The Middle East and North Africa region has high solar energy potential, with countries like Saudi Arabia, the UAE, Morocco, and Egypt receiving over 2,000 kilowatt-hours of solar radiation per square meter annually.

The UAE is investing Dh600 billion to achieve net zero emissions by 2050 through clean energy projects.

Saudi Arabia aims to be carbon neutral by 2060 with new renewable energy projects.

Egypt targets 42% of its electricity from renewables by 2035.

The Benban solar park in Egypt is a $4 billion, 1,800-megawatt project.

The IFC has approved a $635 million investment for 11 Egyptian solar plants with a 500-megawatt capacity.

The UAE aims for 50% clean energy in its mix by 2050.

Arab countries plan to add 73 gigawatts of solar and wind capacity by 2030, over five times the current amount.

The Zafra Solar Power Station in Abu Dhabi, with 2 GW capacity, is the world's largest single photovoltaic power station, reducing carbon emissions by 2.4 million tons annually.

Iraq aims for 12 gigawatts of renewable energy, 33% of its electricity, by 2030.

The region receives 3,000 to 3,650 hours of sunshine annually, making it suitable for large-scale PV deployment.

The Egyptian government has introduced reforms to support the private sector, including in renewable energy.

Egypt aims for a 100% green investment budget by 2030.

The UAE has launched a AED 4 billion renewable energy plant and the world's largest waste-to-energy plant in Dubai.

The Arab Clean Energy Initiative targets 80 GW of renewable energy capacity by 2030, up from 12 GW in 2013.

The Gulf of Suez Wind Power Project is a 1100 MW project aiming to power one million households and reduce CO2 emissions by 2.4 million tons annually.

International cooperation and support from developed to developing countries are crucial for achieving energy transition goals.

The UAE sees the energy transition as a chance to diversify its economy.

Regional cooperation is crucial for the Middle East's decarbonization and energy transition.

The Middle East and North Africa region has high solar energy potential, with countries like Saudi Arabia, the UAE, Morocco, and Egypt receiving over 2,000 kilowatt-hours of solar radiation per square meter annually.

Title:

Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
World Future Energy Summit.
Green finance and climate change lead day 2
The second day of the World Future Energy Summit (WFES), held at the Abu Dhabi National Exhibition Centre (ADNEC) in the UAE, kicked off today.
The summit is the premier annual forum for future energy and sustainability.
The day ’ s events focused on green finance, with Boris Johnson, the former Prime Minister of the United Kingdom, stressing the urgency of correcting climate change and thinking outside the box, and providing inspiring views on the obstacles to investing in renewable energy and ways to develop it during a session entitled “Financing Global Approaches to Low-Carbon Economies ”.
“It takes a lot of in-depth social studies, practical solutions and a lot of financial support – governments around the world spend a lot of money to defend themselves against other governments, but we don ’ t spend that much money to fight everyone ’ s first enemy, climate change.
He believes that finding practical solutions requires a serious approach to financing and establishing an assembly line for simple renewable energy projects, so that tangible results can be achieved as soon as possible, which is not possible without setting aside the side issues that usually concern us or we will not be able to solve the problem for another 10 years.
Ahmed Bahieldin, General Manager and Commercial Officer for Europe, Middle East and Africa (EMEA) at GE Vernova, an independent public company spin-off of GE ’ s energy, wind and electricity business, also joined the panel.
“Time is an important factor, especially as there is a lot of capital looking for projects in advanced markets, especially in the areas of renewable energy sources and new technologies, and regulatory reforms and the structuring of the revenue model give more room for growth.
The second day of the summit also saw the launch of the Solar Outlook 2024 report, officially released by the Middle East Solar Industry Association at the World Future Energy Summit.
The report highlights the growing contribution of solar energy to the MENA region ’ s ongoing energy transition from traditional fossil fuels to renewables, amid continued manufacturing boom, population and economic growth, as well as concerns about climate change and environmental sustainability.
Solar Energy
According to the report, the Middle East and North Africa (MENA) region today has one of the highest levels of solar energy potential in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco and Egypt contributing on average annual solar radiation exceeding 2,000 kilowatt-hours per square meter per year.
While the regional solar growth trajectory is expected to continue, the report reveals that it is still well below the levels required to replace the current fossil fuel contribution of 87%, with solar providing just over 2% of the current energy mix in the MENA region.
Denisa Vines, Secretary General of the Middle East Solar Industry Association, said: “The COP28 pledge to increase renewable energy capacity and double energy efficiency with the support of 124 countries has set ambitious targets to increase the deployment of renewable energy and energy efficiency measures by 2030, but we still face many challenges to achieve these goals, especially in the energy sector within the Gulf region. After 2030, a variety of technologies are expected to be market-ready, offering scalable solutions to decarbonize the energy sector, enabling a more effective role for renewables, energy efficiency and zero-emission technologies.
The broad pursuit of ambitious targets by 2030 is focused on public utility projects, which may overshadow the needs of the commercial and industrial sectors, and this underscores the importance of considering a balanced approach to energy deployment to ensure inclusive and sustainable development.
COP28 Pledges
Speaking at the Solar and Clean Energy Conference, Dr. Ralph Blumenthal, Head of Networks Programs Middle East at Siemens, praised the ongoing discussions on digitization and the great importance of integrating renewables into smart grids to help achieve the goals of the COP28 pledge.
Batteries are key if we want to triple renewables by 2030, and increase them nine-fold by 2050. Batteries are not only storage, they are essential to grid regulation and reduce disruptions that may occur during renewable energy generation. Today, around 1,500 GW of renewable energy has been installed globally and is ready for deployment, but cannot be integrated into networks. It operates 100% on renewable energy, but national grids have not yet been able to effectively integrate renewables on a large scale.
Constructive discussions and sessions on global energy issues and solutions will continue tomorrow with the Electric Mobility Forum, which will comprehensively examine the role of clean and independent transport in changing the future of city design, and what is needed to unlock the potential of investing in expanding electric mobility.

The UAE is investing Dh600 billion to achieve net zero emissions by 2050 through clean energy projects.

Title:

Content: World Future Energy Summit to focus on providing ‘sustainability blueprint’

The three-day event will be held at the Abu Dhabi National Exhibition Centre from January 16 to January 18

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The 2023 World Future Energy Summit aims to provide a “crucial sustainability blueprint” amid a global focus on the energy transition and measures to boost investment in the renewables sector.

Energy industry leaders and policymakers from around the world will participate in the three-day event at the Abu Dhabi National Exhibition Centre from January 16 to January 18, organisers said on Wednesday.

The summit is the centrepiece of Abu Dhabi Sustainability Week, a global initiative championed by the UAE and Abu Dhabi's clean energy company Masdar to hasten sustainable development and advance economic, social, and environmental progress.

“This event has evolved just as the energy sector and our economies are transitioning,” said Suhail Al Mazrouei, Minister of Energy and Infrastructure.

“It has now morphed into the Middle East’s most important industry gathering, of which clean energy and infrastructure are key components.”

Countries in the Middle East such as the UAE, Saudi Arabia, Jordan, Oman and Egypt are boosting investment in the clean energy sector.

The UAE is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades as it aims to achieve net zero emissions by 2050.

It is building the world’s largest solar plant with a capacity of two gigawatts in Abu Dhabi's Al Dhafra region that is expected to be ready next year, as well as the Mohammed bin Rashid Solar Park in Dubai with a capacity of five gigawatts.

Saudi Arabia, the Arab world’s largest economy, also announced a number of new renewable energy projects as it seeks to become carbon neutral by 2060.

Egypt, the most populous country in the Arab world, aims to derive 42 per cent of its electricity mix from renewable sources by 2035. The North African country is hosting Cop27 next month.

“This newly transitioned event profile is in the right place at the right time, underlining a much-needed shift towards reaching our clean energy goals, as well as achieving sustainable governance and adopting consumption and [the] production of natural energy methods that ensure the quality of life for current and future generations,” Mr Al Mazrouei said.

Renewable energy investment continued to rise amid green transition efforts globally. Capital investments in renewables are set to surpass oil and gas spending for the first time in 2022 as high power prices prompt countries to further diversify their energy mix, according to a report by Rystad Energy.

Investment in renewable energy is set to hit $494bn in 2022, outstripping upstream oil and gas spending at $446bn for the year, the Oslo-based energy consultancy said this month.

In addition to the focus on energy, water, eco-waste, solar, smart cities, climate and the environment, next year's event will also preside over the launch of a dedicated hydrogen innovation centre as demand for the clean fuel picks up globally amid green transition efforts, organisers said.

The event takes place at a time when the UAE is preparing to host Cop28 next year.

Updated: October 19, 2022, 10:41 AM
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Saudi Arabia aims to be carbon neutral by 2060 with new renewable energy projects.

Egypt targets 42% of its electricity from renewables by 2035.

The Benban solar park in Egypt is a $4 billion, 1,800-megawatt project.

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Content: Chairman of the Board of Directors and Editors
I'm sorry.
Mohamad Elbaz
Chairman of the Board of Directors and Editors
I'm sorry.
Mohamad Elbaz
Economy: Benban and the Gulf of Suez are among the largest renewable energy projects
Economic Middle East magazine, which specializes in economics and energy, said that the Benban solar park and the Gulf of Suez wind project in Egypt are considered among the largest renewable energy projects in the Middle East.
Renewable Energy Projects in the Middle East
The Middle East has long relied on oil and gas, not only for revenue but also for power generation, but in the past years, the region has positioned itself as a leader in the renewable energy sector, boasting numerous renewable energy projects.
From 2023 to 2028, Mordor Intelligence expects the renewable energy market in the Middle East to grow by 13.43% annually.
The Arab Clean Energy Initiative was launched by the International Renewable Energy Agency (IRENA), and during the Arab Economic and Social Development Summit of 2013, the League of Arab States adopted the initiative, with leaders pledging to increase renewable energy generation capacity in the region from 12 GW in 2013 to 80 GW by 2030.
Benban Solar Park
Located in Aswan, Egypt with a capacity of 1,800 megawatts, Benban Solar Park is valued at $4 billion and includes 41 solar power plants, one of the largest solar PV parks in the world, spanning 37 square kilometers and containing 7 million photovoltaic panels, this initiative is a component of Egypt ’ s Renewable Energy Feed Tariff (FiT) program, which was unveiled in September 2014.
Gulf of Suez Wind Power Project
In November last year, ACWA Power and the Sovereign Fund of Egypt (TSFE) signed a memorandum of understanding, and together they will invest in a 1100 MW wind power project in Jebel Zeit and the Gulf of Suez. The project is one of the largest onshore wind farms in the world, and aims to provide power to more than one million households and reduce annual CO2 emissions by 2.4 million tons.

The IFC has approved a $635 million investment for 11 Egyptian solar plants with a 500-megawatt capacity.

Title:

Content: $635mn investment approved to build and operate 11 solar plants in Egypt

By James Henderson
The Board of Executive Directors of IFC, a member of the World Bank Group, has approved an investment of $635mn that will help construct, ope...

The Board of Executive Directors of IFC, a member of the World Bank Group, has approved an investment of $635mn that will help construct, operate and maintain up to 11 solar power plants in Egypt.

The combined capacity of the plants amount to 500 megawatts, and will be one of the largest private foreign direct investments in the country’s power sector in recent years.

Part of Egypt's landmark solar Feed-In Tariff (FIT) program, the $730mn project in Benban, near Aswan, aims to mobilise private investment to build the world's largest solar photovoltaic generation park, harnessing the country’s vast solar resources.

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As well as helping to spur economic growth, the project will help drive the local economy, including the creation of temporary and long-term jobs and help reduce greenhouse gas emissions

“This landmark investment demonstrates that when you have the right reform policies, and a government willing to allow greater involvement by the private sector, you can attract investors in every sector, including infrastructure,” said Mouayed Makhlouf, IFC Director for the Middle East and North Africa.

“Investments like these are the nucleus for economic growth, which is needed in Egypt.”

Egypt’s solar FIT program, which includes projects financed by other institutions like the European Bank for Reconstruction and Development and Proparco, is expected to be one of the largest foreign direct investments in years, attracting investments of up to $2bn.

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The UAE aims for 50% clean energy in its mix by 2050.

Title:

Content: People 's Network > > International
Sino-Arab green transformation cooperation is on the rise
December 8, 2022, 13: 09 | Source: Xinhua Network
Small number
Xinhua News Agency, BEIJING, December 8 (International observation) Sino-Arab cooperation on green transformation is on the rise
Xinhua News Agency reporter Luo Guofang
China and Arab countries have different resource endowments and development paths, but they are in the key stage of green development transformation.
The pursuit of a common vision of sustainable development will push China and Argentina to move forward together in a cleaner, greener and low-carbon direction, and continuously deepen cooperation in related fields to benefit the people of China and Argentina.
Development Complementary Advantages
At present, China's development is changing from high-speed growth to high-quality development, and it is committed to energy transformation and clean development in the field of energy, and strives to build a clean, low-carbon, safe and efficient energy system.
At the same time, many Arab countries have also launched energy transformation plans in recent years, committed to the development of clean and renewable energy, and strive to reduce dependence on fossil fuels such as oil and natural gas, and promote sustainable economic development.
Saudi Arabia announced in its Vision 2030 development strategy that by 2030, the proportion of renewable energy in the country's energy mix will reach 50%.
The UAE ’ s Energy Strategy 2050 aims to increase the share of clean energy in the total energy mix to 50% by 2050.
Egypt plans to increase the share of clean energy generation to 40% by 2035.
The Arab region has one of the best solar and wind energy resource endowments in the world, and the development of clean and renewable energy has unique conditions.
According to a report released by the Global Energy Monitor in June this year, Arab countries in the Middle East and North Africa plan to add 73 gigawatts of utility-scale solar and wind capacity by 2030, more than five times the current installed capacity.
China has advanced technology and rich experience in the field of photovoltaic and wind power, and has complementary advantages with Arab countries in the field of clean and renewable energy.
Abu Dhabi Energy Director, Avida Murshid Maral, said that vigorously developing renewable energy has become a global trend, which creates a good opportunity for deepening Arab-Chinese energy cooperation.
Collaborating for a Green Transition
In recent years, China has actively expanded cooperation with Arab countries in the field of clean and renewable energy, and the two sides have jointly implemented a number of cooperation projects.
The Zafra Solar Power Station, about 35 kilometers from Abu Dhabi City, is the largest single photovoltaic power station in the world, with an installed capacity of 2 GW.
The solar power plant, which is contracted by a Chinese company, will help Abu Dhabi reduce carbon dioxide emissions by 2.4 million tons per year and play an important role in the sustainable development of the UAE's energy economy.
Saudi Arabia's Red Sea coast is creating a green new city, the project called the Red Sea New City, the future electricity supply will be 100% from clean energy.
The realization of this vision will not only rely on solar and wind energy, but also benefit from energy storage systems that can act as energy “cisterns ” and“ regulators, stabilizers ”.
The successful signing of the Red Sea New City energy storage project by Chinese enterprises will help Saudi Arabia to build a global clean energy and green economy center.
Abdullah Wadi, a researcher at the Saudi think tank Research and Knowledge Exchange Center, said that Saudi Arabia and China are committed to vigorously developing clean and renewable energy, and actively promoting relevant international cooperation, which has set a good example for the international community to work together to promote green and low-carbon development and jointly deal with various challenges and global issues facing mankind.
Helping Fishing Development
With the deepening of cooperation between China and Arab countries in clean energy, low-carbon economy and energy transition, China ’ s advanced technology in related fields has also entered Arab countries. China adheres to the concept of “teaching people to fish ” and helps Arab countries improve their independent development capabilities through multi-level cooperative research and training programs.
China and Arab countries jointly set up the China-Arab Clean Energy Training Center to jointly organize capacity-building activities in photovoltaic, solar thermal, wind power and smart grid.
China and Egypt have set up a Sino-Egyptian joint laboratory on renewable energy to carry out joint research, promote personnel training, and help Egypt strengthen scientific and technological capacity building.
Since its establishment in 2015, the China-Arab Technology Transfer Center has built eight bilateral technology transfer centers in Saudi Arabia, Jordan and other countries, forming a technology transfer cooperation network linking nearly 5,000 Chinese and foreign members.
“The development of zero-carbon and low-carbon energy technologies is of great significance.
These technologies align with our energy transition goals, make the energy industry more resilient and help us build a sustainable and peaceful future, ” said Maral.
(Editor: Jia Wenting, Liu Jieyan)
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Arab countries plan to add 73 gigawatts of solar and wind capacity by 2030, over five times the current amount.

The Zafra Solar Power Station in Abu Dhabi, with 2 GW capacity, is the world's largest single photovoltaic power station, reducing carbon emissions by 2.4 million tons annually.

Iraq aims for 12 gigawatts of renewable energy, 33% of its electricity, by 2030.

Title:

Content: BAGHDAD/PRNewswire/ -- In a strategic move toward harnessing the untapped potential of Iraq's solar landscape, Sungrow is taking the lead in shaping the nation's green energy sector.

Iraq's Minister of Oil, Ihsan Abdul Jabbar, stressed the importance for Arab countries to prioritize high-efficiency, low-cost energy production to foster a modern economy. The country has set a target to install 12 gigawatts of renewable energy, accounting for 33% of the country's electricity by 2030.
Spearheading this initiative, Lei Wu, the Acting Chief Operating Officer of Sungrow MENA region, emphasized the significance of bringing cutting-edge technology to tackle Iraq's longstanding electricity shortage, ultimately enhancing the availability of reliable and high-quality electricity for its residents.

Urgent energy transition needs calls for international cooperation
Iraq faces a substantial electricity shortage, with nearly one-third of its supply coming from imports, including natural gas, according to Reuters.
With 8 to 10 hours of daily sunshine and an annual average of 3,000 to 3,650 hours, the region is poised for large-scale PV deployment.
Wu outlines three key avenues for PV expansion in Iraq: utility-scale power plants, commercial and industrial (C&I) installations, and residential solutions.

Iraq's $680 million fund for clean energy development supports these efforts, demonstrating the government's ambition to build a green economy and foster international cooperation aiming for this goal.

Fragile grid demands innovative solutions
As the demand for solar power grows in Iraq, Iraq emerges as a burgeoning solar market. However, the underdeveloped power grid in Iraq presents challenges that demand higher standards for both products and technologies. Solar projects operating under Iraq's weak grid, whether serving as backup power sources during outages or directly connecting to the grid, have the potential to affect the overall stability of the grid, worsening an already precarious situation.

Lei Wu emphasizes, "Tailoring our products and solutions to diverse requirements is crucial. For example, when a project requires connection to a weak grid, our focus is on providing robust grid support. This involves a seamless integration of PV and energy storage to enhance the stability and optimize consumption ratios. Alternatively, in off-grid scenarios or as a backup power source, our goal is to ensure seamless collaboration between PV and energy storage for maximum efficiency."

A weak grid signifies a low Short Circuit Ratio (SCR), making it vulnerable to grid failure or disconnection issues. Currently, the minimum SCR required by the grid is 1.5, and the lower the SCR value inverters are compatible with, the more robust the grid supports after connection.

Notably, Sungrow, leveraging its technological prowess, has developed a "1+X" modular inverter and SG350HX string inverter, passing SCR tests at 1.018 and 1.1, respectively. In terms of energy storage, Sungrow employs Stem Cell Grid technology, achieving 0ms grid connection and disconnection switching. This ongoing exploration of boundaries serves to comprehensively enhance grid support capabilities.

"We have extensive experience in the MENA region. Previously, we participated in the construction of an 800 MW solar project for the Qatar World Cup. At that time, the integration of large-scale green energy into the Qatar power grid served as a test, and with the backing of advanced Chinese technology, the project proceeded smoothly. This success has bolstered our confidence in venturing into the Iraqi market", said Wu.

Provide localized services
"Venturing into international markets" is intrinsic to Chinese PV enterprises, yet breaking new ground is far from straightforward. Operating abroad not only scrutinizes technology and products, but also the effectiveness of local sales networks, post-sales teams, and service response capabilities. For seasoned players like Sungrow, however, this challenge is effortlessly managed.

Since its establishment in 1997, Sungrow has been dedicated to renewable energy power generation. Whether considering product quality, scale, or market coverage, the company stands as a global industry leader. Up to now, in addition to its traditional strength in solar inverters, Sungrow has diversified its business portfolio to include energy storage systems, renewable energy hydrogen production systems, smart operation and maintenance, EV-charging, investment and development in renewable energy power plants, and new energy automotive driving systems, etc. Wu told the reporter, "Every enterprise may face challenges of not fitting the local conditions while exploring new markets. To overcome this, concerted efforts are necessary. Firstly, we must understand the local business environment and social culture, do thorough groundwork in advance, and avoid potential risk factors."

"Secondly, we need a strong sales and service network for timely customer response. Currently, our business reaches 150+ countries and regions, committed to addressing overseas customer needs within 48 hours.

Sungrow follows a global development strategy, with branches and sales networks in the MENA region for localized services. This enhances cooperation with local customers, aiding in expanding the Iraqi market," he added.

Wu further emphasized that, "Exploring new markets is about establishing roots. The deeper the roots, the more abundant the growth."

In the first nine months of this year, Sungrow marked a revenue of RMB 46.415 billion, surpassing the annual revenue of RMB 40.257 billion in 2022, setting a new record. As per consulting firm S&P Global Commodity Insights, Sungrow has maintained its global lead by shipping 77 GW of PV inverters in 2022. Additionally, its delivery of energy storage systems exceeded 7.7 GWh in the same year.

SOURCE Sungrow Power Supply Co., Ltd.

CONTACT: Bertha Wang, wangxiaoyu@sungrowpower.com

The region receives 3,000 to 3,650 hours of sunshine annually, making it suitable for large-scale PV deployment.

The Egyptian government has introduced reforms to support the private sector, including in renewable energy.

Title:

Content: Money and Business
Madbouly: Egypt aims to strengthen partnership with the private sector and transition …
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Dr. Mostafa Madbouly, Prime Minister of Egypt, delivered a recorded speech today at the forum organized by the American Chamber of Commerce, in collaboration with the American Chamber of Commerce in Egypt, under the theme “Building Momentum towards COP27 to Enhance Public-Private Collaboration in Facing Climate Challenges. ”
Dr. Mostafa Madbouly pointed out that Egypt intends to invest its next presidency of COP27, and its leadership of global climate action to strengthen public-private partnership, sustainability, and the transition towards a green economy.
He pointed out that there is huge potential for cooperation between Egypt and the United States in these fields, expressing his aspiration to build a continuous partnership in this regard during the coming period.
In this context, Dr. Mostafa Madbouly reviewed some of the recent efforts made by the government, pointing out that it has contributed significantly to the development of an enabling environment for the private sector in various sectors, which included policy reform, the introduction of new laws and legislation, the amendment of existing regulations and regulations, and the implementation of a set of environmental measures on the investment plan 2021-2022, to reach a 100% green investment budget by 2030.
Green Bonds
He also noted the issuance of the first ever green sovereign bond in the Middle East and North Africa, worth $750 million, to provide new and innovative tools to finance green projects in the areas of waste management, clean transport, renewable energy, and others.
Minister of Planning: Egypt issued $750 million green bonds to become the leading country in the Middle East
He also referred to the issuance of the Waste Management Regulatory Law No. 202 of 2020, which includes incentives to attract the private sector to invest in solid waste management, and provides it with all the benefits, exemptions and guarantees granted under the Investment Law No. 72 of 2017.
He continued to work closely with the banking sector to mainstream climate and environment files into banking policies and strategies, which has led many banks to establish dedicated units to deal with green finance, finance projects related to environmental protection, and address climate change.
We look forward to further cooperation with the US private sector.
“All these measures are just some of the efforts made by the government in the past few years, which are already bearing fruit, and we look forward to further cooperation with the US private sector to embody these ambitious policies into projects and programs that will contribute to achieving sustainable development while addressing climate change. ”
Dr. Mostafa Madbouly pointed out that despite contributing less than 1% of global emissions, Egypt attaches great importance to combating climate change and has therefore rushed to take responsibility for hosting COP27 and leading the global momentum in the fight against climate change.
Egypt is committed to working comprehensively with all parties, including the United States, to build on the outcome of the Glasgow Conference and move forward towards transforming the remainder of this critical decade into one characterized by implementation and bridging gaps at all levels related to mitigation, adaptation and finance.
The Prime Minister expressed his hope that this dialogue will contribute to the realization of the mutual benefits that Egypt and the United States can achieve by working together to address climate change and push forward more green economy and green investments in Egypt.
Madbouly called on participants to identify promising areas and challenges for which innovative solutions must be found.
In conclusion, Dr. Mostafa Madbouly stressed the need to work together today, not tomorrow, to better address climate change, and to provide a good and implementable model of public-private partnership in conjunction with the preparation for COP27.
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Egypt aims for a 100% green investment budget by 2030.

The UAE has launched a AED 4 billion renewable energy plant and the world's largest waste-to-energy plant in Dubai.

Title:

Content: Environmental, Social, and Governance (ESG) issues have become increasingly prominent on the global stage as organisations recognise the need to integrate sustainability into their operations.

As the Middle East moves towards a low carbon future, sustainability has become a top priority for organisations and governments across the region.

Sheikh Mohammad bin Rashid, Prime Minister and Ruler of Dubai announced while launching the National Hydrogen Strategy that the UAE is to invest up to AED 200 billion ($54.5 billion) in renewable energy.

The launch of a AED 4 billion renewable energy plant in Dubai,  and the world’s largest waste-to-energy plant are proof of sustainability climbing the agenda.

With COP 28 being held in the UAE this year, there is a renewed sense of urgency on climate change action, and the net-zero carbon target is being prioritised through policies and actions.

After all, sustainability will boost the UAE’s economic competitiveness, drive innovative policy and improve investment opportunities.

The region has seen notable sustainability innovations, including Saudi Arabia’s rapid transition to a circular carbon economy, Bahrain’s state oil company refinancing a $2.2 billion sustainability-linked corporate finance facility, and Oman’s exploration of green hydrogen as a clean energy source.

However, the Middle East faces its own unique challenges in implementing ESG practices, especially around accurate sustainability reporting and implementing early regulations to fill in previous gaps.

Other challenges that hinder the progress of the region’s ESG agenda include the talent gap, how corporates in the region address the need to implement ESG practices, as well as data availability.

Regulatory frameworks

While standardised frameworks and reporting guidelines begin to form, the lack of clear regulations can hinder consistent measurement and disclosure of ESG performance.

Global frameworks have now become more widely adopted in the region such as the Global Reporting Initiative (GRI), the Sustainability Accounting Standards Board (SASB), and the newly published International Sustainability Standards Board (ISSB).

The gap in standardisation previously posed challenges for investors and stakeholders who relied on transparent and comparable ESG data for decision-making, however, we are starting to see drastic changes in this area.

Data availability

Many companies in the Middle East still face challenges in collecting, managing, and reporting ESG data, which can hinder their ability to effectively assess and manage their sustainability performance.

Data is the first step to measure any status, but also measure progress. Improving data collection mechanisms and investing in robust reporting systems will be instrumental in addressing this challenge.

ESG talent gap

Organisations need individuals with specialised knowledge and expertise in ESG practices to drive sustainable strategies effectively. Alongside this specialised knowledge, the industry also needs innovators, risk takers, agitators for change, mentors, and communicators in the field. There is however, a shortage of skilled professionals in the region with a deep understanding of ESG principles to drive innovative solutions.

Bridging this gap requires investment in education and training programmes to build a skilled workforce capable of integrating ESG considerations into business practices. Universities and training institutions are therefore increasingly offering courses and programmes on sustainability and ESG and businesses are partnering with academic institutions to develop tailored training initiatives and internships, nurturing a pipeline of talent equipped with the required knowledge and skills.

These efforts will cultivate a sustainable workforce capable of implementing and driving ESG practices in the Middle East.

Implementation by region’s corporates

Despite the challenges, corporations in the Middle East are embracing ESG practices, recognising the importance of sustainability and responsible business conduct. We see this through accelerated electrification and the increase of decarbonizing energy supply.

The GCC’s oil-producing nations have made efforts to diversify energy sources, transitioning towards net-zero carbon fuels for transportation. Investments in renewable energy, such as solar and wind, aim to mitigate environmental impacts and promote a low-carbon economic future transforming the economic system and supply chain.

Additionally, social considerations are gaining prominence. Companies are addressing social issues through initiatives that promote diversity, inclusion, and employee welfare.

Governance practices are also being strengthened to ensure transparency, accountability, regulatory reforms and ethical conduct.

While obstacles in integrating ESG practices persist in the Middle East, corporates in the region are proactively embracing sustainability and responsible business practices.

That the Middle East is emerging as a leader in ESG adoption is apparent through their fullfillment of the UN SDG goals which has driven positive environmental, social, and governance outcomes for businesses and society as a whole.

The Arab Clean Energy Initiative targets 80 GW of renewable energy capacity by 2030, up from 12 GW in 2013.

The Gulf of Suez Wind Power Project is a 1100 MW project aiming to power one million households and reduce CO2 emissions by 2.4 million tons annually.

International cooperation and support from developed to developing countries are crucial for achieving energy transition goals.

Title:

Content: Chairman of the Board of Directors and Editors
I'm sorry.
Mohamad Elbaz
Chairman of the Board of Directors and Editors
I'm sorry.
Mohamad Elbaz
COP28 Presidency and International Energy Agency stress the need for a just transition in the energy sector
The UAE Minister of Industry and Advanced Technology and President of COP28, Dr. Sultan Ahmed Al Jaber, stressed the need for an orderly, responsible and equitable transition in the energy sector to maintain the possibility of achieving the 1.5 ° C target, and to support the issuance of a decision that meets the highest aspirations on the global outcome to assess progress in implementing the goals of the Paris Agreement during COP28.
Al Jaber explained that the sessions contributed to reaching consensus on the key elements required to achieve an orderly, responsible, just and logical transition in the energy sector, pointing out that to achieve this, the key components needed to be agreed upon and collective action needed to provide an effective response to the global outcome that achieves the highest aspirations, according to the UAE News Agency (WAM).
The panel discussions concluded with a clear consensus on a number of key elements for an orderly transition in the energy sector to maintain the viability of achieving the 1.5 ° C target, and to support a decision that meets the highest expectations on the global outcome to assess progress in implementing the Paris Agreement goals during COP28.
Reduce methane emissions by 75% by 2030
The Executive Director of the International Energy Agency (IEA), Dr. Fatih Birol, praised the collaboration and support of the five goals the agency calls for in COP28, which include tripling the production capacity of renewable energy sources by 2030, doubling the rate of improvement in energy efficiency by the same date, and the commitment of the oil and gas sector to coordinate its strategies and direct its investment portfolios towards maintaining the possibility of achieving the 1.5 ° C target, including a 75% methane emissions reduction. By 2030, operationalize clean energy financing mechanisms in developing countries on a large scale, pointing to the world ’ s need to turn support for the Goals into concrete actions.
The participants agreed on the importance of the role of each country and organization, the importance of supporting developed countries to developing countries, whether through financing or technology transfer, as well as the need for countries to take advantage of the opportunity to develop and accelerate their plans for transition in the energy sector.

The UAE sees the energy transition as a chance to diversify its economy.

Title:

Content: Energy transition provides opportunity to transform, diversify economy: Sultan Al Jaber

Dr Sultan bin Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and Special Envoy for Climate Change.

Globally, at least $3 trillion will be invested in renewable energy over the next ten years.

By WAM

Published: Tue 18 Jan 2022, 11:12 PM

Last updated: Tue 18 Jan 2022, 11:15 PM

The UAE sees the energy transition as an opportunity to transform and diversify the economic growth model of the country, according to Dr Sultan bin Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and Special Envoy for Climate Change.

Speaking during a virtual panel session titled ‘Projecting COP Ambitions across COP27 and COP28 and Economic Diversification Priorities Post-pandemic’ at the Abu Dhabi Sustainability Week (ADSW), Dr. Al Jaber explained how the UAE and the Middle East and North Africa (Mena) region can take advantage of the drive to climate action.

Al Jaber was speaking alongside the Alok Sharma MP, President of COP26, and Sameh Shoukry, Minister of Foreign Affairs of Egypt and President-Designate of COP27, during the session moderated by Fred Kempe, President and CEO of the Atlantic Council.

Al Jaber said, “This region has specific advantages that can accelerate the energy transition from our position as energy leaders. Firstly, as long as the world continues to rely on oil and gas we can ensure reliable supplies of the least carbon intensive oil and gas available. We are leveraging this position to further drive down the carbon intensity through expansion of the first in the region carbon capture facility.

“We are also building on our unique capabilities in hydrogen to lay the foundation for a zero carbon hydrogen market. And, as you know, the UAE has been investing in the solar and broader renewable space for the last 15 years, and we are doubling down on this investment.”

Al Jaber pointed out that globally, at least $3 trillion will be invested in renewable energy over the next ten years. He said this represents a multi-trillion dollar opportunity that the UAE, the region and its international partners can capitalise on. “In fact, this is the thinking behind our Net Zero Strategic Initiative. Net zero, for us, is about new industries, new skills and new jobs. For us, the business of tackling climate change is simply good business.”

Dr Al Jaber cited the recent strategic partnership between Abu Dhabi National Energy Company PJSC (Taqa), Mubadala Investment Company (Mubadala) and Abu Dhabi National Oil Company (Adnoc) which transformed Masdar into a global clean energy powerhouse.

He said the new Masdar has almost doubled its renewable energy capacity and the ambition is to build on this solid foundation to reach 100 gigawatts (GW). Al Jaber called for partners, in the public and private sectors, to join the UAE and Masdar in delivering these ambitious goals that will lead to new industries, new skills, new jobs and new opportunities.

Responding to a question on the outcome of COP26 (the 26th United Nations Climate Change Conference), Dr. Al Jaber noted it was a success as Glasgow united 90 per cent of the world’s economy on the path to net zero. “COP 26 also succeeded in launching many coalitions between governments and businesses to accelerate innovation. AIM for Climate, which the UAE launched with the US and 34 other countries is a good example. This is a growing coalition that directs investment to agri-tech to reduce agricultural emissions, which account for as much a third of global emissions. And critically COP26 finally reached a deal on Article 6 of the Paris Agreement, which lays the foundation for effective carbon markets. All of this creates great momentum and a great platform which Egypt and the UAE can, and will, build on.”

On COP28 which is set to take place in Abu Dhabi in 2023, Al Jaber highlighted that it will mark the first ever global stocktake that will show us how we are tracking towards the Paris goals and, critically, it will set the roadmap towards 2030 and beyond. He added that the UAE is already working closely with the UK and Egypt to continue the momentum of COP26 and went on to detail the UAE’s approach to COP28.

“We want Abu Dhabi to be where the world turn pledges into concrete results and help take commercially viable climate solutions to scale around the world. This is why we want COP 28 to be as inclusive as possible, reflecting the views of developed alongside developing countries, the public and private sectors and scientists and civil society.”

“Inclusive also means including the expertise that exists across the energy spectrum, and specifically the hydrocarbon industry, because if we want to successfully transition to the energy system of tomorrow, we cannot simply unplug from the energy system of today. We need to make the current system work more efficiently with less carbon. We should leverage expertise from across the energy sector to find the climate solutions we need,” said Al Jaber as he stressed the need to always remember that the goal is to hold back emissions, not progress. — Wam

More news from Business

Regional cooperation is crucial for the Middle East's decarbonization and energy transition.

Title:

Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
Minister of Petroleum at Climate Conference: Regional Cooperation and Partnerships Contribute to Decarbonization
On the sidelines of his participation in the COP 28 Climate Summit in Dubai, Eng. Tarek El Molla, Minister of Petroleum and Mineral Resources, chaired a panel discussion on the role of regional cooperation as a catalyst for policies to reduce carbon emissions and energy transition, in the presence of Dr. Saleh Al Kharabsha, Minister of Energy and Mineral Resources of Jordan, Osama Mubarez, Secretary General of the Eastern Mediterranean Gas Forum, and Joseph McMonegel. Dr. Pratima Rangarajan, CEO of the Oil and Gas Climate Initiative.
In his opening remarks, Eng. Tarek Al Mulla stressed that climate change is an undeniable reality in light of the imperative to shift to more sustainable energy sources, which requires the concerted efforts of various governments, the private sector and financial institutions to formulate strong frameworks at the regional level to develop innovative solutions that stimulate energy transition policies.
Al-Mulla explained the priorities of the Harmonized Framework of Policies and Procedures for Reducing Emissions from Different Stages of the Natural Gas Value Chain in the Eastern Mediterranean Region prepared by the Eastern Mediterranean Gas Forum, which is one of the important incentives supporting Member States ’ plans towards energy sustainability and security.
He said the EMGF is now a distinct regional platform, where each member state can share its expertise and resources to promote energy policies and overcome infrastructural, financial and geopolitical challenges to accelerate energy transitions.
He added that the current geopolitical challenges and their impact on the energy industry showed the need to strengthen regional cooperation, concerted efforts and partnerships to promote decarbonization and accelerate the pace of energy transition.
The session discussed common objectives towards enhancing cooperation and future opportunities in the Eastern Mediterranean region.
The participants reviewed the important role of regional cooperation in sharing best practices and technologies and providing funding to achieve the common goal of combating the effects of climate change.


The Labubu phenomenon has driven a 75% to 80% year-on-year revenue growth for Pop Mart in the third quarter.

Labubu's success is due to its cute and unique design, which went viral on platforms like TikTok and led to high sales.

The "LABUBU Diver Lift Card" sold out in under half an hour, showing high demand and the effectiveness of Labubu's strategy of creating urgency and exclusivity with limited editions.

Pop Mart has partnered with companies like The Peninsula Shanghai to launch limited Labubu products and offer themed experiences.

The company's online engagement and social media announcements have driven foot traffic to their physical stores, where customers queue for limited edition items, and they have also opened Christmas pop-up shops in five major cities.

Influencer marketing has been highly effective in promoting Labubu, with 90% of marketers finding it successful.

Labubu's popularity has been driven by user-generated content and initiatives encouraging users to create and share brand-related content.

Labubu toys target adults, including "kidalts", and have a significant following in Thailand.

Labubu, Thailand's "Magic Thailand Experience Officer", will embark on a week-long "Adventure Thailand" tour to experience local culture and interact with fans.

The company partners with online retailers, offline stores, and uses data analytics, and has also partnered with Rosman to distribute its collectible toys, like Labubu, in Russia.

Social media platforms like TikTok and Instagram have been crucial in promoting Labubu and creating a sense of community.

The brand has partnered with companies like Disney to launch limited edition products, such as the sold-out Mickey's Curious Infinity Series, and also created the viral sensation Labubu, which sold out in under half an hour.

Labubu's success is due to its unique design, effective marketing, and social media influence, with growing revenue and popularity.

The Labubu phenomenon has driven a 75% to 80% year-on-year revenue growth for Pop Mart in the third quarter.

Labubu's success is due to its cute and unique design, which went viral on platforms like TikTok and led to high sales.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
Share with friends:
※ This article is copyrighted and cannot be reproduced without permission. [ETtoday Copyright Notice]
Back to the top.

The "LABUBU Diver Lift Card" sold out in under half an hour, showing high demand and the effectiveness of Labubu's strategy of creating urgency and exclusivity with limited editions.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Pop Mart has partnered with companies like The Peninsula Shanghai to launch limited Labubu products and offer themed experiences.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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The company's online engagement and social media announcements have driven foot traffic to their physical stores, where customers queue for limited edition items, and they have also opened Christmas pop-up shops in five major cities.

Influencer marketing has been highly effective in promoting Labubu, with 90% of marketers finding it successful.

Labubu's popularity has been driven by user-generated content and initiatives encouraging users to create and share brand-related content.

Labubu toys target adults, including "kidalts", and have a significant following in Thailand.

Labubu, Thailand's "Magic Thailand Experience Officer", will embark on a week-long "Adventure Thailand" tour to experience local culture and interact with fans.

Title:

Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
【 Page 1, Page 2, Page 3, Page 4 】
【 Printing 】
Related News:

What did Labubu receive in Thailand that no other trendy IP receive?

The company partners with online retailers, offline stores, and uses data analytics, and has also partnered with Rosman to distribute its collectible toys, like Labubu, in Russia.

Social media platforms like TikTok and Instagram have been crucial in promoting Labubu and creating a sense of community.

The brand has partnered with companies like Disney to launch limited edition products, such as the sold-out Mickey's Curious Infinity Series, and also created the viral sensation Labubu, which sold out in under half an hour.

Labubu's success is due to its unique design, effective marketing, and social media influence, with growing revenue and popularity.


The Labubu phenomenon has led to a significant increase in Pop Mart's revenue, with the company's e-commerce earnings and retail stores' revenue showing substantial growth, with a year-on-year growth of 75% to 80% in the third quarter.

The success of Labubu can be attributed to its cute and unique design, which has become a viral sensation, particularly on platforms like TikTok, with the LABUBU Constellation Series featuring cute shapes and exquisite color matching, and immediately hitting the top five of the sales.

The limited edition "LABUBU Diver Lift Card" sold out in less than half an hour, demonstrating the high demand for Labubu products, and the company's marketing strategy includes creating a sense of urgency and exclusivity around its products, with limited edition items and limited-time events.

Pop Mart has partnered with other companies, such as The Peninsula Shanghai, to launch limited Labubu products, which has also contributed to the company's revenue growth, and the partnership includes a themed afternoon tea experience with LABUBU characters and exclusive delights.

The company's online engagement and social media announcements have helped to drive foot traffic to their physical stores, with many customers queuing up to purchase limited edition items, and the brand has leveraged the Christmas season to promote their products, opening a Christmas pop-up shop in five major cities.

Influencer marketing has played a significant role in promoting Labubu, with 90% of marketers believing it is an effective form of marketing, and influencers having a high impact on their followers, with the ability to promote products, services, and beliefs.

The popularity of Labubu has also been driven by user-generated content, with netizens leaving messages on the official social platform of Pop Mart, hoping for the brand to set up shops in other counties and cities, and the company has implemented initiatives to encourage users to create and share content featuring the brand.

The target audience for Labubu toys includes adults who collect toys, specifically "kidalts", which refers to adults who preserve children's hobbies and interests, and the brand has a significant following in Thailand, with fans enthusiastically welcoming it at Bangkok's Suvarnabhumi Airport.

Labubu has been awarded the title of "Magic Thailand Experience Officer" and has a significant following in Thailand, with fans enthusiastically welcoming it at the airport, and the brand will embark on a week-long "Adventure Thailand" tour to experience local culture and interact with fans.

The company's marketing strategy includes partnering with online retailers, negotiating with offline retail stores, and utilizing data analytics to inform its marketing decisions, and the brand has partnered with Rosman to distribute its collectible toys, including Labubu, in Russia.

The use of social media has been crucial in promoting Labubu, with platforms like TikTok and Instagram being used to share content and engage with fans, and the brand has leveraged social media to create a sense of community and encourage user-generated content.

The brand has also partnered with other companies to launch limited edition products, such as the Disney's 100th Anniversary - Mickey's Curious Infinity Series, which has sold out, and the company's marketing efforts have contributed to the viral sensation of Labubu, with the product selling out in less than half an hour and attracting a large number of customers to their stores.

Overall, the success of Labubu can be attributed to a combination of its unique design, effective marketing strategy, and the power of social media and influencer marketing, with the brand's revenue and popularity continuing to grow.

The Labubu phenomenon has led to a significant increase in Pop Mart's revenue, with the company's e-commerce earnings and retail stores' revenue showing substantial growth, with a year-on-year growth of 75% to 80% in the third quarter.

The success of Labubu can be attributed to its cute and unique design, which has become a viral sensation, particularly on platforms like TikTok, with the LABUBU Constellation Series featuring cute shapes and exquisite color matching, and immediately hitting the top five of the sales.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
Share with friends:
※ This article is copyrighted and cannot be reproduced without permission. [ETtoday Copyright Notice]
Back to the top.

which social platforms does Gen Z tend to prefer?

The limited edition "LABUBU Diver Lift Card" sold out in less than half an hour, demonstrating the high demand for Labubu products, and the company's marketing strategy includes creating a sense of urgency and exclusivity around its products, with limited edition items and limited-time events.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Pop Mart has partnered with other companies, such as The Peninsula Shanghai, to launch limited Labubu products, which has also contributed to the company's revenue growth, and the partnership includes a themed afternoon tea experience with LABUBU characters and exclusive delights.

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Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

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The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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The company's online engagement and social media announcements have helped to drive foot traffic to their physical stores, with many customers queuing up to purchase limited edition items, and the brand has leveraged the Christmas season to promote their products, opening a Christmas pop-up shop in five major cities.

Influencer marketing has played a significant role in promoting Labubu, with 90% of marketers believing it is an effective form of marketing, and influencers having a high impact on their followers, with the ability to promote products, services, and beliefs.

Title:

Content: A influencer has chosen to create false food advertising As a joke, but the success of his announcement led him to create a franchise dish.

Influencers have shown their high importance today to carry out marketing and advertising campaigns on their social networks, which abound in the number of followers and are shown to be effective in promoting a product, service and effectively positioning the brands they choose. for collaborating with them, whether they are nano influencers, micro influencers, macro influencers or mega influencers (depending on their goals and investments).

This strategy of influencer marketing is increasingly used by agencies and professionals in this field, since according to the Influencer Marketing Hub report (The State of Influencer Marketing 2021: Benchmark Report), 90 percent of those surveyed who develop professionally in marketing think that these strategies are “an effective form of marketing.”

Similarly, the credibility and relevance of these advertising strategies raises the image of influencers, having as a result that their followers manage to promote any product, service or even belief that they choose to publish on their networks, so they must be particularly careful in the content they publish, since it can generate not so expected reactions.

The tall impact influencers can have on their followers It has been evidenced by the American Kyle Sheele, who has more than 3 million followers on TikTok, since he promoted a dish with his image by placing his own cardboard figure at a gas station, with alleged false advertising.

This is because the Kum & Go chain would have asked the influencer for his “craziest” idea and he replied that he would like to create an “influencer’s plate”, so he created an ad where he is seen holding a guitar in the form of a pizza under the name “Kyle Sheele Meal.” After this, he put in one of the Kum & Go stores, in addition to making it public on his TikTok account, showing a success perhaps not so expected, since his followers came to the establishment to buy said dish, in addition to taking pictures with the advertising.

@kylescheeleSome friends try to get you into an MLM, I try to get you into an RHC (reverse heist crew) #heist #cardboardcutout♬ original sound – kylescheele
@kylescheeleReply to @kumandgo SCHEELE MEAL UPDATE: kumming soon ????♬ original sound – kylescheele

After the influencer showed that it was an alleged false advertisement, his followers asked him to bring this dish to reality. Mag. mentions that this dish has already been officially released, since the influencer and the chain Kum & Go announced the official launch of the “Scheele Meale“, A pizza sandwich and a can of Red Bull. Supposedly this dish costs 5 dollars and will contribute against child hunger.

Read:  O2 will return up to 25 euros per month to its fiber and mobile customers

The influencer marketing strategies They are well received for the high impact that these Internet characters have on the minds of their followers, as well as other users who do not necessarily follow these personalities directly, but their high popularity achieves through a chain effect that their strategies achieve a wide reach . The image of influencers manages to generate good reactions, especially in social networks, so some workers choose to use their image, even if their permission and showing effective strategies

Previously, an Uber Eats distributor used the name of a recognized Spanish influencer to make his deliveries, achieving thousands of reactions on social networks and even that the same influencer reacted and gave him his authorization to continue with said service.

The Image of influencers can lead to positive results, if these are carried out efficiently, so particular care must be taken when carrying out strategies of this type.

The popularity of Labubu has also been driven by user-generated content, with netizens leaving messages on the official social platform of Pop Mart, hoping for the brand to set up shops in other counties and cities, and the company has implemented initiatives to encourage users to create and share content featuring the brand.

The target audience for Labubu toys includes adults who collect toys, specifically "kidalts", which refers to adults who preserve children's hobbies and interests, and the brand has a significant following in Thailand, with fans enthusiastically welcoming it at Bangkok's Suvarnabhumi Airport.

Labubu has been awarded the title of "Magic Thailand Experience Officer" and has a significant following in Thailand, with fans enthusiastically welcoming it at the airport, and the brand will embark on a week-long "Adventure Thailand" tour to experience local culture and interact with fans.

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Content: 【 Printing 】
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Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Related News:

What did Labubu receive in Thailand that no other trendy IP receive?

The company's marketing strategy includes partnering with online retailers, negotiating with offline retail stores, and utilizing data analytics to inform its marketing decisions, and the brand has partnered with Rosman to distribute its collectible toys, including Labubu, in Russia.

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Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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The use of social media has been crucial in promoting Labubu, with platforms like TikTok and Instagram being used to share content and engage with fans, and the brand has leveraged social media to create a sense of community and encourage user-generated content.

The brand has also partnered with other companies to launch limited edition products, such as the Disney's 100th Anniversary - Mickey's Curious Infinity Series, which has sold out, and the company's marketing efforts have contributed to the viral sensation of Labubu, with the product selling out in less than half an hour and attracting a large number of customers to their stores.

Overall, the success of Labubu can be attributed to a combination of its unique design, effective marketing strategy, and the power of social media and influencer marketing, with the brand's revenue and popularity continuing to grow.