The Labubu phenomenon has gone viral on TikTok, boosting global revenue for Pop Mart.

Labubu's success is due to its unique design, which made it a viral sensation on TikTok.

The character's cute shape and funny body language have contributed to its popularity.

Social media platforms like TikTok have been crucial in promoting Labubu, driving sales and brand awareness.

Pop Mart promotes Labubu through social media, using influencer marketing, creator content, and viral trends.

The company has partnered with brands like Peninsula Shanghai to offer exclusive Labubu products and experiences.

The character's popularity led to a Bubble Mart IP theme store, expected to boost revenue and popularity.

Influencer and celebrity endorsements can significantly affect sales and revenue, as seen in BTS's endorsement of a fast food brand, which increased sales by 57% and net profit by 5 times.

Jisoo's Dior endorsement increased the company's revenue by 51% to 1 trillion KRW.

Pop Mart's revenue increased 116.8% year-on-year to $1,773 million due to the character's popularity.

The company's gross profit increased 109.4% year-on-year to $1,117 million.

The brand's own IP revenue, including Labubu, was 2.587 billion yuan, up 1.64 times year-on-year.

Labubu's popularity has created a sense of community and exclusivity, with fans eagerly anticipating new products and experiences.

The character's TikTok popularity stems from its unique design and user-generated content, which the platform's algorithm prioritizes due to high engagement.

TikTok hashtags and trends have increased the visibility of Labubu-related content.

The Labubu phenomenon showcases the power of social media and influencer marketing.

The character's success highlights the importance of creating a sense of community and exclusivity around a brand.

The Labubu phenomenon has gone viral on TikTok, boosting global revenue for Pop Mart.

Title:

Content: Bubble Mart has risen 16%, interim profit surges 1.5 times year-on-year _ Hong Kong stock changes
Author: Liu Shaolan
Published: Updated:
Bubble Mart (9992) continued its upward trend in the morning, once high at $60.5, up 16%, and the latest $60, still up 15.05%, with a temporary turnover of $168 million.
Bubble Mart recently announced interim results, during the period shareholders should account for 359 million yuan (RMB, the same below), an increase of 153.8% year-on-year; basic earnings per share 26.04 points, an increase of 112.1% year-on-year, no dividend.
The Group reported revenue of $1,773 million, an increase of 116.8% year-on-year, and gross profit of $1,117 million, an increase of 109.4% year-on-year.
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Labubu's success is due to its unique design, which made it a viral sensation on TikTok.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

The character's cute shape and funny body language have contributed to its popularity.

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Content: Why does Lena Belle, who has no story, make people "up and down"?
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Source: Beijing Youth Daily
From "top" to "bottom", in just a few months, as the top of the social platform "Lina Belle", as a ride on a "roller coaster".
As Disney ’ s new IP image, the Lina Belle doll, played by the staff, will appear in Shanghai Disney Park every day to interact with the audience.
Because of the cute shape and funny body language, many people like this pink fox with a large furry tail and a sword drawn on the spot.
Some people commented that the essence of "Lina Belle" is a "traffic idol" with super power of fans - because it does not appear in any of the cartoons, nor representative works, but it can quickly win the love of young people.
phenomenon
Lina Belle "top" queue for two hours interactive 30 seconds
Young people are very "up" to Lena Belle.
("Top" is an Internet buzzword that refers to a moment of impulse; correspondingly, "bottom" refers to a spoilt mood.)
"At first, I just thought the little fox was cute, and it wasn't up yet."
Netizen Xiaoyun told the Beijing Youth Daily reporter, "Later in the circle of friends to see a variety of Lina Belle's expression package and video messages, the more you look, the more you feel like."
Offline, a large number of young netizens deliberately went to Disney, and worked hard to queue for 2 hours only to interact with Lina Belle for 30 seconds.
Lina Belle dolls sold at Disneyland were killed when they were put on the shelves.
A large number of netizens are willing to buy dolls for Lina Belkryptonite - from scalpers.
Netizen Yan told the Beiqing Daily reporter that she bought a genuine Disney Lingna Belle pendant on behalf of the Internet, and eventually sold it for 200 yuan. "Maybe because of the heat, it is a bit expensive".
On the e-commerce platform, more than 1,000 yuan, more than 2,000 yuan of Lina Beier genuine doll, there are hundreds of customers scrambling to pay; and on the second-hand trading website, a set of three Lina Beier doll was issued a high price of 5888 yuan. "Lina Beier has gradually become the standard to test whether my boyfriend or husband loves me - he is willing to buy a Lina Beier for me a large price, or a variety of channels. Wang Ningxin, a young scholar studying the consumption of popular culture and a doctor at King's College London, summed up the phenomenon of" Lina Belle ".
Online, once launched, Lina Belle has become a "traffic responsibility", the expression package has been widely disseminated, and the amount of relevant short videos has also been considerable.
Because Shanghai Disney is located in Chuansha Town, Pudong New Area, netizens have also given Lina Beier the nickname “Chuansha Daji ”. At the end of 2021, Lina Beier appeared on the cover of fashion magazines.
For the younger fan base, virtual idols mean dependability.
"This kind of virtual idol has become a 'daughter' in the hearts of some people, bringing an upward attitude to life," said Xian. "She will not only not collapse the house, but also be forever young and beautiful."
“Lina Belle is popular, and the logic of the traffic star is very similar, the platform traffic logic is directly linked to the business logic, so that Lina Belle step by step out of the circle. ”
Yin Yiyi, a young teacher at the School of Arts and Media of Beijing Normal University, who has a doctorate in communication and has been engaged in fan culture research for many years, told the Beijing Youth Daily in an exclusive interview.
"In terms of cultural consumption, Lina Belle and the flow of the Duffy family have a lot of influence, and they have no original work," Wang said. "Because there is no 'official work certification' story, so the character and cultural significance of the characters can be created twice by fans, such as everyone named Lina Belle Chuanshada, saying that Lina Belle is a woman."
These are not given to it by Disney, but created by fans twice.
People feel that they can influence the character of this idol, and they will have a higher degree of enthusiasm and participation.
Controversy
Frequently asked why Lena Belle can "break the circle"
Lina Bell series of products in September first triggered a rush, and then some people in the online high price sell-off caused doubts.
In this regard, Shanghai Disney has responded that Disney has never carried out hunger marketing, Lina Belle plush toys for conventional goods, and will continue to replenish in the later period, suggesting that consumers should be treated rationally.
Nevertheless, the story of Lina Belle soon entered the second stage: because of the large number of fans, Lina Belle's fan base soon became divided.
The first is the "fox doll powder" and "actor powder" controversy.
The focus of the debate is: "Do people prefer the skin of the doll, or do they prefer the person who plays inside?" This debate quickly diverged, and fans who like the image of Lina Belle are called "fox powder", and fans who like the inner players are called "liner powder".
And formed a chain of contempt: "Fox powder" can not see "liner powder" - "liner powder" believes that cute dolls are played by people and should be respected.
"Lena Belle's lovely, thanks to the staff."
Even the inner coasters love each other.
A technical flow netizen analysis, "At present, it is believed that (Lina Belle) may have at least three girls playing."
Or because of the height difference, resulting in the same doll pants worn on the body after the shape difference.
Distinguish by the pants: seven seven (seven points pants), 99 (nine points pants), pile (pile of pants)... The standard of division is also very simple, 77 is big graceful, 99 is clear and sweet, pile is lively and active. "Because of the different players, Lina Bel's personality characteristics are also different.
In this regard, the liner powder also has their own love, forming different favorite schools between each other, and disputes continue.
Until "Lena Belle down" and other words on the hot search, Lena Belle fan group, began to produce a more intense level of discussion, at the same time, this also let Lena Belle in a wider range of broken circles.
"Lina Belle down" incident, from some netizens think that Lina Belle treats different tourists differently - a girl who came to the group photo because she stood in the wrong position, Lina Belle "very angry", ran to a very far place in the photo, hands crossed in front of her chest, making people feel very proud; another girl in the queue for two hours, hope Lina Belle wagged her tail. The child pointed straight to the exit and made the action of stepping on "love"; and once she met the handsome guy, Lina Belle interacted and held hands, which was very excited - these videos were edited by netizens and released to major social platforms, causing hot discussion.
So, a new round of debate began - "Is Lena Belle a double standard?" "Seven, nine, heap, which 'liner' caused the current situation?" "Should people focus on the doll, or should they focus on the actor?"
Many people began to lament that Lena Belle was no longer cute, "I'm down."
In the view of netizen Rzx, Lina Belle 's arrogance is more in the "intentional" active atmosphere. "Of course, if it is personal problems of cast members, I hope that Disney will strengthen training and realize people' s fairy tale dreams, at least let the tourists feel worthy of this trip."
There are also relatively rational young people said that the biggest beneficiary behind the "top" and "bottom" craze may not be Lina Belle itself.
"It 's like a trend." Xiaoyun believes that it' s like a classmate who is passionate about opening a blind box, or a former Disney idol, Della Lou. Everyone 's enthusiasm is surging and fast, "after all, the wise people don' t fall in love, and everyone is chasing the trend." Xiran, Xiaoyun and Rzx are aliases)
Dialogue
The basis of guiding fans is to understand what the fans are doing first.
Beijing youth reporter interviewed Yin Yiyi, a young teacher at the School of Art and Media of Beijing Normal University, who has long been committed to fan culture research.
Virtual characters "materialize" to assume idol function
Beiqing Daily: Why can Lingna Belle have such a high degree of heat and powder ability?
Yin: I hope to look at this from the point of view of fan culture – when virtual characters are gradually materialized, humanized, and gradually assume some idol functions that real people assume, how this virtual idol establishes an emotional connection with fans is worth studying.
On the one hand, Lena Belle is really cute, and everyone likes it very normal.
On the other hand, in the matter of "traffic stars", Lina Belle's underlying logic and traffic stars are indeed similar.
Most of the traffic idols are not selling their masterpieces or business capabilities, but by selling human devices and certain imaginable traits to attract fans, which are often not within reach in real life.
Everyone on the Internet said that Lina Belle is cute, arrogant, warm heart, etc., which is because Lina Belle is packaged as a star with certain characteristics of personality - this is typical traffic star logic.
The fans are fighting for the right to speak.
Beiqing Daily: How to view the "doll powder" and "liner powder" controversy?
Yin Yiyi: This is a very important cultural question that comes with the dummy idol: Do you like the idol itself or the person who plays it?
Fans like idols because of specific traits. The “transitional object theory ” argues that a fan needs to find traits in the object he idolizes in order to communicate his spiritual needs with the real world — traits that fans find difficult to grasp in real life.
This is why everyone's discussion of Lina Belle is also like this: some people like the cute and hairy characteristics of the doll itself, some people like the vivacity and arrogance of the staff when they play Lina Belle... It is normal for these characteristics to appear in a person, but Lina Belle is just a doll idol with a strong performance. Causing controversy.
Including everyone's guess and stomping on the actor 77, 99, heap, is essentially due to the argument about the actor and the doll.
As for the phenomenon of becoming a flow, it is the flow logic and technical logic that are boosting.
Beiqing Daily: Lina Belle is just a virtual idol, but fans will still quarrel and stand for it.
Why does fan culture always come with all sorts of controversies?
Yin Yiyi: In the era of traffic, once the search is hot in the social network, the scope of idol visibility has increased – small fan circles have entered a wider public view.
At this point, fans will start competing for the right to dialogue.
Visibility can be understood as the extent to which it appears in the public eye.
Take Lina Belle for example, when there are various influencers, various opinion leaders, including emoji to discuss it, hot search...... Lina Belle from the circle of fans to the larger social platform, under the joint role of capital logic and platform technology, its visibility has increased.
After Lina Belle became popular, some people thought that the doll was cute, and some people thought that the actor inside was cute.
People with different views, hoping for more support, will start posting in large numbers.
It is not that "there is a circle of food that will quarrel", but when the idol has a wide range of visibility, the fans have a half-forced state: I want everyone to see the content that is better for my idol, so I must brush down the content that I do not want the public to see.
In fact, the quarrel between fans can be understood as everyone will fight for the right to speak in order to maintain the idol.
Anytime "hunting" fan group empathy fast
In the past, everyone liked a star, it would be very long love.
But these days, fans' feelings for idols will soon migrate.
What does that say?
Yin Yiyi: Although everyone is talking about "down" now, the debate is still going on.
This shows that the idol is still hot.
For young fans, especially many of the 00 later said that becoming a fan was their way of life; plus the speed with which idols were produced was also very fast.
So, young people may like this today, like that tomorrow, at any time in a "hunting" state.
This time it was Lina Belle, and after a while it became a new idol launched by Disney or Universal Studios.
"Idol - fan culture" is the way of life of the younger generation.
Nowadays, when many people talk about fans, they will preset a critical position.
I think we should first understand what fans are doing and understand what the underlying logic of "idol-fans" is.
After all, guidance is based on understanding.
In the development of today's virtual idol industry, there are two parallel trends: the virtualization of idol characteristics and the materialization of doll idols.
Lena Belle epitomizes this trend.
The players behind the doll, their experience, the role of fans in it, and the so-called "liner" and so on, may become new issues.
In the new fan economy environment, I believe many virtual characters are trying this exploration.
Trendstream Archives
Name: Lina Belle
Nickname: KawaSa Daji
Birthday: September 29
Facts: Hot search list "bully list"
Since "debut", Lina Belle in the Little Red Book has nearly 6 million notes, there are more than 36,000 related videos on the trembling sound, and the total amount of play has exceeded 1.6 billion times, and the micro-blog "Lina Belle" topic entries have been read as high as 560 million, has been discussed more than 3.808 million times.
Beiqing Daily reporter combed and found that as of the end of 2021, it has been on the micro-blog hot search list at least 26 times, including 11 times on the hot search list TOP10, 3 times to top the list, and the average length of the list is 5.7 hours.
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Social media platforms like TikTok have been crucial in promoting Labubu, driving sales and brand awareness.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Pop Mart promotes Labubu through social media, using influencer marketing, creator content, and viral trends.

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Three Insider Tips To Make Your Brand Perform Better On TikTok And Other Short-Video Platforms

New! Follow this author to improve your content experience.

TikTok has taken the social media industry by storm the past couple of years, attracting more than 1 billion users globally, building a vast new class of creator/influencers, transforming how music is discovered, and forcing competitors such as Meta’s Instagram and Alphabet’s YouTube to launch their own short-video platforms.

TikTok has gotten so big that it’s taken over from YouTube as lead sponsor of this week’s VidCon conference in Anaheim, Calif., the first in-person gathering of the social media industry’s biggest conference since 2019. As lead sponsor, TikTok is hosting a dozen panels through Saturday as well as today’s industry keynote speech.

Brands increasingly are venturing onto TikTok and its short-video competitors Instagram Reels and YouTube Shorts. And there are plenty of good reasons to do so, well beyond the generally lower production costs involved in making videos that are generally well under 1 minute in length.

Audience engagement rates for TikTok videos are far higher than on most competing social-video platforms, long or short, according to benchmarks compiled by CreatorIQ, which tracks and helps manage millions of influencer campaigns in dozens of countries for global consumer brands such as Disney, Nestlé, and Unilever.

For a “Mega” TikTok influencer, someone with more than 1 million followers, the CreatorIQ benchmark rate of “engagement” is 8.8%. CreatorIQ calculates TikTok engagement by adding likes, comments and shares, and dividing those by total views of a video. For brands, that means on average, they can expect as much as one in 12 viewers to interact in some notable way with a given TikTok video from a big influencer (some viewers will interact in more than one way).

Other platforms, which all use different ways for fans to interact with videos and creators, require different calculations for their CreatorIQ benchmarks, so it’s not an apples-to-apples comparison.

But just about all the other platforms generate far lower rates of their version of “engagement,” according to CreatorIQ, which generates the figures based on their direct access to all the platforms’ viewership data. Only “Nano” influencers on YouTube (between 1,000 and 10,000 followers) come close to TikTok’s level of viewer engagement for its biggest stars, at 8.5%.

Videos from YouTube Mega influencers, for comparison, will on average attract only a 2% engagement rate. Worth noting: YouTube has a mind-boggling 29,000 creators with at least 1 million subscribers each, according to Tubics.

But for brands venturing into TikTok, creating successful content and campaigns involves more than just making a shorter version of a video they might post on YouTube or Facebook.

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

1. Lean into creator partnerships while giving creators plenty of creative freedom - While brands are traditionally used to developing their own communities and content on social platforms, creator-developed content drives up to five times the completion rates and double the conversion rates on TikTok. Brands should focus on a creator-first strategy to get the most out of the platform.

2. Align on internal business outcomes of a campaign before launching on TikTok - It's important for brands to identify both the business-outcome goals of a given campaign and the strengths of the platform. TikTok is focused on developing a full-funnel attribution ecosystem, and has made great strides in its commerce offering between creators and brands, which can be seen in trends like ‘TikTok Made Me Buy It.’

3. Lean into challenges and viral trends - TikTok has a track record of turning products into viral sensations practically overnight. Brands need a nimble team and strong creator relationships to organically insert their messaging into these trends. American Eagle, Chipotle, and Caudalie are a few examples of brands that have really tapped into the power of viral trends and challenges on the platform.

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The company has partnered with brands like Peninsula Shanghai to offer exclusive Labubu products and experiences.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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The character's popularity led to a Bubble Mart IP theme store, expected to boost revenue and popularity.

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Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Influencer and celebrity endorsements can significantly affect sales and revenue, as seen in BTS's endorsement of a fast food brand, which increased sales by 57% and net profit by 5 times.

Title:

Content: The publicity effect is amazing! BTS stimulates the net profit of fast food restaurants by 5 times
August 01, 2021 09: 54
Eastern Network Television
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The publicity effect brought by BTS is truly extraordinary!
The popular Korean group Bulletproof Youth Group (BTS), which launched a joint package with the American chain of fast food restaurants earlier, has boosted sales in the leading food outlets with its amazing appeal.
The fast food restaurant recently announced that the total sales of the US branch reached HK $45.94 billion in April-June this year, an increase of 57% over the same period last year, and the net profit reached HK $17.316 billion, a sharp increase of 5 times over the same period last year.

Jisoo's Dior endorsement increased the company's revenue by 51% to 1 trillion KRW.

Title:

Content: BLACKPINK’s Jisoo’s legacy with Dior: Global ambassadorship to 1 trillion KRW revenue

Jisoo as the Global Ambassador of Dior has helped in making the brand generate 1 trillion KRW revenue in 2 years with an astonishing 51% growth.

Published on Dec 15, 2023   |  06:07 PM IST  |  5.9K
Jisoo: courtesy of Jisoo's Instagram

Jisoo took on the role of being a global ambassador for the French luxury brand Dior in 2021. Since then, multiple other K-pop stars have become a part of the house including BTS’ Jimin, NewJeans’ Haerin, and boy group TOMORROW X TOGETHER. Meanwhile, Jisoo continues to play a pivotal part in elevating the brand's earnings. According to reports, an impressive 86.8% surge in Dior's revenue was observed within a single year after her signing up with them.

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BLACKPINK’s Jisoo’s influence on the high revenue of the luxury brand

As reported by the economic section of Naver previously, the brand's revenue in 2021 reached 613.9 billion KRW, marking an 86.8% growth compared to the previous year (328.5 billion KRW). The operating profit also more than doubled, increasing from 104.7 billion KRW to 211.5 billion KRW. This substantial revenue increase is also attributed to Jisoo's role as the global ambassador. Recognized for her popularity among women aged 20 to 30, the BLACKPINK member has significantly enhanced the brand's marketing efforts, drawing in a broader audience.

Jisoo's ambassadorship, alongside the growing interest from the K-pop scene in luxury brand deals, has continued to yield positive results in 2022. The luxury brand's revenue surged to an impressive 1 trillion KRW as per reports early this year, reflecting an astonishing 51% growth compared to the prior year. According to the electronic report from the Financial Supervisory Service, the brand achieved a revenue of 929.5 billion KRW in 2022, accompanied by an operating profit of 323.7 billion KRW—an impressive increase of 53.05%.

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The remarkable success credit also goes out to Jisoo's impactful role as the luxury brand's global ambassador. This substantial sales growth is notably pronounced in Jisoo's native country, South Korea, where her sizable and devoted fanbase continues to support her endorsements. Jisoo's widespread popularity and influential presence have undeniably contributed to the brand's triumph in the Korean market.

As Jisoo remains actively engaged in promoting and endorsing the brand, including appearances at Fashion Week and brand dinners, as well as visit to Buckingham Palace- clad in the brand’s statement pieces from head to toe, the anticipation is that the brand's revenue will continue its upward trajectory.

More about the diva Jisoo

Kim Jisoo, a versatile talent from South Korea, is celebrated as an actor, model, singer, and a member of BLACKPINK. Jisoo entered acting in 2015 with a guest appearance on KBS' The Producers. She officially joined BLACKPINK in 2016, releasing the hit-filled mini album Square One. Her solo debut with the album ME in March 2023 soared to the top of the charts, selling 1.03 million copies in under two days— a historic achievement as the best-selling album by a female soloist in South Korea. Currently, she is known to have been preparing for her lead role in the upcoming series Influenza.

Stay updated with the latest Hallyu news on: Instagram, YouTube, Twitter, Facebook, and Snapchat

ALSO READ: BLACKPINK's Jennie achieves 1 billion Spotify streams without solo album; first K-pop female soloist to do so

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Pop Mart's revenue increased 116.8% year-on-year to $1,773 million due to the character's popularity.

The company's gross profit increased 109.4% year-on-year to $1,117 million.

The brand's own IP revenue, including Labubu, was 2.587 billion yuan, up 1.64 times year-on-year.

Title:

Content: Ming Pao APP
Newspaper Content
Bubble Mart's closing interest rate increased by only 2%, and profit slowed sharply in the second half of the year.
[Ming Pao News] “Blind Box Stock ” Bubble Mart (9992) announced last year ’ s annual results at noon yesterday, with a net profit of 854 million yuan (RMB, the same below), an increase of 63.2% year-on-year, which is lower than market expectations.
Non-IFRS adjusted net profit rose 69.62% to $1,002 million last year.
However, the Group's profit growth in the second half of the year was significantly narrowed compared to the first half. With the final dividend of $0.1524, it increased by only 2% year-on-year, and the company's stock price was at most more than 10% in the afternoon, and the market closed down by more than 6%.
The Group 's revenue rose 78.66% year-on-year to $4.491 billion, with retail sales continuing to dominate, up 67% year-on-year to $1.673 billion; robot store revenue rose 42.9% to $470 million; and online revenue increased 97.42% to $1.879 billion thanks to brand influence, increased membership, and sales growth and new channel expansion. The flagship store in Beijing has increased by 2.96 times.
Expansion of new channel sales online revenue increased by 97%
The company's brand products revenue increased by 86.2% to 3.978 billion yuan last year, accounting for 88.6% of the total revenue.
According to IP (intellectual property rights), its own IP revenue was 2.587 billion yuan, up 1.64 times year-on-year; exclusive IP revenue rose 8.2% to 771 million yuan; non-exclusive IP reached 621 million yuan, up 39.6%.
However, it is worth noting that Bubble Mart ’ s performance in the second half of last year seems to have fallen sharply, with a 37.8% increase in the second half of the year compared with a 1.4-fold increase in adjusted net profit in the first half of the year.
The number of days to turn multiplied the second half of the delivery speed or slow down
In addition, the Group ’ s inventory cost and the number of turnaround days also increased sharply in the second half of the year, with inventories at $789 million at the end of last year, an increase of 1.5 times and 2.5 times respectively over the first half of last year and the end of 2020.

Labubu's popularity has created a sense of community and exclusivity, with fans eagerly anticipating new products and experiences.

Consumers mainly buy blind boxes for what purpose?

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

The character's TikTok popularity stems from its unique design and user-generated content, which the platform's algorithm prioritizes due to high engagement.

Title:

Content: How do TikTok challenges become viral, and what are their consequences?

News TikTok

How do TikTok challenges become viral, and what are their consequences?

TikTok, the popular social media platform known for its short-form videos, has become a breeding ground for viral challenges. These challenges, often involving users imitating specific actions or dances, spread like wildfire across the app, captivating millions of users worldwide. But how do these challenges gain such immense popularity, and what are the consequences of their viral nature?

What makes TikTok challenges go viral?

TikTok challenges become viral due to a combination of factors. Firstly, the platform’s algorithm plays a significant role in promoting popular content. When a challenge gains traction and receives a high number of views, likes, and shares, TikTok’s algorithm pushes it to a wider audience, increasing its visibility and potential for virality.

Additionally, the participatory nature of TikTok challenges contributes to their viral success. Users are encouraged to join in and create their own versions of the challenge, adding their unique twist. This fosters a sense of community and engagement, further propelling the challenge’s popularity.

Consequences of viral TikTok challenges

While viral TikTok challenges can be entertaining and bring people together, they also come with potential consequences. One major concern is the safety aspect. Some challenges involve risky or dangerous actions, leading to injuries or accidents. For instance, the “Skull Breaker Challenge” gained notoriety for causing serious injuries to participants.

Moreover, the viral nature of these challenges can sometimes lead to harmful trends. Users may feel pressured to participate, even if they are uncomfortable or unsure about the challenge’s consequences. This can result in peer pressure and a disregard for personal safety.

FAQ

Q: What is TikTok?
A: TikTok is a social media platform where users can create and share short videos set to music.

Q: What is a viral challenge?
A: A viral challenge refers to a trend or activity that spreads rapidly across social media platforms, often involving users imitating specific actions or dances.

Q: How does TikTok’s algorithm work?
A: TikTok’s algorithm analyzes user preferences and behavior to recommend content. When a challenge gains popularity, the algorithm promotes it to a wider audience.

Q: Are all TikTok challenges safe?
A: Not all TikTok challenges are safe. Some challenges involve risky or dangerous actions, leading to potential injuries or accidents.

In conclusion, TikTok challenges become viral through a combination of factors, including the platform’s algorithm and user participation. While these challenges can be entertaining, they also come with potential consequences, such as safety risks and harmful trends. It is crucial for users to exercise caution and prioritize their well-being when participating in viral challenges.

TikTok hashtags and trends have increased the visibility of Labubu-related content.

Title:

Content: How is TikTok reshaping the concept of fandom?

News TikTok

How is TikTok Reshaping the Concept of Fandom?

In recent years, TikTok has emerged as a global phenomenon, captivating millions of users with its short-form videos and creative content. While the platform has gained popularity for its viral dance challenges and comedic skits, it has also had a profound impact on the concept of fandom. With its unique features and vast user base, TikTok has revolutionized the way fans engage with their favorite celebrities and franchises.

One of the key ways TikTok has reshaped fandom is providing a platform for fans to express their creativity and connect with like-minded individuals. Through the use of hashtags and trends, fans can easily find and contribute to a community centered around their favorite artists, TV shows, movies, or even fictional characters. This has created a sense of belonging and camaraderie among fans, fostering a supportive and inclusive environment.

Moreover, TikTok has given rise to a new breed of fan content creators. These individuals, often referred to as “TikTokkers,” use the platform to showcase their talents and pay homage to their idols. From lip-syncing to popular songs to creating elaborate cosplay videos, these creators have amassed large followings and become influential figures within their respective fandoms.

The influence of TikTok on fandom has not gone unnoticed celebrities and entertainment companies. Many artists and franchises have embraced the platform, recognizing its potential to reach a massive audience and engage with fans in a more intimate way. This has led to collaborations between TikTokkers and celebrities, as well as the use of TikTok as a promotional tool for upcoming releases.

FAQ:

Q: What is TikTok?
A: TikTok is a social media platform that allows users to create and share short videos set to music. It has gained immense popularity worldwide, particularly among younger demographics.

Q: How has TikTok reshaped fandom?
A: TikTok has provided a platform for fans to connect with each other, express their creativity, and engage with their favorite celebrities and franchises in new and exciting ways.

Q: Who are TikTokkers?
A: TikTokkers are individuals who create content on TikTok, often focusing on specific themes or fandoms. They have gained significant followings and influence within their respective communities.

Q: How have celebrities and entertainment companies embraced TikTok?
A: Many celebrities and entertainment companies have recognized the power of TikTok as a promotional tool and have collaborated with TikTokkers to reach a wider audience. They also use the platform to engage with fans and share behind-the-scenes content.

In conclusion, TikTok has revolutionized the concept of fandom providing a platform for fans to connect, create, and engage with their favorite celebrities and franchises. With its vast user base and unique features, TikTok has reshaped the way fans express their love and support, creating a more inclusive and interactive fan experience.

The Labubu phenomenon showcases the power of social media and influencer marketing.

The character's success highlights the importance of creating a sense of community and exclusivity around a brand.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?