The MLM business model has seen significant trends, with companies like Suntech expecting profits to quadruple to $8 million.

Suntech has over 50,000 merchants and 15 million users.

The direct selling industry, including MLM companies, grew 12% in India in 2022-23.

Bravenly Global experienced 700% growth in 2022 by offering healthy lifestyle products and a compensation plan.

The Covid-19 pandemic has driven companies to invest in digital engagement, security, and analytics.

The MLM industry has a high churn rate, with 90-99% of recruits losing money and only 1% earning significant commissions.

Successful MLM companies adapt to changing consumer behaviors by delivering personalized content and investing in experience-enhancing technologies.

Young college graduates are vulnerable to MLMs due to decreased job opportunities, with nearly 280,000 affected in 2020.

Women in poverty and low-income individuals are susceptible to recruitment due to MLMs' promises of ethical shopping, flexible jobs, and low-cost buy-ins.

MLM companies use psychological manipulation tactics, including guilt trips and false promises, contributing to a high churn rate.

Social media and online platforms are crucial to the MLM business model for recruiting and retaining workers.

Companies are investing in employees' personal brands and using influencers to amplify their reach.

The MLM industry surged in popularity during the pandemic, but has since declined.

Government regulations distinguish legitimate MLM companies from fraudulent ones.

Some MLM companies, like Jenny Craig, have closed or switched to a direct sales model without recruitment, while others like Tupperware have shifted their sales strategies.

Matilda Jane Clothing Company is closing due to financial difficulties, affecting hundreds of people nationwide.

The MLM industry's success or failure depends on regulatory changes, market trends, and company strategies.

The MLM business model has seen significant trends, with companies like Suntech expecting profits to quadruple to $8 million.

Title:

Content: SUIC, Midas's Partner Suntech Has Successfully Introduced Customized Products and Services To Its VIP Multiple Level Marketing Companies. Suntech Estimates To Quadruple Profits to $8 Million. SUIC Midas Will Partner With 20 Global PSP Partners in 2022 To

Autor: Accesswire
21.09.2021, 12:00  |   |   |

NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Sino United Worldwide Consolidated Ltd. (OTC PINK:SUIC) and Midas Touch's PSP partner in Taiwan, Suntech, has successfully introduced the four products and services to its existing VIP MLM customers. …

NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Sino United Worldwide Consolidated Ltd. (OTC PINK:SUIC) and Midas Touch's PSP partner in Taiwan, Suntech, has successfully introduced the four products and services to its existing VIP MLM customers. Suntech estimates To quadruple profits to $8 Million. SUIC Midas Touch will partner with 20 global PSP partners in 2022 to promote these products and services.

Suntech Taiwan is the largest Taiwan O2O Company, with over 50,000 Merchants and 15 Million users. Suntech Taiwan is going to lead these VIP MLM companies' enterprise-wide business transformation and design exclusive product and service packages. These MLM companies include: PM-International, Taiwan, which is a branch of PM-International AG, Luxembourg. It has more than 30 subsidiaries in more than 40 countries. It provides high-quality nutritious and fitness foods and beauty care products carried through its own brands. PM-International has been recognized as one the Top 100 Direct Sales companies worldwide and is currently ranked 10th in 2021; and the Tsingshan Group of Companies has ten major business groups with a global scope covering more than 30 countries around the world. The holding group has captured the focus of major international media. Among the accolades it has gathered over the decades, its biotechnology company has received high recognition and won, among others, the Taiwan Biotechnology Award, the Taiwan's No. 1 Brand Award, and the Taiwan Golden Quality Award.

"Thanks to the breakthrough innovations and products of SUIC, Midas Touch, Suntech is estimating an increase in net profits to four-fold, expected to reach $8 million on its $1 billion sales turnover. Midas Touch products and services provide instant, emergency funds for our partner merchants and customers. This has been a big success especially during this critical period of pandemic. We are set to increase customer lifetime value with our advanced DeFi business models and strategies," says Joa Chen, Suntech's General Manager.

SUIC Midas is now finalizing and identifying additional 20 PSP partners this year through 2022, with over two million merchants that will bring an aggregate sales turnover of $20 billion, generating $8 million profits for each of the PSP partners as a result. SUIC Midas Touch will fully support these 20 PSP's to earn a total of $160 million in net profits and achieve a total $20 billion in aggregate sales turnover.

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SUIC, Midas's Partner Suntech Has Successfully Introduced Customized Products and Services To Its VIP Multiple Level Marketing Companies. Suntech Estimates To Quadruple Profits to $8 Million. SUIC Midas Will Partner With 20 Global PSP Partners in 2022 To NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Sino United Worldwide Consolidated Ltd. (OTC PINK:SUIC) and Midas Touch's PSP partner in Taiwan, Suntech, has successfully introduced the four products and services to its existing VIP MLM customers. …

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Suntech has over 50,000 merchants and 15 million users.

The direct selling industry, including MLM companies, grew 12% in India in 2022-23.

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Content:     The Economic Times daily newspaper is available online now.

    Direct selling industry grew 12% in 2022-23, crosses Rs 21,000 crore in turnover: IDSA

    Synopsis

    Indian Direct Selling Association and Kantar's report revealed a 12% industry growth to Rs 21,282 crore turnover. The sector aims to strengthen with government support, distinguishing from fraudulent schemes through regulatory amendments.

    India’s direct selling industry grew over 12% year-on-year in 2022-23, clocking an overall industry turnover of Rs 21,282 crore, an annual survey report released by the Indian Direct Selling Association (IDSA) and compiled by market researcher Kantar said on Wednesday.

    The report noted that the sector grew 8.3% by CAGR in the four-year period between 2019-20 and 2022-23.

    According to the report, wellness and nutraceutical products contributed 73.5%, while cosmetics and personal care accounted for 11.3% of the industry’s overall turnover. The number of active direct sellers touched around 86 lakh from 84 lakh in 2021–22, the survey said.

    Vivek Katoch, chairperson of IDSA, said in a statement: “The direct selling industry is poised to strengthen further in the years to come on the back of a promising regulatory framework by the government.”

    India ranked 11th in the global direct selling ranking in 2022, up from 15th in 2019.

    Direct selling companies sell to consumers through direct-seller members and not through retailers. Amway, Oriflame, Herbalife and other direct selling companies have been pushing for tighter regulation and clarity from the government, to differentiate them from multi-level-marketing ponzi companies.

    Mid last year, the consumer affairs ministry modified the Consumer Protection (Direct Selling) Rules, 2021, through a notification, to distinguish between fraudulent pyramid and money-circulation schemes and legitimate, direct-selling players. IDSA executives have said further clarity is needed in the definition of 'network of sellers'.

    (You can now subscribe to our Economic Times WhatsApp channel)
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Bravenly Global experienced 700% growth in 2022 by offering healthy lifestyle products and a compensation plan.

Title:

Content: Top Leaders Garrett & Sylvia McGrath Join Bravenly Global

By Team Business For Home

Bravenly Global, founded in December 2020, is happy to announce that industry power couple Garrett McGrath and Sylvia McGrath have joined as Brand Partners building in the field, and they also have a Special Advisor role.

“It is a blessing to have the unparalleled wisdom and exceptional leadership of Garrett and Sylvia McGrath together with us here, building Bravenly. We are thrilled the McGraths have chosen to make Bravenly their home,”

said CEO/Founder Aspen Emry.

With a career in direct selling that spans more than 30 years, Garrett McGrath is a respected leader with a profound understanding of the industry and its needs. He has built field organizations of more than 150,000 distributors in 21 countries, with many hundreds of thousands of customers.

He has been a Master Distributor for four companies, and is a highly sought-after keynote speaker, leadership trainer, inspirational coach, mentor and team-builder.

Recently Garrett served on the corporate executive team of a publicly-traded network marketing company for three years, helping them grow to over $130 million in annual sales, and serving as CEO and President.

Garrett is a passionate advocate for the future of the profession. Since 2012, Garrett has also served as President of the Association of Network Marketing Professionals (ANMP), the premier non-profit association (501C-6) elevating and uniting Network Marketing professionals.

Sylvia McGrath has 30 years of top-flight marketing experience, having served as corporate Vice President of Marketing for a network marketing company, and Vice President of Sales & Marketing for a design firm with Fortune 500 clientele.

From 2019-2022, Sylvia was also the Chief Experience Officer for a publicly-traded network marketing company. Sylvia has also served the ANMP in various roles over the past decade, including the Events & Education Committee Chairman and in Marketing Communications, Convention Website Development and Membership Support.

Garrett has been a regular contributor to industry-wide educational conferences, such as Direct Selling University, Ray & Jessica Higdon’s Rank Makers Live / Faith Over Fear, the European Direct Selling Congress, and the annual international ANMP Convention.

They are featured in numerous books, podcasts and industry publications, such as Direct Selling News, Direct Approach, Social Selling News, The Four Year Career, The Greatest Networkers in the World, Networking Times, Legacy Leadership and Business For Home.

Garrett and Sylvia McGrath shared:

“It’s energizing and fun to be back in the field again, building together with great friends. It’s so important to be partnered with the right people – owners and team leaders we can trust, people of faith and integrity whom we enjoy working with.

After we were let go without cause last year, we looked at 40 different companies, roles, and situations that we were offered. It took us many months to make this decision. Our due diligence ultimately led us to Bravenly.”

“We started by trying the products, and we were so impressed with the results! The online community for customers is the best we’ve ever seen, and the customer re-order rate was also the highest. Many leaders that are starting to build here are among the best social marketers in the industry; the tools and systems to build a massive business were already in place.”

*Bravenly Global Income Disclosure Statement

CEO/Founder Aspen Emry said:

“Bravenly grew by 700% in 2022, and our growth in 2023 already has been exponential. Together with all our amazing field leaders, we will take 2024 to record-breaking new heights and positively impact tens of thousands of lives.”

About Bravenly

Bravenly Global provides a superior suite of healthy, crave-able lifestyle products that produce results, re-orders and a ripple-effect, paired with a generous, multi-faceted, revolutionary compensation plan, and supported by unmatched tools and training for modern social marketers. Whether you’re joining as a Customer, an Ambassador (affiliate), a brand new Brand Partner, or a proven industry leader, Bravenly offers unmatched value, rewards and success at every level.

Privately-owned, debt-free, and dedicated to transparency, integrity, faith, fun and family values, Bravenly Global is dedicated to its mission of positive impact and growth in countless lives across North America. To learn more, visit www.bravenlyglobal.com

The post Top Leaders Garrett & Sylvia McGrath Join Bravenly Global appeared first on Direct Selling Facts, Figures and News.

Source:: https://www.businessforhome.org/2023/11/top-leaders-garrett-sylvia-mcgrath-join-bravenly-global/

The Covid-19 pandemic has driven companies to invest in digital engagement, security, and analytics.

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The evolution of CX with emerging technology: CIOs’ takes

Evolving technology landscape has been reshaping the industries, ushering them into a new era of customer experience. The IT leaders deep dives into the changing scenario that has compelled CIOs to revisit their CX strategy.

Covid has reshaped customer behavior considerably. Understanding changing consumer patterns and long-term trends are the top priority of businesses today. The companies are investing in digital engagement, security, privacy, and analytics to stay ahead of the game. The increasing awareness has made decision-makers to rely on a host of emerging technologies to realize the benefits of these investments and strategies.

In an in-depth discussion with top IT leaders, ETCIO delves into the molding spectrum of customer behaviors and modifications which are shaping the strategic stand for organizations.

The evolution of emerging technology has increased drastically. With Web 3.0 making its way around the market, customer behavior was the critical component for dynamic analysis and narration, which pushed digitally native enterprises to be early adopters of next-generation technology.

Flipkart, one of the early e-commerce companies to launch NFTs on the platform and introduced a metaverse experience platform called Flipverse, has been swift in adapting to new modes of customer satisfaction, which has enabled them to gather data in new directions.

Jeyandran Venugopal, Chief Product & Technology Officer at Flipkart, says, "With this, we look at the data that we collect about our customers to understand their preferences. We will use this to scale established technologies like AI and ML, while also placing bets and investing in new tech to enable the next generation of experiences for our customers."

However, when betting on new technology, such as the metaverse, the issue of it showcasing results at a rapid pace is risk taking. Venugopal believes that given the potential of development, it will provide surprising benefits over time.

We believe that this could be a vehicle for us to create new transformative experiences. Maybe not in the next six months or a year, but in two or three years, it could grow into a massive channel. However, if you are a pioneer and early adopter capable of shaping that entire new channel for the country as a whole, those types of long bets will differentiate you as a company.Jeyandran Venugopal, Chief Product & Technology Officer at Flipkart

As the consumer market shifts the eye for enterprises, Saurabh Agarwal, SVP-Analytics, CRM, at Lenskart, emphasis on the evolving trends of post-purchase experiences, as an opportunity for organizations.

"The key experience Lenskart aims to leverage is a multi-channel or omnichannel experience for its customers in a long run. This approach has been a result of changing customer behavior and our aim to elevate their experience," he added.

Shifting trends in measuring CX

Today, the focus on measuring customer experience has shifted from quantitative to qualitative approach. According to Balaji Raghunathan, Vice President of Technology and Digital Experience at ITC Infotech, the customer experience for digital narratives lies in "moments of truth," which occur in three stages.

  • The first is the "zero moments of truth," a stage where the customer discovers the product.
  • Second, maintaining the post-buying satisfaction of the customer. After they buy the product, keep the customer satisfied.
  • Third, if the customers are happy with the service, they will remain loyal to your product and serve as advocates.

He adds, "What is becoming quite popular with each moment of truth is your customer effort score. Thus, the question of how easy it is for the customer to find the product they want and move towards that direction. The customer lifetime value also helps in satisfying your customer, and plays a vital role in future."

With CX metrics being revolutionized and grasping the new dynamics, Kirti Varun Avasarala, Chief Product Officer at Meesho, emphasizes that looking at Net Promoter Score (NPS) as the overall customer experience metric has been helpful, but it also has lots of drawbacks, as it restrains the analysis with scalability.

The NPS is sample-based, which means that it's tough for you to get a very large cohort of people to respond. It is also tough to measure the experience of different cohorts, new customers, existing customers, and the power of the user. Thus, It's best to look at each of these journey touchpoints with real-time data.Kirti Varun Avasarala, Chief Product Officer at Meesho

He further explains, "Because if you're operating at scale, for example, where we have 40 million monthly active customers, that's a huge scale. Henceforth, no survey-based metric is going to give a good enough view of customer experience because you want to slice and dice each of these metrics by every cohort possible."

Technologies are evolving fast in the consumer sector for enhancing customer experience. The customer outreach and engagement experience have compelled traditional enterprises to level up their game to solidify the customer experience.

Stating on the dynamics, Topendra Bhattacharjee, Head of Digital Bank, Direct Channels, and Analytics at RBL Bank stresses that in the legacy sector, such as the banking industry, which exists in brick and mortar largely, digital is being embraced in a different format. They are currently being built incrementally rather than natively.

"To build journey, banks come from a different mindset for defining trust and KYC. That has to change for us to compete in the same kind of environment as e-commerce and tech-first companies. The biggest challenge has been building an omnichannel experience. The customer who used to walk into the branch now goes to the app; the expectation is multiplied many folds," says he.

As a result, to match the changing scenario, he emphasized on increasing the scale and worked on harmonizing the data.

"Today, for any tech-first company the data is cohesive, but for legacy companies, we have monolithic systems. So each system that drives a particular business has its own data. Before, when you used to go to a bank for a savings account, you did your KYC; then again, you have to do the same process again and again for different things. But that’s getting changed slowly and steadily, the entire way in which the bank delivers service," he added.

What’s next

With macroeconomic conditions glaring up in 2023 and users being closer to digital mediums. Gaurav Prakash, Regional Sales Manager, Freshworks, says that CX is moving away from just being a cost center to also being a center where leads are captured and is being turned into a profit center.

He further states, "While AI and ML are probably the most commonly used keywords around the world, automation is often overlooked. First, In terms of self-service, It's scalable. Second, it has 24/7 availability. Third, it can be across channels. We also look at automation on the agent side of things, which is on agent assistance. So you're also delighting the agent."

As we move forward, Sourabh Tiwari, Chief Digital and Information Officer at Forbes Marshall underlines that consumer involvement, feedback, and translating that data into hyper-personalization will be a key accelerator and focus in the next year.

Note: This article is extracted from a panel discussion during the ETCIO spectrum, 2022

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The MLM industry has a high churn rate, with 90-99% of recruits losing money and only 1% earning significant commissions.

Title:

Content: 'Direct Selling' - Avon, Tupperware - Is Extinct

Nov. 18, 2022 11:25 AM ETHLF, MED, NTCO, NUS, PRI, TUP, USNA3 Comments
Robert FitzPatrick
394 Followers

Summary

  • Direct Selling became obsolete generations ago. So how is it that millions today get recruited for "income opportunity" in "direct selling" and billions are traded on "direct selling" stocks?
  • Avon and Tupperware are cited by "multi-level marketing," or MLM, promoters as "proof" that MLM, e.g., Amway, Herbalife, is "direct selling."
  • Usable data on actual income and churn rates of MLM "direct sellers," market saturation, and retail sales to actual customers are not provided.
  • In fact, Avon and Tupperware for years have been walking dinosaurs, still trying to do "person-to-person" sales to end-users with commodity products, while MLMs hype "unlimited" income.
  • The shrunken and devolved state of Avon and Tupperware today reveals that direct selling is extinct. MLM is not, and never was, direct selling.

It is generally accepted that "direct selling" was killed off generations ago by mass merchandising, big box stores, mail-order and then the internet, among other societal changes. The "Fuller Brush man" is long gone. No one's at home. No one wants or needs or has time for a "personal" salesperson. Everything's in stores or online. And, even when "direct selling" still lived, no one ever went into that tough line of work thinking they would get rich from it.

Yet, each year, millions are recruited, and pay thousands, for the "opportunity" to work as "direct sellers," with promises and expectations of "unlimited" income. The number involved today is many, many times greater than ever worked in that "extinct" field decades ago. Billions are being traded on Wall Street for shares of "direct selling" companies. How can this be?

In my book, Ponzinomics, the Untold Story of Multi-Level Marketing, I document the death of "direct selling" and the 1945 invention of "multi-level marketing," or MLM. I describe how "MLM" falsely assumed direct selling's revered old identity. I trace MLM from its Adam, a little California-based company called "Nutrilite," to today's "industry" led by Amway, Herbalife (HLF) down 64% YTD, Nuskin (NUS) down 31%, USANA Health Sciences (USNA) down 49%, Primerica, Inc. (PRI) down 13%, and Medifast (MED) down 45%. MLM's financial solicitations for consumers to become "direct sellers" have reached into – and led to losses for – virtually every household in America.

In the newly invented "MLM," the main source of revenue shifted from end-user customers to the salespeople themselves who are incentivized to "be their own customer" by buying their own products. Obviously, no one makes money purchasing their own inventory, but MLM offered a unique reason to do so – "unlimited" income potential.

No More Need to Knock on Doors

All MLM "direct sellers" can potentially gain "unlimited" income by recruiting an "endless" chain of other "direct sellers." No need to pound the pavement and get rudely rejected at front doors any more. Each "direct seller" on the chain has to meet a quota to "qualify" for future rewards from their recruits who, in turn, are their "own customers" and recruiters too, ad infinitum. The chain can grow without continuous personal effort. The qualifying quota can usually be met by just making a personal monthly purchase of inventory. "Commissions" on all these transactions, all the way down to the "last ones in," flow up the chain. In the MLM pay plan, most of the total commissions go to the top 1%. So, all new "direct sellers" try mightily to recruit (and buy) their way to those top ranks. Of course, only a tiny few can ever be at the top.

Some people argued this is a pyramid recruiting scheme, inherently unfair and deceptive, and a counterfeit of direct selling. In the design and the pay plan, bottom ranks – the vast majority – will inevitably lose. They said constantly adding salespeople in any area destroys profitable retail selling potential, if any exists to start with. They cited data on 90-99% loss rates and huge churn rates among new "recruits" and asked, where are the retail "customers"?

While offering no data on retail customers or salespeople losses or market saturation, MLM promoters offered "proof" that MLM is direct selling by pointing to two long-established and respected direct selling companies in their ranks, Avon and Tupperware (TUP). Both companies were members of the Direct Selling Association, DSA, and both were "direct selling" icons, Avon for its "ladies" and Tupperware for its "parties." To any pyramid scheme accusations, MLM promoters indignantly countered: "Are you calling Avon and Tupperware pyramid schemes?"

Walking Dinosaurs

The truth for both companies is very different from the MLM-spin. Avon and Tupperware used to have differentiated products and real consumer demand. Their salespeople made money from their own retail sales. But moving into the 21st Century, Avon and Tupperware became walking dinosaurs, vestiges of the extinct era of "direct selling." They were still trying to base their businesses on their historical brands and on person-to-person retail sales to real customers, as direct selling companies always used to do.

Despite MLM's citing Avon and Tupperware, and thereby bestowing legitimacy on the "MLM" members of the Direct Selling Association, deep differences between those icons of the old era and MLM burst into public view in 2013-14. The two companies publicly quit the Direct Selling Association, charging ethics violations and DSA-member connections to pyramid schemes.

Avon's Long Good-Bye

Avon had been a true direct seller for decades before MLM was invented. But as the door-to-door model faded, Avon began a long decline. In 2000, Avon began shifting its focus to "incentivizing" salespeople to recruit more salespeople and getting them to buy inventory, MLM-style. In 2009, during the Great Recession, Avon ran its most expensive ad in history, on television during the Super Bowl. The ad never mentioned any Avon products! It only solicited "salespeople." Still, global revenue dropped continuously over the next 10 years. Avon stock value fell from over $30 to just over $3.

Finally, Avon split off its faltering North American business and sold it to the Korean company, LG Household & Health Care. Avon claimed to have 250,000 sales representatives in North America. The remaining global business was later sold to the Brazilian MLM, Natura (NTCO) down 50% YTD, which also owns the retailer, Body Shop. Though Avon global was much larger, Avon shareholders traded 3 shares of Avon for just one in Natura.

The Korean-owned segment of Avon in North America is now classic MLM, selling the proverbial MLM "income opportunity" along with "health" supplements, make-up, jewelry, clothing, scented candles, even toothpaste.

On the Canadian Avon website, Avon promotes the "income opportunity," urging prospects in large bold black type: "Think big. Sell Avon part-time, full-time, you decide how much! It’s your business, your way!"

A disclosure (legally required in Canada, but not in the USA) appears midway down a long webpage in tiny, barely visible gray lettering: "The 2020 earnings of a typical Avon Leadership Representative was between $0 and $2,620 in commissions and bonuses." That's $0 to $50 a week, before subtracting all costs! And the "disclosure" does not break out how much of that tiny return comes from personal sales or the "downline."

Avon quietly rejoined the Direct Selling Association. The Brazilian company, Natura, which took over Avon's global business in 2020, has lost over 60% of its stock value in the last year.

Tupperware on the Brink

Tupperware was one of the first "party plan" companies, which are technically a small subset of MLM. They employ an "endless" recruiting chain, but are more rooted in retail sales transacted at "parties." Tupperware used to have a popular brand with innovative, differentiated products. But, as true direct selling began to disappear, Tupperware went into decline. It added MLM-type "health and beauty" commodities to bolster recruiting appeal but then deleted them. This year, it began also selling its products in Target department stores. Its kitchen-related goods are generally not distinct from other brands. A 10-months "Income disclosure" for Canada (not published in the USA) showed that half the "party planners" were classified "inactive," earning less than $30 for the period on average. 94% of the "active" ones reportedly received about $12 a week on average, before expenses.

In the last 5 years, the stock value of Tupperware has dropped over 90%. Its latest financials warned investors the company may violate loan agreements, setting off speculation Tupperware might declare bankruptcy.

The shrunken and devolved state of Avon and Tupperware, the most famous brand-icons of "direct selling," makes citing them as a defense of "multi-level marketing" as extinct as their old business model.

This article was written by

394 Followers
Robert L. FitzPatrick is the author of the new book, Ponzinomics, the Untold Story of Multi-Level Marketing (2020),the first comprehensive history and analysis of the "MLM" phenomenon, addressing its political influence, propaganda techniques and use of cult persuasion. FitzPatrick is an expert in examining and revealing deception and fraud in Ponzi schemes, pyramid schemes and bogus home-based businesses. He served as expert or consultant in more than 30 court cases involving pyramid schemes and multi-level marketing. He is co-author of False Profits (1997), an examination of the values and beliefs that support the delusions of pyramid schemes. He was featured on NBC Dateline, ABC World News, and CBS 60 Minutes, the documentary film, Betting on Zero and the podcast, The Dream.He has been quoted in many newspapers around the world, including the New York Times and Wall Street Journal. His booklet, Pyramid Nation, has been translated to Chinese and used by government regulators in writing China's first laws on pyramid schemes. His booklet, "The 10 Big Lies of Multi-Level Marketing", has been translated into four languages and posted on numerous websites. His White Paper, "The Main Street Bubble", which details the extensive influence-buying of the direct selling industry was featured in a CNBC Documentary, Selling the American Dream. In 2005, he delivered a seminar to in Colombo, Sri Lanka to central banking representatives from that country as well as India, Bangladesh, Bhutan, Maldives and Nepal. Robert FitzPatrick has developed informational resources for consumers, journalists, academics and regulators including a multi-media PowerPoint presentation and a statistical analysis of the losses suffered by participants in pyramid selling schemes. He also published a widely read booklet on the landmark federal case brought against the Amway Corporation. He is a expert network member of GLG Research, and Coleman Research Group, as well as other networks of experts who are referred to clients for consultation, speaking and report writing. In this capacity, he has provided expert consultation to financial many analysts who sought information about multi-level marketing companies and pyramid and Ponzi schemes. Robert FitzPatrick co-founded and serves as president of Pyramid Scheme Alert, the first international organization to expose and prevent pyramid scheme fraud. He personally responds to hundreds of consumer and news media inquiries each year. He has served as consultant and expert witness for Attorney General or State Attorney offices in four states, the US Dept. of Justice, and in numerous cases involving distributor fraud and pyramid schemes. Robert FitzPatrick is not an investor in multi-level marketing companies. He has never owned and never plans to own stocks of multi-level marketing companies. He has never been compensated based on any stock's performance. He does not offer investment advice and he is not an attorney.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: This article is for educational purposes only. It discusses fundamentals of the "direct selling" business model and the evolution of "multi-level marketing."

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Successful MLM companies adapt to changing consumer behaviors by delivering personalized content and investing in experience-enhancing technologies.

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Content: Skip to main content

Cementing brand experience gains after a year of transformation

To say customer behavior and expectations have changed significantly as a result of the Covid-19 pandemic risks understates just how dramatic the past year has been. The results from a recent Sitecore survey of thousands of global consumers and marketers show that a revolution is underway in terms of the future of customer experience.

Over three quarters (77 percent) of UK marketers fundamentally changed their customer experience strategy in response to the pandemic. Most report positive results from strategy changes 75 percent feel “more connected with their customers.” In addition, 74 percent of marketers say they made more progress in building their technology stack in the past year than the prior three years. Unfortunately, many of these gains come at a cost: 71 percent of marketers admit they relied on short-term fixes rather than permanent innovation, and 74 percent say the past year was the most challenging time in their career. Most marketers, understandably, want to address evolving these short-term fixes before moving onto other priorities -- particularly at midsize enterprises

Investing in tech to combat the pandemic

Several trends underlie these contrasting data points. The first is the most clear-cut: Covid-19 accelerated the pace of digital transformation. When the pandemic hit, most companies raced to assess and build on their digital offerings, as online platforms became the main, or even sole, way for customers to engage with brands. As a result, many organizations focused investments around existing platforms and their ecosystems, particularly customer relationship management (CRM) systems to provide a source of truth for customer data to respond to evolving customer needs and ensure positive interactions and Enterprise Resource Planning (ERP) tools to help automate and streamline operations and manage resulting data.

During the pandemic, most marketing teams were able to utilize and take advantage of these core platforms. However, CRM and ERP stacks only go so far in meeting marketers’ needs since they provide only a partial understanding of the customer. They don’t offer a more nuanced customer view that enables brands, for example, to recommend the next-best marketing action based on a lifetime of interactions.

Put simply, the prevailing technology and tools used by many companies are not purpose-built for delivering a connected experience that delights customers across every channel and touchpoint. That became especially clear at the beginning of the pandemic, when organizations needed to focus on ways to protect topline revenue by expanding sales of existing products to current customers due to other sales channels fundamentally changing or disappearing (overnight in some cases, as storefronts closed due to public health orders). Existing tools frequently were not up to the task, resulting in organizations struggling to create experiences that were compelling enough to punch through the noise and inspire action.

Putting in place a long-term digital experience strategy built around the customer

To overcome this, and create relevant, convenient, and memorable experiences that build customer loyalty, content is key. While we may not always call what we see on a website or in an app or email ‘content’, we all know that the images, videos or articles that we engage with online encourage a reaction from us as consumers, whether we find something interesting, emotional, or inspiring. The best digital content evokes a physical reaction such as a purchase or an emotional response. Brands that put experiences first have been trying to create these kinds of responses for years, but it can be difficult to manage due to the innate complexity of digital environments.

It is worth getting right, however, because it’s what consumers actually want, especially after a year of lockdowns and upheaval that has set high standards for digital customer experiences. In the UK fashion sector alone, for example, 57 percent of shoppers expect to shop mostly or always online in the next six months, compared to only 28 percent before the pandemic.

Most consumers now also expect brands to know and understand their shopping history and habits, and provide a consistent experience online and offline, catering to them as unique individuals. Beyond this, 86 percent of UK consumers also want to be rewarded by brands for their loyalty, likely speaking to a desire not just for points, but for recognition. This comes as nearly half (46 percent) of UK consumers have become less loyal to brands than they were prior to the pandemic. Cleary, delivering personalized content that rewards customers for their loyalty is key for attracting and retaining customers who are more discerning about online experiences than ever before.

Delivering quality digital experiences everywhere it matters

Delivering on that vision in a digital-first world starts by knowing the customer, through having access to data about their behavior, as well as being able to tell the right story through relevant content to generate a feeling to motivate action – and ultimately inspire a purchase. For marketing teams that want to develop and build their technology stack with this in mind, there is a challenge ahead.

Despite vast progress and advancement being made in online customer experience and e-commerce over the past year, many CMOs and CIOs still face difficulty forming a holistic strategy that spans marketing, sales and service. To meet every need, they are often forced to piece a martech stack together from dozens of siloed solutions across different platforms.  In the worst-case scenario, this siloed technology can cause what really matters – creating and serving the right content to customers to tell a unique story that speaks to each individual – to get obscured, as executives try to get a handle on the basics.

This is why having end-to-end solutions in place can be so beneficial. Being able to integrate existing ERP and CRM systems into a purpose-built digital experience platform that can bridge every consumer touchpoint from content to commerce enables marketers to focus on what matters.

The success of this type of digital experience is clear from brands that were able to respond quickly and effectively at the onset of the Covid-19 pandemic. When the pandemic hit in 2020, many Sitecore customers went from primarily being brands that consumers experienced in-person or through intermediaries to being digital-first by necessity. Others like Deloitte Digital and Johns Hopkins were thrust into new public health roles, ramping up content-led initiatives. In each case, having Sitecore to connect the dots helped to power deeper personalization from content to commerce -- and experience-led growth.

Looking forward

Over a year on from the beginning of the pandemic, organizations are now looking at how they can reorient around customer experiences, which now often begin online. Brands need to continue to modernize operations and meet customer experience expectations that have changed dramatically – effectively, the customer that was expected to turn up in 2030 turned up in 2020.

To meet these rising expectations for exceptional customer experiences, there must be a greater focus on having the technology and infrastructure in place for marketers to do their best work, from content to commerce. With customers being more digitally savvy than ever, having the flexibility to deliver against their needs across every channel in an intelligent and integrated manner is critical.

The pandemic revealed that marketers who were caught short, without the right technology in place, frequently struggled to innovate and upscale digital capabilities. As we emerge in a post-pandemic world characterized by constantly changing consumer expectations and sales channels, getting the technology foundation piece right takes on increasing urgency.

Jill Grozalsky, Product Marketing Director, Sitecore

Jill Grozalsky is a Product Marketing Director at Sitecore, a leader in digital experience delivery.

Young college graduates are vulnerable to MLMs due to decreased job opportunities, with nearly 280,000 affected in 2020.

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Content: [Street Industry Watch] In the Year of the Pandemic, many people joined the "marketing" to pull down the line, but nearly half of the revenue was used to pay "multi-level" commissions.
Photo Credit: Central News Agency
What we want you to know is
At the same time, the body product channel and product spokesperson can further bring the "offline", which is the start of expanding the business and crossing the threshold of receiving commissions.
But this threshold seems easy, but not everyone can climb, because whether it is old or new distributors, most of them only contribute to the commission of the supporting role......
In the summer of 2020, it is supposed to be the graduation season of college students and the time when social newcomers are pouring out of the cage, but I saw a youthful face at a few lively junctions in the business district of Banqiao, and started the work of “listing people ” for housing construction.
Single-handed advertising placard, carrying a backpack leaning against the road light pole, the other holding a thin, seemingly split reference book, on the hot sun, earning the card holder's hard hourly salary, and paving the way for future job hunting.
When a PT (Part Time, Part-time, Part-time, Part-time) job that was originally labeled as a middle-aged, second-degree employment face, there were many young faces, can not help but make people shiver in the heat of the day!
The virus has hit households and disrupted the job market, affecting youth employment.
We have to admit that the epidemic has disrupted the pace of new people entering society and seeking jobs. Although it is at a time when the virus has not really invaded the door, the job market has been chaotic.
According to the Ministry of Labor ’ s “Youth Employment Status ” report, there are about 280,000 college graduates in 2020, a decrease of 5.4% compared to 2019. This reflects not only the decrease in the number of children and the decrease in the number of college students, but also the explosion of life extension in 2020. If further deduction is further deducted, the number of people who can work (including military service) is a low of nearly 5 years (223,000), a decrease of 12% compared to 2019. And...
As of the end of January 2021, only 68.3%, about 152,000 people, of the post-secondary students who graduated in 2020 and are working people, joined the ranks of labor / agriculture / public insurance, which is not only a low point in the past five years, but also a decrease of 24% compared with the previous year.
In other words, there are many college graduates, after more than half a year of job search, still have not successfully entered the workplace; the pressure of job search and living economy, so that they have to make very choices in this extraordinary period.
The job market is cold, and marketing continues to expand its organization, becoming a potential employment option for new people in society.
In 2021, the virus officially "invaded the door" in May, before graduating from college in the new year.
The alert of the epidemic, so that this year's job market has a cold wind, but also the unemployment rate in July this year (4.53%), blowing up the same period of high in the past decade, recently graduated social fresh people, inevitably have to face the fear of graduation, namely unemployment.
However, there is a saying in the workplace: Despite the economic downturn, business jobs such as insurance and distribution are always recruiting.
If this is not true, we can try to turn off or turn on the query function of the above industries on the job search platform to achieve a full personal experience.
However, in 2020, the number of people registered for the personal insurance business survey (85,000) increased by 5% compared to the previous year, and the number of new entrants to the marketing business is also a million people.
This is the type of occupation that people need to earn life, some people are joining is no retreat, but some people are carrying a dream forward, but the dream is very rich, the reality is very bones, when we dream in the winter, do not forget to pragmatically understand the mode of operation of the industry.
Today, let ’ s talk about selling!
Most people's stereotypes of marketing remain in the "brainwashing" of marketing conferences, constantly inculcating that this is a "personal business," getting rid of being hired as social animals, and directly attacking the freedom of wealth, and in addition, trying to give individuals the self-esteem and ability to think independently, suggesting that "thinking for themselves, not having to discuss with others."
Perhaps, some people have experienced this process of marketing to pull members off the line, some people join, some people feel that it is a "cult", but making money, quality of life, and self-empowerment (Self-empowerment) these material and psychological skills, is indeed for most people have a certain hypnotic effect.
However, most of our understanding of marketing is just the “recruitment ” discourse, and we do not have a deep understanding of how it works.
Perhaps, when we understand the logic of the industry, we can better understand why the so-called brainwashing conference is a starting point for marketing recruitment.
Multi-level marketing requires multiple distributors as sales and marketing channels
According to the Fair Trade Commission ’ s “Multi-level Marketing Business Development Survey ”, nearly 3.5 million distributors (each“ individual ” who joined members or purchased goods is an independent distributor) of 314 marketing entities (such as Anli, Ruxin, etc.) in 2020 generated a turnover of 98 billion yuan, a slight increase of 5% over the previous year. In contrast to the population over 20 years of age (more than 19.4 million people), about one in six people join the ranks of distributors.
Since all distributors replace all types of retail channels, they not only have the function of the channel, but also have the function of marketing, that is, word-of-mouth marketing, so whether they emphasize themselves as retail (sales) orientation, product recommendation (head-pulling) orientation, or emphasis on membership, they are ultimately based on "people" and "organizational hierarchy".
And the product channel and marketing costs saved by the marketing business are converted into the commission of the distributor.
Therefore, when we contact distributors and ask them why they are involved in the marketing industry, they will almost unanimously reply, "The product is great!"
Distributors continue to pay for new members by pulling down the line, expanding the organization and expanding the commission
That being said, it ’ s one thing to see how great a product is in the domain of a distributor, and constantly adding new blood is the highest goal for continuous marketing, expanding the organization, and increasing revenue and commission revenue.
Similarly, according to the Fair Trade Association report, the number of new entrants to the market in 2020 is about 1 million, and for the past five years, the number of new entrants has remained at around 1 million each year.
And in 314 marketing businesses, 96% of the joining system is to take "conditional join", of which, the most important is "order goods" (62%), "pay a deposit or membership fee" (59%), so "conditional join" is not only contributing to the marketing business and the top level of the sales (the one who pulls you in), but also contributing to the level of the commission.
In contrast, if someone joins, someone exits. The number of MLM merchants who quit in 2020 is about 450,000, and the number of exits in each of the past five years has been around 400,000 to 500,000.
The main reason for exiting is “non-renewal of contract ” (83%), which means no longer operating, no longer consuming, and the product is no longer considered“ great ”.
However, in this process, there will always be new blood distributors who will contribute to the expansion of the organization and the commission generated after the consumption of the product.
Whether old or new distributors, most are only supporting players who contribute commissions
As has been mentioned, the distributor at the same time with the product channel and product marketing (endorsement) people, their own recognition of the product, use, and purchase, to become a new member of the body and teaching.
Of course, once you can further bring in new members, new distributors, or offline, it is the beginning of expanding your business and crossing the threshold of receiving commissions.
It seems that the threshold is easy, but not everyone can climb it.
According to a survey conducted by the Fair Trade Association, 222 of the 314 marketing businesses (about 70%), and more than 60% of its distributors will make stable orders to the company; however, only 27% of all marketing companies (about 960,000 people) receive commissions, and the average commission per person is 45,000 yuan.
Therefore, most distributors who order goods either maintain their status as distributors by buying products, or sincerely recognize and continue to use the products; and by bringing in new distributors, order sales, and achieve a commission threshold, and can earn a stable salary or even become rich in this industry, not only are rare, but also the successful cases seen in various conferences or education and training survivors. "The Beautiful Misunderstanding We Have".
It doesn ’ t matter if the product is worth the price
In addition to the threshold, this kind of personal marketing and sales channels, to achieve the "multi-level" (that is, constantly expanding the organization down the line) of the business of distribution, not only eat personal interpersonal skills, "multi-level" commission distribution will indirectly increase product prices.
According to a survey conducted by the fair society, the import cost of the pyramid scheme business accounts for only 28% of the turnover, but the commission accounts for 44% of the turnover, in other words, the real cost of selling a commodity of $100 is only $28, $44 is used as the commission of the pyramid scheme business, and the remaining $28 is the administrative expenses and profits of the pyramid scheme. Whether the essence of a product is value for money is one thing, the marketing business will compress its own profits, expand its commission expenditure, and recruit and expand the organization with a strategy of large is beautiful, so that we can find: there are so many people who have joined the ranks of marketing!
Marketing has always been a very special industry, in which a small number of people have been able to earn their fair share of commissions, and become the mainstay of business operations, but the vast majority of people are only a supporting part of this multi-level marketing structure, and by paying membership fees, buying and using products, they become a part of the source of commissions.
Back to the intention of writing this article, no matter how difficult the job search for new people in society during the epidemic, I hope that by understanding the operation mode of an industry, I can assess whether to use the marketing industry as the first job to enter the society.
Through the Fair Commission report, we have gained a profound understanding, no matter how many of these people successfully earn high commissions and create successful careers, this data is hinting at us: if this industry is the main occupation, not only requires a certain degree of interpersonal relationships and skills, there may be a period of social novices can not understand life or career experience.
Source: Ministry of Labor “Youth Employment Status ”, Fair Trading Commission“ Multi-level Marketing Business Development Survey ”
Extended reading
Editorial responsibility: Ding Zhaojiu
Editor ： Weng Shihang
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Women in poverty and low-income individuals are susceptible to recruitment due to MLMs' promises of ethical shopping, flexible jobs, and low-cost buy-ins.

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Content: Multi-level Marketing scheme "disguised as an advocacy organization" draws criticism

Here's another multi-level-marketing scheme to be aware of. It's called "Trades of Hope" and Hannah Alonzo describes it as an MLM scheme "disguised as an advocacy organization." Here's how the Trades of Hope website pitches the business to potential "partners" and "advocates" (that's what they call folks who join the MLM to sell merchandise and recruiting additional sellers for their downline):

"Create job opportunities for women leading their families out of poverty and human trafficking by shopping ethically made home decor!"

The company works with "Artisan partners" across the globe, who create the products that are then sold by folks who sign up for the MLM. Trades of Hope describes their relationship with the artisans:

We pay our Artisan partners 100% of their asking price (they set the price!) for a product order before you even see that product on our website! We are in a business partnership with them. Not a charity. Our Artisans receive 3 to 6 times what they would normally make in their region. The Fair Trade communities that are helping them get their product to market follow guidelines of checks and balances to give back, not just to the Artisan, but to their community as a whole as well. This includes things like wells, children's schools, education for adults, land, and developing homes. It is life changing. Fair Trade is about providing a living wage for those in extreme poverty and giving them a chance for a better life.

If the business just worked with artisans to sell their products to the public, I'd have no problem with it, and would actually see it as a positive thing. However, Trades of Hope doesn't simply support artisans—its business model is based on recruiting sellers who then recruit other sellers, which makes it a typical MLM. The recruitment page of the Trades of Hope website clearly states: "Enjoy The Rewards and The Partner Does All The Work!" The problem is, though, that very few people are actually "enjoying the rewards," as it's been shown time and again that 99% of people who participate in MLMs lose money.

Over on Reddit, in the terrific subreddit r/antiMLM ("Stop MLM schemes from draining your friends dry. Multi Level Marketing (MLM) schemes are a drain on our society. Its participants either build the pyramid taller or get squashed by it.") I found some interesting discussions of Trades of Hope. Here's some insight from a former member:

I escaped from them. It's basically an MLM. You don't need to keep product on hand, you have a personal seller website and you pressure people to host parties. Their schtick is that they sell items made by people in developing countries so they use a lot of guilt and religious crap to pressure people into buying the items. We were told to post things on Facebook like "help this family out of poverty one bracelet at a time" etc. I finally noped out after realizing that their method is stupid and sustainable development can be found in ways that don't require me to guilt my friends and family into having stupid online parties. As MLMs go, the buy in is $150 so people don't lose their houses over this. The website is $12 or $13 a month. So not like lularoe requiring $4000+ buy ins but it's def an MLM, there's a lot of pressure to recruit and maintain a downline.

If you want to learn more about Trades of Hope, Hannah Alonzo recently posted a terrific deep dive into the company. Her analysis includes a critique of the company's recruitment structure, as well as critical commentary on how the entire operation oozes with "White savior complex."

MLM companies use psychological manipulation tactics, including guilt trips and false promises, contributing to a high churn rate.

Social media and online platforms are crucial to the MLM business model for recruiting and retaining workers.

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Content: MenuWallOpinions
Articles

Social Media: The great connector and its hidden truths

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Sat, 22 Apr 2023 Source: Maxwell Investments Group

The Internet has undeniably changed how we live, work, and communicate. Since its inception, it has played a pivotal role in transforming lives and societies across the globe.

From revolutionising access to information to connecting people worldwide, the Internet has broken down barriers and created once unimaginable opportunities. Its evolution from a static network to a dynamic hub of diverse content created by everyone has been astounding.

In recent years, the rise of social media has become a particularly significant phenomenon. Boasting an impressive 4.7 billion users as of 2021, which accounts for 59% of the world's population, social media has become an integral part of our lives and has an immense impact on businesses and individuals.

Initially, the Internet was primarily a static network where users could access information but had limited means to contribute or interact with the content. However, as the technology evolved and became more accessible, users began to create and share their content, giving rise to a more interactive and collaborative space. This shift has been most evident in the emergence and growth of social media platforms.

Social media platforms have gained traction at an exponential rate, offering a space for users to connect, share ideas, and communicate with others from all corners of the world. The statistics are staggering, with billions of users engaging on various platforms daily. This unprecedented level of connectivity has led to a profound impact on how we live, work, and even perceive the world around us.

The widespread adoption of social media has transformed how businesses and individuals interact, opening doors for new opportunities, marketing strategies, and revenue streams.

As a result, companies are increasingly leveraging social media platforms to reach, engage, and retain their target audience. Simultaneously, individuals use these platforms for personal growth, networking, and connecting with friends and family.

However, the rise of social media usage also comes with its own set of challenges and concerns. Privacy, fake news, and cyberbullying have become more prevalent, demanding greater attention from governments, businesses, and users.

The Internet's journey from a static network to a dynamic hub of diverse content, powered by the rise of social media usage, has indelibly changed our lives and societies.

As we embrace the possibilities and face the challenges of this digital landscape, it is crucial to remain vigilant and informed about the potential impacts and opportunities.

I. THE EMERGENCE OF SOCIAL MEDIA

The rapid rise of social media has been nothing short of a global phenomenon, with individuals and businesses embracing its numerous benefits and applications. As a result, social media has become an integral aspect of our digital lives by allowing users to create, share, and exchange information, ideas, and thoughts through online communities and networks.

A. Definition and Purpose

Social media is a computer-based technology that facilitates sharing ideas, thoughts, and information by creating virtual networks and communities. By design, social media platforms are interactive and user-driven, allowing people to engage with others, share their experiences, and express themselves in various ways.

The ultimate purpose of social media is to connect people, foster relationships, and facilitate communication between individuals, groups, and organisations.

B. User Demographics

Social media platforms tend to attract diverse users, with some platforms skewing towards specific demographics. Social media users generally tend to be younger, better educated, and relatively wealthy compared to the broader population.

This is particularly true for platforms like Instagram, Snapchat, and TikTok, which have a younger user base. However, as social media continues to grow and evolve, it is increasingly being adopted by older age groups and users with varying socioeconomic backgrounds.

C. The Growth of Social Media Platforms

The growth of social media platforms has been exponential, with over 128 sites in existence today. Among these platforms, Facebook remains the largest and most influential, boasting over 2.8 billion monthly active users as of 2021. Other major platforms include Instagram, Twitter, LinkedIn, Pinterest, and Snapchat, each with unique features and a user base.

The rapid expansion of social media has been fuelled by advancements in technology, particularly the proliferation of smartphones and mobile internet access. As a result, social media has become more accessible, allowing users to connect and engage with others anytime, anywhere.

Social media's emergence has profoundly impacted various aspects of our lives, from personal relationships to business practices. It has revolutionised how we communicate, access information, and share experiences, ultimately transforming how we interact with the world around us. As social media continues to evolve and grow, it will undoubtedly continue to shape our societies and businesses in new and exciting ways.

II. SOCIAL MEDIA IN GHANA

In recent years, Ghana has witnessed significant growth in social media usage, with the number of users reaching an impressive 8.8 million. This surge in social media adoption has changed how Ghanaians communicate and interact with one another and has created many opportunities for businesses and the broader economy.

A. The Rise of Social Media Users in Ghana

The number of social media users in Ghana has grown exponentially, reaching 8.8 million people as of 2021. This increase in adoption can be attributed to the rapid expansion of mobile phone usage and affordable internet access, which have made social media platforms more accessible to a larger population.

As a result, social media has become an integral part of daily life for many Ghanaians, who use these platforms to connect with friends and family, share experiences, and access information.

B. WhatsApp: The Most Widely Subscribed Social App in Ghana

Among the numerous social media platforms available, WhatsApp has emerged as the most widely subscribed app in Ghana. With its user-friendly interface, free messaging and calling features, and end-to-end encryption, WhatsApp has become the go-to app for Ghanaians to communicate with friends, family, and business contacts.

In addition to its popularity for personal use, WhatsApp has also been embraced by Ghanaian businesses as a powerful marketing and communication tool. Businesses leverage the app to connect with customers, share updates and promotions, and provide customer support, ultimately enhancing their reach and engagement.

The widespread use of social media in Ghana has profoundly impacted the country's social, cultural, and economic landscape. As more Ghanaians continue to embrace these platforms, it is expected that social media will continue to play a critical role in connecting people, fostering business growth, and shaping the country's future.

III. THE BENEFITS OF SOCIAL MEDIA

The remarkable growth of social media has brought many benefits for individuals and businesses alike. These platforms have transformed how we communicate and share information and have become essential personal and professional growth tools.

A. The Personal Benefits of Social Media

For individuals, social media offers countless advantages, such as:

1. Staying connected with friends and family: Social media platforms enable people to keep in touch with loved ones nearby, bridging distances and fostering a sense of closeness.

2. Networking for job prospects: Professional networking sites such as LinkedIn have become indispensable tools for job seekers and employers, helping connect talent with opportunities and build professional relationships.

3. Self-expression and creativity: Social media platforms allow individuals to express their thoughts, ideas, and creative endeavours, allowing users to share their passions and interests with a global audience.

B. The Business Benefits of Social Media

Businesses have also reaped the rewards of social media usage, utilising these platforms for a range of functions, including:

1. Locating and interacting with customers: Businesses can harness the power of social media to connect with their target audience, engaging with existing customers and attracting new ones through targeted campaigns and content.

2. Promoting products and services: Social media offers a cost-effective and efficient way to promote products and services, allowing businesses to reach a broad audience and generate buzz around their brand.

3. Tracking consumer trends: Social media platforms provide businesses with invaluable insights into consumer preferences, enabling them to stay ahead of the competition and tailor their offerings to meet evolving customer needs.

4. Providing customer support: Businesses can leverage social media to offer swift and efficient customer service, addressing queries, concerns, and feedback in real-time and improving overall customer satisfaction.

C. The Blending of Social Interactions on E-Commerce Sites and Client Communication

The advent of social media has also led to a convergence between e-commerce and social interactions. Online retailers increasingly incorporate social media features into their websites, allowing customers to share product recommendations, reviews, and experiences with their networks.

This integration of social media and e-commerce not only enhances the shopping experience for customers but also helps businesses to foster a sense of community and trust, ultimately driving sales and fostering brand loyalty.

Social media has emerged as a powerful tool for personal and professional growth, offering many benefits for individuals and businesses. As these platforms continue to evolve and expand, their influence on how we connect, communicate, and conduct business is expected to grow even further.

IV. THE HIDDEN RISKS AND DARK SIDE OF SOCIAL MEDIA

While social media undoubtedly benefits individuals and businesses, it also harbours a darker side that cannot be ignored. When misused or overused, these platforms can lead to adverse consequences, both for users and society.

A. The Impact on Mental Health and Well-being

Increased time spent on social media can contribute to a range of mental health issues, including:

1. Anxiety: Constantly comparing oneself to others online can exacerbate feelings of inadequacy and anxiety, leading to a negative self-image.

2. Lack of sleep: Excessive use of social media, particularly before bedtime, can disrupt sleep patterns, leading to poor sleep quality and insomnia.

4. Depression: Overusing social media platforms can contribute to feelings of isolation and loneliness, increasing the risk of depression.

B. The Perils of Online Behaviour

Social media platforms can also be a breeding ground for harmful behaviours and practices, such as:

1. Trolling: Malicious users, or 'trolls', often target others online, posting inflammatory and offensive comments to provoke a response.

2. Privacy breaches: Sharing personal information on social media platforms can put users at risk of privacy breaches, leading to identity theft and other cybercrime.

3. Fake news: The rapid dissemination of false information on social media platforms can have significant consequences, influencing public opinion.

4. Cyberbullying: The anonymity provided by social media can encourage users to engage in harmful behaviour, such as cyberbullying, causing emotional distress and even leading to tragic consequences.

C. Baccarella et al.'s (2018) Honeycomb Framework

In their 2018 study, Baccarella et al. introduced the honeycomb framework to explore the dark side of social media. This framework consists of seven building blocks, each with its potential dark sides or risks:

1. Identity: While social media allows users to create and maintain an online persona, it can also contribute to creating fake profiles and catfishing.

2. Conversations: While online discussions can foster connections, they can also enable trolling and cyberbullying.

3. Sharing: The ease of sharing content online can lead to the rapid spread of fake news and misinformation.

4. Presence: The ability to track users' online activity can result in privacy concerns and stalking incidents.

5.Relationships: Social media facilitates relationship-building but can contribute to superficial connections and diminished face-to-face interactions.

6.Reputation: Online reviews and feedback can help businesses improve, but they can also be manipulated or falsified, leading to an inaccurate portrayal of a brand's reputation.

7.Groups: Online communities can provide support and connection but also foster echo chambers and radicalisation.

While social media offers many advantages, it is crucial to remain aware of its hidden risks and potential dark side. By using these platforms responsibly and educating users about potential dangers, we can mitigate the negative impacts and harness the full potential of social media for the betterment of individuals and society.

V. REAL-WORLD EXAMPLES OF SOCIAL MEDIA'S DARK SIDE

The dark side of social media is not merely a theoretical concept but manifests in real-world incidents with far-reaching implications. Here are a few examples that demonstrate the potential dangers of social media platforms.

A. Reddit: Threats, Bullying, and "Internet Witch Hunts"

1.Reddit, a popular online community platform, has often faced criticism for hosting controversial content and enabling aggressive behaviour. The site has become notorious for "internet witch hunts", where users band together to expose and vilify individuals for perceived wrongdoings, often without verified information. This can lead to harassment, public shaming, and, in some cases, irreversible damage to the targeted person's reputation and well-being.

2.The platform has also seen incidents of threats and bullying, with users posting harmful content and engaging in targeted harassment. Reddit has implemented policies to address these issues, but the sheer volume of user-generated content can challenge effective moderation.

B. Sharing Incorrect Content and the Risk to Reputation

1. Incorrect information can spread rapidly on social media, with potentially dire consequences. In 2013, a false tweet about an explosion at the White House caused a temporary stock market crash, wiping billions of dollars in market value within minutes.

2. Businesses can also suffer reputational damage when incorrect content circulates on social media. For example, in 2017, United Airlines faced a public relations crisis when a video of a passenger being forcibly removed from an overbooked flight went viral. The incident sparked widespread outrage and led to a significant drop in the company's stock value.

C. Relationship-Related Risks: Online Harassment, Stalking, and Cyberbullying

1. Social media platforms can facilitate the development of relationships but can also become breeding grounds for harmful behaviours such as online harassment, stalking, and cyberbullying.

2.The case of Amanda Todd, a Canadian teenager who took her own life after being tormented by cyber bullies, highlights the devastating impact that online harassment can have on an individual's mental health.

3. Social media stalking is another serious issue, with perpetrators using platforms to monitor, intimidate, and harass their targets. In a high-profile case in the UK, a stalker used social media to torment his victim for years, leading to her suffering from anxiety, depression, and post-traumatic stress disorder.

These real-world examples underscore the importance of understanding and addressing the dark side of social media. By raising awareness of these risks, promoting responsible online behaviour, and implementing effective platform moderation, we can work towards creating a safer and more positive online environment for all.

VI. ROUNDING UP

The Internet of Things and social media has undoubtedly revolutionised how we communicate, connect, and engage with the world around us. With an astounding 4.7 billion users across more than 200 social media sites globally, it is evident that these platforms have become an integral part of our daily lives. Users spend nearly three hours daily browsing, sharing, and interacting on social media.

While the benefits of social media are undeniable, offering opportunities for individuals and businesses alike to network, share ideas, and stay informed, it is crucial to remain aware of the hidden risks and potential hazards associated with these platforms. As explored throughout this article, social media can have a dark side, manifesting in privacy breaches, cyberbullying, and the spreading of misinformation.

As users, we must educate ourselves about the potential dangers of social media and engage in responsible online behaviour. This includes being mindful of the content we share, our interactions, and our time on these platforms. By doing so, we can work towards creating a more positive, inclusive, and safe online environment for all.

In addition, governments, regulators, and social media companies need to work together to establish and enforce policies that mitigate risks and promote user safety.

This may involve investing in more effective moderation tools, implementing stricter privacy settings, and promoting digital literacy programs that empower users to navigate the online world safely and responsibly.

In conclusion, social media has indelibly transformed the landscape of communication and information sharing. By striking a balance between its advantages and addressing its inherent risks, we can harness the full potential of these platforms while minimising the negative consequences of their misuse.

I hope you found the article enjoyable.

I always appreciate the feedback. If you have any topics you'd like me to cover or share my thoughts on, don't hesitate to suggest them. You can schedule a time via my Calendly at calendly.com/maxwellampong or connect with me through various channels on my Linktree: https://linktr.ee/themax.

Wishing you a fantastic week!

References

Kemp, S. (2022). Digital 2022: Global Overview Report. Datareportal. Retrieved from https://datareportal.com/reports/digital-2022-global-overview-report

Statista. (2022). Number of social media users worldwide from 2010 to 2021. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Baccarella, C. V., Wagner, T. F., Kietzmann, J. H., & McCarthy, I. P. (2018). Social media? It's serious! Understanding the dark side of social media. European Management Journal, 36(4), 431-438.

Pew Research Center. (2021). Social Media Use in 2021. Retrieved from https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/

O'Keeffe, G. S., Clarke-Pearson, K., & Council on Communications and Media. (2011). The impact of social media on children, adolescents, and families. Paediatrics, 127(4), 800-804.

Kumar, S., Tiwari, P., & Zymbler, M. (2019). Internet of Things is a revolutionary approach for future technology enhancement: a review. Journal of Big data, 6(1), 1-21.

Bartleby Research. (2022). The internet is the greatest invention of the 20th century. Retrieved from https://www.bartleby.com/essay/The-Internet-Is-The-Greatest-Invention-Of-PKE6GYEJFLL5#:~:text=Open%20Document-,The%20Internet%20is

Statista Research Department. (2022). The Statistics Portal. Retrieved from https://www.statista.com/aboutus/our-research-commitment

Pfeffer, J., Zorbach, T., & Carley, K. M. (2014). Understanding online firestorms: Negative word-of-mouth dynamics in social media networks. Journal of marketing communications, 20(1-2), 117-128.

Buckels, E. E., Trapnell, P. D., & Paulhus, D. L. (2014). Trolls just want to have fun. Personality and Individual Differences, 67, 97-102.

Hardaker, C. (2010). Trolling in asynchronous computer-mediated communication: From user discussions to academic definitions.

Pai, P., & Arnott, D. C. (2013). User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach. Computers in Human Behavior, 29(3), 1039-1053.

Dentzel Z. (2017, 12). How the internet has changed everyday life. Retrieved from https://www.bbvaopenmind.com/en/articles/internet-changed-everyday-life/

Santora, J. (2022, June 20). 133+ social media sites you need to know in 2022. Retrieved from https://influencermarketinghub.com/social-media-sites/

Walsh S. (2022, August 12). The top 10 social media sites & platforms 2022. Retrieved from https://www.searchenginejournal.com/social-media/biggest-social-media-sites/#close

Pew Research Center. (2022, October 7). Social media fact sheet. Retrieved from https://www.pewresearch.org/internet/fact-sheet/social-media/

Sasu D. D. (2022, November). Social media in Ghana - statistics & facts. Retrieved from https://www.statista.com/topics/9778/social-media-in-ghana/#topicHeader__wrapper

Columnist: Maxwell Investments Group

Companies are investing in employees' personal brands and using influencers to amplify their reach.

Title:

Content: Top 10 Trends On Personal Branding That Professionals Need To Follow

Personal branding is the buzzword

Personal branding has become the most important thing for everyone irrespective of their profession or industry. Personal branding is fluid, so people should not stay stagnant in the ever-changing world. There are millions of posts on social media on personal branding, and it’s important to keep up with the latest trends in this evolving landscape. Here are the 10 latest trends in personal branding that every professional should know.

1. Using Personal Ads

Traditionally, digital ads are used by companies and businesses to promote their products or services. However, with more personalization tools on the table, people can use ads to their advantage for personal branding as well. Common platforms for advertising include Facebook, LinkedIn, Google, and Instagram. People who are expanding their brand can use the same strategy as businesses and even create calls to action, catchphrases, logos, and more to get more engagement.

2. Prioritizing Videos

Videos have become the primary communication medium in the past couple of years. Various video-related topics regularly trend on all the top social media platforms. Several platforms suggested that 2022 was the year of video and it is set to continue into the next two years as well. Further, with the help of AI content generators, people can easily create engaging scripts for their video content. It is not important to invest in specialized tools to create richer more compelling videos.

3. Organisations investing in employees’ brands

Today, the most progressive organizations are not only allowing their employees to use social media at work, but they are also encouraging it. Several companies are even investing in employees who are doing well to create a personal brand. This in turn helps the company to build a strong image with the top professionals in the industry working for them. These "industry standard professionals" help uplift the organization’s brand as well as create an aspirational image of the company for new talent.

4. Making a Personal Website

With progressing technology, building websites has become easier for everyone. Now, people even with minimal or no knowledge of coding can create stunning websites using professional tools online. A website assures professionalism and legitimacy and serves as a personal arena or landing page for potential clients or visitors seeking more information. Websites can feature a personal blog/vlog coupled with an individual’s brand story, resume, achievements, and portfolio. However, the main aim of a website is to build a long-lasting online presence, where people can engage with their audience.

5. Maintaining Authenticity and Transparency

To build a strong personal brand, people need to be true to who they are. They need to showcase how and why they stand out and be relevant to their audience. Personal brands with real stories, meaning/messages help them connect with their audiences. Further, they create an image of a passionate, honest, and consistent individual. Further, transparency is a big part of being authentic. Gaining the trust of followers can be done by sharing the ‘not so rosy’ side of the brand.

6. Rise of new social platforms

In the current social media landscape, the holy trinity of Facebook, Instagram, and YouTube is not at all the primary focus of brands. New social platforms like Discord, Threads, Clubhouse, Twitch, and more are gaining momentum, opening new avenues for people to build their plans and reach a wider audience. With different platforms, people can reach niche communities and talk about specific topics. However, it may not be wise to abandon the established platforms completely to invest in the new ones.

7. Prioritizing entertainment

The golden rule to branding is to create a balance between valuable information, entertainment and inspiration. There are various formulas and proportions of the three recommended to people for creating engaging content. Especially on platforms like TikTok or formats like Instagram reels, people need to provide entertainment value to captivate their audience. While all the dancing and completing challenges may seem too silly, creating fun comic situations, skits and more can help people share experiences with their target audience through short videos.

8. Being Relatable

Social media platforms often favor stories over generic content. The perfectly polished image of people with no real story or struggle is no longer valued by the audience. People rather look for inspirational content that gives problem-solving ideas in real life with the support of the community. Thus opening up about the challenges and providing solutions based on first-hand experience can enhance authenticity and relatability among the audience. This also helps to generate word of mouth and invite collaborations.

9. Becoming a Thought Leader

People on social media often turn to personal brands who have the know-how or expertise to solve or advise on specific issues. To get their information or solutions, people look for sources that they can trust. Thus, personal brands that share content and develop opinions in their specific area of expertise become popular and credible sources. Thus researching their area of expertise, using keywords around it, and staying up to date with the industry trends can help people become thought leaders in the online space.

10. Employing Influencers

While the top brands work closely with influencers in different categories to promote their products, they can also be used by people to bolster their brand image. Influencers act as indirect advertisers who can help people tap into their vast network of audiences for their benefit. Influencers can be used by professionals to amplify their brand and reach more people. Influencers can also repackage and share content on their platforms further multiplying the reach of their clients.

Share this article:  Top 10 Trends On Personal Branding That Professionals Need To Follow

The MLM industry surged in popularity during the pandemic, but has since declined.

Title:

Content: People 's Daily Online > > Economy and Technology
The platform economy enters a new stage of good law and good governance supervision
Shin Jia-ping Zhang Fei Ran
September 18, 2021 08: 43 | Source: People's Daily Online
Small number
"The signal of strong regulation is constantly clear and firm," said the statement.
"It is necessary to highlight the granularity of supervision and strengthen the classification of supervision."
"The more forward-looking and reserve research is done, the more efficient the decision-making of the regulatory authorities will be and the better the quality of decision-making will be."
A few days ago, in the meeting room of the People's Network of No. 2 Jintai West Road, Beijing, a seminar on the construction of e-commerce business environment and compliance management of platform enterprises was warm.
Representatives from the State Development and Reform Commission, the Ministry of Commerce, the General Administration of Market Supervision and other departments, industry experts and more than 20 enterprises gathered here to talk about the new trend, new characteristics and new results of the development of China's e-commerce field in the past three years.
With the development of digital technology and the continuous improvement of people's living standards, China's e-commerce market has grown stronger and stronger, especially since the outbreak of the epidemic, the platform economy with e-commerce as the main force has spawned a huge new momentum of economic development.
According to the China Internet Information Center, the transaction volume of China's mobile e-commerce market is expected to exceed 8 trillion yuan in 2020, an increase of 19.7% over 2019.
At the same time, with the intensification of competition of platform enterprises, business tentacles continue to expand, user data is highly concentrated, the platform "two choices", "big data kill", labor security absence, capital disorderly expansion and other chaos have occurred from time to time, seriously infringe on the legitimate rights and interests of consumers and social public interests, and bring serious obstacles to the sustainable and healthy development of China's digital economy.
At the seminar, the participants revealed that as the platform economy moves from "barbaric growth" to "fierce competition", the construction of laws and regulations and regulatory governance will also "keep pace" and enter a new stage of more standardized, scientific and efficient rule of law.
Representatives of participating enterprises said that only by operating in accordance with the law and strengthening self-discipline and self-management, platform enterprises can embark on a sustainable path of high-quality development.
Adhere to Norms for Development
The rule of law is consistent.
Since the 18th Party Congress, the Party Central Committee with Comrade Xi Jinping as the core has made a series of major decisions and arrangements around anti-monopoly and anti-unfair competition, improving the fair competition system, reforming the market supervision system, strengthening anti-monopoly supervision, promoting the construction of a high standard market system, and promoting the formation of a unified, open and orderly market system.
In recent years, China's platform economy has developed rapidly, and its position and role in the overall economic and social development have become increasingly prominent.
The overall situation of platform economic development is good, the role is positive, but also there are some outstanding problems, some platform enterprise development is not standardized, there are risks, platform economic development is insufficient, there are shortcomings, the regulatory system is not adapted to the problem is also more prominent.
At present, China has initially established a set of laws and regulations in the field of e-commerce - the "Electronic Commerce Law" has been implemented from January 1, 2019, the "Internet Transaction Supervision and Administration Measures" has been implemented since May 1, 2021, and the "Data Security Law" has been implemented since September 1, 2021.
The Personal Information Protection Act will come into force on November 1, 2021.
On August 31, the State Administration of Market Regulation issued the Decision on Revising the Electronic Commerce Law of the People 's Republic of China (Draft for Solicitation of Comments), which proposes to amend Articles 43 and 84 of the Act, aiming to strengthen the protection of intellectual property rights, standardize the platform economic order, and promote the sustainable and healthy development of e-commerce.
From the introduction of legislation to supporting rules to the amendment of the bill, it can be clearly seen that the supervision of the platform economy has always been based on the rule of law, and has been steadily promoted on the road of promoting fairness by the rule of law and promoting development by supervision.
Participants believed that the "Electronic Commerce Law" at the beginning of the legislation to "promote development" as an important purpose of the legislation, this initial intention is still applicable at the current stage, and has always run through the same.
The supervision of platform enterprises should adhere to the principle of both development and standardization, gradually standardize in the development process, and continue to develop in the standardization process; continue to take active and effective policies and measures to support and encourage the development of e-commerce, so that it can become a new driving force and new momentum for high-quality development.
Integrated Development and Security
Regulatory thinking is becoming clearer.
At present, cross-border expansion, high concentration of data, the emergence of new models and new formats, and technological innovation and abuse have become prominent features in the process of rapid development of the platform economy.
Data security risks, labor protection is not in place, big data is ripe, and even the disorderly expansion of capital has triggered many discussions.
In the face of new trends and new features in the industry, guests from relevant departments revealed their thoughts and suggestions on regulation in the open discussion.
One is to balance development and security.
At present, China's e-commerce development still has unstandardized development, uneven regional development, rural e-commerce software and hardware foundation to be improved, international competitiveness is not strong and other shortcomings.
How to coordinate the development and security of the platform economy, how to balance the encouragement of innovation with scientific supervision, and how to enhance the systematic, integrated and coordinated work of promoting norms are all important issues of supervision.
It is revealed that on the one hand, the relevant departments will strengthen the top-level design, promote the introduction of the "14th Five-Year" e-commerce development plan, bigger, stronger, better e-commerce industry, and better empower the economic and social digital transformation; on the other hand, will also improve the regulatory system and industry standards adapted to the development of e-commerce, strengthen the construction of e-commerce integrity system, promote a pluralistic and common governance pattern, and strive to create a fair market environment.
The second is to pay more attention to regulatory coordination.
At present, the supervision of platform enterprises involves many laws such as the Anti-Monopoly Law, the Electronic Commerce Law, the Data Security Law, and the Personal Information Protection Law, and the regulatory authorities not only have laws to follow, but also pay more attention to the comprehensive application and close connection of multiple laws.
The market supervision department has also cleaned up and revised the relevant regulations, and according to the Electronic Commerce Law, the regulations such as the "Measures for the Punishment of Acts Affecting the Rights and Interests of Consumers" and the "Interim Measures for the Return of Goods without Reason on the Internet for Seven Days" have been amended accordingly to ensure the coordination of the regulatory system.
In terms of the protection of consumer rights and interests, the supporting regulations are issue-oriented, summarizing, integrating and refining the content of the e-commerce law, the anti-unfair competition law, the consumer rights protection law, the advertising law, the network security law and other laws on consumers' right to know, independent choice, fair trade, privacy, personal information protection, etc., and require all kinds of network operators to fulfill their obligations to protect consumers' rights and interests.
At the same time, the effective coordination between the various departments has begun to show.
For example, the Interdepartmental Joint Meeting on Internet Market Supervision, led by the General Administration of Market Supervision and attended by 14 departments, will further strengthen coordination, guidance and supervision of Internet market supervision, and coordinate to solve major problems in Internet market supervision.
The third is to pay more attention to prospective research.
With the continuous innovation of the online economic business model, the deep involvement of professional technology, the cross-integration of network business behavior and traditional business behavior, and the intertwining of legal relations, making some issues more complicated and hidden.
Algorithm collusion, big data kill and other problems have such characteristics.
How to accurately apply existing laws and regulations, fill legal gaps in time, and improve regulatory rules is an important topic and task for the regulatory authorities.
Many guests said that in the next step, the relevant departments will continue to pay attention to the development of new formats, strengthen forward-looking and reserve theory and practice research on the rule of law, and predict the possible policy and regulatory risks around the new situation, new issues, hot spots and difficult issues of the e-commerce industry development and regulatory practice.
In addition, participants suggested that on the basis of continuous improvement of laws and regulations, regulatory authorities should also accelerate the construction of institutional mechanisms for data supervision, classification supervision, credit supervision, algorithmic supervision, and multi-subject supervision.
Focus on science and effectiveness
The regulatory path becomes clearer.
At the seminar, the participants said that in the face of new trends and new characteristics in the industry, the relevant departments, on the basis of previous practical experience, actively create an innovative governance model, combining "sparse" and "block", and the regulatory toolbox is becoming richer and more efficient.
First, clarify the liability obligations of platform operators and form a regulatory closed loop.
Participants believed that the platform is the infrastructure of the Internet era, has the power to allocate resources in the market, and has the dual characteristics of enterprises and the market, so the role of the platform should not be underestimated, and the responsibility of the platform should not be ignored.
We should actively explore a new model of comprehensive governance, use multiple laws to comprehensively enforce the law, and form a closed loop from administrative guidance to self-investigation and self-correction of enterprises in the law enforcement effect, and strive to "follow the law" and "follow the orders", and implement the requirements of compliance operations in a down-to-earth manner.
Second, the supporting regulations continue to improve.
The Measures for the Supervision and Administration of Internet Trading, which came into effect on May 1 this year, are among the supporting regulations issued by the State Administration of Market Supervision to better implement the Electronic Commerce Law.
This approach provides for the standardized management of new formats with a high degree of social concern, especially the identification standards for sporadic small transactions, platform responsibilities, and consumer rights and interests protection.
According to the participants, the market supervision department is gradually improving the platform supervision system.
This includes studying and promoting the classification of Internet platforms to provide a basis for realizing dynamic and accurate supervision.
Further clarify the legal and social responsibilities of the platform, and form a unified, systematic, operable and easy-to-implement platform main responsibility content.
Research platform compliance management, information disclosure, data docking and other systems, and promote normalization of the whole chain of supervision.
The third is to strengthen the technical power of the regulatory authorities.
Access, algorithm and pricing are the core rules of platform economy and have strong public policy attributes.
"At present, the systematic and important algorithms are still in the regulatory gap due to the capacity constraints, and it is necessary to strengthen the supervision team, strengthen technical capacity building, and set general rules for important algorithms to sink the object of supervision from the platform to the algorithm."
According to the guests at the meeting, all departments are actively promoting the use of information technology to empower supervision, in order to adapt to the rapid development of the platform economy, to deal with the emerging new problems and new challenges.
At the same time, the use of digital means to integrate regulatory resources, establish a high-quality, professional, reliable and assured professional technology "national team", to achieve a better law and good governance to promote the healthy and sustainable development of the platform's economic norms.
(Edited by: Zhao Zhuqing, Zhang Feiran)
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Government regulations distinguish legitimate MLM companies from fraudulent ones.

Some MLM companies, like Jenny Craig, have closed or switched to a direct sales model without recruitment, while others like Tupperware have shifted their sales strategies.

Title:

Content: Weight loss company Jenny Craig goes under in Australia after US collapse

Eli GreenNCA NewsWire

Iconic weight loss company Jenny Craig will cease to exist in Australia after its administrators failed to find a buyer.

Voluntary administrators Vaughan Strawbridge, Kate Warwick and Joseph Hansell of FTI Consulting have recommended the company be placed into liquidation.

Administrators had tried to sell the business with the “intent of preserving as many jobs as possible and limiting the losses for creditors”, a statement from FTI read.

Despite a bidding and sales process resulting in 15 interested parties and four non-binding indicative offers, no buyers for the business were able to be secured.

“Despite best efforts, the Administrators were unable to find a buyer for the physical stores and employees of the Australian and New Zealand business,” the statement read.

“The Administrators have today advised all of the employees in Australia New Zealand that a sale of the business, with the stores continuing to trade and staff continuing their employment, hasn’t been achievable.”

Trading will cease immediately and employees will be made redundant, something the administrators described as “an unfortunate outcome”.

It is expected that creditors will not be repaid after the company is placed into liquidation, but employees will receive their entitlements either through assets sold or the government’s Fair Entitlements Guarantee.

In May, Jenny Craig’s US and Canadian branches were closed as the company filed for bankruptcy.

The online services the business provides will be sold to Eucalyptus, a healthcare technology company, which will continue to offer online weight loss solutions to customers.

Eucalyptus is currently advertising at least 48 job openings on its website including health coaches, mental health nurses, nutritionists and general practitioners for weight consults.

The company describes itself as a “diverse group of software engineers, creatives and operations experts who “who care deeply about patient experience, and simplifying the scary and complex world of healthcare”.

Featured prominently on Eucalyptus’ website is that it is “one of Australia’s fastest-growing start-ups”.

More to come.

Originally published as Weight loss company Jenny Craig goes under in Australia after US collapse

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Matilda Jane Clothing Company is closing due to financial difficulties, affecting hundreds of people nationwide.

Title:

Content: Trunk keeper: Matilda Jane is closing

Published: Dec. 8, 2022 at 5:07 PM EST|Updated: 39 minutes ago

FORT WAYNE, Ind. (WPTA) - The Matilda Jane Clothing Company opened in Fort Wayne in 2005.

According to the company’s mission statement on its website, it opened with one goal in mind, to bring happiness into the lives of their customers.

Yesterday morning via email, sellers, known as trunk keepers were told some unhappy news.

The email said that as of 5pm Wednesday, the company would be terminating relationships with trunk keepers and winding down business.

Trunk keepers across the country took to social media to share the news. Many saying they were heartbroken and devastated.

Kait Galto from Illinois has been a trunk keeper since 2012. She says her job has helped her grow friendships, and has helped her family during difficult times.

Galto explained, “Within the first couple seasons, my husband actually had a period in his life where he was laid off and I was able to help float us during that short time while he was in between companies.”

In the email to trunk keepers, Matilda Jane’s CEO said the company has been experiencing financial difficulties and leaders had been negotiating a sale of substantially all of its assests to preserve jobs and the business, but that sale fell through.

The email also said owners of Matilda Jane will try to sell remaining assets.

The email didn’t say how many people the closure would impact or what their sellers should do.

21Alive reached out to Matilda Jane via phone and email. We also stopped by the Fort Wayne Warehouse and called the Fort Myers, Florida Chamber of Commerce tyring to reach their headquarters. We were unsuccessful in reaching company representatives.

So for now, several trunk keepers are left wondering what they’re going to do next.

“It’s not only are you missing an income, but you’re missing that monthly, weekly, daily connection with all of these people that you’ve gotten to experience for so many years. It’s just like an emptiness,” Galto said.

The MLM industry's success or failure depends on regulatory changes, market trends, and company strategies.

Title:

Content: Optavia – Limited Network Marketing Visibility Leads To Decline?

By Team Business For Home

Optavia-Medifast, a Billion Dollar network marketing company, reportedly generated $1,600 million in revenue for 2022. The company has strong financials with a healthy cash position and no debt, but its sales have plummeted. Their Q2 report showed that the company revenue was down 34.7% to $296 million. For more specific details on this report, you can refer to the article here.

According to the OPTAVIA website:

“Optavia offers four components to support you as you begin your journey toward Lifelong Transformation, One Healthy Habit at a Time. Your independent OPTAVIA Coach guides and supports you throughout your journey to optimal health & wellbeing.”

If any network Marketing company has a strong decline it is very hard to turn the decline around. We have observed strong lack of independent distributor recognition.

Optavia – Medifast in Facts and Figures

Facts and figures as of the day of publication of this article:

  • Business for Home rating: A+
  • Current Business for Home Momentum Rank: 70 out of the 900+ world-wide network marketing companies in the BFH database.
  • Similarweb Rank: 61,126 globally, which ranks it 31 out of the 900+ world-wide network marketing companies in the BFH database.
  • Optavia – Medifast has 0 reviews on Business for Home, which ranks it at position 377 out of the 900+ world-wide network marketing companies in the BFH database.
  • Number of Recommended Distributors: 0
  • Business for Home Pageviews: 18,555
  • CEO of Optavia – Medifast: Daniel R. Chard
  • Company location: United States

Data provide by the proprietary Business for Home Intelligence Engine

(article continues below)

Why Optavia is downgraded to a Business for Home A-grade

There are various reasons contributing to a lower rank, such as incomplete information, sparse press releases, lack of transparency, lack of presence of top earners and top leaders, and distributor and social media influencers visibility.

Incomplete Information

Business for Home relies on comprehensive, factual, and substantiated information to accurately assess a company. However, the information shared by Optavia – Medifast appears to be either fragmented or unsubstantiated, adversely affecting its credibility for network marketing prospects.

Sparse Press Releases

Regular and informative press releases and success stories are vitally essential to keep the wider industry abreast of the sales force achievements and decisions. Missing out on this, Optavia – Medifast loses the chance to directly communicate its progresses with prospects.

Absence of Top Earners and Top Leaders visibility

Visible successful (top) earners are vital to any Network Marketing company. They serve not just as inspiration for prospects, but also proof of the company’s success. With a noticeable lack of top earners, Optavia – Medifast is missing out on a key aspect of its appeal.

Distributor Presence

The lack of strong presence in the industry by Optavia – Medifast’s distributors compared to Triple A grade companies adds to its challenges. A visible robust distribution network is vital to make the products more accessible and visible to consumers. Companies sharing consistently success stories are getting the eyeballs on their business opportunity.

How Optavia – Medifast could improve their visibility

Publishing success stories and company press release offer several advantages for Optavia. Here are some of the key advantages of publishing success stories and links to several high performing articles from different companies as examples of a shining marketing strategy anno 2023 :).

Inspiration Motivation, Credibility and Trust

Success stories serve as sources of inspiration and motivation for others. When people read about others who have overcome challenges and achieved their goals, they are often motivated to pursue their own aspirations. They can enhance your credibility and build trust with your audience. Real-life examples of achievements provide evidence that your strategies, products, or services are effective and can deliver results.

Social Proof and Differentiation:

Success stories provide social proof that your offerings have been valuable to others. Potential customers or clients are more likely to engage with your products or services if they see that others have benefited from them. In competitive markets, success stories can set you apart from competitors. Demonstrating your track record of achieving results can give you a unique selling point.

Overall, success stories and press releases have the power to inspire, educate, and foster connections. Whether in the business, personal development, or social spheres, sharing stories of achievement can bring about positive change and growth in Network Marketing.

Optavia – Medifast Conclusion

Based on the information provided by Business for Home, it seems that Optavia – Medifast has the potential to generate decent income for an independent distributor.

However, their limited Network Marketing transparency suggests caution when evaluating the company’s profitability for a Network Marketing Professional. The company seems to have a strategy like Network Marketing company Melaleuca:

“Do not talk about the Network Marketing opportunity, focus on the products.”

That seems not to work to well anymore.

The post Optavia – Limited Network Marketing Visibility Leads To Decline? appeared first on Direct Selling Facts, Figures and News.

Source:: https://www.businessforhome.org/2023/11/optavia-limited-network-marketing-visibility-leads-to-decline/

Title:

Content: From Bankruptcy to Bestselling Author and Award Winning Marketer: How Network Marketing Changed This Woman's Life Forever

For the last seven years, Toni Vans and her husband would fully commit to a network marketing startup called MONAT and now enjoy a consistent multiple seven-figure annual passive income

By
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Probably one of the most misunderstood phrases in the English language - network marketing. While many have dabbled in it or at least been pitched this idea by one of their college buddies or a relative that only comes on holidays, network marketing remains as a mysterious industry that most don’t understand. While the potential to create wealth and freedom through network marketing is very real, few people have the ability or know-how to find lasting success in this industry. Toni Vans is one of those people. For the last eight years, Toni Vans has created a multi-million dollar income for herself, written three best selling books and helped over 500,000 people to achieve financial freedom through the power of network marketing.

Eight years ago, Toni Vans made a decision that would ultimately change her life. “We were in the process of losing everything. We had maxed out our credit cards and filed for bankruptcy a few years prior. That’s when she made a decision to follow up on a new opportunity. “One of our lawn care clients had been pressing me to listen to an opportunity about a network marketing company.” I had been burned by bad business and greedy owners in the industry before, but she was one of our best clients - so I decided to give her a chance and that was over 20 years ago. What started out as merely being polite turned into falling in love with the industry. For the last seven years, Toni and her husband would fully commit to a network marketing startup called MONAT and now enjoy a consistent multiple seven figure annual passive income. While this would be more than enough to sell the power of network marketing, Toni is more proud of another accomplishment. “More important than the money and the accolades, I really enjoy the ability to change other people’s lives.” Whether she is on a stage, her backyard oasis, or her social media, Toni Vans shares her formula for finding success as a network marketer.

The first key to finding success as a network marketer is to grow your market. “Network marketing is one hundred percent about who you know.” Often, she runs into students or people that are struggling to build their network marketing business and that is the problem. They aren’t growing their contact list. She attributes this to the difficult nature of the industry. “I believe network marketing is one of the hardest industries. You have to have thick skin… and really understand people.” In some industries, you are able to get away with not really building a connection or getting to understand your clients and peers. Not the case with network marketing. The moment you stop growing your contact list is the moment you start losing your business. That’s why it is important to run events. Whether you are hosting a live conference at a local hotel or restaurant or meeting people online - you have to make it a consistent part of your business to grow your contact list.

The second key to finding success is the ability to follow-up. As you probably know, most people are not ready to jump on an opportunity or especially to spend money on a new product. This can be attributed to many different factors: lack of trust, non-interest, lack of funds, or simple forgetfulness. This is why it is important to follow-up with your potential customers and partners. “Most people do not buy into something until they have been exposed to it at least seven times… but a study shows that most people give up after three “no’s.” A trick to following up with customers that Toni Vans shares is to use audio and visual. “Email is dead. It doesn’t get the return you used to get. Ideally, you want to try to use audio or visual... If you have to send a message - send it via text.” This is where she believes that “thick skin” comes in handy. As a network marketer, you must be resilient. “You have to be used to getting a lot of no’s. That’s part of the game.” While many of us are wired to stop after hearing a no, she notes that the key is to keep going. Every no is one closer to a yes.

The final key to success is to be present. While this advice certainly can carry over to any aspect of your business - she particularly was addressing social media. While many are still slow to implement social media as a part of their marketing scheme or plan a strategy for using social media - she recognizes the power that building a social media presence has for a network marketer. While social media is a powerful tool, she does warn against being too salesy. “Never put up salesy ads. Your content should be 80% personal and 20% business.” The second key of social media is storytelling. “All of your posts need to be a story with a beginning, middle, end and a call to action.” Again, don’t be salesy. Keep your social media authentic and playful. While she believes that these keys will help you find success as a network marketer, she also doesn’t believe it’s for everyone. “It’s hard work and you have to find the right company. But if you do that, you can truly build the life of your dreams.”

Toni Vans is dedicated to helping as many individuals as she can to build financial freedom and stability. If you are interested in learning more about what she does, grabbing a copy of her book or simply reaching out to her to say hey, she encourages everyone to send a message on her Instagram. You can also learn more about her brand Effing Simple at her website.

Title:

Content: Russian Federation
Moscow
+ 21 °
Society27 July 2022 10: 40
Amway is leaving the Russian market.
Oriflame and Avon next?
The largest players in various fields continue to leave the domestic market.
Direct selling is no exception.
This opens wide horizons for domestic brands
Dmitry VASILIEV
Photo by Shutterstock
SNOW KOM
March 11, among the first who made a statement about the termination of work in Russia, was the American Herbalife.
62 sales centers stopped shipping their products.
Today, such news does not seem out of the ordinary – foreign companies continue to close.
Rumors that Amway (USA) is also about to join the ranks of “sinking ships ” went for four months and, finally, found confirmation.
At the end of June, the global board of directors announced the official decision: “We have reached a point where economic, technological, organizational and operational circumstances have made it impossible for us to continue our work. ”
Meanwhile, Amway is the number one direct selling company in the world and of course many companies follow it.
STORMITH!
It is known that two other foreign brand leaders – Avon (USA) and Oriflame (Sweden) – are also going through hard times today.
According to various sources, employees admit that they do not feel a sense of stability: “The decision to leave Russia is made by top management located abroad.
We are kept to the last in the dark, in limbo, ” admits an Avon employee, who wished to remain incognito in the framework of the publication. – Do my colleagues and I expect that the story of “Amway ” will repeat itself?
Yes, unfortunately, we are preparing for the worst. ”
According to the analysis of the sites, Avon and Oriflame products are in short supply, which may indirectly indicate problems with production.
And although neither Avon nor Oriflame made any official statements, their actions are in many ways reminiscent of Amway.
ALL YOUR OWN, MOTHERLY
As you know, a holy place is never empty.
The released niches are filled by domestic manufacturers: new Russian brands are actively developing, and already well-known market players are increasing their capacities.
The departure of foreign brands will definitely not cause a decline in the direct sales industry.
Moreover, business analysts indicate that Russian direct sales companies demonstrate high crisis resistance.
First of all, they will not be closed for political reasons.
Secondly, in the conditions of limited choice in the labor market, economic recession and rising prices, they offer people the opportunity to earn extra money, as well as the purchase of high-quality goods for personal use with a good discount.
Of course, the most affected are those who built a business in foreign companies and planned to transfer it to children.

Title:

Content: There were 636 press releases posted in the last 24 hours and 185,738 in the last 365 days.

Mannatech offers opportunities for everyone to earn income while improving health and wellness.

Entrepreneurs Thrive in Sharing Health Supplements With Reputable Publicly Traded Company

/EIN News/ -- Las Vegas, NV, Nov. 24, 2021 (GLOBE NEWSWIRE) -- Mannatech, the world leader in Glyconutrient technology, offers opportunities for everyone to earn income while improving health and wellness.

Entrepreneurs Thrive in Sharing Health Supplements With Reputable Publicly Traded Company

Low startup costs, work from anywhere, no inventory to purchase or store, and all products come with a no-risk 180-day Money Back Satisfaction Guarantee. These are just some of the opportunities Mannatech offers to help anyone start their business and earn extra income while promoting health supplements manufactured by an internationally recognized and trusted brand.

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With all these milestones and a solid track record, Mannatech is confident that its turn-key global business platform can empower anyone to monetize its influence and improve physical and financial well-being.

About Mannatech

Mannatech is a multinational publicly traded multi-level marketing firm that sells dietary supplements and personal care products. As a company, they have invested tens of millions of dollars into scientific research, secured more than 145 patents since their inception, currently hold 93 patents in major markets, and have validated their products through human clinical studies.

Their Global Scientific Advisory Board is composed of top-tier, independent scientists who guide their science-backed products.

Official Website: https://us.mannatech.com/

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tansocial.com

There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this PR should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation.

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Mannatech is a publicly traded, multinational multi-level marketing firm that sells dietary supplements and personal care products.

Entrepreneurs Thrive in Sharing Health Supplements With Reputable Publicly Traded Company

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Nu Skin’s Biggest Customer Base Is in China. Now It’s Accused of Spreading Covid.

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The Covid pandemic was good for the business of multilevel marketing firms like Nu Skin Enterprises, as furloughed workers tried to make ends meet by selling vitamins and skin creams from home. Salespeople swelled the bottom of Nu Skin’s marketing ranks, and its stock tripled in value from March 2020 to a June 2021 peak of $62, before sliding back to a recent $47.

Now Covid is a problem for the company in China, the nation where Nu Skin (ticker: NUS) gets its largest number of customers and more than 20% of its revenue. A...

Title:

Content: Free Speech "Marketing industry from the reporting system to the licensing system violates the principle of proportion
Fan Wenqing
Several legislators of the Legislative Yuan proposed to amend the reporting system used in Articles 6 and 7 of the current Multilevel Marketing Management Law to a licensing system.
In other words, under the provisions of the current law, the marketing industry shall report to the competent authority the basic information of the multi-level marketing business and the business establishment, the marketing system and the conditions for the participation of the distributors, the content of the contract of participation, the items of goods or services, prices and sources.
However, the amendment seeks to amend the above two provisions and change the above items to a permit system.
Several legislators of the Legislative Yuan proposed to amend the reporting system used in Articles 6 and 7 of the current Multilevel Marketing Management Law to a licensing system.
(Photo of this newspaper)
Changing from a reporting system to a licensing system is to increase the regulatory density of the marketing industry.
Maintaining market competition order is the task of the state, the state itself to a certain degree of control of the market.
However, if the regulatory density exceeds the nature of the market, the improper high-intensity regulation will be illegal or even unconstitutional because it violates the principle of proportionality.
First of all, the licensing system is before the start of the business of the marketing industry, the prior review whether to comply with the various requirements of the law, which is for the marketing industry to take the prior control measures.
However, Taiwan has adopted a reporting control method for the distribution industry for decades, and there are no major shortcomings.
Of course, there are inevitably a small number of illegal and improper operators in the distribution industry, but this should be mainly through the strengthening of the quality of the distribution management in Article 18 of the Act and other post-event supervision and management means to eliminate a small number of unscrupulous distributors who do not sell goods but illegally attract gold.
This kind of post-event supervision cannot be achieved by means of prior control measures.
Mandatory adoption of a prior authorization system would violate the "suitability principle".
The change from a reporting system to a licensing system is to increase the regulatory density of the marketing industry. However, if the regulatory density exceeds the nature of the market, the improper high-intensity control will be illegal and even unconstitutional due to the violation of the principle of proportion. (Photo: Internet)
Second, the administrative authorities shall control the rights of the people by the means that infringe the least on the people.
The permissions in the revised draft are actually the same as the original reporting.
The original reporting system has been in operation for many years, and the reporting system itself has not caused any drawbacks.
The management of the marketing industry under the reporting system is generally on track, and the number of government administrative investigations and judicial decisions is small.
From this, it can be seen that it is not necessary to amend the permit system to increase the density of control. If the people are unreasonably increased in the density of control, it will cause many troubles to the industry.
For example, there may be delays in business opportunities due to waiting for permission.
In addition, because the regulatory standards were raised to the same licensing system as the financial insurance industry or the eight major industries, in order to meet this high standard of review, the operating costs of marketing operators increased.
However, the distributors are generally cosmetics, health food and other general goods, not only do not specifically strengthen the reason for the control, especially strengthen the control will also make the marketing industry in a more disadvantaged competitive position than the general channel or e-commerce channel, thus harmful to the development of the marketing industry, or even survival.
The draft amendment is not to take the least invasive measures against the marketing industry, but to adopt control measures that are easy to kill the vitality of the marketing industry, contrary to the "principle of necessity".
Third, the regulatory measures adopted by public power acts must be commensurate with the regulatory objectives expected to be achieved. A closer examination of the draft amendments does not reveal the specific objectives to be achieved.
Thus, there is no review of the "narrow proportionality principle".
In retrospect, if you think that the reason for the revision of the law is "multi-level marketing has done a very transparent large company, but there are also many cases of being injured by unscrupulous operators", then the correct direction of the amendment should be to require the competent authority to strengthen the inspection and punishment of such unscrupulous operators, rather than dragging down the legitimate operators in the same direction, and destroying the efficiency and flexibility of the legitimate operators.
"When pouring the bath water, do not pour out the baby together." If you think that the number of families joining the association in the marketing industry is limited and does not conform to the principle of "return to the association", then the focus of the amendment should be on counseling or even compulsory membership of the association.
This has nothing to do with licensing.
In summary, the distribution industry from the reporting system amendment to the licensing system, in the principle of proportionality review, in line with article 23 of the Constitution and article 7 of the Administrative Procedure Law, the draft amendment has a major unconstitutional suspicion.
It is expected that the Legislative Council can carefully consider the business reality of the marketing industry, and the basic structure of our country's legal system, which is the blessing of the whole people.
(The author is a full-time associate professor of law at Soochow University, and a Juris Doctor from the University of Göttingen, Germany)
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