The Labubu phenomenon has significantly boosted Pop Mart's global revenue and its founder's wealth.

Labubu's popularity stems from its unique acid aesthetic design, making its toys highly sought after by collectors.

Labubu's limited edition releases have contributed to its significant market popularity.

The brand's collaboration with MEDICOM TOY has boosted its popularity in the collectible toy market.

Labubu's fan base is driven by emotional needs, particularly among middle-aged and elderly people with shrinking social circles.

The fan base is loyal, with tens of thousands of likes on each video, and fans willing to take extreme actions to meet Labubu.

Labubu's fan base is diverse, mostly middle-aged and elderly, with a strong following among women in China and Thailand.

Labubu's popularity stems from its ability to provide community and emotional fulfillment, especially for older adults experiencing social isolation.

TikTok's algorithm has contributed to Labubu's viral success.

Using hashtags like #booktok can help Labubu promote its brand and increase sales.

Partnering with influencers on platforms like TikTok can help Labubu reach a wider audience.

TikTok's "Promote" option allows Pop Mart to easily increase Labubu's visibility with a simple setup.

Trust in organic influencers on TikTok drives purchases and boosts popularity, benefiting Labubu.

Labubu's short videos on TikTok are effective in promoting the brand because videos gain more trust.

Labubu's cute design can help create parasocial relationships with fans, encouraging buying on TikTok.

Labubu's unique design and packaging contribute to its popularity on TikTok.

Short videos make recommendations natural, allowing Labubu to showcase its products.

TikTok's algorithm can increase Labubu's sales and customer loyalty.

Labubu products target younger generations and fans of the brand.

Labubu products are popular among young consumers, who queue to buy limited items and often spend over 999 yuan.

"Kidults", consumers 12 years or older, account for 25% of total US toy sales.

Kidults spend more on toys than average consumers to reminisce about their childhood, driving steady sales growth.

Pop Mart targets art toy collectors with high-end products like the MEGA Collection.

The company's mission is to bring joy with Labubu products designed for younger generations.

In Taiwan, Labubu fans are known as "baby friends", signifying a strong emotional bond with the brand.

Pop Mart develops effective marketing strategies, including collaborations with well-known IP and artists.

The company uses blind box sales to create a sense of community among fans with limited and hidden releases.

Pop Mart's products are available on its website and selected channels, with an expanding product line.

Labubu products pose potential risks, including counterfeit or dangerous goods.

In China, the mystery box industry, including Labubu products, is banned for children under eight and requires guardian consent for older children.

Live animals have been illegally shipped in mystery boxes in China, damaging brand reputations.

Pop Mart can mitigate risks by complying with regulations and implementing quality control measures.

The company can educate customers, especially children and parents, about the risks of mystery boxes and responsible consumption.

Pop Mart can explore alternative sales channels to reduce its reliance on mystery boxes.

The company's strong online presence helps it quickly respond to customer concerns and address issues.

Pop Mart can develop its own brand products to reduce supply chain disruption risks.

By taking these steps, Pop Mart can maintain Labubu's popularity and revenue growth while minimizing production and distribution risks.

KPIs for social media success include follower growth, engagement rate, average likes, and follower authenticity.

Follower growth is a KPI measuring social media success by tracking follower increase over time.

Engagement rate measures social media interaction.

Average likes indicate content creator popularity, with higher numbers showing greater popularity.

Follower Authenticity analyzes page legitimacy to identify genuine followers.

Cloudbreakr uses AI to calculate brand sponsorship post effectiveness.

Netizen favorite is based on average post likes.

Brand favorites are derived from aggregated sponsorship data.

Fan growth rate measures social media success by indicating the increase in fans over time.

Interaction rate measures social media engagement with content.

Average likes measures social media success, with higher numbers indicating greater popularity.

Fan authenticity measures social media success by analyzing page legitimacy and engagement.

Cloudbreakr analyzes social media data to evaluate marketing strategies.

KPIs used by Pop Mart to measure Labubu's social media success are not available.

Digital marketing campaign success is measured by KPIs including website traffic, social media metrics, email open rates, CTR, CPC, and ROI.

Labubu's target audience is primarily young adults, aged 25-45, who make up 75% of fashion toy buyers.

Generation Z accounts for over 40% of total buyers in the industry.

The core consumer population of collection toys is expected to exceed 100 million by 2025, characterized by epochal leadership and avant-garde personality.

200,000 consumers are willing to spend NT$100,000 on Labubu blind boxes.

Labubu has a strong online presence through social media.

Pop Mart's products attracted over 100,000 registrations instantly through social media engagement.

Labubu products likely appeal to those who appreciate unique art styles, created in partnership with artists and agencies.

Pop Mart targets art toy collectors with high-end products like the MEGA Collection.

The company's mission is to bring joy with Labubu products designed for younger generations.

In Taiwan, Labubu fans are known as "baby friends", signifying a strong emotional bond with the brand.

Pop Mart develops effective marketing strategies, including collaborations with well-known IP and artists.

The company uses blind box sales to create a sense of community among fans with limited and hidden releases.

Pop Mart's products are available on its website and selected channels, with an expanding product line.

Labubu's target audience is male-dominated, with 46.78% buying blind boxes for surprise and 38.95% due to favorite labels.

The target audience is willing to spend on collectibles and nostalgic items, driving steady growth in toy sales to kidults.

Pop Mart develops targeted marketing campaigns, including partnerships with popular brands and artists.

The company's marketing strategies have been successful, with Labubu products

The Labubu phenomenon has significantly boosted Pop Mart's global revenue and its founder's wealth.

Title:

Content: Towards mediocrity
Supplement edition 2021 / 11 / 11
Share:
The brand loses its uniqueness, is to move to mediocrity.
If a person is, if a product is, if a city is.
To do the leadership, do not say what new meaning, the first and most basic thing to do is to maintain the strengths and unique selling points that the predecessors have been hard to establish for the brand, on this basis, only think about how to create new tricks and add extra value.
If you do the leadership, reverse, the brand's strength and uniqueness cut off, that is to put the brand supervision on the road to mediocrity, such quality leadership, good things are bad, bad things accelerate death, do not want to be able to bring back life.
Last week, I thought of a city “Mori Yoga ” class, which sells at its aquarium, where thousands of fish swim and do yoga, ranging from hundreds of dollars each.
At the same time, he also engaged in starry night Glamping, playing two days and one night camping, the seat fee is nearly 7,000 yuan, and the leadership said that the sales situation is ideal.
Going to a loss of more than 1.1 billion yuan, a little business sense, we all know that the focus is not the problem of whether the sales situation of a single item is ideal, but how to make long-term deployment of theme parks to create long-term financial sustainability (financial sustainability), which is the key core problem, to engage in a single or two one-piece activities to do some noise is difficult?
As far as public relations is concerned, even if the water park is open in the autumn, if you want to present it to the event, just look for a few close-up shots to capture the happy smiles of parents and children talking about fun, it is completely uncomplicated; however, such publicity actually has more than a role to play in the whole enterprise, and the leadership should have a number in mind.
Do yoga or Glamping in the theme park, even if you think that you are ideal, the leadership should think: First, how unique is the whole thing?
Two, how many repeatable, can attract people to play after a few hundred mosquitoes or thousands of mosquitoes to play again one night? Three, rely on (minutes is a single time to go back to the stilts) to stop the loss of 1.1 billion yuan, what is the probability of success?
When the uniqueness of a brand is cut to the point that I have some people, what I see is a road to mediocrity.
Then, the leadership needs to prepare an explanation to the public as to why a mediocre thing is worth continuing to throw an infinite amount of money at it to see its mediocre decline.
Author: Li Ka-min
Column: Offensive Woman
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Labubu's popularity stems from its unique acid aesthetic design, making its toys highly sought after by collectors.

Title:

Content: TOYSOUL Asia Toy Fair opens weekend with limited sales of many toys
Personal Value Added 14: 05 2021 / 12 / 16
Share:
As a toy fan, we are looking forward to the 7th TOYSOUL Asia Toy Show 2021, which will be held from 18 to 19 December at Exhibition Hall 2, 3 / F, Kowloon Bay International Trade and Exhibition Centre.
There are different exhibitors to display and sell products, including different proportions of collectible dolls, original toys, illustrations and video games.
There are 3 tickets available for TOYSOUL, but be aware that the B tickets are sold out!
Click the image to enlarge
Sale of limited edition toys
The toys on sale at the venue are believed to fascinate many toy fans, and many toys are sold in limited quantities.
Angel abby 10th Anniversary Limited Edition MEDICOM TOY BE @ RBRICK; Batman Labubu How2work Ver.
70 units will be sold daily on a first-come, first-served basis; the fusion acid aesthetic is applied to the hot series Figure Plush dolls, limited to 30 in stock on the first day; the Tom and Jerry ICE EROSION series of enamel dolls, 30 on the first day, 20 on the next day, and more.
One of the highlights of the Toy Fair is the GX-100 King Kong and the Flying Dragon, the 100th creation of the Super Alloy Soul series by TAMASHII Nations, a brand of the collectible toy business of Bandai.
With a 750mm long drive, the GX-100 is not only three Micro Popynica Dinosaur fighters, but also the parts 1 and 2 of King Kong can be equipped or stored in it, perfect to appreciate the specifications of King Kong and the charm of the Dragon.
■ See more toys ■
Click the image to enlarge
+ 7
+ 6
The 7th Asian Toy Fair TOYSOUL 2021
Date: 18-19 December 2021
Venue: Rotunda 2, 3 / F, Kowloon Bay International Trade and Exhibition Centre
Admission Time: 10: 00am – 8: 00pm
Web site
Editor-in-Charge: Au Zufei
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Labubu's limited edition releases have contributed to its significant market popularity.

The brand's collaboration with MEDICOM TOY has boosted its popularity in the collectible toy market.

Labubu's fan base is driven by emotional needs, particularly among middle-aged and elderly people with shrinking social circles.

Title:

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New York State Legislature Proposes Expanding Definition of Hate Crimes
Less than 2% of New York City voters participate in early voting
Tens of millions of middle-aged and elderly fans of China 's "top Internet influencers" stopped for 76 days to return
With more than 19 million fans, "Smile City" was updated for more than two months, and the video was updated again on the 4th. The content of the video is a mouth-to-mouth singing.
Related topics "# network red smile city stop more 76 days later update #" soon rushed to the Internet hot search, some netizens sighed, hiding "show talent" account was blocked, "middle-aged top star is coming back".
New People's Weekly reported that according to the "laughing city" home page, the last update stayed on August 20, the reason for the stop is "home rest".
It is reported that the "laughing city" with the neighbor girls set up circle, through the mouth-type singing to harvest a large number of middle-aged and elderly users, the current number of fans has reached nearly 19.2 million.
In the comment area of the latest video of "Smile City", some netizens speculated on why it had not been updated for several months.
Video source: YouTube
Previously, the account of the network celebrity anchor "talent" with 12 million fans was blocked.
The page of the video platform shows that the "show talent" account violates the relevant provisions of the "community self-discipline convention" and has been blocked. For three years, the local network celebrity has been popular with middle-aged and elderly women.
In late May this year, a 70-year-old fan named "Crazy for Love" took a train from Jilin to Mengcheng, Anhui Province, to find "talent", and a short video recording this process exploded on the platform.
The video created by "Showman" is lackluster, but the more than 1300 videos he released, almost every one has tens of thousands of likes, and the comments below are all kinds of confessions from fans.
Why can a video with no technical content and poor content harvest such a huge amount of traffic?
According to the Red Net, the popularity of "talent" and "smile city" reflects the emotional emptiness of a large number of middle-aged and elderly people. As they grow older, middle-aged and elderly people face the real challenge of shrinking social circle and gradually declining authority, which makes their emotional source more and more embarrassing.
The explosion of middle-aged and elderly idols can be seen as a filling of this emotional space.
There are a considerable number of people in the middle-aged and elderly ethnic group, and their emotional needs are not satisfied, and it is this emotional lack of demand, so that the "show talent" and "smile city" as the representative of the grassroots network influencers, in the short film platform.
The last one.
Sichuan abbot was extorted more than 5 million yuan for stealing his wife ’ s “house opening process ”
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

The fan base is loyal, with tens of thousands of likes on each video, and fans willing to take extreme actions to meet Labubu.

Labubu's fan base is diverse, mostly middle-aged and elderly, with a strong following among women in China and Thailand.

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Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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【 Printing 】
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Labubu's popularity stems from its ability to provide community and emotional fulfillment, especially for older adults experiencing social isolation.

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The US Department of Defense confirmed that the US military began training Ukrainian troops in Germany and other three places.
Six wealthy Russian businessmen killed in three months
How has the epidemic changed you and me / how to suck powder?
"Bitterness, bitterness" is the traffic code.
“(The audience) is still mostly ordinary people, and everyone cares about what to buy. ” Jack Chang notices the civilian message that can attract more traffic, and a video of someone scolding and yelling on the streets of Flushing can reach hundreds of thousands of traffic.
Sister Emei also bluntly says, "We still have to shoot something that is bitter and bitter."
The bitter feud is not only the traffic code, but also the demographic structure of Asian Chinese in New York City; many Chinese in New York City struggle to live, and the epidemic has dealt them a fatal blow.
New video released for US 19,000 Chinese grandma to watch
Emei sister is known as "Grandpa Killer", according to the backstage statistics of the tubing, her number of fans increased by age, the most fans over 65 years old, accounting for 25.4%, when she released a new video, the United States has 19,000 Chinese grandpa or aunt, may click to watch.
The video is the most attractive to viewers aged 35 to 44, with 21.5%, but the proportion of people over 65 is still 18.7%, and the strongest fan is also the elderly aged 65 and above, with 22.4%.
Lonely and desolate, aunt and uncle find "cloud company"
The poverty problems and loneliness faced by the elderly are severe, difficult to solve but unknown, and these elderly people who have lost their income or been driven away by landlords and can not find a speaking partner have found the much-needed "cloud companionship" during the epidemic by watching their videos.
Jack Zhang met a tall man who cried at him and received messages from people with disabilities: “I haven ’ t been out for a long time, I want to see what ’ s happening on 86th Street in Brooklyn, can you go live there? ”
Give the elderly a channel to talk through the video
He hopes to use the live broadcast to provide a channel for Chinese and elderly people who are trapped at home to talk and feel the outside world.
"They all say that the first year they come to the United States, I want to come to the United States, the second year they are silent, the third year they are talking nonsense, the fourth year they are silent," says Chang. "I still want them to feel that watching the video is promising."
Asian people living in the Chinese epidemic
The last one.
The epidemic has changed you and me / filming homeless people supporting the construction of a homeless shelter is called "asshole"
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The epidemic changes you and I / they seize the opportunity to record the Chinese sad and happy separation 3 broadcasters burst into red
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

TikTok's algorithm has contributed to Labubu's viral success.

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Three Insider Tips To Make Your Brand Perform Better On TikTok And Other Short-Video Platforms

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TikTok has taken the social media industry by storm the past couple of years, attracting more than 1 billion users globally, building a vast new class of creator/influencers, transforming how music is discovered, and forcing competitors such as Meta’s Instagram and Alphabet’s YouTube to launch their own short-video platforms.

TikTok has gotten so big that it’s taken over from YouTube as lead sponsor of this week’s VidCon conference in Anaheim, Calif., the first in-person gathering of the social media industry’s biggest conference since 2019. As lead sponsor, TikTok is hosting a dozen panels through Saturday as well as today’s industry keynote speech.

Brands increasingly are venturing onto TikTok and its short-video competitors Instagram Reels and YouTube Shorts. And there are plenty of good reasons to do so, well beyond the generally lower production costs involved in making videos that are generally well under 1 minute in length.

Audience engagement rates for TikTok videos are far higher than on most competing social-video platforms, long or short, according to benchmarks compiled by CreatorIQ, which tracks and helps manage millions of influencer campaigns in dozens of countries for global consumer brands such as Disney, Nestlé, and Unilever.

For a “Mega” TikTok influencer, someone with more than 1 million followers, the CreatorIQ benchmark rate of “engagement” is 8.8%. CreatorIQ calculates TikTok engagement by adding likes, comments and shares, and dividing those by total views of a video. For brands, that means on average, they can expect as much as one in 12 viewers to interact in some notable way with a given TikTok video from a big influencer (some viewers will interact in more than one way).

Other platforms, which all use different ways for fans to interact with videos and creators, require different calculations for their CreatorIQ benchmarks, so it’s not an apples-to-apples comparison.

But just about all the other platforms generate far lower rates of their version of “engagement,” according to CreatorIQ, which generates the figures based on their direct access to all the platforms’ viewership data. Only “Nano” influencers on YouTube (between 1,000 and 10,000 followers) come close to TikTok’s level of viewer engagement for its biggest stars, at 8.5%.

Videos from YouTube Mega influencers, for comparison, will on average attract only a 2% engagement rate. Worth noting: YouTube has a mind-boggling 29,000 creators with at least 1 million subscribers each, according to Tubics.

But for brands venturing into TikTok, creating successful content and campaigns involves more than just making a shorter version of a video they might post on YouTube or Facebook.

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

1. Lean into creator partnerships while giving creators plenty of creative freedom - While brands are traditionally used to developing their own communities and content on social platforms, creator-developed content drives up to five times the completion rates and double the conversion rates on TikTok. Brands should focus on a creator-first strategy to get the most out of the platform.

2. Align on internal business outcomes of a campaign before launching on TikTok - It's important for brands to identify both the business-outcome goals of a given campaign and the strengths of the platform. TikTok is focused on developing a full-funnel attribution ecosystem, and has made great strides in its commerce offering between creators and brands, which can be seen in trends like ‘TikTok Made Me Buy It.’

3. Lean into challenges and viral trends - TikTok has a track record of turning products into viral sensations practically overnight. Brands need a nimble team and strong creator relationships to organically insert their messaging into these trends. American Eagle, Chipotle, and Caudalie are a few examples of brands that have really tapped into the power of viral trends and challenges on the platform.

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Using hashtags like #booktok can help Labubu promote its brand and increase sales.

Title:

Content: Stories
Why does TikTok sell so well?
Stories
Elena Likhanova
Senior Editor RB.RU
Elena Likhanova
Influencers easily force subscribers to buy, sharing with them finds and favorite products.
Let ’ s see what makes them so convincing.
Why does TikTok sell so well?
TikTok is not the most obvious place to find a good cleaning agent.
However, the hashtag # cleantok, as well as # dogtok, # beautytok and others, are popular.
Consumers are increasingly turning to social media to learn more about products, and spending money following the recommendations of major influencers and microbloggers.
A striking example is the hashtag # booktok, where you can find reviews of books and recommendations.
The data shows that users promoting certain books using a hashtag actually increase their sales.
The popularity of # booktok has inspired specialized exhibitions in major international bookstores, changed the approach of cover designers and marketers to new editions, and this summer even pushed parent company TikTok to launch a new publishing house.
However, experts believe that the incentive to buy is not only an approval review.
The subtle psychological connection to the face on the screen and the underlying mechanisms of TikTok play an important role in convincing users to buy what they see in their feeds.
Confidence in the source
“Video platforms like TikTok and Instagram * have greatly changed the way we consumers make purchasing decisions, ” said Valeria Penttinen, assistant professor of marketing at Northern Illinois University.
Importantly, these platforms provide unprecedented access to products and services for users, allowing them to consume large amounts of content in very short periods of time.
There are several elements that attract users.
One of the main experts is called “trust in the source ”.
All relocation-related services and companies on one map
Most likely, people will be inclined to buy products from the screen if they perceive the author as competent and trustworthy.
If a product or service “matches ” the author, it seems sincere, explains Angelina Scheinbaum, associate professor of marketing at Wilbur O and Ann Powers College of Business at Clemson University in South Carolina, USA.
Kate Lindsay, a journalist covering Internet culture, gives this example: “When a woman like you says she ’ s a mom, she ’ s tired and helped by this cleaning agent … there ’ s a level of connection and trust and you say, ‘ You ’ re like me and it ’ s good for you, it ’ s good for me too. ’ ”
Trust in the author ’ s source increases dramatically when his recommendation is not paid.
“Organic influencers are much more authentic … their motivation is to talk about the product or service that has made their lives happier or more comfortable.
They genuinely want to share it with others, ” Sheinbaum says.
This authenticity is particularly effective in driving purchases in niche categories, as often content writers are deeply passionate and have specific expertise in a narrow area.
“With microinfluencers, the consumer feels like they ’ re buying from someone who ’ s using the product … it ’ s more of an emotional relationship, ” Scheinbaum says.
Generally, videos also gain more trust than still images or text.
Penttinen says the video creates a special “personal storytelling ” environment that attracts users: even small elements such as the ability to see the creator ’ s face, hands, or hear him speak make them feel more trusted.
Indeed, studies have shown that YouTube influencers supplement their reviews with personal information to look more like a close friend or family member — and the more the viewer thinks they “know ” a blogger, the more they trust him.
Scheinbaum adds that posts containing both actions and verbal cues — especially demos and conversions in TikTok videos that practically serve as 30-60-second microcommercials — can encourage “particularly effective persuasion. ”
Parasocial effect
One of the main elements that inspire buying is the emotional connection with bloggers.
This phenomenon, called parasocial relationships, causes members of the audience to believe that they have a close connection or even friendship with a person, when in fact it is a one-way relationship – often the content creator may not even be aware of the person ’ s existence.
Such non-reciprocal relationships often show up on social media, especially with influencers and celebrities, and occur more often as more users become familiar with their content.
“Parasocial relationships are so strong that they encourage people to buy, ” Scheinbaum says, referring to both influencers promoting sponsored products and organic bloggers talking about favorite personal things.
Penttinen explains that as consumers begin to learn the creator ’ s preferences and values and watch him disclose personal information, they begin to treat his recommendations the same way they would treat their own real-life friends.
In addition, parasocial relationships often encourage users to make repeat purchases, especially on TikTok; the platform ’ s algorithm often downloads users ’ content from the same accounts, and repeated interaction with it can contribute to one-way relationships.
She adds that parasocial relationships at TikTok can also cause fear of missing out on something that stimulates purchasing behavior: “As falling in love with these people grows, there is an increased fear of not benefiting from these relationships or showing your loyalty to those relationships. ”
Perfect packaging
The pitch is also important.
The very form of content in TikTok is product-oriented, which adds to its appeal.
“TikTok can make shopping a bit like a game, because everything is served as part of the aesthetic, ” Lindsay says.
This may cause the user to want to become a part of the trend or to participate in the discussion, including trying the product.
Read on topic:
How to work with bloggers in Kazakhstan?
These influencers are fully AI-generated — and their posts collect thousands of reactions
She adds that certain genres of content on TikTok can be very persuasive: for example, the headings “things you didn ’ t know you needed them ” or“ things that saved my … ”.
The short and trusting video format in TikTok makes recommendations more natural, pushing users to trust the authors.
Unlike ideal Instagram profiles, the opposite rule applies here: the less perfect the content, the more consumers will feel that they themselves make purchase decisions based on recommendations.
Warning to buyers
However, consumers can often find themselves involved in these emotional purchases at their own expense, says Scheinbaum, author of The Dark Side of Social Media: A Look at Consumer Psychology.
In some cases, the parasocial effect and subsequent sense of intimacy that social media causes can be so strong that users don ’ t even take the time to figure out whether the ads are sponsored or not, she said.
In particular, younger or less savvy consumers may not know the difference between advertising and regular recommendation.
The nature of TikTok ’ s fast videos can also make it harder to recognize ads, Linsday said.
In addition, these emotional attachments that encourage purchases can lead to excess spending, Penttinen says.
Many of the products described in TikTok are inexpensive, which makes it easier to decide on a purchase.
That could be a problem, she adds, because what one author might find good for themselves isn ’ t necessarily good for the user — after all, you might not like the novel you bought because it was on # booktok.
Consumers shouldn ’ t feel like they should scrutinize every purchase they make at TikTok, but experts say it ’ s important to know why the platform can inspire users to spend money — especially before they place an order.
* Meta and its Facebook and Instagram members are recognized as extremist organizations whose activities are prohibited in the Russian Federation.
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Partnering with influencers on platforms like TikTok can help Labubu reach a wider audience.

Title:

Content: TikTok Secretly Assesses Influencers ’ Performance for Commercial Purposes
According to a report published by MarketWatch, the short video sharing service TikTok is secretly working on a new system that evaluates the performance of influencers based on certain factors, such as enthusiasm and willingness to promote products.
Internal documents show that TikTok discussed plans to provide its business partners with total score under strict confidentiality.
After the huge popularity achieved by the application of TikTok, the company has been seeking for some time to turn that popularity into a sustainable business that earns revenue, and the company is especially focused on providing a shopping platform where users can buy products through the application directly.
TikTok wants to attract companies to it
According to the report, TikTok explained its plans in secret documents it shared with retailers and brands.
Through ratings, the company aims to help business partners discover content creators best able to promote their products.
The report said that the company ranks content creators based on a number of metrics, such as: the Collaboration Index, which measures the extent to which content creators are passionate about working with brands, and the Diligence Index, which measures their willingness to promote more shopable products in their publications.
TikTok shared with potential business partners a list in which creators are sorted by their influence in certain product categories, how much content they produce, how successful that content is, and how well videos drive sales.
Influencers are also ranked based on the extent of “collaboration ” and“ consistency. ”
Influencer marketing has become a huge and constantly growing industry on various communication platforms.
Until recently, companies had, for the most part, direct relationships with content creators.
But TikTok and some other companies want to play the role of mediator between brands and influencers.
The company has launched tools to make promotional content an official part of the app, helping brands find and partner with the right influencers.
This gives TikTok an insight into this area of the economy, and also provides it with an opportunity to get a share of the profits.
TikTok has recently begun testing that its users in the US can shop directly from the app, similar to what its rival Instagram has done.
Because shopping only works if TikTok partners with brands to sell their products, it seeks through an influencer rating system to convince partners that it is the best to promote their products.
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which social platforms does Gen Z tend to prefer?

TikTok's "Promote" option allows Pop Mart to easily increase Labubu's visibility with a simple setup.

Title:

Content: 1.
Home page
2.
Blog
The social network TikTok is called a paradise for businesses that need organic reach.
We are all extremely tired of the work of algorithms that understate our publications in the feeds of subscribers.
Where does the world of advertising go if even for coverage among those who are already a fan of the brand or public face, you have to pay and pay, as it happens on Instagram?
In Tik Tok, everything is much simpler: make good content, participate in challenges, use the tools provided by the social network - and you are on horseback!
It was thanks to the work of the algorithm that the platform managed to attract business.
It is much easier to present your product in a short video with effects and music and at the same time get the proper attention of the audience without unnecessary costs than to argue with the Instagram algorithm.
Attracting the attention of business, TikTok does not forget about the main thing - about the monetization of the platform.
To promote large business, the company has already launched its product - the TikTok for Business platform.
It has already gained popularity in Russia and the CIS countries.
Now the social network has taken up promotion formats for those who do not have time to understand complex advertising offices.
Tick Tok has opened the Boost-like “Promote ” option for all business accounts.
With the help of the button Promote / Promote any video in the account, you can put on promotion.
Thus, you no longer need to create special videos to run them in ads.
It is enough that it is published in the profile.
The idea is not new: the same option is available in the Facebook and Instagram advertising cabinet.
It was also used in Vkontakte.
This is an easy way to run a profile or site advertisement, without gaining additional skills in setting up ads.
If the “Promote ” function is available in your profile, you need to go through a simple algorithm to launch it:
1.
Choose a video that will be advertised.
The social network will offer you to choose one of the most popular videos in the account.
2.
Adjust the parameters of promotion.
For example, what do you want - to promote the site or increase the coverage of the account, how much you are willing to spend, what audience should see the video, etc.
Getting attention to your account is even easier with the SMMTouch service.
Learn how to cheat reposts without large investments on our website.
Proven scheme of work, only live users.
We also recommend the article to read: Effects in TikTok: how to find and use the right mask?
# TikTok
Popular articles
Get started with your page today!
We attract a high-quality audience for your account, which will make you popular in a few hours.
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Trust in organic influencers on TikTok drives purchases and boosts popularity, benefiting Labubu.

What aspects of the person on the screen makes someone inclined to buy products?

Labubu's short videos on TikTok are effective in promoting the brand because videos gain more trust.

What aspects of the person on the screen makes someone inclined to buy products?

Labubu's cute design can help create parasocial relationships with fans, encouraging buying on TikTok.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Labubu's unique design and packaging contribute to its popularity on TikTok.

Short videos make recommendations natural, allowing Labubu to showcase its products.

TikTok's algorithm can increase Labubu's sales and customer loyalty.

Labubu products target younger generations and fans of the brand.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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Consumers mainly buy blind boxes for what purpose?

Labubu products are popular among young consumers, who queue to buy limited items and often spend over 999 yuan.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

"Kidults", consumers 12 years or older, account for 25% of total US toy sales.

Title:

Content: [Consumption habits] "big small road" into the toy industry's largest source of gold
Commercial 10: 00 2022 / 12 / 21
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With the increasing popularity of digital products, for children, sound and picture smart phones or tablets are more eye-catching than traditional toys, and traditional toys with children as the target customer group seem to be no longer attractive.
Conversely, according to a recent survey, “toys ” are more attractive to a group of customers known as Kidults (or“ big kids ”).
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According to market research firm NPD Group, in the last 12 months of September 2022 alone, this group of "big and small" customers accounted for 60% of the growth of the US toy industry, and they represented 25% of the total toy sales of US $9 billion (about HK $70.2 billion) (about HK $17.5 billion).
The NPD Group defines “big kids ” as all consumers 12 years of age or older, and points out that sales in this customer segment have been growing steadily over the past few decades; however, in the post-pandemic era, sales represented by this customer segment have accelerated significantly compared to the same period last year.
Kidults are willing to spend more than the average consumer to buy their own items.
In terms of consumer habits, Kidults tend to spend more on toys. Their main purpose is to remind them of childhood cartoons, superheroes and collectibles, such as Star Wars, Lego bricks, and even themed series dolls that are marketed only as “children. ”
Toy manufacturers have begun to design and produce toys for Kidults.
MGA Entertainment Inc.
CEO Isaac Larian said in an interview with NBC:
"Adult toy consumers have been or will be key to the growth of the toy industry."
[World Cup 2022] World Cup Drives 20% Increase in Business Revenue of approximately NT $700 Million in Bar Industry
【 Japan Tour 】 The average purchasing power of visitors to Japan is 11,000 yuan, and the unit price has risen to three times before the epidemic.
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Kidults spend more on toys than average consumers to reminisce about their childhood, driving steady sales growth.

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Pop Mart targets art toy collectors with high-end products like the MEGA Collection.

Title:

Content: There were 592 press releases posted in the last 24 hours and 188,329 in the last 365 days.

POP MART Launches Keith Haring Collaboration Art Toy

MEGA Collection 1000% Space Molly x Keith Haring

MEGA Collection 1000% Space Molly x Keith Haring

MEGA Collection 1000% Space Molly x Keith Haring

POP MART launched the MEGA Collection 1000% Space Molly x Keith Haring art toy, bringing to life the art of Keith Haring with Space Molly character.

BEIJING, CHINA, November 4, 2021 /EINPresswire.com/ -- POP MART, the global culture and entertainment company best known for art toys and collectible toys, launches the MEGA Collection 1000% Space Molly x Keith Haring art toy, bringing to life the art of Keith Haring with POP MART’s iconic Space Molly character.

Kenny Wong, the designer of Molly, says, “The process of creating this crossover artwork was like having a fantasy space journey with world-renowned artist Keith Haring.” With its barking dog and radiant baby elements, MEGA Collection 1000% Space Molly x Keith Haring features symbolic shapes and graffiti designs from Keith Haring’s iconic works. As with previous MEGA Collection 1000% Space Molly art toys, the latest crossover figure stands at 70cm and is dressed in a spacesuit with a helmet and a removable gun accessory. With the unique art style of Keith Haring’s work, the new release makes Keith Haring’s art accessible for art toy lovers.

As a high-end product line of POP MART, the MEGA Collection is created to satisfy the interests of art toy collectors, specifically those who enjoy high-end art toys. So far, POP MART has invested in expanding the MEGA Collection into more characters, including the company’s top IP figures, such as Molly, Skullpanda, Dimoo, Flabjacks, and Crybaby.

The MEGA Collection 1000% Space Molly x Keith Haring will be available on POP MART official website and AliExpress store on November 15th. The MEGA Collection 1000% Space Molly x Keith Haring is a partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.

Xiaoning Chen
POP MART
chenxiaoning@popmart.com
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Which products are increasingly viewed as treasures by collectors?

The company's mission is to bring joy with Labubu products designed for younger generations.

What are the traits of collectible toy consumers?

In Taiwan, Labubu fans are known as "baby friends", signifying a strong emotional bond with the brand.

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Pop Mart develops effective marketing strategies, including collaborations with well-known IP and artists.

Title:

Content: POP MART has collaborated with many brands since its establishment. Recently, CLOT, a fashion brand headed by Chen Guanxi and coinciding with the 20th anniversary, launched MEGA α SKULLPANDA 1000% CLOT with the concept of “LOVE ALWAYS WINS ”, which instantly attracted more than 100,000 people. Registration is a sign of the popularity. In the process of cooperation, Chen Guanxi also talked about the definition of love.
The MEGA α SKULLPANDA 1000% CLOT is made of transparent materials and has a strong sense of future. The body height is up to 76 cm, the head and limbs can be moved, and the mask is detachable.
The most special thing is that the inside of the mask has added CLOT ’ s brand LOGO light bar, and the ear part has also added lighting, and the center of the torso has set a lamp symbolizing the heart, which represents the firm belief in love and a positive attitude.
Speaking of the cooperation in the name of "love", Chen Guanxi said that with the company of his wife, Qin Shupei, and his daughter, he can now understand the meaning of love better, and believes that in the journey of life, whether it is a difficult or a good time, all kinds of experiences have become the nourishment of creation.
It is worth mentioning that “TTF Taipei International Toy Creation Exhibition ” will be held in Huashan Creative Park from 7th to 10th. Among the many characters of POP MART, the most popular one is MOLLY, which captures the hearts of girls with its big eyes.
In addition, the Hong Kong fashion brand TOYZEROPLUS will also participate in the exhibition, and bring a variety of Taiwan and Hong Kong creators IP, such as canned pig LuLu incarnate pig bear, pig sheep for the first time lazy attack toy exhibition, and PP BABY, food dinosaur, mouse and other new toys and series to let you return full load. Chicken x Food Dinosaur ", Taiwan limited third wave of new joint name" shaved ice model ", simultaneous limited release.
# POP MART # TOYZEROPLUS # CHEN GUANXI # PLAY # TOYS CREATIVE EXHIBITION

The company uses blind box sales to create a sense of community among fans with limited and hidden releases.

Title:

Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

Consumers mainly buy blind boxes for what purpose?

How do teenagers gain identity and intimacy?

What Pop Mart marketing ploy features highly desirable hidden models?

Pop Mart's products are available on its website and selected channels, with an expanding product line.

Labubu products pose potential risks, including counterfeit or dangerous goods.

Title:

Content: Controversy Erupts On Unboxing Mystery Boxes, Regulator Imposes Ban On Sale

Chinese toy industry has been caught in a controversy for selling dangerous products to children through mystery boxes. Following the criticism from a cross sections of the society, Chinese regulator recently imposed a ban specifically on the sale of mystery boxes to children below eight and made mandatory to get parents’ consent for older children. Several questions have been raised over the sale of mystery boxes by animal rights activists Animal rights activists, several toy makers compromise baby animal rights. Mystery boxes, a toy box that contained one figure from a large selection that is not visible until it is open, gained popularity overseas as well as in the Chinese domestic market in 2020. The online exports surged more than 400 percent in 2020 compared to 2019.

Among them Pop Mart had seen the sharpest growth in 2020.. According to Tmall Global, the company alone accounted for more than 35 percent of overseas sales of mystery boxes, and in 2020 its total sales volume had increased more than tenfold. Its most popular item was the Molly doll, a little girl figurine created by a Hong Kong artist, and a toy box was usually priced at 9.1 US dollars, according to global times.
The mystery boxes became successful due to its commercialization of intellectual properties (IPs), which enabled the consumer to buy IP products at a much lower price than traditional designer toys. As always, China’s mystery boxes was caught in a controversy. Shopping sites in China have been accused of animal cruelty for allegedly shipping “mystery boxes” to customers containing live puppies and kittens. Local reports indicated that many animals suffered significant harm in transit. CNN revealed a horrific practice of animal cruelty in China in which it was found that animals became victims of a shopping craze “mystery boxes”.

The CNN report revealed the dark side of mystery boxes as live animals were found in these harmless looking boxes. The news report revealed that these boxes were sold in person or on online platforms and then shipped by couriers with a hope to lure customers with the promise of a live animal or even a pedigree cat or dog. Chengdu Love Home Animal Rescue Center shared on Weibo in May 2021 claiming that it had found 160 crates containing cats and dogs in the back of a delivery truck in Chengdu. A video from the incident showed distressed animals tightly packed together in small crates, apparently lacking any food or water.

The rescue centre said that it had rescued “hundreds” of very frightened young puppies and kittens, many of which appeared to be struggling to breathe. They said that they disinfected, cleaned and fed them, before sending many to animal hospitals for treatment. According to CBS news, volunteers said that the crates were disguised as regular deliveries, due to be shipped to cities across the country. Shipping live animals in this way is illegal in China. According to the rescue organization, many of these animals end up abandoned if customers are unhappy with their boxes. Many Weibo users had condemned not only the retail sites, but also logistics companies and law enforcement for allowing the issue to continue without consequences. Users said the boxes are both animal cruelty and a public health threat. Many called on the government to introduce stronger legislation to protect animals.

Embarrassed by the criticism on social media platforms which can be accessed from any part of the world, China’s market regulator recently issued guidelines on regulating business practices for mystery boxes, strengthening compliance management of the fast-growing yet thinly regulated market. According to these guidelines, mystery box vendors are banned from selling items to minors under the age of eight without the consent of guardians.

China’s Mystery boxed industry

The mystery boxes toy industry in China is worth an estimated 10 billion US dollars. The industry is growing rapidly, and it is expected to continue to grow in the coming years. Experts said that China faced criticism following the ban because the country has a large population of young children. The ban is an attempt to protect children from the potential dangers of mystery boxes, such as the risk of receiving counterfeit or dangerous products.

Mystery box industry in China

China was selling mystery boxes in other countries, but the ban on the sale of mystery boxes to children under the age of 8 only applies to China. However, the ban is likely to have a ripple effect on the global mystery boxes market. The Chinese market is a major driver of the global mystery boxes market. The ban is likely to lead to a decrease in the demand for mystery boxes from China, which could have a knock-on effect on the demand for mystery boxes in other countries.

Here are some of the dangers of mystery boxes

Counterfeit products: Mystery boxes often contain counterfeit products, which can be dangerous or harmful.

Dangerous products: Mystery boxes can also contain dangerous products, such as sharp objects or small parts that could be a choking hazard.

Unrealistic expectations: Mystery boxes can create unrealistic expectations in children, who may believe that they will always receive valuable or rare items.

Financial risks: Mystery boxes can be expensive, and children may spend more money than they can afford on them. (geo-politik.eu)

In China, the mystery box industry, including Labubu products, is banned for children under eight and requires guardian consent for older children.

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Content: Skip to main content

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China issues rules on mystery boxes, regulates sales to children

BEIJING : China's market regulator issued trial guidelines on business practices primarily for the toy industry on Thursday, banning the sale of mystery boxes to children under the age of eight years, and requiring a guardian's consent for older children.

The market for mystery boxes, whose contents are sold undisclosed and which are also known as blind boxes, has grown quickly, contributing to the fast expansion of domestic toymakers such as Pop Mart.

While toy makers have been the main sellers of mystery boxes, sellers of other, sometimes dangerous, products have used the mystery box to entice buyers.

The China Consumers Association said in January last year that blind box sales were expanding in a disorderly manner, with contents in some cases including pets to air tickets. An increasing number of problems have emerged in the sector, it said.

The new State Administration for Market Regulation (SAMR) rules stipulate that live animals, drugs, medical devices, flammable and explosive substances cannot be sold in the form of mystery boxes.

Boxes sellers must not use blind boxes to engage in, or to disguise gambling activities, the rules said. The sellers should also "reasonably determine prices of mystery boxes based on production and operation costs" as well as market supply and demand conditions.

Pop Mart's Hong Kong shares closed up 1.49per cent.

(Reporting by Beijing Newsroom; editing by John Stonestreet & Simon Cameron-Moore)

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Live animals have been illegally shipped in mystery boxes in China, damaging brand reputations.

Pop Mart can mitigate risks by complying with regulations and implementing quality control measures.

The company can educate customers, especially children and parents, about the risks of mystery boxes and responsible consumption.

Pop Mart can explore alternative sales channels to reduce its reliance on mystery boxes.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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The company's strong online presence helps it quickly respond to customer concerns and address issues.

Pop Mart can develop its own brand products to reduce supply chain disruption risks.

Title:

Content: Home care time becomes more and more pet supplies are sold in the epidemic
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As the coronavirus epidemic swept the world, people spent longer hours at home, more time with pets, and more attention was paid to the daily hygiene and beauty of pets, which in turn stimulated the marketing growth of local pet-related industries.
Pharma House (S) Pte Ltd, a local veterinarian and pet shop that wholesales its own comprehensive pet care products and nutraceutical products, saw its turnover rise rather than fall last year, and even for the first time there was a shortage of inventory and products in short supply.
Dai Qilu, executive director, said in an interview that during the blocking measures implemented in the early stage of the coronavirus outbreak, pet shops and pet beauty services were closed, but veterinary services and pet supplies were daily necessities, and many pet stores also set up websites to sell goods in order to survive, which promoted the turnover of pet suppliers.
"Before the epidemic, some pet owners did not have time to take care of their pets because of work.
When you work from home, you have more time and mind to take care of them, and naturally you will buy more toiletries. "
Demand has increased, but supply has not kept pace.
Dai said that when the outbreak of the epidemic in some countries is serious, the blockade of borders, the suspension of hundreds of industries, and the limitation of the number of factory production have all led to production cuts or production stoppages of many products.
"During this period, we have a lot of orders from Singapore and overseas customers, and for a period of time we are afraid to ship overseas because of the fear that it may affect local supply."
The Pet Horizon brand of Panma is a long-standing local pet care products, especially the dog and cat ear and eye care series, and has a stable customer base. “If the old customers can ’ t buy our products for a few months, and can ’ t choose to switch to other products, we may lose this group of customers. ”
The epidemic has also made Dai Qilu aware of the risks of agency products. "When we vigorously promote a certain agency product, veterinarians and pet beauticians are accepted, if suddenly due to the epidemic, it is difficult for us to tell them."
To this end, the company decided to develop more of its own brand products, as well as look for different alternative products, in case of need.
The company is also renting an additional warehouse this year to store more goods.
The cost of production has increased by 40%.
The epidemic has pushed up production costs.
Overseas imported raw materials prices, packaging plastic bottles and cartons are more expensive than in the past, and the total production cost has risen by at least 40%, but the price of Panma's products has always been maintained at the price of conscience.
Looking forward to the post-epidemic era, Dai Qilu believes that electronic and digital are inevitable trends, "At present, new changes are constantly emerging in the epidemic, and we have to improvise."
But the industrial chain can not continue to stop, after all, everyone has to survive. "
Panma won the Neighborhood Enterprise Star Excellent Enterprise Award for the first time in 2019, and participated twice this year, in addition to celebrating the company ’ s 20th anniversary next year, it also hopes to help the development of overseas markets such as China.
"This award affirms that we are a reputable and recognized company and gives overseas merchants more confidence in us."
Singapore's pet industry market is small and saturated, and it is necessary to explore overseas markets.
To get more people to use our products, we need to spread the net more or develop more of our own products.
Each year, the company will develop two or three products according to the feedback of veterinarians and pet beauticians and market demand.
During the epidemic last year, the company developed and produced multi-purpose hand sanitizer for children and sensitive people, especially using edible grade organic and natural raw materials.
LIKE Our official website for more information

By taking these steps, Pop Mart can maintain Labubu's popularity and revenue growth while minimizing production and distribution risks.

KPIs for social media success include follower growth, engagement rate, average likes, and follower authenticity.

Title:

Content: Social Media Ranking _ Lu Han Ting, Yao Zhuo Fei, Fan Fan, Fan Fan, Jiang Tao, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan
Author: Chen Zhiying
Published: Updated:
Cloudbreakr, the first marketing company in Hong Kong to use big data to monitor and analyze social media, held the first “Hong Kong Social Media List ” award ceremony. Rudy, co-founder and Chief Operating Officer of Cloudbreakr, revealed in an interview with“ Hong Kong 01 ” that the physical award ceremony was originally scheduled to be held in Harbour City in February this year.
Anson Lo is one of the winners of the Social Media Digest of the Year 2021. (IG photo)
According to Rudy, Cloudbreakr ’ s first award ceremony has three categories: “Social Media Personality of the Year 2021 ”,“ Netizen ’ s Favorite 2021 ” and “Social Media Brand ’ s Favorite 2021 ”. Collect Instagram, Facebook and YouTube data, including follower growth, engagement rate, average likes (Avg. Likes) and more. Follower Authenticity, which analyzes the pages of different content creators, including influencers, online creators and stars, and selects ten“ trendy people ”, “netizens ’ favorite ”, and a“ brand favorite ”.
Chantel is also one of the winners of the Social Media Digest of the Year 2021. (IG photo)
Rudy explained that the data indicators of the two leaderboards are slightly different, and the "netizen favorite" is based on the average likes of posts, and 10 content creators with the most average likes were selected from more than 50,000 pages.
The “People of the Wind ” uses Follower Authenticity, Engagement Rate, Follower Growth, Avg.likes as indicators. As for“ Brand Favourites ”, Cloudbreakr uses AI to calculate the 2021 Brand Sponsorship Posts and aggregated data to derive the annual Brand Favourites.
Check out the winners list now!
+ 16
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Follower growth is a KPI measuring social media success by tracking follower increase over time.

Engagement rate measures social media interaction.

Average likes indicate content creator popularity, with higher numbers showing greater popularity.

Follower Authenticity analyzes page legitimacy to identify genuine followers.

Title:

Content: Social Media Ranking _ Lu Han Ting, Yao Zhuo Fei, Fan Fan, Fan Fan, Jiang Tao, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan
Author: Chen Zhiying
Published: Updated:
Cloudbreakr, the first marketing company in Hong Kong to use big data to monitor and analyze social media, held the first “Hong Kong Social Media List ” award ceremony. Rudy, co-founder and Chief Operating Officer of Cloudbreakr, revealed in an interview with“ Hong Kong 01 ” that the physical award ceremony was originally scheduled to be held in Harbour City in February this year.
Anson Lo is one of the winners of the Social Media Digest of the Year 2021. (IG photo)
According to Rudy, Cloudbreakr ’ s first award ceremony has three categories: “Social Media Personality of the Year 2021 ”,“ Netizen ’ s Favorite 2021 ” and “Social Media Brand ’ s Favorite 2021 ”. Collect Instagram, Facebook and YouTube data, including follower growth, engagement rate, average likes (Avg. Likes) and more. Follower Authenticity, which analyzes the pages of different content creators, including influencers, online creators and stars, and selects ten“ trendy people ”, “netizens ’ favorite ”, and a“ brand favorite ”.
Chantel is also one of the winners of the Social Media Digest of the Year 2021. (IG photo)
Rudy explained that the data indicators of the two leaderboards are slightly different, and the "netizen favorite" is based on the average likes of posts, and 10 content creators with the most average likes were selected from more than 50,000 pages.
The “People of the Wind ” uses Follower Authenticity, Engagement Rate, Follower Growth, Avg.likes as indicators. As for“ Brand Favourites ”, Cloudbreakr uses AI to calculate the 2021 Brand Sponsorship Posts and aggregated data to derive the annual Brand Favourites.
Check out the winners list now!
+ 16
You may be interested

Cloudbreakr uses AI to calculate brand sponsorship post effectiveness.

Title:

Content: Social Media Ranking _ Lu Han Ting, Yao Zhuo Fei, Fan Fan, Fan Fan, Jiang Tao, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan
Author: Chen Zhiying
Published: Updated:
Cloudbreakr, the first marketing company in Hong Kong to use big data to monitor and analyze social media, held the first “Hong Kong Social Media List ” award ceremony. Rudy, co-founder and Chief Operating Officer of Cloudbreakr, revealed in an interview with“ Hong Kong 01 ” that the physical award ceremony was originally scheduled to be held in Harbour City in February this year.
Anson Lo is one of the winners of the Social Media Digest of the Year 2021. (IG photo)
According to Rudy, Cloudbreakr ’ s first award ceremony has three categories: “Social Media Personality of the Year 2021 ”,“ Netizen ’ s Favorite 2021 ” and “Social Media Brand ’ s Favorite 2021 ”. Collect Instagram, Facebook and YouTube data, including follower growth, engagement rate, average likes (Avg. Likes) and more. Follower Authenticity, which analyzes the pages of different content creators, including influencers, online creators and stars, and selects ten“ trendy people ”, “netizens ’ favorite ”, and a“ brand favorite ”.
Chantel is also one of the winners of the Social Media Digest of the Year 2021. (IG photo)
Rudy explained that the data indicators of the two leaderboards are slightly different, and the "netizen favorite" is based on the average likes of posts, and 10 content creators with the most average likes were selected from more than 50,000 pages.
The “People of the Wind ” uses Follower Authenticity, Engagement Rate, Follower Growth, Avg.likes as indicators. As for“ Brand Favourites ”, Cloudbreakr uses AI to calculate the 2021 Brand Sponsorship Posts and aggregated data to derive the annual Brand Favourites.
Check out the winners list now!
+ 16
You may be interested

Netizen favorite is based on average post likes.

Title:

Content: Social Media Ranking _ Lu Han Ting, Yao Zhuo Fei, Fan Fan, Fan Fan, Jiang Tao, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan
Author: Chen Zhiying
Published: Updated:
Cloudbreakr, the first marketing company in Hong Kong to use big data to monitor and analyze social media, held the first “Hong Kong Social Media List ” award ceremony. Rudy, co-founder and Chief Operating Officer of Cloudbreakr, revealed in an interview with“ Hong Kong 01 ” that the physical award ceremony was originally scheduled to be held in Harbour City in February this year.
Anson Lo is one of the winners of the Social Media Digest of the Year 2021. (IG photo)
According to Rudy, Cloudbreakr ’ s first award ceremony has three categories: “Social Media Personality of the Year 2021 ”,“ Netizen ’ s Favorite 2021 ” and “Social Media Brand ’ s Favorite 2021 ”. Collect Instagram, Facebook and YouTube data, including follower growth, engagement rate, average likes (Avg. Likes) and more. Follower Authenticity, which analyzes the pages of different content creators, including influencers, online creators and stars, and selects ten“ trendy people ”, “netizens ’ favorite ”, and a“ brand favorite ”.
Chantel is also one of the winners of the Social Media Digest of the Year 2021. (IG photo)
Rudy explained that the data indicators of the two leaderboards are slightly different, and the "netizen favorite" is based on the average likes of posts, and 10 content creators with the most average likes were selected from more than 50,000 pages.
The “People of the Wind ” uses Follower Authenticity, Engagement Rate, Follower Growth, Avg.likes as indicators. As for“ Brand Favourites ”, Cloudbreakr uses AI to calculate the 2021 Brand Sponsorship Posts and aggregated data to derive the annual Brand Favourites.
Check out the winners list now!
+ 16
You may be interested

Brand favorites are derived from aggregated sponsorship data.

Title:

Content: Social Media Ranking _ Lu Han Ting, Yao Zhuo Fei, Fan Fan, Fan Fan, Jiang Tao, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan
Author: Chen Zhiying
Published: Updated:
Cloudbreakr, the first marketing company in Hong Kong to use big data to monitor and analyze social media, held the first “Hong Kong Social Media List ” award ceremony. Rudy, co-founder and Chief Operating Officer of Cloudbreakr, revealed in an interview with“ Hong Kong 01 ” that the physical award ceremony was originally scheduled to be held in Harbour City in February this year.
Anson Lo is one of the winners of the Social Media Digest of the Year 2021. (IG photo)
According to Rudy, Cloudbreakr ’ s first award ceremony has three categories: “Social Media Personality of the Year 2021 ”,“ Netizen ’ s Favorite 2021 ” and “Social Media Brand ’ s Favorite 2021 ”. Collect Instagram, Facebook and YouTube data, including follower growth, engagement rate, average likes (Avg. Likes) and more. Follower Authenticity, which analyzes the pages of different content creators, including influencers, online creators and stars, and selects ten“ trendy people ”, “netizens ’ favorite ”, and a“ brand favorite ”.
Chantel is also one of the winners of the Social Media Digest of the Year 2021. (IG photo)
Rudy explained that the data indicators of the two leaderboards are slightly different, and the "netizen favorite" is based on the average likes of posts, and 10 content creators with the most average likes were selected from more than 50,000 pages.
The “People of the Wind ” uses Follower Authenticity, Engagement Rate, Follower Growth, Avg.likes as indicators. As for“ Brand Favourites ”, Cloudbreakr uses AI to calculate the 2021 Brand Sponsorship Posts and aggregated data to derive the annual Brand Favourites.
Check out the winners list now!
+ 16
You may be interested

Fan growth rate measures social media success by indicating the increase in fans over time.

Title:

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21 / 04 / 2022
Hong Kong Social Media Ranking _ Jiang Tao and Lu Chieh-An were selected as “Top Ten Personalities ”!
"Brand favorite" is not a mirror?
• Add Favorite Column
• Collection of articles
• Yan Law
Yan Law
"I like to hear people tell stories, and I like to write stories in words."
The greatest joy of rework is finding out the extraordinary stories in the ordinary workplace. "
Senior Editor
Text: Yan Law
With the increasing popularity of social media, more and more artists, moderators and influencers will interact with the public through social media platforms, not only can they close the gap with fans, but also take advantage of the opportunity to promote new works.
With this in mind, Cloudbreakr, a marketing company that uses big data to monitor and analyze social media, combined data from the three social media platforms of Instagram, Facebook and YouTube to analyze the pages of more than 10,000 content creators and view their posts and videos over the past year, as well as their fan growth, engagement rate, average likes (Avg.likes), In the end, the "Top 10 Hong Kong Social Media Personalities", "Top 10 Hong Kong Social Media Netizens Favorite" and "Hong Kong Social Media Brand Favorite" were selected. I believe that no editor should reveal it, everyone must guess that MIRROR's popular members Jiang Tao, Anson Lo, and Edan Lui are all on the list, but look at this 2021 Hong Kong "There are many surprises in the list of winners of the Social Media Awards!
Check out the winners of the 2021 Hong Kong Social Media Ranking!
Top 10 “2021 Hong Kong Social Media Personalities ” Winners (regardless of ranking):
Emi Wong, Lin Chien Yu, Sweet Potato Grape, Lui Jui-an, Jiang Tao, Zhang Jingxuan, YouTube Channel "Try to Be True", Ni Chen-hsi, Li Yuan-yuan, Seven Immortals
If you want to be a “celebrity ”, you have to have a high fan growth rate, interaction rate, average likes and fan authenticity! According to Cloudbreakr ’ s list of winners, MIRROR members Jiang Tao and Edan Lui, Zhang Jingxuan, Lin Qiuxian, etc., among them, the most surprising is the artist ’ s daughter Li Chan Sen, 4 years old. Lucy, who has nearly 400,000 fans on IG, has a lively and funny image and strong acting desire. Last year, she made a film dance" BOOMBAYAH "and was reprinted by BLACKPINK manager. The popularity index has led to many stars, and she can be ranked as one of the" Ten Most Popular People ".
(Courtesy of Cloudbreakr)
Top 10 “Hong Kong Social Media Users ’ Favourites 2021 ” Awards (regardless of ranking):
LO Han-ting, Manner, YAO Chao-Fei, Xue Auntie, Yan Mingxi, Sunny & Creamy, Zhang Zhifu, Li Jia-Xin, Zhu Qianxue, Wei Shiya
When it comes to "netizens favorite", the average number of likes in posts is the most direct data indicator!
According to the data, in the past year, the average number of posts by content creators in Hong Kong was about 1,233!
According to the category, the artist category has the most average likes, about 11,500! Anson Lo, who is known as the “Godfather ”, has attracted countless fans since the broadcast of“ Uncle ’ s Love ”, and the number of fans has once surpassed MIRROR ’ s “Popular King ” Jiang Tao. It ’ s no surprise that they ’ ve become the top 10“ Internet users ’ favorite ”!
(Courtesy of Cloudbreakr)
“2021 Hong Kong Social Media Brand Favourite ”: Karen Chan
However, the most surprising is the winner of the “2021 Hong Kong Social Media Brand Favourite ”! Although Chen Kailin ’ s popularity and exposure are not as good as those of MIRROR, Lucy, Zhang Jingxuan, Lin Qianyu and Qiyuxian, she is still popular with brands. According to Cloudbreakr statistics, Chen Kailin was popular with fashion, beauty and baby products customers last year. Sponsored by 32 brands, more than 119 brand related posts have been published!
(Courtesy of Cloudbreakr)
(Note: The 2021 Hong Kong Social Media Ranking shows the platform data of Instagram, Facebook and YouTube from 1 January to 31 December 2021. The latest social platform data of the winners are not reflected here.)
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Interaction rate measures social media engagement with content.

Average likes measures social media success, with higher numbers indicating greater popularity.

Fan authenticity measures social media success by analyzing page legitimacy and engagement.

Cloudbreakr analyzes social media data to evaluate marketing strategies.

KPIs used by Pop Mart to measure Labubu's social media success are not available.

Digital marketing campaign success is measured by KPIs including website traffic, social media metrics, email open rates, CTR, CPC, and ROI.

Title:

Content: How To Measure the Effectiveness of a Digital Marketing Campaign

There’s a lot that goes into launching a successful campaign: creating ad content, securing a budget, and optimizing for the most clicks and conversions. One step that ties all of the above together is deciding how to measure the effectiveness of a digital marketing campaign.

There’s more to campaign success than monitoring sales. Social media audience growth, email list sign-ups, website traffic, consumer sentiment, digital presence, and brand awareness are all worthy outcomes of a marketing campaign. But sales alone won’t paint an accurate picture of your success.

Measuring your campaigns starts in the earliest stages of planning. Let’s look at how to measure a digital marketing campaign in a way that ties directly to your campaign goals.

Here's how to measure the success of a digital marketing campaign in 6 steps:

1. Set SMART Goals for the Campaign

Setting and achieving goals is a key part of any successful digital marketing campaign, yet many people struggle to do so effectively. One reason for this is because their goals aren’t focused enough.

The remedy: Set SMART goals. Smart goals are those that meet all of the following criteria:

  • They are specific.
  • They are measurable.
  • They are achievable.
  • They are relevant.
  • They are time-bound.

specific goal is one that is clearly defined and easy to understand. It answers the question, "What do I want to achieve?"

measurable goal is one that allows you to choose metrics or key performance indicators (KPIs) to track progress. For example, instead of saying you want to improve your marketing performance, you could say, “I want to get 100 new social media followers as a result of this campaign.”

Achievable goals take into account your ability and likelihood of bringing that goal to fruition. For example, spending $5 on Google Ads and expecting $5 million in sales is unrealistic. Take into account your resources and other factors to see what outcomes are within your reach.

Relevant goals tie back to your big picture. Ask yourself: Why are you setting this goal? What will achieving this goal do for your business or brand in the long run?

And finally, timely goals have a deadline. Instead of saying you want to increase your social media following, you could say, “I want to add 100 new followers in three days.”

Putting it all together, you might state your goals like this:

“This campaign will achieve [specific goal] by [deadline] because [reason why it’s relevant]. We believe this goal is achievable because [reasons why you can achieve these results]. We will evaluate our success by [metrics].”

Once you have your goals in mind, you can develop a sound strategy that directly relates to those goals.

2. Identify Your Target Audience

The audience you target can make or break whether you achieve your goals. If you don’t know who you’re speaking to in your campaign, your message will fail to resonate.

Think:

  • Who is this campaign for?
  • Why should they care?
  • On which channels are they most active? (e.g., TikTok, Facebook, YouTube, email, etc.)
  • What characteristics do they share? (e.g., age, gender, income, interests, values, etc.)
  • What is your audience’s current familiarity with your brand?
  • What makes them buy or convert?

Tip: These social media statistics will help you to determine the right channels. The right consumer insights will help you understand the characteristics of your digital audience. Check out our consumer insights tool to automate this process.

You can discover these nuances among your target audience with data-driven consumer insights. For example, Meltwater's consumer insights platform, Radarly, goes beyond basic social listening to get a more thorough understanding of your ideal customer.

3. Choose Digital Metrics That Reflect Your Goals

KPIs and metrics are a big part of SMART goals. They give you a way to track your progress and see whether your marketing campaigns met your expectations. And they do this through hard data — not hunches and guesswork.

But let’s be honest; there are tons of things you could measure. Marketers can fall down a rabbit hole of metrics and still not know whether their campaigns were successful.

Tip: Learn how to perform campaign measurement, How To Measure Email Campaign Performance, How To Measure The Success of Advertising Campaigns, How To Measure Brand Awareness, and How To Measure Social Media Campaign Success

So, how do you go about choosing the right marketing KPIs for digital campaign measurement?

Here are some helpful advertising metrics to give you a good starting point.

Website Traffic Metrics

An increase in website traffic can be a healthy sign of overall growth. But within the website traffic ecosystem, there are a number of metrics that marketers can look at for clearer signs of digital marketing success.

These include:

Traffic by Source

Where are your website visitors coming from? Are they clicking through from ads? Or social media? Or a backlink from a website you’ve partnered with in your campaign? Reviewing traffic sources can give you a good indication of whether your campaign is working.

Bounce Rate

Bounce rate is the percentage of people who leave your website after viewing just one page and taking no further action. This metric is a strong quality signal that shows whether you’re getting qualified, interested leads.

Also worth noting, bounce rate is different from exit rate. The exit rate shows the percentage of people who leave your website after viewing a particular page but have viewed or engaged with more than one page.

Page Views

Visitors who view more than one page during their session could indicate good lead quality. It helps you see whether others find value in your entire website or just a small part of it.

New vs Returning Visitors

Having mostly new visitors to your website could be a sign that not enough people cared about your content, product, or service to return. But a high number of returning visitors indicates the opposite — people are genuinely interested in what you do and keep coming back for more.

Conversion Rate

Conversion rate refers to the specific desired action a user takes on your website. The desired action could be anything from making a purchase to signing up for a newsletter. A high conversion rate is the goal of any good marketing campaign because it means that more people are taking the desired action.

You can use Google Analytics or other analysis tools to track your website conversion rates.

Session Duration

The session duration is the average time someone spends on your website. A high session duration indicates that people saw value in your content.

Social Media Campaign Metrics

If you’re using social media for any part of your marketing, you may want to include specific social media metrics to track success.

Tip: We have a dedicated blog explaining how to measure social media campaign success that goes deeper into this topic.

Depending on the channels you use, there may be channel-specific metrics to monitor. Some general examples include:

  • Social Media Follower Growth
    As more people discover your brand on social media, your audience count is likely to change. Get a before-and-after snapshot of your social followers to see how many more people became interested in your brand.
  • Social Reach
    Social reach shows you how far your posts have traveled. Use this metric to see how many people saw your content.
  • Impressions
    Impressions tell you the number of times your campaign was viewed. It does not take into account the number of people who saw it, as one person might make up several impressions.
  • Engagement
    Knowing the engagement of your social media posts give you an idea of how other people felt about it. Engagement metrics (sometimes called vanity metrics) include likes, shares, comments, Retweets, and clicks (if applicable).

Email Marketing Metrics

Email marketing brings a unique set of metrics to help you benchmark your marketing performance.

Some areas to pay attention to include:

  • Open Rates
    Email open rate is helpful when you’re building your email list and optimizing your strategy. This gives you an idea of whether people find your subject lines compelling and whether they’re interested in your brand or offer. It can also be a good sign that you’ve targeted the right audience.
  • Bounce Rates
    A little different than website bounce rates, an email bounce rate is the percentage of emails that are undeliverable. This could be due to a misspelling in the address or an address that is no longer valid. Checking your bounce rate gives you an opportunity to clean up your email addresses to improve your delivery rate.
  • Click-Through Rate (CTR)
    Once users open the email, the click-through rate shows the percentage of people who took action on your email. A click-through shows interest in your call to action.
    The higher the click-through rate, the more your CTAs are working for you. If your CTRs are lower than normal, you might want to change your CTA.

PPC Campaign Metrics

If you’re running a Google Adwords campaign, search engine marketing, or other PPC campaign, the above website metrics can prove beneficial.

In addition, the following metrics make a difference in how to measure the success of a digital marketing campaign.

  • Cost Per Click (CPC)
    In a PPC campaign, you pay only when someone clicks on your ad. This applies to Google Adwords as well as paid social media campaigns. The lower your CPC, the further your advertising budget will stretch.
  • Cost Per Lead (CPL)
    Not everyone who clicks your ad will become a lead. It's helpful to look specifically at how many clicks turn into leads and what they cost you.
  • Cost Per Conversion
    Many people might click your ad but not take any further action. That’s why your cost per conversion is always higher than your cost per click and cost per lead. Calculating these costs separately will give you an idea of how much you’re spending to earn each action.
  • Cost Per Acquisition (CPA)
    Unlike cost per conversion, cost per acquisition only applies when you have return customers. It can also refer to acquiring paying customers, whereas a conversion may or may not relate to revenue-based goals.
  • Campaign ROI and ROAS
    ROI and ROAS remain two of the most essential digital marketing KPIs. Whether you want to learn how to measure the success of a Google Adwords campaign, social media marketing, or email marketing, ROI helps to complete the picture.

4. Set Up Metrics Tracking

In addition to choosing the right KPIs, you also need to set up a way to track them. Google Analytics, other website analytics tools, and built-in social media analytics are great places to start.

Another option is to centralize your analytics in an all-in-one, third-party platform, like Meltwater. With digital marketing becoming more complex and campaigns taking an omnichannel approach, .

Gain real-time insight into your digital marketing strategy analytics, no matter the channel. See whether your campaigns are hitting the right KPIs and adjust them accordingly. Learn more about our social media analytics capabilities.

5. Analyze and Report on Your Results

Reporting on your performance can be a time-consuming process. But it's a necessary part of understanding your online advertising success.

Centralizing your analytics and digital marketing metrics gives you an additional advantage when compiling your insights into reports. With all of your insights in the same place, you can quickly and easily turn that data into thorough, informative reports.

Analyzing your campaign results gives you a better understanding of what worked and what didn’t. This helps you to make effective changes for future campaigns to earn better results.

6. Learn From Your Outcomes

Learning how to measure success of a digital marketing campaign includes one last step: making good use of your findings.

All the data you collect and things you measure aren’t helpful unless you apply them in future campaigns. Without this final step, your digital marketing metrics won’t live up to their full potential.

Real-time insights from Meltwater allow you to learn from your outcomes before your campaign ends. Instead of taking a reactive approach, you can continually optimize your campaigns to get the best possible outcomes.

Improving Your Digital Marketing Campaign Measurement with Meltwater

Want to know how to measure digital marketing campaigns with confidence? Meltwater has you covered.

Our consumer insights platform is a powerhouse for marketing measurement. Combining AI with human expertise, Meltwater delivers real-time insights into your audience and marketing efforts. Optimize your campaigns before you launch so you’ll target the right audience with impactful content. Then, keep tabs on your performance throughout the campaign to find opportunities to improve.

Simply fill out the following form and get a free tour today.

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Labubu's target audience is primarily young adults, aged 25-45, who make up 75% of fashion toy buyers.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
Font Size:
Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
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Generation Z accounts for over 40% of total buyers in the industry.

The core consumer population of collection toys is expected to exceed 100 million by 2025, characterized by epochal leadership and avant-garde personality.

What are the traits of collectible toy consumers?

200,000 consumers are willing to spend NT$100,000 on Labubu blind boxes.

How many consumers has Pop Mart's blind box craze attracted?

Which products are increasingly viewed as treasures by collectors?

Labubu has a strong online presence through social media.

Pop Mart's products attracted over 100,000 registrations instantly through social media engagement.

Labubu products likely appeal to those who appreciate unique art styles, created in partnership with artists and agencies.

What are the traits of collectible toy consumers?

Pop Mart targets art toy collectors with high-end products like the MEGA Collection.

Which products are increasingly viewed as treasures by collectors?

The company's mission is to bring joy with Labubu products designed for younger generations.

What are the traits of collectible toy consumers?

In Taiwan, Labubu fans are known as "baby friends", signifying a strong emotional bond with the brand.

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Pop Mart develops effective marketing strategies, including collaborations with well-known IP and artists.

The company uses blind box sales to create a sense of community among fans with limited and hidden releases.

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Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

Consumers mainly buy blind boxes for what purpose?

How do teenagers gain identity and intimacy?

What Pop Mart marketing ploy features highly desirable hidden models?

Pop Mart's products are available on its website and selected channels, with an expanding product line.

Labubu's target audience is male-dominated, with 46.78% buying blind boxes for surprise and 38.95% due to favorite labels.

Consumers mainly buy blind boxes for what purpose?

The target audience is willing to spend on collectibles and nostalgic items, driving steady growth in toy sales to kidults.

Pop Mart develops targeted marketing campaigns, including partnerships with popular brands and artists.

The company's marketing strategies have been successful, with Labubu products

The company's marketing strategies have been successful, with Labubu products

The company's marketing strategies have been successful, with Labubu products