### The Labubu Phenomenon: A Comprehensive Report

#### Introduction
Labubu, a character and brand of collectible plush toy monster elves, was created by Hong Kong designer Kasing Lung and marketed by Pop Mart, a Chinese toy company.

It has gained significant popularity, with fans lining up to purchase them and even celebrities like Rihanna being spotted with them.

This report aims to explain why these figurines have become viral sensations, particularly on platforms like TikTok, and how this has led to a surge in global revenue for Pop Mart.

#### Background
Pop Mart was founded in 2010 and has since become a leading player in the blind box and collectible toy market.

The company's success is largely attributed to its ability to create and market trendy, limited-edition toys that appeal to young consumers.

Labubu, one of Pop Mart's most successful IPs, has played a crucial role in the company's growth and profitability.

#### The Rise of Labubu

### The Labubu Phenomenon: A Comprehensive Report

#### Introduction
Labubu, a character and brand of collectible plush toy monster elves, was created by Hong Kong designer Kasing Lung and marketed by Pop Mart, a Chinese toy company.

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KFC doesn't cook chicken well?
Blind box marketing upsurge
KFC ’ s DIMOO co-branded blind box set off a marketing feast. A “cute ” whirlwind caused by buying a package to send a blind box, involving scalpers, food forwarders and resellers in a carnival.
Limits are cruel, but this doesn ’ t stop players from chanting “Let ’ s go eat chicken ”.
KFC China recently launched a joint blind box with DIMOO.
This little boy with a cloud on his head, Dimo, is one of Bubble Mart ’ s top five most popular head IPs.
Simply purchase a designated package worth 99 yuan (RMB, the same below, about 15.6 US dollars) to get a blind box.
If you want to launch a collection of seven image dolls, you need to buy at least seven sets of "Bubble Matt Barrels", but only if you are lucky enough that seven even smoked can not be repeated at all.
The $99 designated package includes three Pepsi Snacks, a small fries, an old Beijing chicken roll, a spicy hamburger, five golden chicken nuggets and two Portuguese egg tarts.
"Ice & Snow", "Good Night Chips", "Sweet Corn", "Just Coke", "Burger Full", "Captain Flying", "Hidden Ace Fried Chicken" dolls, they beckon to you with cute image, not to mention this package is limited to a total of 263,880 copies in China, the probability of buying hidden money is 1 / 72.
Limited Sold Out Unreplenished
Securities Daily visited KFC stores and found that a store only allocated 36 sets, that is, 36 dolls, and only sold in stores in first- and second-tier cities.
A KFC sales staff in Haidian, Beijing, said that all the quota was sold out half an hour after the event was launched, and "there will be no more replenishment". The clerk of the Hangzhou Tianshui store also said, "Believe me, there will be no more before the New Year."
Although the package previously announced that 263,880 copies were sold nationwide, there are not a few netizens who "can't get" and "can't get".
Beijing Youth Daily received complaints from netizens that this is hunger marketing, and KFC's official micro-blog also appeared to question the complaints of employees selling blind boxes into cattle.
Netizens are dissatisfied that the official did not say clearly which stores have blind box information to let people run for nothing.
Some people say that it is not easy to order a meal in the small program, rushed to the store only to find that all the cattle were bought out, and they have to return their own meals in anger.
Chen Yu who snatched the doll is relatively lucky, he revealed to the AI Finance Bureau that he prepared a memorandum in advance and fixed the alarm clock before he placed the order.
In order to improve the success rate, he deliberately chose a remote KFC store to squat in advance.
On the day of the sale, he found that there were a lot of cattle at the scene, which basically ran to the bottom of their pockets. Chen also got his own DIMOO doll because the clerk intentionally skipped him to sell the baby.
$10,000 for 106 packages.
On the social platform, a blogger sunk out a "chicken bill", spent 10,000 yuan, and bought 106 sets of meals at a time.
Netizens are concerned about how he handles so much food, and he said that the family buckets will be used as employee benefits to employees of the company to eat.
What should I do if I can ’ t finish eating so many chickens? A service called “food substitute ” is launched.
"Professional food help you gather a complete set of bubble marts", "24 years without eating a full meal, guaranteed not to waste a bit", "blind box to you, heat to me" slogans make food become a stable business.
The service is divided into three situations: one is that the two parties each bear a certain set price, the proportion is determined by the two parties in consultation, and the other is that the buyer pays the full set price, takes away the doll, and gives all the meals to the substitute; and some buyers, because the activity has not yet covered their own city, simply spend money to find a substitute.
What do you want to smoke? Take the electronic scale.
How to smoke the blind box you want? Qianjiang Evening News said that someone listed a strategy on the small red book: smoking DIMOO can bring an electronic scale, Coke 78 grams, potato chips 95 grams, aircraft 93 grams, Hamburg 100 grams, corn 90 grams, sundae 92 grams, hidden funds 97 grams.
According to this standard, whichever baby you want can be drawn.
Some of the younger brothers who bought errands were also entrusted with the task of carrying an electronic scale to a weight-blind box.
In order to get a favorite style, and fans take the blind box to the subway station, ask the security staff to scan the X-ray to see the shape of the doll.
If you don ’ t like it, take the box back to the KFC store and ask the clerk to change it.
If you don't use high-tech methods, you can only return to the most "artisan" rules: shaking the box, looking at the hand, and weighing the center of gravity.
Due to the different centers of gravity and accessories of different dolls, there is a different sound when shaking.
According to these metaphysics, the master will distinguish the one he wants from the blind box.
If you buy it and sell it, you make a profit.
Spend so much money to buy the whole family barrel, in the end is not worth it? Chen Huo explained that a DIMOO blind box on the market sells at least 69 yuan, and the joint name sells at 89 yuan, and it is very cost-effective to buy a doll and eat a set of family barrels.
What's more, dolls put on idle fish sales, generally sold to more than 100 yuan, is basically "buy to earn".
In the field of casual fish platform query, there are a large number of series of blind boxes on the platform, a set of prices ranging from 600 yuan to 800 yuan, according to the heat, but also separate pricing, KFC joint name DIMOO doll regular price is also 70 yuan, scarce hidden money has been fried to 800 yuan a, compared with the market 69 yuan DIMOO doll price, soared nearly 12 times, It is also 8 times higher than the price of the whole family barrel.
But the senior doll player Xiao Cai told the New Beijing News shell financial, according to the second-hand blind box market quotation, the joint doll popular model is about 90 yuan, the general price is about 50 yuan.
However, because this wave of circulation is not low, after the heat, the joint name will be reduced to the level of the ordinary blind box.
Little Tsai says, "Senior baby-friends can see that this joint venture is mainly about commemorative significance and following the trend, and there are a lot of people who make fun of it."
Have a blind box for a day.
Zhang Wen is also a blind box suitor, for her, the blind box is the seasoning in her life, see the beautiful little doll, a day of bad mood will disappear.
She bought the Bubble Matte collection, bought glass shelving cabinets at home, and designed backgrounds and scenes for the dolls.
Mention Bubble Matt, Zhang Wen's mentality is particularly complicated, "on the one hand, I know that a lot of their marketing behavior is in the circle of fans' money; on the other hand, I think that these dolls are too cute, I still want to have".
Zhang Wen, while hating, appeared at the KFC store at 10: 00 on January 4 and took away three sets of meals.
Master traffic codes to attract young people
As the representative of Western-style fast food, KFC is the most important brand of Baisheng China.
This is not the first time that KFC has “worked ” in the Chinese market.
Since entering the Chinese market, KFC has continuously launched Chinese flavored foods, such as snail powder, skewers, buns, and congee, and mooncake green troughs and milk tea. At the end of 2021, KFC and Wenheyou jointly launched Lobster Burger and Lobster tenderloaf.
Without doing a good job of chicken, KFC has long begun "net red marketing".
As a joint blind box, KFC has mastered the current "traffic password".
AI Financial News Agency reported that before DIMOO, KFC also co-branded toy brands such as hellokitty and Pokémon, and launched a joint package with the popular mobile game “Original God ” in 2021, and then made a long queue in front of the store.
From two-dimensional games to tide play, KFC enjoys following in the footsteps of young people.
In addition, it also played the "crazy four literature" game.
Take the KFC Crazy Thursday promotion with the nonsense stories told by netizens.
As early as three years ago, Zhong Fanghua, vice president of the planning and sharing service department of Baisheng China, stressed that content marketing is more and more important than ten years ago, because of the change in the nature of consumers, the brand is facing after 90, 95, these consumers belong to different circles, and the content of interest has completed the transformation from passive acceptance to active search, mining and even co-creation.
KFC's many joint activities down, and many consumers are disappointed.
In the earlier KFC joint name "original god" activities, many famous fans questioned KFC false propaganda, cutting leeks, "the activity name lasted so many days, but half a day meal sold out", "we ran all the way to stay in the hotel, until the theme shop, the event was notified has been temporarily canceled, the official micro did not inform in advance."
This joint event with Bubble Mart, such as the "cattle rush", "sell blind box" of various doubts, but also caused many netizens to complain.
A brokerage analyst said: "Most of the established food and beverage brands, including KFC, have been hit by the middle-aged brands of the new consumer era, and although there is no new force to shake up the status of western fast food such as KFC and McDonald's, the latter is also actively exploring youth."
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Taiwan and Japan cold medicine competition! From the "advertisement" to see the cultural difference and meaning
The birth of an advertisement depends not only on creativity, but also to understand the face of consumers!
The author of the book "Advertising and their Place of Origin" is a Japanese advertiser, who regards advertising as the "explainer" of social culture. He believes that every advertisement is the crystallization of the market and the analysis of consumer demand, so from the performance of the advertisement, you can observe the local consumption patterns, as well as people's thinking and behavior patterns.
The book contains more than 100 advertising examples from 2015 to 2021, focusing on 13 types of advertising that are closely related to the lives of ordinary people, such as cosmetics, cold medicine, life insurance, beer, fast-food restaurants, supermarkets, beverages, etc. Explore the cultural implications behind advertising creativity. (Compilation)
Text / Tokyo Fragments (uedada)
Cold medicine
Taiwanese sense of rhythm vs. Japanese sense of responsibility
○ Unforgettable "Ushis-"
Recently, a Taiwanese song has been lingering in my mind.
This song should be heard by many people, is the singer Luo Shifeng singing "cold with Sze, cough with Sze..." The first Sze cold medicine advertising song.
When I work from home, I use the Internet to turn on Taiwanese TV programs as the background sound, often for several hours at a time.
There was a time when this advertisement appeared countless times, causing me not only to memorize the lyrics, but also to chant them over and over again like chanting.
This advertisement seems to have become a topic of discussion among some Japanese Internet residents around 2010.
Not only do Japanese living in Taiwan introduce on the blog, when the Asian Baseball Tournament is held in Taiwan, it seems to be spread among Japanese who watch the Internet broadcast. The lyrics that can't understand but are very brainwashed, the contrast between the first singing skills and the ultra-straight ball lyrics, the nostalgic images of the 1970s and 1980s, and the original song is actually an old Japanese song (I heard it is a movie star) The song of Yujiro Ishihara), etc., is full of the ramen that the Japanese townspeople will like.
Regardless of the interesting nature of the song, if I can explain my views from the perspective of an advertiser, I think this song has a strong function as an advertising song.
Stuff minimal information into simple lyrics, touch the senses with rhythmic repetitive tunes, and immerse yourself in memory.
In order to achieve this goal, the melody of the original song was slightly adjusted - when the singer finished singing "Yussi ~", the female and vocals would immediately repeat "Yussi ~".
By deliberately adding unnecessary two beats to the music of the four beats to create a memory point, while using the harmony of different sounds to deepen the impression, people ’ s minds have been unconsciously repeating the phrase “use ss ”.
○ Rhythm, rhythm and impact
In Taiwan, we can see a lot of cold medicine advertisements using impact and rhythm to implant product names and related information into people's hearts.
Another example of this is the 2016 advertisement for "New Arrow".
"Ha Joo!" - in the room, what looks like a family's grandmother, mother and little girl sneeze together.
This room, with tatami mats, feels a lot like a Japanese hotel, and at first there are wind bells ringing to suggest that the audience is a Japanese product.
Returning to the subject, just after they had sneezed, it seemed that the mysterious man who was already in the room (because he was wearing an apron and holding a broom, it should be the role of a servant) immediately appeared and said, "Ha Joo?"
The weather is suddenly cold and hot / I feel like I am going to catch a cold /
Relaxing cold symptoms, DAIJOUBU!
Cough, fever, runny nose / Feeling like a cold /
Relaxation of Cold Symptoms Happy / Happy, Big Husband!
His family danced with him.
Then the man handed out the joy placed in the tray, and the family returned to health after taking the medicine - this is the general plot of the advertisement.
The music of Latin tunes is lively and cheerful to the extreme.
After watching the advertisement, the phrase "happy, big husband!" was successfully imprinted in the minds of the audience.
Next, let ’ s look at the 2016 advertisement for “PABRON ”.
The mother who is doing housework sneezes, and the child is worried that she has a cold... ", and the mother responds" Hmm. "Just as she opens another door and prepares to continue doing housework, the brisk music sounds, and the" Mr. Bepolone "with a big head is sitting in the room (the scene is also the Japanese-room), respectfully serving the goods. Bai Bao Neng cold granules.
Then jump to the explanation screen, quickly explain: the granule type absorption is fast, 5 to 12 seconds of rapid dissolution, there are signs of cold, early taking, really effective and so on.
Finally, the mother regained her health and went out with the child, while Mr. Bepolone guarded them from afar.
Although the impression of this advertisement is not as strong as that of Seth and Xinle, but Mr. Bepolone, who is sitting in a tight position and putting the medicine in his hands, is also impressive.
If the advertising budget is sufficient, it should have a great publicity effect when it is placed on the shelves of the drugstore.
In addition, when the product is explained, the background music also sings "PABRON, PABRON, SASSASAZA ~", and I feel that I will accidentally remember it after watching it a few times.
In fact, these cold medicines are all Japanese brands.
The most impactful Seth doesn ’ t advertise in Japan, so I don ’ t know this brand at all, but it ’ s available on the market.
As for the cold medicine of Taiwan brands such as “Guoan Cold Liquid ”,“ Shouwang ”, “Chef-evil ” and“ Youluan ”, the advertising style is very different. The mainstream approach is to rely on veteran artists to recommend products, which should be aimed at attracting a senior audience familiar with the old brands.
In addition, the British international pharmaceutical company GlaxoSmithKline ’ s “Pranav ” has produced many satirical commercials emphasizing the effectiveness of commodities, but this type of advertising seems to be a small number.
○ Stimulating maternal love advertising appeal
Although Japanese advertisements for cold medicine are not completely devoid of elements of singing and dancing or image characters, there are few recent examples of this as a propaganda main body.
A more common approach is to convey the logic of “we must cure the cold ” to consumers, and some of the ads really hit the Japanese psyche.
For example, the setting of the Japanese version of the Bepower ad is very similar to that of the Taiwan version, but the message is very different.
The beginning and Taiwan version is the same as the mother's cold symptoms, so that the child is very worried, but the child's next action is the main axis of the advertisement.
Take the 2016 advertisement as an example, the mother played by Nanako Matsushima takes a nap on the sofa at night, and when her daughter sees it, she takes a blanket from the closet to cover her mother and says, “Mom, pay attention to keeping warm. ”
In another version, the child takes the footstool into the kitchen, stands up to pick up the bowl that his mother is preparing to wash, and says, “Mom, just go and rest. ”
That is to say, the plot of the Japanese Bepo Neng advertisement is: the child is clumsy and hard to make a considerate move because of the mother who is worried about the cold.
And the daughter in the advertisement is about seven to eight years old, and the way she does housework for her mother is not very reassuring.
Seeing this advertisement, what will the mothers with children think? It must be "in order not to let the children worry, I must hurry to cure the cold!" This urgent mood.
The mother in the advertisement also skillfully expressed this state of mind.
She gently said to her worried daughter, “Thank you, Mom will eat Baineng. ”
The implication is that I will get better immediately after taking the medicine, you don ’ t have to worry.
This use of psychological pressure may be something that many Japanese advertisements for cold medicine have in common.
○ Cold is not good, some people will be troubled
Another manifestation of psychological stress is the S-TAC FINE EX cold medicine sold by SS Pharmaceuticals. The advertisement calls for the slogan on the poster to be clearly understood.
Dedicated to you who have a cold and can never ask for leave. (2016)
He is one of the most famous comedians of all time.
In the advertisement, he sat in the car ready to go to work for the TV station, but because of the symptoms of a cold, he ignored the manager's concern, insisted that "I have S-TAC!", after taking the medicine and successfully completed the video.
In this advertisement, stimulating the purchase demand, triggering psychological pressure, is people's sense of responsibility for work.
Some advertisements do not have a specific description of the situation, but ask the spokesperson to directly say the words: "Although I have a cold, I am still irreplaceable."
I trust you, too? ” (Takeda Pharmaceutical Industry Benza Block Plus series, 2016, starring Ayase Haru)
Not being able to work can cause trouble for others, and in order to avoid this, it is necessary to treat the cold as soon as possible – this attitude should be a big motivation for the Japanese to buy cold medicine.
Do you rely on doctors or drugs?
Then again, why is Taiwan's cold medicine advertising so happy?
On this point, a Taiwanese friend ’ s speech made me understand.
It is said that Taiwanese people who have a cold are not very likely to buy proprietary medicines, and they will basically go to the doctor if they have a cold.
He also told me, “It ’ s easier to see a doctor ’ s face than taking medicine. ” The expression“ see a doctor ” reflects this.
In other words, the average person rarely pays attention to the advertisement of cold medicine.
That being the case, the primary task of advertising messages is not to convince consumers with logic at all.
In order to attract the attention of consumers and let everyone remember the product name, it is no wonder that the product name is repeatedly repeated in the advertisement, and the method of focusing on visual impact is adopted.
Most Japanese people care about cold medicine. There are four distinct environmental factors behind this, and there is a demand for cold medicine every cold season.
But going to the doctor is equivalent to having to interrupt work or family work, and the mood to save these troubles also accounts for a large part.
If it is just a small illness such as a cold, always buy a cold medicine for market to eat, if it is still not good, you will go to the doctor.
However, rather than saying that it is because of the expectation of the doctor's diagnosis and technology, it is more like to get a drug that is not sold in the pharmacy and has a stronger effect.
Because you want to cure the cold more efficiently, you will pay special attention to the information of cold medicine and carefully understand the message of the advertisement.
On the other hand, manufacturers have also introduced several different types of drugs for nasal congestion, fever, and sore throat, and more and more advertisements for convenience such as fast and effective, effective twice a day (usually after three meals).
In fact, Japan's policy policy also encourages people to try not to rely on hospitals, but to buy their own medicine if they are slightly unwell.
Beginning around the 1990s, the government changed some of the “medical drugs ” (strong drugs and high risk of misuse) that had to be sold by a doctor ’ s prescription to over-the-counter drugs; in 2009, these drugs were made available in general drugstores (but must be specified by a pharmacist when selling them); in 2014, they were allowed to be sold online; In 2017, the introduction of the" self-medication tax system ", that is, people whose annual consumption of medical products on the market exceeds a certain amount, can apply for tax deduction for their medical expenses.
The rationale behind these policies stems from the tight social security budget.
Although Japan ’ s public health insurance system has been in existence for more than half a century, the state ’ s burden of subsidizing medical costs has increased as the population ages.
In order to minimize the number of visits to doctors, the government will offer incentives to purchase commercially available drugs.
From a different perspective, although it can also explain that pharmaceutical companies and administrative units are taking advantage of the public's sense of responsibility.
However, when it comes to colds alone, Japanese people choose to take medicine faster than taking a good rest and recuperation.
In this sense, both parties or permissions are said to be in the same interest.
● This abstract is from "Advertisements and their Origin" published by BIG CULTURE
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Content: Here's Why YouTube Is Poised To Fuel Alphabet's Growth

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Summary

  • YouTube's relative growth over the past few years appears to be outpacing that of Google's Search.
  • Alphabet is showing strong signs that it is going to dominate market share over other competitors like Meta & Snapchat in short-term video.
  • YouTube's revenues have continued to grow at a brisk pace, despite the fact that employees are back in the office with the economy opening up.
  • Alphabet seems very confident in its ability to generate additional revenue by monetizing short-term video soon.
  • The platform is working on developing new features that could compete with Apple TV+, Amazon Prime and others.

YouTube, the video service of tech giant Alphabet Inc. (NASDAQ:GOOG, NASDAQ:GOOGL), seems to be making a lot of progress lately, launching new features and taking market share from competitors like Snapchat (SNAP), Meta Platforms (META), Apple (AAPL), Amazon (AMZN), Roku (ROKU), and others. As YouTube continues to grow, its role and importance within Alphabet should only increase.

Therefore, in this article, we will do a deep-dive into Alphabet's YouTube component, and show some detailed key insights on why it is poised to push Alphabet's share price higher.

YouTube's Channel Store

One of the most recent changes in Alphabet's new strategy when it comes to YouTube, is the new "Channel Store." A few days ago, YouTube announced that it wanted to launch a channel store to compete with other streaming services such as Apple TV+, Amazon Channels, Roku, and other major streaming platforms.

The concept is to have a store, where users can buy subscriptions to services like Netflix (NFLX), HBO (WBD), Disney (DIS)/Hulu (CMCSA) and others through the YouTube platform itself. That would mean it could be a serious threat to other companies with very similar business models, such as Roku.

Although YouTube has apparently been working on this concept for at least 18 months and is now discussing how a revenue-sharing arrangement would work with its streaming partners. The Channel Store is rumored to be available as early as this fall.

In contrast, Roku generated US$3.76BN in revenue last year. Apple's TV+ is estimated to have roughly between 20 and 40 million subscribers, generating between US$1BN and US$2BN per year for the Apple Services revenue segment. Amazon's revenue from its TV business is also not fully available, but its subscription revenue was US$31.8BN in 2021, while it spent US$13BN on video and music costs.

The Cyclicality of YouTube & Google

Recently, Alphabet has been providing us with more clarity on what their specific sources of revenue are, including providing separate figures on YouTube going back to the fourth quarter of 2018. We mapped these figures against Google's largest revenue stream, namely Google Search, and had some interesting findings.

Since the fourth quarter of 2018, YouTube's ad revenue has increased 103.61% through the second quarter of 2022. This, while Google Search, has increased 74.48%. While that may already be a noticeable difference, we expect this difference to be vastly greater towards the back half of the year. As you can see from the chart below, YouTube's ad revenue has seen a huge spike in the second half of the year for 3 years in a row, mainly in Q4.

If we look at YouTube Ads on an annual basis in Q4, they have returned an average of 34.07% over the past 3 years. If this trend continues, YouTube ad revenue is expected to reach $11.57 billion, a big difference from the $7.34 billion we saw in the most recent Q2 figures.

Alphabet's revenues in general are usually expected to come in lighter in the first half of the year, as most holidays like Thanksgiving, Christmas, Black Friday, New Year, etc. are weighted towards the second half of the year. This is usually when advertisers are at peak spending, as shown in the chart above. Perhaps this is the best time to buy, as the stock is still down almost 19%, and earnings are likely to rise in the second half of the year.

Please note that revenue from YouTube Premium and YouTube TV subscriptions are not included in the YouTube Ads section, as they are "not advertising." Other services that are also bundled in this "Google Other" section include: Google Play, Fitbit, Google Nest, Pixel phones, and other products/services.

While Alphabet does not provide specific numbers on each individual category, they did disclose that the decline in this "Google Other" category was driven by a drop in Google Play revenue, but was fortunately "partially offset by growth in YouTube non-advertising," and that "growth in YouTube non-advertising was largely due to an increase in paid subscribers."

In its SEC filing for the second quarter, Alphabet mentioned that YouTube's increase in ad revenue was mainly due to its brand, higher spending and improvements in its ad formats and delivery. We'll look at the latter now.

YouTube Shorts & TV

A fairly new addition to the YouTube suite, came last year with YouTube shorts. It is Google's attempt to compete with its new emerging media rival, ByteDance, which is still privately owned. YouTube shorts was launched globally in July 2021, but has already taken off.

TikTok's valuation seemed to have exceeded $460BN earlier last year, based on Tiger Global's purchase of shares at that time. Although this year the valuation has apparently fallen below US$300BN. Alphabet may well be the best at transitioning to the new format, as other competitors such as Instagram had to roll back their "full-screen feed," which basically mimicked TikTok, late last month after receiving massive backlash from their users.

However, after just 1 year, YouTube shorts are viewed by 1.5 billion registered users each month with as many as 30 billion daily views based on the latest earnings call. This compares to the estimated 1 billion monthly active users of TikTok and the estimated 1 billion videos watched daily. As for YouTube TV, the service crossed the 5 million subscriber mark in the second quarter. YouTube also announced a partnership with Shopify (SHOP), giving creators an edge by allowing them to link their stores directly on their channels.

As you can see in the chart above, this is also reflected in the valuation of these companies. Only Meta has better fundamentals in terms of its P/E ratio, although this is likely due to its very weak growth of late, and poor outlook, which has caused investors to rate the company at a terminal growth rate, resulting in a P/E ratio of less than 15.

Snapchat, on the other hand, has a negative price-to-earnings ratio and is not even expected to outpace Alphabet's revenue growth this year. YouTube shorts themselves are only in the early stages of being tested for monetization with ads, and could add a ton of value to Alphabet, looking at the valuations of TikTok, Meta and Snapchat.

YouTube Premium & YouTube Kids

As mentioned earlier, YouTube Premium and YouTube TV were the reason for Alphabet's out performance in the "Google Other" service revenue sector.

If it weren't for Google Play, which was lagging in terms of revenue, the "Google Other" section could have increased significantly more thanks to YouTube Premium and YouTube TV. This came after Google Play had to lower its commissions to 15% last year. Previously, developers usually had to pay a 30% fee for the first year. Currently, about 99% of developers qualify for a 15% fee, which could depress the category's results for the rest of the year.

YouTube Premium is a service that allows users to watch ad-free videos and music for a monthly or annual subscription fee. The service used to be called "YouTube Red," but was relaunched as Premium when it had fewer than 10 million subscribers. The service also works on the YouTube kids app, which we believe is another key reason for YouTube's future success.

YouTube Premium has been successfully relaunched, as by 2020 it had reached 30 million subscribers, more than three times as many as a few years ago, when it was still called YouTube Red. This spectacular growth is currently continuing: Google reports that by September of last year it had reached 50 million Premium and Music subscribers. One of the biggest advantages of such a subscription model could be the ability to raise subscription prices if necessary.

Alphabet only raised prices at its 2018 relaunch, when it changed from $9.99 to $11.99 per month for its new subscribers. This could be done just like Amazon, which earlier this year raised its prices for Amazon Prime up to 43% in certain European countries. This could certainly be a good revenue engine in a recession, when advertising spending is down. We believe YouTube is also excellent at playing the long-term game, capturing long-term market share with its unique YouTube Kids platform.

The platform is focused on providing content primarily to children under the age of 13. We believe it is the only platform that includes the youngest audience, and introduces them to the free-to-use service from a young age, compared to services like Netflix, Apple TV+, and other streaming services that are either paid or do not offer a children's service.

Recessions & Risks

In our view, there are two risks that could cause the stock to fall temporarily. The first risk is a decline in advertising spending during a recession, and lower growth as a result. The second risk is the threat of regulation, such as fines, lawsuits and class action lawsuits due to Alphabet's business model.

The chart below shows the growth in advertising spending since 2000, with estimates through 2024. We believe that the estimates are still relatively on the high side, as advertising spending turned negative during previous recessions. On the positive side, however, advertising spending usually remained negative for only 1 year, and then rebounded strongly.

And looking at macroeconomic conditions, it is becoming increasingly likely that we are either in a recession or will be in one sometime between now and next year. For example, the 10-2 Treasury yield curve went below negative 50 bp for the first time in decades a few weeks ago.

It is currently still deeply inverted at -41bp. On the growth front, we have also witnessed two consecutive quarters of negative GDP growth, further increasing the likelihood of a recession. If the labor market were not so strong, we could have been in a recession by now. Although the labor market tends to be a lagging indicator.

Yet despite macroeconomic headwinds, YouTube and Google still managed to perform strongly. YouTube's ad spending remained strong, as noted earlier, despite workers going back to the office and the economy picking up.

In terms of class action lawsuits, Google got one from Australian Google Play users, over their fee system that would make prices higher for consumers. As we reported, Alphabet already went from 30% to 15% and YouTube's growth could make up for Play Store losses.

The biggest risk still remains that Europe or the United States will break up Google, as regulators begin to worry about Alphabet's sheer market dominance. According to Bloomberg, we should also watch carefully for an antitrust case against Google by the DOJ as early as next month.

The Financial Picture

We believe Alphabet is still highly undervalued given its track record of strong growth of 20% CAGR, while maintaining strong margins and being well prepared for a recession with a strengthened balance sheet worth nearly US$125BN in short-term liquidity alone.

Alphabet is currently trading at a Forward P/E of 13.79 in 2026, despite the fact that it has shown more than 20% CAGR in terms of revenue and net profit. Analysts seem to be quite gloomy for 2022, estimating a significant contraction in the second half of the year and already counting on negative growth for 2022 on an annual basis.

As also pointed out earlier, a contraction in earnings due to a recession, followed by a contraction in advertising spending like in 2000 or 2008, would be a golden opportunity for investors when a sales surge comes. We believe that advertising spending would return very quickly, as it did in 2000 and 2008 or 2020, and investors would be surprised at how quickly advertising spending picks up again when coming out of a recession.

The Bottom Line

YouTube plays an important role when it comes to Alphabet's competition with other big tech social media companies like Meta, Snapchat, Instagram, ByteDance etc. It seems to be doing this successfully and gaining long-term market share, which should be considered a valuable asset for Alphabet and its share price.

We believe Alphabet itself is also fundamentally undervalued, given its past performance and expected future performance. The stock is currently trading at 13.79x the 2026 price-to-earnings ratio, while it has historically traded at an average of about 27 times earnings. Seeking Alpha's Quant currently has Alphabet as a "hold."

This article was written by

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Long-term, Innovative Research. Providing independent research with a unique perspective on publicly traded equities and other securities. Wright's Research favors a data-driven investing model based on fundamental metrics, while accounting for cost declines and adoption rates to provide exposure to growth and innovation at a reasonable price. We typically employ both bottom-up and top-down approaches in our investment strategies.
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Disclosure: I/we have a beneficial long position in the shares of GOOGL, GOOG, META, AAPL, SHOP, AMZN either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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Title:

Content: FOLLOWING
TikTok is a danger to society.
Jeddah - Albilad
There are significant risks involved in following the content of “TikTok ” to various segments of society, while the negative impact is greater on children and adolescents who did not understand the reality of the scenes they follow throughout the day, including deceiving, abusive and shameful, and others aimed at hacking the data of users, especially containing unmonitored content, which leads young people to addiction, stress and depression.
Social and psychological experts believe that the platform “TikTok ” has become a social epidemic and an auditory and visual pollution filled with a mixture of representation and artificial to come to rob the same children, adolescents and adults alike, to a degree that calls for stopping it to prevent the impact of this phenomenon on children, which prompted the Kingdom to delete nearly three million videos on“ TikTok ” during the current year, according to a report by the same company. Previous, indicating that the reasons for the deletion were the chat scenes, bullying of children, harassment, misconduct and violence, violation of the safety of minors, and other abusive videos, in confirmation that Saudi Arabia seeks to maintain the safety of society.
According to reports issued earlier this year, 22 million Saudis of all ages use TikTok platform, while the Kingdom does not hesitate to adjust digital content, to protect young people and preserve authentic Arab and Islamic values, without depriving young people of keeping up with modern technologies. Complaints about the appearance of ads that have an offensive nature on “YouTube ”, as the two bodies reported - at the time - that it was observed that the YouTube platform displayed ads directed to its users inside the Kingdom included content broadcast contrary to Islamic and societal values and principles and contrary to the controls of media content.
The Audiovisual Media Commission and the Communications and Information Technology Commission asked the platform to remove these ads and abide by the regulations, which confirms the follow-up of the concerned authorities in the Kingdom of all the platforms, including “TechTech ” to reduce the content that offends values and ethics, and protect society from its danger and negative impact.
Conscious Promotion
Many social and psychological specialists warned of the danger of addiction to abusive videos on social networking sites in general, “and TikTok ” in particular, the social consultant Fahad Al-Qahtani, stressed the danger of applying this application to the personality of children and their upbringing, pointing to the occurrence of divorces and family problems, as well as security crimes as a result of challenges and malpractices prevalent in the application, which cause danger to society.
Al-Qahtani said in a previous television interview that the application “TikTok ” affects the personality of children, as it isolates children from the educational and psychological surroundings of their families as they watch offensive content with a sexy and attractive template, contrary to the constants, values, traditions and customs.
He added: "We have seen cases of divorce, family problems and security crimes because of this," calling on families and parents to choose useful and appropriate programs for children, with conscious control and not espionage, which contribute to the cultivation of values and constants.
A scientific study prepared by Naif Arab University for Security Sciences confirmed that “TikTok ” is a great danger to society as bad practices are growing by publishing immoral materials, as the security policy analysis paper prepared by the University ’ s Security Research Center showed that the application has spread in more than 150 countries, supports more than 75 languages, while the number of users is close to one billion monthly active users, and there are 167 million views per minute.
In the Middle East, the figures indicate that by the beginning of 2022, there are about 22.37 million users of the application in the Kingdom, approximately 20.28 million users in Egypt, about 6.72 million users in the UAE, while the number of users in Morocco reached 5.97 million users.
The university recommended the importance of coordination with the companies that own social media applications to develop the Arab Code of Practice on misleading information and extremist and unethical content circulating through these applications, including the application of “TikTok ”.
Be careful.
Naif University revealed that the Arab countries have so far dealt with the application “TikTok ” cautiously, and no country has charged the owner of the application, and all that has been circulated at the official levels, only warnings related to the non-standard use of the application, most of them related to unethical videos, or those that affect the values of Arab societies, indicating that some Arab security institutions dealt with some celebrities accusations related to the promotion of abusive content. Platform ethics, objectives and security, social and cultural implications.
She pointed out that there are many global security challenges to the application, including accusing the application of excessive collection and extraction of data for users and subjected to extensive analysis, including unnecessary copying of data from phones, collecting information that can be used to locate and track the user, the application is exposed to claims of hosting morally harmful content, illegally and fairly exploits the content of users and copyrighted works, without financial return on creators, and intellectual property owners. Electronic fraud, in addition to the use of some individuals to bully and harass others or engage in forms of violence and extortion, and use it as a means to spread rumors, especially those that would threaten national security.
Regulatory measures
Naif Arab University recommended a number of recommendations to address the risks of the application, including the importance of coordination with the companies that own social media applications, to develop the Arab Code of Practice on misleading information and extremist and unethical content circulating through these applications, including TikTok application. It also includes rules to improve scrutiny of advertising topics to reduce the revenues of creators of unethical and misleading content, and implement and promote acceptable policies and regulations against these crimes, while urging relevant government institutions to adopt policies and regulatory measures, which refer to general laws and regulations, and self-regulatory frameworks, to regulate the work of social media applications.
While social experts advised the importance of raising awareness in schools and universities to reduce the harm of TikTok, such as schools or universities, conducting seminars to identify the risks, as well as monitoring children at home to ensure whether the content of the application is appropriate to their age or not, controlling the content of the videos through the application settings, and finally organizing the time of use of the application to reduce the incidence of addiction disorders, depression or social isolation and many other mental diseases.
Severe penalties for the publishers of offensive videos
The Kingdom is facing the publication of abusive videos on the platform “TikTok ” or“ Snapchat ” or in other social networking sites, with severe penalties of up to 5 years imprisonment and a fine of up to 3 million riyals, in addition to confiscation and cancellation of the account permanently. Another one.
Ah, yes
In the event of an agreement between two people in a broadcast on “TikTok ”, the other party participating is punished if proven agreement and participation with the account holder, and the prison sentence under the system may reach two and a half years, and may exceed that, in addition to a fine of one and a half million, and higher, even if a foreigner is deported from the territory of the Kingdom, according to lawyer Attia Al-Anzi, who said on the Saudi Sabah program. For trading in Saudi Arabia, and the cancellation of the license of this platform forever, and the fine may reach 10 million riyals, and in case of repeated violation again may double this amount, explaining that freedom of expression is guaranteed to all under the Basic Law of Governance, in a manner that does not violate the law and the system.

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

It has gained significant popularity, with fans lining up to purchase them and even celebrities like Rihanna being spotted with them.

Title:

Content: REPORTS
The Content Industry Economy: The Next Step for Social Media Giants
The Coronavirus epidemic has pushed many new faces into the content industry, with remote work, self-employment and self-employment becoming key concepts for many people who are no longer convinced of traditional jobs.
Of course, they used social media to promote themselves and their content, but not all social media is the same.
Content creators have realized that they have to own their own platforms if they really want to own their projects, but they also know the potential means of profit if they participate on these platforms, which in turn drives Facebook, Twitter, TikTok and others to provide financial income to these creators by sharing profits with them, because they know that they are the only way to get people to stay with them instead of going to others.
How Content Makers Start Their Business
Any new content maker wants to build their audience as quickly as possible on the best platform that contains their target audience, for example:
• The audience of games and fans are not on Twitter, so you will not find a content maker specialized in games on Twitter except to publish news and personal updates, but these go to platforms such as Twitch and Discord, because they are more suitable for this audience.
• The geographical distribution of users of social networking platforms is important, for example, Facebook is not commonly used in the Gulf countries, while Snapchat is used by more than 71% of the Saudi people, and therefore those who want to target this category should focus on Snapchat.
Historically, YouTube (and Facebook in the last three years) are the best places to post long-form visual content, because it ’ s easy to reach and share to as many general audiences as possible and potentially viral.
There are some content creators who don ’ t have personal websites, only social media accounts.
But these people have recently begun to realize that having a website will increase their chances of spreading and profits, because the platforms keep most of the profits for themselves, and these creators lose a large percentage of visitors who do not use the platforms they work on and those who search for things in search engines such as Google, and above all they have to abide by the usage policies of all these platforms.
With the onset of the Coronavirus pandemic – and where social media sites were not yet ready – many new entrants to the content industry started under the idea of   creating their own sites and profit from them through various means such as advertising and others, and then share their content only on various platforms to get additional profit. Focus on them alone, and that ’ s to increase their advertising reach.
The Importance of Content Makers for Any Company
Content creators are very important to social media, they are the ones who create the content that thousands and millions of other regular users of the network follow and benefit from.
Most social networking sites rely on advertising, and in order to attract advertisers to them and profit from their ads on the network must be the category of users that advertisers want to be present on this social network.
This, in turn, brings us to the box of content creators: they create the content that will attract these categories of users to social media platforms, thus enabling platforms to partner with advertisers and make profits.
This explains the frantic race to attract content creators, because their weight equals gold for social platforms, they make other users stay longer on these platforms and watch more videos or posts, thus allowing advertisers to target the rest of the users for longer and generate more revenue for everyone.
But these platforms have proven that attracting content makers to them is a difficult process and needs planning, for the best content maker to work a separate website of his own, and then attract followers through search engines, newsletters or other means, and make profits separately through advertising programs such as Google Adsense or books and paid courses or others instead of relying entirely on social media platforms.
Social Media Giants Move to Attract Content Makers
For this reason, social media giants try to attract these people to them through several ways and means, and each network tries in a different way:
Twitter is trying to attract podcast and audio creators to it by paying them $2,500 per month if they meet certain conditions.
The process proved to be difficult and expensive, as they closed the application process in less than a week due to the large number of applications.
Twitter has acquired Revue ’ s newsletters platform and integrated it into its services so users can create paid newsletters via their Twitter accounts.
• Facebook has a special corner for content makers that allows them to ask different questions and tools to profit from their content on Facebook, especially visual content.
They can earn through ads that Facebook will display while their videos or content is displayed on the network, through external partnerships with brands interested in the same content, or through the Instant Articles feature to display the content of articles from websites within Facebook itself without leaving it.
• Snapchat has a similar center to the content industry on similar terms.
TikTok also has a limited look-alike program for anyone famous on the platform with more than 10,000 followers and 100,000 real views in the last 30 days, but it ’ s still in beta.
• Historically, Google is the real dominator of content creators; the famous Google Adsense program and Google ads for advertisers, in addition to the presence of YouTube (which shares a percentage of the profits with content makers) allowed Google to have a great dominance over the entire advertising field, and more than 80% of the income of Alphabet (Google ’ s parent company) is from advertising.
Perhaps the most comfortable companies with regard to the current status of the content industry in 2021 is Google already, it is controlled by several parties; its search engine controls 86% of the search engine market in the world, a market that pushes website owners to focus on improving their sites to Google and its policies to avoid the interruption of one of the largest sources of visitors to them. Ads to publishers on Google Adsense.
The social media giants are trying to pull the rug from under the owners of independent websites to attract them instead of opening their own sites, but it seems that this process will be very difficult for them, nothing is better for any content maker than to have control over the entire content rather than be subject to a certain network, and having an independent website for the content maker allows him to diversify sources of income rather than rely on advertising alone.
At worst, Google could simply increase the 68% of revenue it shares with advertisers to a higher percentage to avoid any possible loss.
Some social networks are still building themselves and their audience before turning to their for-profit model, including Telegram.
There are 550 monthly active users on Telegram, but Telegram does not earn a penny from them because all its services are free, but those who follow the torrent of massive updates launched by Telegram every month, especially with regard to integrated payment methods and audio and visual rooms know that the platform soon is about to start showing ads or provide paid features to its audience.
Social media platforms are not the only competitor to content creators
There are plenty of other niche platforms that are already attracting content creators to:
Patreon, a popular subscription platform, is widely used in the West to support content creators on a monthly basis, either for free or for free.
Many content creators like to rely on Patrion because it relieves them of the burden of looking for a steady source of income or a whirlpool of advertising...
and so on.
• Clubhouse is also a specialized app for audio rooms, which has recently exploded this huge interest in the idea from the rest of the communication platforms.
Professional writing and blogging platforms like Ghost and Medium also have no interest in keeping users on the platforms, but they are smaller and less able to compete with the multibillion-dollar communication giant.
These and other services make the content maker realize that he has a lot of options available for profit once he builds his audience, and therefore he is not limited in the platforms on which he can publish his content.
The future of the content industry
There are currently about 50 million users who classify themselves as content creators.
That ’ s a big number, but it ’ s not a big number if each network is going to split them up to serve billions of other users on each network.
This means that in the future:
We can expect more initiatives that encourage ordinary people to become content creators, and that ’ s the best way for social media platforms to keep them there — to be their own creation.
• We can also expect more acquisitions of large companies on smaller companies specialized in providing content and service; that is why you understand PayPal to buy Pinterest for $45 billion, although it is just a financial company away from the field, as well as the field of Pinterest itself, which 70% of its audience is women, because it understands that the means of payment is no longer limited by PayPal and there are other competitors in the arena and must diversify sources of income and reach potential customers Bigger than before.
• This will also mean an improvement in the payment methods and paid subscription capabilities of the platforms, because content makers want to make payments from their subscribers.
This was provided by YouTube, for example, through paid subscriptions after the Corona pandemic, where subscribers can subscribe to YouTube channels for certain amounts per month, and provided by Facebook through the sale of products.
• Some companies, although they have a huge ability to reach users and achieve results such as Reddit, but they do not succeed in making profits from advertising, the average Reddit user brings the platform a profit of only $0.30, while the average user of social media platforms brings from $3 to $9.
This means that such platforms will either be acquired or they will transform their advertising model and fix it to make greater profits.
CONCLUSION
If you ’ re a content maker — or you want to be — then it ’ s good to know that the future is bright for you, as everyone is competing to reach you and offer payment methods and communication solutions to make you able to profit from the wide audience you ’ ve built, which means that the entire content industry is about to move to a higher stage in the next few years.
It remains then for you to focus on building your audience, in the end this is what matters to the content maker regardless of the means, platforms and tools, the large and loyal audience of the content maker is what makes its value these days on the network.
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What are the traits of collectible toy consumers?

What are the traits of collectible toy consumers?

This report aims to explain why these figurines have become viral sensations, particularly on platforms like TikTok, and how this has led to a surge in global revenue for Pop Mart.

Title:

Content: There were 566 press releases posted in the last 24 hours and 183,975 in the last 365 days.
Bubble Mart opens shop in Hong Kong, bringing trendy toys to convey the beauty
Bubble Mart opens in Hong Kong
Bubble Mart opens in Hong Kong
Bubble Mart, the global trendy culture and entertainment company, recently announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, so that more Hong Kong fans feel the infinite charm of trendy play.
HONG KONG, CHINA, December 3, 2021 / EINPresswire.com / -- Bubble Mart (9992.HK), the world ’ s leading pop culture entertainment company, has announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, respectively.
It is reported that Bubble Mart ’ s first Hong Kong store has opened in Harbour City on November 13.
On the opening day, the designer of Bubble Mart ’ s head IP-Molly, Kenny Wong, as a well-known local pop artist in Hong Kong, specially designed the blue Molly image glass steel inspired by Star Ferry pier for the Hong Kong Harbour City store, which is placed in the center of the store, giving the store a special meaning.
Kenny Wong, a contract artist with Bubble Mart, founder of Kennyswork and the father of Molly, said, “I am delighted that Bubble Mart has brought Molly to the world, allowing more people to learn about the artist ’ s toys through Molly and other pop-up IPs.
"I am
Bubble Mart founder and CEO Wang Ning said, “Five years ago, when I first met Kenny Wong and Molly in his studio in Hong Kong, I decided to get the exclusive license of Molly.
We want more people to get to know Molly through Bubble Mart as the ‘ Treasure Girl ’.
Molly also became Bubble Mart's first pop-up IP.
Today, Bubble Mart family has more IP image, hope through our pop-up shop, let more people feel the charm of pop-up play, enjoy the beauty that Bubble Mart brings to everyone.
"I am
Founded in 2010, Bubble Mart is committed to the deep cultivation and development of five fields around the world: artist mining, IP incubation operation, consumer touch, pop play culture promotion, and related industry investment.
Through the brand culture of "creating trends and transmitting beauty", it has built a comprehensive operation platform covering the entire industrial chain of trendy toys, which has set off a wave of play in China.
It was successfully listed in Hong Kong in December 2020.
As of September 30, 2021, Bubble Mart's global offline stores have exceeded 250, with more than 1,687 robot stores, covering 103 cities in China, and being stationed in 23 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, Singapore, etc., and the global layout is constantly expanding.
Today, POP MART forms a brand advantage with designers, retail channels and industry chains as its fulcrum.
POP MART has signed contracts with well-known fashion designers such as Kenny, Pucky, Kasing Lung, etc., and launched a number of popular fashion IP products, including Molly, PUCKY, The Monsters and other fans, which have gathered a strong and high-quality fan group.
At the same time, POP MART also launched a joint product with world-renowned brands and world-class artists, including Keith Haring, to create a classic IP image that young consumers love today.
With the continuous expansion of the territory, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trend toy exhibitions, allowing designers to focus more on their works and promote the vigorous development of the fashion industry.
In addition to the Harbour City store, Bubble Mart Hong Kong 2 will open on 4 December at K11 Art Mall, located at shopping malls B233B and B231B.
On the opening day, the draw will be held for Bubble Mart ’ s high-end line limited product, the MEGA Collection SPACE MOLLY.
The event will be held from 14: 00 to 16: 00 on the 11th.
Chen Xiaoning
Bubble Mart
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New York City Department of Education Hacked 45,000 Teacher and Student Social Security Numbers, Report Leaked
New York Dragon Chinese Food Festival 10,000 people taste North and South cuisine Students: hope to show every day
He put Costco's "Mythical Target" on his T-shirt, and that's why it went viral on TikTok.
Costco ’ s $1.50 hot dog package is not only a delicious meal of great value, but also the goal of the company ’ s myth and anti-inflation indicator, and the T-shirt design has recently become popular on TikTok.
CNBC reported that a Google search for “Costco hot dog shirt ” would see dozens of retailers selling T-shirts featuring Costco ’ s signature hot dog logo.
The T-shirt became popular online thanks to a TikTok account called “Eaton Print Shop. ”
Jacob, the artist who runs the account, began posting a new picture every day in March, “until the inspiration runs out. ”
He said of his creation of a map of the city ’ s hot dogs: “I suddenly had an idea to paint it because I ’ ve never seen anyone paint it before.
I took a few pictures from the internet and drew this picture. ”
He uploaded the image to his TikTok account and immediately went viral, collecting nearly 2 million views and more than 240,000 likes, as well as tons of comments.
Jacob said he later sold hundreds of T-shirts and the painting, and he was grateful to the fans.
Each dress features Costco CEO Craig Jelinek paraphrasing the now-famous words that founder Jim Sinegal said to him.
When Jellynick told Sinig that profits were too low and bad for the business, Sinig said to him, "If you dare to raise the price of that damn hot dog, I will kill you."
Jacob said he thinks people will want to wear the hot dog T-shirt because they feel Costco is on their side. "Everything feels more expensive."
It ’ s refreshing to see a company that ’ s on the consumer ’ s side and not trying to get a little more money every time. ”
TikTok Costco
The last one.
The world ’ s largest iPhone is 183 cm long, and he was surprised to expose the super versatile model.
Extended reading
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Which products are increasingly viewed as treasures by collectors?

which social platforms does Gen Z tend to prefer?

Which products are increasingly viewed as treasures by collectors?

which social platforms does Gen Z tend to prefer?

Which products are increasingly viewed as treasures by collectors?

which social platforms does Gen Z tend to prefer?

#### Background
Pop Mart was founded in 2010 and has since become a leading player in the blind box and collectible toy market.

Title:

Content: Controversy Erupts On Unboxing Mystery Boxes, Regulator Imposes Ban On Sale

Chinese toy industry has been caught in a controversy for selling dangerous products to children through mystery boxes. Following the criticism from a cross sections of the society, Chinese regulator recently imposed a ban specifically on the sale of mystery boxes to children below eight and made mandatory to get parents’ consent for older children. Several questions have been raised over the sale of mystery boxes by animal rights activists Animal rights activists, several toy makers compromise baby animal rights. Mystery boxes, a toy box that contained one figure from a large selection that is not visible until it is open, gained popularity overseas as well as in the Chinese domestic market in 2020. The online exports surged more than 400 percent in 2020 compared to 2019.

Among them Pop Mart had seen the sharpest growth in 2020.. According to Tmall Global, the company alone accounted for more than 35 percent of overseas sales of mystery boxes, and in 2020 its total sales volume had increased more than tenfold. Its most popular item was the Molly doll, a little girl figurine created by a Hong Kong artist, and a toy box was usually priced at 9.1 US dollars, according to global times.
The mystery boxes became successful due to its commercialization of intellectual properties (IPs), which enabled the consumer to buy IP products at a much lower price than traditional designer toys. As always, China’s mystery boxes was caught in a controversy. Shopping sites in China have been accused of animal cruelty for allegedly shipping “mystery boxes” to customers containing live puppies and kittens. Local reports indicated that many animals suffered significant harm in transit. CNN revealed a horrific practice of animal cruelty in China in which it was found that animals became victims of a shopping craze “mystery boxes”.

The CNN report revealed the dark side of mystery boxes as live animals were found in these harmless looking boxes. The news report revealed that these boxes were sold in person or on online platforms and then shipped by couriers with a hope to lure customers with the promise of a live animal or even a pedigree cat or dog. Chengdu Love Home Animal Rescue Center shared on Weibo in May 2021 claiming that it had found 160 crates containing cats and dogs in the back of a delivery truck in Chengdu. A video from the incident showed distressed animals tightly packed together in small crates, apparently lacking any food or water.

The rescue centre said that it had rescued “hundreds” of very frightened young puppies and kittens, many of which appeared to be struggling to breathe. They said that they disinfected, cleaned and fed them, before sending many to animal hospitals for treatment. According to CBS news, volunteers said that the crates were disguised as regular deliveries, due to be shipped to cities across the country. Shipping live animals in this way is illegal in China. According to the rescue organization, many of these animals end up abandoned if customers are unhappy with their boxes. Many Weibo users had condemned not only the retail sites, but also logistics companies and law enforcement for allowing the issue to continue without consequences. Users said the boxes are both animal cruelty and a public health threat. Many called on the government to introduce stronger legislation to protect animals.

Embarrassed by the criticism on social media platforms which can be accessed from any part of the world, China’s market regulator recently issued guidelines on regulating business practices for mystery boxes, strengthening compliance management of the fast-growing yet thinly regulated market. According to these guidelines, mystery box vendors are banned from selling items to minors under the age of eight without the consent of guardians.

China’s Mystery boxed industry

The mystery boxes toy industry in China is worth an estimated 10 billion US dollars. The industry is growing rapidly, and it is expected to continue to grow in the coming years. Experts said that China faced criticism following the ban because the country has a large population of young children. The ban is an attempt to protect children from the potential dangers of mystery boxes, such as the risk of receiving counterfeit or dangerous products.

Mystery box industry in China

China was selling mystery boxes in other countries, but the ban on the sale of mystery boxes to children under the age of 8 only applies to China. However, the ban is likely to have a ripple effect on the global mystery boxes market. The Chinese market is a major driver of the global mystery boxes market. The ban is likely to lead to a decrease in the demand for mystery boxes from China, which could have a knock-on effect on the demand for mystery boxes in other countries.

Here are some of the dangers of mystery boxes

Counterfeit products: Mystery boxes often contain counterfeit products, which can be dangerous or harmful.

Dangerous products: Mystery boxes can also contain dangerous products, such as sharp objects or small parts that could be a choking hazard.

Unrealistic expectations: Mystery boxes can create unrealistic expectations in children, who may believe that they will always receive valuable or rare items.

Financial risks: Mystery boxes can be expensive, and children may spend more money than they can afford on them. (geo-politik.eu)

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Content: KFC "blind box" in the mainland, some people throw 10,000 yuan to buy food, and the Consumer Association strongly criticized: when boycotting
Social Hotspots 17: 00 2022 / 01 / 12
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Recently, KFC and POP MART, a blind box seller, launched the “DIMOO co-branded blind box package ”, which immediately set off a rush to buy.
In order to collect a full set of blind box dolls, some consumers are willing to spend tens of thousands of yuan to buy a set meal, and there is also a "food substitute" service on the Internet.
In this regard, the China Consumer Association criticized KFC for using limited edition blind box sales methods to induce and connive consumers to irrationally purchase food packages, which should be resisted.
Comprehensive mainland media reported that DIMOO, a character jointly named with KFC, is one of the most popular IP (Intellectual Property) of POP MART.
Starting from the 4th of this month, you can get a random “KFC × DIMOO ” limited series doll by purchasing a designated package of 99 yuan (RMB, the same below).
This series of blind box set of 6, plus 1 hidden doll.
A total of 263,880 copies were sold in mainland stores.
The probability of hidden money is 1: 72, which is very rare.
The price of the hidden doll has risen 12 times.
Consumers want to collect a whole set of dolls, at least 594 yuan.
Online photos show that there is a blind box "player" in order to draw the hidden money, a single breath throw 10,494 yuan, buy 106 sets of packages.
Another person admitted that the 99 yuan package seems to be expensive, but the blind box of a DIMOO on the market is at least 69 yuan.
Today's joint activities, in addition to getting dolls and eating fried chicken, are very cost-effective.
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In view of the blind box fever in recent years, and the famous IP blessing, the series of blind box packages were coaxed and robbed once launched, and a box is hard to find.
On the second-hand platform, the regular doll is also the cheapest selling 70 yuan, and the price of a full set of 6 sold is between 600 yuan and 800 yuan.
As for the most scarce hidden funds, the maximum has been fired to 800 yuan, which is 8 times higher than the "original price"; compared with the general DIMOO doll on the market, the asking price of 69 yuan has soared nearly 12 times.
Blind box dolls are hot in the second-hand platform, and the "professional food" service has also come with it.
On the Internet, "professional food, never waste", "blind box for you, fat for me" and other messages are endless, and even some netizens began to take orders across provinces.
Inducing irrational shopping is contrary to public order, morality and the spirit of the law.
On Wednesday (12), the Chinese Consumer Association issued an article "Using the" blind box "to induce excessive consumption of food, when boycotting!", saying that normal profit promotion not only enables merchants to increase sales, but also allows consumers to get affordable, which is understandable.
However, KFC as a catering company, the use of limited edition blind box sales is to stimulate consumption by means of "hunger marketing", which is easy to lead consumers to impulsively consume in order to obtain limited edition blind boxes, and cause unnecessary food waste due to excessive purchases.
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In April last year, the "Anti-Food Waste Law" was officially implemented, which clearly requires catering service operators to consciously resist food waste, prompt consumers to consume moderately, and take measures to prevent consumer waste if necessary; and must not induce or mislead consumers to overspend, resulting in food waste.
The Consumer Association believes that KFC, as a food operator, uses limited edition blind box sales methods to induce and condone consumers to irrationally purchase food packages, which is contrary to public order and morality and the spirit of the law.
In addition, we advocate consumers to take a prudent view of their own consumption needs, carry out scientific and rational consumption activities, and jointly resist blind, impulsive, excessive consumption and other bad consumption behaviors.
Editor in Charge: Yi Yandan
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Content: Hotspot
Mainland KFC toy boom spin-off "career food" approved excessive consumption should be boycotted (20: 10)
KFC in Mainland China (KFC) has partnered with toy manufacturer Pop Mart to purchase KFC ’ s 99 yuan (RMB, the same below) family barrel package to get a Dimoo doll blind box toy, random style, set off a rush in the Mainland, and even spawned the phenomenon of “career food ”.
The Chinese Consumer Association criticized excessive consumption and should be resisted.
The series has 6 regular models and a hidden doll. There are 6 figures in a blind box set, and a total of 263,880 sets are sold nationwide.
Some mainland media reports, some people in order to obtain hidden money dolls, do not hesitate to buy 106 sets of meals, a total of more than ten thousand yuan.
Some people "as long as the toy does not eat", after buying the meal, take the toy, throw the food and leave; some people can not finish the food and throw it away.
This wave of enthusiasm even spawned "career food", and some people on the Internet carried the slogan "blind box for you, heat for me" to do business.
Because the package is mainly limited to KFC in first- and second-tier cities, a set of 6 blind box sets is fried on the Internet, and a set is fried to 600 yuan to 800 yuan.
In addition, the price of hidden dolls can reach more than 800 yuan, which is more than 7 times higher than the price of the package.
The China Consumer Association today (12) criticized KFC for selling limited edition blind boxes, which easily lead to consumers' impulse consumption, and unnecessary waste caused by excessive purchases, which should be resisted.
However, KFC customer service said that the blind box will continue to sell.
(Beijing Youth Daily / People's Daily)
Related Words: Blind Box Toy Editor 's Recommendation Hot HotPICK
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Content: China surging news 29 reported that not long ago, the mainland KFC and blind box (Fukuoka bag) seller "Bubble Mart" jointly launched a blind box package, triggered a wide range of netizens on the blind box discussion, for this, the Consumers Association point out that KFC use "blind box" to induce excessive consumption of food, when boycotting.
Recently, the China Consumer Association released the "2021 National Consumer Association Organization Acceptance of Complaints Analysis".
In view of the recent controversy over blind box consumption, the China Consumer Association proposes to strengthen legislative planning, delineate the red line of blind box management, and prohibit blind box marketing for young children, special products and special areas.
China Consumer Association said that the blind box economy is sought after by consumers because of the unknown nature of its "winning" to bring surprises, fun and temptation to consumers.
However, the blind box economy has gradually exposed many problems.
According to statistics, the main problems reported by consumers are:
One is the use of blind boxes to sell temporary goods or counterfeit inferior products.
If you claim that the online purchase of cosmetics reaches a certain price, you can add 1 yuan to the blind box, but the actual blind box is a product that is nearly expired;
The second is to use blind boxes to induce consumption.
For example, food and beverage enterprises and blind box sellers jointly launched the "joint blind box package", which induces consumers to overspend, obtain limited blind box, and aggravate food waste;
Third, the use of blind boxes to sell sick live animals;
Fourth, some merchants refuse to bear the after-sale responsibility of blind box products;
Fifth, to induce minors to impulsively consume in the name of treasures, rarity, and limited quantities;
Sixth, most of the blind boxes are opaque, and there are fraudulent situations such as selling them after they are opened.
The Consumer Association of China said that at present, blind box consumption is expanding disorderly, and the "blind box wind" such as hand-operated blind boxes, air tickets blind boxes, and pet blind boxes is becoming more and more fierce, and it seems that "everything can be blind box."
However, the problems of blind box sales, refusal to bear responsibility, illegal sales, unknown probability, and blind box addiction have become increasingly prominent.
In this regard, the Consumer Council recommends:
The first is to strengthen the legislative system, delineate the red line of blind box operation, prohibit blind box marketing for young children, special commodities, special areas, blind box prices, sales methods, probability expression, etc. to make clear regulations, illegal sales, black box operation, improper inducement, sky-high speculation, evasion of responsibility and other acts, and vigorously protect the legitimate rights and interests of consumers.
Second, operators should operate in accordance with the law, earnestly bear the responsibility of the operators, and eliminate unethical marketing practices such as violating public order and good customs, inducing speculative psychology, and unscrupulous means to make profits, and work hard on product quality and service standards, and strive to enhance the brand image and long-term development.
Third, consumers should rational consumption, do what they can, be vigilant against illegal marketing practices by operators, pay attention to the physical and mental health of minors, eliminate competition, waste, speculation, and become mature and intelligent consumers.
# Blind Box # Consumer # Induction # Business

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