The Labubu phenomenon has significantly boosted Pop Mart's global revenue and its founder's wealth.

Labubu's popularity can be attributed to its cute design and social media presence, particularly on TikTok.

Celebrity endorsements, like Rihanna with Labubu, increase brand recognition and appeal to a wider audience.

The limited availability of Labubu products, like the 100 limited-edition diver lift cards, contributes to their exclusivity and appeal.

Pop Mart's social media use may be a key factor in the Labubu phenomenon by building a community and boosting sales.

The company's store expansions and Christmas pop-ups have driven revenue growth, with Labubu items often selling out in under 30 minutes.

Labubu's popularity on TikTok can be measured by engagement rates, hashtag trends, and related posts.

TikTok's average engagement rate is 29%, driven by its short-form video content that fosters quick interactions and viral sensations like Labubu.

Using hashtags on TikTok can help Labubu content reach a wider audience and find niche communities.

The influence of social media personalities on Labubu's popularity should not be underestimated.

Labubu's success is largely due to social media and celebrity endorsements, which have increased brand recognition and driven sales globally.

The search results lack specific metrics on the impact of Rihanna's endorsement on Labubu's success.

The search results provide information about celebrity endorsements on brands like Fenty Beauty, which can be used to infer their potential impact on Labubu.

The Labubu phenomenon is attributed to its unique design, social media presence, celebrity endorsements, and limited availability.

Labubu has become a global phenomenon through social media and celebrity endorsements.

Labubu's popularity on TikTok and other social media platforms has contributed to its success.

The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

Labubu's success showcases the impact of social media and celebrity endorsements on consumer behavior and sales.

The company's founder has become significantly wealthier due to the brand's increased revenue from the Labubu phenomenon.

The Labubu phenomenon has driven Pop Mart's store expansion and quick sell-outs of Labubu items at pop-up stores.

Labubu products are exclusive and in high demand, often selling out in under half an hour.

Social media has helped build a community and increase sales, contributing to the Labubu phenomenon.

Labubu's popularity on social media has increased its online presence and audience engagement.

Labubu has become a global phenomenon through social media and celebrity endorsements.

Labubu's success can be attributed to its unique design, social media presence, celebrity endorsements, and limited availability.

The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

Labubu's social media authenticity is crucial for building trust and credibility.

Using hashtags on TikTok has helped Labubu content reach a wider audience and find niche communities.

The company's store expansions and Christmas pop-ups have contributed to revenue growth, with Labubu items selling out quickly.

Labubu products are exclusive and in high demand, often selling out in under half an hour.

Labubu's popularity on TikTok and other social media has increased its online presence.

Labubu's success showcases the impact of social media and celebrity endorsements on consumer behavior and sales.

Labubu has become a global phenomenon through social media and celebrity endorsements.

The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

Labubu's social media authenticity is crucial for building trust and credibility.

Using hashtags on TikTok has helped Labubu content reach a wider audience and find niche communities.

The company's store expansions and Christmas pop-ups have contributed to revenue growth, with Labubu items selling out quickly.

Labubu products are exclusive and in high demand, often selling out in under half an hour.

Labubu's popularity on TikTok and other social media has increased its online presence.

Labubu's success can be attributed to its unique design, social media presence, celebrity endorsements, and limited availability.

The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

Labubu's social media authenticity is crucial for building trust and credibility.

Using hashtags on TikTok has helped Labubu content reach a wider audience and find niche communities.

The company's store expansions and Christmas pop-ups have contributed to revenue growth, with Labubu items selling out quickly.

Labubu products are exclusive and in high demand, often selling out in under 30 minutes.

Labubu's popularity on TikTok and other social media has increased its online presence.

Labubu's success showcases the impact of social media and celebrity endorsements on consumer behavior and sales.

Labubu has become a global phenomenon through social media and celebrity endorsements.

The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

Labubu's social media authenticity is crucial for building trust and credibility.

Using hashtags on TikTok has helped Labubu content reach a wider audience and find niche communities.

The company's store expansions and Christmas pop-ups have contributed to revenue growth, with Labubu items selling out quickly.

Labubu products are exclusive and in high demand, often selling out in under 30 minutes.

Labubu's popularity on TikTok and other social media has increased its online presence.

Labubu's success can be attributed to its unique design, social media presence, celebrity endorsements, and limited availability.

The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

Labubu's social media authenticity is crucial for building trust and credibility.

Using hashtags on TikTok has helped Labubu content reach a wider audience and find niche communities.

The company's store expansions and Christmas pop-ups have contributed to revenue growth, with Labubu items selling out quickly.

Labubu products are exclusive and in high demand, often selling out in under half an hour.

Labubu's popularity on TikTok and other social media has increased its online presence.

Labubu's success showcases the impact of social media and celebrity endorsements on consumer behavior and sales.

Labubu has become a global phenomenon through social media and celebrity endorsements.

The

The Labubu phenomenon has significantly boosted Pop Mart's global revenue and its founder's wealth.

Title:

Content: People are really going to collapse!
Columbia professor analysis: celebrities do this... status will be immediately withdrawn
Wang Lihong was recently considered by netizens to be “broken. ”
(Image / Reprinted from Weibo)
Journalist Yu-Aya Lin / Comprehensive Report
The subsequent development of Wang Lihong ’ s marriage has led to comments from various netizens that “people are ruined! ” and“ disillusioned … ” After celebrities make mistakes, will they really make a big loss?
When a well-known communicator breaks the “accepted code of conduct, ” or is seen as incompetent, inferior, or simply stupid and unworthy of his status,“ the socio-economic status he was given is immediately taken back. ”
[Advertisement] Please continue reading...
Wang Lihong was recently considered by netizens to be “broken. ”
(Photo / Reprinted from Facebook / Wang Lihong, Bailingguo News)
Behavior experts Stephen Martin and Joseph Marks have co-authored “Why Believe in You?: Mastering 8 Influential Characteristics, Enhancing Your Credibility, and Knowing the Truth Behind Other People ’ s Words ”, and one of the authors, Steven Martin, is also a visiting professor of behavioral science at Columbia University ’ s Graduate School of Business, and Li Lei is also a graduate. At the school.
The book mentioned that socioeconomic status often makes a person's voice power and influence higher, and even if it is not related to their own expertise, it may also be bought by the public. Two experts explained in the book, "When the public believes that a communicator's socioeconomic status is higher, it may be presumed that they also have reference value in unrelated fields."
This can also explain the results of the 2016 US presidential election, opponents believe that Trump clearly knows "nothing" about the legal and moral complexities involved in leading the country; but Trump by constantly reminding everyone of his wealth and career success, he has simply squeezed this message out and become one of the reasons for his victory.
Trump is not a case, including in early 2018, when Hong Kong pop singer Angie Hsieh claimed on WhatsApp that 90% of people who got the flu shot were still suffering from the flu, and Chinese government health officials rushed to put the rumor out.
Her status as an artist is enough to crowd out the expertise of medical practitioners.
Being forced to deal with the negative effects of well-known but poorly known communicators is not new, and it is not just in the medical community. "
This is why celebrity endorsements can also be persuasive, especially “when the message is naturally linked to the communicator, it is easier to be accepted, ” such as inviting glamorous models as beauty product communicators, may be more suitable than singers or sports stars with the same popularity, but they also caution,“ Be aware that celebrity endorsements are a double-edged sword, improving consumer connection between celebrities and products. ” If you don ’ t like it, you might ruin a brand. ” This can also explain why manufacturers quickly cancel and cut the contract after a celebrity accident.
▲ Behavioural experts say that even the most high-profile communicators will inevitably lose their influence. (Illustration / Adapted from Wang Lihong, Li Lei IG)
The authors also say that “even the highest status communicators inevitably lose influence, ” and although initially confused about their status, people will gradually question whether their behavior is too far from expectations, or whether the higher expectations, the greater the disappointment.
For example, well-known rapper Kanye West is an example, from any standard, West is undoubtedly a big name, but also a social media heavyweight, the album sold 32 million copies, won 21 Grammy Awards; but later often "booed" by the audience, even the audience in the public performance of the stage to humiliate him, no one opposed.
West ’ s disorderly behavior has several, because he is notoriously reluctant to lose, because his work “Touch the Sky ” did not win the best music video at the MTV Europe Music Awards, actually jumped on the stage, announced that it should be him.
And there was a similar drama at the 2009 MTV Video Music Awards, when Taylor Swift was about to accept the Best Female Vocal Video Music Award, he jumped on the stage and announced that Beyoncé ’ s song was better.
And he also violated the “celebrity etiquette ” of publicly bragging about his cleverness and status.
In an interview with the Associated Press in 2008, he said, "I find my historical position is that I will be recorded by history as the voice of this generation, the voice of this decade, and I will be the loudest voice."
In another interview with the magazine, he explained the title song of his 2013 album, Jesus Christ, “I Am a God. ” He said,“ I wrote that song because I am God … that ’ s it. ”
The two authors say that West is obviously a bit narcissistic, but it is not just narcissism that allows people to respond with hostility to his emotions out of control, in fact, the reason is more primitive.
“When a communicator breaks accepted norms of conduct or is deemed incompetent, inferior or simply stupid and unworthy of his status, the socio-economic status previously conferred is immediately withdrawn.
The author explains that there are obviously many people who regard West ’ s “emotional loss of control over his identity ” as a joke and need to make him understand his own weight.
This also means that “when a group of people feels this way about the communicator, that communicator immediately loses his ‘ valuable ’ identity. ”
▲ Behavioral experts Stephen Martin and Joseph Marks, “Why Believe in You?: Mastering 8 Influential Characteristics, Enhancing Your Credibility, and Knowing the Truth Behind Other People ’ s Words. ” (Graphic / Times Publishing)
You might want to see it too.
Li Lanlei control Wang Lihong emotional manipulation! Doctor: want to prove that the wife is sick is labeling, isolating each other
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Labubu's popularity can be attributed to its cute design and social media presence, particularly on TikTok.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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Celebrity endorsements, like Rihanna with Labubu, increase brand recognition and appeal to a wider audience.

Title:

Content: (Celebrity)

Street Style Label LESET Has Become A Celebrity Favorite In Under 5 Years

A-listers love the Margo Tee.

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We may receive a portion of sales if you purchase a product through a link in this article.

As style enthusiasts know, there’s no better product review than when a fashion muse adds an under-the-radar brand to their street style rotation — especially since they have access to every high-end label on the market. These silent celebrity endorsements are a lot more powerful than you might think — who wouldn’t want to channel Hailey Bieber’s latest grocery run ‘fit? Once one A-lister gives a brand their coveted stamp of approval, the rest of the celebrity set follows suit, which is exactly what happened to L.A.-based loungewear label, LESET.

Unfortunately, identifying the brand behind an off-duty outfit isn’t as easy as determining a red carpet designer look. That being said, if you keep tabs on this year’s street style circuit, you may not know it, but you’ve already spotted multiple pieces courtesy of LESET. Most recently, while on the New York set of her new movie, Materialists, Dakota Johnson was snapped by the paparazzi wearing the label on two separate occasions. And then there was Sofia Richie Grainge, who added a LESET tank to her laidback maternity selections back in April. While the It girl only jumped on the LESET bandwagon this year, Bieber’s been styling the brand’s elevated basics since 2021, when she wore the Pointelle tank in a photoshoot for Superga, a shoe label. Since then, she’s styled the same Kelly Crop Slim Fit Tee over ten times, and if her latest outings mean anything, she doesn’t plan on stopping any time soon.

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Once LESET first launched in 2019, it only took a few months for Selena Gomez, Margot Robbie, Sienna Miller, and Kylie Jenner to place an order. So, when the founder Lili Chemla said LESET has always been a celebrity go-to, she wasn’t wrong. “Elevated essentials are the starter pack for any modern woman’s closet,” Chemla tells TZR. “We pride ourselves on perfect staples, from our Margo Tee to our Pointelle Sets to our perfectly stretchy Rio Ponte pants, and I think celebrities appreciate that just as much as we do.”

Back in 2019, celebrities were immediately hooked by LESET’s matching sets, which makes sense given the brand’s name. Its best-selling sets were initially inspired by a void in Chemla’s closet. “I wanted pieces that were comfortable enough to wear at home but nice enough to wear out, and I couldn’t find that balance in the market,” Chemla says. “I wanted getting dressed to be streamlined, and what is easier than matching sets?” Driven by this immediate success, she established LESET’s foundation as “pillars of comfort, style, and set dressing combined with a ‘90s simplicity and timeless sensibility.”

Four years into its successful journey, Chemla believes there’s a clear reason why A-listers keep coming back to LESET: “Our pieces highlight the individual wearing them,” Chemla says. “They are quiet, but still luxurious, and they let someone’s personal style shine through.” While LESET’s classic combos are still a celebrity favorite, the brand now offers a versatile assortment of basics that stars can mix and match with anything in their repertoire.

Sofia Richie Grainge

Just two weeks before Richie Grainge became a mom to her first child, Eloise, she posed for one last pre-baby OOTD. Her latest Instagram-worthy ensemble featured LESET’s James Pocket Pant. Its elasticized waistband and lightweight material made the style a perfect choice for the mom-to-be. And the bottoms certainly made for the most adorable bump-baring photo op. She rounded out her simple look with a white tank top and a complementary button-down.

Dakota Johnson

Ever since filming for Johnson’s upcoming project Materialists started back in April, the style icon has been delivering one stellar street style look after the other. We’re still not over the khaki Jane Trench Coat from LESET she wore in between takes on May 13. The slightly oversized silhouette felt so on-brand for Johnson.

A few weeks earlier on April 29, Johnson was photographed wearing the label’s Lauren Racerback Tank in black during a scene with her costar, Chris Evans. She paired the cropped noir number with ultra-wide-leg jeans from Triarchy, an eco-friendly denim brand. A pair of sage green Adidas Sambas peeped out from underneath her dark-wash denim, and since then, they’ve become one of her character’s signature shoes.

Hailey Bieber

In December 2023, while en route to date night with her husband at Beverly Hills hotspot, Funke, Bieber’s pastel yellow matching set peeked out from under her oversized Saint Laurent wrap coat. Her top was the label’s Lauren Crop Cardigan and her bottoms were the coordinating Lauren Pocket Pant. In true Bieber form, she carried a slouchy black hobo bag from Toteme for the evening.

If you kept track of Bieber’s casual co-ords last summer, you know her trademark formula of the season was vintage Levi’s denim shorts alongside the Kelly Crop Slim Fit Tee. For this July 26 outing, she wore a dark blue jean jacket, a coordinating Saint Laurent hobo bag, her Adidas Sambas, and gold statement hoop earrings.

Jennifer Lawrence

A white-on-white ensemble is quintessential for summer, and J.Law’s take on the foolproof formula is so easy to copy. On Mother’s Day in NYC last year, Lawrence styled one of LESET’s covetable matching sets, with the celeb-approved Margo Tee on top and the Yoko Cargo Pant on the bottom. She broke up her all-white attire with black accessories, including double-strap sandals and a slouchy crossbody bag both from The Row, as well as Alaïa sunglasses.

Blake Lively

While out and about in NYC in October 2023, Lively was impossible to miss in LESET’s bright yellow Zoe V-Neck Polo. Aside from her medium-wash jeans, she continued the monochromatic moment a Louis Vuitton Capucines BB Bag and platform loafers from the Jvb x Nomasei collaboration, both with eye-catching pops of yellow.

Riley Keough

Alongside Bieber and Lawrence, Keough is another hardcore Margo Tee devotee. On May 28, the star chose the brand’s most popular piece for a casual grocery run to Erewhon. She leaned into the lowkey vibes of our outing and coupled the top with light-wash jeans, a roomy tote bag, and black sneakers.

Issa Rae

While in New York during the headline-making Barbie press tour, the actor waved to photographers before her interview at Good Morning America. She was dressed to impress in a semi-sheer crochet tank and the identical mini skirt. From there, Rae accessorized with ankle-strap nude pumps from Stuart Weitzman and a brown Diana Mini Tote Bag from Gucci.

The limited availability of Labubu products, like the 100 limited-edition diver lift cards, contributes to their exclusivity and appeal.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Pop Mart's social media use may be a key factor in the Labubu phenomenon by building a community and boosting sales.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The company's store expansions and Christmas pop-ups have driven revenue growth, with Labubu items often selling out in under 30 minutes.

Labubu's popularity on TikTok can be measured by engagement rates, hashtag trends, and related posts.

Title:

Content: The viral dating trends of 2023: Which ones could help you - and the ones you should avoid

Sky News looks back at the online dating trends of this year - and speaks to psychologists about whether any of them hold the key to finding true love.

Why you can trust Sky News

In 2023, the search for true love has been playing out once more on social media.

Singles and couples have taken inspiration from their favourite artists, Netflix documentaries and smartphone apps to help determine if the person they are dating or in a relationship with is really the one for them - and posting about it online.

While some of this year's online dating trends are reincarnations of age-old theories on romance, fate and chivalry, others we've never seen before - and are just plain bizarre.

Here we take a look at some of them - and ask experts if any could actually prove helpful in the hunt for a soulmate.

Dating wrapped 2023

As December rolled around, people relished in sharing their 'Spotify wrapped 2023', whereby the streaming app reveals which artists, songs, genres and podcasts users listened to the most over the past 12 months.

But this year, more and more singles have taken to social media to share their "dating unwrapped".

Most often in the form of a PowerPoint presentation, the trend sees people break down their dating experiences over the course of the year in various metrics.

These include how they met the other person, how long the relationship lasted, who ended it and how, and where the dates took place.

On TikTok, the hashtag has 116.2 million posts.

The most watched, 'Tara's dating wrapped', with 11.7 million views, says she was so committed to "the cause" of producing her dating wrapped that she forced herself to go on at least one date every month.

She shares that she managed to get stood up by the same man twice and that she only liked three out of the 14 people she dated, which included some "returning characters" she was involved with in previous years.

Is it helpful? Yes

Professor Mark Coulson is professor in psychology at the University of West London, with research interests in relationships, emotional communication and online behaviour.

He says that the end of the calendar year often offers people an opportunity for reflection, which in general psychological terms is "very healthy".

"One of the nice things about some of our digital platforms is they give you a structure for digital journalling.

"We're not designed to recall facts and our memories are not particularly good, so being reminded of these things can be quite nice.

"Recording your experiences - either positive or traumatic - has a proven beneficial effect."

Read more from Sky News:
'Luxurious greenhouse' named house of 2023
Emojis must be more diverse, scientists warn
AI concerns over elections held in 2024

But he adds that while the reflection element is positive - there is some evidence that sharing negative experiences with others could be detrimental, and may best be kept private.

On the positive side, however, those who consume dating wrapped videos could be helped by the sense of shared negative experiences.

"When people can see that the terrible relationship or terrible date they had, which they thought was the end of the world, other people have been through exactly the same process, we get a sense of normalisation."

Consultant clinical psychologist Dr Venetia Leonidaki agrees, adding the trend's "business-like nature" allows people to "take emotional distance from the anxieties, heartbreaks and uncertainties of their love life" and feel "more in control".

Orange peel theory (and other 'tests')

The orange peel theory is the latest incarnation of the TikTok 'boyfriend test'.

In November, people started asking their significant other or the person they were dating to peel an orange to see what their response would be.

The seemingly innocuous request is meant to represent your partner's capacity to show their affection for you through "acts of service", as per the theory of five love languages put forward by American author and minister Gary Chapman in his 1992 book of the same name.

While some choose to film their partner's response, others simply post about the acts of service their partners do for them.

One writes: "The orange peel theory reminds me of all the times my boyfriend walks to the car in the rain to pull it up so I don't get soaked."

Another woman writes: "He always carries the groceries, washed our pans because he knows I hate doing it. Gets me hot towels when I have cramps. Brings me chocolate when I'm PMS-ing because he knows it will make me smile. Someone taking care of you just because they love you is the safest feeling in the world."

By contrast, TV presenters Ant and Dec tried it out to apply it to their decades-long friendship.

When Dec asks Ant to peel his orange, Ant agrees but is sceptical it isn't a "joke" or a "trick", while Dec insists: "It's just an orange."

While the orange peel theory is the most recent, with 54 million TikTok posts, the 'Beckham test' is even more popular with 92.2 million.

It caught on after David Beckham released a Netflix documentary about his life in October and is based on a scene whereby his wife Victoria plays the song Islands in the Stream by Dolly Parton and Kenny Rogers in their kitchen.

When she starts dancing, her husband joins in, without her asking or gesturing for him to do the same.

This test, similar to one where people point out a bird to their partner to see if they respond with equal enthusiasm, is intended to measure a partner's willingness to share in your interests.

Is it helpful? No

Prof Coulson describes all of the tests as "pointless" and "non-sensical".

"In psychology, if we want to measure a characteristic of somebody, we would never rely on a single act or behaviour," he says.

"If we want to understand someone's personality, we will ask at least 60 questions. To do any less than that is simply not a good measure.

"This is reading way more into a single act than you have any right to do.

"If you really want to gel with somebody and stay in love forever, then you learn how they behave and you adapt to each other. You don't test them, you interact with them."

Dating terms of 2023

Slow fading: Intentionally gradually reducing contact with someone you are dating to avoid having to explicitly end the relationship

Zombie-ing: When someone who previously 'ghosted' you (cut off all contact with no explanation) reappears without acknowledging how things ended last time

Glamboozled: Cancelling a date at the last minute, leaving the other person disappointed and 'glammed up' with nowhere to go

Hiberdating: New term for 'cuffing season' – the tendency to pair off during the colder months in order to feel 'cosy'

Serendipidating: Intentionally rescheduling a date or failing to commit to a relationship in the hope of finding someone 'better' in the meantime

Ghosting by orbiting: Liking or commenting on social media posts of a person you have previously 'ghosted'

Rizz: Short for charisma

Invisible string theory

As the clocks went back and the days got shorter, millions on TikTok and Instagram took to posting about the 'invisible string theory'.

Popularised this year by the Taylor Swift song of the same name, with references to "clues I didn't see" and "hiding in plain sight", the concept of the invisible string originates in Chinese mythology and the 'red string of fate'.

Legend has it that a person's soulmate can exist in their periphery - either without them seeing them there or realising the significance they will go on to have - until fate deems they are ready to meet them properly.

Invisible string TikToks or Instagram reels usually have the Swift song playing in the background and document unlikely stories about how the person's partner grew up in the same town, worked in the same building, or can be spotted in the background of one of their pictures - yet they didn't meet them until years later.

The hashtag has more than 230 million videos attached to it on TikTok.

In one example, a woman discovered her boyfriend played basketball as a child at the same park as her brother and father before she found him on a dating app years later.

Another met their partner at a music festival attended by thousands of people before realising they were visible in the background of a picture of them with their ex-boyfriend at the same festival years earlier.

Is it helpful? No

According to Prof Coulson, notions of invisible strings, fate and soulmates are "all hokum".

This particular phenomenon could also be the product of the internet and how many people use TikTok.

"We have access to such an incredible amount of data and accounts of other people's experiences that even the incredibly rare starts to become commonplace," he says.

"We can then make several mistakes based on that data and those accounts."

But Dr Leonidaki says it could help people "feel more optimistic, maintain romanticism and stay motivated to persevere with dating" in the face of disappointment and dry periods.

Beige flags

The concept of certain behaviours being red or green flags is well-known.

But in June, "beige flags" became so talked about that social media platforms created their own filter so people could easily share them with their followers.

While red flag behaviour suggests a relationship should end and green flags indicate the person is a good prospective partner, unsurprisingly the beige flag is somewhere in the middle.

It is essentially a strange, annoying or potentially embarrassing trait or habit in a current or potential love interest.

Since the trend began in the summer, there have been more than a billion posts about it on TikTok, varying from using too many emojis in messages and not reading books to waving at strangers and having a low pain threshold.

It appears to have been started by French-Canadian influencer Laura Gouillon.

Take That frontman Gary Barlow has one of the most viewed beige flag posts in the UK, mocking the trend by admitting his own about himself is "always taking selfies in every new location I travel to".

Is it helpful? Yes

Dr Leonidaki says that all three flags are "shortcuts to express how emotionally secure we feel" in our relationships - and a signifier of our boundaries.

But she warns they risk being "overtly simplistic ways to appraise our partner without taking into account the context of how their lives have led to a certain behaviour, which we deem unwanted".

Prof Coulson adds that to please other people and conform to our natural inclination to "pair bond", we can feel obliged to be "completely accepting" of our partners.

But it's healthy to accept that embracing all of their habits and behaviours is a challenge, he adds.

And because of the "mere exposure effect", whereby our emotions get stronger towards something the more we are exposed to it, beige flags may not be so "beige" in the beginning but may become more noticeable the more time we spend with someone.

But if you succeed in keeping them in the beige category - as opposed to red - you avoid getting too irritated by them - which is key to maintaining a successful relationship, he says.

Masterdating

Dating yourself is not a new concept, with Instagram and other platforms long full of posts celebrating self-love and self-care.

But this year, after Miley Cyrus's song Flowers dominated charts from January, it took off again - this time under a new name.

As the lyrics suggest, masterdating can range in form from treating yourself to a bunch of flowers or a bit of self-reflective journalling to taking yourself out for a fancy dinner or trying a new outdoor activity alone.

TikTok and Instagram were awash with masterdate ideas, with how-to videos of users taking their followers through each step of the date.

With almost five million associated posts on TikTok, searches for the term also shot up.

Is it helpful? Maybe

Dr Leonidaki describes masterdating as "empowering", providing it "doesn't become a defence".

While it tests self-confidence and can encourage you to reflect on what you really want, potentially helping you become a better prospective partner, it risks straying into the "stoic", Prof Coulson warns.

"I would never discourage anybody from understanding themselves better," he says.

"But I would caution against doing it in a slap-dash or haphazard way - there needs to be some sense of realism.

"For example, focusing on self-esteem is not a good thing because that is something that arises from other activities - it's not something you directly change or work on, because it has to be supported by self-evaluation and the evaluation of others."

In the pursuit of a healthy relationship, he adds: "We can't just be the main character and think everything revolves around us."

Girlfriend effect

In August, US content creator Gabe Escobar posted a series of photos on TikTok to show how his appearance improved after meeting his girlfriend.

The post quickly became his most widely viewed, with more than 20 million hits, and the trend soon began with users posting their own.

It comes from the original contrasting concepts of "girlfriend air" and "boyfriend air", whereby men pick up positive grooming and fashion habits after spending time with their girlfriends, while women supposedly put less effort into their appearances under the influence of their boyfriends.

After users started documenting their own experiences, the hashtag now has more than 201 million posts.

But the trend hasn't been without its controversies, with some arguing it constitutes coercive or controlling behaviour.

Some expressed this by subverting the format, with women documenting their "glow ups" after leaving an abusive partner or entering into a healthy relationship with a person who "celebrates them".

Is it helpful? Maybe

"If your aim of a relationship is to change somebody else then good luck to you, you're going to have a miserable time," Prof Coulson says.

But social comparisons that motivate us to improve ourselves are "often psychologically healthy", he adds.

"A good social comparison is where you look at somebody and think 'I could be like it', but a bad comparison is when it makes you feel terrible and you think 'I'll never be that rich or beautiful'."

So if your partner motivates you to improve your dress sense or grooming habits because of how they are - that is likely a good thing.

TikTok's average engagement rate is 29%, driven by its short-form video content that fosters quick interactions and viral sensations like Labubu.

Title:

Content: How do TikTok’s engagement metrics compare with other platforms?

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How do TikTok’s engagement metrics compare with other platforms?

TikTok, the popular short-form video app, has taken the world storm with its addictive content and viral challenges. With over 2 billion downloads worldwide, it has become a major player in the social media landscape. But how does TikTok’s engagement metrics compare with other platforms like Instagram, Facebook, and YouTube? Let’s take a closer look.

Engagement Metrics Defined: Engagement metrics refer to the various ways users interact with content on a social media platform. These metrics include likes, comments, shares, views, and followers.

TikTok’s Unique Engagement: TikTok’s engagement metrics are unique in their own way. The platform’s algorithm is designed to promote content based on user preferences, making it easier for videos to go viral. This has led to a high level of engagement, with users spending an average of 52 minutes per day on the app. TikTok’s short-form videos also encourage quick and easy interactions, resulting in a high number of likes, comments, and shares.

Comparing TikTok to Instagram: While Instagram is known for its visually appealing photos and videos, TikTok has surpassed it in terms of engagement. According to recent studies, TikTok’s average engagement rate is 29%, while Instagram’s is only 4.7%. This means that TikTok users are more likely to interact with content liking, commenting, or sharing compared to Instagram users.

Comparing TikTok to Facebook: Facebook, the largest social media platform, has a lower engagement rate compared to TikTok. On average, Facebook’s engagement rate is around 0.16%, significantly lower than TikTok’s 29%. This can be attributed to the different types of content and user behavior on each platform.

Comparing TikTok to YouTube: YouTube, the leading video-sharing platform, has a higher engagement rate compared to TikTok. However, TikTok’s engagement metrics are catching up quickly. While YouTube’s average engagement rate is around 4.5%, TikTok’s rapid growth and increasing popularity suggest that it may soon rival YouTube in terms of engagement.

FAQ:

Q: What is an engagement metric?
A: Engagement metrics refer to the various ways users interact with content on a social media platform, such as likes, comments, shares, views, and followers.

Q: How does TikTok’s engagement compare to Instagram?
A: TikTok has a significantly higher engagement rate compared to Instagram, with an average engagement rate of 29% compared to Instagram’s 4.7%.

Q: How does TikTok’s engagement compare to Facebook?
A: TikTok’s engagement rate is much higher than Facebook’s, with an average engagement rate of 29% compared to Facebook’s 0.16%.

Q: How does TikTok’s engagement compare to YouTube?
A: While YouTube currently has a higher engagement rate than TikTok, TikTok’s rapid growth and increasing popularity suggest that it may soon rival YouTube in terms of engagement.

In conclusion, TikTok’s engagement metrics outshine other platforms like Instagram and Facebook. With its unique algorithm and addictive short-form videos, TikTok has managed to capture the attention and engagement of millions of users worldwide. As the platform continues to grow, it will be interesting to see how it competes with YouTube and other social media giants in terms of engagement.

Using hashtags on TikTok can help Labubu content reach a wider audience and find niche communities.

Title:

Content: Connect with us

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Business Marketing

The ultimate guide to TikTok analytics for marketers

Analytics are a goldmine for marketers trying to better understand their audience. Here’s a how-to guide on TikTok analytics.

As different social media platforms rise in popularity, it’s important marketers be able to adapt to different platforms to get the most out of their audiences. TikTok has taken the world by storm, with one billion active users (or just about 1/8th of the world’s population), TikTok is one of the most popular social media platforms around. Want to grow your following on TikTok or just have a better sense of how the business side of TikTok works? Well, search no further. Here is a social media marketer’s guide to TikTok analytics.

Accessing Analytics

First things first, analytics are no good if you can’t actually see them. So, in order to receive analytics or insights on your TikTok account you must first set up a business or influencer account. Users can switch their personal accounts to professional accounts by:

Tap the Hamburger icon/three lines (upper-right)> Settings & Privacy > Manage Account > Switch to a Business Account > Select your businesscategory.

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You can navigate your analytics by tapping the Hamburger/three lines (upper-right) > Click Creator Tools > Click Analytics.

Navigating Analytics

There are three categories to get more data from: Overview, Content, and Followers.

Overview

TikTok offers a snapshot of how your content has been performing over a select period of time. All content metrics are available for the last 7 days only, with the percent increase or decrease in the previous period (shown in blue). TikTok allows creators to see overall video views, so you know which video content performed the best. TikTok also offers Profile Views, in this category creators can see the total number of likes, comments, and follows the TikTok account has accrued.

Additional metrics offered under the Overview tab include:

  • Likes: The number of likes your videos received in the selected date range.
  • Comments: The number of comments your videos received in the selected date range.
  • Shares: The number of shares your videos received in the selected date range.
  • Followers: The total number of users that follow your account and how that has changed within the selected date range.
  • Content: The number of videos you have shared in the selected date range.

Followers

A Followers tab is also available at the top of the screen, or midway down on the overview page. Here you’ll be able to see:

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  • How many followers your account has.
  • Your follower growth percentage since the previous period you selected.
  • Demographic information about your followers, such as gender and location.
  • The hours your followers are most active.
  • The days your followers are most active.
  • The sounds your followers have listened to.

These metrics can be used to identify and target certain audiences.

The Followers tab also offers analytics in graph form from 7-day to 28-day intervals, so users can track follower growth over time.

Creators with LIVE access can also view their analytics (for the last 7 or 28 days) on the LIVE tab, home to information like total views, new followers, total time, Diamonds earned in the last 7 days or 28 days, and more, according to Tik Tok.

*Creators are only eligible for LIVE at the 1,000-follower mark, so you’re missing out if you only have 999 followers!

Content

The content tab offers insights into which content has done the best with audiences.

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You will see this tab broken up into several subsections showing data from the last seven days, including:

  • Video posts: Here, you can see the last nine videos you posted and determine which video had the highest number of views.
  • Trending videos: The videos with the fastest growth rate in views over the last week are presented here. (Great to see which content has gone viral)
  • Video views by section: Here, you can see if people found your video via your profile, someone else’s profile, or if you appeared in their feed. (Feed=For You Page) Typically, videos ending up on the For you Page or FYP, have the most engagement.
  • Video views by region: This helps you understand where your content is resonating geographically.
  • Average watch time: Ideally, your video is so entertainingTikTok users will watch your video over and over!

Or, at least, finish the video. This metric shows users which of your content is the most engaging.

  • Total playtime: Unlike average watch time per video, your total playtime shows you a cumulative watch time for anyone who has watched your videos.

Total Engagement Rate

Social Champ (and Social Engine Journal) have shared a formula to help creators calculate the total engagement rate.

Essentially, this metric is helpful for creators to see how engaging and interesting their content is overall. It shows how good the quality of the influencer/content creators’ posts are.

Monitoring Hashtags

The best way to find niche content and to see how well your content does

within that niche is by monitoring hashtag metrics. To find this data, use the search bar to find a hashtag.

Advertisement. Scroll to continue reading.

The metrics offered are; the number of views that the hashtag has, the top videos that use the hashtag, and related hashtags, this can help content creators discover and create content that fits their niche or help them build their desired community.

Understanding these metrics and where to find them can help you;

  • Pinpoint the time of day you should post, if your followers are engaging with your videos the most at 5 a.m. on Wednesday mornings, then it stands to reason video posted at 5 a.m. on Wednesday would do the best with your audience.
  • Keeping track of likes, comments, and watch times helps content creators narrow down which videos performed the best, and they can continue to replicate what works. (You know what they say – if it ain’t broke don’t fix it!)
  • Being able to see which sounds and hashtags performed best not only on your content but across the board can help you better create enjoyable content for your audience.

Don’t want to jump on the TikTok trend quite yet? That’s fine, but know TikTok isn’t going anywhere! In 2021, TikTok generated 4 billion in ad revenue and is predicted to generate close to 14 billion in ad revenue by 2026. You can check out the stats here! Oh and if that’s not enticing enough, TikTok is predicted to grow from 1 billion to 1.8 billion by the end of 2022.

More questions? Here are my favorite guides across the internet for answering in-depth TikTok Marketing questions.

TikTok offers an in-depth guide to interpreting and understanding analytics along with tips on how to be successful on their platform.

Hootsuite offers a guide on engagement rate calculations and tips on how to increase your engagement.

Markerly offers a how-to guide for ending up on the For You Page (aka FYP) and increasing visibility.

Advertisement. Scroll to continue reading.

CEO Hangout offers 10 ways to boost engagement.

Nicole is a recent graduate (okay fine, a recent-ish graduate) of Texas State University-San Marcos where she received a BA in Psychology. When she's not doing freelance writing, she's doing freelance Public Relations. When she's not working, she's hanging out with dogs or her friends - in that order. Nicole watches way too much Netflix and is always quoting The Office. She has an obsession with true crime and sloths.

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The influence of social media personalities on Labubu's popularity should not be underestimated.

Title:

Content:     The Economic Times daily newspaper is available online now.

    Meet TikTok sensation who garnered 7 million followers mimicking Kim Kardashian and Kourtney. Watch first video

    Synopsis

    Yuri Lamasbella uploaded her first clip mimicking Kim Kardashian and Kourtney Kardashian in March 2021 during the height of the coronavirus pandemic. Soon, she collected 4.3 million followers on TikTok, 2.4 million on Instagram, and over half a million on YouTube. Know about her.

    TikTok influencer Yuri Lamasbella has amassed more than 7 million followers across social media platforms by mimicking famous Kim Kardashian and her sister Kourtney. She has garnered 4.3 million followers on TikTok, 2.4 million on Instagram, and over half a million on YouTube by this subtle art of mimicking. She uploaded the first clip in March 2021 during the height of the coronavirus pandemic.

    First clip: 18.8 million views

    It quickly got an astonishing 18.8 million views. Talking to Newsweek, Lamasbella said, "It just blew up, so I decided to do another, then another, and soon going viral became the norm."

    'Keeping Up With The Kardashians'

    Yuri Lamasbella was just 16 when the first season of 'Keeping Up With The Kardashians hit screens. She immediately fell in love with Kardashian and became a lifelong fan of the family's show. She later told Newsweek that friends and former colleagues always said she sounds like a Kardashian or a Valley girl, which refers to someone from California.

    Kardashian's ardent fan

    She said, "I grew up watching the Kardashians and I watch every episode so it was almost natural that my first impression would be of them." She decided to record the first sketch to pass the time during the national lockdown.

    She was four months pregnant with her son Amauri, now two, and binge-watched the show. A 'regular' discussion between Kourtney and Kim at the time stood out as one she should recreate, simply because of how detached from her reality it was.

    Impersonating the Kardashians

    She said, "I remember Kourtney asking her children if they wanted to go to Palm Springs for the summer. It was funny to me as I don't remember ever having the opportunity of deciding where we would go on our family vacations as a child."

    Yuri Lamasbella already amassed a following of 400,000 on TikTok before she started impersonating the Kardashians. After just a month she started posting her skits, and it hit 1 million. At present, the videos consistently receive millions of views.

    FAQs:

    How many followers has Yuri Lamasbella collected on social media platforms?
    Yuri Lamasbella has garnered 4.3 million followers on TikTok, 2.4 million on Instagram, and over half a million on YouTube by this subtle art of mimicking.

    When did Yuri Lamasbella upload her first video clip mimicking the Kardashian sisters?
    Yuri Lamasbella uploaded the first clip mimicking Kardashian sisters in March 2021 during the height of the coronavirus pandemic.

    Disclaimer Statement: This content is authored by a 3rd party. The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). ET does not guarantee, vouch for or endorse any of its contents nor is responsible for them in any manner whatsoever. Please take all steps necessary to ascertain that any information and content provided is correct, updated, and verified. ET hereby disclaims any and all warranties, express or implied, relating to the report and any content therein.
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Labubu's success is largely due to social media and celebrity endorsements, which have increased brand recognition and driven sales globally.

Title:

Content: Metro

Former homeless designers open SoHo clothing store

They’ve gone from rags to swag.

A pair of formerly homeless Manhattanites are back in the Big Apple during New York Fashion Week to celebrate their new clothing line — a favorite of high-profile celebs including Rihanna, Post Malone, Bella Hadid and Jay Z.

It’s a long way from their old days in NYC.

“We were homeless for about two years,” LaRopa co-designer Jimbo Williams told The Post, explaining that he and business partner Aristotle Sanchez frequently spent nights in subways or parks.

“I never felt unsafe,” Williams, now 28, said. “The only thing unsafe were maybe the rats. If you sleep in the park they will try and crawl on you.”

He and Sanchez, 22, came to New York City from Toronto in 2016, with 500 bucks and the clothes on their backs, determined to make their way as designers. They started out with a group of artists from Canada, but their friends all returned north of the border after deciding life on the streets wasn’t for them

When they got lucky, Williams and Sanchez would sneak some shuteye in a quiet area of the Hotel Pennsylvania. Unused conference rooms were ideal except when Williams’ snoring alerted people to his presence. Sometimes, the men would hit up parties and meet local college kids willing to treat to them to a night of radical-chic fun on their parents’ credit card.

“We would sleep at NYU and girls would check us into the dorms,” Williams, a college dropout, recalled. (Sanchez quit high school when he was 17.)

The pair — who are self-taught in terms of sewing and design skills — spent their waking hours hustling through thrift stores and repurposing used clothes to sell on Instagram. Eventually, they built their own website.

They bummed WiFi from a McDonald’s near Astor Place, spending hours on social media building up the brand.

“We used to sneak into NYU and use the film scanner in the Tisch building,” Sanchez recalled, saying the tech was invaluable for getting out their early designs. “You get somebody to sign you in and you kinda just finesse it.”

With their entrepreneurial bent, the pair said they never jived much with other members of the city homeless population, many of whom suffer from mental illness or “would just shoot heroin,” as Williams put it.

“Me and Jimbo were so determined. We felt it deep in our heart that we had to be in New York and stay no matter what,” Sanchez said. “It takes a lot of courage to be broke and homeless and know it will be worth it one day.”

They named the brand LaRopa — Spanish for “clothing — because, Sanchez said, “We’re the masters of clothing.”

Things took off around 2019 after rapper Playboi Carti started appearing on social media in their merch. A trickle of celebs turned into a flood.

Eventually there was enough business from the duo’s website to get them off the street. But after an apartment in Brooklyn fell through, the designers took it as a sign and set off out West.

“We drove to Los Angeles. The motels there are pretty cheap and that was a big step in getting us to a more steady lifestyle. And then we got a studio apartment in LA,” Sanchez told The Post.

Williams and Sanchez now employ 15 people and operate two stores in Los Angeles. They have a brand new store in Soho, opening next month. Plans are in the works for outposts in Las Vegas and Miami in 2022.

Another 50 stores around the world now carry their products, which are American-made. The line has gained enough cult status in LA that someone spray-painted it outside the Chateau Marmont.

Jake Paul donned LaRopa during his brother’s infamous fight against Floyd Mayweather in June. Top model Hadid graces the company’s Instagram account in a LaRopa trucker hat and has been pictured in its beanies too.

Incredibly, the designers did it all without outside investors. Williams credits “the power of people and the power of the internet. We had zero dollars, but we had PhotoShop and Instagram and a website, and people bought our stuff.”

Many of the threads are emblazoned with eye-catching slogans like “P–sy Builds Strong Bones,” their most famous logo.

“It means female empowerment. That’s the simplest way to look at it,” Williams said. “Without p–sy none of us would be here. It’s our ode to women.”

Though their store’s soft opening comes during New York City’s iconic fashion week, the pair said their clothes are a rejection of the “pretentiousness” of that event.

That doesn’t mean their stuff is cheap, though. A denim jacket with 15 pockets retails for $2,000. Trucker hats sell for between $80 to $250. A signature “P—y Builds Strong Bones” rhinestone T-shirt costs $100, with a tank top version available for $60.

Williams said the ideal customer is “young, free thinking, stylish” and ready to “question authority. New Age punk kids.”

He has a bit of life advice for them: “Never give up. If you have a dream and you can see it, you can achieve it.”

The search results lack specific metrics on the impact of Rihanna's endorsement on Labubu's success.

Title:

Content: Marketing

A conversation with Tracy Bussan, SVP of brands in culture for Diageo

The company, which owns brands like Guiness and Ketel One, has 55 team sponsorships across its portfolio, she told Marketing Brew.

· 3 min read

In 2021, Diageo made a big play in sports marketing when it became the first official spirits sponsor of the NFL. Back in 2013, it signed a multiyear deal to be the exclusive spirits partner of the NBA. But the alcohol giant doesn’t just have its eye on national league sponsorships.

In fact, according to Tracy Bussan, SVP of brands in culture for Diageo, it has 55 team sponsorships across its portfolio, which includes Johnnie Walker, Guinness, Captain Morgan, Casamigos, Ketel One, and more. Local sponsorships, like its founding deals with Angel City FC in the NWSL and Austin FC in the MLS, help drive success for the company’s league tie-ups, she said. Ed Pilkington, chief marketing and innovation officer for Diageo North America, once suggested to Ad Age that its individual NFL team deals may have even contributed to the inking of the larger NFL deal.

At Marketing Brew’s summit earlier this month, we spoke to Bussan about some of the company’s latest work when it comes to cultural marketing, including sports and fashion partnerships.

This interview has been edited for clarity and length.

What are some of the cultural tentpoles that are important to Diageo?

It can be anything from a Coachella to an Art Basel to Hispanic Heritage Month…Sports are a huge one. A ton of our brands are active throughout sports…Something we’re super proud of is we’re a founding partner of Angel City Football [Club].

What’s the value in sponsoring a team like that?

For local team sponsorships, it’s all about connection to the community, especially with football. People love the NFL, but they love the Green Bay Packers. We find so much success when we’re connected up into the league, but also then connected into that home team…Connecting our brands into that fandom really drives that passion.

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How do you go about matching up the individual brands within the portfolio to different teams?

It’s about that connection point through the brand, what the brand stands for, and what the brand’s purpose is. Johnnie Walker is a great one because Johnnie Walker is all about progress and driving female equity. That’s why they’re the founding partner of Angel City, and we just signed on Gotham FC [both teams in the NWSL].

You also mentioned other aspects of culture like music and art. What partnerships are you working on in those areas?

One is for Baileys. When you think about it, there’s an opportunity with the brand to bring in a younger, more diverse consumer. Right now, everybody knows that their parents love Baileys, but we want to get that younger generation to love Baileys as much, so we…collaborated with [celebrity stylist and designer] Jason Rembert…and co-created a marshmallow puffer jacket for aprés ski season.

[Tequila brand 21 Seeds] is doing a collaboration right now with Birdies shoes…They’re female-founded, as is Birdies…so it’s a collaboration that’s come together just based on the foundation of love for friendship and female empowerment.

For something like sponsoring a team or doing a fashion collab, how do you measure if those things are succeeding?

A lot of it is about earned [media] and the press that we’re getting. It’s about generating awareness, driving recruitment, and that buzz and talk value. So a big KPI we’re always going to have is impressions…From a sports partnership standpoint, we’re able to better track sales because they’re localized promotions, so we can look…in store with our retailers and see the increase in our sales based on the brand partnership in that area.

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The search results provide information about celebrity endorsements on brands like Fenty Beauty, which can be used to infer their potential impact on Labubu.

Title:

Content: Nicki Minaj in Custody: Drug Possession Allegations at Amsterdam Airport

Sharing is caring!

The news has been buzzing with headlines about the acclaimed rapper Nicki Minaj’s recent run-in with law enforcement at Amsterdam’s Schiphol Airport. Alleged detention based on drug possession suspicions has rocked both her fans and broader social media circles.

Initial Detainment at Schiphol Airport

Renowned for its efficient systems, Amsterdam’s Schiphol Airport is typically a serene transition point for travelers from around the world. However, the scene changed dramatically upon Nicki Minaj’s arrival. Onlookers reported witnessing police officers approach the renowned rapper and guide her into custody under the glaring lights of the international terminal. Travelers stopping over at this Dutch transport hub could hardly believe their eyes as one of the most influential figures in modern music faced detainment. Suspicions surrounding drugs amplified the gravity of the situation.

The Role of Local Law Enforcement

Dutch Police Officers’ Approach

Dutch police officers are known for their stringent approach to law enforcement, ensuring an environment of strict adherence to regulations. In Nicki Minaj’s case, their training was thoroughly tested. They executed meticulous protocol, swiftly relocating the rapper away from public view while maintaining professional decorum throughout the process.

Evidence Collection and Procedure

As per standard procedure in such scenarios, evidence collection occurred almost immediately. From baggage checks to scrutinizing personal items, the careful and thorough investigation aimed to substantiate any claims regarding drugs. Every action adhered closely to the established protocols of law enforcement within the Netherlands.

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Public and Media Reaction

The spectacle quickly reached the grapevines of social media, sparking diverse reactions among Netizens. Social media platforms lit up with hashtags supporting and critiquing the developing story. Fan theories spun wildly, leading to debates between concerned followers and critics emerge. Traditional media outlets jumped at the opportunity, delivering continuous coverage that analyzed every snippet of information available.

Schiphol Airport: A Hub Under Scrutiny

Security Measures at Schiphol

Amsterdam’s Schiphol Airport is no stranger to high-security measures. Recognized globally for its rigorous safety protocols, it often integrates advanced technology and experienced personnel to identify potential threats. Nicki Minaj’s unfortunate spotlight brings new discourse to these practices, highlighting how even celebrities are not exempt from the airport’s keen surveillance.

Historical Context

It is insightful to explore other notable incidents at Schiphol Airport. Similar past events underscore the airport’s commitment to regulatory integrity, a tenet integral to its operational ethos. Incidents involving contraband or illegal substances often lead to swift yet transparent investigative actions by authorities, drawing parallels to Minaj’s current predicament.

Legal Implications and Ramifications

Punitive Measures in the Netherlands

The legal framework within the Netherlands is designed to address infractions relating to drugs with a balanced combination of punitive and rehabilitative measures. Should the allegations against Nicki Minaj prove substantiated, she may face consequences ranging from fines to more severe penalties. This serves as a reminder of the broader scope governing visitors to the nation.

Impact on Career and Public Persona

For an internationally recognized rapper like Nicki Minaj, the implications of potential legal battles extend far beyond immediate punitive outcomes. The strain on her public image, coupled with possible restrictions on future travel, poses significant career challenges. Industry analysts predict complicated ramifications on endorsement deals, concert bookings, and overall brand perception.

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Comparative Celebrity Legal Troubles

This incident invites a comparative analysis with previous celebrity encounters with the law. Historical records reveal patterns whereby public figures involved in legal disputes related to drugs and alcohol face communal scrutiny. Dissecting these occurrences provides a holistic understanding of the intersection between fame and legal accountability.

Social Media Uproar and Influencer Dynamics

Fanbase Reactions

Nicki Minaj’s substantial fanbase vocalizes support and demands clarity amid unfolding updates. Platforms like Twitter and Instagram serve as battlegrounds where advocates rally behind the rapper, creating solidarity movements. Contrarily, critics find fertile ground to amplify grievances and question her alleged misconduct.

Celebrity Influence on Public Opinion

As an influencer whose reach extends across continents, Minaj exerts considerable sway over public opinion. Her statements via social media, whether they address the controversy or reflect unrelated musings, craft powerful narratives consumed by millions. Observing how these interactions evolve showcases the profound impact of celebrity discourse during crises.

Cultural Impact and Broader Implications

Perception of Rappers in Mainstream Culture

This event perpetuates ongoing dialogues about rappers’ roles within mainstream culture. Societal leanings often oscillate between venerating artistic expression and vilifying alleged transgressions. Analysts speculate the lasting effects of Nicki Minaj’s situation on the genre’s perceived legitimacy. Examining the prominence awarded to similar stars can provide nuanced insights into this phenomenon.

Culture Wars and Moral Debates

Beyond the black-and-white narrative of legality lies the grey expanse of cultural interpretation. Discussions stemming from Minaj’s incident diverge into moral debates, challenging perspectives on ethics within entertainment. Whether viewed through geopolitical or sociocultural prisms, each argument adds layers to the ongoing cultural wars influenced by media portrayals.

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Monitoring Further Developments

Ongoing Investigations

The narrative arc of Nicki Minaj’s detainment is far from a closed chapter. With investigations actively underway, fresh developments promise to keep audiences engaged. Updates regarding procedural advancements, official statements from law enforcement, and additional evidence will inevitably shape ensuing public and judicial interpretations.

Navigating Uncertainties

Amid unfolding circumstances, navigating uncertainties becomes paramount. Both Minaj’s representatives and legal counsel persistently work towards disentangling her from mounting allegations. Any emergent twist or revelation in this dynamic scenario ensures sustained global attention anchored at the nexus of celebrity culture and judicial proceedings.

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The influence of social media personalities and celebrities on Labubu's popularity should not be underestimated.

How do teenagers gain identity and intimacy?

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Title:

Content: Social Media Ranking _ Lu Han Ting, Yao Zhuo Fei, Fan Fan, Fan Fan, Jiang Tao, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan, Fan Fan Fan
Author: Chen Zhiying
Published: Updated:
Cloudbreakr, the first marketing company in Hong Kong to use big data to monitor and analyze social media, held the first “Hong Kong Social Media List ” award ceremony. Rudy, co-founder and Chief Operating Officer of Cloudbreakr, revealed in an interview with“ Hong Kong 01 ” that the physical award ceremony was originally scheduled to be held in Harbour City in February this year.
Anson Lo is one of the winners of the Social Media Digest of the Year 2021. (IG photo)
According to Rudy, Cloudbreakr ’ s first award ceremony has three categories: “Social Media Personality of the Year 2021 ”,“ Netizen ’ s Favorite 2021 ” and “Social Media Brand ’ s Favorite 2021 ”. Collect Instagram, Facebook and YouTube data, including follower growth, engagement rate, average likes (Avg. Likes) and more. Follower Authenticity, which analyzes the pages of different content creators, including influencers, online creators and stars, and selects ten“ trendy people ”, “netizens ’ favorite ”, and a“ brand favorite ”.
Chantel is also one of the winners of the Social Media Digest of the Year 2021. (IG photo)
Rudy explained that the data indicators of the two leaderboards are slightly different, and the "netizen favorite" is based on the average likes of posts, and 10 content creators with the most average likes were selected from more than 50,000 pages.
The “People of the Wind ” uses Follower Authenticity, Engagement Rate, Follower Growth, Avg.likes as indicators. As for“ Brand Favourites ”, Cloudbreakr uses AI to calculate the 2021 Brand Sponsorship Posts and aggregated data to derive the annual Brand Favourites.
Check out the winners list now!
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