The Labubu phenomenon has gained global popularity, earning the "Magic Thailand Experience Officer" title.

Labubu's products are popular in Taiwan and sold in POP MART stores, with limited edition Christmas items being highly sought after.

The character's merchandise is highly sought after, fueling its viral sensation status.

Labubu's unique design and marketing strategy have boosted Pop Mart's global revenue.

The company's founder has become significantly wealthier due to Labubu's cultural phenomenon success.

TikTok has created viral sensations like the Labubu phenomenon by driving trends and sharing new content.

The platform's algorithm favors Labubu-related content due to its high user activity.

Labubu's fan base is diverse in age and gender, finding contentment in shared preferences and fan groups.

Fans of Labubu like the character's cute and funny personality, with some preferring the "fox doll powder" or "actor powder" aspect.

Labubu's popularity stems from its virtual idol function and fans' attraction to its traits and personality.

The character's relatable personality traits also play a significant role in its appeal.

Projection psychology allows fans to connect with characters like Labubu, seeking comfort in their furry shape.

The popularity of Labubu has been influenced by the trend of perceiving "ugly things" as cute and desirable.

Asian pop culture, including blind box culture from Japan, has influenced Labubu's popularity.

Women make up 70% of Labubu's fan base, which is mainly in China and active on TikTok and Weibo.

Labubu's fans, who are financially independent, project self-love onto the character, triggering a "baby schema" response.

The collectible toy market is expected to reach USD 35.3 Billion by 2032, growing at a 10.2% CAGR.

Labubu's fan base is highly engaged, with fans creating and sharing their own content, and the character's expression package has been downloaded 300 million times.

The Labubu phenomenon has gained global popularity, earning the "Magic Thailand Experience Officer" title.

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Content: 【 Printing 】
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Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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What did Labubu receive in Thailand that no other trendy IP receive?

Labubu's products are popular in Taiwan and sold in POP MART stores, with limited edition Christmas items being highly sought after.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

The character's merchandise is highly sought after, fueling its viral sensation status.

Labubu's unique design and marketing strategy have boosted Pop Mart's global revenue.

The company's founder has become significantly wealthier due to Labubu's cultural phenomenon success.

TikTok has created viral sensations like the Labubu phenomenon by driving trends and sharing new content.

Title:

Content: 【 Viral Marketing 】 Experts warn enterprises to shake sound, small red book brand promotion must be cautious
Business 11: 00 2023 / 08 / 18
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Recently, a short video of mainland influencers and “Raw Coke ” in Japan became the topic of discussion, and Japanese department stores in Hong Kong were immediately introduced to the shelves, once again proving the influence of social media on the creation of trends.
Consumer trend research organization WGSN experts said that TikTok, small red book and other social media become a platform to drive trends, Gen Z in these platforms are not only followers of the trend, but also creators, if the brand wants to have the ability to create trends, it can not ignore the efforts in these platforms.
Taihe McDonald becomes LEED Zero Carbon Certified Restaurant to save 987,000 kilowatt-hours of electricity
In recent months, the media has frequently reported on the trends created by social media such as TikTok and Little Red Book. From “Carrying a McDonald ’ s Bags to Punching at McDonald ’ s Road ”,“ Carrying a Card in Fai Fu Street Soon ”, to “Taking a Photo in Hong Kong School Uniform ” and“ Drinking a Student Coke to Get a Bright Sense of Light ”, all kinds of trends brought by TikTok and Little Red Book. TikTok and Little Red Books are both popular among Gen Z, and they can quickly create trends and topics, which can be both a channel for marketing and a crisis, and must be used carefully, according to WGSN trendsetter Huang Jiajing.
According to Little Red Book data, as of April 2023, the number of Little Red Book users in Hong Kong has reached 1.13 million, with daily active users increasing by 50% year-on-year.
Since the customs clearance began in February and March this year, a large number of mainland tourists have used small red books and trembling to punch in Hong Kong, and even created special punching methods, which have caused many people to imitate.
Some merchants also smell the business opportunities behind, and more and more merchants are using Little Red Book to promote "Hong Kong Letter", even allowing bottled oolong tea to be almost bought out of the market.
Huang Jiajing believes that this phenomenon not only appears in mainland China, but also through TikTok is popular in foreign countries. TikTok ’ s characteristics make its influence “come and go quickly ”, which can viral create trendy topics, but also shorten the cycle of the trend. The heat will soon be overshadowed by new trends.
Huang Jiajing believes that with the emergence of TikTok and Little Red Book, it is not traditional brands or celebrities that create trends, but ordinary people.
Trendsetter fragmentation
She believes that these social platforms are “windows ” to the world, and cites Google data that 40% of Gen Z have listed TikTok and Instagram as the preferred search methods. Younger generations use these platforms to observe the world, and if brands are absent from these windows, it is difficult to promote brands to younger generations.
She also refers to the creation of popular is not the brand, but as the user of the Z generation itself, each user can shine hot, niche culture may also create a trend, and its influence is always better than the brand spend big money to sell advertising publicity.
Huang Jiajing pointed out that in the past, commercial promotion could not be separated from brands, trademarks, celebrity effects, etc., but today's trends often come from "ordinary people".
Many of the creators of TikTok or Little Red Books are not celebrity stars, and the taste and personality of these small users through social platforms can infect other small people who feel the same way.
These potential consumers are more willing to show their personality and taste and pay more premium, of which Nothing Phone is an example, their information on TikTok has received 182 million views, which is recognized by many small consumers who do not want to use traditional big brand phones.
Forty percent of Gen Z have identified TikTok and Instagram as their top search options, and younger generations use these platforms to see the world.
Brands should first understand their “brand DNA ”
However, if the brand is not careful enough to handle the promotion on TikTok or Little Red Book, it can easily be counterproductive.
Since the leading trend comes from the minority, if the brand uses the traditional, lack of tolerance for multiculturalism to promote, it is easy to provoke consumer antipathy, so Huang Jiajing believes that the brand must seriously think about the "DNA of the brand".
She cites the recent hot Barbie as an example, which is not emphasizing pink, but emphasizing the need to choose between femininity and seeking power, which makes Barbie resonate with female audiences who are struggling to find a balance between femininity and the pursuit of power.
Many people are attracted to certain lifestyles, not the product itself. For example, Apple products promote lifestyle, not the performance or value of the product itself.
Huang Jiajing said that brands should understand whether their positioning is niche or mainstream, whether it is to face consumers in a cultural or tangible way, and through the appropriate way to hype topics on social platforms.
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The platform's algorithm favors Labubu-related content due to its high user activity.

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3 Ways TikTok Can Help Your Business Grow

While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool — if you know how to use it!

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Opinions expressed by Entrepreneur contributors are their own.

TikTok has taken over traditional forms of social media and has created a new wave of creativity among people of all ages looking to have fun, entertain, get more likes and connect with others.

Billions of people have downloaded TikTok, and that number is only getting bigger. The platform opens doors to a massive audience and a large, growing audience. As one of the quickest growing social apps today, TikTok makes it easy to create video content that can quickly go viral and reach hundreds, thousands or even millions of people.

TikTok stands apart from other because it has an algorithm that is relatively easy to understand. Videos appear to app users on what is referred to as the "For You Page," more commonly known as the "fyp." The algorithm keeps track of what types of videos garner the most activity from you, and then it finds and shows you the content you are most likely to enjoy, based on your activity and likes. Since every video has an equal chance of going viral, there is room for the rapid expansion of a social media presence, fast growth and virtually unlimited marketing experimentation.

Related: Here's Why Not Being on TikTok Is a Huge Mistake

How TikTok can improve your marketing strategy

While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool – if you know how to use it!

1. Reach a large and diverse audience. While it is true that most of the on TikTok are a part of the younger generation, there is a common misconception that all users are young. However, while 41% of TikTok users are between the ages of 16-24, 59% of users are over the age of 25. Many generations, from GenZ to Baby Boomers, can find fun on the platform.

TikTok has users from all across the world of all different ages. There are countless opportunities to reach each niche audience within the TikTok population. If you're looking to reach international markets, then TikTok is an effective platform for connecting with new audiences in other countries.

2. Showcase your products authentically. Something that makes TikTok unique is that it is authenticity-driven. TikTok users want to be entertained or informed, not sold to. Connecting the viewer to the product with a relatable story or fun trend would be more effective in gaining community members and potential customers.

No expensive equipment or complicated skill set is required to make entertaining and engaging content on TikTok. All anyone needs to start posting on TikTok is a smartphone and internet connection. Trends are great ways for people to get involved on the app, allowing anyone and everyone to go viral — including your !

It is easy for businesses to create content in short, digestible clips that grab viewers' attention while showcasing what their brand has to offer. Creating trend-driven organic content, using popular hashtags and incorporating TikTok influencers into promotional campaigns are all good strategies for success on TikTok.

3. Bring additional traffic to your site. TikTok provides an additional platform to bring your brand exposure and direct them back to your company website. TikTok is a foundation of growth for individuals and businesses to expand their reach into new markets. Creating content that draws in the viewer is a great way to bring people in, get them to click on your TikTok profile, and then direct them to your other social media platforms or your company's website.

Many creators even include their storefront, making the app an exceptional resource for small businesses that regularly would not be able to reach such a large audience. This extra level of exposure has proven to be very effective, leading many companies of all sizes to success.

Related: How to Integrate TikTok Into Your Video Marketing Strategy

Use influencer marketing to your advantage

TikTok is huge and only getting bigger. Keeping up with the trends and understanding the ins and outs of TikTok marketing is no small feat. Businesses could benefit from reaching out to TikTok influencers for help in promoting their brand. Influencers already have a community of followers. They have often done an excellent job at creating a niche target audience. As with influencer marketing on any other platform, finding the right influencer for your brand is key.

If your brand aligns with an influencer's audience, that influencer would be an excellent resource for promoting your product or service. With these established niches, you can easily find influencers in your space. There are endless unique communities and content niches within the platform.

People are becoming increasingly disillusioned by the performative nature of the internet, particularly on social media. The future of the creator industry holds space for creators who can build and maintain a genuine connection with their followers. One of the most effective forms of influencer marketing today would be collaborating with content creators on TikTok who have already established their audience.

Whether a celebrity sharing a recipe or a professional athlete sharing their dance moves, there is a place for most kinds of content on TikTok. This gives your brand the highest potential reach. The goal of TikTok is for people to share their raw, genuine experiences, which results in more relatable content.

Participating in TikTok's authenticity, rather than mimicking it, will drive your brand to success. The platform provides the perfect opportunity to increase awareness of your brand. While using TikTok should not be your only marketing strategy, it can significantly help grow your business.

Entrepreneur Editors' Picks

Labubu's fan base is diverse in age and gender, finding contentment in shared preferences and fan groups.

Title:

Content: Fans regardless of gender, age, personality "star-chasing" self-adversity heart needle
Post Date: September 27, 2021
[Ming Pao News] MIRROR ’ s popularity is soaring, and fans are willing to spend huge amounts of money on advertising to celebrate their idol ’ s birthday.
No matter what age, there are always crazy fans.
For star-chasing people, we have a lot of criticism: star-chasing poisons the minds of young people; introverted people are not confident enough, only one-way fans of the star to have a more "sense of security"......
Experts stress that star chasing is not a bad thing, and from it you can find identity and enhance positive emotions.
Liao Chia-min, a registered clinical psychologist, says that there is no significant relationship between sex, age, personality, and so on.
One-way relationships are considered intimate.
According to Liao, there are a number of psychological theories that can be used to analyze star-chasing behavior, one of which dates back to 1956, when psychologists Donald Horton and Richard Wohl proposed "parasocial relationship", and with the popularity of mass media such as television, the two observed that people began to interact with characters on television.
This concept is used to describe a one-way relationship between people and a crush (such as a star).
People feel that they have established a real social relationship with each other and treat them as their true friends, and any action or emotion on the other side will touch them: "He just looked at me, smiled at me! I am so happy!" Even if there is no real or limited interaction with each other, they will put a lot of time, energy, and resources on each other, so that they feel like they have a kind of intimate contact with the popular culture. More and more diverse, the objects that people are obsessed with today are no longer limited to celebrities, but also athletes, YouTubers, KOLs, and so on.
Idol is close to your ideal self.
We know stars from the media. The other person doesn ’ t know who we are. Why do we still fall in love with each other? In recent years, the age of star chasing is quite extensive, no longer the monopoly of young people, why is the age of mature, even mothers are addicted to it?
Liao explained that from the concept of "pseudo-social relations", it can be understood that we are fascinated by some characteristics of the star, such as appearance, personality, experience, life attitude, etc., and hope that through the one-way "link" with the other party, get resonance, so that they have the corresponding good value, but also closer to the ideal of their own.
"Young fans find the ideal life characteristics they aspire to in idols, such as attractive appearance, brilliant talent, passion for dreams, modesty, etc.; following idols is like connecting with these ideal characteristics, drawing the distance between themselves and good value, and people become full of positive emotions."
The more mature fans may be "convinced" by other factors, such as the idol's passionate dream chasing experience, so that they can remember the beautiful moments of their youth and feel empathy. "
"Warm hearth" recognized
In addition, it can also be explained from the "social identity theory" in psychology.
Psychologist Henri Tajfel proposed in the 1970s that by forming a relationship with someone or a group (usually with common characteristics, preferences, and behaviors), an individual feels that he belongs to that group, and thus feels that the group brings him important emotions, self-esteem, and valuable meaning.
According to Liao, identity is important for growth, especially in adolescence.
When we are young, the awareness of life is overwhelmingly instilled by parents. At this time, we will feel that parents are the best in the world and naturally become their own life goals.
As we enter the adolescence stage, our psychological development changes, coupled with the increasing social reading experience, we aspire to establish our own identity, independence and self-determination, and look outward for life goals, such as stars.
Fans who like the same star and gather together, even if there is no real or limited interaction with each other, but there is an identity (belonging to a certain group), and work together for the beauty of the idol.
In addition to identity, Liao believes that star tracking also plays a positive role in enhancing self-worth and regulating emotions.
Life is never smooth, when you feel pressure, when you encounter adversity, listen to an idol song, think about the story of the idol ’ s struggle, etc. Even though the difficulties in front of you may not immediately appear to be the solution, but the heart seems to add a strong needle.
Liao Chia-min points out that some groups derived from the phenomenon of star chasing, such as "My wife married Zuo than Mirror led to the breakdown of marriage care group", members shared experiences (that is, the other half fell in love with MIRROR) around the stove to warm up, and then slowly share other life points.
Text: Li Yundi
Editor: Lin Hsiao-hui
Facebook @ Ming Pao Supplement
Health Net: Health.
Mingpao.com
Copyright © 2019 Mingpao. All Rights Reserved.
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How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

Fans of Labubu like the character's cute and funny personality, with some preferring the "fox doll powder" or "actor powder" aspect.

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Content: Why does Lena Belle, who has no story, make people "up and down"?
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Source: Beijing Youth Daily
From "top" to "bottom", in just a few months, as the top of the social platform "Lina Belle", as a ride on a "roller coaster".
As Disney ’ s new IP image, the Lina Belle doll, played by the staff, will appear in Shanghai Disney Park every day to interact with the audience.
Because of the cute shape and funny body language, many people like this pink fox with a large furry tail and a sword drawn on the spot.
Some people commented that the essence of "Lina Belle" is a "traffic idol" with super power of fans - because it does not appear in any of the cartoons, nor representative works, but it can quickly win the love of young people.
phenomenon
Lina Belle "top" queue for two hours interactive 30 seconds
Young people are very "up" to Lena Belle.
("Top" is an Internet buzzword that refers to a moment of impulse; correspondingly, "bottom" refers to a spoilt mood.)
"At first, I just thought the little fox was cute, and it wasn't up yet."
Netizen Xiaoyun told the Beijing Youth Daily reporter, "Later in the circle of friends to see a variety of Lina Belle's expression package and video messages, the more you look, the more you feel like."
Offline, a large number of young netizens deliberately went to Disney, and worked hard to queue for 2 hours only to interact with Lina Belle for 30 seconds.
Lina Belle dolls sold at Disneyland were killed when they were put on the shelves.
A large number of netizens are willing to buy dolls for Lina Belkryptonite - from scalpers.
Netizen Yan told the Beiqing Daily reporter that she bought a genuine Disney Lingna Belle pendant on behalf of the Internet, and eventually sold it for 200 yuan. "Maybe because of the heat, it is a bit expensive".
On the e-commerce platform, more than 1,000 yuan, more than 2,000 yuan of Lina Beier genuine doll, there are hundreds of customers scrambling to pay; and on the second-hand trading website, a set of three Lina Beier doll was issued a high price of 5888 yuan. "Lina Beier has gradually become the standard to test whether my boyfriend or husband loves me - he is willing to buy a Lina Beier for me a large price, or a variety of channels. Wang Ningxin, a young scholar studying the consumption of popular culture and a doctor at King's College London, summed up the phenomenon of" Lina Belle ".
Online, once launched, Lina Belle has become a "traffic responsibility", the expression package has been widely disseminated, and the amount of relevant short videos has also been considerable.
Because Shanghai Disney is located in Chuansha Town, Pudong New Area, netizens have also given Lina Beier the nickname “Chuansha Daji ”. At the end of 2021, Lina Beier appeared on the cover of fashion magazines.
For the younger fan base, virtual idols mean dependability.
"This kind of virtual idol has become a 'daughter' in the hearts of some people, bringing an upward attitude to life," said Xian. "She will not only not collapse the house, but also be forever young and beautiful."
“Lina Belle is popular, and the logic of the traffic star is very similar, the platform traffic logic is directly linked to the business logic, so that Lina Belle step by step out of the circle. ”
Yin Yiyi, a young teacher at the School of Arts and Media of Beijing Normal University, who has a doctorate in communication and has been engaged in fan culture research for many years, told the Beijing Youth Daily in an exclusive interview.
"In terms of cultural consumption, Lina Belle and the flow of the Duffy family have a lot of influence, and they have no original work," Wang said. "Because there is no 'official work certification' story, so the character and cultural significance of the characters can be created twice by fans, such as everyone named Lina Belle Chuanshada, saying that Lina Belle is a woman."
These are not given to it by Disney, but created by fans twice.
People feel that they can influence the character of this idol, and they will have a higher degree of enthusiasm and participation.
Controversy
Frequently asked why Lena Belle can "break the circle"
Lina Bell series of products in September first triggered a rush, and then some people in the online high price sell-off caused doubts.
In this regard, Shanghai Disney has responded that Disney has never carried out hunger marketing, Lina Belle plush toys for conventional goods, and will continue to replenish in the later period, suggesting that consumers should be treated rationally.
Nevertheless, the story of Lina Belle soon entered the second stage: because of the large number of fans, Lina Belle's fan base soon became divided.
The first is the "fox doll powder" and "actor powder" controversy.
The focus of the debate is: "Do people prefer the skin of the doll, or do they prefer the person who plays inside?" This debate quickly diverged, and fans who like the image of Lina Belle are called "fox powder", and fans who like the inner players are called "liner powder".
And formed a chain of contempt: "Fox powder" can not see "liner powder" - "liner powder" believes that cute dolls are played by people and should be respected.
"Lena Belle's lovely, thanks to the staff."
Even the inner coasters love each other.
A technical flow netizen analysis, "At present, it is believed that (Lina Belle) may have at least three girls playing."
Or because of the height difference, resulting in the same doll pants worn on the body after the shape difference.
Distinguish by the pants: seven seven (seven points pants), 99 (nine points pants), pile (pile of pants)... The standard of division is also very simple, 77 is big graceful, 99 is clear and sweet, pile is lively and active. "Because of the different players, Lina Bel's personality characteristics are also different.
In this regard, the liner powder also has their own love, forming different favorite schools between each other, and disputes continue.
Until "Lena Belle down" and other words on the hot search, Lena Belle fan group, began to produce a more intense level of discussion, at the same time, this also let Lena Belle in a wider range of broken circles.
"Lina Belle down" incident, from some netizens think that Lina Belle treats different tourists differently - a girl who came to the group photo because she stood in the wrong position, Lina Belle "very angry", ran to a very far place in the photo, hands crossed in front of her chest, making people feel very proud; another girl in the queue for two hours, hope Lina Belle wagged her tail. The child pointed straight to the exit and made the action of stepping on "love"; and once she met the handsome guy, Lina Belle interacted and held hands, which was very excited - these videos were edited by netizens and released to major social platforms, causing hot discussion.
So, a new round of debate began - "Is Lena Belle a double standard?" "Seven, nine, heap, which 'liner' caused the current situation?" "Should people focus on the doll, or should they focus on the actor?"
Many people began to lament that Lena Belle was no longer cute, "I'm down."
In the view of netizen Rzx, Lina Belle 's arrogance is more in the "intentional" active atmosphere. "Of course, if it is personal problems of cast members, I hope that Disney will strengthen training and realize people' s fairy tale dreams, at least let the tourists feel worthy of this trip."
There are also relatively rational young people said that the biggest beneficiary behind the "top" and "bottom" craze may not be Lina Belle itself.
"It 's like a trend." Xiaoyun believes that it' s like a classmate who is passionate about opening a blind box, or a former Disney idol, Della Lou. Everyone 's enthusiasm is surging and fast, "after all, the wise people don' t fall in love, and everyone is chasing the trend." Xiran, Xiaoyun and Rzx are aliases)
Dialogue
The basis of guiding fans is to understand what the fans are doing first.
Beijing youth reporter interviewed Yin Yiyi, a young teacher at the School of Art and Media of Beijing Normal University, who has long been committed to fan culture research.
Virtual characters "materialize" to assume idol function
Beiqing Daily: Why can Lingna Belle have such a high degree of heat and powder ability?
Yin: I hope to look at this from the point of view of fan culture – when virtual characters are gradually materialized, humanized, and gradually assume some idol functions that real people assume, how this virtual idol establishes an emotional connection with fans is worth studying.
On the one hand, Lena Belle is really cute, and everyone likes it very normal.
On the other hand, in the matter of "traffic stars", Lina Belle's underlying logic and traffic stars are indeed similar.
Most of the traffic idols are not selling their masterpieces or business capabilities, but by selling human devices and certain imaginable traits to attract fans, which are often not within reach in real life.
Everyone on the Internet said that Lina Belle is cute, arrogant, warm heart, etc., which is because Lina Belle is packaged as a star with certain characteristics of personality - this is typical traffic star logic.
The fans are fighting for the right to speak.
Beiqing Daily: How to view the "doll powder" and "liner powder" controversy?
Yin Yiyi: This is a very important cultural question that comes with the dummy idol: Do you like the idol itself or the person who plays it?
Fans like idols because of specific traits. The “transitional object theory ” argues that a fan needs to find traits in the object he idolizes in order to communicate his spiritual needs with the real world — traits that fans find difficult to grasp in real life.
This is why everyone's discussion of Lina Belle is also like this: some people like the cute and hairy characteristics of the doll itself, some people like the vivacity and arrogance of the staff when they play Lina Belle... It is normal for these characteristics to appear in a person, but Lina Belle is just a doll idol with a strong performance. Causing controversy.
Including everyone's guess and stomping on the actor 77, 99, heap, is essentially due to the argument about the actor and the doll.
As for the phenomenon of becoming a flow, it is the flow logic and technical logic that are boosting.
Beiqing Daily: Lina Belle is just a virtual idol, but fans will still quarrel and stand for it.
Why does fan culture always come with all sorts of controversies?
Yin Yiyi: In the era of traffic, once the search is hot in the social network, the scope of idol visibility has increased – small fan circles have entered a wider public view.
At this point, fans will start competing for the right to dialogue.
Visibility can be understood as the extent to which it appears in the public eye.
Take Lina Belle for example, when there are various influencers, various opinion leaders, including emoji to discuss it, hot search...... Lina Belle from the circle of fans to the larger social platform, under the joint role of capital logic and platform technology, its visibility has increased.
After Lina Belle became popular, some people thought that the doll was cute, and some people thought that the actor inside was cute.
People with different views, hoping for more support, will start posting in large numbers.
It is not that "there is a circle of food that will quarrel", but when the idol has a wide range of visibility, the fans have a half-forced state: I want everyone to see the content that is better for my idol, so I must brush down the content that I do not want the public to see.
In fact, the quarrel between fans can be understood as everyone will fight for the right to speak in order to maintain the idol.
Anytime "hunting" fan group empathy fast
In the past, everyone liked a star, it would be very long love.
But these days, fans' feelings for idols will soon migrate.
What does that say?
Yin Yiyi: Although everyone is talking about "down" now, the debate is still going on.
This shows that the idol is still hot.
For young fans, especially many of the 00 later said that becoming a fan was their way of life; plus the speed with which idols were produced was also very fast.
So, young people may like this today, like that tomorrow, at any time in a "hunting" state.
This time it was Lina Belle, and after a while it became a new idol launched by Disney or Universal Studios.
"Idol - fan culture" is the way of life of the younger generation.
Nowadays, when many people talk about fans, they will preset a critical position.
I think we should first understand what fans are doing and understand what the underlying logic of "idol-fans" is.
After all, guidance is based on understanding.
In the development of today's virtual idol industry, there are two parallel trends: the virtualization of idol characteristics and the materialization of doll idols.
Lena Belle epitomizes this trend.
The players behind the doll, their experience, the role of fans in it, and the so-called "liner" and so on, may become new issues.
In the new fan economy environment, I believe many virtual characters are trying this exploration.
Trendstream Archives
Name: Lina Belle
Nickname: KawaSa Daji
Birthday: September 29
Facts: Hot search list "bully list"
Since "debut", Lina Belle in the Little Red Book has nearly 6 million notes, there are more than 36,000 related videos on the trembling sound, and the total amount of play has exceeded 1.6 billion times, and the micro-blog "Lina Belle" topic entries have been read as high as 560 million, has been discussed more than 3.808 million times.
Beiqing Daily reporter combed and found that as of the end of 2021, it has been on the micro-blog hot search list at least 26 times, including 11 times on the hot search list TOP10, 3 times to top the list, and the average length of the list is 5.7 hours.
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What about the person on Tiktok persuades buyers to buy what they see in their feeds?

Labubu's popularity stems from its virtual idol function and fans' attraction to its traits and personality.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The character's relatable personality traits also play a significant role in its appeal.

Title:

Content: Health · Life
Psychologist tells you the secret of Lina Belle's "ring powder"
Yang Jianlan
March 21, 2022 08: 56 Source: Science and Technology Daily
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
“Lena Belle is my Internet daughter ”“ Another day of being dazzled by Disney ’ s top female stars ” … You may not be a fan of Lena Belle, or even have not been to Disney, but you must have heard its name, brushed relevant reports, or seen its short videos, used its expression package.
Last year, Shanghai Disney launched a fox doll named Lina Belle, did not expect it once it came out and swept the whole network.
This makes onlookers wonder: a doll created without animation support, out of thin air, why can be so popular? Today let us use psychology to find out.
Appearance and appearance are very pleasing.
One of the points of Lingna Belle's "circle of powder" is its "budding" shape.
Pink skin, round eyes, long eyelashes, smiling mouth, wearing a flower on her head … Lena Belle ’ s image gives a sense of innocence, loveliness, and romance.
Many fans said that the sight of Lina Belle was particularly happy, the pressure was instantly released, and the heart was healed.
So why do cute images make people happy?
Austrian zoologist Conrad Lorenz has found that babies can trigger strong positive reactions from human individuals, such as spontaneous smiles and desire for hugs.
In addition to babies, Conrad Lorenz also found through animal studies that animals with large foreheads, short noses and large eyes, such as cats, dogs, pandas, etc., are also easy to stimulate the human urge to give them hugs.
To this end, Conrad Lorenz proposed a hypothesis called "baby schema": Baby-like things such as cute faces, crying and touch can inspire adults to love and care. "Baby schema" has evolutionary significance, and cute babies can arouse people's desire for protection, which is conducive to the survival of the baby and the continuation of the entire human race.
Lena Belle's image is very in line with the "baby pattern", it is powdery, soft, and makes people want to be close to it.
Lena Belle's other "ring powder" point, is its human set.
Whether it is Disney or the entertainment circle, the establishment is a "circle of powder" sharp weapon.
Because there are distinct people, fans can see their own shadow in the idol and find a sense of belonging.
Disney is positioning the people of Lina Belle as a curious, adventurous little fox, which is good at making friends, full of vitality and freedom.
What makes fans crazy is the three-dimensional multi-faceted character that Lina Belle presents in the process of interacting with tourists - sometimes shameful and cute, sometimes lively and happy, in addition, it also loves and hates clearly, and protests against male tourists who do not respect it.
Why would such a person please?
Let's look at a set of data.
The Baidu search index shows that the target population of Lina Belle is concentrated in the age group of 20 to 39, of which nearly 70% are women.
From the geographical distribution of the population, the top three cities are: Shanghai, Guangdong and Beijing.
It can be seen that women in first-tier cities are the main fan groups of Lina Belle.
The common characteristics of such groups are that they are stressed, financially independent, love beauty, and women ’ s consciousness is awakened. Lina Belle ’ s carefree, full of vitality, and simple and lovely personality is exactly what these women yearn for, and it shows the state they want, “living ” the way they want to live.
Hit the emotional pain points of people today.
Interestingly, there are a lot of "mommy powder" and "sister powder" among the fans of Lina Belle, who call it "daughter" and "sister".
From such a love term, it can be seen that the fans projected the love of the mother to the child and the love of the sister to the sister on Lena Belle.
Projection refers to the phenomenon that individuals transfer their own characteristics to others according to their needs and subjective direction of emotions.
Psychoanalytic schools of psychology have found that projecting this psychological mechanism allows people to establish emotional connections between people.
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
Lena Belle also brought attachment gratification to such fans.
Attachment, proposed by the British psychoanalyst John Bowlby, refers to the tendency of individuals to form strong emotional bonds with others of special significance, which can provide the individual with security and comfort.
The concept of attachment was proposed by John Bowlby based on the results of experiments with rhesus monkeys.
In the rhesus monkey experiment, American psychologist Harold and colleagues carried out an experiment called "surrogate parenting", they separated the newborn monkey from the mother and replaced the monkey mother with two fake monkeys.
One false monkey is made of wire and tied to a feeding bottle; the other false monkey is made of flannelette and has no feeding bottle on it.
The experiment found that in addition to the occasional need to drink milk, the monkey will run to the "wire mother" there, the rest of the time it stays with the "flannelette mother".
John Bowlby called the baby monkey's craving for a "flannelette monkey" attachment, arguing that attachment is an animal's instinctive need.
Attachment is also a human instinct, and everyone needs attachment.
Attachment can relieve loneliness, anxiety and other emotions, can bring comfort. Lina Belle 's furry shape meets the needs of female fans for attachment.
At the root, Lina Belle can fire because it hits the emotional pain point of the moment: people ’ s thirst for happiness, comfort, and healing under high pressure life, people ’ s thirst for attachment in the context of the city ’ s increasingly lonely background, women ’ s desire to express themselves and delight themselves after awakening … There is no gratuitous love, whether the doll can become popular mainly depends on whether it stepped on the beat of the times.
No one knows how long Lena Belle will be red, but as long as humans still have emotional needs, even if Lena Belle has passed, there will be new dolls to fill this need.
(The author is a National Grade II Psychologist)
(Editor: Sun Hongli, Yang Di)

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

Projection psychology allows fans to connect with characters like Labubu, seeking comfort in their furry shape.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

The popularity of Labubu has been influenced by the trend of perceiving "ugly things" as cute and desirable.

Title:

Content: "True love" or "Bo eyeball"? Why young people prefer ugly things
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Source: China Youth Daily
Contemporary Chinese young people who are keen on Internet surfing can hide from the face of Gini, but can not avoid the sad frog; escape the chicken claw socks, but can not escape the green-headed fish.
They shouted "hot eyes", while enjoying the place to praise, forward, and even buy the same model, "ugly things" are becoming a trend.
Beautiful things thousands of, "ugly things" always lead to group revelry?
Freelance writer Cong Xiaoyu can be called "ugly things collector", friends birthday, she sent each other steel ball bouquets as gifts; chat and joke, she used to send you "crystal sandals", which was widely disliked by netizens on the hot search items, and friends each other "threat".
Her favorite monkey doll is Cong Xiaoyu. "She wears a cotton jacket and a green turban, is very fat, has a long face and small eyes." Cong Xiaoyu finds it very interesting and often shows it to friends, but the reviews are "ugly". "They don't appreciate it!" she said.
After the 1990s, Li Youyi's room was filled with all kinds of beautiful objects: soft and waxy rabbit figures, fluffy coasters, pink hair bands... Only one thing appeared to be out of place, and that was a lizard doll: the shell was yellow-green, the eyes were raised, and the whole body was covered with round dots, like a giant goose bumps.
She also felt that the doll was ugly, but because she could feel its budding point, she still ordered it decisively. "Its raised eyes, as long as you look at it, it is difficult to forget." In Li Youyi's view, ugly things are very memorable, and they have strange colors, and they are easy to spread.
Chen Wu, a teacher at the Institute of Development and Educational Psychology of Wuhan University, said that it is not true that young people are seeking "ugly things".
Many times, we feel beautiful because some aspect of a person or thing is recognized by us.
For example, if a man is well-mannered, we will think he is beautiful.
"Beauty and ugliness are an idea, not a complete opposite," Chen said.
A thing is often a combination of beauty and ugliness, and everyone's aesthetic judgment depends on which side we see, which is related to various factors such as personal experience, age difference, and cultural difference.
Even if a thing is very ugly, but if it has funny, cute and other characteristics, it will still be popular with the public.
In addition, "collateral" is also one of the reasons why "ugly things" are sought after.
Chen Wu said: "People like a thing, sometimes not because of the thing itself, but because it can make them think of favorite idols, beautiful childhood memories, etc."
Chinese media person Zhang Ning is also a fan of "ugly things", watching "ugly things" video is his favorite way to relax.
In his view, it is not necessarily friends who send Meitu to each other, but those who share “ugly things ” together must be friends. The social nature of“ ugly things ” makes its spread continue to expand.
Everyone wants to maintain a good image, and is willing to make fun of each other and show the bad side to each other, which means "I am willing to reduce the distance between each other." Because of this, the "ugly things" shared will be given good memories between friends and have special significance.
The original intention of Cong Xiaoyu to buy a monkey doll is to make himself look different through it, so that more people can play with themselves.
However, the end result was not ideal, "I later found that people made friends with me not because of toys, but because of myself."
However, the doll did become her friend's "knock on door".
Out of curiosity psychology, many people will go to see dolls and see the "ugly face".
Because of the monkey doll, Cong Xiaoyu and the people around him have more common topics.
Chen Wu believes that "acceptance" and "truth" are the two attributes of "ugly things" in society.
In the initial stage, people are attracted to external things, such as appearance and ability.
When two people are closer, acceptance becomes even more important.
"Some couples will deliberately show their bad side in front of each other because they think that if you can accept the bad side of me, you will not leave me easily." Sharing "ugly things with friends is the same reason.
In addition, "everyone has shortcomings", "ugly things" show the bad side, and people's image will be more real.
For specific things, each person's aesthetic judgment is different.
We do not blindly deny others based on our own understanding and aesthetics.
Chen Wu said that aesthetic differences reflect a kind of diversity, "if everyone pursues the same things, how boring the world should be!" But from the whole point of view, beauty and ugliness are universal laws.
“We often say that it ’ s good.
What is true is beautiful, what is false is not beautiful; what is good is beautiful, and what is evil is ugly. "Beauty and ugliness are related to morality, truth and good, etc.
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Asian pop culture, including blind box culture from Japan, has influenced Labubu's popularity.

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Content: My channel
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The North Carolina Weather Bureau issued a warning for flooding in many counties and cities in the Bay Area.
Bubble Mart Blind Box Store opens in San Jose Valley Fair
In recent years, Asian pop culture has become popular among young people in the Bay Area, ranging from K-pop to Japanese manga to Chinese fantasy novels, which have influenced clothing, hairstyles and more.
And it is no longer limited to East Asian ethnic groups, and its influence is gradually expanding among young people of all races.
Pop IP Blind Box Company Bubble Mart ’ s first store in North Carolina recently opened in San Jose Valley Fair, the largest mall in North Carolina, attracting many players to visit.
Blind box culture was born in Japan, originated in the early 20th century Department Store's Fukushima bag and egg twist toys.
Early content was limited to the fields of anime and video games, and later even expanded to books, fresh produce, etc. Blind Box players collected dolls, shared, discussed, exchanged, and formed a unique community culture.
According to Kristine Luong, manager of Valley Fair Bubble Mart, the blind box sold in the store is not only its own IP characters, but also partners with well-known IP, such as cherry balls and yellow people.
When customers buy a blind box, they can know which character is inside through the packaging, but they do not know which shape is the character.
Many players want to gather all the shapes of a certain person.
Luong is a Vietnamese Chinese who grew up in the Bay Area.
She enjoys collecting from a young age, and has a lot of fun from it. She also enjoys communicating with friends about her personal collection.
She felt that because she had been concerned about Asian culture since she was a child, and she often communicated with her parents, she did not have an identity crisis because she grew up in the United States, and she made many like-minded friends.
In the gap between talking to Luong, the store is filled with young customers who come to buy.
There are also white mothers at the request of their daughters to buy, but also curious to pick up the display of the characters to ask the store manager to introduce.
In addition to Asian people like Luong, there are also girls of other ethnic groups who dress up very Cosplay style.
Just across the street from the shop is the newly opened Matcha specialty shop, "Dancing Prostitutes."
Valley Fair ’ s Asian stores are becoming more and more open these days. The Icon Theatre neighborhood is almost entirely Asian food.
In addition to the year-round line of Japanese ramen and udon noodle shops, recently opened Shilin snacks, Ara Shanghai, Sichuan ice powder, plus the original hot milk tea, Korean steamboat ice cream, Uncle Cheesecake and high-end Chinese food Ichina, for a moment, you really feel like you are in a trance in Asia.
Japan Bay Area Hokkaido
The last one.
Some counties and cities have delayed the mandatory delivery of patients with mental retardation.
The next one.
San Jose baby tortured to death in February, mother wanted returned to China
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Women make up 70% of Labubu's fan base, which is mainly in China and active on TikTok and Weibo.

Title:

Content: Who's making money from Lena Belle?
Font Size:
Source: Pineapple Finance
Author: Wu Jiaoying
On the evening of November 24, Disney's "new top female star" Lina Belle set off a wave of Internet climax.
This time, because the whole line has been out of stock for a long time, Lina Belle around the doll finally replenished.
All day crying "can not buy to personally go to the factory to step on the sewing machine" fans, are looking forward to grab a "daughter"; the same doll price fried to thousands of dollars of cattle, ready to hire 200 part-time to buy hoarding; Lina Belle's professional partners, is ready to grab the first "female star" Christmas new dress video.
This pink little fox, which was launched in Shanghai Disney at the end of September, is still a collection of thousands of pet lovers after two months of "business".
In TikTok, every day there are a bunch of "professional follow-up" live broadcast and update Linna Belle 's business video, in order to grab traffic and even plan a "kneeling marriage proposal" spoof routine. "Daughter" heart, stomping feet, beating the wall of cute videos were moved to Weibo and Xiaohong book, let thousands of "Internet mother" on the head.
Because it is too hot, the original Taobao shopping has been unable to buy the same doll.
Now idle fish and fight a lot is the trade of Lena Belle around the home.
The former is often thousands of yuan, the latter as low as ten yuan, the former is the premium genuine sold by cattle, the latter is the imitation pirated sold by manufacturers.
In idle fish, there are also many artisans active, doing the "defective version" of Lina Belle dolls "face repair and facelift" business, or selling homemade Lina Belle handmade peripherals.
From shaking sound, Weibo to Little Red Book, from Taobao, idle fish to fight a lot, Lina Belle has become a "wealth password" that has not only supported the Shanghai Disney with Beijing Universal Studios, but also supported a stall of low-cost and high-return Internet business.
Shoot video, open live, Lina Belle with fire shake sound "professional follow-up"
Bei Bei felt that she must have been "Chuansha Daji" (because Disney in Chuansha Town, Pudong New Area, Shanghai, Lina Belle is also named after the pink fox) "to" play ".
"Every day when I get home from work, I open my phone for an hour and see that I can barely brush the new content," said Bei. Bloggers have been unable to keep up with the speed of their own video.
Like Wanqian Lingna Belle ’ s “Internet Mom Powder ”, what attracted Belle into the pit was her ingenuity when interacting with fans and tourists: heart, stomping, beating the wall, forking waist, stepping on a sewing machine …
Although the doll does not speak, these small actions were recorded by fans and accompanied by subtitles, which quickly captivated thousands of netizens.
On TikTok, the topic of "Lena Belle" has 25,000 videos and been played more than 1 billion times.
Among them, there are many videos from Lena Belle's "professional follow up".
According to the opening pineapple financial observation, there are currently dozens of TikTok bloggers such as "Disney old players", "fugitive employees travel Disney", "Little Mustang in Disney", and specially updated Lina Belle's video, "Ghost Disney atmosphere group", "Eat, drink and play big man" and other senior Disney bloggers' main content recently, are also Lina Belle.
The fans of these bloggers are not many, most of them between 30,000 and 100,000, but as long as the video of Lena Belle is updated, the praise is high.
The most popular video of "Disney old players" is the intimate interaction between Lina Belle and Geradoni in the flower cart, with a praise of up to 185,000. The most played video of Lina Belle in the "Italian Travels" is that Belle pretended to pull the fox hair to the blogger during the interaction, and gained more than 190,000 likes.
They basically mastered the Internet traffic password of Lina Belle: card position direct shooting, creative interaction, and actively guided her to make some new actions and reactions.
However, due to the large number of photographers of Lina Belle, it is likely that their own ideas will become the flow of others.
Coupled with the time, most of the action is more similar, and the audience begins to call for more fresh interactive content.
Some of the "flow first" "professional follow-up", began to plan some "unexpected" scenes.
Not long ago, "Little Mustang in Disney" in front of Lena Belle kneeling, took out a diamond ring proposal, read "My Belle Majesty, raising you is my life's dream" a piece of earthy line video, on the short video platform burst into flames, "Lena Belle was publicly proposed" soon on the hot search.
And this with the "spoof" meaning of the video, but also caused fans to boycott and report, the blogger was blocked by TikTok for three days. "See the look of Belle at a loss, I am too distressed.
Fans are out of love to communicate, this kind of 'marriage proposal' behavior, just want to rub the flow, is completely disrespect IP. "Bei Bei said angrily.
In addition to the fancy shooting of small videos, to "take fans to see the freshest Belle" for the gimmick of the live broadcast, is also the standard of the bloggers.
Even if she has not yet gone to Shanghai Disney to see Lina Belle in person, Bei Bei already knows her daily business hours: from 9: 00 to 11: 30 in the morning, wearing a Halloween knight / Christmas horn buckle appeared on Mickey Street; from 12: 30 to 15: 00, no clothes appeared in the tribal hearty; from 15: 00, wearing a fifth anniversary dress with a floater.
In these fixed time periods, Lina Belle's career and filming will open live almost every day.
A self-proclaimed Disney broadcast room depth players of Douban netizen, even summed up the live style of different bloggers: some are best at interaction; some are best at location, some live with the car, you can watch the whole process; some "can rub the flow on the rub, always in the Bay reception of tourists when interrupt."
Although the daily update of video and live broadcast can bring a lot of traffic, but the realization channels with the bloggers are not smooth.
At present, most bloggers' liquidity is still limited to purchasing Disney's periphery or providing tour guide services, and some people sell mobile phone shells and masks printed with Lina Beier's head through the trembling window.
"Fans are concerned about the blogger for Belle. If the blogger has traffic and starts to advertise or bring goods, it will only make the fans feel that he is using Belle, resulting in antipathy." According to Belle observation, there are many bloggers of the same type on the short video platform, but not many dare to realize, "Most should still be in the stage of saving powder."
Around the whole line is out of stock, cattle premium 5 times, cottage when the genuine sale
Compared with the daily cost of staying at Disney but turning out to be difficult and the blogger, doing the business around Lina Belle is obviously faster to come to the money.
Generally speaking, Disney agents will first buy 1399 yuan - 3599 yuan of annual card members, buy the surrounding can be 20% off, and then sold with the tag price of 8.2-8.5%, earn purchasing fees.
But in the Shanghai Disney world premiere of Lina Belle, since its inception has skyrocketed in price, the purchase price naturally rose.
In the past three years, she has bought hundreds of dolls with images such as Duffy, Keqian and Dailu, costing a total of nearly 50,000 yuan.
"At that time, it was still the original price of 10% off, only spent 189 yuan." Fan Fan said, how could not have imagined at that time, Lina Beier would be so hot that the whole network could not be bought.
"Dolls are still selling 219 yuan tag prices are conscience buy, most of them have risen to about 500 yuan." Disney buy small fish told open pineapple finance, on the Di Lina Belle around the whole line has been out of stock for a long time, every day there are fans to consult when to replenish.
But she always did not receive the pre-sale list of Lina Belle, "wait for the replenishment to see how much it will be on the shelves."
On Weibo and Xiaohong books, fans "whine" every day can't buy peripheral dolls.
But in the idle fish, goods and other second-hand trading platform, the sale of Lina Belle is not uncommon, but the price is "outrageous", most of the price is 800-1000 yuan, the highest price is 1299 yuan.
On the evening of November 24, the official microblog of Shanghai Disney Resort finally released the news of the replenishment.
In addition to the regular models of Lina Belle plush toys, there are also new Christmas-themed Disney peripherals.
However, unlike this front line purchase, this replenishment takes the form of "online reservation, offline purchase", and the Lingna Belle doll is limited to two per person.
On the evening, there were a number of high-priced Disney merchandise links, a Lina Belle doll 1050 yuan, pendant 850 yuan, Christmas 2000 yuan; some people take the "distribution form", "single buy not pick", must be combined with other dolls sold; some also need to prepay 200-650 yuan deposit.
In the product details page, there is a cattle straight said "manual players do not think (grab)."
There are hundreds of "part-time" employees recruited in the circle of friends, on behalf of the appointment to buy places and on-site queuing, a single salary from 150 yuan to 350 yuan. "You can imagine that they will fry Lina Belle to how expensive." Xiao Yu said.
"Online booking is about speed, offline queuing is about time, how can ordinary users grab professional cattle." A number of Lina Belle fans said.
Some fans even said, “If you can ’ t get it this time, you will buy the copycat version ”“ I would rather buy the copycat than buy the cattle. ”
Disney dolls have always been the hardest hit areas for pirated "copycats".
Shanzhai version of Lina Belle, is in Taobao, fight a lot, idle fish, 1688 and other platforms rampant.
Push a lot on the price of more than a dozen yuan to 30 yuan of 40cm Lina doll, commodity links as many as a hundred, almost every link has sold thousands of pieces, the highest sales only need 25.6 yuan, showing that 100,000 pieces have been sold.
Most of the Lingna Bei dolls sold on Taobao are marked with "buy on behalf" and "genuine", and the average price is 10 times higher than the competition.
Open pineapple to one of them claiming to be genuine, priced at 498 yuan / only on behalf of the shop to consult the purchase voucher, the other party did not reply, also did not show in the product details page.
1688 on a toy manufacturer told Pineapple Finance, its production of the original version of the Lingna Bel doll, the material, technology and the genuine version are the same, "we spent 1600 yuan and 2200 yuan respectively to buy two original version back, material customization, mold investment of 780,000, even laser label, logo transparent tape are made the same."
It said that this Lina Belle doll 50 approval, take the price of 50 yuan a, "with us to get a lot of goods." As for the retail price, it said, can not be cheap to sell, the lowest also to sell the tag price of 219 yuan, "because other merchants are selling hundreds of goods, if someone sells the same money, they will certainly not do."
Another 1688 toy merchant said that his own imitation version of Lina Belle chose a better rabbit plush material than the original, and will produce the same fabric as the original.
"I am determined not to buy the copycat version, unless I was cheated." In Bei Bei 's view, piracy is indeed inevitable, but fans should not promote piracy business, "only genuine, carrying the value and feelings are real."
Doll plastic surgery popular, idle fish "hand girl" to earn a few hundred at a time
Buying a genuine doll is not the end of the road for Lena Belle fans Kryptonite.
In addition to buying clothes for dolls (baby clothes), now the Internet "baby mothers" are the most popular, is to find a "hand maid" (to transform the doll's handmade master) to change the baby.
"Disney around the quality control problems from time to time are spit, some dolls face is either asymmetrical or crooked, some can buy the face on behalf of the purchase, but Lena Belle can buy it is good." Bei Bei told Pineapple Finance, and some "baby mothers", hoping to make the baby look better or different through "face".
"Handmade girl" to change the baby, mainly includes the skeleton, face, dyeing several major items, the skeleton is to allow the doll to stand and pose, face repair includes replacing the nose, eyes or adjusting the mouth shape, etc., dyeing is the whole change of the original fur color of the doll.
Previously, Stardew was a big fan of Disney's "facelift".
Now, from the small red book and idle fish drying list, in the "new female star" Lina Belle's blessing, the "handmaid" business is more hot.
On idle fish, some "handjobs" only take the transformation of Lina Belle; some orders are scheduled to January, and do not take the order to change the project, do not do the original exclusive money of others; some have to pay the deposit in the group, and wait for a few months.
The price list of Lina Beier transformation on idle fish found that the price of the skeleton is generally between 120-150 yuan, the nose mouth shape is adjusted 40-50 yuan, the eyes are 40-70 yuan, the nose is about 20 yuan, and the full set of transformation package is 298 yuan.
Because the operation is complicated and the technology is more tested, it requires thousands of dollars.
Fan told the opening pineapple finance, the basic material of the change is actually very cheap, in Taobao and idle fish are very good to buy, the price in a few to dozens of pieces, such as the basic eye, skeleton generally as long as 20 yuan a pair.
Therefore, a "handmaid" can earn tens to hundreds of yuan in handwork fees.
Although most of the effect is good, but the change is actually like in the blind box, buyers can put forward the transformation needs, but the effect depends on the "handmaid" skills and play, the final effect is not necessarily in line with expectations.
FAN once sent a doll with five facial defects to transform, spent a total of 500 yuan, but found that it is not worth it. "The cost of changing the baby is more expensive than the baby itself, but the effect is not as good as imagined, and many of the hand 's effect pictures have filter blessing, there is a gap in the hand."
After that, he began to teach himself to change children. After all, it is not affordable for everyone to spend a few hundred yuan to change a doll. It is also one of the fun of playing with children, and the basic projects are not difficult. You can learn by yourself and change according to your own preferences.
Another group of handcraftsmen, doing the same kind of business around Lina Belle.
This kind of derivative handmade products, not only expensive, but also extremely scarce.
On the idle fish, a hand author released the size of 6-8 cm Lingna Belle head wool felt brooch, the price of up to 160 yuan a, scheduled to be in March next year. The seller said that the only three Christmas models Lingna Belle wool felt spot, will be auctioned in three auctions at the end of November.
Another seller released the Lingna Belle all wool felt, the price is as high as 288 yuan.
On Weibo, there are bloggers who have developed Lingna Belle ear-knitted hair bands and tail accessories for cotton dolls, which are priced at 15-35 yuan, but are limited to pre-sale.
However, unlike the transformation of dolls, this kind of homemade derivative peripheral goods is likely to involve the problem of infringement.
Lawyer Sun Lei, partner of Yuanhe Law Firm, told KAI Pineapple Finance that the originality of Lina Beier is obvious. If it is possible to intercept its iconic parts to make goods, it depends mainly on whether the intercepted parts can be accurately identified as Lina Beier.
In fact, whether it is a pirated doll that can be clearly identified as an infringement, or it is difficult to define the manual periphery of the infringement, or it is difficult to rub the marketing number of the traffic and earn a difference in the scalper, it presents the chaos behind the Internet traffic blessing the next explosive IP.
But some people pay, some people make money, this stall of low-cost and high-return business, will not be easily stopped.
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Labubu's fans, who are financially independent, project self-love onto the character, triggering a "baby schema" response.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The collectible toy market is expected to reach USD 35.3 Billion by 2032, growing at a 10.2% CAGR.

Title:

Content: There were 1,878 press releases posted in the last 24 hours and 262,210 in the last 365 days.

Top 5 Collectibles Product to Revolutionize the Memorabilia Industry in 2023: Market Decipher

PUNE, India, Oct. 6, 2022 /PRNewswire/ -- MarketDecipher.com has revamped the "Collectible Market Size, Statistics, Growth Trend Analysis and Forecast Report, 2022 - 2032" forecasting the Collectible Industry size during the forecast period for 5 potential products in the industry. Market Decipher has completely revised the huge database of the Collectible Industry in October 2022 covering the country level analysis and statistics. The latest insights and forecasts have revealed new areas of profitability. NFT Fantasy Sports, NFT Trading Cards and the Sports NFT collectibles are new sensations in the industry among the top products.

Complete Collectibles Industry: https://www.marketdecipher.com/report/collectibles-market

The Toy Collectibles Market:

The Toy Collectibles Market is bright and booming. The market stood at USD 12.5 Billion in 2021, with the growth of the internet and social media the market is forecasted to reach USD 35.3 Billion by 2032, growing at a CAGR of 10.2%. The growing interest among adults is the major factor spurring demand for toy collectibles.  Toy collectibles featuring old cartoon character dolls such as barbie dolls, cabbage patch dolls, transformers toys, mama dolls, raggedy Ann & Andy, and others are among the most popular and sought-after collectible toys as adults who played with them have started to rebuild their childhood collections.

Strategic Developments in the Market:

  • VeeFriends, created by serial entrepreneur Gary Vaynerchuk, is set to launch its first-ever limited series of collectible characters exclusively at Macy's and Toys"R" Us®.
  • McDonald's announced their collaboration with the streetwear brand Cactus Plant Flea Market for a new happy meal for adults with nostalgic collectibles toys.

Get this research: https://www.marketdecipher.com/report/toy-collectibles-market

NFT Collectibles Market:

NFT collectible Tokens witnessed 1785% of business Cap growth in three months from January to March of 2021. The first half of 2021 witnessed USD 2.5 billion in sales. The NFT Collectibles market includes Sports NFTs, Music NFTs, Art NFTs, and Movie Avatar NFTs. The Sports NFTs Collectible Market has witnessed the highest growth and is valued at USD 2.6 Billion in 2022. Movie Avatars NFT was launched in 2021 when Warner Bros. teamed up with Nifty. The NFT Avatar market is flooded with fans of CrytoPunks, the highest revenue-generating project, with a sale of USD 1.3 billion.

Strategic Developments in the Market:

  • Minti Labs, announces an exclusive partnership with Dapper Wallet, the market leader for digital collectibles including top-tier sports organizations, leagues, and entertainment companies such as NFL All Day, NBA Top Shot, UFC Strike, and others.
  • In collaboration with IGG Games, SmileyWorld branded NFT digital items are set to appear in Lords Mobile for a limited-time event beginning September 30, 2022, that includes collectible NFTs for players powered by Epik Prime.

Get this research: https://www.marketdecipher.com/report/digital-collectibles-market

Sports Memorabilia Market:

Sports Memorabilia Market has rapidly risen owing to e-commerce sites and online auctions. The core sports memorabilia market excluding NFT, and trading cards is estimated at $12.2 Billion in 2021 and is growing at a CAGR of 21.8%.  A Babe Ruth uniform was sold for more than USD 5.6 million and two Jackie Robinson contracts, including one from the minor-league Montreal Royals, were appraised and insured for USD 36 million. Football leads the market with USD 2.5 billion in sales considering the memorabilia sales only. The United States of America and China dictate 65% of the Memorabilia market.

Strategic Developments in the Market:

  • Fanatics a leading sports memorabilia company is heavily involved in the acquisition and investments in the sports apparel collectibles segment and has recently secured rights from major league baseball and the NFL players association.
  • The International Cricket Council (ICC) and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform announced a new partnership to take advantage of Fanatics' global footprint and state-of-the-art technology to better serve cricket fans across the world.

Get this research: https://www.marketdecipher.com/report/sports-collectibles-market

Sports NFT Market:

The Sports NFT market doubled in 2022 valuing it at USD 2.6 billion as compared to 2021 and is further expected to grow at a CAGR of 36.6%. Sports NFTs include cards, accessories, collectibles, video clips, and images. The NFT Trading Card Market has witnessed the highest growth and is further expected to grow as people collect them as a hobby and others resell them for higher prices. Accessories like T-shirts, caps, watches, shoes, and glasses are widely popular, and digitizing these accessories into NFTs makes them even more unique and constantly increases their market price. Video NFTs are created by sports organizations as they tokenize a video clip or image and sell them to earn a huge amount of revenue.

NFT trading cards also offer holders perks like playability in NFT games, exclusive access to events, and much more. Because NFT trading cards are digital, they are resistant to general wear and tear. This effectively eliminates the risk of damage, loss, and theft. NFT Fantasy Sports is a new trend in the industry attracting strategic attempts by companies.

Strategic Developments in the Market:

  • Liverpool football club is deepening its ties with the crypto world by expanding a partnership with French blockchain-based sports start-up Sorare.
  • The NBA and NBPA have come to a multiyear agreement with Sorare to be their official NFT fantasy partner in a deal that will combine NFTs and fantasy basketball.

Get this research: https://www.marketdecipher.com/report/sports-nft-market

Sports Trading Cards Market:

The global sports trading card market is driven by significant technological advancements in the field of trading cards. The Sports Trading Cards market is estimated at USD 12.93 billion in 2021 and is growing at a CAGR of 13%. The North American Region has the largest market share followed by the European Region. China and India are among two of the biggest emerging markets, holding lucrative opportunities for business expansions across the sports trading card industry. The 1909 Honus Wagner T206 SGC 3 card was sold for USD 6.6 million and in 2022, Heritage Auctions sold a Mickey Mantle baseball card for USD 12.6 million.

Strategic Developments in the Market:

  • New York Yankees icon Derek Jeter has started a new trading-card platform called Arena Club as the boom in sports collectibles attracts new investors.
  • PWCC Marketplace has secured $175 million to create liquidity for its commercial financing business, which allows sports trading cards to be used as collateral for cash advances and loans.

Get this research: https://www.marketdecipher.com/report/sports-trading-cards-market

Complete List of Collectibles Product we have researched on:

  • Coins
  • Stamps
  • Shares
  • Militaria
  • Books
  • Music NFT Market
  • Timepieces and Scientific Instruments
  • Sports Memorabilia Market
  • Maps
  • Porcelain and Glass
  • Vintage Fashion
  • Nature
  • Autographs
  • Ephemera
  • Classic Cars
  • Toys Collectibles Market
  • Comics
  • Film Posters
  • Film Prop
  • Cameras
  • Photos
  • Ethnic
  • Art Deco
  • Victorian
  • Diving
  • Horse Riding
  • High-End Stereos
  • Sailing Spare Parts

Custom Research on Specific/Focused Collectible can be procured on request.

Submit your request here: https://www.marketdecipher.com/contact.php

Contact :
David Correa
Decipher Business Insights Pvt. Ltd.
Zen Business Center,
Wakad, Mumbai- Bangalore Highway,
Pune - 411057, Maharashtra
Website: www.marketdecipher.com

Logo: https://mma.prnewswire.com/media/1854377/Market_Decipher_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/top-5-collectibles-product-to-revolutionize-the-memorabilia-industry-in-2023-market-decipher-301642417.html

SOURCE Market Decipher

Title:

Content: Health · Life
The average annual growth rate of the market is more than 35%.
Collect toys fire up
Our reporter Wang Wenzheng
March 22, 2022 08: 34 Source: People 's Daily Overseas Edition
Blind box, hand work, assembled blocks, assembled models, dolls, plush toys... In recent years, toys based on the "popular IP + assembled blocks" model have been popular with consumers.
Various kinds of beautiful toys with blind box products are in the ascendant, "collection toys" this sub-category is becoming the new darling of the toy market.
Recently, Yi Guan Analysis released the "2021 China Collection Toys Industry Market Insights Analysis" (hereinafter referred to as the "Analysis") shows that with the rapid growth of Chinese residents' income, the collection toys market led by IP (intellectual property rights) and more focused on product design and platform channel operation has entered the outbreak stage.
In recent years, China's collection toy market has maintained an average annual growth rate of more than 35%.
It is estimated that by 2025, this market size will exceed 150 billion yuan.
Toys are not exclusive to children.
Adult consumers choose and buy toys, more concerned about its collection value and personality release; adults enjoy the fun of toys, they are interested in its decoration function and DIY (DIY) fun. "Beijing girl Liu Zhen said she is a blind box" heavy lover ", has been" into the pit "for more than 3 years, and even installed a high transparent cabinet at home for the collection.
In Shenzhen white-collar Zhou Zi Wen ’ s house, the assembled building blocks recreate scenes from popular movies and TV dramas. “This is the cafe in the TV series Friends, this is the Hogwarts Academy in the movie Harry Potter … ” Zhou Zi Wen loved the“ baby ” in his study display case.
"Gundam, Ultraman, Marvel Super Heroes and other genuine IP toys, I can 't afford to buy when I was a child, now I have my own income, of course, to pay for my dream."
"Analysis" believes that the trend following the consumer group with blind box consumption as the main feature has led to the collection of toys, and gradually upgraded to the IP master consumer group.
Data show that the core consumer group of collectible toys in China has exceeded 30 million people, mainly concentrated in first- and second-tier cities, and is expected to exceed 100 million people in 2025.
Among them, the ratio of male and female users is nearly 4: 6.
With the growth of age, the categories of consumer purchases of collectible toys are more diversified and consumption power is stronger.
At the same time, the current per capita annual consumption of domestic collection of toys is about 2200 yuan, hand-operated, blind box, assembled blocks and other types of products are most popular with consumers.
After the blind box, what will be the next "tuyere" for collectible toys?
It is predicted that with the trend of consumer groups to follow the consumption upgrade, the sales growth rate of blind box collection toys will slow down; at the same time, with the demand of male consumers as the main IP consumer group, this group will contribute the largest increase to the collection of toys market, the corresponding market size is expected to exceed 525 billion yuan.
High-end collectible toys such as mecha and dolls may become the next growth point in the market.
It is understood that the popular IP of film and television, games and animation in the United States and Japan is still in the dominant position in the domestic collection toy market.
In the future, can China IP become the protagonist on the stage of collectible toys?
"Analysis" believes that China's film, game, animation and other markets accounted for more than 15% of the world; in 2021, the global mobile game revenue ranking, Chinese products ranked in the top three.
In terms of IP preferences, consumers ’ enthusiasm for traditional Chinese cultural IP collection toys is continuing to rise.
As China's cultural industry moves toward all-round prosperity, the "national tide" is expected to emerge in the field of collectible toys.
(Editor: Sun Hongli, Yang Di)
Related News

Labubu's fan base is highly engaged, with fans creating and sharing their own content, and the character's expression package has been downloaded 300 million times.

Title:

Content: Hi, please log in
NetEase and Liu Duck jointly launched the "Duck excrement fragrance" to explore a new way of life in Jiaqing
On September 22, NetEase Yan selected the family Qing series to join hands with the top domestic expression package IP "Liu Duck" to create a circle of net red explosive products - duck excrement fragrance and fresh air. With the natural social attributes and traffic of IP, the family Qing goods in the life scene.
This joint name, NetEase Yan selected the home cleaning series of explosive products and small Liu Duck IP clever combination, establish a "really clean, smell" home cleaning category mind, with the help of IP fan base and influence, improve product sales, help business growth.
Joint economic hot, use the trend IP to create marketing explosive products
In recent years, the joint name boom has come and gone, according to magic mirror market intelligence data show that China IP authorized goods in 2020 double 11 sales growth of 76%, far more than double 11 total transaction growth.
According to the distribution of industry types in the Chinese brand licensing market in 2021, the most popular cartoon animation type, accounting for 28.2%.
China's IP licensed products are growing rapidly, and cartoon anime type IP licensed products are favored by consumers.
NetEase strictly selected as a lifestyle brand preferred by the younger generation, taking advantage of the way of IP marketing to improve the cognition of the Jiaqing series, choose cooperative IP through the matching degree of fan groups, and establish more emotional connection with consumers.
Xiao Liu Duck since its birth, the expression package has been downloaded 300 million times, its IP fans are the main consumer of the current market, crowd portraits 19-38 years old accounted for 90%, women accounted for 70%, and Yan Xuanqing user portraits highly coincide, joint cooperation can accurately reach the target audience.
This time, together with the XiaoLiu Duck series, we created a fragrance product series matrix, covering the air cleaning and home cleaning tracks, including fragrances, fragrances, detergents, refrigerator deodorants and other products.
Among them, "duck shit flavor" limited flavor marketing explosive (tea flavor), the tea industry with the marketing gene "duck shit flavor" into the field of home cleaning, joint product full channel online, including NetEase strict selection APP, Tmall, Douyin, Jingdong and other flagship stores.
NetEase strict selection of Tmall flagship store also through the code password of the innovative interactive play and social media platform resonance, successfully connect the code and continue to answer customer service questions, you can unlock the blind box gift, thereby realizing the active participation and sharing of consumers, and further stimulate the whole network ugc.
Category New Mind, Young Online
NetEase is committed to using more clean and one-step deodorization technology to make your every clean and smell good. The new slogan “Really clean, smell good ” is also online with this IP marketing project.
This time the category of mind was first introduced, NetEase also combined with the small Liu Duck IP human set and network sense vocabulary, launched the duck version of slogan as a marketing theme: quack clean, quack fragrant!
NetEase chose to borrow the young and interesting IP of Liu Duck to complete the renewal of the category of mind with the image of easy and friendly people.
Use scenarios strongly correlated, city marketing smart borrowing
From September 20th to October 6th, NetEase selected the "Super Long Truffle Billboard" and "Truffle Duck Blind Box Toilet" on the subway station of Huanglong Sports Center in Hangzhou, which brought a fun and civilized scenery to the Hangzhou City hosting the Asian Games, and promoted the popularity of NetEase selected brands among citizens and tourists.
This offline advertisement starts from the specific use scene of fragrances products, combines several fragrances sold by the brand with the popular concept of blind box to create a fun and delicious "real fragrances blind box toilet", and turns the toilet compartment into a "test room". Category to establish a "really clean, smell" mind.
At the same time, the concept of immersive art exhibition to package the "real fragrant duck" blind box toilet has also further improved the tonal nature of fragrance products.
"Truly fragrant duck blind box toilet" on the second day of the line was shared by foreign netizens and boarded the hot search of the major social media, the China Youth Daily, the All-China Women's Federation, Phoenix Weekly and other 100 media reports.
This wave of offline advertisements launched by NetEase and Xiao Liu Duck was launched on the eve of the Asian Games in the subway stations around the core venues of the Asian Games, and contributed to the construction of Hangzhou's urban appearance at this special node and location.
This is not only an excellent interpretation of NetEase ’ s brand concept of “choosing good things and living with heart ”, but also the key to shaping the bottom layer of a civilized city.
NetEase Yan Choosing Qing is a fragrant and deodorizing category of NetEase, which is more familiar to young people, and leads a number of vertical tracks in the industry with the concept of deodorization technology and natural plant extraction.
"Really clean, smell", master custom fragrance is the secret weapon of Yan Xueqing to become the industry explosive manufacturing machine.
In recent years, Yan Chaoqing has brought simple, effective and pleasant cleaning experience to Chinese people through star products such as air fragrance, plant extract detergent, and fragrance toilet detergent, creating a new way of life for Jia Qing.
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