The Labubu phenomenon has gained worldwide popularity, especially among younger generations, on social media platforms like TikTok.

The brand's unique design and character have driven its success and virality on TikTok through authenticity and creativity.

Labubu's partnerships with influencers like Rihanna have likely boosted its credibility and popularity.

The brand's limited-edition products and exclusive experiences drive sales and increase popularity.

Labubu targets younger generations and art toy fans, partnering with POP MART for immersive experiences.

The collection toy market, including Labubu, is expected to exceed 150 billion yuan by 2025, driven by a 35% growth rate and the blind box trend.

The brand's popularity has boosted Pop Mart's global revenue, significantly increasing its founder's wealth.

Labubu's success is due to its unique design, effective marketing, and strategic partnerships with influencers and celebrities.

The brand's use of social media, particularly TikTok, has created a viral sensation with fans sharing unboxing experiences and showcasing their Labubu collections.

TikTok, with over 1 billion users, offers high engagement rates, making it ideal for brands like Labubu to boost their online presence.

The target audience likely appreciates cultural collaborations, limited-edition products, and exclusive experiences.

Labubu's success is partly due to its ability to create a sense of community among fans, particularly in Thailand.

The brand has a strong fan base and its products often sell out in under half an hour.

Pop Mart's revenue growth is driven by Labubu sales, with the company's overall income rising 35%-40% year-on-year.

Influencer endorsements positively impact Labubu's brand awareness and sales, with celebrity endorsements contributing to its popularity.

The Labubu phenomenon has gained worldwide popularity, especially among younger generations, on social media platforms like TikTok.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

which social platforms does Gen Z tend to prefer?

The brand's unique design and character have driven its success and virality on TikTok through authenticity and creativity.

Labubu's partnerships with influencers like Rihanna have likely boosted its credibility and popularity.

Title:

Content: Stories
Why does TikTok sell so well?
Stories
Elena Likhanova
Senior Editor RB.RU
Elena Likhanova
Influencers easily force subscribers to buy, sharing with them finds and favorite products.
Let ’ s see what makes them so convincing.
Why does TikTok sell so well?
TikTok is not the most obvious place to find a good cleaning agent.
However, the hashtag # cleantok, as well as # dogtok, # beautytok and others, are popular.
Consumers are increasingly turning to social media to learn more about products, and spending money following the recommendations of major influencers and microbloggers.
A striking example is the hashtag # booktok, where you can find reviews of books and recommendations.
The data shows that users promoting certain books using a hashtag actually increase their sales.
The popularity of # booktok has inspired specialized exhibitions in major international bookstores, changed the approach of cover designers and marketers to new editions, and this summer even pushed parent company TikTok to launch a new publishing house.
However, experts believe that the incentive to buy is not only an approval review.
The subtle psychological connection to the face on the screen and the underlying mechanisms of TikTok play an important role in convincing users to buy what they see in their feeds.
Confidence in the source
“Video platforms like TikTok and Instagram * have greatly changed the way we consumers make purchasing decisions, ” said Valeria Penttinen, assistant professor of marketing at Northern Illinois University.
Importantly, these platforms provide unprecedented access to products and services for users, allowing them to consume large amounts of content in very short periods of time.
There are several elements that attract users.
One of the main experts is called “trust in the source ”.
All relocation-related services and companies on one map
Most likely, people will be inclined to buy products from the screen if they perceive the author as competent and trustworthy.
If a product or service “matches ” the author, it seems sincere, explains Angelina Scheinbaum, associate professor of marketing at Wilbur O and Ann Powers College of Business at Clemson University in South Carolina, USA.
Kate Lindsay, a journalist covering Internet culture, gives this example: “When a woman like you says she ’ s a mom, she ’ s tired and helped by this cleaning agent … there ’ s a level of connection and trust and you say, ‘ You ’ re like me and it ’ s good for you, it ’ s good for me too. ’ ”
Trust in the author ’ s source increases dramatically when his recommendation is not paid.
“Organic influencers are much more authentic … their motivation is to talk about the product or service that has made their lives happier or more comfortable.
They genuinely want to share it with others, ” Sheinbaum says.
This authenticity is particularly effective in driving purchases in niche categories, as often content writers are deeply passionate and have specific expertise in a narrow area.
“With microinfluencers, the consumer feels like they ’ re buying from someone who ’ s using the product … it ’ s more of an emotional relationship, ” Scheinbaum says.
Generally, videos also gain more trust than still images or text.
Penttinen says the video creates a special “personal storytelling ” environment that attracts users: even small elements such as the ability to see the creator ’ s face, hands, or hear him speak make them feel more trusted.
Indeed, studies have shown that YouTube influencers supplement their reviews with personal information to look more like a close friend or family member — and the more the viewer thinks they “know ” a blogger, the more they trust him.
Scheinbaum adds that posts containing both actions and verbal cues — especially demos and conversions in TikTok videos that practically serve as 30-60-second microcommercials — can encourage “particularly effective persuasion. ”
Parasocial effect
One of the main elements that inspire buying is the emotional connection with bloggers.
This phenomenon, called parasocial relationships, causes members of the audience to believe that they have a close connection or even friendship with a person, when in fact it is a one-way relationship – often the content creator may not even be aware of the person ’ s existence.
Such non-reciprocal relationships often show up on social media, especially with influencers and celebrities, and occur more often as more users become familiar with their content.
“Parasocial relationships are so strong that they encourage people to buy, ” Scheinbaum says, referring to both influencers promoting sponsored products and organic bloggers talking about favorite personal things.
Penttinen explains that as consumers begin to learn the creator ’ s preferences and values and watch him disclose personal information, they begin to treat his recommendations the same way they would treat their own real-life friends.
In addition, parasocial relationships often encourage users to make repeat purchases, especially on TikTok; the platform ’ s algorithm often downloads users ’ content from the same accounts, and repeated interaction with it can contribute to one-way relationships.
She adds that parasocial relationships at TikTok can also cause fear of missing out on something that stimulates purchasing behavior: “As falling in love with these people grows, there is an increased fear of not benefiting from these relationships or showing your loyalty to those relationships. ”
Perfect packaging
The pitch is also important.
The very form of content in TikTok is product-oriented, which adds to its appeal.
“TikTok can make shopping a bit like a game, because everything is served as part of the aesthetic, ” Lindsay says.
This may cause the user to want to become a part of the trend or to participate in the discussion, including trying the product.
Read on topic:
How to work with bloggers in Kazakhstan?
These influencers are fully AI-generated — and their posts collect thousands of reactions
She adds that certain genres of content on TikTok can be very persuasive: for example, the headings “things you didn ’ t know you needed them ” or“ things that saved my … ”.
The short and trusting video format in TikTok makes recommendations more natural, pushing users to trust the authors.
Unlike ideal Instagram profiles, the opposite rule applies here: the less perfect the content, the more consumers will feel that they themselves make purchase decisions based on recommendations.
Warning to buyers
However, consumers can often find themselves involved in these emotional purchases at their own expense, says Scheinbaum, author of The Dark Side of Social Media: A Look at Consumer Psychology.
In some cases, the parasocial effect and subsequent sense of intimacy that social media causes can be so strong that users don ’ t even take the time to figure out whether the ads are sponsored or not, she said.
In particular, younger or less savvy consumers may not know the difference between advertising and regular recommendation.
The nature of TikTok ’ s fast videos can also make it harder to recognize ads, Linsday said.
In addition, these emotional attachments that encourage purchases can lead to excess spending, Penttinen says.
Many of the products described in TikTok are inexpensive, which makes it easier to decide on a purchase.
That could be a problem, she adds, because what one author might find good for themselves isn ’ t necessarily good for the user — after all, you might not like the novel you bought because it was on # booktok.
Consumers shouldn ’ t feel like they should scrutinize every purchase they make at TikTok, but experts say it ’ s important to know why the platform can inspire users to spend money — especially before they place an order.
* Meta and its Facebook and Instagram members are recognized as extremist organizations whose activities are prohibited in the Russian Federation.
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What aspects of the person on the screen makes someone inclined to buy products?

The brand's limited-edition products and exclusive experiences drive sales and increase popularity.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Labubu targets younger generations and art toy fans, partnering with POP MART for immersive experiences.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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The collection toy market, including Labubu, is expected to exceed 150 billion yuan by 2025, driven by a 35% growth rate and the blind box trend.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
Font Size:
Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
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Which products are increasingly viewed as treasures by collectors?

The brand's popularity has boosted Pop Mart's global revenue, significantly increasing its founder's wealth.

Title:

Content: Ming Pao APP
Real Time Financial News
Bubble Mart Third Quarter Earnings Up 40%
Blind Box Stock Bubble Mart (9992) announced that in the third quarter of 2023, the overall income increased by 35% -40% year-on-year, of which the mainland income increased by 25% -30% year-on-year, and the Hong Kong, Macao, Taiwan and overseas income increased by 120% -125% year-on-year.
In terms of revenue by channel, among the mainland channels revenue in the third quarter of 2023, retail stores increased by 35% -40% year-on-year; robot stores increased by 45% -50% year-on-year; Bubble Mart pull-out machines decreased by 10% -15% year-on-year; e-commerce platforms and other online platforms increased by 20% -25% year-on-year. Decrease of 20% -25%; and wholesale and other channels increased by 50% -55% year-on-year.
Bubble Mart saw $23.05 in the morning market, then fell back and temporarily rose 1.78% to $22.85.

Labubu's success is due to its unique design, effective marketing, and strategic partnerships with influencers and celebrities.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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Three Insider Tips To Make Your Brand Perform Better On TikTok And Other Short-Video Platforms

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TikTok has taken the social media industry by storm the past couple of years, attracting more than 1 billion users globally, building a vast new class of creator/influencers, transforming how music is discovered, and forcing competitors such as Meta’s Instagram and Alphabet’s YouTube to launch their own short-video platforms.

TikTok has gotten so big that it’s taken over from YouTube as lead sponsor of this week’s VidCon conference in Anaheim, Calif., the first in-person gathering of the social media industry’s biggest conference since 2019. As lead sponsor, TikTok is hosting a dozen panels through Saturday as well as today’s industry keynote speech.

Brands increasingly are venturing onto TikTok and its short-video competitors Instagram Reels and YouTube Shorts. And there are plenty of good reasons to do so, well beyond the generally lower production costs involved in making videos that are generally well under 1 minute in length.

Audience engagement rates for TikTok videos are far higher than on most competing social-video platforms, long or short, according to benchmarks compiled by CreatorIQ, which tracks and helps manage millions of influencer campaigns in dozens of countries for global consumer brands such as Disney, Nestlé, and Unilever.

For a “Mega” TikTok influencer, someone with more than 1 million followers, the CreatorIQ benchmark rate of “engagement” is 8.8%. CreatorIQ calculates TikTok engagement by adding likes, comments and shares, and dividing those by total views of a video. For brands, that means on average, they can expect as much as one in 12 viewers to interact in some notable way with a given TikTok video from a big influencer (some viewers will interact in more than one way).

Other platforms, which all use different ways for fans to interact with videos and creators, require different calculations for their CreatorIQ benchmarks, so it’s not an apples-to-apples comparison.

But just about all the other platforms generate far lower rates of their version of “engagement,” according to CreatorIQ, which generates the figures based on their direct access to all the platforms’ viewership data. Only “Nano” influencers on YouTube (between 1,000 and 10,000 followers) come close to TikTok’s level of viewer engagement for its biggest stars, at 8.5%.

Videos from YouTube Mega influencers, for comparison, will on average attract only a 2% engagement rate. Worth noting: YouTube has a mind-boggling 29,000 creators with at least 1 million subscribers each, according to Tubics.

But for brands venturing into TikTok, creating successful content and campaigns involves more than just making a shorter version of a video they might post on YouTube or Facebook.

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

1. Lean into creator partnerships while giving creators plenty of creative freedom - While brands are traditionally used to developing their own communities and content on social platforms, creator-developed content drives up to five times the completion rates and double the conversion rates on TikTok. Brands should focus on a creator-first strategy to get the most out of the platform.

2. Align on internal business outcomes of a campaign before launching on TikTok - It's important for brands to identify both the business-outcome goals of a given campaign and the strengths of the platform. TikTok is focused on developing a full-funnel attribution ecosystem, and has made great strides in its commerce offering between creators and brands, which can be seen in trends like ‘TikTok Made Me Buy It.’

3. Lean into challenges and viral trends - TikTok has a track record of turning products into viral sensations practically overnight. Brands need a nimble team and strong creator relationships to organically insert their messaging into these trends. American Eagle, Chipotle, and Caudalie are a few examples of brands that have really tapped into the power of viral trends and challenges on the platform.

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TikTok, with over 1 billion users, offers high engagement rates, making it ideal for brands like Labubu to boost their online presence.

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The target audience likely appreciates cultural collaborations, limited-edition products, and exclusive experiences.

Labubu's success is partly due to its ability to create a sense of community among fans, particularly in Thailand.

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Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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