Global demand for avocados has increased significantly over the past two decades due to their growing popularity as a healthy food.

Avocado production has substantially grown, with Mexico, Kenya, and Peru emerging as major producers.

Avocado production has raised concerns about deforestation, soil erosion, and water scarcity.

Producing one kilogram of avocado consumes around 1,000 liters of water, exceeding that of tomatoes or oranges.

Avocado cultivation has led to the displacement of indigenous communities and exploitation of migrant workers.

The global trade agenda is shifting to prioritize values like climate action and sustainability, impacting the avocado industry.

Certification schemes like Fairtrade and Global G.A.P. promote sustainability and equity in the avocado industry.

Avocado transport generates around 5.4 kg of CO2 emissions per kg of avocado.

Avocado cultivation is vulnerable to climate change, which is expected to decline its productivity in major farming regions.

Climate change is expected to reduce the global area suitable for growing avocados by 14-41% by mid-century.

Climate change is predicted to reduce the global avocado harvest by 41% by 2050, underscoring the need for sustainable farming practices.

Companies like Kakuzi and GLC Cerritos LLC have implemented sustainable farming practices, including drip irrigation and organic fertilizers.

Consumers can support sustainable avocado farming by buying from environmentally friendly companies.

Annual avocado exports from Michoacan to the US are valued at approximately $3 billion.

The avocado industry has significantly impacted local farming communities, causing land grabbing, displacement, labor exploitation, and food insecurity.

Investing in irrigation and green technology can help mitigate drought impacts on avocado farming, as seen in countries like Israel, Australia, and the UK.

Avocado farming can contribute to water security if done sustainably with measures like preserving water catchment areas and collect

Global demand for avocados has increased significantly over the past two decades due to their growing popularity as a healthy food.

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Mike Coudrey’s Tova Farms Raises Nearly $1 Million In Funding, Adds Strategic Export Partners

·2 min read

LOS ANGELES, CA / ACCESSWIRE / February 17, 2022 / Tova Farms said Monday it raised $950,000 in a Series A funding round that values the agricultural company at approximately $1.4 million - nearly triple its last reported valuation in 2021, according to PitchBook data. The Puerto Rico-based company, known for its innovative investment strategy, has now raised nearly $1.2 million to date.

Tova Sustainable Farms CEO, Michael Coudrey

Avocado agriculture is a billion-dollar industry that's failed to move with the speed of the 21st century, long reliant on outdated supply chain management, inadequate commercial operations in jurisdictions nearby to the target market, and import/export phytosanitary regulation that act as a blockade for international trade. Numerous challenges - from congestion at ports to shortages of shipping containers - have arisen throughout the pandemic, leading to higher produce costs and delivery delays, and magnifying how critical the often-taken-for-granted agricultural industry is more broadly.

Tova Farm's commercial farming operations exceed 5000 acres, and their additional local sourcing methodology positions them as a multinational powerhouse in the global avocado industry. Tova's innovative approaches to local sourcing in cost-effective jurisdictions, policy and trade agreement brokering between governments, and its influential political arm allow it to rapidly expand its operations, while also moving the market in a positive direction for smaller agricultural companies, giving them an opportunity to take advantage of the openings in international trade.

In the past year, founder and CEO Michael Coudrey has focused on questions like how can avocado be produced and exported in the most cost effective manner - the company has recently signed export agreements with leading European firms.

"The avocado market has increased substantially in the last two decades, and our company seeks to capitalize and control a large market share of such revenues, as well as vertically integrate across our supply chains," Coudrey said in a statement announcing the funding. "This investment signals that the market recognizes the need for a tech-enabled agricultural ecosystem that has the visibility and resilience to handle unexpected challenges of any scale."

Tova Sustainable Farms has more than 5000 acres of commercial farmland and export partners in 6 countries, and reportedly doubled its commercial operations within the last year. With fresh financing, the company says it plans to begin expanding into new markets and accelerate the development of its current operations.

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SOURCE: Tova Farms

View source version on accesswire.com:
https://www.accesswire.com/688502/Mike-Coudreys-Tova-Farms-Raises-Nearly-1-Million-In-Funding-Adds-Strategic-Export-Partners

How has avocado consumption changed in recent years?

Avocado production has substantially grown, with Mexico, Kenya, and Peru emerging as major producers.

Title:

Content: Avocado: Between Environmental Impacts and Global Market Controllers
In the Mexican state of Michoacán, which produces about 80% of the world ’ s avocado, avocado cultivation has depleted local water supplies and caused severe environmental damage, with studies showing that avocado cultivation has led to deforestation, soil erosion and chemical contamination of water sources.
(Getty)
In recent years, the avocado industry has become a staple in many diets around the world, and its popularity has increased greatly due to the multiple health benefits.
However, the demand for this fruit has led to harmful environmental effects and the emergence of a mafia that controls the production and distribution of avocados in some countries.
A Chilean study published recently said that avocado cultivation has caused severe water shortages, as well as in Peru, where large farmers have dominated the avocado market since the 1990s, where cultivation requires huge amounts of water, the production of one kilogram of avocado, consumes about 1,000 liters of water, much more than other crops such as tomatoes or oranges.
According to a report by the Water Footprint Network, the production of one kilogram of tomatoes requires about 300 liters of water, and the high water use of avocado production has led to water scarcity and depletion of aquifers in some areas.
In the Mexican state of Michoacán, which produces about 80% of the world ’ s avocado, avocado cultivation has depleted local water supplies and caused severe environmental damage, with studies showing that avocado cultivation has led to deforestation, soil erosion and chemical contamination of water sources.
According to the report, moving avocados from the production site to the market also has a significant impact on the climate, as avocados are grown mainly in developing countries, and are exported to developed countries such as the United States, Europe and Japan, and the transport of avocados over long distances contributes to greenhouse gas emissions harmful to the environment. Approximately 5.4 kg of carbon dioxide emissions per kg of avocado.
Avocado production has also led to the emergence of a mafia that controls the production and distribution of avocados in some countries, where the avocado mafia operates mainly in Mexico, where it controls the production and export of avocados, and this mafia, according to media reports, consists of criminal organizations that use violence and intimidation to control the production and distribution of avocados, and often extort money from farmers. The avocado mafia uses violence to eliminate competitors and dominate the export market, as studies have shown that these gangs are responsible for deforestation, land grabbing and violence against indigenous communities in Mexico.
According to dozens of studies published in recent years, avocado cultivation also has negative effects on local communities. In some areas, demand for avocados has led to land grabbing, community displacement, labor exploitation, and avocado cultivation in the Mexican state of Michoacán has led to the displacement of indigenous communities and the exploitation of often paid migrant workers. Some studies have shown that the expansion of avocado cultivation has displaced traditional crops, leading to food insecurity and loss of biodiversity.
According to the study, governments around the world can take various measures to mitigate the impact of this agriculture on the climate, and one way is to promote sustainable avocado farming practices that reduce water use and reduce the use of chemicals. Protect the environment, provide financial incentives to farmers and enact laws that will deter illegal and criminal practices in these countries.

Avocado production has raised concerns about deforestation, soil erosion, and water scarcity.

What negative impact has the increased global demand for avocados had on the environment?

Producing one kilogram of avocado consumes around 1,000 liters of water, exceeding that of tomatoes or oranges.

What negative impact has the increased global demand for avocados had on the environment?

Avocado cultivation has led to the displacement of indigenous communities and exploitation of migrant workers.

What illegal activities have surfaced in avocado trade in recent years?

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

land grabbing
displacement of local communities
labor exploitation

What strategies can make global avocado trade more ethical?

The global trade agenda is shifting to prioritize values like climate action and sustainability, impacting the avocado industry.

Title:

Content: Columnists

Let’s aim at powering Kenya to top of global superfoods exports table

The global trade agenda is changing quickly from where product and price dominated the conversation to where a company’s values and purpose are intertwined and a big part of the decision to buy products.

In the international market, Kenya now takes its place as the largest avocado exporter in Africa.

Imports of Hass avocado into Europe alone last year were approximately 728,000 tonnes, and Kenyan exports accounted for 40,000 tonnes, about five percent.

But what’s our competitive advantage with other producing countries and why should consumers favour our products over others?

The world is demanding that businesses demonstrate values and purpose aligned to more than just products to climate action, sustainability, and quality agricultural practices and that we are good corporate citizens.

Despite the agricultural business complexities, we have many Kenyan companies doing the right thing and doing it well.

We need to publicise this well, whether we are the private sector, public sector, academia, or national branding agents.

This is how to explain what sets us apart. As superfood producers, we should not plant our crops in sensitive ecosystems and don’t abstract irrigation water from fragile water sources.

Firms need to invest heavily in irrigation and green technology-based systems to mitigate the worst impacts of drought.

Countries such as Israel, Australia, and the United Kingdom have done it.

Companies can build dams and fill them through natural runoff.

Still, superfood production is much more multi-dimensional than just water; it is also about being able to answer the call for climate action, amongst other vital topics.

In Kenya, we have a conducive environment to competitively and sustainably grow superfoods, including fruits and nuts such as Avocados, Macadamia, and blueberries, among others.

The superfoods bid may sound ambitious, but the journey of a thousand miles begins with a step.

Still, we must be committed to undertaking this in a manner that enshrines the commitment to quality, sustainability and traceability.

Certification schemes like Fairtrade and Global G.A.P. promote sustainability and equity in the avocado industry.

Title:

Content: GLC Cerritos LLC hires Sustainability Director Armando Garcia - FreshFruitPortal.com

GLC Cerritos LLC hires Sustainability Director Armando Garcia

Industry Announcements More News

PRESS RELEASE

In order to enhance its sustainability efforts, GLC Cerritos LLC, the leading Jalisco avocado grower-shipper, has hired Armando Garcia as Director of Sustainability.  This newly created position will evaluate current sustainability initiatives with in the company and define a strategy for future projects.  “Cerritos has shown a strong commitment for its sustainable development over the years, which makes it a very unique company within the Mexican Avocado sector; therefore, I am very excited to undertake this new position and work to strengthen Cerritos sustainability program” commented Garcia.

Mr. Garcia most recently worked as Managing Director of the Jalisco Avocado Growers and Exporters Association (APEAJAL), where he was originally hired to develop its sustainability department.  He introduced projects with Rainforest Alliance, the United Nations Food & Agriculture Organization, the Business Alliance for Climate, Stronger Together, and has worked on the reforestation program, and other green initiatives that APEAJAL has sponsored.

“Cerritos is known throughout the industry for their sustainability efforts.  They strive to live up to their mission “To inspire agribusiness with sustainability by producing healthy food for the world”, said Garcia pointing to such projects as the responsible recruiting initiative with Stronger Together.  The company currently farms 3000 acres of avocados, all of which are certified by Global G.A.P. and Rainforest Alliance.   The company is currently working to securen Fair Trade certification inpreparation for the 2024/25 Mexico avocado season.

Owner Saul Medina mentioned that Armando will first to a deep dive into Cerritos’ current sustainability projects, including governance, human rights, labor and environmental standards.  From there he will develop a sustainability strategy to define how these projects will continue to evolve in the future, and which others will come to bring in sustainability’s full spectrum into the company.

US division president, Giovanni Cavaletto, welcomes Armando Garcia to the team stating  “There is so much good that the Mexican avocado industry brings to the communities where we work.  Mr. Garcia is a great addition to the team to help define our sustainability strategies and share the message of these efforts with the rest of the industry.”

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Title:

Content: New study finds Fairtrade enhances farmer resilience and sustainability

The research assessed Fairtrade’s contribution in terms of economic resilience, social wellbeing and good governance

Being part of a Fairtrade-certified producer organisation can improve farmers’ economic resilience, social wellbeing and environmental sustainability, according to a new study commissioned by Fairtrade Germany and Fairtrade Austria.

The study, Assessing the Impact of Fairtrade on Poverty Reduction and Economic Resilience through Rural Development, suggests that Fairtrade certification also leads to good governance in co-operatives.

And researchers found that Fairtrade standards, Fairtrade pricing, and producer support programmes positively impact certified farmers and their communities compared to non-Fairtrade certified farmers, particularly in times of difficulty and distress.

They examined the same producer organisations three times over 10 years, and studied the performance of a cocoa co-op in Ghana, a coffee co-op and three banana co-ops in Peru and found their farmers had higher earnings and more savings than those in comparable non-Fairtrade organisations. For example, coffee farmer members of the Fairtrade-certified La Florida co-op in Peru reported incomes 50% higher than those of non-Fairtrade farmers.

“In times of crisis, it becomes evident that Fairtrade enhances farmers’ economic resilience and supports them in continuing their profession in challenging times,” said Tatjana Mauthofer, researcher at Mainlevel Consulting and co-author of the study. “The study shows that the two Fairtrade mechanisms – the Minimum Price and the Premium – represent a crucial safety net for farmers, their small producer organisations and eventually, also their communities.”

The research assesses Fairtrade’s contribution in terms of economic resilience, social wellbeing, good governance and environmental integrity and builds on two previous studies (in 2012 and 2018) featuring the same Fairtrade-certified producer organisations.

The study makes several recommendations, including supporting product and income diversification to reduce farmers’ vulnerability and enhance their resilience; setting up credit schemes to enable farmers to modernise their farms; and providing training on financial literacy for coffee, cocoa and banana farmers.

In this article

What strategies can make global avocado trade more ethical?

What strategies can make global avocado trade more ethical?

Avocado transport generates around 5.4 kg of CO2 emissions per kg of avocado.

Avocado cultivation is vulnerable to climate change, which is expected to decline its productivity in major farming regions.

Title:

Content: Lifestyle
Study: Climate change threatens avocados
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Thank you for reading about the study: Climate change threatens avocados and now we start with the details
Activists have called for more support for avocado farmers, with a study released by the international charity Christian Aid (Christian Aid) revealing that climate change is having a “terrible impact ” on fruit.
The highly useful and popular fruit, which is high in fiber and healthy fats, requires a lot of water to grow, making it particularly vulnerable in a hotter, drier world.
A study by FAO showed that the best farming regions in countries such as Burundi, Chile, Peru, Spain, South Africa and Mexico are experiencing declines in productivity due to more volatile conditions.
The study, published yesterday, showed that these regions are expected to decline by between 14% and 41% by 2050, depending on how quickly emissions are reduced in the world.
Mexico, the world ’ s largest producer of avocado, could see a 31% decline in cultivated areas by 2050.
Christian Aid called on governments to commit to urgently reducing emissions, accelerating the energy transition and committing to more climate aid for developing countries.
The charity also called for more financial support to vulnerable farming communities that rely on avocado cultivation for a living, so they can invest in mitigation measures.
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Climate change is expected to reduce the global area suitable for growing avocados by 14-41% by mid-century.

Title:

Content: By 2050, avocados will begin to disappear on Earth: prices for the rest will soar to the skies
Researchers have found that the amount of one of the most popular fruits on the planet could be significantly reduced by the middle of the century.
Related video
Bad news for millennials and other avocado toast aficionados: the world-famous fruit is in jeopardy.
Scientists believe that by the middle of the century in the best regions of the world, the growth of the avocado harvest can be reduced by an incredible 41%, writes the Daily Mail.
Avocado is a superproduct, but is also known for its environmental impact due to the need for plenty of water during growth.
As a result, the cultivation of the fruit was threatened in the climate crisis due to climate change, which hit our planet.
Focus's.
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Scientists predict that by 2050, the amount of the crop could be reduced by more than 40% due to the vulnerability of the fruit in a hotter, drier and more prone to drought world.
This is stated in a new report by the London-based charity Christian Aid.
According to Mariana Paoli, head of global advocacy at Christian Aid, avocado may be a superfood, but its kryptonite is climate change.
This fruit is one of the most popular and useful in the world, but it is not suitable for a hot and drought-prone climate.
Alas, this climate is exactly where we are heading in the climate crisis.
Note that avocado is nutritious, contains useful fats, vitamins and minerals necessary for human health.
The fruit also contains a large amount of fiber and vitamins, and therefore is often considered as the main source of nutrition.
Moreover, today scientists are actively studying avocados for potential activity against diseases, including cancer.
However, scientists recognize that if humanity fails to stop or slow down climate change, the planet will experience periods of prolonged heat.
In this case, it will be difficult for the trees to grow and tie the fruits.
As a result, the world will lose almost half of today ’ s avocado crop.
In addition, some of the world ’ s most productive avocado regions will shrink simply because the land will become too arid.
The study also says that avocados are not the only product that will suffer as a result of climate change.
The authors of the report also argue that products such as coffee and cashews will be in a vulnerable position.
According to the report, by the middle of the century, the area suitable for growing avocados will be reduced by 14-41% worldwide.
At the same time, a key region in the world in Mexico could lose 59% of the land suitable for growing avocados, even if the global average temperature remains below 2 ° C compared to pre-industrial levels.
Previously, Focus wrote that the superfood of tomorrow can be a very poisonous plant.

Climate change is predicted to reduce the global avocado harvest by 41% by 2050, underscoring the need for sustainable farming practices.

What strategies can make global avocado trade more ethical?

Companies like Kakuzi and GLC Cerritos LLC have implemented sustainable farming practices, including drip irrigation and organic fertilizers.

Consumers can support sustainable avocado farming by buying from environmentally friendly companies.

What strategies can make global avocado trade more ethical?

What strategies can make global avocado trade more ethical?

Annual avocado exports from Michoacan to the US are valued at approximately $3 billion.

Title:

Content: Following the imposition of a temporary ban on the importation of avocados from Mexico, the United States has lifted the ban, and importation of the fruit resumes on Monday. The ban was placed on Friday, February 11, after a US fruit inspector working in the fields of Michoacan in Mexico was verbally abused and threatened with death.

The US government said the safety of Americans working in other countries is very paramount and that the Mexican government cooperated fully to resolve the crisis and ensure the safety of service personnel operating in Mexico.

“The safety of USDA employees simply doing their jobs is of paramount importance,” the US Department of Agriculture said. “USDA is appreciative of the positive, collaborative relationship between the United States and Mexico that made resolution of this issue possible in a timely manner.”

Michoacan exports 80% of its avocado production to the United States and is the only region approved by the US to export the fruit to America. Annual exports come close to $3 billion and an avocado exported into the US now costs an average of $1.43, an increase of 11% above its price in 2021.

The Association of Avocado Exporting Producers and Packers said a security department will be set up to facilitate the export of the fruit to the United States. The specifics of the plan were not released by the association representing 29,000 avocado farmers as well as 65 packing centers in Mexico.

“With this decision, we ensure the export of the fruit and give economic certainty to farmers and laborers,” said Michoacan state governor Alfredo Ramirez Bedolla who expressed joy that the ban was lifted.

The lifting of sanctions allays fears that avocados would not be available for the Super Bowl event and the Cinco de Mayo celebrations in the United States.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

The avocado industry has significantly impacted local farming communities, causing land grabbing, displacement, labor exploitation, and food insecurity.

What illegal activities have surfaced in avocado trade in recent years?

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

land grabbing
displacement of local communities
labor exploitation

Investing in irrigation and green technology can help mitigate drought impacts on avocado farming, as seen in countries like Israel, Australia, and the UK.

What strategies can make global avocado trade more ethical?

Avocado farming can contribute to water security if done sustainably with measures like preserving water catchment areas and collect

Title:

Content: Sustainable farming holds the key to economic prosperity

Agriculture holds the key to economic transformation for Kenya and the East African region. However, the challenge lies in practising sustainable agriculture to unlock its true value from food production to agro-processing.

As the United Nations Climate Change Conference (COP27) takes place in Sharm El Sheikh, Egypt, as a region and human race, we have many challenges ahead.

Some, are brought on by climate change, population pressure and political or financial instability within our economic and geopolitical space. Still, as a country and region, we have many unique advantages including political goodwill which, if used wisely, will allow us to build a robust agricultural economy.

Let me start by dealing with a favourite topic of mine, irrigation and water security. At Kakuzi, we have 19 dams which collect rainfall - allowing us to use the water for irrigation during dry season.

The critical part of our water security is not just the dam but the catchment itself.

If we don’t preserve the water catchment fields, our dams won’t fill with water, or they could silt up. In short, sustainable and secure irrigation requires that we sacrifice something, in this case, acres and acres of land, which act as water catchment areas.

These fields are preserved with natural habitat and managed to avoid soil erosion, bush clearance or overgrazing. In these fields, we must overcome the temptation to dig up the land and plant crops.

The next key challenge for agriculture after water is energy and not just the cost but also availability. In Kenya, our key export crop of tea requires energy to turn it from lush green leaves to dry tea; bear in mind that 4.5 kilos of green leaf converts to 1 kilo of black tea as the rest is water.  As we encourage farmers to grow more green tea leaves, we must also consider how to dry leaves.

-Chris Flowers is the Kakuzi Managing Director.

In every tea-growing country, the energy for drying tea is a significant issue, whether it’s coal in India, gas in Bangladesh or fuel wood for us in East and Central Africa. Engineers have calculated the energy required, and it’s staggering. We must find sustainable solutions for this, as it’s not an easy or quick fix.

We all know the impact of energy prices on fertiliser, which is just another reason why we need to minimise our use wherever we can. Composting and mulching at Kakuzi to improve soil health and enhance soil fertility is a crucial component of our agricultural practices. Given that only 10 per cent of a macadamia nut is the edible kernel, a lot of biomass is available for conversion to energy or compost.

Teaching farmers sustainable agricultural techniques and when to apply different nutrients and in what quantities is part of what we do. Our online avocado academy ‘Kakuzi Avocademy’ is designed as an e-learning portal for farmers. Through the e-learning platform, we strive to advance shared prosperity values allowing smallholder farmers to learn and make the best crop husbandry decisions.

For many years now, I have been saying that we must explain how farmers can sell their fruit for the best value before we can tell them to plant an avocado tree.

Unfortunately, the fact is that the supply-demand equation for a perishable product such as avocados is a reality. Produce a product with limited marketability in a period of oversupply at your peril. This is precisely what happened in the avocado market earlier this year.

An oversupply of fruit in Europe through large Peruvian shipments and late European and North African production meant minimal marketing options for Kenyan smallholder fruit.

As I mentioned above, discerning customers choosing to eat a superfood such as macadamia or avocado want to know what they are eating and how it was produced. This is not because good Kenyan fruit is of substandard quality but simply because a lot of fruit from the country doesn’t have traceability credentials. If we as producers cannot demonstrate these traceability credentials, then high-value markets are limited and becoming more so.

We should also avoid the trap of thinking that emerging markets in the far east are less stringent than our traditional European markets. Sending substandard fruit to an emerging market can only depress demand, not enhance it.

Further up in the Rift Valley in the tea fields of Nandi and beyond, agricultural interest, mainly crop diversification, is also rising. The number of people seeking advice on avocado and macadamia potential in the region predominantly known for tea is growing.

Undoubtedly, this is the best time to get on the agribusiness side of things. As the name suggests, agribusiness means agricultural production for consumption and sale to raise much-needed financial resources. Like any other business, Agri-preneurs must carefully consider profit and loss fundamentals.

Considering profit and loss means engaging the investing community in the agricultural space to appreciate the role of credit access, mechanisation, technology and human resource management for efficiency.

Having been on the agricultural front my entire life, I can attest to this field-based industry’s value and potential to power rapid economic transformation. Kakuzi is an example of a leading agribusiness firm involved in commercial agricultural endeavours, including livestock rearing and agroforestry beyond our renowned avocado and macadamia production.

In Kenya, the Bottom-Up Economic Transformation Agenda 2022 - 2027 rightly notes that the agricultural sector has the highest growth multiplier effect on other economic sectors due to strong backward and forward linkages. There can be no denying that agriculture is our most globally competitive sector but getting it right is complex. Patience, long-term thinking and getting the fundamentals of sustainability, quality and traceability correct is the key.

Sometimes numbers tell the value of an agricultural enterprise better. For example, last year, notwithstanding the challenges of an “OFF” year cycle, Kakuzi PLC exported  Sh94 million worth of HASS avocados for our smallholder farmers. The previous ON-year cycle had seen us ship HASS Avocado cartons worth Sh152. 2 million for smallholder farmers.

In this venture geared at supporting smallholder farmers access quality international markets, we made payouts amounting to more than Sh31.4 million for the smallholder farmers from Kakuzi’s local community in Murang’a, Kirinyaga, Nyeri, Meru and Trans-Nzoia counties.

This is but one of the proof points that agribusiness is a viable economic avenue that can empower our farmers if we do it correctly.

However, we must remain alive to the vagaries of climate change as a risk factor to agricultural production and work towards building resilience.

Chris Flowers is the Kakuzi Managing Director.

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What strategies can make global avocado trade more ethical?