# The Global Phenomenon of Korean Skin Care: A Comprehensive Analysis

## Introduction

Korean skin care has transformed from a regional curiosity to a global powerhouse in the beauty industry over the past few decades.

This report examines the continuing popularity of Korean skin care worldwide, exploring its philosophy, unique features, reasons for international success, and the marketing strategies that have sustained its relevance in an increasingly competitive market.

## The Essence of Korean Skin Care Philosophy

At its core, Korean skin care philosophy emphasizes prevention, hydration, and gentle yet effective ingredients.

Unlike Western approaches that often focus on treating specific concerns reactively, Korean skin care adopts a proactive mindset centered on maintaining healthy skin through consistent care.

The philosophy embraces several key principles:

- **Hydration as foundation**: Korean skin care places paramount importance on maintaining optimal skin hydration, viewing it as the cornerstone of skin health.

- **Gentle formulations**: Products are typically formulated to be gentle on the skin, minimizing irritation while maximizing effectiveness.

- **Preventive approach**: Rather than addressing problems after they arise, Korean skin care focuses on preventing issues through consistent, multi-step routines.

- **Skin as a reflection of overall health**: The philosophy views skin condition as indicative of overall wellbeing, suggesting that proper skin care is part of a holistic approach to health.

## Unique Features Distinguishing Korean from Western Skin Care

Korean skin care stands apart from traditional Western approaches through several distinctive features:

### Product Innovation and Formats

Korean beauty is renowned for its innovative product formats that combine functionality with convenience.

The moisturizing stick ("fairy stick" or "universal stick") exemplifies this innovation – a portable, solid-form product that provides on-the-go hydration witho

# The Global Phenomenon of Korean Skin Care: A Comprehensive Analysis

## Introduction

Korean skin care has transformed from a regional curiosity to a global powerhouse in the beauty industry over the past few decades.

Title:

Content: Chok-Chok Skin

44 Best Amazon Prime Day 2023 Korean Beauty Deals for the Dewy Skin of Your Dreams

The most popular K-beauty brands, including Cosrx, Innisfree, and Peripera, are deeply discounted during the 48-hour event — so you can achieve radiant, healthier skin no matter what your budget is.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

The Amazon Prime Day beauty deals are abundant but you simply can't overlook all of the Korean skin-care and makeup deals ready to land in your shopping cart. There's something for everyone, whether that's a new cleanser, essence, or lip tint. And the best part? All of the below Amazon Prime Day Korean beauty deals include discounts of up to 50 percent off.

K-beauty products are known to be pretty affordable — Cosrx and Innisfree, we see you — but we won't complain if there's an extra discount to sweeten the deal. On top of that, some of the more luxurious brands like Amorepacific and Sulwhasoo are also partaking in the annual savings event. No matter what price point, all of these innovative, effective, and gentle products will contribute to a skin-care routine that'll plump and brighten your complexion for an undeniable glow.

Keep reading for a curated list of our favorite Amazon Prime Day Korean beauty deals across skin care, makeup, and even hair care. Add to cart and enjoy!

Our Top Picks

  1. Best TikTok hit: Cosrx Snail Mucin 96% Power Repairing Essence, $25 $13
  2. Best sunscreen steal: Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36, $16 $11
  3. Best lip treatment: Laneige Lip Sleeping Mask, $24 $17
  4. Best Korean lip tint: Peripera Ink the Velvet Lip Tint, $10 $6
  5. Most nourishing hair oil: British M Annatto Hair Oil, $67 $47
  6. Iconic cleansing balm: Banila Co. Clean It Zero, $27 $16
  7. Radiance-boosting serum: Sulwhasoo First Care Activating Serum, $89 $62
  8. Best skin-care device: Medicube Age-R Ussera Deep Shot, $399 $311

Best Amazon Prime Day 2023 Korean Skin-Care Deals

Korean skin care has always been that girl. Whether you now consider double-cleansing as a staple in your routine or swear by hydrating, cast-free Korean sunscreens, there's so much to thank K-beauty for — and Amazon Prime Day is one of the best ways to restock on your faves (and maybe discover a few new-to-you brands). Shop our faves, which include the TikTok-viral Laneige Lip Sleeping Mask and hyperpigmentation-targeting Cosrx Snail Mucin 96% Power Repairing Essence, as well as one of the best no-cast chemical sunscreens around, Innisfree UV Defense SPF 36.

Cosrx Snail Mucin 96% Power Repairing Essence

Laneige Lip Sleeping Mask

Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36

Ma:nyo Pure Cleansing Oil

Cosrx Acne Pimple Master Patch (96-Count)

Sulwhasoo First Care Activating Serum

Goodal's vitamin C serum is the top seller in its category in Korea, and at $14, it's a real steal. If your main concern is hydration, you'll want to turn to Innisfree's Classic Intensive Hydrating Serum or Laneige's Cream Skin Toner & Moisturizer, which is fortified with ceramides and peptides to deeply nourish your barrier. Skin1004 is another K-beauty brand gaining a lot of attention, especially for its airy, quick-absorbing Hyalu-Cica Water-Fit Skin Serum, and of course, we can't forget about the viral Kahi Wrinkle Balm, which is perfect for soothing dry spots anywhere, anytime.

Goodal Green Tangerine Vitamin C Dark Spot Serum

Laneige Cream Skin Toner & Moisturizer

Innisfree Intensive Hydrating Serum with Green Tea Seed

Missha Time Revolution The First Treatment Essence RX

Skin1004 Hyalu-Cica Water-Fit Sun Serum SPF 50+ PA++++

Kahi Wrinkle Bounce Multi Balm

Neogen Bio-Peel Gauze Peeling Wine

Haruharu Wonder Black Rice Hyaluronic Toner

Beauty of Joseon Glow Serum

Banila Clean It Zero Original Cleansing Balm (180 ml)

Amorepacific Treatment Enzyme Peel Cleansing Powder

Saturday Skin Yuzu Vitamin C Sleep Mask

Neogen Day-Light Protection Airy Sunscreen SPF 50 (2-Pack)

Yadah Cleansing Balm

Medicube Age-R Ussera Deep Shot

Cosrx Advanced Snail 92 All in One Cream

Primera Alpine Berry Watery Soothing Gel Cream

Etude House Sunprise Mild Airy Finish Sun Milk SPF 50+

Tirtir Rosemary One Cream

Abib Heartleaf Essence

Best Amazon Prime Day 2023 Korean Makeup Deals

Lip tints are basically the pinnacle of Korean makeup (hello, Peripera) but there are tons more that the market has to offer. For example, Neogen's mascaras are ideal for people with short lashes; Cologram's glittery liquid shadows and Rom&nd's eye shadow palettes look like they came straight from a K-pop idol's playbook; and famed makeup artist Jung Sael Mool's eponymous brand makes some of the best cushion foundations (if only the shade ranges were more inclusive, but here's to hoping that's somewhere down the line). Best of all, it's all quite affordable, so you won't feel guilty about the 10 tints you'll about to drop into your cart.

Peripera Ink the Velvet Lip Tint

Peripera Ink Airy Velvet Lip Tint

Dasique Shadow Palette

Amuse Dew Tint

Jung Sael Mool Essential Skin Nuder Cushion Foundation

Neogen Extra Volumecurl Metal Mascara

A'pieu Juicy Pang Jelly Powder Blusher

Hera Sensual Nude Balm

Rom&nd Better Than Palette Light and Glitter Garden

Colorgram Milk Bling Shadow

Touch in Sol No Pore Blem Primer 2-Pack

Hince True Dimension Radiance Balm

Best Amazon Prime Day 2023 Korean Hair-Care Deals

Korean hair care — at least what's available stateside — is a smaller category but there are still tons of nourishing treatments, shampoos, and masks that your hair will love and deeply benefit from. Take British M's Annatto Hair Oil for example, which instantly moisturizes and softens hair, while protecting it from heat-styling damage. Scalp care is of utmost importance and A'Pieu's Raspberry Hair Vinegar is an easy way to maintain and treat buildup, exfoliate dead skin cells, and soothe redness.

British M Annatto Hair Oil

Elizavecca CER-100 Collagen Coating Hair Muscle Treatment Rinse

A'Pieu Raspberry Hair Vinegar Scalp Rinse

Too Cool For School Egg Remedy Hair Oil

British M Kombucha Mask

TonyMoly Haeyo Mayo Hair Nutrition Pack

So, there you have it. Take advantage of the best Amazon Prime Day Korean beauty deals until midnight PT on July 12 and keep checking back with Allure's coverage as we update all of our stories throughout the sale.

Looking for more Amazon Prime Day deals to shop? Read on:

Now, watch K-pop stars try their hand at things they've never done before:

Follow Sarah Han on Instagram and Twitter, or subscribe to Allure's newsletter for daily beauty stories delivered right to your inbox.

Title:

Content: What is the magic of the popular Korean drama "Fairy Wand"?
Font Size:
Korean dramas have always been a powerful driver of beauty trends, and this time it is the moisturizing stick that has frequently appeared in recent Korean dramas.
One in the hand, it is claimed that it can replenish the skin at any time, smooth the fine lines, and can also do local makeup to brighten up, which is called a universal rod or a fairy rod by the media.
If you have a Korean drama recently, you must have seen such a picture: the heroine does not apply lipstick before going out for a date, but takes out a palm-sized "beauty stick", smeared back and forth on the forehead, cheeks, lips, and even neck, and then confidently go to the appointment.
This is the popular moisturizing stick in the Korean beauty industry.
Korean drama has always been a powerful driver of beauty trends, implantable advertising into the plot, the audience knows but is still curious.
From the early BB cream cushion foundation to lipstick, as long as it is used by the heroine, it can cause concern.
The popular drama "You From the Stars" and "Descendants of the Sun", etc., is such a point of stone into gold, with the same kind of beauty products.
This time, the moisturizer is popular, and it is out of Korean drama, through social media and international star effect, to attract more attention.
Not only have beauty bloggers demonstrated on TikTok, but American singers Doja Cat and Ava Max ’ s music videos have also featured moisturizers.
One in hand, it is claimed that it can moisturize the skin anytime, anywhere, smooth fine lines and slow down dryness.
The biggest advantage is that it can be used after wearing makeup.
General makeup powder may make the already dry skin appear rough, moisturizing and smoothing fine lines to help restore the smooth feeling of the skin.
In addition, the moisturizer can also do local makeup brightening, such as cheekbones or forehead.
There are many advantages, it is no wonder that it is called a universal stick or a fairy stick by the media.
The moisturizing stick is not a moisturizing liquid or spray, but a lipstick like texture and packaging, a twist to turn out the paste.
Easy to use, no need to apply skin care products by hand, reduce contact with bacteria, in Korea is known as "un-tact beauty" (zero contact) beauty concept, in the epidemic under the more hygienic skin care and beauty practices.
Korean Moisturizing Bar Brand
It is known that its ingredients contain collagen and fermented schisandra, radish seeds and other extracts, which help to reduce wrinkles and pores and improve moisture.
Actress Kingsilver had earlier used this moisturizer in "The King: The Eternal Monarch", which had begun to attract the attention of the audience and was also known as "Kingsilver moisturizer".
In the recent drama "Unusual Lawyer Yu Ying-chun", the female supporting actress Choi Su-yeon (River Yun-kyung) also took out a cylindrical cosmetics before going to the appointment, and put makeup on her forehead, face, neck and lips.
Korean beauty brands such as Mediheal and Banila Co, which are on the cutting edge of beauty trends, have launched their own moisturizing sticks.
su: m37 ° The latest Secret Multi Balm ($46) contains exclusive patented cedar alcohol and fermented essential oil for moisturizing and firming skin.
In addition to the face and neck, it can also be applied to dry skin areas of the elbow or ankle.
When the reporter tried it, he smeared it back and forth on the cheeks and neck, feeling comfortable, and the neck lines looked diluted.
Usually there is occasionally dry skin at the nose and corners of the mouth, the previous practice is to carry a small bottle of moisturizing cream to apply, but this time to try the moisturizing stick, feel better, will not leave a white trace like a cream.
The texture of the moisturizing stick is like wax, and it becomes a soft texture with grease after being coated on the skin, which is quickly absorbed by the skin and not sticky.
Available at su: m37 ° beauty counter or on tangs.com.
Other similar moisturizers
The concept of such a beauty "magic wand" is not entirely new, and other beauty brands have also launched.
Tatcha The Serum Stick ($79) and Supergoop! ’ s Glow Stick ($40), also sold at Sephora Beauty Shop, are similar moisturizers.
The former contains 80% squalene and Japanese lemon balm, which is strong in moisturizing force, does not block pores, helps to lighten the traces of fine lines, and keeps makeup fresh and adds luster.
The latter, launched in 2017, is a sunscreen and brightening cream, whether it is to go to the beach or attend a banquet to brighten the cheekbones or collarbone, you can use it.
If you can't mend sunscreen for a long time, this one is very convenient, you can help fight ultraviolet rays at any time, and you don't have to worry about making makeup.
The Body Shop also added a universal moisturizer ($33) to the tea tree range earlier this year, mainly made from tea tree oil produced under Fair Trade Kenya in Africa. It feels cool and comfortable when applied, especially on hot days, to help cool down the heat.
★ Use moisturizer stick stickers
1, before makeup, because the moisturizing stick paste texture like wax, contains oil, it is recommended that skin care ingredients are absorbed by the skin before use.
2, if it is to moisturize the skin, it is recommended to wipe the face with oil absorption paper or tissue, and then use a moisturizer to apply, the effect is better.
3, if it is not a large area on the face or neck back and forth, you can also press the required part and push back.
LIKE Our official website for more information

This report examines the continuing popularity of Korean skin care worldwide, exploring its philosophy, unique features, reasons for international success, and the marketing strategies that have sustained its relevance in an increasingly competitive market.

## The Essence of Korean Skin Care Philosophy

At its core, Korean skin care philosophy emphasizes prevention, hydration, and gentle yet effective ingredients.

Title:

Content: Thanks to skillful marketing, the fear of aging is growing, and manufacturers of anti-aging products are making a profit.
This does not mean that you need to give up the valuable ingredients in these products (such as retinol).
Cosmetologists and dermatologists seek to change the approach to aging, adhering to a new concept - ageism.
They support the aging process by focusing on the natural development of the skin through preventive care, a healthy lifestyle and responding to the changing needs of the skin (for example, depending on the season and maturity of the skin).
In the journal Real Simple, aesthetic medicine specialist George Bakser-Holder explains: “The concept of ageism has a much more positive approach to the natural aging process.
We cannot stop the years, this is a normal and healthy phenomenon.
A much more modern, realistic and positive view of the aging process is to work with the body ’ s natural functions. ”
This means less invasive skin care and support for the natural aging process.
Working with the fact, not against it.
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Unlike Western approaches that often focus on treating specific concerns reactively, Korean skin care adopts a proactive mindset centered on maintaining healthy skin through consistent care.

The philosophy embraces several key principles:

- **Hydration as foundation**: Korean skin care places paramount importance on maintaining optimal skin hydration, viewing it as the cornerstone of skin health.

- **Gentle formulations**: Products are typically formulated to be gentle on the skin, minimizing irritation while maximizing effectiveness.

- **Preventive approach**: Rather than addressing problems after they arise, Korean skin care focuses on preventing issues through consistent, multi-step routines.

- **Skin as a reflection of overall health**: The philosophy views skin condition as indicative of overall wellbeing, suggesting that proper skin care is part of a holistic approach to health.

## Unique Features Distinguishing Korean from Western Skin Care

Korean skin care stands apart from traditional Western approaches through several distinctive features:

### Product Innovation and Formats

Korean beauty is renowned for its innovative product formats that combine functionality with convenience.

Title:

Content: Simon Cowell's appearance has long been a discussion, and it's now been claimed he's expanded his beauty care regime to include an Instagram-famous face mask which costs just £25.

The music mogul, 63, has made no secret of his past use of botox and fillers, and now it's been said he has added the South Korean product to his care package.

The face masks have been a sensation on social media as they promise to provide "instant tightening and brightening" while also saying the can offer the "reversal" of a number of signs of ageing such as wrinkles.

The product called Hanacure - a gel and serum that's painted onto the skin - also says it can help combat hyper-pigmentation and loss of elasticity.

Usage means users can't eat or drink for around 30 minutes as it gets to work.

And now a pal close to the Britain's Got Talent star says he swears by the results. Speaking to Mail Online, the source said: "He's a big fan and has been turning his friends and colleagues onto them as well."

The insider claimed this treatment was the reason behind his recent shining glow.

And Simon is far from the first celeb to be linked with the product. Previously, the likes of Drew Barrymore and Km Kardashian have taken to social media to share snaps of themselves wearing the mask.

Drew shared a funny clip of her during the "crust" stage of the process, with a beauty writer joking it made her look like she was from the Stone Men in Game of Thrones.

Away from his looks, Simon has recently opened up on how important son Eric is already when it comes to decision making on his hit shows.

He says the eight-year-old is "normally right" with his feedback, telling the Loose Women panellists on Wednesday his son has his own opinions.

He said: "I've got a good idea about what he's gonna be when he's older. He's his own man which is really, really important. He's a sweetheart."

He later added: "[When] I watch [my shows] before they go out, I'm kinda looking at Eric in the corner of my eye thinking 'does he like something? Does he not like something?' Annoyingly, he's normally right."

* Follow Mirror Celebs on Snapchat, Instagram, Twitter and Facebook.

The moisturizing stick ("fairy stick" or "universal stick") exemplifies this innovation – a portable, solid-form product that provides on-the-go hydration witho