Labubu, a brand of collectible plush toy monster elves created by Kasing Lung, has gained worldwide popularity, boosting Pop Mart's global revenue.

The brand's popularity stems from its unique character design, marketing, and partnerships, such as with The Peninsula Shanghai for a LABUBU-themed afternoon tea.

Labubu's target audience is younger generations who value unique products and are active on social media.

The brand's audience is influenced by social media marketing, including influencer marketing and referral programs.

Labubu's popularity has driven a significant increase in Pop Mart's stock price, with revenue and profit growth of at least 55% and 90% year-on-year, respectively.

The company's market value is $25.6 billion, with self-owned products contributing nearly half of its revenue.

Labubu's success is due to its viral sensation on TikTok, where it uses trend content, popular hashtags, and a unique video style.

The brand's unique storytelling, music, and interactive content have helped it go viral on TikTok.

Labubu's target audience is diverse, united by their love for the brand and its products.

The brand's success is driven by nostalgia and a love for collectible toys.

Labubu's success is due to its unique character design, effective marketing, and strong online presence.

There is limited data on Labubu's impact on Pop Mart's global revenue, but overseas revenue reportedly increased by 160-165% year-on-year.

The impact of celebrity endorsements on Labubu's popularity is unclear, despite other brands' success with them.

Labubu's popularity is evident, with the brand being awarded the title of Magic Thailand Experience Officer.

The brand's partnerships with companies like Pop Mart and The Peninsula Shanghai have contributed to its success through exclusive products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

Younger generations are a key driver of the brand's popularity.

The brand's social media and influencer marketing has been effective in reaching its target audience and driving sales.

Labubu's success is driven by unique character design, effective marketing, and a strong online presence.

The brand's success stems from its ability to connect with and unite a diverse audience through a shared love for its products.

Labubu will likely remain a major player in the collectible toys market due to its unique character design and effective marketing strategies.

The brand's success will likely be driven by its adaptability and innovation.

Labubu's success showcases the power of creativity, innovation, and effective marketing.

The brand's popularity has been driven by its social media presence, particularly on TikTok and Instagram.

Influencer marketing and referral programs have effectively reached the brand's target audience and driven sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

The brand's success is driven by its ability to innovate and create new products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

The brand's adaptability and innovation will be crucial to its future success.

Younger generations are a key driver of the brand's popularity.

The brand's social media and influencer marketing has been effective in reaching its target audience and driving sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

The brand's success is driven by its ability to innovate and create new products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

The brand's adaptability and innovation will be crucial to its future success.

The brand's popularity has been driven by its social media presence, particularly on TikTok and Instagram.

Influencer marketing and referral programs have effectively reached the brand's target audience and driven sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

The brand's success is driven by its ability to innovate and create new products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

The brand's adaptability and innovation will be crucial to its future success.

Younger generations are a key driver of the brand's popularity.

The brand effectively uses social media and influencer marketing to reach its target audience and drive sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

The brand's success is driven by its ability to innovate and create new products and experiences that attract new and younger patrons.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

The brand's adaptability and innovation will be crucial to its future success.

The brand's popularity has been driven by its social media presence, particularly on TikTok and Instagram.

Influencer marketing and referral programs have effectively reached the brand's target audience and driven sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

The brand's success is driven by its ability to innovate and create new products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

The brand's adaptability and innovation will be crucial to its future success.

Younger generations are a key driver of the brand's popularity.

The brand's use of social media marketing and influ

Labubu, a brand of collectible plush toy monster elves created by Kasing Lung, has gained worldwide popularity, boosting Pop Mart's global revenue.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

The brand's popularity stems from its unique character design, marketing, and partnerships, such as with The Peninsula Shanghai for a LABUBU-themed afternoon tea.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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Labubu's target audience is younger generations who value unique products and are active on social media.

The brand's audience is influenced by social media marketing, including influencer marketing and referral programs.

Title:

Content: Grow with AppMaster.
Become our partner
How to apply the procedure?
Understand your target audience
Knowing the target users of your app is the foundation of any successful promotion.
It ’ s not enough to have a great app; more effort is needed. You need to communicate its value to the right people.
Start by creating a clear user role, along with a detailed description of the ideal user.
These roles should include demographic details such as age, gender, and location, as well as psychological information such as interests, goals, and pain points.
After defining your target audience, consider the channels they often use.
Are they active on social media? If so, which platforms? Do they read specific blogs, forums or online publications? Engagement from these channels should be prioritized in your promotions.
Also, analyze the language and images that resonate with your audience. Your app ’ s messaging should use their language to make connections and cultivate trust.
Investigate your competitors, learn their strategies, and look for gaps you can take advantage of.
What features do they not offer that your app can offer? How can your app stand out in a crowded market? Use these insights to refine your value proposition and ensure it ’ s fully aligned with your audience ’ s needs and desires.
Keep in mind that promoting your app is not a one-off event, but an ongoing process of evolving with your audience.
As you accumulate data on user behavior and preferences, you can tailor your promotional strategies accordingly.
This is where platforms like AppMaster show strength.
By enabling rapid development and deployment of application enhancements, AppMaster enables developers to respond quickly to user feedback, ensuring alignment with the changing trends and needs of their target audience.
Leverage App Store Optimization (ASO)
App Store Optimization (ASO) is the SEO of the app world; it ’ s an important strategy to increase the visibility of apps in the crowded App StoreGoogle Play market.
Similar to how keywords make websites more discoverable on search engines, ASO uses a variety of strategies to ensure your app appears in more searches, appears in popular charts, and gets more downloads.
In order to make effective use of ASO, it is important to understand its key components.
These include optimizing the app ’ s title, using keywords in descriptions, designing attractive icons, and generating positive reviews and ratings.
Optimize application titles and descriptions
The title of your app should not only be compelling, but also inject strategic keywords that potential users might be searching for.
However, keyword stacking does more harm than good – relevance and clarity remain crucial.
The description of your application is your opportunity to explain the functionality of your application clearly and convincingly.
Here, keywords should also integrate smoothly and naturally.
Design attractive icons and screenshots
Visual effects play a crucial role in ASO.
The icon of your app is usually the first thing that potential users notice.
Make sure it is visually appealing and reflects the purpose of your app. Screenshots and videos should show the most impressive aspects of the app and help tell the story of what users can expect.
These visuals help improve discoverability and can dramatically increase conversion rates.
Generate positive reviews and ratings
Reviews and ratings affect the ranking of applications and the trust of users.
Encouraging satisfied users to leave positive feedback is an ASO strategy that doesn ’ t just look good, it directly impacts the success of your application.
Proactively solicit feedback, ask users to rate your app after a satisfying experience, and address negative reviews in a timely manner to improve your rating over time.
Tracking the right indicators
Understanding the data is key to perfecting the ASO strategy.
Monitor how changes affect your app ’ s performance in the store. Tracking metrics like keyword rankings, conversion rates, and download speeds can give you actionable insights to further optimize your app ’ s ASO.
While a strong ASO requires constant effort and adjustment, it is also a powerful tool in the application marketing toolkit.
Platforms with no-code solutions like AppMaster can be invaluable, allowing application developers to focus more on marketing strategies, including ASOs, by simplifying other parts of the application development process.
As the market evolves, so should your ASO strategy.
Stay up to date with the latest trends and tools to keep your app in sight and in mind for your target users.
Engage in social media marketing
With the ubiquity of social media in consumers ’ daily lives, harnessing the potential of these platforms is key to app promotion.
A tactical approach to social media marketing not only increases the app ’ s visibility, but also helps build a community around it.
There are several aspects to consider when diving into social media marketing to ensure the success of your app.
First, determine which social media platforms your target audience visits most often.
Whether it ’ s Instagram, Twitter, Facebook, LinkedIn, or any other network, your presence needs to be aligned with where potential users spend their time.
Once the platform has been chosen, creating a consistent release schedule is critical to keeping audiences engaged without them feeling overwhelmed.
Content on social media is king, so focus on creating high-quality and diverse content.
This can include promotional videos, behind-the-scenes tidbits, user testimonials, feature highlights, and more.
Don ’ t forget to incorporate elements of storytelling and connect with the audience on an emotional level.
Visual content, such as infographics and short videos, typically has a higher level of engagement due to its ease of digestion and sharing.
Direct interaction with followers is another important strategy.
Timely responses to reviews and messages, interactive voting, and regular updates about new features or promotions can build rapport and a sense of community among users.
Holding giveaways or contests directly on social media platforms can also expand your reach and encourage participation.
Labels are essential for extending your visibility beyond your current followers.
Research popular hashtags within the app domain and include them in your posts.
This approach can significantly increase the chances that users interested in your application domain will discover your content.
In addition, the use of social media advertising can bring targeted visibility.
Platforms like Facebook and Instagram offer sophisticated targeting options that allow you to deliver information to specific, relevant audiences based on demographics, interests, behaviors, and more.
Finally, measure the impact of social media efforts by tracking metrics such as engagement rates, follower growth, social media site traffic, and app installs attributed to social media channels.
Analytics tools offered by social networks or third-party services can help you gain these insights.
Incorporating social media marketing into your app promotion strategy can pay off handsomely.
However, this is an evolving field that requires you to stay up to date with the latest trends and platform updates.
By interacting effectively and creatively with your audience on social media, you can take your app to new heights of recognition and success.
For those looking to take application development and promotion to the next level, platforms like AppMaster can create powerful applications with a no-code approach.
Integrating social media features with apps developed on AppMaster simplifies connecting with audiences on different platforms to boost your promotions without the need for a lot of technical back-end work.
Integrate into content marketing
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that drives profitable customer action.
This is one of the most effective ways to promote a program because it helps you build trust with potential users, introduce them to your application, and interact with them continuously.
One of the cornerstones of a good app content marketing strategy is blogging.
Well-maintained blogs not only improve your website ’ s search engine optimization and bring more organic traffic, but also help your audience understand the benefits and features of the app.
Topics range from industry insights and how-to guides for solving problems with applications, to success stories and updates about application functionality.
Maintaining a content calendar is essential to ensure that you publish content regularly and keep up with industry trends that resonate with your audience.
Video is another effective content marketing tool.
Research has shown that viewers are more likely to remember information received via video than text.
Creating high-quality video content that shows how your application works, its benefits, and real-life use cases can be more effective in engaging potential users than static images or text alone.
Infographics are another effective way to visually represent information about an application in a format that is easy to understand and easy to share.
They are useful for illustrating data points, user statistics, or how your application fits into a larger workflow or ecosystem.
User-generated content is a goldmine of content marketing.
Encouraging current users to share their experiences helps create a more authentic, trust-building narrative around your app.
Whether through comments, recommendations, or social media posts, user-generated content can be a compelling part of your promotional strategy.
In your content library, email marketing should not be underestimated.
A strategic email marketing campaign can make your app a top concern for those interested, perhaps by subscribing to a newsletter or downloading related resources.
A key component of all content marketing efforts is a strong call to action (CTA).
Whether you ’ re guiding customers to download apps, signing up for a free trial, signing up for a webinar, or just learning more, your content should always push readers to take the next step.
Finally, leveraging a platform like AppMaster simplifies the application development process and allows you to focus more on making compelling content, which may be the difference between a great app and a great app.
With its no-code solution, you can go from concept to launch apps more efficiently, ensuring that when you introduce your amazing app to your audience, it ’ s not just a concept, it ’ s a reality they can download and use.
Working with influential people
Influencer marketing has become one of the most effective ways to promote a variety of products and services, including mobile and web applications.
By working with influencers (individuals with a large following and credibility within a particular niche or industry), you can engage an active audience, build brand awareness and drive app installs.
When planning influencer collaborations, you should consider several steps to maximize the impact of promotions.
First, identify potential influencers that align with your app ’ s target audience and values.
Research their content, coverage, engagement rates, and audience demographics to make sure they fit.
Keep in mind that relevance often trumps influence, so smaller, niche influencers can sometimes achieve better results than influencers who have large followings but are less engaged.
Once you have identified the right influencer, submit a personalized proposal outlining the benefits of working with your app.
Highlight any unique features or selling points that are particularly appealing to the audience.
Explain clearly why your app is relevant to them and how it adds value.
Also, be prepared to negotiate mutually beneficial terms, such as the type of content they will create, release schedules, and compensation.
The types of content you might ask influencers to create could include sponsored posts and stories on social media platforms, video reviews, tutorials, and even live content that interacts directly with the app.
Creative freedom is often the key to authentic promotion, so while you should provide guidelines and the information you need, allow influencers to blend in their own style and tone in order to make a real connection with their audience.
Also, consider leveraging influencers for campaign promotions who can use your app in a relevant environment or for special occasions.
This will create a sensation for your application and provide a real environment for its use.
Influencers can also participate in the beta testing phase, providing valuable feedback and generating expectations before the official release.
When working with influencers, a certain level of supervision must be maintained to ensure that promotions are conducted effectively and in compliance with any relevant advertising regulations.
This includes requiring explicit disclosure of sponsorship information in all posts and adherence to platform-specific promotional content guidelines.
Finally, measure the success of influencer collaboration by tracking metrics like app installs, engagement rates, and return on investment (ROI).
This data will help you refine your future strategy and determine which influencer partnerships are best for your app promotion.
A no-code platform space like AppMaster, where working with technology influencers can demonstrate how easy it is to build applications using such platforms, effectively showcases its capabilities and benefits to potential adopters considering creating their own applications without extensive technical knowledge.
If executed properly, impactful marketing can be a powerful driver of your app ’ s growth.
It involves leveraging trust, expanding influence, and connecting with users in a personalized and trusted way.
Take advantage of paid advertising
Getting into paid advertising can be an important milestone in your app marketing journey.
While organic strategies are critical, paid advertising offers a direct and often faster way to increase visibility and drive downloads.
Let ’ s dive into the key methods of paid advertising and how to maximize the return on investment in advertising campaigns.
Set clear goals and budget
The success of paid advertising is rooted in clear goals.
Are you aiming to increase downloads, encourage in-app purchases, or increase brand awareness?
Each goal requires a different approach to advertising targeting, creative design, and budget allocation.
Once goals have been set, setting a budget becomes critical.
Consider cost per installation (CPI) or cost per operation (CPA) benchmarks within the application category and platform, and allocate funds wisely.
Choosing the right platform
Knowing where your target audience ’ s time is spent is key to choosing the right paid advertising platform.
Popular options include:
• Search Ads: Platforms like Google Ads and Apple Search Ads allow you to place your app at the top of the app store search results, attracting the attention of users who are actively looking for an app.
• Social Media Advertising: Ads on social media platforms (Facebook, Instagram, Twitter, LinkedIn) can be highly targeted based on demographics, interests, and behaviors.
Display and video ads: These ads can appear on websites and service networks (such as Google Display Network or YouTube), offering a wide range of reach and formats to engage audiences.
Create compelling advertising ideas
Your advertising ideas are at the heart of your activity.
Effective advertising not only attracts attention, but also meets the platform ’ s guidelines and user expectations.
Whether it ’ s an image, a carousel, or a video, your idea should quickly convey the app ’ s unique value proposition and include a clear call to action (CTA).
A / B testing different versions helps determine which visuals and messages resonate most with the audience.
Positioning and personalization
To ensure that your ad spend generates the highest possible return, strong targeting is non-negotiable.
Use data and analytics to define ideal user profiles and target these segments with personalized messaging.
Geolocation, interest-based targeting, and redirection campaigns can attract users who have previously interacted with your app or website, resulting in higher conversion rates.
Measure and optimize marketing activities
Without measurement, you are sailing blindly.
Use analytics tools to track the effectiveness of your ads in real time.
Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, CPI, and post-installation user engagement provide insight into the effectiveness of marketing campaigns.
Optimizing marketing campaigns based on this data — whether it ’ s adjusting ad copy, adjusting bids, or shifting focus to better performing platforms — is critical to sustained success.
Platforms such as AppMaster can play an important role in helping with the complex tasks of activity tracking and optimization. With features integrated with analytics tools, AppMaster simplifies the process for application developers and provides valuable data for strategic decisions.
Maintaining compliance and privacy standards
In an era of heightened privacy awareness, compliance with laws and regulations and platform policies is mandatory.
GDPR, CCPA and other privacy laws affect how you collect and use data for advertising purposes.
Ensure your marketing campaigns meet these criteria to maintain user trust and avoid penalties.
Explore redirection and remarketing
The redirection is to get the user back.
It involves showing ads to individuals who have previously downloaded your app or visited your landing page but have not yet made a purchase or have become inactive.
Remarketing emails can also reengage past users with personalized content and offers.
Paid advertising for app promotion requires a strategic approach, continuous optimization, and an understanding of the platforms and tools available to you.
If executed correctly, it can take your application to new heights, making it an important fixture in user devices and their daily lives.
Implementation of the referral plan
Referral programs are an effective tool for application promotion that capitalizes on the natural tendency of users to share valuable things with their peers.
The core idea behind the referral program is simple: incentivize existing users to bring in new users by offering them some rewards (such as in-app currency, premium features, and even real-world rewards).
To effectively implement a recommendation plan for your app, consider the following steps:
Define clearly defined goals: Start by setting clear goals for what you want the referral program to achieve.
Whether it ’ s increasing your user base, increasing engagement, or driving in-app purchases, setting specific goals will help you measure the success of your plan.
Choose attractive incentives: The rewards for recommending new users should be attractive enough to motivate current users to take action.
Balancing the value of rewards and your costs - it should be sustainable for your business model.
• Make recommendations simple: The recommendation process should be as simple as possible.
If users can recommend others with just a few clicks, they are more likely to recommend others.
Integrate social media sharing options and other tools to facilitate rapid sharing directly from the app.
Promote your referral program: Use your existing channels (such as social media, email newsletters, and in-app notifications) to inform users about the referral program.
Visible and well-communicated plans are more likely to be used.
• Track your results: Implement tracking mechanisms to monitor referrals, registrations, and reward exchanges.
This data is critical to understanding the effectiveness of the program and making adjustments as needed.
• Get feedback and optimizations: Collect user feedback on the referral program on a regular basis and be prepared to make changes.
This could mean tweaking rewards, perfecting the sharing process, or addressing any bugs that hinder engagement.
Ensure compliance: Ensure that your referral program complies with all applicable laws and guidelines regarding advertising, privacy and anti-spam regulations.
Keep in mind that, if done right, referral programs can harness the power of word-of-mouth marketing.
This form of promotion is very effective because it stems from trust between friends or colleagues.
For example, platforms with no-code functionality like AppMaster are valuable for effectively integrating such recommendation systems into your applications without the need for extensive coding knowledge.
This allows you to focus on the creative and strategic aspects of your plan, rather than getting stuck in a technical implementation dilemma.
Track and analyze performance indicators
In order to determine whether a promotion is successful, it is critical to use specific metrics to measure the performance of your app.
These metrics will give you insight into user behavior, activity effectiveness, and areas for improvement.
Without tracking these, you won ’ t be able to optimize your promotional strategy or accurately measure your app ’ s growth.
Basic application performance indicators
Here are some basic indicators you should pay attention to:
App downloads: The total number of downloads is a basic indicator of app coverage, but it is necessary to dig deeper.
Look at downloads over a period of time to spot trends and measure the impact of specific marketing campaigns.
User engagement: Measure how active users are on your app.
Indicators such as daily active users (DAU) and monthly active users (MAU), session duration and frequency of use provide a comprehensive picture.
Retention rate: Indicates the percentage of users who return to the application after the first visit.
High retention often means a valuable and sticky application experience.
• Conversion rate: The number of users completing the required actions, such as purchasing or signing up for a subscription.
This metric helps assess the effectiveness of the user experience and channels within the app.
Cost per acquisition (CPA): The cost of acquiring new users.
Tracking the cost per conversion across different channels is key to determining which promotional methods are cost-effective.
Average revenue per user (ARPU): ARPU is essential for calculating the lifetime value of your users and guiding your monetization strategy.
Use of analytical tools
There are a range of analytical tools available to help effectively track these indicators.
Platforms like Google Analytics for mobile, Firebase, Mixpanel and more can integrate seamlessly with your app to provide real-time data and insights.
For users of no-code platforms like AppMaster, you can leverage built-in analytics to instantly track user interactions and performance metrics, simplifying the process for non-technical users.
Interpretation of data
Collecting data is only half the success.
The real challenge is explaining what the data means for your application.
Will users be lost at some point? Is there a spike in downloads after the recent marketing campaign?
By analyzing patterns in your data, you can begin to understand which strategies resonate with your audience and which areas need to be improved.
Testing & Optimization
Data-driven decision making leads to testing and optimization.
For example, A / B testing of different application functions, marketing messages, or user processes can lead to significant improvements.
Depending on your analysis, it may be necessary to allocate more budget to the channel with the lowest cost per conversion or increase efforts to increase retention rates.
Reports and actionable insights
Create regular reports to communicate the performance of the application campaign to stakeholders.
These reports should not only provide data, but also actionable insights.
Keep in mind that the goal is continuous improvement and every data point may provide an opportunity for optimization.
Strict tracking and analysis of performance indicators is an integral part of the application promotion iteration process.
It enables you to make informed decisions and helps turn promotions into continuous improvement and growth cycles.
When you leverage these insights, your app not only has a better chance of reaching your target audience, but it can also provide the value of engaging them in the long term.
Establishment of press kits and media access
Developing effective news packages and building relationships with media organizations can transform your app promotion efforts.
A press kit, often referred to as a media kit, gives journalists and bloggers everything they need to know about your app.
Its main purpose is to make writing your application as simple and attractive as possible.
Here's how to make a compelling press kit:
• App Logo and Brand Material: Provides high-resolution images of the app logo and any brand assets that represent the app ’ s visual identity.
• Application Description: Prepare a short and engaging application description, as well as a longer, more detailed version outlining the main features and benefits.
Screenshots and videos: Includes vivid screenshots of the app ’ s runtime, as well as professional and engaging promotional videos that showcase the app ’ s user experience.
Founder ’ s stories and team profiles: Share the stories behind your journey and the app.
Highlight the expertise and enthusiasm of team members as it adds personal style and reliability.
• Contact information: Ensure clear, direct contact information for media inquiries.
You want journalists to be able to easily reach out to you when they decide to cover your story.
• Press releases and news: includes any press releases you have issued in the past, as well as news articles or other media appearances to build credibility.
• User testimonials and reviews: Positive feedback can support the quality and acceptance of your application.
If possible, also include prestigious honors or awards.
Once you have the news materials ready, you can contact the media.
While larger media may seem attractive, don ’ t overlook smaller blogs and niche publications – they usually have dedicated followers that can get direct access to your target market.
Personalize your campaign and clearly explain why your app is relevant to your audience.
Make sure your communication is concise, informative, and includes call-to-action phrases, such as inviting them to review your app or conduct interviews.
Examples of such exposure through media campaigns can be seen on platforms such as AppMaster.
When the unique no-code platform enters the technology realm, gaining attention through technology news sites, application development blogs, and industry-specific forums can significantly increase visibility and user interest.
Additionally, having a story that resonates with an audience (perhaps detailing how AppMaster supports entrepreneurs with little coding experience) positions your app as a solution to a common problem, and that ’ s the type of story the media might be eager to cover.
Keep in mind that the process of building media relationships is ongoing.
Even if you don ’ t get coverage immediately, keeping communication channels open for future updates or releases can ensure valuable opportunities.
With persistent and well-crafted press kits, the media can be a powerful ally in your app promotion strategy.
Explore cross-promotion opportunities
Cross-promotion is a collaborative strategy in which two or more companies promote each other ’ s products to their respective audiences.
This strategy leverages the collaborative spirit of different brands or developers to expand coverage and user acquisition by pooling resources.
By unleashing the potential of a shared audience, apps can achieve higher visibility and user growth without the high price tag of independent marketing campaigns.
Let ’ s dive deeper into how app developers and marketers can effectively take advantage of cross-promotion opportunities:
Find the right partner
Finding the right partner is the first and most critical step in a successful cross-promotion campaign.
Look for apps with similar target populations but not direct competitors.
For example, a fitness tracking app might work with a health food delivery service.
Both are aimed at health-conscious individuals, but they offer complementary services rather than competing products.
Implementation of cross-promotion techniques
There are several ways to implement cross-promotion:
• In-app advertising: Exchange ad locations within each other ’ s apps.
This can include banner ads, interstitial ads, or native promotions.
• Social media yelling: Use social media channels to share and promote each other ’ s content.
This can often reach a wide audience quickly and effectively.
Email Marketing Exchange: Introduce each other ’ s applications in a newsletter.
Mention or recommendation can go a long way, especially from a trusted source.
• Bundles: Create bundles that provide users with the benefits of using both services.
This may be advantageous during launches, special promotions or seasonal events.
Develop a reciprocal promotion plan
Make sure your cross-promotion is mutually beneficial and beneficial to all parties involved.
Develop a balanced proposal that defines deliverables, timelines and expected outcomes.
Communicate openly with your partners to coordinate your marketing efforts and maximize the impact of cross-promotion.
Coordinate releases and updates
You can combine new feature releases or app updates with cross-promotion efforts.
Synchronize announcements or important updates to make a bigger splash and attract common attention to both products.
Measuring success
As with any marketing effort, tracking the performance of cross-promotions is critical.
Use analytics tools to monitor app installation, user engagement, and conversion rates.
Adjusting strategies based on these insights can improve future activity outcomes.
For example, platforms like AppMaster can quickly develop and implement new features that keep your application evolving and attractive for continuous cross-promotion.
AppMasterno-code features can also make the adaptation of collaborative enterprises more efficient and effective, complementing cross-promotion strategies with rapid updates or customizations required for collaborative activities.
Cross-promotion opportunities offer endless possibilities for application growth.
Through strategic partnerships and collaborative marketing efforts, applications can leverage new user bases, foster community building, and increase their market share through cost-effective approaches.
Embrace this collaborative trend and take your app to new heights in terms of user acquisition and brand awareness.
Regular updates and continuous improvement
For app developers and entrepreneurs, the launch of an app is just the beginning of a journey that requires constant attention and refinement to meet changing technology needs and user expectations.
The commitment to regular updates and the philosophy of continuous improvement are at the heart of the longevity and success of the app.
This approach not only keeps your application relevant and competitive, but also serves as an effective promotional tool.
Regular updates to your application can include various enhancements, from minor bug fixes and performance improvements to adding new features or content.
Updating your app shows users that you are actively engaged in its development and committed to providing them with the best experience.
In addition, it gives you a great opportunity to re-engage with active users and alert previous users about your app, which can lead to repeated visits and reinstalls.
Implement user feedback
A valuable aspect of regular updates is the inclusion of user feedback.
Users are happy when their input is recognized and action taken, and making changes based on their suggestions can significantly improve user satisfaction.
By nurturing a community around your app and interacting with users on a regular basis, you can create a loyal user base that makes them feel valued and listened to.
This loyalty is often shared through positive reviews and word-of-mouth recommendations that enhance your promotions.
Utilization function announcement
New feature releases are a great way to popularize programs.
You can generate buzz around your app by announcing upcoming features ahead of time and using these updates as a core part of your marketing campaign.
This can not only rekindle the interest of existing users, but also attract new users who are attracted to the new features of the application.
Improve application performance and security
In the digital realm, security issues and high performance requirements are critical.
Regular updates allow developers to patch any security holes, ensuring the security of user data.
In addition, optimizing performance can prevent your applications from becoming obsolete due to slow running or incompatibility with new devices or operating systems.
Users quickly abandon applications that fail to maintain certain performance standards or are vulnerable to security vulnerabilities, and regular updates help mitigate these risks.
Maintain compatibility
The mobile technology environment is one of the rapidly evolving environments, with new devices and operating systems being introduced frequently.
Ensuring that your applications are compatible with the latest technologies is critical to retaining and expanding your user base.
This compatibility is also important for your promotional efforts as it opens up new markets and potential audiences using the latest gadgets.
Enhanced discoverability
Platforms such as Google Play and App Store often showcase recently updated apps.
By regularly updating your app, you can increase your chances of being recommended, resulting in a surge in visibility and downloads.
Frequent updates can also improve your app ’ s search ranking in the app store (called ASO).
In addition, platforms like AppMaster enable rapid generation and deployment of applications, providing an ideal foundation for iterative development and continuous delivery.
Frequent updates supported by such platforms confirm to your user base that your application is dynamic and in line with the latest technology trends.
Utilization analysis
For continuous improvement to be effective, it is essential to use an iterative approach guided by user data and analytics.
Regularly checking how users interact with your application helps determine which areas need enhancements or which features are most popular.
Analytics can guide decisions for future updates, ensure that development efforts are user-centric, and effectively increase engagement and retention.
Conclusion
The spirit of regular updates and continuous improvement isn ’ t just about fixing bugs or patching bugs; they grow with your users, adapt to new technologies, and constantly seek to enhance the user experience.
This commitment to development is an invaluable promotional tool that demonstrates reliability, dedication to quality and responsiveness to user needs.
This strategy allows users to return more visits and helps to promote your app to potential new users.
In an environment where the application market is highly competitive, developers cannot stand still.
Utilizing regular updates for app promotion embodies a proactive stance to ensure your app ’ s continued success and prominence in the digital space.
Why is knowing your target audience important for app promotion?
Knowing your target audience is critical to app promotion as it allows you to tailor your marketing efforts to the specific preferences, needs, and behaviors of potential users.
It helps to create more effective and targeted advertising campaigns.
How to use social media effectively?
Social media can be used for app promotion, expanding impact through regular updates to engage with audiences, share engaging content, run ads, leverage hashtags, and work with social media influencers.
What are the benefits of working with influencers on app promotion?
Working with influencers can reach a larger and more engaged audience, increase brand credibility and drive downloads, as influencers can influence the views of followers and encourage them to try your app.
Why is the Referral Program effective?
The referral program incentivizes existing users to recommend the app to their contacts in exchange for a reward.
This can lead to organic growth, as people tend to trust the recommendations of friends and family.
How can press kits and media campaigns benefit application promotion?
Well-designed news kits and media campaigns can attract the attention of journalists and bloggers, resulting in media comments and features about the app, which significantly increases the app ’ s visibility and credibility.
How do regular updates and continuous improvements affect app promotion?
Regular updates demonstrate a commitment to quality and user satisfaction, which can improve app ratings and encourage user retention.
Constantly improving your app based on user feedback can also keep your user base engaged.
What is App Store Optimization (ASO) and how does it help with app promotion?
ASO is the process of optimizing a mobile app to rank it higher in the search results of the app store.
Properly implementing ASO can improve visibility, making your app more discoverable by potential users, resulting in more downloads.
What kind of content is effective for promoting through content marketing?
Effective content for app promotion includes blog posts, how-to guides, user testimonials, infographics, and videos that provide value to the audience and highlight the benefits and features of the app.
What types of paid ads can be used for app promotion?
Paid advertising options for app promotion include search ads in app stores, display ads on social media platforms, video ads on streaming services, and PPC campaigns on search engines.
What metrics should I track to analyze my app ’ s effectiveness?
Important metrics to track include app downloads, user engagement, retention, conversion rates, cost per acquisition, and revenue.
Monitoring these can help you understand the effectiveness of your promotional strategies.
What are cross-promotion opportunities and how do they help with app promotion?
Cross-promotion involves working with other app developers or brands to promote each other ’ s apps.
This can help reach new audiences and share user bases for mutual benefit.
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Labubu's popularity has driven a significant increase in Pop Mart's stock price, with revenue and profit growth of at least 55% and 90% year-on-year, respectively.

Title:

Content: Ming Pao APP
Real Time Financial News
Bubble Mart ’ s first-half revenue growth not less than 55% year-on-year
Bubble Mart (9992) is pleased to report that the Group ’ s revenue for the six months ended June 30 may grow by no less than 55% year on year, while its profit (excluding fair value changes in financial instruments for which statistics are not completed) will grow by no less than 90% year on year.

The company's market value is $25.6 billion, with self-owned products contributing nearly half of its revenue.

Title:

Content: Financials
2023-04-19 17: 26: 34
Corporate Data ｜ Bubble Mart Sales Up to 5% in First Quarter
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Bubble Mart (9992) announced that overall revenue increased by 0% 5% year-on-year in the previous quarter, with mainland revenue down 5% 10%, and Hong Kong, Macao, Taiwan and overseas revenue up 160% 165%
Mainland Bubble Mart Luggage Machine Revenue Drops by Over 40%
As for mainland channel revenue, retail sales increased by 5% 10%, robot stores increased by 15% 20%, Bubble Mart box extractors decreased by 40% 45%, e-commerce platforms and other online platforms decreased by 5% 10%, with TikTok flagship stores up 305% 310%, Tmall flagship stores down 40% 45%, and wholesale and other channels up 5% 10%
Bubble Mart closed today at $18.74, losing $0.66, or 3.4%, with a turnover of $130 million and a market value of $25.6 billion.
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Labubu's success is due to its viral sensation on TikTok, where it uses trend content, popular hashtags, and a unique video style.

Title:

Content: Home | Crimea and the World | Life in Russia | Buying TikTok Subscribers: Myths, Risks and Ways of Organic Growth
TikTok Followers: Myths, Risks and Ways of Organic Growth
In a world of short videos and creative content communities, TikTok is becoming a powerful platform for self-expression and development.
Among content creators, the issue of cheating subscribers as a way of rapid growth is often discussed.
In this article, we look at the myths, risks and alternative strategies of organic growth in TikTok.
Myths about Buying Followers in TikTok:
1.
Myth # 1: Success is fast.
Some believe that cheating provides instant success, but often such subscribers are not active fans.
2.
Myth # 2: High Engagement.
Followers attracted by cheating don ’ t always interact with content the way organic followers do.
Risks of Cheating Followers:
1.
Low Quality Subscribers.
Most often, such subscribers have no real interest in your content.
2.
Algorithmic penalties.
TikTok is committed to maintaining quality content, and detecting cheating can result in penalties.
3.
Loss of Audience Trust.
Real followers can lose their trust by learning about cheating, which affects their reputation.
Organic Growth Strategies at TikTok:
1.
Trend Content.
Create videos that match current trends to attract attention.
2.
Hashtags and Description.
Use popular hashtags and descriptions to increase video visibility.
3.
Unique Style.
Develop your own recognizable style of your videos.
4.
Involvement of Subscribers.
Ask questions, conduct surveys, maintain interaction with the audience.
5.
Cooperation.
Collaborate with other content creators for mutual promotion.
6.
Advertising Campaigns.
Use TikTok ’ s advertising capabilities to attract new subscribers.
7.
Analysis of indicators.
Evaluate analytics to understand which content works best.
How to increase subscribers and views in TikTok
Increasing followers and views on TikTok requires a thorough strategy and active participation in the community.
Here are a few methods that can help you attract more attention and increase activity in TikTok:
1.
Creating Quality Content:
• Originality: Develop your own style and approach to video creation.
• Creativity: Experiment with effects, editing and using trends.
2.
Using Popular Hashtags:
• Add hashtags related to your content and current trends.
• Create your own unique hashtags to increase awareness.
3.
Public Engagement:
• Respond to comments and questions from subscribers.
• Hold contests and challenges, involving the audience.
4.
Frequent Updates:
• Publish new videos regularly to keep subscribers interested.
• Experiment with different content formats.
5.
Collaboration and duets:
• Collaborate with other TikTok users by creating duets.
• Participate in trends and invite others to cooperate.
6.
Profile Optimization:
• Fill out the profile in detail, add interesting descriptions.
• Make sure the avatar and profile cover attract attention.
7.
Advertising and Paid Posts:
• Use TikTok advertising opportunities for promotion.
• Consider creating paid content for greater visibility.
8.
Interaction with Trends:
• Join current trends and create your content related to them.
• Track popular stars and trends to maintain relevance.
9.
Analysis and Optimization:
• Use TikTok analytics to understand the reaction to your content.
• Analyze which videos attract more attention and optimize the strategy.
10.
Involvement in the Community:
• Comment and like videos of other users.
• Participate in community challenges and trends.
Remember that the key factor is authenticity.
Be yourself, create interesting and high-quality content, and your audience will begin to grow naturally.
Conclusion: Organic Growth – The Path to Success at TikTok
Cheating subscribers in TikTok can promise a quick result, but the risks and disadvantages of this method should be carefully weighed.
Organic growth, supported by quality content and engagement with the audience, provides more reliable and long-term results.
Ultimately, authenticity and creativity become key factors on the way to success at TikTok.
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The brand's unique storytelling, music, and interactive content have helped it go viral on TikTok.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

Labubu's target audience is diverse, united by their love for the brand and its products.

Title:

Content: "My first advertising and marketing video plan": online shopping platform ring advertising, milk feeding cat advertising, two painful cases that infuriated the "audience"
Photo Credit: Shutterstock
What we want you to know is
The first book in Taiwan, not to teach you to shoot videos, but to teach you how to plan advertising and marketing videos!
The advertising director teaches you to complete 35 lessons in the film planning function training.
From now on, you can also master marketing video planning!
Text: Yang Yi
How to Analyze Video Audience (Target Audience)? Draw a Complete Personalization
Target Audience (TA), also known as target group, is a common term in advertising marketing, meaning a product, service or brand in the expansion of the market to the main sales and promotion of the target audience.
The "audience" feature in marketing strategy is very important information, which can help marketers to more accurately promote and sell, and reduce the budget waste caused by advertising in the marketing war.
This section will discuss audience analysis from a broader perspective, then converge on the correct use of audience analysis information in advertising and marketing videos, and finally use several cases to re-emphasize the importance of audience analysis in video planning.
"Facebook" depicting the product / brand / video audience
Target Audience Persona (Target Audience Persona), also known as audience appearance, is simply the "appearance" of you and potential users, but what exactly is "appearance"?
Age? Occupation? Appearance? Personality? Lifestyle?
Interests? The answer is yes, but how do I collect and create this information?
There is a common practice in advertising circles, which is to use words and pictures to describe the appearance of this "standard user".
As described below.
• Description of a small square number of construction audience:
About 30 small capitalists, currently working for the foreign trade company white-collar, is the company's colleagues in the eyes of the work of skilled, beautiful model staff.
She studied abroad in Japan in the past, and after returning home, she did not fear her parents to urge her to marry, and decided to live with her own pace.
Her biggest hobby every day is to go to the high-end bakery near her home after work to buy exotic cakes to go home. On weekends, there may be visitors or not, but they will not forget to open a good bottle of red wine to reward themselves.
• Description of a European brand owner:
More than 50 years old, he is a self-owned business owner, pragmatic personality, not obsessed with the brand but more emphasis on the practicality and durability of things.
He has worked for his family all his life, and now the children will enter high school and college, and the couple finally have their own time and life, and finally have time to think about what they want.
Usually the biggest favorite is to go to the trail with his wife, buy vinyl records and go home to treasure and appreciate, I believe that living to the old to learn old.
How do I collect audience information? What are the channels?
Traditionally, the audience ’ s data collection will commission the market research company to conduct the design of the questionnaire and the collection of data in the form of a “market survey phone ”.
But in the era of the Internet and social media, there are many more ways to complete the task of audience survey.
• Community background data:
The "background data" of advertising on social media, usually the marketing team will first put a round of advertising and then through the analysis of background data or message interaction, to see which group responds best to the advertisement, and then carry out the next round of more accurate delivery.
• Online Questionnaire Design:
Some teams will first send through the "online questionnaire" method, through their own circle of friends or some closed groups or groups to collect audience data.
• Analyze existing users:
If you have established users of your goods or services, or have conducted small-scale trials, please leave information and feedback from the first wave of users, then you may wish to start from this group of users and paint the audience Facebook.
What information should I collect when conducting a survey?
In general, audience information related to advertising and marketing is as follows:
• Age:
In addition to the usual “25-35 ” age group, I usually choose to use“ specific life stages ” to define the age group, such as freshmen who have just graduated (which can cover different age groups but have similar attitudes and needs).
• Occupation / Status:
There are too many and too many kinds of occupations, but we can collect a few more representative occupations of the audience, or descriptions like those of small capitalists, white-collar workers, small and medium-sized enterprise owners, and workers' friends, in order to better understand the social and economic status and class of the audience.
• Personality:
There are many ways to describe personality, and some people like to describe it directly with a few adjectives, such as: decisive, resolute, face-loving, lack of confidence, social skills, and love to be alone.
However, it can also be described by common labels, such as a blood group or a constellation.
• Interests / Preferences:
In addition to the interests directly related to your own brand (such as car brand audience generally love cars), you can try to collect other interests and preferences of the target audience, such as outdoor sports, shopping for 3C, online shopping, cosmetics, photography, etc.
• Dilemma / Dreams:
Your audience is not only data, but also flesh and blood, so when collecting their data:
Don ’ t forget to get a deeper understanding of this group of people ’ s common life dilemmas, as well as their ideals or dreams.
For example, you want to achieve success at work (currently not available), you want to leave everything to travel (currently not available), you want to hand over your ideal partner (currently not available or difficult), you want to retire early (currently not available).
• Other:
For audience portrayal, the information is never too careful, so you can do a more detailed survey according to the needs of the brand or marketing, or even creative needs, such as whether the audience loves watching foreign action movies, whether they have trauma as a child, whether they like heavy metal rock music, whether they like to see Japanese slang ads, etc.
Audience Facebook 「 Basic Information 」 VS 「 Advanced Information 」
When I plan a video, I basically divide the above information into two categories: basic information and advanced information.
Gender, age, occupation and so on, I call "basic information", basic information in addition to the use of Internet advertising is very useful, another important function is:
The basic information can be used to design the protagonist in the video, so that the audience can have the greatest sense of immersion, so that they can create a "yes!" after watching the video.
That ’ s the same feeling as me. ”
And personality, interests, dreams, etc. I call "advanced information", some advanced information can also be used to more accurately advertise, such as accurately choose the "pet" group to advertise, but the most important use of advanced information is to use when doing video creativity:
Advanced information plays a very important and crucial role in the design of the plot, story scene, and drama conflict, allowing the audience to have a deep feeling when watching the video, "I also want to happen to him" or "This kind of thing seems to happen to me".
If the film can bring this feeling to the audience, then it can improve the effectiveness of the action instructions at the end of the film, making it easier to achieve the purpose of the film.
This part of the discussion will continue in more detail in the next paragraph.
Case discussion that infuriates the audience: online shopping platform ring advertising, Mizuho fresh milk cat advertising
PChome, a well-known e-commerce company, launched an advertisement many years ago, the content is that the girl found herself pregnant, sent a message to the boy who was going abroad, the boy only replied "I know", and then used online shopping to deliver the ring to the girl, and sent a message of marriage proposal.
The film is made using the 24-hour express delivery of e-commerce to help boys to pass on their feelings to girls.
However, when this PChome advertisement came out, it caused netizens to scolding, especially young female netizens, who felt that the behavior of the man in the advertising drama was "insincere" and "rotten to death", and felt that the two people in the story "should break up!"
In fact, it is obvious that it is not fully understood and analyzed the results of the audience, especially the audience's "advanced information", presumably guessed that the idea should not be written by girls, and even the team may not have asked or even ignored the opinions of female colleagues when reviewing the idea.
Guess you like it.
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Consumers mainly buy blind boxes for what purpose?

The brand's success is driven by nostalgia and a love for collectible toys.

Title:

Content: [Consumption habits] "big small road" into the toy industry's largest source of gold
Commercial 10: 00 2022 / 12 / 21
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With the increasing popularity of digital products, for children, sound and picture smart phones or tablets are more eye-catching than traditional toys, and traditional toys with children as the target customer group seem to be no longer attractive.
Conversely, according to a recent survey, “toys ” are more attractive to a group of customers known as Kidults (or“ big kids ”).
Bird Flu, Inflation Hit UK ’ s Egg Shortage Begins
[Hong Kong Exports] Export Volume Decreased by 15.6% in October
According to market research firm NPD Group, in the last 12 months of September 2022 alone, this group of "big and small" customers accounted for 60% of the growth of the US toy industry, and they represented 25% of the total toy sales of US $9 billion (about HK $70.2 billion) (about HK $17.5 billion).
The NPD Group defines “big kids ” as all consumers 12 years of age or older, and points out that sales in this customer segment have been growing steadily over the past few decades; however, in the post-pandemic era, sales represented by this customer segment have accelerated significantly compared to the same period last year.
Kidults are willing to spend more than the average consumer to buy their own items.
In terms of consumer habits, Kidults tend to spend more on toys. Their main purpose is to remind them of childhood cartoons, superheroes and collectibles, such as Star Wars, Lego bricks, and even themed series dolls that are marketed only as “children. ”
Toy manufacturers have begun to design and produce toys for Kidults.
MGA Entertainment Inc.
CEO Isaac Larian said in an interview with NBC:
"Adult toy consumers have been or will be key to the growth of the toy industry."
[World Cup 2022] World Cup Drives 20% Increase in Business Revenue of approximately NT $700 Million in Bar Industry
【 Japan Tour 】 The average purchasing power of visitors to Japan is 11,000 yuan, and the unit price has risen to three times before the epidemic.
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

Labubu's success is due to its unique character design, effective marketing, and strong online presence.

There is limited data on Labubu's impact on Pop Mart's global revenue, but overseas revenue reportedly increased by 160-165% year-on-year.

Title:

Content: City News
19 / 04 / 2023 17: 15
"China Private Enterprise" Bubble Mart (0992) first quarter overall revenue increased by 0-5% year-on-year
Bubble Mart (0992) announced the first unaudited overall revenue comparison this year.
In the same period last year, the year-on-year growth of 0% to 5%, of which mainland China revenue fell 5% to 10%, Hong Kong, Macao, Taiwan and overseas revenue were the same.
This is an increase of 160% to 165%.
Retail stores increased by 5% to 10%; robot stores increased by 15% to 20%; Bubble Mart vacuuming machine
Decrease of 40% to 45%; e-commerce platforms and other online platforms fell 5% to 10% year-on-year, of which Tianyin flagship store increased year-on-year.
From 3.05 times to 3.1 times longer, Tmall flagship stores fell 40% to 45% year on year; wholesale and other channels increased 5% year on year.
to 10%. (hp)
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The impact of celebrity endorsements on Labubu's popularity is unclear, despite other brands' success with them.

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Content: Can Kim Kardashian Save The Beyond Meat Brand? Two Historical Comparisons Give Us The Answer

On May 24th, 2022 it was announced that Reality Star, Real Life Elle Woods and Billionaire, Kim Kardashian would be Beyond Meat’s BYND Chief Taste Consultant. What that entails exactly is unknown.

What is well-known, however, is Kim Kardashian herself. Like it or not, the pop culture icon is in the news daily and has a massive following. Not only that, if you’ve seen any television in the past decade, you’ll know that she has an ultra-wealthy family and gang characters in her life as well. The pairing seems to have happened relatively organically, as Kim has advocated for meat alternatives and the Beyond Meat brand specifically in the past.

Is the notoriety of one person really enough to save a brand? In the following 48 hours after the announcement… the answer is seemingly, yes.  Since the announcement, BYND has experienced a rollercoaster of sorts. On May 24th (day of the announcement) BYND saw a high of $24.92 and a low of $22.30. At the time this piece was authored, the price was above $27.

See also: How to Buy Beyond Meat Stock

Is there any historical precedent for a mega-celebrity signing on to a progressive brand, either as a spokesperson, consultant, board member, etc.? While there may not be anything that can serve as a direct correlation between Kim Kardashian and Beyond Meat, we’ve found a few examples that may give guidance.

There may have never been a better spokesperson in advertising than the 90’s version of Michael Jordan. Everything he touched seemed to turn to gold.  He was one of the most famous people in the world, and chose his companies carefully.  McDonalds MCD lured Michael to their team in the early 90’s. They’ve obviously grown since then, and Jordan certainly played a role. But that was the 90’s and McDonald’s was already established. The Kardashian parallel isn’t there. However, there is another basketball star/entrepreneur that provides a much better parallel.  Enter: LeBron James.

LeBron has been in Jordan’s footprints in more ways than one, also serving as a McDonald’s spokesperson for a five-year period. However, LeBron ditched McDonald’s in 2015 to help grow Blaze Pizza. Blaze Pizza is not yet an IPO, but is set to become one this year. 2015 their growth has skyrocketed, and James’ initial investment near $1M recently turned into $40M by 2020.

One of Beyond Meat’s biggest competitors (Impossible Foods) has seen growth after a 2019 investment from another billionaire celebrity, Jay-Z. However, Impossible Foods is not yet publicly traded.

What if we look at the trajectory, and find an example of a shameless hire to course correct an entire company?  Our best example is Nestle NSRGY and its company, Nespresso. Nespresso’s deal with Clooney is worth $40 million dollars and has continuously been renewed since 2006. Nespresso saw sales increase by 30% the first year, and Nestle has been a safe investment for a while. In the past 5 years, Nestle has seen its stock rise nearly 40% (~$34/share).

While it’s impossible to predict the market and each situation is unique, historically speaking, celebrity endorsements, especially those tied long term to the brand, tend to work out. There are plenty more examples to explore and outliers in each direction. However, the Kardashian clan has produced multiple billionaires for a reason - they’re business savvy. Backed by an endorser of that stature, and a consumer base that continues to grow alongside the increase of health-conscious American consumers, Beyond Meat is in a good position. Historically speaking, Beyond Meat’s addition of Kim as a consultant is actually cause for optimism.

Posted In: Kim KardashianKim Kardashian WestEntertainmentLong IdeasNewsRestaurantsSmall CapEventsHotMoversTrading IdeasGeneral

Labubu's popularity is evident, with the brand being awarded the title of Magic Thailand Experience Officer.

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Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Related News:

What did Labubu receive in Thailand that no other trendy IP receive?

The brand's partnerships with companies like Pop Mart and The Peninsula Shanghai have contributed to its success through exclusive products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

Younger generations are a key driver of the brand's popularity.

The brand's social media and influencer marketing has been effective in reaching its target audience and driving sales.

Labubu's success is driven by unique character design, effective marketing, and a strong online presence.

The brand's success stems from its ability to connect with and unite a diverse audience through a shared love for its products.

Consumers mainly buy blind boxes for what purpose?

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

Labubu will likely remain a major player in the collectible toys market due to its unique character design and effective marketing strategies.

The brand's success will likely be driven by its adaptability and innovation.

Title:

Content: Marketing is essentially the art of persuasion, and analyzing consumer behaviors equips marketers with valuable insights to persuade potential customers. The study of consumer behavior offers numerous advantages to enhance marketing strategies with highly personalized and targeted value propositions.

Each consumer is different and demands a personalized and conversational approach to connect with brands. Studying consumer behavior allows marketers to understand the influencers that encourage buyers to purchase certain products or services.

Why do consumers support certain brands and reject others? Why do consumers continue buying certain products and hesitate to invest in newer innovations? The answers to these questions lie in the science of consumer behavior. And marketers must unravel these answers to increase marketing ROIs and boost revenue generation.

Marketing campaigns are designed to influence consumer behavior and help businesses broaden their target audience. Therefore, marketers must embrace cues and insights from consumer behavior to elicit positive responses. Keep reading to explore the prominent features of consumer behavior that are strong marketing campaigns with actionable insights.

The Science of Persuasion

Evaluating and analyzing consumer behavior equips marketing strategies with the science of persuasion. How do marketers persuade consumers to support their brands and invest in their offerings? Marketers refer to the universal principles of persuasion, including authority, preferences, commitment, reciprocation, and pack mentality.

Marketers combine the principles of persuasion with consumer behaviors and preferences to elicit emotional responses. They utilize graphics, imagery, video content, and storytelling tactics to encourage buying behaviors. However, marketers cannot evoke emotional responses without understanding the drivers that influence their target consumers.

Therefore, it’s essential to combine consumer research with the art of persuasion to create highly impactful advertising campaigns. Aspirants and young marketers are advised to pursue a course on consumer behavior and marketing strategy to enrich their skill set. Formal training in marketing can help professionals embrace a wealth of valuable tools to understand consumers and fulfill their needs.

Returning to the classroom with a full-time job may seem like an unattractive pursuit to most people. However, the e-learning infrastructure makes continual learning and skill advancement an accessible and flexible pursuit. A course in consumer behaviors can equip professionals and startup owners with persuasive tools to boost sales and profitability.

Identifying Consumer Segments

It’s crucial to break down the target audience into various consumer segments to better understand their behaviors and influences. Consumers are buyers with similar age, gender, profession, interests, lifestyles, and buying preferences. Creating different segments and targeting them with personalized campaigns offers higher ROIs than universal campaigns for the entire audience.

You see, consumers with varying interests and lifestyles connect with different influences and motivations. For instance, millennials are eco-conscious and connect with sustainable brands that advocate a healthy, active, and cruelty-free lifestyle. In contrast, baby boomers and older adults appeal to brands that deliver fine quality.

Consumer segmentation also defines the right platforms to advertise and connect with each group. For instance, Gen Z and millennial consumers prefer interactive platforms like Instagram, Tik Tok, and Snapchat. In contrast, Facebook allows marketers to reach a wider audience of older adults, readily embracing the social platform.

So basically, consumer segmentation allows marketers to identify various groups and the platforms to connect with them.

Unraveling Motivations & Behaviors

Consumer behavior is the study of why buyers purchase specific products or avail of certain services. This marketing discipline focuses on the psychological motivations, social factors, and behaviors to curate impactful advertisements.

Unraveling consumer behavior equips marketers with the psychological factors that make ad campaigns more responsive. Marketers can tap into how potential buyers would respond to their advertisements and connect with their brand. People react to advertisements based on their attitudes, lifestyles, and perceptions. That’s not all. Personal factors, such as age, gender, culture, profession, and lifestyle, also have a profound role to play. These demographic factors combine with psychological cues to form buyers’ opinions and preferences. The study of consumer behavior also introduces us to a range of social factors that impact buying behaviors.

Many consumers prefer certain brands to gain peer respect and recognition. Education and income levels also have a profound impact on brand preferences and associations. Marketers must combine these factors to curate impactful campaigns that resonate with their audience and boost connections.

Decoding Buyer Personas

A buyer persona is a fictitious depiction of an ideal consumer that will connect with a brand’s offerings and appreciate its vision. It offers marketers a clear picture of who they are advertising to and how they can win over the target audience. Developing buyer’s personas make it easier to curate impactful and personalized content that resonates with the ideal customer.

We can imagine buyer personas as an idealized consumer narrative that allows marketers to understand audience preferences. Consumer behavior research reveals that all buyers experience a certain degree of “pain” while deliberating a purchase.

A study conducted by researchers reveals that buying patterns are characterized by the process of spending “till it hurts.” The study highlighted three kinds of buyers: average spenders, spendthrifts, and tightwads.

The average spenders are unconflicted buyers who spend mindfully and with purpose. Much as the name implies, spendthrifts shop till they drop and hit their maximum threshold of buying pain. In contrast, tightwads are budget-conscious spenders who carefully examine brands and products before investing.

Understanding these buyer personas allows marketers to unravel their buying pain and curate impactful sales campaigns. The tightwads are the hardest to sway and need smart and conscious advertisements to encourage them to spend.

Cultivating Brand Resonance

Brand resonance defines the relationship between a brand and its consumers. It determines the level of synchronization between audiences and their preferred brands. Capitalizing on brand resonance allows marketers to build lasting relations and personal connections with target consumers.

Cultivating brand resonance demands an in-depth study of consumer buying behaviors to unravel the audience’s emotional cues and responses. Marketing campaigns are only effective when they elicit reactions, urging or reminding consumers to buy from a brand. Marketers develop brand imagery, taglines, word associations, and stellar ad copies to capture attention.

Final Thoughts

The study of consumer behavior is a crucial endeavor in boosting marketing success. Brands cannot connect with their target audience without unraveling and understanding their preferences and inspirations. Modern-day consumers demand highly personalized offerings delivered with conversational advertising techniques.

They want brands to understand their preferences and connect with them on their preferred platforms. Naturally, marketers cannot achieve these feats without understanding and segmenting their target audience. Marketing is best understood as the art of persuasion, enriched with insightful cues from consumer behavior and preferences.

Labubu's success showcases the power of creativity, innovation, and effective marketing.

The brand's popularity has been driven by its social media presence, particularly on TikTok and Instagram.

which social platforms does Gen Z tend to prefer?

Influencer marketing and referral programs have effectively reached the brand's target audience and driven sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The brand's success is driven by its ability to innovate and create new products and experiences.

The brand's adaptability and innovation will be crucial to its future success.

Younger generations are a key driver of the brand's popularity.

The brand's social media and influencer marketing has been effective in reaching its target audience and driving sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The brand's success is driven by its ability to innovate and create new products and experiences.

The brand's adaptability and innovation will be crucial to its future success.

The brand's popularity has been driven by its social media presence, particularly on TikTok and Instagram.

which social platforms does Gen Z tend to prefer?

Influencer marketing and referral programs have effectively reached the brand's target audience and driven sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The brand's success is driven by its ability to innovate and create new products and experiences.

The brand's adaptability and innovation will be crucial to its future success.

Younger generations are a key driver of the brand's popularity.

The brand effectively uses social media and influencer marketing to reach its target audience and drive sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The brand's success is driven by its ability to innovate and create new products and experiences that attract new and younger patrons.

The brand's adaptability and innovation will be crucial to its future success.

The brand's popularity has been driven by its social media presence, particularly on TikTok and Instagram.

which social platforms does Gen Z tend to prefer?

Influencer marketing and referral programs have effectively reached the brand's target audience and driven sales.

The brand's success is largely due to its ability to create a sense of community among fans of all ages and demographics.

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The brand's success is driven by its ability to innovate and create new products and experiences.

Labubu's success is due to its unique character design, effective marketing, and strong online presence, driving revenue growth for Pop Mart.

The brand's adaptability and innovation will be crucial to its future success.

Younger generations are a key driver of the brand's popularity.

The brand's use of social media marketing and influ

The brand's use of social media marketing and influ