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Korean skincare has gained global popularity due to its science-backed ingredients, affordability, and unique philosophy.

It emphasizes prevention, hydration, and achieving a luminous complexion through consistent, gentle care rooted in traditional rituals.

Natural ingredients like ginseng, rice water, and fermented components such as snail mucin are central to its formulation.

Clinical trials confirm snail mucin reduces redness and irritation, supporting its efficacy.

Fermented ingredients, including red rice, are up to four times more potent than their non-fermented counterparts.

Korean products often feature unique ingredients like Hartlev leaves and snail extract, less common in Western skincare.

Social media, particularly TikTok’s #kbeauty hashtag with 9.5 billion views, and K-pop culture have amplified its global reach.

The focus on gentle, ethically sourced formulas aligns with growing consumer preferences.

Korean skincare’s affordability and effectiveness have driven demand, especially in regions like the UAE.

Its success stems from innovative formulas, natural ingredients, and a preventive approach distinct from Western methods.

Products are tailored for diverse skin types with mild active concentrations, enhancing accessibility.

The "glass skin" trend highlights its ability to deliver radiant, healthy-looking results.

Consumers should prioritize their skin’s needs, avoiding overuse and following routines suited to their concerns.

Scientific studies validate ingredients like fermented rice water and snail mucin, reinforcing its credibility.

While effective, overuse or following trends blindly may lead to irritation, emphasizing the need for patience and consistency.

Korean skincare’s blend of cultural appeal, scientific backing, and affordability justifies its global appeal.

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Korean skincare has gained global popularity due to its science-backed ingredients, affordability, and unique philosophy.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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It emphasizes prevention, hydration, and achieving a luminous complexion through consistent, gentle care rooted in traditional rituals.

Natural ingredients like ginseng, rice water, and fermented components such as snail mucin are central to its formulation.

Clinical trials confirm snail mucin reduces redness and irritation, supporting its efficacy.

Fermented ingredients, including red rice, are up to four times more potent than their non-fermented counterparts.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean products often feature unique ingredients like Hartlev leaves and snail extract, less common in Western skincare.

Social media, particularly TikTok’s #kbeauty hashtag with 9.5 billion views, and K-pop culture have amplified its global reach.

The focus on gentle, ethically sourced formulas aligns with growing consumer preferences.

Korean skincare’s affordability and effectiveness have driven demand, especially in regions like the UAE.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Its success stems from innovative formulas, natural ingredients, and a preventive approach distinct from Western methods.

Products are tailored for diverse skin types with mild active concentrations, enhancing accessibility.

The "glass skin" trend highlights its ability to deliver radiant, healthy-looking results.

Consumers should prioritize their skin’s needs, avoiding overuse and following routines suited to their concerns.

Scientific studies validate ingredients like fermented rice water and snail mucin, reinforcing its credibility.

While effective, overuse or following trends blindly may lead to irritation, emphasizing the need for patience and consistency.

Korean skincare’s blend of cultural appeal, scientific backing, and affordability justifies its global appeal.


Korean skincare has become a global phenomenon, driven by its unique philosophy and innovative marketing strategies, with a focus on science-backed ingredients and affordability.

Korean skincare emphasizes prevention, hydration, and achieving a luminous complexion through consistent and gentle care, a practice rooted in traditional Korean beauty rituals.

Korean skincare products use natural ingredients like ginseng, rice water, and fermented ingredients such as snail mucin, which are effective and gentle on the skin.

Clinical trials have shown that snail mucin reduces redness and irritation on the skin, making it a popular ingredient in Korean skincare products.

Fermented ingredients, such as lactic and glycolic acid, are effective skincare ingredients used in Korean skincare, with fermented ingredients like red rice being four times more potent than in their normal state.

Korean skincare products are known for their unique and effective ingredients, such as Hartlev leaves and snail extract, which are not commonly found in Western skincare products.

The influence of TikTok and the boom in Korean pop culture have contributed to the global popularity of Korean skincare products, with the hashtag #kbeauty having 9.5 billion views on TikTok.

Korean skincare products are not harsh on the skin and are in line with growing consumer preferences for ethically sourced products, making them a trusted choice worldwide.

Retailers in the UAE have seen a dramatic increase in the sale of Korean beauty products, driven by factors such as the growing consumer preference for ethically sourced products.

Korean skincare products are characterized by their unique preparation, innovative formulas, and high efficiency, which are factors that have helped their spread.

Korean skincare products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions.

The unique approach of Korean skincare products, which focuses on prevention, hydration, and achieving a luminous complexion, sets them apart from traditional Western skincare methods.

Korean skincare products are often formulated with gentler concentrations of active ingredients and a focus on hydration, making them suitable for a wide range of skin types.

The rise in demand for Korean skincare products in the UAE is attributed to cultural trends, social media, and the growing consumer preference for ethically sourced products.

Korean skincare products are available at various price points, making them accessible to a wide audience, and their popularity is attributed to their effectiveness and affordability.

Korean skincare brands use marketing strategies to highlight their unique benefits and appeal, contributing to their global popularity.

Consumers should start with a basic skincare routine of cleansing, toning, and moisturizing, then gradually introduce new products to avoid overloading the skin.

Long-term benefits of Korean skincare may include improved skin texture and hydration, but overusing multiple products can lead to skin irritation or adverse effects.

Korean skincare's global popularity is attributed to its effectiveness, affordability, and cultural appeal, with brands like CosRx and Innisfree gaining widespread popularity.

The "glass skin" trend emphasizes a radiant, healthy-looking complexion, and Korean skincare products are often formulated to achieve this effect.

Korean skincare is favored for its versatility and ability to address diverse skin issues, making it a popular choice for consumers worldwide.

Consumers should prioritize their skin's needs and not follow trends blindly, as understanding skin types and concerns is essential before incorporating Korean skincare products.

Korean skincare philosophy emphasizes harmony between ingredients and the skin, with a focus on natural and ethically sourced products.

Korean skincare products often contain natural ingredients, contributing to their popularity, and their effectiveness is supported by scientific studies on ingredients like snail mucin and fermented rice water.

The potential drawbacks of using Korean skincare products include the risk of skin irritation or overuse, and consumers should exercise patience and consistency when using these products.

Korean skincare has become a global phenomenon, driven by its unique philosophy and innovative marketing strategies, with a focus on science-backed ingredients and affordability.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skincare emphasizes prevention, hydration, and achieving a luminous complexion through consistent and gentle care, a practice rooted in traditional Korean beauty rituals.

Korean skincare products use natural ingredients like ginseng, rice water, and fermented ingredients such as snail mucin, which are effective and gentle on the skin.

Clinical trials have shown that snail mucin reduces redness and irritation on the skin, making it a popular ingredient in Korean skincare products.

Fermented ingredients, such as lactic and glycolic acid, are effective skincare ingredients used in Korean skincare, with fermented ingredients like red rice being four times more potent than in their normal state.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean skincare products are known for their unique and effective ingredients, such as Hartlev leaves and snail extract, which are not commonly found in Western skincare products.

The influence of TikTok and the boom in Korean pop culture have contributed to the global popularity of Korean skincare products, with the hashtag #kbeauty having 9.5 billion views on TikTok.

Korean skincare products are not harsh on the skin and are in line with growing consumer preferences for ethically sourced products, making them a trusted choice worldwide.

Retailers in the UAE have seen a dramatic increase in the sale of Korean beauty products, driven by factors such as the growing consumer preference for ethically sourced products.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Korean skincare products are characterized by their unique preparation, innovative formulas, and high efficiency, which are factors that have helped their spread.

Korean skincare products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions.

The unique approach of Korean skincare products, which focuses on prevention, hydration, and achieving a luminous complexion, sets them apart from traditional Western skincare methods.

Korean skincare products are often formulated with gentler concentrations of active ingredients and a focus on hydration, making them suitable for a wide range of skin types.

The rise in demand for Korean skincare products in the UAE is attributed to cultural trends, social media, and the growing consumer preference for ethically sourced products.

Korean skincare products are available at various price points, making them accessible to a wide audience, and their popularity is attributed to their effectiveness and affordability.

Korean skincare brands use marketing strategies to highlight their unique benefits and appeal, contributing to their global popularity.

Consumers should start with a basic skincare routine of cleansing, toning, and moisturizing, then gradually introduce new products to avoid overloading the skin.

Long-term benefits of Korean skincare may include improved skin texture and hydration, but overusing multiple products can lead to skin irritation or adverse effects.

Korean skincare's global popularity is attributed to its effectiveness, affordability, and cultural appeal, with brands like CosRx and Innisfree gaining widespread popularity.

The "glass skin" trend emphasizes a radiant, healthy-looking complexion, and Korean skincare products are often formulated to achieve this effect.

Korean skincare is favored for its versatility and ability to address diverse skin issues, making it a popular choice for consumers worldwide.

Consumers should prioritize their skin's needs and not follow trends blindly, as understanding skin types and concerns is essential before incorporating Korean skincare products.

Korean skincare philosophy emphasizes harmony between ingredients and the skin, with a focus on natural and ethically sourced products.

Korean skincare products often contain natural ingredients, contributing to their popularity, and their effectiveness is supported by scientific studies on ingredients like snail mucin and fermented rice water.

The potential drawbacks of using Korean skincare products include the risk of skin irritation or overuse, and consumers should exercise patience and consistency when using these products.


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Employee resistance to new technologies is a major barrier to successful digital workplace implementation.

This resistance often stems from fears of job displacement, increased workload, or discomfort with unfamiliar tools.

Training programs are essential to address these concerns and improve user adoption.

Effective training educates employees on using new tools for communication, such as virtual happy hours, to maintain team cohesion.

Employee experience platforms can enhance adoption by improving the overall user experience with new technologies.

Collaboration between IT and business units is critical to align technology with user needs and reduce resistance.

Virtual happy hours and other social tools help preserve company culture during technological transitions.

Addressing the actual experience of using new tools directly impacts employee acceptance and engagement.

Training must focus on both technical skills and cultural adaptation to mitigate resistance.

Employee experience platforms reduce resistance by streamlining workflows and improving tool usability.

Historical Luddites, who destroyed machinery in the 19th century, shared similar fears of job loss due to automation.

Modern resistance mirrors past concerns, with employees resisting change due to perceived threats to job security.

Organizations must balance innovation with support to ensure smooth technology adoption.

Employee resistance can be mitigated through targeted training and empathetic communication.

The success of new technologies depends on addressing both practical and emotional barriers to adoption.

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Employee resistance to new technologies is a major barrier to successful digital workplace implementation.

Title:

Content: This content is part of the Conference Coverage: Everything Enterprise Connect 2021: News, trends and insights

UC user adoption training must evolve for hybrid work

Learn why industry leaders at Enterprise Connect said user adoption training is key to UC success in the hybrid workplace -- and how employee experience platforms can help.

The COVID-19 pandemic dramatically changed how people work. The adoption and use of unified communications tools, for example, skyrocketed to support remote workers. But, as workflows have changed, organizations must alter their approach to supporting end-user adoption of new tools.

At the start of the pandemic, organizations rolled out whatever tools they felt necessary to support remote work. As a result, employees learned how to use the tools on the fly as the traditional methods of user adoption training -- such as classroom-style trainings in the office -- were no longer possible.

Now, as organizations have become more strategic about their unified communications (UC) investments to support a hybrid workplace, they must also consider employee training to ensure adoption success. There is a direct correlation between preparing end users before deploying a new tool and user productivity post-deployment, COMMfusion LLC President Blair Pleasant said.

Most end users who felt they were well prepared with training before a deployment believed the new tool made them more productive, according to a BCStrategies survey of end users and IT leaders. Of those end users who said they weren't adequately trained, only 17% said they felt more productive.

Pleasant and other industry analysts and leaders spoke at the Enterprise Connect virtual conference. One key topic was the importance of supporting user adoption in a hybrid workplace to ensure UC deployment success and employee productivity, regardless of location.

Hybrid work means new training models

As organizations think about user adoption programs in a hybrid workplace, they have to ensure training is equal for both remote and office-based employees, said Eric Hanson, chief marketing officer at cloud-based communications provider Fuze.

Some user adoption training methods, like classroom-style instruction, will be set aside as employees work remotely. Other training strategies will emerge, like Yammer community forums, to create more of an online discussion, said Alan Shen, CTO at IT management software provider Unify Square.

Video training will also be key, especially to recreate the feeling of in-office training. For more successful video training, organizations should consider virtual events that combine real-time activities with asynchronous, on-demand content, Hanson said.

Training structured with synchronous and asynchronous content can address the different ways people learn and create a more engaging experience, he said. On-demand materials can also be used for reference after a training session.

"Adoption isn't something that happens right after deployment," Hanson said.

However, using video for training can be challenging, despite the overall growth of video across organizations, Pleasant said.

"The problem is end users can do it on their own time, but it doesn't mean they're going to," she said.

Training goes beyond business workflows

Organizations need to remember that UC tools are not just for business workflows and communication.

"When deploying new technology, we just think about the technology," Pleasant said. "We don't think about the organizational changes, the cultural impact and change management."

Rolling out a new application or system is not the main and end goal. The deployment needs to help employees collaborate more effectively, she said.

For example, many employees have used UC tools not just for collaboration workflows, but to maintain company culture and personal connections with their co-workers during the pandemic. User adoption training could include educating employees on how to use a new tool for social communications, like virtual happy hours, to support team cohesion, Shen said.

Employee experience platforms support user adoption

While training is key to boost user adoption, a major roadblock to adoption is the actual experience when using the tools. According to a global Omdia survey on the future of work, the biggest barrier to achieving successful outcomes with digital workplace technology is employee resistance.

"It's not a surprise as employees and line-of-business decision-makers have an idea of what tools they need to be successful, and IT isn't listening to them," Omdia analyst Tim Banting said.

According to the survey, 45% of companies said the IT department determines the need for workplace tools and makes the final recommendation. Only 15% of companies involve other stakeholders in the business when making buying decisions.

The result of not including employees and lines of business in buying decisions is not achieving ROI because employees aren't using the tools, he said.

Employee experience platforms can help highlight where user adoption is faltering and where more training may be necessary.

Addressing the gap between performance and experience

The operational data and application performance metrics that IT sees do not always reflect what employees are experiencing, said Johnny Russ, general manager of employee experience management at Qualtrics, a provider of employee experience tools.

IT may see data about the tools employees are logging in to or the number of help desk tickets filed, but they don't see data around situations where employees are logged in to an app but having frustrating UX.

"We're often missing appropriate understanding of why this is happening," Russ said.

Employee experience platforms, such as Qualtrics and Microsoft Viva, can provide greater insight into how employees are engaging with tools through features such as training effectiveness surveys, pulse surveys and AI-driven analytics. Without these metrics, IT could have a hard time addressing UX.

Or, as Pleasant put it, "You can't fix what you don't measure."

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This resistance often stems from fears of job displacement, increased workload, or discomfort with unfamiliar tools.

Training programs are essential to address these concerns and improve user adoption.

Effective training educates employees on using new tools for communication, such as virtual happy hours, to maintain team cohesion.

Employee experience platforms can enhance adoption by improving the overall user experience with new technologies.

Collaboration between IT and business units is critical to align technology with user needs and reduce resistance.

Virtual happy hours and other social tools help preserve company culture during technological transitions.

Addressing the actual experience of using new tools directly impacts employee acceptance and engagement.

Training must focus on both technical skills and cultural adaptation to mitigate resistance.

Employee experience platforms reduce resistance by streamlining workflows and improving tool usability.

Historical Luddites, who destroyed machinery in the 19th century, shared similar fears of job loss due to automation.

Modern resistance mirrors past concerns, with employees resisting change due to perceived threats to job security.

Organizations must balance innovation with support to ensure smooth technology adoption.

Employee resistance can be mitigated through targeted training and empathetic communication.

The success of new technologies depends on addressing both practical and emotional barriers to adoption.


Employee adoption training is crucial for successful technology deployment to help employees collaborate more effectively.

User adoption training should include educating employees on how to use new tools for social communications, like virtual happy hours, to support team cohesion.

Employee experience platforms support user adoption by addressing the actual experience when using the tools.

A major roadblock to adoption is the actual experience when using the tools, with employee resistance being the biggest barrier to achieving successful outcomes with digital workplace technology.

Training is key to boost user adoption, but a major roadblock to adoption is the actual experience when using the tools.

Employee experience platforms can help support user adoption and collaboration workflows.

Educating employees on how to use a new tool for social communications can help maintain company culture and personal connections with co-workers.

User adoption training could include educating employees on how to use a new tool for social communications, like virtual happy hours, to support team cohesion.

Employee resistance is a major barrier to achieving successful outcomes with digital workplace technology.

The biggest barrier to achieving successful outcomes with digital workplace technology is employee resistance.

Employee adoption training is essential to mitigate resistance to new technologies and improve workplace rapport.

Virtual happy hours can help maintain team cohesion and support user adoption of new technologies.

Employee experience platforms can address the actual experience when using new tools, reducing resistance to adoption.

Training employees on new technologies is critical to ensure successful implementation and reduce resistance.

Collaboration between IT departments and business units is necessary to address employee resistance to new technologies.

Employee resistance to new technologies can be mitigated through effective training and support.

User adoption training should focus on educating employees on how to use new tools for social communications to support team cohesion.

Employee experience platforms can help reduce resistance to new technologies by addressing the actual experience when using the tools.

Training employees on new technologies is essential to ensure successful implementation and reduce resistance.

Virtual happy hours can help maintain company culture and support user adoption of new technologies.

Employee resistance to new technologies can be addressed through effective training and support.

Employee adoption training is crucial for successful technology deployment to help employees collaborate more effectively.

Title:

Content: This content is part of the Conference Coverage: Everything Enterprise Connect 2021: News, trends and insights

UC user adoption training must evolve for hybrid work

Learn why industry leaders at Enterprise Connect said user adoption training is key to UC success in the hybrid workplace -- and how employee experience platforms can help.

The COVID-19 pandemic dramatically changed how people work. The adoption and use of unified communications tools, for example, skyrocketed to support remote workers. But, as workflows have changed, organizations must alter their approach to supporting end-user adoption of new tools.

At the start of the pandemic, organizations rolled out whatever tools they felt necessary to support remote work. As a result, employees learned how to use the tools on the fly as the traditional methods of user adoption training -- such as classroom-style trainings in the office -- were no longer possible.

Now, as organizations have become more strategic about their unified communications (UC) investments to support a hybrid workplace, they must also consider employee training to ensure adoption success. There is a direct correlation between preparing end users before deploying a new tool and user productivity post-deployment, COMMfusion LLC President Blair Pleasant said.

Most end users who felt they were well prepared with training before a deployment believed the new tool made them more productive, according to a BCStrategies survey of end users and IT leaders. Of those end users who said they weren't adequately trained, only 17% said they felt more productive.

Pleasant and other industry analysts and leaders spoke at the Enterprise Connect virtual conference. One key topic was the importance of supporting user adoption in a hybrid workplace to ensure UC deployment success and employee productivity, regardless of location.

Hybrid work means new training models

As organizations think about user adoption programs in a hybrid workplace, they have to ensure training is equal for both remote and office-based employees, said Eric Hanson, chief marketing officer at cloud-based communications provider Fuze.

Some user adoption training methods, like classroom-style instruction, will be set aside as employees work remotely. Other training strategies will emerge, like Yammer community forums, to create more of an online discussion, said Alan Shen, CTO at IT management software provider Unify Square.

Video training will also be key, especially to recreate the feeling of in-office training. For more successful video training, organizations should consider virtual events that combine real-time activities with asynchronous, on-demand content, Hanson said.

Training structured with synchronous and asynchronous content can address the different ways people learn and create a more engaging experience, he said. On-demand materials can also be used for reference after a training session.

"Adoption isn't something that happens right after deployment," Hanson said.

However, using video for training can be challenging, despite the overall growth of video across organizations, Pleasant said.

"The problem is end users can do it on their own time, but it doesn't mean they're going to," she said.

Training goes beyond business workflows

Organizations need to remember that UC tools are not just for business workflows and communication.

"When deploying new technology, we just think about the technology," Pleasant said. "We don't think about the organizational changes, the cultural impact and change management."

Rolling out a new application or system is not the main and end goal. The deployment needs to help employees collaborate more effectively, she said.

For example, many employees have used UC tools not just for collaboration workflows, but to maintain company culture and personal connections with their co-workers during the pandemic. User adoption training could include educating employees on how to use a new tool for social communications, like virtual happy hours, to support team cohesion, Shen said.

Employee experience platforms support user adoption

While training is key to boost user adoption, a major roadblock to adoption is the actual experience when using the tools. According to a global Omdia survey on the future of work, the biggest barrier to achieving successful outcomes with digital workplace technology is employee resistance.

"It's not a surprise as employees and line-of-business decision-makers have an idea of what tools they need to be successful, and IT isn't listening to them," Omdia analyst Tim Banting said.

According to the survey, 45% of companies said the IT department determines the need for workplace tools and makes the final recommendation. Only 15% of companies involve other stakeholders in the business when making buying decisions.

The result of not including employees and lines of business in buying decisions is not achieving ROI because employees aren't using the tools, he said.

Employee experience platforms can help highlight where user adoption is faltering and where more training may be necessary.

Addressing the gap between performance and experience

The operational data and application performance metrics that IT sees do not always reflect what employees are experiencing, said Johnny Russ, general manager of employee experience management at Qualtrics, a provider of employee experience tools.

IT may see data about the tools employees are logging in to or the number of help desk tickets filed, but they don't see data around situations where employees are logged in to an app but having frustrating UX.

"We're often missing appropriate understanding of why this is happening," Russ said.

Employee experience platforms, such as Qualtrics and Microsoft Viva, can provide greater insight into how employees are engaging with tools through features such as training effectiveness surveys, pulse surveys and AI-driven analytics. Without these metrics, IT could have a hard time addressing UX.

Or, as Pleasant put it, "You can't fix what you don't measure."

Dig Deeper on Developing a UC Strategy

SearchNetworking
SearchITChannel
Close

User adoption training should include educating employees on how to use new tools for social communications, like virtual happy hours, to support team cohesion.

Employee experience platforms support user adoption by addressing the actual experience when using the tools.

A major roadblock to adoption is the actual experience when using the tools, with employee resistance being the biggest barrier to achieving successful outcomes with digital workplace technology.

Training is key to boost user adoption, but a major roadblock to adoption is the actual experience when using the tools.

Employee experience platforms can help support user adoption and collaboration workflows.

Educating employees on how to use a new tool for social communications can help maintain company culture and personal connections with co-workers.

User adoption training could include educating employees on how to use a new tool for social communications, like virtual happy hours, to support team cohesion.

Employee resistance is a major barrier to achieving successful outcomes with digital workplace technology.

The biggest barrier to achieving successful outcomes with digital workplace technology is employee resistance.

Employee adoption training is essential to mitigate resistance to new technologies and improve workplace rapport.

Virtual happy hours can help maintain team cohesion and support user adoption of new technologies.

Employee experience platforms can address the actual experience when using new tools, reducing resistance to adoption.

Training employees on new technologies is critical to ensure successful implementation and reduce resistance.

Collaboration between IT departments and business units is necessary to address employee resistance to new technologies.

Employee resistance to new technologies can be mitigated through effective training and support.

User adoption training should focus on educating employees on how to use new tools for social communications to support team cohesion.

Employee experience platforms can help reduce resistance to new technologies by addressing the actual experience when using the tools.

Training employees on new technologies is essential to ensure successful implementation and reduce resistance.

Virtual happy hours can help maintain company culture and support user adoption of new technologies.

Employee resistance to new technologies can be addressed through effective training and support.


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The Mozart Effect refers to the hypothesis that listening to Mozart's music temporarily improves cognitive performance, particularly spatial reasoning tasks. This concept gained popularity in the 1990s, with initial studies suggesting that Mozart's Sonata for Two Pianos in D Major, K.448, could enhance spatial reasoning abilities.

A 2021 study led by Marco Calabria and his team explored the Mozart Effect and memory in patients with mild cognitive impairment (MCI), finding no improvement in learning levels among MCI participants listening to background classical music. However, high-arousal music might have a positive effect on individuals who use music as an emotional regulator.

Research led by scientists from various universities, including the University of Music, Theatre and Media in Hanover, Germany, found that music training affects visual working memory, and there's a common component in the brain that affects both visual and musical working memory.

The Mozart Effect's validity remains debated, with some studies showing no significant benefits and others suggesting potential cognitive improvements in specific groups. The role of individual differences, such as music preference and training, seems crucial in determining the effect's magnitude.

A 2023 study by Marco Calabria and his team found that listening to classical music in the background has no benefits for learning levels among people with mild cognitive impairment (MCI). However, listening to more "high-arousal" music was found to have a possible positive effect on people who are accustomed to using music as an emotional regulator in their everyday lives.

<think>

<think>

<think>

</think>

</think>

</think>

The Mozart Effect refers to the hypothesis that listening to Mozart's music temporarily improves cognitive performance, particularly spatial reasoning tasks. This concept gained popularity in the 1990s, with initial studies suggesting that Mozart's Sonata for Two Pianos in D Major, K.448, could enhance spatial reasoning abilities.

Title:

Content: Rats Have Rhythm and Can Keep the Beat to Mozart, a new Study Shows

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The study did not determine whether rats prefer Mozart to Maroon 5. (Richard Drew/AP)

Rhythm has long been thought to be a uniquely human trait, but researchers have found that rats possess the ability and can keep the beat to Mozart, a new study shows.

Scientists at the University of Tokyo found that rats’ beat synchronicity came from the time constant of their brains, not their bodies, which is similar across species.

“Rats displayed innate — that is, without any training or prior exposure to music — beat synchronization most distinctly within 120–140 bpm (beats per minute), to which humans also exhibit the clearest beat synchronization,” said University of Tokyo Associate Professor Hirokazu Takahashi.

Researchers equipped 20 rats with wireless accelerometers to measure their head movements. They were played one-minute excerpts of “Sonata for two pianos (K. 448)” by Mozart at four different speeds – 75%, 100%, 200% and 400% of the original speed.

The study focused on responses to “K. 448” by Mozart. But the study also played four other musical pieces to human and animal participants: “Born This Way” by Lady Gaga, “Another One Bites the Dust” by Queen, “Beat It” by Michael Jackson and “Sugar” by Maroon 5.

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Copyright 2022 NPR.

A 2021 study led by Marco Calabria and his team explored the Mozart Effect and memory in patients with mild cognitive impairment (MCI), finding no improvement in learning levels among MCI participants listening to background classical music. However, high-arousal music might have a positive effect on individuals who use music as an emotional regulator.

Research led by scientists from various universities, including the University of Music, Theatre and Media in Hanover, Germany, found that music training affects visual working memory, and there's a common component in the brain that affects both visual and musical working memory.

Title:

Content: Mozart music reduces epileptic seizure activity
Scientists have found that thanks to the music of Mozart in people with epilepsy, the epileptic activity of the brain decreases.
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The Mozart Effect's validity remains debated, with some studies showing no significant benefits and others suggesting potential cognitive improvements in specific groups. The role of individual differences, such as music preference and training, seems crucial in determining the effect's magnitude.

A 2023 study by Marco Calabria and his team found that listening to classical music in the background has no benefits for learning levels among people with mild cognitive impairment (MCI). However, listening to more "high-arousal" music was found to have a possible positive effect on people who are accustomed to using music as an emotional regulator in their everyday lives.