Global avocado consumption has grown substantially over the past two decades, driven by its popularity as a versatile, healthful food rich in good fats and nutrients, and bolstered by marketing efforts, particularly in the United States.

The "Avocados From Mexico" brand has played a key role in this demand surge, helping to nearly triple brand preference in the U.S. and more than double the market size, with about 80% of avocados consumed there imported from Mexico.

Rising demand is also seen in Europe and Oceania, with countries like New Zealand recording record consumption increases, although oversupply there has led to lower prices that strain local growers [9f7babf6-335c-4686-b3fe-7602641d29a4_195587657; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569; fd214626-2761-443a-aee5-3562ee536d85_342391363].

Mexico is the largest avocado producer globally, especially the state of Michoacán, which accounts for about 80% of the country's output.

Mexico exports roughly 1.3 million metric tons annually, mostly to the U.S., with export profit margins significantly higher than domestic sales.

Other major producing countries include Peru, Chile, Colombia, and New Zealand, each expanding production and exports to meet growing markets [114d1622-c9c5-4614-b132-9c9189790987_442554566; 32dc5e16-5eb0-4bcd-ab27-cd487196d63a_354951167].

Economically, the avocado boom has provided substantial benefits: in Mexico, it supports approximately 300,000 workers and contributes billions in export revenue annually.

Trade agreements like NAFTA have facilitated market growth and economic integration, boosting income for farmers and exporters.

However, market volatility exists as seen in oversupply issues in Australia and New Zealand impacting prices and farmer profitability, and logistical challenges during the COVID-19 pandemic affecting supply chains [3f2668d2-a695-4d4c-a2be-36032d9a07f4_87857532; 49294516-8781-4816-902e-aed083d255fe_712225785; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569].

Global avocado consumption has grown substantially over the past two decades, driven by its popularity as a versatile, healthful food rich in good fats and nutrients, and bolstered by marketing efforts, particularly in the United States.

Title:

Content: Avocado: Between Environmental Impacts and Global Market Controllers
In the Mexican state of Michoacán, which produces about 80% of the world ’ s avocado, avocado cultivation has depleted local water supplies and caused severe environmental damage, with studies showing that avocado cultivation has led to deforestation, soil erosion and chemical contamination of water sources.
(Getty)
In recent years, the avocado industry has become a staple in many diets around the world, and its popularity has increased greatly due to the multiple health benefits.
However, the demand for this fruit has led to harmful environmental effects and the emergence of a mafia that controls the production and distribution of avocados in some countries.
A Chilean study published recently said that avocado cultivation has caused severe water shortages, as well as in Peru, where large farmers have dominated the avocado market since the 1990s, where cultivation requires huge amounts of water, the production of one kilogram of avocado, consumes about 1,000 liters of water, much more than other crops such as tomatoes or oranges.
According to a report by the Water Footprint Network, the production of one kilogram of tomatoes requires about 300 liters of water, and the high water use of avocado production has led to water scarcity and depletion of aquifers in some areas.
In the Mexican state of Michoacán, which produces about 80% of the world ’ s avocado, avocado cultivation has depleted local water supplies and caused severe environmental damage, with studies showing that avocado cultivation has led to deforestation, soil erosion and chemical contamination of water sources.
According to the report, moving avocados from the production site to the market also has a significant impact on the climate, as avocados are grown mainly in developing countries, and are exported to developed countries such as the United States, Europe and Japan, and the transport of avocados over long distances contributes to greenhouse gas emissions harmful to the environment. Approximately 5.4 kg of carbon dioxide emissions per kg of avocado.
Avocado production has also led to the emergence of a mafia that controls the production and distribution of avocados in some countries, where the avocado mafia operates mainly in Mexico, where it controls the production and export of avocados, and this mafia, according to media reports, consists of criminal organizations that use violence and intimidation to control the production and distribution of avocados, and often extort money from farmers. The avocado mafia uses violence to eliminate competitors and dominate the export market, as studies have shown that these gangs are responsible for deforestation, land grabbing and violence against indigenous communities in Mexico.
According to dozens of studies published in recent years, avocado cultivation also has negative effects on local communities. In some areas, demand for avocados has led to land grabbing, community displacement, labor exploitation, and avocado cultivation in the Mexican state of Michoacán has led to the displacement of indigenous communities and the exploitation of often paid migrant workers. Some studies have shown that the expansion of avocado cultivation has displaced traditional crops, leading to food insecurity and loss of biodiversity.
According to the study, governments around the world can take various measures to mitigate the impact of this agriculture on the climate, and one way is to promote sustainable avocado farming practices that reduce water use and reduce the use of chemicals. Protect the environment, provide financial incentives to farmers and enact laws that will deter illegal and criminal practices in these countries.

How has avocado consumption changed in recent years?

The "Avocados From Mexico" brand has played a key role in this demand surge, helping to nearly triple brand preference in the U.S. and more than double the market size, with about 80% of avocados consumed there imported from Mexico.

Title:

Content: Avocados From Mexico® Celebrates 10 Years of Goodness

Published: Oct. 20, 2023 at 7:30 AM CDT|Updated: 1 hour ago

The leading avocado brand in the U.S. shares its 10 biggest impacts from a decade of innovation in the produce industry

DALLAS, Oct. 20, 2023 /PRNewswire/ -- From making the U.S. the world's leader in avocado consumption, to creating an avocado brand in a brandless category and debuting the first-ever commercial about a fruit during the Big Game: Avocados From Mexico® has paved a fresh path in the produce marketing industry.

Avocados From Mexico, the #1 selling brand of avocados in the U.S., has spent ten years building a brand that is: always good, always good for you1, fun and delicious. With bold marketing that drives demand, strategic partnerships with CPG brands and a robust seasonal strategy all year, Avocados From Mexico has become known as a disruptive, world-class marketer and innovation powerhouse.

This October marks the 10th anniversary of Avocados From Mexico. While attending the International Fresh Produce Association (IFPA) trade show this week, Avocados From Mexico is celebrating this milestone, and the strategy that has defined the past decade of growth. The brand released its top 10 impacts since becoming a brand, along with an infographic that shares exactly what the brand has been cooking up for a decade and the results of some truly delicious innovations.

"This anniversary is a major milestone for Avocados From Mexico," said Avocados From Mexico President and CEO, Alvaro Luque. "We are celebrating 10 years of goodness, 10 years of growth, 10 years of driving demand for avocados in the U.S., 10 years of relentless passion for innovation, strong performance and fun. I'm so proud of all we have done, and I truly can't wait to see what we can accomplish next."

The fruits of the brand's decade of labor include:

  • Avocados From Mexico is the preferred brand of avocados in the U.S. The brand nearly tripled brand preference, reaching more than 50%.2
  • In 2015, the brand became the first produce brand to advertise during the Big Game, highlighting the synergy between avocados and football season.
  • In 2020, the brand was named one of the 100 Best Workplaces for Innovators by FastCompany, and in 2021, was #1 in FastCompany's Most Innovative Companies in the world in the branding category.
  • The brand also more than doubled the U.S. avocado market; now eight out of 10 avocados in the U.S. come from Mexico.3
  • The brand created a win-win story between two countries. The U.S. economic output of imported avocados from Mexico has increased more than 500% and its U.S. GDP is up five times to more than $6.1B annually.4
  • Avocados From Mexico reinvented shopper marketing, achieving growth in household penetration by six million new households and 19% growth in purchase frequency.
  • The brand avo-educated U.S. foodservice operators and retailer partners through Avocado University, the 1st and only certified avocado education program.
  • Avocados From Mexico also freshened up menus with avocados, seeing 20% growth in foodservice market share and in menu penetration.5

"In ten years, Avocados From Mexico has become the top-selling, most recognized avocado brand in the U.S. and the most innovative company in produce marketing. I would like to thank our employees, growers, packers, importers and partners, who have laid the groundwork for our success and have built the path for the bright future ahead of us," said Luque.

For 10 years, Avocados From Mexico has built a platform on goodness. Goodness for consumers, by bringing more high-quality, nutritious avocados to their tables at home and in restaurants. Goodness for the retailers, by supporting them with innovative marketing and growing the market. Goodness for the environment by embedding sustainable practices into the avocado industry, and goodness with fun times. The brand is always good, for everyone the brand touches, for the first 10 years, and the next.

To learn more about Avocados From Mexico, visit https://avocadosfrommexico.com, Facebook (facebook.com/avocadosfrommexico), Instagram (@avocadosfrommexico) or Twitter (@AvosFromMexico).

About Avocados From Mexico
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage Avocados From Mexico, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. Avocados From Mexico is headquartered in Irving, Texas.

Sources

  1. Fresh avocados are a heart-healthy fruit. They provide naturally good fats and nearly 20 vitamins and minerals. Source: https://avocadosfrommexico.com/avocado-nutrition/
  2. Hall & Partners Brand Tracking
  3. Hass Avocado Board Volume Data
  4. Texas A&M: The Economic Benefits of U.S. Avocado Imports from Mexico, 2022 Update
  5. Technomic: Volumetric Study, Dec 2022

View original content to download multimedia:

SOURCE Avocados From Mexico

The above press release was provided courtesy of PRNewswire. The views, opinions and statements in the press release are not endorsed by Gray Media Group nor do they necessarily state or reflect those of Gray Media Group, Inc.

How has avocado consumption changed in recent years?

What are the countries and regions that import avocados?

What are the countries and regions that produce and export avocados?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Rising demand is also seen in Europe and Oceania, with countries like New Zealand recording record consumption increases, although oversupply there has led to lower prices that strain local growers [9f7babf6-335c-4686-b3fe-7602641d29a4_195587657; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569; fd214626-2761-443a-aee5-3562ee536d85_342391363].

Title:

Content: Skip to main content
ABC Rural

Avocado oversupply drives prices through the floor, forces farmers to let fruit rot

By Meg Bolton
Posted , updated
Help keep family & friends informed by sharing this article
abc.net.au/news/avocado-oversupply-forces-farmers-to-let-fruit-rot/100529294

A pair of Sunshine Coast farmers say they have no choice but to watch their avocados die on trees as Australian growers battle with a market oversupply.

Production has doubled in the past decade as farmers cash in on the nation's appetite for the fruit, leading to smaller growers being priced out of the market.

Wolvi farmers Julie and Tony Pratt have had to make some difficult decisions after making a profit of just 4 cents per avocado on a recent delivery to a major Queensland market.

They say letting their produce rot is now the most economical decision.

"We know you shouldn't do it, [but] we don't have a choice," Mr Pratt said.

The couple bought their 1,000-tree property four years ago and were anticipating 2021 to be their strongest season.

It has been their worst.

"One dollar an avocado [in the supermarket means] all farms are losing money -- doesn't matter whether you're a small family farm or a corporate farm," Mr Pratt said.

"What really hurts is when you see that fruit not coming from Australia.

"It makes it pretty hard to get up the next morning and start up irrigation pumps to prepare for the next crop."

The season would usually end in September in the Gympie region, but the Pratts still have fruit on trees after taking a risk and waiting to see whether supermarket prices would rise.

The gamble did not pay off.

"Because of the sheer volume on the market, there's close to half a million trays a week coming onto the market from various parts of Australia," Mr Pratt said.

Money not growing on trees

Avocados Australia chief executive John Tyas said more trees coupled with a good growing conditions had significantly increased market supply.

"This year we're seeing a massive increase in production with a lot of young plantings coming online," he said.

Last year the nation's growers produced almost 90,000 tonnes, but Mr Tyas said 120,000 tonnes would be produced in the next year.

Industry representative Hort Innovation launched an advertising campaign in June to increase demand for the rapidly growing supply.

Marketing manager Matthew Dwyer said oversupply was the industry's biggest challenge.

"What we want to do is ensure that consumers know the value of the product," he said.

He said the advertisement was a success -- after four months, research showed two out of three consumers were more likely to buy avocados.

Call for locals to support their own

The Pratts turned to selling their crop on social media for the first time to survive the season.

They also had family members manning roadside stalls, which Mr Pratt never imagined they would have to do.

"We just need to shift more volume and it's a lot more work," he said.

But with production increasing at a rapid rate, Mr Pratt said there was no light at the end of the tunnel.

"If you look at a lot of these big farms, whether that's in North Queensland, Central Queensland -- these are guys that have planted thousands of trees," he said.

"It's the first year that those farms are getting any yield from those first few plantings.

Mrs Pratt urged consumers to buy locally grown fruit.

"We have to share our stories for them to understand that they need to put their money where their mouth is and go, 'Right I'm spending, I'm making the choice to spend at my local fruit and veggie shop','" she said.

Posted , updated

How has avocado consumption changed in recent years?

What are the countries and regions that import avocados?

What crises have happened on the global avocado market in the recent years?

Mexico is the largest avocado producer globally, especially the state of Michoacán, which accounts for about 80% of the country's output.

Title:

Content: For foodies, workers, restaurant owners and investors on both sides of the Rio Grande border, Friday brought a sigh of relief after the United States lifted its temporary ban on imports of Mexican avocados.

The week-long pause — albeit a short one — had fueled concerns in the avocado industry, from the workers who pick the fruit in Mexico to consumers worrying about a potential shortage of a staple in the diets of many Americans.

Mexico supplies about 80 percent of the avocados eaten in the United States. The import ban — stemming from purported threats to a U.S. inspector in the Latin American country — shook a billion-dollar industry. Not only did the commotion showcase the law enforcement issues that growers are frequently subjected to in Mexico, but experts said it underscored the importance of one of the strongest and most successful bilateral trade agreements.

Before being smeared into toast or squashed into guacamole, the avocado’s life begins in an orchard in Michoacán — a western Mexican state over a thousand miles away from the border and the only one allowed to send over avocados to the United States. From a bright-green fruit hanging atop trees to its final stage inside American kitchens, the avocado’s journey from seed to food encompasses different phases of inspections and agreements between the two nations — which suddenly took a hit.

Last week, a plant safety inspector from the U.S. Agriculture Department’s Animal and Plant Health Inspection Service was inspecting avocados in Michoacán, when he saw some avocados that looked suspiciously like they came from another state, according to USDA and other industry experts. He raised a red flag and soon after, he received a voice-mail threat. Then the USDA announced it was shutting down imports until it could be assured its agents were safe.

The potential of an impending shortage quickly rippled across the industry — one that came shortly before the Super Bowl, one of the avocado’s biggest events. Soon, food establishments and groceries began worrying about keeping up with a demand that has exponentially increased throughout the past decade.

Prices for the fruit deemed “green gold” were already 100 percent higher than the previous year, said David Magaña, a senior analyst for RaboResearch Food & Agribusiness. But the year-long availability of avocados had also increased as well — indicating that a surge in demand can be attributed to different factors, he said.

For one, avocados, with their versatility and healthy fat attributes, became a food trend and Internet obsession. At the same time, the Hispanic population booms across the country — with a larger share of Latinos among Gen Z — have been “one of the major forces pulling the demand for avocados,” the analyst said.

But behind all those green juices and avocado Instagram-worthy photos is the partnership between Mexico and the United States — which has played a crucial role in enabling the market to expand.

In 1995 — a time when “fat-free” food staples ruled the market — the United States did not have much of a taste for avocados. The majority of the consumed fruit was produced in California. Avocado imports that year totaled $14.7 million, of which $700,000 came from Mexico, said David Orden, a professor in the department of agricultural and applied economics at Virginia Tech.

Mexico’s avocados had been banned in the decades before the North American Free Trade Agreement from 1994, Orden said — mostly out of a concern that weevils, scabs and other pests could enter U.S. orchards from imported products. The trade agreement opened the door for the incremental expansion of avocados.

In establishing a system in which U.S. inspectors verify that avocados are pest-free — from when they are growing in orchards to the moment they are packed into sealed trucks — Mexico has been allowed to ship its agricultural product. It started with an approved wintertime stock in Alaska back in the ’90s that has turned into a current year-long supply in all states.

“So that’s all very encouraging and great story about growth and trade agreements, and something the U.S. is trying to do in other countries as well,” Orden said.

The agreement has contributed to economic progress in both sides of the border. Last year, “the two-way food and agricultural trade reached $65 billion, including $2.8 billion in Mexican avocado exports to the United States,” U.S. Ambassador to Mexico Ken Salazar said in a statement. In Michoacán, some 300,000 workers depend on the avocado industry — including those doing the picking, the packing and the transporting of the fruit.

But their livelihoods have been threatened by encumbering cartels, who see the booming industry as a golden hen for profit, Orden said.

“It has attracted the attention of these gangs in an area where the cartels are not under control,” he said. “That’s where this story takes on a shadier color. But that’s really a law enforcement issue, and one that affects all of our relationships with Mexico.”

The USDA’s Animal and Plant Health Inspection Service said in a statement that it had worked with the Mexican government and the Association of Avocado Exporting Producers and Packers of Mexico to enact “additional measures” to safeguard the safety of its inspectors.

While the agency did not disclose what such measures encompass, they served to avert what could have been a costly avocado crisis — one that would had impacted plenty, from those picking the fruit to those biting into their avocado toasts.

“With this we ensure the exportation of fruit and provide economic certainty to farmers and day laborers,” Michoacán Gov. Alfredo Ramírez Bedolla tweeted Friday.

What are the countries and regions that produce and export avocados?

Mexico exports roughly 1.3 million metric tons annually, mostly to the U.S., with export profit margins significantly higher than domestic sales.

Title:

Content: NewsMilwaukee Tonight

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The most popular type of avocado was planted by Milwaukee native, Rudolph Hass

95% of all avocados consumed in the U.S. and a majority of avocados consumed globally can be traced back to one tree planted by a Milwaukee native.
Posted at 5:01 PM, Dec 15, 2022
and last updated 2022-12-15 18:01:56-05

MILWAUKEE — It's a played-out joke - millennials love avocado toast. I think we can all agree, avocado toast is delicious (this is coming from a millennial). Avocados have become ubiquitous in our diets whether it's in a spread, guacamole, or even in a smoothie. However, our obsession with avocados might not be the same had it not been for one man from Milwaukee who could be called the godfather of avocados.

Shockingly, 95% of all avocados consumed in the U.S. and a majority of avocados consumed globally can be traced back to one tree planted by a Milwaukee native. Introducing, Rudolph Hass.

He was born in Milwaukee in 1892. He moved to La Habra in Southern California in 1923. He became a mailman, but that's not what he would become famous for. In 1925, as people in the region were becoming more interested in subtropical fruits, Hass planted his famous avocado tree, according to Dr. Mary Lu Arpaia, the cooperative extension specialist and professor of extension of tropical horticulture at the University of California, Riverside. She has been studying avocados since 1983.

The Hass avocado is actually a lucky mistake. Hass tried grafting his tree with the dominant avocado strain at the time, the Fuerte. Grafting is a technique that joins two plants into one. Some of his trees took to grafting, but one didn't. He almost decided to chop that tree down, but instead, let it live. That one tree changed avocado history.

When Hass' tree finally bared fruit, people recognized that it had a richer taste and creamier texture. Once that was discovered people started wanting a piece of the Hass tree.

"People knew it was a very high eating quality fruit in fact from a post-harvest perspective it probably sets the gold standard," Dr. Arpaia said.

After shopping his avocados around, Hass knew he had something special on his hands. He got one of the first-ever fruit patents. Afterward, he struck a deal with a local nursery. The nursey would grow and sell the trees, and Hass would get a cut of the sales.

That would have worked well had it not been for people illegally circumventing the law. People illegally grafted the Hass tree they bought and planted groves of them. Due to that, Hass only made about $5,000 from his patent.

In 1945, an article by H.B. Griswold in the California Avocado Society said that the Hass avocado was superior because of its size, good shipping quality, and its growing season. In the same article, it said that the nursey sold 16,250 Hass avocado trees from 1936-1945.

However, it wasn't until the 1970's that the tree took off nationwide. Avocados we know today tend to ripen when they turn darker. Back in the middle of the 20th century, eating blackened fruit wasn't an attractive idea. However thanks to some clever marketing, the Hass avocado was pushed, and then it exploded into popularity, Dr. Arpaia said.

"It's the number one variety commercially worldwide," she said.

Hass avocados are grown and eaten in Chile, Colombia, Australia, New Zealand, China, and Africa. They are the most common variety in the world. In fact, the world's largest producer of avocados, Mexico, sent 1.7 billion pounds of the fruit to the United States in 2017.

Today, you can't go to a restaurant without seeing avocados in at least one of the dishes. In Milwaukee, there is a food truck called Vocado MKE that exclusively sells avocado toast. At the Public Market in Milwaukee, the vegan restaurant On The Bus can barely keep up with demand.

"Yeah, we definitely sell at least 10 to probably around 50 sandwiches that include avocado," general manager Emily Schicker said.

So the next time you see an avocado in the grocery store or see guacamole on the menu, you can thank the Milwaukee native turned southern California mailman, Rudolph Hass.

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Milwaukee Tonight focuses on the people, places, and events that make the community special. From artists to architecture, food to festivals, neighborhoods to nightlife - this show is a nightly reminder that our city is filled with stories to be proud of. Watch weekdays at 6:30 p.m. on TMJ4.

What are the countries and regions that import avocados?

What are the countries and regions that produce and export avocados?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Other major producing countries include Peru, Chile, Colombia, and New Zealand, each expanding production and exports to meet growing markets [114d1622-c9c5-4614-b132-9c9189790987_442554566; 32dc5e16-5eb0-4bcd-ab27-cd487196d63a_354951167].

Title:

Content: Latest research on the future of coffee
The news is not entirely optimistic!
Science and Technology
Expressive Image
Copy Link https: / / en.rt.com / s9st
The world could lose half of the best coffee-growing land under a moderate climate change scenario.
Brazil, which is currently the world ’ s largest coffee producer, will see a 79% reduction in the most suitable coffee-growing land.
This is one of the key findings of a new study by scientists in Switzerland, who assessed the potential impacts of climate change on coffee, cashews and avocados.
These three crops are important globally traded crops produced mainly by smallholder farmers in the tropics.
Coffee is by far the most important with expected revenues of $460 billion (£344 billion) in 2022, while avocado and cashew figures are $13 billion and $6 billion respectively.
While coffee mainly acts as a stimulating drink, avocado and cashew nuts are widely consumed food crops and are rich in monounsaturated vegetable oils and other beneficial nutrients.
The main message of the new study is that projected climate changes are likely to lead to significant reductions in the amount of land suitable for growing these crops in some of the key areas where they are currently grown.
This in turn can affect both farmers and consumers around the world.
So far, most research on the future impacts of climate change on food has focused on staple crops such as wheat, maize, potatoes and oilseeds grown in temperate regions.
This reflected a tendency for climate scientists to focus on the potentially severe impacts of climate change on temperate ecosystems, particularly due to changing temperatures and rainfall patterns.
In contrast, there has been little work on tropical ecosystems that make up about 40% of the global land area where more than 3 billion people live, with up to 1 billion more expected to do so by the 1950s.
The tropics also maintain vast reservoirs of biodiversity, as well as areas for growing many important crops that provide income and food for their human populations.
The new research confirms and significantly expands the findings from the relatively small number of current studies on coffee, cashew and avocado crops.
An important innovation in the study is to examine land and soil parameters as well as purely climatic factors such as temperature and precipitation patterns.
This enables them to provide a more accurate view of future impacts that may significantly alter the suitability of some tropical regions to grow particular crops due to changes in factors such as soil pH or texture.
The new study complements other recent research into palm oil.
Although controversial and often linked to deforestation, palm oil remains one of the most important tropical crops in terms of human nutrition, helping to feed more than 3 billion people.
Dennis J. Murphy, professor of biotechnology and head of genomics and computational biology research at the University of South Wales, and colleagues recently reviewed several modeling analyses of how climate change affects the overall incidence of disease and death in oil palm.
The firm conclusion was that the rate of tree death is likely to increase significantly after 2050, potentially eliminating many crops in the Americas.
In addition, the incidence of major leg rot disease is expected to increase significantly across Southeast Asia.
Collectively, these studies are beginning to reveal the astonishing extent and complexity of climate change impacts and associated factors on some of the most growing crops in the tropics.
More importantly, impacts will not be evenly distributed and some regions may benefit from climate change.
For example, parts of China, Argentina and the United States are likely to become more suitable for coffee cultivation just as the likes of Brazil and Colombia see their land becoming less suitable.
Many of these changes are likely to be “locked in ” for at least the rest of this century, regardless of the slow and disappointing response of world leaders in terms of curbing greenhouse gas emissions.
Therefore, it will be necessary for us to adapt to the changes taking place in the tropics, for example by shifting the cultivation of certain crops to different regions where the climate impacts will be more moderate.
However, it seems likely that whatever mitigation measures are adopted, many tropical crops will become scarcer and therefore more expensive in the future.
As far as coffee is concerned, you may even go from a common daily drink to a precious drink tasted by the elite on special occasions.
Source: Science Alert
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How has avocado consumption changed in recent years?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Economically, the avocado boom has provided substantial benefits: in Mexico, it supports approximately 300,000 workers and contributes billions in export revenue annually.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Trade agreements like NAFTA have facilitated market growth and economic integration, boosting income for farmers and exporters.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

However, market volatility exists as seen in oversupply issues in Australia and New Zealand impacting prices and farmer profitability, and logistical challenges during the COVID-19 pandemic affecting supply chains [3f2668d2-a695-4d4c-a2be-36032d9a07f4_87857532; 49294516-8781-4816-902e-aed083d255fe_712225785; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569].

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Mike Coudrey’s Tova Farms Raises Nearly $1 Million In Funding, Adds Strategic Export Partners

·2 min read

LOS ANGELES, CA / ACCESSWIRE / February 17, 2022 / Tova Farms said Monday it raised $950,000 in a Series A funding round that values the agricultural company at approximately $1.4 million - nearly triple its last reported valuation in 2021, according to PitchBook data. The Puerto Rico-based company, known for its innovative investment strategy, has now raised nearly $1.2 million to date.

Tova Sustainable Farms CEO, Michael Coudrey

Avocado agriculture is a billion-dollar industry that's failed to move with the speed of the 21st century, long reliant on outdated supply chain management, inadequate commercial operations in jurisdictions nearby to the target market, and import/export phytosanitary regulation that act as a blockade for international trade. Numerous challenges - from congestion at ports to shortages of shipping containers - have arisen throughout the pandemic, leading to higher produce costs and delivery delays, and magnifying how critical the often-taken-for-granted agricultural industry is more broadly.

Tova Farm's commercial farming operations exceed 5000 acres, and their additional local sourcing methodology positions them as a multinational powerhouse in the global avocado industry. Tova's innovative approaches to local sourcing in cost-effective jurisdictions, policy and trade agreement brokering between governments, and its influential political arm allow it to rapidly expand its operations, while also moving the market in a positive direction for smaller agricultural companies, giving them an opportunity to take advantage of the openings in international trade.

In the past year, founder and CEO Michael Coudrey has focused on questions like how can avocado be produced and exported in the most cost effective manner - the company has recently signed export agreements with leading European firms.

"The avocado market has increased substantially in the last two decades, and our company seeks to capitalize and control a large market share of such revenues, as well as vertically integrate across our supply chains," Coudrey said in a statement announcing the funding. "This investment signals that the market recognizes the need for a tech-enabled agricultural ecosystem that has the visibility and resilience to handle unexpected challenges of any scale."

Tova Sustainable Farms has more than 5000 acres of commercial farmland and export partners in 6 countries, and reportedly doubled its commercial operations within the last year. With fresh financing, the company says it plans to begin expanding into new markets and accelerate the development of its current operations.

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What crises have happened on the global avocado market in the recent years?

disruptions of supply chains during pandemic


Global avocado consumption has grown substantially over the past two decades, driven by its popularity as a versatile, healthful food rich in good fats and nutrients, and bolstered by marketing efforts, particularly in the United States.

The "Avocados From Mexico" brand has played a key role in this demand surge, helping to nearly triple brand preference in the U.S. and more than double the market size, with about 80% of avocados consumed there imported from Mexico.

Rising demand is also seen in Europe and Oceania, with countries like New Zealand recording record consumption increases, although oversupply there has led to lower prices that strain local growers [9f7babf6-335c-4686-b3fe-7602641d29a4_195587657; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569; fd214626-2761-443a-aee5-3562ee536d85_342391363].

Mexico is the largest avocado producer globally, especially the state of Michoacán, which accounts for about 80% of the country's output.

Mexico exports roughly 1.3 million metric tons annually, mostly to the U.S., with export profit margins significantly higher than domestic sales.

Other major producing countries include Peru, Chile, Colombia, and New Zealand, each expanding production and exports to meet growing markets [114d1622-c9c5-4614-b132-9c9189790987_442554566; 32dc5e16-5eb0-4bcd-ab27-cd487196d63a_354951167].

Economically, the avocado boom has provided substantial benefits: in Mexico, it supports approximately 300,000 workers and contributes billions in export revenue annually.

Trade agreements like NAFTA have facilitated market growth and economic integration, boosting income for farmers and exporters.

However, market volatility exists as seen in oversupply issues in Australia and New Zealand impacting prices and farmer profitability, and logistical challenges during the COVID-19 pandemic affecting supply chains [3f2668d2-a695-4d4c-a2be-36032d9a07f4_87857532; 49294516-8781-4816-902e-aed083d255fe_712225785; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569].

The rising global demand has intensified environmental concerns.

Avocado cultivation is typically water-intensive—approximately 1,000 liters per kilogram—much higher than many other crops, leading to water depletion especially in key producing regions such as Michoacán and Peru.

Intensive farming has caused deforestation, soil erosion, and chemical contamination of water sources.

These environmental harms are exacerbated by long-distance transportation to developed countries, resulting in significant greenhouse gas emissions (estimated at 5.4 kg CO2 per kg of avocado) .

Socially, the impact is complex.

In Mexico, control of the lucrative avocado trade by organized crime ("avocado mafia") involves violence, intimidation, land grabbing, and extortion affecting local farmers and indigenous communities.

Expansion of avocado plantations has sometimes displaced traditional crops, contributing to food insecurity and loss of biodiversity.

Migrant workers in producing regions often face exploitation and precarious conditions.

Similar issues of labor exploitation and community displacement have been reported elsewhere, underscoring social challenges related to rapid market expansion .

Looking ahead, climate change poses serious risks to avocado production globally.

Key growing regions, including Mexico—the largest producer—are projected to experience declines in suitable cultivation areas between 14% and 41% by 2050 due to hotter, drier conditions.

This threatens long-term supply stability and could drive prices higher.

International calls advocate for sustainable farming practices to reduce water and chemical use, mitigate environmental damage, and promote traceability and ethical production.

Financial incentives and regulation to discourage illegal practices and support vulnerable communities are also recommended [65e3998a-3ab7-4bb2-b022-ca181d90e86f_222072541; 9f7babf6-335c-4686-b3fe-7602641d29a4_195587657; c0a6998e-f6dc-4da7-9421-f8e7e575bd75_992753141].

Some producers are innovating to address market challenges.

For example, companies like Tova Farms adopt advanced supply chain management and local sourcing strategies to improve cost efficiency and market resilience.

Efforts to enable smallholder farmers’ access to quality markets and sustainable practices are underway in regions like Kenya, where agribusiness models demonstrate potential for economic empowerment if done sustainably [32dc5e16-5eb0-4bcd-ab27-cd487196d63a_354951167; 807bfe6e-889d-4f05-ac83-bac40ada16b9_655254533].

In summary, global avocado consumption has markedly increased, delivering economic benefits but also significant environmental strain due to water use and land conversion, alongside serious social issues in producing countries, particularly Mexico.

Climate change adds urgent pressures threatening future supply.

Ethical consumption aligned with environmental sustainability and social justice requires supporting sustainable farming initiatives, advocating for transparency, and weighing sourcing choices carefully.

Global avocado consumption has grown substantially over the past two decades, driven by its popularity as a versatile, healthful food rich in good fats and nutrients, and bolstered by marketing efforts, particularly in the United States.

Title:

Content: Avocado: Between Environmental Impacts and Global Market Controllers
In the Mexican state of Michoacán, which produces about 80% of the world ’ s avocado, avocado cultivation has depleted local water supplies and caused severe environmental damage, with studies showing that avocado cultivation has led to deforestation, soil erosion and chemical contamination of water sources.
(Getty)
In recent years, the avocado industry has become a staple in many diets around the world, and its popularity has increased greatly due to the multiple health benefits.
However, the demand for this fruit has led to harmful environmental effects and the emergence of a mafia that controls the production and distribution of avocados in some countries.
A Chilean study published recently said that avocado cultivation has caused severe water shortages, as well as in Peru, where large farmers have dominated the avocado market since the 1990s, where cultivation requires huge amounts of water, the production of one kilogram of avocado, consumes about 1,000 liters of water, much more than other crops such as tomatoes or oranges.
According to a report by the Water Footprint Network, the production of one kilogram of tomatoes requires about 300 liters of water, and the high water use of avocado production has led to water scarcity and depletion of aquifers in some areas.
In the Mexican state of Michoacán, which produces about 80% of the world ’ s avocado, avocado cultivation has depleted local water supplies and caused severe environmental damage, with studies showing that avocado cultivation has led to deforestation, soil erosion and chemical contamination of water sources.
According to the report, moving avocados from the production site to the market also has a significant impact on the climate, as avocados are grown mainly in developing countries, and are exported to developed countries such as the United States, Europe and Japan, and the transport of avocados over long distances contributes to greenhouse gas emissions harmful to the environment. Approximately 5.4 kg of carbon dioxide emissions per kg of avocado.
Avocado production has also led to the emergence of a mafia that controls the production and distribution of avocados in some countries, where the avocado mafia operates mainly in Mexico, where it controls the production and export of avocados, and this mafia, according to media reports, consists of criminal organizations that use violence and intimidation to control the production and distribution of avocados, and often extort money from farmers. The avocado mafia uses violence to eliminate competitors and dominate the export market, as studies have shown that these gangs are responsible for deforestation, land grabbing and violence against indigenous communities in Mexico.
According to dozens of studies published in recent years, avocado cultivation also has negative effects on local communities. In some areas, demand for avocados has led to land grabbing, community displacement, labor exploitation, and avocado cultivation in the Mexican state of Michoacán has led to the displacement of indigenous communities and the exploitation of often paid migrant workers. Some studies have shown that the expansion of avocado cultivation has displaced traditional crops, leading to food insecurity and loss of biodiversity.
According to the study, governments around the world can take various measures to mitigate the impact of this agriculture on the climate, and one way is to promote sustainable avocado farming practices that reduce water use and reduce the use of chemicals. Protect the environment, provide financial incentives to farmers and enact laws that will deter illegal and criminal practices in these countries.

How has avocado consumption changed in recent years?

The "Avocados From Mexico" brand has played a key role in this demand surge, helping to nearly triple brand preference in the U.S. and more than double the market size, with about 80% of avocados consumed there imported from Mexico.

Title:

Content: Avocados From Mexico® Celebrates 10 Years of Goodness

Published: Oct. 20, 2023 at 7:30 AM CDT|Updated: 1 hour ago

The leading avocado brand in the U.S. shares its 10 biggest impacts from a decade of innovation in the produce industry

DALLAS, Oct. 20, 2023 /PRNewswire/ -- From making the U.S. the world's leader in avocado consumption, to creating an avocado brand in a brandless category and debuting the first-ever commercial about a fruit during the Big Game: Avocados From Mexico® has paved a fresh path in the produce marketing industry.

Avocados From Mexico, the #1 selling brand of avocados in the U.S., has spent ten years building a brand that is: always good, always good for you1, fun and delicious. With bold marketing that drives demand, strategic partnerships with CPG brands and a robust seasonal strategy all year, Avocados From Mexico has become known as a disruptive, world-class marketer and innovation powerhouse.

This October marks the 10th anniversary of Avocados From Mexico. While attending the International Fresh Produce Association (IFPA) trade show this week, Avocados From Mexico is celebrating this milestone, and the strategy that has defined the past decade of growth. The brand released its top 10 impacts since becoming a brand, along with an infographic that shares exactly what the brand has been cooking up for a decade and the results of some truly delicious innovations.

"This anniversary is a major milestone for Avocados From Mexico," said Avocados From Mexico President and CEO, Alvaro Luque. "We are celebrating 10 years of goodness, 10 years of growth, 10 years of driving demand for avocados in the U.S., 10 years of relentless passion for innovation, strong performance and fun. I'm so proud of all we have done, and I truly can't wait to see what we can accomplish next."

The fruits of the brand's decade of labor include:

  • Avocados From Mexico is the preferred brand of avocados in the U.S. The brand nearly tripled brand preference, reaching more than 50%.2
  • In 2015, the brand became the first produce brand to advertise during the Big Game, highlighting the synergy between avocados and football season.
  • In 2020, the brand was named one of the 100 Best Workplaces for Innovators by FastCompany, and in 2021, was #1 in FastCompany's Most Innovative Companies in the world in the branding category.
  • The brand also more than doubled the U.S. avocado market; now eight out of 10 avocados in the U.S. come from Mexico.3
  • The brand created a win-win story between two countries. The U.S. economic output of imported avocados from Mexico has increased more than 500% and its U.S. GDP is up five times to more than $6.1B annually.4
  • Avocados From Mexico reinvented shopper marketing, achieving growth in household penetration by six million new households and 19% growth in purchase frequency.
  • The brand avo-educated U.S. foodservice operators and retailer partners through Avocado University, the 1st and only certified avocado education program.
  • Avocados From Mexico also freshened up menus with avocados, seeing 20% growth in foodservice market share and in menu penetration.5

"In ten years, Avocados From Mexico has become the top-selling, most recognized avocado brand in the U.S. and the most innovative company in produce marketing. I would like to thank our employees, growers, packers, importers and partners, who have laid the groundwork for our success and have built the path for the bright future ahead of us," said Luque.

For 10 years, Avocados From Mexico has built a platform on goodness. Goodness for consumers, by bringing more high-quality, nutritious avocados to their tables at home and in restaurants. Goodness for the retailers, by supporting them with innovative marketing and growing the market. Goodness for the environment by embedding sustainable practices into the avocado industry, and goodness with fun times. The brand is always good, for everyone the brand touches, for the first 10 years, and the next.

To learn more about Avocados From Mexico, visit https://avocadosfrommexico.com, Facebook (facebook.com/avocadosfrommexico), Instagram (@avocadosfrommexico) or Twitter (@AvosFromMexico).

About Avocados From Mexico
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage Avocados From Mexico, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. Avocados From Mexico is headquartered in Irving, Texas.

Sources

  1. Fresh avocados are a heart-healthy fruit. They provide naturally good fats and nearly 20 vitamins and minerals. Source: https://avocadosfrommexico.com/avocado-nutrition/
  2. Hall & Partners Brand Tracking
  3. Hass Avocado Board Volume Data
  4. Texas A&M: The Economic Benefits of U.S. Avocado Imports from Mexico, 2022 Update
  5. Technomic: Volumetric Study, Dec 2022

View original content to download multimedia:

SOURCE Avocados From Mexico

The above press release was provided courtesy of PRNewswire. The views, opinions and statements in the press release are not endorsed by Gray Media Group nor do they necessarily state or reflect those of Gray Media Group, Inc.

How has avocado consumption changed in recent years?

What are the countries and regions that import avocados?

What are the countries and regions that produce and export avocados?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Rising demand is also seen in Europe and Oceania, with countries like New Zealand recording record consumption increases, although oversupply there has led to lower prices that strain local growers [9f7babf6-335c-4686-b3fe-7602641d29a4_195587657; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569; fd214626-2761-443a-aee5-3562ee536d85_342391363].

Title:

Content: Skip to main content
ABC Rural

Avocado oversupply drives prices through the floor, forces farmers to let fruit rot

By Meg Bolton
Posted , updated
Help keep family & friends informed by sharing this article
abc.net.au/news/avocado-oversupply-forces-farmers-to-let-fruit-rot/100529294

A pair of Sunshine Coast farmers say they have no choice but to watch their avocados die on trees as Australian growers battle with a market oversupply.

Production has doubled in the past decade as farmers cash in on the nation's appetite for the fruit, leading to smaller growers being priced out of the market.

Wolvi farmers Julie and Tony Pratt have had to make some difficult decisions after making a profit of just 4 cents per avocado on a recent delivery to a major Queensland market.

They say letting their produce rot is now the most economical decision.

"We know you shouldn't do it, [but] we don't have a choice," Mr Pratt said.

The couple bought their 1,000-tree property four years ago and were anticipating 2021 to be their strongest season.

It has been their worst.

"One dollar an avocado [in the supermarket means] all farms are losing money -- doesn't matter whether you're a small family farm or a corporate farm," Mr Pratt said.

"What really hurts is when you see that fruit not coming from Australia.

"It makes it pretty hard to get up the next morning and start up irrigation pumps to prepare for the next crop."

The season would usually end in September in the Gympie region, but the Pratts still have fruit on trees after taking a risk and waiting to see whether supermarket prices would rise.

The gamble did not pay off.

"Because of the sheer volume on the market, there's close to half a million trays a week coming onto the market from various parts of Australia," Mr Pratt said.

Money not growing on trees

Avocados Australia chief executive John Tyas said more trees coupled with a good growing conditions had significantly increased market supply.

"This year we're seeing a massive increase in production with a lot of young plantings coming online," he said.

Last year the nation's growers produced almost 90,000 tonnes, but Mr Tyas said 120,000 tonnes would be produced in the next year.

Industry representative Hort Innovation launched an advertising campaign in June to increase demand for the rapidly growing supply.

Marketing manager Matthew Dwyer said oversupply was the industry's biggest challenge.

"What we want to do is ensure that consumers know the value of the product," he said.

He said the advertisement was a success -- after four months, research showed two out of three consumers were more likely to buy avocados.

Call for locals to support their own

The Pratts turned to selling their crop on social media for the first time to survive the season.

They also had family members manning roadside stalls, which Mr Pratt never imagined they would have to do.

"We just need to shift more volume and it's a lot more work," he said.

But with production increasing at a rapid rate, Mr Pratt said there was no light at the end of the tunnel.

"If you look at a lot of these big farms, whether that's in North Queensland, Central Queensland -- these are guys that have planted thousands of trees," he said.

"It's the first year that those farms are getting any yield from those first few plantings.

Mrs Pratt urged consumers to buy locally grown fruit.

"We have to share our stories for them to understand that they need to put their money where their mouth is and go, 'Right I'm spending, I'm making the choice to spend at my local fruit and veggie shop','" she said.

Posted , updated

How has avocado consumption changed in recent years?

What are the countries and regions that import avocados?

What crises have happened on the global avocado market in the recent years?

Mexico is the largest avocado producer globally, especially the state of Michoacán, which accounts for about 80% of the country's output.

Title:

Content: For foodies, workers, restaurant owners and investors on both sides of the Rio Grande border, Friday brought a sigh of relief after the United States lifted its temporary ban on imports of Mexican avocados.

The week-long pause — albeit a short one — had fueled concerns in the avocado industry, from the workers who pick the fruit in Mexico to consumers worrying about a potential shortage of a staple in the diets of many Americans.

Mexico supplies about 80 percent of the avocados eaten in the United States. The import ban — stemming from purported threats to a U.S. inspector in the Latin American country — shook a billion-dollar industry. Not only did the commotion showcase the law enforcement issues that growers are frequently subjected to in Mexico, but experts said it underscored the importance of one of the strongest and most successful bilateral trade agreements.

Before being smeared into toast or squashed into guacamole, the avocado’s life begins in an orchard in Michoacán — a western Mexican state over a thousand miles away from the border and the only one allowed to send over avocados to the United States. From a bright-green fruit hanging atop trees to its final stage inside American kitchens, the avocado’s journey from seed to food encompasses different phases of inspections and agreements between the two nations — which suddenly took a hit.

Last week, a plant safety inspector from the U.S. Agriculture Department’s Animal and Plant Health Inspection Service was inspecting avocados in Michoacán, when he saw some avocados that looked suspiciously like they came from another state, according to USDA and other industry experts. He raised a red flag and soon after, he received a voice-mail threat. Then the USDA announced it was shutting down imports until it could be assured its agents were safe.

The potential of an impending shortage quickly rippled across the industry — one that came shortly before the Super Bowl, one of the avocado’s biggest events. Soon, food establishments and groceries began worrying about keeping up with a demand that has exponentially increased throughout the past decade.

Prices for the fruit deemed “green gold” were already 100 percent higher than the previous year, said David Magaña, a senior analyst for RaboResearch Food & Agribusiness. But the year-long availability of avocados had also increased as well — indicating that a surge in demand can be attributed to different factors, he said.

For one, avocados, with their versatility and healthy fat attributes, became a food trend and Internet obsession. At the same time, the Hispanic population booms across the country — with a larger share of Latinos among Gen Z — have been “one of the major forces pulling the demand for avocados,” the analyst said.

But behind all those green juices and avocado Instagram-worthy photos is the partnership between Mexico and the United States — which has played a crucial role in enabling the market to expand.

In 1995 — a time when “fat-free” food staples ruled the market — the United States did not have much of a taste for avocados. The majority of the consumed fruit was produced in California. Avocado imports that year totaled $14.7 million, of which $700,000 came from Mexico, said David Orden, a professor in the department of agricultural and applied economics at Virginia Tech.

Mexico’s avocados had been banned in the decades before the North American Free Trade Agreement from 1994, Orden said — mostly out of a concern that weevils, scabs and other pests could enter U.S. orchards from imported products. The trade agreement opened the door for the incremental expansion of avocados.

In establishing a system in which U.S. inspectors verify that avocados are pest-free — from when they are growing in orchards to the moment they are packed into sealed trucks — Mexico has been allowed to ship its agricultural product. It started with an approved wintertime stock in Alaska back in the ’90s that has turned into a current year-long supply in all states.

“So that’s all very encouraging and great story about growth and trade agreements, and something the U.S. is trying to do in other countries as well,” Orden said.

The agreement has contributed to economic progress in both sides of the border. Last year, “the two-way food and agricultural trade reached $65 billion, including $2.8 billion in Mexican avocado exports to the United States,” U.S. Ambassador to Mexico Ken Salazar said in a statement. In Michoacán, some 300,000 workers depend on the avocado industry — including those doing the picking, the packing and the transporting of the fruit.

But their livelihoods have been threatened by encumbering cartels, who see the booming industry as a golden hen for profit, Orden said.

“It has attracted the attention of these gangs in an area where the cartels are not under control,” he said. “That’s where this story takes on a shadier color. But that’s really a law enforcement issue, and one that affects all of our relationships with Mexico.”

The USDA’s Animal and Plant Health Inspection Service said in a statement that it had worked with the Mexican government and the Association of Avocado Exporting Producers and Packers of Mexico to enact “additional measures” to safeguard the safety of its inspectors.

While the agency did not disclose what such measures encompass, they served to avert what could have been a costly avocado crisis — one that would had impacted plenty, from those picking the fruit to those biting into their avocado toasts.

“With this we ensure the exportation of fruit and provide economic certainty to farmers and day laborers,” Michoacán Gov. Alfredo Ramírez Bedolla tweeted Friday.

What are the countries and regions that produce and export avocados?

Mexico exports roughly 1.3 million metric tons annually, mostly to the U.S., with export profit margins significantly higher than domestic sales.

Title:

Content: NewsMilwaukee Tonight

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The most popular type of avocado was planted by Milwaukee native, Rudolph Hass

95% of all avocados consumed in the U.S. and a majority of avocados consumed globally can be traced back to one tree planted by a Milwaukee native.
Posted at 5:01 PM, Dec 15, 2022
and last updated 2022-12-15 18:01:56-05

MILWAUKEE — It's a played-out joke - millennials love avocado toast. I think we can all agree, avocado toast is delicious (this is coming from a millennial). Avocados have become ubiquitous in our diets whether it's in a spread, guacamole, or even in a smoothie. However, our obsession with avocados might not be the same had it not been for one man from Milwaukee who could be called the godfather of avocados.

Shockingly, 95% of all avocados consumed in the U.S. and a majority of avocados consumed globally can be traced back to one tree planted by a Milwaukee native. Introducing, Rudolph Hass.

He was born in Milwaukee in 1892. He moved to La Habra in Southern California in 1923. He became a mailman, but that's not what he would become famous for. In 1925, as people in the region were becoming more interested in subtropical fruits, Hass planted his famous avocado tree, according to Dr. Mary Lu Arpaia, the cooperative extension specialist and professor of extension of tropical horticulture at the University of California, Riverside. She has been studying avocados since 1983.

The Hass avocado is actually a lucky mistake. Hass tried grafting his tree with the dominant avocado strain at the time, the Fuerte. Grafting is a technique that joins two plants into one. Some of his trees took to grafting, but one didn't. He almost decided to chop that tree down, but instead, let it live. That one tree changed avocado history.

When Hass' tree finally bared fruit, people recognized that it had a richer taste and creamier texture. Once that was discovered people started wanting a piece of the Hass tree.

"People knew it was a very high eating quality fruit in fact from a post-harvest perspective it probably sets the gold standard," Dr. Arpaia said.

After shopping his avocados around, Hass knew he had something special on his hands. He got one of the first-ever fruit patents. Afterward, he struck a deal with a local nursery. The nursey would grow and sell the trees, and Hass would get a cut of the sales.

That would have worked well had it not been for people illegally circumventing the law. People illegally grafted the Hass tree they bought and planted groves of them. Due to that, Hass only made about $5,000 from his patent.

In 1945, an article by H.B. Griswold in the California Avocado Society said that the Hass avocado was superior because of its size, good shipping quality, and its growing season. In the same article, it said that the nursey sold 16,250 Hass avocado trees from 1936-1945.

However, it wasn't until the 1970's that the tree took off nationwide. Avocados we know today tend to ripen when they turn darker. Back in the middle of the 20th century, eating blackened fruit wasn't an attractive idea. However thanks to some clever marketing, the Hass avocado was pushed, and then it exploded into popularity, Dr. Arpaia said.

"It's the number one variety commercially worldwide," she said.

Hass avocados are grown and eaten in Chile, Colombia, Australia, New Zealand, China, and Africa. They are the most common variety in the world. In fact, the world's largest producer of avocados, Mexico, sent 1.7 billion pounds of the fruit to the United States in 2017.

Today, you can't go to a restaurant without seeing avocados in at least one of the dishes. In Milwaukee, there is a food truck called Vocado MKE that exclusively sells avocado toast. At the Public Market in Milwaukee, the vegan restaurant On The Bus can barely keep up with demand.

"Yeah, we definitely sell at least 10 to probably around 50 sandwiches that include avocado," general manager Emily Schicker said.

So the next time you see an avocado in the grocery store or see guacamole on the menu, you can thank the Milwaukee native turned southern California mailman, Rudolph Hass.

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What are the countries and regions that import avocados?

What are the countries and regions that produce and export avocados?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Other major producing countries include Peru, Chile, Colombia, and New Zealand, each expanding production and exports to meet growing markets [114d1622-c9c5-4614-b132-9c9189790987_442554566; 32dc5e16-5eb0-4bcd-ab27-cd487196d63a_354951167].

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Content: Latest research on the future of coffee
The news is not entirely optimistic!
Science and Technology
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Copy Link https: / / en.rt.com / s9st
The world could lose half of the best coffee-growing land under a moderate climate change scenario.
Brazil, which is currently the world ’ s largest coffee producer, will see a 79% reduction in the most suitable coffee-growing land.
This is one of the key findings of a new study by scientists in Switzerland, who assessed the potential impacts of climate change on coffee, cashews and avocados.
These three crops are important globally traded crops produced mainly by smallholder farmers in the tropics.
Coffee is by far the most important with expected revenues of $460 billion (£344 billion) in 2022, while avocado and cashew figures are $13 billion and $6 billion respectively.
While coffee mainly acts as a stimulating drink, avocado and cashew nuts are widely consumed food crops and are rich in monounsaturated vegetable oils and other beneficial nutrients.
The main message of the new study is that projected climate changes are likely to lead to significant reductions in the amount of land suitable for growing these crops in some of the key areas where they are currently grown.
This in turn can affect both farmers and consumers around the world.
So far, most research on the future impacts of climate change on food has focused on staple crops such as wheat, maize, potatoes and oilseeds grown in temperate regions.
This reflected a tendency for climate scientists to focus on the potentially severe impacts of climate change on temperate ecosystems, particularly due to changing temperatures and rainfall patterns.
In contrast, there has been little work on tropical ecosystems that make up about 40% of the global land area where more than 3 billion people live, with up to 1 billion more expected to do so by the 1950s.
The tropics also maintain vast reservoirs of biodiversity, as well as areas for growing many important crops that provide income and food for their human populations.
The new research confirms and significantly expands the findings from the relatively small number of current studies on coffee, cashew and avocado crops.
An important innovation in the study is to examine land and soil parameters as well as purely climatic factors such as temperature and precipitation patterns.
This enables them to provide a more accurate view of future impacts that may significantly alter the suitability of some tropical regions to grow particular crops due to changes in factors such as soil pH or texture.
The new study complements other recent research into palm oil.
Although controversial and often linked to deforestation, palm oil remains one of the most important tropical crops in terms of human nutrition, helping to feed more than 3 billion people.
Dennis J. Murphy, professor of biotechnology and head of genomics and computational biology research at the University of South Wales, and colleagues recently reviewed several modeling analyses of how climate change affects the overall incidence of disease and death in oil palm.
The firm conclusion was that the rate of tree death is likely to increase significantly after 2050, potentially eliminating many crops in the Americas.
In addition, the incidence of major leg rot disease is expected to increase significantly across Southeast Asia.
Collectively, these studies are beginning to reveal the astonishing extent and complexity of climate change impacts and associated factors on some of the most growing crops in the tropics.
More importantly, impacts will not be evenly distributed and some regions may benefit from climate change.
For example, parts of China, Argentina and the United States are likely to become more suitable for coffee cultivation just as the likes of Brazil and Colombia see their land becoming less suitable.
Many of these changes are likely to be “locked in ” for at least the rest of this century, regardless of the slow and disappointing response of world leaders in terms of curbing greenhouse gas emissions.
Therefore, it will be necessary for us to adapt to the changes taking place in the tropics, for example by shifting the cultivation of certain crops to different regions where the climate impacts will be more moderate.
However, it seems likely that whatever mitigation measures are adopted, many tropical crops will become scarcer and therefore more expensive in the future.
As far as coffee is concerned, you may even go from a common daily drink to a precious drink tasted by the elite on special occasions.
Source: Science Alert
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How has avocado consumption changed in recent years?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Economically, the avocado boom has provided substantial benefits: in Mexico, it supports approximately 300,000 workers and contributes billions in export revenue annually.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

Trade agreements like NAFTA have facilitated market growth and economic integration, boosting income for farmers and exporters.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

However, market volatility exists as seen in oversupply issues in Australia and New Zealand impacting prices and farmer profitability, and logistical challenges during the COVID-19 pandemic affecting supply chains [3f2668d2-a695-4d4c-a2be-36032d9a07f4_87857532; 49294516-8781-4816-902e-aed083d255fe_712225785; 16a00b71-6e6c-4015-b1b2-d5437d613bb8_463765569].

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Mike Coudrey’s Tova Farms Raises Nearly $1 Million In Funding, Adds Strategic Export Partners

·2 min read

LOS ANGELES, CA / ACCESSWIRE / February 17, 2022 / Tova Farms said Monday it raised $950,000 in a Series A funding round that values the agricultural company at approximately $1.4 million - nearly triple its last reported valuation in 2021, according to PitchBook data. The Puerto Rico-based company, known for its innovative investment strategy, has now raised nearly $1.2 million to date.

Tova Sustainable Farms CEO, Michael Coudrey

Avocado agriculture is a billion-dollar industry that's failed to move with the speed of the 21st century, long reliant on outdated supply chain management, inadequate commercial operations in jurisdictions nearby to the target market, and import/export phytosanitary regulation that act as a blockade for international trade. Numerous challenges - from congestion at ports to shortages of shipping containers - have arisen throughout the pandemic, leading to higher produce costs and delivery delays, and magnifying how critical the often-taken-for-granted agricultural industry is more broadly.

Tova Farm's commercial farming operations exceed 5000 acres, and their additional local sourcing methodology positions them as a multinational powerhouse in the global avocado industry. Tova's innovative approaches to local sourcing in cost-effective jurisdictions, policy and trade agreement brokering between governments, and its influential political arm allow it to rapidly expand its operations, while also moving the market in a positive direction for smaller agricultural companies, giving them an opportunity to take advantage of the openings in international trade.

In the past year, founder and CEO Michael Coudrey has focused on questions like how can avocado be produced and exported in the most cost effective manner - the company has recently signed export agreements with leading European firms.

"The avocado market has increased substantially in the last two decades, and our company seeks to capitalize and control a large market share of such revenues, as well as vertically integrate across our supply chains," Coudrey said in a statement announcing the funding. "This investment signals that the market recognizes the need for a tech-enabled agricultural ecosystem that has the visibility and resilience to handle unexpected challenges of any scale."

Tova Sustainable Farms has more than 5000 acres of commercial farmland and export partners in 6 countries, and reportedly doubled its commercial operations within the last year. With fresh financing, the company says it plans to begin expanding into new markets and accelerate the development of its current operations.

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SOURCE: Tova Farms

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What crises have happened on the global avocado market in the recent years?

disruptions of supply chains during pandemic

The rising global demand has intensified environmental concerns.

What negative impact has the increased global demand for avocados had on the environment?

Avocado cultivation is typically water-intensive—approximately 1,000 liters per kilogram—much higher than many other crops, leading to water depletion especially in key producing regions such as Michoacán and Peru.

What are the countries and regions that produce and export avocados?

What negative impact has the increased global demand for avocados had on the environment?

Intensive farming has caused deforestation, soil erosion, and chemical contamination of water sources.

What negative impact has the increased global demand for avocados had on the environment?

These environmental harms are exacerbated by long-distance transportation to developed countries, resulting in significant greenhouse gas emissions (estimated at 5.4 kg CO2 per kg of avocado) .

Socially, the impact is complex.

Title:

Content: Sustainable farming holds the key to economic prosperity

Agriculture holds the key to economic transformation for Kenya and the East African region. However, the challenge lies in practising sustainable agriculture to unlock its true value from food production to agro-processing.

As the United Nations Climate Change Conference (COP27) takes place in Sharm El Sheikh, Egypt, as a region and human race, we have many challenges ahead.

Some, are brought on by climate change, population pressure and political or financial instability within our economic and geopolitical space. Still, as a country and region, we have many unique advantages including political goodwill which, if used wisely, will allow us to build a robust agricultural economy.

Let me start by dealing with a favourite topic of mine, irrigation and water security. At Kakuzi, we have 19 dams which collect rainfall - allowing us to use the water for irrigation during dry season.

The critical part of our water security is not just the dam but the catchment itself.

If we don’t preserve the water catchment fields, our dams won’t fill with water, or they could silt up. In short, sustainable and secure irrigation requires that we sacrifice something, in this case, acres and acres of land, which act as water catchment areas.

These fields are preserved with natural habitat and managed to avoid soil erosion, bush clearance or overgrazing. In these fields, we must overcome the temptation to dig up the land and plant crops.

The next key challenge for agriculture after water is energy and not just the cost but also availability. In Kenya, our key export crop of tea requires energy to turn it from lush green leaves to dry tea; bear in mind that 4.5 kilos of green leaf converts to 1 kilo of black tea as the rest is water.  As we encourage farmers to grow more green tea leaves, we must also consider how to dry leaves.

-Chris Flowers is the Kakuzi Managing Director.

In every tea-growing country, the energy for drying tea is a significant issue, whether it’s coal in India, gas in Bangladesh or fuel wood for us in East and Central Africa. Engineers have calculated the energy required, and it’s staggering. We must find sustainable solutions for this, as it’s not an easy or quick fix.

We all know the impact of energy prices on fertiliser, which is just another reason why we need to minimise our use wherever we can. Composting and mulching at Kakuzi to improve soil health and enhance soil fertility is a crucial component of our agricultural practices. Given that only 10 per cent of a macadamia nut is the edible kernel, a lot of biomass is available for conversion to energy or compost.

Teaching farmers sustainable agricultural techniques and when to apply different nutrients and in what quantities is part of what we do. Our online avocado academy ‘Kakuzi Avocademy’ is designed as an e-learning portal for farmers. Through the e-learning platform, we strive to advance shared prosperity values allowing smallholder farmers to learn and make the best crop husbandry decisions.

For many years now, I have been saying that we must explain how farmers can sell their fruit for the best value before we can tell them to plant an avocado tree.

Unfortunately, the fact is that the supply-demand equation for a perishable product such as avocados is a reality. Produce a product with limited marketability in a period of oversupply at your peril. This is precisely what happened in the avocado market earlier this year.

An oversupply of fruit in Europe through large Peruvian shipments and late European and North African production meant minimal marketing options for Kenyan smallholder fruit.

As I mentioned above, discerning customers choosing to eat a superfood such as macadamia or avocado want to know what they are eating and how it was produced. This is not because good Kenyan fruit is of substandard quality but simply because a lot of fruit from the country doesn’t have traceability credentials. If we as producers cannot demonstrate these traceability credentials, then high-value markets are limited and becoming more so.

We should also avoid the trap of thinking that emerging markets in the far east are less stringent than our traditional European markets. Sending substandard fruit to an emerging market can only depress demand, not enhance it.

Further up in the Rift Valley in the tea fields of Nandi and beyond, agricultural interest, mainly crop diversification, is also rising. The number of people seeking advice on avocado and macadamia potential in the region predominantly known for tea is growing.

Undoubtedly, this is the best time to get on the agribusiness side of things. As the name suggests, agribusiness means agricultural production for consumption and sale to raise much-needed financial resources. Like any other business, Agri-preneurs must carefully consider profit and loss fundamentals.

Considering profit and loss means engaging the investing community in the agricultural space to appreciate the role of credit access, mechanisation, technology and human resource management for efficiency.

Having been on the agricultural front my entire life, I can attest to this field-based industry’s value and potential to power rapid economic transformation. Kakuzi is an example of a leading agribusiness firm involved in commercial agricultural endeavours, including livestock rearing and agroforestry beyond our renowned avocado and macadamia production.

In Kenya, the Bottom-Up Economic Transformation Agenda 2022 - 2027 rightly notes that the agricultural sector has the highest growth multiplier effect on other economic sectors due to strong backward and forward linkages. There can be no denying that agriculture is our most globally competitive sector but getting it right is complex. Patience, long-term thinking and getting the fundamentals of sustainability, quality and traceability correct is the key.

Sometimes numbers tell the value of an agricultural enterprise better. For example, last year, notwithstanding the challenges of an “OFF” year cycle, Kakuzi PLC exported  Sh94 million worth of HASS avocados for our smallholder farmers. The previous ON-year cycle had seen us ship HASS Avocado cartons worth Sh152. 2 million for smallholder farmers.

In this venture geared at supporting smallholder farmers access quality international markets, we made payouts amounting to more than Sh31.4 million for the smallholder farmers from Kakuzi’s local community in Murang’a, Kirinyaga, Nyeri, Meru and Trans-Nzoia counties.

This is but one of the proof points that agribusiness is a viable economic avenue that can empower our farmers if we do it correctly.

However, we must remain alive to the vagaries of climate change as a risk factor to agricultural production and work towards building resilience.

Chris Flowers is the Kakuzi Managing Director.

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In Mexico, control of the lucrative avocado trade by organized crime ("avocado mafia") involves violence, intimidation, land grabbing, and extortion affecting local farmers and indigenous communities.

What illegal activities have surfaced in avocado trade in recent years?

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

land grabbing
displacement of local communities
increased criminal activity

Expansion of avocado plantations has sometimes displaced traditional crops, contributing to food insecurity and loss of biodiversity.

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

displacement of local communities
land grabbing

Migrant workers in producing regions often face exploitation and precarious conditions.

What illegal activities have surfaced in avocado trade in recent years?

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

What strategies can make global avocado trade more ethical?

improving working conditions for employees

Similar issues of labor exploitation and community displacement have been reported elsewhere, underscoring social challenges related to rapid market expansion .

What illegal activities have surfaced in avocado trade in recent years?

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

labor exploitation
displacement of local communities
land grabbing

Looking ahead, climate change poses serious risks to avocado production globally.

Title:

Content: Lifestyle
Study: Climate change threatens avocados
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Thank you for reading about the study: Climate change threatens avocados and now we start with the details
Activists have called for more support for avocado farmers, with a study released by the international charity Christian Aid (Christian Aid) revealing that climate change is having a “terrible impact ” on fruit.
The highly useful and popular fruit, which is high in fiber and healthy fats, requires a lot of water to grow, making it particularly vulnerable in a hotter, drier world.
A study by FAO showed that the best farming regions in countries such as Burundi, Chile, Peru, Spain, South Africa and Mexico are experiencing declines in productivity due to more volatile conditions.
The study, published yesterday, showed that these regions are expected to decline by between 14% and 41% by 2050, depending on how quickly emissions are reduced in the world.
Mexico, the world ’ s largest producer of avocado, could see a 31% decline in cultivated areas by 2050.
Christian Aid called on governments to commit to urgently reducing emissions, accelerating the energy transition and committing to more climate aid for developing countries.
The charity also called for more financial support to vulnerable farming communities that rely on avocado cultivation for a living, so they can invest in mitigation measures.
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Key growing regions, including Mexico—the largest producer—are projected to experience declines in suitable cultivation areas between 14% and 41% by 2050 due to hotter, drier conditions.

Title:

Content: By 2050, avocados will begin to disappear on Earth: prices for the rest will soar to the skies
Researchers have found that the amount of one of the most popular fruits on the planet could be significantly reduced by the middle of the century.
Related video
Bad news for millennials and other avocado toast aficionados: the world-famous fruit is in jeopardy.
Scientists believe that by the middle of the century in the best regions of the world, the growth of the avocado harvest can be reduced by an incredible 41%, writes the Daily Mail.
Avocado is a superproduct, but is also known for its environmental impact due to the need for plenty of water during growth.
As a result, the cultivation of the fruit was threatened in the climate crisis due to climate change, which hit our planet.
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Scientists predict that by 2050, the amount of the crop could be reduced by more than 40% due to the vulnerability of the fruit in a hotter, drier and more prone to drought world.
This is stated in a new report by the London-based charity Christian Aid.
According to Mariana Paoli, head of global advocacy at Christian Aid, avocado may be a superfood, but its kryptonite is climate change.
This fruit is one of the most popular and useful in the world, but it is not suitable for a hot and drought-prone climate.
Alas, this climate is exactly where we are heading in the climate crisis.
Note that avocado is nutritious, contains useful fats, vitamins and minerals necessary for human health.
The fruit also contains a large amount of fiber and vitamins, and therefore is often considered as the main source of nutrition.
Moreover, today scientists are actively studying avocados for potential activity against diseases, including cancer.
However, scientists recognize that if humanity fails to stop or slow down climate change, the planet will experience periods of prolonged heat.
In this case, it will be difficult for the trees to grow and tie the fruits.
As a result, the world will lose almost half of today ’ s avocado crop.
In addition, some of the world ’ s most productive avocado regions will shrink simply because the land will become too arid.
The study also says that avocados are not the only product that will suffer as a result of climate change.
The authors of the report also argue that products such as coffee and cashews will be in a vulnerable position.
According to the report, by the middle of the century, the area suitable for growing avocados will be reduced by 14-41% worldwide.
At the same time, a key region in the world in Mexico could lose 59% of the land suitable for growing avocados, even if the global average temperature remains below 2 ° C compared to pre-industrial levels.
Previously, Focus wrote that the superfood of tomorrow can be a very poisonous plant.

This threatens long-term supply stability and could drive prices higher.

How have avocado prices changed in recent years?

International calls advocate for sustainable farming practices to reduce water and chemical use, mitigate environmental damage, and promote traceability and ethical production.

What strategies can make global avocado trade more ethical?

Financial incentives and regulation to discourage illegal practices and support vulnerable communities are also recommended [65e3998a-3ab7-4bb2-b022-ca181d90e86f_222072541; 9f7babf6-335c-4686-b3fe-7602641d29a4_195587657; c0a6998e-f6dc-4da7-9421-f8e7e575bd75_992753141].

What strategies can make global avocado trade more ethical?

Some producers are innovating to address market challenges.

For example, companies like Tova Farms adopt advanced supply chain management and local sourcing strategies to improve cost efficiency and market resilience.

What strategies can make global avocado trade more ethical?

Efforts to enable smallholder farmers’ access to quality markets and sustainable practices are underway in regions like Kenya, where agribusiness models demonstrate potential for economic empowerment if done sustainably [32dc5e16-5eb0-4bcd-ab27-cd487196d63a_354951167; 807bfe6e-889d-4f05-ac83-bac40ada16b9_655254533].

What strategies can make global avocado trade more ethical?

In summary, global avocado consumption has markedly increased, delivering economic benefits but also significant environmental strain due to water use and land conversion, alongside serious social issues in producing countries, particularly Mexico.

How has avocado consumption changed in recent years?

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

What negative impact has the increased global demand for avocados had on the environment?

What negative impact has the increased global demand for avocados had on the social structure and the economy of the countries that produce them?

displacement of local communities
land grabbing

Climate change adds urgent pressures threatening future supply.

Ethical consumption aligned with environmental sustainability and social justice requires supporting sustainable farming initiatives, advocating for transparency, and weighing sourcing choices carefully.

What strategies can make global avocado trade more ethical?