Korean skin care has become a significant part of the global beauty industry, with a projected market size of $18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030.

The essence of Korean skin care philosophy lies in its emphasis on prevention, hydration, and gentle formulations, which sets it apart from traditional Western skin care approaches.

Korean skin care products often feature unique and natural ingredients, such as ginseng, hyaluronic acid, and green tea, which are used to target various skin types and concerns.

The use of fermented ingredients, such as fermented yeast and fermented plant extracts, is also a key feature of Korean skin care, providing four times more potent benefits than non-fermented ingredients.

Korean skin care routines are often multistage and individualized, with a focus on achieving "glass skin" through hydration and exfoliation.

The Korean government has invested in beauty brands to develop cosmetics, which has contributed to the growth of the skin-care market in South Korea, expected to reach $11.4 billion by 2026.

Korean skin care products are known for their affordability, with most products priced under $25, making them accessible to a wide range of consumers.

The emphasis on natural ingredients, gentle skin care, and prevention is a key aspect of the Korean skin care philosophy, and has contributed to the international popularity of Korean skin care products.

The use of centuries-proven ingredients, such as ginseng and green tea, is also a key factor in the popularity of Korean skin care, as it appeals to consumers who are looking for natural and effective products.

Korean skin care brands have successfully marketed their products globally, with the help of social media platforms like TikTok, which has led to a resurgence in K-beauty sales.

The partnership between Korean beauty companies and international retailers, such as A.S. Watson, has also contributed to the global success of Korean skin care products.

Overall, the combination of unique ingredients, gentle skin care philosophy, and affordable prices has made Korean skin care a popular choice for consumers around the world.

However, there is limited scientific evidence supporting the effectiveness of Korean skin care products and routines, with few clinical trials or studies mentioned in the available sources.

Most Korean skin care products are affordable, priced under $25, which has contributed to their international popularity.

The use of digital technology and social media has played a crucial role in promoting Korean skin care products and trends, such as the "glass skin" trend, which has become a desirable beauty standard worldwide.

Korean skin care brands have also used digital marketing strategies, such as short video marketing and influencer sharing, to promote their products and reach a wider audience.

The focus on inner and outer beauty, as well as the emphasis on diet and lifestyle, is also an important aspect of Korean skin care philosophy.

Korean skin care products are designed to be used as part of a multi-stage care system, with many products containing ingredients that work together to provide comprehensive skin care.

The use of fermented ingredients, such as red rice, lactic, and glycolic acid, is a unique feature of Korean skin care, providing four times more potent benefits than normal state ingredients.

Skip-care, waterless beauty products, and skin flooding are emerging trends in Korean skin care, offering consumers new and innovative ways to achieve healthy and glowing skin.

Physical sunscreens, such as zinc oxide and silicon dioxide, are more suitable for people with sensitive skin, and Korean brands like Scinic and Dr Orga offer Non-Nano and organic options.

Korean cosmetics are made from 100% natural ingredients, with no parabens or silicones, and manufacturers focus on maintaining customer skin health.

The multi-stage care system approach of Korean cosmetics provides a comprehensive and tailored solution for various skin problems, including acne, pigmentation, and age-related skin changes.

However, there are no meta-analyses or systematic reviews mentioned in the available literature that compare the effectiveness and safety of Korean and Western skin care approaches.

Korean cosmetics are known for using 100% natural ingredients, avoiding harmful substances like parabens, and focusing on skin health and maintenance.

Korean cosmetics offer a multi-stage care system, help with skin problems like acne, and can reduce age-related skin changes, prioritizing moisturizing components.

No parabens or silicones are used in Korean cosmetics, which are made from natural components only, but again, there is no mention of comparative meta-analyses or systematic reviews.

The Korean skin care market is expected to continue growing, with the global market projected to reach $18.32 billion by 2030.

The international popularity of Korean skin care can be attributed to its unique features, effective products, and the influence of K-pop and Korean culture.

TikTok and Korean pop culture have played a significant role in driving the popularity of Korean beauty products, with hashtags like #kbeauty having over 9.5 billion views.

The K-beauty market has experienced significant growth, with sales reaching $8.3 billion in 2021 and expected to reach $18.32 billion by 2030.

A.S. Watson's partnership with Amorepacific has helped to expand the reach of Korean beauty brands in Asia and Europe, with over 16,100 stores offering K-beauty products.

Sustainable products are in high demand due to environmental concerns, and Korean beauty brands are responding by offering eco-friendly and sustainable products.

The APAC skincare market was valued at USD$76.82 billion in 2021, with the Asian haircare market expected to hit USD$43.59 billion by 2028.

The APAC sun protection market revenue hit USD$3.9 billion in 2023, indicating a growing demand for sun protection products in the region.

Korean beauty products are popular among young women, who are the core customers of Watsons, a leading retailer of K-beauty products.

The K-beauty market is expected to grow at a 9.2% annual compound rate from 2022-2030, with double-digit growth in K-beauty sales.

A.S. Watson's partnership with Korean brands like Mise En Scène and COSRX has helped to drive the growth of the K-beauty market, with sales rising over 1,000% after promotional events.

Korean skin care has become a significant part of the global beauty industry, with a projected market size of $18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030.

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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The essence of Korean skin care philosophy lies in its emphasis on prevention, hydration, and gentle formulations, which sets it apart from traditional Western skin care approaches.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Korean skin care products often feature unique and natural ingredients, such as ginseng, hyaluronic acid, and green tea, which are used to target various skin types and concerns.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

The use of fermented ingredients, such as fermented yeast and fermented plant extracts, is also a key feature of Korean skin care, providing four times more potent benefits than non-fermented ingredients.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean skin care routines are often multistage and individualized, with a focus on achieving "glass skin" through hydration and exfoliation.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
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Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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The Korean government has invested in beauty brands to develop cosmetics, which has contributed to the growth of the skin-care market in South Korea, expected to reach $11.4 billion by 2026.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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Korean skin care products are known for their affordability, with most products priced under $25, making them accessible to a wide range of consumers.

The emphasis on natural ingredients, gentle skin care, and prevention is a key aspect of the Korean skin care philosophy, and has contributed to the international popularity of Korean skin care products.

The use of centuries-proven ingredients, such as ginseng and green tea, is also a key factor in the popularity of Korean skin care, as it appeals to consumers who are looking for natural and effective products.

Korean skin care brands have successfully marketed their products globally, with the help of social media platforms like TikTok, which has led to a resurgence in K-beauty sales.

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Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
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Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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The partnership between Korean beauty companies and international retailers, such as A.S. Watson, has also contributed to the global success of Korean skin care products.

Overall, the combination of unique ingredients, gentle skin care philosophy, and affordable prices has made Korean skin care a popular choice for consumers around the world.

However, there is limited scientific evidence supporting the effectiveness of Korean skin care products and routines, with few clinical trials or studies mentioned in the available sources.

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Content: Skip to content
Many girls are fascinated by the beauty of Koreans on TV and phones, wondering how to get white skin like Koreans, and what is the routine they follow to get completely pure skin, so through the content of today ’ s article we will show you all the details that Korean actors and stars use to enjoy a flawless white skin.
How to have white skin like Koreans
Korean women have unique skin, which has made all the women of the world wonder about the beauty and vitality of their permanent skin.
The Korean Morning Routine
Koreans follow a specific routine every morning and make sure to wash their face with the right cleanser for the nature of their skin.
• Then one of the natural oils, especially olive oil, is used and applied to the skin.
Then perform a special massage and exercises to stimulate blood circulation in the face by moving your fingers in a circular motion.
The Korean night routine.
A night routine applied to the skin is just as important as a morning routine, as all Korean women take care of deep skin hydration.
• To keep skin tissue moist and healthy, a large group prefers to use aloe vera for natural hydration.
Also, use green tea and other natural products rich in many benefits.
The Korean Weekly Routine
In addition to the basics that Koreans follow to enjoy whiter skin, all Koreans are interested in exfoliating skin on a weekly basis.
• Exfoliation sessions help remove all skin problems caused by dark spots.
• How it gets rid of dead skin accumulated on the surface of the skin.
It is also part of the weekly routine of face collagen stimulation sessions.
So they can keep their skin young for as long as possible and get rid of facial marks and lines.
Here ’ s how to get white skin like a Korean woman.
We show the steps that all Korean stars and girls want to take.
You should read the article and apply all the steps it contains to enjoy a white and glowing skin, just like Korean.

Most Korean skin care products are affordable, priced under $25, which has contributed to their international popularity.

The use of digital technology and social media has played a crucial role in promoting Korean skin care products and trends, such as the "glass skin" trend, which has become a desirable beauty standard worldwide.

Korean skin care brands have also used digital marketing strategies, such as short video marketing and influencer sharing, to promote their products and reach a wider audience.

Title:

Content: Taiwan Korea Business Strategy Alliance leads women to love themselves from the outside.
Journalist Kim Wu Yung / General Report
The brand r-Xing, the leader of Taiwan 's two sex market, integrates diversified marketing resources with the strategic alliance of Korean RIMAN to promote women' s external care products combined with internal products, leading women to love themselves from the outside to the inside, and create a comprehensive light luxury women 's fashion aesthetics.
This is an advertisement, please continue reading.
RIMAN Group, the first brand of Korean luxury maintenance, entered Taiwan in 2023, becoming a new force in the Taiwan skincare market and setting off a new Korean aesthetic!
With a total of 17 patented ingredients and 33 awards in Korea, Liman ’ s skin care brand “INCELLDERM ” believes that the natural force is the best nourishment of human vitality, and is loved and trusted by consumers.
Fang Yurou, co-founder and strategist of r-Xing, the leader of the two sex market in Taiwan under the Kelsa Group, is optimistic about the women's maintenance market because of the respect and love for women. "We know that women are the core of the market and the pillars of society, and they deserve the best care products to love themselves."
Fang Yu-rou also found that Lehman quickly won the trust of Taiwanese consumers with its three major advantages, excellent product strength, friendly price and market proximity.
Fang Yu-rou stressed that A-sex has always been committed to enhancing women 's self-confidence and happiness, emphasizing professionalism, trust and companionship. With the emphasis of modern women on self-care, she deeply understands the dual needs of women for external beauty and internal health.
In order to lead more women to know how to love themselves from the outside to the inside, to bring more women a full range of beauty and pleasure experience, Taiwan r-Xing decided to join the potential of Taiwan Lehman SkyTeam, based on more than 30 years of beauty technology, plus professional aesthetic education courses, integration of diversified resources, combined with short video marketing, through KOL and KOC influencer experience sharing, closer to consumers. Distance, jointly promote women 's external care products combined with women' s internal intimate products, invested in Taiwan Leiman SkyTeam and r-Xing Ah sex strategic alliance, to enhance women 's self-confidence and happiness from the outside to the inside love themselves.
Fang Yu-rou emphasized that Taiwan r-Xing ’ s integration of diversified marketing resources and investment in RIMAN is a major breakthrough in the field of women ’ s care. And...
This is an advertisement, please continue reading.

The focus on inner and outer beauty, as well as the emphasis on diet and lifestyle, is also an important aspect of Korean skin care philosophy.

Korean skin care products are designed to be used as part of a multi-stage care system, with many products containing ingredients that work together to provide comprehensive skin care.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
Share:

The use of fermented ingredients, such as red rice, lactic, and glycolic acid, is a unique feature of Korean skin care, providing four times more potent benefits than normal state ingredients.

Skip-care, waterless beauty products, and skin flooding are emerging trends in Korean skin care, offering consumers new and innovative ways to achieve healthy and glowing skin.

Physical sunscreens, such as zinc oxide and silicon dioxide, are more suitable for people with sensitive skin, and Korean brands like Scinic and Dr Orga offer Non-Nano and organic options.

Title:

Content: OL
Korean beauty show Get It Beauty certification! Physical sunscreen TOP5 recommended no longer fear sunburn!
18 hours ago
August is hot summer, the afternoon sun is very "vicious", if you do not use sun protection, the skin will be very easy to sunburn.
But there are so many sunscreen products on the market, it is not easy to choose products that have a good sense of use. The following is a recommendation for everyone to recommend the Korean beauty show Get It Beauty certified physical sunscreen TOP5, to protect their skin!
Why do we have to use sunscreen?
In addition to the use of sun protection on weekdays, in order to prevent tanning or sun damage, it is more important that the damage of ultraviolet rays to the skin is far greater than we think, and it can even cause skin cancer diseases such as basal cell carcinoma and flat cell carcinoma.
And not only the sun, in fact, the lights in the home will also produce ultraviolet rays, for the sake of skin health, remember to use sunscreen products 365 days!
What is Physical Sunscreen?
Sunscreen products can generally be divided into two types: chemical sunscreen and physical sunscreen.
The principle of physical sun protection is derived from the formation of a protective film on the surface of the skin to protect the skin by reflecting ultraviolet rays. It is more suitable for people with sensitive skin than chemical sun protection that is absorbed into the bottom layer of the skin.
However, the main components of physical sun protection are zinc oxide and silicon dioxide, so it will cause white turbidity and dry feeling. Colleagues will directly adhere to the skin, so it is necessary to use makeup remover products to clean.
Chemical sunscreen enters the inside of the skin, so it can cause less damage to the skin.
Physical sunscreen reflects ultraviolet rays in the form of protective film.
TOP5 Authentication Method
Get It Beauty selects a total of 15 products that do not contain harmful or controversial ingredients from a variety of physical sunscreens on the market, including new, stable sales and high quality / price ratio of three categories of physical sunscreens.
Finally, re-test from the TOP5, and test the coating sensation based on dry texture and uniformity, and get the ranking of the TOP5.
Scinic – The Simple Non-Nano Sun Lotion (SPF48 PA + +)
Scinic ’ s The Simple series of toner is particularly popular in South Korea, and its sunscreen uses Non-Nano, which is less absorbed by the skin and minimized in chemical composition, and is especially suitable for people with sensitive skin, so it is also one of the best-selling products in South Korea.
Its texture is gentle and moisturizing, but the lack of Non-Nano ingredients will inevitably produce white turbidity, so it is more suitable for use without makeup, and can have a brightening effect.
A total of 15 products for precision testing.
Scinic is one of Korea ’ s long-selling sunscreen products.
4th place: Dr Orga - 100 Sun Cream (SPF50 + PA + +)
Dr Orga Sunscreen, which also uses Non-Nano ingredients, contains 30% organic ingredients and is made with Aloe Vera Leaf Extract, a 100% natural product, so the ingredients are very mild and can be used even on extremely sensitive skin.
Sunscreen has a light pink color and is more like a cream, so it may be a bit sticky.
# 3: Goodal - HOUTTUYNIA CORDATA CALMING SUN CREAM (SPF50 + PA + + + +)
Many people with acne or sensitive skin will be worried that the use of sunscreen will have a "bursting" crisis, and give up the use of sunscreen.
This sunscreen is specially designed for sensitive skin. It not only blocks UV rays, but also calms the skin, so that acne and sensitive skin can be used with peace of mind.
And also with Non-Nano ingredients, so that the texture becomes light, does not feel greasy and heavy.
However, it is a pity that there is an inevitable phenomenon of white turbidity, and there are some cases of clumping, but it does not affect the sense of use, so many hosts are particularly fond of blind testing.
Goody has a white cloudy appearance, but it is light in texture.
Skin uniformity in 3rd to 5th place.
# 2: EQQUALBERRY – DAEGU CITY SUNCREAM (SPF50 + PA + + + +)
Daegu is the hottest area on average in South Korea. It has three environmental factors that are particularly harmful to the skin, namely ultraviolet rays, haze and blue light, and sun protection is named after this, which means that it can fully block these three harmful substances.
It is the first place in the blind test of most hosts, winning with a light and thin texture, and after use, the skin is moisturized inside, and the outside is dry and not dry.
1st place: SIDMOOL – SUNBLOCK (SPF35 PA + + +)
In fact, this sunscreen has been certified by Get It Beauty since 2018. It contains bamboo sap, green tea and 11 beauty ingredients, so it can help the skin maintain moisture and nutrient supply. Although it has white turbidity, it can keep the outside dry and the inner water is tender, so it is the first place.
EQQUALBERRY 's physical sunscreen is the first place for the host and guests to blind-test their sense of use.
However, SIDMOOL ’ s skin uniformity is slightly better than that of EQQUALBERRY.
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Korean cosmetics are made from 100% natural ingredients, with no parabens or silicones, and manufacturers focus on maintaining customer skin health.

The multi-stage care system approach of Korean cosmetics provides a comprehensive and tailored solution for various skin problems, including acne, pigmentation, and age-related skin changes.

However, there are no meta-analyses or systematic reviews mentioned in the available literature that compare the effectiveness and safety of Korean and Western skin care approaches.

Title:

Content: Beauty ｜ Inventory Chinese and Western Maintenance Therapy Apple Cider Vinegar, Pearl Powder, Acne Dark Circles
Author: The Doctor Easy
Published: Updated:
"There are no ugly women in the world, only lazy women", even if they are not born beautiful girls, as long as they work hard to maintain a perfect body and delicate skin, they can also become beautiful; on the contrary, if they lack nurture, even if they are born with five features and beautiful silhouettes, they may not always be able to maintain their youth.
In recent years, Chinese medicine has become a new trend in medicine, and the ancient aesthetic methods of the East have also begun to rise. In contrast, the Western aesthetic methods have developed more mature and comprehensive.
This article will compare the beauty philosophies and differences between the East and the West, and take stock of various beauty methods that are popular with women.
"There are no ugly women, only lazy women" (Credit: FreePik)
No matter what, beauty is the nature of girls, but beauty methods will be different.
Generally speaking, most of the Oriental beauty laws will integrate the medical wisdom of Chinese medicine, adhering to the principle of "prevention is better than treatment", and focusing on all-round maintenance and conditioning.
From the perspective of traditional Chinese medicine, a person's five organs health will be reflected from the skin condition, and most of the skin problems are caused by health hazards such as poor blood circulation, excessive moisture, and excessive accumulation of toxins.
Therefore, as long as the body is well adjusted, the skin will naturally be rosy and shiny, and there will be no skin problems such as acne and dark circles.
Because it takes time to adjust, the effect will be slower than Western beauty, and it is more difficult to solve the problem in a targeted manner.
New Facial Moxibustion Treatments to Improve Skin Frequently Asked Questions
Acupuncture can not only regulate the body, it can also be used to relieve skin problems, and even act as a beauty effect. Even people with sensitive muscles, acne, and eczema can receive the treatment, and there is no extra burden on the skin, which has set off a new wave in the beauty industry.
General Chinese medicine acupuncture treatment will stimulate different acupuncture points and skin base through specific acupuncture methods to meet the beauty needs of customers, thus promoting the facial circulation and metabolism of the skin, which can help to improve pigmentation, fine lines and facial puffiness in the long run.
Acupuncture can not only regulate the body, it can also be used to relieve skin problems, and even act as a cosmetic effect (Image: FreePik)
Unlike Western aesthetic medicine, beauty needles basically do not cause invasive damage to the skin. However, its single effect is not as significant as Western aesthetic medicine, and it will be significantly improved by receiving acupuncture for a longer period of time. At the beginning, it is recommended to acupuncture once a week, and acupuncture can be maintained for about six months after 6 to 8 times.
The beauty treatment provided by Yuan Chi TCM is suitable for women of different ages. Each treatment only takes 20 minutes, and the common skin problems such as fine lines, dark spots, dark circles, etc., can be effectively improved. to achieve a cosmetic effect.
Yuan Chi TCM Treatment (8 sessions) $5,500
The Empress Dowager Cixi, a traditional beauty recipe, is used to whiten and lighten spots.
In addition to using acupuncture to achieve cosmetic results, Oriental Beauty often uses traditional Chinese medicine for daily skin care.
According to legend, Empress Dowager Cixi has a beauty secret prescription, "Qi Zi Bai". It is made by grinding seven medicinal materials including white atractylodes rhizome, dahurian angelica root, white striata, white peony root, white peony root, white cocos and turmeric worm into powder and mixing with 1: 1 water or honey to apply the face.
There are many ready-made "Seven Seeds White" mask powder on the market, but some medicines are unknown in origin, and even some pharmaceutical companies will mix quicklime into the powder, the quality of which varies.
Seven kinds of Chinese medicinal materials: white peony root, white angelica root, white striata, white peony root, white poria cocos and white ginger wormwood are ground into powder (Image: FreePik)
The “Seven Seeds White Mask Powder ” by the Chinese and Hong Kong pharmaceutical industries uses natural high-quality Chinese herbal medicines. The ingredients are safe and secure. Long-term use can accelerate the metabolism of melanin and brighten the skin. However, the dahurian angelica is a sensitive material. It is not suitable for use in the daytime. Moth larva is a sensitive material, sensitive muscle girls should use it carefully! It is best to apply it on the inner side of the wrist for one night without burning sensation.
Usage of “Seven Seeds White ” Mask Powder:
1.
10g each time, mix with water or milk with a little honey to make a paste
2.
Apply the mask evenly. Leave for 20-30 minutes and rinse with water.
It is recommended to apply once every two days at first and 2-3 times a week thereafter.
* Please use within 6 months after opening *
Chinese and Hong Kong Pharmaceutical - Seven Seeds White Mask Powder (150g) $108
Oriental beauty holy product - pearl powder external application can moisturize, antioxidant
For girls whose skin is more sensitive or dry, the ingredients of the medicine may be too irritating, so you can choose pearl powder with the same beauty effect as an alternative.
Pearl powder has always been regarded as a holy product of Oriental beauty, containing pearl protein and a variety of different types of amino acids, which can promote skin regeneration when applied externally, and has antioxidant, moisturizing and other effects, so that many women love it.
Pearl powder has long been regarded as an oriental beauty treat, containing pearl protein and various types of amino acids (Photo: FreePik)
Pearl powder contains a variety of trace elements, which can soothe the brain, effectively calm the mind and calm down, and can improve sleep. The skin will naturally become better after sleeping well. However, pearl powder must be subjected to multiple processing to remove a large amount of surface content. Heavy metal fluorescent film, then ground into fine powder to eat, otherwise it will cause a burden on the spleen and stomach.
Even Angie Xie and Minyi Wang use pearl powder for skin care on a daily basis (Photo: Kaytse Instagram)
From Taipei, "Yi Yi Yi Zhen Pearl Powder", known as Hermès in pearl powder, even Xie Anqi, Wang Minyi daily use.
In accordance with the ancient method of manufacturing, the selected high-quality beads are processed by immersing them in liquorice water, rice vinegar, soy milk, milk, etc., and then ground to a nanoscale fine powder.
The product does not contain any additives, through SGS food safety inspection, infants and pregnant women can be safely eaten after five months of pregnancy; from the inside to the outside to regulate the body and skin quality.
Edible method of pearl powder
1.
1 tablespoon of pearl powder into warm water, soup or milk
2.
It is recommended to take it every morning and evening.
Avoid using hot water to avoid damaging the amino acids in the ingredients
Dr PAIN x Essence Pearl Powder $2,600
The latest Pico Laser technology to improve color spots and bump holes
In contrast to Eastern Beauty, Western Beauty places more emphasis on scientific research. Although both will integrate medical knowledge into beauty, Western Beauty will focus on improving existing skin problems, such as steroids and fruit acids to solve common skin problems such as eczema and acne. It is obvious, but most of it lacks comprehensiveness and prevention.
For the beauty needs of spot removal and printing, compared with Oriental beauty in the form of pearl powder to improve, Western beauty will tend to be more effective in the medical technology to solve; not only can quickly improve the color spot problem, but also can be used to remove tattoos, to remove uneven holes.
Traditional laser technology heats the skin at nanosecond speed, using laser to break the melanin; it will also have a certain degree of damage to the skin, so it is prone to redness and sensitivity.
Conventional laser technology heats the skin at nanoseconds and uses lasers to break down melanin (Image: FreePik)
Leciel Medical introduces the latest Pico Laser technology, which is more than 10 times faster than the traditional nanosecond laser and 7 times more powerful in spot resolution, which can shatter the melanin at the bottom of the skin into powder and then excrete it through the blood circulation.
It can effectively fight off color spots, freckles, and hormonal spots, and improve skin problems such as large pores and uneven holes. The treatment effect is more effective than traditional techniques, and the side effects are greatly reduced. It is especially suitable for girls who have been plagued by color spots and uneven holes on the face for a long time.
Leciel Medical Pico Laser $938
Apple Cider Vinegar Cleansing and Moisturizing
In recent years, apple cider vinegar has been added to skin care procedures. Even “black widow ” Scarlett Johansson is useful. Apple cider vinegar is rich in vitamins, pectin, minerals and enzymes. It has antibacterial effects and can help promote metabolism and eczema. It also contains Alpha Hydroxy Acid, which is commonly used in skin care products, and has the effect of exfoliating.
In recent years, there has been a rise in the use of apple cider vinegar in skin care procedures, even the “black widow ” Scarlett Johansson (Photo: Reuters)
Pure natural apple cider vinegar produced by Fresh Organic is made from organically grown apples. It contains no genetically modified ingredients and preservatives. It effectively preserves natural yeast and is beneficial for health, whether it is used for skin care or drinking.
Long-term use of apple vinegar skin care, can gently reduce the pH of the skin, so that the skin is maintained at a healthy level of micro-acid, effectively avoid bacterial breeding, peeling and infection, and other problems; at the same time, it can inhibit the secretion of oil, remove dirt clogging in the pores, reduce acne formation, and stabilize the skin quality.
Long-term use of apple vinegar to gently reduce skin pH (Image: FreePik)
Apple Vinegar Skin Care
Wash face: dilute a portion of apple cider vinegar with three servings of water, and use it directly to wash face
Moisturizing: dilute apple cider vinegar with two servings of water, which can be used as toning water
People with sensitive skin can dilute more water or try it on the back of the hand before use to avoid allergic reactions.
Bragg Organic Apple Cider Vinegar (946ml) $68
If you have any product marketing business cooperation, please contact Easy Business Department at 3582 8366 or cs @ eceasybook.com.

Korean cosmetics are known for using 100% natural ingredients, avoiding harmful substances like parabens, and focusing on skin health and maintenance.

Korean cosmetics offer a multi-stage care system, help with skin problems like acne, and can reduce age-related skin changes, prioritizing moisturizing components.

No parabens or silicones are used in Korean cosmetics, which are made from natural components only, but again, there is no mention of comparative meta-analyses or systematic reviews.

The Korean skin care market is expected to continue growing, with the global market projected to reach $18.32 billion by 2030.

The international popularity of Korean skin care can be attributed to its unique features, effective products, and the influence of K-pop and Korean culture.

TikTok and Korean pop culture have played a significant role in driving the popularity of Korean beauty products, with hashtags like #kbeauty having over 9.5 billion views.

The K-beauty market has experienced significant growth, with sales reaching $8.3 billion in 2021 and expected to reach $18.32 billion by 2030.

A.S. Watson's partnership with Amorepacific has helped to expand the reach of Korean beauty brands in Asia and Europe, with over 16,100 stores offering K-beauty products.

Sustainable products are in high demand due to environmental concerns, and Korean beauty brands are responding by offering eco-friendly and sustainable products.

Title:

Content: Financials
2023-06-27 15: 43: 29
News ｜ A.S. Watson Partners with Amorepacific to Introduce More K-Beauty Products
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A.S. Watson Group said it signed an agreement with Amorepacific Group, South Korea ’ s largest beauty company, to further strengthen the cooperation between the two companies to bring more trendy K-Beauty products to Asian customers, including masks, BB creams, serum and daily skin care products.
Double digit increase in sales
A.S. Watson Group (Asia and Europe) Chief Executive Officer Ni Wenling said that in the past 12 months, sales of A.S. Watson K-Beauty products have recorded double-digit growth.
Through the extensive O + O (offline and online) platform in Asia and Europe, we believe that this collaboration with Amorepacific Group will enable customers to experience more high-quality beauty products inspired by Korean culture.
She added that as customers become more concerned about environmental protection and demand for products continues to increase, she will join Amorepacific in introducing more sustainable products to reduce the impact on the environment.
In addition, Amorepacific President Lee Sang-mo said that as the two industry leaders, by working together, they can play a greater synergy and effectively meet the diversified needs of customers in skin care and beauty.
Annual compound growth rate will reach 9.2%
According to the recent report, the global K-Beauty product market reached US $8.3 billion in 2021 and is expected to increase to US $18.32 billion in 2030, with a CAGR of 9.2% (20222030), which shows the huge potential of the K-Beauty product market.
Watsons operates 12 retail brands in 28 markets with a total of 16,100 stores. Its core customers are mainly young women who love trendy beauty products.
Currently, A.S. Watson offers Asian customers Amorepacific ’ s hair brands RYO Lui and Mise-En-Scene, among which Mise-En-Scene has recorded a compound annual growth of up to 30% since 2019.
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The APAC skincare market was valued at USD$76.82 billion in 2021, with the Asian haircare market expected to hit USD$43.59 billion by 2028.

Title:

Content: There were 119 press releases posted in the last 24 hours and 461,770 in the last 365 days.

in-cosmetics Asia to spotlight key developments in APAC cosmetics market amid shift towards sustainable beauty

in-cosmetics Asia Formulation Lab

in-cosmetics Asia will return 7-9 November 2023 presenting a comprehensive agenda for brands to get ahead of the curve.

BANGKOK, THAILAND, October 16, 2023 /EINPresswire.com/ -- Over the last few years, the APAC cosmetics market has witnessed significant change. When it comes to skincare, an increasingly elderly population and consumer awareness continue to fuel the growth of anti-ageing products.

Trends such as ‘skinimalism’ (https://www.lifestyleasia.com/ind/beauty-grooming/skin/skinimalism-trend-is-the-easiest-beauty-trend-that-lazy-girls-will-love/) continue to rise in popularity, as consumers seek a streamlined cosmetic experience. In haircare and suncare, environmental conditions and rising temperatures are hiking product sales and rapidly piquing interest in ethical ingredients and formulations.

Unpacking the biggest topics, innovations, and challenges across skincare, haircare, suncare, and sustainable beauty, in-cosmetics Asia will return 7-9 November 2023 presenting a comprehensive agenda for brands to get ahead of the curve.

A sustainable future

Growing consumer awareness and purchasing power in Asia have created a powerful shift towards sustainable products. According to research from market research company Euromonitor International, 75% of survey respondents in the personal care space were planning on developing products with vegan, vegetarian and plant-based claims in 2022 (https://www.personalcareinsights.com/news/high-consumer-demand-for-plant-based-beauty-products-in-asia-pacific-research-indicates.html).

However, the demand for ethical cosmetics isn’t just shaping new products and services but also the way brands operate and communicate with their customers. Euromonitor has recommended that cosmetic brands focus on consumer education and transparency to effectively communicate and encourage brand loyalty.

This year’s attendees will enjoy a dedicated ‘Spotlight On’ product showcase, focused on Sustainable, Conscious Beauty. Key sessions in the Spotlight On theatre include ‘Voyage of sustainability: From the citrus flower, Dai-dai to Neona’, scheduled to be hosted by Yunfei Xu, Marketing Manager at Ingredi Biotech. This presentation will focus on the benefits of Ingredi's new product Neona, such as its fair-trade agricultural practices with local growers and the flexible work opportunities the brand has created for local females in rural areas.

Another key session scheduled for the Marketing Trends Theatre will be ‘Conscious consumerism and the pursuit of sustainable beauty’, by Euromonitor exploring how mindful consumerism has created a discernible shift in consumer shopping habits.

An education in skincare

Valued at USD$76.82 billion in 2021 (https://www.globaldata.com/store/report/apac-skincare-market-growth-analysis/#:~:text=The%20Asia%2DPacific%20skincare%20market,the%20Asia%2DPacific%20skincare%20sector.), the APAC skincare market is expected to see significant growth over the next five years. However, there are certain challenges which need to be overcome to maintain this trajectory. These include adhering to government regulations, consumer demand for sustainable packaging, as well as ethical products and formulations.

This year’s programme will highlight some of the key developments in the market, and how brands are taking on prominent challenges. Run by Asia Cosme Lab and held in the Marketing Trends and Regulations Theatre, a session on Skintone Management will dive into the evolution of the market, where inclusivity is being increasingly championed.

Driven by an increasingly elderly population, products with integrated anti-ageing properties are also growing in popularity. The programme will feature several technical seminars including ‘For younger and healthier skin — Bioactive brightening & tightening solutions’ run by Sylvia Liu, Product Manager, Bloomage Biotechnology, and ‘Velvety skin feel and wrinkle reduction with upcycled fermentation ingredient’ hosted by Kenji Oike, Chief Executive Officer, Vitamin C60 BioResearch Corporation.

Haircare development

The Asian haircare market currently sits at USD$33.04 billion, expected to hit USD$43.59 billion by 2028, according to Mordor Intelligence (https://www.mordorintelligence.com/industry-reports/asia-pacific-hair-care-market-industry). As such, a host of experts will take to the stage to discuss the current consumer trends driving the expansion of the haircare industry.

Highlights include a session in the Marketing Trends Theatre examining innovation in hair and scalp care, looking at the influence of skincare on the hair category with a focus on scalp-centric products and the rise of aromatherapeutic and ayurvedic plant ingredients. It will delve into evolving beauty standards and how these are driving hair trends and fostering innovation, as well as cross-regional differences and strategies for promoting long-term scalp and hair health.

Tanya Rajani, Senior Beauty & Personal Care Analyst at Mintel India, will lead a discussion on India’s hair oil secrets, analysing latest market trends and the role of hair oils in India from treatment to wellbeing.

The event will feature ‘Love is in the Hair’ a visual showcase profiling trendy ingredients that are presented in formulated prototypes – demonstrating how they can be used in finished products.

Innovation in suncare

In 2023, revenue in the APAC sun protection market hit USD$3.9 billion, with projections that the market will grow by 5.9% CAGR over the next five years (https://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/sun-protection/asia#revenue).

This year’s programme features several demonstrations on how to develop suncare products in the Formulation Lab. Kimberly Burch, Global Technical Applications Director - Personal Care at Elementis Specialties will be running ‘Dry touch mineral sunscreen, a cold processed minimalist sun protection formula’. Attendees will learn how to prepare a pure mineral sunscreen with only 10 ingredients.

Another key demonstration at the Formulation Lab, ‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ will be hosted by Haruna Sawaguchi, Formulation Development Group at Nikko Chemicals. The session will demonstrate how to develop a low-viscosity, milk-type and waterproof mineral sunscreen that uses only UV shields.

Sarah Gibson, Event Director for in-cosmetics Asia, commented: “Asia Pacific is the number one beauty market globally, and as a result, the eyes of the world are focused on the region and the innovation being generated there. The in-cosmetics Asia Education Programme will shine a light on this rapidly evolving market, focusing on the key trends, challenges and developments.

“Sustainability is currently one of the biggest trends we’re seeing in the region – with cosmetics brands altering their products, operations, and practices to meet the demands of a new generation of consumers. However, not so long ago, the topic would barely hit the corporate agenda, often serving as a tick box activity to be completed.

“Through a combination of technical seminars, product and ingredient showcases, and marketing trends sessions, the in-cosmetics Asia education programme will highlight the biggest innovations in sustainable and ethical beauty today. With pre-show visitor registration currently at a record high, there is confirmed demand for better understanding and education in the industry – which in-cosmetics Asia is here to provide.”

To find out more or to register to attend, visit https://www.in-cosmetics.com/asia/en-gb.html

Olivia Evans
Storm Communications
email us here

The APAC sun protection market revenue hit USD$3.9 billion in 2023, indicating a growing demand for sun protection products in the region.

Korean beauty products are popular among young women, who are the core customers of Watsons, a leading retailer of K-beauty products.

The K-beauty market is expected to grow at a 9.2% annual compound rate from 2022-2030, with double-digit growth in K-beauty sales.

A.S. Watson's partnership with Korean brands like Mise En Scène and COSRX has helped to drive the growth of the K-beauty market, with sales rising over 1,000% after promotional events.

Title:

Content: 【 Korean Beauty 】 Korean Beauty Products Popular with Local Customers A.S. Watson Partners with Two Korean Brands
Commercial 17: 26 2021 / 10 / 21
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Yuan Yi-feng, exclusive brand director of A.S. Watson International, said that even during the epidemic, the company observed that Korean beauty products continued to be sought after by customers.
Although citizens were unable to travel to South Korea during the epidemic, local beauty products were still sought after by Hong Kong consumers.
A.S. Watson has established successful partnerships with Korean beauty brands Mise En Scène and COSRX in the Asian market. The company also launched K-Beauty Land, which sells Korean beauty products.
LOG-ON Harbour City store area over 6.600 square feet 5 areas covering beauty, home, camping, fitness and epidemic prevention products (multiple photos)
Yuan Yi-feng, exclusive brand director of A.S. Watson International, said that even during the epidemic, the company observed that Korean beauty products continued to be sought after by customers.
To meet growing demand, A.S. Watson has partnered with several Korean beauty brands to provide more options for beauty lovers across Asia while nurturing emerging brands and helping them grow their business. Mise En Scène and COSRX are two successful examples of how A.S. Watson has helped Korean beauty brands enter new markets and build strong market positions.
As for the company ’ s O + O strategy, it effectively helps brands to engage and connect with their target customers in the Asian market at any time.
Hair brand Mise En Scène ’ s Hello Bubble product has recorded a 90% compound annual growth rate since its launch, while sales rose more than 1,000% after its Hello Bubble x Black Pink event at Watsons in Thailand, becoming the # 1 hair dye on the market.
Another Korean beauty brand, COSRX, has also achieved impressive results in an exclusive partnership with Watsons.
Launched exclusively in Singapore, Malaysia, Thailand and the Philippines in 2017, the brand recorded a compound annual growth rate of more than 80%.
In addition to working with different Korean beauty brands, Watsons also launched K-Beauty Land. According to Yuan, the demand for Korean beauty products is growing, but due to the epidemic, customers are unable to travel to Korea to purchase the latest beauty products.
That ’ s why we launched K-Beauty Land, which offers more than 8,000 Korean beauty products in both offline and online stores, making Watsons the go-to shopping platform for all Korean beauty lovers.
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