Korean skin care, commonly referred to as K-beauty, has established a dominant and enduring presence in the global beauty industry over recent decades, driven by a distinctive philosophy, innovative product features, and sophisticated marketing strategies.

The core philosophy of Korean skin care centers on a holistic, preventive approach that prioritizes skin health, hydration, and the maintenance of a strong skin barrier, rather than focusing solely on corrective or aggressive treatments typical of many Western routines .

The ideal outcome is the so-called "glass skin"—a dewy, luminous, and healthy-looking complexion that reflects overall skin wellness rather than simply masking imperfections .

A defining feature of K-beauty is its emphasis on gentle, layered care.

Unlike Western products that often rely on potent actives such as retinol or strong acids for rapid results, Korean skin care formulations favor milder ingredients like polyhydroxy acids (PHAs), centella asiatica, snail mucin, and fermented extracts, which are known for their soothing, hydrating, and reparative properties .

Fermentation, a process less common in Western products, is believed to enhance the potency and bioavailability of active ingredients, thereby increasing their effectiveness while minimizing irritation .

This approach makes K-beauty especially appealing to consumers with sensitive skin or those seeking to avoid harsh chemicals .

Korean skin care routines are renowned for their multi-step structure, often comprising up to 10 or more stages, including double cleansing, toning, essences, serums, ampoules, sheet masks, moisturizers, and sun protection .

Each step is designed to address specific skin concerns and maximize the absorption and efficacy of subsequent products.

This layered methodology contrasts with the typically shorter Western routines, which may focus on a few potent products rather than a comprehensive regimen .

However, recent trends within K-beauty have seen a shift toward "skip-care" or "skinimalism," where consumers opt for fewer, multifunctional products that deliver multiple benefits, reflecting a growing preference for simplicity and efficiency without sacrificing results .

The diversity and innovation in K-beauty product offerings further distinguish it from Western skin care.

Korean brands are known for introducing unique ingredients such as ginseng, bee propolis, fermented rice water, and green tea, as well as for pioneering new product formats like essences, ampoules, and hydrogel masks .

These innovations are not only rooted in traditional Korean beauty rituals but are also supported by modern scientific research and technological advancements, such as the use of nanotechnology for enhanced ingredient delivery and microbiome-friendly formulations that support the skin’s natural bacterial balance .

The focus on ingredient transparency and gentle, natural formulations aligns with the preferences of "skintellectual" consumers who seek scientifically backed, non-irritating products .

The international boom of Korean skin care is multifactorial.

Social media platforms, particularly TikTok and Instagram, have played a pivotal role in popularizing K-beauty through viral trends like "glass skin" and product challenges, with hashtags such as #kbeauty amassing billions of views and driving global consumer engagement .

Influencer marketing and user-generated content have propelled specific products to international fame; for example, Cosrx Advanced Snail 96 Mucin Power Essence became Amazon’s best-selling beauty product after going viral on TikTok, selling over 15 million bottles .

The global fascination with Korean pop culture, known as Hallyu, including K-pop and K-dramas, has further fueled interest in K-beauty, making Korean beauty ideals and routines aspirational for consumers worldwide .

Affordability and accessibility are also central to K-beauty’s global appeal.

Many Korean skin care products are priced under $25, making high-quality, effective skin care accessible to a broad audience, including budget-conscious consumers .

The South Korean government has actively supported the beauty industry through export promotion and innovation incentives, helping Korean cosmetics become a major export sector and facilitating the international expansion of K-beauty brands .

E-commerce and the rise of online shopping have further enabled K-beauty brands to reach global consumers directly, optimizing digital marketing strategies to cater to international demand .

Korean skin care brands employ a sophisticated array of marketing strategies to sustain and enhance their global popularity.

Social media engagement is at the forefront, with brands leveraging influencer collaborations, viral content, and visually appealing packaging to attract younger, digitally savvy consumers .

Storytelling that incorporates Korean cultural heritage and traditional beauty rituals adds authenticity and emotional resonance, positioning skin care as an essential daily ritual rather than a luxury .

Brands also invest in consumer education, providing detailed information about product ingredients and their benefits, which builds trust and empowers consumers to make informed choices .

Experiential retail, such as immersive flagship stores in Seoul, further deepens consumer engagement and brand loyalty .

Adaptability is another hallmark of K-beauty’s marketing approach.

Brands are quick to respond to evolving consumer preferences, such as the shift toward minimalism and sustainability.

Many now offer hybrid products that combine multiple benefits, as well as eco-friendly packaging and clean, ethically sourced ingredients to appeal to environmentally conscious buyers .

Global expansion strategies include localizing products and marketing to suit regional preferences, as seen with Amorepacific’s anti-aging and whitening products for Chinese consumers and Uncover’s adaptation of Korean technology for African women .

The impact of K-beauty on global beauty standards is profound.

It has shifted the focus from aggressive, corrective treatments to a more inclusive, health-centered, and preventive approach to skin care.

The emphasis on hydration, gentle yet effective ingredients, and multi-step routines has influenced Western and other international skin care philosophies, leading to the adoption of concepts like "skinimalism" and the prioritization of skin health over mere cosmetic enhancement .

The economic significance of K-beauty is reflected in robust market growth, with the global K-beauty market generating approximately USD 8.3 billion in revenue in 2021 and projected to reach USD 18.32 billion by 2030, at a compound annual growth rate of 9.2% .

Consumer perceptions of K-beauty are overwhelmingly positive, with widespread recognition of its effectiveness, quality, and value.

The industry’s reputation for rigorous testing, innovative formulations, and the use of natural ingredients fosters strong consumer trust .

The integration of social media, influencer marketing, and immersive retail experiences has created vibrant online and offline communities of K-beauty enthusiasts who share recommendations and drive product sales .

The adaptability of K-beauty brands to local markets and cultural preferences ensures continued relevance and appeal across diverse consumer landscapes .

In summary, the continuing popularity of Korean skin care is not merely a result of clever marketing or fleeting trends.

It is deeply rooted in a unique philosophy that prioritizes skin health, innovative and gentle formulations, and a holistic approach to beauty.

The combination of affordability, accessibility, cultural resonance, and strategic marketing has solidified K-beauty’s position as a leading and enduring force in the global beauty industry .

The sustained consumer satisfaction, robust market growth, and influence on global beauty standards indicate that K-beauty is far more than a marketing gimmick—it represents a genuine and lasting shift in how consumers approach skin care worldwide.

Korean skin care, commonly referred to as K-beauty, has established a dominant and enduring presence in the global beauty industry over recent decades, driven by a distinctive philosophy, innovative product features, and sophisticated marketing strategies.

Korean skin care, commonly referred to as K-beauty, has established a dominant and enduring presence in the global beauty industry over recent decades, driven by a distinctive philosophy, innovative product features, and sophisticated marketing strategies.

Korean skin care, commonly referred to as K-beauty, has established a dominant and enduring presence in the global beauty industry over recent decades, driven by a distinctive philosophy, innovative product features, and sophisticated marketing strategies.

The core philosophy of Korean skin care centers on a holistic, preventive approach that prioritizes skin health, hydration, and the maintenance of a strong skin barrier, rather than focusing solely on corrective or aggressive treatments typical of many Western routines .

Title:

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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The ideal outcome is the so-called "glass skin"—a dewy, luminous, and healthy-looking complexion that reflects overall skin wellness rather than simply masking imperfections .

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Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

A defining feature of K-beauty is its emphasis on gentle, layered care.

A defining feature of K-beauty is its emphasis on gentle, layered care.

Unlike Western products that often rely on potent actives such as retinol or strong acids for rapid results, Korean skin care formulations favor milder ingredients like polyhydroxy acids (PHAs), centella asiatica, snail mucin, and fermented extracts, which are known for their soothing, hydrating, and reparative properties .

Fermentation, a process less common in Western products, is believed to enhance the potency and bioavailability of active ingredients, thereby increasing their effectiveness while minimizing irritation .

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Dr. Plant's International Influence Has Reached a New Level

09/25/2021 | 01:05am EDT

Tokyo, Japan--(Newsfile Corp. - September 25, 2021) - Recently, Dr. Plant entered the flagship store of COSME, the largest cosmetics specialty store in Tokyo, Japan, whereby "Chinese alpine plants" once again attracted great attention.

With the continuous development of China's economy, more and more brands are embarking on the road of overseas expansion. In recent years, the confidence in national products has increased continually, and the pace of internationalization has become faster and faster. As the first Chinese cosmetics brand to successfully go overseas, Dr. Plant has experienced rapid growth in the competitive industry for decades, not only having a competitive advantage in the domestic market, but also successfully occupying a place in the international market. So far, Dr. Plant has been able to gain a foothold in Japan, Hong Kong, and on Amazon Singapore. It has furthermore more than 4,200 single-brand stores and more than 12 million global members. The concept of alpine plant skin care has therefore been able to reach an increasingly wide range of consumers. With the recent launch of Dr. Plant in the COSME flagship store, the largest cosmetics specialty store in Tokyo, Japan, the brand's international influence has now reached a new level.

Dr. Plant has launched in the COSME flagship store, Tokyo's largest cosmetics specialty store

To view an enhanced version of this graphic, please visit:
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In 2014, Dr. Plant and the Kunming Institute of Botany of the Chinese Academy of Sciences jointly established the "Dr. Plant R&D Center", using modern genetic technology to unlock more possibilities of alpine plants for skin care. Through continuous research and development efforts of the beauty-enhancing properties of alpine plants, Dr. Plant's alpine plant cosmetics are designed to be especially suitable for the Asian skin which is more sensitive and has a thinner stratum corneum layer. Dr. Plant is rooted in the belief that "Asian people should use skin care products suitable for Asian people", and while promoting the concept of alpine plant skin care throughout the country, the company has gradually been able to spread to all of Asia and even the world. In the journey of internationalization, Dr. Plant first chose to expand into the Japanese market which has similar skin care needs to Chinese consumers, adapting to the local skin care habits and skin quality. Through targeted research conducted by the Hanfang Skin Care Scientific Research Center in Tokyo, Japan, the company used the advantages of scientific research as well as the essence of traditional Chinese herbal medicine to specifically research the Chinese skin care products that Japanese consumers love, providing the brand with products that are in demand in the Japanese market.

Dr. Plant Hanfang Skin Care Science Research Center, Tokyo, Japan

To view an enhanced version of this graphic, please visit:
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Mr. Xie Yong, the founder and chairman of the Dr. Plant brand, once said in an interview, "China's most demanding consumers are in Shanghai, and the world's most demanding consumers are in Japan." Entering the flagship store of COSME, the largest cosmetics specialty store in Tokyo, Japan, is not only a demonstration of the high-end quality of the brand, but also an important manifestation of Dr. Plant's efforts to gain a foothold in the consumer market. In 2019, Dr. Plant opened the first overseas single-brand store in Osaka, Japan. The main product lines are dendrobium, purple ganoderma, and snow lotus etc., which condense the essence of alpine plants and the wisdom of Chinese medicine skin care. In its Chinese medicine alpine plant skin care formulas, the company uses essences from Chinese alpine plants, which have a well-documented efficacy. The product ingredients are mild and safe, light, and easy to absorb and can effectively relieve skin sensitivity problems of Japanese women. Being loved by Japanese consumers, Dr. Plant has successfully won recognition in mainstream overseas markets.

Display of Dr. Plant products in the COSME flagship store

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Relying on its emphasis on product quality, Dr. Plant has highlighted its competitive advantages on the international battlefield. At present, their alpine plant skin care products have been exported to Japan, Singapore, Hong Kong and other countries and regions, setting off a wave of alpine plant skin care. During 2020, Dr. Plant has managed to surpass the impact of the pandemic and has managed to achieve outstanding performances in overseas markets: the performance of two stores in Japan set the record for the number one growth in the Shinsaibashi shopping street in 2020. Dr. Plant's Japan-made Dendrobium activating aging-resistance mask has been able to set an all-time record in terms of word-of-mouth appraisal of skin care products and facial masks on the Japanese COSME website. Today, Dr. Plant is steadily advancing in the international market, constantly demonstrating the "the glamour of domestic products", which also points to the future of the brand!

Beijing DR PLANT Biotechnology Co., Ltd.
Coco
yangdefang@drplant.com.cn
Website: https://www.drplant.com.cn/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/97651

© Newsfilecorp 2021
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This approach makes K-beauty especially appealing to consumers with sensitive skin or those seeking to avoid harsh chemicals .

Title:

Content: Kenyan company seeks to change the skincare game with Korean technology

A selection of Uncover’s products

Kenya-based skincare company Uncover was founded with the goal of creating products specifically tailored for African women. It leverages technology from South Korea, which is known for its highly advanced skincare industry. Uncover recently raised $1 million in its latest round of funding from investors including FirstCheck Africa, Samata Capital, Future Africa and IgniteXL.

In this interview, CEO and co-founder Sneha Mehta shares the story of Uncover’s founding and the strategies the company pursued to grow its business.

From idea to reality

Uncover was founded by Mehta, Jade Oyateru, and Catherine Lee. Mehta has a background in private equity in Africa, while Lee is a Korean living in Kenya and an economist and filmmaker. Oyateru, originally from Nigeria, has worked for companies such as Unilever and Nestlé as well as e-commerce platforms Kasha and Jumia.

After years in the private equity industry, Mehta became inspired to pursue her own entrepreneurial endeavours, rather than just supporting the growth of other businesses. To achieve this, she enrolled in the Antler business accelerator programme in Nairobi, where she met her co-founder, Lee.

The idea for Uncover came from Lee, who identified a gap in the market for skincare products specifically tailored for African women. She proposed building an African brand that leveraged technology from South Korea, which is considered a leader in the global skincare industry.

Mehta was drawn to the idea, as she had her own traumatic skincare experience several years earlier. She always had acne-prone skin and hyperpigmentation and consulted with a top dermatologist in Nairobi but was given a tube of medication with no instructions and the treatment resulted in her entire face being burnt. This gave her confidence a massive knock and Mehta was motivated to build a trusted skincare brand that is anchored in not only health and safety but also efficacy.

In June 2020, the team presented their business proposal to an investment committee at Antler, and subsequently received $100,000 in funding. Oyateru joined the business right after the Antler investment. They spent the following six months establishing supplier relationships in South Korea, reaching out to retailers, working on packaging, developing marketing content, and making their first hires. “Those early days were absolutely crazy. I think we were working like 14-16 hours a day,” Mehta notes.

Product rollout

Mehta explains that the company was cautious in the rollout of its first products. Initially, the plan was to test the market with third-party items from Korea for a year, before developing the Uncover branded products. However, it quickly became clear that the ultimate goal was to build the company’s own brand, rather than becoming just another distributor.

The decision was made to enter the market with sheet masks, an affordable item that retails for about $2 each. Sheet masks are a type of skincare product that are made of a cotton fabric soaked in serum, which is placed on the face to provide various benefits depending on the ingredients in the serum. This allowed Uncover to build a community of women around the product and establish a customer base before introducing more expensive items.

Uncover launched its sheet masks in December 2020, followed by pimple patches, to treat acne, one year later. Nine months after that, it introduced the Baobab Glow-C Serum. The company’s current range also includes Rooibos Glow Toner, Argan Hydrating Moisturiser, Green Tea Revitalising Cleanser and Aloe Invisible Sunscreen.

Manufacturing

Uncover outsources its manufacturing to a contract manufacturer in South Korea, but maintains an active role in product development. It works closely with a formula scientist based in the United States, who has experience at L’Oreal. All products include at least one African-grown ingredient, such as baobab, rooibos or argan. Additionally, before any products are released to the market, they are tested on women on the African continent to ensure they are suitable for the local market.

Packaging and branding

Uncover faced some challenges in finding the right packaging and branding approach. Initially, the company worked with a well-known agency in Nairobi but after two weeks didn’t feel that they understood their vision. Eventually the Uncover co-founders decided to move on, although it meant losing some money.

They then hired an agency in the UK for a “ridiculous amount of money”. However, despite numerous tries, this agency too couldn’t get it right. The agency’s interpretation of what Africa is was too cliché. For instance, Mehta says they put baobab trees and Masaai prints on the packaging. That relationship also ended after four months.

The fledgling skincare startup was now $10,000 in the red on design expenses but still didn’t have any packaging. Feeling stuck, the company turned to a graphic designer intern they found on Instagram who at the time recently joined their team for social media. They assigned her the challenge of developing the packaging, and her ideas ended up being the foundation for the final design. Once they had the concept, they then gave it to an expert packaging designer to finalise.

Uncover founders (left to right) Catherine Lee, Jade Oyateru and Sneha Mehta

Target market

The company’s products are positioned to be affordable to the middle-income segment of the population. It sees itself as “masstige”, meaning affordable to the mass market but perceived as prestigious. The products are slightly more expensive than brands like Nivea and Garnier, but cheaper than high-end luxury labels.

Building a community and knowledge platform

Mehta highlights the strategy of building a digital community and a knowledge platform as key aspects of the business. In addition to launching a six-step online skincare quiz and offering a teleconsultation service through its e-commerce platform, the company also produces skincare-related educational content which are distributed through its social media channels, blog and email newsletter. This focus on community and education has allowed Uncover to increase brand awareness and drive customer retention.

Retail channels

Uncover began by distributing its products through a select group of stores, both online and offline, chosen after conducting a survey on where women typically shop for skincare products. These included East Africa’s largest pharmacy chain, Goodlife, health and nutrition retailer Healthy U, as well as two specialty beauty stores. The company also partnered with online retailers, Jumia and Mydawa. Initially, the larger retailers operated on consignment while others only purchased a small number of units for testing. Over time, these consignment arrangements evolved into outright sales and order sizes increased.

The company launched its own e-commerce platform in March 2021 with the aim of having direct interactions with customers. To handle order fulfillment, Uncover has its own warehouse and partners with Sendy, a third-party delivery service that functions like the “Uber for deliveries”. The e-commerce store has been a significant contributor to the company’s revenue, accounting for approximately one-third of its total business.

Data driven

Uncover has implemented a data-driven approach in managing its business. While still at the Antler accelerator, before it had launched any products, the founders conducted a survey to gather information on primary skincare concerns and shopping habits from nearly 1,000 women. This survey revealed that less than half of the women were using sunscreen, 40% had acne and were making it worse through harsh scrubs and exfoliation, and only a quarter were adhering to a basic skincare routine.

Additionally, data from its online skin quiz is used to not only suggest products to customers to address their specific skin issues, but also to create a comprehensive customer profile. Uncover also utilises data collected from its e-commerce platform, along with other sources, to inform product development, marketing strategies, messaging, and other business decisions. When deciding on a tagline for its products, Uncover conducted surveys to gather customer responses on different options presented to them. It followed a similar process in terms of its packaging design.

Expansion to Nigeria

Uncover will soon expand to Nigeria, which will allow the company to tap into the second biggest skincare market in sub-Saharan Africa after South Africa. Co-founder, Jade Oyateru, is Nigerian, making it a natural next step. The expansion will also bring economies of scale and increase volumes, allowing the company to benefit from improved unit economics.

Working capital and competitive hurdles

Mehta says one of Uncover’s biggest challenges is managing working capital, specifically the issue of paying suppliers upfront and then having to wait 30 to 60 days for shipments to arrive. To address this, the company is currently in the process of negotiating terms with suppliers. Additionally, growing sales from its own online store is helping with cash flow as it allows Uncover to receive payments immediately.

The CEO also highlights competition from international players with larger marketing budgets as a challenge for Uncover.

Uncover CEO Sneha Mehta’s contact information

Contact details are only visible to our Monthly/Annual subscribers. Subscribe here.

Korean skin care routines are renowned for their multi-step structure, often comprising up to 10 or more stages, including double cleansing, toning, essences, serums, ampoules, sheet masks, moisturizers, and sun protection .

Title:

Content: Global Personal Care Appliance Market is estimated to reach USD 25.22 Billion by 2024 and is anticipated to grow with a CAGR of 3.70% from 2022 to 2024: Bonafide Research

Self care & grooming among young demographics is driving the demand for personal care appliances like hair dryers, electric shavers, hair straighteners, curling irons, and electric toothbrushes | Bath bomb, epilator, UV nail dryer, nail art tools, skin tightening tools, anti-aging devices, acne treatment devices, facial steaming devices, bath salts, foot spa.

Vadodara, INDIA

Clifton, New Jersey, May 12, 2023 (GLOBE NEWSWIRE) -- The increasing popularity of at-home grooming and self-care routines, as well as the rising demand for eco-friendly and sustainable products, are expected to be major drivers of growth in this industry. Technological advancements have led to the development of more efficient, effective, and innovative personal care appliances. The growth of e-commerce has made it easier for consumers to purchase personal care appliances, which has led to increased demand for these products. However, price sensitivity, competition, and regulatory compliance are the major restraining factors for personal care appliances.

Key Takeaways:

  • Demand for men’s grooming appliances is increasing at a CAGR of 6.83% due to an increased focus on style and overall look.
  • Consumers around the world prefer to shop for their personal care appliances at supermarkets or hypermarkets, which accounts for 60.26% of the market.
  • Lithium-ion battery-powered personal care appliances will drive the future demand for wireless personal care appliances at 7.14%.
  • Electric toothbrushes are expected to capture 15% of total personal care appliances by 2027.
  • The Asia-Pacific region is expected to be the fastest-growing market for personal care appliances at a CAGR of 6.19% during 2022–27.

Get a free sample report: https://www.bonafideresearch.com/samplereport/221119251/global-personal-care-appliances-market

Personal care appliances are increasingly integrating with technology, such as Bluetooth connectivity, app control, and voice recognition. Consumers are seeking out eco-friendly options made from renewable materials, recyclable packaging, and products that use less energy or water. The customization of personal care appliances that are designed for specific hair or skin types is becoming more common. Personal care appliances are becoming more convenient and portable, with cordless options and travel-sized products. Products that promote relaxation, stress relief, and overall well-being, like massage tools, aromatherapy diffusers, and light therapy devices, are gaining popularity.

Hair care is dominating the market currently, having the highest market share in the personal care appliance market. With the innovation and awareness of hygiene, the market for oral care in the forecasted period has the highest CAGR in the market. The recent trend towards straight hair as a beauty standard has increased the demand for hair straighteners. They have become more affordable, making them accessible to a wider range of consumers. New technologies, such as ceramic plates and ionization, are more effective at straightening hair without causing damage. They can also be used to create curls, waves, or other styles, which makes them a versatile styling tool. Both hair clippers and hair trimmers are popular, but lately, hair trimmer demand is growing due to the increasing men's grooming industry. Additionally, convenience, affordability, and versatility will further aid future sales of hair trimmers.

Electric toothbrush demand is increasing due to growing awareness about dental hygiene, an increasing prevalence of oral health problems, technological advancements leading to improved products, and consumers investing in premium oral care products. Electric toothbrushes offer several advantages over manual toothbrushes, such as better plaque removal, easier handling, and a more thorough cleaning experience, which has led to their growing popularity. The latest trends in electric toothbrushes are smart toothbrushes, UV sanitization, wireless charging, and customizable brushing modes. These toothbrushes connect to a mobile app or other smart devices via Bluetooth or Wi-Fi and provide real-time feedback on brushing habits. Advanced electric toothbrushes offer multiple brushing modes, such as deep cleaning, gum care, sensitive teeth, and whitening.

Other types of personal care appliances suitable for hair care, skincare, and personal care are growing rapidly at a CAGR of 7.40% over the forecast period. The demand for hair stylers such as curling irons and hot air brushes is growing rapidly as consumers are looking for salon-like results at home. Epilators are gaining popularity as an alternative to traditional hair removals methods such as waxing and shaving. Oral irrigators, or water flosses, are becoming popular as an effective way to clean teeth and maintain oral hygiene. Personal nail care devices like electronic nail files, UV nail dryers, electric nail polish removers, special pads to remove nail polish, nail strengthening and conditioning devices, nail art tools, and nail art printers are becoming popular. Personal skincare devices like facial cleansing brushes, facial steaming devices, acne treatment devices, anti-aging devices, and skin tightening devices are a growing category within the personal care appliance industry. With increasing awareness about skincare and beauty, the demand for personal skin care devices is expected to continue to grow in the coming years. Personal bath and spa devices provide users with a spa-like experience in the comfort of their own homes, like bath bombs, bath salts, foot spas, and massage devices. Massage devices, such as handheld massagers, are designed to provide targeted relief for sore muscles and promote relaxation.

The adoption of lithium-ion batteries has made battery-operated personal care appliances highly energy-dense, which allows for longer battery life as well as faster charging times. Another trend is the use of rechargeable batteries in personal care appliances, which reduces the need for disposable batteries and makes the appliances more environmentally friendly. Some personal care appliances also use smart batteries that can communicate with the appliance and provide information on the battery's charge level and remaining lifespan.

“The demand for men's personal care appliances is increasing globally as men are now becoming inclined to use electric shavers, trimmers, and grooming kits” says, Mr. Dhwipal Shah, from Bonafide Research. This trend has been driven by factors such as changing cultural norms, increasing awareness of personal hygiene, and the rise of social media and influencer marketing. Body groomers, nose and ear hair trimmers, electric toothbrushes, facial cleansing brushes, and hair stylers are becoming popular personal care appliances among men. Some of the global brands in men's personal care appliances are Philips, Panasonic, Braun, Remington, Wahl, Gillette, Norelco, Conair, Andis, and Dyson.

For a detailed TOC: https://www.bonafideresearch.com/product/221119251/global-personal-care-appliances-market

Supermarkets and hypermarkets are indeed popular retail channels for personal care appliances, as they offer a wide range of products and brands under one roof, making it convenient for consumers to compare and choose from different options. However, personal care appliances are also sold through other retail channels such as online marketplaces, specialty stores, department stores, and drugstores. Online marketplaces have become increasingly popular due to the ease of shopping from home and the availability of a wider selection of products. Additionally, specialty stores and department stores may offer a more premium selection of personal care appliances with higher-end features and designs.

To access the complete report: https://www.bonafideresearch.com/product/221119251/global-personal-care-appliances-market

The North American personal care appliances market is driven by the growing demand for advanced and high-quality grooming products. Consumers are increasingly willing to spend more on premium grooming products that offer better results and are more convenient to use. This trend is especially true for men's grooming products, where there has been a surge in demand for high-end razors, trimmers, and other grooming appliances. The hair care appliances market in North America is the largest of all the regions with a 41.43% share.

Electric toothbrushes are indeed more popular in Europe as compared to other regions of the world, thereby accounting for a 15% share. This is mainly due to the large-scale presence of P&G in Germany & UK. Plaque removal has been shown to be more effective and simple with powered toothbrushes. Hair removal devices are becoming more popular, particularly as a result of increased demand for electric shavers and a switch from manual to electric shavers and trimmers.

Self-care has become a new trend among the younger generation in the Asia-Pacific region along with a growing corporate culture that is expected to contribute revenues at a CAGR of 6.19% over the forecast period. The growing trend of permanent hair straightening and curling is expected to scale up the sales of hair care appliances in the Asia-Pacific region. Furthermore, the introduction of sophisticated products such as keratin-based hairdryers and straighteners to reduce hair damage is likely to intensify market demand. Lucrative discounts, convenient payment methods, easy returns, and the availability of a myriad range of unique and affordable products have contributed to increasing sales.

One of the main drivers of the South American hair care appliances market is consumers' rising concern for their appearance.  Due to the countries' strong desire for natural hair styling products, Brazil is recognized to have the largest market. The industry is also being driven by a rising desire for foreign brands among working men and women in the region who need high-end styling products.

Increasing disposable income has led to an increase in spending on personal care devices, and the rising prevalence of skin and hair problems in the Middle East and Africa market for personal care appliances. Saudi Arabia is expected to constitute a key share of the market during the projected period due to increasing consumer trust in online transactions and the expansion of brick-and-mortar retailers into the online sphere by adopting a multi-channel approach. However, South Africa is anticipated to expand at a rapid pace during the forecast period owing to increased awareness of hair styling products in the middle and upper economic classes. Various hair removals solutions, such as ready-to-use wax strips and electronic devices, are gaining traction among consumers. Further, the increasing population of working women is fueling the demand for epilators. The increasing popularity of metrosexual culture is prompting companies to launch products that are suitable for men. There has been an increase in consumer preference for toothpaste brands such as Meswak and Sensodyne in the region.

Get customized report as per requirement: https://www.bonafideresearch.com/product/customize/221119251/global-personal-care-appliances-market

Considered in the Report

  •   Geography: Global
  •   Historic Year: 2016
  •   Base year: 2021
  •   Estimated year: 2022
  •   Forecast year: 2027
Market Segmentation Details
By Product Type
  • Hair Care
  • Hair Removal
  • Oral
  • Other
By Personal Care
  • Wired
  • Wireless
By Gender
  • Men
  • Women
  • Unisex
By Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
  • Others
By Region
By Country
Company profiles
  • Andis Company
  • Colgate Palmolive Company
  • Conair Corporation
  • Dyson
  • Groupe SEB
  • Havells India Ltd.
  • Helen of Troy Limited
  • Homedics Inc.
  • HTC Hair Clipper
  • Johnson & Johnson
  • Koninklijke Philips N.V.
  • Lion Corporation
  • Nova Group
  • Omron Healthcare
  • Panasonic Corporation
  • Procter & Gamble Company
  • Spectrum Brands
  • Tescom Co. Limited
  • Unilever PLC
  • Wahl Clipper Corporation
  • Waterpik Technologies
Other Market Details
  • Key Drivers & Key Challenges,
  • Market Trends and Developments,
  • Strategic Recommendations

To buy the research report: https://www.bonafideresearch.com/buy-now/221119251

Related Reports:

The Global Skin Care Market is valued at USD 178.21 Billion in 2022, which is anticipated to grow at a CAGR of 6.22% to be valued at over USD 254 Billion by 2028. The Asia-Pacific region is expected to be the dominant market for skin care products due to its huge population, growing skin conditions among the young populace, and increased awareness of skin routines. The South American skincare market is expected to grow at a higher rate of 6.18% during 2023–28. North America is a mature market with established skin care industry players, but it continues to grow with innovation and R&D activities. Germany and France are important skin care markets in Europe, with brands like Nivea, L'Oreal Paris, Caudalie, and Frei Oel, among others. While there has been growth in the skincare industry in the MEA region, it is true that demand may be comparatively lower compared to other regions.

The Global Men’s Grooming Market is valued at USD 61.17 Billion in 2022 and is anticipated to grow at a CAGR of 6.09% to be worth USD 86.65 Billion by 2028. The North American men's grooming industry has witnessed a surge in product innovation, with companies introducing a wide range of specialized products designed for men's unique needs. This includes products like beard oils, facial cleansers, moisturizers, anti-aging creams, and grooming tools. Europe is home to many renowned men's grooming brands with a rich heritage in personal care, like Bulldog Skincare, NIVEA Men, Acqua di Parma, and MÜHLE. The K-beauty phenomenon has extended to men's grooming as well, with brands like Innisfree, Etude House, and Laneige launching dedicated men's lines. Domestic and international brands like Himalaya Herbals, Beardo, and The Man Company have gained popularity in the Indian market. The Asia-Pacific region's diverse consumer base, growing middle class, and increasing focus on personal grooming contribute to the attractiveness of the market.

The Global Perfume Market was valued at USD 44.40 Billion in 2021 and is projected to grow at a CAGR of 4.58% during 2022–27. Europe is widely recognized as a leader in the perfume industry with a deep-rooted history in perfumery. France, particularly the city of Grasse, is often referred to as the perfume capital of the world. Iconic names like Chanel, Dior, Guerlain, and Hermès have shaped the European industry. North America is known for its celebrity and designer fragrance markets. There has been a rise in niche and artisanal perfume brands that offer unique, handcrafted fragrances. The Asia-Pacific perfume industry has significant potential and opportunity to evolve at 6.75% over the forecast period. South America has a rich cultural heritage and diverse natural resources that contribute to the region's prominence in the perfume industry. While the perfume industry in the MEA region continues to grow, the attar market maintains a strong presence, particularly among local consumers. Attar holds great cultural and religious significance in the Middle East. It is often associated with traditional practices, rituals, and special occasions.

The Global Deodorant Market was valued at USD 21.10 Billion in 2021 and it is anticipated to grow with a CAGR of more than 4.94% from 2022 to 2027. As the people are started taking care of their personal hygiene and grooming more and more, the demand for cosmetics is also rising. So with the rise of disposable income of people, the rise of deodorant market is also seen. The deodorant market is been bifurcated into spray, roll on, gel, stick, creams, wipes and others in the product type segment of perfume market. Lighter scents, such as deodorants and body mists, are popular among the young population. As a result, the deodorant market expanded. As young consumers are attracted toward natural products, which provide an excellent opportunity for companies to innovate products using natural ingredients, mainly to increase their market share. Emerging markets, such as India, have a high concentration of young people and are expected to provide potential growth opportunities for businesses. The deodorant market in North America is primarily being driven by the healthy living trend. Additionally, smelling pleasant is an indication of good manners and hygiene. With increasingly hectic lifestyles, Europeans are looking for convenient solutions that allow them to save time and make their lives easier.  Further, the increasing consumer focus on the hydration benefits, antibacterial properties, and whitening/brightening features associated with deodorants from consumers in Asia Pacific is projected to increase the demand for boost additives over the projected period. South America and Middle East & Africa regions are projected to witness steady growth rate.

The Global Hair Care Market was valued at USD 87.67 billion in 2022 and is anticipated to grow at 5.79% CAGR by 2023–28. As the world becomes more diverse, there is a growing demand for hair care products that cater to different hair types and textures. This trend is driving the development of hair care products that are specifically formulated for different ethnicities and hair types. Furthermore, consumers are increasingly looking for hair care products that target specific concerns such as dryness, frizz, and split ends. This trend is driving the development of hair care products that provide targeted solutions for common hair problems. The Asia-Pacific region dominated the global hair care market, owing to the growing inclination of consumers towards hair and scalp care concerns, coupled with new brands tapping into the market in the region. In North America, the hair care industry is characterized by the presence of established multinational corporations as well as smaller, specialized players who offer a diverse range of innovative and customized hair care solutions. However, the increasing demand for product innovations, particularly in terms of ingredients used, is driving the growth of the European hair care products and styling tools market followed by South America and Middle East & Africa.

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Content:

Five years in a row! CIIE cultivates intimacy with global giants with productive returns

Ding Yining
The CIIE has formed substantial alliances with global corporations, which have strengthened their interactions with local businesses.
Ding Yining

Five years are perhaps long enough to test the nature of a relationship, and for the China International Import Expo, it has cultivated a cluster of multinational corporations that have longstanding loyalties enabling them to come along with the event all the way.

Having witnessed the productive results in the past five years, they benefit from the platform of CIIE and keep investing in the country in order to strengthen their engagement with the vast market in China.

As one of the largest exhibitors and the rotating chairman of the CIIE Enterprise Alliance, L'Oréal has been an "old friend" of CIIE. It considers the event an excellent illustration of China's resolve to continue opening up and its robust economic resilience.

Fabrice Megarbane, president of L'Oréal North Asia Zone and chief executive officer of L'Oréal China, said that "I've been very close to this event and have seen it grow bigger and bigger every year."

Its high-end brand Prada Beauty is being introduced as a new brand into China along with the PARADOXE perfume, and the Lancôme Absolute Dual-LED Youth Treatment, using a proprietary LED light treatment, is also making its Asian debut.

Ti Gong

The Lancôme Absolute Dual-LED Youth Treatment, using a proprietary LED light treatment, is also making its Asian debut at CIIE.

Nearly 20 skincare and beauty items from the South Korean cosmetics company Amorepacific will make their debut with over 500 other items at this year's exhibition, also its fifth straight participation at the event.

The company has relocated to an integrated industry park in Jiading District known as the "Amorepacific Shanghai Beauty Campus," which includes manufacturing, research, and logistics. It said it would continue with its local research efforts.

Mike Hwang, president of Amorepacific China, said that the company plans to concentrate on premium lines and personal-care products with high efficacy to better meet local lifestyle expectations.

Popular brands such as Sulwhasoo, Laneige and Mamonde will launch new products or limited packaging designs to match the tastes of the Chinese market, as well as provide engaging, unique customer experiences at their booths.

"The CIIE is an excellent platform for us to gain insights into local demands, and we have been speeding up the introduction of new products and technologies into China since our first presence in 2018," he added.

The 3D mask printing technology introduced at the 2018 CIIE gave the firm the confidence to expand its tailor-made product lines, and it subsequently released a Laneige customizable lip mask.

BESPOKE NEO, a customized cosmetics service offering up to 150 different shades and colors of foundation to complement various skin tones, is making its debut in China.

Lee Yunha, director of the Amorepacific Shanghai D&I Center, said that anti-aging and whitening skincare will be the center of attention over the next several years in order to meet local demand.

The Laneige Perfect Renew 3X Signature Serum is making its world debut.

Lego Group highlighted that the CIIE has played a significant role in previous years in showcasing China's commitment to advancing opening-up and bridging global enterprises with local partners and stakeholders.

This year, the 396-square-meter Lego booth is also hosting a 90-second competition for visitors to build their own tailor-made models.

Lego opened a new flagship store in Chongqing at the end of October, featuring brick models of local scenery and hotpot, a local specialty meal. The company now operates a total of eight flagship stores in China, two of which are located in Shanghai.

The eyecare and eyewear company EssilorLuxottica regards the expo as a crucial venue for promoting partnerships and eye care knowledge.

"CIIE has become one of the most important places for us to present and deliver new products, experience, and concepts to the Chinese market and we have successfully brought several innovative exhibits to the market," said KL Lim, head of Professional Solutions at EssilorLuxottica China.

The eye health of youngsters and the elderly has received unprecedented attention, and the National Health Commission has proposed additional criteria based on a national blueprint.

Local collaborators were utilized to advance the establishment of Chinese and ISO standards in the field of ophthalmic optics.

Cindy Ruan, vice president of IKEA China, said that the company has long-term expectations for China's market potential and that the CIIE presents a fantastic opportunity given China's commitment to continue opening up its economy.

It is offering a preview of the FOSSTA collection that celebrates the Chinese New Year of the Rabbit with 32 products spanning porcelain, textiles, and home decorations.

Using circular-structured and nature-symbolized design elements, it leverages the idea "Make Home Happen" and creates the IKEA Home Park to demonstrate to Chinese consumers more possibilities of a greener home life.

Stephen Fung, China President of Fung Group, said that the company has recognized the enormous potential for trade in services since the first CIIE in 2018 and that showcasing its supply chain solutions at the fair enables it to fully optimize its product and service model in order to expand the domestic market.

The trading conglomerate, whose operations include logistics, distribution, and retail, stated that the trade in the services sector complements its vast array of services for various industries.

MEIYUME, the beauty division of Li Fung, has expanded its "flexible customized manufacturing" service to include makeup, skin care, hair treatments, and oral care in addition to perfumes.

Another affiliate, COBALT, is showcasing a "trash-to-treasure" solution in which bottles are cleaned and chopped into pieces before being recycled into PET particles and spun into polyester yarn.

Ti Gong

Special Reports

Top

Each step is designed to address specific skin concerns and maximize the absorption and efficacy of subsequent products.

Each step is designed to address specific skin concerns and maximize the absorption and efficacy of subsequent products.

This layered methodology contrasts with the typically shorter Western routines, which may focus on a few potent products rather than a comprehensive regimen .

However, recent trends within K-beauty have seen a shift toward "skip-care" or "skinimalism," where consumers opt for fewer, multifunctional products that deliver multiple benefits, reflecting a growing preference for simplicity and efficiency without sacrificing results .

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Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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The diversity and innovation in K-beauty product offerings further distinguish it from Western skin care.

The diversity and innovation in K-beauty product offerings further distinguish it from Western skin care.

The diversity and innovation in K-beauty product offerings further distinguish it from Western skin care.

Korean brands are known for introducing unique ingredients such as ginseng, bee propolis, fermented rice water, and green tea, as well as for pioneering new product formats like essences, ampoules, and hydrogel masks .

These innovations are not only rooted in traditional Korean beauty rituals but are also supported by modern scientific research and technological advancements, such as the use of nanotechnology for enhanced ingredient delivery and microbiome-friendly formulations that support the skin’s natural bacterial balance .

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Content: There were 119 press releases posted in the last 24 hours and 461,770 in the last 365 days.

in-cosmetics Asia to spotlight key developments in APAC cosmetics market amid shift towards sustainable beauty

in-cosmetics Asia Formulation Lab

in-cosmetics Asia will return 7-9 November 2023 presenting a comprehensive agenda for brands to get ahead of the curve.

BANGKOK, THAILAND, October 16, 2023 /EINPresswire.com/ -- Over the last few years, the APAC cosmetics market has witnessed significant change. When it comes to skincare, an increasingly elderly population and consumer awareness continue to fuel the growth of anti-ageing products.

Trends such as ‘skinimalism’ (https://www.lifestyleasia.com/ind/beauty-grooming/skin/skinimalism-trend-is-the-easiest-beauty-trend-that-lazy-girls-will-love/) continue to rise in popularity, as consumers seek a streamlined cosmetic experience. In haircare and suncare, environmental conditions and rising temperatures are hiking product sales and rapidly piquing interest in ethical ingredients and formulations.

Unpacking the biggest topics, innovations, and challenges across skincare, haircare, suncare, and sustainable beauty, in-cosmetics Asia will return 7-9 November 2023 presenting a comprehensive agenda for brands to get ahead of the curve.

A sustainable future

Growing consumer awareness and purchasing power in Asia have created a powerful shift towards sustainable products. According to research from market research company Euromonitor International, 75% of survey respondents in the personal care space were planning on developing products with vegan, vegetarian and plant-based claims in 2022 (https://www.personalcareinsights.com/news/high-consumer-demand-for-plant-based-beauty-products-in-asia-pacific-research-indicates.html).

However, the demand for ethical cosmetics isn’t just shaping new products and services but also the way brands operate and communicate with their customers. Euromonitor has recommended that cosmetic brands focus on consumer education and transparency to effectively communicate and encourage brand loyalty.

This year’s attendees will enjoy a dedicated ‘Spotlight On’ product showcase, focused on Sustainable, Conscious Beauty. Key sessions in the Spotlight On theatre include ‘Voyage of sustainability: From the citrus flower, Dai-dai to Neona’, scheduled to be hosted by Yunfei Xu, Marketing Manager at Ingredi Biotech. This presentation will focus on the benefits of Ingredi's new product Neona, such as its fair-trade agricultural practices with local growers and the flexible work opportunities the brand has created for local females in rural areas.

Another key session scheduled for the Marketing Trends Theatre will be ‘Conscious consumerism and the pursuit of sustainable beauty’, by Euromonitor exploring how mindful consumerism has created a discernible shift in consumer shopping habits.

An education in skincare

Valued at USD$76.82 billion in 2021 (https://www.globaldata.com/store/report/apac-skincare-market-growth-analysis/#:~:text=The%20Asia%2DPacific%20skincare%20market,the%20Asia%2DPacific%20skincare%20sector.), the APAC skincare market is expected to see significant growth over the next five years. However, there are certain challenges which need to be overcome to maintain this trajectory. These include adhering to government regulations, consumer demand for sustainable packaging, as well as ethical products and formulations.

This year’s programme will highlight some of the key developments in the market, and how brands are taking on prominent challenges. Run by Asia Cosme Lab and held in the Marketing Trends and Regulations Theatre, a session on Skintone Management will dive into the evolution of the market, where inclusivity is being increasingly championed.

Driven by an increasingly elderly population, products with integrated anti-ageing properties are also growing in popularity. The programme will feature several technical seminars including ‘For younger and healthier skin — Bioactive brightening & tightening solutions’ run by Sylvia Liu, Product Manager, Bloomage Biotechnology, and ‘Velvety skin feel and wrinkle reduction with upcycled fermentation ingredient’ hosted by Kenji Oike, Chief Executive Officer, Vitamin C60 BioResearch Corporation.

Haircare development

The Asian haircare market currently sits at USD$33.04 billion, expected to hit USD$43.59 billion by 2028, according to Mordor Intelligence (https://www.mordorintelligence.com/industry-reports/asia-pacific-hair-care-market-industry). As such, a host of experts will take to the stage to discuss the current consumer trends driving the expansion of the haircare industry.

Highlights include a session in the Marketing Trends Theatre examining innovation in hair and scalp care, looking at the influence of skincare on the hair category with a focus on scalp-centric products and the rise of aromatherapeutic and ayurvedic plant ingredients. It will delve into evolving beauty standards and how these are driving hair trends and fostering innovation, as well as cross-regional differences and strategies for promoting long-term scalp and hair health.

Tanya Rajani, Senior Beauty & Personal Care Analyst at Mintel India, will lead a discussion on India’s hair oil secrets, analysing latest market trends and the role of hair oils in India from treatment to wellbeing.

The event will feature ‘Love is in the Hair’ a visual showcase profiling trendy ingredients that are presented in formulated prototypes – demonstrating how they can be used in finished products.

Innovation in suncare

In 2023, revenue in the APAC sun protection market hit USD$3.9 billion, with projections that the market will grow by 5.9% CAGR over the next five years (https://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/sun-protection/asia#revenue).

This year’s programme features several demonstrations on how to develop suncare products in the Formulation Lab. Kimberly Burch, Global Technical Applications Director - Personal Care at Elementis Specialties will be running ‘Dry touch mineral sunscreen, a cold processed minimalist sun protection formula’. Attendees will learn how to prepare a pure mineral sunscreen with only 10 ingredients.

Another key demonstration at the Formulation Lab, ‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ will be hosted by Haruna Sawaguchi, Formulation Development Group at Nikko Chemicals. The session will demonstrate how to develop a low-viscosity, milk-type and waterproof mineral sunscreen that uses only UV shields.

Sarah Gibson, Event Director for in-cosmetics Asia, commented: “Asia Pacific is the number one beauty market globally, and as a result, the eyes of the world are focused on the region and the innovation being generated there. The in-cosmetics Asia Education Programme will shine a light on this rapidly evolving market, focusing on the key trends, challenges and developments.

“Sustainability is currently one of the biggest trends we’re seeing in the region – with cosmetics brands altering their products, operations, and practices to meet the demands of a new generation of consumers. However, not so long ago, the topic would barely hit the corporate agenda, often serving as a tick box activity to be completed.

“Through a combination of technical seminars, product and ingredient showcases, and marketing trends sessions, the in-cosmetics Asia education programme will highlight the biggest innovations in sustainable and ethical beauty today. With pre-show visitor registration currently at a record high, there is confirmed demand for better understanding and education in the industry – which in-cosmetics Asia is here to provide.”

To find out more or to register to attend, visit https://www.in-cosmetics.com/asia/en-gb.html

Olivia Evans
Storm Communications
email us here

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Content: Why we're all becoming 'skinimalists' and how to declutter your beauty cabinet

It’s time to streamline your beauty regime

According to a new study of 4,000 women by Avon, ‘skinimalism’ is a growing trend. This makes a change from where we were five years ago, when 12-step Korean skincare rituals were all the rage. And it’s a no-brainer: time is a precious commodity, especially post-lockdown.

Like many of you, when commuting wasn’t part of my daily schedule I relished the opportunity to experiment more with skincare. But since transitioning from working from home to commuting to the office, I’ve been inclined to streamline my skin routine – and apparently you have too.

Avon’s research found that only 10 per cent of women now use more than five skincare products daily. But if you are still facing a bathroom cabinet full of half-used products and haven’t a clue where to start culling, I can help.

Damascan Rose Facial Treatment, £55, Aesop

To use a fashion analogy, one well- cut blazer and a flattering pair of jeans will keep on giving long after this season is over, and the same is true for certain beauty products. Invest in a couple of well-formulated serums with proven ingredients over and above multiple faddy products and your face will thank you for it.

Begin with a good cleanser that properly (and gently) prepares the skin’s surface for your next step. I like a sulphate-free foaming formulation as it captures dirt and pollution particles like no other. Next, if you have specific concerns, then a serum with targeted ingredients is needed. Mandelic acid is a good end-of-summer option for gently exfoliating skin and improving its texture, while encapsulated retinol is, in most cases, a solid bet for night-time. You’ll need a hydrating serum to keep skin supple and you can’t go wrong with ceramides and hyaluronic acid.

Remember that creams are generally there to seal in hydration and keep pollutants out, so a simple barrier cream to finish will suffice. Or, mix a facial oil with water or a facial spritz, which enables you to adjust the level of moisture you need on any given day.

Regena Facial Milk, £59, Waphyto; Mandelic Acid & Rice Bran Exfoliating Serum, £22, Selfless by Hyram; Hyaluronic Acid Ceramide Capsules, from £45, Elizabeth Arden; Skin Food Light, from £8.99, Weleda; Crystal Retinal 3 Stable Retinol Night Serum, £45, Medik8 at Net-a-Porter

To make things even simpler, you could zero in on one succinct skincare brand. I’m enamoured of the clean Japanese brand Waphyto, which harnesses powerful plant-based ingredients with sophisticated science. The unfussy, tightly edited line-up of products (free from parabens, ethanols, synthetic colours, fragrance and petroleum-based surfactants) is the brainchild of award-winning plant scientist and phytotherapist Atsuko Morita, who was inspired by Japanese ‘wa culture’. Based on achieving peace and harmony, it’s a philosophy not dissimilar to Lagom, the Swedish mantra of ‘not too little, not too much’.

I genuinely rate all six products in the skincare range, which comprises two cleansers (one oil for removing make-up, one foaming to rid you of deep-down dirt), two creams (one light, one rich), one facial oil and a clever gel-based toner. But, if pressed to highlight just one, I’d recommend the Regena Facial Milk, made with pure squalane and full of mood-lifting essential oils. Or why not give the trial pack of six a whirl and see how your skin fares? Mine is softer, brighter and clearer after a full month’s use. Otherwise, choose from the rest of my road-tested essentials, specially selected for this time of year.

The focus on ingredient transparency and gentle, natural formulations aligns with the preferences of "skintellectual" consumers who seek scientifically backed, non-irritating products .

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Content: Asian Beauty Industry Innovates with Unique Ingredients and Sustainable Technology

The Asian beauty industry is embracing innovation and sustainability with unique ingredients and advanced technologies, as companies like Scent Journer, Pola Orbis, and LG Household & Health Care's Imprintu brand lead the way.

Justice Nwafor
New Update

The Asian beauty industry is undergoing a significant transformation, becoming a hotbed for unique ingredients and sustainable technologies. The industry's future seems to be dictated by the ethos of innovation and sustainability, embodied by companies like Singapore-based Scent Journer, Japanese cosmetics firm Pola Orbis, and LG Household & Health Care's Imprintu brand.

Scent Journer: A Symphony of Unique Fragrances

Founded by perfumer Joyce Lian in 2021, Scent Journer has been making waves with its distinct approach to fragrance creation. Their latest offering, Soaring at Dawn, is a refreshing citrusy scent with an unexpected twist of Sichuan pepper. This product exemplifies the brand's commitment to incorporating unusual local ingredients, thereby setting a new benchmark for fragrance innovation.

Meanwhile, Pola Orbis is pushing the boundaries of skincare technology. The company has developed a sunscreen that leverages the effects of red and blue light to boost collagen production and improve skin firmness, demonstrating a paradigm shift in skincare solutions.

Imprintu: A Technological Leap in Beauty

On the beauty tech front, LG Household & Health Care's Imprintu brand has gained significant attention with its AI-backed tattoo printer. With a growing global online presence, the brand plans to expand further in South East Asia and North America. Its store in Thailand is a strategic move to facilitate this growth.

Hong Kong cosmetics distributor SkinCure Asia is also contributing to the trend of unique and sustainable products with its first in-house brand, 7 Journeys. The skincare line features an eye cream and moisturiser with Antarcticine, an ingredient sourced from Antarctica's marine bacterium. Finally, LG H&H's new conscious beauty brand UGLY LOVELY focuses on upcycling 'ugly crops' from the food industry into cosmetic ingredients, positioning itself within the rapidly growing natural beauty market in Asia.

The international boom of Korean skin care is multifactorial.

The international boom of Korean skin care is multifactorial.

The international boom of Korean skin care is multifactorial.

Social media platforms, particularly TikTok and Instagram, have played a pivotal role in popularizing K-beauty through viral trends like "glass skin" and product challenges, with hashtags such as #kbeauty amassing billions of views and driving global consumer engagement .

Influencer marketing and user-generated content have propelled specific products to international fame; for example, Cosrx Advanced Snail 96 Mucin Power Essence became Amazon’s best-selling beauty product after going viral on TikTok, selling over 15 million bottles .

The global fascination with Korean pop culture, known as Hallyu, including K-pop and K-dramas, has further fueled interest in K-beauty, making Korean beauty ideals and routines aspirational for consumers worldwide .

Title:

Content: Organic Skincare Market to Enjoy Sales Revenue Growth of 80% By 2028 | Millennials are the Key Target for Players | SkyQuest Technology

Global organic skincare market was valued at USD 9.75 Billion in 2021, and it is expected to reach a value of USD 17.57 Billion by 2028, at a CAGR of 8.78% over the forecast period (2022–2028).

Ahmedabad,, INDIA

Westford, USA, Dec. 07, 2022 (GLOBE NEWSWIRE) -- Organic skincare is one of the fastest growing segments in the global beauty market, with sales increasing by over 20% in the past two year. SkyQuest's analysis of the organic skincare market reveals that this growth is being driven by a number of factors, including a growing awareness of the benefits of organic ingredients, an increasingly health-conscious consumer base, and a shift towards more natural and sustainable beauty products.

In terms of product types, organic facial skincare is the largest category within the organic skincare market, accounting for almost 60% of total sales. This is followed by organic body care (including hand & body lotions, body oils, and soaps) and organic hair care products. One of the key drivers is a growing awareness of the benefits of organic ingredients. Consumers are becoming increasingly conscious of the potential harmful effects of synthetic chemicals on their health, and are seeking out natural alternatives that are gentle on both their skin and the environment.

SkyQuest's analysis shows that the demand for organic skincare market is highest in North America and Europe, where consumers are willing to pay premium prices for quality products. In Asia-Pacific, demand is growing at a fastest CAGR but penetration is significantly low due to lower incomes and lack of awareness about organic products. However, this region is expected to experience strong growth in the future as incomes rise and more people become aware of the benefits of organic skincare products and their benefits over traditional products.

Get a sample copy of this report:

https://skyquestt.com/sample-request/organic-skincare-market

Marketers in organic skincare market should focus on the following four areas to tap into this growing market:

  • Transparency: With more and more consumers becoming aware of the harsh chemicals used in many conventional skincare products, they are now turning to organic and natural alternatives that are transparent about their ingredients and manufacturing process.
  • Sustainability: Sustainability is another key trend driving the growth of organic skincare. Consumers are increasingly looking for products that are eco-friendly and have a minimal impact on the environment.
  • Personalization: With the rise of social media and the popularity of unboxing videos, consumers in the global organic skincare market are now looking for skincare products that are tailored to their specific needs and preferences. This has led to an increase in demand for customized and personalized skincare products.
  • Natural ingredients: Consumers are also becoming more aware of the benefits of natural ingredients over synthetic ones. They are therefore more likely to choose organic skincare products that contain natural ingredients such as fruits, vegetables, and essential oils.

However, SkyQuest also notes that there are some challenges that could limit the growth of the organic skincare market. These include the high cost of organic skincare products and the limited availability of these products in certain regions. Overall, the outlook for the market is quite positive and they expect it to continue to grow at a healthy rate in the coming years.

Browse summary of the report and Complete Table of Contents (ToC):

https://skyquestt.com/report/organic-skincare-market

Millennials are the Key Target for Players in Organic Skincare Market

The rise of social media and online influencers has helped to drive demand for organic skincare. These influencers often promote natural and clean beauty products, which has helped to increase awareness of organic skincare options. Our analysts note that millennials are a key target demographic for organic skincare brands. This generation is more likely to be concerned about environmental issues and their own personal health, making them more likely to purchase organic skincare products.

The report on the global organic skincare market found that the majority of millennial consumers are willing to pay more for organic skincare products, with 64% of respondents saying they would pay up to 20% more. This indicates a strong demand for high-quality organic skincare products. It is also found that the top reasons for purchasing organic skincare products were 'I believe they are better for my health' (52%) and 'I believe they are better for the environment' (50%). This highlights that many consumers are interested in buying products that have a positive impact on both their own health and the planet.

With the demand for organic skincare products set to continue growing, SkyQuest report provides valuable insights into what consumers are looking for from these products.

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https://skyquestt.com/speak-with-analyst/organic-skincare-market

SkyQuest Survey of Organic Skincare Market Reveals, Consumers are Willing to Pay More to Get their hands on Quality Organic Skincare Products

The results are in from SkyQuest's annual survey of organic skincare market and, as expected, they're pretty convincing. We conducted a survey across the US, the UK, France, Canada, India, Germany, and Italy. Over 1,800 people participated in the survey. A whopping 97% of respondents said they would recommend organic skincare products to a friend and 96% said they would purchase them again. As for the products themselves, 80% of survey respondents said they were "satisfied" or "very satisfied" with the organic skincare products they used, while just 3% said they were "dissatisfied." Even more impressive, when asked if they noticed any difference in their skin after using organic skincare products, an overwhelming 92% said yes!

So what's driving this enthusiasm in global organic skincare market? For starters, it's the ingredients. People are becoming more aware of the potential dangers of synthetic chemicals and are looking for natural, safe alternatives. Additionally, organic skincare products are often vegan and cruelty-free, which is important to many consumers. Finally, there's the price. Organic skincare products can be a bit more expensive than their conventional counterparts, but survey respondents indicated that they feel the extra cost is worth it. When asked if they would pay more for an organic skincare product, 71% said yes.

Key Players in the Global Organic Skincare Market

  • Shiseido Company Limited (Japan)
  • Natura & Co. (Brazil)
  • The Estee Lauder Companies (US)
  • Yves Rocher (France)
  • True Botanicals (US)
  • Tata Harper (US)
  • The Hain Celestial Group (US)
  • Weleda AG (Switzerland)
  • Arbonne International (US)
  • Purity Cosmetics (100% Pure) (US)

Related Reports in SkyQuest’s Library:

Morocco Cosmetics Market

Global Cotton Buds Market

Global Wet Shave Market

Global Lip Care Products Market

Global Vegan Cosmetics Market

About Us:

SkyQuest Technology is leading growth consulting firm providing market intelligence, commercialization and technology services. It has 450+ happy clients globally.

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Title:

Content: At CES, beauty products pamper with AI

Salon-worthy manicures at home and expert skin care advice from artificial intelligence: the beauty industry is counting on tech to get consumers pampered like the rich and famous.

The Nimble manicure salon calls itself the world's first device to combine AI and complex robotics to paint nails flawlessly -- without the hassle of making an appointment.

Resembling a heavyset printer, Nimble can varnish all ten fingernails and dry them in just twenty-five minutes.

The device, an eight-kilo white box with a special door for the hand, is on display this week at the Las Vegas Consumer Electronics Show (CES), the tech industry's annual hub.

According to its creators, the device uses high-resolution micro-cameras and 3-D imaging to determine nail shape, size and curvature.

Then a small robotic arm, guided by AI algorithms, applies the requisite three coats, with a blow dry after each applied layer.

Read also

LG and Samsung making TVs disappear - in a way

When it goes on sale in March, more than thirty colors will be available in capsules costing $10 each. The unit costs $599.

In a study published in May, consulting firm McKinsey put the global beauty industry -- which includes skin- and hair care, perfume and make-up -- at $430 billion in 2022 and forecast it to reach $580 billion by 2027.

The industry's internet sales almost quadrupled between 2015 and 2022.

AI, a term often deployed as the latest catchphrase for anything tech, has also infiltrated beauty products such as make-up and skincare, including from industry giants.

The free Beauty Genius app, presented by L'Oreal, is intended to be an AI-supported "virtual personal advisor."

It recommends skincare and make-up products according to skin type, gives tips on techniques and answers questions about problems such as acne and hair loss.

Read also

CES gadget fest a showcase for AI-infused lifestyle

Users can also try out the products virtually, guiding customers who are overwhelmed by a physical shop's rows of foundations with similar shades and varied textures, or creams with seemingly endless specificities.

This is also the aim of the program Beautiful AI, created by Perfect Corp, which combines generative AI and virtual reality to perform live skin analyses, 3-D hairstyle or jewelry trials and make recommendations.

Korea's Prinker, a specialist in ephemeral, customizable tattoos for skin and hair, is unveiling a similar product that will apply make-up this year.

The device will also put AI to work with a biometric 3-D scanner to map facial features and then recommend the right contours, "printing" the corresponding powders to the face.

Infrared hair blower

Companies are also bringing beauty personalization tech to hair care.

This week, L'Oréal presents the world premiere of a connected hairdryer that can be customized via an app, taking hair type into account and automatically adapting power and heat distribution.

Read also

At CES, tech knows if you're sick and rocks babies

The Airlight Pro uses infrared light to dry the hair, allowing it to preserve the hair's moisture, Adrien Chretien, head of augmented beauty development at L'Oreal, told AFP.

Due to go on sale in April, it also offers energy savings of 31 percent compared with a conventional appliance, he added.

Another product scheduled for launch later this year is Colorsonic, a brush-like hair coloring device that uses cartridges and that L'Oreal says has been in development for nine years.

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Source: AFP

Affordability and accessibility are also central to K-beauty’s global appeal.

Affordability and accessibility are also central to K-beauty’s global appeal.

Affordability and accessibility are also central to K-beauty’s global appeal.

Many Korean skin care products are priced under $25, making high-quality, effective skin care accessible to a broad audience, including budget-conscious consumers .

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

The South Korean government has actively supported the beauty industry through export promotion and innovation incentives, helping Korean cosmetics become a major export sector and facilitating the international expansion of K-beauty brands .

E-commerce and the rise of online shopping have further enabled K-beauty brands to reach global consumers directly, optimizing digital marketing strategies to cater to international demand .

Title:

Content: Categories
News

Unveiling the Latest Skincare Trends for 2022

Skincare enthusiasts, get ready to embrace the newest trends that will revolutionize your beauty routine in 2022. With each passing year, the world of skincare constantly evolves, introducing innovative techniques and products that promise to transform your skin. Let’s dive into the exciting trends that await us!

1. Microbiome Skincare: Say goodbye to harsh chemicals and hello to microbiome-friendly skincare. Understanding the importance of the skin’s microbiome, brands are focusing on formulating products that support and nourish the natural balance of bacteria on the skin. Look out for probiotic-infused cleansers, serums, and moisturizers that promote a healthy skin barrier.

2. Blue Light Protection: With the increase in technology use, our skin is constantly exposed to harmful blue light emitted from our screens. 2022 brings us skincare products that combat the damaging effects of blue light. Look for ingredients like niacinamide and antioxidants that shield the skin from this modern-day threat.

3. Clean Ingredients: The clean beauty movement continues to gain momentum, and skincare is no exception. In 2022, expect an emphasis on clean, sustainable, and ethically sourced ingredients. From natural botanical extracts to vegan formulations, brands are prioritizing transparency and eco-consciousness.

4. Customized Skincare: Wave goodbye to generic skincare products. Personalized skincare is the future. With advances in technology, brands are now able to analyze your skin’s needs and create customized products tailored specifically for you. Say hello to individually curated cleansers, serums, and moisturizers that address your unique skin concerns.

5. Sustainable Packaging: As awareness about environmental conservation grows, skincare brands are stepping up their game introducing sustainable packaging options. In 2022, expect to see a surge in refillable, recyclable, and biodegradable packaging that minimizes waste and reduces the carbon footprint.

Embrace these exciting skincare trends in 2022 and unlock the secrets to radiant, healthy skin. Remember, taking care of your skin is an investment in your overall wellbeing, so stay informed and stay glowing!

Title:

Content: 7 Best Korean skincare products for dull skin tone

The best Korean skincare products for dull skin brighten a lackluster and tired complexion, making way for skin that glows inside out. A dull complexion that often appears ashy and dry with a patchy and bumpy texture is a sign that the skin needs some extra attention. The good news is that one can rediscover naturally radiant skin with the right dull skin treatment.

Treating dull skin is something Korean skincare products know all too well. Focusing on skin health with products infused with refreshing brighteners like vitamin C, niacinamide, propolis, and hyaluronic acid, they make tired skin glow again.

One can say hello to a more radiant complexion with this roundup of the best Korean skincare products for dull skin.

7 Best Korean skincare products for dull skin tone

1. Sulwhasoo Concentrated Ginseng Renewing Water Ex

The skin-rejuvenating effects of ginseng make it a favorite ingredient infused in the best Korean skincare products for dull skin. Formulated with Sulwhasoo’s signature Ginsenomics with steamed ginseng water, it provides intense hydration and nutrition for dry skin.

Coupled with a lightweight gel-in-water formula, it quickly absorbs and induces hydration and firmness, giving one a Korean glass skin glow.

2. Goodal Green Tangerine Vita C Serum

Anyone looking for the best Korean skincare products to transform sad and dull skin into glowy skin can consider Goodal Green Tangerine Vita C Serum. Packed with 70% vitamin C from Jeju green tangerines, it delivers a potent brightening effect to minimize dark spots and blemishes for an even skin tone.

Adding to vitamin C are 5% niacinamide and rice bran extract, revitalizing the skin and leaving it soft and glowing. It is available on Amazon for $22.80.

3. Isntree Chestnut AHA 8% Clear Essence

Dull skin is very often caused by dead skin cell buildup. Enriched with 4% glycolic acid and 4% gentler lactic acid, the clear essence is designed for anyone desiring the best Korean skincare products for dull skin. The use of two kinds of AHAs gets rid of skin impurities and dead skin cells, exposing new, more radiant skin. All these AHAs act as humectants to keep the skin hydrated.

Combined with other skin-healing ingredients like Centella asiatica, hyaluronic acid, and panthenol, it helps with overall dullness. It is available on Soko Glam for $18.10.

4. Some By Mi Propolis B5 Serum

Formulated with a high concentration of propolis extract, anybody dealing with dull skin can take advantage of the brightening effects of the serum. Adding to propolis are vitamin B5 and ceramides, creating a trio that locks in moisture and fortifies the skin for a healthier complexion.

The serum’s honey-like, silky texture absorbs nicely into the skin, keeping it hydrated without being sticky. The best propolis product retails for $18.70 on Amazon.

5. I’m From Beet Energy Ampoule

Beetroot is rich in antioxidants, an incredible way to combat the signs of stress and transform even the dullest of skins. Made with 81.5% beetroot extract, the ampoule is packed with revitalizing properties to revive the skin’s glow. Meanwhile, adding niacinamide and squalane helps with hydration and brightening, ensuring the skin is smooth and supple.

With regular use, the ampoule reduces the look of fine lines and wrinkles, improving overall skin texture. Formulated for all skin types, Soko Glam sells the ampoule for $22.00.

6. Skin1004 Madagascar Centella Hyaluronic-Cica Blue Serum

Dull skin due to dehydration can get a transformation from the serum’s signature Hyaluronic-Cica formula. The five layers of hyaluronic acid and Centella asiatica work synergistically to give the skin the moisture it needs for long-lasting hydration.

Adding to them is ivy leaf extract, which helps energize dull skin, leaving you with a renewed complexion. It retails for $14 on the official website.

7. Ma:nyo Galactomy Essence Cream

Galactomyces extract is the star ingredient, giving the cream a potent skin-smoothing and revitalizing effect, leaving one with softer, more elastic skin. Adding to it is shea butter to moisturize and protect, niacinamide to help fade dark spots, and abalone enzyme to relieve tired skin.

Although it has a rich and creamy texture, it readily absorbs into the skin for improved hydration without leaving a tacky feeling. Designed for anybody desiring the best Korean skincare products for dull skin, it retails for $35 on the official website.

The lack of skin glow and plumpness may be because of dead skin cell buildup, dehydration, environmental pollutants, aging skin, or UV damage. But, more often, it’s caused by a combination of several of these problems.

Hence, the best Korean skincare products for dull skin, as we mentioned above, have a unique blend of ingredients to provide a multi-tasking skincare action: hydrating, moisturizing, brightening, and protection.

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Edited by Tiasha

Korean skin care brands employ a sophisticated array of marketing strategies to sustain and enhance their global popularity.

Korean skin care brands employ a sophisticated array of marketing strategies to sustain and enhance their global popularity.

Korean skin care brands employ a sophisticated array of marketing strategies to sustain and enhance their global popularity.

Social media engagement is at the forefront, with brands leveraging influencer collaborations, viral content, and visually appealing packaging to attract younger, digitally savvy consumers .

Storytelling that incorporates Korean cultural heritage and traditional beauty rituals adds authenticity and emotional resonance, positioning skin care as an essential daily ritual rather than a luxury .

Title:

Content:
Cosmetics  Market To USD 406.78 Billion By 2030, Analysis By Exactitude Consultancy

(MENAFN- Ameliorate Digital Consultancy) Exactitude Consultancy Press Release: Cosmetics Market

Advances in technology have led to the development of new and improved cosmetic formulations.

Cosmetics that can more effectively penetrate the skin's surface have been made using nanotechnology. As a result, active ingredients with nanoscale sizes have been developed, resulting in enhanced delivery of antioxidants, nutrients, and other advantageous compounds. The process of encapsulation entails packing active components into tiny capsules. This technology guarantees controlled release, enhances formulation stability, and helps shield delicate ingredients from deterioration. Encapsulating vitamins, peptides, and other bioactive substances is a common application for it. Cosmetic formulations that support a healthy skin microbiome are being developed as our understanding of the skin microbiome advances. Improved skin health is a result of products that preserve or replenish the beneficial microorganisms on the skin's surface. Cosmetic items can now be made to order and customized thanks to 3D printing technology. This includes 3D-printed skin for cosmetic product testing, printed makeup, and skincare patches. Thanks to this technology, formulations can be precisely customized to meet each person's needs. Before making a purchase, customers can virtually try on cosmetic products thanks to the integration of AR technology. This lessens the need for in-person product testing while also improving the online shopping experience.

Explore 136 market data Tables spread through nearly 98 Pages and in-depth analysis on Cannabis Oil Market Analysis by Type (Organic, Conventional), Category (Mass Product, Premium Product, Professional Product), Product (Skincare, Haircare, Makeup, Fragrances) and Region, Global Trends and forecast from 2023 to 2030′′ with Table of Content.

The cosmetics market is highly competitive, with numerous brands vying for consumer attention.

Companies frequently compete to launch cutting-edge goods, recipes, and technological advancements. A brand can differentiate itself and draw in customers by offering something novel and captivating to the market. Having strong branding and marketing strategies is essential for being noticed in the cosmetics industry. To build a solid brand image and establish a connection with customers, brands extensively invest in social media campaigns, influencer partnerships, and advertising. With so many products on the market, brands concentrate on differentiating their offerings to meet the varied needs of their customers. This covers differences in product positioning, packaging, formulations, and shades. Celebrity endorsements are a common strategy used by cosmetics brands to improve their reputation and expand their market reach. Celebrities are frequently linked to particular products, which enhances credibility and brand recognition.

Customization of beauty products based on individual preferences, skin types, and tones is gaining popularity.

Companies are letting consumers select particular components for their formulations according to their preferences, concerns, and skin type. This method serves people with specific skincare requirements. Customization also applies to color cosmetics, where businesses give clients the means to select the ideal shade of lipstick, concealer, foundation, and other cosmetics. AI-powered virtual try-on tools are one example of technology that can improve this experience. Businesses are developing skincare lines of goods that complement individual regimens. This could entail providing a selection of products that consumers can combine or separate to suit their individual needs or preferences. Custom fragrances are becoming more and more popular because they let customers design their own signature smells by choosing particular notes and concentrations. Brands allow consumers to create their own custom fragrances using online resources or in-store experiences.

North America will have a substantial market share for Cosmetics market.

Growing consumer awareness of and desire for natural and organic products is one of the main factors driving the North American cosmetics market. Clean and sustainable beauty products are becoming more and more popular as consumers look for beauty and personal care products with less chemical additives. Numerous cosmetic brands have responded to this trend by reformulating their products and introducing eco-friendly packaging, which reflects a broader shift in consumer choices towards more environmentally conscious products. Technological advancements have a significant impact on the North American cosmetics market, in addition to the emphasis on natural products. The area has seen a rise in the use of technology in cosmetics, with products like smart skincare devices and augmented reality (AR) beauty apps becoming more popular.

Key Market Segments: Cosmetics Market

Cosmetics Market by Type 2020-2030, (USD Billion) (Thousand Units)

  • Organic
  • Conventional

Cosmetics Market by Category 2020-2030, (USD Billion) (Thousand Units)

  • Mass Product
  • Premium Product
  • Professional Product

Cosmetics Market by Product 2020-2030, (USD Billion) (Thousand Units)

  • Skincare
  • Haircare
  • Makeup
  • Fragrances

Cosmetics Market by Region 2020-2030, (USD Billion) (Thousand Units)

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East and Africa

Important Countries in All Regions Are Covered .

The post Cosmetics market to USD 406.78 Billion by 2030, Analysis By Exactitude Consultancy appeared first on Exactitude Consultancy .

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Brands also invest in consumer education, providing detailed information about product ingredients and their benefits, which builds trust and empowers consumers to make informed choices .

Experiential retail, such as immersive flagship stores in Seoul, further deepens consumer engagement and brand loyalty .

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Content: Menu Close

Glastonbury’s first K-pop group is a reflection of years of Korean government strategy

The 13-member K-pop boy band SEVENTEEN will make history this year as they become the first Korean group on the Glastonbury music festival lineup. While top Korean groups such as Blackpink and BTS have performed in the UK before, this will be the first time the K-pop genre has featured at the world famous festival, which is held on Worthy Farm in Somerset.

The booking marks a major milestone in the decades-long ambition of Korean creative industries to find success in the global entertainment market.

K-pop has reached new international heights over the past decade. Girl group Blackpink broke new ground this year when they joined Spotify’s “Billions Club” with their 2020 single How You Like That (2020), marking over one billion streams. The most famous K-pop band, BTS, are also “Billions Club” members, thanks to their songs Dynamite (2020) and Butter (2022).

The global success of K-Pop is the result of a clever cultural marketing strategy deployed by the Korean government in collaboration with the creative industries. This strategy has dovetailed with advances in the ease of access to cultural content via streaming services and social media, resulting in a global fan base in the hundreds of millions.

The history of K-pop’s success

It all began with the Korean government’s recognition of the economic potential of creative content in the 1990s. South Korea was looking for ways to recover from the ravages of the 1997 Asian financial crisis.

Even as International Monetary Fund-imposed deregulation and liberalisation of the economy was rolled out in the 2000s, the government supported the film, television and music industries by maintaining a firm hand in the sector’s growth and export development. This included financial incentives for production companies and infrastructure development such as investment in high speed internet access across the country to support content production and consumption.

The strategy worked. The popularity of a steady stream of Korean television dramas began to grow in Japan and China. The Korean government then invested further in infrastructure to grow the industry and take Korean content beyond the region. Today, 60% of all Netflix subscribers have watched Korean content on the platform.

The success of Korean popular culture is felt across other areas of the economy too. K-pop and screen stars have struck brand deals with Korean companies, advertising items such as cosmetics, washing machines and smart phones to global audiences.

Korea’s cultural content market is now one of the largest in the world at around US$80 billion (£63 billion) in 2024, not far behind France and the UK. Its continuing growth is backed by a multi-pronged policy of financial investment, tax breaks and institutional support both in-country and via Korean culture centres in overseas cities. The government also provides financial incentives for cooperation between production companies and conglomerates such as LG and Samsung, which benefit from the success of Korean popular culture abroad.

The success of popular culture also lends itself to Korea’s public diplomacy. A concerted nation branding strategy implemented in the late 2000s and 2010s by the administration of Lee Myung-Bak administration aimed to push South Korea up the various nation branding indexes. Lee acknowledged the role that soft power could play in securing Korea’s position as a state with moderate global influence.

Since that time, K-Pop stars have come to play a role in Korea’s public diplomacy at forums including the UN and COP26.

No ordinary K-Pop band?

This is not to say that SEVENTEEN are mere cogs in a larger machine of Korean cultural content production and export. Unlike many other pop groups in their peer group, the members produce much of their own work, writing songs and raps and choreographing dance routines.

Unusually, SEVENTEEN is made up of a number of sub-groups. At times, these sub-groups record separately in order to showcase their respective skills across rap, dance and singing. As is typical of Korean cultural content, the band aims to create multiple moments of connection with audiences.

One example is the band’s reality TV series, Going SEVENTEEN, which is a mixture of games, challenges and behind the scenes clips, released weekly on YouTube and V Live, a Korean live streaming app for celebrity content.

As is also common in K-Pop bands, SEVENTEEN’s membership is made up of people from different countries including China and the US. This helps them connect with foreign fans and ensures there is always a member able to handle international media appearances in languages other than Korean.

UK-based fans will be thrilled their idols are making an appearance at Glastonbury, hopefully paving the way for more K-pop at international festivals in the future. It also perhaps shows that the festival industry is responding to the increasingly global music tastes of festival-goers, bringing new acts and genres onto their stages.

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Title:

Content: Top 10 Korean beauty tips for ageless beauty

Bollywood Staff

Source: Bollywoodlife.com | Dec 20, 2023

The first step in a proper skin care regimen is this. Cleaning oils are great for taking off dust and makeup from the face.

Source: Bollywoodlife.com

Following an oil-based cleansing routine, you should use a foam-based cleanser to get rid of any remaining pollutants and excess oil from your skin. We refer to this technique as twofold cleansing.

Source: Bollywoodlife.com

Exfoliating your skin is essential to remove dead skin cells and to open up the pores for the following round of products to work.

Source: Bollywoodlife.com

After exfoliating your skin, it’s important to rehydrate it. This is the reason you need to damp it with a toner to maintain your skin pH levels

Source: Bollywoodlife.com

Apply a button-sized quantity of essence, which is a toner/serum mixture, on freshly toned skin.

Source: Bollywoodlife.com

Concentrated essences are found in face serums, boosters, and Korean ampoules. They tackle specific issues with the skin, including wrinkles and dull skin.

Source: Bollywoodlife.com

What exercise is for the body and meditation is for the mind, so too are Korean face masks for our skin.

Source: Bollywoodlife.com

Take care of your eyes and especially the under eyes area.

Source: Bollywoodlife.com

Since the moisturizer is the heaviest layer applied during the 10-step routine, its purpose is to keep your skin completely moisturized.

Source: Bollywoodlife.com

Applying sunscreen is imperative, even if you're only going to be outside for a short while. The best method for preventing anti-aging is this.

Source: Bollywoodlife.com

Thanks For Reading!

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Find Out More

Adaptability is another hallmark of K-beauty’s marketing approach.

Adaptability is another hallmark of K-beauty’s marketing approach.

Brands are quick to respond to evolving consumer preferences, such as the shift toward minimalism and sustainability.

Brands are quick to respond to evolving consumer preferences, such as the shift toward minimalism and sustainability.

Brands are quick to respond to evolving consumer preferences, such as the shift toward minimalism and sustainability.

Many now offer hybrid products that combine multiple benefits, as well as eco-friendly packaging and clean, ethically sourced ingredients to appeal to environmentally conscious buyers .

Title:

Content: 10-Step Korean Skin Regimen That Shook the Beauty World

Producer:  Riya Ashok

An oil cleanser is used in the first phase of this 10-step Korean skin care routine to get rid of grime and makeup.

You may get rid of dirt, grime, sweat, and oil-based pollutants by double cleaning your face.

Exfoliation entails clearing your skin of dead skin cells.

A toner is intended to clean up any lingering dirt on your face and restore the pH balance of your skin.

An essence has lots of moisturising components and accelerates cell turnover.

Sheet masks are drenched in a serum that is loaded with healthy vitamins and minerals, deeply moisturizing, and leaves your skin feeling soft and supple.

Eye-creams are designed specifically to target your under-eyes and prevent wrinkles, dark circles, and bags.

Use a mild moisturiser with a lotion basis if you have oily skin. Use a heavy cream-based moisturiser on dry skin to keep it from becoming irritated.

It is advised to use a broad-spectrum sunscreen to protect your skin from UVA and UVB rays.

Title:

Content: SKIN1004 Flagship Store / LMTLS

SKIN1004 Flagship Store / LMTLS

+ 18

  • Architects: LMTLS
  • Area:  350
  • Year:  2024
  • Photographs:Swan Park
  • Manufacturers:  Beam Monster, Daeyeong Metal, Kumkang Glass
  • Design Architects: Daeho Lee (Partner in charge), Jaeyual Lee, Beomki Lee
  • Architecture And Interior Design: LMTLS
  • City: Jung-gu
  • Country: South Korea
More SpecsLess Specs

Text description provided by the architects. Located in the vibrant heart of Myeong-dong, Seoul, the skin1004 flagship store emerges as a distinctive presence in a saturated landscape of skincare boutiques. The essence of this differentiation lies in meticulous, creative space design, serving as the cornerstone for shaping the brand's unique identity and resonance with the public.  As the pioneer of the first offline flagship store in Myeongdong, skin1004 embraces the profound concept of "untouched nature," liberating itself from the cliche of nature in green hues. Instead, it introduces a newly crafted landscape, bathed in rich brown and beige tones inspired by the pristine nature of Madagascar, surrounded by rocks, pebbles, and sand. The design aims to offer a distinct experience by blending various landscapes within the urban environment. This intentional contrast with the bustling city outside creates a captivating space, sparking curiosity and providing an intriguing escape for visitors.

The façade of the flagship store boldly features an intense rock texture, a departure from the conventional glass storefronts of Myeong-dong. The strategic integration of brass metal in the entrance and windows epitomizes Skin1004's modern brand philosophy, transforming raw elements of untouched nature, symbolized by rocks, into cosmetic products through advanced technology. The curved windows, brass benches, and carefully curated landscaping contribute to the creation of a three-dimensional space, transcending a simple two-dimensional pattern.

The first floor serves as an exhibition space reflecting the brand's philosophy and identity, while the second floor accommodates a lounge and sales area for product testing and social events. These spaces are intricately connected through a void, housing a sculpture that seamlessly blends the concept of untouched nature with a modern aesthetic. Upon entering the premises through the external rock façade, the first-floor interior simulates an organic walking trail, reinterpreting the concept of untouched nature in the warm brown tones reminiscent of desert and rocky landscapes. Visitors meander through reed landscapes, encounter swaying water waves, witness natural scenes on media walls, and feel the rough texture of rocks, offering an immersive experience of navigating through the theme of "untouched nature."

Upon climbing the reed forest-inspired staircase, visitors encounter a space on the second floor where they can directly experience and purchase cosmetic products. The impactful rock sculpture from the first floor remains visually striking through the void space. Ceiling-mounted illuminative lighting on the second floor, cascading onto the rock sculpture, maintains the subtle natural light ambiance on both floors, enhancing the overall atmosphere.

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Project location

Address:Myeong-dong, Jung-gu, Seoul, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
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Cite: "SKIN1004 Flagship Store / LMTLS" 28 Jan 2024. ArchDaily. Accessed . <https://www.archdaily.com/1012673/skin1004-flagship-store-lmtls> ISSN 0719-8884

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Global expansion strategies include localizing products and marketing to suit regional preferences, as seen with Amorepacific’s anti-aging and whitening products for Chinese consumers and Uncover’s adaptation of Korean technology for African women .

Title:

Content: Chok-Chok Skin

44 Best Amazon Prime Day 2023 Korean Beauty Deals for the Dewy Skin of Your Dreams

The most popular K-beauty brands, including Cosrx, Innisfree, and Peripera, are deeply discounted during the 48-hour event — so you can achieve radiant, healthier skin no matter what your budget is.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

The Amazon Prime Day beauty deals are abundant but you simply can't overlook all of the Korean skin-care and makeup deals ready to land in your shopping cart. There's something for everyone, whether that's a new cleanser, essence, or lip tint. And the best part? All of the below Amazon Prime Day Korean beauty deals include discounts of up to 50 percent off.

K-beauty products are known to be pretty affordable — Cosrx and Innisfree, we see you — but we won't complain if there's an extra discount to sweeten the deal. On top of that, some of the more luxurious brands like Amorepacific and Sulwhasoo are also partaking in the annual savings event. No matter what price point, all of these innovative, effective, and gentle products will contribute to a skin-care routine that'll plump and brighten your complexion for an undeniable glow.

Keep reading for a curated list of our favorite Amazon Prime Day Korean beauty deals across skin care, makeup, and even hair care. Add to cart and enjoy!

Our Top Picks

  1. Best TikTok hit: Cosrx Snail Mucin 96% Power Repairing Essence, $25 $13
  2. Best sunscreen steal: Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36, $16 $11
  3. Best lip treatment: Laneige Lip Sleeping Mask, $24 $17
  4. Best Korean lip tint: Peripera Ink the Velvet Lip Tint, $10 $6
  5. Most nourishing hair oil: British M Annatto Hair Oil, $67 $47
  6. Iconic cleansing balm: Banila Co. Clean It Zero, $27 $16
  7. Radiance-boosting serum: Sulwhasoo First Care Activating Serum, $89 $62
  8. Best skin-care device: Medicube Age-R Ussera Deep Shot, $399 $311

Best Amazon Prime Day 2023 Korean Skin-Care Deals

Korean skin care has always been that girl. Whether you now consider double-cleansing as a staple in your routine or swear by hydrating, cast-free Korean sunscreens, there's so much to thank K-beauty for — and Amazon Prime Day is one of the best ways to restock on your faves (and maybe discover a few new-to-you brands). Shop our faves, which include the TikTok-viral Laneige Lip Sleeping Mask and hyperpigmentation-targeting Cosrx Snail Mucin 96% Power Repairing Essence, as well as one of the best no-cast chemical sunscreens around, Innisfree UV Defense SPF 36.

Cosrx Snail Mucin 96% Power Repairing Essence

Laneige Lip Sleeping Mask

Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36

Ma:nyo Pure Cleansing Oil

Cosrx Acne Pimple Master Patch (96-Count)

Sulwhasoo First Care Activating Serum

Goodal's vitamin C serum is the top seller in its category in Korea, and at $14, it's a real steal. If your main concern is hydration, you'll want to turn to Innisfree's Classic Intensive Hydrating Serum or Laneige's Cream Skin Toner & Moisturizer, which is fortified with ceramides and peptides to deeply nourish your barrier. Skin1004 is another K-beauty brand gaining a lot of attention, especially for its airy, quick-absorbing Hyalu-Cica Water-Fit Skin Serum, and of course, we can't forget about the viral Kahi Wrinkle Balm, which is perfect for soothing dry spots anywhere, anytime.

Goodal Green Tangerine Vitamin C Dark Spot Serum

Laneige Cream Skin Toner & Moisturizer

Innisfree Intensive Hydrating Serum with Green Tea Seed

Missha Time Revolution The First Treatment Essence RX

Skin1004 Hyalu-Cica Water-Fit Sun Serum SPF 50+ PA++++

Kahi Wrinkle Bounce Multi Balm

Neogen Bio-Peel Gauze Peeling Wine

Haruharu Wonder Black Rice Hyaluronic Toner

Beauty of Joseon Glow Serum

Banila Clean It Zero Original Cleansing Balm (180 ml)

Amorepacific Treatment Enzyme Peel Cleansing Powder

Saturday Skin Yuzu Vitamin C Sleep Mask

Neogen Day-Light Protection Airy Sunscreen SPF 50 (2-Pack)

Yadah Cleansing Balm

Medicube Age-R Ussera Deep Shot

Cosrx Advanced Snail 92 All in One Cream

Primera Alpine Berry Watery Soothing Gel Cream

Etude House Sunprise Mild Airy Finish Sun Milk SPF 50+

Tirtir Rosemary One Cream

Abib Heartleaf Essence

Best Amazon Prime Day 2023 Korean Makeup Deals

Lip tints are basically the pinnacle of Korean makeup (hello, Peripera) but there are tons more that the market has to offer. For example, Neogen's mascaras are ideal for people with short lashes; Cologram's glittery liquid shadows and Rom&nd's eye shadow palettes look like they came straight from a K-pop idol's playbook; and famed makeup artist Jung Sael Mool's eponymous brand makes some of the best cushion foundations (if only the shade ranges were more inclusive, but here's to hoping that's somewhere down the line). Best of all, it's all quite affordable, so you won't feel guilty about the 10 tints you'll about to drop into your cart.

Peripera Ink the Velvet Lip Tint

Peripera Ink Airy Velvet Lip Tint

Dasique Shadow Palette

Amuse Dew Tint

Jung Sael Mool Essential Skin Nuder Cushion Foundation

Neogen Extra Volumecurl Metal Mascara

A'pieu Juicy Pang Jelly Powder Blusher

Hera Sensual Nude Balm

Rom&nd Better Than Palette Light and Glitter Garden

Colorgram Milk Bling Shadow

Touch in Sol No Pore Blem Primer 2-Pack

Hince True Dimension Radiance Balm

Best Amazon Prime Day 2023 Korean Hair-Care Deals

Korean hair care — at least what's available stateside — is a smaller category but there are still tons of nourishing treatments, shampoos, and masks that your hair will love and deeply benefit from. Take British M's Annatto Hair Oil for example, which instantly moisturizes and softens hair, while protecting it from heat-styling damage. Scalp care is of utmost importance and A'Pieu's Raspberry Hair Vinegar is an easy way to maintain and treat buildup, exfoliate dead skin cells, and soothe redness.

British M Annatto Hair Oil

Elizavecca CER-100 Collagen Coating Hair Muscle Treatment Rinse

A'Pieu Raspberry Hair Vinegar Scalp Rinse

Too Cool For School Egg Remedy Hair Oil

British M Kombucha Mask

TonyMoly Haeyo Mayo Hair Nutrition Pack

So, there you have it. Take advantage of the best Amazon Prime Day Korean beauty deals until midnight PT on July 12 and keep checking back with Allure's coverage as we update all of our stories throughout the sale.

Looking for more Amazon Prime Day deals to shop? Read on:

Now, watch K-pop stars try their hand at things they've never done before:

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Title:

Content: Shopping

The Best Korean Serums For Oily Skin

We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.

Elite Daily/Amazon

If you’re a K-beauty fanatic and you’ve got oily skin, you’re in luck: There are plenty of amazing Korean serums out there that target clogged pores, excess shine, breakouts, and other concerns that are commonly associated with oily skin. More specifically, the best Korean serums for oily skin contain lightweight moisturizers like hyaluronic acid and squalane (because yes, oily skin still needs hydration), as well as ingredients like niacinamide and green tea leaf extract, which are thought to help regulate excess oil production. You also don't have to worry about any $100-plus price tags, as Korean skin care products are generally quite affordable (none of the products featured here cost more than $25).

What To Consider When Shopping For A Serum For Oily Skin

As previously touched upon, you’ll want a serum that offers grease-free hydration via ingredients like hyaluronic acid (or sodium hyaluronate), squalane, panthenol, and vitamin E. Centella asiatica extract, which is beloved for its soothing and moisturizing properties, is commonly found in Korean serums, and it’s a beneficial ingredient for most skin types. Beyond that, you’ll want to choose a serum based on your more specific skin concerns: for example, if you have congested or breakout-prone skin, you probably want a serum that contains a pore-clearing ingredient like willow bark extract or rice sake. If you have sensitive skin, you’ll want to double up on the soothing ingredients. And if your main goal is a more even-looking complexion, consider a serum that contains a brightening antioxidant like vitamin C.

How To Apply Your Serum

You can use a serum in the morning and/or at night (though if you're using a vitamin C serum, your skin will reap the most benefits by using it in the morning layered under your sunscreen). When you apply your serum will depend on the other steps in your skin care routine, but generally, it should go on after cleansing and toning, but before heavier products like moisturizer and sunscreen. Typically, serums will come with a dropper dispenser, so all you need is a few drops, which you can then gently pat onto your face and neck.

Other Tips For Oily Skin

The causes of oily skin can range from hormonal imbalances to genetics to something as simple as the weather. In addition to incorporating a targeted serum into your skin care routine, there are several other steps you can take to help keep your oily skin balanced:

  • Cleanse regularly, and thoroughly remove makeup at the end of the day.
  • Use lightweight, oil-free, noncomedogenic moisturizers (like gel creams).
  • Opt for mattifying makeup products, or use a mineral-based setting powder over your makeup.
  • Keep oil blotting sheets on hand to dab away excess oil throughout the day.
  • Try a topical retinoid at night, which can help unclog your pores by speeding up skin cell turnover.

Shop The Best Korean Serums For Oily Skin

In a hurry? Here are the best Korean serums for oily skin:

  1. Best Serum For Oily, Dehydrated Skin: COSRX Advanced Snail 96 Mucin Power Essence
  2. Best Serum For Oily, Acne-Prone Skin: I Dew Care Juicy Kitten Purifying Power-Green Serum
  3. Best Pore-Minimizing Serum For Oily Skin: Skinfood Peach Sake Pore Serum
  4. Best Calming Serum For Oily Skin: BePlain Cicaful Ampoule
  5. Best Vitamin C Serum For Oily Skin: Skin & Lab Vitamin C Brightening Serum

1. Best Serum For Oily, Dehydrated Skin

Just because you have oily skin, doesn't mean you can skip out on moisturizing (in fact, if your skin is dehydrated, it can actually start producing more oil). If you think your oily skin is also dehydrated (or if it’s dry in some parts), consider COSRX’s best-selling Advanced Snail 96 Mucin Power Essence, a lightweight serum that’s rich in snail mucin, which is a popular ingredient used in Korean skin care. Naturally full of hyaluronic acid, copper peptides, glycolic acid, collagen, and elastin, snail mucin is believed to have hydrating, repairing, and collagen-boosting benefits. (And if you're concerned about the snails, COSRX says they’re cruelty-free, as they collect the mucin from the snails rather than forcing it from them.) In here, panthenol (aka vitamin B5) and arginine further help with replenishing moisture, while allantoin works to soothe dryness and irritation. Technically, this is an essence — kind of like a serum/toner hybrid — so it has an extremely light texture and layers beautifully under other products. It’s also one of the most popular Korean beauty products on Amazon, with over 9,000 five-star ratings and counting.

Relevant review: "I have oily skin, and this stuff is incredible. Cuts down on oil production, very light but super moisturizing, and it soaks in well. The texture is exactly what you imagine snail mucin feels like, but it's not unpleasant or overly sticky."

Active Ingredients: Snail Mucin, Hyaluronic Acid, Allantoin, Panthenol, Arginine Size: 3.38 oz. Cruelty-Free: Yes

2. Best Serum For Oily, Acne-Prone Skin

To help treat the breakouts that often go hand in hand with oily skin, you'll typically see a beta-hydroxy acid, like salicylic acid, included in a serum. I Dew Care's serum uses willow bark extract instead, which is touted as a less-irritating BHA that has anti-inflammatory properties. You'll also find niacinamide at the top of the ingredients list, which has been shown to reduce sebum excretion rates, in addition to promoting an overall clearer complexion. To soothe and nourish inflamed skin, the serum includes a blend of antioxidant-rich ingredients like chlorella vulgaris extract (a type of algae), kale leaf extract, spirulina extract, and centella asiatica extract.

Relevant Review: "I feel like this product actually balanced my skin and made it more clear from small blemishes. Within a week, I noticed more even skin tone, and it seems to be fine with sensitive skin."

Active Ingredients: Niacinamide, Willow Bark Extract, Chlorella Vulgaris Extract, Kale Leaf Extract, Spirulina Extract Size: 1 oz. Cruelty-Free: Yes

3. Best Pore-Minimizing Serum For Oily Skin

This serum makes a great substitute for a pore-minimizing makeup primer that also packs in plenty of good-for-skin benefits. Skinfood’s Peach Sake Pore Serum helps to reduce the look of enlarged pores and slow down the production of oil thanks to a combination of peach fruit extract, silica, and rice sake. Licorice root extract offers antibacterial and anti-inflammatory benefits for anyone who might be prone to acne, and centella asiatica extract works to soothe skin and improve its overall texture.

Relevant Review: "Hands down, this is the best pore-minimizing primer I have ever used. It instantly eliminates the shine and shrinks your pores."

Active Ingredients: Silica, Peach Fruit Extract, Rice Ferment Filtrate (Sake), Centella Asiatica Extract, Licorice Root Extract, Vitamin E Size: 1.5 oz. Cruelty-Free: No

4. Best Calming Serum For Oily Skin

Whether your oily skin also happens to be sensitive, or the excess oil has led to acne-induced irritation, this BePlain Cicaful Ampoule, which is made of 84% centella asiatica extract, may be a valuable addition to your routine. The plant-derived ingredient is rich in nutrients and believed to have anti-inflammatory and antioxidant properties. The active compounds in the plant are proven to effectively treat wounds, which is why centella asiatica has become so popular for helping to soothe irritated skin. In this serum, chamomile flower extract provides further calming benefits, while hyaluronic acid attracts and locks in moisture.

Relevant Review: "I have been using this ampoule for a while and [I'm] currently on my fifth bottle. It's very lightweight and does not leave a sticky residue. I have super oily skin, so it definitely helps that the texture is very light."

Active Ingredients: Centella Asiatica Extract, Hyaluronic Acid, Chamomile Flower Extract Size: 1 oz. Cruelty-Free: Yes

5. Best Vitamin C Serum For Oily Skin

For a serum that helps with fading unwanted hyperpigmentation and preventing sun damage (something that can ultimately lead to more hyperpigmentation), you'll want a vitamin C serum. Skin & Lab’s Vitamin C Brightening Serum uses a synthetic form of vitamin C that’s not only less irritating, but also makes the formula more stable (vitamin C is notoriously very reactive and can lose its antioxidant benefits when exposed to heat, light, and air). Also included in the formula are niacinamide to help regulate oil production, hyaluronic acid to provide lightweight hydration, and collagen and peptides to promote firmer, more moisturized skin.

Relevant Review: "It is not irritating to my sensitive, oily/combo skin, and works great when paired with other products like glycolic acid cleansers and toners, as it helps with brightening your face and giving it a very healthy, even skin-toned kind of glow."

Active Ingredients: Niacinamide, Vitamin C, Vitamin E, Panthenol, Chlorella Vulgaris Extract, Hyaluronic Acid, Hydrolyzed Collagen, Peptides Size: 1 oz. Cruelty-Free: Yes

About The Author:

Marissa DeSantis has worked as a beauty writer for nearly 10 years. Her pieces can be found across print and digital publications like Bustle, Evening Standard, Teen Vogue, and InStyle.

Studies referenced:

Oily Skin: A review of Treatment Options, by Dawnielle C. Endly, DO and Richard A. Miller, DO; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5605215/

Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract, by A. Ratz-Łyko, J. Arct, and K. Pytkowska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4852572/#:~:text=Centella%20asiatica%20extract%20is%20a,hydration%20and%20epidermal%20barrier%20function.

Centella asiatica in cosmetology, by Wieslawa Bylka, Paulina Znajdek-Awizen, Elzbieta Studzinska-Sroka, and Malgorzata Brzezinska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3834700/

The impact of K-beauty on global beauty standards is profound.

The impact of K-beauty on global beauty standards is profound.

The impact of K-beauty on global beauty standards is profound.

It has shifted the focus from aggressive, corrective treatments to a more inclusive, health-centered, and preventive approach to skin care.

It has shifted the focus from aggressive, corrective treatments to a more inclusive, health-centered, and preventive approach to skin care.

It has shifted the focus from aggressive, corrective treatments to a more inclusive, health-centered, and preventive approach to skin care.

The emphasis on hydration, gentle yet effective ingredients, and multi-step routines has influenced Western and other international skin care philosophies, leading to the adoption of concepts like "skinimalism" and the prioritization of skin health over mere cosmetic enhancement .

The economic significance of K-beauty is reflected in robust market growth, with the global K-beauty market generating approximately USD 8.3 billion in revenue in 2021 and projected to reach USD 18.32 billion by 2030, at a compound annual growth rate of 9.2% .

Consumer perceptions of K-beauty are overwhelmingly positive, with widespread recognition of its effectiveness, quality, and value.

Consumer perceptions of K-beauty are overwhelmingly positive, with widespread recognition of its effectiveness, quality, and value.

Consumer perceptions of K-beauty are overwhelmingly positive, with widespread recognition of its effectiveness, quality, and value.

The industry’s reputation for rigorous testing, innovative formulations, and the use of natural ingredients fosters strong consumer trust .

Title:

Content: Pyunkangyul Flagship Store / Sherpa

+ 27

Jongno District, South Korea
More SpecsLess Specs

Text description provided by the architects. Pyunkangyul Cosmetic is an herbal medicine skincare brand that minimizes artificial ingredients and uses ingredients from nature to find the natural healthy beauty of the skin, with the slogan “filling beauty with emptiness.” At Pyunkangyul’s flagship store located in Bukchon, Seoul, we wanted to convey the healthy beauty of Pyunkangyul by incorporating elements of Korean tradition and interpreting them in a modern way.

First, by building a fence and making the entrance path longer, we encourage brand immersion through an architectural walk. The stepping stones in the driveway were made from stones from the existing yard, cut into small pieces to maximize the value of reuse. The external façade expresses the values pursued by the brand through experiential elements so that you can feel comfortable while sitting on the main floor and coexisting with nature under the eaves. This is also a point that penetrates the characteristics of oriental architecture.

Most of the materials used in Pyunkangyul’s flagship store come from nature. The intention was to indirectly show the brand identity through the material and allow it to be felt through the five senses. Wind bells, plaques, and handles made through brass casting work first demonstrate the language of space through auditory, visual, and tactile senses. The route was planned so that upon entering the 1st floor, you would first be guided through the reception, use the products freely, and participate in the exhibition space. The lights hanging from the ceiling are made of polyvinyl alcohol, a material that disappears when exposed to water. It serves to circulate messages about the environment. The shape borrows the shape of a lantern and combines it with Hanji to guide Pyunkangyul’s flagship store.

In the main display, a well-shaped barisol light illuminates the main display made of Pocheon stone. It adopts the shape of a well. The wall across from it and the reception area were plastered with natural clay mixed with mother-of-pearl. Products are listed in the clay plaster, which indirectly conveys products from nature. In addition, the windows inside were made of gansal doors, borrowing traditional window patterns. When the sun is good, the entire area is open, and the boundaries between inside and outside have been removed so that we can coexist with nature.

Inside, there is an exhibition space containing Korean-style fabrics using landscape painting techniques and folding screens used in the royal palace. After fully experiencing the product and the heritage of Pyunkangyul, you will go up to the 2nd floor through the internal stairs. This staircase was adopted as the staircase that the existing building had. Also, some of the walls going up to the 2nd and 3rd floors exposed the demolished walls of the existing walls. It is about preserving and continuing the legacy of the building. The sustainability pursued by Sherpa is to allow the charm of the raw, which cannot be embellished, to naturally coexist with new products.

2F interpreted Pyunkangyul’s brand identity in a modern way. The floor was patterned using the shape of a well floor and continued to create the reception and product tables. Afterward, products are listed on stainless steel polishing shelves. The intention is for the pillars and shelves to reflect nature outside and to visually bring the products into nature. In the inner space, you can experience Pyunkangyul's heritage in the exhibition space through mother-of-pearl, as well as furniture made from cherry wood and traditional furniture.

On the B1 floor, there is an exhibition where you can learn about the ingredients and effects of all the products. We also created a space at Pyunkang Oriental Medical Clinic where you can experience philosophy and history. The rooftop, which offers a panoramic view of Gyeongbuk Palace, provides a space where you can feel the beauty of Korea and relax comfortably.

Project gallery

See allShow less

Project location

Address:Jongno District, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Pyunkangyul Flagship Store / Sherpa" 15 May 2024. ArchDaily. Accessed . <https://www.archdaily.com/1016594/pyunkangyul-flagship-store-sherpa> ISSN 0719-8884

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The integration of social media, influencer marketing, and immersive retail experiences has created vibrant online and offline communities of K-beauty enthusiasts who share recommendations and drive product sales .

The adaptability of K-beauty brands to local markets and cultural preferences ensures continued relevance and appeal across diverse consumer landscapes .

Title:

Content: [Book Review] 'The Korean Wave in a Post-Pandemic World' delves into Hallyu's past, present and future

By Lee Si-jin

Published : Oct. 3, 2023 - 15:50

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The cover of “The Korean Wave in a Post-Pandemic World” (Springer)

“The Korean Wave in a Post-Pandemic World”

By Shin Geon-cheol, Mark Whitaker

Springer

Since the late 1990s, South Korean pop culture has gained popularity overseas, with music, TV dramas and films becoming major exports to other Asian countries.

The spread of Korean culture has continued, expanding beyond Asia. The term Hallyu, or Korean Wave, was first introduced in China in 1999 to describe the influx of Korean cultural products to the country. The Korean Wave is now defined by the Oxford English Dictionary as "the increase in international interest in South Korea and its popular culture, represented by the global success of South Korean music, film, TV, fashion and food."

“The Korean Wave in a Post-Pandemic World,” set to be published in early December, explores the lesser-known circumstances that accelerated South Korea’s soft power growth and its rise to becoming a major economic asset for the country.

The 671-page book takes readers through the some thirty-year history of the Korean Wave in three major chapters covering its past, present and future.

The book is authored by Shin Geon-cheol -- a Kyung Hee University professor specializing in analyzing Korean business and marketing strategies, business history, entrepreneurship and technological innovation -- and Mark Whitaker, a sociology professor at the State University of New York in Korea. It offers a fresh lens through which to view Korea, while also seeking to give useful comparative ideas, metrics and case studies to understand what has been happening within the country and abroad.

Shin emphasized the significance of delving into the first durable non-Eurocentric modern cultural wave in world history.

“We should be spending time analyzing how a durable and digitized Korean Wave started and continued. We should be spending time analyzing how it is now ever so slightly displacing or at least de-centering centuries older Western hegemony over global economics, cultural standards and media hardware and cultural production,” the authors write.

The book starts off by examining the change in South Korea’s status from a developing to a developed country, taking into consideration its historical, economic and political background. It continues to delve into the ever-growing popularity of the Korean Wave as not just a flash in the pan or something that suddenly appeared on the world scene only about a decade ago.

Shin and Whitaker explore Korea's durable homogeneous culture and its modern technological exports by doing comparative analyses of development factors and trends of the Korean economic miracle as they relate to the Korean Wave, along with detailed case studies of particular sectors of the Korean Wave in online movies, cosmetics and K-pop music.

The authors relate additional factors such as economic, political, cultural and digital development among the other success factors for the Korean Wave via the latest examples of K-pop superstar group BTS, Korean cosmetics pioneer Cosmax and Netflix’s dystopian series “Squid Game.”

The book questions whether the cultural tsunami that is the Korean Wave is accessible and transferable to other countries. It also aims to provide further insights on the Korean Wave's future in the post-pandemic era, the possible emergence of a new cultural wave, the fate of different nations in a global digital sphere and more.

“Will Korea be a harbinger leading the way to a more multipolar global economy and cultural world, or will Korea remain an outlier? Arguments for Korea as harbinger and outlier were given throughout this book. We can learn from Korea regardless of one’s interpretation about it,” the authors write.

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The sustained consumer satisfaction, robust market growth, and influence on global beauty standards indicate that K-beauty is far more than a marketing gimmick—it represents a genuine and lasting shift in how consumers approach skin care worldwide.