LiveJournal was created by Brad Fitzpatrick initially as a personal journaling application.

He transformed this tool into a website around the late 1990s and early 2000s, allowing others to create their own journals.

At its peak, around early 2005, LiveJournal had more than 2.5 million active accounts, highlighting its widespread popularity among online diarists.

Unlike many early blogging platforms, LiveJournal combined blogging with social networking features, which helped it stand out during the early days of social media development .

What made LiveJournal unique was its interactive approach.

Users could publish their personal posts while also engaging directly with others through comments.

LiveJournal supported user "friends lists," which allowed people to curate whose updates they followed in a central "friends feed."

Another distinctive feature was the "communities" function, enabling users to collectively blog within themed groups.

Privacy controls were also more advanced than typical blogging sites at the time, offering users options to restrict who could read or comment on their posts.

This created a more intimate, interactive environment, unlike standard blogs where content was often public and communication primarily one-way .

The rise of LiveJournal occurred alongside early social networking platforms like SixDegrees, Friendster, and Myspace, but it was one of the first to blend social networking tightly with blogging.

This hybrid model attracted users seeking both self-expression and social connection online .

LiveJournal's decline in the English-speaking world happened after changes in ownership and the rapid growth of new social media like Facebook and Twitter.

Unlike newer platforms that continuously innovated, LiveJournal did not upgrade or expand its services significantly to keep pace.

Users gradually migrated to platforms offering more dynamic social experiences.

These issues further limited its accessibility and appeal .

LiveJournal was created by Brad Fitzpatrick initially as a personal journaling application.

Title:

Content: LiveJournal is back in Kazakhstan
519
Anna VLADIMIROVA
Access to the "Live Journal" was restored after the administration of the LiveJournal blog platform executed the decisions of the judicial authorities of Kazakhstan on the removal of illegal materials posted on the resource.
Representatives of LiveJournal reported on the removal from the blogging platform of materials containing signs of propaganda of terrorism and religious extremism, public calls to commit acts of terrorism and the manufacture of explosive devices.
Earlier, the Saryarka court of Astana issued a decision to close access to the “Live Journal ” from August 20, 2011 due to the distribution of these materials.
As a result, the Committee of Communications, Informatization and Information of the Ministry of Investment and Development of the Republic of Kazakhstan decided to resume access to the resource on the territory of Kazakhstan from November 11 this year.
LiveJournal also plans to open a representative office in Kazakhstan and develop the Kazakhstan segment of the blogging platform.
For reference: “Live Journal ” is a blogging platform for keeping online diaries (blogs).
Provides the ability to publish your own and comment on other people ’ s records, conduct collective blogs (“communities ”), add other users to friends and follow their records in the“ friends feed ”.
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He transformed this tool into a website around the late 1990s and early 2000s, allowing others to create their own journals.

Title:

Content: Regulators Seem to Think That Facebook Is the Internet

That’s a problem.

In 1997, SixDegrees.com was the first real attempt at social networking, creating a space where users could upload their information and list their friends. The site peaked at approximately 3.5 million users before it shut down in 1999.

Since then, a series of social networking business models have emerged, each time offering more advanced tools for user interaction. LiveJournal, a site for keeping up with school friends, combined blogging and social networking features inspired by the WELL; Friendster was a social network that allowed for increased interaction and control by users; Myspace had open membership and gave users the freedom to customize their pages. In 2005, it—and its 25 million user base—was sold to News Corp. But within three years, Myspace had been surpassed by Facebook, which launched in 2004 for college students and opened to everyone in 2006.

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As that history shows, in the early days of the internet, disruption was profound and constant: New companies emerged in music, video, e-commerce, publishing, and telephony on an almost yearly basis. The internet appeared to be a space where competition could thrive.

Not anymore.

Today, disruption happens in much smaller ways. The examples are getting fewer because economies of scale have concentrated innovation in the hands of a few players.

More often, disruption comes from regulation—for better or, often, for worse. Current regulation attempts focus on the actions and behavior of some actors—chiefly Facebook—while creating unintended consequences for the internet, particularly fragmentation, or the splintering of the global internet into one that more closely hews territorial borders.

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It’s understandable that both the public and regulators might think that regulating “the internet” means focusing on the biggest players. Much of it has to do with the fact that users are often exposed to various types of illegal behavior and content through some of the most popular services that exist on the internet. Fix misinformation, or extremism, or ideological silos, or security on Facebook, the thinking goes, and you’ve fixed it on the internet as a whole.

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But this is an unhelpful and misguided narrative. First, the internet is not a monolith, so treating it as if it is simply will not work. Second, many of the issues regulators are trying to address are not internet problems; they are societal. Terrorism, child abuse, and mis- and disinformation are not an offspring of the internet; they existed before the internet, and they will continue to exist after it as they are ingrained in human societies. Yet, they are treated as if they are exclusively internet problems. Third, and most importantly, regulators should stop thinking of the internet as Facebook and treating it as such. In the internet regulatory landscape, there is a mixed bag of different issues, and Facebook’s involvement in all of them, direct or indirect, adds to the current complexity. Content moderation, privacy, intermediary liability, competition, encryption—these are all broader issues related to the internet, not just Facebook. Yet, the pattern that has emerged is to treat them as Facebook issues. What this means is that, instead of focusing on trying to address them in ways appropriate for the entire internet ecosystem, they are addressed through the Facebook lens. This has been quite accurately characterized as the “Facebook Derangement Syndrome.”

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The global regulatory agenda is replete with such examples. In the United Kingdom, the Online Safety legislation wants to ban end-to-end encryption because of Facebook’s plan to introduce it as a default setting in its Messenger service. On the other side of the Commonwealth, Australia recently introduced a media bargaining code mainly targeting Facebook. Facebook famously “left” the country before renegotiating a new agreement. Similarly, in what seems to be a coordinated effort, Canada has vowed to work with Australia in an attempt to impose regulatory restrictions on Facebook.

And this trend is not limited to the Commonwealth.

India’s new intermediary guidelines aim at tightening a regulatory grip on Facebook and its partner company WhatsApp while Brazil’s fake news bill, which got approved by the Senate, is focusing on content moderation on Facebook and traceability on WhatsApp. In France, there have been conversations about the introduction of “new rules” for Facebook, while Germany’s Network Enforcement Law—NetzDG—was drafted with the primary focus of taming Facebook. Finally, in the United States, the Trump administration issued an unsuccessful executive order that aimed to regulate Facebook for bias.

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This approach of limiting regulation to Facebook is not entirely unusual. It reflects the principal-agent conundrum that, over the years, has allowed companies like Facebook to  propose policies and deploy tools that can have an impact on the way regulation gets to be enforced. The principal-agent problem is predominantly characterized by conflict of interest and moral hazards. Due to information asymmetries, the agent holds the bargaining power, and this creates a few unknowns: The principal is in no position to know the information the agent holds. Even when she does, she cannot be certain that the agent is acting to her best interest. So, the principal ends up focusing squarely on the agent, disregarding any peripheral issues that might be significant.

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The principal-agent problem may help explain why governments appear ready to introduce regulation targeting Facebook; however, it does not help explain why, in the process of doing so, the main loser is the internet and its users.

Over the past couple of years, Facebook has said, “We support regulation,” and “we want updated internet regulations to set clear guidelines for addressing today’s toughest challenges.” This statement would be significant if it did not come across as self-serving. At this stage, regulation is inescapable and Facebook knows it—as does the rest of big tech. In an effort to adapt to this new reality, companies often take advantage of their dominant position to drive regulatory processes, often at the expense of regulation itself.

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In this context, the question we should be asking is not whether regulation is appropriate, but what are the real implications of regulating in such a manner? There is already an argument that focusing on a few, big players has an impact on the health of innovation and the ability of newcomers to compete. And, then, there is the internet. The internet’s global reach is one of its main strengths. It is a feature, not a bug. Among other things, it allows the maintenance of supply chains all over the world; it allows people to communicate; it lowers costs; and it makes information sharing easier, all the while helping to address societal issues like poverty or climate change.

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To this end, the attempt to regulate based on one—or a handful—of companies can jeopardize this very important goal of the internet. It can create fragmentation, in the sense of not allowing data to flow across borders or networks to interconnect, and this can be very real and have a very big impact. It can impose limits on the way information and data gets to be shared and the way networks may interoperate. These are significant trade-offs, and they must be part of any regulation’s process.

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So where do we go from here?

For sure, the answer cannot be to stop regulating. We must accept, however, that the current approach often generates unintended consequences that only superficially affect those who must be regulated.

In this light, a possible way forward is to experiment with regulation. Experimental regulation is a relatively underused approach, yet it is flexible enough to accommodate dynamic markets, like the internet. Originally associated with the work of John Dewey, this idea is premised on the fact that, in policymaking, the way we approach theories and strategies of justice depends on “the experience of their pursuit; it is these changes that then allow us to consider how best to achieve our objectives.” The advantage of this thinking is that it considers unintended consequences as an opportunity to better define appropriate regulatory frameworks and how to achieve the desired goals.

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Internet regulation does not experiment enough, and when it does, it appears to have the wrong focus. In Australia, for instance, the effort to ensure robust journalism in an age of disinformation in social media platforms led to a “link tax” that undermines the architecture, history, and economics of the internet. This is partly due to the role big tech companies play in the regulatory process. One of the immediate things one can observe with internet regulation is the process some actors deploy: In the beginning, they operate in favor of sustaining existing policies and bureaucracies. The thinking is that longevity brings legitimacy, and as a result, the policy becomes its own cause. Once this strategy is embedded in process, these powerful forces move toward pushing their own regulatory agenda.

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It is for this reason that there is a certain appeal toward flexible regulatory systems that allow different units to experiment with different approaches and make room for assessments that separate the relevant from the nonrelevant and preexisting rules. Although experimentation neither offers a drastic approach nor aims to replace traditional routes of regulation, it can limit the risks of politicization, as politics become more context focused.

One of the first things we need is an internet impact assessment that looks at the different parts of the internet’s infrastructure and the effect that regulation may have. It is no longer just about regulating a few actors. It is about protecting the global infrastructure that we all depend on daily.

The internet has a Facebook problem, but the internet is not Facebook.

This article represents the views of the author and not those of his employer, the Internet Society. Facebook is an organization member of the Internet Society.

Future Tense is a partnership of Slate, New America, and Arizona State University that examines emerging technologies, public policy, and society.

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At its peak, around early 2005, LiveJournal had more than 2.5 million active accounts, highlighting its widespread popularity among online diarists.

Unlike many early blogging platforms, LiveJournal combined blogging with social networking features, which helped it stand out during the early days of social media development .

What made LiveJournal unique was its interactive approach.

Users could publish their personal posts while also engaging directly with others through comments.

LiveJournal supported user "friends lists," which allowed people to curate whose updates they followed in a central "friends feed."

Another distinctive feature was the "communities" function, enabling users to collectively blog within themed groups.

Privacy controls were also more advanced than typical blogging sites at the time, offering users options to restrict who could read or comment on their posts.

Title:

Content: Skip to content
The famous WhatsApp application, the most famous among instant messaging applications, has launched a number of wonderful and important features over the past week, where the application added a wonderful and very important new feature in group calls, as this feature allows the ability to mute the voice of group calls.
Sound, which is known as mute some users during calls, is one of the great features demanded by many users of the application, as this new feature provides high-quality sound to all users of the room in the application, and some consider it a qualitative transfer and a good addition to the application during the current stage.
WhatsApp and User Mute Feature
For his part, pointed out the site “The Verge ” specialized in technical news, that this feature added by the application instant chat allows the user to mute the voice of another user if he is with you in the same chat room, which leads to not allowing the user to hear the echo frequency of users in the same room, which ultimately provides high sound quality, making it a strong competitor to all instant messaging applications specialized in messaging.
The instant chat application was keen to provide many features during the last stage, besides this feature the user can send messages to other users during the call without sending them to all users, where a notification will appear in the case of a new user joining the call., It is stated that the application allows to perform up to 32 users in voice calls and video calls with up to 8 users on the application.
It should be noted that this wonderful feature added by the instant chat application is different from other chat applications such as Zoom or Microsoft Teams, which allows the host to mute users, where the user in the WhatsApp application can mute any user during the call. The application has introduced a number of new features to increase privacy and user access to more control settings such as “Last Seen ”, which can see your profile, in addition to many other great features. Users are happy.

This created a more intimate, interactive environment, unlike standard blogs where content was often public and communication primarily one-way .

The rise of LiveJournal occurred alongside early social networking platforms like SixDegrees, Friendster, and Myspace, but it was one of the first to blend social networking tightly with blogging.

This hybrid model attracted users seeking both self-expression and social connection online .

Title:

Content: X Stops Posting Feature for Specific Audience
The popular social media platform called the Circles feature, making users disappointed and wondering about the future of private posts.
The Circles feature allowed users to post posts exclusively with a specific audience, and the feature provided an intimate social networking experience similar to the stories of “close friends ” in Instagram.
The feature allowed users to publish private details with specific audiences of friends instead of publishing them to all followers, although glitches in the feature and inconsistent performance led to its demise.
The feature faced glitches that hurt its effectiveness, despite its overall functionality, as users reported early in February that Circles ’ tweets reached unintended audiences.
These errors reappeared in April, and X, then known as Twitter, apologized in May for the error, marking a rare moment of transparency for the company.
Contradictions continued with the sporadic appearance of the green banner pointing to the Circles post, and the posts often did not look like Circles posts even when the tweets were private, because the green banner only appeared at some time.
One X user lamented the loss of the feature, posting an exclusive post with skater Tony Hawk, thanks to the ability to add non-followers to Circles tweets without their consent.
This highlighted the unique capabilities of the feature, even amid its drawbacks, where you can add people who don ’ t follow you to the tweet, without being able to remove themselves.
While some users have expressed concern that private posts may become public, after the feature no longer exists.
There are currently no reports of private posts going public, although caution is necessary given X ’ s history of unexpected errors.
It is not clear why X stopped the feature, which may return as a paid feature, such as TweetDeck, now called X Pro, although users may feel annoyed if they have to pay money to restore the features they used to get for free.
The deactivation of the feature marks the end of a short era in which users were able to post ideas exclusively with specific friends.
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LiveJournal's decline in the English-speaking world happened after changes in ownership and the rapid growth of new social media like Facebook and Twitter.

Unlike newer platforms that continuously innovated, LiveJournal did not upgrade or expand its services significantly to keep pace.

Title:

Content: Little Red Book Fights Fake Grass For Whom?
Font Size:
Source: Science and Technology Board Daily
Author: Zhang Yangyang, Hu Jiaming
Recently, four announcement platforms and MCN institutions, such as micro-media announcements, Chengbao and Nanjing mussels, were sued by the well-known consumer experience sharing platform Little Red Book.
Xiaohongshu said that these institutions are engaged in the business of "writing and sending" false planting notes, helping merchants and bloggers to carry out false promotion, causing great harm to the platform content ecology and platform reputation, and seriously damaging the legitimate rights and interests of users.
The small red book requires the above institutions to immediately stop the false promotion of the small red book and other acts, and compensate the small red book economic losses of 10 million yuan (RMB, the same below, 2.12 million Singapore dollars), the compensation will be used for the platform false grass management.
The "Science and Technology Board Daily" learned in the investigation that the governance of the "false grass planting" behavior of the small red book had begun several years ago, but the brand false promotion behavior issued by users under the control of institutions and institutions has been repeatedly prohibited, and even intensified.
The small red book does not hesitate to hammer the "false grass" in the way of high legal proceedings, the core is to maintain the bottom line of "users' trust in the platform".
At the same time, it also highlights the traffic game between enterprise brands, promotion agencies and network platforms in the era of stock after the peak of traditional e-commerce traffic.
Posts Tagged ‘ 50-100 ’
Reporters learned in the investigation, "writing on behalf of the hair" of the black ash production link is usually: brand or third-party intermediaries to undertake the needs of the brand, through the "red notice", "micro-media notice", "tomato notice" and other behalf of the third party to receive an intermediary platform, with physical goods / services or cash ranging from 0-1000 yuan, a large number of paid recruitment, in the small red book, And...
"Notice platform and MCN institutions billing operation is generally like this: after the brand side gives promotion needs, these institutions through various channels to issue tasks, 50 yuan or 100 yuan a price, with the vegetarian users to replace a note or comment on the small red book or public comments." What content is covered and what kind of pictures are prepared in advance by the institution.
“After we received the order, we will be pulled into the group of this brand, in the group to communicate how to send this. ” Xiao Wang said, after the issuance, the promotion agency generally stipulates that no deletion is allowed within seven days, but also the release of the recycling results to the brand, after the brand acceptance, the posted users will receive money.
The reporter test of "Science and Technology Board Daily" found that there are various small red book announcement channels in QQ, WeChat and other platforms, and these announcements exist in the form of QQ group, WeChat group, WeChat public number, WeChat small program.
Taking the WeChat applet as an example, the reporter found in a notification applet that there are a large number of brands on the platform to recruit small red book bloggers to share brand information.
In the recruitment information, the brand will make requests for the type of small red book blogger, the number of fans, the delivery time, the posting data, etc. As a reward, the blogger will receive cash ranging from 0 yuan to 1000 yuan, or the physical product of the brand.
Some senior industry insiders told the "Science and Technology Board Daily" reporter, this small red book lawsuit is a blow, to maintain the content of the small red book ecology, just like Taobao at that time hit the brush.
"The community atmosphere is the basic disk of the small red book, the false planting of 'writing on behalf of hair' is actually paying to buy content to rub traffic, and the small red book hopes that users share real experience notes."
False planting of grass not only erodes the small red book's own commercial interests, but also seriously affects the user's' trust 'in the small red book.
Content sharing platforms have no value once they lose user trust, "the person said.
Vegetarian KOC ’ s “Grass Planting Sanctuary ”
For corporate brands, whether it is the e-commerce platform Taobao, Jingdong or the content analysis platform Little Red Book, Zhihu, there is a flow of places, there is a brand promotion demand.
However, it should be noted that the brand side in the small red book and the traditional electricity supplier on the delivery, for the platform there is a fundamental difference - in Taobao or Jingdong platform, similar "grass notes" usually exist in the after-sales evaluation or buyer show, in the shopping decision-making chain is relatively backward.
This has also led to the traditional e-commerce platform's grass content creation is not active, and the interactive atmosphere is not strong enough; and users of Little Red Book usually use Little Red Book to make shopping decisions before purchasing, and its position in the decision-making chain is more forward.
At the same time, because the content creation threshold is low and the traffic distribution mechanism is friendly, the Little Red Book has become the “grass planting mecca ” of the KOC (“ Key Opinion Consumer ”, that is, the key opinion consumer).
Only in terms of product functions, Little Red Book designed a convenient content publishing tool, through filters, labels, stickers and other auxiliary tools to help users to create content, around the image beautification to continuously improve user experience and reduce the UGC threshold, while through the development of content specifications, set specific topics, etc., to guide non-professional users to content production.
In the traffic distribution mechanism, the small red book is based on the intelligent distribution of user labels and content labels, focusing on content and light fans.
In the small red book, as long as the degree of originality and interaction of notes is high enough, there is a chance to get more recommended traffic and exposure, and it is more friendly to creators, especially amateur creators.
In terms of user composition, the Ali Research Institute report shows that more than half of the consumers who buy new domestic brands are "post-95", and the consumption stickiness is relatively high.
And this group and the small red book user portrait highly coincide, the small red book has also become a new sharp domestic brand focus on the target.
A beauty products marketing department employee told the Science and Technology Board reporter that compared to the head and waist KOL (Key Opinion Leader, key opinion leader) "planting notes", usually vegetarian KOC "planting notes" will appear more authentic and credible.
When they read the vegetarian notes, if they have good feedback on the product, they will form the final shopping decision.
This is also the core competitiveness of the Little Red Book.
And affect the user's final shopping decision "vegetarian notes", now also by the external agencies "write on behalf of the penetration of", once a "write on behalf of the brand quality problems, in the small red book community fermentation speed, often faster than the forward delivery.
This has a considerable impact on Little Red Book ’ s platform credibility, and even on its eventual capital market valuation.
Traffic Game in the Age of Stock
A number of industry insiders said that the small red book filed a lawsuit against the above announcement platform and MCN institutions, the important reason is that the "grass note" is one of the most important ways to achieve commercialization.
Dongxing Securities Research Report shows that as early as 2017-2019, the small red book strategy has been transformed from an all-out development of e-commerce business to a UGC (user-generated content) community for reaching and amateur users to publish products and use their experience, and the platform monetization model has gradually changed to an advertising service.
At the end of 2017, the Little Red Book has undergone significant changes from product, operation, to marketing strategies, etc., and improving community activity has become the first goal, and there have been corresponding changes in product strategies - such as comprehensive information flow, increasing support for food, maternal and infant categories, inviting traffic stars, sports stars, etc., these measures are intended to attract incremental customers.
The Little Red Book ’ s slogan was also changed to “Mark My Life ” in early 2018.
And with the adjustment of the small red book strategy, is the peak of the traditional electricity supplier field traffic, leading to major manufacturers gradually into the era of stock competition.
Taking Alibaba as an example, in fiscal year 2017, after Alibaba's GMV from the mobile terminal reached 79% and its revenue accounted for 80%, the penetration rate increased significantly.
In contrast, the cost of customer acquisition has increased significantly: Alibaba ’ s single MAU (monthly active users) marketing expenses have increased from 18 yuan in fiscal year 2014 to nearly 50 yuan in fiscal year 2018, and they are still rising.
For the brand side, they also face the contradiction of increasing conversion costs caused by homogenization competition, but the conversion rate is declining.
Therefore, whether it is traditional e-commerce or brand side, in the face of the arrival of the stock era, choose a more "cheap" KOC ("Key Opinion Consumer", that is, key opinion consumers) or "vegetarian" for traffic conversion, becoming a more cost-effective choice to achieve growth.
The above-mentioned beauty products marketing department employee told the "Science and Technology Board Daily" that her company chose to cultivate the small red book in the early stage of entrepreneurship.
Its main strategy is: through the form of testing cosmetics to the vegetarian, so that it put a large number of vegetarian notes in the small red book platform, in addition to some testing products almost no other cost; and then use some marketing budget, put the small red book head or waist KOL (Key Opinion Leader, Key Opinion Leader), through this way to achieve marketing coverage in the small red book platform.
In terms of results, within six months of launching the small red book, her company's monthly sales reached hundreds of thousands.
Similar delivery also exists in the after-sales evaluation of Taobao and Jingdong platforms.
For the small red book this time to crack down on "false grass", financial blogger, "micro-media" author Ying Wang believes that first of all, the small red book for their own platform content and some of the content of the governance, is as a platform should have done things.
In the past, the content of the red book's own station was not well managed, and even some pornographic content appeared, as well as the content of the small red book filter before, which caused the discussion of netizens.
On the other hand, from the perspective of MCN institutions, the reason why the promotion agency can be born is that the platform can allow MCN institutions to grow normally.
For institutions and MCN, the first thing to do is to convey the correct social values, and the other is to abide by the rules of the platform, create and incubate according to the constraints of the platform, and cultivate KOC.
He believes that the small red book is now prosecuting this behavior, its institutions and platforms have been doing before, today to increase the punishment, in addition to it must maintain the platform's "basic disk", there are also national "clean" action and other policy pressure reasons.
“In general, good business models need to be explored, but some announcement platforms or MCN organizations have no business model that really meets the needs of users from the beginning, or the operation process is not in line with business ethics, which is worthy of deep reflection. ”
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Users gradually migrated to platforms offering more dynamic social experiences.

These issues further limited its accessibility and appeal .

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20 / 07 / 2022
Book Fair opens today. Exhibitors wait for the "No Summer Vacation" market down to 50% off. Travel book $10
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The Hong Kong Book Fair (HKTDC) opened today. The HKTDC believes that it can attract people. However, this year ’ s students have “no summer vacation ”, and booksellers are taking a wait-and-see attitude towards the sales situation. Some booksellers have even sold a book at a discount of 5 to 68%, and even a book seller has limited edition of books to commemorate the talented son Ni Kuang.
Some booksellers said that the summer vacation was disrupted by the epidemic, and that the economy was not stable, and it was difficult to predict the flow of people and sales.
The TDC stressed that there was no pre-censorship books, and if complaints were received, it would record and cooperate with law enforcement agencies to investigate, but what was seen at the scene yesterday was that political books were almost extinct when the bombs were fired.
This year there are three libraries.
The local science fiction master Ni Kuang, who died earlier this month, and the publisher of his Wesley series of works, set up a special corner for sale; the Heaven and Earth Book also launched a number of related books in memory of Ni Kuang, including a revised edition of “Come and Find Wesley on Earth ” by mainland writer Wang Zhen. The first work.
Au Lier, assistant general manager of Tiandi Books, said that the epidemic has been repeated, mainland readers have not been able to enter the country without customs, and this year's "no summer vacation", and they have a wait-and-see attitude to the sales situation, "the tie is good."
Au Lier, Assistant General Manager of Tiandi Books
Cheng Pei-en, editor of Bright Culture Project, which focuses on local culture and history books, said that this year, more than five new books, including Lin Xi's "Songs of Others", were launched for the book fair, and the whole venue was 20% off.
Exhibited for more than 10 years, Blue Sky has launched a new children ’ s and children ’ s book series, and a trilogy of Au Ka-lun ’ s Traveller ’ s Diary. Some old books are sold at a discount of 50 to 70%.
President Mr. Wu believes that the book fair is a rare physical exhibition under the epidemic, in recent years at home to fight the epidemic, physical book readers "return", the business is expected to grow by 10 to 20%.
The expansion of the booth this year allows parents to "walk comfortably and stay longer," but they are taking a wait-and-see attitude toward the sales situation, said Huang Li-hua, business development manager.
The world has gradually relaxed travel restrictions, although the entry and exit of Hong Kong people is still limited, but the sales of nearly 60% of the travel books for the cross-edition life leader Mr. Wang pointed out that many Hong Kong people have a desire to travel, even have to travel, "everyone has to re-equip", in previous years, the most popular travel books in Japan accounted for half of sales, this year reduced the price to 10 yuan per book.
HKTDC: Consumer Vouchers and HKCEC Stations open to attract traffic
In the past, there has been a lot of criticism of political books, but this year, a bookseller has been refused to participate in the exhibition, and the political books on the exhibition are nearly extinct.
TDC Vice President Cheung Suk-fen said that, driven by the opening of consumption vouchers and HKCEC stations, it is believed that the flow of people will be attracted, and the flow of people will be strengthened.
When asked about the handling of "prohibited books", she stressed that there was no pre-censorship, but if complaints were received from the public, they would record and cooperate with the investigation by law enforcement agencies, "because it is not up to us to decide whether or not the law has been violated."
Overseas Orders Driven by Immigration, Cantonese Book Farewell Ceremony
In recent years, many Hong Kong people have moved overseas, and Au Laier pointed out that overseas orders have increased by 5%, mainly in the United Kingdom, Australia and Canada, accounting for 10% of the total online sales.
Miss Chen, a staff member of KEA learning international who offers English language tests, said that 40% of the people are studying and applying for courses for overseas study, and that between October and December, the test season is the peak, and an average of nearly 1,000 people are taking the test every month.
Reprinted from: Sunny News
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