The Labubu Phenomenon refers to the remarkable global surge in popularity of Labubu collectible plush toys, created by Hong Kong designer Kasing Lung and marketed by the Chinese company Pop Mart.

Labubu is part of a series of collectible "toys for adults" combining cute, stylized monster elf characters, appealing strongly to a youthful and trend-conscious consumer base.

Their widespread appeal has been bolstered by limited edition releases, artistic collaborations, and an innovative marketing approach that blends collectible culture with an emotional and social community experience.

A key factor in Labubu’s viral success is the "blind box" or surprise-unboxing trend, which creates a sense of excitement and fear of missing out (FOMO) among collectors.

This strategy engages consumers emotionally—46.78% of buyers cite the element of surprise as a major motivation, while 38.95% respond to favorite branding, and 21.64% enjoy buying with friends and family.

Unlike traditional toys, Labubu taps into nostalgia, craftsmanship appreciation, and a spiritual "healing" effect, serving as both aesthetic and emotional collectibles for Generation Z and millennials, who comprise the main consumer base.

These toys are more than items; they represent a lifestyle and community identity for "tide play" enthusiasts who often invest significant sums in expanding their collections.

Pop Mart’s role has been crucial.

The company has effectively leveraged physical and online retail expansion, with high-demand limited releases that often sell out within minutes, as seen with Labubu products in Taiwan and Russia.

Pop Mart opened multiple pop-up stores across cities during peak seasons, attracting huge crowds and creating shopping events akin to carnivals.

Pricing strategies, such as requiring minimum purchases to access limited editions, maintain exclusivity and hype.

In terms of financial impact, Pop Mart has capitalized on the collectible toy market's rapid growth.

The Labubu Phenomenon refers to the remarkable global surge in popularity of Labubu collectible plush toys, created by Hong Kong designer Kasing Lung and marketed by the Chinese company Pop Mart.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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In Case You Missed It…

We're on WeChat!

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Download previous issues

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Visit the archives

Which designers does Pop Mart collaborate with?

Labubu is part of a series of collectible "toys for adults" combining cute, stylized monster elf characters, appealing strongly to a youthful and trend-conscious consumer base.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

Their widespread appeal has been bolstered by limited edition releases, artistic collaborations, and an innovative marketing approach that blends collectible culture with an emotional and social community experience.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
Font Size:
Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
LIKE Our official website for more information

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

A key factor in Labubu’s viral success is the "blind box" or surprise-unboxing trend, which creates a sense of excitement and fear of missing out (FOMO) among collectors.

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

This strategy engages consumers emotionally—46.78% of buyers cite the element of surprise as a major motivation, while 38.95% respond to favorite branding, and 21.64% enjoy buying with friends and family.

Consumers mainly buy blind boxes for what purpose?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Unlike traditional toys, Labubu taps into nostalgia, craftsmanship appreciation, and a spiritual "healing" effect, serving as both aesthetic and emotional collectibles for Generation Z and millennials, who comprise the main consumer base.

Besides sensory enjoyment, what do trendy toys provide enthusiasts?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

spiritual
attentive to emotional fulfillment

What does the collectible toys concept emphasize/

These toys are more than items; they represent a lifestyle and community identity for "tide play" enthusiasts who often invest significant sums in expanding their collections.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Pop Mart’s role has been crucial.

Title:

Content: POP MART has collaborated with many brands since its establishment. Recently, CLOT, a fashion brand headed by Chen Guanxi and coinciding with the 20th anniversary, launched MEGA α SKULLPANDA 1000% CLOT with the concept of “LOVE ALWAYS WINS ”, which instantly attracted more than 100,000 people. Registration is a sign of the popularity. In the process of cooperation, Chen Guanxi also talked about the definition of love.
The MEGA α SKULLPANDA 1000% CLOT is made of transparent materials and has a strong sense of future. The body height is up to 76 cm, the head and limbs can be moved, and the mask is detachable.
The most special thing is that the inside of the mask has added CLOT ’ s brand LOGO light bar, and the ear part has also added lighting, and the center of the torso has set a lamp symbolizing the heart, which represents the firm belief in love and a positive attitude.
Speaking of the cooperation in the name of "love", Chen Guanxi said that with the company of his wife, Qin Shupei, and his daughter, he can now understand the meaning of love better, and believes that in the journey of life, whether it is a difficult or a good time, all kinds of experiences have become the nourishment of creation.
It is worth mentioning that “TTF Taipei International Toy Creation Exhibition ” will be held in Huashan Creative Park from 7th to 10th. Among the many characters of POP MART, the most popular one is MOLLY, which captures the hearts of girls with its big eyes.
In addition, the Hong Kong fashion brand TOYZEROPLUS will also participate in the exhibition, and bring a variety of Taiwan and Hong Kong creators IP, such as canned pig LuLu incarnate pig bear, pig sheep for the first time lazy attack toy exhibition, and PP BABY, food dinosaur, mouse and other new toys and series to let you return full load. Chicken x Food Dinosaur ", Taiwan limited third wave of new joint name" shaved ice model ", simultaneous limited release.
# POP MART # TOYZEROPLUS # CHEN GUANXI # PLAY # TOYS CREATIVE EXHIBITION

The company has effectively leveraged physical and online retail expansion, with high-demand limited releases that often sell out within minutes, as seen with Labubu products in Taiwan and Russia.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Pop Mart opened multiple pop-up stores across cities during peak seasons, attracting huge crowds and creating shopping events akin to carnivals.

Pricing strategies, such as requiring minimum purchases to access limited editions, maintain exclusivity and hype.

In terms of financial impact, Pop Mart has capitalized on the collectible toy market's rapid growth.


The Labubu Phenomenon refers to the remarkable global surge in popularity of Labubu collectible plush toys, created by Hong Kong designer Kasing Lung and marketed by the Chinese company Pop Mart.

Labubu is part of a series of collectible "toys for adults" combining cute, stylized monster elf characters, appealing strongly to a youthful and trend-conscious consumer base.

Their widespread appeal has been bolstered by limited edition releases, artistic collaborations, and an innovative marketing approach that blends collectible culture with an emotional and social community experience.

A key factor in Labubu’s viral success is the "blind box" or surprise-unboxing trend, which creates a sense of excitement and fear of missing out (FOMO) among collectors.

This strategy engages consumers emotionally—46.78% of buyers cite the element of surprise as a major motivation, while 38.95% respond to favorite branding, and 21.64% enjoy buying with friends and family.

Unlike traditional toys, Labubu taps into nostalgia, craftsmanship appreciation, and a spiritual "healing" effect, serving as both aesthetic and emotional collectibles for Generation Z and millennials, who comprise the main consumer base.

These toys are more than items; they represent a lifestyle and community identity for "tide play" enthusiasts who often invest significant sums in expanding their collections.

Pop Mart’s role has been crucial.

The company has effectively leveraged physical and online retail expansion, with high-demand limited releases that often sell out within minutes, as seen with Labubu products in Taiwan and Russia.

Pop Mart opened multiple pop-up stores across cities during peak seasons, attracting huge crowds and creating shopping events akin to carnivals.

Pricing strategies, such as requiring minimum purchases to access limited editions, maintain exclusivity and hype.

Collaborations with high-profile brands and events, including a notable partnership with The Peninsula Shanghai for a themed Labubu afternoon tea, have elevated the brand’s cultural cachet and visibility.

In terms of financial impact, Pop Mart has capitalized on the collectible toy market's rapid growth.

The Russian distributor "Rosman" projects a 15% revenue increase from Pop Mart products, investing $4 million with a 2-3 year payback.

The market for collectibles is forecasted to surpass 150 billion yuan in China by 2025, with growth rates of approximately 35% annually.

Pop Mart’s founder has seen substantial wealth accumulation due to this surge, positioning the company as a leader in the space.

Pop Mart's strategic positioning, coupled with viral social media presence—especially on TikTok with user-generated unboxing videos and fan art—has propelled Labubu and related figures into viral phenomena, engaging a global, digitally connected fanbase.

Compared to earlier collectible toy crazes like Beanie Babies or Funko Pop!, Labubu’s success lies in integrating emotional consumer connection, sophisticated design, and social media savvy, ensuring a fresh and enduring appeal in a booming adult collectibles market.

In summary, the Labubu Phenomenon is driven by emotional engagement through surprise and community, a strong Gen Z and millennial consumer base seeking identity and joy, effective marketing with limited scarcity, celebrity and cultural collaborations, and strategic retail expansion, resulting in significant business growth for Pop Mart and heightened global visibility on modern platforms like TikTok.

The Labubu Phenomenon refers to the remarkable global surge in popularity of Labubu collectible plush toys, created by Hong Kong designer Kasing Lung and marketed by the Chinese company Pop Mart.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

more news

Lifestyle Leader Accor Partners with Zrou on Culinary Innovation

1-on-1 with Accor Greater China CEO Gary Rosen and Zrou Co-founder and CEO Franklin Yao on sustainability and health.

Flexible Hours: A Career in Yoga

Yoga master and studio owner Shen Yan describes the upward salutes and downward dogs of the Yoga business.

12 Thanksgiving Festivities in the GBA!

A selection of great ways to get your Thanksgiving fix in the GBA!

Enjoy Amazing November Deals on Allelique Skincare Products

Allelique is a truly international skincare brand, founded in Shanghai with headquarters in London.

51 Things To Do in the GBA, Including Thanksgiving Treats!

A selection of things to do in Shenzhen!

That's GBA Halloween Event Guide

A list of spooky happenings across the GBA!

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives

Which designers does Pop Mart collaborate with?

Labubu is part of a series of collectible "toys for adults" combining cute, stylized monster elf characters, appealing strongly to a youthful and trend-conscious consumer base.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

Their widespread appeal has been bolstered by limited edition releases, artistic collaborations, and an innovative marketing approach that blends collectible culture with an emotional and social community experience.

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Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
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Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

A key factor in Labubu’s viral success is the "blind box" or surprise-unboxing trend, which creates a sense of excitement and fear of missing out (FOMO) among collectors.

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

This strategy engages consumers emotionally—46.78% of buyers cite the element of surprise as a major motivation, while 38.95% respond to favorite branding, and 21.64% enjoy buying with friends and family.

Consumers mainly buy blind boxes for what purpose?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Unlike traditional toys, Labubu taps into nostalgia, craftsmanship appreciation, and a spiritual "healing" effect, serving as both aesthetic and emotional collectibles for Generation Z and millennials, who comprise the main consumer base.

Besides sensory enjoyment, what do trendy toys provide enthusiasts?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

spiritual
attentive to emotional fulfillment

What does the collectible toys concept emphasize/

These toys are more than items; they represent a lifestyle and community identity for "tide play" enthusiasts who often invest significant sums in expanding their collections.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Pop Mart’s role has been crucial.

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Content: POP MART has collaborated with many brands since its establishment. Recently, CLOT, a fashion brand headed by Chen Guanxi and coinciding with the 20th anniversary, launched MEGA α SKULLPANDA 1000% CLOT with the concept of “LOVE ALWAYS WINS ”, which instantly attracted more than 100,000 people. Registration is a sign of the popularity. In the process of cooperation, Chen Guanxi also talked about the definition of love.
The MEGA α SKULLPANDA 1000% CLOT is made of transparent materials and has a strong sense of future. The body height is up to 76 cm, the head and limbs can be moved, and the mask is detachable.
The most special thing is that the inside of the mask has added CLOT ’ s brand LOGO light bar, and the ear part has also added lighting, and the center of the torso has set a lamp symbolizing the heart, which represents the firm belief in love and a positive attitude.
Speaking of the cooperation in the name of "love", Chen Guanxi said that with the company of his wife, Qin Shupei, and his daughter, he can now understand the meaning of love better, and believes that in the journey of life, whether it is a difficult or a good time, all kinds of experiences have become the nourishment of creation.
It is worth mentioning that “TTF Taipei International Toy Creation Exhibition ” will be held in Huashan Creative Park from 7th to 10th. Among the many characters of POP MART, the most popular one is MOLLY, which captures the hearts of girls with its big eyes.
In addition, the Hong Kong fashion brand TOYZEROPLUS will also participate in the exhibition, and bring a variety of Taiwan and Hong Kong creators IP, such as canned pig LuLu incarnate pig bear, pig sheep for the first time lazy attack toy exhibition, and PP BABY, food dinosaur, mouse and other new toys and series to let you return full load. Chicken x Food Dinosaur ", Taiwan limited third wave of new joint name" shaved ice model ", simultaneous limited release.
# POP MART # TOYZEROPLUS # CHEN GUANXI # PLAY # TOYS CREATIVE EXHIBITION

The company has effectively leveraged physical and online retail expansion, with high-demand limited releases that often sell out within minutes, as seen with Labubu products in Taiwan and Russia.

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Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Pop Mart opened multiple pop-up stores across cities during peak seasons, attracting huge crowds and creating shopping events akin to carnivals.

Pricing strategies, such as requiring minimum purchases to access limited editions, maintain exclusivity and hype.

Collaborations with high-profile brands and events, including a notable partnership with The Peninsula Shanghai for a themed Labubu afternoon tea, have elevated the brand’s cultural cachet and visibility.

In terms of financial impact, Pop Mart has capitalized on the collectible toy market's rapid growth.

The Russian distributor "Rosman" projects a 15% revenue increase from Pop Mart products, investing $4 million with a 2-3 year payback.

The market for collectibles is forecasted to surpass 150 billion yuan in China by 2025, with growth rates of approximately 35% annually.

Pop Mart’s founder has seen substantial wealth accumulation due to this surge, positioning the company as a leader in the space.

Pop Mart's strategic positioning, coupled with viral social media presence—especially on TikTok with user-generated unboxing videos and fan art—has propelled Labubu and related figures into viral phenomena, engaging a global, digitally connected fanbase.

How do teenagers gain identity and intimacy?

Which products are increasingly viewed as treasures by collectors?

which social platforms does Gen Z tend to prefer?

Compared to earlier collectible toy crazes like Beanie Babies or Funko Pop!, Labubu’s success lies in integrating emotional consumer connection, sophisticated design, and social media savvy, ensuring a fresh and enduring appeal in a booming adult collectibles market.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

In summary, the Labubu Phenomenon is driven by emotional engagement through surprise and community, a strong Gen Z and millennial consumer base seeking identity and joy, effective marketing with limited scarcity, celebrity and cultural collaborations, and strategic retail expansion, resulting in significant business growth for Pop Mart and heightened global visibility on modern platforms like TikTok.

Consumers mainly buy blind boxes for what purpose?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

which social platforms does Gen Z tend to prefer?


Artificially intelligent (AI) robotic pet companions are increasingly used as emotional and social aids for seniors, particularly those facing loneliness, dementia, or cognitive decline.

These robotic pets, such as those from brands like Joy for All Companion Pets, Sony's Aibo, Tombot, and the therapeutic PARO seal, mimic the appearance and some behaviors of real animals through lifelike fur, sounds, motion sensors, and interaction capabilities.

For example, Joy for All pets have heartbeats, can respond to voice and touch, purr or bark, and move their heads.

PARO uses sensors to react to stimuli and express emotions, significantly benefiting dementia patients psychologically and socially.

Tombot's robot dogs are designed to emulate real Labrador puppies to offer companionship, inspired by experiences with caregiving relatives with Alzheimer's disease.

Multiple senior care communities have adopted robotic pets with documented benefits including improved mood, appetite, social interaction, reduced anxiety, loneliness, and depression, particularly for residents with dementia.

They provide a sense of purpose by allowing seniors to feel like they are caring for a living being without the physical demands or health risks of real pets, which many eldercare settings cannot accommodate.

Events distributing these pets have shown positive emotional responses despite users understanding they are robotic.

AI pet companions also play social roles beyond physical therapy, with devices like ElliQ providing conversation, health reminders, encouragement, and connection to family via video calls.

ElliQ customizes interactions based on user preferences and can proactively engage in wellness monitoring, reflecting advances in AI tailored for eldercare.

These conversational AI robots are being distributed through state programs in the U.S. and show promise in combating social isolation, a recognized public health risk linked to serious illnesses and premature death.

Artificially intelligent (AI) robotic pet companions are increasingly used as emotional and social aids for seniors, particularly those facing loneliness, dementia, or cognitive decline.

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“She’s a good girl”: Robot pets help Lehigh Valley senior residents live longer, happier lives

Gathered in a semi-circle, a group of women in wheelchairs petted the newly adopted cats and dogs sitting on their laps Wednesday afternoon, talking softly to their new companions. The dogs barked and leaned in for pets, the cats meowed and rolled over for scratches — almost like they were real.

But the animals were robots, a fact that wasn’t lost on many of the women in the Fellowship Manor sitting room.

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One resident at the Whitehall Township senior living community, Jackie, named her small golden retriever robot Goldie. Jackie said she grew up on a farm in Palmer Township with plenty of dogs but never one that looked like Goldie.

“She’s a good girl — she just sits there and doesn’t make a sound unless you talk to her,” Jackie said.

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That was one of 20 pairings made at the adoption event at Fellowship Community where residents, primarily those with dementia, picked out one of 20 robotic pets — 10 dogs and 10 cats — to serve as their companions.

Animal therapy can be beneficial for seniors, especially those with dementia. Benefits for seniors include improved cardiovascular health, better quality of life and decreased feelings of anxiety, loneliness and depression.

However, it’s not reasonable or safe in most care settings to introduce real animals, according to Mary Kay McMahon, president and CEO of Fellowship Community.

“Because of their own care needs most of our residents couldn’t take care of animals and our staff don’t have the time to take care of them,” McMahon said.

But research has found that use of robotic pets still offers a number of benefits to seniors with dementia, including improved well-being, mood and quality of life. McMahon said there are also benefits for seniors who were caregivers for much of their lives.

The adoption event was a surprise for many residents. Jackie said she didn’t know they would be giving out robot pets until about 10 a.m. Wednesday when she was asked if she wanted one.

Another resident, Elaine, said she rolled into the room not knowing what was going on but asked if she could have a golden retriever robot, like Jackie’s. Elaine promptly named her new friend Dog, pronounced “D-O-G.”

“I always wanted to name a dog Dog,” Elaine said.

McMahon said they tried to match the animals with residents based on their preferences. Once they made a match, the robotic companions were theirs to keep.

McMahon said staff have seen how the robot pets can help. Just before the pandemic, Fellowship Community bought a handful of robotic pets for residents. She said the recipients all saw improvements in their mood, appetites and social interactions, and reduced anxiety and depression. The robot pets even reminded some of real dogs or cats they had owned, she said, which helps in the long term with their conditions.

“It gives them a sense of purpose,” McMahon said. “They feel like they are taking care of something.”

It helps that the robots are very lifelike — the imitation fur is soft and built-in sensors allow the companion pets to respond to a person’s presence and touch as well as react to the environment.

Each one costs a little more than $100, which were paid for via a Greater Lehigh Valley Realtors 100th Anniversary Community Charity Grant.

Though Jackie and Elaine both said they knew their dogs weren’t “real,” they both remarked how Goldie and Dog moved their head when petted and how soft they were.

“She’s going to be a good pet,” Jackie said.

Morning Call reporter Leif Greiss can be reached at 610-679-4028 or lgreiss@mcall.com.

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For whom would robotic animal dolls make a big difference?

those with Alzheimer's or dementia, struggling with isolation

What problems can companion robots solve for the elderly or those with cognitive difficulties, according to one study?

These robotic pets, such as those from brands like Joy for All Companion Pets, Sony's Aibo, Tombot, and the therapeutic PARO seal, mimic the appearance and some behaviors of real animals through lifelike fur, sounds, motion sensors, and interaction capabilities.

For example, Joy for All pets have heartbeats, can respond to voice and touch, purr or bark, and move their heads.

Title:

Content: Robotic animal dolls may not be the first thought that comes to mind when considering a companion pet, but Diana Wise and Carol Brown believe otherwise. In fact, the two say Joy for All companion pets can make a big difference in providing comfort to aging adults with Alzheimer’s and dementia who are struggling with social isolation.

Wise saw this firsthand in her mother, who had dementia for years and lived in a memory care unit at an assisted living facility. Wise would visit her mother regularly, but when COVID hit, she could no longer do so.

“I was unable to see her for eight months,” said Wise, “And when I finally was able to see her, I saw the decline of how much the isolation affected her … [W]hen I found my mom, well, they said that all she did was sleep – what else was there to do? And so that isolation impacted her a lot. Her memory was just – everything had changed about her.”

Wise’s mother, Helen Espinoza, passed away in November 2020 from COVID complications. In the midst of her grief, Wise found herself wanting to do something in her mother’s memory that would help someone else. After having heard an idea from Brown about robotic companion pets, she soon had the idea to partner with her. As a result, Wise formed the “Share the Love” Helen Espinoza Memorial Fund.

“The first thing that came to mind was these animals to help with memory care units or caregivers, assisted living, with this isolation,” said Wise. “I mean, with COVID it really put a lot of perspective about how hard it is on these residents without having [companionship.] They can’t have little animals and stuff, but why not have this – the best, next best thing? You know, the interaction itself?”

The idea to use robotic pets came when Brown was doing her own research into solutions for the decline in quality of life brought on by isolation in these affected residents. Brown stated that with the Western Arizona Council of Governments (WACOG) Area Agency on Aging, she focuses heavily on three areas that affect seniors the most, and one of them is Alzheimer’s and dementia.

“For several years, we’ve been extremely aware that social isolation is causing a huge decline in quality of life and life expectancy in our seniors,” she said. “And COVID did shine a huge light on it: people started understanding how detrimental it is to be isolated like that. So we were looking for solutions prior to, but with COVID, it really lit a fire underneath to start seeking out possibilities to help resolve some of the issues going on.”

Brown explained that people with Alzheimer’s and dementia can struggle with extreme anxiety and agitation. They often benefit from having something to do with their hands. Their senses of time, space and reality can become skewed. Changes in environment or schedule can be really upsetting. And sometimes people with these diagnoses live alone with no help or companionship.

“On the other side is the caregiver, who – especially during COVID – found themselves 24/7 alone with that loved one, providing all the care because many of them didn’t want the services even coming into their home,” she said. “They were too afraid to let anybody in … So if their loved one isn’t sleeping, neither are they. So now the caregiver’s extremely stressed out, exhausted, overwhelmed, and they need help.”

Enter Joy for All’s lifelike robotic pets. With options between cats and puppies, the companion pets have heartbeats, can purr or lick, meow or bark, move and respond to motion, voice and touch. When needed, they can be muted as well. As robotic pets, they avoid the liabilities and dangers of caring for a living creature while still providing the comfort of an animal.

Brown had been demonstrating two pets in an interview with the Sun when a passerby had stopped to say, “Wow, I thought they were real!” Brown shared that she’s seen people visibly relax with the pets.

“There’s a lot of studies that were done years ago about giving folks with Alzheimer’s a baby doll,” she explained. “Many facilities don’t allow it. They consider it demeaning … But they were missing the point that if you’re not going to do that, then what are you going to do? You need to provide them with something that they can hang on to.

“Because these are so lifelike, it does exactly what the studies, the research, shows: it’s going to bring down the anxiety level. If there’s aggression, it tends to fall back down just as well … [and] you’re giving their caregiver a break.”

Wise and Brown shared that they hope not only to provide these pets to individuals with Alzheimer’s or their caregivers, but also to facilities with assisted living and skilled nursing memory care units where current shortages in staff mean individuals may be doing the work of two or three staff members at a time.

Brown shared that the Joy for All puppy typically costs about $140 while the cat costs $120. With bulk purchasing, she can bring the cost down a bit, but not by much. Additionally, the fund needs to cover rechargeable batteries for the pets.

The foundation will need to raise more funds to acquire more pets, but Wise and Brown reported that they’ve already been able to provide a few pets thanks to a donation made by AARP.

“So we were able to place a couple already at Daybreak Adult Daycare Center,” said Brown. “They are one of the providers that WACOG works with, so we were able to make a donation and bring them a puppy and kitten.

“They’re very popular. [The staff] make sure they handle it in a certain way so that there isn’t fighting. I think last time I talked to Mary, I think what they do is they got animal crates so when it’s time for them to go to bed, they get put in their crate.”

Seeing the difference the pets are making, Wise not only wishes to raise more funds to provide more of them, she also hopes to get the word out in case people may want to purchase the pets for their own family members.

“What I witnessed seeing the other residents that have Alzheimer’s, dementia: they do hold onto things and it gives them comfort,” she said. “My heart just went for this and so I know my mom would be really proud of that.

“… I needed something to come out positive about this, especially about how we’ve heard so much about the isolation with people in senior living homes and stuff, so we needed to have something a little bit more positive and something that we can do to uplift out of this whole thing.”

Wise and Brown also noted that despite the setbacks in kickstarting their fundraising campaign, now is a good time for people to learn about “Share the Love” and the Helen Espinoza Memorial Fund. November is Alzheimer’s Awareness Month and National Family Caregivers month.

As older adults continue to face the obstacles of Alzheimer’s and dementia in a pandemic, Wise and Brown hope to further reduce isolation for Yuma County’s elderly one companion pet at a time.

To learn more about the Helen Espinoza Memorial Fund and make a donation, visit https://www.azfoundation.org/Donors/Give-to-a-Memorial-Fund/-Share-the-Love-Helen-Espinoza-Memorial-Fund. To learn more about WACOG and connect with the resources they provide to aging adults, visit https://www.wacog.com/area-agency-on-aging/

Sisko J. Stargazer can be reached at 928-539-6849 or sstargazer@yumasun.com.

Sisko J. Stargazer can be reached at 928-539-6849 or sstargazer@yumasun.com.

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7 Weirdest Robots That Science Has Reached “You ’ ll Never Imagine ”
© Photo / pixabay / mariananbuA bee-shaped robot with a fan
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Scientific robotics companies are competing to create sophisticated models that can meet many different needs, especially in medicine and other fields.
The large and massive development in the field of artificial intelligence, chips and complex mechanics supported by advanced technology contributes to increasing the speed of development of robots and the multiplicity of their varieties and sizes, which has produced a series of very strange robots, the most prominent of which are:
1- Metabird Robot
The MetaBird robot is a drone, almost indistinguishable from real birds, and is based on the principle of biomimicry from Bionic Bird.
The principle of biomimicry is the successful and accurate replication of the properties or mechanisms of action of things that already exist in nature.
The bird-shaped aircraft weighs less than 10 grams and has no propellers, making it safe to maneuver. It is also equipped with flexible wings made of carbon fiber and liquid crystal polymers. The body itself is made of durable foam, so it is not affected by water and shocks. It is equipped with a battery to help it fly for 10 minutes and is controlled by a mobile device.
Robot (Bat Bot).
Researchers at the California Institute of Technology and the University of Illinois at Urbana-Champaign have recreated key bat flight mechanisms and embedded them into the Batbot.
The robot weighs about 93 grams and flies with wings made of an easily stretchable silicone membrane.
The robot can simply change the shape of the wings, bend and disassemble them, and can fold the shoulders, elbows, wrists and legs.
The computer and sensors are embedded in the Batbot head, and there are five precision motors along the spine.
It provides him with the ability to mimic flying mammals well by controlling him with a special device.
Researchers suggest that thanks to flexible wings, robotic bats are more energy efficient than other flying robots.
Lightweight and agile, these robots are useful as traditional quadcopters can collide with objects or people causing damage or injury, such as on construction sites.
3. Salamander Robot "BlueRobot"
The "Pleurobot" robot, created by researchers at the Federal Polytechnic School of Lausanne (EPFL), can walk on the ground, swim underwater and navigate between the two with similar success to the amphibian salamander.
To develop the robot, scientists used salamander X-rays and studied how its skeleton worked during movement.
The low center of gravity, which allows the robot to move on rough terrain without losing balance, also provides the ability to swim and can make it a useful tool for search and rescue operations.
The researchers also plan to study the interaction between the spinal cord, the body and the environment.
According to the project leader, Olek Eisbert, understanding the basis of this interaction will help develop neuroprosthetic therapies and devices for those with hemiplegia and amputation.
4. The water snake robot "Elum"
The snake-like body allows the robot to move effectively not only on the ground, but also in the water.
The Norwegian robotics company has borrowed the nickname "Eelume" to design an autonomous autonomous robot.
His slim, flexible body gave him the ability to work in confined spaces where conventional underwater vehicles could not get in.
Eelume is suitable for inspections and light repairs of underwater structures such as offshore wind farms, fish farms, oil and gas installations and pipelines.
The device consists of modules that can be interconnected in different groups depending on the task.
The robot is shipped from the docking station on the seabed so that it can stay underwater continuously and not depend on weather conditions.
The cockroach robot "CRAM"
Researchers at the University of California, Berkeley, have developed a prototype of a roach-like CRAM robot.
The design of the robot was inspired by the unique way insects move and are immune to damage.
The robot has an exoskeleton made up of strong panels and a soft cover that allows it to change shape and adapt to very narrow gaps.
Such a robot could help search for and rescue people under rubble formed as a result of hurricanes, earthquakes and explosions.
6. Pet Robots
These robots work on the principle of interactive communication between humans and robots with the aim of improving the quality of life of the elderly, such as the robot "AIBO" from Sony.
An example of this is also the robot dog produced by the company "Tombot".
This robot is almost like a real Labrador puppy and, according to the developers, should solve the problem of elderly people who need a friend, but are unable to care for a living dog.
The company ’ s founder was inspired by his mother, who suffered from Alzheimer ’ s disease and was no longer able to care for her dog, with whom she was so attached.
The dog became aggressive towards its mother, exacerbating the woman's depression and loneliness.
Accompanying robots could solve loneliness and social isolation in older adults and people with cognitive disabilities, as part of a study funded by the American insurance company.
7- The therapeutic robot "PARO"
PARO is one of the most important humanoid therapeutic robots developed by Dr. Takanori Shibata, of Japan ’ s National Institute of Industrial Science and Advanced Technology.
The robot is similar to a children's toy, except that it has sound, light, temperature, position, sensors and touch sensors.
PARO can move its tail and fins, open its eyes when caressed, and imitate the sounds of a real seal.
It reacts to words that its owner frequently uses and can express emotions such as surprise, happiness and anger.
Communication with the robot "PARO" has the same effect as the treatment provided by real animals.
Patients showed improvement in psychological and physiological factors, as well as social activity.
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For whom would robotic animal dolls make a big difference?

those with Alzheimer's or dementia, struggling with isolation

What problems can companion robots solve for the elderly or those with cognitive difficulties, according to one study?

Multiple senior care communities have adopted robotic pets with documented benefits including improved mood, appetite, social interaction, reduced anxiety, loneliness, and depression, particularly for residents with dementia.

For whom would robotic animal dolls make a big difference?

those with Alzheimer's or dementia, struggling with isolation

What problems can companion robots solve for the elderly or those with cognitive difficulties, according to one study?

They provide a sense of purpose by allowing seniors to feel like they are caring for a living being without the physical demands or health risks of real pets, which many eldercare settings cannot accommodate.

For whom would robotic animal dolls make a big difference?

those with Alzheimer's or dementia, struggling with isolation

Why would the elderly opt for a robotic pet as a friend?

Events distributing these pets have shown positive emotional responses despite users understanding they are robotic.

AI pet companions also play social roles beyond physical therapy, with devices like ElliQ providing conversation, health reminders, encouragement, and connection to family via video calls.

For whom would robotic animal dolls make a big difference?

those with Alzheimer's or dementia, struggling with isolation

What problems can companion robots solve for the elderly or those with cognitive difficulties, according to one study?

ElliQ customizes interactions based on user preferences and can proactively engage in wellness monitoring, reflecting advances in AI tailored for eldercare.

Title:

Content: Want to age-in-place? You may have a robot keeping you company.

Artificial intelligence can help reduce loneliness for older adults aging at home.

A 95-year-old woman and her 74-year-old daughter, each who live alone and could be at risk for isolation and loneliness, recently received a lifeline to conversation and companionship in the form of an artificial intelligence robot.

The women can now receive medical reminders, health and wellness check-ins, play music and games, and experience virtual travel.

“It’s helping with loneliness and socialization for people who would be otherwise trapped in their home watching TV all day,” Christopher Lewoc, case manager for Greene County Human Services in New York said. “It’s a way to keep people sane and active mentally and physically. It’s letting people live a more social life.”

Lewoc sets up free artificial intelligence care companions for older adults, giving them a lifeline to conversation and health reminders.

He recently installed ElliQ, voice-activated proactive and empathetic care companion, in the homes of the elderly mother and her daughter, giving them some companionship as they each live alone. He’s found that a little conversation may go a long way to helping to mitigate isolation and improve care for older adults.

Under a contract with the New York state Office for the Aging, Intuition Robotics is providing the ElliQ smart technology for about 800 older adults in an effort to battle social isolation and support aging-in-place. The ElliQ recipients need internet access for the free device to be set up in their home by a caseworker. The state works with local offices for the aging and partners to identify older adults who would most benefit from the technology

“ElliQ will greet them in the morning and ask them how they feel. If they slept poorly, ElliQ will say ‘would you like me to call your doctor?’ It’s interactive and helpful,” Lewoc said.

“It allows them to have a companion, engage in conversation and get reminders about drinking their water or whatever medications they need,” said Lewoc. “A lot of folks don’t have smartphones and ElliQ can show them photos, take them on trips to different countries and teach them about the culture. It can play trivia with you, call your family, play music to have a dance party.”

ElliQ responds to questions but also initiates conversation and questions, offers sleep relaxation exercises, physical activity exercises, nutrition-related chats and medication reminders for each user’s unique condition.

“This product does so many things to improve health, combat isolation, and improve overall well-being and independence. Designed with input from older adults, the future of supporting and serving older adults includes technology. The future is here,” said Greg Olsen, director for the New York state Office for the Aging.

“Despite misconceptions and generalizations, older adults embrace new technology, especially when they see it is designed by older adults to meet their needs,” Olsen said, adding that ElliQ served as a “powerful complement to traditional forms of social interaction and support from professional or family caregivers.”

The New York program and rising interest in AI companions comes as more older people want to age in place and finding home healthcare amid a persistent shortage of healthcare workers becomes increasingly difficult.

In 2017, the U.S. Surgeon General declared social isolation to be a “global epidemic” – one that only worsened in the COVID-19 health emergency. According to the AARP Public Policy Institute, social isolation drives $6.7 billion in additional associated Medicare spending per year.

Read: Opinion: What robots will mean for your retirement

Amid a report by the McKinsey Health Institute on healthy aging that found that nonclinical factors affect 80% of an individual’s health, Intuition Robotics sees great potential for ElliQ helping older adults age in place in a healthier way.

Users have an average of 20 daily interactions with ElliQ, according to Dor Skuler, CEO and co-founder of Intuition Robotics, a startup company based in Israel. ElliQ users report an 80% decrease in loneliness and 82% of users access the mental health features, Skuler said.

The new second-generation ElliQ offers users experiences such as museum exhibit tours and virtual travel. The new companion app provides users’ families and caregivers with different methods to communicate with the users and updates them on the user’s well-being.

Read: Opinion: This $3,000 dog could be a perfect gift for Grandma

Skuler called ElliQ a “lighthearted character that moves into the person’s home.” While Intuition Robotics has not marketed directly to consumers, it was named a Time Best Invention of the Year and word-of-mouth during the holidays has been good for business.

Outside of the New York state program, ElliQ can be had for a $249.99 enrollment fee, plus a monthly subscription of $29.99 if you buy a year subscription or $39.99 if you enroll month-to-month.

Intuition Robotics is talking with other states and senior living facilities about offering ElliQ in more places, as well working to measure how the conversational robot improves health outcomes to reduce the cost of care, Skuler said.

Of course, it’s a robot and not a human, so the interaction is limited.

“There’s a place for technology, but it’s no substitute for human interaction. We know the power of human touch and human interaction,” said Lakelyn Hogan Eichenberger, a gerontologist and caregiver advocate for Home Instead Senior Care, a home care service agency. “Industrywide, the workforce is not at the level it needs to be at, so there’s a need for technology, but there has to be a balance.”

Do you have questions about retirement, Social Security, where to live or how to afford it at all? Write to HelpMeRetire@marketwatch.com and we may use your question in a future story.

These conversational AI robots are being distributed through state programs in the U.S. and show promise in combating social isolation, a recognized public health risk linked to serious illnesses and premature death.

For whom would robotic animal dolls make a big difference?

those with Alzheimer's or dementia, struggling with isolation

What problems can companion robots solve for the elderly or those with cognitive difficulties, according to one study?