The Labubu phenomenon has significantly boosted Pop Mart's global revenue and its founder's wealth.

Labubu, a collectible plush toy monster elf, has gained significant popularity among fans and celebrities alike.

Labubu's popularity stems from its unique and cute design, which activates the brain's reward system and releases feel-good hormones like dopamine.

The social factor of belonging to a community plays a significant role in Labubu's popularity, as teenagers are drawn to being part of a larger group of like-minded fans.

Influencer marketing has driven Labubu's success by increasing brand awareness and sales through social media promotions.

TikTok has helped spread Labubu's popularity through user-created content like dance challenges and unboxing videos.

The psychological factor of scarcity contributes to Labubu's popularity, as limited availability creates a sense of urgency and exclusivity among fans.

China's collection toy market is expected to exceed 150 billion yuan by 2025, growing at 35% annually.

By 2025, over 100 million people, mainly Generation Z, are expected to collect toys.

Pop Mart's revenue surged, with year-on-year increases of 116.8% in revenue and 109.4% in gross profit.

The company's success is due to effective marketing strategies, including social media, influencer partnerships, and limited edition releases, which boost brand awareness and drive sales.

Pop Mart collaborates with artists like Keith Haring to target Gen Z.

The company targets Generation Z through TikTok, with 800 million users, and 50% posting daily, making it ideal for Pop Mart to reach Gen Z.

Big data helps Pop Mart improve customer loyalty and measure its social media marketing effectiveness.

The company plans to sustain growth by expanding its product line and opening new stores, including 23 offline and 55 robot stores in mainland China.

Labubu's success has contributed to Pop Mart's growth and its founder's increased wealth.

The Labubu phenomenon has significantly boosted Pop Mart's global revenue and its founder's wealth.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
Your browser is outdated
The site Sostav.ru uses technologies that are not available in your browser, and therefore the page may not be displayed correctly.
To display the page correctly, update your browser.
Your browser uses an ad blocker.
It interferes with the correct operation of the site.
Add the website www.sostav.ru to the white list.

Labubu, a collectible plush toy monster elf, has gained significant popularity among fans and celebrities alike.

Which products are increasingly viewed as treasures by collectors?

Labubu's popularity stems from its unique and cute design, which activates the brain's reward system and releases feel-good hormones like dopamine.

Title:

Content: Health · Life
Psychologist tells you the secret of Lina Belle's "ring powder"
Yang Jianlan
March 21, 2022 08: 56 Source: Science and Technology Daily
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
“Lena Belle is my Internet daughter ”“ Another day of being dazzled by Disney ’ s top female stars ” … You may not be a fan of Lena Belle, or even have not been to Disney, but you must have heard its name, brushed relevant reports, or seen its short videos, used its expression package.
Last year, Shanghai Disney launched a fox doll named Lina Belle, did not expect it once it came out and swept the whole network.
This makes onlookers wonder: a doll created without animation support, out of thin air, why can be so popular? Today let us use psychology to find out.
Appearance and appearance are very pleasing.
One of the points of Lingna Belle's "circle of powder" is its "budding" shape.
Pink skin, round eyes, long eyelashes, smiling mouth, wearing a flower on her head … Lena Belle ’ s image gives a sense of innocence, loveliness, and romance.
Many fans said that the sight of Lina Belle was particularly happy, the pressure was instantly released, and the heart was healed.
So why do cute images make people happy?
Austrian zoologist Conrad Lorenz has found that babies can trigger strong positive reactions from human individuals, such as spontaneous smiles and desire for hugs.
In addition to babies, Conrad Lorenz also found through animal studies that animals with large foreheads, short noses and large eyes, such as cats, dogs, pandas, etc., are also easy to stimulate the human urge to give them hugs.
To this end, Conrad Lorenz proposed a hypothesis called "baby schema": Baby-like things such as cute faces, crying and touch can inspire adults to love and care. "Baby schema" has evolutionary significance, and cute babies can arouse people's desire for protection, which is conducive to the survival of the baby and the continuation of the entire human race.
Lena Belle's image is very in line with the "baby pattern", it is powdery, soft, and makes people want to be close to it.
Lena Belle's other "ring powder" point, is its human set.
Whether it is Disney or the entertainment circle, the establishment is a "circle of powder" sharp weapon.
Because there are distinct people, fans can see their own shadow in the idol and find a sense of belonging.
Disney is positioning the people of Lina Belle as a curious, adventurous little fox, which is good at making friends, full of vitality and freedom.
What makes fans crazy is the three-dimensional multi-faceted character that Lina Belle presents in the process of interacting with tourists - sometimes shameful and cute, sometimes lively and happy, in addition, it also loves and hates clearly, and protests against male tourists who do not respect it.
Why would such a person please?
Let's look at a set of data.
The Baidu search index shows that the target population of Lina Belle is concentrated in the age group of 20 to 39, of which nearly 70% are women.
From the geographical distribution of the population, the top three cities are: Shanghai, Guangdong and Beijing.
It can be seen that women in first-tier cities are the main fan groups of Lina Belle.
The common characteristics of such groups are that they are stressed, financially independent, love beauty, and women ’ s consciousness is awakened. Lina Belle ’ s carefree, full of vitality, and simple and lovely personality is exactly what these women yearn for, and it shows the state they want, “living ” the way they want to live.
Hit the emotional pain points of people today.
Interestingly, there are a lot of "mommy powder" and "sister powder" among the fans of Lina Belle, who call it "daughter" and "sister".
From such a love term, it can be seen that the fans projected the love of the mother to the child and the love of the sister to the sister on Lena Belle.
Projection refers to the phenomenon that individuals transfer their own characteristics to others according to their needs and subjective direction of emotions.
Psychoanalytic schools of psychology have found that projecting this psychological mechanism allows people to establish emotional connections between people.
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
Lena Belle also brought attachment gratification to such fans.
Attachment, proposed by the British psychoanalyst John Bowlby, refers to the tendency of individuals to form strong emotional bonds with others of special significance, which can provide the individual with security and comfort.
The concept of attachment was proposed by John Bowlby based on the results of experiments with rhesus monkeys.
In the rhesus monkey experiment, American psychologist Harold and colleagues carried out an experiment called "surrogate parenting", they separated the newborn monkey from the mother and replaced the monkey mother with two fake monkeys.
One false monkey is made of wire and tied to a feeding bottle; the other false monkey is made of flannelette and has no feeding bottle on it.
The experiment found that in addition to the occasional need to drink milk, the monkey will run to the "wire mother" there, the rest of the time it stays with the "flannelette mother".
John Bowlby called the baby monkey's craving for a "flannelette monkey" attachment, arguing that attachment is an animal's instinctive need.
Attachment is also a human instinct, and everyone needs attachment.
Attachment can relieve loneliness, anxiety and other emotions, can bring comfort. Lina Belle 's furry shape meets the needs of female fans for attachment.
At the root, Lina Belle can fire because it hits the emotional pain point of the moment: people ’ s thirst for happiness, comfort, and healing under high pressure life, people ’ s thirst for attachment in the context of the city ’ s increasingly lonely background, women ’ s desire to express themselves and delight themselves after awakening … There is no gratuitous love, whether the doll can become popular mainly depends on whether it stepped on the beat of the times.
No one knows how long Lena Belle will be red, but as long as humans still have emotional needs, even if Lena Belle has passed, there will be new dolls to fill this need.
(The author is a National Grade II Psychologist)
(Editor: Sun Hongli, Yang Di)

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

The social factor of belonging to a community plays a significant role in Labubu's popularity, as teenagers are drawn to being part of a larger group of like-minded fans.

Title:

Content: Health · Life
Focus on the Emotional Needs of Teenagers (New Language)
Zhang Xin
August 12, 2021 07: 45 Source: People 's Daily - People' s Daily
In recent years, there have been frequent incidents of star-chasing disorder, and the irrational star-chasing behavior of minors has occurred from time to time.
The reason why minors have idolatry is related to their psychological characteristics.
Teenagers are in the formative stage of self-concept, and the "meal circle" companions and idols themselves can bring them a sense of identity and intimacy.
The next step after identification is to compare with other fan circles, so as to gain self-esteem and self-concept.
If you go to extremes in the process of comparison, it will easily lead to reviling and tearing among different fan groups. The cycle of “classification – identification – comparison ” will make fans ’ sense of identity more and more strong.
As far as teenagers themselves are concerned, their values, outlook on life and world view have not yet taken shape, and their ability to analyze independently and dialectically is still in the process of forming.
Therefore, when a part of the fan group makes irrational behavior, teenagers are easily influenced by the outside world and follow suit, there is "others do this, I do not do this to show that my love for idols is not enough" iron "" I unconditionally believe idol words, as for right and wrong do not consider "and other mentality.
Some children lack healthy intimacy, family love and comprehensive social support, and it is difficult to establish harmonious interpersonal relationships in real life.
Some idols create a personal image, but also play a role in catering to the emotional appeal of fans and meeting the emotional expectations of fans.
As a result, teenagers put their emotional connections that cannot be established in the real world, pinned on idols and fan companions.
However, there is a significant risk of such a consignment.
To solve the problem of bad fan culture, we must pay attention to the emotional needs of young people.
From the perspective of education, the deformed star-chasing chaos should be managed, and at the same time, we should give psychological guidance and positive guidance to education, and care for the healthy growth of young people.
(The author is a professor in the School of Psychology of Peking University, and our reporter Chen Yuanyuan interviewed and arranged)
People 's Daily (August 12, 2021, 13 pages)
(Editor: Sun Hongli, Yang Di)
Related News

How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

Influencer marketing has driven Labubu's success by increasing brand awareness and sales through social media promotions.

Title:

Content: Columns
Three ways to promote a brand among teenagers
Columns
Marina Tokunova
Head of ORM Ingate
Irina Pecherskaya
Are the target audience of your business teenagers?
Marina Tokunova, head of ORM department of Ingate agency, which develops advertising strategies, analytics, SERM, SMM, spoke about the specifics of promoting a brand or product among them.
Three ways to promote a brand among teenagers
In pursuit of trends, the agency today can not ignore the interests of such a serious audience as teenagers.
Many businesses maintain their accounts in social networks such as VKontakte, Facebook, Instagram, TikTok, where Generation Z is constantly sitting, and in order to bring customers and leads, specialists always keep their finger on the pulse of the attention of the youth audience with the help of analytics, advertising, communications and personal experience.
Teenagers today practically live on the Internet, and the main area of their virtual habitat, of course, is social networks, especially those that specialize in visual content, because the thinking of today ’ s young man is largely figurative.
Therefore, they need advertising as well.
Today, teenagers are a serious client audience.
If earlier their expenses consisted mainly of deferred pocket money, today each of their viewing of a video clip on a video hosting is converted into a real ruble.
They set new models of consumption, buy goods, based on the opinion of modern bloggers, tictockers and streamers, in whose field there are very serious investments from all spheres and segments of business.
To miss such a tidbit today is practically to be out of the modern market!
Consider further strategies for promoting business on popular youth platforms, among which it is beneficial for brands to look for teenage customers.
After all, it is not enough just to launch advertising among the audience, it is necessary to create a competent digital strategy for promotion on each separate platform.
Promotion through TikTok
Most of the users of this application are teenagers and young men of Generation Z (those who were born abroad in 1995).
They are constantly sitting on the Internet, almost not imagining their everyday life without it.
This audience spends their finances on the products of their favorite brands and will continue to do so.
TikTok is a predominantly youth social network specializing in video content.
The video format is small music videos.
The platform service borrowed the highlights of Snapchat (masks), Instagram (stories) and other platforms with vertical videos.
On average, TikTok users visit the app at least eight times daily, spending about 45 minutes there.
According to data, this platform overtakes YouTube, not far behind Instagram.
If you still have not decided whether to advertise in TikTok, then we will talk about its advantages, and you will learn how to quickly find potential customers.
More than 800 million people have registered on this platform, and half of them post content on the network every day.
The number of users visiting the site every month in Russia is more than 10 million, and those who visit it every day are about two million.
The age of most users of this social network varies from 16 to 24 years, so TikTok today is a very promising platform for promoting products among young people.
There are several options for business development in TikTok:
1.
You order advertising of your brand or product from the social network itself.
2.
Advertise with popular bloggers.
3.
You promote the brand channel yourself.
Advertising directly on the site
The largest format of advertising on this platform is a hashtag challenge, long in six days.
This package contains:
1.
Announcement on the main page of the application with an integrated clickable link leading to the challenge in the application or on the site.
2.
Placement of the challenge in a separate block of the “Search ” section.
3.
The company ’ s hashtag challenge web page, where videos taken by people are placed and the number of views of videos with the challenge is shown.
4.
Landing page is a page for brand promotion in the context of the competition.
5.
Verified brand account where you can place a clickable link.
6.
Music track for hashtag challenge (subscribers will be able to choose your track in the audio library to create their clip).
7.
Advertising with 3.5 million views.
For example, as part of their challenge # orelilireshka, the frontmen of the program "Eagle and Tails" staged a video contest.
In it, users had to place a branded sticker of the program for a chance to visit one of the programs on the Friday TV channel.
This promotion option brought the hashtag to the top, allowing it to gain more than 33 million views.
Another example is the contest from Yandex.Food.
The company distributed the hashtag # yaeda, in which subscribers recorded how original they would be able to deal with food.
This challenge has gained more than 280.5 million views.
The results of challenges are all the more successful, the more the music track for which the clip is shot will appeal to the target audience, as well as from the design of the brand ’ s landing page inside the application.
Integrating Bloggers with TikTok
Another successful option for promoting the brand in TikTok is the native integration of your product from a popular blogger of this social network under a branded jingle (branded music track).
Under this track will shoot video bloggers who will be involved in advertising.
Advertising will be the more successful the “viral ” the jingle will be, this will help to increase the involvement of people and consolidate positive associations with the brand.
A good way to integrate is to ask the tictoker to demonstrate the difference between a branded product and a fake, thus promoting your brand.
The appeal of clips is always added by interactive elements from the application: specially created branded masks, lenses and stickers.
Masks are well suited for cosmetics stores, beauty salons, etc.
The generation of zoomers love to try on a new hairstyle, lipstick or makeup directly online.
Maintaining your own brand channel
Some tips for brand promotion in TikTok:
1.
The more creatives, the better!
This is how the algorithms for promotion in the application through the recommendation system are arranged.
2.
Order advertising integrations of your brand or product from popular ticklers.
3.
Confirm your account.
This service is provided when launching a six-day hashtag challenge or when ordering advertising in media from 300 thousand rubles.
4.
Link your YouTube and Instagram pages to your profile to attract audiences from there.
There are several popular formats of advertising in media:
1) Brand Takeover – usually a five-second clip, animation or image.
Such advertising is displayed immediately when the application is launched, it leads either to the brand ’ s web page or to a competition inside TikTok.
Such advertising is paid for by CPM type (for 1,000 impressions).
2) Infeed native video - clip from 5 to 15 seconds, reflected in the recommendations of users.
It can display the brand on the landing page in the application itself or on the website page on the Internet.
Within this format, targeting is available for:
• gender;
• age;
• location;
• type of Internet connection (3G, 4G, Wi-Fi);
• Smartphone OS;
• the cost of the device;
• Interests.
Excellent "shoots" advertising with photos of famous bloggers - subscribers in TikTok recognize and love their colleagues.
And, of course, the more attractive the image in the ad or preview, the higher the CTR.
In the fall of 2019, TikTok located its office in Moscow and joined the Yandex advertising network.
This means that the company expects to gain a foothold in the Russian market.
Promotion through influencers
What business is better to promote through bloggers
If we talk about promotion in blogs, then the first associations arise with Instagram.
But in reality, advertising goes well in other social networks: Facebook, YouTube, VKontakte, Odnoklassniki, Telegram, Twitch, etc.
The way to promote a brand through bloggers is well suited to owners of offline stores, cafes, restaurants, beauty salons and those who sell:
• home-made goods;
• products from the field of fashion (clothes, accessories, shoes);
• goods for children;
• consumer goods (FMCG);
• books.
Companies from the field of B2B services are also very profitable to advertise with bloggers, but the nuances are contained in Central Asia - these are business owners, directors, their deputies, LPR, etc.
If you want to promote B2B services through influencers, order advertising from information businessmen, experts in the necessary field, business consultants who are media people.
How to know if a blogger is right for you
What you need to pay attention to in the first place:
• Number of views.
By the number of views on the video, you can analyze the real account coverage;
• the ratio of standard posts and advertising.
If there is a lot of advertising on the influencer ’ s channel, then there is no question of any native integration.
Subscribers perceive such posts biased and ignore them, and this can be fraught with building a negative attitude towards the company.
All is well in moderation;
• Geography.
If the product you are promoting is tied by location, then this parameter will be the most important of all.
You need to take into account not the region of residence of the blogger himself, but his subscribers - your potential customers.
Information about the location of subscribers can be found from the influencer himself or viewed through special exchanges.
• Number of subscribers.
More doesn't always mean better.
It is more profitable to stay with 10-15 microbloggers than to invest in advertising with celebrities, because the chance of a positive response and loyalty to advertising from a narrow circle of bloggers is much higher.
And top bloggers often have such a situation that subscribers get used to advertising and do not pay attention to it.
• Activity of subscribers.
If there are a lot of similar, meaningless comments in the latest blog posts, you will immediately understand that bots left them.
For good advertising, we are interested in real people.
• cheat subscribers.
You should always look at the ratio of comments and subscribers in the influencer.
If a person has no more than 2% of comments to the number of subscribers to the video, then it looks suspicious.
This percentage should be at least five.
Promotion through streamers
Within the framework of the online conference on industry digital marketing for FMCG held on April 20, Maxim Petrunin, Director of Development at Streamer-Alliance, shared his expert opinion and analytics on why streams are cool for promoting a brand or a specific product.
With the advent of online streaming platforms such as Twitch and YouTube Gaming, a new generation of influencer streamers has emerged.
Advantages of streaming services
Streamers differ from video bloggers in that they broadcast all their content live and actively interact with viewers.
In fact, these are the same influencers of generations Z and U.
Their contact with the audience is much closer than that of the bloggers from TikTok thanks to interactive mechanics on the broadcasts and constant contact with their viewers live.
So, the potential ability to advertise the product to the user is also much higher.
For each segment of Internet users, you can allocate the main platform of presence.
For gamers, this platform is undoubtedly Twitch.
It is here that the vast majority of influencers of the gaming industry are located, the most important events of the sphere take place and the most popular content is produced.
Today, more than 24 million active users are registered on the platform.
The main features of Twitch are interactivity and high viewing depth (more than 20 minutes).
The audience of this streaming platform actively follows trends in the field of technology and gadgets.
This means that the owners of these businesses can safely order their advertising here.
Promotion via Twitch
Of the 66 million gamers in Russia, almost half (28 million) make in-game purchases, that is, they are people who are ready to invest money.
The average player spend per year is $64.
This amount just fits into the FMCG format.
In addition to directly home streams of games on the platform, competitions in eSports are held - at the moment it is a strongly developing industry with a huge number of investors and potential for sales.
Investing in gaming
Top streamers Twitch launched a series of streams # CHILLGAMING - the first project in the CIS, where viewers could control streamers live.
With the help of a special interactive widget, the audience could vote for the following events that took place on the stream.
You could vote only by leaving your personal data – you could do it without leaving Twitch.
On the example of an advertising campaign in two popular streamers:
• the total number of views of the streams of one campaign amounted to almost 24 million;
• transitions to the promo-site — more than 33 thousand;
• Collected contacts — more than 24 thousand.
The same “Yandex.Food ” in addition to TikTok invested in Twitch.
They conducted an interactive campaign with the audience of the broadcast in real time - a series of streams on the channels of the top 20 streamers in support of the new exclusive combo from Subway on the Yandex site.
The mechanics of the project involved the preparation of the Saba by a streamer from a special set of products: the streamer had to have time to prepare the Saba while the courier delivers his order.
During the broadcast, promotional codes and free subs were distributed to subscribers on a special team.
The campaign involved 15 streamers, which together collected 4.8 million views.
Promo codes can also be used to measure the effectiveness of advertising.
Burger King announced their offers through popular streamers, and out of 4.5 million views, the conversion amounted to more than seven thousand orders.
How to reach the maximum
If your business specializes in teenagers, then you just need to delve into modern trends, be present at fashionable youth venues.
Even if you specialize in products from the category of FMCG, do not forget that teenagers are also their active consumers.
Business promotion in TikTok:
• order advertising in the application itself;
• Natively place your products with popular bloggers;
• Promote the channel of your brand.
Promotion through influencers
Bloggers are trending today.
Opinion leaders influence the decisions of teenagers to buy those or goods.
Promotion through streaming services
Even closer contact with the audience keep streamers, in real time arrange constant interactive with subscribers.
And you can always ask for help from the digital integrator Ingate, and your business will quickly be in the top.
Cover photo: oneinchpunch / shutterstock.com
Did you find a typo?
Select text and press Ctrl + Enter
Materials on the topic
1.
1 How to get the most out if you want to join the business community
2.
In Moscow, a new professional center for entrepreneurs
3.
3 How does the business of growing strawberries on vertical farms
4.
4 Manufacturer of sausages "Dymov" will release bars with meat for athletes
5.
5 Mail.ru Group announced the creation of an educational holding based on Skillbox and GeekBrains
ArtTech — map of developers of art technologies
All the players of the Russian market of technologies for art
Go to
OPPORTUNITIES
August 10, 2021
August 13, 2021

TikTok has helped spread Labubu's popularity through user-created content like dance challenges and unboxing videos.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

The psychological factor of scarcity contributes to Labubu's popularity, as limited availability creates a sense of urgency and exclusivity among fans.

Title:

Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

China's collection toy market is expected to exceed 150 billion yuan by 2025, growing at 35% annually.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
Font Size:
Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
LIKE Our official website for more information

By 2025, over 100 million people, mainly Generation Z, are expected to collect toys.

Pop Mart's revenue surged, with year-on-year increases of 116.8% in revenue and 109.4% in gross profit.

Title:

Content: Bubble Mart has risen 16%, interim profit surges 1.5 times year-on-year _ Hong Kong stock changes
Author: Liu Shaolan
Published: Updated:
Bubble Mart (9992) continued its upward trend in the morning, once high at $60.5, up 16%, and the latest $60, still up 15.05%, with a temporary turnover of $168 million.
Bubble Mart recently announced interim results, during the period shareholders should account for 359 million yuan (RMB, the same below), an increase of 153.8% year-on-year; basic earnings per share 26.04 points, an increase of 112.1% year-on-year, no dividend.
The Group reported revenue of $1,773 million, an increase of 116.8% year-on-year, and gross profit of $1,117 million, an increase of 109.4% year-on-year.
Leave a comment...

The company's success is due to effective marketing strategies, including social media, influencer partnerships, and limited edition releases, which boost brand awareness and drive sales.

Pop Mart collaborates with artists like Keith Haring to target Gen Z.

Title:

Content: There were 592 press releases posted in the last 24 hours and 188,329 in the last 365 days.

POP MART Launches Keith Haring Collaboration Art Toy

MEGA Collection 1000% Space Molly x Keith Haring

MEGA Collection 1000% Space Molly x Keith Haring

MEGA Collection 1000% Space Molly x Keith Haring

POP MART launched the MEGA Collection 1000% Space Molly x Keith Haring art toy, bringing to life the art of Keith Haring with Space Molly character.

BEIJING, CHINA, November 4, 2021 /EINPresswire.com/ -- POP MART, the global culture and entertainment company best known for art toys and collectible toys, launches the MEGA Collection 1000% Space Molly x Keith Haring art toy, bringing to life the art of Keith Haring with POP MART’s iconic Space Molly character.

Kenny Wong, the designer of Molly, says, “The process of creating this crossover artwork was like having a fantasy space journey with world-renowned artist Keith Haring.” With its barking dog and radiant baby elements, MEGA Collection 1000% Space Molly x Keith Haring features symbolic shapes and graffiti designs from Keith Haring’s iconic works. As with previous MEGA Collection 1000% Space Molly art toys, the latest crossover figure stands at 70cm and is dressed in a spacesuit with a helmet and a removable gun accessory. With the unique art style of Keith Haring’s work, the new release makes Keith Haring’s art accessible for art toy lovers.

As a high-end product line of POP MART, the MEGA Collection is created to satisfy the interests of art toy collectors, specifically those who enjoy high-end art toys. So far, POP MART has invested in expanding the MEGA Collection into more characters, including the company’s top IP figures, such as Molly, Skullpanda, Dimoo, Flabjacks, and Crybaby.

The MEGA Collection 1000% Space Molly x Keith Haring will be available on POP MART official website and AliExpress store on November 15th. The MEGA Collection 1000% Space Molly x Keith Haring is a partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.

Xiaoning Chen
POP MART
chenxiaoning@popmart.com
Visit us on social media:
Facebook
Twitter
LinkedIn

The company targets Generation Z through TikTok, with 800 million users, and 50% posting daily, making it ideal for Pop Mart to reach Gen Z.

which social platforms does Gen Z tend to prefer?

Big data helps Pop Mart improve customer loyalty and measure its social media marketing effectiveness.

Title:

Content: Greater Bay Area Brand Strategy Research Hong Kong Brand Attractiveness Decreased and Adapted to Local Conditions
Commercial 11: 00 2022 / 01 / 27
Share:
The Chinese Manufacturers ’ Association of Hong Kong and the Hong Kong Brand Development Council announced the “Greater Bay Area Brand Strategy ”, providing case studies of six companies to guide Hong Kong enterprises to enter the Greater Bay Area. (Photo)
The Chinese Manufacturers ’ Association of Hong Kong and the Hong Kong Brand Development Council (HKBDC) released the “Greater Bay Area Brand Strategy ”, analyzing the process and experience of six Hong Kong and Guangdong brands in exploring the Greater Bay Area market. The research report shows that Hong Kong brands have advantages but are shrinking.
US Consumer Confidence Drops in January, Why People Are Planning to Buy Big Goods
The Greater Bay Area Brand Strategy was conducted by Lu Dingguang, a professor of marketing at Lyon Business School, and a team of researchers from the Polytechnic University. Six companies of different sizes and nature were selected, including Cheuk Yue, Trustworthy, Zhu Qi Cake, Saiga, Baioyuan and Urban Revivo, to conduct a detailed study of their marketing and brand building process in 9 Guangdong cities and Macau, more than 1700 people. Questionnaire survey.
Use big data to master generational change
The brand development strategies of various enterprises are almost inseparable from online promotion, e-commerce platforms, and big data analysis support.
Early transformation has combined technology and consumer experience, developed its own e-commerce platform and launched it on other platforms, and actively used social platform marketing.
Our resources are relatively limited. After our products are introduced to the Mainland by department stores, we have established online stores and worked closely with local agents and consultants to promote online and offline marketing.
After opening a store in Guangzhou, Zhu Qi Cake found that the consumption pattern in the Mainland is very different, and tends to use social platforms and opinion leaders and other publicity methods, but at the beginning, he did not understand how to make good use of big data to “catch the deer ” to improve customer turnaround rate and strengthen loyalty.
Different business experiences also reflect that it is important to effectively use big data, understand local consumption concepts and behaviors, find the right partner and choose the right channel for promotion.
Generation Z will be the main consumer.
The report also reflects that enterprises need to understand the customer structure, and specifically mention the future consumption of the main "Generation Z", emphasizing individuality and change, consumption patterns are more emotional.
Enterprises must adopt new thinking to cater to new consumption patterns and stimulate their consumption desire more precisely.
The study also pointed out that although Hong Kong brands still have advantages, including good quality, good integrity, safety and reliability, good design, etc., the popularity of mainland consumers is not as good as before.
It is believed that Hong Kong enterprises should still emphasize identity, integrate characteristics into their promotional messages, and enhance their image and recognition.
[Food Truck] Operators with annual revenue of only 50,000 yuan, zero revenue at 8 operating locations (schedule)
The President of the Chinese Manufacturers ’ Association, Mr Slater, said that due to the impact of the closure of the epidemic, the economic and social exchanges between Guangdong and Hong Kong have been reduced, and the foreign trade and domestic sales practices are very different, and Hong Kong enterprises must learn to adapt.
Chen Kuang, chairman of the Brand Development Council, said that participating in the Greater Bay Area will be a fast runway for Hong Kong enterprises to take off after the epidemic, and he hopes to seize the opportunity.
Editor in Charge: Wang Hao-hsien
Open hket app and read more
Follow the latest financial news analysis, like hket Facebook
Subscribe to the Hong Kong Economic Times email newsletter
Receive first-hand financial news Learn more about investment and financial knowledge Submit my consent to receive promotional messages from Hong Kong Economic Times Group. You may also check the privacy policy of this website Terms of Use

The company plans to sustain growth by expanding its product line and opening new stores, including 23 offline and 55 robot stores in mainland China.

Title:

Content: [Results │ Blind Box Stock] Bubble Mart has risen more than 10%, interim revenue rose 30%, net profit fell about 7%, no dividend
Stock Market 13: 11 2022 / 08 / 25
Share:
Share:
Bubble Mart ’ s medium-term revenue rose 30% but net profit was about 7% lower.
Bubble Mart (09992) announced its interim results for the period ended June, with revenue of 2.359 billion yuan (RMB, the same below), up 33.1% year-on-year.
Shareholders should account for a profit of 333 million yuan, down 7.2% year-on-year.
Adjusted net profit also fell 13.5% to $376 million.
Basic earnings per share were 24.18 cents.
No interim dividend, no dividend for the same period last year.
In the afternoon market, Bubble Mart surged 13.3% to HK $20.55, and is now trading at HK $19.56, up 7.8%.
Gross profit rose 22.7% year-on-year to $1.37 billion in the first half of the year, mainly due to an increase in revenue.
Gross profit margin decreased 4.9 percentage points year-on-year to 58.1%, mainly due to the decline in gross profit margin of independent products.
The decline in the gross profit margin of independent products is due to the increase in the price of raw materials, the increase in the processing cost of each process of the OEM factory, and the epidemic caused the company to do some promotional activities in the first half of the year.
China remains the largest source of revenue for Bubble Mart, accounting for 96.6% of its revenue in the first half of the year, with half of its revenue still coming from offline sources.
Hong Kong, Macao and Taiwan regions and overseas, the group's revenue in the first half of the year accounted for only 3.4%.
Self-owned products SKULLPANDA, Molly and Dimoo contribute nearly half of revenue
Bubble Mart said that in order to cope with the uncertainty of the epidemic, it has slowed down the opening plan of new offline stores and robot stores, and opened 23 new offline stores in the mainland in the first half of the year.
As of the end of June, the number of mainland stores increased by about 20 compared with the end of last year to 308.
In addition, the company opened 55 new robot stores in the mainland in the first half of the year, and the number of robot stores increased by 55 to 1916 compared with the end of last year.
During the period, Bubble Mart ’ s Hong Kong, Macau, Taiwan and overseas businesses shifted from being business-oriented (To B) to a direct-to-consumer (Direct-to-Customer) model.
As of the end of June, the number of stores in Hong Kong, Macao and Taiwan and overseas reached 24, including franchised stores.
The number of robot shops in Hong Kong, Macao and Taiwan and overseas reached 98 (including franchising), and the number of cross-border e-commerce platforms reached 11.
In the first half of the year, the company's independent product revenue accounted for 91.4% of the total revenue, and the independent product revenue rose 36.2% year-on-year to 2.156 billion yuan.
Among them, the self-owned products SKULLPANDA, Molly and Dimoo together contributed 49.4% of the revenue during the period.
Did you see the top of the chart?
Foreign exchange expert Lu Churen breaks down the trend of US dollar and British pound "money", which is watching 【 ET Wealth Talk 】
Related articles:
[Results │ Retail Shares] Yongjia Group Earns 38% Less in Six Months Without Dividend High Fashion Retail Revenue Drops 26%
China Resources Pharmaceuticals earns 24% more in the medium term without paying interim interest
[Results ｜ Insurance] AIA sees 13% reduction in value of new business in the first half of the year. Interim dividend increased by 6% to HK $40.28 cents
Reporter: Yu Qianmin
Follow the latest financial news analysis, like hket Facebook
Subscribe to the Hong Kong Economic Times email newsletter
Receive first-hand financial news Learn more about investment and financial knowledge Submit my consent to receive promotional messages from Hong Kong Economic Times Group. You may also check the privacy policy of this website Terms of Use
Subscribe to the Hong Kong Economic Times email newsletter
Receive first-hand financial news Learn more about investment and financial knowledge Submit my consent to receive promotional messages from Hong Kong Economic Times Group. You may also check the privacy policy of this website Terms of Use

Labubu's success has contributed to Pop Mart's growth and its founder's increased wealth.