Labubu is a collectible “monster elf” character conceived by Hong Kong designer Kasing Lung and brought to market by Pop Mart, a leading Chinese toy company.

Since its inception, Labubu has rapidly grown in popularity, drawing dedicated fans who often line up for exclusive releases and flash sales, creating high demand and frequent stock shortages.

Pop Mart’s targeted marketing combines pop-up stores, limited edition releases, and themed events in luxury settings—such as partnerships with venues like The Peninsula Shanghai—to generate hype and exclusivity while deepening fan engagement through immersive experiences and exclusive merchandise.

Labubu’s status has reached near-celebrity levels, marked by extravagant promotional events like public ceremonies in Thailand attended by government officials, further fueling its international appeal and media buzz .

A significant aspect of the Labubu phenomenon is its viral presence on social media platforms, particularly TikTok.

Here, collectors, influencers, and fans share videos of unboxing, reviews, and showcases of Labubu figures, elevating the toy to a status symbol among teenagers and young adults.

This cycle of online hype is amplified by the scarcity and exclusivity of releases, which cultivate a ‘fear of missing out’ (FOMO) that drives further demand.

Celebrity endorsements, such as those from Rihanna, enhance Labubu’s desirability and mainstream visibility .

Beyond its popularity in China, Pop Mart has executed strategic international expansion, including exclusive distribution deals in markets like Russia, thereby targeting both teen and adult collectors and securing a significant share in new markets.

As the phenomenon has expanded, Pop Mart’s global revenue has surged, contributing considerably to the wealth of its founders and enabling further brand growth, collaborations, and exclusives .

Labubu is a collectible “monster elf” character conceived by Hong Kong designer Kasing Lung and brought to market by Pop Mart, a leading Chinese toy company.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Since its inception, Labubu has rapidly grown in popularity, drawing dedicated fans who often line up for exclusive releases and flash sales, creating high demand and frequent stock shortages.

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Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Consumers mainly buy blind boxes for what purpose?

Pop Mart’s targeted marketing combines pop-up stores, limited edition releases, and themed events in luxury settings—such as partnerships with venues like The Peninsula Shanghai—to generate hype and exclusivity while deepening fan engagement through immersive experiences and exclusive merchandise.

Labubu’s status has reached near-celebrity levels, marked by extravagant promotional events like public ceremonies in Thailand attended by government officials, further fueling its international appeal and media buzz .

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Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Related News:

A significant aspect of the Labubu phenomenon is its viral presence on social media platforms, particularly TikTok.

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Content: Guo Jiajun Garment Brand Exhibition Divine Guest Bless Sister Do: Know What She Wants (21: 47)
Post Date: December 08, 2022
Kwok Ka Chun (193) ’ s brand LILABOC has held its first exhibition in Hong Kong shopping malls. Recently, he is busy shooting a drama and preparing for the ERROR concert in the middle of this month. He will take time to take photos and invite Ms. Do to “support ” the exhibition!
Today, he shared a photo of Sister Do ’ s visit to the exhibition venue The ONE on social media, writing: “When I conceived the Lilaboc exhibition, I already thought that if I could invite @ do _ cheng to be a godlike guest, I would really know what I would have expected. ”
So before the opening, I hugged and trembled and called Sister Do, and Sister Do actually promised, my little brother was really rolling.
Thank you again, Sister Do. "
Do also uploaded a photo with 193 and cheered him, writing: "I received a phone call from @ deniskwok193 and learned that his personal brand @ lilaboc.co will hold its first large-scale exhibition. I saw him compete with the machine, and I came to support him. Keep going! ”
The exhibition uses 193's signature golden phrase, "What do I know?!", and the market is called "What do I know about you this Christmas". It is led by the core figure of the brand, "3", and the new and old characters are stationed at 8 cards, and the funny characters are set to match the card situation, so that people will smile.
The store has 30 exclusive brand new seasonal items.
(instant entertainment)
Related Words: Kuo Ka-chun, Cheng Yu-ling

Here, collectors, influencers, and fans share videos of unboxing, reviews, and showcases of Labubu figures, elevating the toy to a status symbol among teenagers and young adults.

How do teenagers gain identity and intimacy?

What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

This cycle of online hype is amplified by the scarcity and exclusivity of releases, which cultivate a ‘fear of missing out’ (FOMO) that drives further demand.

Celebrity endorsements, such as those from Rihanna, enhance Labubu’s desirability and mainstream visibility .

Beyond its popularity in China, Pop Mart has executed strategic international expansion, including exclusive distribution deals in markets like Russia, thereby targeting both teen and adult collectors and securing a significant share in new markets.

As the phenomenon has expanded, Pop Mart’s global revenue has surged, contributing considerably to the wealth of its founders and enabling further brand growth, collaborations, and exclusives .

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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