The Labubu Phenomenon: An Informative Report for Parents Understanding the Viral Collectible Toy

Labubu is a collectible plush toy character that has captured the fascination of teenagers and young collectors across the globe, including your daughters.

To understand this craze, it is important to explore Labubu’s origins, the reasons behind its soaring popularity, the role of social media in spreading the trend, and the business impact on the company behind it — Pop Mart.

Origin and Creation of Labubu

Labubu was created by Hong Kong designer Kasing Lung, who specializes in designing whimsical, monster-like collectible characters with unique but approachable aesthetics.

Labubu is part of a broader portfolio of “art toys” designed to appeal not just to children but also to adults and young collectors who cherish nostalgic connections to playful childhood hobbies.

The brand behind Labubu is Pop Mart, a leading Chinese company that markets these designer collectible toys widely.

Pop Mart specializes in producing and selling “blind box” toys — where buyers do not know the exact figure they will receive until they open the package, increasing the thrill of collecting.

The design of Labubu taps into a global appetite for quirky, adorable characters that blend fantasy elements such as elves or monsters with colorful, stylized forms.

This appeal is enhanced by Pop Mart’s focus on limited editions and cultural collaborations which add elements of exclusivity and cultural engagement to the brand.

Rise of Labubu’s Popularity

Labubu’s surge in popularity is evident not only in China but across international markets.

In Taiwan, for example, Pop Mart has organized pop-up stores and special releases such as the “LABUBU Diver Lift Cards,” which sell out quickly and inspire long queues as enthusiastic fans compete to acquire limited-edition collectibles.

This fan behavior — queuing to buy rare items — is typical of the fervent collector culture that surrounds Labubu and similar Pop Mart characters such as Dimoo and Molly.

Labubu’s cultural resonance is also emphasized by high-profile collaborations like “The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea,” which incorporated thematic decorations and special edition Labubu collectibles.

Events such as this enable the brand to connect with younger audiences and embed itself more deeply into cultural and lifestyle domains beyond toys.

Internationally, Labubu has garnered notable recognition.

For instance, the character was given the honorary title of “Amazing Thai Experience Officer” by Thai authorities during a promotional event in Bangkok, where Labubu received a reception akin to that of a celebrity.

This highlights how the character transcends typical toy status to become a cultural icon within diverse Asian markets.

The Role of Social Media and TikTok

One of the most significant drivers behind Labubu’s viral success is social media, particularly TikTok.

TikTok’s platform uniquely empowers users to create and share short videos that can highlight collectibles like Labubu in highly engaging ways.

Teens and young fans often participate in trends or challenges featuring Labubu, creating content such as unboxing videos, creative displays, cosplay, and artistic interpretations.

The TikTok algorithm plays a vital role: it prioritizes content with high user engagement including likes, comments, and longer watch times, which can quickly amplify exposure for trending topics.

This dynamic means that Labubu-related videos that resonate with users' creativity or tap into viral trends can rapidly spread to millions of viewers worldwide.

TikTok fosters a participatory culture where fans do not merely consume but actively generate content, enhancing communal bonds and deepening attachment to the characters.

Authenticity and creativity are key factors leveraged in this environment.

Fans who post genuine emotional responses or demonstrate imaginative uses for Labubu figurines contribute to the organic virality and sustained interest.

This incentive structure helps transform a simple collectible into a widely discussed cultural artifact among younger demographics, bridging online social engagement with offline collecting habits.

Commercial and Financial Growth Impact on Pop Mart

Labubu’s popularity is not just a cultural phenomenon; it has generated substantial commercial success for Pop Mart.

Collectively, Pop Mart’s blind box toys, including Labubu and others, have been purchased by nearly 200,000 consumers, indicating wide market demand.

The “Labubu Constellation Series,” featuring horoscope-themed designs, has been a top-selling line due to its colorful and cute aesthetics that further attract collectors wanting to align toys with personality traits or signs.

Pop Mart has expanded its distribution globally through strategic partnerships.

For example, its Russian distributor, Rosman, targets capturing a significant share of the growing collectible toy market valued at approximately 20 billion rubles.

Rosman projects investing $4 million in purchasing, marketing, and distribution, with anticipated payback within 2 to 3 years.

This shows the company’s commitment to global market penetration fueled by titles like Labubu.

The success of Labubu and related collectibles has contributed to substantial revenue growth for Pop Mart.

This surge has also enhanced the founder and company leadership’s net worth as the brand continues positioning itself among the world’s leading purveyors of art toys.

By merging design creativity with savvy marketing and social engagement strategies, Pop Mart has turned what could have been a niche interest into a vibrant global business model.

Why Labubu Resonates with Teens and Broader Collectible Culture

Understanding why your teenage daughters and their peers are so drawn to Labubu involves considering both psychological and sociocultural factors.

Collecting toys like Labubu offers a tangible way for young people to engage with creative expression, nostalgia, and social identity.

The “blind box” model amplifies excitement and anticipation, much like trading cards once did, making the act of collecting an interactive experience rather than a simple purchase.

Furthermore, Labubu’s design merges cuteness with fantasy, creating approachable yet visually distinctive characters that appeal to teenagers’ appreciation for quirky, aesthetic items that can also serve as personal symbols or social currency among peer groups.

The social media amplification means that Labubu collectors are part of a global community, sharing discoveries, rare finds, and creative content.

This connectivity not only satisfies social belonging but also feeds into the excitement of an evolving, popular trend.

Collectible toy culture encourages a sense of mastery and completion as collectors seek to obtain full series or limited editions.

In the context of Labubu, the range of themed series, such as the Constellation Series, provides layered engagement and a reason to continuously seek new pieces.

Conclusion

The Labubu phenomenon is a confluence of creative design, savvy marketing, social media virality, and cultural engagement that has transformed a simple plush toy character into a global viral collectible sensation.

It is driven by the innovative blind-box model of Pop Mart, strong fan communities engaging on TikTok and other platforms, and strategic international collaborations and expansions.

For parents, understanding the appeal of Labubu lies in recognizing how it satisfies young people’s desires for expression, social connection, and the thrill of collecting intertwined with popular digital culture.

As a result, Labubu represents more than a toy — it is a leading example of how traditional play intersects with modern branding, social media dynamics, and consumer culture among today’s teenager demographics.

Investing time to explore this phenomenon puts parents on a similar wavelength as their children, fostering better communication and appreciation for what makes these toys so captivating today.

The Labubu Phenomenon: An Informative Report for Parents Understanding the Viral Collectible Toy

Labubu is a collectible plush toy character that has captured the fascination of teenagers and young collectors across the globe, including your daughters.

Title:

Content: UNIQLO hidden code discount 100 yuan!
"7 Spots" Must Buy: Space Warrior Poker
Journalist Wong Yun-wen / General Report
2022-04-29 11: 22: 33
And to the spring and summer season, the people began to buy short-sleeved clothes, almost become the national brand of UNIQLO, any concessions are attracting attention, kicked some netizens dig out the "hidden code", in the App spend thousands of dollars now discount 100 yuan, "NOWnews Today News" also collated 7 recent activities highlights, want to buy new clothes to stir up.
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UNIQLO, which used to send discount coupons almost every month in the past, has apparently issued less than 100% discount coupons this year. Some netizens share "hidden codes" and enter "UQSPEK" before May 31 to get 100% discount, but it can not be used in stores, and is limited to UNIQLO online.
The money-saving version of netizens praised: "This year's discount coupon has been waiting for a long time", "steel bullets and space have a few good looks, just bought the spell", "yesterday just bought QQ".
UNIQLO officially launched the “Beautiful Woman ’ s Day ” today, with a minimum of 6.6% off on more than 400 items, including the first limited women ’ s BRATOP and UV CUT function items. The three joint UTs of Steel Bullet, FINAL FANTASY and Bubble Mart also appeared, and“ NOWnews Today News ” compiled 7 recent highlights.
Highlights 1: 4 / 29 to 5 / 5 First round only
The first limited price of “Women ’ s AIRism BRATOP Tank Vest ” is reduced from 790 yuan to 590 yuan. The“ Women ’ s AIRism Cotton Beauty Anti-UV Hooded Jacket ” can be worn for 1 piece of 3. It has three ways to wear the micro-tie, relax the tie, and zip up the pull rope to change the tie. The first limited price is from 990 yuan. $790; boys' summer must-have T-shirts dropped to $290.
Highlights 2: 5 / 6 to 5 / 12 2nd bullet
* Women 's bra without steel ring 790 yuan, during the first time 590 yuan.
* Men ’ s linen blended fabric shorts $790 for the first time at $590.
* Children 's AIRism cotton tank vest 190 yuan, members limited to 149 yuan.
Bright Point 3: The Steel Bullet UT is Back
The hot steel bomb joint name UT today (29) strong return, a collection of classic steel bomb works of all ages, this time to add the latest "Mobile Warrior Steel: Shining Kazakhstan" movie design.
Figure 4: FINAL FANTASY UT
FINAL FANTASY is celebrating its 35th anniversary. This time, we teamed up with UT to create a joint name with the most classic titles, scenes and plots from 1 to 16 generations of each game. The 16th generation game was delayed due to the epidemic.
Bright Point 5: POP MART UT Gift Box
Fashion toy brand POP MART led the doll blind box culture, this time with the little Elf character LABUBU as the main design element, the simultaneous launch of women 's and children' s clothing, at designated stores a single purchase of 2000 yuan and containing 2 pieces of bubble matt t-shirt, plus a UT bubble matt limited toy gift box (including blind box), delivery.
Highlights 6: 4 / 29 Start of Beautiful Women ’ s Day
• From 4 / 29 to 5 / 1, 5 / 6 to 5 / 8, spending over NT $2000 will get a double pack.
* From 5 / 2 to 5 / 5, you can get a bottle of Lion King Nano Super Concentrated Laundry Essence for every NT $2000 purchase in the online store.
• 4 / 29 to 5 / 12 members spend NT $1,000 or more, draw Dyson hair dryer, Apple Watch.
From now until 5 / 12, free shipping for online stores over 1000 yuan.
4 / 29 to 5 / 12 Free parking for 2 hours on the day of the invoice.
Highlights 7: Opening of Taichung Port Store 5 / 6
* Men 's and women' s SMART 9 pants NT $990, China Hong Kong store NT $790.
* U AIRism Cotton Round Neck T-Shirt NT $590 ， Hong Kong and China Shop NT $390
* Unlimited amount of Kobayashi pancakes from 5 / 6 to 5 / 8 to Hong Kong and China stores.
From 5 / 6 to 5 / 19, pick up at a Hong Kong and China store.
This is an advertisement, please continue reading.

Which products are increasingly viewed as treasures by collectors?

To understand this craze, it is important to explore Labubu’s origins, the reasons behind its soaring popularity, the role of social media in spreading the trend, and the business impact on the company behind it — Pop Mart.

Title:

Content: 【 Viral Marketing 】 Experts warn enterprises to shake sound, small red book brand promotion must be cautious
Business 11: 00 2023 / 08 / 18
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Recently, a short video of mainland influencers and “Raw Coke ” in Japan became the topic of discussion, and Japanese department stores in Hong Kong were immediately introduced to the shelves, once again proving the influence of social media on the creation of trends.
Consumer trend research organization WGSN experts said that TikTok, small red book and other social media become a platform to drive trends, Gen Z in these platforms are not only followers of the trend, but also creators, if the brand wants to have the ability to create trends, it can not ignore the efforts in these platforms.
Taihe McDonald becomes LEED Zero Carbon Certified Restaurant to save 987,000 kilowatt-hours of electricity
In recent months, the media has frequently reported on the trends created by social media such as TikTok and Little Red Book. From “Carrying a McDonald ’ s Bags to Punching at McDonald ’ s Road ”,“ Carrying a Card in Fai Fu Street Soon ”, to “Taking a Photo in Hong Kong School Uniform ” and“ Drinking a Student Coke to Get a Bright Sense of Light ”, all kinds of trends brought by TikTok and Little Red Book. TikTok and Little Red Books are both popular among Gen Z, and they can quickly create trends and topics, which can be both a channel for marketing and a crisis, and must be used carefully, according to WGSN trendsetter Huang Jiajing.
According to Little Red Book data, as of April 2023, the number of Little Red Book users in Hong Kong has reached 1.13 million, with daily active users increasing by 50% year-on-year.
Since the customs clearance began in February and March this year, a large number of mainland tourists have used small red books and trembling to punch in Hong Kong, and even created special punching methods, which have caused many people to imitate.
Some merchants also smell the business opportunities behind, and more and more merchants are using Little Red Book to promote "Hong Kong Letter", even allowing bottled oolong tea to be almost bought out of the market.
Huang Jiajing believes that this phenomenon not only appears in mainland China, but also through TikTok is popular in foreign countries. TikTok ’ s characteristics make its influence “come and go quickly ”, which can viral create trendy topics, but also shorten the cycle of the trend. The heat will soon be overshadowed by new trends.
Huang Jiajing believes that with the emergence of TikTok and Little Red Book, it is not traditional brands or celebrities that create trends, but ordinary people.
Trendsetter fragmentation
She believes that these social platforms are “windows ” to the world, and cites Google data that 40% of Gen Z have listed TikTok and Instagram as the preferred search methods. Younger generations use these platforms to observe the world, and if brands are absent from these windows, it is difficult to promote brands to younger generations.
She also refers to the creation of popular is not the brand, but as the user of the Z generation itself, each user can shine hot, niche culture may also create a trend, and its influence is always better than the brand spend big money to sell advertising publicity.
Huang Jiajing pointed out that in the past, commercial promotion could not be separated from brands, trademarks, celebrity effects, etc., but today's trends often come from "ordinary people".
Many of the creators of TikTok or Little Red Books are not celebrity stars, and the taste and personality of these small users through social platforms can infect other small people who feel the same way.
These potential consumers are more willing to show their personality and taste and pay more premium, of which Nothing Phone is an example, their information on TikTok has received 182 million views, which is recognized by many small consumers who do not want to use traditional big brand phones.
Forty percent of Gen Z have identified TikTok and Instagram as their top search options, and younger generations use these platforms to see the world.
Brands should first understand their “brand DNA ”
However, if the brand is not careful enough to handle the promotion on TikTok or Little Red Book, it can easily be counterproductive.
Since the leading trend comes from the minority, if the brand uses the traditional, lack of tolerance for multiculturalism to promote, it is easy to provoke consumer antipathy, so Huang Jiajing believes that the brand must seriously think about the "DNA of the brand".
She cites the recent hot Barbie as an example, which is not emphasizing pink, but emphasizing the need to choose between femininity and seeking power, which makes Barbie resonate with female audiences who are struggling to find a balance between femininity and the pursuit of power.
Many people are attracted to certain lifestyles, not the product itself. For example, Apple products promote lifestyle, not the performance or value of the product itself.
Huang Jiajing said that brands should understand whether their positioning is niche or mainstream, whether it is to face consumers in a cultural or tangible way, and through the appropriate way to hype topics on social platforms.
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Origin and Creation of Labubu

Labubu was created by Hong Kong designer Kasing Lung, who specializes in designing whimsical, monster-like collectible characters with unique but approachable aesthetics.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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Which designers does Pop Mart collaborate with?

Labubu is part of a broader portfolio of “art toys” designed to appeal not just to children but also to adults and young collectors who cherish nostalgic connections to playful childhood hobbies.

Title:

Content: Alert
Come to Taiwan to know!
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Shuangbei ’ s first LOPIA supermarket opened in China and the world on February 1
LOPIA, a supermarket popular with housewives in Japan and famous for its meat products, will open on February 1 on the B1 floor. It is also LOPIA ’ s first store in Shuangbei.
Mia C 'bon is the main customer of the Global Shopping Center. In order to meet the rich variety and differentiation of supermarket products, LOPIA will open 130 square meters, providing delicatessen, bento, sushi, meat, Japanese groceries, etc., to meet the customers have more choices of food and delicatessen.
LOPIA ’ s locations, such as LaLaport in Taichung or JC PARK in Taoyuan, have a high rating of 4.6 or more in Google reviews, and consumers have praised the “delicatessen area is rich in varieties, sushi, sashimi, and freshly baked pizza. ”
In addition, the Global Mall Zhonghe store also welcomed the "POP MART" New North exclusive flash game. From now until February 29, the flash store is designed with aquarium as the theme, and launched hundreds of different theme series of dolls, in addition to Molly, DIMOO, LABUBU, PUCKY and SKULLPANDA and other popular characters. It also launched a variety of theme items such as Minions, Cherry Balls, and Disney to meet the collection preferences of young customers for trendy play dolls.
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

The brand behind Labubu is Pop Mart, a leading Chinese company that markets these designer collectible toys widely.

Pop Mart specializes in producing and selling “blind box” toys — where buyers do not know the exact figure they will receive until they open the package, increasing the thrill of collecting.

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

The design of Labubu taps into a global appetite for quirky, adorable characters that blend fantasy elements such as elves or monsters with colorful, stylized forms.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
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This appeal is enhanced by Pop Mart’s focus on limited editions and cultural collaborations which add elements of exclusivity and cultural engagement to the brand.

Title:

Content: POP MART has collaborated with many brands since its establishment. Recently, CLOT, a fashion brand headed by Chen Guanxi and coinciding with the 20th anniversary, launched MEGA α SKULLPANDA 1000% CLOT with the concept of “LOVE ALWAYS WINS ”, which instantly attracted more than 100,000 people. Registration is a sign of the popularity. In the process of cooperation, Chen Guanxi also talked about the definition of love.
The MEGA α SKULLPANDA 1000% CLOT is made of transparent materials and has a strong sense of future. The body height is up to 76 cm, the head and limbs can be moved, and the mask is detachable.
The most special thing is that the inside of the mask has added CLOT ’ s brand LOGO light bar, and the ear part has also added lighting, and the center of the torso has set a lamp symbolizing the heart, which represents the firm belief in love and a positive attitude.
Speaking of the cooperation in the name of "love", Chen Guanxi said that with the company of his wife, Qin Shupei, and his daughter, he can now understand the meaning of love better, and believes that in the journey of life, whether it is a difficult or a good time, all kinds of experiences have become the nourishment of creation.
It is worth mentioning that “TTF Taipei International Toy Creation Exhibition ” will be held in Huashan Creative Park from 7th to 10th. Among the many characters of POP MART, the most popular one is MOLLY, which captures the hearts of girls with its big eyes.
In addition, the Hong Kong fashion brand TOYZEROPLUS will also participate in the exhibition, and bring a variety of Taiwan and Hong Kong creators IP, such as canned pig LuLu incarnate pig bear, pig sheep for the first time lazy attack toy exhibition, and PP BABY, food dinosaur, mouse and other new toys and series to let you return full load. Chicken x Food Dinosaur ", Taiwan limited third wave of new joint name" shaved ice model ", simultaneous limited release.
# POP MART # TOYZEROPLUS # CHEN GUANXI # PLAY # TOYS CREATIVE EXHIBITION

Rise of Labubu’s Popularity

Labubu’s surge in popularity is evident not only in China but across international markets.

Title:

Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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In Taiwan, for example, Pop Mart has organized pop-up stores and special releases such as the “LABUBU Diver Lift Cards,” which sell out quickly and inspire long queues as enthusiastic fans compete to acquire limited-edition collectibles.

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Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

How do teenagers gain identity and intimacy?

This fan behavior — queuing to buy rare items — is typical of the fervent collector culture that surrounds Labubu and similar Pop Mart characters such as Dimoo and Molly.

Which products are increasingly viewed as treasures by collectors?

Labubu’s cultural resonance is also emphasized by high-profile collaborations like “The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea,” which incorporated thematic decorations and special edition Labubu collectibles.

What does the collectible toys concept emphasize/

Events such as this enable the brand to connect with younger audiences and embed itself more deeply into cultural and lifestyle domains beyond toys.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

Internationally, Labubu has garnered notable recognition.

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Long Beach Opera Announces 2023 Season Featuring a World Premiere, a New Staging & More

The season begins in February with a world premiere by Kate Soper, The Romance of the Rose.

Building on Long Beach Opera's legacy of pushing operatic boundaries and boldly taking performance into uncharted territories, the 2023 Season will continue to bring new energy and relevance to the form with a series of surprising, immersive, and accessible operatic experiences. These new works and new interpretations of seldom-staged pieces from the repertoire see the company further exploring the currents of opera that leading composers/makers in the field are creating today, sparking a dialogue between opera and a diverse range of mediums including dance, film, cuisine, live performance art, animation, and more. These mediums, folded into the fabric of the season, provide fruitful territory for a deeper collision with opera and emphasize the generative and often surprising results that arise when creating multimedia and multi-sensory artistic experiences.

The season begins in February with a world premiere by Kate Soper, THE ROMANCE OF THE ROSE, directed by James Darrah and conducted by Christopher Rountree. In March, LBO will present THE HORSE, a newly devised ritualistic dance-opera created and performed by Chris Emile with a new score by Cody Perkins. In May, LBO will present THE FEAST, a baroque banquet featuring the music of G.F. Handel and based on his seldom-staged opera Alessandro, starring superstar countertenor Jakub Józef Orliński with choreography and dancers from the Martha Graham Dance Company.

The season will close with THE RECITAL, LBO's 2023 Opera & Film Festival, featuring a new live staging of Franz Schubert's song cycle Die Schöne Müllerin in a double bill with the lauded short film Christopher at Sea, inspired by the same Schubert cycle and directed by Tom C. J. Brown. The festival will also include a world premiere film called The Recital, co-created by James Darrah, Christopher Rountree, and soprano Measha Brueggergosman, inspired by Luciano Berio's theater piece Recital I (for Cathy).

LBO is also thrilled to announce new multi-year artistic partnerships with the Martha Graham Dance Company and Composer-in-Residence Shelley Washington.

Artistic Director James Darrah adds: "2023 marks the start of establishing Long Beach Opera as a new creative home in Southern California where both established and emerging artists can come together to create, experiment, and push the form forward. It's about recommitting to opera's role as a bold merger of all of the arts and empowering the season's artists to explore what "opera" can mean to them and their work. Each project is led collaboratively, curated, and created by teams of culture makers who defy singular definition but all grapple with questions of how continually evolving and intersecting artistic mediums shape and redefine their individual practices, expand the operatic form, and impact the world at large."

Information about season tickets at longbeachopera.org.

ARTISTS IN RESIDENCE beginning in 2023:

Composer in Residence
Shelley Washington

Washington, whose work with LBO includes composing an episode of the 2021 operatic miniseries desert in and creating new orchestrations for Handel's Giustino in 2022, becomes the company's new composer in residence for two years. During her residency, she will write her first full-length operatic work, Nell, based on the shocking true story of Nell Theobald and her obsession with opera singer Birgit Nilsson. The opera will have its world premiere at LBO in 2024 in a production directed by James Darrah.

Artistic Partnership
Martha Graham DANCE COMPANY

Utilizing Martha Graham's own body of choreography, fragments of unfinished pieces from their archives, and the Graham Company's ongoing foray into diverse, new choreography, this partnership will explore new work and create new productions for LBO, both in the LA area and for venues on tour. James Darrah and Christopher Rountree will work with Janet Eilber, the Graham Company's artistic director, and their superb roster of dancers and guest choreographers to craft a three-year partnership between LBO and the Graham Company that explores a deeper connection between dance and opera.

MORE ABOUT THE 2023 SEASON:

THE ROMANCE OF THE ROSE
WORLD PREMIERE

FEBRUARY 18, 19, 25 || Warner Grand Theater, San Pedro
An opera in two acts and two epilogues
Libretto and Music by Kate Soper
Conducted by Christopher Rountree
Directed by James Darrah

The singular compositional voice of Kate Soper returns to LBO after Voices from the Killing Jar (2021) in a thrilling new world premiere production that blends an oft-neglected sense of comedy in opera with a genre-smashing adventure story of fantastical proportions. Soper herself sets the piece's namesake 13th-century poem as a boundary-breaking, evening-length work that defies all categorization. In a thrilling opus that examines one Dreamer's quest for a literal rose, The God of Love, Shame, Lady Reason, and their cadre of followers lull the audience into a dreamlike world that deftly highlights the profound juxtaposition of beauty and absurdity in our own human folly.

Pulitzer Prize finalist Soper fills her newest opera with music that defies tradition and will envelop the theater in new ways with a blend of modernistic shrieks and wails, madrigalistic finery, auto-tuned didacticism, and lush Romanticism. The world premiere production, directed by James Darrah, will inhabit multiple spaces within the historic art deco Warner Grand Theater. Darrah, who is known for creating successful world premiere productions for composers including Ellen Reid, Missy Mazzoli and John Corigliano, will be joined by conductor and LBO Music Director Christopher Rountree in guiding the orchestra outside of the normal pit and onstage into the show itself. The Romance of the Rose freely beguiles, charms, and terrifies with no moral allegiances or moral compass and promises to lead audiences thrillingly astray.

THE HORSE

An intimate, meditative operatic ritual
Developed with and commissioned by LAND (Los Angeles Nomadic Division)
March 4 & 5,11 & 12 || Rancho Los Cerritos, Long Beach
Created and performed by Chris Emile
Original music and sound design by Cody Perkins
Vocals by Alevonallure | Lighting Design by Jason Fox
Featuring a circle of West African drumming with guidance from Vodun practitioners

Choreographer and dancer Chris Emile, last seen at LBO creating the innovative choreography for Les Enfants Terribles (2021), returns to live performance with an intimate new work that combines Emile's exceptional movement direction with operatic ritual. Audiences are invited to partake in a meditative and captivating experience driven forward by a raucous, irreverent original score and soundscape by Cody Perkins and astonishing vocals by cross-genre performer Alevonallure.

The Horse evokes the supernatural experience of spiritual possession. In Vodun tradition, a "horse" describes a person who has been possessed and is being "ridden" by a possessing deity. In combining somatic practice with theology and research into the origins of ballet, Emile reassesses how traditional balletic training regards the role of the performer/dancer. The resulting work embodies ancestral knowledge, reverence for African religions, and the human-divine connection while reclaiming the relationship between body and spirit as all are invited to witness and experience in this shared catharsis.

THE FEAST

A baroque banquet inspired by G. F. Handel's 1726 opera Alessandro
MAY 20 & 21 || Outdoor, site specific location
Starring Jakub Józef Orliński
and the Martha Graham Dance Company

In its first collaboration with the Martha Graham Dance Company, LBO presents The Feast, a dance ritual and baroque banquet that sets Handel's seldom-staged opera rarity Alessandro in a site-specific outdoor location. Following an hour of cocktails and performances, audiences will be led by the Graham Company to an open-air banquet where they will continue drinking and feasting to live music and dance performances that envelop and disrupt the banquet's proceedings in surprising ways.

The Feast features superstar Polish countertenor Jakub Józef Orliński, who makes his Southern California stage debut in this evening of Handel's music presented with early music chamber orchestra accompaniment. Orliński will sing and even dance with the Martha Graham Dance Company for the first time. The Graham Company will be working to activate a unique location with choreography that pays homage to Graham's own deep sense of Greek ritual, mythology, and the sacred power of dance and early music to enchant and enthrall.

THE RECITAL

The 2023 LB Opera & Film Festival: a fusion of live art song and film
JUNE 24 & 25 || The Art Theatre, Long Beach
featuring

  • SPECIAL SCREENINGS of Tom C. J. Brown's animated film Christopher at Sea (2022)
  • A NEW LIVE STAGING of Franz Schubert's 1823 song cycle Die Schöne Müllerin directed by Raviv Ullman and Tom C. J. Brown
  • THE WORLD PREMIERE of The Recital, a new film written and directed by James Darrah, starring and co-created by Measha Brueggergosman, and composed and co-created by Christopher Rountree

For its second annual Opera & Film Festival, LBO presents two full days of events that explore the intersection of film and opera with new live stagings and a robust and unexpected slate of filmic programming centered around historical art song and poetry. Anchoring the expanded festival is a new production and staging of Schubert's 1823 song cycle Die Schöne Müllerin paired with the 2022 short film Christopher at Sea, which recently premiered at the prestigious Venice International Film Festival. Both are conceived by acclaimed British director, animator, and film festival darling Tom C. J. Brown. The new staging of the song cycle will be performed live in a new production co-directed by Brown and Raviv Ullman. In order to make Christopher at Sea, Brown lived in his film's setting: on a large cargo vessel at sea and used historic recordings of Schubert's song cycle as constant inspiration for the queer-focused intimate story, the score and the mood of his animated short. The LB Opera & Film Festival will present an original staged new production of the Schubert cycle followed by a screening of the film, uniquely linking these two works of art in two different mediums crafted 200 years apart.

The festival will also feature the world premiere of The Recital, a new film inspired by Luciano Berio's wild 1972 work Recital I (for Cathy) with an original screenplay and new score crafted using pieces from the wide-ranging career of powerhouse singer Measha Brueggergosman. Written and directed by James Darrah, who the Wall Street Journal praised for his operatic film work that is "experimenting and forging a new art form" and premiering a new score composed by Christopher Rountree, The Recital continues Darrah's commitment to the exploration of operatic cinema at LBO and brings the singular talents of Brueggergosman to Long Beach in a unique filmic medium.
Additional programming for the full festival will be announced at a later date.

ABOUT LONG BEACH OPERA

Long Beach Opera (LBO) is internationally known for its cutting-edge interpretations of unconventional repertoire. LBO creates immediate, inventive, and often boldly avant-garde productions for an adventurous audience and stands apart from most opera companies in the number of world, American, and West Coast premieres the company has both commissioned and staged. Founded in 1979, it is the oldest professional opera company in the Los Angeles/Orange County region with a performance history of more than 110 operas, ranging from the earliest works of the 17th century to new operas of the 21st. LBO's ever‐growing repertoire has provided stimulus for the subsequent founding of other local opera companies, catapulting Southern California into the spotlight as a major opera epicenter of innovation and new music. LBO is a recognized and respected member of the U. S. cultural community, receiving funding from the National Endowment for the Arts, California Arts Council, the County of Los Angeles, and the City of Long Beach, along with generous support from individual donors, local businesses, public corporations, and private foundations.

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Catalina Museum for Art & History will present the exhibition Tall Tiki Tales: Catalina as a South Seas Island, exploring Catalina Island's contribution (as a film set) in the evolution and popularization of tiki culture—tracing the origins from adventure books, their adaptations into Hollywood films, to the subsequent South Seas-themed restaurants and bars that dotted the country beginning in the mid-1930s.

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For instance, the character was given the honorary title of “Amazing Thai Experience Officer” by Thai authorities during a promotional event in Bangkok, where Labubu received a reception akin to that of a celebrity.

What did Labubu receive in Thailand that no other trendy IP receive?

This highlights how the character transcends typical toy status to become a cultural icon within diverse Asian markets.

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Insulation bottle also has a life! Collision dents may damage the effect of a part must deteriorate, preferably every year
Season 2 begins!
Why did "The Child I Pushed" go viral? Revealing the dark side behind the glamorous art world
The Japanese manga "I pushed the child" was very popular after the release of the animation, in addition to YOASOBI singing "アイドル" red half sky, the peak circuit of the plot is also very popular, the story also exposed the dark of the entertainment circle.
When it comes to the animated work “I Push the Child ”, the audience first comes to mind, it is definitely YOASOBI ’ s“ アイドル ” (Idol), which not only makes “I Push the Child ” red, but also pushes YOASOBI ’ s popularity to the peak of beyond imagination. The number of views of this song on YouTube alone has exceeded 500 million stories. The sweet image of the hero Hoshino ’ s love is deeply rooted in the hearts of the people.
"The Child I Push" is a Japanese manga created by Akasaka Akira and Masako Yokohama. It has been serialized since 2020. It has been enthusiastically received since its release in April 2023, and has become a regular feature on the charts.
The "child I pushed" means "recommended" in Japanese, and the main theme of the game is "reborn", which means "the child of the person I recommended", and is also a portrayal of the protagonists of the story, Aguia and Ruby.
Although "I pushed the child" focuses on the bright side of the idol, it is not an ordinary idol theme work, but more is to expose the dark curtain of the entertainment circle, including idols, actors, ratings, packaging, reality show and Internet bullies and other issues, very realistic and profound.
At the heart of much inversion, reasoning, vengeance, and suspicion, "The Child I Pushed" is now in its second season, and it continues to be highly discussed.
Why is My Child so red, and why is it a work worthy of deep thought?
1, the plot is not cold, the rhythm is clear and fast
"I pushed the child" describes, rain Miyagi is a gynecologist working in the countryside, one day, his natural idol Hoshino love appeared in front of him, and dismayed to find that she is pregnant with twins, after thinking about it, he decided to accept the fact that Hoshino love pregnancy, and to help, but the rain Miyagi was killed before Hoshino love gave birth to a pair The fetus.
When Yumiya opens her eyes again, she finds herself transformed into one of Hoshino ’ s beloved children.
Also reborn as Hoshino loves children, are the patients who were also her fans and were cared for by Umiya Goro Tentoji Sarina, who were named Aguia and Ruby.
Although he does not understand why he was killed, Umiya Goro quickly accepts that he has become the child of his favorite idol.
However, one day after many years, Hoshino Ai is assassinated by a crazy fan, and Aguia and Ruby discover the truth behind her mother ’ s murder before she gets closer to her mother ’ s active performing circle.
The story of "I Push the Child" begins, finding out the truth in a fast-paced and completely untethered sequence.
2, the mystery of reincarnation, but the appearance of the child has the soul of an adult
The most interesting part of "The Child I Pushed" is definitely the bridge segment with a previous life memory and reincarnation.
Both Aguia and Ruby have memories of their lives as doctors and patients, and in the same intellectual context, they bring all these things to life. Although the brothers and sisters know each other has memories of past lives, they do not know each other ’ s identities.
Therefore, although they have a childlike appearance, they are an adult at the bottom of their hearts, mature and calm beyond imagination, often showing the calmness that other adults may not have.
His sister, who has a dream in the entertainment industry, and his brother, who desperately wants to stop his sister from following his mother's footsteps, decide to protect him close after Aguia knows that she can't stop Ruby's ambition.
One of their goals is to become an idol superstar like their mother, while the other aims to uncover the truth behind everything.
3, layers of mystery, let the "I pushed the child" full of visibility
In "The Child I Pushed", the audience can discover more mysteries as the story progresses, such as who exactly is Mr. Hoshino Ai? Why is she willing to hide from everyone to have children?
Who killed Yumiya Goro? Why did you kill a doctor?
Who is behind the killing of the crazy fans of Hoshino Ai? How does he know all the information about Hoshino Ai?
This layer of mystery, when the red idol Hoshino love passed away, once caused the media crazy chase and discussion, is also the most feverish topic in the community, but with the passage of time, this big event is gradually forgotten by the world, as if Hoshino love did not exist, everything is gone.
All that matters is Aquia, who vows to uncover the secret of this irresponsible father, find out who the other is, and dig up the brutal truth behind it.
"The Child I Pushed" thoroughly exposes the unknowable darkness of the entertainment industry.
No matter whether everyone is curious about the entertainment circle, whether they really want to step into the industry, enjoy the pleasure of being noticed by the world, "I pushed the child" is a thorough debunking of this bright and bright background, all kinds of unknown truth works, in this stage of great competitive pressure, there is bloody darkness.
Basically, the audience can understand "I pushed the child" as a real society and the entertainment circle of the textbook, in the circle of everything to flow, ratings, discussion, strength, sometimes will not be popular, no one can say what it is, but in most controllable conditions, many producers will deliberately create a successful human set, in order to achieve a packaged appearance. In front of the eyes of the audience.
It is obvious that in a world that will soon be eliminated and forgotten by the world, many are lies, and the performing arts circle is full of cruel ecology, and there are no means to use in order to survive, and people are very real, and they are staged every day.
5 、 Perfect and flawless animation production specifications
"I Push the Child" is a work produced by the animation studio, has always been very careful in the production of animation this company, over the past few decades will release 3 to 5 different works every year, basically is the industry's highest reputation for quality assurance.
This time, because "I pushed the child" is originally an entertainment-oriented work, the story naturally has a large number of performances of the bridge, so when the picture presents dance, song, light and shadow, body and eye performance details, will really have the illusion of watching the concert, their eyes will shine starry, very moving.
In particular, Hoshino Ai 's idol group B Omachi performed, the subtle storyboards beautifully recreated the style and momentum of the original comic book, and the ultra-delicate style outlined the dream and romance of the entire work, and the dark but dark core of the story has a great contrast and impact.
(This article is from the 2024.07.12 Vision website and is prohibited from reproducing without consent.)
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The Role of Social Media and TikTok

One of the most significant drivers behind Labubu’s viral success is social media, particularly TikTok.

TikTok’s platform uniquely empowers users to create and share short videos that can highlight collectibles like Labubu in highly engaging ways.

Teens and young fans often participate in trends or challenges featuring Labubu, creating content such as unboxing videos, creative displays, cosplay, and artistic interpretations.

Title:

Content: How is TikTok reshaping the concept of fandom?

News TikTok

How is TikTok Reshaping the Concept of Fandom?

In recent years, TikTok has emerged as a global phenomenon, captivating millions of users with its short-form videos and creative content. While the platform has gained popularity for its viral dance challenges and comedic skits, it has also had a profound impact on the concept of fandom. With its unique features and vast user base, TikTok has revolutionized the way fans engage with their favorite celebrities and franchises.

One of the key ways TikTok has reshaped fandom is providing a platform for fans to express their creativity and connect with like-minded individuals. Through the use of hashtags and trends, fans can easily find and contribute to a community centered around their favorite artists, TV shows, movies, or even fictional characters. This has created a sense of belonging and camaraderie among fans, fostering a supportive and inclusive environment.

Moreover, TikTok has given rise to a new breed of fan content creators. These individuals, often referred to as “TikTokkers,” use the platform to showcase their talents and pay homage to their idols. From lip-syncing to popular songs to creating elaborate cosplay videos, these creators have amassed large followings and become influential figures within their respective fandoms.

The influence of TikTok on fandom has not gone unnoticed celebrities and entertainment companies. Many artists and franchises have embraced the platform, recognizing its potential to reach a massive audience and engage with fans in a more intimate way. This has led to collaborations between TikTokkers and celebrities, as well as the use of TikTok as a promotional tool for upcoming releases.

FAQ:

Q: What is TikTok?
A: TikTok is a social media platform that allows users to create and share short videos set to music. It has gained immense popularity worldwide, particularly among younger demographics.

Q: How has TikTok reshaped fandom?
A: TikTok has provided a platform for fans to connect with each other, express their creativity, and engage with their favorite celebrities and franchises in new and exciting ways.

Q: Who are TikTokkers?
A: TikTokkers are individuals who create content on TikTok, often focusing on specific themes or fandoms. They have gained significant followings and influence within their respective communities.

Q: How have celebrities and entertainment companies embraced TikTok?
A: Many celebrities and entertainment companies have recognized the power of TikTok as a promotional tool and have collaborated with TikTokkers to reach a wider audience. They also use the platform to engage with fans and share behind-the-scenes content.

In conclusion, TikTok has revolutionized the concept of fandom providing a platform for fans to connect, create, and engage with their favorite celebrities and franchises. With its vast user base and unique features, TikTok has reshaped the way fans express their love and support, creating a more inclusive and interactive fan experience.

How do teenagers gain identity and intimacy?

What are the traits of collectible toy consumers?

The TikTok algorithm plays a vital role: it prioritizes content with high user engagement including likes, comments, and longer watch times, which can quickly amplify exposure for trending topics.

This dynamic means that Labubu-related videos that resonate with users' creativity or tap into viral trends can rapidly spread to millions of viewers worldwide.

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Content: Categories
Instagram News TikTok

Fur Coats and Viral Beats: The TikTok Phenomenon

A catchy pop song has taken the TikTok world storm, captivating users from different corners of the globe. The viral sensation is a remix of a Russian pop song called “Moi Marmeladnyi” singer Katya Lel, originally released in 2004. While the song itself might not be new, its recent resurgence on the popular social media platform has propelled it to new heights of fame and recognition.

The TikTok trend began with Russian-speaking users who incorporated the original track into their videos, using it to describe various relatable life situations with the phrase “My marmalade, I’m wrong.” These videos gained traction and caught the attention of users worldwide, prompting a wave of creativity and participation beyond linguistic boundaries.

In the fresh wave of this trend, we witness TikTok users from different countries joining the dance, literally. These videos feature people wearing fur coats and hats with earflaps, grooving to the infectious rhythm of the song while lip-syncing along. The combination of striking visuals and captivating beats has made these videos a hit among users, earning the remix a remarkable spot on Spotify’s Viral 50 – Global chart, where it currently sits at an impressive third place.

When asked about the unexpected success of her song, Katya Lel offered her thoughts on Instagram, acknowledging the unpredictable nature of life and the pleasant surprises that can come along the way. This acknowledgment speaks to the power of social media platforms like TikTok, where even an older song can find new life and resonate with a global audience.

So, whether you find yourself dancing cheekily in a fur coat or simply nodding along to the infectious beat, it’s clear that the TikTok phenomenon has once again showcased the ability of music and creativity to connect people across borders and captivate the internet in unexpected ways.

FAQ:

Q: What is the original song that went viral on TikTok?
The original song that went viral on TikTok is “Moi Marmeladnyi” Russian singer Katya Lel.

Q: What are the lyrics of the song?
The lyrics of the song roughly translate to: “Again, it feels like my head is spinning. My marmalade, I’m wrong.”

Q: What is the TikTok trend associated with this song?
The TikTok trend associated with this song involves users dancing and lip-syncing to the catchy beat while wearing fur coats and hats with earflaps.

Q: Has the song achieved any notable success?
Yes, the song has reached the third spot on Spotify’s Viral 50 – Global chart.

Q: What did Katya Lel say about the trend?
Katya Lel acknowledged the unexpected success of her song on her Instagram page, expressing her appreciation for life’s surprises and the power of social media to connect people.

TikTok fosters a participatory culture where fans do not merely consume but actively generate content, enhancing communal bonds and deepening attachment to the characters.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

Authenticity and creativity are key factors leveraged in this environment.

Fans who post genuine emotional responses or demonstrate imaginative uses for Labubu figurines contribute to the organic virality and sustained interest.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

This incentive structure helps transform a simple collectible into a widely discussed cultural artifact among younger demographics, bridging online social engagement with offline collecting habits.

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Content: How do TikTok challenges become viral, and what are their consequences?

News TikTok

How do TikTok challenges become viral, and what are their consequences?

TikTok, the popular social media platform known for its short-form videos, has become a breeding ground for viral challenges. These challenges, often involving users imitating specific actions or dances, spread like wildfire across the app, captivating millions of users worldwide. But how do these challenges gain such immense popularity, and what are the consequences of their viral nature?

What makes TikTok challenges go viral?

TikTok challenges become viral due to a combination of factors. Firstly, the platform’s algorithm plays a significant role in promoting popular content. When a challenge gains traction and receives a high number of views, likes, and shares, TikTok’s algorithm pushes it to a wider audience, increasing its visibility and potential for virality.

Additionally, the participatory nature of TikTok challenges contributes to their viral success. Users are encouraged to join in and create their own versions of the challenge, adding their unique twist. This fosters a sense of community and engagement, further propelling the challenge’s popularity.

Consequences of viral TikTok challenges

While viral TikTok challenges can be entertaining and bring people together, they also come with potential consequences. One major concern is the safety aspect. Some challenges involve risky or dangerous actions, leading to injuries or accidents. For instance, the “Skull Breaker Challenge” gained notoriety for causing serious injuries to participants.

Moreover, the viral nature of these challenges can sometimes lead to harmful trends. Users may feel pressured to participate, even if they are uncomfortable or unsure about the challenge’s consequences. This can result in peer pressure and a disregard for personal safety.

FAQ

Q: What is TikTok?
A: TikTok is a social media platform where users can create and share short videos set to music.

Q: What is a viral challenge?
A: A viral challenge refers to a trend or activity that spreads rapidly across social media platforms, often involving users imitating specific actions or dances.

Q: How does TikTok’s algorithm work?
A: TikTok’s algorithm analyzes user preferences and behavior to recommend content. When a challenge gains popularity, the algorithm promotes it to a wider audience.

Q: Are all TikTok challenges safe?
A: Not all TikTok challenges are safe. Some challenges involve risky or dangerous actions, leading to potential injuries or accidents.

In conclusion, TikTok challenges become viral through a combination of factors, including the platform’s algorithm and user participation. While these challenges can be entertaining, they also come with potential consequences, such as safety risks and harmful trends. It is crucial for users to exercise caution and prioritize their well-being when participating in viral challenges.

Commercial and Financial Growth Impact on Pop Mart

Labubu’s popularity is not just a cultural phenomenon; it has generated substantial commercial success for Pop Mart.

Collectively, Pop Mart’s blind box toys, including Labubu and others, have been purchased by nearly 200,000 consumers, indicating wide market demand.

How many consumers has Pop Mart's blind box craze attracted?

Which products are increasingly viewed as treasures by collectors?

The “Labubu Constellation Series,” featuring horoscope-themed designs, has been a top-selling line due to its colorful and cute aesthetics that further attract collectors wanting to align toys with personality traits or signs.

What about the Labubu constellation series is appealing to collectors?

Designs and colors representing the Zodiac signs

Pop Mart has expanded its distribution globally through strategic partnerships.

For example, its Russian distributor, Rosman, targets capturing a significant share of the growing collectible toy market valued at approximately 20 billion rubles.

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Content: Moscow, Polkovaya str. 3, office 120
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14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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Rosman projects investing $4 million in purchasing, marketing, and distribution, with anticipated payback within 2 to 3 years.

This shows the company’s commitment to global market penetration fueled by titles like Labubu.

The success of Labubu and related collectibles has contributed to substantial revenue growth for Pop Mart.

This surge has also enhanced the founder and company leadership’s net worth as the brand continues positioning itself among the world’s leading purveyors of art toys.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
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Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
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By merging design creativity with savvy marketing and social engagement strategies, Pop Mart has turned what could have been a niche interest into a vibrant global business model.

Why Labubu Resonates with Teens and Broader Collectible Culture

Understanding why your teenage daughters and their peers are so drawn to Labubu involves considering both psychological and sociocultural factors.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Collecting toys like Labubu offers a tangible way for young people to engage with creative expression, nostalgia, and social identity.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Which products are increasingly viewed as treasures by collectors?

The “blind box” model amplifies excitement and anticipation, much like trading cards once did, making the act of collecting an interactive experience rather than a simple purchase.

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Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

Consumers mainly buy blind boxes for what purpose?

What are the traits of collectible toy consumers?

Furthermore, Labubu’s design merges cuteness with fantasy, creating approachable yet visually distinctive characters that appeal to teenagers’ appreciation for quirky, aesthetic items that can also serve as personal symbols or social currency among peer groups.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The social media amplification means that Labubu collectors are part of a global community, sharing discoveries, rare finds, and creative content.

How do teenagers gain identity and intimacy?

This connectivity not only satisfies social belonging but also feeds into the excitement of an evolving, popular trend.

Consumers mainly buy blind boxes for what purpose?

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

trendsetting
attentive to emotional fulfillment

Collectible toy culture encourages a sense of mastery and completion as collectors seek to obtain full series or limited editions.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What aspects of the person on the screen makes someone inclined to buy products?

In the context of Labubu, the range of themed series, such as the Constellation Series, provides layered engagement and a reason to continuously seek new pieces.

Conclusion

The Labubu phenomenon is a confluence of creative design, savvy marketing, social media virality, and cultural engagement that has transformed a simple plush toy character into a global viral collectible sensation.

Which products are increasingly viewed as treasures by collectors?

It is driven by the innovative blind-box model of Pop Mart, strong fan communities engaging on TikTok and other platforms, and strategic international collaborations and expansions.

What Pop Mart marketing ploy features highly desirable hidden models?

which social platforms does Gen Z tend to prefer?

For parents, understanding the appeal of Labubu lies in recognizing how it satisfies young people’s desires for expression, social connection, and the thrill of collecting intertwined with popular digital culture.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

As a result, Labubu represents more than a toy — it is a leading example of how traditional play intersects with modern branding, social media dynamics, and consumer culture among today’s teenager demographics.

Investing time to explore this phenomenon puts parents on a similar wavelength as their children, fostering better communication and appreciation for what makes these toys so captivating today.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/