The Labubu phenomenon has led to a significant surge in revenue for Pop Mart, with the company's revenue increasing by 78.66% year-on-year to $4.491 billion.

The popularity of Labubu on platforms like TikTok has contributed to the character's viral sensation, with fans and celebrities alike sharing images and videos of the character.

TikTok's algorithm and influencer marketing have played a significant role in promoting Labubu, with the platform's short-form video format and engaging content contributing to its effectiveness.

The use of social media platforms like TikTok has been instrumental in increasing interest in Labubu, with the platform's hashtag challenges and influencer marketing driving sales and promoting products.

Pop Mart's marketing strategy, including the use of limited items and pop-up shops, has contributed to the brand's viral sensation and driven demand for Labubu products.

The company's strong social media presence and engagement with fans have also been essential in promoting Labubu and creating a loyal community around the brand.

TikTok's commerce offering has enabled trends like "TikTok Made Me Buy It", which has likely contributed to the surge in global revenue for Pop Mart due to the Labubu phenomenon.

The platform's ability to set trends in other social media platforms has also helped to increase the popularity of Labubu, with the brand's viral sensation spreading across multiple platforms.

However, the search results do not provide any specific information on the marketing strategies and tactics employed by Labubu on TikTok, including the role of influencer marketing in promoting the brand.

The founder's current net worth is not explicitly mentioned in the search results as being directly related to the Labubu phenomenon, and there is no information available on how the Labubu phenomenon has contributed to the founder's wealth increase.

The search results do provide information on the popularity of TikTok and the effectiveness of influencer marketing on the platform, which can be used to infer the potential for Labubu to be promoted through influencer marketing.

Overall, while the search results provide some insights into the Labubu phenomenon and its impact on Pop Mart's revenue, there is limited information available on the specific marketing strategies and tactics employed by the brand, as well as the founder's net worth and the impact of the Labubu phenomenon on their wealth.

The Labubu phenomenon has led to a significant surge in revenue for Pop Mart, with the company's revenue increasing by 78.66% year-on-year to $4.491 billion.

Title:

Content: Ming Pao APP
Newspaper Content
Bubble Mart's closing interest rate increased by only 2%, and profit slowed sharply in the second half of the year.
[Ming Pao News] “Blind Box Stock ” Bubble Mart (9992) announced last year ’ s annual results at noon yesterday, with a net profit of 854 million yuan (RMB, the same below), an increase of 63.2% year-on-year, which is lower than market expectations.
Non-IFRS adjusted net profit rose 69.62% to $1,002 million last year.
However, the Group's profit growth in the second half of the year was significantly narrowed compared to the first half. With the final dividend of $0.1524, it increased by only 2% year-on-year, and the company's stock price was at most more than 10% in the afternoon, and the market closed down by more than 6%.
The Group 's revenue rose 78.66% year-on-year to $4.491 billion, with retail sales continuing to dominate, up 67% year-on-year to $1.673 billion; robot store revenue rose 42.9% to $470 million; and online revenue increased 97.42% to $1.879 billion thanks to brand influence, increased membership, and sales growth and new channel expansion. The flagship store in Beijing has increased by 2.96 times.
Expansion of new channel sales online revenue increased by 97%
The company's brand products revenue increased by 86.2% to 3.978 billion yuan last year, accounting for 88.6% of the total revenue.
According to IP (intellectual property rights), its own IP revenue was 2.587 billion yuan, up 1.64 times year-on-year; exclusive IP revenue rose 8.2% to 771 million yuan; non-exclusive IP reached 621 million yuan, up 39.6%.
However, it is worth noting that Bubble Mart ’ s performance in the second half of last year seems to have fallen sharply, with a 37.8% increase in the second half of the year compared with a 1.4-fold increase in adjusted net profit in the first half of the year.
The number of days to turn multiplied the second half of the delivery speed or slow down
In addition, the Group ’ s inventory cost and the number of turnaround days also increased sharply in the second half of the year, with inventories at $789 million at the end of last year, an increase of 1.5 times and 2.5 times respectively over the first half of last year and the end of 2020.

The popularity of Labubu on platforms like TikTok has contributed to the character's viral sensation, with fans and celebrities alike sharing images and videos of the character.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

which social platforms does Gen Z tend to prefer?

TikTok's algorithm and influencer marketing have played a significant role in promoting Labubu, with the platform's short-form video format and engaging content contributing to its effectiveness.

Title:

Content: TikTok appears as a “counter-influence ” influencer to counter the trend of rampant marketing, endorsements and shopping promotion in the community
Photo Credit: Shutterstock
What we want you to know is
The key to the counter-influence is to reverse the various endorsements, marketing and group purchases that have been rampant in the community, so that users in the community do not have the desire to unnecessary waste and excessive consumption because they see the content of the relevant endorsements.
As a result, these reactionary videos that you see on YouTube or Tiktok often lead people to cheaper alternatives or discourage people from buying a particular type of product.
Written by Taylor Mei
With the rise of influencer culture in recent years, more and more products such as clothing, beauty and personal electronics are sold through these influential people in the community or online marketing.
However, in addition to those influencers who strongly promote to consumers or emphasize what is better to buy, there is now another category of influencers who do not take a positive route to promote purchases, but focus on the theme of "what you should not buy".
This kind of behavior is also known as “de-influencing. ”
Community Propaganda Stimulates Shopping
According to The Wall Street Journal, TikTok has become the most influential online sales platform in recent years, with popular items such as hip lift socks, lip fat and green juice powder.
Major brands are also investing a lot of money in social platforms, because companies know that any video that is popular on social platforms can make any product in the video sell out.
Meanwhile, the popular hashtag “# TikTokMadeMeBuyIt ” on TikTok has attracted 40 billion views.
“TikTok is like a vehicle that sends all consumers to the checkout area, ” says Krishna Subramanian, co-founder of Captiv8, an online marketing platform.
However, even with TikTok ’ s strong ability to stimulate consumption, factory-sponsored videos and product trial videos have filled the TikTok space in recent years, making it difficult for consumers to determine which items are worth paying for.
“Every time it says, ‘ You have to buy this! ’ or ‘ You ’ re going to love this, ’ ” said Karen Wu, a 25-year-old beauty blogger.
In the plethora of product recommendation videos, TikTok users have become difficult to judge the quality of products, and anti-impact videos have become popular.
Reverse operation against overconsumption
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The use of social media platforms like TikTok has been instrumental in increasing interest in Labubu, with the platform's hashtag challenges and influencer marketing driving sales and promoting products.

Title:

Content: Stories
Why does TikTok sell so well?
Stories
Elena Likhanova
Senior Editor RB.RU
Elena Likhanova
Influencers easily force subscribers to buy, sharing with them finds and favorite products.
Let ’ s see what makes them so convincing.
Why does TikTok sell so well?
TikTok is not the most obvious place to find a good cleaning agent.
However, the hashtag # cleantok, as well as # dogtok, # beautytok and others, are popular.
Consumers are increasingly turning to social media to learn more about products, and spending money following the recommendations of major influencers and microbloggers.
A striking example is the hashtag # booktok, where you can find reviews of books and recommendations.
The data shows that users promoting certain books using a hashtag actually increase their sales.
The popularity of # booktok has inspired specialized exhibitions in major international bookstores, changed the approach of cover designers and marketers to new editions, and this summer even pushed parent company TikTok to launch a new publishing house.
However, experts believe that the incentive to buy is not only an approval review.
The subtle psychological connection to the face on the screen and the underlying mechanisms of TikTok play an important role in convincing users to buy what they see in their feeds.
Confidence in the source
“Video platforms like TikTok and Instagram * have greatly changed the way we consumers make purchasing decisions, ” said Valeria Penttinen, assistant professor of marketing at Northern Illinois University.
Importantly, these platforms provide unprecedented access to products and services for users, allowing them to consume large amounts of content in very short periods of time.
There are several elements that attract users.
One of the main experts is called “trust in the source ”.
All relocation-related services and companies on one map
Most likely, people will be inclined to buy products from the screen if they perceive the author as competent and trustworthy.
If a product or service “matches ” the author, it seems sincere, explains Angelina Scheinbaum, associate professor of marketing at Wilbur O and Ann Powers College of Business at Clemson University in South Carolina, USA.
Kate Lindsay, a journalist covering Internet culture, gives this example: “When a woman like you says she ’ s a mom, she ’ s tired and helped by this cleaning agent … there ’ s a level of connection and trust and you say, ‘ You ’ re like me and it ’ s good for you, it ’ s good for me too. ’ ”
Trust in the author ’ s source increases dramatically when his recommendation is not paid.
“Organic influencers are much more authentic … their motivation is to talk about the product or service that has made their lives happier or more comfortable.
They genuinely want to share it with others, ” Sheinbaum says.
This authenticity is particularly effective in driving purchases in niche categories, as often content writers are deeply passionate and have specific expertise in a narrow area.
“With microinfluencers, the consumer feels like they ’ re buying from someone who ’ s using the product … it ’ s more of an emotional relationship, ” Scheinbaum says.
Generally, videos also gain more trust than still images or text.
Penttinen says the video creates a special “personal storytelling ” environment that attracts users: even small elements such as the ability to see the creator ’ s face, hands, or hear him speak make them feel more trusted.
Indeed, studies have shown that YouTube influencers supplement their reviews with personal information to look more like a close friend or family member — and the more the viewer thinks they “know ” a blogger, the more they trust him.
Scheinbaum adds that posts containing both actions and verbal cues — especially demos and conversions in TikTok videos that practically serve as 30-60-second microcommercials — can encourage “particularly effective persuasion. ”
Parasocial effect
One of the main elements that inspire buying is the emotional connection with bloggers.
This phenomenon, called parasocial relationships, causes members of the audience to believe that they have a close connection or even friendship with a person, when in fact it is a one-way relationship – often the content creator may not even be aware of the person ’ s existence.
Such non-reciprocal relationships often show up on social media, especially with influencers and celebrities, and occur more often as more users become familiar with their content.
“Parasocial relationships are so strong that they encourage people to buy, ” Scheinbaum says, referring to both influencers promoting sponsored products and organic bloggers talking about favorite personal things.
Penttinen explains that as consumers begin to learn the creator ’ s preferences and values and watch him disclose personal information, they begin to treat his recommendations the same way they would treat their own real-life friends.
In addition, parasocial relationships often encourage users to make repeat purchases, especially on TikTok; the platform ’ s algorithm often downloads users ’ content from the same accounts, and repeated interaction with it can contribute to one-way relationships.
She adds that parasocial relationships at TikTok can also cause fear of missing out on something that stimulates purchasing behavior: “As falling in love with these people grows, there is an increased fear of not benefiting from these relationships or showing your loyalty to those relationships. ”
Perfect packaging
The pitch is also important.
The very form of content in TikTok is product-oriented, which adds to its appeal.
“TikTok can make shopping a bit like a game, because everything is served as part of the aesthetic, ” Lindsay says.
This may cause the user to want to become a part of the trend or to participate in the discussion, including trying the product.
Read on topic:
How to work with bloggers in Kazakhstan?
These influencers are fully AI-generated — and their posts collect thousands of reactions
She adds that certain genres of content on TikTok can be very persuasive: for example, the headings “things you didn ’ t know you needed them ” or“ things that saved my … ”.
The short and trusting video format in TikTok makes recommendations more natural, pushing users to trust the authors.
Unlike ideal Instagram profiles, the opposite rule applies here: the less perfect the content, the more consumers will feel that they themselves make purchase decisions based on recommendations.
Warning to buyers
However, consumers can often find themselves involved in these emotional purchases at their own expense, says Scheinbaum, author of The Dark Side of Social Media: A Look at Consumer Psychology.
In some cases, the parasocial effect and subsequent sense of intimacy that social media causes can be so strong that users don ’ t even take the time to figure out whether the ads are sponsored or not, she said.
In particular, younger or less savvy consumers may not know the difference between advertising and regular recommendation.
The nature of TikTok ’ s fast videos can also make it harder to recognize ads, Linsday said.
In addition, these emotional attachments that encourage purchases can lead to excess spending, Penttinen says.
Many of the products described in TikTok are inexpensive, which makes it easier to decide on a purchase.
That could be a problem, she adds, because what one author might find good for themselves isn ’ t necessarily good for the user — after all, you might not like the novel you bought because it was on # booktok.
Consumers shouldn ’ t feel like they should scrutinize every purchase they make at TikTok, but experts say it ’ s important to know why the platform can inspire users to spend money — especially before they place an order.
* Meta and its Facebook and Instagram members are recognized as extremist organizations whose activities are prohibited in the Russian Federation.
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Pop Mart's marketing strategy, including the use of limited items and pop-up shops, has contributed to the brand's viral sensation and driven demand for Labubu products.

The company's strong social media presence and engagement with fans have also been essential in promoting Labubu and creating a loyal community around the brand.

TikTok's commerce offering has enabled trends like "TikTok Made Me Buy It", which has likely contributed to the surge in global revenue for Pop Mart due to the Labubu phenomenon.

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Three Insider Tips To Make Your Brand Perform Better On TikTok And Other Short-Video Platforms

New! Follow this author to improve your content experience.

TikTok has taken the social media industry by storm the past couple of years, attracting more than 1 billion users globally, building a vast new class of creator/influencers, transforming how music is discovered, and forcing competitors such as Meta’s Instagram and Alphabet’s YouTube to launch their own short-video platforms.

TikTok has gotten so big that it’s taken over from YouTube as lead sponsor of this week’s VidCon conference in Anaheim, Calif., the first in-person gathering of the social media industry’s biggest conference since 2019. As lead sponsor, TikTok is hosting a dozen panels through Saturday as well as today’s industry keynote speech.

Brands increasingly are venturing onto TikTok and its short-video competitors Instagram Reels and YouTube Shorts. And there are plenty of good reasons to do so, well beyond the generally lower production costs involved in making videos that are generally well under 1 minute in length.

Audience engagement rates for TikTok videos are far higher than on most competing social-video platforms, long or short, according to benchmarks compiled by CreatorIQ, which tracks and helps manage millions of influencer campaigns in dozens of countries for global consumer brands such as Disney, Nestlé, and Unilever.

For a “Mega” TikTok influencer, someone with more than 1 million followers, the CreatorIQ benchmark rate of “engagement” is 8.8%. CreatorIQ calculates TikTok engagement by adding likes, comments and shares, and dividing those by total views of a video. For brands, that means on average, they can expect as much as one in 12 viewers to interact in some notable way with a given TikTok video from a big influencer (some viewers will interact in more than one way).

Other platforms, which all use different ways for fans to interact with videos and creators, require different calculations for their CreatorIQ benchmarks, so it’s not an apples-to-apples comparison.

But just about all the other platforms generate far lower rates of their version of “engagement,” according to CreatorIQ, which generates the figures based on their direct access to all the platforms’ viewership data. Only “Nano” influencers on YouTube (between 1,000 and 10,000 followers) come close to TikTok’s level of viewer engagement for its biggest stars, at 8.5%.

Videos from YouTube Mega influencers, for comparison, will on average attract only a 2% engagement rate. Worth noting: YouTube has a mind-boggling 29,000 creators with at least 1 million subscribers each, according to Tubics.

But for brands venturing into TikTok, creating successful content and campaigns involves more than just making a shorter version of a video they might post on YouTube or Facebook.

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

1. Lean into creator partnerships while giving creators plenty of creative freedom - While brands are traditionally used to developing their own communities and content on social platforms, creator-developed content drives up to five times the completion rates and double the conversion rates on TikTok. Brands should focus on a creator-first strategy to get the most out of the platform.

2. Align on internal business outcomes of a campaign before launching on TikTok - It's important for brands to identify both the business-outcome goals of a given campaign and the strengths of the platform. TikTok is focused on developing a full-funnel attribution ecosystem, and has made great strides in its commerce offering between creators and brands, which can be seen in trends like ‘TikTok Made Me Buy It.’

3. Lean into challenges and viral trends - TikTok has a track record of turning products into viral sensations practically overnight. Brands need a nimble team and strong creator relationships to organically insert their messaging into these trends. American Eagle, Chipotle, and Caudalie are a few examples of brands that have really tapped into the power of viral trends and challenges on the platform.

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The platform's ability to set trends in other social media platforms has also helped to increase the popularity of Labubu, with the brand's viral sensation spreading across multiple platforms.

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Experts explained the growing popularity of TikTok
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The starting point of the popularity of the social network TikTok was the period of the coronavirus pandemic in 2020.
We expect the success of the social network, and next year TikTok will strengthen its position.
This opinion on Thursday, December 23, in an interview with Izvestia expressed the co-founder and operating director of the platform for working with bloggers Perfluence Kirill Pyzhov.
“It was expected that the trend for short vertical videos would be firmly entrenched, and the starting point of its popularity was the period of the pandemic in 2020.
Therefore, in 2022, TikTok will only strengthen its position, ” the expert said.
According to Pyzhov, the growth in the number of TikTok users will slow down, but will continue to grow.
In 2022, the platform is predicted to grow by more than 15%, and the percentage of age audience will grow further.
“It is very important here that TikTok, which at the start was aimed at an audience of 14-18 years old, has attracted a large number of users aged 25 to 40 over the past six months.
There has also been an increase in the number of bloggers over the age of 50, which indicates an active growth in the popularity of the “blogger ” profession and an increase in the solvent audience, ” he added.
At the same time, according to the specialist, in 2022 Instagram will remain the top platform and will continue to compete with TikTok thanks to the innovation of Reels.
The increase in the number of TikTok and Instagram users will force social networks to include new promotion mechanisms.
“In 2022, we ’ ll see even more user-generated content, interesting interactive inclusions, and a high percentage of gamification.
For influence-marketing TikTok will be the most comfortable platform.
We will see new projects and even more interesting creatives, ” concluded Pyzhov.
According to the development director of Epicstars Kirill Pavlov, in addition to TikTok and Instagram, Telegram messenger shows serious growth.
“We see that TikTok sets trends: in YouTube there is a format of shorts – short videos lasting up to 60 seconds; as noted above – Instagram after TikTok implemented the format Reels and promotes it among the audience, ” he added.
Earlier this day, the American company Cloudflare, which provides services for the delivery of content on the Web, published a rating of the popularity of Internet resources in the current year.
According to it, TikTok has become the most popular website in the world.
Last year, he was in seventh place.
TikTok is a social network owned by the Chinese company ByteDance.
The initial version of the service was launched in September 2016.
TikTok hosts custom videos lasting from 15 seconds to three minutes.
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However, the search results do not provide any specific information on the marketing strategies and tactics employed by Labubu on TikTok, including the role of influencer marketing in promoting the brand.

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Content: Economy
International Finance
Major brands drive TikTok ’ s US advertising up 11% last month
Despite the US political threat to completely ban short video platform TikTok, major brands have increased their advertising on TikTok.
According to market research firm Sensor Tower, TikTok ’ s advertising in the United States increased by 11% last month. Pepsi (US: PEP), food delivery platform DoorDash (US: DASH), Amazon (US: AMZM) and Apple (US: AAPL) are the companies that put the most ads on TikTok.
Chou Shou-chieh calmly responds to absurd questions and wins support.
The Financial Times quoted Joshua Lowcock, media director at advertising firm UM Worldwide, as saying that many brands plan to continue selling ads on TikTok because it is unlikely that an executive order will lead to an immediate ban on TikTok, which will affect advertisers, and even if the ban is supported by the US Democratic and Republican parties, the legislative process will be relatively long.
Last month, TikTok CEO Zhou was questioned by the US Congress on software security issues, calmly dealing with some lawmakers ’ absurd questions and winning the support of a large number of US netizens.
According to a survey of about 300 US advertisers conducted by Capterra, a software review website, 75% of them plan to increase their advertising spend on TikTok in the next 12 months.
Digital advertising is the main source of TikTok ’ s global revenue.
Industry insiders said that TikTok in the past year by providing cheaper advertising prices than Meta (US: META) and Alphabet (US: GOOG) Google, as well as newer advertising forms to compete for market share.
Research firm Insider Intelligence estimates that TikTok will reach $14.15 billion in revenue this year, up from $9.89 billion last year.
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[International Finance]
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Chinese moms are about to start school, and they only buy half the price of the items.
Costco official website launched hidden benefits old electronic goods interchangeable shopping card
Cover story / Pink business opportunity to catch a hitchhiker
The movie "Barbie" sales, many large companies are licensed by the Barbie doll manufacturer "Mattel" (Mattel) At the same time, many small companies also see this business opportunity, have launched pink products hype, grab a ride.
“Small businesses might look at Barbie promotions and dream of having that budget and brand awareness, ” says Brianne Fleming, a part-time marketing lecturer at the University of Florida.“ But when everyone ’ s talking about Barbie, you still have a chance. ”
As of the end of July, the Barbie hashtag was used 14.1 million times on Instagram and 50.5 billion views on TikTok, making Barbie a major target for small brands looking for a ride on the internet to raise awareness.
Anima Iris, an online handmade bag brand in New York, launched a 30% promotion of pink bags on the 24th, and wrote on Instagram, “We all want that Barbie life ” and“ Hi # Barbie, what are you wearing to the # Barbie movie premiere? ”
The company ’ s post using Barbie movie dubbing is the brand ’ s most watched and liked video on TikTok.
MoonFire, an art boutique in Dallas, Texas, teamed up with 10 small businesses selling Barbie-inspired pink products for a Barbie doll-themed event; the store offered free cocktails, tattooed stickers and life-size Barbie boxes; the video on the shake attracted more than 100,000 views.
Stoutridge, a New York vineyard and winery, has launched a Barbie-inspired pink cocktail recipe in its weekly newsletter, and pet retailer Swag Pup Co has launched Barbie-themed dog headscarves on social media.
Even major unlicensed brands are snapping up the ride; Swarovski ’ s SoHo store in New York adorns its walls with bubblegum pink behind its neon pink swan logo; and a search for “Barbie ” on the company ’ s website results in rose gold and pink gemstone rings.
J. Walker Smith, a consultant at research firm Kantar, said that regardless of the size of the company, keeping up with the trend is the most important thing, and supporting Barbie ’ s momentum is a good idea.
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Content: TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be if creators work with the short-form video app. That’s the gist of the latest ad product rollout from TikTok.

TikTok’s branded content collaborations platform, TikTok Creator Marketplace (TTCM), has launched a ton of new updates, which aim to help brands find and activate creators at scale, as well as measure and optimize campaign performance.

According to Brian David Crane, founder of digital advertising agency Spread Great Ideas, branded effects and branded hashtag challenges, which are designed to boost user engagement as well as influencer collaborations, make TikTok a preferred advertising medium for most businesses.

“Since advertising is budget-friendly, and most of its video content consists of user-generated videos that get a natural click rate, most new businesses prefer TikTok over other platforms,” he said.

According to data collected by Statista, TikTok’s global ad revenue is forecast to reach $5.04 billion by the end of 2022, increasing to $6.4 billion by 2023 and $8.2 billion by 2024. In comparison, Facebook made nearly $115 billion from advertising last year. Closing that gap won’t be straightforward.

Digiday’s own research found TikTok still lags behind the top runners (think Facebook, Instagram and YouTube), when it comes to marketers’ confidence that the platform drives marketing success. To compare, 52% of marketers said they’re confident Facebook drives marketing success, 42% cited confidence in Instagram and 41% noted YouTube, while only 28% felt reassured by TikTok.

With that in mind, it’s no wonder TikTok has decided to now up its game with timely updates to its ads business alongside another play to entice more creators to the app.

The platform stated its new updates include:

  • TTCM match: a recommendation functionality that the platform claims generates lists of creators based on a brand’s brief in under 10 seconds.
  • Open application campaigns, which are available across the U.S., the U.K., Canada and Australia through invites. These allow brands to post details of upcoming campaigns on the TTCM platform so creators can apply.
  • Invite links allow brands and agencies to work with any creator (provided they’re over the age of 18), including creators that are not part of TTCM.
  • A gaming anchor, which enables gaming creators to add iOS or Android app store links to download games to their content as well as a comment anchor, which allows creators to add and pin clickable links to the top of comments — meaning viewers can get the lowdown on the product or service featured in their videos.

And for the brand advertisers out there, TTCM now provides branded content metrics, including audience overlap, audience interest distribution and spark ads campaign dates, so advertisers can better analyze performance and audiences.

“Audience is one part of the success brands find on TikTok, as the user number keeps growing and content gets more and more mature, advertisers are always able to find their target audience on TikTok,” said Crane. “The format of TikTok ads and the company gene of performance ads capabilities (the algorithm) keeps the performance budget growing, while the advertisers’ branding budget grows with the user base.”

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3 Ways TikTok Can Help Your Business Grow

While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool — if you know how to use it!

By
Opinions expressed by Entrepreneur contributors are their own.

TikTok has taken over traditional forms of social media and has created a new wave of creativity among people of all ages looking to have fun, entertain, get more likes and connect with others.

Billions of people have downloaded TikTok, and that number is only getting bigger. The platform opens doors to a massive audience and a large, growing audience. As one of the quickest growing social apps today, TikTok makes it easy to create video content that can quickly go viral and reach hundreds, thousands or even millions of people.

TikTok stands apart from other because it has an algorithm that is relatively easy to understand. Videos appear to app users on what is referred to as the "For You Page," more commonly known as the "fyp." The algorithm keeps track of what types of videos garner the most activity from you, and then it finds and shows you the content you are most likely to enjoy, based on your activity and likes. Since every video has an equal chance of going viral, there is room for the rapid expansion of a social media presence, fast growth and virtually unlimited marketing experimentation.

Related: Here's Why Not Being on TikTok Is a Huge Mistake

How TikTok can improve your marketing strategy

While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool – if you know how to use it!

1. Reach a large and diverse audience. While it is true that most of the on TikTok are a part of the younger generation, there is a common misconception that all users are young. However, while 41% of TikTok users are between the ages of 16-24, 59% of users are over the age of 25. Many generations, from GenZ to Baby Boomers, can find fun on the platform.

TikTok has users from all across the world of all different ages. There are countless opportunities to reach each niche audience within the TikTok population. If you're looking to reach international markets, then TikTok is an effective platform for connecting with new audiences in other countries.

2. Showcase your products authentically. Something that makes TikTok unique is that it is authenticity-driven. TikTok users want to be entertained or informed, not sold to. Connecting the viewer to the product with a relatable story or fun trend would be more effective in gaining community members and potential customers.

No expensive equipment or complicated skill set is required to make entertaining and engaging content on TikTok. All anyone needs to start posting on TikTok is a smartphone and internet connection. Trends are great ways for people to get involved on the app, allowing anyone and everyone to go viral — including your !

It is easy for businesses to create content in short, digestible clips that grab viewers' attention while showcasing what their brand has to offer. Creating trend-driven organic content, using popular hashtags and incorporating TikTok influencers into promotional campaigns are all good strategies for success on TikTok.

3. Bring additional traffic to your site. TikTok provides an additional platform to bring your brand exposure and direct them back to your company website. TikTok is a foundation of growth for individuals and businesses to expand their reach into new markets. Creating content that draws in the viewer is a great way to bring people in, get them to click on your TikTok profile, and then direct them to your other social media platforms or your company's website.

Many creators even include their storefront, making the app an exceptional resource for small businesses that regularly would not be able to reach such a large audience. This extra level of exposure has proven to be very effective, leading many companies of all sizes to success.

Related: How to Integrate TikTok Into Your Video Marketing Strategy

Use influencer marketing to your advantage

TikTok is huge and only getting bigger. Keeping up with the trends and understanding the ins and outs of TikTok marketing is no small feat. Businesses could benefit from reaching out to TikTok influencers for help in promoting their brand. Influencers already have a community of followers. They have often done an excellent job at creating a niche target audience. As with influencer marketing on any other platform, finding the right influencer for your brand is key.

If your brand aligns with an influencer's audience, that influencer would be an excellent resource for promoting your product or service. With these established niches, you can easily find influencers in your space. There are endless unique communities and content niches within the platform.

People are becoming increasingly disillusioned by the performative nature of the internet, particularly on social media. The future of the creator industry holds space for creators who can build and maintain a genuine connection with their followers. One of the most effective forms of influencer marketing today would be collaborating with content creators on TikTok who have already established their audience.

Whether a celebrity sharing a recipe or a professional athlete sharing their dance moves, there is a place for most kinds of content on TikTok. This gives your brand the highest potential reach. The goal of TikTok is for people to share their raw, genuine experiences, which results in more relatable content.

Participating in TikTok's authenticity, rather than mimicking it, will drive your brand to success. The platform provides the perfect opportunity to increase awareness of your brand. While using TikTok should not be your only marketing strategy, it can significantly help grow your business.

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Title:

Content: Year-end toy salesman in the United States is a net celebrity.
American toy manufacturers used to promote year-end sales, mostly TV commercials and popular programs as the main channels of publicity, but the epidemic caused children to be online for longer, this year's Christmas season toys can sell long red, depending on whether the manufacturers invite well-known Internet celebrities to endorse.
In 1952, Hasbro launched a new toy, Mr. Potato Head, which targeted children directly in television commercials.
Tickle Me Elmo, a Sesame Street doll made by toy maker Tyco Toys, became a Christmas bestseller in 1996 thanks to a marketing plan played by talk show host Rosie O ’ Donnell, who thought the O ’ Donnell talk show was the best way to reach young mothers.
Today, influencers active on social media such as TIkTok and YouTube, and videos they upload to these platforms, have become popular ways for toy makers to promote toys to children.
In 2020, due to the epidemic, the time spent by American children watching TIkTok and YouTube videos has soared, and toy manufacturers have also seen the charm of online celebrities, and their products have produced amazing sales results through their blessing, and the marketing budget originally invested in TV has suddenly turned to the Internet.
Bill Uzell, president and CEO of Canal Toys, said: “This year I spent zero on TV.
Last year I only hired influencers to promote, and this year, I don ’ t think I can go back. ”
Canal Toys not only relies on influencers to promote their own toys, but this year launched Studio Creator 2, which allows children who want to become influencers to create their own social media videos.
Toys maker Spin Master ’ s year-end holiday sales season this year is also the main influencer marketing strategy, inviting New York influencer WearCute, which has 12.6 million fans, to promote toys such as InkFluencer.
In addition, Claire Rosinkranz, a creative talent who has become popular in TikTok, has created and sang the theme song for the new Mermaid High fashion doll.
TikTok, a short video platform, announced in September that it has more than 1 billion monthly active users worldwide.
Teens ages 4 to 15 spend an average of 80 minutes a day on TikTok and 85 minutes on YouTube.

Title:

Content: WSJ PRO

TikTok Stockouts Present a Supply-Chain Puzzle for Retailers and Brands

All kinds of items are going viral on TikTok and promptly selling out, posing a new logistics challenge for the companies that make them.

The Charlotte Tilbury brand is a favorite of beauty content creators sharing videos on platforms including TikTok. The brand has sought to adapt its supply chain to respond to customer demand, a company spokesperson said.

Photo by Kirsty O'Connor/Zuma Press

Products such as Dash miniature waffle makers are going viral on TikTok and other platforms and becoming nearly impossible to find.

Social-media companies including TikTok have launched shopping-specific features. E-commerce giant Amazon.com Inc. is rolling out a feature that will allow customers to scroll through photos and videos to buy products through its app.

Stanley Quencher water tumblers are another item that has gone viral. The company has said its waiting list hit 150,000 customers earlier this year after millennial women with big online followings posted about the water bottles online.

Photo by Meiko Takechi Arquillos for The Wall Street Journal

Read More

Maybelline New York got a viral bump this fall when its Lifter Gloss lip gloss spiked in popularity online during the back-to-school season. Sales of the lip gloss doubled in October from the same month a year earlier, a company spokesperson said.

Photo by Maybelline New York

TikTok videos present a little like QVC for Gen Z as creators prop their phones up and speak right into the camera, showing viewers things like the consistency of a lip gloss or how they style their hair using items such as a Dyson styling tool.

Photo by Chris Ratcliffe/Bloomberg News

The TikTok effect goes beyond makeup and has reached Christmas trees. An artificial tree at retailer Home Depot called the Grand Duchess surged in popularity as customers posted videos setting it up and using its remote-control light settings.

Photo by The Home Depot

Bissell’s Little Green portable carpet cleaner went viral in late spring 2020 as social-media users posted videos using it to clean cars and couches. The company said it has since added production capacity and demand-planning capabilities.

Photo by Bissell

Title:

Content: While this format of online shopping is available only for residents of the United States, the UK and Canada, but TikTok promises to expand the functionality to several more regions before the end of the year.
How small business increases income thanks to the social network - further in the material.
Pay attention Kyivstar strengthened partnership with Microsoft: even more opportunities for customers
Cases of sellers
Companies immediately recorded consumer interest in purchases through TikTok:
• Skin care brand Juno & Co., which targets buzzers, reported that sales of products increased 10-fold compared to those on Facebook and Instagram.
Jessica Thomson, owner of the Bee Joyful eco-store, said that all her goods were sold out within 24 hours after the use of Square services in TikTok – even those positions that previously had no demand from consumers were sold.
Tips for Effective Sales at TikTok
If the social network introduces in-app purchases in Ukraine, TikTok can become a good platform for domestic small and medium-sized businesses in the field of trade.
Successful sellers from the US share tips for effective sales in the app.
• Emphasis on product demonstration.
It is important not to abuse advertising slogans that call for the purchase of a product, but to show and describe your offer more.
The founder of Candid Beaute Maria Vilkes on her page in TikTok often tells how her most popular product works - eyebrow balm.
• Experiments for maximum coverage.
It ’ s hard to imagine what will go viral on the platform tomorrow.
You should mix in your videos what is funny, fashionable and informative.
A variety of content will work better with a personalized algorithm of the social network, which means that it will increase sales, because different users will watch different videos.
• Authenticity.
Videos on TikTok can ’ t be standard ads.
Authentication in video should convey content as personal, easy to perceive and unobtrusive.
Maria Vilkes, in particular, shows subscribers the process of creating her company ’ s products, and also talks about her own path to entrepreneurship.

Title:

Content: NEWS
TikTok ’ s new advertising product turns top performing videos into ads
The video sharing giant recently announced the launch of Branded Mission, TikTok ’ s latest advertising product that allows brands to collaborate with creators to easily co-create branded content.
TikTok ’ s latest advertising product is limited to TikTok users aged 18 and above.
TikTok Branded Mission – Deeper Look
According to TikTok ’ s announcement, Branded Mission is the industry ’ s first advertising solution that enables advertisers to collect authentic content from TikTok creators, convert high-performance videos into ads, and improve brand affinity with media exposure.
As such, Branded Mission acts as a two-way engagement between brands and creators that allows members of the TikTok community to creatively participate in ads that are part of the brand ’ s campaign and helps brands discover other content creators on the TikTok video-sharing platform.
The best performing videos on TikTok can be converted into ads thanks to its latest advertising products.
More specifically, advertisers using TikTok ’ s Branded Mission can engage the TikTok community to participate in branded campaigns by developing and releasing a feed to the TikTok community of creators for analysis and engagement.
Once the TikTok creator has accepted the brand brief, they will need to post a video after this brief to participate in the branded task.
The brand in question will examine this video, selecting their favorite original creative videos and amplifying them through promoted ad visits.
Finally, Branded Mission now has more opportunities to discover trends within the TikTok platform and interact with its vast ecosystem of creators of various creativity and talents.
However, TikTok creators must be at least 18 years old and have more than 1,000 followers to be eligible to participate in Branded Mission.
TikTok said creators participating in Branded Mission and choosing to be created by a brand will receive cash payments and boost traffic thanks to the brand you choose to promote ad traffic.
In addition, each Branded Mission page will display a potential earning opportunity so that creators can decide if they want to participate in one or not.
TikTok said in its announcement: “We have seen how TikTok opens up real opportunities for creators and brands through the power of discovery, and we will continue to learn from creators and develop our products in available markets to provide a valuable experience to our community. ”
Tech Crunch said in its article that TikTok ’ s Branded Mission is in beta testing and is available for brands in more than a dozen markets, adding that the ad product will be available in additional markets later in 2022.
Tags:

Title:

Content: Social & Influencers

TikTok’s best-dressed comedian ‘got it from Nuuly’—and landed a brand partnership

Social listening led to the clothing rental service's partnership with Sabrina Brier, and resulted in its most-engaged influencer content to date.

· 4 min read

If you look in the comments on any TikTok from creator-comedian Sabrina Brier, one thing is usually clear: People really want to know where her outfits are from.

On Instagram, there is an account dedicated to sharing what she’s worn in her posts, and interest in her wardrobe can be seen in conversations on TikTok, Reddit, and X. If Brier doesn’t directly tell people in the comments where she got something , then viewers who know are often quick to jump in to share that many of her outfits can be found on Nuuly.

Morgan Rehbock, senior brand marketing manager at Nuuly, told us that the clothing-rental company discovered Sabrina from tags on her TikTok videos early last year. After seeing the amount of organic interest in her outfits, “we jumped on the opportunity and reached out to her agent,” he said.

Since then, Brier has participated in Nuuly’s first ambassador program this fall, as well as a holiday campaign and a Valentine’s Day campaign. Since Brier has created some of the brand’s most-engaged content during that time, Rehbock told us the brand has no plans to stop working with her in the coming months.

That friend who…

Brier has accumulated more than a million followers across TikTok and Instagram combined, mostly for POV videos that put people in relatable scenarios with characters like “that friend who always has an analysis” or the “wedding guest who dated the groom in high school.” Her comedy and her style, which are as evident in her organic posts as they are in her paid content, have likely contributed to her success as a Nuuly brand partner: She drove 20% of all influencer traffic to Nuuly’s website in 2023.

“We like to give our creators a lot of freedom, especially people like Sabrina who have such a distinct point of view in their content,” Rehbock said. “We really like them to come back and propose what the narrative looks like, making sure that they hit the key points, the CTA, and whatever the objectives are for the campaign, but we really like to lean on their creative point of view.”

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A paid post from September in which Brier plays a friend who’s always overdressed saw the most engagement of any Nuuly influencer post to date, racking up more than 84,000 likes and more than 5 million views, both paid and organic, on TikTok. Multiple commenters on the post say they didn’t realize—or didn’t care—that it was an ad.

“What was really compelling to me is the number of saves and shares that her content on TikTok got,” Rehbock said. “For a brand post, that’s so unusual that someone actually loved the content so much that they wanted to share it with their friends.”

Loading...

According to Rehbock, a key aspect of Nuuly’s work with creators is finding people who can “authentically speak to Nuuly and what clothing rental looks like in their daily life” no matter what that lifestyle or style of content is. Beyond Brier, he said some of the most successful creators in last year’s fall ambassador program included chef Meredith Hayden (aka Wishbone Kitchen) and musician hemlocke springs.

“We really see that creators who transcend the mold of influencer resonate with our audience,” he said.

When the brand sees a creator who has mentioned the brand and seems to be making an impact with their followers, he said they’ll reach out to gift a Nuuly subscription first before looking to potentially evolve it into a paid partnership. He noted that Brier continued posting about Nuuly organically even before they made their paid partnership official.

Those organic mentions remain an important part of Nuuly’s work with Brier. While it has yet to collaborate with her fan-run wardrobe-tracking accounts, he said Nuuly has made it a point to appear in the comments sections of her videos, answering people’s questions about where, exactly, she got that outfit.

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Title:

Content: How to use TikTok to promote your business?
30.
The application (TikTok) TikTok has grown very significantly over the past few years, as the number of users around the world now to more than one billion active users, and as with any application increases the number of users it becomes a promotional channel that facilitates the business and service activities to reach more customers.
It is worth mentioning that the number of users of the application has increased rapidly in many major Arab countries, where users currently in the Kingdom of Saudi Arabia, for example, to more than 22 million users.
Here are five tips that will help you use the TikTok app to promote your products or services:
1. Constantly post original videos:
Most social media platforms currently prefer original content produced by yourself, be it photographs or videos, so try not to publish ready-made videos that are not your own, as this will deprive you of major opportunities to spread them.
Social media platforms also give priority in the spread to original videos in which a person or people appear talking directly to the audience, whether they are talking about a public topic or to review the merits of a product or service, so try to reduce the reliance on videos in which people do not appear.
You can start by recording short videos of 30 to 60 seconds in which you demonstrate the main benefits of your product or service, and then videos of customers who have already purchased the product or service talking about their experience.
Use tags and keywords:
Not only do you record and publish videos, but you must add a brief description containing some key keywords that express the subject of the video, and include relevant hashtags, to help the content distribution algorithm categorize the videos and show them to your target audience.
The keywords and tags attached to the videos also help to increase the chances of them appearing in search results within the application, as it turned out that a large percentage of users belonging to the generation Z prefer to search within the application of TikTok rather than search through Google.
3- Install TikTok Pixel in your site:
If you have a site or an online store for your activity installed (TikTok Pixel); to be able to track visitors and re-target them with your ads through the application several times to encourage them to visit and buy again.
(TikTok Pixel) is a code added in websites and e-stores and sends visitors data directly to your TikTok advertising account, where you can create (Custom Audience) from them and re-target them with custom advertising campaigns.
4. Launch these types of announcements:
If you have a website or online store and have added TikTok Pixel code, you can launch Conversion Campaigns, which are designed to target users who are more likely to exit the TikTok app and make a purchase or register data on websites.
If you don ’ t have a website or online store, you can use Lead Generation campaigns designed to target users who are more likely to register their data in native forms within the app without having to visit external sites.
Interaction with related accounts:
One strategy that helps your business account spread and reach more customers is to interact with videos posted on other business or service accounts that target your same audience, but are not in direct competition with you.
For example, if you sell clothes, you can comment on videos in other store accounts that sell perfumes or shoes so that your comment appears in front of followers who write comments on these clips and then you can attract them to follow your account.
Try to make your comments meaningful and relevant, for example, you can praise a new product that appears in a video and link it to one of your products – for example, “This type of perfume is very suitable for formal occasions and it is preferable to wear clothes of color and so on. ”
This type of comments will appear in front of the followers of other accounts as if you are an expert and not a seller and this will encourage a percentage of them to browse your business account and follow it.
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The founder's current net worth is not explicitly mentioned in the search results as being directly related to the Labubu phenomenon, and there is no information available on how the Labubu phenomenon has contributed to the founder's wealth increase.

Title:

Content: Sutra of childbirth
The world 's 500 richest people soar 6.6 trillion Marks in half a year
SpaceX founder CEO Mark Musk and Facebook parent company Meta CEO Mark Zuckerberg 's "iron cage" battle is like an arrow in the strings, the two big billionaires first came to an empty "pick", and Musk won the first round! US $753.4 billion and US $58.9 billion (approximately HK $459.4 billion).
At the same time, the billionaire index compiled by foreign media also shows that the accumulated wealth of the world ’ s top 500 billionaires increased by US $852 billion (about HK $6.64 trillion) in the first half of the year.
Each person earns $100 million a day for a maximum of 3 years.
The billionaire index also noted that the average daily earnings of each billionaire on the list in the past six months were US $14 million (about HK $109 million), the best since the second half of 2020.
In addition, in addition to Musk and Zuckerberg ’ s “big turnaround ” in the first half of this year, Amazon founder Bezos and Oracle founder Larry Ellison both increased their net worth by nearly $50 billion during the period, ranking third and fourth respectively in terms of growth.
Of course, the history of every rich person is not a smooth sailing.
Looking back at the past half year, Indian billionaire Gautam Adani was hit by a short-selling agency, causing his net worth to shrink by US $60.2 billion (about HK $469.5 billion), the worst of all billionaires.
Well-known American activist investor Carl Icahn also lost 57% in half a year due to investment losses, and lost $13.4 billion (about HK $104.5 billion).
Meta pushes Threads to shake Twitter
As for Musk and Zuckerberg ’ s rivalry, it is not limited to the two major areas of talent and wealth, both Meta is expected to launch a new app Threads this Thursday, similar to Twitter, a text-based chat program that allows users to post, like and comment on text, and also allows users to gather to discuss topics and track favorite creators. And...
However, strangely enough, Twitter did not retaliate because of the launch of Threads, but instead introduced a number of restrictions, including once restricting the amount of users' reading, which caused users to be dissatisfied.
Analysts believe that the incident may hit Twitter's new CEO Linda Yaccarino (Linda Yaccarino) to help the company transformation.
Meta Group (00700) has proposed to Meta to become the sole seller of VR headsets in China and seek to release the Chinese version of Quest 2 ’ s existing games, but the deal needs to address how to handle user data, whether global macro economic conditions are suitable for the two sides to form a partnership, and the two major US technology companies in China Whether any deal reached will be subject to scrutiny by both governments, etc.
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Content: LVMH founder surpasses $1.64 trillion to expand leading Musk
Global Social Hotspot 12: 35 2023 / 04 / 14
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Bernard Arnault, the founder of the French luxury giant LVMH Group, has risen again in 2023 and is estimated to have reached nearly US $210 billion (about HK $1.648 trillion), widening his distance from the second Tesla executive, Elon Musk.
BBC complaints are labeled by Twitter as "official media", and Musk has admitted that the BBC is not biased [Next]
According to Bloomberg, Bernard Arnault ’ s assets increased by about $12 billion (HK $942 billion) on Thursday, marking the second highest increase in his personal assets in a single day. Bernard Arnault, with a net worth of nearly $210 billion, became the first non-American to reach the milestone.
Bernard Arnault ’ s increase came from LVMH ’ s quarterly results on the same day, driven by a surge in demand from mainland consumers for luxury goods after the pandemic.
Former Google CEO opposes suspension of AI development "only good for China" [Next]
According to the Bloomberg Billionaires Index, Musk's net worth increased by about HK $3.8 billion (HK $29.8 billion) on the same day, and his total net worth once again reached US $180 billion, widening the gap with Bernard Arnault.
Musk, who was hit by the $44 billion acquisition of social media platform Twitter in October last year and the collapse of Tesla ’ s stock price, fell 18% year on year to $180 billion, but remains the world ’ s second-richest man.
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Content: The founder of Modena 3 enters the "National 400 Rich List" for the first time with a founder of $5.9 billion
Modena ’ s three founders entered the 400 richest Americans list for the first time this year.
(Photo / Reuters)
Journalist Zhang Fang-yu / Comprehensive Report
During the Covid-19 pandemic, many pharmaceutical companies made big money on vaccines, and this year Modena ’ s three founders entered the list of the 400 richest Americans for the first time; founder Noubar Afeyan ranked 212th with a net worth of $5 billion.
This year is also the most "new" year since 2007.
According to the Washington Post, while the coronavirus epidemic has cost many businesses, the medical or financial technology sector has made a big fortune, according to the latest Forbes 400 list, the top 400 richest people this year have 40% more wealth than last year, and this is the year after 2007, the most newcomers to the list.
Moderna founder Afeyan, co-founder and director Robert Langer and early investor Timothy Springer made the list for the first time this year.
Forbes estimates that Afeyan is 212th with $5 billion, Ranger is 222nd with $4.9 billion, and Springer is 176th with $5.9 billion.
Afyan, who was born in Beirut and emigrated to the United States during the Lebanese Civil War, founded other companies in addition to Modena; Lange, a MIT graduate scientist with hundreds of patents; and Springer, a Harvard immunologist, invested millions in Modena in 2010.
The top five richest people in the United States are Amazon founder Jeff Bezos, who is worth $2010 billion, Tesla CEO Elon Musk, who is worth $1905 billion, Facebook CEO Mark Zuckerberg, who is worth $134.5 billion, and Microsoft founder Bill Gates, who is worth $134 billion. Bill Gates and Larry Page, the $123 billion founder of Google.
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Content: • En
Not only is it the richest man in the world, but also Huang Jen-hsun, the richest man in the world in 2023, is also in the top 10.
Tesla and SpaceX founder Elon Musk (Reuters / GONZALO FUENTES)
American economic magazine "Forbes" recently released the top 10 richest billionaires in 2023, led by Tesla (Tesla) CEO Huang Ren-hsun also ranked in the top 10.
It is speculated that Musk ’ s net worth increased by $104.8 billion this year, with a total assets of $254.9 billion, ranking not only the richest person in the world, but also the richest person in the world who added the most assets this year.
Although Musk was involved in various controversies after the acquisition of X (formerly known as Twitter), Tesla's stock price rose after starting to sell the electric pickup truck Cybertruck, which more than doubled compared to the end of last year, and the Space X he founded successfully launched more than 90 rockets this year, and the company's value rose to $180 billion.
Due to the popularity of AI this year, seven of the top 10 richest people who increased their assets most are in the technology industry, and the top 10 have increased their assets by a total of $490 billion.
In addition, according to a Forbes survey, more than half of the world ’ s 2,568 billionaires have risen as a result of this year ’ s stock market rally.
Second named Facebook founder Mark Zuckerberg, Meta shares rose 178% as of the 15th of this month, adding $74.8 billion in wealth to a net worth of $118.6 billion.
The third is Amazon founder Jeff Bezos, whose stock is up 79% this year, adding $65 billion to its wealth and $172.3 billion in total assets.
The fourth is Indonesian commercial giant Prajogo Pangestu, founder of Barito Pacific, which diversified operations such as forestry, natural gas, coal and renewable energy, adding $47.9 billion in assets this year to total assets of $52.8 billion.
Then, in order, the fifth Google co-founder, Larry Page, increased his wealth by $34.4 billion to $111.7 billion; the sixth, the clothing brand Zara founder, Amancio Ortega, increased his assets by $33.2 billion to $97.4 billion; and the seventh, Google co-founder, Sergio Brin, increased his assets by $33 billion. The eighth is Steve Ballmer, the former CEO of Microsoft, with an increase of $32.4 billion and a net worth of $110.9 billion; the ninth is Larry Ellison, the founder of Oracle, with an increase of $30.8 billion and a net worth of $133.2 billion; and the tenth is Ren-Hsun Huang, the founder of Vinda, with an increase of $29.8 billion and a net worth of $43.6 billion. And...
Updated: 2023-12-25 17: 45 GMT + 08: 00

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Content: The fortune of the founder of the company Meta (the organization is recognized in Russia as extremist, activities are prohibited) this year increased by $44 billion, according to Bloomberg.
According to the agency, this figure is a record for the speed of capital growth among billionaires.
Zuckerberg ’ s fortune, consisting largely of his stake in Meta, has grown by about $44 billion this year — more than anyone tracked by the Bloomberg Billionaires Index.
As specified in Bloomberg, now the state of Zuckerberg is estimated at $89.9 billion.
Last year, the entrepreneur invested a lot in the creation of his own metaverse, because of which his fortune in the moment fell by more than $100 billion.
Now he is working on creating a platform - a competitor of the social network Twitter.
According to the founder and managing partner of Grid Capital Alexey Sokolov, during the year you can make good money thanks to investments in the stock market.
Investors need to be able to navigate the market, analyze the situation and not succumb to excessive panic or euphoria.
At the same time, there can be no 100% guarantee of success by definition.

The search results do provide information on the popularity of TikTok and the effectiveness of influencer marketing on the platform, which can be used to infer the potential for Labubu to be promoted through influencer marketing.

Title:

Content: A influencer has chosen to create false food advertising As a joke, but the success of his announcement led him to create a franchise dish.

Influencers have shown their high importance today to carry out marketing and advertising campaigns on their social networks, which abound in the number of followers and are shown to be effective in promoting a product, service and effectively positioning the brands they choose. for collaborating with them, whether they are nano influencers, micro influencers, macro influencers or mega influencers (depending on their goals and investments).

This strategy of influencer marketing is increasingly used by agencies and professionals in this field, since according to the Influencer Marketing Hub report (The State of Influencer Marketing 2021: Benchmark Report), 90 percent of those surveyed who develop professionally in marketing think that these strategies are “an effective form of marketing.”

Similarly, the credibility and relevance of these advertising strategies raises the image of influencers, having as a result that their followers manage to promote any product, service or even belief that they choose to publish on their networks, so they must be particularly careful in the content they publish, since it can generate not so expected reactions.

The tall impact influencers can have on their followers It has been evidenced by the American Kyle Sheele, who has more than 3 million followers on TikTok, since he promoted a dish with his image by placing his own cardboard figure at a gas station, with alleged false advertising.

This is because the Kum & Go chain would have asked the influencer for his “craziest” idea and he replied that he would like to create an “influencer’s plate”, so he created an ad where he is seen holding a guitar in the form of a pizza under the name “Kyle Sheele Meal.” After this, he put in one of the Kum & Go stores, in addition to making it public on his TikTok account, showing a success perhaps not so expected, since his followers came to the establishment to buy said dish, in addition to taking pictures with the advertising.

@kylescheeleSome friends try to get you into an MLM, I try to get you into an RHC (reverse heist crew) #heist #cardboardcutout♬ original sound – kylescheele
@kylescheeleReply to @kumandgo SCHEELE MEAL UPDATE: kumming soon ????♬ original sound – kylescheele

After the influencer showed that it was an alleged false advertisement, his followers asked him to bring this dish to reality. Mag. mentions that this dish has already been officially released, since the influencer and the chain Kum & Go announced the official launch of the “Scheele Meale“, A pizza sandwich and a can of Red Bull. Supposedly this dish costs 5 dollars and will contribute against child hunger.

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The influencer marketing strategies They are well received for the high impact that these Internet characters have on the minds of their followers, as well as other users who do not necessarily follow these personalities directly, but their high popularity achieves through a chain effect that their strategies achieve a wide reach . The image of influencers manages to generate good reactions, especially in social networks, so some workers choose to use their image, even if their permission and showing effective strategies

Previously, an Uber Eats distributor used the name of a recognized Spanish influencer to make his deliveries, achieving thousands of reactions on social networks and even that the same influencer reacted and gave him his authorization to continue with said service.

The Image of influencers can lead to positive results, if these are carried out efficiently, so particular care must be taken when carrying out strategies of this type.

which social platforms does Gen Z tend to prefer?

which social platforms does Gen Z tend to prefer?

which social platforms does Gen Z tend to prefer?

which social platforms does Gen Z tend to prefer?

Overall, while the search results provide some insights into the Labubu phenomenon and its impact on Pop Mart's revenue, there is limited information available on the specific marketing strategies and tactics employed by the brand, as well as the founder's net worth and the impact of the Labubu phenomenon on their wealth.