Korean skin care emphasizes prevention, hydration, and skin barrier health, gaining immense worldwide popularity.

Korean skin care involves a multistage routine tailored to individual skin types and concerns.

Korean skin care products are known for using gentler ingredients like PHAs, ceramides, and traditional herbal medicine.

The Korean government has invested in cosmetics development and established regulatory frameworks for quality, safety, and efficacy.

Korean skin care products often feature traditional ingredients like ginseng, centella asiatica, and galactomyces extract for their nourishing and hydrating properties.

Ceramides and niacinamide are common in Korean skin care for skin health and gentle exfoliation, while other products use vitamin C and ginseng for brightening and hydrating.

Most Korean skin care products are affordable, often under $25, contributing to their global appeal.

The Korean skin care market is expected to reach $11.4 billion by 2026, driven by its natural ingredients, gentle formulations, and effective results.

Korean skin care has boomed internationally due to its natural ingredients and gentle formulations, with brands prioritizing skin health and catering to diverse skin types and concerns.

Korean skin care brands' focus on natural ingredients, cruelty-free testing, and eco-friendly packaging resonates with younger generations prioritizing sustainability and animal welfare.

Korean skin care trends like skin flooding and double moisturizing have gained global popularity for their convenience and effectiveness.

Korean skin care brands' marketing strategies, including personalized routines and social media promotion, have driven their success, making Korea the world's third-largest cosmetics exporter.

Korean skin care philosophy emphasizes tailored care for individual skin types using effective cosmetics for inner and outer beauty, prioritizing gentle ingredients and skin health.

Korean skin care emphasizes prevention, hydration, and skin barrier health, gaining immense worldwide popularity.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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Korean skin care involves a multistage routine tailored to individual skin types and concerns.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Korean skin care products are known for using gentler ingredients like PHAs, ceramides, and traditional herbal medicine.

The Korean government has invested in cosmetics development and established regulatory frameworks for quality, safety, and efficacy.

Korean skin care products often feature traditional ingredients like ginseng, centella asiatica, and galactomyces extract for their nourishing and hydrating properties.

Ceramides and niacinamide are common in Korean skin care for skin health and gentle exfoliation, while other products use vitamin C and ginseng for brightening and hydrating.

Most Korean skin care products are affordable, often under $25, contributing to their global appeal.

The Korean skin care market is expected to reach $11.4 billion by 2026, driven by its natural ingredients, gentle formulations, and effective results.

Korean skin care has boomed internationally due to its natural ingredients and gentle formulations, with brands prioritizing skin health and catering to diverse skin types and concerns.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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Korean skin care brands' focus on natural ingredients, cruelty-free testing, and eco-friendly packaging resonates with younger generations prioritizing sustainability and animal welfare.

Title:

Content: Vegan Skincare ｜ The first lip balm selected by 5 Korean niche organic skincare brands is this
Author: WIW - Women in Work
Published: Updated:
In recent years, this trend of environmental protection, vegan and animal-free experiments has also hit Asia. In Korea, which has always mastered the Asian maintenance trend, natural organic care products have become popular in recent years. These natural brands are widely discussed among Korean girls.
To create flawless skin, you need to pay attention to diet, of course, many have to choose natural and harmless skin care products! Recommended 5 Korean niche organic skin care brands (click to enlarge read) ▼ ▼ ▼ ▼
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One Thing
The brand insists on using Korean organic plant extracts, and each lotion launched has only one ingredient, and the pure ingredients allow the skin to get more targeted care.
Each of these plant ingredients will give the skin a different nourishment, and everyone can mix and use according to their own skin.
Because each product has no compound components, only one organic and natural ingredient, it can also be used with other One Thing products.
Melixir
Melixir is a brand focused on vegan ingredients and environmentally friendly packaging, and without any animal testing, all products are PETA certified for global animal protection, plus natural ingredients, even for pregnant women and sensitive skin.
One of the brand's most popular lip balm, once voted the first easy-to-use lip balm by Korean girls, it can also do its part for the earth while protecting the skin.
Abib Cosmetic
The brand name Abib means “cereal ”, which describes the product ’ s adherence to the use of natural, pure extraction ingredients.
There are not too many varieties, but each one is extremely popular, using only pure ingredients, excluding all ingredients that may make the skin affordable, everyone can definitely use peace of mind.
One of the most popular is the “Chewing Gum Mask ”, which contains no harmful ingredients, and is very attentive, which completely fits the skin and tightly locks the care ingredients.
Related articles: Inventory 12 types of pores, moisturizing, oil control, skin care products Kick off oil fields, acne, acne (click to enlarge to read) ▼ ▼ ▼ ▼
+ 39
Round Lab
Although Round Lab is less well-known in Chinese areas, it has long had a reputation among Korean girls. Its star product, 1025 Dokdo Cosmetics, uses the deep ocean water of 1,500 meters below sea level in Wuling Island, South Korea, which is rich in various mineral ingredients, which can maintain the balance of water and oil in the skin.
Other skincare products also adhere to the use of Korean natural ingredients, the product is mild and also has the effect of calming the skin.
THE LAB by blanc doux
THE LAB blanc doux is the only skin care brand in the market with a patent for small molecule hyaluronic acid products, and has been ranked first in the sales volume of cosmetics on the Korean search engine NAVER.
Its products do not contain any fragrances and preservatives, and are certified by PETA without animal testing, and are certified by EWG green, which is natural and safe.
Its pure white packaging design is simple and elegant, and it is loved at a glance, and its name is actually both external and internal.
Related article ： Skincare ｜ 7 Moisturizing Sprays Powerful Makeup Remover Wearing Masks to Soothe Dry Skin (Click to enlarge) ▼ ▼ ▼ ▼ ▼
+ 25
This article is reproduced under the license of "WIW - Women in Work".
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Korean skin care trends like skin flooding and double moisturizing have gained global popularity for their convenience and effectiveness.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean skin care brands' marketing strategies, including personalized routines and social media promotion, have driven their success, making Korea the world's third-largest cosmetics exporter.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

Korean skin care philosophy emphasizes tailored care for individual skin types using effective cosmetics for inner and outer beauty, prioritizing gentle ingredients and skin health.