The Russian government has implemented a law to protect the Russian language from excessive foreign borrowings, particularly from English, with the aim of preserving the language's cultural significance and promoting its use in official contexts.

The law requires officials to avoid anglicisms in public speeches and documents, and mandatory use of Russian language is expanded and specified in certain areas.

A normative dictionary will be created to standardize language usage and replace English borrowings with Russian variants.

The law also introduces linguistic examination of draft regulations and specifies areas where the Russian language use is mandatory, with exceptions allowed for foreign words without Russian analogues.

The Russian government has also approved a plan to combat excessive foreign language use, with the Ministry of Education enforcing language regulations and the Ministry of Culture involved in language preservation efforts.

The government has banned the use of Russian synonyms of foreign words as the state language, and enforcement of the language regulations is set to start by the first quarter of 2025.

The education sector is also subject to language regulations, and constituent entities of Russia are involved in enforcement.

Other countries, such as Italy, have also implemented laws to protect their languages, with Italy fining individuals up to €100,000 for using English words in official messages.

The Italian law aims to protect and popularize the Italian language, and opposes the use of English, which is seen as a threat to national identity.

In contrast, some countries, such as China, prioritize the promotion of their national language, with the State Language Commission promoting language development and implementing measures to support national development guarantees.

International organizations, such as the UN, OSCE, and Council of Europe, support language protection laws and promote linguistic diversity, recognizing the importance of language in cultural and economic development.

The Russian language protection law has sparked debate among linguists and sociologists, with some experts considering artificial language regulation as vain and harmful, while others support the reduction of unjustified dominance of foreign words.

The law may change the administrative fashion of using foreign words, but clear criteria are needed to distinguish foreign from non-foreign words.

Excessive foreign word use occurs in administrative and media areas, and the law may impact linguistic diversity.

Overall, language protection laws and regulations regarding borrowings from English vary across different countries and regions, with some countries having stricter laws than others.

The differences between these laws can provide valuable insights into the complexities of language policy and planning, and the need to balance the preservation of national languages with the need to facilitate international communication and cooperation.

The Russian government has implemented a law to protect the Russian language from excessive foreign borrowings, particularly from English, with the aim of preserving the language's cultural significance and promoting its use in official contexts.

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Content: The state Duma adopted in the first reading the bill on the protection of the Russian language from foreign borrowings
The bill on the protection of the Russian language from foreign borrowings passed the first reading in the State Duma of the Russian Federation.
The document proposes to prohibit the use of foreign words except those that do not have common analogues in the state language.
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The law requires officials to avoid anglicisms in public speeches and documents, and mandatory use of Russian language is expanded and specified in certain areas.

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Content: In Russia, they are determined to protect the language from excessive saturation with borrowings
The Russian language is one of the most popular in Eurasia, and attempts to abolish our culture have failed.
© Video: TRK "Zvezda" © Photo: TRK "Zvezda"
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Store, Department, Home and other foreign words in the names of shops, cafes and restaurants in Krasnodar soon will not be.
The Cuban capital decided to abandon all foreign names.
The Cuban authorities obliged entrepreneurs to translate business into Russian.
“A sign in a foreign language or using transliteration or a sign in Russian has a big difference.
In part of the fact that 100% of our population can read, understand the sign in Russian.
And many, by ignorance and age, do not even understand what is written on these signs, ” said the chief architect of Krasnodar Artem Salamatin.
So far, the business has been given time until September 1.
But many entrepreneurs are ready to change now.
“Everything will be in Russian.
We will translate the site into Russian.
We'll change everything.
With pleasure, ” entrepreneur Hovhannes Hovhannisyan shared.
Words borrowed from foreign languages became an integral part of Russian many centuries ago.
Massive in our speech, they appeared in different iconic historical periods.
For example, the Mongol invasion.
And after the Patriotic War of 1812 - there were a lot of gallicisms, that is, French words.
Now in conversations predominate borrowing from English.
“We began to use foreign words very actively in areas where such activity had not been observed before.
First of all, it is the public sphere.
Social sphere.
Where actually came a lot of foreign words ”, – said the Chairman of the Association of teachers of literature and Russian language Lyudmila Dudova.
Russia is now determined to protect the language from excessive saturation with borrowings.
President Vladimir Putin recently signed a law “on mandatory observance of the norms of the modern Russian language when using it as a state language. ”
What specific rules are we talking about?
It's not clear yet.
They are compiled by a special government commission.
“The normative dictionary of the Russian language will be a single consistent comprehensive publication, which will be formed on the basis of dictionaries of the Russian language.
Interpretive, spelling, ” explained Deputy Minister of Education of the Russian Federation Tatiana Vasilyeva.
Thus, foreign words should disappear as much as possible from all official documents.
In addition, officials should not use anglicisms and other borrowings during public speeches and generally avoid them in their speech.
“There are so many wonderful and beautiful words in the Russian language.
But why then instead of the word mentor we say coach.
Well, it doesn't sound.
It seems to me that we need to get rid of such words that are imposed, ” said Lyudmila Skakovskaya, Deputy Chairman of the Federation Council Committee on Science, Education and Culture.
This law, according to officials, should protect the Russian language from attacks from abroad, where they have long been trying to abolish all Russian.
But now these sentiments have intensified even more.
The Kiev regime has long declared war on our culture and heritage.
Throughout the country, the monument to Alexander Sergeyevich Pushkin is being demolished, because it is he who is considered the creator of the modern literary Russian language.
And it was the language issue that became one of the main reasons for the bloody confrontation in the East of Ukraine in 2014.
Residents of Donbass then did not agree with the nationalists, they did not refuse the Russian language.
“They use the term underdogs.
All these years, when the Maidan happened, they etched Russian in the Donbass, for them it is a symbol of communication.
The Russian world is hysterical.
What connects the Russian world?
The Russian language, ” said political scientist Yuri Svetov.
The fact that our language and culture need protection is also said by the leaders of other neighboring states.
During the autumn meeting of the heads of the CIS countries in Astana, the President of Kazakhstan Kassym-Jomart Tokayev called on his colleagues to create an organization for the protection of the Russian language.
“Our idea is to create an international organization in the image and likeness of the UN.
Using the positive experience of Francophonie.
The headquarters of which is located in Paris, ” said President of the Republic of Kazakhstan Kassym-Jomart Tokayev.
Rossotrudnichestvo recently conducted its own study abroad, which showed that openly Russophobic sentiments are present only among politicians.
But ordinary people continue to willingly learn our language and culture.
According to the United Nations, Russian is spoken by 258 million people worldwide.
It is one of the most popular in Eurasia, and attempts to abolish our culture have failed.
Abroad, Dostoevsky, Pushkin and other Russian classics are also read.
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A normative dictionary will be created to standardize language usage and replace English borrowings with Russian variants.

The law also introduces linguistic examination of draft regulations and specifies areas where the Russian language use is mandatory, with exceptions allowed for foreign words without Russian analogues.

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Content: news _ header _ top _ 970 _ 100
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The State Duma adopted a law on the protection of the Russian language from the excessive use of foreign words
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The state Duma in the final reading adopted a bill that should protect the Russian language from excessive foreign borrowing.
The document was submitted at the end of October last year.
It is noted that the project “emphasizes the unifying role of the Russian language as the state language of the Russian Federation in a single multinational state, expands and specifies the areas in which the use of the state language of the Russian Federation is mandatory. ”
The law introduces such concepts as normative dictionaries, grammars and reference books that fix the norms of the modern Russian literary language when it is used as a state language.
Exceptions will be only those foreign words that do not have common analogues in the Russian language and the list of which is contained in the normative dictionaries.
Also, now there will be a mandatory linguistic examination of draft regulations for their compliance with the norms and rules of the Russian language.
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The Russian government has also approved a plan to combat excessive foreign language use, with the Ministry of Education enforcing language regulations and the Ministry of Culture involved in language preservation efforts.

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Content: The Russian government approved a plan to combat the excessive use of foreign language
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The Russian government approved a plan of measures for 2024-2026 to implement the foundations of state policy to preserve and strengthen traditional spiritual and moral values.
It included a clause on countering the excessive use of foreign vocabulary.
According to the document, the plan provides for counteraction to “excessive use of foreign vocabulary in the public space ”, as well as in literature and art, media, education and enlightenment.
The executors were appointed by the Ministry of Education, the Ministry of Education, the Ministry of Culture, the Ministry of Statistics and the authorities of the constituent entities of Russia.
According to the document, the term for determining the criteria for excessive use of foreign vocabulary is the first quarter of 2025.
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In February 2023, Russian President Vladimir Putin signed a law banning the use of Russian synonyms of foreign words when the language is used as a state language.

The government has banned the use of Russian synonyms of foreign words as the state language, and enforcement of the language regulations is set to start by the first quarter of 2025.

The education sector is also subject to language regulations, and constituent entities of Russia are involved in enforcement.

Other countries, such as Italy, have also implemented laws to protect their languages, with Italy fining individuals up to €100,000 for using English words in official messages.

Title:

Content: No hello: the Italian government wants to fine for English words
According to members of the party of Prime Minister Giorgi Meloni, the purpose of the law is to “protect and popularize the Italian language ” and preserve national identity.
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In Italy, a bill has been created, if adopted, for the use of English and other foreign words in official messages will be punished with fines from €5,000 to €100,000.
This is reported by Euronews.
According to members of the party of Prime Minister Giorgi Meloni, the purpose of the law is to “protect and popularize the Italian language ” and protect national identity.
The law was put forward by Fabio Rampelli, a member of the lower house of Italy ’ s parliament, and he opposes the so-called “anglomania ”, because of which Italian politicians and bureaucrats will receive fines if the law is passed.
“In the lower house we speak Italian.
We continue to struggle to use our language instead of English.
We can ’ t understand why we call the “dispenser ” an automatic hand sanitizer, ” he writes.
On March 22, the head of the Italian government, George Meloni, sharply spoke out against the termination of support for Ukraine.
On March 21, police from Italy collected evidence of mass crimes of the Russian Federation in Ukraine.
The materials for the International Criminal Court are based on thousands of testimonies of Ukrainian refugees.
One of the women told how her friend was raped by five soldiers of the Russian army.
March 15, the media said that Medvedev gave PMC "Wagner" a special order to kill the Minister of defense of Italy.

The Italian law aims to protect and popularize the Italian language, and opposes the use of English, which is seen as a threat to national identity.

In contrast, some countries, such as China, prioritize the promotion of their national language, with the State Language Commission promoting language development and implementing measures to support national development guarantees.

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Content: People 's Network > > Education
Forum on Promoting High-Quality Development of National Language and Character in the New Era
September 29, 2022 20: 22 | Source: People's Network - Education Channel
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People's Daily, Beijing, September 29 (Reporter Sun Jing) Today, the "Meeting the 20th National Congress to Promote the High-Quality Development of National Language and Script in the New Era" was held in Beijing.
Tian Xuejun, a member of the Party Group of the Ministry of Education and vice minister of the State Language Commission, pointed out that the State Language Commission held a series of activities to comprehensively sum up the progress and achievements of the language and writing cause in the new era, and create a good atmosphere for the success of the 20th Party Congress.
Since the 18th National Congress of the Communist Party of China (CPC), the language and writing front has earnestly implemented the decisions and arrangements of the CPC Central Committee and promoted the development of the language and writing cause by leaps and
China has made great efforts to popularize the common language of the country, creating a successful model for the promotion of common language in a unified multi-ethnic and multilingual country.
We should take the initiative to serve the overall situation of national development and provide important guarantees for economic and social development.
Tian Xuejun stressed that the language and writing front should earnestly implement the decisions and arrangements of the Party Central Committee and the State Council on language and writing work, implement the spirit of the national language and writing conference, promote the high-quality development of language and writing cause, meet the growing demand for high-quality language education and language services.
The forum was held in a video format, with experts and scholars on the language and writing front, representatives of member units of the State Language Commission and local language committees participating.
The forum released 20 volumes of the Chinese Language and Culture Collection (Series II) of the Chinese Language and Resources Conservation Project and the National Emergency Language Service Corps' 100 Emergency Sign Language Sentences for Epidemic Prevention and Control.
(Editor: Sun Jing, Xiong Xu)
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International organizations, such as the UN, OSCE, and Council of Europe, support language protection laws and promote linguistic diversity, recognizing the importance of language in cultural and economic development.

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Content: All news
MFA: work to preserve minority languages is particularly relevant in light of the campaign against Russia
Deputy Director of the Department for Relations with the Subjects of the Federation, Parliament and Public Associations of the Ministry of Foreign Affairs of Russia Valery Maslin explained that in this regard, much attention is paid to the situation in the Crimea
Moscow, December 3.
/ TASS /.
Activities to preserve the languages of national minorities and indigenous peoples of Russia are particularly relevant in connection with the anti-Russian campaign carried out by some countries accusing Moscow of violating human rights.
This was stated on Friday by Deputy Director of the Department for Relations with the subjects of the Federation, Parliament and public associations of the Russian Foreign Ministry Valery Maslin.
“In accordance with the resolution of the General Assembly on the rights of indigenous peoples, the period from 2022 to 2032 is proclaimed the international decade of indigenous languages in order to draw attention to the growing problem of the loss of these languages.
The urgency of preserving the languages of national minorities acquires special importance in the light of the anti-Russian campaign promoted by our opponents with accusations of violating human rights, in particular the linguistic rights of the peoples of Russia, "he said at a meeting of the Council on Interethnic Relations and Cooperation with Religious Associations in the Federation Council.
Maslin noted that in the framework of the implementation of the state national policy for the protection of the rights of national minorities and indigenous minorities of Russia, the Ministry of Foreign Affairs of the Russian Federation involves all territorial and functional departments of the central office, as well as international platforms.
"For this purpose, such authoritative international organizations as the UN, the OSCE, the Council of Europe and other multilateral regional forums are used," he said. - The potential of the UN Human Rights Council and its relevant subsidiary bodies and mechanisms is actively used, "he added.
In addition, the Deputy Director of the Department of the Ministry of Foreign Affairs explained that in this regard, great attention is paid to the situation in Crimea, “maintaining inter-ethnic and inter-confessional harmony there, creating favorable conditions for the realization of their rights by minorities living on the peninsula, including the Crimean Tatars. ”
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The Russian language protection law has sparked debate among linguists and sociologists, with some experts considering artificial language regulation as vain and harmful, while others support the reduction of unjustified dominance of foreign words.

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Content: There should be no excesses: a sociologist about the law on the protection of language - RIA Novosti Crimea, 29.10.2022
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There should be no excesses: a sociologist about the law on the protection of language
Political scientist Kiselyova appreciated the bill on the protection of the Russian language
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SIMFEROPOL, 29 oct - RIA Novosti Crimea.
The emergence of a law in the Russian Federation on the protection of the Russian language from excessive borrowing is appropriate, but there should be no excesses in this matter.
This opinion on the air of the radio "Sputnik in Crimea" expressed the head of the Crimean branch of the Foundation for the development of civil society, sociologist Natalia Kiseleva.
Crimean teachers spoke out against the language repression of young people > >
Earlier, a draft law on amendments to the Federal Law "On the State Language of the Russian Federation" appeared in the system of ensuring legislative activity.
The amendments provide for the protection of the Russian language from the excessive influence of borrowed words.
In particular, we propose the emergence of normative dictionaries that fix the norms of the modern Russian literary language, where foreign words cannot be entered, with the exception of those that have no analogues in the Russian language.
Leave the “barn ” and“ dog ” alone: a linguist about the law on the protection of language
“I am a supporter of this bill.
I think it should be adopted a long time ago, because we really see an unjustified dominance of foreign words.
At the same time, I, of course, do not propose to abandon all borrowed words - many of them have long and firmly entered the Russian language and became part of it, "Kiseleva said.
The sociologist emphasizes that it is impossible to introduce language restrictions in colloquial speech, especially among young people, and this is not the case in the new bill.
At the same time, in her opinion, the official use of the language should be regulated:
In the Crimea proposed to introduce fines for foreign words in advertising > >
“It ’ s about officials, the media.
For example, the latest fashionable foreign word "hub" - representatives of government agencies use it everywhere, although there is a great word in the Russian language "node": transport hub, interchange and so on, "- gives an example of a guest ether.
Dictionary for the replacement of anglicisms needs improvement – opinion
In addition, according to Kiseleva, it is appropriate not only to regulate the use of the Russian language in the official sphere, but also to simplify the language of regulatory documents so that the ordinary citizen can understand legal norms, which now often require interpretation by lawyers.
Earlier, Andrei Kibrik, a researcher at the Institute of Linguistics of the Russian Academy of Sciences, commented on the relevant bill, expressed the opinion that the artificial regulation of any language, including the Russian language, is a vain and even harmful idea, since borrowing is part of a natural process that cannot be stopped or reversed.
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The law may change the administrative fashion of using foreign words, but clear criteria are needed to distinguish foreign from non-foreign words.

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Content: The ban on foreign borrowings in the Russian language - what should be feared - RIA Novosti Crimea, 16.02.2023
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The ban on foreign borrowings in the Russian language – what should be feared
Philologists: in the fight against foreign borrowings in the language, it is important to prevent excesses
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SIMFEROPOL, Feb 16 – RIA Novosti Crimea, Alexey Goncharov.
The main risk of the law adopted by the State Duma on the restriction of the use of foreign words is the excesses that can be allowed in the struggle for the purity of the Russian language.
This opinion was expressed by the interviewed website RIA Novosti Crimea and radio "Sputnik in Crimea" experts.
Chancellery is no less an enemy
On Thursday, the State Duma in the second and third reading adopted amendments to the federal law "On the state language of the Russian Federation".
The law, in particular, prohibits the use of foreign words at the state level, with the exception of those that do not have common Russian-language analogues.
Deputies also approved a list of areas where Russian is mandatory for use.
These include information for consumers of goods, works and services, as well as the education sector, state and municipal information systems.
Doctor of Philological Sciences, Professor of the Institute of Philology of the Crimean Federal University.
Vernadsky Vladimir Orekhov believes this law is correct and necessary, since the Russian language needs protection.
However, the main problem is how this document will work in practice.
"Indeed, there can be excesses, and on the part of officials, who in many cases are themselves a source of stupid borrowing.
It is this category that often distorts the Russian language with stationery and borrowings, inventing some new formulas.
To make a beautiful project or report, you need to call the old with new words, preferably foreign, and, passing the old for new, somehow raise your prestige.
And then it already diverges, ” the expert explained in comments to RIA Novosti Crimea.
Orekhov also does not believe that young people are the main source of borrowing in the language.
According to him, youth slang is changing so quickly that such loanwords rarely take root for a long time.
At the same time, what is recorded in official documents, already, as they say in a well-known saying, "you can not cut down with an axe."
Down with the Chancellery: Officials Were Requested to Speak Human > >
“Most of the borrowings that this law is designed to save us from are in official documents of different levels.
This also applies to the capital institutions, but to a greater extent provincial.
This is a kind of fashion – to show your knowledge using incomprehensible foreign words.
How to deal with it, I have no recipe.
On the other hand, this law in itself can change this fashion in the administrative environment.
In this case, he by the very fact of his existence will correct the situation, ” the philologist suggested.
Russia will support the creation of an organization to promote the Russian language – Putin
According to Orekhov, the mechanisms that will be able to effectively implement the norms of this law should be developed through a wide public discussion, with the involvement of school teachers, university teachers, cultural figures and all those who are involved in the development of the Russian language.
Define clear criteria
Director of the Crimean Republican Institute of Postgraduate Pedagogical Education, Doctor of Philology, Professor Alexander Rudyakov is also sure that the law adopted by the State Duma and the protection of the Russian language in general is a good thing.
But the question arises: where is the criterion that distinguishes foreign words from non-foreign ones.
After all, in our language there are many Russian words that are originally borrowed from other languages.
"My wife is a German, we often argue with her.
She believes that the word "barrier" is a German word.
And I, a simple Russian, I am convinced that this is a Russian word.
Therefore, it is important that there are clear criteria for all this.
That's what we're talking about.
The law is excellent, but it is important how it will be applied and what criteria will be there, ” the expert said on the radio “Sputnik in Crimea ”.
Another important fact to pay special attention to is professional universal terminology, said Rudyakov.
“In many branches of knowledge, say, in the banking sector, there are words that are, in principle, international.
It is probably not very smart to isolate yourself from the terminology that is inherent in this area.
Another thing is not to drag it into our public vocabulary.
This is also very important to understand and comply with, ” explained the philologist.
"Adapt and switch to Russian": how the schools of Kherson region work > >
At the same time, the professor agreed that today in a number of areas, including administrative and media, there is an excessive use of foreign words, which can be easily and simply replaced by Russian-language analogues.
"When you hear 'communicate', 'collaboration' - the hand reaches for the gun.
Somewhere I read the information that a "Children's Collaboration House" was built in Vladivostok.
That's what's scary, you know.
These are obvious excesses, ” said the doctor of science.
Rudyakov, who is also a member of the Council on the Russian language under the President of Russia, assured that he will raise questions regarding the new law at the next meeting of the organization on March 2.
Read also on RIA Novosti Crimea:
Quoting the classics: how and why great writers quarreled
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Russia will support the creation of an organization to promote the Russian language – Putin
Leave the “barn ” and“ dog ” alone: a linguist about the law on the protection of language
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Excessive foreign word use occurs in administrative and media areas, and the law may impact linguistic diversity.

Overall, language protection laws and regulations regarding borrowings from English vary across different countries and regions, with some countries having stricter laws than others.

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Content: “They can probably be caught. ”
"Kommersant" asked Muscovites what to do with overseas words in Russian speech
Deputies and senators went on New Year's holidays, passing a record number of laws over the year - more than 650.
Among the thousands of initiatives, amendments to the Federal Law “On the State Language of the Russian Federation ” remained under consideration.
The government proposes to consult a dictionary about Russian analogues before using foreign words in the public sphere.
“Kommersant ” asked Russian speakers what to do with borrowings in the speech of the officials themselves and their fellow citizens.
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The differences between these laws can provide valuable insights into the complexities of language policy and planning, and the need to balance the preservation of national languages with the need to facilitate international communication and cooperation.


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Korean skin care has gained worldwide popularity for its unique approach to achieving healthy, moisturized skin.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
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Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Korean skin care emphasizes health and beauty through gentle ingredients, hydration, and sun protection.

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Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skin care products often feature unique ingredients like snail extract.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
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Korean skin care products often feature natural ingredients like ginseng and green tea, known for being gentle and non-irritating.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Korean skin care routines involve a multi-step process emphasizing gentle exfoliation and skin barrier health.

The Korean government's investment in the beauty industry has contributed to the country's reputation for high-quality skin care products.

Korean skin care products are often affordable, priced under $25.

Social media platforms like TikTok have boosted the popularity of Korean skin care products and routines by sharing user experiences and recommendations.

Korean skin care brands are popular internationally due to their gentle, effective, and affordable products.

Earth-friendly approaches have resonated with environmentally conscious consumers, boosting Korean skin care's popularity.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Some Korean skin care ingredients, like formaldehydes, can cause allergic reactions and nervous system issues.

Title:

Content: Today, 21: 45
The expert called the components of cosmetics, which should alert
Read “SE ” in Telegram Zen
Expert on certification of products and services of the portal TRTS24 Ekaterina Kurbatova exclusively for SE said that when choosing cosmetics, it is necessary to carefully study the packaging and read the composition.
“This is necessary not only in order to choose an effective tool, but also so that its use does not turn out to be deplorable consequences.
The skin of each person is individual, and in different ways can perceive some ingredients of cosmetics, ” explained the specialist.
Among the components that can cause a reaction, it is worth noting formaldehydes, propylene glycol, hydroquinone, dihydroxyacetone and parabens.
Such substances, according to Ekaterina Kurbatova, can not only lead to allergic reactions, but also affect the nervous system, cause eye irritation, contribute to aging of the skin and the appearance of wrinkles, as well as increase the likelihood of developing cancer.
“I recommend that you react less to advertising and appearance of cosmetics, and pay more attention to its composition.
I also note that all cosmetics, before appearing on sale, must undergo tests and obtain the necessary permits, ” the specialist concluded.
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Consumers should carefully read cosmetic product compositions and avoid expired or damaged items.

Korean skin care products have been shown to be effective, safe, and cost-effective through scientific studies and expert reviews.

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Content: Shopping

The Best Korean Serums For Oily Skin

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If you’re a K-beauty fanatic and you’ve got oily skin, you’re in luck: There are plenty of amazing Korean serums out there that target clogged pores, excess shine, breakouts, and other concerns that are commonly associated with oily skin. More specifically, the best Korean serums for oily skin contain lightweight moisturizers like hyaluronic acid and squalane (because yes, oily skin still needs hydration), as well as ingredients like niacinamide and green tea leaf extract, which are thought to help regulate excess oil production. You also don't have to worry about any $100-plus price tags, as Korean skin care products are generally quite affordable (none of the products featured here cost more than $25).

What To Consider When Shopping For A Serum For Oily Skin

As previously touched upon, you’ll want a serum that offers grease-free hydration via ingredients like hyaluronic acid (or sodium hyaluronate), squalane, panthenol, and vitamin E. Centella asiatica extract, which is beloved for its soothing and moisturizing properties, is commonly found in Korean serums, and it’s a beneficial ingredient for most skin types. Beyond that, you’ll want to choose a serum based on your more specific skin concerns: for example, if you have congested or breakout-prone skin, you probably want a serum that contains a pore-clearing ingredient like willow bark extract or rice sake. If you have sensitive skin, you’ll want to double up on the soothing ingredients. And if your main goal is a more even-looking complexion, consider a serum that contains a brightening antioxidant like vitamin C.

How To Apply Your Serum

You can use a serum in the morning and/or at night (though if you're using a vitamin C serum, your skin will reap the most benefits by using it in the morning layered under your sunscreen). When you apply your serum will depend on the other steps in your skin care routine, but generally, it should go on after cleansing and toning, but before heavier products like moisturizer and sunscreen. Typically, serums will come with a dropper dispenser, so all you need is a few drops, which you can then gently pat onto your face and neck.

Other Tips For Oily Skin

The causes of oily skin can range from hormonal imbalances to genetics to something as simple as the weather. In addition to incorporating a targeted serum into your skin care routine, there are several other steps you can take to help keep your oily skin balanced:

  • Cleanse regularly, and thoroughly remove makeup at the end of the day.
  • Use lightweight, oil-free, noncomedogenic moisturizers (like gel creams).
  • Opt for mattifying makeup products, or use a mineral-based setting powder over your makeup.
  • Keep oil blotting sheets on hand to dab away excess oil throughout the day.
  • Try a topical retinoid at night, which can help unclog your pores by speeding up skin cell turnover.

Shop The Best Korean Serums For Oily Skin

In a hurry? Here are the best Korean serums for oily skin:

  1. Best Serum For Oily, Dehydrated Skin: COSRX Advanced Snail 96 Mucin Power Essence
  2. Best Serum For Oily, Acne-Prone Skin: I Dew Care Juicy Kitten Purifying Power-Green Serum
  3. Best Pore-Minimizing Serum For Oily Skin: Skinfood Peach Sake Pore Serum
  4. Best Calming Serum For Oily Skin: BePlain Cicaful Ampoule
  5. Best Vitamin C Serum For Oily Skin: Skin & Lab Vitamin C Brightening Serum

1. Best Serum For Oily, Dehydrated Skin

Just because you have oily skin, doesn't mean you can skip out on moisturizing (in fact, if your skin is dehydrated, it can actually start producing more oil). If you think your oily skin is also dehydrated (or if it’s dry in some parts), consider COSRX’s best-selling Advanced Snail 96 Mucin Power Essence, a lightweight serum that’s rich in snail mucin, which is a popular ingredient used in Korean skin care. Naturally full of hyaluronic acid, copper peptides, glycolic acid, collagen, and elastin, snail mucin is believed to have hydrating, repairing, and collagen-boosting benefits. (And if you're concerned about the snails, COSRX says they’re cruelty-free, as they collect the mucin from the snails rather than forcing it from them.) In here, panthenol (aka vitamin B5) and arginine further help with replenishing moisture, while allantoin works to soothe dryness and irritation. Technically, this is an essence — kind of like a serum/toner hybrid — so it has an extremely light texture and layers beautifully under other products. It’s also one of the most popular Korean beauty products on Amazon, with over 9,000 five-star ratings and counting.

Relevant review: "I have oily skin, and this stuff is incredible. Cuts down on oil production, very light but super moisturizing, and it soaks in well. The texture is exactly what you imagine snail mucin feels like, but it's not unpleasant or overly sticky."

Active Ingredients: Snail Mucin, Hyaluronic Acid, Allantoin, Panthenol, Arginine Size: 3.38 oz. Cruelty-Free: Yes

2. Best Serum For Oily, Acne-Prone Skin

To help treat the breakouts that often go hand in hand with oily skin, you'll typically see a beta-hydroxy acid, like salicylic acid, included in a serum. I Dew Care's serum uses willow bark extract instead, which is touted as a less-irritating BHA that has anti-inflammatory properties. You'll also find niacinamide at the top of the ingredients list, which has been shown to reduce sebum excretion rates, in addition to promoting an overall clearer complexion. To soothe and nourish inflamed skin, the serum includes a blend of antioxidant-rich ingredients like chlorella vulgaris extract (a type of algae), kale leaf extract, spirulina extract, and centella asiatica extract.

Relevant Review: "I feel like this product actually balanced my skin and made it more clear from small blemishes. Within a week, I noticed more even skin tone, and it seems to be fine with sensitive skin."

Active Ingredients: Niacinamide, Willow Bark Extract, Chlorella Vulgaris Extract, Kale Leaf Extract, Spirulina Extract Size: 1 oz. Cruelty-Free: Yes

3. Best Pore-Minimizing Serum For Oily Skin

This serum makes a great substitute for a pore-minimizing makeup primer that also packs in plenty of good-for-skin benefits. Skinfood’s Peach Sake Pore Serum helps to reduce the look of enlarged pores and slow down the production of oil thanks to a combination of peach fruit extract, silica, and rice sake. Licorice root extract offers antibacterial and anti-inflammatory benefits for anyone who might be prone to acne, and centella asiatica extract works to soothe skin and improve its overall texture.

Relevant Review: "Hands down, this is the best pore-minimizing primer I have ever used. It instantly eliminates the shine and shrinks your pores."

Active Ingredients: Silica, Peach Fruit Extract, Rice Ferment Filtrate (Sake), Centella Asiatica Extract, Licorice Root Extract, Vitamin E Size: 1.5 oz. Cruelty-Free: No

4. Best Calming Serum For Oily Skin

Whether your oily skin also happens to be sensitive, or the excess oil has led to acne-induced irritation, this BePlain Cicaful Ampoule, which is made of 84% centella asiatica extract, may be a valuable addition to your routine. The plant-derived ingredient is rich in nutrients and believed to have anti-inflammatory and antioxidant properties. The active compounds in the plant are proven to effectively treat wounds, which is why centella asiatica has become so popular for helping to soothe irritated skin. In this serum, chamomile flower extract provides further calming benefits, while hyaluronic acid attracts and locks in moisture.

Relevant Review: "I have been using this ampoule for a while and [I'm] currently on my fifth bottle. It's very lightweight and does not leave a sticky residue. I have super oily skin, so it definitely helps that the texture is very light."

Active Ingredients: Centella Asiatica Extract, Hyaluronic Acid, Chamomile Flower Extract Size: 1 oz. Cruelty-Free: Yes

5. Best Vitamin C Serum For Oily Skin

For a serum that helps with fading unwanted hyperpigmentation and preventing sun damage (something that can ultimately lead to more hyperpigmentation), you'll want a vitamin C serum. Skin & Lab’s Vitamin C Brightening Serum uses a synthetic form of vitamin C that’s not only less irritating, but also makes the formula more stable (vitamin C is notoriously very reactive and can lose its antioxidant benefits when exposed to heat, light, and air). Also included in the formula are niacinamide to help regulate oil production, hyaluronic acid to provide lightweight hydration, and collagen and peptides to promote firmer, more moisturized skin.

Relevant Review: "It is not irritating to my sensitive, oily/combo skin, and works great when paired with other products like glycolic acid cleansers and toners, as it helps with brightening your face and giving it a very healthy, even skin-toned kind of glow."

Active Ingredients: Niacinamide, Vitamin C, Vitamin E, Panthenol, Chlorella Vulgaris Extract, Hyaluronic Acid, Hydrolyzed Collagen, Peptides Size: 1 oz. Cruelty-Free: Yes

About The Author:

Marissa DeSantis has worked as a beauty writer for nearly 10 years. Her pieces can be found across print and digital publications like Bustle, Evening Standard, Teen Vogue, and InStyle.

Studies referenced:

Oily Skin: A review of Treatment Options, by Dawnielle C. Endly, DO and Richard A. Miller, DO; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5605215/

Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract, by A. Ratz-Łyko, J. Arct, and K. Pytkowska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4852572/#:~:text=Centella%20asiatica%20extract%20is%20a,hydration%20and%20epidermal%20barrier%20function.

Centella asiatica in cosmetology, by Wieslawa Bylka, Paulina Znajdek-Awizen, Elzbieta Studzinska-Sroka, and Malgorzata Brzezinska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3834700/

Korean skin care products achieve a smooth complexion with ingredients like hyaluronic acid and Centella asiatica extract.

The Korean skin care market is expected to reach $11.4 billion by 2026, and the global K-Beauty market is expected to reach USD18.32 billion by 2030, growing at a 9.2% CAGR. [2].

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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Korean skin care's international boom is due to effective marketing and a unique approach to skin care, with brands remaining popular globally through effective digital marketing and brand ambassador partnerships.

Title:

Content: A.S. Watson launches K-Beauty Land O + O strategy to help Korean cosmetics brand break into Asia
Hot Talk 23: 21 2021 / 10 / 21
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A.S. Watson launches K-Beauty Land O + O strategy to help Korean cosmetics brand break into Asia
In the past, Changhwa (00001) ’ s Watsons cooperated with a number of Korean beauty brands to use O + O (offline and online) strategies to help brands interact with their target customers in the Asian market and expand their business. In order to meet consumers ’ desire for Korean beauty products, Watsons launched K-Beauty Land, offline and online. The store offers over 8,000 Korean beauty products to satisfy the people ’ s desire not to fly.
A.S. Watson said that it has established a successful partnership with Korean beauty brands Mise En Scène and COSRX in the Asian market and will introduce Hello Bubble, a product of Mise En Scène, to be sold in Hong Kong.
Korean beauty brand COSRX was launched exclusively in Singapore, Malaysia, Thailand and the Philippines in 2017, with a compound annual growth rate of more than 80%, while hair brand Mise En Scène has recorded a compound annual growth rate of 90% since its launch. The product was first launched in 2018 at Watsons Taiwan and will be available exclusively in Singapore, Malaysia and Thailand in 2020. Sold in Hong Kong.
According to the latest research, Korea ’ s cosmetics exports increased by 16.1% year-on-year in 2020, and the total value of exports reached nearly US $7.6 billion.
Meanwhile, the size of the Korean beauty products market will grow at a compound annual growth rate of 9% from 2021 to 2027.
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Editor: Tseng Lok Sze
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