The Labubu phenomenon has boosted Pop Mart's global revenue, increasing its founder's wealth.

Labubu's popularity stems from its unique character design and effective marketing strategies.

The Thai government held a rare welcoming ceremony for Labubu, likely boosting its online presence.

Labubu was granted the honorary title of 'Magical Thailand Experience Officer' by the Thai government.

Social media marketing can boost Labubu plush toys sales by improving a website's Google search rank.

TikTok influencer marketing is effective due to the trust and emotional connection between users and creators.

TikTok has over 1 billion users and a higher audience engagement rate than other social-video platforms, making it ideal for influencer marketing.

The CreatorIQ benchmark rate for a "Mega" TikTok influencer is 8.8%, indicating high engagement.

Labubu's target audience is 'kidults', adults with retained childhood interests, including post-80s and post-90s individuals who collect toys due to unfulfilled childhood wishes or a passion for anime and manga.

The target audience collects figurines like Labubu, Dimoo, and Molly.

Labubu's target audience is likely aged 15-30.

Pop Mart offers limited edition products and hosts events to appeal to its target demographic.

The company promotes its products and interacts with its audience through its website and social media.

Pop Mart's revenue growth has been significant, with a 40-45% year-over-year increase in the first quarter.

Revenue growth in Hong Kong, Macau, Taiwan, and overseas was 245-250%, and Douyin (TikTok) flagship store sales rose 95-100% in Q1.

The company's revenue increased 75% to 80% year-over-year in Q3.

Labubu products are reportedly popular and in high demand, often selling out quickly, contributing to the blind box trend that has swept the global market.

TikTok Shop allows brands to display and sell products directly to users, particularly Gen Z and millennials.

The Labubu phenomenon has boosted Pop Mart's global revenue, increasing its founder's wealth.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
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Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
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Labubu's popularity stems from its unique character design and effective marketing strategies.

The Thai government held a rare welcoming ceremony for Labubu, likely boosting its online presence.

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Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Related News:

Labubu was granted the honorary title of 'Magical Thailand Experience Officer' by the Thai government.

What did Labubu receive in Thailand that no other trendy IP receive?

Social media marketing can boost Labubu plush toys sales by improving a website's Google search rank.

Title:

Content: A influencer has undergone various operations to resemble a Barbie, but the results make her look more like a doll Bratz.

With the arrival of social networks and an estimated average permanence of 2 hours and 25 minutes by users worldwide (Digital 2021), influencers became important opinion leaders thanks to their high numbers of followers that They allow companies to be used to carry out influencer marketing strategies, position their products, improve their sales and increase their number of followers.

These internet personalities tend to upload content of relevance and interest to their various specific audiences, which visit their networks because they create content that nourishes their day-to-day life on their favorite topics; however, in social networks there are some others influencers that are best known for performing some unusual actions, where they attract the attention of users by doing some challenges, present themselves in uncomfortable situations or even some others that are performed modifications bodily, making them stand out from society.

Barbie is a brand of dolls manufactured by Mattel, which occupies the fifth place in the ranking of Statista about the most valuable toy brands around the world with 378 million dollars; Having a presence in the market for more than 50 years, this has become an iconic figure globally, whose details of the dolls do not go unnoticed due to their stereotype of beauty.

This has led to a influencer from Bulgaria undergoes different and numerous operations to look as much as possible to one of these dolls, since she even mentions in her TikTok account that it is a Barbie Bulgarian; However, her appearance seems to be more aimed at a doll of Bratz, another line of dolls that has some characteristic attributes that manage to differentiate its brand from Barbie, among them, its prominent lips.

@ andrea_ivanova972New Instagram: andrea88476 ## world ## famous ## girl ## biggest ## lips ## silicone ## implants ## bulgarian ##Barbie ##big ##lips ##world ##have♬ Down On Me – Jeremih

This influencer is gaining relevance in social network users, whose publications show a difference of opinions about the “aesthetic” reasons for which said procedures were performed, since some emphasize the beauty of their lips, while others wonder why someone would perform such an action.

Read:  Ridiculous price for these Sony on offer: only 9.50 euros

Despite this and the influencer’s efforts to want to be a Barbie, the aesthetics of her operations seem to be more aimed at being a Bratz brand doll.

In order to generate a high volume of followers on social networks, influencers choose to carry out some actions that attract the attention of users, taking them out of the daily life that they usually see in daily “conventional” publications. However, in order to do this, they can sometimes take some actions that put their health at risk, or even where they affect third parties.

An example of this we had a couple of weeks ago when an influencer wanted to record a video again in a restaurant that offered a buffet, but the owner of the restaurant found it necessary to deny him access, since when he went it represented high losses in their records, this is because the influencer chooses to create “mukbang” content, where live video is recorded and broadcast while consuming high amounts of food and at the same time interacting with their followers.

Despite the fact that different content manages to capture the attention of users, influencers can put their health at risk, as well as affect third parties in their growth process.

Related Notes:

TikTok influencer marketing is effective due to the trust and emotional connection between users and creators.

Title:

Content: Stories
Why does TikTok sell so well?
Stories
Elena Likhanova
Senior Editor RB.RU
Elena Likhanova
Influencers easily force subscribers to buy, sharing with them finds and favorite products.
Let ’ s see what makes them so convincing.
Why does TikTok sell so well?
TikTok is not the most obvious place to find a good cleaning agent.
However, the hashtag # cleantok, as well as # dogtok, # beautytok and others, are popular.
Consumers are increasingly turning to social media to learn more about products, and spending money following the recommendations of major influencers and microbloggers.
A striking example is the hashtag # booktok, where you can find reviews of books and recommendations.
The data shows that users promoting certain books using a hashtag actually increase their sales.
The popularity of # booktok has inspired specialized exhibitions in major international bookstores, changed the approach of cover designers and marketers to new editions, and this summer even pushed parent company TikTok to launch a new publishing house.
However, experts believe that the incentive to buy is not only an approval review.
The subtle psychological connection to the face on the screen and the underlying mechanisms of TikTok play an important role in convincing users to buy what they see in their feeds.
Confidence in the source
“Video platforms like TikTok and Instagram * have greatly changed the way we consumers make purchasing decisions, ” said Valeria Penttinen, assistant professor of marketing at Northern Illinois University.
Importantly, these platforms provide unprecedented access to products and services for users, allowing them to consume large amounts of content in very short periods of time.
There are several elements that attract users.
One of the main experts is called “trust in the source ”.
All relocation-related services and companies on one map
Most likely, people will be inclined to buy products from the screen if they perceive the author as competent and trustworthy.
If a product or service “matches ” the author, it seems sincere, explains Angelina Scheinbaum, associate professor of marketing at Wilbur O and Ann Powers College of Business at Clemson University in South Carolina, USA.
Kate Lindsay, a journalist covering Internet culture, gives this example: “When a woman like you says she ’ s a mom, she ’ s tired and helped by this cleaning agent … there ’ s a level of connection and trust and you say, ‘ You ’ re like me and it ’ s good for you, it ’ s good for me too. ’ ”
Trust in the author ’ s source increases dramatically when his recommendation is not paid.
“Organic influencers are much more authentic … their motivation is to talk about the product or service that has made their lives happier or more comfortable.
They genuinely want to share it with others, ” Sheinbaum says.
This authenticity is particularly effective in driving purchases in niche categories, as often content writers are deeply passionate and have specific expertise in a narrow area.
“With microinfluencers, the consumer feels like they ’ re buying from someone who ’ s using the product … it ’ s more of an emotional relationship, ” Scheinbaum says.
Generally, videos also gain more trust than still images or text.
Penttinen says the video creates a special “personal storytelling ” environment that attracts users: even small elements such as the ability to see the creator ’ s face, hands, or hear him speak make them feel more trusted.
Indeed, studies have shown that YouTube influencers supplement their reviews with personal information to look more like a close friend or family member — and the more the viewer thinks they “know ” a blogger, the more they trust him.
Scheinbaum adds that posts containing both actions and verbal cues — especially demos and conversions in TikTok videos that practically serve as 30-60-second microcommercials — can encourage “particularly effective persuasion. ”
Parasocial effect
One of the main elements that inspire buying is the emotional connection with bloggers.
This phenomenon, called parasocial relationships, causes members of the audience to believe that they have a close connection or even friendship with a person, when in fact it is a one-way relationship – often the content creator may not even be aware of the person ’ s existence.
Such non-reciprocal relationships often show up on social media, especially with influencers and celebrities, and occur more often as more users become familiar with their content.
“Parasocial relationships are so strong that they encourage people to buy, ” Scheinbaum says, referring to both influencers promoting sponsored products and organic bloggers talking about favorite personal things.
Penttinen explains that as consumers begin to learn the creator ’ s preferences and values and watch him disclose personal information, they begin to treat his recommendations the same way they would treat their own real-life friends.
In addition, parasocial relationships often encourage users to make repeat purchases, especially on TikTok; the platform ’ s algorithm often downloads users ’ content from the same accounts, and repeated interaction with it can contribute to one-way relationships.
She adds that parasocial relationships at TikTok can also cause fear of missing out on something that stimulates purchasing behavior: “As falling in love with these people grows, there is an increased fear of not benefiting from these relationships or showing your loyalty to those relationships. ”
Perfect packaging
The pitch is also important.
The very form of content in TikTok is product-oriented, which adds to its appeal.
“TikTok can make shopping a bit like a game, because everything is served as part of the aesthetic, ” Lindsay says.
This may cause the user to want to become a part of the trend or to participate in the discussion, including trying the product.
Read on topic:
How to work with bloggers in Kazakhstan?
These influencers are fully AI-generated — and their posts collect thousands of reactions
She adds that certain genres of content on TikTok can be very persuasive: for example, the headings “things you didn ’ t know you needed them ” or“ things that saved my … ”.
The short and trusting video format in TikTok makes recommendations more natural, pushing users to trust the authors.
Unlike ideal Instagram profiles, the opposite rule applies here: the less perfect the content, the more consumers will feel that they themselves make purchase decisions based on recommendations.
Warning to buyers
However, consumers can often find themselves involved in these emotional purchases at their own expense, says Scheinbaum, author of The Dark Side of Social Media: A Look at Consumer Psychology.
In some cases, the parasocial effect and subsequent sense of intimacy that social media causes can be so strong that users don ’ t even take the time to figure out whether the ads are sponsored or not, she said.
In particular, younger or less savvy consumers may not know the difference between advertising and regular recommendation.
The nature of TikTok ’ s fast videos can also make it harder to recognize ads, Linsday said.
In addition, these emotional attachments that encourage purchases can lead to excess spending, Penttinen says.
Many of the products described in TikTok are inexpensive, which makes it easier to decide on a purchase.
That could be a problem, she adds, because what one author might find good for themselves isn ’ t necessarily good for the user — after all, you might not like the novel you bought because it was on # booktok.
Consumers shouldn ’ t feel like they should scrutinize every purchase they make at TikTok, but experts say it ’ s important to know why the platform can inspire users to spend money — especially before they place an order.
* Meta and its Facebook and Instagram members are recognized as extremist organizations whose activities are prohibited in the Russian Federation.
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What aspects of the person on the screen makes someone inclined to buy products?

TikTok has over 1 billion users and a higher audience engagement rate than other social-video platforms, making it ideal for influencer marketing.

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Three Insider Tips To Make Your Brand Perform Better On TikTok And Other Short-Video Platforms

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TikTok has taken the social media industry by storm the past couple of years, attracting more than 1 billion users globally, building a vast new class of creator/influencers, transforming how music is discovered, and forcing competitors such as Meta’s Instagram and Alphabet’s YouTube to launch their own short-video platforms.

TikTok has gotten so big that it’s taken over from YouTube as lead sponsor of this week’s VidCon conference in Anaheim, Calif., the first in-person gathering of the social media industry’s biggest conference since 2019. As lead sponsor, TikTok is hosting a dozen panels through Saturday as well as today’s industry keynote speech.

Brands increasingly are venturing onto TikTok and its short-video competitors Instagram Reels and YouTube Shorts. And there are plenty of good reasons to do so, well beyond the generally lower production costs involved in making videos that are generally well under 1 minute in length.

Audience engagement rates for TikTok videos are far higher than on most competing social-video platforms, long or short, according to benchmarks compiled by CreatorIQ, which tracks and helps manage millions of influencer campaigns in dozens of countries for global consumer brands such as Disney, Nestlé, and Unilever.

For a “Mega” TikTok influencer, someone with more than 1 million followers, the CreatorIQ benchmark rate of “engagement” is 8.8%. CreatorIQ calculates TikTok engagement by adding likes, comments and shares, and dividing those by total views of a video. For brands, that means on average, they can expect as much as one in 12 viewers to interact in some notable way with a given TikTok video from a big influencer (some viewers will interact in more than one way).

Other platforms, which all use different ways for fans to interact with videos and creators, require different calculations for their CreatorIQ benchmarks, so it’s not an apples-to-apples comparison.

But just about all the other platforms generate far lower rates of their version of “engagement,” according to CreatorIQ, which generates the figures based on their direct access to all the platforms’ viewership data. Only “Nano” influencers on YouTube (between 1,000 and 10,000 followers) come close to TikTok’s level of viewer engagement for its biggest stars, at 8.5%.

Videos from YouTube Mega influencers, for comparison, will on average attract only a 2% engagement rate. Worth noting: YouTube has a mind-boggling 29,000 creators with at least 1 million subscribers each, according to Tubics.

But for brands venturing into TikTok, creating successful content and campaigns involves more than just making a shorter version of a video they might post on YouTube or Facebook.

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

1. Lean into creator partnerships while giving creators plenty of creative freedom - While brands are traditionally used to developing their own communities and content on social platforms, creator-developed content drives up to five times the completion rates and double the conversion rates on TikTok. Brands should focus on a creator-first strategy to get the most out of the platform.

2. Align on internal business outcomes of a campaign before launching on TikTok - It's important for brands to identify both the business-outcome goals of a given campaign and the strengths of the platform. TikTok is focused on developing a full-funnel attribution ecosystem, and has made great strides in its commerce offering between creators and brands, which can be seen in trends like ‘TikTok Made Me Buy It.’

3. Lean into challenges and viral trends - TikTok has a track record of turning products into viral sensations practically overnight. Brands need a nimble team and strong creator relationships to organically insert their messaging into these trends. American Eagle, Chipotle, and Caudalie are a few examples of brands that have really tapped into the power of viral trends and challenges on the platform.

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which social platforms does Gen Z tend to prefer?

The CreatorIQ benchmark rate for a "Mega" TikTok influencer is 8.8%, indicating high engagement.

Labubu's target audience is 'kidults', adults with retained childhood interests, including post-80s and post-90s individuals who collect toys due to unfulfilled childhood wishes or a passion for anime and manga.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
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14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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The target audience collects figurines like Labubu, Dimoo, and Molly.

Title:

Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Which products are increasingly viewed as treasures by collectors?

Which products are increasingly viewed as treasures by collectors?

Which products are increasingly viewed as treasures by collectors?

Labubu's target audience is likely aged 15-30.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

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The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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Pop Mart offers limited edition products and hosts events to appeal to its target demographic.

The company promotes its products and interacts with its audience through its website and social media.

Title:

Content: Zalora democratizes influencer marketing structure

The ecommerce giant is inviting all its customers to be influencers for the brand by way of a unique commission model.

Southeast Asian fashion retailer Zalora has partnered with partnership management platform Impact to develop an influencer management approach that essentially allows all customers to be an 'influencer' for the brand.

The Community Influencer Program encourages customers to endorse and earn cashback or cash via their social media platforms, rewarding them commission on sales. Each customer who signs up to be an 'influencer' will be offered a unique referral link which is tracked and manages within the Impact platform. Recommendations that successfully make sales earn the influencer up to 15 per cent commission in cash back or up to 10 per cent in cash.

This new arrangement allows Zalora to recruit and onboard new influencers, manage contracting, payments, tracking, optimising, fraud protection, and measurement under one platform. This also frees up the team to deepen their engagement with influencers.

Zalora's CMO Jo Bjordal said: "By introducing [this programme], we are reshaping the way customers interact and shop with us, while rewarding our loyal fans and followers. It's a great opportunity to also earn money through their social media accounts."

Antoine Gross, Impact's general manager for Southeast Asia, said: "As consumers become increasingly wary and distrustful of traditional forms of advertising, initiatives like the Zalora Influencer Community Program establish a more authentic connection in the form of trusted information, reviews and recommendations that resonate with consumers."

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Title:

Content: Namah Chawla
Marketing

“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.

Direct-to-consumer (D2C) brand Plum’s latest addition to its bath and body range, grabs one’s attention. While many beauty brands offer coffee and chocolate-fragranced skincare products, Plum has introduced Caramel Popcorn flavour for its hand creams, body washes and candles.

As per CMO Shivani Behl, Plum plans to introduce more such new fragrances to reach out to its target market of Gen Z and millennials. And, instead of taking the traditional route of promoting through beauty and lifestyle influencers, the brand decided to get chef influencers on board for its Caramel Popcorn range.

In an interview with afaqs!, Behl talks about Plum’s new product offering, its influencer marketing strategy, impact of social commerce on D2C brands, and more.

Edited excerpts:

What made Plum diversify into the colour makeup category? What does the brand’s research suggest?

Plum’s ‘Nature Studio Kajal that was launched in 2018, is one of our iconic products. The only natural extension for this was to go ahead and populate the category with more products. The brand’s proposition is about skin-loving makeup that is high-performance and, at the same time, the formulation is non-toxic and made with clean ingredients.

These products are formulated with ingredients like Vitamin D, hyaluronic acid, avocado oil, etc. This bridges the gap between skincare and makeup products. They are 100 per cent vegan and cruelty-free. This is how we differentiate our game in the colour cosmetics business, from others in the market.

Plum recently introduced ‘Caramel Popcorn’ body care products. What was the thought behind this launch?

Plum aims to come up with products that are way ahead of the curve, whether it is an alcohol-free toner or a cleansing balm. One such recent launch is the Caramel Popcorn range, which is a part of the bath and body products. The range aims to appeal to the millennials and Gen Z.

As Caramel Popcorn is a food item, Plum thought of an interesting way to reach out to our customers, instead of just going through the typical lifestyle and beauty influencers way. This was a category where we could do something different. Hence, marrying food, bath and body range was brought to life through collaborations with chefs.

How is social commerce expected to change e-commerce? What impact will it have on D2C brands like Plum?

Millennial and Gen Z customers, especially in Tier-II and III cities, are spending more time on social media than ever before. Short video apps have gained a lot of popularity. These reasons, coupled with an overall uptake in e-commerce due to the COVID pandemic and the rise of influencers, have paved the way for this trend.

Being able to take the customer through a virtual session, talking about the features of a product, makes it an engaging process, from a consumer perspective. This, in turn, creates buying intent and consumer trust.

How are Plum’s marketing spends divided across online and offline channels?

Plum is targeting new-age digital consumers. The brand’s focus is to maximise reach on social media platforms. Seventy per cent of our media spends go towards digital channels. These include YouTube, Instagram and Facebook. We are also strengthening our OTT advertising game.

With our offline expansion and the ambition to grow aggressively in Tier-II and III towns, Plum is also looking at evaluating mass mediums like TV and outdoor in the near future. But currently, Plum is heavily inclined towards digital.

How important is influencer marketing for Plum?

The nano and the micro-influencers, specifically in the beauty domain, have a cult following. They also add a layer of authenticity and credibility to the brand. That’s the approach we have when we select our influencers.

We also work with vernacular influencers. Plum has launched an affiliate program called the ‘Plump list’ that has about 1,200 influencers, who create content for the brand. This forms an additional sales channel and, hence, we’re able to measure the returns on investment, as far as influencers go.

How much of Plum’s sales can be attributed to offline stores versus online channels. Within online, what (percentage of) sales come from the brand's own website versus other e-commerce marketplaces?

Plum has a presence across 250 towns through 10,000 unassisted and 1,000 assisted outlets. Assisted outlets are supported by beauty advisors. Plum is available across all major marketplaces like Nykaa, Flipkart, Amazon, and the newer ones as well like Foxy and Trell.

The online business contributes about 60 per cent, and a quarter of that is from our own platform. The rest is from other marketplaces. Forty per cent of the business comes from offline channels. Globally, the brand has seen good traction in countries like the US, Kenya, Mauritius, the Philippines and Nepal. We aim to get at least 10 per cent of our revenues from international locations, this fiscal year.

Have news to share? Write to us at newsteam@afaqs.com

Pop Mart's revenue growth has been significant, with a 40-45% year-over-year increase in the first quarter.

Title:

Content: Financials
2024-04-22 17: 32: 25
Corporate Receipts ｜ Bubble Mart Earnings Up More Than 40% in First Quarter
Share:
Bubble Mart (9992) Announces 40% Year-over-Year Earnings Growth of 45%, with Mainland Earnings up 20% 25% and Hong Kong, Macau, Taiwan and Overseas Earnings up 245% 250%
In the Mainland, retail stores increased by 20% 25% in the first quarter; robot stores increased by 15% 20%; Bubble Mart Pumping Machines increased by 0% 5%; e-commerce platforms and other online platforms increased by 20% 25%, including Tianyin Flagship Store by 95% 100%, Tmall Flagship Store by 0% 5%; Wholesale and other channels by 50% 55%
Bubble Mart closed today at $33.45, up $1.95 or 6.2%
By accepting the following privacy policy and disclaimer, you agree to the privacy policy and disclaimer contained in am730.
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Revenue growth in Hong Kong, Macau, Taiwan, and overseas was 245-250%, and Douyin (TikTok) flagship store sales rose 95-100% in Q1.

The company's revenue increased 75% to 80% year-over-year in Q3.

Title:

Content: Bubble Mart Quarterly Earnings Up 75% to 80% YoY, E-Commerce Earnings Up 1.3 Times
Stock Market 21: 02 2021 / 11 / 01
Share:
Bubble Mart Quarterly Earnings Up 75% YoY to 80% E-Commerce Earnings More Than Doubled
Bubble Mart (09992) reported a 75% to 80% year-on-year increase in overall revenue in the third quarter, with retail stores growing 40% to 45%, robotics stores growing 20% to 25%, and Bubble Mart vacuuming machines growing 130% to 135%.
Bubble Mart rose 5.6% on the day, closing at $48.5, with a transaction of $390 million.
In terms of e-commerce platforms, year-on-year growth of 125% to 130% was recorded in the last quarter, with Tmall flagship stores up 75% to 80% and Jingdong flagship stores up 270% to 275%.
Wholesale and other channels recorded growth of 125% to 130%.
As of the end of September, Bubble Mart opened 35 new offline stores in mainland China, increasing the number of stores from 215 at the end of June to 250.
During the period, the Group also opened 210 new robot stores, increasing the number of robot stores to 1,687 from 1,477 at the end of June.
Related articles: Morgan Stanley expects Bubble Mart stock price to rise to "increase" rating, target price of 76 yuan in the short term
[Results ｜ Blind Box] Bubble Mart Earns 1.5 Times More in Half a Year, No Interim Dividend August Results Hit a Monthly High
Keep track of stock price changes, important news, profit and loss, and make investment decisions easier ｜ Download now 【 Click here 】
Edited by: Yuan Nuoxi
Follow the latest financial news analysis, like hket Facebook

Labubu products are reportedly popular and in high demand, often selling out quickly, contributing to the blind box trend that has swept the global market.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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TikTok Shop allows brands to display and sell products directly to users, particularly Gen Z and millennials.

Title:

Content: Categories
News TikTok

Unlocking the Potential of TikTok Shop: Insights from Estée Lauder and The Ordinary

In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to engage with consumers and boost sales. One platform that has gained significant traction in recent years is TikTok. With its short-form video format and extensive reach, TikTok has become a hotspot for brands looking to connect with Gen Z and millennial audiences. Estée Lauder and The Ordinary, two prominent beauty brands, have leveraged the potential of TikTok Shop to their advantage, and in doing so, have redefined the way they interact with their customers.

Introducing TikTok Shop, a feature embedded within the app that allows brands to display and sell their products directly to users. Recognizing the immense popularity of TikTok among their target audience, Estée Lauder and The Ordinary have implemented unique strategies to capture the attention of potential customers.

Estée Lauder has taken a creative approach partnering with popular TikTok influencers to promote their products. By collaborating with influencers who resonate with their target demographic, Estée Lauder has been able to effectively reach a wider audience and generate buzz around their brand. They understand the power of authentic and relatable content, with the influencers showcasing their products in unique and engaging ways.

On the other hand, The Ordinary has focused on leveraging user-generated content to drive sales. They have encouraged their followers to create and share videos featuring their products, offering incentives and rewards for the most creative and impactful content. By tapping into the creativity of their customers, The Ordinary has fostered a sense of community and loyalty amongst their fan base.

These brands’ strategies on TikTok Shop have proven to be highly successful, revamping their marketing approach and amplifying brand visibility. By directly integrating the shopping experience within the TikTok platform, they have eliminated the need for customers to navigate external websites, providing a seamless and convenient shopping journey.

With its skyrocketing success in the e-commerce industry, TikTok Shop has become a game-changer for brands looking to stay ahead of the curve. By understanding the power of influencer collaborations and user-generated content, Estée Lauder and The Ordinary have harnessed the potential of TikTok Shop to connect with their audience in new and exciting ways.

FAQs

1. What is TikTok Shop?

TikTok Shop is a feature within the TikTok app that allows brands to display and sell their products directly to users.

2. How has Estée Lauder utilized TikTok Shop?

Estée Lauder has partnered with popular TikTok influencers to promote their products and generate buzz around their brand.

3. What approach has The Ordinary taken on TikTok Shop?

The Ordinary has encouraged their followers to create and share videos featuring their products, fostering a sense of community and loyalty amongst their fan base.

which social platforms does Gen Z tend to prefer?