The Labubu Phenomenon describes the surge in popularity of Labubu, a collectible plush toy monster elf created by Hong Kong designer Kasing Lung and marketed by Chinese company Pop Mart.

This character has attracted a vast global fanbase, particularly among teenagers and collectors, driving significant growth in Pop Mart’s revenue and greatly increasing the wealth of the company’s founder.

Labubu’s appeal arises from its distinctive monster elf design, which blends cute and fantastical elements, making it visually captivating and culturally resonant for youth.

Another key factor is the toy’s exclusivity through limited editions and frequent new releases, which enhance its desirability among collectors who value rarity and uniqueness.

Fans are motivated not only by the product itself but also by participation in an active, community-driven culture that Pop Mart fosters.

This collector enthusiasm thrives on shared unboxing experiences, storytelling, and peer engagement centered on Labubu.

Pop Mart has capitalized on the growth of the creator economy and internet culture by employing sophisticated influencer and micro-creator marketing strategies, particularly on TikTok.

The company encourages community participation through branded challenges and contests, enabling users to generate content that fuels viral trends.

TikTok’s algorithm, favoring short, engaging videos, has been instrumental in accelerating Labubu’s reach among teens worldwide.

This strategy mirrors wider digital trends where authentic, creator-led promotion amplifies consumer demand for collectibles perceived as both playful and culturally relevant.

Celebrity endorsements, including appearances of Labubu with figures like Rihanna, have further elevated the toy’s status, positioning it as a sought-after symbol of current youth culture.

In conclusion, the Labubu Phenomenon is rooted in a unique product combined with a social media-driven, community-fueled marketing approach.

The Labubu Phenomenon describes the surge in popularity of Labubu, a collectible plush toy monster elf created by Hong Kong designer Kasing Lung and marketed by Chinese company Pop Mart.

Title:

Content: Build a Little Red Book!
"Mr. Perfect" Mao Wen-chuohai gave up his dream of high pay
International Centre Chi-Kit Yeung / General Report
In recent years, a lot of social media has emerged in China. In addition to TikTok and TikTok, which are under the banner of the Chinese version of Instagram, another “Little Red Book ” combining social, photography and online shopping has attracted a large number of young people to use.
However, the "Little Red Book" can become popular in fact, and the founder Mao Wenchao's love of a lot of relationship, Mao Wenchao once mentioned that "innovation, adventure, entrepreneurship" in his eyes is not far apart.
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Little Red Book is one of the most popular applications in China in recent years. It has a variety of community communication functions such as e-commerce, forums, and audio-visual.
In addition to the brand can publish recommended products, ordinary users can also write "notes" to share, the content includes fashion, skin care, makeup, food, travel, film and television, reading, fitness and other major areas of life, and even many rely on the Little Red Book to absorb many fans, and influential figures are born.
However, when it comes to Mao Wenchao, the founder of Little Red Book, his experience of “Mr. Perfect ” has always been the focus of discussion.
Mao Wenchao was born in Hubei in 1985 and has maintained excellent grades since primary school.
He participated in the college entrance examination in 2003, and then successfully obtained the mechanical electronics major of Shanghai Jiaotong University. When he was about to graduate in 2007, he had been hired by two companies at the same time. Finally, his first job was to accept one of them and join the "Bain & Company", the world's top three, China's top 500 enterprises.
Although there is no future in the workplace, but Mao Wenchao's favorite, or travel, in just a few years after graduation, has been to more than 20 countries.
But when he entered society, he could only put tourism aside and concentrate on his career.
He spent two years in his first job, then joined Bain Capital as a venture capitalist when his career was in finance; in 2011, the company sent him to Stanford University for an MBA.
The strong entrepreneurial atmosphere of the university infected Mao Wenchao. In the entrepreneurial camp organized by Tencent Holdings (00700), he met many investors and changed his life plan in the exchange - intending to start a business to do cross-border shopping, providing outbound shopping strategy for outbound people, such a platform was still blank in China at that time.
Mao found that “Chinese travel abroad ” is becoming more and more common, and Chinese tourists can be seen buying and spending almost everywhere in the world.
At that time, Mao Wenchao ’ s parents planned to travel to the United States, and he specifically searched for “shopping guides ” for his parents on the Internet, but found that although there were many travel guides, overseas travel shopping guides were almost empty.
By comparison, the total amount of Chinese shopping overseas (known as Haitao in China) in 2012 has reached $100 billion.
Since then, Mao Wenchao pinpointed the popularity of "Haitao" and also seized the shopping needs of the middle class, and decided to compensate RMB 1 million after quitting, in June 2013, he founded Little Red Book in Shanghai, which created a very innovative content sharing platform at that time, specializing in providing outbound shopping strategies.
Such a platform not only attracts users to search for overseas shopping experience, but also actively writes strategies and discussions.
This phenomenon made Mao Wenchao more firmly adhere to the "user original content" content generation mode, basically the daily work of editing is just to decide whether to "add" (listed as a fine article), or guide the user to improve the image or text format.
Mao Wenchao said that his predecessor side of the school at any time and anywhere into the industry of "cattle", such as the undergraduate students who came to listen is one of the founders of Snapchat, Evan Spiegel, the boyfriend of a classmate Kevin Systrom just left Google, and then created the world-famous Instagram, his own in such an environment also gradually master the spirit of the community era.
Interestingly, in 2015, Little Red Book was visited by Premier Li Keqiang of the State Council. At that time, Little Red Book had just transformed into an e-commerce company and launched a “welfare society ”, with sales of up to 700 million yuan in just half a year.
Li Keqiang was also interested in adapting the propaganda slogan of the Little Red Book at that time, "Today's mood, three days are doomed, seven points rely on shopping", which was changed to "Today's achievements, three points rely on innovation, and seven points rely on hard work", which was enough to show that the CCP had a certain degree of trust and optimism in this.
In 2018, Mao Wenchao also decided to name the Little Red Book as a popular draft variety show "Idol Trainee" and "Create 101", and the participating candidates entered the Little Red Book to share shopping notes, and a large number of "fans" came, and then added popularity to the content platform of Little Red Gas, which is not only "overseas shopping strategy".
Eight years later, Mao Wenchao successfully turned the Little Red Book into an “overseas shopping red book ”. From the beginning, he relied on only three PDFs sharing his shopping experience to create the world ’ s first“ grass growing ” community (similar to Taiwan ’ s “push pit ” term, referring to the behavior of recommending people to buy).
According to the data released by the completion of the financing at the beginning of November this year, the App is about 450 million registered users, and the monthly active users reach 160 million, of which the proportion of male users has gradually increased to 42%, and the main revenue business is advertising, accounting for 80%; the remaining 20% is e-commerce business.
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Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

This character has attracted a vast global fanbase, particularly among teenagers and collectors, driving significant growth in Pop Mart’s revenue and greatly increasing the wealth of the company’s founder.

Title:

Content: Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.

Amazon led a $20 million investment in entertainment firm Superplastic, which makes synthetic celebrities such as Janky and Guggimon.

On top of that, the companies announced a multifaceted collaboration where Amazon Studios gets a first look at licensing content created by Superplastic. The two companies have signed a first-look deal to facilitate the creation of additional series and films starring other characters in the Superplastic universe.

“We’re not a product company. We’re not a gaming company. We’re not a tech company. We’re an IP company with entertainment,” said Paul Budnitz, CEO of Superplastic, in an interview with GamesBeat. “We’re working with them on a whole bunch of other stuff in the background.”

The Alexa Fund, Amazon’s venture capital arm that focuses on new media, smart consumer electronics, ambient intelligence, and other areas of digital technology, led Superplastic’s $20 million Series A extension investment round.

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“It’s part of an overall evolution of our fund — the migration away from just being focused on voice to more on other consumer technology areas,” said Paul Bernard at Amazon, in an interview with GamesBeat. “The germane topic here is new media, which we took on seriously about 18 months ago.”

Other investors include Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures, and Betaworks.

This latest round brings Superplastic’s total funding to $58 million to date, and supports the expansion of the Superplastic character universe, which has more than 18 million followers. It’s growing at about a million followers a month.

Additionally, The Janky & Guggimon Show, starring the Superplastic synthetic celebrities Janky and Guggimon, is in development at Amazon Studios. The two companies have also signed a first-look deal to facilitate the creation of more streaming shows starring other characters in the Superplastic universe.

“We couldn’t be more enthusiastic,” Bernard said. There is a lot of democratization of content on places like YouTube.

When the company started, Vtubers, or synthetic celebrities, like Lil Miquela, were just getting started. Now it’s not so unusual to be fans of characters who aren’t real.

Janky and Guggimon have had a rapid rise to stardom, from appearing in Fortnite to walking the runway with Tommy Hilfiger to doing ceramic sculptures with Gucci. They did NFTs with Paris Hilton.

“This is where I think the real metaverse is happening,” Bernard said. “People are showing up with avatars and engaging in role-playing interactions with their fans.”

Bernard said he thinks generative AI will further stir the pot and move more creators to become even more creative.

Bernard said, “It’s a signal into the transformation of entertainment content, not being powered just by humans, but by virtual characters. And that has a lot of implications for a business like Amazon’s media business.”

Janky & Guggimon

The Janky & Guggimon Show follows the adventures of two lazy and spectacularly incompetent best friends who are hell-bent on getting rich and famous but leave a trail of chaos and destruction in their wake. The endearing duo includes Janky, the loveable idiot who spends his spare time scamming celebrities, and Guggimon, a fashion icon and master manipulator who’s too narcissistic to care.

While successful merchandise, gaming, and metaverse activations traditionally follow the success of a popular animated series, this is one of the first times that the sequence has been reversed: Superplastic’s synthetic celebrities Janky and Guggimon built a massive fan base on social media before landing a first-look deal on a major streaming service.

Each episode features a cast of animated and human celebrity friends. If ordered to series, it will be available to stream exclusively on Prime Video in more than 240 countries and territories worldwide.

Over time, Budnitz said the company invested in animation tech such as motion capture to produce animations more quickly and with higher quality. That enables the company to respond to fan feedback more quickly. TikTok is usually the most powerful channel.

“Superplastic’s universe of synthetic celebrities have earned a cult following in every medium they’ve touched,” said Superplastic founder and CEO Paul Budnitz. “The new collaboration partnership with Amazon Studios reaches a massive audience and provides a new playground for us to wreak havoc worldwide. We’re grateful for the investment the Amazon Alexa Fund gave us to help us continue to grow the Superplastic Universe.”

“As we expand the Alexa Fund to address a wider range of consumer technologies that include ambient computing, smart devices, and the future of entertainment, we’re very excited to add Superplastic to our portfolio,” said Bernard. “Superplastic’s virtual celebrities delight audiences and meet their customers where they are, and we see them as demonstrative of a new class of IP that is going to be increasingly relevant with younger generations. We are excited to be an investor and to continue to help Superplastic and Amazon’s Media and Entertainment teams identify more ways to delight customers.”

Superplastic is a Vermont-based character design studio that sells tens of millions of dollars in real and virtual products annually and has collaborated with Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Christie’s Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, Post Malone, The Weeknd, Vince Staples, Rico Nasty, and more.

Amazon Studios makes original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide.

The companies crafted a quote from Janky, who said, “We went frum snatchin’ Amazon boxes off porches, to gettin’ Amazon bags, baby. My fans will finally get 2 watch me french kiss my Off-White woodchipper and other $%iT we got planned! Superplastic quadrupled my life insurunce policy and Paul Budnitz already started a Go Fund me page to pay fur my funeral!”

How it came together

Budnitz said the company was approached by multiple studios to make a show about its characters. Superplastic actually came about by making animated characters first and then turning them into sensations on social media. In the old way, someone would create a show with characters and sell it to a studio right away. But that means creators can often lose control.

Superplastic wanted to create a universe with animated characters and still control its own intellectual property. That’s why it started with social media as its No. 1 platform. It always had the intention to take the characters to multiple media, Budnitz said.

“That was a way to make them super famous and then integrate their stories into everything from different revenue streams,” Budnitz said.

The relationship with Amazon started early in the process because Amazon was one of the early investors.

“They came to us and gave us the deal we wanted,” Budnitz said. “They essentially treated our characters like actors, that we retain complete control of them. We agreed. They were just really awesome. So I think the deal itself is a bit different. I’ve never heard of this happening before.”

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.

Labubu’s appeal arises from its distinctive monster elf design, which blends cute and fantastical elements, making it visually captivating and culturally resonant for youth.

What does the collectible toys concept emphasize/

Another key factor is the toy’s exclusivity through limited editions and frequent new releases, which enhance its desirability among collectors who value rarity and uniqueness.

Title:

Content: Read the 18-slide pitch deck that creator-marketing startup Pearpop used to raise its latest funding round at a $300 million valuation

This story is available exclusively to Insider subscribers. Become an Insider and start reading now.

  • Pearpop is a creator-marketing platform that first launched in October 2020.
  • It just completed a $18 million fundraising round at a $300 million valuation.
  • Here's the pitch deck it used to woo investors at a tricky moment for the creator industry.

It's been a tough year for the creator economy as companies have cut back on hiring or laid off employees to prepare for a potential economic slowdown.

But influencer-marketing startup Pearpop appears to be bucking the trend. The company announced on Tuesday that it raised $18 million in a fundraising round that valued the company at $300 million, adding to last year's $10 million Series A round. It's raised a total of $34 million since it launched in October 2020.

Pearpop started as a tool for TikTok creators to get paid to post videos for fans, either through duets, stitches, or by including certain sounds in videos. Its business has since evolved to focus on Challenges, a product that enables brands and music marketers to post sponsored-video contests for social-media creators. Those who participate in a challenge are paid on a sliding scale based on the number of views their videos generate. TikTok introduced its own competing product earlier this year.

Pearpop plans to release in the coming months two new features: a first-party audience-marketing tool called Ovation and a data-analytics product called Passport.

Investors who participated in Pearpop's most recent fundraise included Sound Ventures (a firm co-run by Pearpop's other founder Guy Oseary), Seven Seven Six, Avalanche's Blizzard Fund, Blockchange Ventures, and C2 Ventures. Its existing investors include celebrities like Snoop Dogg and Amy Schumer and venture-capital firms Bessemer Venture Partners and Slow Ventures.

"I think great companies are still getting funded in this environment," Pearpop's cofounder Cole Mason told Insider. "The biggest thing I've learned is just investing in the right team. We've been super fortunate from early on to be able to have some of the best talent."

The company plans to spend its new cash pile on engineering resources, product development, and growing its sales operation, Mason said.

Pearpop shared with Insider the 19-page pitch deck it used to raise its $18 million round. The company redacted data from one slide that highlighted its projected 2023 growth. Insider omitted that edited slide in the 18-page version published below:

Pearpop is an influencer-marketing platform centered around branded challenges.

In its first slide, Pearpop described itself as a "creator collaboration platform."

Its business currently centers on its influencer-marketing technology, but paid creator collaborations are in the company's roots.

This slide also highlighted that Pearpop was named one of Fast Company's "Most Innovative Companies" in 2022.

Influencer marketing is a fast-growing advertising category.

Pearpop then included two data points around the growth of influencer marketing.

It cited a Statista report that projected that the influencer-marketing industry would hit $4.5 billion in the US by 2023. And it wrote that 93% of marketers use influencer marketing, a data point pulled from a SocialPubli report.

Pearpop called out a common pain point for marketers that run influencer campaigns.

One criticism of influencer marketing is that it can be a headache to run campaigns that involve a bunch of creators at once. Automated social-ad platforms and programmatic buying on Instagram and TikTok are viewed as easier to scale.

In its pitch, Pearpop posed this challenge to investors. It will later present its platform as a solution.

The company suggested that lower-follower-count creators are hired less frequently than influencers with millions of fans.

The challenges associated with coordinating a campaign with multiple creators has led some brands to focus on working with just the top tier of social-media talent, the company wrote. This approach is leaving the "mid-tier" and "long-tail" creators behind.

"88% of creators earn less than $50,000 per year," the company wrote, citing a report from the link-in-bio upstart Linktree.

It then teed up how it's going to solve those problems for brands.

"What if Influencer Marketing could be tech-enabled, measurable, and virtually instant?" Pearpop wrote.

Like some of its peers, Pearpop is focused on how its tech can streamline the influencer-marketing process.

"The world is still figuring out what's the most effective way to do social marketing," Mason told Insider.

The company then showcased its flagship product, Pearpop Challenges.

Pearpop's lead product, Challenges, has helped the company differentiate itself from other influencer-marketing upstarts.

The format encourages creators with followings of different sizes to participate in a marketing campaign.

One Pearpop challenge from last year, meant to promote Tyga's song "Splash," helped boost the track from 8,500 user videos featuring the sound to more than 100,000, Mason told Insider at the time.

"The initial way influencer marketing would work would be you would go and pay a few people with big followings, but it would be like throwing a few big logs onto a non-existent fire," Mason said. "With challenges, there's a way to actually start the fire."

It outlined the value proposition for Challenges.

In its description of why Pearpop Challenges are superior to other forms of influencer marketing, the company wrote that they were "simpler," "faster," "better," "performance-based," "authentic," and "brand safe."

The slide reads:

Simple. Faster. Better.

Influencer marketing used to take a lot of work. So we fixed it. Pearpop is a technology platform allowing brands to instantly collaborate with the most relevant creators across TikTok, Instagram, and Twitter at the click of a button.

Performance-Based.

Predictable and measurable Return on Influence. Stop paying based on follower count and start paying creators for verified views and engagements on a CPM, CPV, or CPA basis.

Authentic & Brand Safe.

All creators are Pearpop Verified and submissions are monitored continuously to ensure brand safety.

It then displayed some of its brand clients, such as Netflix, Apple, and Instagram.

Pearpop included logos for its roster of clients, which included:

  • Apple
  • Amazon
  • Netflix
  • Instagram
  • Capital One
  • Chipotle
  • Beyond Meat
  • Mastercard
  • Panera Bread
  • Sonos
  • Rakuten
  • Coinbase
  • Snapchat
  • Paramount
  • 4Hunnid
  • State Farm
  • American Express
  • Universal Music Group
  • CreatorDAO
  • Live Nation Entertainment

The company touted how many creators use its platform, and what they've been paid.

Pearpop then listed out high-level stats around its user base.

It wrote that it has paid out in 2022 more than $10 million to its user base of 200,000+ creators, and that 71% of compensated creators had fewer than 1 million followers on social media.

It then teased the features it plans to launch in the coming months.

Pearpop plans to launch two new products in the coming months, Ovation and Passport.

"Right now, we've been laser focused on scaling Challenges," Mason told Insider. "Ovation will launch in Q1 and Passport will launch in either Q1 or Q2."

Ovation is a new feature that will enable brands to send Pearpop contests to their own customer lists.

When it does launch, Ovation will let brands launch custom challenges targeted to specific users within their customer base. The feature works through links that brands send to their existing audiences to encourage them to join a contest.

If Netflix wanted to promote the second season of "Squid Game," for example, it could send an Ovation link to its users that watched the first season of the show, asking them to post videos about why they're excited for season two, Mason said.

The company used Starbucks as an example of what an 'Ovation' might look like.

In another possible use case for the Ovation product, Starbucks could ask customers who purchased a Starbucks beverage to "tell your audience about how Starbucks creates a happy moment in your day."

"Brands have multiple subsets of their communities," Mason told Insider. "There just isn't a way to rally them to be your advocates across social. Ovation is a way to do it at scale."

The ability to run contests against specific user groups was a frequent ask among brands, Mason said.

In other example of uses for Ovation, a company like Nike could ask customers who purchased Nike ZoomX Vaporfly shoes to "tell your audience about how the Nike ZoomX Vaporfly shoes have shaved off time from your personal record miles."

The feature would reward participating users whose videos performed well with discounts like 10%, 20%, or 50% off Nike products.

The startup also mocked up examples from acne-treatment brand Proactiv and streamer Netflix.

The company then teased its plans to release more campaign-measurement tools.

While Pearpop's Web3-measurement tool Passport is still in development, the feature is slated to roll out in the first half of 2023.

The company teased the product in its pitch to investors, several of whom, including Blockchange Ventures and Seven Seven Six, have Web3-creator startups in their portfolios.

Passport is a blockchain-based tool that will track and predict audience engagement for creator campaigns.

When it's released, Passport will be a blockchain-based tool that tracks and predicts audience engagement across multiple platforms and sources.

"Passport is an open protocol that gives you the predicted value of social posts," Mason told Insider, noting that the company isn't sharing much more publicly about the feature at this point.

Pearpop's cofounders are Cole Mason and Guy Oseary.

Pearpop's two cofounders are Mason, an entrepreneur and former model, and the talent manager and investor Guy Oseary.

Its leadership team hails from media companies like Tinder, TikTok, Netflix, AXS, and R/GA.

Its leadership team includes:

  • Alex Morrison, chief marketing officer
  • Rebecka Marcucci, head of product and operations
  • Sam Christie, head of sales
  • Adam Maltais, head of growth
  • Arik Betesh, general counsel
  • Will Price, head of engineering
  • Nate Lu, head of design

Pearpop ended its pitch with a simple 'Thank you.'

The last slide in Pearpop's deck is a straightforward, "Thank you."

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Fans are motivated not only by the product itself but also by participation in an active, community-driven culture that Pop Mart fosters.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

consumer engagement
play culture promotion

This collector enthusiasm thrives on shared unboxing experiences, storytelling, and peer engagement centered on Labubu.

Title:

Content: On-demand delivery innovator Lalamove rolling out regional campaign to invite customers to just #LalamoveIt!

HONG KONG SAR - Media OutReach  - 15 September 2021 -  Lalamove, a leading on-demand delivery platform, recently launched "Lalamove it!", a new regional campaign that aims to inspire millions of its customers to get their businesses moving in Southeast Asia and Latin America. Together with a TikTok dance challenge that launched in 4 specific markets today, it's a joyous reminder from Lalamove: don't just move it, #Lalamoveit!

The centrepiece of the campaign is a brand video featuring playful, vibrant and Instagramable aesthetic, together with a catchy tune using Lalamove as part of the lyrics that stick in your mind, promoting the company's revolutionary on-demand service offerings to a multicultural audience with the message that customers can deliver anything, no matter how big or small, with Lalamove's wide range of fleets, reliable and affordable services. It will be shown on traditional and digital media in Singapore, Malaysia, the Philippines, Thailand, Vietnam, Indonesia, Mexico and Brazil.

Celebrities and KOLs all over Southeast Asia, for instance Luis Manzano, Filipino actor and TV host, and Malaysian influencer Wingkeh and her partner Keifth, will take the lead in the TikTok dance challenge by showing off their Lala-moves amplifying the Lalamove vibe on social. Followers can then showcase their spirit and creativity by entering the TikTok challenge, performing their best #LalamoveIt dance with our specially designed Lalamove stickers to win attractive prizes.

Alex Kwan, Director of Marketing, Lalamove, said, "Technology drives social, cultural and economic changes, which have only accelerated over the last 18 months in the wake of COVID-19. Individuals and businesses, large and small, are still adapting to this new normal and how it has impacted the local supply chain and movement of goods."

"Lalamove always strives to meet the many different needs of its customers, providing SMEs and individuals alike with fast and reliable service," Kwan continued. "We are extremely excited about the 'Lalamove it!' campaign, which will help us reach out to new audiences in the southeast markets and boost awareness of Lalamove in the social space. We can't wait to tell the world that you don't just move it – you 'Lalamove it!'."

The brand campaign, which will run across TV, digital, OOH and social advertising, is a joint effort of creative input from creative agency BBDO and produced by Heckler. The TikTok campaign was created by global media agency m/SIX.

Assets:

Just Lalamove it!  Brand video - Singapore version : https://www.youtube.com/watch?v=v2Vhq7woJ2k

Key visual  (Singapore thematic Kv)

Download from this link: https://bit.ly/3Cfsgp4

Tiktok dance video - Luis Manzano, Filipino actor and TV host, joins LalamoveIt TikTok Challenge

Download from this link: https://bit.ly/396xqH4

Tiktok dance video - Wingkeh, Malaysian influencer, joins LalamoveIt TikTok Challenge

Download from this link: https://bit.ly/3z69LRO

About Lalamove

Since 2013, Lalamove has tackled the logistics industry head on to find the most innovative solutions for the world's delivery needs. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Today, Lalamove unceasingly matches over 7 million users with a pool of over 700,000 drivers of vans, trucks, lorries and motorcycles to provide a 24/7 on-demand delivery service. Lalamove's mission of making local deliveries fast and simple is achieved with innovations such as instant order matching, real-time GPS vehicle tracking, 24/7 services and a driver rating system.

#Lalamove

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

Pop Mart has capitalized on the growth of the creator economy and internet culture by employing sophisticated influencer and micro-creator marketing strategies, particularly on TikTok.

which social platforms does Gen Z tend to prefer?

The company encourages community participation through branded challenges and contests, enabling users to generate content that fuels viral trends.

TikTok’s algorithm, favoring short, engaging videos, has been instrumental in accelerating Labubu’s reach among teens worldwide.

which social platforms does Gen Z tend to prefer?

This strategy mirrors wider digital trends where authentic, creator-led promotion amplifies consumer demand for collectibles perceived as both playful and culturally relevant.

consumer engagement
play culture promotion

Celebrity endorsements, including appearances of Labubu with figures like Rihanna, have further elevated the toy’s status, positioning it as a sought-after symbol of current youth culture.

In conclusion, the Labubu Phenomenon is rooted in a unique product combined with a social media-driven, community-fueled marketing approach.