Korean skin care, often referred to as K-beauty, has grown into a globally influential sector of the beauty industry over the past two decades.

Its popularity extends from Asia to Western markets and beyond, driven by a distinctive philosophy, innovative products, culturally rooted routines, and savvy marketing.

This report provides a comprehensive analysis of the ongoing international prominence of Korean skin care, investigating whether its acclaim is substantiated by science or primarily propelled by marketing, while clarifying the unique features that distinguish it from Western skin care traditions.

At the core of Korean skin care lies a philosophy rooted in prevention, gentle and consistent care, hydration, and skin barrier health.

Unlike many Western approaches which often emphasize corrective treatments targeting specific skin issues, K-beauty prioritizes maintaining and enhancing overall skin health and resilience.

The ideal complexion in Korean skin care is the much-coveted "glass skin," defined by a luminous, dewy, and almost translucent appearance that signals deep hydration and vitality.

To achieve this, Korean routines emphasize meticulous cleansing, mild exfoliation using gentle acids such as polyhydroxy acids (PHAs), layering lightweight moisturizers and serums, and steadfast use of high-SPF, broad-spectrum sun protection year-round.

This regimen is not only a beauty practice but a cultural ritual, with skin care seen as an essential, preventative habit cultivated from youth.

The integration of traditional Korean herbal medicine (hanbang) with modern biotechnology further reinforces the holistic and health-focused nature of K-beauty .

Scientifically, Korean skin care products have gained respect for their effectiveness and trustworthy formulations.

Research and consumer reviews have documented the benefits of the typical ingredients found in K-beauty products.

These include ceramides to support the skin barrier, centella asiatica (cica) for soothing inflammation, niacinamide for brightening and barrier repair, snail mucin for hydration and restitution of skin texture, allantoin for calming irritated skin, and rice extract for antioxidant effects.

Notably, Korean formulations often favor milder exfoliants like PHAs which minimize irritation compared to harsher alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) commonly found in Western products.

This gentle approach validates the philosophy of prevention and maintenance over aggressive treatment, supporting users with sensitive or reactive skin types.

Dermatologists increasingly endorse simplified Korean routines focused on hydration and barrier maintenance as effective alternatives to multifaceted Western regimens that may include harsher potent actives such as retinol .

Distinctive Korean skin care products reflect this philosophy through a variety of unique ingredients and product types that have no direct parallel in traditional Western skin care.

K-beauty products regularly incorporate snail mucin, fermented rice water, bee propolis, and centella asiatica for their barrier-protective, hydrating, and anti-inflammatory properties.

They also innovate by blending herbal medicine elements with cutting-edge biotechnologies.

For instance, genetic engineering is occasionally utilized to enhance the efficacy and safety profile of certain actives.

Korean skin care routines traditionally consisted of multiple steps—sometimes 10 or more—layering various toners, essences, serums, emulsions, and creams.

However, current trends show a shift toward more streamlined regimens that still prioritize hydration and barrier integrity, making them more accessible and less daunting for consumers worldwide.

This contrasts with many Western routines where treatment products are often used more sporadically and with an emphasis on corrective interventions .

The international boom of Korean skin care began in earnest from the early 2000s, fueled by both product innovation and strategic government and industry support.

Milestones include the rise of renowned brands such as COSRX, Innisfree, Laneige, and Belif that offered effective formulations at affordable prices with wide skin type applicability.

The Korean government and organizations like the Korea International Trade Association actively supported K-beauty’s expansion into global markets, facilitating trade promotions and ensuring regulatory compliance to gain consumer trust abroad.

K-beauty’s ability to combine affordable prices with quality formulations made it highly attractive to international consumers, especially younger demographics and those seeking alternatives to expensive Western luxury brands .

Marketing strategies have played a decisive role in K-beauty’s sustained global appeal.

Korean brands effectively harness the power of social media platforms, leveraging influencers and beauty bloggers to create authentic endorsements and viral trends such as the "glass skin" look.

This digital-first model enables rapid global dissemination of product awareness and routine demonstrations.

Attractive, playful, and colorful packaging complements product appeal, capturing consumer attention in highly competitive markets.

Additionally, ethical considerations and natural ingredient sourcing form part of their brand identities, increasingly resonating with post-pandemic consumers who prioritize wellness and sustainability.

The marketing narrative emphasizes science-backed efficacy paired with cultural heritage, which enhances product credibility.

Moreover, responsiveness to consumer feedback is evident in the evolution from elaborate multi-step routines to more simplified, customizable regimens that suit diverse lifestyles, further broadening K-beauty's reach .

In conclusion, Korean skin care’s popularity is multifactorial and well-grounded beyond mere marketing hype.

The philosophy prioritizing prevention, barrier health, and hydration aligns with contemporary dermatological recommendations, and scientific evidence supports the efficacy and gentleness of its key ingredients and product formulations.

Korean skin care’s distinct product diversity, attention to gentler modalities, and integration of traditional and modern knowledge position it uniquely compared to Western skin care.

Its international success stems from a combination of government support, affordability, cultural appeal, and highly effective marketing strategies using social media and influencer networks.

While the multi-step routines may seem complex initially, the trend toward simplified regimens makes Korean skin care accessible without demanding excessive time or resources.

Thus, for skin care enthusiasts, Korean skin care offers proven benefits worth exploring, rather than being solely a marketing-driven fad .

Korean skin care, often referred to as K-beauty, has grown into a globally influential sector of the beauty industry over the past two decades.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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Its popularity extends from Asia to Western markets and beyond, driven by a distinctive philosophy, innovative products, culturally rooted routines, and savvy marketing.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

This report provides a comprehensive analysis of the ongoing international prominence of Korean skin care, investigating whether its acclaim is substantiated by science or primarily propelled by marketing, while clarifying the unique features that distinguish it from Western skin care traditions.

At the core of Korean skin care lies a philosophy rooted in prevention, gentle and consistent care, hydration, and skin barrier health.

Unlike many Western approaches which often emphasize corrective treatments targeting specific skin issues, K-beauty prioritizes maintaining and enhancing overall skin health and resilience.

The ideal complexion in Korean skin care is the much-coveted "glass skin," defined by a luminous, dewy, and almost translucent appearance that signals deep hydration and vitality.

To achieve this, Korean routines emphasize meticulous cleansing, mild exfoliation using gentle acids such as polyhydroxy acids (PHAs), layering lightweight moisturizers and serums, and steadfast use of high-SPF, broad-spectrum sun protection year-round.

This regimen is not only a beauty practice but a cultural ritual, with skin care seen as an essential, preventative habit cultivated from youth.

The integration of traditional Korean herbal medicine (hanbang) with modern biotechnology further reinforces the holistic and health-focused nature of K-beauty .

Scientifically, Korean skin care products have gained respect for their effectiveness and trustworthy formulations.

Research and consumer reviews have documented the benefits of the typical ingredients found in K-beauty products.

These include ceramides to support the skin barrier, centella asiatica (cica) for soothing inflammation, niacinamide for brightening and barrier repair, snail mucin for hydration and restitution of skin texture, allantoin for calming irritated skin, and rice extract for antioxidant effects.

Notably, Korean formulations often favor milder exfoliants like PHAs which minimize irritation compared to harsher alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) commonly found in Western products.

This gentle approach validates the philosophy of prevention and maintenance over aggressive treatment, supporting users with sensitive or reactive skin types.

Dermatologists increasingly endorse simplified Korean routines focused on hydration and barrier maintenance as effective alternatives to multifaceted Western regimens that may include harsher potent actives such as retinol .

Distinctive Korean skin care products reflect this philosophy through a variety of unique ingredients and product types that have no direct parallel in traditional Western skin care.

K-beauty products regularly incorporate snail mucin, fermented rice water, bee propolis, and centella asiatica for their barrier-protective, hydrating, and anti-inflammatory properties.

They also innovate by blending herbal medicine elements with cutting-edge biotechnologies.

For instance, genetic engineering is occasionally utilized to enhance the efficacy and safety profile of certain actives.

Korean skin care routines traditionally consisted of multiple steps—sometimes 10 or more—layering various toners, essences, serums, emulsions, and creams.

However, current trends show a shift toward more streamlined regimens that still prioritize hydration and barrier integrity, making them more accessible and less daunting for consumers worldwide.

This contrasts with many Western routines where treatment products are often used more sporadically and with an emphasis on corrective interventions .

The international boom of Korean skin care began in earnest from the early 2000s, fueled by both product innovation and strategic government and industry support.

Milestones include the rise of renowned brands such as COSRX, Innisfree, Laneige, and Belif that offered effective formulations at affordable prices with wide skin type applicability.

The Korean government and organizations like the Korea International Trade Association actively supported K-beauty’s expansion into global markets, facilitating trade promotions and ensuring regulatory compliance to gain consumer trust abroad.

K-beauty’s ability to combine affordable prices with quality formulations made it highly attractive to international consumers, especially younger demographics and those seeking alternatives to expensive Western luxury brands .

Marketing strategies have played a decisive role in K-beauty’s sustained global appeal.

Korean brands effectively harness the power of social media platforms, leveraging influencers and beauty bloggers to create authentic endorsements and viral trends such as the "glass skin" look.

This digital-first model enables rapid global dissemination of product awareness and routine demonstrations.

Attractive, playful, and colorful packaging complements product appeal, capturing consumer attention in highly competitive markets.

Additionally, ethical considerations and natural ingredient sourcing form part of their brand identities, increasingly resonating with post-pandemic consumers who prioritize wellness and sustainability.

The marketing narrative emphasizes science-backed efficacy paired with cultural heritage, which enhances product credibility.

Moreover, responsiveness to consumer feedback is evident in the evolution from elaborate multi-step routines to more simplified, customizable regimens that suit diverse lifestyles, further broadening K-beauty's reach .

In conclusion, Korean skin care’s popularity is multifactorial and well-grounded beyond mere marketing hype.

The philosophy prioritizing prevention, barrier health, and hydration aligns with contemporary dermatological recommendations, and scientific evidence supports the efficacy and gentleness of its key ingredients and product formulations.

Korean skin care’s distinct product diversity, attention to gentler modalities, and integration of traditional and modern knowledge position it uniquely compared to Western skin care.

Its international success stems from a combination of government support, affordability, cultural appeal, and highly effective marketing strategies using social media and influencer networks.

While the multi-step routines may seem complex initially, the trend toward simplified regimens makes Korean skin care accessible without demanding excessive time or resources.

Thus, for skin care enthusiasts, Korean skin care offers proven benefits worth exploring, rather than being solely a marketing-driven fad .


Novelty yoga trends such as goat yoga, beer yoga, aerial yoga, and themed classes have emerged as creative variations combining traditional postures with unique features to attract diverse clients.

Goat yoga, originating in Oregon in 2016, involves interacting with live goats during practice, offering stress relief and the benefits of animal-assisted therapy, appealing to beginners and those seeking a lighthearted experience.

Aerial yoga, developed in the last decade, utilizes silk hammocks to support challenging poses that require upper body and core strength, favored by fitness enthusiasts who enjoy dynamic, full-body workouts.

Beer yoga and pop-culture-themed sessions add social and entertainment elements, attracting young adults interested in fun, novel fitness formats.

Although traditional yoga remains dominant worldwide with steady growth driven by its well-established health benefits and increased youth participation, novelty yoga contributes by expanding access and engagement.

Studios often integrate these formats alongside classical styles, offering flexible memberships and programs that appeal to varied demographics.

Experts acknowledge that novelty yoga sustains interest and enhances business diversity without displacing foundational yoga practices.

Research affirms yoga’s broad physical and psychological benefits, including improved flexibility, strength, balance, posture, stress reduction, anxiety relief, and emotional regulation.

Clinical studies show yoga’s efficacy in managing chronic pain and enhancing mental health across populations such as teens and pregnant women.

In children, yoga promotes cognitive skills, self-esteem, and social functioning.

Practitioners emphasize that safe, mindful progression and proper instruction are critical regardless of style to avoid injury and maximize benefits.

Novelty yoga, while often more physically or socially engaging, maintains core elements of breath control and body awareness.

Novelty yoga trends such as goat yoga, beer yoga, aerial yoga, and themed classes have emerged as creative variations combining traditional postures with unique features to attract diverse clients.

Title:

Content: Yoga Clothing Market Expected to Reach $70,291.0 Million by 2030-Allied Market Research

Yoga Clothing Market

PORTLAND, OR, UNITED STATES, November 23, 2021 /EINPresswire.com/ -- Recent years have seen increased traction toward hybrid form of yoga. For instance, yoga & sports, yoga & surf, yoga cruises, yoga & diving, yoga & detox, and yoga & wine along with the more popular yoga & meditation and yoga & Ayurveda programs are trending among the practitioners. These programs are highly engaging, interactive, and full of fun, which, in turn, has resulted in increase in enrollments for these programs. This trend is likely to prevail in the upcoming years with the relaxation of lockdown and social distancing norms. Therefore, the increased participation in yoga is propelling the global yoga clothing market demand.

According to a new report published by Allied Market Research, titled, “Yoga Clothing Market by Product Type, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021–2030,” the global yoga clothing market size is expected to reach $70,291.0 million by 2030 at a CAGR of 7.8% from 2021 to 2030.

Yoga is a combination of spiritual, physical, and mental discipline originated in India. It is a holistic discipline based on an extremely subtle science, majorly focusing on bringing harmony between body and mind. Yoga is well-known for promotion of health, management, disease prevention, of many lifestyle-related disorders. In addition, practicing yoga improves strength, flexibility, breathing & lung capacity, and posture. It thus aids in managing anxiety, stress, depression, and other chronic diseases. The rising awareness regarding the mental and physical health benefits of practicing yoga is compelling the population to increasingly join yoga classes, thereby increasing the number of yoga participants. The rising number of yoga participants is a significant driver of the global yoga clothing market.

Download Sample Copy with TOC, Graphs & List of Figures: https://www.alliedmarketresearch.com/request-sample/14563

The yoga clothing market growth is propelled by alarming surge in incidence of obesity and health-related diseases. In addition, consumers are increasingly following fitness practices such as yoga and are engaged in purchasing accessories for the same such as yoga clothing, blocks, and yoga mats, which boost the growth of the global yoga clothing market. Furthermore, governments of various countries and yoga & fitness clubs have been actively engaged in promoting yoga worldwide, which has resulted in increased awareness of benefits of yoga globally. For instance, the Indian Prime Minister Narendra Modi proposed the idea of International Yoga Day at United Nations General Assembly (UNGA) in 2014. This encouraged people worldwide to practice and get involved in yoga and Pilates. Moreover, in 2016, the Indian Prime Minister asked his ministers to make Yoga a mass movement. All these factors collectively are anticipated to increase the number of yoga practitioners, which, in turn, will propel the demand for yoga clothing, thereby driving the growth of the global yoga clothing market.

The outbreak of COVID-19 pandemic resulted in increased participation in yoga and other fitness activities. People became more health conscious and started practicing yoga by learning on online platforms. However, the manufacturing plants of apparels were halted during the initial phase of lockdown restrictions and there were significant disruptions in the supply chain. This resulted in certain loss to the yoga clothing industry.

According to the global yoga clothing market analysis, the market is segmented on the basis of product type, end user, and distribution channel. On the basis of product type, the market is segregated into top wear and bottom wear. On the basis of end user, it is classified into men and women. On the basis of distribution channel, the yoga clothing market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce, and others.

On the basis of region, the yoga clothing market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Netherlands, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).

According to the yoga clothing market forecast, on the basis of product type, the top wear segment is expected to be the fastest-growing segment owing to the growing number of yoga practitioners owing to the rising prevalence of obesity among the global population.Upsurge in investment in R&D to enhance characteristics, usability, effectiveness, and comfort of yoga clothing is anticipated to propel the market growth.

Extensive analysis regarding how the COVID-19 outbreak affects the Yoga Clothing Market: https://www.alliedmarketresearch.com/request-for-customization/14563?reqfor=covid

On the basis of the end user, the women segment accounted for 60.9% of the overall market share. The increased awareness among the women regarding the body aesthetics is propelling the women participation in yoga. Further, female celebrities such as Kim Kardashian, Demi Moore, Madonna, Shilpa Shetty, Kareena Kapoor, and BipashaBasuencourages the female population to indulge in yoga activities.

As per the yoga clothing market trends, on the basis of distribution channel, the specialty stores segment accounted for 60.8% in 2020 due to their increased penetration in the developed markets like North America and Europe.

Players operating in the yoga clothing market have used a variety of developmental strategies to expand their market share, exploit the yoga clothing market opportunities, and boost market profitability. The key players profiled in this report include Nike, Puma, Asics, Under Armour, Inc., Adidas, Lululemon Athletica, Manduka, Prana, Hugger Mugger, and Aurorae Yoga, LLC.

Key findings of the study

The yoga clothing market was valued at $33,680.0 million in 2020, and is estimated to reach $70,291.0 million by 2030, growing at a CAGR of 7.8% during the forecast period.
By product type, the bottom wear segment is estimated to witness the fastest growth, registering a CAGR of 8.1% during the forecast period.
In 2020, depending on end user, the women segment was valued at $20,520.7 million, accounting for 60.9% of the global yoga clothing market share.
In 2020, the U.S. was the most prominent market in North America, and is projected to reach $5,855.5 million by 2030, growing at a CAGR of 6.4% during the forecast period.

Interested to Procure The Data? Inquire here at: https://www.alliedmarketresearch.com/purchase-enquiry/14563

David Correa
Allied Analytics LLP
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Goat yoga, originating in Oregon in 2016, involves interacting with live goats during practice, offering stress relief and the benefits of animal-assisted therapy, appealing to beginners and those seeking a lighthearted experience.

Title:

Content: MONROE CITY, Mo — Around thirty people and eighteen goats gathered in front of Sweet Water Distillery last Sunday for an afternoon of yoga. As the instructor guided the group through various poses, the goats mingled with the crowd and hopped on people's backs.

"The goats will climb on you. Is everyone okay with that?" Susan Nowell, owner of Show Me Your GOGA of Hannibal, called into the crowd. Everyone in the group nodded in approval, and for most of them the goats are why they came.

It's called goat yoga, and it's exactly what it sounds like - people doing yoga with goats. It's an activity that has been sweeping the nation.

Heather Utterback, owner of Sweetwater Distillery, said that the event is nothing like she has ever done before. “I’ve never done yoga or had a goat climb on me, but there’s a first time for everything,” she said. “We just wanted to try something different to draw people in.”

John and Marcella Starck, came from Glen Carbon, Illinois, and spent the weekend in Hannibal just to do goat yoga. They discovered Sweet Water Distillery while driving back and forth to Nebraska to see their son in college, and saw the event on Facebook.

“Our son did goat yoga with his freshman class as sort of an introduction to college,” said John. “And we thought, we are going to do that too.”

The event at Sweet Water Distillery was one of the biggest for Show Me Your GOGA. Nowell started her business after she received a picture from her sister who was doing goat yoga on a rooftop in Austin. Nowell had recently acquired goats through her son’s 4-H project, and her sister’s picture sparked an idea.

“One of my coworkers is a yoga instructor and I told her ‘I have goats and you do yoga - we can totally do this!’” Nowell said. “She told me that it would be awesome but I don’t think she knew that I would really do it.”

Nowell now has several yoga instructors who work with her as she travels the region with her goats to various venues. She has been to John Wood Community College in Quincy, The Meadow Campground in New London, and will host upcoming events at Hannibal LaGrange University and Tarripen Farms in Quincy for a Quincy High School Fundraiser - just to name a few.

She also has events at her Hannibal farm through all seasons except winter. Popular events at the farm are birthday parties, bachelorette parties, and hayrides where guests can play with the goats, rabbits, and chickens. They can also ride horses and ponies.

Although the experience is different and fun, there are also medical benefits. to goat yoga, as animal therapy is known to reduce stress and anxiety.

"Time with a goat can be stress reducing just like any other kind of animal therapy," said Nowell.

Leading the group at Sweet Water Distillery was Heather Sommers, who has been a yoga instructor for four years and just started with Show Me Your GOGA about four months ago. She said people who come to goat yoga get a lot out of the experience.

“It’s relaxed but with a little more joy,” she said. “People are just laughing and obviously having such a good time.”

For more information on goat yoga, follow Show Me Your GOGA on Facebook.

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Aerial yoga, developed in the last decade, utilizes silk hammocks to support challenging poses that require upper body and core strength, favored by fitness enthusiasts who enjoy dynamic, full-body workouts.

Title:

Content: Yoga | Want to do Coffee Lin Qianyu 2.0? Which way is right for yourself?
See your own practice.
Author: The Doctor Easy
Published: Updated:
More and more people pay attention to health and exercise in their spare time.
In addition to outdoor sports such as hiking and running, many indoor sports have also emerged, of which yoga is the most popular.
Some simple yoga exercises can also be practiced at home.
In fact, there are many types of yoga, in addition to the usual air yoga, there are detox yoga, gentle yoga, etc., suitable for different people.
This article will introduce a variety of common types of yoga, help readers to choose the right type of yoga according to their physical condition and spiritual needs, and learn how yoga centers can help users training.
In fact, there are many types of yoga, in addition to the usual air yoga, there are also detoxification yoga, gentle yoga, etc., suitable for different people. (Photo: Courtesy of the respondent)
Aerial Yoga and Yoga Wheel Exercises Need Assistive Tools to Improve Urban Pain
Let ’ s introduce two types of yoga that have emerged in recent years and require assistive devices, namely “Aerial Yoga ” and“ Yoga Wheel ”.
When it comes to the most popular type of yoga, it must be Aerial Yoga.
Aerial yoga, also known as “anti-gravity yoga ”, practitioners suspended their bodies through a hanging cloth hammock hanging from the ceiling, allowing the body to maintain balance and stay in mid-air under the influence of gravity. It is suitable for people who want to train core muscles, balance, improve the body ’ s sense of coordination and softness, and enhance hand grip and muscle strength.
Aerial yoga can significantly increase blood circulation, and the practice process will often "burst sweat", which is quite relaxing; among them, the movement of air inversion has a traction effect, which can have a physiological effect on the spine.
The practice of aerial yoga tends to "sweat", which is quite relaxing; it is also suitable for women who want to improve their posture to put out a variety of beautiful positions in the air.
(Photo: Courtesy of the interviewee)
Yoga Wheel is a class of yoga classes conducted on the ground. The yoga wheel is like a hollow wheel, which is used to expand the stretching space, assist the balance of the back bend, and so on.
The use of yoga wheels for posterior curvature allows the spine to get more space for stretching, strengthening the stretching of the chest muscles and waist muscles, thereby increasing lung capacity and enhancing cardiopulmonary function.
The biggest attraction of yoga wheels is the ability to specifically improve shoulder and neck pain, camel back, and waist tightness.
The use of yoga wheels for back bending allows the spine to get more space to stretch, which can specifically improve the shoulder and neck pain, camel back, waist tightening and other problems.
(Photo: Courtesy of the interviewee)
Hatha Yoga focuses on breathing and extends many branches
Hatha Yoga is the oldest and most widely practiced form of yoga. “Hatha ” is Sanskrit, meaning“ power ”.
Hatha Yoga is a combination of breathing, dark thoughts and asanas. The purpose of the practice is to purify the spirit by mastering the body, and ultimately connect to spirituality.
Different body styles can effectively coordinate different parts of the bones and muscles, and help promote blood circulation throughout the body, while breathing can effectively increase lung capacity.
Practice Hatha Yoga with an emphasis on controlling your breathing and focusing on feeling each position without having to obsess over making the perfect posture.
The practitioner calms the mind, calms the mind, and boosts the spirit.
Various types of yoga extended by Hatha Yoga, such as gentle yoga, yin yoga, detoxification yoga, yoga therapy, etc., have more targeted effects.
Practice Hatha Yoga with an emphasis on controlling your breathing and focusing on feeling each position without obsessing over making perfect postures. (Photo: Courtesy of the interviewee)
Various branches of Hatha Yoga, from mind to physiotherapy, suitable for different needs
Gentle Yoga focuses on stretching and breathing, not on extreme flexibility or strength.
Body style includes sitting stretching, standing posture, forward bending and low impact back bending exercises.
For people with zero basics, gentle yoga is the best starting choice.
Yin Yoga, which focuses on meditation and meditation, is a “passive ” practice. The essence is to“ give in ”, learn how to let go of the struggle and allow things to happen naturally, so that the practitioner can calm his mind and gain more powerful mental energy.
Each session lasts about three to five minutes, which is longer than other types of yoga, and assistive devices can be used to support the longer session.
Since there is no standing posture in Yin Yoga, the practice focuses on the pelvis, hip, lower abdomen, spine and other parts, which can enhance the softness of the lower body and promote blood circulation, especially for women and pregnant women.
Yin Yoga focuses on meditation and meditation, and each style lasts about three to five minutes, which is longer than other yoga types.
(Photo: Courtesy of the interviewee)
Detox yoga focuses on systematically stretching and compressing every part of the body.
The body consists of pushing, pulling, twisting, squeezing and stretching.
These actions can stimulate some organs with detoxification function. They help the body to expel toxins and unnecessary substances to achieve detoxification and slimming effects.
Detox yoga focuses on systematically stretching and compressing every part of the body, which can stimulate some organs with detoxification function, helping the body to expel toxins and unnecessary substances to achieve detoxification and slimming effects.
(Photo: Courtesy of the interviewee)
Yoga Physical is the application of yoga practice to treatment, by combining the human meridian and yoga movements, thereby promoting blood circulation, adjusting metabolism, improving the function of body parts, and achieving the purpose of relieving pain.
Depending on the area you want to improve, such as shoulders and neck, pelvis, legs and hips, the posture of each yoga session may vary.
TriAngel Yoga was founded by experienced yoga instructors.
Some of the types of yoga mentioned above can be practiced on their own, but if you want to focus on the types of yoga, you need to have professional guidance. TriAngel Yoga is founded by experienced yoga teachers and has a variety of learning modes, suitable for different levels of practitioners.
Take Aerial Yoga as an example, although there are many challenging styles, but the teacher will gradually guide the beginners, with ease, pleasure, stress reduction, and self-confidence as the focus of the class.
In terms of Hatha Yoga, the classes at TriAngel Yoga will arrange different types of mats to suit different needs, such as strengthening muscles, increasing body coordination, improving poor posture, improving flexibility, improving concentration, reducing stress and relaxation, detoxification, and increasing self-confidence.
With professional guidance, you can avoid injury and learn the correct posture.
For Hatha Yoga, the classes at TriAngel Yoga will be organized according to different types of topics, with different styles of mats to suit different needs. (Photo: freepik)
You may be interested

Beer yoga and pop-culture-themed sessions add social and entertainment elements, attracting young adults interested in fun, novel fitness formats.

Although traditional yoga remains dominant worldwide with steady growth driven by its well-established health benefits and increased youth participation, novelty yoga contributes by expanding access and engagement.

Title:

Content: International Yoga Day: Celebrating the Art and Science of Yoga

Yoga as a practice originated in India over 5,000 years ago. It is rooted in the Indus-Sarasvati civilization, with the earliest references found in the Rig Veda. Thereafter, Patanjali's Yoga Sutras, written around 400 CE, systematized the practice of yoga into eight limbs, forming the basis of modern yoga practice.

First Published Jun 21, 2024, 1:53 PM IST

By - Vineeta Hariharan

(Author is a public policy exponent and a public figure. She is the Vice President of BJP Kerala Mahila Morcha - women’s wing of BJP)

International Yoga Day is celebrated on June 21 each year, a date chosen for its significance as the summer solstice—the longest day of the year in the Northern Hemisphere. This day holds a special place in many cultures due to its astronomical importance, symbolizing light and knowledge. The idea of an International Day of Yoga was first proposed by India’s honourable Prime Minister, Narendra Modi, during his speech at the United Nations General Assembly in 2014 which received overwhelming support, and in December 2014, the United Nations proclaimed June 21 as International Yoga Day.

History and Origin: Yoga as a practice originated in India over 5,000 years ago. It is rooted in the Indus-Sarasvati civilization, with the earliest references found in the Rig Veda.  Thereafter, Patanjali's Yoga Sutras, written around 400 CE, systematized the practice of yoga into eight limbs, forming the basis of modern yoga practice. The practice spread to the West in the late 19th and early 20th centuries, gaining global popularity for its physical, mental, and spiritual benefits.

Different Schools: Through time as Yoga as a practice evolved, several methods came into being through a variety of schools, each with its own unique approach and emphasis. Some of the noteworthy schools are Hatha Yoga, which focuses on physical postures (asanas) and breathing techniques (pranayama) to prepare the body for meditation. Kundalini Yoga, aims to awaken the dormant energy (kundalini) at the base of the spine through meditation, pranayama, and asana; Ashtanga Yoga is a rigorous style of yoga involving a set sequence of postures linked by breath. The Iyengar school of Yoga, emphasizes precise alignment and the use of props to perform asanas correctly, Vinyasa Yoga is a dynamic style that links movement and breath, often referred to as "flow" yoga.

Benefits of Yoga: As is widely recognised Yoga offers numerous benefits for the mind, body, and spirit such as

- Physical Health:  Improving the  flexibility, strength, and balance; enhancing cardiovascular health; aid in weight management.
-Mental Health:  Reduces stress, anxiety, and depression; enhances mental clarity and focus.
- Emotional Well-being: Promotes relaxation, improves mood, and fosters a sense of inner peace.
- Spiritual Growth: Encourages self-awareness, mindfulness, and a deeper connection with oneself and the universe.

Presence of Yoga in India and Worldwide: Yoga has a profound presence in India, where it is deeply embedded in the cultural and spiritual fabric of the nation. It is practiced widely across the country, from urban centers to rural areas. Globally, yoga has found a significant following, with millions of practitioners in the United States, Canada, Europe, and Australia. Notably, the United States has one of the largest yoga communities outside India, with yoga studios and wellness centers thriving across the country.

Steps to Integrate Yoga into School Curricular:Integrating yoga into school curricula can have numerous benefits for students, including improved concentration, reduced stress, and better physical health. Steps to achieve this may include:

1. Curriculum Development: Create age-appropriate yoga programs that align with educational goals.
2. Teacher Training:  Provide specialized training for teachers to effectively deliver yoga instruction.
3. Resource Allocation: Ensure schools have the necessary resources, such as yoga mats and space.
4. Policy Support: Advocate for policies at the educational and governmental levels to support yoga in schools.
5. Community Engagement: Involve parents and the community to foster a supportive environment for yoga education.

Government of India's Efforts to Promote Yoga: While we reflect on Yoga and it's evolution, it is important to recognise that The Government of India under the leadership of Shri Narendra Modi has undertaken several initiatives to promote and to reignite the practice in India and internationally. Some of the key initiatives being

- the setting up of a separate Ministry of AYUSH:  to develop education, research, and propagation of indigenous alternative medicine systems, including yoga.
- Celebrating International Yoga Day on June 21 every year.
- Setting up a Yoga Certification Board:  Provides certification for yoga professionals to ensure quality and standardization.
- Wide Inclusion in Education: Encouraging the inclusion of yoga in school curricula and physical education programs.

"Yoga is the journey of the self, through the self, to the self." - The Bhagavad Gita

Preserving Yoga as an Art and Science: To preserve yoga as both an art and science, it is essential to:

1. Maintain Traditional Practices;  Honour and promote traditional yoga practices while integrating modern scientific research.
2. Encourage Research: Support scientific studies on the benefits and applications of yoga.
3. Foster Education:  Provide comprehensive yoga education that includes philosophy, anatomy, and practical application.
4. Cultural Preservation:  Protect and promote the cultural heritage of yoga through museums, archives, and cultural events.
5. Global Collaboration: Engage in international collaboration to share knowledge and best practices.

Conclusion: International Yoga Day serves as a global platform to celebrate the ancient practice of yoga and its numerous benefits. As yoga continues to gain popularity worldwide, it is crucial to preserve its traditional roots while embracing modern advancements. Through collaborative efforts, yoga can be integrated into educational systems, promoted by governments, and cherished as a valuable art and science that enhances the well-being of individuals and societies.

"The body is your temple. Keep it pure and clean for the soul to reside in." - B.K.S. Iyengar

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Studios often integrate these formats alongside classical styles, offering flexible memberships and programs that appeal to varied demographics.

Title:

Content: Skip to main content

How to be good at yoga

More people than ever are learning how to be good at yoga, especially since the pandemic made working out at home a priority for millions during lockdown. Named by the American College of Sports Medicine as one of the top 20 worldwide fitness trends for 2021, yoga is a consistently popular and effective way to exercise. The benefits of yoga are truly remarkable, and it is widely accepted that yoga can help you lose weight, build muscle and even fix your posture

Here, we take a look at some of the key things you need to get started, dispel common yoga myths such as that you have to be super flexible to be good at yoga, and explain how and why it’s so beneficial for your core.

Once you're ready to start practicing, make sure you read through our round-up of the best yoga mats, where we rank popular yoga mats such as the Sweaty Betty Super Grip Yoga Mat and Lululemon 5mm Yoga Mat

How to be good at yoga

From Ashtanga to Bikram and Hatha yoga, there are many different types of yoga out there—each with their own benefits.

But if you’re new to this form of exercise, you might be wondering how to be good at yoga?

The first thing to do is find a class!

Most gyms and fitness centers will have yoga sessions on their timetables or you could look at attending a class at a more specialized yoga studio. Here you may find a wider choice of sessions, instructors and different types of yoga available.

The key, according to TV sports presenter and qualified yoga teacher Alexandra Legouix, is to look for a class which is suitable for beginners.

Attending an entry level class will help you get comfortable with the basics without the pressure of trying to keep up with more experienced participants or feeling intimidated by more advanced poses. If you prefer working out at home, you could also find an online yoga tutorial or use a DVD as your guide.

Yoga blocks are also good for beginners to provide support and help you work at your own level or you could try a chair yoga class for a more gentle introduction.

As Alexandra points out, you should check out the credentials of the person teaching you, as “If you are following a DVD or online class, it’s very important you choose one that is being taught by an accredited practitioner, as you are not getting the hands-on guidance which you would get in a class.”

Regular practice can lead to improvement, so it’s a good idea to commit to a few sessions per week.

Alexandra recommends three times a week "as a good way of getting into a routine, that also gives you time for rest days."

But she believes people shouldn’t feel obligated or pressured to attend a certain number of sessions.

Instead your yoga practice should fit into your lifestyle and alongside any other fitness activities you’re participating in.

And if you’re struggling for time, a quick 10-15 minute stretching or meditation session can be a great start to the day.

Do you have to be flexible to be good at yoga?

While the thought of yoga can conjure up images of super-flexible people in poses which may seem impossible, it’s encouraging to hear from the experts like Alexandra that you don’t have to be super bendy to enjoy the practice.

"You don’t have to be flexible to be good at yoga—that’s such a common myth. I never encourage people straightaway to try and touch the floor with their legs straight."

Alexandra advises building up gradually and easing your way into poses; increasing blood flow and warming up your muscles makes you more comfortable in the poses and increases flexibility.

How can yoga help your core?

Yoga is very core-focused—if you don’t control your core, you won’t be able to balance correctly or stay in position.

Yoga and breathwork teacher Laura Pearce said: "There are quite a few aspects of most yoga practices that help to improve core strength.

"There is the obvious balance work that wakes up proprioceptors and helps strengthen the neurological connections that help us 'access our core' and there are the big abdominal moves in dynamic practices, namely the high-low plank combo of the Chaturanga Vinyasa sequence.

"There are also lots of intense oblique activating poses, such as side plank, half-moon, where you're facing sideways with one arm and leg lifted high, the other limbs touching the floor, and let's not forget the backbend work we do in yoga, which strengthens the lower back and glutes."

For serious core strengthening, Laura recommended Forrest Yoga who use an opening sequence of sit-ups, as well as most Power, Rocket, Ashtanga or other very dynamic practices.

As well as physical poses, the breathwork involved in yoga is also good for strengthening the core.

She added: "What a lot of people don't realise is that the diaphragm is one of our biggest and most important core muscles. The diaphragm stabilises the spine and connects to so many important deep set muscles, such as your Psoas.

“In most yoga practices, breathwork is a big portion of what we do. We work with cultivating a strong, mobile diaphragm through breathing and also literally engaging the diaphragms of the body in Uddiyana and Mula Bandha aka 'tummy and root lock'. These practices are tough, and take a long time to cultivate, but have a profound effect on our deep, deep core."

Experts acknowledge that novelty yoga sustains interest and enhances business diversity without displacing foundational yoga practices.

Title:

Content: Tuesday, Aug 09, 2022
Outlook for Brands

The Inspiring Tale Of An Emerging Yoga Practitioner And Fitness Enthusiast Manish

Manish apart from being a fitness freak is also a Yoga Practitioner who aims to connect more and more people with the ancient Indian practice of Yoga to help them lead a healthy life.

The world, with the outbreak of the Covid-19 Pandemic, has realised the importance of being fit and leading a healthy lifestyle. The last two years have been a tough phase for people across the globe as they were confined to their homes due to lockdown and other restrictions in place. With Gyms and fitness centers shut, people had no options other than Yoga to keep themselves in shape. Yoga, an ancient Indian tradition that is now practiced across the globe, is not just good for a healthy mind and body but also beneficial for a robust economy. Unlike the previous time, Yoga is emerging as a new career option among the youth and people have started taking the ancient practice seriously. According to a report, the Yoga Industry was valued at $87,926 million in 2017 and is projected to reach a whopping $15,811 million by 2025, growing at a CAGR of 11.7 percent from 2018 to 2025. This has resulted in youth taking up the profession of Yoga Practitioner as their career choice. One such notable person who is a fitness enthusiast and an emerging Yoga Practitioner is Manish.

Manish apart from being a fitness freak is also a Yoga Practitioner who aims to connect more and more people with the ancient Indian practice of Yoga to help them lead a healthy life. Manish, since his childhood days, was very much into fitness as he used to admire bodybuilders and models. Taking his passion seriously, he started working towards the goal of attaining a healthy & fit body and he enrolled himself into Gym in 2013. Following a strict diet, sweating rigorously in Gyms for hours, and meditating helped him achieve the body that he desired. Having done his Bachelors in Management in 2016 from the prestigious Lovely Professional University (LPU), he is pursuing his Masters in Yoga from Uttarakhand Sanskrit University, following his passion with utmost sincerity.

The young fitness freak entered the realm of professional fitness in 2017 and has done a lot of extensive fitness studies. It is often said that “Hard Work never goes in vain” and the same was in the case of Manish. He was honoured with the prestigious title of ‘Perfect Body’ for the Year 2020-21 at the biggest male pageant of India - Rubaru Mr. India, culminated in Goa on April 8, 2021. Since then, he never had to look back and is slowly becoming an emerging name in the realm of fitness. Manish, with his sheer determination, hard work, and passion has carved a niche around himself and is currently working as a freelancer and Yoga Practitioner. As of now, Manish has successfully mentored numerous young students and has made numerous people connect with the ancient practice of Yoga.

Talking more about his journey and the importance of Yoga, Manish stated, “I always had a passion for fitness since my young days, I sincerely believe that a healthy mind is incomplete with a healthy body and catering to the same, I decided to pursue my career in the realm of Fitness and Yoga. Unlike the general perception, a fit body is not just about hitting the Gym and sweating for hours but it is also about getting proper sleep, following a balanced diet, meditating and practicing Yoga. With the United Nations (UN) officially recognizing June 21 as International Yoga Day, it is indeed a great victory for India where the practice of Yoga originated. I am glad that more and more people have started to realise the importance of Yoga and it is indeed a positive sign that youth today are pursuing their career as a Yoga Practitioner.”

With an aim to open a multidisciplinary fitness and Yoga brand, Manish is working toward making the world a healthier and happier place. Through his franchise that he envisions opening up both in India and abroad, he not only aims to connect more people with Yoga but to also provide a credible platform for Yoga Practitioners to showcase their skills and make a name for themselves.

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Research affirms yoga’s broad physical and psychological benefits, including improved flexibility, strength, balance, posture, stress reduction, anxiety relief, and emotional regulation.

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Content: For self and society: International Yoga Day, 2024

This year marks an important milestone as we celebrate the 10th edition of International Yoga Day in Ghana and worldwide.

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Yoga has become a global movement promoting health and well-being.

In Ghana, a series of events were organised by the High Commission of India this month in collaboration with Yoga centres and local authorities in different parts of the country, including Ho, Kumasi and Tamale, besides Accra.

These events witnessed active involvement of diverse sections of society in public places, schools, universities and rehabilitation centres, aimed at spreading awareness of the multifaceted benefits of Yoga.

The High Commission of India celebrated the signature event in Accra on the lawns of Osu Castle on June 22, 2024, with the participation of political dignitaries, members of diplomatic corps, UN staff and Yoga enthusiasts from various walks of life.

Yoga, a timeless treasure from ancient Indian culture, is a unique practice that goes beyond physical exercise.

It offers a path to discovering the true essence of life. The term ‘Yoga’ is derived from the Sanskrit root ‘Yuj,’ which means ‘to join’ or ‘to yoke’ or ‘to unite.’ It symbolises the union of individual consciousness with universal consciousness, signifying a perfect balance between the mind and body, man and nature.

Practice

The practice of Yoga transcends geographical boundaries, making it a universal heritage of humanity.  Recognising Yoga’s global appeal, the United Nations General Assembly adopted a resolution by consensus on December 11, 2014, at India’s initiative, declaring June 21 as the International Day of Yoga.

The theme for International Day of Yoga celebration this year was ‘Yoga for Self and Society.’ For society at large, Yoga brings harmony among communities and nature, thereby creating an interconnected tapestry of well-being for individuals around the world.

It serves as a bridge between individuals and society. The practice of Yoga is not only limited to asanas (physical postures), which are the most popular - but also includes pranayama (breathing) and dhyana (meditation).

By integrating these three aspects, Yoga harmonises the body, mind, and spirit. Asanas are a preparatory process that helps the body sustain higher energy levels.

The process begins with the body, then the breath, the mind and the inner self. Yoga cultivates inner peace, clarity of thought and resilience, creating a solid foundation for well-being.

The therapeutic benefits of Yoga extend to reducing stress, improving cardiovascular health, boosting immunity and fostering mental well-being.

Ayurveda

Complementing Yoga is Ayurveda, the world’s oldest healing system. The emphasis of Ayurveda on holistic health, disease prevention, and individualised treatments resonates deeply with a global audience. Ayurveda’s personalised approach to wellness has gained international recognition.

Towards harnessing its full potential, a dedicated Ministry of AYUSH was set up in India in 2014 with a vision of reviving the profound knowledge of our ancient systems of medicine and ensuring their optimal development and holistic health care.

The Ministry of AYUSH has also entered into an Agreement with the World Health Organisation (WHO) to support the integration of evidence-based Traditional and Complementary Medicine in national health systems, biodiversity conservation, and the sustainability of medicinal plants.

There are good prospects for cooperation between India and Ghana in areas of complementary medicine, and we are exploring ways to strengthen this partnership.

Health

In today’s fast-paced world, where stress, sedentary lifestyles, and the relentless pursuit of quick fixes dominate our well-being, we must realise that our health is not a commodity.
Health is priceless, and there is a pressing need for comprehensive well-being. A growing trend is visible toward back-to-basics, mindfulness, and a sustainable way of life.

The Indian heritage of Yoga and Ayurveda hold the key to unlocking a healthier and more balanced world.

Prime Minister Modi has poignantly said, “India would contribute to this healthy trend with new ideas, some rooted in traditional knowledge, and others in 21st-century innovation, as a Vishwabandhu, a friend to the world, for greater global good”.

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It is heartening to see that people in Ghana are increasingly embracing Yoga.

The writer is High Commissioner of India to Ghana.

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Clinical studies show yoga’s efficacy in managing chronic pain and enhancing mental health across populations such as teens and pregnant women.

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Content: Skip to main content

The Boston Globe’s weekly Ocean State Innovators column features a Q&A with Rhode Island innovators who are starting new businesses and nonprofits, conducting groundbreaking research, and reshaping the state’s economy. Send tips and suggestions to reporter Alexa Gagosz at alexa.gagosz@globe.com.

Researchers at Butler Hospital recently conducted a study of how group yoga programs could help teens who had elevated levels of stress and who are depressed.

Dr. Lisa Uebelacker is a clinical psychologist at Butler Hospital and Brown University was the lead on the study. It’s not the first time she’s researched the impact hatha yoga can have on people suffering from depression or chronic pain.

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In various ongoing and completed clinical trials, Uebelacker has focused on people with a partial response to antidepressant treatments, people with chronic pain enrolled in medication-assisted treatment for opioid disorder, people in prison, and pregnant depressed women.

Q: What is the study about?

Uebelacker: We are piloting a group of teens that had elevated levels of depression or stress and comparing the yoga program to a group cognitive behavioral therapy treatment, which is an evidence-based treatment for depression. With the pilot study, we’re really looking at, can we do this? Are kids interested? Will they come to class and how can we make the classes accessible for them?

We took the feedback from the pilot to prepare to be able to do a larger-scale study where we want to ultimately compare a yoga class to a group CBT and whether they both are helpful for teens with depression, whether the yoga is not inferior to the group CBT, and then that will allow us to look at for whom will a yoga class be better or for whom will a group CBT be better?

(The pilot study was funded by the National Center for Complementary and Integrative Health at the National Institutes of Health; Dr. Shirley Yen was the director of the study)

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Q: Why yoga?

Uebelacker: Yoga really incorporates aspects of medication, of breath awareness and breath control, as well as movement. What I also really like about yoga is that for both adults and kids with depression, if you think about medication, it may be hard for some people to start a sitting-meditation practice. They are just sitting there with all of these negative thoughts constantly. In yoga, though, it incorporates all of those things that you need: focusing on their breathing, focusing on their movement, it teaches mindfulness but in the context where it might be easier to access for some people with depression.

Plus, if you think about people who are depressed, who are sort of lethargic, it really helps to get them to move in gentle ways.

Q: And when you say “elevated levels of depression,” what does that mean?

Uebelacker: It varies quite a bit. Some of the teens in our program absolutely did have individual therapy that they were engaged in, have a psychiatrist, and might be receiving some kind of medication.

Q: When did this program begin and how many participants did you have?

Uebelacker: It was a three-year study that we’re just at the tail-end of now. In the beginning, we did focus groups with teens and parents. We looked at their needs and ideas about how yoga for teens and stress might look like. Then we enrolled 11 kids in the yoga program.

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In our third phase, we randomly assigned more than 40 kids in either the yoga program or the group CBT program.

Q: How did COVID-19 impact the program?

Uebelacker: Partway through the study, COVID-19 hit and we had to transition everything from in-person to online. But, the silver-lining was that all the kids continued to attend, so they clearly liked it. If kids and parents don’t think something is working for them or they don’t like it, they just won’t return and waste their time. So it seems like the program has been acceptable to these teens, and even doing it online.

Q: The study is nearly over. What have you found so far?

Uebelacker: Many of the teens have said they found it relaxing and helped them get through the stresses of everyday life, especially during the last year. Now they can go to school and if there’s a stressful moment where their heart starts beating hard, they have techniques that they can use (like breathing exercises) to cope in the moment. And that’s exactly what they are reporting to us.

Q: You’ve looked at how yoga has helped other populations as well. What do you see with that data?

Uebelacker: I’m currently wrapping up a study that looks at how health education and yoga compare for depressed, pregnant women. We don’t have results yet, but there’s also preliminary data that shows that yoga can help with chronic pain that could help people with opioid use disorders who were prescribed medication to help with their pain. We want to give them an alternative. So we’re getting read to start a study in both Providence and in Boston of yoga for chronic pain in that population.

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Alexa Gagosz can be reached at alexa.gagosz@globe.com. Follow her on Twitter @alexagagosz.

In children, yoga promotes cognitive skills, self-esteem, and social functioning.

Title:

Content: Why adapting Yoga from early childhood is important?

The 8th International Yoga Day serves to once again remind us of the myriad benefits of yoga, including its positive impact on relieving mental stress; maintaining flexibility; improving stamina; and enhancing muscular strength.

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Why adapting Yoga from early childhood is important?

Yoga is today a truly global phenomenon practiced everywhere, from schools in small towns in India, to upscale studios in tony urban neighbourhoods across the world. But let us begin with the origins of this ancient discipline, which dates back to thousands of years ago in India.

The word 'Yoga' is derived from the Sanskrit word 'Yuj’, meaning ‘to join’, or ‘to yoke’, or ‘to unite’. Yogic motives and figures performing yoga found in seals and fossil remains from the Indus Valley Civilisation suggest the prevalence of yoga during the time. A technique for inner well-being, anyone who practices yoga can reap its benefits.

Yoga is today universally acknowledged as a holistic discipline focused on achieving harmony between mind and body. In 2014, the Honourable Prime Minister Shri Narendra Modi proposed the concept of International Yoga Day in the United Nations General Assembly (UNGA). Since then, 21st June has been celebrated each year as 'International Yoga Day'.

The 8th International Yoga Day serves to once again remind us of the myriad benefits of yoga, including its positive impact on relieving mental stress; maintaining flexibility; improving stamina; and enhancing muscular strength.

Drawing inspiration from how the world adopted yoga to stay healthy and fight social isolation during the pandemic, the United Nations has declared ‘Yoga for Humanity’ as the theme for this year's International Day of Yoga.

This is also a good time to remind ourselves of the benefits of integrating yoga in schools and the importance of beginning early.

LEARNING AND ADAPTING YOGA FROM EARLY CHILDHOOD

Pre-primary level school students learn principally by listening, observing, playing, creating, exploring and doing things together. It is in this phase of life that each child develops a strong foundation of key skills related to languages and numbers.

At the same time, and equally importantly, s/he also begins to develop cognitive, motor and socio-emotional skills, along with an awareness of the immediate surrounding environment.

IMPACT OF YOGA ON KIDS, DEVELOPS SKILLS BALANCES MENTAL WELLBEING:

Research has established that when introduced at this stage, yoga and other forms of physical education help develop fine and gross motor skills, improve focus and retain flexibility. Moreover, yoga can improve memory and self-esteem, and can even reduce anxiety and stress in children.

And yet, even as adult populations the world over are increasingly adopting yoga as a means to achieve balance and health in life, the effectiveness of yoga as a mindful approach to help children learn, develop and live harmoniously with others is often not well understood.

The fact is that we are living in an increasingly complex and demanding world. Children also deal with stress and anxiety, but are often unable to express themselves. This is where yoga can help.

Improving concentration - Simple deep breathing exercises and yoga help children build a healthy mind, stay calm and improve concentration.

Boosting confidence - Yoga is non-competitive, and emphasizes process and ‘whole child’ confidence-building.

Building self-awareness - Yoga asanas help kids understand how different body parts work in sync with the breath; this helps them be aware of, respect and prioritise taking care of their bodies.

Strengthening immunity - The initial years in every individual’s life are the building blocks to a healthy future. Yoga is a natural booster which helps build the body’s immunity during these early years.

Yoga is thus a very important aspect of education, especially during the formative years. When incorporated as part of a school curriculum that is integrated, theme-based, studentcentric and multimodal, it can help each child reach her fullest potential.

Practitioners emphasize that safe, mindful progression and proper instruction are critical regardless of style to avoid injury and maximize benefits.

Novelty yoga, while often more physically or socially engaging, maintains core elements of breath control and body awareness.