The Labubu Phenomenon refers to the rapid rise in popularity and cultural impact of Labubu, a collectible plush toy monster elf character created by Hong Kong designer Kasing Lung and marketed by the Chinese company Pop Mart.

Labubu was launched in September 2021, marking its entry into an expanding market of collectible art toys.

Since its debut, Labubu has become a significant toy brand, especially popular among teenagers and adult collectors in Asia and internationally, driving strong consumer demand, global sales growth, and increased wealth for Pop Mart’s founder.

Labubu’s origin is closely tied to its creator Kasing Lung, a Hong Kong-based designer who developed the distinctive character and aesthetics that blend cuteness with a quirky monster elf style.

This unique and appealing design resonates with consumers looking for collectible toys that feel like art pieces or personal mascots.

Pop Mart markets Labubu aggressively through both physical retail—operating over 250 stores worldwide as of 2021—and pop-up shops in major cities like Taiwan, Hong Kong, and Shanghai, strengthening Labubu’s status as a tangible lifestyle brand beyond a mere toy .

The cultural and social context behind the Labubu Phenomenon further explains its wide appeal.

While initially popular in Asian markets—especially among teenagers called “baby friends” in Taiwan—Labubu has expanded internationally, including in Russia, where Pop Mart targets a growing segment of adult collectors known as “kidalts” who maintain childhood hobbies and invest in collectibles.

This expansion reflects an evolving collectible toy market that is no longer limited to children but includes adults who seek emotional, artistic, and nostalgic satisfaction from such products.

Consumers often view Labubu and similar toys as collectible art pieces that provide sensory pleasures and spiritual engagement .

Notable celebrity endorsements have heightened Labubu’s profile.

For example, international star Rihanna has been spotted with Labubu merchandise, lending the brand a level of cachet and helping attract a younger, global audience.

Moreover, Pop Mart undertakes high-profile marketing collaborations, such as with The Peninsula Shanghai hotel, which launched a limited-edition Labubu festive afternoon tea experience.

These cultural and artistic events immerse fans in Labubu-themed experiences, enhancing brand engagement beyond physical merchandise and creating lifestyle associations around Labubu .

A key driver of Labubu’s viral popularity, especially on social media platforms like TikTok, is the unique business and marketing strategies deployed by Pop Mart.

Central to this is the “blind box” sales model—where customers purchase a sealed box without knowing which collectible figure they will receive—creating excitement, surprise, and repeat purchases.

This mechanic is especially appealing to young consumers who enjoy the thrill of discovery and seeking rare or limited-edition figures.

Watching and sharing “unboxing” videos showcasing this suspense is a popular content trend on TikTok, fueling curiosity and peer sharing.

For example, TikTok users participate in hashtag challenges such as #LabubuUnboxing, where they film their reveals and react to the toy inside, encouraging viral engagement.

TikTok’s algorithm accelerates such trends, rapidly pushing engaging Labubu content to wider audiences and encouraging challenges and creative participation by users.

Labubu’s cute and distinctive designs resonate well with TikTok’s young demographic, motivating fans to create, share, and join these viral trends .

Pop Mart also uses limited edition releases and collaborations with fashion brands like CLOT and retail lines such as UNIQLO to create a sense of exclusivity and expand Labubu’s appeal beyond traditional toy collectors.

This strategy fosters a secondary market where collectors trade and resell rare figures, further signifying Labubu’s status as a prized collectible item.

Additionally, merchandising tie-ins including clothing and lifestyle products transform the Labubu brand into a cultural icon and lifestyle option, encouraging fans to express identity through these purchases .

Financially, Pop Mart has experienced notable growth fueled by the success of collectible IPs including Labubu.

In 2021, Pop Mart’s revenue approached 3 billion yuan (approximately $450 million USD), reflecting rapid growth from previous years.

The company has built an integrated industrial chain covering design, production, retail, and exhibitions worldwide, with a strong presence particularly in Asia but increasing reach in markets like Russia.

This global expansion and successful monetization of blind box and collectible toy products have substantially increased the founder’s wealth, solidifying Pop Mart as a leader in the collectible toy industry .

The Labubu Phenomenon is not without controversy.

In China, Pop Mart and other companies managing mystery or blind box sales have come under regulatory scrutiny over concerns about marketing to minors and the transparency and safety of mystery box contents.

Pop Mart supports regulatory guidelines and plans to cooperate with authorities to ensure compliance while maintaining the economic momentum of collectible toy sales .

In summary, the Labubu Phenomenon is a multifaceted success driven by an appealing character design from Kasing Lung, innovative blind box marketing by Pop Mart, strong global retail expansion, strategic collaborations, and a thriving social media culture on platforms like TikTok.

Defined by the “blind box” format—sealed collectible toys whose contents are unknown until opened—Labubu appeals to both teenage and adult collectors as artistic and emotional collectibles, bolstered by viral unboxing videos and celebrity endorsements.

TikTok trends like the #LabubuUnboxing challenge exemplify how interactive, entertaining user-generated content rapidly spreads awareness and desire for these figures.

These factors have propelled Pop Mart’s revenues, enriching its founder while creating a global cultural trend that extends well beyond simple toy purchases.

Understanding this phenomenon will help parents better appreciate the social and cultural significance that Labubu holds for today’s youth and collectors worldwide.

The Labubu Phenomenon refers to the rapid rise in popularity and cultural impact of Labubu, a collectible plush toy monster elf character created by Hong Kong designer Kasing Lung and marketed by the Chinese company Pop Mart.

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Content: UNIQLO hidden code discount 100 yuan!
"7 Spots" Must Buy: Space Warrior Poker
Journalist Wong Yun-wen / General Report
2022-04-29 11: 22: 33
And to the spring and summer season, the people began to buy short-sleeved clothes, almost become the national brand of UNIQLO, any concessions are attracting attention, kicked some netizens dig out the "hidden code", in the App spend thousands of dollars now discount 100 yuan, "NOWnews Today News" also collated 7 recent activities highlights, want to buy new clothes to stir up.
This is an advertisement, please continue reading.
UNIQLO, which used to send discount coupons almost every month in the past, has apparently issued less than 100% discount coupons this year. Some netizens share "hidden codes" and enter "UQSPEK" before May 31 to get 100% discount, but it can not be used in stores, and is limited to UNIQLO online.
The money-saving version of netizens praised: "This year's discount coupon has been waiting for a long time", "steel bullets and space have a few good looks, just bought the spell", "yesterday just bought QQ".
UNIQLO officially launched the “Beautiful Woman ’ s Day ” today, with a minimum of 6.6% off on more than 400 items, including the first limited women ’ s BRATOP and UV CUT function items. The three joint UTs of Steel Bullet, FINAL FANTASY and Bubble Mart also appeared, and“ NOWnews Today News ” compiled 7 recent highlights.
Highlights 1: 4 / 29 to 5 / 5 First round only
The first limited price of “Women ’ s AIRism BRATOP Tank Vest ” is reduced from 790 yuan to 590 yuan. The“ Women ’ s AIRism Cotton Beauty Anti-UV Hooded Jacket ” can be worn for 1 piece of 3. It has three ways to wear the micro-tie, relax the tie, and zip up the pull rope to change the tie. The first limited price is from 990 yuan. $790; boys' summer must-have T-shirts dropped to $290.
Highlights 2: 5 / 6 to 5 / 12 2nd bullet
* Women 's bra without steel ring 790 yuan, during the first time 590 yuan.
* Men ’ s linen blended fabric shorts $790 for the first time at $590.
* Children 's AIRism cotton tank vest 190 yuan, members limited to 149 yuan.
Bright Point 3: The Steel Bullet UT is Back
The hot steel bomb joint name UT today (29) strong return, a collection of classic steel bomb works of all ages, this time to add the latest "Mobile Warrior Steel: Shining Kazakhstan" movie design.
Figure 4: FINAL FANTASY UT
FINAL FANTASY is celebrating its 35th anniversary. This time, we teamed up with UT to create a joint name with the most classic titles, scenes and plots from 1 to 16 generations of each game. The 16th generation game was delayed due to the epidemic.
Bright Point 5: POP MART UT Gift Box
Fashion toy brand POP MART led the doll blind box culture, this time with the little Elf character LABUBU as the main design element, the simultaneous launch of women 's and children' s clothing, at designated stores a single purchase of 2000 yuan and containing 2 pieces of bubble matt t-shirt, plus a UT bubble matt limited toy gift box (including blind box), delivery.
Highlights 6: 4 / 29 Start of Beautiful Women ’ s Day
• From 4 / 29 to 5 / 1, 5 / 6 to 5 / 8, spending over NT $2000 will get a double pack.
* From 5 / 2 to 5 / 5, you can get a bottle of Lion King Nano Super Concentrated Laundry Essence for every NT $2000 purchase in the online store.
• 4 / 29 to 5 / 12 members spend NT $1,000 or more, draw Dyson hair dryer, Apple Watch.
From now until 5 / 12, free shipping for online stores over 1000 yuan.
4 / 29 to 5 / 12 Free parking for 2 hours on the day of the invoice.
Highlights 7: Opening of Taichung Port Store 5 / 6
* Men 's and women' s SMART 9 pants NT $990, China Hong Kong store NT $790.
* U AIRism Cotton Round Neck T-Shirt NT $590 ， Hong Kong and China Shop NT $390
* Unlimited amount of Kobayashi pancakes from 5 / 6 to 5 / 8 to Hong Kong and China stores.
From 5 / 6 to 5 / 19, pick up at a Hong Kong and China store.
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Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Labubu was launched in September 2021, marking its entry into an expanding market of collectible art toys.

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Content: TOYSOUL Asia Toy Fair opens weekend with limited sales of many toys
Personal Value Added 14: 05 2021 / 12 / 16
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As a toy fan, we are looking forward to the 7th TOYSOUL Asia Toy Show 2021, which will be held from 18 to 19 December at Exhibition Hall 2, 3 / F, Kowloon Bay International Trade and Exhibition Centre.
There are different exhibitors to display and sell products, including different proportions of collectible dolls, original toys, illustrations and video games.
There are 3 tickets available for TOYSOUL, but be aware that the B tickets are sold out!
Click the image to enlarge
Sale of limited edition toys
The toys on sale at the venue are believed to fascinate many toy fans, and many toys are sold in limited quantities.
Angel abby 10th Anniversary Limited Edition MEDICOM TOY BE @ RBRICK; Batman Labubu How2work Ver.
70 units will be sold daily on a first-come, first-served basis; the fusion acid aesthetic is applied to the hot series Figure Plush dolls, limited to 30 in stock on the first day; the Tom and Jerry ICE EROSION series of enamel dolls, 30 on the first day, 20 on the next day, and more.
One of the highlights of the Toy Fair is the GX-100 King Kong and the Flying Dragon, the 100th creation of the Super Alloy Soul series by TAMASHII Nations, a brand of the collectible toy business of Bandai.
With a 750mm long drive, the GX-100 is not only three Micro Popynica Dinosaur fighters, but also the parts 1 and 2 of King Kong can be equipped or stored in it, perfect to appreciate the specifications of King Kong and the charm of the Dragon.
■ See more toys ■
Click the image to enlarge
+ 7
+ 6
The 7th Asian Toy Fair TOYSOUL 2021
Date: 18-19 December 2021
Venue: Rotunda 2, 3 / F, Kowloon Bay International Trade and Exhibition Centre
Admission Time: 10: 00am – 8: 00pm
Web site
Editor-in-Charge: Au Zufei
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Which products are increasingly viewed as treasures by collectors?

Since its debut, Labubu has become a significant toy brand, especially popular among teenagers and adult collectors in Asia and internationally, driving strong consumer demand, global sales growth, and increased wealth for Pop Mart’s founder.

Title:

Content: There were 566 press releases posted in the last 24 hours and 183,975 in the last 365 days.
Bubble Mart opens shop in Hong Kong, bringing trendy toys to convey the beauty
Bubble Mart opens in Hong Kong
Bubble Mart opens in Hong Kong
Bubble Mart, the global trendy culture and entertainment company, recently announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, so that more Hong Kong fans feel the infinite charm of trendy play.
HONG KONG, CHINA, December 3, 2021 / EINPresswire.com / -- Bubble Mart (9992.HK), the world ’ s leading pop culture entertainment company, has announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, respectively.
It is reported that Bubble Mart ’ s first Hong Kong store has opened in Harbour City on November 13.
On the opening day, the designer of Bubble Mart ’ s head IP-Molly, Kenny Wong, as a well-known local pop artist in Hong Kong, specially designed the blue Molly image glass steel inspired by Star Ferry pier for the Hong Kong Harbour City store, which is placed in the center of the store, giving the store a special meaning.
Kenny Wong, a contract artist with Bubble Mart, founder of Kennyswork and the father of Molly, said, “I am delighted that Bubble Mart has brought Molly to the world, allowing more people to learn about the artist ’ s toys through Molly and other pop-up IPs.
"I am
Bubble Mart founder and CEO Wang Ning said, “Five years ago, when I first met Kenny Wong and Molly in his studio in Hong Kong, I decided to get the exclusive license of Molly.
We want more people to get to know Molly through Bubble Mart as the ‘ Treasure Girl ’.
Molly also became Bubble Mart's first pop-up IP.
Today, Bubble Mart family has more IP image, hope through our pop-up shop, let more people feel the charm of pop-up play, enjoy the beauty that Bubble Mart brings to everyone.
"I am
Founded in 2010, Bubble Mart is committed to the deep cultivation and development of five fields around the world: artist mining, IP incubation operation, consumer touch, pop play culture promotion, and related industry investment.
Through the brand culture of "creating trends and transmitting beauty", it has built a comprehensive operation platform covering the entire industrial chain of trendy toys, which has set off a wave of play in China.
It was successfully listed in Hong Kong in December 2020.
As of September 30, 2021, Bubble Mart's global offline stores have exceeded 250, with more than 1,687 robot stores, covering 103 cities in China, and being stationed in 23 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, Singapore, etc., and the global layout is constantly expanding.
Today, POP MART forms a brand advantage with designers, retail channels and industry chains as its fulcrum.
POP MART has signed contracts with well-known fashion designers such as Kenny, Pucky, Kasing Lung, etc., and launched a number of popular fashion IP products, including Molly, PUCKY, The Monsters and other fans, which have gathered a strong and high-quality fan group.
At the same time, POP MART also launched a joint product with world-renowned brands and world-class artists, including Keith Haring, to create a classic IP image that young consumers love today.
With the continuous expansion of the territory, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trend toy exhibitions, allowing designers to focus more on their works and promote the vigorous development of the fashion industry.
In addition to the Harbour City store, Bubble Mart Hong Kong 2 will open on 4 December at K11 Art Mall, located at shopping malls B233B and B231B.
On the opening day, the draw will be held for Bubble Mart ’ s high-end line limited product, the MEGA Collection SPACE MOLLY.
The event will be held from 14: 00 to 16: 00 on the 11th.
Chen Xiaoning
Bubble Mart
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Labubu’s origin is closely tied to its creator Kasing Lung, a Hong Kong-based designer who developed the distinctive character and aesthetics that blend cuteness with a quirky monster elf style.

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Content: Why does Lena Belle, who has no story, make people "up and down"?
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Source: Beijing Youth Daily
From "top" to "bottom", in just a few months, as the top of the social platform "Lina Belle", as a ride on a "roller coaster".
As Disney ’ s new IP image, the Lina Belle doll, played by the staff, will appear in Shanghai Disney Park every day to interact with the audience.
Because of the cute shape and funny body language, many people like this pink fox with a large furry tail and a sword drawn on the spot.
Some people commented that the essence of "Lina Belle" is a "traffic idol" with super power of fans - because it does not appear in any of the cartoons, nor representative works, but it can quickly win the love of young people.
phenomenon
Lina Belle "top" queue for two hours interactive 30 seconds
Young people are very "up" to Lena Belle.
("Top" is an Internet buzzword that refers to a moment of impulse; correspondingly, "bottom" refers to a spoilt mood.)
"At first, I just thought the little fox was cute, and it wasn't up yet."
Netizen Xiaoyun told the Beijing Youth Daily reporter, "Later in the circle of friends to see a variety of Lina Belle's expression package and video messages, the more you look, the more you feel like."
Offline, a large number of young netizens deliberately went to Disney, and worked hard to queue for 2 hours only to interact with Lina Belle for 30 seconds.
Lina Belle dolls sold at Disneyland were killed when they were put on the shelves.
A large number of netizens are willing to buy dolls for Lina Belkryptonite - from scalpers.
Netizen Yan told the Beiqing Daily reporter that she bought a genuine Disney Lingna Belle pendant on behalf of the Internet, and eventually sold it for 200 yuan. "Maybe because of the heat, it is a bit expensive".
On the e-commerce platform, more than 1,000 yuan, more than 2,000 yuan of Lina Beier genuine doll, there are hundreds of customers scrambling to pay; and on the second-hand trading website, a set of three Lina Beier doll was issued a high price of 5888 yuan. "Lina Beier has gradually become the standard to test whether my boyfriend or husband loves me - he is willing to buy a Lina Beier for me a large price, or a variety of channels. Wang Ningxin, a young scholar studying the consumption of popular culture and a doctor at King's College London, summed up the phenomenon of" Lina Belle ".
Online, once launched, Lina Belle has become a "traffic responsibility", the expression package has been widely disseminated, and the amount of relevant short videos has also been considerable.
Because Shanghai Disney is located in Chuansha Town, Pudong New Area, netizens have also given Lina Beier the nickname “Chuansha Daji ”. At the end of 2021, Lina Beier appeared on the cover of fashion magazines.
For the younger fan base, virtual idols mean dependability.
"This kind of virtual idol has become a 'daughter' in the hearts of some people, bringing an upward attitude to life," said Xian. "She will not only not collapse the house, but also be forever young and beautiful."
“Lina Belle is popular, and the logic of the traffic star is very similar, the platform traffic logic is directly linked to the business logic, so that Lina Belle step by step out of the circle. ”
Yin Yiyi, a young teacher at the School of Arts and Media of Beijing Normal University, who has a doctorate in communication and has been engaged in fan culture research for many years, told the Beijing Youth Daily in an exclusive interview.
"In terms of cultural consumption, Lina Belle and the flow of the Duffy family have a lot of influence, and they have no original work," Wang said. "Because there is no 'official work certification' story, so the character and cultural significance of the characters can be created twice by fans, such as everyone named Lina Belle Chuanshada, saying that Lina Belle is a woman."
These are not given to it by Disney, but created by fans twice.
People feel that they can influence the character of this idol, and they will have a higher degree of enthusiasm and participation.
Controversy
Frequently asked why Lena Belle can "break the circle"
Lina Bell series of products in September first triggered a rush, and then some people in the online high price sell-off caused doubts.
In this regard, Shanghai Disney has responded that Disney has never carried out hunger marketing, Lina Belle plush toys for conventional goods, and will continue to replenish in the later period, suggesting that consumers should be treated rationally.
Nevertheless, the story of Lina Belle soon entered the second stage: because of the large number of fans, Lina Belle's fan base soon became divided.
The first is the "fox doll powder" and "actor powder" controversy.
The focus of the debate is: "Do people prefer the skin of the doll, or do they prefer the person who plays inside?" This debate quickly diverged, and fans who like the image of Lina Belle are called "fox powder", and fans who like the inner players are called "liner powder".
And formed a chain of contempt: "Fox powder" can not see "liner powder" - "liner powder" believes that cute dolls are played by people and should be respected.
"Lena Belle's lovely, thanks to the staff."
Even the inner coasters love each other.
A technical flow netizen analysis, "At present, it is believed that (Lina Belle) may have at least three girls playing."
Or because of the height difference, resulting in the same doll pants worn on the body after the shape difference.
Distinguish by the pants: seven seven (seven points pants), 99 (nine points pants), pile (pile of pants)... The standard of division is also very simple, 77 is big graceful, 99 is clear and sweet, pile is lively and active. "Because of the different players, Lina Bel's personality characteristics are also different.
In this regard, the liner powder also has their own love, forming different favorite schools between each other, and disputes continue.
Until "Lena Belle down" and other words on the hot search, Lena Belle fan group, began to produce a more intense level of discussion, at the same time, this also let Lena Belle in a wider range of broken circles.
"Lina Belle down" incident, from some netizens think that Lina Belle treats different tourists differently - a girl who came to the group photo because she stood in the wrong position, Lina Belle "very angry", ran to a very far place in the photo, hands crossed in front of her chest, making people feel very proud; another girl in the queue for two hours, hope Lina Belle wagged her tail. The child pointed straight to the exit and made the action of stepping on "love"; and once she met the handsome guy, Lina Belle interacted and held hands, which was very excited - these videos were edited by netizens and released to major social platforms, causing hot discussion.
So, a new round of debate began - "Is Lena Belle a double standard?" "Seven, nine, heap, which 'liner' caused the current situation?" "Should people focus on the doll, or should they focus on the actor?"
Many people began to lament that Lena Belle was no longer cute, "I'm down."
In the view of netizen Rzx, Lina Belle 's arrogance is more in the "intentional" active atmosphere. "Of course, if it is personal problems of cast members, I hope that Disney will strengthen training and realize people' s fairy tale dreams, at least let the tourists feel worthy of this trip."
There are also relatively rational young people said that the biggest beneficiary behind the "top" and "bottom" craze may not be Lina Belle itself.
"It 's like a trend." Xiaoyun believes that it' s like a classmate who is passionate about opening a blind box, or a former Disney idol, Della Lou. Everyone 's enthusiasm is surging and fast, "after all, the wise people don' t fall in love, and everyone is chasing the trend." Xiran, Xiaoyun and Rzx are aliases)
Dialogue
The basis of guiding fans is to understand what the fans are doing first.
Beijing youth reporter interviewed Yin Yiyi, a young teacher at the School of Art and Media of Beijing Normal University, who has long been committed to fan culture research.
Virtual characters "materialize" to assume idol function
Beiqing Daily: Why can Lingna Belle have such a high degree of heat and powder ability?
Yin: I hope to look at this from the point of view of fan culture – when virtual characters are gradually materialized, humanized, and gradually assume some idol functions that real people assume, how this virtual idol establishes an emotional connection with fans is worth studying.
On the one hand, Lena Belle is really cute, and everyone likes it very normal.
On the other hand, in the matter of "traffic stars", Lina Belle's underlying logic and traffic stars are indeed similar.
Most of the traffic idols are not selling their masterpieces or business capabilities, but by selling human devices and certain imaginable traits to attract fans, which are often not within reach in real life.
Everyone on the Internet said that Lina Belle is cute, arrogant, warm heart, etc., which is because Lina Belle is packaged as a star with certain characteristics of personality - this is typical traffic star logic.
The fans are fighting for the right to speak.
Beiqing Daily: How to view the "doll powder" and "liner powder" controversy?
Yin Yiyi: This is a very important cultural question that comes with the dummy idol: Do you like the idol itself or the person who plays it?
Fans like idols because of specific traits. The “transitional object theory ” argues that a fan needs to find traits in the object he idolizes in order to communicate his spiritual needs with the real world — traits that fans find difficult to grasp in real life.
This is why everyone's discussion of Lina Belle is also like this: some people like the cute and hairy characteristics of the doll itself, some people like the vivacity and arrogance of the staff when they play Lina Belle... It is normal for these characteristics to appear in a person, but Lina Belle is just a doll idol with a strong performance. Causing controversy.
Including everyone's guess and stomping on the actor 77, 99, heap, is essentially due to the argument about the actor and the doll.
As for the phenomenon of becoming a flow, it is the flow logic and technical logic that are boosting.
Beiqing Daily: Lina Belle is just a virtual idol, but fans will still quarrel and stand for it.
Why does fan culture always come with all sorts of controversies?
Yin Yiyi: In the era of traffic, once the search is hot in the social network, the scope of idol visibility has increased – small fan circles have entered a wider public view.
At this point, fans will start competing for the right to dialogue.
Visibility can be understood as the extent to which it appears in the public eye.
Take Lina Belle for example, when there are various influencers, various opinion leaders, including emoji to discuss it, hot search...... Lina Belle from the circle of fans to the larger social platform, under the joint role of capital logic and platform technology, its visibility has increased.
After Lina Belle became popular, some people thought that the doll was cute, and some people thought that the actor inside was cute.
People with different views, hoping for more support, will start posting in large numbers.
It is not that "there is a circle of food that will quarrel", but when the idol has a wide range of visibility, the fans have a half-forced state: I want everyone to see the content that is better for my idol, so I must brush down the content that I do not want the public to see.
In fact, the quarrel between fans can be understood as everyone will fight for the right to speak in order to maintain the idol.
Anytime "hunting" fan group empathy fast
In the past, everyone liked a star, it would be very long love.
But these days, fans' feelings for idols will soon migrate.
What does that say?
Yin Yiyi: Although everyone is talking about "down" now, the debate is still going on.
This shows that the idol is still hot.
For young fans, especially many of the 00 later said that becoming a fan was their way of life; plus the speed with which idols were produced was also very fast.
So, young people may like this today, like that tomorrow, at any time in a "hunting" state.
This time it was Lina Belle, and after a while it became a new idol launched by Disney or Universal Studios.
"Idol - fan culture" is the way of life of the younger generation.
Nowadays, when many people talk about fans, they will preset a critical position.
I think we should first understand what fans are doing and understand what the underlying logic of "idol-fans" is.
After all, guidance is based on understanding.
In the development of today's virtual idol industry, there are two parallel trends: the virtualization of idol characteristics and the materialization of doll idols.
Lena Belle epitomizes this trend.
The players behind the doll, their experience, the role of fans in it, and the so-called "liner" and so on, may become new issues.
In the new fan economy environment, I believe many virtual characters are trying this exploration.
Trendstream Archives
Name: Lina Belle
Nickname: KawaSa Daji
Birthday: September 29
Facts: Hot search list "bully list"
Since "debut", Lina Belle in the Little Red Book has nearly 6 million notes, there are more than 36,000 related videos on the trembling sound, and the total amount of play has exceeded 1.6 billion times, and the micro-blog "Lina Belle" topic entries have been read as high as 560 million, has been discussed more than 3.808 million times.
Beiqing Daily reporter combed and found that as of the end of 2021, it has been on the micro-blog hot search list at least 26 times, including 11 times on the hot search list TOP10, 3 times to top the list, and the average length of the list is 5.7 hours.
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Which designers does Pop Mart collaborate with?

This unique and appealing design resonates with consumers looking for collectible toys that feel like art pieces or personal mascots.

What about the Labubu constellation series is appealing to collectors?

Designs and colors representing the Zodiac signs

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What does the collectible toys concept emphasize/

Which products are increasingly viewed as treasures by collectors?

Pop Mart markets Labubu aggressively through both physical retail—operating over 250 stores worldwide as of 2021—and pop-up shops in major cities like Taiwan, Hong Kong, and Shanghai, strengthening Labubu’s status as a tangible lifestyle brand beyond a mere toy .

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Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

The cultural and social context behind the Labubu Phenomenon further explains its wide appeal.

Title:

Content: Shanghai ’ s epidemic lockdown for more than a month, in a miserable environment, artist Liu Jirong ’ s fitness video unexpectedly became popular, gaining more than 60 million views on Weibo, and hundreds of millions of views on audio.
The mainland official media used the story of the "success of Taiwanese emigration to the mainland" to prove that Beijing's Taiwan policy is correct and effective, but behind the "Liu Yan phenomenon" there are more social phenomena and public opinion trends worth pondering, which need to be fully explored by people of interest on both sides of the Taiwan Strait.
Reflecting the First Peace of the Two Straits
Liu Yan Hong debut very early, in the cross-Strait variety circle of fame, a few years ago to participate in the Lu parent-child reality show "where the father went", once again received a wave of attention, during the epidemic with the fitness video to get the attention of the mainland people, may even himself are unexpected.
In fact, in recent years, under the tide of "net red economy" and "rice circle culture" in mainland China, there is no shortage of "small fresh meat" stars on the Internet that are popular with capital packaging, and as for fitness or retraining courses, there are also a large number of professional coaches online guidance, Liu Yan stood out, in fact, "by accident."
He said, “It ’ s a four-letter word. ”
Looking at Liu Yan ’ s writing records on Weibo, mostly sharing family life, sports and leisure as the main, the writing style is easy and natural, flat and straight, it should be written by him.
You know, in recent years, the mainland entertainment circle, celebrity fans are regarded as "money tree", in addition to professional team planning, writing, hype, behind the "rice circle" skilled operation, push up the heat.
As for Weibo content, not only do most of them go straight to "traffic realization", but also carefully avoid any doubts about "political incorrectness".
For example, every time a mainland political anniversary or other sensitive time point, many Taiwanese artists must make a statement to cater to mainland netizens on Weibo, otherwise they may encounter an encirclement or even be “blocked. ”
Therefore, under the pressure of the three mountains of "capital first", "entertainment to death" and "politics to high", the "star flavor" of mainland social media is getting stronger and stronger, and the "human taste" is getting lighter and lighter.
Although there are occasional factors that lead many young people in the city to relax at home, the most exciting and attracting the people of mainland China is Liu Hong's lack of decoration and reversion to the real temperament.
For example, Mrs. Liu Yan Hong Wang Yuanfei in the gymnastics, many times because of the lack of physical strength and tired expression, so that the public to its sense of affinity greatly increased, I believe that these tired bridge segments, there is no advance design ingredients.
This can not help but make people think that in recent years, whether the mainland is facing overseas or Taiwan, there have been a large number of "influencer economy" as packaging, propaganda or introduction of the mainland's economic development, social appearance of the film.
Search on social media sites such as Facebook and YOUTUBE, and you can see many similar videos.
Through the lens, although it is true that you can see the mainland's modern cities, airports, high-speed rail and bustling commercial centers, and you can also feel that the mainland's society is orderly, the problem is that some "influencers" often praise the development achievements of the mainland with an exaggerated to uncomfortable tone or attitude.
If the above phenomenon is compared with the Internet culture of the mainland's "traffic supremacy", let's look at why the "Liu Yan phenomenon" has become popular, and the main person should reflect.
Disrupting the Internet Populism
In fact, not only Liu Yan ’ s fitness exercises, the musician Cao Qitai, who lives in Shanghai, also uploaded a new version of the MV “Tomorrow Will Be Better ” during the siege, which has been viewed more than 450,000 times on Weibo and WeChat, and has also won the resonance of many mainland netizens.
It can be said that during the most difficult period of closure in Shanghai, the Taiwanese represented by Liu Yan and Cao Qitai are giving solace to the hearts of thousands of people on the mainland in their own way and playing an important role in calming the hearts of the people.
If you think about cross-strait relations and the future of cross-strait exchanges from this perspective, there is no reason to be pessimistic.
First of all, Liu Yun and Cao Chi-tai were welcomed during the Shanghai lockdown, thoroughly bursting the so-called "anti-Taiwan hostility has become the mainstream public opinion on the mainland," the vast majority of the people on the mainland are friendly and cordial to the Taiwanese people, and will not rashly push cross-strait relations into a dangerous situation of contradiction because of some anti-Taiwan radical populism.
Second, in the face of today's mainland society and the mainland market, Taiwan still holds a relatively strong soft power, there is no need to belittle itself.
However, it is also necessary to realize that Taiwan ’ s true soft power advantage stems from the convergence of Chinese culture and modern Western civilization, which is an important link for maintaining peace on both sides of the Taiwan Strait.
People 's happiness is pure and beautiful, "Liu Yan Hong phenomenon" is precious in having a pure original heart, can not tolerate any politicized consumption or harassment, hope that cross-strait exchanges can also adhere to the original heart, only return to the most essential communication and understanding between people, the two sides of the gap caused by hatred and prejudice, in order to gradually eliminate through goodwill.
# Liu Hong # Mainland # Phenomenon # Weibo # Blockade

While initially popular in Asian markets—especially among teenagers called “baby friends” in Taiwan—Labubu has expanded internationally, including in Russia, where Pop Mart targets a growing segment of adult collectors known as “kidalts” who maintain childhood hobbies and invest in collectibles.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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This expansion reflects an evolving collectible toy market that is no longer limited to children but includes adults who seek emotional, artistic, and nostalgic satisfaction from such products.

Title:

Content: Cox targets five areas to revive Hasbro ’ s performance
The slowdown in the economy and high inflation have made the toy industry face a more difficult situation this year.
Hasbro CEO Chris Cocks announced plans in January to cut about 15% of its workforce globally, the largest in the company ’ s 100-year history.
But he also developed a new restructuring plan to focus the company on five key areas of the toy industry to boost performance.
Cox, 49, believes the company is too far away from core toys and games, so in the context of the growing size of the digital game market, proposed a cross-generational strategy, hoping to use physical toys to win customers from all ages, from children to senior middle age, to revive growth and expand market share.
He noted that the company ’ s biggest challenge over the past three to four years has been the loss of market share in the toy business, as the company ignores the toy business as a pillar of Hasbro and underinvests in the core toy business, resulting in the flywheel effect of innovation not spinning as quickly as its competitors.
The second challenge is the acquisition in 2019 of Entertainment One, a entertainment company that produces movies, music and series.
A lot of its production has nothing to do with the game, like the reality show “Naked and Afraid ”, there will never be a doll figure.
Cox said companies may need to take the necessary steps to reduce the size of their investments in the entertainment industry.
It intends to sell Entertainment One ’ s TV and film production assets because they have nothing to do with Hasbro ’ s intellectual property rights.
He took office as CEO in February last year, but the company ’ s 2022 revenue fell 9%, in sharp contrast to rivals Lego ’ s 17% surge and Mattel ’ s flat.
He even predicted that the company ’ s overall revenue would fall further this year.
To get the company back to growth, he says he is investing heavily to attract experienced industry leaders, grow customer insight teams, and expand data analytics to improve operations.
In order to brainstorm, it will let its affairs departments make important decisions with multiple people instead of one person.
Cox said Hasbro is not aiming to be the largest toy company in the world, but will strive to be the best company in the five major areas of the toy industry.
This is because dolls, baby toys, board games, labor, outdoor and sports toys, etc. account for about 54% of the global toy and game market.
As long as you manage these five areas well, you can build your company ’ s market share, strengthen overall profitability, and maintain product diversification.
The best result is to obtain the largest market share in the toy industry.
He emphasized that baby toys are currently the only company in the industry that has not achieved the first place in the five major fields, and is currently ranked fourth in the world. Nevertheless, he sees a business context in baby toys.
For example, by introducing more cute versions of Gold-Steel dolls to three-year-olds, they usually continue to play Gold-Steel when they reach the age of five or six, thus creating loyal little players for the company ’ s products.
According to market research firm Circana, 14% of U.S. toy sales in the 12 months to the end of June last year were aged 18 or older, up from 9% in 2019.
Many adults become more loyal to their childhood toys and brands, Cox explains.
For example, 40% of Hasbro ’ s annual revenue comes from customers over the age of 18.
He expects this rate to easily reach 50% in the next five years.
Because from the age of 30, 40, 50 or above, all ages have their own children ’ s dream toys.
As their financial capabilities increase, they become important adult fans of the company's business.
In contrast, younger generations are increasingly addicted to smartphones and digital games.
There are concerns that this could impact Hasbro ’ s toy sales.
He emphasized that the company has made some creations in both digital games and physical toys.
In addition to the ability to build digital games, the company has a large digital licensing team to help launch online games like Monopoly.
At present, the gross profit margin of video games is higher than that of physical toys.
But Cox believes it ’ s still important to revitalize the physical toy business, which can go hand in hand with video games to drive the company ’ s growth.
He believes that toys can help children develop, stimulate their imagination and share with others.
More importantly, there are no parents in the world who don ’ t want to buy toys for their children.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Consumers often view Labubu and similar toys as collectible art pieces that provide sensory pleasures and spiritual engagement .

Besides sensory enjoyment, what do trendy toys provide enthusiasts?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

attentive to emotional fulfillment
spiritual

What does the collectible toys concept emphasize/

Notable celebrity endorsements have heightened Labubu’s profile.

Title:

Content: Virtual Man 2022: Hidden in Dust and Big Red
Slowly Release 2022 / 12 / 21 12: 00: 07 Edited by: Far Life
“She ’ s supposed to be a very capable finance executive in her 30s, and her looks are generated from the inside out. ”
She actually exists more in the mailbox or in the internal OA system of the enterprise.
What ’ s different is that this time the people we interact with become AI Beings. ”
In an interview with the media in January this year, Li Di, CEO of Xiaoice Company, described the AI virtual person Cui Xiaopan, at which time “she ” had officially become Vanke ’ s first digital employee.
During the same period, ByteDance invested in virtual person Li Weike, which became the first investment on the virtual person circuit in the beginning of 2022.
At that time, the Hangzhou Li Weike Co., Ltd., which belongs to IP Li Weike, was established only half a year ago.
Compared with the popularity of the concept of the metaverse, the current development of virtual people is obviously more in full swing, and even many institutions in the industry predict that there will be many occupations that may be replaced by virtual people in the future.
According to public data, the size of China's virtual digital person market is expected to reach 270 billion yuan in 2030, of which the size of the identity type virtual person market is expected to reach 2 / 3.
In fact, the application of virtual people in 2022 has been more extensive, "TA" in virtual idols, virtual anchors, corporate IP, virtual employees and other directions have applications.
The new format is constantly derived, not only because the virtual person combines cutting-edge artificial intelligence technology and strong image plasticity, but also inseparable from the admission of many players.
Plenty of players join the “Creators ”
In 2022, the "artificial" market more clearly divided three mainstream players - Internet manufacturers, short video platforms, virtual human operating companies.
They focus on three directions: ecological construction, commercial platform construction, and IP design.
Big factories tend to focus on the overall layout of the metaverse ecology, piggybacking to build or invest in virtual people.
For example, in addition to holding the virtual girl group A-SOUL and virtual person Li Weike, ByteDance also acquired the VR enterprise Pico, game company MuHitomi, and launched the social products Pixsoul, party island, and gathered virtual people, hardware, games, social "meta-universe suit".
At the same time, the virtual people of the big factory are also working for the business scene.
This year's Beijing Winter Olympics, Alibaba's famous virtual person Winter Winter, is to do "with the goods master broadcast" as the winter Olympic promoter, to help Tmall Olympic China flagship store to promote Olympic licensed goods; and Baidu launched the virtual people Lin Kaikai, Ye Youyu, but also as a "warm heart" brother and sister image, in Baidu input method to accompany netizens chat, "fall in love".
This year, the short video platform also began to emerge more virtual people.
In the "2022 Virtual Digital Person Commercialization Development Report" published by China Communication University, it is mentioned that at present, four major virtual person commercialization platforms have been formed in China: TikTok, Speedhand, Weibo, and Beili (hereinafter referred to as "B Station").
In the short video platform, the virtual person has formed a live broadcast reward, e-commerce with goods, short video advertising, brand endorsement, offline activity linkage and other monetization methods.
However, as the virtual human track becomes more and more hot, the competition of virtual anchors is also intensifying.
According to public data, as of August last year B station has more than 36,000 virtual anchors, but more than half of the virtual anchors monthly income is zero, 2 / 3 virtual anchor fans in the number of 10,000 or less.
Businesses run by virtual people are also not easy.
Lucky companies rely on the creation of "idol IP" to seek investment and commercial realization, such as fuel wheat technology virtual person AYAY, less than six months into Alibaba to obtain 20 brands of cooperation; Lehua under the banner of virtual girl group A-SOUL, because of its rapid popularity, get a large investment in bytedance; and last year began to burst, Liu Yexi, has cooperated with more than 200 brands so far.
But the company that is not lucky may only be “hidden in the dust ”.
Not every virtual person will be red, just as not every anchor can become a "brother with goods".
Virtual people are growing up.
The "birth" of a large number of virtual people not only intensifies commercial competition, but also "ripens" the market and ecology.
In 2022, virtual people not only have not ebbed, the market size is still growing.
According to the calculations of the Suitouyuan Space Research Institute, the scale of the virtual human market in 2022 increased by 64.5% year-on-year, and the growth rate reached a peak of nearly three years.
The fast-growing virtual human track also reflects a more positive trend in capital and market cognition.
As of September 2022, there are 22 cases of virtual person related financing, including not only Sequoia China, SoftBank Group, IDG Capital, Genge Fund and other top capital, but also Bytedance, Ali Pictures, NetEase Capital, Xiaomi and other enterprises to participate in the investment in this field.
At the same time, people's attention to virtual people is also increasing.
According to Ai Media Consulting, the attention of Chinese netizens to virtual people has increased from 63.6% in 2021 to 87.8% in 2022.
Its analysts believe that the diversified development of social media has promoted the promotion of virtual people, so that the penetration rate of "them" in netizens has increased; the emergence of virtual idols has also made the industrial business value continuously released and attracted users to consume.
At the same time, the application of virtual people in brand marketing and social services is becoming more and more diverse.
Generally speaking, virtual people can be divided into identity type and service type.
The former tends to be used in the entertainment field, such as virtual idols, virtual anchors, etc.; the latter provides services in specific scenes, replacing many social roles, such as employees, hosts, and customer service.
Identity virtual people are being invited by more and more companies to help brands with marketing.
For example, Keep launched the "A-SOUL Exclusive Sports Planet" at the beginning of the New Year, inviting five female members to become members of the vitality star promotion officer; take a moment to sign the virtual idol "Ashi" as the brand's "virtual spokesperson of the year 2022"; and popular virtual idols such as Liu Ye Xi, Ling, Xigaga have also unlocked the endorsements of many brands.
It is worth mentioning that the virtual person Ling, jointly created by Moreva Technology and the next generation of culture, cooperated with the fourth generation of the Peking opera Qiu Jirong during this year's Winter Olympics, and performed a large ice and snow film "Jingyun Winter Olympics".
And "they" compared with the United States, Britain, Japan and other well-known virtual human singers, virtual human models, but also reflect the value of China's virtual human creation in cultural communication.
The "mature" of the virtual man still needs time.
At present, about 260 million people of the "Z generation" group, has become the backbone of the Chinese Internet, they have the consumption habits of new things, but also have personalized aesthetic needs, their era, accelerate the development and application of virtual people.
In this market prospect, many practitioners are full of confidence in virtual people.
Dr. Guo Cheng, founder and CEO of STEPVR, believes that “virtual people are a creative industry that meets spiritual needs and is also a productivity tool for the public.
There is also a huge growth dividend in this area, and the closer you get to human thinking, the stronger the willingness of users to pay. "
But it is undeniable that from the public point of view, the development of virtual idols may be more like capital for a lower risk, higher degree of operation of the money tools; at the same time, how to achieve true maturity of virtual people in the future, how to fully integrate into society still has many challenges.
One of the first challenges is the cost.
Yoo Yee-hee a film production fee of up to one million, virtual idol single production cost up to 2 million yuan, holographic virtual concert cost up to 20 million......
All kinds of data show that the production cost of virtual people is high.
Although most of the virtual idols have the backing of capital giants, such a pattern of burning money will also cause many companies to enter the market with high barriers and difficult business closed-loop problems.
At the same time, the revenue composition of virtual people is also relatively single.
Its main revenue is still concentrated in brand cooperation and live broadcast reward, but at present only the head of the virtual anchor can receive endorsements or advertising, many virtual anchor TOB commercial promotion is still very little.
With a large number of virtual people incubation, the rarity of virtual idols will be diluted, and due to the limited coverage of virtual idols, competition in popular fields such as brand endorsement, dance, and music will continue to increase.
Another issue that deserves more attention in the market should be the content-shaping capabilities of virtual human IP.
For example, the "Meta Universe Development Research Report 3.0" released by the Meta Universe Culture Lab of the School of Journalism and Communication of Tsinghua University recently pointed out that the market should produce valuable virtual digital people, and should create anthropomorphic and story-based virtual people IP, so that virtual people have a "vital" story core, and derive the "protagonist aura" of virtual people in the user's hearts, giving virtual people special personality.
Professor of the School of Journalism and Communication of Tsinghua University and director of the Meta Universe Culture Lab Shenyang further suggested that "the appearance and expression of virtual digital people, to the content of the said content, the virtual reality environment, and a series of circumstances generated by interaction with the environment, should be around its cultural people to develop, to have stable values", which is obviously more difficult to do in the current market environment.
"Slow release" believes that the virtual person industry has been "criticized" for relying on people, technical capabilities are not up to the standard of some phenomena, can be improved with the breakthrough of technology and industry standardization.
But in order for virtual people to truly integrate into human society, they must have more perfect business value, content value, cultural value, etc., in order to make capital and audiences more willing to pay.
Concluding remarks
In 2022, more and more AI Beings entered the society, "TAs" brought beautiful images, novel experiences, and low-cost services, but due to the lack of personal characteristics of these virtual people, they have not been able to completely shake the hearts of the public.
Correspondingly, Microsoft, Nvidia, Baidu and many other technology companies have begun to invest in the research and development of virtual person generation platforms, and are committed to allowing people to achieve their own virtual person customization through a software.
It is believed that in the near future, everyone will have the vision of virtual people will be realized, and virtual people will integrate into human society and become another new type of labor force.
As one industry CEO said, “bringing people back to the value of people ” is the purpose of virtual people.
References:
• ① The future of AI, robots, and virtual people accelerates into the workplace, ushering in a new decade of development
• ② Prospective Industry Research Institute 丨 Analysis of the current situation and development trend of China 's virtual human industry in 2022
• ③ Tencent News - ChainXinjia丨Internet manufacturers compete in the hundreds of billions of virtual people market: build virtual people IP, invest in new enterprises
• ④ Surging news - China 's well-off network 丨 B station live broadcast 2 hours revenue over a million virtual anchors outbreak situation?
• ⑤ 36 krypton - Thunder Report丨Since 2022, 22 investment and financing events in the field of virtual people, the heat is not reduced, and companies have raised more than 100 million yuan.
• ⑥ Ai Media Consulting 丨 Report on In-depth Research and Investment Value Analysis of China ’ s Virtual Human Industry in 2022-2023
• ⑥ CSE Network丨2022 Virtual Digital Person Commercialization Development Report Released Motion Capture Market Space
• The virtual person carries Chinese culture and goes out to sea in the metaverse
This article is from the WeChat public number: slow play (ID: manfangsd), author: Xi, editor: Dahan
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Key words: AI virtual people
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For example, international star Rihanna has been spotted with Labubu merchandise, lending the brand a level of cachet and helping attract a younger, global audience.

Title:

Content: Hong Kong / Singer / Minnie Lee
"The first Chinese singer to enter the American music scene"
The singer died on July 5 due to depression.
She is the first Chinese female singer to enter the American music scene and release an English album around the world. She is also the first Chinese female singer to perform on the stage of the Oscar ceremony.
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The Central News Agency reported that the singer's sister Li Si Lin said in a Facebook post on Wednesday that Li Min had unfortunately contracted depression several years ago, and recently fell ill and died in a hospital on the 5th, at the age of 48.
Lee was taken to Mary Hospital in an unconscious state, her family announced her death on Facebook on Wednesday, and Beijing Warner on Wednesday night issued a statement confirming that Lee had passed away from depression on Wednesday.
Minnie Lee was born in Hong Kong and emigrated to California when she was 9 years old.
Lee returned to Hong Kong in 1993 to compete in the TVB Global Chinese New Talent Singing Competition.
In June 1994, Lee released her first solo album "Love Is Now" in Taiwan, officially making her debut and becoming popular, injecting a new style of American singing that had never been seen before in Taiwan.
She also made a splash in the music video for the hit song DiDaDi. In 1998, she co-voiced the Chinese version of the animated film "Hua Mu Lan" with Jackie Chan, while singing the classic song "Myself".
Lee later released the English album CoCo ’ s Party, Just No Other Way, becoming the first Chinese singer to debut in the United States.
At the same time, she was nominated for Best Film Song at the 73rd Academy Awards for her performance of the theme song "Crouching Tiger, Hidden Dragon", and wrote the record of the first Asian singer to perform on the Oscar stage.
Her international fame is high, and she has been a guest on the Asian tour of a number of superstars such as Jackson and Ricky Martin.
Beijing Warner said in a statement on Wednesday evening, "Li Wen has enjoyed a brilliant music career since her debut in 1994, not only bringing the beauty of Eastern music and culture to the eyes of global audiences, but also making everyone feel the power she wants to bring to everyone with her singing and dancing, she is proud of the Chinese people."
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Moreover, Pop Mart undertakes high-profile marketing collaborations, such as with The Peninsula Shanghai hotel, which launched a limited-edition Labubu festive afternoon tea experience.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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These cultural and artistic events immerse fans in Labubu-themed experiences, enhancing brand engagement beyond physical merchandise and creating lifestyle associations around Labubu .

Title:

Content: New Study Shows Impact of Emotional Communication on Consumer Behaviors
11.
In a world where process trumps emotion, the concept of “emotional entertainment ” is emerging as a new way of presenting content and helping individuals rekindle their creativity.
TikTok is a leading digital space to this end, and can be described as the best platform for building strong emotional connections with users.
Building genuine connections with users and triggering positive emotions in them of joy, happiness and inspiration is a huge challenge today, especially with the difficulty of finding innovative ideas that are new in today ’ s world.
This challenge is even greater for brands and marketers, so that emotional communication has become the key to reaching customer loyalty and shaping customer behaviors.
Tailoring content to the resonance of the target audience and fueling various types of emotions in them, from sympathy and nostalgia to inspiration and hope, has become the ideal way for brands to leave unforgettable impressions.
Leading research firms IPSOS and MediaProber have conducted a first-of-its-kind study to uncover the significant impact of consumers ’ emotional response to content on digital social media platforms, examining the impact of emotional entertainment on business outcomes in the UAE, and also drawing on data from a 2021 study conducted by APSOS and Neurons in the Middle East, North Africa and Turkey (MENA) region., sheds light on why users are interested in TikTok content.
To understand the scientific reason behind emotional communication, Ipsos and MediaProper have used innovative research techniques to identify moments when emotional communication peaks while using digital media platforms.
The research revealed that users experienced these moments while browsing major digital platforms about five times in a 30-minute session, while the positive emotions of TikTok users increased by 1.2 times compared to other digital platforms.
TikTok ’ s leadership in attracting attention is evident, with platform users spending 92% of their time using it compared to 8% watching TV (the percentage of time using TikTok versus TV – when given the choice between the two in a natural multi-screen environment).
The content of short videos is of interest to TikTok users, and attracts their attention as they watch videos (generated by users as well as ads) 1.6 times more than other digital platforms.
The chilling effect of the content lasts longer than the immediate reaction, which improves the mood of users even long after using the platform.
TikTok was the only platform that improved the mood of users by 2.6 times higher than other digital platforms, cementing its position as a source of positivity and inspiration.
Bruno Ribeiro, Global Head of Research and Insights at MediaProper, said: “This groundbreaking and first-of-its-kind marketing study examined the impact of emotional moments on user experience and online content sharing, while identifying business opportunities for brands to connect audiences. ”
Ribeiro added: “We looked at participants ’ varying psychological and physiological data through TikTok and other digital channels to identify moments of emotional connection.
The results revealed that high-impact clips are an integral part of a business strategy that aims to enhance user experience, content satisfaction and brand impact. ”
Emotionally impactful content is tuned by users and includes a great mix of original content, positive style, real people and music, giving the content an authentic touch and pushing to engage users effortlessly in the platform ’ s trends, elevating the mood of its followers and thus enhancing emotional resonance, leaving a lasting impact on viewers.
Ramesh Redicar, Head of Brand Tracking at Ipsos, MENA, commented: “This scientific research on emotional entertainment demonstrates the profound impact that emotion-related content can have on digital users, particularly on TikTok.
The effect goes beyond entertainment and engagement to prompt users to take action.
This type of content not only enhances the overall evaluation of the platform, but also improves the mood of users, and therefore, they are more likely to remember and interact with ads and create greater links with brands. ”
Emotional communication in TikTok is highly correlated with consumer behavior.
A research study conducted by Ipsos on the purchasing motivation of brands in the United Arab Emirates, Saudi Arabia and Turkey in 2022 showed that emotional impact with content drove 68% of shoppers to shop on TikTok.
Brands can leverage the power of the emotional entertainment effect to leave more lasting impressions, boost product loyalty and drive purchase.
With users consuming so much content, TikTok is twice as likely to remember ads as other platforms.
A 2023 study revealed that users who experience moments of emotional connection are 1.5 times more likely to purchase a product or service across digital platforms, especially via TikTok, where emotional communication is stronger in TikTok, making users more open to experiencing the product or service, and buying it.
These findings highlight the tremendous potential that TikTok offers brands seeking to build genuine, emotional and sustainable connections with their audience.
By leveraging the power of emotional entertainment, brands can drive buying and leverage the overall impact of their TikTok marketing efforts.
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

A key driver of Labubu’s viral popularity, especially on social media platforms like TikTok, is the unique business and marketing strategies deployed by Pop Mart.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

Central to this is the “blind box” sales model—where customers purchase a sealed box without knowing which collectible figure they will receive—creating excitement, surprise, and repeat purchases.

Title:

Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

This mechanic is especially appealing to young consumers who enjoy the thrill of discovery and seeking rare or limited-edition figures.

Title:

Content: Advertisement
Advertisement

‘Holy Grail’ Funko Pop Sells For Controversial $210K

Back in 2016, the Funko company gave away just a handful of Golden Ticket Funko Pop 2-Packs, which contained gilded figures of Willy Wonka and an Oompa Loompa, at its annual San Diego Comic-Con event. In July, one of them sold for a whopping $210,000, over double what the owner had purchased it for just a year earlier. For some it’s a sign that rare Funko collecting has matured. For others it’s a glitzy stunt that shows just how untethered from reality the high-stakes end of the hobby has become.

“This weekend, my beloved Golden Ticket 2-Pack sold for $210,000 to EvendHQ/Grail Game,” Frank “GrailMonster” Giaramita posted on Instagram on July 10. He claimed it as the largest Funko Pop sale ever. It was certainly more than the one he was a part of in May 2022 when he originally bought the golden figurines for $100,000. At the time, onlookers could not believe how much he was willing to pay. In hindsight, it almost seems like a bargain.

Prior to the sale, the collectible website HobbyDB had estimated the value at roughly $165,000, still a dramatic increase from the first documented resale price of $10,000 back in 2018. But instead of going directly to another collector this time, the Golden Ticket Funko 2-Pack will become part of a mystery box lottery. An outfit called Grail Game will seemingly sell random repackaged Funkos, each with a chance of containing the golden Wonka.

“It took me about three weeks to agree to selling this Pop,” GrailMonster told Kotaku in an email. “I literally had it as a centerpiece on my dinner table. I anticipated owning it for much longer than I did. A big factor in deciding to sell was I really liked the mystery box idea; it was appealing to me that a collector will eventually own the most coveted Funko item for $15.”

In one way, the rare collectible is being exploited for a gambler’s profit. In another, it’s getting a second chance to recreate part of the magic that made it so valuable in the first place. The “lore” behind it, as HobbyDB founder Christian Braun tells it, goes like this. Only 10 of the Golden Wonka 2-Packs are believed to have ever been created. Six were believed to be given away to Funko employees, while four were part of the company’s SDCC 2016 Funko Fundays event. Fans who attended received chocolate bars, but only bars with the golden tickets inside received one of the four golden Wonka 2-Packs.

“It has rarity and a decent franchise,” Braun told Kotaku in a phone interview. “And a ton of story and lore.” He believes the convergence of these qualities is what makes it one of the most valuable Funko artifacts in existence, though it’s impossible to boil that down into a specific number, especially since the market for high-end Funko collectibles is so small, intimate, and idiosyncratic.

Most fans simply buy Funko figures of their favorite characters, which are mass produced, so much so that the company which makes them decided to destroy millions’ worth rather than pay the storage fees for excess inventory. They aren’t in the market for super rare “grail” Funkos, nor could they afford them even if they were. Nonetheless, half a dozen Venom Freddy Funkos sold for a reported $150,000 earlier this year.

That’s partly why when mega transactions like this do occur, complete with briefcases full of cash, some collectors simply roll their eyes or accuse the transacting parties of ruining the hobby’s integrity. A post on the Funko subreddit documenting the latest Wonka deal with over 1K upvotes is full of comments ranging from the shocked, to the skeptical, to the outraged. “Bro brought cash to the deal as a PR stunt instead of just doing a wire transfer,” read one of them. GrailMonster told Kotaku the cash makes it easier for the sale to be verified by third parties.

“I’m about 60 percent content with the deal and 40 percent regretful,” he said. “Aside from absolutely adoring the Pop, I just truly believe it’ll sell for much more someday. It’s an artifact from a hobby that I adore…a part of [me] wishes I experienced its complete journey.”

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Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

Watching and sharing “unboxing” videos showcasing this suspense is a popular content trend on TikTok, fueling curiosity and peer sharing.

Consumers mainly buy blind boxes for what purpose?

which social platforms does Gen Z tend to prefer?

For example, TikTok users participate in hashtag challenges such as #LabubuUnboxing, where they film their reveals and react to the toy inside, encouraging viral engagement.

Consumers mainly buy blind boxes for what purpose?

which social platforms does Gen Z tend to prefer?

TikTok’s algorithm accelerates such trends, rapidly pushing engaging Labubu content to wider audiences and encouraging challenges and creative participation by users.

Labubu’s cute and distinctive designs resonate well with TikTok’s young demographic, motivating fans to create, share, and join these viral trends .

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

which social platforms does Gen Z tend to prefer?

Pop Mart also uses limited edition releases and collaborations with fashion brands like CLOT and retail lines such as UNIQLO to create a sense of exclusivity and expand Labubu’s appeal beyond traditional toy collectors.

This strategy fosters a secondary market where collectors trade and resell rare figures, further signifying Labubu’s status as a prized collectible item.

Which products are increasingly viewed as treasures by collectors?

Additionally, merchandising tie-ins including clothing and lifestyle products transform the Labubu brand into a cultural icon and lifestyle option, encouraging fans to express identity through these purchases .

How do teenagers gain identity and intimacy?

Financially, Pop Mart has experienced notable growth fueled by the success of collectible IPs including Labubu.

In 2021, Pop Mart’s revenue approached 3 billion yuan (approximately $450 million USD), reflecting rapid growth from previous years.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
Font Size:
Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
LIKE Our official website for more information

The company has built an integrated industrial chain covering design, production, retail, and exhibitions worldwide, with a strong presence particularly in Asia but increasing reach in markets like Russia.

This global expansion and successful monetization of blind box and collectible toy products have substantially increased the founder’s wealth, solidifying Pop Mart as a leader in the collectible toy industry .

Which products are increasingly viewed as treasures by collectors?

The Labubu Phenomenon is not without controversy.

In China, Pop Mart and other companies managing mystery or blind box sales have come under regulatory scrutiny over concerns about marketing to minors and the transparency and safety of mystery box contents.

Title:

Content: Controversy Erupts On Unboxing Mystery Boxes, Regulator Imposes Ban On Sale

Chinese toy industry has been caught in a controversy for selling dangerous products to children through mystery boxes. Following the criticism from a cross sections of the society, Chinese regulator recently imposed a ban specifically on the sale of mystery boxes to children below eight and made mandatory to get parents’ consent for older children. Several questions have been raised over the sale of mystery boxes by animal rights activists Animal rights activists, several toy makers compromise baby animal rights. Mystery boxes, a toy box that contained one figure from a large selection that is not visible until it is open, gained popularity overseas as well as in the Chinese domestic market in 2020. The online exports surged more than 400 percent in 2020 compared to 2019.

Among them Pop Mart had seen the sharpest growth in 2020.. According to Tmall Global, the company alone accounted for more than 35 percent of overseas sales of mystery boxes, and in 2020 its total sales volume had increased more than tenfold. Its most popular item was the Molly doll, a little girl figurine created by a Hong Kong artist, and a toy box was usually priced at 9.1 US dollars, according to global times.
The mystery boxes became successful due to its commercialization of intellectual properties (IPs), which enabled the consumer to buy IP products at a much lower price than traditional designer toys. As always, China’s mystery boxes was caught in a controversy. Shopping sites in China have been accused of animal cruelty for allegedly shipping “mystery boxes” to customers containing live puppies and kittens. Local reports indicated that many animals suffered significant harm in transit. CNN revealed a horrific practice of animal cruelty in China in which it was found that animals became victims of a shopping craze “mystery boxes”.

The CNN report revealed the dark side of mystery boxes as live animals were found in these harmless looking boxes. The news report revealed that these boxes were sold in person or on online platforms and then shipped by couriers with a hope to lure customers with the promise of a live animal or even a pedigree cat or dog. Chengdu Love Home Animal Rescue Center shared on Weibo in May 2021 claiming that it had found 160 crates containing cats and dogs in the back of a delivery truck in Chengdu. A video from the incident showed distressed animals tightly packed together in small crates, apparently lacking any food or water.

The rescue centre said that it had rescued “hundreds” of very frightened young puppies and kittens, many of which appeared to be struggling to breathe. They said that they disinfected, cleaned and fed them, before sending many to animal hospitals for treatment. According to CBS news, volunteers said that the crates were disguised as regular deliveries, due to be shipped to cities across the country. Shipping live animals in this way is illegal in China. According to the rescue organization, many of these animals end up abandoned if customers are unhappy with their boxes. Many Weibo users had condemned not only the retail sites, but also logistics companies and law enforcement for allowing the issue to continue without consequences. Users said the boxes are both animal cruelty and a public health threat. Many called on the government to introduce stronger legislation to protect animals.

Embarrassed by the criticism on social media platforms which can be accessed from any part of the world, China’s market regulator recently issued guidelines on regulating business practices for mystery boxes, strengthening compliance management of the fast-growing yet thinly regulated market. According to these guidelines, mystery box vendors are banned from selling items to minors under the age of eight without the consent of guardians.

China’s Mystery boxed industry

The mystery boxes toy industry in China is worth an estimated 10 billion US dollars. The industry is growing rapidly, and it is expected to continue to grow in the coming years. Experts said that China faced criticism following the ban because the country has a large population of young children. The ban is an attempt to protect children from the potential dangers of mystery boxes, such as the risk of receiving counterfeit or dangerous products.

Mystery box industry in China

China was selling mystery boxes in other countries, but the ban on the sale of mystery boxes to children under the age of 8 only applies to China. However, the ban is likely to have a ripple effect on the global mystery boxes market. The Chinese market is a major driver of the global mystery boxes market. The ban is likely to lead to a decrease in the demand for mystery boxes from China, which could have a knock-on effect on the demand for mystery boxes in other countries.

Here are some of the dangers of mystery boxes

Counterfeit products: Mystery boxes often contain counterfeit products, which can be dangerous or harmful.

Dangerous products: Mystery boxes can also contain dangerous products, such as sharp objects or small parts that could be a choking hazard.

Unrealistic expectations: Mystery boxes can create unrealistic expectations in children, who may believe that they will always receive valuable or rare items.

Financial risks: Mystery boxes can be expensive, and children may spend more money than they can afford on them. (geo-politik.eu)

Pop Mart supports regulatory guidelines and plans to cooperate with authorities to ensure compliance while maintaining the economic momentum of collectible toy sales .

Title:

Content: Home>>

Shanghai starts regulating mystery box market

(Xinhua) 10:14, January 16, 2022

Tourists admire the skyline view of Lujiazui area at the Bund in Shanghai, east China, Jan. 6, 2020. (Xinhua/Wang Xiang)

SHANGHAI, Jan. 16 (Xinhua) -- Shanghai's market regulator rolled out guidelines on Friday to regulate the mystery box market in the city.

Mystery boxes or blind boxes give a random item when opened, greatly popular among young people.

According to the city's administration for market regulation, the price of mystery boxes will be set to be no more than 200 yuan (about 31.5 U.S. dollars).

The guidelines also said that sellers should not sell these boxes to children under the age of eight, or carry out excessive marketing and speculation.

Sources with the mystery box giant Pop Mart expressed supportive attitude towards the guidelines and said that the company will cooperate with the regulator to explore feasible detailed schemes.

The new move comes after a statement made by the China Consumers Association on Wednesday, noting that fast food chain KFC's newly launched set meal that offered limited-edition surprise box gifts had caused irrational and excessive purchases of food.

This sales tactic goes against public order and good custom, and breaches the spirit of the law, the association said.

(Web editor: Liang Jun, Bianji)

Photos

What aspects of the person on the screen makes someone inclined to buy products?

In summary, the Labubu Phenomenon is a multifaceted success driven by an appealing character design from Kasing Lung, innovative blind box marketing by Pop Mart, strong global retail expansion, strategic collaborations, and a thriving social media culture on platforms like TikTok.

What Pop Mart marketing ploy features highly desirable hidden models?

Which designers does Pop Mart collaborate with?

which social platforms does Gen Z tend to prefer?

Defined by the “blind box” format—sealed collectible toys whose contents are unknown until opened—Labubu appeals to both teenage and adult collectors as artistic and emotional collectibles, bolstered by viral unboxing videos and celebrity endorsements.

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Which products are increasingly viewed as treasures by collectors?

TikTok trends like the #LabubuUnboxing challenge exemplify how interactive, entertaining user-generated content rapidly spreads awareness and desire for these figures.

Title:

Content: How has TikTok influenced the speed at which trends emerge and fade?

News TikTok

How has TikTok influenced the speed at which trends emerge and fade?

TikTok, the popular social media platform known for its short-form videos, has revolutionized the way trends emerge and fade in today’s fast-paced digital world. With its vast user base and unique algorithm, TikTok has become a breeding ground for viral challenges, dances, and memes that spread like wildfire. This article explores the impact of TikTok on the speed at which trends emerge and fade, and how it has reshaped the landscape of online culture.

The Rise of TikTok

TikTok, launched in 2016, quickly gained popularity among young users for its addictive and easily shareable content. The platform allows users to create and upload short videos set to music, often featuring creative editing techniques and catchy choreography. Its algorithm, which curates content based on user preferences, has played a significant role in the rapid dissemination of trends.

The Speed of Trend Emergence

TikTok’s algorithmic recommendation system has accelerated the speed at which trends emerge. When a user engages with a particular video, the algorithm identifies similar content and presents it to the user, thus amplifying its reach. This process creates a snowball effect, rapidly spreading trends across the platform. As a result, what might have taken weeks or even months to gain traction on other social media platforms can now explode in popularity within days on TikTok.

The Transience of Trends

While TikTok has accelerated the emergence of trends, it has also contributed to their fleeting nature. The platform’s fast-paced nature and constant influx of new content mean that trends can quickly become oversaturated and lose their appeal. What was once the hottest trend can fade into obscurity within a matter of days, as users move on to the next viral sensation. This rapid turnover of trends has created a sense of urgency and FOMO (fear of missing out) among users, driving them to constantly stay up to date with the latest viral challenges.

FAQ

Q: What is an algorithm?
A: An algorithm is a set of rules or instructions followed a computer program to solve a problem or perform a specific task. In the context of TikTok, the algorithm determines which content is shown to users based on their preferences and engagement history.

Q: What is FOMO?
A: FOMO, an acronym for “fear of missing out,” refers to the anxiety or unease one feels when they believe they are missing out on exciting or interesting experiences, particularly in the context of social events or trends.

In conclusion, TikTok has significantly influenced the speed at which trends emerge and fade. Its algorithmic recommendation system has accelerated the spread of trends, while the platform’s fast-paced nature has contributed to their transience. As TikTok continues to shape online culture, it will be fascinating to observe how trends evolve and adapt in this ever-evolving digital landscape.

Which products are increasingly viewed as treasures by collectors?

which social platforms does Gen Z tend to prefer?

These factors have propelled Pop Mart’s revenues, enriching its founder while creating a global cultural trend that extends well beyond simple toy purchases.

Understanding this phenomenon will help parents better appreciate the social and cultural significance that Labubu holds for today’s youth and collectors worldwide.