# The Labubu Phenomenon: A Comprehensive Report

## Introduction

Labubu represents a significant cultural and commercial phenomenon in the world of collectible toys.

Created by Hong Kong designer Kasing Lung and marketed by Chinese toy company Pop Mart, these plush toy monster elves have captured the hearts of millions worldwide, particularly among Gen Z consumers.

This report examines the factors contributing to Labubu's viral success and its impact on Pop Mart's global revenue.

## What is Labubu?

Labubu is a collectible plush toy character featuring monster elf designs created by Hong Kong designer Kasing Lung.

Marketed and distributed by Pop Mart, a leading Chinese toy company, Labubu has become one of the most sought-after collectibles in the blind box toy market.

The toys are sold in blind boxes, meaning purchasers don't know which specific design they'll receive, adding an element of surprise and collectibility.

## The Rise of Pop Mart and Labubu's Impact

Pop

# The Labubu Phenomenon: A Comprehensive Report

## Introduction

Labubu represents a significant cultural and commercial phenomenon in the world of collectible toys.

Title:

Content: Alert
Continue to update / Darren "My Mother-in-law" winning the men's match Golden Bell list here
Changhua ’ s “Invisible Champion ” Plant Burns Green Paper Containers
Taiwan and Japan cold medicine competition! From the "advertisement" to see the cultural difference and meaning
The birth of an advertisement depends not only on creativity, but also to understand the face of consumers!
The author of the book "Advertising and their Place of Origin" is a Japanese advertiser, who regards advertising as the "explainer" of social culture. He believes that every advertisement is the crystallization of the market and the analysis of consumer demand, so from the performance of the advertisement, you can observe the local consumption patterns, as well as people's thinking and behavior patterns.
The book contains more than 100 advertising examples from 2015 to 2021, focusing on 13 types of advertising that are closely related to the lives of ordinary people, such as cosmetics, cold medicine, life insurance, beer, fast-food restaurants, supermarkets, beverages, etc. Explore the cultural implications behind advertising creativity. (Compilation)
Text / Tokyo Fragments (uedada)
Cold medicine
Taiwanese sense of rhythm vs. Japanese sense of responsibility
○ Unforgettable "Ushis-"
Recently, a Taiwanese song has been lingering in my mind.
This song should be heard by many people, is the singer Luo Shifeng singing "cold with Sze, cough with Sze..." The first Sze cold medicine advertising song.
When I work from home, I use the Internet to turn on Taiwanese TV programs as the background sound, often for several hours at a time.
There was a time when this advertisement appeared countless times, causing me not only to memorize the lyrics, but also to chant them over and over again like chanting.
This advertisement seems to have become a topic of discussion among some Japanese Internet residents around 2010.
Not only do Japanese living in Taiwan introduce on the blog, when the Asian Baseball Tournament is held in Taiwan, it seems to be spread among Japanese who watch the Internet broadcast. The lyrics that can't understand but are very brainwashed, the contrast between the first singing skills and the ultra-straight ball lyrics, the nostalgic images of the 1970s and 1980s, and the original song is actually an old Japanese song (I heard it is a movie star) The song of Yujiro Ishihara), etc., is full of the ramen that the Japanese townspeople will like.
Regardless of the interesting nature of the song, if I can explain my views from the perspective of an advertiser, I think this song has a strong function as an advertising song.
Stuff minimal information into simple lyrics, touch the senses with rhythmic repetitive tunes, and immerse yourself in memory.
In order to achieve this goal, the melody of the original song was slightly adjusted - when the singer finished singing "Yussi ~", the female and vocals would immediately repeat "Yussi ~".
By deliberately adding unnecessary two beats to the music of the four beats to create a memory point, while using the harmony of different sounds to deepen the impression, people ’ s minds have been unconsciously repeating the phrase “use ss ”.
○ Rhythm, rhythm and impact
In Taiwan, we can see a lot of cold medicine advertisements using impact and rhythm to implant product names and related information into people's hearts.
Another example of this is the 2016 advertisement for "New Arrow".
"Ha Joo!" - in the room, what looks like a family's grandmother, mother and little girl sneeze together.
This room, with tatami mats, feels a lot like a Japanese hotel, and at first there are wind bells ringing to suggest that the audience is a Japanese product.
Returning to the subject, just after they had sneezed, it seemed that the mysterious man who was already in the room (because he was wearing an apron and holding a broom, it should be the role of a servant) immediately appeared and said, "Ha Joo?"
The weather is suddenly cold and hot / I feel like I am going to catch a cold /
Relaxing cold symptoms, DAIJOUBU!
Cough, fever, runny nose / Feeling like a cold /
Relaxation of Cold Symptoms Happy / Happy, Big Husband!
His family danced with him.
Then the man handed out the joy placed in the tray, and the family returned to health after taking the medicine - this is the general plot of the advertisement.
The music of Latin tunes is lively and cheerful to the extreme.
After watching the advertisement, the phrase "happy, big husband!" was successfully imprinted in the minds of the audience.
Next, let ’ s look at the 2016 advertisement for “PABRON ”.
The mother who is doing housework sneezes, and the child is worried that she has a cold... ", and the mother responds" Hmm. "Just as she opens another door and prepares to continue doing housework, the brisk music sounds, and the" Mr. Bepolone "with a big head is sitting in the room (the scene is also the Japanese-room), respectfully serving the goods. Bai Bao Neng cold granules.
Then jump to the explanation screen, quickly explain: the granule type absorption is fast, 5 to 12 seconds of rapid dissolution, there are signs of cold, early taking, really effective and so on.
Finally, the mother regained her health and went out with the child, while Mr. Bepolone guarded them from afar.
Although the impression of this advertisement is not as strong as that of Seth and Xinle, but Mr. Bepolone, who is sitting in a tight position and putting the medicine in his hands, is also impressive.
If the advertising budget is sufficient, it should have a great publicity effect when it is placed on the shelves of the drugstore.
In addition, when the product is explained, the background music also sings "PABRON, PABRON, SASSASAZA ~", and I feel that I will accidentally remember it after watching it a few times.
In fact, these cold medicines are all Japanese brands.
The most impactful Seth doesn ’ t advertise in Japan, so I don ’ t know this brand at all, but it ’ s available on the market.
As for the cold medicine of Taiwan brands such as “Guoan Cold Liquid ”,“ Shouwang ”, “Chef-evil ” and“ Youluan ”, the advertising style is very different. The mainstream approach is to rely on veteran artists to recommend products, which should be aimed at attracting a senior audience familiar with the old brands.
In addition, the British international pharmaceutical company GlaxoSmithKline ’ s “Pranav ” has produced many satirical commercials emphasizing the effectiveness of commodities, but this type of advertising seems to be a small number.
○ Stimulating maternal love advertising appeal
Although Japanese advertisements for cold medicine are not completely devoid of elements of singing and dancing or image characters, there are few recent examples of this as a propaganda main body.
A more common approach is to convey the logic of “we must cure the cold ” to consumers, and some of the ads really hit the Japanese psyche.
For example, the setting of the Japanese version of the Bepower ad is very similar to that of the Taiwan version, but the message is very different.
The beginning and Taiwan version is the same as the mother's cold symptoms, so that the child is very worried, but the child's next action is the main axis of the advertisement.
Take the 2016 advertisement as an example, the mother played by Nanako Matsushima takes a nap on the sofa at night, and when her daughter sees it, she takes a blanket from the closet to cover her mother and says, “Mom, pay attention to keeping warm. ”
In another version, the child takes the footstool into the kitchen, stands up to pick up the bowl that his mother is preparing to wash, and says, “Mom, just go and rest. ”
That is to say, the plot of the Japanese Bepo Neng advertisement is: the child is clumsy and hard to make a considerate move because of the mother who is worried about the cold.
And the daughter in the advertisement is about seven to eight years old, and the way she does housework for her mother is not very reassuring.
Seeing this advertisement, what will the mothers with children think? It must be "in order not to let the children worry, I must hurry to cure the cold!" This urgent mood.
The mother in the advertisement also skillfully expressed this state of mind.
She gently said to her worried daughter, “Thank you, Mom will eat Baineng. ”
The implication is that I will get better immediately after taking the medicine, you don ’ t have to worry.
This use of psychological pressure may be something that many Japanese advertisements for cold medicine have in common.
○ Cold is not good, some people will be troubled
Another manifestation of psychological stress is the S-TAC FINE EX cold medicine sold by SS Pharmaceuticals. The advertisement calls for the slogan on the poster to be clearly understood.
Dedicated to you who have a cold and can never ask for leave. (2016)
He is one of the most famous comedians of all time.
In the advertisement, he sat in the car ready to go to work for the TV station, but because of the symptoms of a cold, he ignored the manager's concern, insisted that "I have S-TAC!", after taking the medicine and successfully completed the video.
In this advertisement, stimulating the purchase demand, triggering psychological pressure, is people's sense of responsibility for work.
Some advertisements do not have a specific description of the situation, but ask the spokesperson to directly say the words: "Although I have a cold, I am still irreplaceable."
I trust you, too? ” (Takeda Pharmaceutical Industry Benza Block Plus series, 2016, starring Ayase Haru)
Not being able to work can cause trouble for others, and in order to avoid this, it is necessary to treat the cold as soon as possible – this attitude should be a big motivation for the Japanese to buy cold medicine.
Do you rely on doctors or drugs?
Then again, why is Taiwan's cold medicine advertising so happy?
On this point, a Taiwanese friend ’ s speech made me understand.
It is said that Taiwanese people who have a cold are not very likely to buy proprietary medicines, and they will basically go to the doctor if they have a cold.
He also told me, “It ’ s easier to see a doctor ’ s face than taking medicine. ” The expression“ see a doctor ” reflects this.
In other words, the average person rarely pays attention to the advertisement of cold medicine.
That being the case, the primary task of advertising messages is not to convince consumers with logic at all.
In order to attract the attention of consumers and let everyone remember the product name, it is no wonder that the product name is repeatedly repeated in the advertisement, and the method of focusing on visual impact is adopted.
Most Japanese people care about cold medicine. There are four distinct environmental factors behind this, and there is a demand for cold medicine every cold season.
But going to the doctor is equivalent to having to interrupt work or family work, and the mood to save these troubles also accounts for a large part.
If it is just a small illness such as a cold, always buy a cold medicine for market to eat, if it is still not good, you will go to the doctor.
However, rather than saying that it is because of the expectation of the doctor's diagnosis and technology, it is more like to get a drug that is not sold in the pharmacy and has a stronger effect.
Because you want to cure the cold more efficiently, you will pay special attention to the information of cold medicine and carefully understand the message of the advertisement.
On the other hand, manufacturers have also introduced several different types of drugs for nasal congestion, fever, and sore throat, and more and more advertisements for convenience such as fast and effective, effective twice a day (usually after three meals).
In fact, Japan's policy policy also encourages people to try not to rely on hospitals, but to buy their own medicine if they are slightly unwell.
Beginning around the 1990s, the government changed some of the “medical drugs ” (strong drugs and high risk of misuse) that had to be sold by a doctor ’ s prescription to over-the-counter drugs; in 2009, these drugs were made available in general drugstores (but must be specified by a pharmacist when selling them); in 2014, they were allowed to be sold online; In 2017, the introduction of the" self-medication tax system ", that is, people whose annual consumption of medical products on the market exceeds a certain amount, can apply for tax deduction for their medical expenses.
The rationale behind these policies stems from the tight social security budget.
Although Japan ’ s public health insurance system has been in existence for more than half a century, the state ’ s burden of subsidizing medical costs has increased as the population ages.
In order to minimize the number of visits to doctors, the government will offer incentives to purchase commercially available drugs.
From a different perspective, although it can also explain that pharmaceutical companies and administrative units are taking advantage of the public's sense of responsibility.
However, when it comes to colds alone, Japanese people choose to take medicine faster than taking a good rest and recuperation.
In this sense, both parties or permissions are said to be in the same interest.
● This abstract is from "Advertisements and their Origin" published by BIG CULTURE
Advertisement cold Japanese big piece culture reading wind towards the ball
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Content: FINANCIAL TIMES
Can BookTalk revolutionize the publishing industry?
Part of the Hay Festival, which participants attended in person for the first time after the 2019 pandemic.
The next question has long been for publishers, how should the potential offered by social media be addressed in the midst of its puzzling modes of expression and platforms?
Trade gains are clear, but how to get them is less clear.
Last week, the literary world had an opportunity to learn more about the hidden arts that are widespread on social platforms, when BookTok set up its symbolic tent at the Hay Festival on the Welsh border.
This literary art video sharing platform, which is part of the popular TikTok app, has become the festival ’ s “new digital media partner ”, which is back in bloom at its first“ in-person ” gathering since 2019.
While many aspects of the festival are familiar — polite Macintosh fans, unstable weather, and a carefully curated set of events — excerpts from Bach ’ s repertoire that refresh personal memory of asking great authors the embarrassing questions of how to avoid writing a novel that would make its author worthy of a New York magazine award — the presence of BookTalk at the festival has given it a different tinge.
A group of Bok-Tok stars in their twenties have brought fashion that makes you feel fresh and have taken up festive poses amidst a wonderful power that inspires enthusiasm for reading books.
According to the Chinese platform, Facebook Talk videos — usually very short films in which people share excerpts from their favorite books — have recorded about 55.9 billion views over the past four years.
It also stimulates sales.
At the Hay Festival, the Bok-Tok collection of selected books was sold entirely in the festival library on an almost daily basis.
With optimism and a very personal character, BookTalk has given old books a new lease on life, such as The Song of Achilles, a novel inspired by Madeleine Miller ’ s modernist vision of the Iliad published in 2011, and has boosted the visibility of first-time authors.
Literary categories that had popular acceptance included fiction, crime, and poetry.
So, how does the platform work?
Talk to the “creators ” and you ’ ll see that it ’ s all about honesty, integrity, and a person ’ s ability to participate.
Jack Edwards highlighted the power of recommendations, "Reading a book requires a great deal of commitment.
And BookTok helps you do that. ”
For Dakota Warren, the platform is also a “very useful ” community, a refuge from bitterness elsewhere on social media.
Unlike other overcrowded book environments, Benji Kossi adds, “The barrier between us and them seems to be thinner. ”
That makes it a lot easier. ”
TikTok is talking about offering a different model for social media, where the impact of a post is less dependent on the number of followers you have than the number of likes you get.
In idiomatic language, it is "a graph of content, not a social graph".
After all, for an advertising-funded site, it ’ s all about capturing and retaining the attention of visitors.
Some social media standards still apply to him, with Jack and Dakota saying they get the most engagement for posts of a critical nature.
While it ’ s easy to inquire about BookTalk ’ s place in the evolving word world, its playful language isn ’ t a million miles away from some of the breathless releases that publishers make in search of publicity.
Moreover, no one shows dissatisfaction with BookTalk when it comes to what ’ s on the minds of publishers, which is the bottom line.
No wonder they are busy attracting celebrities on the BokTalk platform.
Some have already used their popularity to make deals for their books.
It ’ s unclear whether the platform will help publishers get closer to understanding this elusive question — what makes one book fly while the other flounder.
As one TikTok executive put it, “If I knew what was making something spread so fast, you wouldn ’ t see me here. ”
The presence of BookTalk to Hay Festival wasn ’ t the only novelty there.
This year ’ s festival is the first summer festival to be held on its soil in the absence of the festival ’ s co-founder, Peter Florence.
The moody former manager resigned last year after a complaint of bullying was confirmed.
His departure from the 35-year-old company at the kitchen table of his family ’ s home was particularly harsh, as he left deep scars in a society that is considered cohesive.
It also raised questions about whether the Hay Festival, with Florence ’ s lack of programming prowess for the festival, could retain its distinctiveness in a world packed with literary festivals, which often rehost the same list of authors.
Whether this year ’ s festival is a model for future editions, whether there will be a new creative director or alternating curators is up to Julie Finch, the next Hay CEO, who takes office in August.
Finch has a record of managing art events in Britain and Australia.
Finch recently oversaw the management of Compton Verne, an art gallery and theme park, where she took over the transformation of an institution that was strongly individualistic in its beginnings into an independent and sustainable charity.
I have no guesses as to what attracted the attention of the selection committee at the Hay Festival for her.
Winning a big book prize is one of the important things.
To see your achievements eulogized takes them to a whole new level, as Gitanjali Shri and Daisy Rockwell have found.
Tom of Sand ’ s author and translator barely won this year ’ s International Booker Prize, with one of India ’ s biggest dairy brands awarding her the highest accolade: their caricature in a cheerful butter-carved form on billboards posted across the country.
“This is really coming! ” Shri said, explaining that it is an honor usually bestowed only on India ’ s top cricketers and Bollywood stars.
It is a reflection of the frantic reception in India that has welcomed the award – the first time ever that a work written in Hindi has won.
The award is also a "great message to the world," said Rockwell, who likened the novel to James Joyce's "Ulysses" in its ability to find its own terminology.
Shree conceded that the book is a “love letter ” to the Hindi language — something she doesn ’ t see as uncomplicated, given the charged political variables around India ’ s linguistic culture — and that she sees no need to be direct and linear as she sought to embody the“ complex and elusive reality ” of the present-day state of the world.
Moving this literary work into English was a sometimes “confusing ” attempt by Rockwell, who spent two years translating while wrestling with a word-rich story and one that was almost impossible to translate.
This came amid an in-depth and wide-ranging debate about further recognition of translators ’ work, which was one of the talking points at this year ’ s International Poker Awards.
Shri says that given the immense complexity of the original Indian texts she wrote, she “had to let go of her anxiety ” and trust her translator.
Rockwell says that while it ’ s “very important ” to acknowledge the work of translators, we ’ re“ not co-authors ” and she ’ s “glad we have different roles. ”
This may be creative, translating a long book opens the door to teaching international readers new words.
It also gave her the opportunity to meet new communities, such as the Facebook group Cat Owners Translators, who contacted her immediately after she documented the name of her pet cats in her award speech.
Publish it.
MORE FROM FINANCIAL TIMES

Which products are increasingly viewed as treasures by collectors?

Which products are increasingly viewed as treasures by collectors?

Created by Hong Kong designer Kasing Lung and marketed by Chinese toy company Pop Mart, these plush toy monster elves have captured the hearts of millions worldwide, particularly among Gen Z consumers.

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Content: Consecutive economic crises and uncertain fate surrounds Japan
ECONOMY
Western countries have been suffering from worsening inflation since the latter half of 2021.
Now, the Russian invasion of Ukraine has disrupted supplies of goods including oil, natural gas and grains, driving up prices.
After decades of deflation, is Japan heading for an inflationary period?
Shocking Snack Prices Rise
The popular kid-friendly crackers called omaibo (light chopsticks made from small, cylindrical corn) entered the center of attention when the producer, Yaokin, announced that it would raise the product price, excluding tax, from 10 to 12 yen from April 2022.
This is the first price hike for the affordable manufacturer since its products went on the market in 1979.
The reason, according to the company ’ s official Twitter account, is the high cost of raw materials and shipping, which seems understandable.
Prices of corn, the main ingredient for snacks, as well as freight fuel have risen dramatically in recent years.
Japan ’ s economy has been in recession for nearly 30 years.
No one under the age of 30 remembers anything about the previous period of inflation, so his only experience with general price hikes was when the consumption tax rate was raised.
For this generation, raising prices isn ’ t easy for them to grasp — the “kids who don ’ t know inflation, ” who grew up with the advent of 100 yen shops.
Omaibo has kept its price of 10 yen since it went on sale in July 1979, but that era ended in April 2022.
Inflation in Japan.
There is another generation that reflects this era.
In the early 1970s, "Children Who Don't Know War" was a huge hit.
At the time, just over a quarter-century after World War II, Japan was in the midst of a baby boom generation, the babies born just after World War II ended.
That generation was also one that did not know the state of economic contraction.
From the period of post-war reconstruction to the times of Japan ’ s economic boom in the 1960s, it was common knowledge that prices rose.
But, despite this, in the early 1970s, came a period of sharp inflation.
At a time when Japan was in the middle of a construction boom spearheaded by Prime Minister Tanaka Kakui ’ s grand plan to “reshape the Japanese archipelago, ” the Middle East plunged into the devastating October War of 1973.
Arab oil-producing countries have imposed an oil embargo, leading to an energy crisis and a spike in gasoline prices.
Japan, which relies on imports for most of its energy needs, has seen double-digit price hikes, with one period experiencing a 20% year-on-year increase.
Inflation was rampant.
This makes us hear comments such as “not since the oil crisis ” or“ the return of the 1970s ” in recent days.
In Western countries, inflation has been rising since before the invasion of Ukraine.
The epidemic caused supply chains to build up, and then prices began to rise further as demand returned in anticipation of the epidemic receding.
IMF warns of price shock
The U.S. consumer price index has risen since last fall, with an annualized rate of increase reaching a level of 7% in December 2021 and an estimated rate of 8.5% in March 2022, the highest increase in 40 years.
Increases in consumer prices in the euro area also reached the 5% mark in December and rose to an estimated 7.5% in March, the largest increase since rates began to be recorded in 1997.
Russia ’ s invasion of Ukraine, a major grain supplier, and Western sanctions against Russia, a major energy exporter, have pushed up energy prices further and also hurt commodities such as oil, natural gas and grains.
The International Monetary Fund issued a warning that “price shocks will have a global impact. ”
Japan ’ s composite consumer price index (CPI), excluding fresh food, rose only 0.6% year-on-year in February, as the impact of lower rates of mobile services pushed the index lower.
However, the corporate goods price index rose 9.7% year-on-year in February, the first significant increase in 41 years since December 1980, when Japan was under the influence of a second oil crisis.
If the prices of these companies reach the labels of retail products, consumer prices are likely to reach or exceed the Bank of Japan ’ s hoped for price stability target of a 2% year-on-year increase after April, when the impact of lower prices for mobile services continues to be on track.
Fears of stagflation
The “hoped-for price stability ” of 2% set by the Bank of Japan in January 2013 is aimed at“ overcoming deflation and achieving sustainable economic growth, ” according to a joint statement with the government.
However, meeting the 2% target in the current situation holds no guarantee of stable growth, even if deflation is controlled.
This calls for a review of traditional ways to break the economic downturn.
This generation, which does not know what inflation is, needs to be aware of some basic economic principles.
I think the reason for Japan ’ s prolonged deflation is that “children who have never experienced deflation, ” who are now middle-aged, were heavily affected by the rising prices of the 1970s and the chaos of asset inflation, as the economic bubble of the 1980s made them feel more comfortable with deflation.
It also means that they are slow to perceive the danger that its persistence brings.
Inflation can generally be divided into “demand-driven inflation ” and“ cost-driven inflation. ”
The former is more common during boom times, when consumers are overspending, demand is increasing, and supply can ’ t keep up.
At the same time, the latter type of inflation occurs when the cost of materials and consumer goods rises.
This is the kind that now threatens Japan.
Inflation in areas such as energy and food limits the purchasing power of customers, limiting corporate profits.
Japan is heavily dependent on imports of energy and primary commodities, and a weaker yen has also affected.
There is a high probability not only of inflation, but of an additional period of recession, which will lead to “stagflation. ”
Opaque results at best.
It should also be remembered that inflation can lead to changes in monetary policy.
The US Federal Reserve changed its zero-interest rate policy for the first time in two years, raising interest rates by 25 basis points, and is expected to raise rates six more times before the end of the year.
The ECB will also work to accelerate the reduction of its quantitative easing policy, which is expected to end from July to September.
Japan, too, cannot maintain its zero-interest policy forever.
In 1973, when the first oil crisis occurred, the Bank of Japan raised the exchange rate from 4.25% annually to 9% via five price increases.
One Japanese comic poem once described interest rates as a “stain in banking history, ” but that day is approaching when interest has to be collected.
Even if a ceasefire is held in Ukraine, the turmoil of the war will not quickly fade away, and sanctions against Russia are likely to continue.
The oil crisis of the 1970s pushed the world economy into stagflation, and the risk of a return to this situation is growing stronger.
Even if Japan emerges from a long period of economic contraction, there is no bright light at the end of the tunnel.
The best that can be seen is a dim, vaguely defined light, but sadly the threat of total darkness still looms.
(The original text was published in Japanese on March 23, 2022, and the translation is from English.
PHOTO: Consumers congregate to buy and store toilet paper at a central market in Osaka in October 1973, amid an inflationary spiral triggered by the global oil crisis.
Kyodo.)
Economy Japanese companies Japanese government

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UC grad turned influencer goes viral on TikTok for financial advice

UC grad turned influencer goes viral on TikTok for financial advice
MONDAY SAVING YOU MONEY ON MONDAY, RIGHT WHO DOESN’T LIKE THAT. WE’RE BRINGING YOU ADVICE FROM A PLACE. YOU MAY NOT ASSOCIATE WITH THE FINANCIAL WISDOM. IT IS A PLACE THOUGH THAT HAS THE ATTENTION OF OUR YOUTH AND IT’S IMPORTANT TO EDUCATE THEM EARLY ON WLWT NEWS PRIZE MEREDITH SCOTT SPOKE WITH A TIKTOK STAR WHO IS MAKING BIG WAVES AND HEINLPG PEOPLE BETTER UNDERSTAND MONEY AND THIS PERSON IS LOCAL MEREDITH. HE HAS A LOCAL CONNECTION AND A COOL NICKNAME BECAUSE OF HIS WORK. YES, SERIOUSLY. GOOD MORNING TO YOU BOTH. HE CERTAINLY MAKING IT WORK. SO JOHN EHRINANGM IS KNOWN AS A THINFLUENCER A LITTLE TERMINOLOGY FOR YOUR MONY.DA SO THE RECENT UC GRAD TURNED HIS PASSION FOR HELPING PEOPLE TO BETTER UNDERSTAND MEYON INTO A FULL-TIME JOB ON TIKTOK WREHE HE’S KNOWN AS JOHN E FINANCE IF YOU SEE PEOPLE FLASHING THEIR WEALTH WITH CARS CASH AND JEWELRY, THE STATS SAY THEY’LL BE BROKEN A FEW YEARS. THERE YOU GO. NICE ADVICE. SO WE MET AIRING MEN AT HIS PLEASANT RIDGE APARTMENT. IT ALSO DOUBLES AS HIS. THERE WHEREE H FILMS WEEKLY NOW AFTER GRADUATING FROM THE LINDNER COLLEGE OF BUSINESS IN DECEMBER OF 2018 THAT NOW 26 YEAR OLD STARTED MAKING TIKKSTO IN HIS PARENTS BASEMENT. WELL, HE USESHO TSE SHORT-STYLE VIDEOS USUALLY ABOUT 30 SECONDS LONG TO TALK AUTBO BUDGETING INVESTING CREDIT CARDS BIG-TIME PURCHASES AND ENVE CRYPTOCURRENCY. SO ASAR TGETED AUDIENCE IS LARGELY THOSE AROUND COLLEGE AGE AND TINGAK TO TIKTOK HAS PAID OFF LITERALLY GET THIS HE WAS ABLE TO LEAVE HIS JOB AND FINANCE AND GO FULL-TIME WHIT THIS PASSION PROJECT BECAUSE A FULL-TIME INFLUENCER BECAUSE OF THAT SOET G THIS HE HAS MORE THAN 1.3 MILLION FOLLOWERS ON TIKTOK ALONE, AND HE TRAVELS THE COUNTRY HELNGPIEO PPLE FIND FINANCIAL FREEDOM. FEEL VERY GRATEFUL THAT I CAN DO THIS FOR A FULL-TIME LIVING AND YO KUNOW, I ALWAYS TELL PEOPLE THAT IT’S IMPORNTTAO T MANAGE YOUR MONEY AS A YOUNG PERSON, YOU KNOW GROWING UP BECAUSE YOU DON'’ WANT TO MAKE THOSE EARLY MONEY MISTAKES, YOU KNOW, A LOT OF PEOPLE WILL COME OUT OF COLLEGE ANDUY B BRAND NEW CAR AND FINANCE IT AT LIKE 10% AND IT’S JUST, YOU KNOW, YOU NEED TO UNDERSTAND LIKE HOW MONEY WORKS SO YOU CAN AVOID THOSE MONEY MISTAKES AND THAT’S WHY AGAIN TIKTOK WAS A GRE AAT PLATFORM BECAUSE I YOU KNOW, IT'’ GEN Z IT’S MILLENNIALS AND ALL THAT SO I CAN TEACH TM HEABOUT FINANCE EDUCATE THEM ON MONEY. BEFORE THEY MAKE THOSE DETRIMENTAL MISTAKES. THERE YOU GO. I THINK WE CAN ALL LEARN SOMETHING THERE. SO AIRING MEN ALSO HAAS PODCAST AND HE TELLS ME HE’S LOOKING BEYOND TIKTOK AND WANTS TO DIVE MORE INTO YOUTUBE TO PROVIDE. OR FORM CONTENT. HEAY SS ONE OF HIS LONG-TERM GOALS IS TO RETIRE EARLY AND HE SAYS RIGHT NOWE H IS ON TRACK TO DO THAT BY CREATING VIDEOS LIVING WITNHI HIS MEANS AND CONSTANTLY LEARNING TO HELP OTHERS LEARN AND RETURN THIS IS VERY INTERESTING. I MEAN, THERE ARE PEOPLE OUT THERE WHO HAVE BEEN KIND OF IN THE FINANCIAL FREEDOM GAME FOR A LONG TIME, BUT HE’S TAPNGPI INTO A MUCH YOUNGER CROWD AND A CROWD THAT HASN’TAD H A PLATFORM FOR THAT. SO THAT’S REALLY INTERESTING. HE COVERS A LOOFT TOPICS WHAT SOME PRACTICE FINANCIAL ADVICE THAT EVERYDAY PEOPLE OF ANY AGE NCA PUT INTO IT. MAYBE YOU AREN’T A TIKTOKER OR YOU DON’T UNDERSTAND IT AND YOU GET ON THERE AND YOU’RE LIKE, MAYBE I CAN LEARN SOMETHING TOO. YOU COULD RIGHT ESPECIALLY WHEN WE’RE TALKING PEER TO PEER RIGHT? IT’S IT’S SOMEONE YOUR AGE TALKING TO YOU, RIGHT? AND THAT MIGHT HAVE A LITTLE SWAY ON PEOPLE. SO THAT’S INTERESTING. SO HE SAYS THAT FINANCIAL FREEDOM STARTS WHIT BEING HONEST AND SPECIFIC WITH YOURSELF NO FILTERS FOR SOCIAL MEDIA. YOU GOTTA BE REAL WITH YOURSELF. SO HE SSAY WHAT ARE YOUR GOALS REALLY BOTH DAILY AND LONG TERM AND NYMA IT MEANS BEING REALISTIC POTENTIALLY REARRANGING YOUR BUDGET OR LIFESTYLE TO REACH THOSE GOALS. YEAH, AND WE KNOW A LOT OF THINGS HAVE CHANGED I THINK ESPECIALLY IN AN ERA WHERE LESS PEOPLE ARE BUYING HOMES THINGS LIKE THAT INFLATION IS UP THIS HELPS STRETCH YOUR MONEY. YOU NEED MORE OF IT. YOU DON’T HAVE MAYBE MORE OF IT BUT A LOT OF OPPORTUNITY THERE WITH WHAT HE’S GIVING SO THANK YOU. YEAH. HE TALKS ABOUT HOME ADVICE. YEAH OUR ADVICE AND PEOPLE REALLY RCHEA OUT TO THEM AND SAY BECAUSE OF YOUR VIDEO I MAD
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UC grad turned influencer goes viral on TikTok for financial advice
If you're looking for sage financial advice, you may want to consider TikTok, where a University of Cincinnati graduate has turned the video platform into his full-time career to teach people about money.John Eringman, better known as Johnefinance to his online followers, graduated from the Lindner School of Business in 2018. He began making TikTok videos about his passion for financial education in his parents' basement. Over the years, Eringman turned his passion project into his job. He left his former position in finance to focus on creating digital content for his TikTok and podcast. Eringman decided to focus on topics like financial literacy, budgeting, credit card spending, renting vs. buying, cryptocurrency and investments. Watch Eringman's TikTok videos or podcasts here. Eringman has more than 1.3 million TikTok followers. Eringman considers himself a "finfluencer," which is a social media influencer focused on creating financial content.Eringman said he's grateful to be able to help younger generations make better financial decisions. He said he's received feedback from viewers who said his content influenced them to make different decisions that ended up saving them time and money."I always tell people that it's important to manage your money as a a young person, you know, growing up because you don't want to make those early money mistakes," Eringman said. "You know, a lot of people will come out of college and buy a brand new car and finance it at like 10% and it's just, you know, you need to understand like how money works, so you can avoid those money mistakes. And that's why again, TikTok was a great platform, because I, you know, it's Gen Z, it's millennials and all that. So I can teach them about finance, educate them on money, before they make those detrimental mistakes."Eringman now lives in an apartment in Pleasant Ridge which doubles as his studio to create new content every week. He also travels the country to create content, meet with other people in the digital finance industry and has even appeared on The Drew Barrymore Show.Eringman credits his success to following his own rules of living within his means and constantly seeking out new pieces of wisdom to offer to his followers."Because if you come out of college and you buy the brand new car, you upgrade to the downtown apartment, you know, you start going on expensive vacations, that's really going to you're almost buying your own handcuffs," Eringman said. "Because you won't be able to save money. You won't be to invest money and you're going to have to stay at your job longer and longer, longer," Eringman said. "I guess lifestyles inflation is another big part of it is you don't want to upgrade your lifestyle faster than what your income is upgrading so live within your means. Try to avoid lifestyle inflation."Eringman said he plans to dive deeper into his YouTube channel to allow for more longer-form content rather than focusing on short TikTok form content.

If you're looking for sage financial advice, you may want to consider TikTok, where a University of Cincinnati graduate has turned the video platform into his full-time career to teach people about money.

John Eringman, better known as Johnefinance to his online followers, graduated from the Lindner School of Business in 2018. He began making TikTok videos about his passion for financial education in his parents' basement.

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Over the years, Eringman turned his passion project into his job. He left his former position in finance to focus on creating digital content for his TikTok and podcast.

Eringman decided to focus on topics like financial literacy, budgeting, credit card spending, renting vs. buying, cryptocurrency and investments.

Watch Eringman's TikTok videos or podcasts here. Eringman has more than 1.3 million TikTok followers. Eringman considers himself a "finfluencer," which is a social media influencer focused on creating financial content.

Eringman said he's grateful to be able to help younger generations make better financial decisions. He said he's received feedback from viewers who said his content influenced them to make different decisions that ended up saving them time and money.

"I always tell people that it's important to manage your money as a a young person, you know, growing up because you don't want to make those early money mistakes," Eringman said. "You know, a lot of people will come out of college and buy a brand new car and finance it at like 10% and it's just, you know, you need to understand like how money works, so you can avoid those money mistakes. And that's why again, TikTok was a great platform, because I, you know, it's Gen Z, it's millennials and all that. So I can teach them about finance, educate them on money, before they make those detrimental mistakes."

Eringman now lives in an apartment in Pleasant Ridge which doubles as his studio to create new content every week. He also travels the country to create content, meet with other people in the digital finance industry and has even appeared on The Drew Barrymore Show.

Eringman credits his success to following his own rules of living within his means and constantly seeking out new pieces of wisdom to offer to his followers.

"Because if you come out of college and you buy the brand new car, you upgrade to the downtown apartment, you know, you start going on expensive vacations, that's really going to you're almost buying your own handcuffs," Eringman said. "Because you won't be able to save money. You won't be to invest money and you're going to have to stay at your job longer and longer, longer," Eringman said. "I guess lifestyles inflation is another big part of it is you don't want to upgrade your lifestyle faster than what your income is upgrading so live within your means. Try to avoid lifestyle inflation."

Eringman said he plans to dive deeper into his YouTube channel to allow for more longer-form content rather than focusing on short TikTok form content.

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Ugly and cute?
"Ugly business opportunities" are taking off.
It is not an evil thing, but a lot of people are evil.
There are more people discussing ugly things, and ugly becomes a business.
Not long ago, the second ugly thing award ceremony on the B website, a video from the Taobao platform 40 ugly goods selected 5 winners, the current cumulative more than 4 million plays, nearly 30,000 screens, more than 5,000 comments.
Many netizens discuss the phenomenon of "ugly" from a positive perspective, revealing that "ugly business opportunities" are taking off.
In charge of nominating the Taobao Ugly Things Top 40, there are nearly 220,000 members of the Douban Ugly Things Protection Association group, and the group's brief excerpt of the members' comments: Ugly East and West gathered together, happy and happy, do not care about the eyes of others.
WeChat public number "deep burning" reported that there are more people discussing ugliness, and ugliness has become a business.
I love ugly things.
Among the nominees were a plain grey backpack with a black wig on it, a disastrous five-finger socks with a sparkling diamond on each toe, and a pair of yellow Forrest Gump shoes with a heel turned into high heels.
Other ugly things sought after by many people are the green fish head mask, which sells thousands of dollars a month on e-commerce platforms; ugly shoes, ugly clothes, and ugly socks made by independent designers and international brands are popular; idle fish also smell ugly bonuses, and make hand-made animal gods... The broadcast volume is also high.
The ugly circle is not accidental.
In recent years, whether it is short video content or film and television variety content, the so-called "ugly" content has been greatly improved, and the ugly public opinion environment has gradually relaxed.
Facing ugliness, discussing ugliness, and buying ugliness are becoming a choice for some people.
"On the one hand, people's acceptance of the" ugly "is high, that is, the aesthetic is more broad, on the other hand, people's demand for" true "increased, when accustomed to excessive cosmetic and retouching of the net red face, excessive packaging of people and programs, people want to see blemished true, not perfect false."
This is also the reason why pop culture such as rap and talk shows emphasize "real" is prevalent.
Professor of Psychology at the Central University of Finance and Economics, Dou Donghui.
The report quoted Dou Donghui as saying that there may be three psychological explanations for the public's concern about "ugly things."
One is the hunt: Ugly East and West belong to new and exotic stimuli, which can realize the de-habituation of perception.
The second is the Pandora effect: ugly things often bring discomfort, many people just want to see how ugly.
And the third is that it is a good thing to be able to do that, and to be able to do that.
The excitement, curiosity and sense of superiority have caused the vast number of netizens to cast their eyes of praise on the ugly.
Taking the green fish head cover, which has been used as an example, the video playback volume under the topics "green fish head", "green fish head" and "green fish head water" is about 300 million, and the netizens wear the head to dance and act, and the expression of green fish head is stagnant, and the exaggerated actions of netizens form a contrast, and the comic effect is full.
The ugly money makes money together.
There is also a business in the West.
The first way to dig up ugly things is to blow money out and make money together.
Compared to the two Ugly Things Awards, a total of 70 products nominated, can be roughly divided into dolls, clothing, accessories, and accessories, mostly small products of the factory line.
Among them, ugly slippers, ugly socks, ugly dolls and pillow content is quite high, the common characteristics of these goods are thin cost, high profit, can go.
The report quoted Wang Rong, a practitioner of cultural and creative products, as explaining that the production of small goods mainly involves design costs, mold opening costs, material costs and labor costs.
"If the business takes the original route, the design and mold opening costs can not be saved"; if the business takes pictures to open the board production, the cost only needs to see the material and whether it needs to be hand-made.
"The raw material of the green fish head cover is latex, the price is not high, the machine processing, and the labor cost is saved, and the profit is basically more than 5 times."
Another gold digging method comes from the “regular army ”, that is, independent designers.
For example, in 2020 in the Ugly East West in the award of tiger up the mountain pantyhose, from the net name of the "butterfly princess" designer hand; and people like the muscle giant arm of the treasure cat also shortlisted in the 2020 Ugly East West Awards, post-90s designer Xu Zhenbang and Chao play brand TOPTOY cooperation to launch a series of popular joint products.
The fish also have an ugly value.
It is understood that leisure fish official intends to make some of the funny animal drawings of netizens PS into physical hands, "to find the ugly group is to launch a vote, the members can also participate in the design." 5 has been on the shelf of leisure fish "is made into 10cm hand work.
There are also people who make ugly deformation business, and the ugly clay mobile phone shell that is popular on various platforms is one of them.
Le Le, a shopkeeper in Beijing, calls his signature work “The Ugly Lady ”, which is mainly sold in Taobao, WeChat, Little Red Book and TikTok. When business is better, he can make three or four hundred orders a month.
The scale of ugly business is the road.
But ugly money is not so good to earn.
The report pointed out that quality issues, copyright issues, ugly scale issues, etc., are a hurdle in front of the gold diggers.
One is quality.
Take the green fish head cover as an example, many buyers pointed out in the evaluation that the head cover is a latex product, as well as color ink printing, breathless is on the one hand, the most fatal is the taste is too large.
Many people said that they deliberately chose expensive purchases, and the result was "the smell is very pungent, wrinkled and thin, and the five senses have shifted."
The second is copyright.
Taobao listed the list of ugly things, many are the original designer's works made cottage, netizens also pointed out in the comments, dream pink butterfly shoes from a foreign brand, quail ear ring from the Italian brand BOTTEGA VENETA, the original price of 5700 yuan (about 785 US dollars), and Taobao introduced this ugly East and West with a small line: "The original price is really too expensive, give Yiwu a little time."
Third, it is not sustainable. In 2020, it is the green fish head cover, in 2021 it is the lemon head cover, and the next year there will be an endless layer of ugliness into the public eye.
Ugly can be out of the loop, does not mean there is no bottom line.
Return to the ugly itself, how to express ugly, marketing ugly is very important. Dou Donghui believes that some of the ugliness on the social platform is deliberately created to cater to some vulgar aesthetic, only to gain cheap superiority and laughter flow, the essence behind this ugliness is "fake".
"For example, some short video clips, deliberately dressed up as ugly, ugly and ugly, there is no aesthetic value to speak of."
But some popular ugly things, ugly goods, it may come from a new and different brain hole, a spare and insufficient design failure, or deliberately create a dislocation and contrast.
Whatever the motivation, the substance behind it is “true. ”
He said.
Xiao Mingchao, a trend marketing expert and founder of Zhi Meng Consulting, believes that ugly marketing is valuable, depending on whether the values conveyed are positive, positive, and there is room for discussion.
"It is necessary to have content and positive guidance, but also to be new and ugly, which requires a high standard of value."
Ugly marketing is difficult to become mainstream
Xiao Mingchao said, that is, the acceptance of ugliness comes from every kind of crowd, but it is difficult to fix it and become the mainstream.
Another difficulty of ugly marketing is to find the core audience.
People who are passionate about buying ugly things are difficult to categorize accurately, and young people like it, children like it, and even middle-aged people are willing to buy it.
Moreover, the consumer intentions of the purchaser are different.
"Someone buying ugly things may just feel interesting for a while, it does not mean that he wants others to say, 'You are a person who specializes in buying ugly things', 'You are a person who specializes in judging ugly', and this trend is still small." Xiao Mingchao said.
Yesterday was popular is "lost", today is popular is "ugly", rebellious spirit is easy to become a traffic password.
But through the lively appearance, ugly can leave what, pass what is the most critical.
In this regard, the report pointed out that brands and enterprises should also be clear about their responsibilities when they make profits from ugly marketing.
Brands and enterprises to adhere to the main line of thinking, not indulge in a moment of ugly marketing to bring about the carnival; the public also need to identify, which is malicious offense, which is the expression of goodwill.
In fact, there are many ugly things in life that deserve to be discovered and protected. After all, beauty and ugliness flow, and in the end, the story goes back to the “truth ” that needs to be preserved in human society.
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Which designers does Pop Mart collaborate with?

Which designers does Pop Mart collaborate with?

Which designers does Pop Mart collaborate with?

Which designers does Pop Mart collaborate with?

Which designers does Pop Mart collaborate with?

This report examines the factors contributing to Labubu's viral success and its impact on Pop Mart's global revenue.

## What is Labubu?

Labubu is a collectible plush toy character featuring monster elf designs created by Hong Kong designer Kasing Lung.

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Marketed and distributed by Pop Mart, a leading Chinese toy company, Labubu has become one of the most sought-after collectibles in the blind box toy market.

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Content: Hotspot
Mainland KFC toy boom spin-off "career food" approved excessive consumption should be boycotted (20: 10)
KFC in Mainland China (KFC) has partnered with toy manufacturer Pop Mart to purchase KFC ’ s 99 yuan (RMB, the same below) family barrel package to get a Dimoo doll blind box toy, random style, set off a rush in the Mainland, and even spawned the phenomenon of “career food ”.
The Chinese Consumer Association criticized excessive consumption and should be resisted.
The series has 6 regular models and a hidden doll. There are 6 figures in a blind box set, and a total of 263,880 sets are sold nationwide.
Some mainland media reports, some people in order to obtain hidden money dolls, do not hesitate to buy 106 sets of meals, a total of more than ten thousand yuan.
Some people "as long as the toy does not eat", after buying the meal, take the toy, throw the food and leave; some people can not finish the food and throw it away.
This wave of enthusiasm even spawned "career food", and some people on the Internet carried the slogan "blind box for you, heat for me" to do business.
Because the package is mainly limited to KFC in first- and second-tier cities, a set of 6 blind box sets is fried on the Internet, and a set is fried to 600 yuan to 800 yuan.
In addition, the price of hidden dolls can reach more than 800 yuan, which is more than 7 times higher than the price of the package.
The China Consumer Association today (12) criticized KFC for selling limited edition blind boxes, which easily lead to consumers' impulse consumption, and unnecessary waste caused by excessive purchases, which should be resisted.
However, KFC customer service said that the blind box will continue to sell.
(Beijing Youth Daily / People's Daily)
Related Words: Blind Box Toy Editor 's Recommendation Hot HotPICK
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What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

The toys are sold in blind boxes, meaning purchasers don't know which specific design they'll receive, adding an element of surprise and collectibility.

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

## The Rise of Pop Mart and Labubu's Impact

Pop

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Content: There were 566 press releases posted in the last 24 hours and 183,975 in the last 365 days.
Bubble Mart opens shop in Hong Kong, bringing trendy toys to convey the beauty
Bubble Mart opens in Hong Kong
Bubble Mart opens in Hong Kong
Bubble Mart, the global trendy culture and entertainment company, recently announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, so that more Hong Kong fans feel the infinite charm of trendy play.
HONG KONG, CHINA, December 3, 2021 / EINPresswire.com / -- Bubble Mart (9992.HK), the world ’ s leading pop culture entertainment company, has announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, respectively.
It is reported that Bubble Mart ’ s first Hong Kong store has opened in Harbour City on November 13.
On the opening day, the designer of Bubble Mart ’ s head IP-Molly, Kenny Wong, as a well-known local pop artist in Hong Kong, specially designed the blue Molly image glass steel inspired by Star Ferry pier for the Hong Kong Harbour City store, which is placed in the center of the store, giving the store a special meaning.
Kenny Wong, a contract artist with Bubble Mart, founder of Kennyswork and the father of Molly, said, “I am delighted that Bubble Mart has brought Molly to the world, allowing more people to learn about the artist ’ s toys through Molly and other pop-up IPs.
"I am
Bubble Mart founder and CEO Wang Ning said, “Five years ago, when I first met Kenny Wong and Molly in his studio in Hong Kong, I decided to get the exclusive license of Molly.
We want more people to get to know Molly through Bubble Mart as the ‘ Treasure Girl ’.
Molly also became Bubble Mart's first pop-up IP.
Today, Bubble Mart family has more IP image, hope through our pop-up shop, let more people feel the charm of pop-up play, enjoy the beauty that Bubble Mart brings to everyone.
"I am
Founded in 2010, Bubble Mart is committed to the deep cultivation and development of five fields around the world: artist mining, IP incubation operation, consumer touch, pop play culture promotion, and related industry investment.
Through the brand culture of "creating trends and transmitting beauty", it has built a comprehensive operation platform covering the entire industrial chain of trendy toys, which has set off a wave of play in China.
It was successfully listed in Hong Kong in December 2020.
As of September 30, 2021, Bubble Mart's global offline stores have exceeded 250, with more than 1,687 robot stores, covering 103 cities in China, and being stationed in 23 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, Singapore, etc., and the global layout is constantly expanding.
Today, POP MART forms a brand advantage with designers, retail channels and industry chains as its fulcrum.
POP MART has signed contracts with well-known fashion designers such as Kenny, Pucky, Kasing Lung, etc., and launched a number of popular fashion IP products, including Molly, PUCKY, The Monsters and other fans, which have gathered a strong and high-quality fan group.
At the same time, POP MART also launched a joint product with world-renowned brands and world-class artists, including Keith Haring, to create a classic IP image that young consumers love today.
With the continuous expansion of the territory, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trend toy exhibitions, allowing designers to focus more on their works and promote the vigorous development of the fashion industry.
In addition to the Harbour City store, Bubble Mart Hong Kong 2 will open on 4 December at K11 Art Mall, located at shopping malls B233B and B231B.
On the opening day, the draw will be held for Bubble Mart ’ s high-end line limited product, the MEGA Collection SPACE MOLLY.
The event will be held from 14: 00 to 16: 00 on the 11th.
Chen Xiaoning
Bubble Mart
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