Labubu, a collectible plush toy monster elf created by Hong Kong designer Kasing Lung and marketed by Pop Mart, has become a viral sensation, especially among teenagers, due to a convergence of social media influence, celebrity endorsements, and innovative marketing strategies .

The phenomenon is most visible on TikTok, where user-generated content—such as unboxing videos, collection showcases, and creative displays—has rapidly amplified Labubu’s popularity.

TikTok’s algorithm, which promotes engaging and visually appealing content, enables trends like Labubu to spread quickly, making the toy a must-have item among Gen Z and teenagers .

Fans actively participate in viral challenges and share their experiences, fostering a strong sense of community and authenticity that resonates with young consumers .

Celebrity endorsements have further fueled the craze, with high-profile figures such as Rihanna being seen with Labubu toys, elevating the brand’s desirability and status among younger audiences who are highly influenced by celebrity culture .

Pop Mart’s marketing strategies include limited edition releases, which create urgency and exclusivity, prompting fans to line up for new launches and increasing the collectible appeal of the toys .

Collaborative events, such as the Labubu-themed afternoon tea at The Peninsula Shanghai, integrate the brand into lifestyle experiences, attracting new patrons and embedding Labubu into popular culture .

The emotional connection and artistic value of Labubu toys also play a significant role.

Their whimsical designs and limited editions allow teenagers to express individuality and creativity, while the collectible nature fosters a sense of belonging within a vibrant fan community .

The pandemic has further shifted consumer behavior toward nostalgic and unique collectibles, with younger consumers seeking products that reflect their identity and provide comfort .

Labubu, a collectible plush toy monster elf created by Hong Kong designer Kasing Lung and marketed by Pop Mart, has become a viral sensation, especially among teenagers, due to a convergence of social media influence, celebrity endorsements, and innovative marketing strategies .

Title:

Content: WSJ PRO

TikTok Stockouts Present a Supply-Chain Puzzle for Retailers and Brands

All kinds of items are going viral on TikTok and promptly selling out, posing a new logistics challenge for the companies that make them.

The Charlotte Tilbury brand is a favorite of beauty content creators sharing videos on platforms including TikTok. The brand has sought to adapt its supply chain to respond to customer demand, a company spokesperson said.

Photo by Kirsty O'Connor/Zuma Press

Products such as Dash miniature waffle makers are going viral on TikTok and other platforms and becoming nearly impossible to find.

Social-media companies including TikTok have launched shopping-specific features. E-commerce giant Amazon.com Inc. is rolling out a feature that will allow customers to scroll through photos and videos to buy products through its app.

Stanley Quencher water tumblers are another item that has gone viral. The company has said its waiting list hit 150,000 customers earlier this year after millennial women with big online followings posted about the water bottles online.

Photo by Meiko Takechi Arquillos for The Wall Street Journal

Read More

Maybelline New York got a viral bump this fall when its Lifter Gloss lip gloss spiked in popularity online during the back-to-school season. Sales of the lip gloss doubled in October from the same month a year earlier, a company spokesperson said.

Photo by Maybelline New York

TikTok videos present a little like QVC for Gen Z as creators prop their phones up and speak right into the camera, showing viewers things like the consistency of a lip gloss or how they style their hair using items such as a Dyson styling tool.

Photo by Chris Ratcliffe/Bloomberg News

The TikTok effect goes beyond makeup and has reached Christmas trees. An artificial tree at retailer Home Depot called the Grand Duchess surged in popularity as customers posted videos setting it up and using its remote-control light settings.

Photo by The Home Depot

Bissell’s Little Green portable carpet cleaner went viral in late spring 2020 as social-media users posted videos using it to clean cars and couches. The company said it has since added production capacity and demand-planning capabilities.

Photo by Bissell

Title:

Content: How has TikTok influenced the speed at which trends emerge and fade?

News TikTok

How has TikTok influenced the speed at which trends emerge and fade?

TikTok, the popular social media platform known for its short-form videos, has revolutionized the way trends emerge and fade in today’s fast-paced digital world. With its vast user base and unique algorithm, TikTok has become a breeding ground for viral challenges, dances, and memes that spread like wildfire. This article explores the impact of TikTok on the speed at which trends emerge and fade, and how it has reshaped the landscape of online culture.

The Rise of TikTok

TikTok, launched in 2016, quickly gained popularity among young users for its addictive and easily shareable content. The platform allows users to create and upload short videos set to music, often featuring creative editing techniques and catchy choreography. Its algorithm, which curates content based on user preferences, has played a significant role in the rapid dissemination of trends.

The Speed of Trend Emergence

TikTok’s algorithmic recommendation system has accelerated the speed at which trends emerge. When a user engages with a particular video, the algorithm identifies similar content and presents it to the user, thus amplifying its reach. This process creates a snowball effect, rapidly spreading trends across the platform. As a result, what might have taken weeks or even months to gain traction on other social media platforms can now explode in popularity within days on TikTok.

The Transience of Trends

While TikTok has accelerated the emergence of trends, it has also contributed to their fleeting nature. The platform’s fast-paced nature and constant influx of new content mean that trends can quickly become oversaturated and lose their appeal. What was once the hottest trend can fade into obscurity within a matter of days, as users move on to the next viral sensation. This rapid turnover of trends has created a sense of urgency and FOMO (fear of missing out) among users, driving them to constantly stay up to date with the latest viral challenges.

FAQ

Q: What is an algorithm?
A: An algorithm is a set of rules or instructions followed a computer program to solve a problem or perform a specific task. In the context of TikTok, the algorithm determines which content is shown to users based on their preferences and engagement history.

Q: What is FOMO?
A: FOMO, an acronym for “fear of missing out,” refers to the anxiety or unease one feels when they believe they are missing out on exciting or interesting experiences, particularly in the context of social events or trends.

In conclusion, TikTok has significantly influenced the speed at which trends emerge and fade. Its algorithmic recommendation system has accelerated the spread of trends, while the platform’s fast-paced nature has contributed to their transience. As TikTok continues to shape online culture, it will be fascinating to observe how trends evolve and adapt in this ever-evolving digital landscape.

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

The phenomenon is most visible on TikTok, where user-generated content—such as unboxing videos, collection showcases, and creative displays—has rapidly amplified Labubu’s popularity.

TikTok’s algorithm, which promotes engaging and visually appealing content, enables trends like Labubu to spread quickly, making the toy a must-have item among Gen Z and teenagers .

Title:

Content: Talk about turning the Korner.

Keen observers have probably noticed that The Korner Store, the Korean snack and soju spot on Valencia Street, has closed barely more than a year after its launch. But fear not: It moves on to a bigger space somewhere in the Excelsior or Outer Mission. And, its owner has quietly started a new venture in the old digs.

Enter Bobap, a boba and Korean snack store that spotlights combinations of food and chobap, a Korean version of sushi. Bobap owner Ina Jungin Lee describes chobap as “tofu skin pockets filled with sushi rice and toppings,” and said in Korean chobap literally means vinegar rice, like sushi rice. Variations of the dish beckon in the display case, some heaped with sweet beef bulgogi and tuna.

The store opened quietly last Wednesday. “My strategy is a secret opening. Nobody tell no one,” she said, wearing a mischievous expression and making a “hush hush” motion with her finger. Akin to The Korner Store, Bobap offers rows of Asian snacks on shelves, beer, and a passionfruit soju cocktail on the weekends.

Lee, an immigrant from Seoul, South Korea, animatedly talks while half-dancing to the thumping music, describing “good energy” and her love for beautifying photo apps. She said maintaining food from her culture is also important to her.

“I always want to bring that part to the world so anybody can experience it,” Lee said. The owner hopes that putting the food in an “effortless,” grab-and-go, convenience-store-like setting, may encourage less adventurous folk to try a new food.

“If it’s a sit-down, you have to have a Korean to go in with. This kind of place, you can kind of, ‘oh what is it?’ And casually try. This door is open to you, ” Lee said. “That’s my mission — Korean 101.”

Lee succeeded. So far, she owns and runs other Korean eateries in San Francisco, including Bimbim Bar on Bush Street, and Matko, which has a location in the Twitter building and in the Embarcadero. One by one, Lee brought her family members from Korea over the years, and now many including her mom, An, whip up all the restaurants’ food in a commissary kitchen. Once a month, her mother sells specialties like her famed soy crab.

“People drive from Sacramento to pick this up. I’m not kidding,” Lee said.

After cementing the bites on the menu, Lee needed a signature beverage. She chose boba, and thus by combining the words “boba” and “chobap,” the store’s name “Bobap” was born.

Though boba isn’t traditionally Korean, Lee thought it was the perfect complement to her flavorful food. Boba is the drink of many an Asian youth (guilty), and those youth have grown up and are craving an aesthetic, fun spot where they can enjoy their tea. Just one look at the projector streaming street-food cooking videos on the shop’s back wall demonstrates Lee’s commitment to that vibe.

The huge reception of Lee’s former business, The Korner Store, shocked her.

Fans of The Korner Store may recall the tiny space on 736 Valencia St. could barely contain all the customers who would gather for soju cocktails and an after-party atmosphere. Adorned with loud neon signs and DJ sets, good times seemed to spill out of the store, drawing plenty of crowds.

The capacity is one major reason Lee moved The Korner Store out. The other was to ensure it didn’t get too noisy past 10 p.m. The passion fruit soju cocktail really hits different, you know?

“People wanted a bigger, later party,” Lee said.

She hopes to reopen the bar and snack concept in a larger venue in a few weeks. The exact spot has yet to be determined.

Try Bobap at 780 Valencia St. Soft opening hours are Sunday to Thursday from 11 to 6 p.m., and Fridays 11 to 9 p.m. Eventually, Lee wants to operate it seven days a week, 11 to 9 p.m.

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REPORTER. Annika Hom is our inequality reporter through our partnership with Report for America. Annika was born and raised in the Bay Area. She previously interned at SF Weekly and the Boston Globe where she focused on local news and immigration. She is a proud Chinese and Filipina American. She has a twin brother that (contrary to soap opera tropes) is not evil.

Follow her on Twitter at @AnnikaHom.

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Top E-Commerce Trends Changing How We Shop In 2024

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Out of the 8 billion people in the world today, 64% use the internet, double the rate from a decade ago. Internet access has disrupted consumer life, including how they shop. Euromonitor International forecasts that consumers will spend nearly $11 trillion on goods and services bought online in 2024.

This growing digital base needs to be at the center of your retail strategy. At NRF 2024: Retail’s Big Show last week, I spoke about the digital shopper trends that will have the biggest impact on retailers and brands. Let’s break down three big ones to watch in 2024.

Intuitive E-Commerce

The rising influence of digital channels among consumers is putting pressure on companies to improve the online experience. This is becoming possible due to evolving data-gathering strategies and emerging technologies from AR AR to IoT to generative AI. These advances have the potential to transform the online shopping experience, leading to one that is more intuitive.

Consumers have greater expectations. About half of digital consumers want one-of-a-kind offerings. A fifth note the desire for more personalized shopping experiences. In both cases, these sentiments are higher among the most digitally savvy population, according to Euromonitor’s consumer research. That is telling as this shift towards a more intuitive experience is playing out on digital channels where these consumers shop more frequently.

In part, this means ensuring the online channel is more akin to what a consumer might experience in person. While a variety of data and tech will be used, generative AI is poised to take on a central role in shaping the online experience. Generative AI can be leveraged in a variety of ways from improving customer service to tailoring marketing messages to optimizing supply chains.

Virtual assistants powered by generative AI can create a more intuitive experience by using additional information sources for added context. Zalando’s new chatbot offers suggestions based on natural questions the shopper might ask, and in the future, could be combined with personal preferences, taking steps towards making the discovery experience feel more intuitive.

Almost half of industry professionals say they plan to invest in generative AI in the next five years, according to Euromonitor’s Voice of the Industry Survey. New technologies like generative AI could give brands a competitive advantage. The pioneers who can create a next-generation shopping experience using these advances will be the ones that fuel a new shopping behavior and usher in the next so-called Uber UBER moment.

TikTok Economy

Digital consumers are flocking to TikTok and its Chinese sister platform Douyin. Brands are striving to promote their products and services on these platforms known for their short-form video content, but some of the viral trends that are doing the most to boost brand sales are emerging organically from users on those platforms.

These ByteDance platforms are not only some of the most popular, but also the fastest growing. As of 2023, 43% of digital consumers globally report using them monthly, a 19-percentage-point jump in three years, according to Euromonitor’s Voice of the Consumer: Digital Survey. These short-form video platforms, also known for their endless scroll and advanced algorithms, are a hit with young consumers, especially Gen Z.

Although most marketing campaigns on TikTok are financed or initiated by brands, some of the most viral content is organic. In 2023, an Israeli TikTok influencer posted a video of herself wrapping a frozen Betty Crocker Fruit Roll-Up processed snack around ice cream to create a crunchy fruit-flavored ice cream cone. Almost overnight, Fruit Roll-Outs began flying off shelfs, creating a black market.

ByteDance platforms are dabbling in retail. In 2020, Douyin pivoted from being a pure social media platform to a retailer, prioritizing smaller sellers with a low-fee structure with revenue supplemented by advertising. Douyin has seen massive e-commerce gains. Online sales of beauty and personal care products on Douyin’s marketplace surged 81% in the nine months of 2023, as compared with the same period in 2022, according to Euromonitor’s new e-commerce research. As for TikTok, its TikTok Shop is finding success in Southeast Asia and opened shop in the US and UK in September.

Revamped Returns

Consumers have long wanted hassle-free returns but delivering on that expectation has not been without challenges. The convergence of trends like the rise of e-commerce, closure of stores by some retail chains and boost in sustainable strategies is moving returns up the industry agenda. New technologies and partnerships are paving the way to a happier return experience for shoppers.

Creating a hassle-free return experience is not without challenges. First, what is deemed hassle free varies by consumers. Although 43% of digital consumers point to mail as the preferred channel for online purchase returns, preferences vary by generation. For example, baby boomers prefer to return by mail, while Gen Z prefers to return in store. To solve the unhappy return experience the industry needs to shift its mindset, viewing this as being about improving loyalty, rather than a revenue drain.

Retailers are deploying a variety of tactics to reduce returns or at least their impact on the bottom line. Electronics specialists Best Buy BBY is opening 10 smaller outlets, specializing in selling used and refurbished electronics. The aim of these stores is to target budget-conscious shoppers and recoup more from open-box and return products. More and more retailers are outsourcing the return experience to companies like Happy Returns or Loop Returns, which provide merchants with a customizable online portal for returns and exchanges.

To date, many retailers have struggled to grasp the pivotal role returns play in shaping customer loyalty and as such have sidelined this moment. That’s changing. Two-thirds of retail professionals said they plan to continue or even accelerate investment in product returns, according to Euromonitor’s Voice of the Industry: Retail Survey.

Looking Ahead

These trends demonstrate how online shopping continues to mature, improving the customer experience from the moment of discovery to a potential product return. A second theme is how consumers desire more power in their relationship with brands. TikTok Economy is rooted in how consumers are using social media to gain power in the value exchange and Revamped Returns is driven in part by consumer desire for more conscious consumption options from retailers and brands.

As you begin to execute your 2024 strategy, use these insights to guide your campaigns, decisions and growth plans with the most digitally savvy consumers.

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which social platforms does Gen Z tend to prefer?

which social platforms does Gen Z tend to prefer?

Fans actively participate in viral challenges and share their experiences, fostering a strong sense of community and authenticity that resonates with young consumers .

Title:

Content: How is TikTok reshaping the concept of fandom?

News TikTok

How is TikTok Reshaping the Concept of Fandom?

In recent years, TikTok has emerged as a global phenomenon, captivating millions of users with its short-form videos and creative content. While the platform has gained popularity for its viral dance challenges and comedic skits, it has also had a profound impact on the concept of fandom. With its unique features and vast user base, TikTok has revolutionized the way fans engage with their favorite celebrities and franchises.

One of the key ways TikTok has reshaped fandom is providing a platform for fans to express their creativity and connect with like-minded individuals. Through the use of hashtags and trends, fans can easily find and contribute to a community centered around their favorite artists, TV shows, movies, or even fictional characters. This has created a sense of belonging and camaraderie among fans, fostering a supportive and inclusive environment.

Moreover, TikTok has given rise to a new breed of fan content creators. These individuals, often referred to as “TikTokkers,” use the platform to showcase their talents and pay homage to their idols. From lip-syncing to popular songs to creating elaborate cosplay videos, these creators have amassed large followings and become influential figures within their respective fandoms.

The influence of TikTok on fandom has not gone unnoticed celebrities and entertainment companies. Many artists and franchises have embraced the platform, recognizing its potential to reach a massive audience and engage with fans in a more intimate way. This has led to collaborations between TikTokkers and celebrities, as well as the use of TikTok as a promotional tool for upcoming releases.

FAQ:

Q: What is TikTok?
A: TikTok is a social media platform that allows users to create and share short videos set to music. It has gained immense popularity worldwide, particularly among younger demographics.

Q: How has TikTok reshaped fandom?
A: TikTok has provided a platform for fans to connect with each other, express their creativity, and engage with their favorite celebrities and franchises in new and exciting ways.

Q: Who are TikTokkers?
A: TikTokkers are individuals who create content on TikTok, often focusing on specific themes or fandoms. They have gained significant followings and influence within their respective communities.

Q: How have celebrities and entertainment companies embraced TikTok?
A: Many celebrities and entertainment companies have recognized the power of TikTok as a promotional tool and have collaborated with TikTokkers to reach a wider audience. They also use the platform to engage with fans and share behind-the-scenes content.

In conclusion, TikTok has revolutionized the concept of fandom providing a platform for fans to connect, create, and engage with their favorite celebrities and franchises. With its vast user base and unique features, TikTok has reshaped the way fans express their love and support, creating a more inclusive and interactive fan experience.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

Celebrity endorsements have further fueled the craze, with high-profile figures such as Rihanna being seen with Labubu toys, elevating the brand’s desirability and status among younger audiences who are highly influenced by celebrity culture .

How do teenagers gain identity and intimacy?

How do teenagers gain identity and intimacy?

How do teenagers gain identity and intimacy?

Pop Mart’s marketing strategies include limited edition releases, which create urgency and exclusivity, prompting fans to line up for new launches and increasing the collectible appeal of the toys .

Collaborative events, such as the Labubu-themed afternoon tea at The Peninsula Shanghai, integrate the brand into lifestyle experiences, attracting new patrons and embedding Labubu into popular culture .

The emotional connection and artistic value of Labubu toys also play a significant role.

Their whimsical designs and limited editions allow teenagers to express individuality and creativity, while the collectible nature fosters a sense of belonging within a vibrant fan community .

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

The pandemic has further shifted consumer behavior toward nostalgic and unique collectibles, with younger consumers seeking products that reflect their identity and provide comfort .

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/