### Report on the Continuing Popularity of Korean Skin Care in the Beauty Industry

#### Introduction
Korean skin care has gained immense popularity globally over the past few decades.

This report aims to analyze the factors contributing to its rise, including its unique philosophy, distinctive features compared to Western skin care, reasons for its international success, and the marketing strategies employed by Korean brands.

#### Essence of Korean Skin Care Philosophy
Korean skin care is rooted in a holistic approach that emphasizes prevention rather than treatment.

The core philosophy revolves around achieving healthy, glowing skin through consistent routines and the use of innovative ingredients.

Key principles include:

1.

**Prevention**: Focus on preventing skin issues before they arise through daily care.

**Hydration**: Emphasis on maintaining high levels of moisture in the skin.

**Layering**: Using multiple products to address various skin concerns simultaneously.

**Natural Ingredients**: Preference for natural, often plant-based ingredients known for their beneficial properties.

#### Features That Make Korean

### Report on the Continuing Popularity of Korean Skin Care in the Beauty Industry

#### Introduction
Korean skin care has gained immense popularity globally over the past few decades.

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Content: Report: "Ingredients" into the mainland beauty industry hot search for men
April 14, 2022 18: 02
Eastern Network Television
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The mainland social e-commerce platform Little Red Book released the trend report of the beauty industry in 2022. In 2021, the search volume of “ingredients ” and“ beauty eyes ” on the platform increased by 216% and 57% year-on-year respectively.
In addition, men are becoming the biggest force in the beauty industry, with searches for “Men ’ s Eyebrow ” and“ Men ’ s Cream ” increasing by 130% and 354% respectively, while the proportion of male beauty creators also increased to 14%.
Last year, the skincare industry completed 33 financing cases, of which 17 involved capital of RMB 100 million (the same below).
Skin care brands that focus on “efficacy ” and“ ingredients ”, such as Benban, Orchid, and Ximuyuan, completed two rounds of financing in one year; and “Beauty Contact ” brands Moody, 4iNLOOK, and Kola received nearly 2 billion yuan in financing a year, of which Moody completed three rounds of financing in one year.
The report pointed out that the top four searches on the Little Red Book were for "efficient skin care", "high-definition beauty makeup", "single-product stacking" and "de-sexualization", which soared by 80% to 11 times year-on-year.

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Content: 10-Step Korean Skin Regimen That Shook the Beauty World

Producer:  Riya Ashok

An oil cleanser is used in the first phase of this 10-step Korean skin care routine to get rid of grime and makeup.

You may get rid of dirt, grime, sweat, and oil-based pollutants by double cleaning your face.

Exfoliation entails clearing your skin of dead skin cells.

A toner is intended to clean up any lingering dirt on your face and restore the pH balance of your skin.

An essence has lots of moisturising components and accelerates cell turnover.

Sheet masks are drenched in a serum that is loaded with healthy vitamins and minerals, deeply moisturizing, and leaves your skin feeling soft and supple.

Eye-creams are designed specifically to target your under-eyes and prevent wrinkles, dark circles, and bags.

Use a mild moisturiser with a lotion basis if you have oily skin. Use a heavy cream-based moisturiser on dry skin to keep it from becoming irritated.

It is advised to use a broad-spectrum sunscreen to protect your skin from UVA and UVB rays.

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North Korean women seeking to change their status in society
# Developments on the Korean Peninsula l 2022-10-05
Developments on the Korean Peninsula
YONHAP News
The Union of Socialist Women in North Korea is the largest women's group in the country, while the National Socialist Youth Union includes young people, including students and soldiers.
Researcher Park Yong Ja, a researcher at the Korean Institute for National Unification:
Amid the serious economic crisis of the 1990s, North Korea ’ s state rationing system collapsed, forcing its residents to earn a living by trading goods in informal markets called Jang Madang.
In the process, the Union of Socialist Women led market activities to solve basic livelihood problems and even care for the socially vulnerable, while the Union of Youth played no clear role.
The expression “the women ’ s union is running, the men ’ s union is standing, ” indicates that women are leading the management of people ’ s livelihoods in North Korea.
North Korea aired a television series entitled "Home" in 2001, based on a 1988 novel by Baek Nam Young, and selected as one of the best works of world literature in 2020 by an American magazine.
The story revolves around a worker and his singer wife in an art troupe.
The series, which deals with the issue of divorce, sparked controversy in North Korean society, and North Korean television decided not to broadcast the final episode.
The story suggests that the husband and wife may eventually reconcile with each other, after listening to the advice of the people around them.
North Korea abolished consensual divorce in 1956, allowing couples to seek divorce only in the courts.
Before the 2000s, it was very rare for couples to ask for divorce, as this was viewed with a negative perspective in North Korean society.
"Park Yong Ja?":
In the male-dominated North Korean society, many couples relieve their stress by drinking heavily, with frequent domestic violence.
In North Korea, divorce is not easy to obtain because a husband and wife can only divorce by a court order.
Until the 1990s, it was difficult even to think about divorce.
Courts grant divorce only when there are political reasons, such as when the husband ’ s family is found to be a traitor.
But this was mostly the case for the ruling elite.
For lower-class couples, it simply didn ’ t make sense to go their separate ways.
These days, the number of divorces in North Korea has risen, with the social problem of families breaking up due to divorce.
According to US media in Asia, more North Koreans are seeking divorce, prompting courts to limit the number of divorce cases per day, while authorities are boosting ideological education to prevent divorce.
The sharp rise in the number of divorces is largely due to women seeking change.
This change has already begun in the markets of Jang Madang.
"Park Yong Ja?":
The collapse of North Korea's quota system has caused many people to starve to death and families to break up.
In this miserable situation, many women have jumped into the economy to live on their own.
As they traveled further and further afield to engage in market activities, especially engaging in border trade with China, they realized that women of Korean descent in China did not really live like them.
Women have greater economic power than before as they earn enough money to give their husbands pocket expenses.
As a result, since the early 2000s, they no longer tolerate abuse from their husbands who use drugs, engage in violence, or have had affairs.
More women are filing for divorce in the courts, and judges approve divorce in many of those cases involving domestic violence and extramarital relationships.
“If you throw a stone at Jang Madang Market, it will hit a woman every time, ” the North Koreans jokingly say, meaning that women are a major pivot of the Jang Madang Market economy.
As commodities traded in those markets, women became careful observers of what was happening in the outside world, expanded their business network and transformed themselves into decision makers.
Women are supposed to make up a large proportion of North Korea ’ s new rich, known as Don Ju.
Thus, it is said that it is women who feed people in North Korea and keep the local economy afloat.
"Park Yong Ja?":
In the course of 2010, the power of women in North Korea improved significantly.
Women in their late 40s, 50s and early 60s, who had experienced a period of arduous march, expressed their desire, both directly and indirectly, that their children should not live like them.
After 2010, North Korean women working in Jang Madang markets generally began to say that the husband is a pain in the neck, that the son is a appendicitis, and the daughter is the heart.
This means that the presence of the husband makes the wife uncomfortable, and the mother can live without a son, just as she can live after the removal of the appendix.
But a daughter is indispensable, like a heart, no one can live without a heart.
Today, mothers and daughters, or women in general, are the breadwinners in North Korea, as the power of women in society increases.
Many women have appeared in North Korean media in recent years.
In the past, authorities in North Korea used to insist that women should sacrifice themselves for their families and show loyalty to the state.
However, in a shift away from the traditional perception of women, local media began to feature stories of talented girls, highlighting women with a progressive spirit.
For example, a woman bulldozer operator was introduced by the media after attending a technical school and receiving the Kim Il-sung Youth Honor Award, the highest honor awarded to young people.
North Korean media praise women ’ s defiance and passion for work.
North Korean leader Kim Jong Un also stressed the need for women to be involved in social activities at a conference of the Socialist Women ’ s Union.
"Park Yong Ja?":
As a signatory to the Convention on the Elimination of All Forms of Discrimination against Women, North Korea claims that the country loves people, especially women and children.
Women's rights are often cited as a criterion for determining the state's progress.
With that in mind, North Korea emphasizes that its women engage in vital activities.
Currently, North Korea has a policy for mothers, but there is no policy for women, because the state believes it has already achieved gender equality.
In fact, North Korea enacted the Gender Equality Act as early as 1946, a year after the liberation of the Korean Peninsula from Japanese colonial rule.
North Korea claims to have successfully liberated its women a long time ago, and says its men and women are already equal.
She has often declared that the power of women in the country has improved dramatically.
It is worth noting that women rose to the political front under Kim Jong Un.
His wife, Ri Sol Ju, unlike her predecessors, attracted public attention by playing the role of First Lady.
Meanwhile, his younger sister Kim Yoo Jong has been featured in several political events after visiting South Korea ’ s presidential office on the occasion of the 2018 Winter Olympics in Pyeongchang as Kim Jong Un ’ s special envoy.
It has established itself as a leading voice in inter-Korean and U.S.-North Korean relations.
Other women include Hyun Sung-wal, who led South Korea ’ s Sam Ji-yun Orchestra during the Pyeongchang Olympics, and Chih Sung-hee, a diplomat who participated in the working-level talks of the 2019 North Korea-U.S. summit.
In 2020, North Korean media reported that 350 women in the country have earned a doctorate degree over the past 10 years.
The media revealed the names of the women and their areas of expertise in detail.
Among them is Jo Soo Kyung of Pyongyang University of Mechanical Engineering, who developed an automatic packaging machine for socks, and Shim Myung-uk, who has conducted weather research for more than 40 years at the Meteorological and Hydrological Service.
Thus, compared to the past, more North Korean women are engaged in social activities and have important jobs, but the proportion of these women is still limited.
"Park Yong Ja?":
North Korea has become more conservative since its second summit with the United States ended without a deal in Hanoi in February 2019.
Since then, Pyongyang has called on its people to be self-reliant, collectivist and inclusive.
As a result, families in the north are once again reticent.
Moreover, international sanctions on North Korea and border closures caused by the epidemic have restricted women ’ s activities in markets, as state policies have focused more on national security, making North Korean society male-focused.
In terms of women ’ s liberation, this is something that most women in North Korea take for granted, as they were taught that the regime ’ s founder, Kim Il-sung, had liberated women.
But since the 2000s, they have been pursuing emancipation in their own way, and their pursuit of true emancipation may take a long time.
On the occasion of International Women ’ s Day on March 8 this year, North Korea ’ s official Rodong Shinmun newspaper asked women to always be aware of their responsibilities as housewives, wives and mothers.
The newspaper urged them to play their role in serving their husbands well and do everything they can to help their children do their duty well for their country.
Thus, the newspaper focused only on the duties of women and did not talk about their rights.
However, North Korean women seem to be changing.
We look forward to the real change that women can bring to closed North Korean society.
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Classical music in North Korea
# Developments on the Korean Peninsula l 2022-10-12
Developments on the Korean Peninsula
YONHAP News
A documentary called “The Generation of Korean Classical Music ” was released in South Korea last August, directed by Thierry Lauro, who had won the Queen Elizabeth International Music Award.
In fact, this director produced a similar documentary before in 2012, in which he questioned why so many Korean musicians dominated international competitions, and noted that Koreans have been winning first prizes in major international music competitions for the past two decades.
As one of the secrets behind this success, he says, young Korean musicians freely express the stories within them in their own unique ways.
The international popularity of Korean classical music is manifested in the expression "Ki Classics" which seems to be inspired by the well-known term "Ki Pop".
North Korean classical musicians are also said to perform well on the international stage.
Many Koreans may still remember the joint concert held by orchestras from the two Koreas in Seoul in 2000.
At the time, South Korea's world-famous soprano "Sumi Jo" sang with North Korean tenor "Ri Young-ok" together, attracting much attention.
But classical music in North Korea is slightly different from music in South Korea.
Dr. Bee Ein Qiu, Professor at the Korean Institute of Performing Arts at Kyung Ein National University of Education:
In South Korea, classical music is generally considered a tradition of Western world music.
In the North, on the other hand, classical music includes both traditional Korean music and European classical music.
Western classical music was introduced to the Korean peninsula in the late 19th century, and later spread widely during the Japanese colonial period, attracting the interest of many enthusiasts.
Therefore, Koreans valued classical music in the same way for almost 50 years before the national division.
Koreans thus share the same memory about gentle classical music that produced many harmonious colors.
Thus, Western classical music in South Korea and European classical music in North Korea are essentially the same.
The difference is that traditional Korean music is also included in the classical music of North Korea.
The North Korean orchestra that appeared at the inter-Korean concert in 2000 is the State Symphony Orchestra founded in 1946.
She once again played with the KBS orchestra in South Korea.
A similar offer was made in Pyongyang in 2002.
A North Korean fugitive who watched that show still cherishes this impressive moment.
The North Korean orchestra also performed with the New York Philharmonic in Pyongyang in 2008 at a historic ceremony for peace.
In North Korea, the orchestra is known as an artistic creative group representing the country and playing an important role in the development of Ju-chee music as well as musical art.
The word "gu chi" means "self-reliance."
Apart from this band, there are many other classical music groups in North Korea.
"Bee Ein Kyu":
In North Korea, the Man Soo-deh Art Troupe was created in 1969, and the Yoon Ei Sang Orchestra was founded in 1990.
Named after the famous Korean-German composer, young performers praised the Yun Ei Sang orchestra for being a Western-style orchestra that often showcased Western classical music, which was rarely played in the North.
The ensemble consists mainly of Yun's works and music performed in Western and Central Europe.
At the same time, Sam Ji Yeon was created from musicians from the female band of Man So Dae.
The band competed with the "On Ha Soo" orchestra familiar to South Koreans.
Jongbong was created as a musical choir and light orchestra.
The Sam Ji-yun Orchestra was registered as an official orchestra in 2018, when it visited South Korea on the occasion of the PyeongChang Winter Olympics.
Currently, the State Affairs Committee Band is the most popular band in the country.
All of these bands perform classical music.
North Korean founder Kim Il-sung once said that art is a powerful way to lead the public into revolutionary struggle.
In the communist system, all forms of art are used as a tool for propaganda and agitation.
Classical music is no exception.
When performing classical music, North Korean musicians use modified traditional musical instruments along with Western instruments, in a so-called "compact orchestra".
"Bee Ein Kyu":
North Korea began offering a unique art genre called revolutionary opera in the late 1960s.
Initially, Western musical instruments were used in those performances, but former leader Kim Jong-il raised the need to use Korean traditional instruments to express the unique feelings of Koreans.
After that, Korean instruments were included in the revolutionary opera.
The public in the North expressed a positive reaction to this new style, and North Korea believed that this style would be its own independent orchestral music.
As a result, North Korea modified traditional instruments in such a way as to produce sounds appropriate to Western music and incorporated them into the "compact orchestra."
Most of the music performed by North Korean orchestras is not Western classical music, but is produced by the state.
Under instructions from Kim Jong-il in the 1970s, North Korea produced new orchestral music, based on some local songs.
"Bee Ein Kyu":
North Korean classical music is mostly inspired by the music of Gu Chih.
The government in North Korea found that typical classical music wouldn ’ t appeal to the general public very much, so it wasn ’ t good enough to instill a revolutionary spirit in the people.
To find a solution, North Korea decided to arrange famous songs for musical compositions.
The first classical music of the genre is called: "The bumper harvest comes to the Chongsan Plain."
Some traditional Korean musical instruments have been added to create a delightful musical atmosphere.
While listening to music, audiences are reminded of songs they already know.
North Korean instrumental music based on local folk songs includes the well-known song "Arirang Orchestra" among South Koreans.
Arirang Orchestra is a unique piece of music created in the 1970s.
The New York Philharmonic performed this traditional Korean folk song in Pyongyang.
Arirang was also played by the North Korean Orchestra Eun Ha Soo during a concert in Paris, led by South Korean conductor Chung Myung-hoon, and at a joint concert held by the South Korean KBS Orchestra with the North Korean Orchestra.
Classical musicians in North Korea are extremely adept in terms of techniques, because the state is looking for and formally training talented people.
North Korea began seriously educating artists in 1959 when the People's Assembly decided to reform the education system in general.
The State provided an 11-year art school system and music education for gifted children.
"Bee Ein Kyu":
South Korean pianist Im Yoon Chan began learning music at a private institute in his neighborhood.
In contrast, in North Korea, there is no private education, at least in principle, and students learn through public education in most cases.
One of the most important duties of kindergarten teachers in the North is to discover gifted children.
If the teacher finds that the child can play the drum or piano, he sends a recommendation to a local committee.
The committee determines whether the child is truly gifted, and then sends him to kindergartens specializing in art education.
Later, the child is admitted to elementary school, middle school and then art school.
This is how North Korea ’ s gifted student education system works.
In the north, kindergartens are famous for early education of musically gifted children.
In particular, a kindergarten in Pyongyang is known as the institute attended by Ri Sol Ju, the wife of leader Kim Jong Un.
These kindergartens are equipped with dozens of different types of musical instruments, as well as high-quality sound systems and training rooms, with many music teachers.
The education of gifted children in North Korea has led to outstanding performances in international competitions.
For example, the piano marvel Yu Byeolmi won the first prize at the International Children ’ s Piano Competition in 2010 at the age of eight, while Ma Shin A won the first prize at the Chopin International Children ’ s and Young People ’ s Piano Competition in 2016.
Both are graduates of Pyongyang ’ s Kyung Sang Kindergarten.
"Bee Ein Kyu":
North Korean parents are making continuous efforts to enroll their children in the gifted education system.
In most cases, the parents of those who were nurtured as gifted students are musicians, upper-class or wealthy.
Members of the high social class enjoy greater educational and economic benefits that they pass on to their children.
Successful North Korean women such as Ri Sul Ju were initially musicians.
She had a good family background and learned music in an ideal environment, and enrolled in a music academy.
Why is North Korea constantly exploring children with artistic talent?
Analysts say it is using artists as a propaganda tool for its ruling regime.
Among the talented North Korean musicians who became prominent, many did not appear on the world stage later.
"Bee Ein Kyu":
North Korea sends many students abroad to allow them to learn advanced foreign techniques, with the aim of developing its own "Gu Chih Art".
But once they win prizes in international competitions, they go home and disappear from the international stage.
For example, the accomplished violinist Moon Kyung Jin, a former member of the Eun Ha Soo orchestra, took second place in the Tchaikovsky International competition, when the first prize was not awarded.
When studying or joining contests abroad, North Korean musicians may think that their mission is to serve their country in the development of the art of gu chi, not earn money and fame internationally.
The North Korean government is also urging them to return home, as their global activities could be dangerous for the ruling regime.
Unfortunately, talented North Korean musicians cannot properly display their abilities, although they have received rigorous training since childhood, and their abilities have been internationally recognized.
But we are always looking forward to enjoying their performance on the world stage.
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Content: "The glory of vengeance."
Visual eloquence and endless conflict
The obsession with revenge seems to be widespread among the creators of South Korean visual arts, most of the works produced in recent years revolve around this theme, perhaps the most famous of which is the film "Old Boy" (2003), directed by Park Chan-wook, and won more than 30 international awards.
The film is based on the Japanese manga, a series of comics that turns its success into a phenomenon, with the proceeds of selling copies weekly equivalent to the proceeds of selling copies of American comics.
The theme of revenge reflects a miserable social reality in South Korean society, and although the country is experiencing economic growth that has led to a high level of per capita income, the society is witnessing a melodramatic situation reflected in a high suicide rate of up to 38 people per day.
South Korea ranks behind in the happiness index among the people of the world, with the Korean society at number 57, and perhaps the intense competitiveness in the shadow of a brutal capital market, and the economic, social and cultural discrimination between members and classes of society pushed them down the ladder of happiness.
Siege of bullies
The latest work to address the theme of revenge is The Glory, starring Korean actress Song Hyo-kyu, who is considered one of the most famous haleo actresses (the new Korean art wave) in Asia and the Middle East.
Sung Hyo has gained international fame for her performances in drama series over the past 20 years, such as Autumn in My Heart (2000), All In (2003), Full House (2004), That Winter, the Wind Blows (2013) and others.
Revenge itself is the subject of the series, not the search for its causes or the analysis of its tools, although the work includes the harm suffered by the victim, and then her survival after she was physically and psychologically mutilated, and the start of the formation of new features and plans for revenge, and then reviews the work of the implementation of the revenge plan across 8 episodes is the first part of the series currently on Netflix.
The Glory of Vengeance revolves around Mon Dong-eun, a high school student who dreams of being an engineer, but is subjected to repeated violent assaults by a group of her classmates, prompting her to drop out of school.
Years later, everyone grows up, bullies and bullies get married, and Moon Dong Eun returns to work as a teacher at the school where the bully leader ’ s daughter attends.
It was no coincidence that the previous victim carefully studied her plan of revenge against everyone and began to implement it.
It was not bullying in the usual sense, but a series of sadistic atrocities, including burning with a hair iron, which left traces on most of her body, and she was strangled and kicked to the brink of death.
The scenario did not attempt to analyze the sources of this cruelty and brutality, but referring them to the class distinction between the poor and the rich is very possible, as indicated by the dialogue itself in the series, as well as discrimination according to the influence that parents have in society, and yet the question remains unanswered in the work, which is the psychological sources of those sadism that are supposed to be within the history of each character.
Despite the flaws in the script, the episodes promised more excitement, and the conflict escalated gradually, as the dialogue came revealing, and full of vitality despite the sometimes exaggerated emotions of actress (Ji Yoon Lim) who played the role of Park Yoon Jin, the leader of the bullies and the main target of the revenge trip.
Language of Cinema
The series contains the features of pure cinematic language, including shorthand, as well as amazing visual eloquence, perhaps the simplest one, during which the leader of the bullies realized that her victim is chasing her aggressively, and oversees the classroom for her child, which is her weak point, and while lighting a cigarette falling flame on her precious dress, the camera approaches until the first hole in the dress that covers a criminal is clearly visible. A tiger in the image of an air broadcast broadcaster.
Despite the sound effects and soundtracks that present a bloody and noisy revenge, but the nature of this revenge came simple and mysterious at the same time, as Dong Eun revealed everyone in front of each other, revealing the betrayals of husbands and wives, friends and girlfriends, and lost all the privileges that made them from the beginning have the ability to bully without paying the price, except for one person who actually had nothing to lose but his life. Mysterious and non-violent.
A clever scenario that takes inspiration from South Korea ’ s goo game and makes each match a conflict parallel to the conflict taking place in dramatic reality.
The game of Go of Chinese origin is summarized in how to maintain the player's freedoms available to cut, if the piece lost its freedom fell into captivity and ended, and this is what Eun Dong did, as she practiced the game Go on those who wanted to revenge them and kept besieging and closing the doors of their freedoms until revealed them all in front of others, and achieved revenge.
Biases and aversion
Dong Eun ’ s bullying scenes were painful, as the quiet girl was punched, beaten and burned by her colleagues without resistance, prompting the viewer to sympathize with her in exchange for hatred of the bullies.
When the victim decides to regain control of her life, she seems to have turned into a vengeance machine, even refusing to smile, and despite the bias of the work throughout the eight episodes and focusing on the minimum of her humanity, especially when she refuses to touch an innocent child who is lucky to be the daughter of a criminal and traitor, it does not succeed in bringing sympathy to the avenging character.
Dong Eun was not alone in being bullied and brutally assaulted, but a colleague was bullied, but she lost her life in one of the brutal attacks, but that does not make Dong Eun a survivor, the girl who dreamed of being an engineer died, and turned into a distorted image of her, wishing to become a teacher to supervise the study of the daughter of the aggressor and can control her.
The revenge trip was not just for the heroine, but the series came to embody the revenge journey of all those who collaborated with her to make the plan succeed in revenge for themselves through the implementation of this plan.
The series has achieved some kind of revenge for all the victims, but the revenge itself is not a continuation of the task started by the bullies, and then the victim comes and ends up losing what is left of her humanity.
Source: Al Jazeera + Agencies

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Content: In Japan and the United States are watching with alarm the rapprochement of the Democratic People ’ s Republic of Korea with Russia.
It is now politically beneficial to both sides.
The DPRK is thus breaking an economic blockade.
And Russia gets an additional ally in the confrontation with the “collective West ”, which uses military operations on the territory of the former Soviet Union.
Ukrainian SSR to “strangle ” the Russian Federation, prevent the development of our country and excite the people, dissatisfied with the policy of the highest Russian leadership, which caused economic sanctions.
North Korea
Ivan Shilov © IA REGNUM
At the same time, first of all, Tokyo and Washington are afraid of military cooperation between the two nuclear powers.
Such a prospect would complicate the consolidation of the eastern flank of NATO, called by the threat of a “big war ” to bind the Far Eastern grouping of Russian troops, to prevent its use in the European part of Russia.
At the same time, the “collective West ”, which set the task of maximally prolonging a special military operation against the neo-Nazi Kiev regime to exhaust Russia ’ s forces, does not exclude the possibility of using DPRK military contingents for direct participation as volunteers on the side of the People ’ s Militia of the DPR and the LPR.
Moreover, this will not require any agreements with the Russian Federation, because Pyongyang now has independent diplomatic relations with these republics, which are not connected, by the way, with UN sanctions against the DPRK, imposed by the same “collective West ” led by the United States.
As the possibility of fighting North Korean troops with the armed forces of b.
The Ukrainian SSR and the Nazi formations are still hypothetical, the Japanese media record any signs of Pyongyang ’ s cooperation with the DPR and LPR.
Including in peaceful areas, namely in the restoration of housing and urban infrastructure, mercilessly destroyed by artillery systems supplied by the United States and other NATO countries.
“It became known that Russia, which continues a military special operation (in b.
Ukrainian SSR), plans to use North Korean workers to restore infrastructure and housing in the territories of eastern Donbass (Donetsk and Lugansk People ’ s Republics) under its control.
Apparently, North Korea, which is under the sanctions of the UN Security Council, and Russia, whose conflict with the West is deepening, have found full understanding on this issue.
Such cooperation between the two countries will inevitably cause a strong negative reaction from the side (b.
USSR), as well as the countries of the West.
But this is unlikely to stop Moscow and Pyongyang, ” writes the Japanese newspaper Tokyo Shimbun.
The newspaper cites the words of Deputy Prime Minister of the Russian Federation Marat Khusnullin that the DPRK has already sent an official request to send its workers to the Donbass.
“The North Koreans are hardworking and highly productive, ” Khusnullin explained and expressed hope for the early adoption of North Korean workers in the DPR and LPR.
There is also an explanation of the RF Ministry of Foreign Affairs in this regard.
Moscow ’ s position boils down to the fact that the sanctions resolution of the UN Security Council on North Korea, adopted in 2017, restricts the use of North Korean workers by other countries, but the republics of Donbass “are not members of the UN, so there are no problems. ”
Marat Khusnullin
Daria Antonova © IA REGNUM
The idea of using North Korean workers is quite feasible.
Cho Han Bom, a senior fellow at the South Korean Unification Institute, said: “Russia now lacks the manpower to ensure the restoration of Donbas.
For both sides, this would be an ideal partnership.
Among other things, Donbass is known as a center for the production of building materials, including metal products. ”
The work of North Korean workers abroad for Pyongyang, among other things, is an important source of foreign currency.
According to existing data, before the UN Security Council imposed sanctions against the DPRK, the republic sent from 50 thousand to 100 thousand workers abroad and annually received about one billion dollars in the budget for their work.
Approximately the same number of workers of the DPRK plans to send to the Donbass.
According to Cho Han Bom, this could give Pyongyang between $1.5 billion and $2 billion a year in compensation for the labor of its workers in the region.
“For North Korea, this would be a very successful deal in the face of the country ’ s very difficult economic situation. ”
According to the expert, while the United States, South Korea and other countries are strengthening alliances to deter North Korea, the expansion of multifaceted ties with Russia “may even lead to increased military cooperation between them to promote weapons modernization. ”
Honoré Domier.
The workers
On the prospect of rapprochement of the DPRK with Russia against the background of a special operation in
The USSR Japanese edition of Yahoo News Japan warned back in May of this year.
It was noted that at the UN General Assembly about 140 member countries of the organization voted for the resolution condemning the Russian special operation on the territory of the former.
Ukrainian SSR.
Many countries with friendly relations with Russia, such as China, India, Cuba, Iran and Vietnam, abstained in the vote.
It is well known that North Korea, along with Russia, Belarus, Syria and Eritrea, voted “against ”.
At the same time, the DPRK was the only country in Asia (48 countries) that unequivocally opposed the resolution.
Then the Permanent Representative of the DPRK to the United Nations Kim Sun in his speech at the UN General Assembly, before speaking out against the resolution condemning Russia, made a big statement, which, in particular, said: “The root cause of the crisis [in the territory of the former Soviet Union] is the same.
Ukrainian SSR] is a complete disregard by the United States and the West of Russia ’ s legitimate demands for its comprehensive security.
At the same time, the United States and Western countries brazenly pursued a policy of expanding NATO eastward and deployed an offensive weapons system in Eastern Europe.
This was the reason for the opposition from Russia. ”
Yahoo News Japan noted that on February 13, that is, before Russia began its military special operation, the pages of the official website of the Ministry of Foreign Affairs of the DPRK posted an article “Shoulder to shoulder with Russia ”, which claimed that the United States is unilaterally expanding NATO and increasing the military threat against Russia.
On February 26, a day after the start of the special operation, the DPRK Foreign Ministry justified it, saying that it was carried out “to protect those who were oppressed [by the Kiev regime] and subjected to genocide. ”
Two days later, on February 28, the DPRK, through its Foreign Ministry, severely criticized the West, stating: “The origins of the conflict lie in the hegemonic policy of the United States and the West, which by coercion and violence force other countries of the world to participate in it. ”
NATO
Alexander Gorbarukov © IA REGNUM
There are also words of condemnation by Pyongyang of the policy, in fact, of military intervention of the United States and other NATO countries in the conflict on the territory of the former Soviet Union.
Ukrainian SSR.
Yahoo News Japan wrote: "Regarding the decision of the United States and NATO countries to provide military assistance to [the Kiev regime], North Korea states:" The collusion of the United States and NATO countries to provide (b.
The Ukrainian SSR) of a huge amount of military equipment and equipment is aimed at drawing these countries into a military conflict with Russia, into a war to deplete and weaken Russia.
It is noteworthy that in this material the point of view of Russia was presented that “logistic centers and routes of supply of Western weapons (to the Kiev regime. – A. K.) on the whole territory [b.
Ukrainian SSR] will be a legitimate military target of the Russian armed forces. ”
To confirm that the leadership of the DPRK really “stands shoulder to shoulder with Russia ”, was, for example, published by the government newspaper“ Minyu Joseon ”, the body of the Cabinet of Ministers and the Supreme People ’ s Assembly, on March 17, 2022, an article in which it was noted: “Today, the peoples of the DPRK and Russia are taking joint steps to strengthen mutual support and solidarity on the way to crush the power of the imperialists and defend their independence.
Both countries are taking equal steps in securing their sovereignty and further strengthening the ties of friendship and good neighborliness. ”
On April 25, the central official organ of the Central Committee of the WPK, Nodong Sinmun, published an editorial entitled “Developing Traditional Korean-Russian Relations Aimed at a Bright Future ” to mark the third anniversary of Kim Jong-un ’ s official visit to Russia.
It states: “The mutually beneficial support and solidarity of our countries in the international arena has increased more than ever.
We express our full support and solidarity with the just struggle of the Russian people for their sovereignty, for their legitimate security interests and national interests. ”
It is hoped that the Russian people close to us, under the right leadership of President Putin, will overcome all the challenges and provocations that he faces and succeed in building a developed and cooperative Russia.
Meeting of Vladimir Putin with Kim Jong-un.
25.04.2019 г.
Official website of the President of Russia
It would be possible to continue quoting the North Korean central publications, which declare the firm solidarity and support of the leadership and people of the DPRK of Russia and the people ’ s republics of Donbass, which entered into a decisive battle with the US and its minions, including NATO countries, Japan and others, claiming hegemony in the world.
In this situation, it seems absurd and unacceptable to continue following the policy of sanctions hostile to the DPRK, imposed on Russia contrary to its interests.
The moment has come when Moscow and, I would like to believe, Beijing will firmly declare at the UN to withdraw from anti-Korean sanctions and include the DPRK in the united front of the struggle of freedom-loving peoples against imperialism and neo-colonialism.

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Coffee culture in North Korea
# Developments on the Korean Peninsula l 2023-11-22
Developments on the Korean Peninsula
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"Black as the devil, hot as hell, pure as an angel, sweet as love": this is how French politician Charles Peregor described coffee.
Many people choose to have coffee with some baked goods for breakfast, and it is common to see people buying their favorite coffee on the way to work.
According to a 2020 survey, South Koreans consume 367 cups of coffee annually, the second highest in the world after France.
It is easy to understand why South Korea is called the “Republic of Coffee. ”
So what about North Korea?
It is not common to find the word "coffee" in North Korean literature.
In a novel titled Eternal Affection by North Korean author Ri Hee Ryun, she describes coffee as follows:
E.J. Sun, professor at the Korean Institute for National Unification:
Coffee rarely appears in North Korean literature.
Morning coffee is expressed in the context of the former Soviet Union as a country-specific culture there.
When the events take place in a capitalist society or in Japan, coffee is portrayed as the corrupt ’ s favorite drink.
If a North Korean drinks it, he is portrayed as someone who corrupts society.
Remarkably, coffee has appeared in North Korean literature.
The phrase "sweet but bitter, bitter but sweet" describes exactly the taste of instant coffee in South Korea.
North Korea vehemently criticizes things that taste weird, criticizes the behavior of power-aspirants who pursue foreign habits, and compares it to coffee.
Since the 1990s, a culture of enjoying coffee has formed among the upper classes of North Korean society, including former leader Kim Jong Il and senior officials, diplomats and those sent abroad.
Kim Yong Nam, the former chairman of the Supreme People ’ s Assembly, liked to eat milk, butter, bread and coffee for breakfast.
But in North Korea, coffee isn ’ t just a subject of personal preferences, it ’ s described as “a taste that symbolizes capitalism. ”
"E.J. Sun":
Cafes are places where someone meets other people.
It initially emerged as a modern space that increases opportunities for information exchange between visitors.
It was the French capital, Paris, that turned cafes into places of dialogue and discussion, and then the rise of capitalism gave rise to an entirely new type of consumption space, such as roadside cafes in cities.
In North Korea, which rejects capitalism itself, the coffee consumed in these coffeehouses is associated with the “decadent ” culture of capitalist society.
According to a report by the International Coffee Organization, North Korea's coffee imports increased markedly in the first decade of the 21st century.
From 1990 to 1999, North Korea imported less than 1,000 bags of coffee a year, weighing 60 kilograms.
But imports began to increase in the 2000s, and by 2012, they were importing an average of 19,000 bags of coffee a year.
A cup of coffee generally contains 7 grams of coffee beans, so it can be estimated that North Koreans consume only about 7 cups of coffee per person per year.
This amount has increased since the 1990s, but is still very small, compared to other countries, where per capita coffee consumption in North Korea is only 1 in 40 compared to South Korea.
Coffee shops have gradually started in North Korea since Kim Jong Un came to power.
In 2012, Kim Jong-un visited the Sunrise restaurant after it opened on Chang Joon Street in Pyongyang.
North Korean media also showcased places where citizens could drink coffee.
"E.J. Sun":
If North Koreans want to drink coffee, they can go to restaurants, soda shops or tea cafes.
The Sunrise restaurant, where Kim Jong Un drank coffee, is famous for its unique and delicious coffee taste.
Local media say visitors can have friendly conversations in a good atmosphere at the cafe, which is located on the sixth floor of the Hae Dang Hoa service complex, which includes restaurants, shops, a water park, a hair salon and a gymnasium.
The cafe offers many different types of coffee, tea, juices and sweets.
The soft drink shop Man Su Kyu, located on the banks of the Pu Tong River, is famous for its distinctive petal shape; it is also known for its cozy and elegant café.
There is also a café on board the Rainbow cruise ship on the Teidong River where cappuccino and mocha are served.
North Korea has developed several tourist routes to attract foreign tourists and expand its tourist market.
The tourist route between Pyongyang and Wan San is one of them.
Shen Byeong Kom Kang, located on the way from Pyongyang to Wan San, serves cappuccino, espresso and mocha, as well as Kang Ryong ’ s green tea, which is promoted as an export commodity.
Yuri Tours, a U.S. company that organizes tours to North Korea, featured four coffee shops worth visiting in downtown Pyongyang on its 2013 blog, “Coffee in North Korea, ” noting that a cup of coffee costs between $3 and $4.
This is a huge amount considering the prices in North Korea.
Cafes are mostly frequented by the new rich, senior officials of the country and young people who have dates.
Coffee was once the preserve of the upper class in North Korea, but it was the Kaesong industrial complex that spread coffee among the general public in the North.
South Korean companies in the inter-Korean industrial zone were distributing choco pi snacks to North Korean workers there.
The chocolate cake stuffed with marshmallow was very popular among workers, as was the instant coffee produced in South Korea.
A bag of instant coffee contains coffee powder, sugar and cream, enough to prepare one cup.
"E.J. Sun":
One of the advantages of instant coffee is that it provides a person with caffeine and sugar quickly.
Dieters can enjoy another product that contains half the amount of sugar to reduce calories.
There are also distinctive coffee blends with an enhanced flavor.
The instant coffee blend combines bitter, sweet and salty in one package.
This is the best thing about instant coffee.
North Korean citizens are said to have loved the South Korean coffee blend, which in the North was called "coffee finger", as it was considered a rare and valuable snack so much that it was served to guests or as rewards.
Even after the Kaesong Industrial Complex closed in 2016, South Korean coffee products were traded in the North ’ s private markets, called Jang Ma Dang, in line with the steady increase in citizens ’ purchasing power.
The growing popularity of instant dried coffee has led street vendors to sell it.
North Korea is said to be producing its own instant coffee.
A North Korean YouTuber offers red ginseng coffee on her channel, which looks like South Korea ’ s instant coffee mix.
North Korea has created its own brand of instant coffee, Sambok.
"E.J. Sun":
Sambok coffee, produced in Pyongyang, looks similar to South Korean instant coffee, which the North Koreans call "coffee finger"; it tastes similar to South Korean products.
Since early 2016, Sambok coffee has been distributed in major cities such as Pyongyang, Shin Oi Ju and Kaesong, and red ginseng coffee Kaesong Koryo is promoted on the North Korean foreign trade website.
The medicinal properties of red ginseng have been added to the coffee and are therefore effective in relieving mental and physical fatigue.
Red ginseng is a special export product launched with confidence by North Korea, and coffee and milk have been added to the red ginseng in Kaesong Koryo coffee to produce this distinctive coffee blend.
For North Koreans, it has become normal to serve coffee to guests at home and hold meetings while drinking coffee.
Previously, only some high-ranking officials enjoyed coffee.
"E.J. Sun":
Another way to measure the popularity of coffee is to see how many types of coffee-flavored beverages have been produced in North Korea.
The milk coffee produced by the Eun Ha Tae Sung Food Factory sells well.
Another plant based in Pyongyang manufactures various dairy products, including coffee-flavored milk.
The variety of coffee-flavored beverages available in the market shows just how popular coffee is there.
But on the other hand, Google Maps shows that famous cafes in Pyongyang are temporarily or permanently closed for the time being.
It ’ s hard to know exactly what Google Maps ’ algorithm is, but cafes don ’ t seem to run smoothly nowadays.
The difficulty of importing coffee may be one of the reasons.
North Korea also tends to focus on locally produced tea products.
For these reasons, the coffee situation is no longer the same as before, but I don ’ t think coffee will completely disappear in North Korea as it is starting to open its borders again and needs to meet the demand of foreign tourists.
So I think North Korea will continue to produce coffee-flavored products.
In this cold winter, many crave a cup of hot coffee.
When will people from the two Koreas be able to exchange coffee products and eat them together?
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When it comes to skincare, we've all been guilty of falling for the lure of beautiful packaging and extravagant formulas.

But, slathering on an expensive cream or indulging in a treatment that promises to renew your skin like nothing that's come before is all very well until you discover the product doesn't work or worse, aggravates your skin. That's where unsexy skincare products triumph.

It seems like a new must-have product is launched everyday but some are experiencing the side effects of incorporating too many steps into their routine. Inflammatory conditions like perioral dermatitis, which Hailey Bieber recently opened up about, are on the rise but most of us think we're helping the skin by adding in even more products like acid toners, face masks and essences.

Skincare addicts are catching on to the pros guidance of stripping back your routine though, as views of 'unsexy skincare' on TikTok have shot up recently by 103.57%.

READ: What is Botox in a bottle? 7 best serums to shop now

MORE: How to look less tired: facialist-approved hacks for brighter, energised skin

Why is unsexy skincare popular?

Consultant dermatologist Dr Alexis Granite explains why so many are making the switch: "Too many ingredients can cause the skin barrier to become compromised, leading to skin irritation and potentially skin allergies."

But, where to start? "For a simplified skincare regime, I would start by paring down to general products rather than ingredients per se. A basic skincare routine should include a cleanser, moisturiser and sunscreen," says Dr Alexis. "These are the essential building blocks."

How we chose:

  • Performance and personal testimony: The buys chosen below are products that I (Hello! Fashion's Deputy Beauty Editor Emma North) personally highly rate.
  • Ingredients: After scrupulously testing a range of unsexy skincare, I have picked out the formulas that deliver hydration, are hypoallergenic and non-irritating formulas that feel lovely on the skin.

Hello! Fashion shares the best unsexy skincare products to shop now:

  • Best unsexy skincare products

    Moisturising Cream

    CeraVe

    Key Ingredients

    Ceramides, of course.

    What we love:

    • Contains CeraVe's three essential ceramides
    • Contains hyaluronic acid
    • Unscented
    • Non-greasy

    What we don't like:

    • Nothing, we love this!

    If you're after a no-frills, does exactly what is says on the tub body cream, look no further. It's non-greasy, non-sticky and keeps skin moisturised for days. It's a total gamechanger for flaky, dry skin.

  • Gentle Skin Cleanser

    Cetaphil

    Key Ingredients

    Niacinamide, glycerin and panthenol.

    What we love:

    • Suitable for even the most reactive skin
    • Gentle, non-foaming formula
    • Unscented

    What we don't like:

    • Nothing, we love this!

    When cleansers are irritating your skin or leaving it feeling dry and stripped, swap to this. The holy grail of simple, unsexy cleansers and Hello! Fashion Deputy Beauty Editor Emma North's favourite.

  • Original Protecting Jelly

    Vaseline

    Key Ingredients

    Triple purified petroleum jelly.

    What we love:

    • Hypoallergenic
    • Great for protecting the skin barrier
    • Unscented

    What we don't like:

    • It does feel greasy
  • Vitamin C Daily UV Brightening Fluid Invisible SPF 50+

    Garnier

    Key Ingredients

    Vitamin C, hyaluronic acid and peptides.

    What we love:

    • Sheer and no white cast
    • Lightweight
    • Hydrating
    • Great as a makeup base
    • High protection

    What we don't like:

    • A small tube
  • Nappy Care Ointment

    Bepanthen

    Key Ingredients

    Provitamin B5

    What we love:

    • Forms a protective barrier on skin
    • Unscented
    • Water in oil formula

    What we don't like:

    • It might look strange applying it to your lips in public
  • Moisturising Shower Gel

    Sanex

    Key Ingredients

    Prebiotic complex and glycerin.

    What we love:

    • 0% sulphates
    • Gentle on skin
    • Lathers nicely
    • Smells fresh and clean but not overpowering

    What we don't like:

    • Nothing, we love this!
  • Aquaphor Soothing Skin Balm

    Eucerin

    Key Ingredients

    Glycerin and panthenol.

    What we love:

    • Fragrance and preservative free
    • Suitable for use all over body and face
    • Soothing

    What we don't like:

    • A little greasy

Why you should trust me:

Emma is Hello! Fashion’s Deputy Beauty Editor. Focusing on all things hair, makeup and skin related, there's not a foundation she hasn't tried nor a cleanser that hasn't graced her bathroom. When not writing about beauty, you’ll often find her trawling the Beauty Halls of Harrods, seeking new launches and discovering the latest formula developments.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

This report aims to analyze the factors contributing to its rise, including its unique philosophy, distinctive features compared to Western skin care, reasons for its international success, and the marketing strategies employed by Korean brands.

Title:

Content: ‘ Show of the Eight ’ is a new Korean drama that exposes the brutality of capitalism
Producers invest in the success of dramas or real events and exploit them to ensure more viewing, so did the creators of the platform Netflix when they decided to launch the Korean series "The 8 Show" (The 8 Show), which at first glance seems to be a dissident but acting from the series "Squid Game" (Squid Game), which achieved a spectacular success years ago.
However, despite the spin in the orbit of an idea that may seem repetitive, the work succeeded in occupying the first place of the most watched drama in many countries for weeks in a row, proving the validity of the producers' intuition and bet that this is what the audience wants to watch, and the question remains, what makes the taste of the viewers tend to all this violence and aggression?
Wealth for your time.
"Show of 8" is a short drama series of only eight episodes, about eight common worker strangers who are all heavily indebted and on the verge of committing suicide in order to get rid of that unbearable financial burden.
Before they have a chance of not promising them to get out of this predicament forever, all they have to do is share the stay together in a strange apartment complex and the longer everyone survives, the more money they get in the end and of course they can withdraw at any time, but the withdrawal of one person means the end of the competition and the loss of everyone.
A struggle for power.
It may seem simple, but over time, it gets weirder, as participants quickly discover that the floors are unequal and do not have the same potential or size of financial gain, igniting resentment among the heroes.
Things get even more complicated when players realize that the time they have increases only if they offer something that interests or likes the competition.
The powerful and the most evil seek to stay in the seat of power, using the weak to make brutal and bloody offers to increase time.
Although the weak decide after a period of solidarity and dissent to bring about an internal revolution, things continue to go bad with the insistence of some to continue despite everything that is happening, which happens in conjunction with many unexpected surprises and sharp and dramatic twists.
The most evil.
But the best is dramatic.
Despite all the violent and psychologically harmful scenes, the work succeeded in achieving a high viewership thanks to the tremendous thrill of the story, as well as the ability of the heroes to portray their characters brilliantly, especially actress Chun Woo Hee, who lived on the eighth floor, who was able to anger all viewers because of her mastery of the role and the funny that she was not the first candidate for it.
The disadvantage of the series' creators was their failure to connect the audience with the original characters, because the introduction that introduced them to each character at the beginning of the episodes was not enough to know the background of the heroes, their motives or sympathy with them.
This sympathy, however, arose for other reasons related to the hierarchy under which the heroes fell within the challenge itself, and the fact that some had to endure the disadvantages of class division without others.
Are we having a second season?
According to director Han Jae Rim, work is, on the one hand, an indirect critique of capitalist brutality, and on the other, a dramatic and different attempt to explore the very dark and primitive insides of the human psyche, especially when confronted with inequality of opportunity and the possibility of exploiting it to its advantage.
As for a new part coming after the success of the current season, he said it was not impossible, but it was still just a possibility.
This is confirmed by the end of the work, which shows one of the survivors of the building while a screenplay of the same title is presented to an executive who in turn is enthusiastic about the plot and ends the dialogue, saying such a work may have a second season.
When life is cheap.
"Show of the 8" is not the only Korean series whose idea is based on a dangerous game played by heroes to win and gain something, and despite the simplicity of its rules, their lives may end at a price.
Similar series, which were a huge hit when they premiered Alice in Borderland in 2020, and of course the record-breaking Squid Game 3 years ago, make that theme look like a fertile material for South Korean drama makers.
But more closely, it can be realized that the theme of the games and the surprises they entail are not exactly what is being bet on, although they attract the public in abundance, inasmuch as they wish to expose the ugly face of capitalism, the ugliness of the exploitation of the working classes and the possible consequences of the lack of equity in the distribution of wealth.
The same thing we saw in the 2019 film Parasite, which achieved an Oscar boom, so the format of these works is not only suitable for the Korean audience, but millions of other people in the world can identify with what is happening and find sufficient justification for heroes no matter how brutal or selfish they may be.
Anything for money.
The series brings to mind last year ’ s British documentary, The Contestant, which showcased the experience of a Japanese comedian who appeared in 1998 on a reality TV show that required him to live alone in a small room naked and try to win food and clothes based on lottery coupons.
"Show 8" is a Korean series based on a web comic by Bae Jin Soo titled "Money Game", directed by Han Jae Rim, and starring Ryu Joon Yeol, Park Jong-min, Lee Zoo-young, Choon Woo-hee, Lee Yeol Om, Moon Jeong-hee, Park Hae-joon, and Bai Seung Woo.
This work is suitable for lovers of tension, anxiety and adrenaline-inducing drama, or for lovers of exploring the depths of the human soul and how, if punished, a person may not be virtuous.
However, it is not suitable for those who hate to watch violence or blood, as its events are full of suspense and quarrels, and not without a drama of reflection and questioning.
Source: The Island

Title:

Content: China Defense Policy Indo-Pacific Korea Nuclear Deterrence Security & Defense Security Partnerships

Issue Brief

January 31, 2024 • 9:00 am ET

A US-South Korea alliance strategic memo on deterrence

By Markus Garlauskas and Lauren D. Gilbert

Bottom line up front: Deterrence of North Korean aggression against the Republic of Korea (ROK) is growing increasingly complex and difficult, as North Korea’s nuclear and nonnuclear strike capabilities rapidly expand and as Pyongyang builds its policy justifications for “preventive” escalation. Meanwhile, the actions of the People’s Republic of China (PRC)—and its potential to attack Taiwan—are increasingly likely to further undermine deterrence of North Korean aggression. In light of these challenges, the ROK and the United States should go beyond reinforcing long-standing threats of punishment, and instead build new deterrence approaches to ensure the alliance is: clearly resilient in the face of attack; ready to quickly defeat aggression beyond “provocations” but short of war; and prepared to deter North Korea even during a US-PRC war.

Background: Deterrence faces new challenges, but alliance is reinforcing same approach

There is now strong agreement in the ROK-US alliance that North Korea’s evolving military capabilities and changes to its doctrine pose an increasing challenge to deterrence of North Korean aggression, particularly nuclear aggression or aggression backed by the threat of nuclear escalation.

  • North Korea’s growing ability to strike the United States with nuclear-tipped intercontinental ballistic missiles (ICBMs) is often cited as first among those challenges, particularly as it tests mobile solid-propellant ICBMs suited for “second strike” deterrence. Some South Koreans fear that Washington, seeing the credibility of the threat of nuclear retaliation against US cities increasing, would be reluctant to back South Korea in a military confrontation.
  • Growing North Korean tactical nuclear capabilities also give Pyongyang a wider range of options to threaten South Korea with nuclear attack at a threshold it might believe would not automatically trigger massive US nuclear retaliation. As our contributor, Jung Jae Kwon, has noted, this means that the “alliance must cope with the possibility of North Korea using tactical nuclear weapons in order to achieve military or political objectives without triggering American nuclear retaliation.” Meanwhile, North Korea’s nonnuclear capabilities to launch limited surprise attacks against South Korea continue to improve, as demonstrated by its tests of more capable short-range solid-propellant missiles and its drone incursions, for example.
  • North Korea’s policies and rhetoric also are increasingly signaling its intention to escalate. In September 2022, Pyongyang’s new “Law and Policy” on nuclear weapons laid out a range of scenarios where it would be justified in using nuclear weapons first, including threats to the regime “on the horizon” or to “retake the initiative” in an ongoing conflict. Besides the risk of nuclear strikes, these intentions and capabilities also create a dilemma for deterring limited nonnuclear aggression, particularly ambiguous “gray zone” threats like cyberattacks or incursions with drones. Using nuclear threats as a backdrop, North Korea could escalate aggression against South Korea, calculating that neither Seoul nor Washington would be willing to risk war in response.

Beijing also has been posing new challenges for deterrence of North Korean aggression against the ROK, though this is not acknowledged as openly as the challenges posed by North Korea’s weapons and policies. Beijing has increasingly provided political cover for North Korean provocative behavior, and helped it to evade UN Security Council sanctions, thereby enabling its weapons programs’ advancements. Meanwhile, rising strategic competition between the PRC and United States means that the alliance must be prepared to deter Pyongyang in scenarios where Washington is simultaneously confronting Beijing.

  • As South Koreans including President Yoon Suk Yeol have noted, North Korea could seek to take advantage of a PRC-US conflict over Taiwan with aggression against the ROK.
  • Some American analysts also worry that the PRC could encourage North Korea to escalate as a way to tie down US forces that could otherwise interfere with PRC operations against Taiwan. A recent Atlantic Council study notes that, beyond these scenarios, a prolonged conflict over Taiwan is still likely to spread to engulf the Korean peninsula.

In the face of these challenges, though ROK and US leaders are visibly working to strengthen deterrence, they are doing so in ways that may not directly address the evolving nature of these threats—and that could just incentivize North Korea to escalate first in the event of a crisis. So far, the primary solution to increased deterrence challenges has been to reinforce existing approaches: strongly reemphasizing “deterrence by punishment”; bilaterally warning that any nuclear attack on the ROK would result in the “end of that regime”; and by publicizing deployments of US strategic military assets to the peninsula like ballistic missile submarines and bombers. Meanwhile, Seoul’s officials continue to threaten preemption, regime decapitation, and “massive punishment and retaliation.” Though such statements and displays may be reassuring to the ROK domestic audience, such threats:

  • May not outweigh the incentives North Korea has to escalate first, even to tactical nuclear strikes, in a confrontation or conflict where it believes the regime’s survival is already at stake.
  • Do not close a potential gap in the credibility of the alliance’s response options at levels short of full-scale war—if North Korea escalates beyond typical provocations while leveraging the threat of nuclear escalation to discourage a strong and unified alliance response.
  • May lack credibility in the context of a US-PRC conflict, if North Korea believes that the ROK-US alliance is unprepared to confront North Korea during a PRC-US conflict.

Recommendations to strengthen alliance deterrence with new elements

Many ROK and US experts and former officials agree on the need to strengthen alliance deterrence.

  • As former commander of US Forces Korea, Gen. (US Army, retired) Curtis “Mike” Scaparrotti notes: “The steady expansion and growing lethality of North Korea’s nuclear capability and their recent declarations of first use nuclear policy, coupled with the US-PRC tensions in the broader Indo-Pacific region, present an extremely complex security environment—one that has not been fully addressed by the Alliance.”
  • From the perspective of Sang Hyun Lee, president of the Sejong Institute and a former ROK government official: “North Korea’s increasing nuclear weapons capabilities pose an existential threat to the ROK, and South Koreans consistently support the development of their own independent nuclear weapons capability . . . but this is not yet politically feasible. The most realistic option for now is for the alliance to strengthen both US extended deterrence and South Korea’s own nonnuclear deterrence.”

To strengthen deterrence in the context of these factors, the alliance should visibly:

  • Ensure the resilience of alliance military forces to reduce any perceived vulnerability to surprise attacks and limited nuclear attacks—thereby decreasing North Korea’s incentive to escalate first.
  • Enable alliance readiness to quickly counterattack against limited North Korean aggression without the need to take the risk of transitioning to a full-scale war footing.
  • Counter Beijing as an enabler of North Korean aggression by demonstrating preparedness to deter and defeat North Korean aggression even during a US-PRC conflict.

Ensure resilience of alliance military capabilities to surprise attacks and tactical nuclear attacks: To ensure ROK-US military capabilities on the Korean peninsula do not appear vulnerable to North Korean escalation—particularly tactical nuclear attacks—the alliance must take visible steps to improve its resilience. To this end, the alliance should:

  • Ensure that key elements of South Korean military forces and US Forces Korea (USFK) are more survivable to reduce their perceived vulnerability to a surprise attack. This should include improved active countermissile and counterdrone defense measures, but also improved passive defense measures such as hardening, dispersion, and deception. Reducing perceived vulnerabilities of fixed command and control facilities is particularly critical to avoid North Korea thinking that a surprise attack, with or without nuclear weapons, would be sufficient to cripple the alliance’s ability to command and control its forces. Ensuring the visible readiness and dispersion of land- and sea-based mobile missile forces on and around the peninsula could also be key to ensuring that Pyongyang does not believe neutralizing alliance bases in surprise attacks would be sufficient to prevent effective strikes on key targets deep inside North Korea.
  • Establish the clear preparedness of the alliance to respond to and overcome North Korean tactical/limited nuclear attacks. The new ROK-US Nuclear Consultative Group and associated alliance mechanisms can strengthen deterrence by helping to make it clear that a North Korean nuclear attack will not politically or militarily defeat the alliance. These mechanisms should aim to ensure that nuclear responses to North Korea will take place in an alliance framework of close coordination between the ROK and the United States that accounts for potential nuclear strikes and responses, demonstrating to Pyongyang that it cannot expect to divide the alliance’s leaders or disrupt its military operations through either the threat or employment of nuclear weapons. The alliance should also periodically conduct its annual exercises in scenarios where North Korea launches a nuclear attack, as the November 2023 Security Consultative Meeting communiqué noted is already under discussion. At the tactical level, ROK and USFK units should regularly and visibly train to continue to operate effectively in nuclear-contaminated environments.

Enable quick, combined, and calibrated alliance military responses short of war: To prevent North Korea from seeing a gap in alliance response capability in situations beyond an ROK-only provocation response but still short of a full-scale war that would risk a nuclear exchange, the alliance must show it can fight and win a limited military exchange without transitioning to the wartime ROK-US command and control posture. As a recent Atlantic Council study described, the requirement is for “quick, combined, and calibrated” responses: quick enough that they can be executed without considerable delay for additional preparations; with combined ROK-US military forces operating together instead of ROK or US forces operating unilaterally; at an appropriate level of intensity that is neither so weak as to essentially hand a victory to Pyongyang but not so disproportionate as to run an unacceptable risk of triggering nuclear retaliation. To make this possible, the alliance should:

  • Establish, regularly exercise, and display a standing operational military headquarters with the authority, responsibility, and capability to control an ROK-US alliance military response to a limited scenario short of war. This headquarters would lead the response to North Korea in scenarios where activating the full wartime ROK-US alliance military structure would be excessive but where Seoul and Washington agree a small-scale unilateral ROK military response is insufficient.
  • Ensure and demonstrate the day-to-day readiness of ROK and US standoff precision-strike capabilities to respond decisively to any surprise limited North Korean aggression. These conventional precision-strike assets should have the clear ability to rapidly destroy targets deep within North Korea without having to take escalatory and time-consuming measures to defeat North Korean air defenses, meaning these would be airstrikes by stealth aircraft from “standoff” ranges or missiles from land- or sea-based launchers. The targeting of these strike assets should be able to be rapidly tailored to the situation based on bilateral guidance from the national leadership rather than, for example, a list of predesignated targets for “massive punishment and retaliation.” This would require their connection with alliance command, control, communications, and intelligence capability to enable effective allied short-notice counterstrikes. At the same time, the alliance’s language and drills should focus on implementation of calibrated responses so these strike assets can be used reliably when needed but without automatically generating escalatory dynamics and creating a “use-it-or-lose-it” dilemma for the Kim regime and its nuclear arsenal.

Countering Beijing as enabler of North Korean escalation: To prevent a PRC-US military confrontation from undermining deterrence of North Korea, Seoul and Washington must clearly show that they are prepared for such a scenario. Further, they should also work to convince Pyongyang that a US conflict with the PRC is not a moment of opportunity and convince Beijing that encouraging Pyongyang to open a “second front” in Korea would backfire. To make this possible, the alliance must overcome its aversion to discussing such “sensitive” issues as part of the normal public discourse on alliance military preparations and training, and instead the alliance should:

  • Explicitly acknowledge that the alliance must prepare to deter, and if necessary, defeat North Korean aggression and adventurism in the event of a PRC-US conflict. ROK-US alliance military forces already explicitly prepare and train to deter, and if necessary, defeat a North Korean attack against the ROK in isolation. Meanwhile, the threat of PRC aggression is the explicit “pacing threat” for which the US military prepares to deter, and if necessary, defeat. Yet, the alliance has still not explicitly acknowledged that it must prepare for both at the same time.
  • Normalize including scenarios of deterring and defeating North Korea during a PRC-US conflict in routine alliance activities. This includes making such scenarios part of periodic tabletop exercises and other elements of the alliance defense readiness and military training programs. Such normalization would also include making this topic an acknowledged part of normal ROK-US dialogues on deterrence and military preparedness, such as during the annual ROK-US Security Consultative Meeting and Military Committee Meeting.

Ensure preparations to deter and defeat North Korea during a PRC-US conflict have wide involvement and are clearly communicated publicly. Even presuming that the alliance could fully and comprehensively prepare militarily for such scenarios quietly and secretly, it would not do much for deterrence if the intended audience cannot see enough to learn that such preparations are robust, in earnest, and have political backing in Seoul and Washington. The alliance need not be explicit about how such a situation would be handled, particularly not in public: some ambiguity on specifics could even be helpful for deterrence. However, to deter simultaneous conflicts with the PRC and North Korea, Beijing and Pyongyang must be fully convinced that the alliance is politically and militarily ready to deal with such a scenario.

About the authors

Markus Garlauskas is the primary author and director of the Atlantic Council’s Indo-Pacific Security Initiative, housed in the Scowcroft Center for Strategy and Security.

Lauren Gilbert is the co-author and deputy director of the Indo-Pacific Security Initiative.

Jung Jae Kwon is a contributor and PhD candidate at the Massachusetts Institute of Technology’s Department of Political Science and Security Studies Program. He is currently a Stanton Nuclear Security Research Fellow at the Project on Managing the Atom and the International Security Program at Harvard Kennedy School’s Belfer Center.

The research for this policy memorandum was made possible by the support of the Korea Foundation, but it represents the views of the authors rather than those of the Korea Foundation, the Atlantic Council, or any government entity.

Related content

Indo-Pacific Security Initiative

The Indo-Pacific Security Initiative works with US, allied, and partner governments and other key stakeholders to shape strategies and policies to mitigate the most important rising security challenges facing the region, including China’s growing threat to the international order and North Korea’s destabilizing nuclear weapons advancements. IPSI also addresses opportunities for cooperation in the region, such as transforming regional security architectures, harnessing emerging technologies, and developing new mechanisms for deterrence and defense cooperation.

Image: Intercontinental ballistic missiles (ICBM) are driven past the stand with North Korean leader Kim Jong Un and other high ranking officials during a military parade marking the 105th birth anniversary of country's founding father Kim Il Sung, in Pyongyang April 15, 2017. The missiles themselves were shown for the first time inside a new kind of canister-based launcher on Saturday. The trucks upon which they are mounted are originally designed to move lumber. REUTERS/Damir Sagolj

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Content: Japanese and Korean Beauty Makeup Recommendation ｜ The reporter revealed the one-day beauty procedure! Using this pen to create a charming eye
Author: Zhu Jiaxi
Published: Updated:
[Japan and Korea beauty 2024 / Beauty Unbox] It is definitely not easy to maintain your skin, and with the relationship of work, you should show people in the best condition every day.
Therefore, with the time, skin care and beauty steps continue to increase, "01 Girls" editorial department for everyone to open a day of beauty trip, in recent years love the Japanese and Korean makeup, but also share the daily love of Japanese and Korean goods, most of which are very popular products.
Japanese and Korean skincare products
Japanese and Korean beauty products ｜ Skin care articles (photo by Zhu Jiaxi)
Japanese and Korean beauty recommendations | Editorial Daily Skincare Step 1. Cleansing
It has been mentioned in different articles that the author used to clean and exfoliate the skin first when making makeup, so that the skin is more absorbed, and at the same time, improve the smoothness of the skin, so that the makeup is more comfortable.
Japanese and Korean Beauty ｜ Tatcha Cleansing Toner 150ml HK $520
Contains fruit extract AHAs, vitamin B3, wild rose and Artemisia japonica extract, which can even the skin tone while balancing the secretion of oil.
Japanese and Korean beauty recommendations | Editorial Daily Skincare Step 2. Moisturizing
After the makeup is maintained for a period of time, it is easy to be taken away a lot of water due to the air conditioning room or the fan blowing the face for a long time.
This will cause the proportion of water and oil in the skin to be unbalanced, and there is a problem of oil and makeup.
The use of lightweight moisturizing products, and the application of moisturizing cream, can form a water lock layer, reduce the problem of cosmetics due to drying, and absorb the moisture of the skin.
Japanese and Korean Beauty ｜ su: m37 ° Black Tea V Peptide Lifting Essence 50ml HK $720
After patting the toner, the essence is used when the skin is highly absorbent.
The new su: m37 ° serum contains 60 years of exclusive fermentation technology of black tea V peptide, combined with concentrated collagen, peptide and hyaluronic acid, effectively tightening pores, moisturizing and improving skin elasticity.
Japanese & Korean Beauty _ RMK Moisturizer 160ml HK $340
If your skin is dry on the day, you will usually apply a special moisturizing product. RMK moisturizer can target dull skin, inhibit the formation of melanin, and combine with ingredients such as Pear Enzyme Serum and Sage Serum.
Japanese and Korean Beauty ｜ clé de peau beauté 4D Eye Cream 15ml HK $2,100
Loved the eye cream recently!
Easy to absorb, it has a lifting effect after use, which makes the eyes look more beautiful. Contains 5x high concentration of LEMPUYANG extract, and adds citrus peel extract to help brighten the skin around the eyes and improve the signs of aging.
Japanese and Korean beauty recommendations | Editorial Daily Skincare Step 3. Daily care
After makeup removal every day, a lot of care will be performed. First, use toner to clean the residual makeup, and then choose different masks according to the needs of the skin to moisturize the skin.
In addition to the face, the lips are also prone to dry, so the lip film is applied before going to bed to make you feel comfortable while sleeping.
Japanese and Korean Makeup Recommendation ｜ MENOKIN 30 Seconds Free Bubble Cleansing Mask HK $220
After a day of cleansing, a mask is used to further cleanse and repair and moisturize the skin.
MENOKIN, a Korean skincare brand, has also launched a wash-free mask, which can squeeze out bubbles with a gentle press, and then turn into liquid and penetrate into the skin.
Using patented microbubble technology, the mask allows the essence to be brought into the skin for calming, anti-inflammatory and moisturizing effects.
ATORREGE AD + Moist & Calming Mask HK $330 / 5pcs
Especially suitable for changing seasons and sensitive seasons, the ATORREGE AD + Mask is formulated by a Japanese pharmacist and contains a high concentration of moisturizing and soothing ingredients, which can relieve sensitivity, quickly moisturize, anti-inflammatory, rejuvenate and skin.
The mask paper is also made of organic natural anti-allergy cotton to reduce the burden on the skin.
ATORREGE AD + Moist & Calming Mask
Japanese and Korean Beauty ｜ LANEIGE Moisturizing Lip Mask 20g
Apply lip balm or lip mask before going to bed to reduce the dryness of water loss during sleep.
Because the lack of water will not lick the lips, resulting in more lip lines and easy to become drier, so it will always moisturize the lips. LANEIGE lip film can protect the lips for a long time, feel moisturized, and have a slightly shiny, watery feeling.
Japanese and Korean beauty recommendations | Editor Daily Skincare Step 4.
In addition to applying skincare products, the body should also be healthy, so that no matter whether it is skin care or weight loss, it can be done with less effort.
In order to get more nutrients every day, you will prepare products to make yourself healthier.
Japanese and Korean Beauty ｜ HABA Whitening Beauty 50ml HK $330 / 10pcs
Contains 17% grape and Hokkaido blue indigo extract, combined with polyphenols, vitamin C and collagen peptide and other beauty ingredients, the taste is sour and sweet, easy to eat, continue to help maintain the skin.
Japanese and Korean beauty recommendation _ HABA Moisturizing Beauty (photo by Zhu Jiaxi)
Japanese and Korean Beauty ｜ HABA Gummies HK $110 / 30 Softgels
For women, iron is very important and can also add facial breath.
Gummies are grape-flavored, easy to eat, and centered on hemoglobin iron, which is easily absorbed by the stomach, along with vitamin C, which provides nutrients to the body. Vitamin B12 and folic acid also help to form red blood cells.
Japanese and Korean Cosmetics
Japanese and Korean beauty recommendations | Daily Makeup Step 1. Makeup
This spring and summer makeup keyword, I believe is the sense of transparency, using the slight gloss on the face to create a crystal clear feeling of beauty. Although the main focus is on thin, but in fact, there are many layers to be covered, such as sun protection, primer, foundation, concealer and powder, etc., everything can not be given up!
To create a flawless feeling of temperament.
OLENS MISTY 1 Day Contact Lens HK $138 / 10pcs
It can improve the brightness of your eyes, and at the same time, it has a slightly wider coloring diameter than the pupil, which makes it feel like a natural big eye.
Recently selected is the same model of NewJeans, the radian fits the eyes, and naturally does not boast, can be worn for a long time, still does not feel dry or uncomfortable, very easy to use.
Japanese and Korean Beauty ｜ OLENS MISTY 1 Day Contact Lens (photo by Chu Ka-hei)
Japanese & Korean Beauty ｜ ANESSA UV Emulsion SPF50 + PA + + + + 30ml HK $240
In the sunny summer, when you make up, you will first apply a layer of sunscreen to increase the effect of sun protection and reduce the formation of color spots.
This sunscreen cream is light and refreshing, and contains the revolutionary and original "Sun Dual CareTM" light filter technology, which can effectively block UVA and UVB, and filter the beneficial spectrum of sunlight into the skin energy, just like the beauty color treatment, the bottom, helps to reduce fine lines, improve skin elasticity, and restore the skin ’ s firmness and fullness.
Japanese and Korean Beauty ｜ ALBLANC Sunscreen SPF50 + PA + + + + HK $230
In addition to the face, the body also needs sun protection to reduce harmful light from the skin.
The new ABLANC sunscreen is rich in moisturizing ingredients such as Neem seed essence, Eucalyptus essence, Herbal Aloe essence, Ginseng essence and other moisturizing ingredients, plus the anti-stain active ingredient Chamomile ET, can repair the skin.
Its efficacy is also long-lasting, anti-sweat and waterproof, and the anti-friction force is strong enough to not fall off.
Japan & Korea Beauty ｜ su: m37 ° Vegan Mattress Foundation SPF50 + / PA + + + 13g + 13g (Refill) HK $380
Due to the frequent use of makeup, a lot of cosmetics will be used, so we must use some mild nature and less burden style to balance the skin state.
su: m37 ° is a vegan formula with 10 years of fermentation ingredients Tru-Active, combined with a light bonding polymer, which allows the foundation to closely fit the skin at body temperature, enhancing gloss and staying power.
Japanese and Korean Beauty ｜ su: m37 ° Vegan Mattress Foundation (photo by Zhu Jiaxi)
shu uemura unlimited concealer set HK $425
Personally, I like the color of shu uemura, which is very suitable for Asian people.
This palette is also very convenient, can cover the pouch, dark circles and acne marks, but also enhance the feeling of fullness, the effect is natural and harmonious, and the paste is also suitable for carrying, not afraid of dirty problems.
Japanese and Korean Beauty ｜ shu uemura unlimited Concealer & Toner Set (photo by Jiaxi Chu)
Japanese and Korean Beauty ｜ Tatcha Silky Cleansing Powder 20g HK $430
Makeup is important to maintain your makeup while avoiding makeup loss, especially in the fundus of the eye, where you usually press one layer more to reduce the loss of eyeliner and mascara. Tatcha Powder is enriched with Amino Acid-rich Silk Extract, combined with Japanese Pearl and Hadasei-3 patented Complex to increase makeup retention, resist blue light and block pollutants.
Japanese and Korean Beauty ｜ Tatcha Silky Cleansing Powder (photo by Chu Ka-hei)
Japanese and Korean beauty recommendations | Daily Makeup Step 2.
DEAR DAHLIA Shadow Stick # Mocha Brown HK $272 (SEPHORA)
It can also be used as an eyeshadow in the author.
DEAR DAHLIA Shading pen is a small pen, usually used near the eyes on the nose, which can enhance the depth of the eyes and show the appeal of mixed blood.
Japanese and Korean Beauty ｜ KATE Mini Face Makeup Cake # EX-1 HK $102
A very practical toning cake, brown tends to natural warmth, can be used in the cheeks and jawline position to shape the face of melon seeds, while pearl color is suitable for the trunk and nose, and can also be applied to apple muscles or eyebrow bones to add a sweet and lovely feeling.
Japanese and Korean Beauty ｜ KATE Makeup Cake # EX-1 (photo by Zhu Jiaxi)
Japanese and Korean beauty recommendations | Editorial Daily Makeup Step 3. Shade
AMUSE Lip & Cheek Healthy Balm # 05 HK $130 (SEPHORA)
Recently popular Korean cosmetics brands, including AMUSE, endorsed by Chang Yuan-ying, have a variety of fruit juice tones and a transparent effect, showing a cool and sweet “juice phase ”.
Available as a rouge and lipstick, this two-color layering enhances the lovely look.
AMUSE Lip & Cheek Healthy Balm # 05
Japanese and Korean Beauty ｜ KANEBO Lipstick HK $290
Recently, my colleagues love rose lipstick, which has a natural and elegant tone and a moisturizing feel.
Using Vibrancy Lasting technology, the lipstick pigment is wrapped in a glossy thick film for a long-lasting, anti-friction effect.
Japanese and Korean Beauty ｜ shu uemura Sword Eyebrow Pen HK $230
The most popular style of eyebrow painting, the core is soft and hard, and can be drawn according to the intensity of different depths, which is very easy to control, to create a clear eyebrow makeup.
It also has a multicolor option for different hair colors.
Japanese and Korean beauty makeup recommendation ｜ shu uemura sword eyebrow pencil (photo by Zhu Jiaxi)
Japanese and Korean beauty recommendations | Daily Makeup Step 4. Eye Makeup
With the popularity of Maillard and old money, makeup is becoming more and more natural, and you can use darker colors to enhance the three-dimensional feel of the outline.
Due to the warm tone of the skin, close colors can add a sense of harmony and radiate a friendly and charming charm.
Japanese and Korean Beauty ｜ SUQQU Eye Color Plate # 06
The latest Japanese brand that has come to Hong Kong to set up a counter is based on professionalism, and the brand products that the author has temporarily used have no experience.
This eyeshadow is easy to color, with a low hue and a flickering, charming pearlescent effect, full of texture.
I will first use the white on the top left to make the skin of the eye socket smooth, and then apply the coffee on the top right to create a gradient effect. The dark gray on the bottom of the eye will be swept up on the bottom right, and the bottom left tint will be added to enhance the flashing feeling.
Japanese and Korean Beauty ｜ SUQQU Eye Color Plate # 06 (photo by Zhu Jiaxi)
Japanese and Korean Beauty ｜ HEROINE MAKE Slimmer Eyeliner # 03
For many years, the highly-rated eye pencil has a soft and easy to control, suitable for new makeup users, and waterproof and oil-proof, and almost no makeup is removed during use all day.
Due to the high degree of makeup holding, it is recommended to apply more makeup remover cotton for a while when removing makeup, which will be easier to remove.
KOJI DOLLY WINK Ultra Slim Multi-effect Contrast Pen (Pink) HK $129
The brand founded by the Japanese model Yi Ruoyi, who loved to watch as a child, has enjoyed a good reputation for many years, and this limited contrast pen is a super juggling object!
The contrast pen is pink with pearlescent, the pen core is soft and soft, easy to control, so it can emphasize the natural cute feeling, enhance the charm of innocence, and visually expand the eye area, which has the effect of eye-catching.
In addition, the author will occasionally apply it on the edge of the lip hill to enhance the fullness of the lips.
KOJI DOLLY WINK Waterproof Mascara # Classic Black HK $109
Choosing mascara is a difficult task, not only to be easy to control, but also difficult to block and remove makeup, so that you can maintain a comfortable feeling. DOLLY WINK mascara contains a stretch polymer, which can stretch each eyelash for a slimmer effect without clumping.
Add 3 moisturizing beauty essence ingredients at the same time to enhance eyelash health.

#### Essence of Korean Skin Care Philosophy
Korean skin care is rooted in a holistic approach that emphasizes prevention rather than treatment.

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Photo: provided by the hero of the article
The expert spoke about the prospects of cooperation between Kazakhstan and South Korea
BaigeNews.kz correspondent talked with Professor, Doctor of Historical Sciences, Director of the Institute of Asian Studies of Al-Farabi Kazakh National University Herman Kim about the prospects for the development of relations between Kazakhstan and South Korea and the problems of university education.
- German Nikolayevich, please tell us about the current prospects for the development of relations between Kazakhstan and South Korea?
What is the main focus?
- South Korea was one of the first to recognize the independence of the states of Central Asia (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan).
And within a year, diplomatic relations were signed between Kazakhstan and South Korea.
Over the past 30 years, we have gone through different stages.
Then, in the late 1990s, there was the Asian financial crisis, which severely affected South Korea.
Investors and even middle-class businessmen have come back.
Then came a new stage when the oil industry was developing in Kazakhstan.
It was a period of real economic cooperation between the countries.
As for political and socio-cultural issues, we do not interfere in the affairs of South Korea and do not overlap in any way.
We have only one important issue: economic relations.
It raises a lot of other questions: to what extent are we of interest to South Korea, what do they want to invest in, what are the national interests of all Central Asian states?
For example, for 15 years we have been talking about the construction of an NPP.
There was a period when it was said that South Korea would build a nuclear power plant in Kazakhstan.
In the end, she was not given a contract because Kazakhstan had other interests.
Although everyone knows that nuclear energy in South Korea is advanced.
Their reactors are probably the safest in the world, as they work on light water, etc.
And 40% of their energy is produced by nuclear power plants.
Speaking about the prospects of relations, the following question arises: what country does South Korea see as its strategic partner?
Uzbekistan or Kazakhstan?
In 2009, Kazakhstan and South Korea signed a strategic partnership agreement that emphasizes the special relationship between the countries.
As it turned out, these relations were not special.
Although Kazakhstan was the main partner for South Korea in terms of trade.
We gave them oil, non-ferrous metals, uranium, and they gave us stuff.
We didn't compete because the relationship was barter.
The situation changed at a time when the former political leadership of Kazakhstan began to stall and there were cases of corruption.
And in South Korea, they have already passed this and did not want to go with cash in their briefcases.
At this point, the leadership changed in Uzbekistan, President Islam Karimov left, and Shavkat Mirziyoyev took his place.
He wanted to be a Democrat and a fighter for justice.
Therefore, Uzbekistan began to move to a more civilized form of business.
This has opened up new opportunities for investors.
First, it is the sales market, and South Korea needs to export all the time.
They even have a slogan: export or die.
They live on the fact that they import raw materials, process them and add value.
Apart from their hands, brains and new technologies, they have nothing of their own.
In addition, almost 35 million people live in Uzbekistan, against 19 million in Kazakhstan.
There is a comfortable climate, fertile land, there is something to eat, and what sights to see.
This attracted the South Koreans, as a result, they signed an investment agreement with Uzbekistan 10 times more than with Kazakhstan.
In the near future, if we talk about the prospects of relations, South Korea will continue to focus on Uzbekistan.
To date, five South Korean universities have been opened there.
We don't have one yet.
Therefore, we will have to compete, make efforts.
The countries of Central Asia are like communicating vessels.
If we want to come to Kazakhstan, something must leave Uzbekistan.
Something needs to be done, something needs to be done.
Other countries, such as Turkmenistan, are gas suppliers.
One way or another, South Korea will buy gas in exchange for something there.
Tajikistan is also a minority player.
But the main players are Uzbekistan and Kazakhstan.
Kazakhstan had a number of advantages over other countries: we had entered into market and economic relations earlier, our intellectual potential was higher, and there were already large production capacities of Union significance.
But in Uzbekistan, they quickly oriented themselves, so the competition between our countries will remain.
We believe that South Korea and Kazakhstan are different.
And if for Uzbekistan South Korea is the main partner of the few, then we have a minority among many.
Kazakhstan has many partners, almost all large states, and all of them have interests in our resources.
Therefore, South Korea is more difficult to play in this field than in Uzbekistan.
- About a year ago, information appeared about the opening in Kazakhstan of branches of leading universities of South Korea in Kazakhstan, in particular, the branch of the Seoul University of Science and Technology in Kyzylorda.
At what stage is this project today?
Tell me more about him.
- On paper for now.
We want the best South Korean universities to join us.
South Korea is educating thousands of our students.
It is an attractive and comfortable country for life.
Our students like to study in good universities in the American education system.
You can study in both Korean and English.
But according to the laws of the country, neither public nor private universities are allowed to invest money, receive subsidies from the government to open branches.
Having its own financial resources, the university cannot transfer this money abroad.
Five universities opened in Uzbekistan, as the government fully provided the building and infrastructure.
From South Korea only management and teachers.
The universities issue diplomas of the state sample and the South Korean university.
We do not provide such conditions yet.
It is very important how the university works.
Figuratively speaking, this is a portal on which the entire educational, educational, scientific process and personnel issues are laid.
The question of why, with resources, we cannot make a private university is on the agenda.
I do not rule out that in a year or two we will have a joint university, or on such terms that we will provide them with infrastructure, and they will enter these buildings.
Although this is also a lot of money, each professor from South Korea needs to pay a salary by their standards, to provide accommodation.
Hiring 30-40 professors is a lot of money.
South Korea is also concerned about this issue, as their birth rate plummeted 20 years ago.
Because of this, the number of students is constantly decreasing.
Then their deficit needs to be filled by foreign students.
The first, in large numbers, were Chinese students.
But due to the fact that they did not know Korean and did not know English well, the level of education dropped.
Therefore, it is more interesting for South Koreans to attract students from Kazakhstan and Russia.
They are more advanced in cultural and linguistic issues.
But those who want to go to Korea are still fewer than those who want to go to the United States or the United Kingdom.
Therefore, South Korea is looking for ways to cooperate in university education.
- If we open a South Korean university, it will certainly be paid.
- In the promising university that will arise, whether it is purely Korean, as a branch, or as a joint Kazakh-Korean university, students will certainly be divided into those who study for a grant, and those who will pay money.
The problem is that neither the state nor private business is interested in spending a lot of money to create educational infrastructure - buy or build a building, equip it.
The educational business is long, and investing in it from scratch will not soon get the investment back.
In addition, there is a lot of competition among universities in Kazakhstan.
- Can the opening of a new university in Kazakhstan somehow affect the education system?
- I think that the opening of one and even two South Korean universities will not make fundamental changes in the market of higher education in Kazakhstan.
This will not affect the overall quality of the education system.
Since we have a national education system, South Korean universities will have to adapt to us.
These universities will be able to partially close the shortage of personnel, for example, in IT.
They can also become a model for other universities, in terms of building an educational system.
There is still an illiberal education in Kazakhstan.
Students are not equal to professors.
Our professors and management determine what and how much students should learn.
And there should be partnerships, when professors and students have rights in the educational process, and according to the program, students teach 30% of the mandatory course, and the remaining 70% form independently.
Yes, school education is stronger in comparison with the same American, but at the bachelor ’ s degree we begin to sag, and in the master ’ s degree the difference is even greater.
When students are given the right to choose, when they begin to shape their own curricula, not only in selected universities, but everywhere, the level of education will increase.
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Popular music in North Korea
# Developments on the Korean Peninsula l 2022-03-02
Developments on the Korean Peninsula
by KBS
Some reports suggest that North Korea has tried hard to prevent foreign culture from entering the country by punishing people who distribute or watch South Korean videos, under a new law against what it calls “reactionary thought. ”
However, reports also indicate that South Korean TV series and pop music enjoy enormous popularity in the North.
Are there any stars in North Korea as famous as in the South?
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
In fact, North Korea does not have popular music that is generally known.
In North Korea, the state decides on a certain type of music and distributes it to people.
Songs praising the Supreme Leader are the most common form of North Korean folk music, as well as songs promoting party politics.
North Korea uses the phrase "people's culture" instead of the phrase "popular culture", which means that all art forms are people-centered and therefore must reflect people's feelings.
But in the North Korean system, it is the party that represents people ’ s feelings, that is, songs that promote party politics constitute the music of the general public.
North Korea has its famous singers, including Hyun Sung-wal, the former director of the Sam Ji-yun orchestra.
That North Korean orchestra staged performances in South Korea during the celebration of the 2018 Pyeongchang Winter Olympics.
Some of the most famous North Korean artists participated in the performances.
But in the north there are no Idol stars as in the south, where singers serve as public officials.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
Unlike in South Korea, where musicians perform individually or are managed by entertainment agencies, all artists in North Korea belong to government institutions, and serve as qualified government officials.
In South Korea, some people ’ s talents may be explored as they walk down the street and immediately climb the ladder of stardom.
Such cases do not exist in the North, but some non-professional artists can be given opportunities to participate in musical activities if they excel in local competitions.
When considered eligible, they may be assigned to technical teams.
Songs are more effective than articles and speeches at inciting people and delivering important messages.
For this reason, music in North Korea is not for the individual pursuit of pleasure, but instead, it is considered a means of propaganda and agitation, as well as ideological refinement of the audience.
Therefore, the words above personal feelings should be clear and specific.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
In terms of North Korean songs, the most important thing is the message they contain.
A melody is simply a way to communicate words.
What South Koreans call “culture and art, ” North Koreans describe as“ literature and art. ”
“Literature ” here refers to stories, which usually have a beginning, a strength, and a conclusion to convey a particular message.
If the message is delivered in a musical way, it becomes a song.
If the message takes the form of a painting, it is art.
The message is extremely important in any form of art in North Korea.
Thus, North Korean art has a clear goal of promoting party politics among the public in an amusing way.
In North Korea, it is simply inconceivable to enjoy the music itself, not realizing the message it contains.
Song lyrics and themes in North Korea are mostly inspired by literature.
In many cases, book collections about former leaders are the main theme of the songs.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
In North Korea, some stories have been repeatedly reproduced as an important source of culture and art, just as Greek, Roman and Bible mythology formed the basis of European culture.
Tales about North Korea ’ s founder Kim Il-sung are constantly being recast as new stories and art.
That is why the series of books about his revolutionary struggle against Japan called "Immortal History" is so important.
Similarly, a series entitled "The Immortal Guide" describes the revolutionary achievements of former leader Kim Jong Il.
These collections of books are still being modified and supplemented to this day.
Commanders ’ instructions on construction sites and other areas of the economy are converted into songs.
The "Eternal Journey" series on current leader Kim Jong Un is also expected to present a major theme of the country's culture and art.
While North Korean songs mostly praise top leaders and promote politics and revolution, some feature the themes of people ’ s daily lives and their emotions.
Unlike revolutionary songs, songs called "Songs of Life" have an optimistic rhythm and are very popular among northern citizens.
These songs are supposed to be sung in certain ways, such as gently, cheerfully, at a fast pace, or in a bright way.
Singing patterns are identified at the beginning of the songs.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
Art is influenced by political and economic situations.
In the 1980s, the North Korean economy was stable and Kim Jong-il was appointed heir to the regime.
Around that time, the post-war generation began to enter the workforce as adults.
They were not really interested in revolution or war against Japan.
North Korea needed songs that better reflected the feelings of the new generation.
As a result, thin music, optimistic rhythms and songs revealed personal feelings.
Thus, the "songs of life" included women and flowers, girls who whisper, and the girl who comes from the city to the village to get married.
The song "City Girl Comes to the Village to Marry" was released in 1990, composed by folk artist Ri Jong-Oh and sung by famous singer Ri Kyung-suk, and gained popularity and was made into a film three years later.
North Korea is making it a policy to distribute new songs to people.
So how does the state introduce new music to the public?
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
North Korea often holds special performances of New Year's songs or presents new songs at concerts on national holidays, sometimes promoted by the media, and the country's official newspaper, Rodong Shin Moon, publishes lyrics, singing style and music of new songs.
Local people may learn new songs at workplaces, where artists are sent to workplaces to teach workers new songs and help them carry out their musical activities in each small unit they belong to.
North Korea also holds song contests to better promote new songs.
In line with the emergence of various types of music, such as life songs, popular music groups have been created in North Korea.
For example, the Wang Jiesan Light Music Band was created in 1983, and the Puchun Pu Electronic Group was created in 1985.
Both were named after the revolutionary sites where Kim Il-sung fought against the Japanese during the colonial era.
The two bands made distinctly different music from their predecessors and achieved tremendous success.
One of the secrets of their success was the use of electronic music.
In North Korea, rock and jazz music using electronic instruments was previously seen as taboo, and such types of music were believed to destroy people ’ s healthy thoughts.
But the new bands stressed that they followed Korean-style electronic music that differed from corrupt Western electronic music.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
Wang Jiesan ’ s band was mostly light music, while the electronic band Baochun Pu ’ s band, Baochun Pu, focused on songs that reflected the latest trends.
These two bands enjoyed immense popularity, signaling the beginning of electronic music in North Korea.
The creation of electronic music bands shows that North Korea could not ignore the global trend of electronic music in the 1980s.
Although these bands introduced electronic music, the lyrics often revolved around themes of socialism and patriotism.
However, I imagine that the inhabitants of North Korea found the music new and interesting, as different instruments and singing styles were used.
From the beginning, North Korea has cleverly used music in politics.
Former leader Kim Jong-il once said that a single song could replace ten million guns and swords, so he distributed songs containing political messages widely, and actively used music for political purposes, starting what is called "music politics."
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
As Kim Il-sung ’ s heir, Kim Jong-il first worked in the propaganda and agitation department of the Workers ’ Party.
This department is charged with monitoring all media agencies in the country and managing the relevant content.
In order to demonstrate his political ability, he reinterpreted his father Kim Il-sung ’ s anti-Japanese activities in a modern way and placed them at the center of North Korean culture.
In the process, he adopted the most convenient and effective method, namely music.
Beginning in the 1990s, he brought music to the forefront.
Kim Jong-il's "music policy" was also called "song politics."
Kim Jong-il valued music highly, as it was effective in spreading party politics easily and quickly, and in bringing people together.
He used songs to unite people and encourage them to overcome their difficulties.
Kim Jong-un ’ s current regime continued to implement a “music policy, ” with a number of songs composed for the new leader, with songs distributed aimed at promoting ideological training.
An interesting example is Moran Bong, described as the North Korean version of the South ’ s “girl bands. ”
The band ’ s opening performance in 2012 was quite unorthodox.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
The band “Moran Bong ” was organized by Kim Jong-un himself in 2012, immediately after he came to power.
During the band ’ s July 2012 show, Kim Jong-un debuted in an art show and outlined his future strategy.
The show featured popular Western songs, and Disney characters also appeared on stage.
In doing so, the North Korean leader was sending a clear message to the outside world that the country is ready to embrace foreign culture, and even American culture.
Domestically, that message urged citizens to explore the world, not just stay inside the country.
Through that band, North Korea has also tried to move away from the past and introduce innovation and change into the new era.
The famous Moran Bong band has not performed in recent years, being replaced by the "State Affairs Committee" band that debuted during the Lunar New Year celebration on January 25, 2020.
At the moment, it appears that this squad is the most active in North Korea.
Professor John Young Sun, Professor at the Institute of Humanities and Unification at Kon Guk University:
Moran Bong performed at important events between 2012 and 2017.
The emergence of the State Affairs Committee squad in 2020 shows that the social mood has become somewhat serious.
It should be noted that the State Affairs Committee is an official government agency of the Council of Ministers.
Since January 2020, the band has been leading folk music in the north.
North Korea has delivered political messages to its people through music.
We hope that people in the North will enjoy that music and find some comfort in it as a means of expressing personal feelings and communicating, rather than using it as a political tool.
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Title:

Content: Rewrite this title: SEO # Livegoals: Who Wins Highly Competitive SERP Offerings and Why
Next article will help you: SEO # Lifegoals: Who Wins Highly Competitive SERP Offerings and Why
One of the reasons search engine optimization (SEO) is such an exciting field is that we are constantly challenged to innovate.
But that doesn ’ t mean you need to reinvent the wheel.
This is not scalable, especially at the enterprise level.
You need to keep proven tactics in your back pocket that you can adapt and modify to guide your SEO strategy.
And so I was wondering...
What useful insights can we learn in studying which keywords companies are improving at the enterprise level?
This is not a comprehensive study.
It is a high-level display of well-known ranking factors such as links, content and user experience.
There ’ s a lot to learn from brands that win the search!
In this column, you ’ ll learn about the process of analyzing search engine results (SERP) and you ’ ll find tips to improve your SEO based on what we can see others doing well in Google results.
How did you choose the keywords for this evaluation?
Before we move on to the analysis, I want to share with you how to choose keywords.
First, I searched for a list of the best trading companies in the United States.
An enterprise company is a large company with a very large marketing budget that manages thousands of employees – think Fortune 500 companies.
I chose 21 sites that I thought would display generic keywords and avoided brand specific keywords like “iPhone. ”
I then used Ahrevs to see which organic keywords the sites rated with a keyword difficulty score of 90 and above.
I sorted the list by traffic to the site because this tells me that the web page is most likely relevant to the user ’ s search query.
Otherwise, they wouldn't have clicked on it.
At this point, I had a list of 44 possible keywords to study.
After that, I did a quick Google search to see if there are a variety of websites on the result page or if there is one type of website that is prevalent.
This has led to the exclusion of some competitors such as "weather", for example, because it is recognized that the weather channel, the national weather service and the new stations are rated.
Finally, I settled on three enterprise-wide keywords covering a wide range of business types:
• Retail (coffee).
• Service sector (life insurance).
• Financial Technology (NFT).
[Coffee] SERP Insights
The search engine results page (SERP) for the keyword “coffee ” piqued my interest because it ’ s so clean!
The SERP covers almost every possible search purpose for the “coffee ” query.
Some anomalies have caught my attention that may provide us with more knowledge about how Google ’ s algorithm works.
This section will cover what makes “coffee ” an enterprise SEO keyword with quick stats, then go through a review of what the SERP tells us, and finally analyze the cookie and content to see what we can learn.
Coffee Keyword Statistics
Average monthly volume: 6.6 million in the United States.
• Difficulty rating: 96.
Average cost per click: $1.80.
SERP Review
When you search for “coffee, ” you might see a bunch of shopping ads and a map of local cafes.
You can read an information card with information from Wikipedia and nutritional facts from the USDA on the right-hand side.
Followed by suggested searches for Starbucks coffee drinks, songs for coffee, and other items that people often look for: tea, espresso, drinks, and so on.
We have Wikipedia, Pet ’ s Coffee, Coffee Bean & Tea Leaf, Starbucks, the National Coffee Organization, and an article on healthline.com about traditional organic results.
Hmmm, I wonder why Bette Coffee ($7.9 billion in total sales) outperforms Starbucks ($24.6 billion net revenue).
And how did the healthline.com article appear there?
Let's find out!
Review Links
Peet ’ s Coffee has 6,900 referral domains that link to the ranking page, while Starbucks has 4,900 referral domains that link to the homepage.
Peet ’ s Coffee has nearly 1,500 internal backlinks pointing to the rating page.
440 out of 1,500 internal backlinks contain anchor or circumference text, including “coffee. ”
Starbucks has 13,400 internal backlinks to the classification page; more than 9,600 backlinks include “coffee ” in the anchor or surrounding text.
Review of content
The Peet homepage has the word “coffee ” in the title of the page and as the first navigation item on the menu.
Subheadings cover the subject of coffee, from roasting to the history of coffee.
The word “coffee ” was counted 42 times on the homepage, out of a total of 1283 words.
Starbucks, on the other hand, appears to be using its website as an extension of its retail sites.
The home page looks like a coffee ordering app or a company call pad — like the digital version of the cork pad in the break room.
Coffee is found in the title of the page as part of the brand name, but it is not the keyword on the homepage.
Out of a total of 515 words, coffee was counted only 12 times.
Search Engine Optimization / User Experience Technical Review
I haven ’ t done a full technical audit of this analysis, so there may be additional factors that play a role here.
I used a chart checker and page speed insights tool to quickly assess the chart on the page and the vital web elements essential to the selected web page.
Peet ’ s Coffee uses the organization chart, website, product, and store, and has failed to evaluate the essential vital elements of the web.
Primarily in First Content Coatings (FCP) and Larger Content Coatings (LCP).
First Input Delay (FID) and Cumulative Planning Offset (CLS) look good.
Starbucks.com ’ s homepage passes basic bio-web elements across all four domains: FCP, LCP, FID, and CLS, however, I haven ’ t discovered any schema coding.
It was interesting to see the history of the centers between May 2020 and April 2021.
Starbucks seems to have been off the top 100 list for a whole year.
Was Starbucks hit with a penalty?
HIGH COMPETITIVE SERP THREAT
We have to talk about what Healthline did because it ’ s a great example.
Healthline published an article titled “9 Unique Benefits of Coffee ” on January 11, 2022, and began ranking at number 3 for the search query“ Coffee ” by March 4, 2022.
Wondering how Healthline found the wedge?
They noticed the missing piece of the SERP.
SERP covered shopping, local stores, tariffs, nutrition facts, songs, recipes, and videos, but it ’ s not why people are interested in drinking coffee — it ’ s the benefits.
People also ask PAA questions with a strong hint of questions like, “What are the benefits of coffee? ”
“Is coffee good for your health? ”
If you ’ re looking for “coffee benefits ” or“ coffee benefits, ” Healthline ’ s article leads to a list of featured, unstructured snippets.
It is arguably superior to more reliable websites such as hopkinsmedicine.org, rush.edu, and harvard.edu.
YMYL websites should pay special attention to the Healthline page structure and author profiles.
In the screenshot below, note how each sentence uses a “verified ” source, followed by a summary explaining it to readers in simple terms.
This is really well written content.
Something else – did you notice anything strange when the Healthline article was rated?
Almost two months have passed between the publication date of the Healthline article and the time of the article ’ s ranking.
What gives?
Healthline went to great lengths to add internal links to the “Benefits of Coffee ” page in March 2022 (first seen on March 2, 2022) — and appeared — in the article ’ s ranking!
“9 Unique Benefits of Coffee ” currently has 266 internal backlinks; 247 include the term“ coffee ” in the anchor or surrounding text.
Coffee: What We Can Learn
By analyzing the entire SERP, we can see that Google is looking to cover every possible search purpose for a very basic “coffee ” query.
While Peet ’ s Coffee, Coffeebean.com and Starbucks seem to be competing for the company ’ s top ranking in terms of query, healthline.com found an opportunity by focusing on what the SERP didn ’ t include.
However, it seems that the Healthline article didn ’ t really gain a niche until the site added internal backlinks to the article using the desired search query for “coffee. ”
[Life Insurance] SERP Insights
Life insurance is one of the interesting SERP programs to consider because it showcases the battle of major national brands with a seemingly limitless marketing budget (if you look at the CPC numbers) versus a comparatively lower search volume.
A “life insurance ” analysis is sure to yield some gems.
Life Insurance Keyword Statistics
Average monthly search volume: 202 thousand in the United States.
• Difficulty rating: 90.
Average cost per click: $30.
SERP Review
When you Google “life insurance, ” the recommended search terms are:
• Companies: Google understands who we are trying to reach.
Quotations and Policy: Google understands what we want from the company.
• For seniors: Google understands the primary target audience for life insurance.
Let ’ s click to see Google search results for our organization ’ s SEO keyword, “life insurance. ”
There are paid ads at the top, followed by a featured structured snippet of Geico.com / life-insurance outlining what life insurance means and how it works.
People also ask common questions:
• What are the three main types of life insurance?
• What is life insurance and how does it work?
What is the average cost of life insurance per month?
• What is life insurance used for?
Knowing the recommended search terms and reading the PAA questions, we can conclude that the people looking for it [life insurance] want to know what life insurance is and how much it costs.
Let ’ s see what we can learn from the featured Geico snippet compared to competitors.
Review Links
Geico 367 has a domain to refer to the rating page.
It contains 155 out of 1,200 internal backlinks pointing to the rating page, including “life insurance ” in the anchor or surrounding text.
Investopedia is a competitor to the top-rated site and has far more referral domains than Geico or Liberty Mutual.
And much more, there are 1,100 reference domains versus 367 for Geico and 300 for Liberty Mutual.
Of Investopedia ’ s 726 internal links, 711 go to the rating page, including the term “life insurance ” in the link or the surrounding text.
Review of content
Geico ’ s homepage reads H1, “Life Insurance Rates, ” followed directly by H2 reading,“ See how affordable a life insurance policy can be. ”
The first paragraph of the Geico webpage addresses the basic question, “What is life insurance? ”
Just like H2.
The paragraph begins with “Life insurance is … ”, and these first two sentences are pulled into the featured snippet of the life insurance search query.
The term life insurance is used 49 times on the page for a total of 1,922 words, which pales in comparison to Investopedia ’ s 5,504 words!
The Investopedia page title is perfect in SEO.
Note How the keyword and its three support terms include life insurance, policies, and businesses.
The content of the page starts without an introduction, and goes straight to the H1 “What is life insurance? ”
We find a definition of life insurance (just like Geico), “Life insurance is a contract between the insurer and the policyholder … ”.
To highlight the style of this SERP a bit more, I also show you the Liberty Mutual web page that ranks fourth.
Just like Geico, Liberty Mutual stacks H1 “life insurance ” above H2“ ensuring your family ’ s financial security. ”
Followed by a CTA box to start the quote.
Scroll a little further down the page and you ’ ll see H2 for “What is a Life Insurance Policy? ”
Note that the header should include the additional word “policy. ”
This method didn ’ t pay off as Geico took the featured snippet of a search query, [What is a life insurance policy?] as well.
The Liberty Mutual problem is that the text following H2 is not a definition.
It is a sales language, explaining what the user gets when buying a life insurance policy.
Search Engine Optimization / User Experience Technical Review
Geico uses the FAQ chart page markup for accordion questions and answers at the bottom of the page.
This does not give a boost to the web page because it does not rank on the first page of those queries.
Run the page path through Google ’ s Page Speed Insights tool and Geico ’ s failure to rate basic web indicators.
Performance was notably poor in the areas of First Content Paint (FCP) and Larger Content Paint (LCP).
Investopedia (Position 2) uses the article outline and scrolls basic dynamic web elements with the four regions marked in green.
Liberty Mutual Insurance (position 4) uses the mobility and financial products scheme.
It passed the assessment of mobile core web indicators by Google, and all four regions were green.
Life Insurance: What We Can Learn
By analyzing the featured snippet, we can see that the result Google is looking for is the definition.
All top-rated pages have the first H2 as “What is life insurance … ”
The following text is “Life insurance is (insert definition here.). ”
Now, why does Geico outperform Investopedia when Investopedia is faster, and content quality is much better?
Well, go back and think about the individual webpage in the context of Google ’ s full understanding of the website.
Geico is a company that sells insurance.
Investopedia educates consumers on all matters related to finance.
Do you remember the common theme between related search queries and the limited access part?
It gives us an extra hint about the people they want to hear from when they ’ re looking for “life insurance. ”
Google has decided that people want to know what life insurance is and how much it costs.
Google also specified that the closest recommended search query is “life insurance companies, ” which means people are looking for:
• What is life insurance?
• How much does it cost?
• A company should buy life insurance from them.
It makes sense for Google to place a website that sells insurance on top of a website that provides information.
It will be interesting to know what will happen if Investopedia places a sample of life insurance quotes on its web page.
Or, if Liberty Mutual updates its definition of what life insurance is.
[NFT] SERP Insights
Crypto and NFT were two terms that made it into the top 40 initial SEO keywords for enterprises.
Due to the strength of the inquiries, I had to include at least one in this review.
NFT had a larger search volume, a higher difficulty rating, and a more interesting SERP.
Crypto.com won the “Crypto ” award.
Not much fun.
NFT Keyword Statistics
Average monthly search volume: 1.6 million in the US
• Difficulty rating: 96
• Average CPC: $1.10
SERP Review
Search Google for the non-refundable token (NFT) shortcut and you ’ ll likely see something different depending on the day.
It ’ s a really choppy search with frequent placement changes.
At the time of this analysis, there was a distinctive excerpt from the sentence structure by Reuters outlining what NFTs are at the top of the SERP.
Note: The featured snippet was changed three times when I wrote this article, and the last time I checked, the Wall Street Journal seems to have picked up the featured snippet ever since.
Followed by an information card with information taken from Wikipedia and questions “people also ask ”:
• What is NFT and how does it work?
• What is NFT Crypto?
What does NFT mean in NFT?
• What does it mean to own an NFT?
We can see that Google also (currently) thinks that users are searching for [nft] looking for a definition.
After PAA, there are media articles from the news sites The Verge and Forbes.
The first company you ’ ll find is OpenSea.io.
The Forbes article gets special attention here because Forbes started the classification for the term “NFT ” on April 9, 2022, after a page update made on April 8, 2022.
The Kick is the original article published on April 29, 2021.
About a year ago.
So, what is the key that Forbes flipped?
Review Links
Forbes has 2.31 thousand reference domains and 16 internal backlinks pointing to the article, 14 of which include the term “nft ” in the link or surrounding text.
All backlinks (from reference domains or internal pages) were added on or after April 8, 2022.
Review of content
I used the basic web vitality of the webpage to play Find the Difference and see if I could spot any of the edits to the content made on April 8th.
I didn't see anything.
The title, headers and general structure of the page appear exactly the same.
No changes to the Forbes article appear to have been made before April 2022.
SEO / UX Review
Forbes Magazine includes a NewsArticle planner and evaluation of failed core web indicators through Google ’ s Page Speed Insights tool.
It is frankly very close to success, having passed FCP, LCP and FID.
Only failed to change cumulative planning (CLS).
What we can learn
In the case of Forbes ’ article about NFTs, the article seems to have been out of date for about a year before you get the link you need to rank.
Don ’ t forget to link to your content!
Google has confirmed that internal links are the ranking factor.
Final thoughts.
Google ’ s algorithm is constantly changing (thousands of times a year), so there ’ s no magic formula or SEO tool that can rank high-performing keywords and keep them ranked.
By studying enterprise SEO successes, we can gather insights on how to better optimize our web pages:
• Analyze what Google has determined to be the user ’ s intent.
• Look for content opportunities left on the table.
• Use internal backlinks to tip the scales of search results in your favor.
More resources:

Key principles include:

1.

**Prevention**: Focus on preventing skin issues before they arise through daily care.

Title:

Content: Coronavirus epidemic in the world
+ Dodati
Theme:
� � � � � � � � � �
on the topic
Currency market of Ukraine.
Exchange rate: Euro, Dollar, ruble.
Currency exchange, forecast for dollar, euro, ruble, analytics.
# < 1...
3498349935003501
Your proposal to splinter in the COVID-19
Coronavirus epidemic in the world 3.3 5 66
I also broke the splintering
45%
30
I can 't stay healthy
5%
3
I do not believe in the effectiveness of vaccines, which is in Ukraine
3%
2
I do not believe in the vaccine
8%
5
Previous COVID-19, May Antitіla
12%
8
The next hour planned vaccination
14%
9
It 's in the mind
14%
9
Total votes: 66
Submitted by: Wed 15 Sep, 2021 09: 21
IgA wrote: Interferon was not found to be effective in treating covid.
But Zholobak whether in English does not know whether really pshikalki advertises
Who hasn't found it yet?
The whole Internet is teeming with studies confirming the effectiveness of interferon against covid and other ARVI.
For example,
https: / / science.sciencemag.org / content /...
5 / eabd4570
https: / / science.sciencemag.org / content /...
5 / eabd4585
https: / / www.nature.com / articles / s41598-021-86859-y
And where are your references with evidence of interferon ineffectiveness?
fler
Views: 1846
With us z: 07.08.09
Subsequent: 529 times.
Understood: 640 times.
Profil
Submitted by: Wed 15 Sep, 2021 09: 26
LAD wrote: Another example of China:
Authorities in the Chinese city of Wuhan will begin testing the entire population after several positive cases of coronavirus were detected there.
Seven cases of local transmission have been reported in Wuhan, the first local infection in more than a year.
......
China is currently experiencing one of the largest outbreaks of the disease in a few months, with 300 cases detected in 10 days.
https: / / www.bbc.com / news / world-asia-china-58066744
It's funny.
Some fools!
And we will talk about 40% and natural immunity.
And about the strategy of "one write, two - in mind."
They have and virobnychi efforts for tests, and medicine, and great!
And we have local roads, and corrupt tariffs
change _ pm
Views: 4248
With us z: 03.02.16
Subsequent: 108 times.
Understood: 848 times.
Profil
1
Submitted by: Wed 15 Sep, 2021 09: 46
VACCINES ARE KILLED...
The age-old truth about the Spanish epidemic, about the most terrible biological weapons.
https: / / 3rm.info / main / 70326-net-vakcina... panki.html
andrein
Views: 1399
With us z: 21.10.12
Subsequent: 6 times.
Understood: 460 times.
Profil
Submitted by: Wed 15 Sep, 2021 11: 06
Re: The Coronavirus Epidemic in the World
I said, “Once again, we have the vaccine. ”
I had my first vaccine.
Yesterday, today, I'm watching the footage on Faiser.
Figurines.
Quite freely on KoronaVak, one can find (with difficulty) Moderna.
Faiser's gone.
I mean, there is, but it's all busy.
That ’ s why, despite all our “digitalization ”, it is not possible to organize a challenge at least for the second injection?
Yesterday I made a PCR test for departure from the country, so could not mail the receipt of payment and the test results to throw.
So, the organization everywhere we have limp...
Binimovich
Views: 4163
With us z: 24.01.14
Subsequent: 830 times.
It was 644 times.
Profil
Submitted by: Sun 15 Sep, 2021 11: 10
Re: The Coronavirus Epidemic in the World
Romasik wrote:
antey1969 wrote:
According to unicdima, 819 patients with COVID-19 died in Russia over the past 24 hours – an anti-record since the beginning of the pandemic.
There are 6.5 million sick people in the United States at the moment.
In the UK, 1.3 million
700 thousand in Spain
There are 540,000 in Rashka.
400 thousand in Turkey
In Poland, 150,000.
There are 50,000 in Georgia.
And in the proud Ukraine 14 thousand.
The main thing is “right ” to count.
If you make medicine inaccessible in the outback, then there will be no covids there.
Reform on the march.
HZ, and why the Poles do not believe our numbers and our certificates
Let them get sick, let them get sick.
The important thing is that they don't die.
In the spring, snowdrops count.
Have you heard that expression among the police?
How will the statistics in Russia for this year, we will find out what excess mortality will be.
Last year it was terrifying.
Binimovich
Views: 4163
With us z: 24.01.14
Subsequent: 830 times.
It was 644 times.
Profil
Submitted by: Sun 15 Sep, 2021 11: 55
There are 6.5 million sick people in the United States at the moment.
In the UK, 1.3 million
700 thousand in Spain
There are 540,000 in Rashka.
400 thousand in Turkey
In Poland, 150,000.
There are 50,000 in Georgia.
And in the proud Ukraine 14 thousand.
Maybe it is because the population in Ukraine is not vaccinated enough?
andrein
Views: 1399
With us z: 21.10.12
Subsequent: 6 times.
Understood: 460 times.
Profil
Submitted by: Wed 15 Sep, 2021 12: 00
On the outskirts of Manila, where a vaccination station is equipped, 20 prizes are raffled every week.
It's a bag of rice.
The initiative is aimed at attracting poor people to vaccinate, local media reported.
https: / / doctorpiter.ru / articles / 673906 /
The municipality of San Luis Pampanga has launched a vaccination campaign, giving those who are vaccinated a chance to win a cow.
andrein
Views: 1399
With us z: 21.10.12
Subsequent: 6 times.
Understood: 460 times.
Profil
Submitted by: Wed 15 Sep, 2021 12: 15
andrein wrote: There are 6.5 million sick people in the United States at the moment.
In the UK, 1.3 million
700 thousand in Spain
There are 540,000 in Rashka.
400 thousand in Turkey
In Poland, 150,000.
There are 50,000 in Georgia.
And in the proud Ukraine 14 thousand.
Maybe it is because the population in Ukraine is not vaccinated enough?
Djn watch the news about Afghanistan, as the Taliban capture it.
And then the question arose: what is the coronavirus?
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Title:

Content: Introduction
South Korea joined the Belt and Road Initiative in 2015.
On February 1, 2022, the Regional Comprehensive Economic Partnership (RCEP) entered into force for South Korea.
The two countries have formed a good cooperative relationship in economic and trade exchanges, scientific and technological cooperation, and complementary supply chains, and have a large space for cooperation in the future.
South Korea's industry, especially semiconductor, electronics, machinery, automobile and other high-tech industries, has long occupied a place in the world, and its intellectual property system and patent legal system are relatively complete.
South Korea enacted a patent law in 1946.
Now, as one of the five countries / regions with the largest number of patent applications in the world (IP5), the Korean Intellectual Property Office (KIPO) receives about 210,000 invention applications per year, about 5,000 utility models, more than 60,000 designs, and about 20,000 PCT applications as receiving offices.
According to KIPO ’ s 2020 patent application statistics, among foreign applicants filing patent applications in South Korea, Japan, the United States and China ranked first to third respectively, and the number of applications in China is increasing year by year, currently about 5,000.
With the deepening of cooperation between China and the ROK, the need for Chinese enterprises to protect patents in the ROK has increased greatly.
This article introduces and combs the Korean patent system and patent application examination process, hoping to help enterprises with relevant needs.
1. Type of application
Like China, there are three types of Korean patents: invention, utility model, and design.
However, Korean inventions, utility models, and designs are governed by three different laws.
The patent for invention is stipulated by the Korean Patent Law, and the protection period is 20 years.
The utility model is regulated by the Korean Utility Model Law, and the protection period is 10 years.
Designs are regulated by the Korean Design Protection Law, and the term of protection is 20 years.
Unlike China, Korean utility models can be interchangeable with the type of invention patent.
Within 30 days from the date of application to the date of receipt of the first notice of review opinion, the applicant may change the type between the utility model and the invention patent.
II. APPLICATION WAYS
There are three ways for foreign applicants to file patent applications in South Korea: Direct Filing, Paris Convention, and PCT National Phase.
The direct filing method is to file a patent application directly with KIPO.
After filing a patent application in a member state of the Convention, the applicant can file a patent application with KIPO on the same subject within 12 months (invention or utility model) or 6 months (design) from the date of application, and claim priority.
The national phase of PCT means that the applicant can enter the national phase of Korea within 31 months from the priority date after submitting the PCT application.
Either of these three channels, the applicant can submit the English first, and then the Korean translation can be submitted within 14 months from the date of application (direct submission method), 14 months from the date of priority (Paris Convention method), and 32 months from the date of priority (PCT method).
In addition, the application fee for these three ways is the same, about 240 yuan, there is no right to claim the excess fee or the manual overpage fee.
However, the actual fee and annual fee are related to the number of claims, and the fee structure is the basic fee + the cost of each claim x the number of claims.
For example, the actual fee constitutes 760 + 230x claims (in RMB).
III. Review process
The examination process of Korean invention patent application is as follows:
Unlike the actual trial process in China, after receiving the rejection decision, the applicant can choose to request the original examination department to reexamine or directly go to the Korean Intellectual Property Trial and Appeal Board (KIPTAB) for review.
In both cases, the time limit is 30 days from the date of receipt of the rejection decision, and the request for reconsideration must be made only if the application document is amended, while the review cannot be amended.
In addition, if the rejection decision is received again after the request for reconsideration, it is not possible to request reconsideration at this time, but only to go through the review procedure.
The examination process of Korean utility model patent application and invention patent application are basically the same, that is, the same substantive examination system is adopted.
This is very different from the Utility Model Review process in China.
In fact, before 2006, South Korea's utility model application is also a formal review system, but from October 2006 onwards, South Korea's utility model review into substantive review, that is, the utility model application for novelty, creative review.
The change in the review process has led to a gradual decline in the number of utility model applications in South Korea from 40,000 per year at its peak to about 5,000 per year now.
IV. Expediting the review process
KIPO offers a variety of expedited procedures for patent applications that applicants can choose to use.
The official fees for various expedited review procedures are 200,000 won (about 1,000 yuan).
PPH
In Korea, bilateral PPH based on the results of foreign examination of the same nationality application and PCT PPH based on the results of the international stage work can be submitted.
A PPH request may be made at the same time or after the fact.
Although KIPO does not stipulate that PPH requests must be received before the OA is received, in practice, Korean censors often do not accept PPH requests after the OA has been issued.
Therefore, it is best for the applicant to file a PPH request before the OA sends its communication.
Other provisions on claims and materials required for PPH requests are basically the same as those in China.
According to statistics, from the date of submission of the PPH application in South Korea, the first review decision was issued in an average of 2.5 months, and the final review decision was issued in an average of 5.8 months.
Expedited review process in the three-track review system
Since October 2008, KIPO has implemented a three-track system of examination of invention patents and utility models, which allows applicants to select the examination procedure that best suits their needs in expedited examination, routine examination and delayed examination.
Expedited review begins three months after the application, general review commences 18 months after the application, and deferred review commences three months after the desired deferred review.
Applicants, both domestic and foreign, may submit requests for expedited examination at the same time or after submitting a request for substantive examination.
Such expedited review procedures are not limited to technical fields, but require the applicant to submit the existing technical search report issued by the search unit designated by KIPO.
KIPO can make an expedited review decision about 1 month after receiving the results of the existing technology search, and it can issue a review decision about 2-3 months.
However, as the number of cases increases, the KIPO review cycle will grow to six months or more.
The cost of making a search report and submitting the existing technology through the designated search unit of KIPO is about $1,000.
Expedited process for patent applications related to technologies of the Fourth Industrial Revolution
For patent applications filed after January 1, 2018, KIPO can expedite the examination of patent applications for the following technologies that are part of the Fourth Industrial Revolution: Artificial Intelligence, Internet of Things, 3D printing, unmanned driving, big data, cloud computing, smart robots, smart cities, AR / VR, innovative drugs, new renewable energy, customized healthcare, drones, next-generation communication technologies, smart semiconductors and advanced materials.
When submitting a request for expedited review procedures, the applicant is required to submit the search results of the available technology.
According to the Korean Patent Office, it takes about 5.5 months from filing an expedited application to granting a patent.
In addition, Korea also has priority examination on the basis of the implementation of patent applications, priority examination of patent applications in special fields (such as defense), green technology ultra-fast examination procedures, etc., due to the limitation of domestic applicants or the need to meet certain certification conditions, foreign applicants are less used.
Review of AI Related Inventions
In response to the review of AI-related invention patent applications, KIPO published the Case for Examination of AI-related Inventions in April 2020, and in January 2021 published the Patent Examination Guidelines for important technical areas related to the Fourth Industrial Revolution, including patent examination guidelines in the field of AI.
According to the latest Patent Examination Guidelines for AI-related inventions, inventions related to the construction, training, and application of AI models are patent protected objects.
For AI-related inventions, the specification should detail the specific means by which ordinary technicians in the field realize the invention, including technical problems, solutions and corresponding technical effects. In particular, the technical configuration related to AI should be detailed, including for example, how to process raw data to generate training data, correlation between raw data and training data, technical methods used to train AI models (for example, describing the neural network used and the process or means used to train the model), AI model. Correlation between data and output data and how to use this correlation to solve technical problems.
With regard to creative review of such inventions, the guide notes that the simple replacement of a known technology with the invention of an AI algorithm, the invention of computerizing a human-executed process or business method using AI technology, and the invention of a simple modification of a conventional AI technology are typical cases of not being creative.
The invention is easy to be considered creative if the technical scheme for realizing the invention of AI contains distinguishing technical features (for example, data preprocessing, training model has distinguishing technical features), the result data output by using AI contains distinguishing technical features, the application industry field of AI is completely different, and the distinguishing technical features bring better technical effects.
VI. Post-delegation of authority procedures
There are three main types of post-grant procedures in Korea: revision procedure, revocation procedure, and invalidation procedure.
Revision Procedure – If the patentee finds that the granted patent is defective, he or she may file a patent revision request with KIPTAB to amend his or her patent.
The patentee may modify the claim, specification or drawings, but the scope of the modification is limited to narrowing the scope of the patent claim, correcting the erroneous records and clearly ambiguous records.
There is no special time limit for patent revision requests.
It may be filed even after the termination of the patent right, but it may not be filed during the period during which the application for revocation is pending in the Patent Court and the invalidation trial is pending in the Patent Court.
Withdrawal Procedure – From March 2017, anyone can file a revocation application for an granted patent within 6 months of the Patent Authorization Notice.
The purpose of the patent revocation process is to provide the public with an opportunity to challenge a patent and to help the patent office correct errors in the examination process.
Withdrawal requests are accepted by KIPTAB.
Grounds for revocation include only novelty and creativity as well as duplicate authorizations.
The evidence of the revocation request is limited to written or electronic public publications, and the revocation request is not allowed to be based solely on evidence used in the substantive review process.
During the examination of the revocation request, when KIPTAB intends to make a decision to revoke the patent, it shall notify the patentee and the claimant of the revocation of the patent, and give them the opportunity to make a written opinion within the prescribed time limit.
The patentee may modify the claim, specification or drawings at the same time as submitting a written opinion, but the scope of the modification is also limited to narrowing the scope of the patent claim, correcting the erroneous records and clearly ambiguous records.
If KIPTAB makes a decision to revoke the patent, the patentee can file a lawsuit with the Patent Court within 30 days.
Avoidance proceedings are usually unilateral and are reviewed in writing by KIPTAB.
The average hearing cycle for annulment proceedings in South Korea is about nine months.
Invalidation Procedure – At any time after the grant of the patent, an interested party or patent examiner may file a request for invalidation of the patent with KIPTAB.
Reasons for invalidity may include novelty, creativity, duplicate authorization, unclear, unsupported, out-of-scope, incongruence with the object of authorization, etc.
During the hearing of the invalidation request, the patentee may also modify the claim, the specification or the drawings, and the scope of the modification is the same as that of the revision procedure and the revocation procedure.
There are no special restrictions on the form of evidence for invalid requests, and documents and articles can be used as evidence and can apply for the preservation of evidence.
Invalidity proceedings are multi-party proceedings, and KIPTAB usually holds hearings or oral hearings, and for complex cases, there are even multiple hearings.
Both the applicant for invalidation and the patent right may file a lawsuit against the invalidation decision in the patent court.
The average trial cycle for invalid proceedings in South Korea is about eight months.
Concluding remarks
The previous article introduced the basic process and some special examination in Korean patent application examination.
We will continue to follow the progress of Korean patent system and practice, and we will have the opportunity to share and discuss with you in the future.
Deficiencies, welcome colleagues to correct.
REFERENCES
1.
KIPO official website: https: / / www.kipo.go.kr / en / MainApp
2.
Korean Patent Examination Guide in English, download at https: / / www.kipo.go.kr / en / HtmlApp? c = 92006 & catmenu = ek03 _ 06 _ 01.
3. [Word of the Family] Introduction to the way of expediting the examination of Korean patent applications, Ai Chunhui, public number < trade promotion specialist >.
4.
Korea Review Guide by Technology Area, download at https: / / www.kipo.go.kr / ko / kpoContentView.do?
menuCd = SCD0200147 & aprchId = CNT0000065 & pgmSeq = 7 & ntatcSeq = 7.
5.
European, American, Japanese and Korean patent authorization process research and reference, Tian Lili, etc., public number < Fu youth >.
The content of this article is intended to provide a general guide to the subject matter.
Specialist advice should be sought about your specific circumstances.

Title:

Content: Alert
Spitting in envelopes, putting your feet on your head, no matter how good the high-speed train service is, you can't stand the guests.
South Korea 's only slum fire! 500 people evacuated in Kowloon village, no casualties reported
Continue to update / Notice on the first day of the Spring Festival holiday National Highway 5 Minefield Section southbound recommended departure in the afternoon
"Wealth management first" senior salesperson exposed another kind of stock deposit art: GOWIN investment model is better than a stock trend map
Ever since I started trading in securities, I have felt that there is not enough time every day.
In the early days of the Internet, my routine was to get up at six o'clock every morning and "listen" to the TV news while washing up.
Then, start reading the morning papers, whether it is the financial related "Economic Daily", "Business Times", the evening papers that you can't read the night before, "Financial News Express", "Financial Star Daily", "Economic Daily", "United Evening Post", "China Times Evening Post", "Independence Evening Post"... can not be missed.
It is followed by the opening of the business work, almost all the time is looking at the market and studying the stock.
Until the Internet is popularized, it is easier and more efficient to find the relevant stock market information you need.
Do you believe in the “teacher ” or yourself?
For such a busy life, outsiders may find it boring, but I never think it is bitter.
In particular, it is necessary to read a lot and keep up with the changes in the domestic and foreign situations. It seems that there is no immediate effect, but it is the most important basic skill for investment judgment.
The stock market is a country ’ s economic window. If you can ’ t always grasp the new knowledge and market pulse, how can you have your own insights and make correct judgments in stock market investment?
Many of the customers who followed me along the way stayed in touch even after I left the front line.
What these old customers most often mention to me is the financial magazine report that the investment method of a certain stock market master has changed from how much money to how much money; how accurate the daily situation of a certain Internet celebrity; how powerful the solution of a certain TV station's investment teacher...
Frankly speaking, for me now, this information does not seem to be too much reference value, perhaps I have personally experienced, but also saw too many customers around me go through a lot of futile road, let me in the investment this road, very early realization "investment must rely on their own, continuous practice, correction and adjustment, in order to find a set of the most suitable for their own investment model" this truth.
Those so-called "stock market masters" who claim to be able to make a lot of money by relying on one line, two lines, or three lines?
If you ask me, are they lying? I don't know.
But, if you ask me, do you really believe that their methods can make that much money? I will definitely answer: “I don ’ t believe ”!
In the stock market, "fighting for life" for so many years, now it seems that I am a lucky person, also known as a stock market winner, along the way, I invested a lot of time to study stocks, rushed to listen to speeches, but also widely read many investment-related books, others are enjoying the fun, I am still alone and quietly studying stocks.
I firmly believe that "the stock market is alive," and there is no guarantee that the stock market will be invincible!
Of course, it also includes the "GOWIN investment model" that I have gathered from my own trading experience for many years. But I think "GOWIN investment model" is a complete set of investment models that are more comprehensive. It can be applied to "present and future". It is far better than those who rely on one trick and only suitable for "past". It is just a map of the main force or an example of the success of very few people.
Wealth is Wealth
A group of CFP consultants and friends actively promote the concept of “financial management first ”.
Too many people think that wealth is equal to wealth.
In fact, the first basic principle of "financial management" is to manage "peace of mind" and then achieve the so-called "financial goals".
If you can work out the correct attitude (mentality) to the value of money before managing money, this will directly affect the future can increase wealth accumulation to what height, so "wealth first", and "wealth management" is not "wealth".
“Investing in stocks ” is the same thing. The number of people trading in the stock market every day is tens of thousands or hundreds of thousands. Everyone ’ s ideas and trading patterns can ’ t be the same, so it ’ s even more important to have the right investment mindset before investing!
Do not think that it is easy to "dig for treasure" in a stock market full of gold and silver mountains, if you repeatedly embrace the mentality of short-term wealth, blindly follow the so-called "clear card", believe in the "profit performance" of some investment teachers, "make money tricks" of investors, "trading software" that offers low buying and high selling points, or so-called investors reported in financial magazines. In just a few short years, capital has changed from six to eight and nine figures... and so on.... and listening to these methods to operate stocks, many years later, there will be a "painful realization."
In the past 30 years of practical experience, and what I have seen and heard, I have repeatedly reminded me that "if you do not have the right investment mentality, coupled with a set of correct investment models that you can follow, and stick to the end, it is really not easy to accumulate a certain amount of wealth".
「 GOWIN INVESTMENT 」
Therefore, I look forward to sharing the “GOWIN Investment Model ” to help more and more people with investment and financial needs, establish some more correct investment concepts, and create a compound interest effect with time, so as to achieve stable asset growth and accumulate a certain amount of wealth!
Some customers have said that I am very stubborn, why do not believe that other people's methods can make so much money, I think, I am not "stubborn", but "stubborn".
"The right thing, stick to what they insist on, and never turn back" is my belief, because I am convinced that "rolling stones do not produce moss, and it is difficult to accumulate wealth in a short line."
In fact, my simpler answer is, if the "GOWIN investment model" has been used for many years and has certain achievements and achievements, but also let my assets grow steadily in the long term, why spend so much time trying any one line, two lines or three lines of others... and other operating methods that I am not familiar with? Over time, you will find yourself getting closer and closer to the profession.
"Reason!
Although everyone's definition of financial freedom and goals are not the same, and no one has ever told me a set of investment models that I can follow, but I rely on my own strength step by step, after a lot of practical trading hardening, can also achieve financial freedom.
Today, I have faithfully shared the “GOWIN Investment Model ”, which may be closer to achieving financial freedom if it helps some people avoid a false investment path.
If I can, I want to be like the German stock god André Kostolany, whether it is trading in the stock market, or promoting the right investment concept, until the last minute of life, what a wonderful thing!
(This article is from "GOWIN Investment Model: Alternative Stock Deposits for Senior Marketers", author: Shi Guowen)
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"Wealth management first" senior salesperson exposed another kind of stock deposit art: GOWIN investment model is better than a stock trend map
Ever since I started trading in securities, I ’ ve felt like I didn ’ t have enough time every day.
In the era of the Internet, my routine is to get up at 6 a.m. every day, wash and "listen" to the TV news, and then rush out to the company.
Then, start reading every morning newspaper, whether it is the financial related "Economic Daily",...
Germany ’ s president resigns, big hedge funds scramble to sell everything: What ’ s the connection?
The German president has just resigned.
We ’ re going to sell everything, that ’ s all.
This client is a large hedge fund in Connecticut, and the saleswoman is staring at me like hell, staring out a hole in my head.
I could almost hear her thinking, "Oh my God... this kid from abroad doesn't know what he's doing."
How to invest in 2023 (below): 4 key directions for experts to be bullish on Taiwan stocks
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In an effort to curb inflation, the US Federal Reserve has raised interest rates by 17 yards since launching the interest-rate hike cycle in March 2022.
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The so-called small capitalists, in fact, are short for the small bourgeoisie.
Financial industry proposes to make good use of year-end bonuses to diversify investment
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North Korea's strategies for dealing with climate change
# Developments on the Korean Peninsula l 2023-02-15
Developments on the Korean Peninsula
Getty Images Bank
An unprecedented cold wave and heavy snow hit South Korea near the Lunar New Year holiday in late January.
Global media have reported that a severe cold wave is sweeping East Asia as a result of climate change.
With regard to North Korea in particular, the media said authorities had issued a warning of an increase in the severity of the cold, adding that North Korea's northern provinces, which are considered the poorest regions of the country, are expected to suffer significant damage due to such climatic shocks.
Experts say these extreme weather events have become the “new norm ” in global climate, and that climate change is a serious problem that the entire world must cooperate in solving.
Therefore, North Korea also attaches great importance to this issue.
In January, North Korean Central Television aired a special program about three major crises the international community faced in the past year, including natural disasters, food shortages caused by the coronavirus pandemic, and climate change.
North Korea seems to be trying to show that the crises it is going through are actually what the whole world is going through.
In the Voluntary National Review of Sustainable Development submitted to the United Nations in 2021, North Korea acknowledged that it is one of the countries where the pace of climate change is significantly higher.
Oh Sam on the National Forest Science Institute.
Global warming on the Korean Peninsula is progressing faster than the global average, with North Korea warming faster than South Korea.
The average surface temperature rose by 0.85 ° C over 133 years, while the temperature on the Korean peninsula rose by 1.2 ° C in just 30 years from 1981 to 2010.
The average annual temperature in North Korea has increased by 0.45 ° C every ten years, 1.3 times faster than 0.36 ° C in South Korea.
In North Korea, the amount of annual rainfall has increased, while the number of days of rainfall has decreased, meaning that heavy rains are hitting the country more intensively.
Unfortunately, North Korea is unable to properly handle extreme weather events, even though climate change is rapidly advancing in the country.
In a report released by the Office of the Director of National Intelligence in October 2021, North Korea was among 11 countries rated as “extremely vulnerable ” in terms of its ability to respond to climate change.
In the Voluntary National Review report, North Korea said it has suffered severe damage due to natural disasters such as floods and hurricanes since the 1990s.
In North Korea, the 1995 torrential flooding is called the "worst flood in 100 years."
The 1995 floods in North Korea were listed by the United Nations World Meteorological Organization as one of the worst natural disasters in the world in the past 50 years.
According to the report, the floods killed 68 people and affected the lives of 5.2 million people, about a quarter of North Korea's total population, with 1.5 million tons of crops lost.
After that, North Korea went through a painful period of economic hardship known as the “hard march, ” in which countless people died of starvation and the country was forced to rely on international aid.
In the 2000s, North Korea continued to suffer from flood damage.
In 2020, North Korea recorded an average of 852.3 millimeters of summer rainfall across the country, 146.1 percent more than the average.
North Korea has been hit hard by natural disasters.
"Oh Sam On Champions":
In the report submitted to the United Nations, North Korea shows that the number of victims of natural disasters reached about 100 in 2015, 523 in 2016, 151 in 2018, and 127 in 2020.
North Korea claims to have been hit by the worst drought in a century in 2015.
According to data from the Belgian Disaster Research Center, 18 million people in North Korea were affected by severe drought in 2015, while the number of victims of heavy rains reached 3,540 in the same year.
The following year, North Korea also suffered severe flood damage.
North Korea has described the situation as the worst disaster since its liberation from Japanese colonial rule, with the flood killing 538 people and injuring 600,000.
Based on weather monitoring data from the World Meteorological Organization, we compared precipitation in 13 regions of North Korea between 2011 and 2020 with precipitation in 16 regions of South Korea.
Although there is no significant difference, North Korea has suffered extensive flood damage.
The forest area in North Korea is 9.06 million hectares, or 73.6% of the entire country.
According to FAO statistics for 2020, five out of 38 OECD member countries have more than 60% of their total land area covered by forests.
North Korea ’ s share of forest land is 73.74% compared to Finland, which is the most forest-intensive country in the OECD.
Although this percentage is high, North Korea ’ s forests have been severely damaged.
South Korea ’ s National Forestry Institute has been monitoring North Korea ’ s forests since 1999, and its analysis of satellite imagery in 2018 showed that 2.62 million hectares (28 percent) of North Korea ’ s forests had been destroyed.
"Oh Sam On Champions":
Forest degradation in North Korea often exacerbates the damage caused by natural disasters.
The loss of trees on mountains and forests leads to floods and droughts.
Deforestation in upstream areas may flood downstream areas, destroying farmland and roads.
North Korea ’ s forests have been devastated by indiscriminate logging to earn foreign currency and secure food and firewood.
The country has been caught in a vicious cycle of economic hardship, deforestation and natural disasters.
This frustrating situation has prompted North Korea to deal with climate change, starting with reforestation.
After Kim Jong Un came to power, North Korea began to restore its desolate forests in earnest as one of the nation ’ s major projects.
A ten-year reforestation plan was drawn up in 2012, and Kim stressed forest restoration as a "battle" in his New Year's speech in 2015.
Kim Jong Un also announced a statement on afforestation tasks.
In an unusual move, he pointed to the failure of the afforestation policy under his father, the late former leader Kim Jong Il.
Kim Jong Un has consistently stressed the need to make the country ’ s forests green again.
North Korea completed the first phase of its forest restoration battle in 2017, and headed towards the second phase from 2018 to 2024, linking afforestation to the issue of climate change.
For example, the media in North Korea has repeatedly talked about climate change.
As an important countermeasure against climate change, North Korea is encouraging people to use renewable energy, such as solar, wind and geothermal.
In fact, a lot of solar panels can be seen on rooftops of homes and factories in North Korea.
"Oh Sam On Champions":
North Korea enacted a renewable energy law in 2013.
Renewable energy includes solar, wind, geothermal, and seawall power.
The state encourages the development of renewable energy in order to solve chronic energy shortages and reduce carbon emissions at the same time.
In order to provide electricity to homes, schools and public institutions, North Korea uses solar energy.
For example, solar energy is used to light some streets in Pyongyang.
As seen in new expressions such as “energy saving, ”“ green streets ” and “zero-carbon buildings, ” North Korea claims to have adopted a number of energy-related strategies and technologies.
North Korea is also actively seeking to join the global campaign to deal with climate change, attending the United Nations Climate Change Conference annually.
In this way, North Korea is showing the international community that it is actively addressing climate change.
"Oh Sam On Champions":
In 2016, North Korea promised to reduce greenhouse gas emissions by 8% until 2030, and said it could raise the target to 40% if international support was provided.
In 2019, North Korea made a more ambitious proposal, which included 11.4% and 52%, respectively.
During the 27th session of the United Nations Climate Change Conference, known as COP27, in Egypt in November 2022, North Korea said it was actively implementing a project to create two million hectares of forest.
In this way, North Korea has demonstrated its own efforts and achievements related to afforestation, and its response to international concern about climate change.
North Korea is likely to continue to maintain this position.
North Korea outlines its specific plan on how to deal with climate change and stresses the need for exchanges and cooperation with the international community.
The question remains as to the extent to which North Korea will be able to achieve its stated goal.
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Title:

Content: The Korean economy in crisis, shared growth, and ESG

Un-Chan Chang addressing the AsiaN forum (Photo: Kim Gil-soo)

By Un-Chan Chung,
Chairman of the Korean Institute for Shared Growth

SEOUL: I am delighted to be able to give a presentation on shared growth and ESG at AsiaN’s ESG conference today. As the first chairperson of the Korea Institute for Shared Growth in 2010, I have been working hard to solve problems caused by low growth and income polarization in our society through the shared growth model.

Currently, the Korean economy is facing difficult structural problems. Long-term growth rates are falling and income distribution is getting worse. Furthermore, nurturing creative talents in education failed, the polarization of large and small businesses, and the weakening of the spirit of community have appeared.

This means that our society is already far away from the conditions that make it possible to achieve sustainable economic growth. How can these structural problems be addressed?

I believe that “this can be resolved through efforts to institutionalize shared growth”. As part of this effort, I established the Korean Institute for Shared Growth, starting with ‘How to view the small business issue’, then the issue of the capital and the country of origin, education, inter-Korean issues, inter-regional issues, large corporations and SMEs, labor-management issues, intergenerational issues, We have held more than 80 symposiums on various topics, such as gender issues and digital innovation, to make research efforts necessary for the institutionalization of shared growth.

So, what is shared growth and how does it relate to ESG? This question is the mindset I want to share with you today.

First, I would like to talk about what mutual growth is.

Shared growth, complementation of distribution rules rather than stealing and sharing

‘Shared Growth’ is a social philosophy that ‘Let’s grow together and share together’. It aims to create a ‘partnership’ relationship between individuals, groups, and nations that make up the human community, and to operate the community in a sustainable way. To this end, win-win growth excludes ‘winner-take-all competition’ in which only one party benefits and pursues ‘cooperative competition’ in which all participants receive a fair share.

“Let’s share” in shared growth does not mean taking what belongs to those who have it and giving it to those who do not have it. Rather, it is to make the pie of the whole economy bigger, but to change the rules of distribution a little.

There is an objection that shared growth goes against capitalism. It is argued that win-win growth is the opposite of capitalism as it is to check profit maximization. But this is a misunderstanding. Shared growth does not deny profit maximization. Strictly speaking, shared growth checks the profit maximization of a winner-take-all approach. A winner-takes-all approach is not a desirable feature of capitalism.

For example, capitalism in Korea is dominated by major shareholders. We must abandon the mindset of maximizing the profits of major shareholders as the sole corporate goal. This idea is being used as a theory to justify the unfair practices of large corporations against small and medium-sized business owners. Ensuring that the performance of customers, workers, and subcontractors is reasonable is the new aspect of capitalism in Korea that should be pursued.

The concept of shared growth is very broad. It is a very broad concept, including not only shared growth between large corporations and SMEs, but also between the rich and the poor, between urban and rural areas, between regions, between metropolitan and non-metropolitan areas, between men and women, and between countries. For example, the Kaesong Industrial Complex had a symbolic meaning for mutual growth between the two Koreas, and the balanced regional selection system adopted by Seoul National University as an entrance exam system was considered for mutual growth between regions. Although FTA is not a panacea, it can be said to be an example of mutual growth between countries.

Changes in the capitalist economic order lead to deepening and polarization of economic inequality

The philosophy of shared growth is in line with Adam Smith’s 『The Theory of Moral Sentiments (1759). Adam Smith said that economic and social development in harmony and balance requires three virtues: brilliance, justice, and benevolence. The virtue of ‘Prudence’ is achieved in the market where individuals who pursue self-interest and they gather. However, the virtue of ‘justice’ and ‘beneficence’ are achieved through efforts to create a just society.

Adam Smith saw that while each one was free to engage in economic activities, the ‘Impartial Spectator’ inside the individual controlled his own unlimited freedom by allowing the individual’s economic interests only within the moral limits of society.

And he called the virtue of ‘justice’ to expand the role of a fair observer to allow the government to intervene in unfair situations such as monopoly, kiosk, and profiteering to maintain fairness. The virtue of ‘kindness’ is, for example, actively helping the underprivileged who do not have freedom to engage in economic activities.

It is only that later generations distorted Adam Smith’s claim that even if humans pursue only their own interests, the results of increasing the interests of the entire society by the invisible hand.

Smith saw ‘justice’ as the pillar of economic society and ‘kindness’ as its roof. These two virtues of Adam Smith are also pillars and roofs of shared growth. Mutual growth leans on these two factors, avoiding winner-take-all, and aims for a society of win-win cooperation.

The capitalist economic order has changed in various forms. The classical capitalism of Adam Smith’s era has changed from Keynesian capitalism, which expanded the concept of a fair individual observer to the state, to neoliberal capitalism that maximized individual free competition.

However, the global financial crisis of 2008 brought neoliberal capitalism into crisis. This is because the role of the government’s ‘fair observer’ emphasized by Adam Smith was denied and only emphasized ‘free competition of the individual’. In the name of meritocracy and meritocracy, only winner-take-all profits were pursued. The result was deepening and polarization of economic inequality.

Shared growth is the demand of the times to resolve the deepening economic inequality and polarization. Unlike neoliberalism, shared growth views each individual as a member of a community that has an interactive relationship. And set the relationship between them as a ‘partnership’ relationship. Partnership refers to a relationship in which two people live together on an equal footing with each other. Mutual growth is based on the altruistic self-interest described by J. Attali, and pursues the happiness of individuals and community members, as well as the happiness of the community, without separating the individual from society.

Un-Chan Changhig hlighting shared growth, ESG at  the AsiaN forum (Photo: Kim Gil-soo)

Now, let’s talk about shared growth and ESG. Shared growth and ESG are inextricably linked. The value pursued by ESG is shared growth, and shared growth can be realized through ESG.

As you well know, ESG stands for Environmental, Social and Governance. ESG clearly reveals the earth and the crises that we humans face, who leads our lives based on the earth, and how to solve them.

“E” is according to the severity of the climate crisis, and the key is to internalize the externality of corporate production activities and to urgently change energy. The climate crisis threatens the sustainability of the future human society and causes serious intergenerational inequality.

“S” is that companies should no longer be bound by profits but fulfill their responsibilities and roles as good citizens by pursuing social values.

As economics replaced philosophy in the discussion of social values that philosophy has been in charge of since ancient times, so-called economic values valuing profits narrowed social values. However, there are some things that are essential for human survival, even if they have little or no economic value. For example, clean air and water are the same, and so are the moral feelings emphasized by Adam Smith. Their economic value, which is not a source of profit, is little or not recognized in the market, but is absolutely essential for a healthy social community in which human life is maintained. If the value of clean water and air is only known after it disappears, then it is already too late.

If income polarization deepens and society is no longer able to survive, then it will be too late to know the value of justice and benevolence. In order to lead a sustainable life, shared value, that is, shared value, must be included in the purpose of economic activities. Instead of maximizing profits, we should pursue maximization of shared welfare. Beyond the market sentiments that there is no value if there is no profit, the moral sentiments that the market value also loses its meaning as a value if the shared value is not realized must be established.

In order to recover moral feelings, not only the efforts of natural people and corporations constituting society, but also society as a whole must promote a social contract for shared growth. A social contract promotion committee should be formed and efforts should be made for a great social compromise in accordance with deliberative democracy.

This is the gist of ESG’s argument. It is often understood that G is corporate governance, which is part of “G”. Of course, this is a very important factor, but it is not limited to the corporate level.

E·S-oriented values, a system for realizing G·E

If “E” and “S” are the values to be pursued, then “G” is the system necessary to realize “E” and “S”. Just as market failures and government failures occur due to human and institutional imperfections, building “G” as an institution to realize “E” and “S” may also require a lot of trial and error. Some companies pursuing “E” and “S” perform well, but in some cases, their CEOs are fired because of poor performance.

In addition, due to the long-standing obsession with market value and the existence of a system to justify it, conflicts with corporate activities that pursue ESG may occur. There is even a case of ESG Washing that uses ESG to hide insolvency with seemingly plausible packaging.

Although the name is ESG investment, there are cases where the investment target is not socially desirable. In the transitional situation we are currently facing, the pursuit of ESG is urgent, but rather than rushing too much, we must walk the path of maturity and perfection as an entity one by one. It’s not just a matter to be in a hurry.

Clear criteria for the practice of ESG should be established. Whether or not you truly pursue ESG can be judged by whether you respect shared values and make efforts for shared growth with partner companies. Win-win cooperation in which each company transparently discloses its externalities to partner companies and society and strives to resolve this will be the key to ESG success.

Un-Chan Chung is Korea’s leading economist. He has written ‘Principles of Economics’ and ‘Macroeconomics’, two must-read books for economics students.

He served as the 40th Prime Minister of the Republic of Korea, the 23rd President of Seoul National University, and the 22nd President of the KBO.

He is currently advocating the necessity of shared growth in our society as he is the chairman of the Win-Win Research Institute.

NOTE:

This lecture was delivered by Un-Chan Chang  at the AsiaN Forum marking its tenth anniversary.

The forum, ‘Next Leadership Toward Active ESG’, feature prominent figures and experts, led by former United Nations Secretary-General Ban-Ki moon who delivered the keynote speech.

AsiaN is the media arm of the Asia Journalist Association (AJA).

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Money Laundering Awareness Handbook for Tax Examiners and Tax Auditors - 2009 edition (Korean version)

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Cite this content as:

OECD (2012), Money Laundering Awareness Handbook for Tax Examiners and Tax Auditors - 2009 edition (Korean version), OECD Publishing, Paris, https://doi.org/10.1787/18b0c5cb-ko.
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