The Labubu phenomenon, created by Kasing Lung and marketed by Pop Mart, has gained significant global popularity.

Labubu's popularity stems from its unique design and effective marketing, including collaborations and limited edition releases.

Pop Mart's partnerships, including with UNIQLO, have boosted Labubu's popularity and sales.

Labubu products have become a trendy play doll among young customers and celebrities like Rihanna.

The company has a complete industrial chain and contracts with designers, increasing its revenue.

Collectible toys, like limited edition plush toys, are driving market demand as adults seek unique items and preserve childhood hobbies.

Collector demand for limited edition plush toys like Labubu is driven by surprise, enthusiasm, and satisfaction.

The scarcity of limited edition plush toys, like Labubu, contributes to their appeal.

Social media platforms like TikTok have fueled the desire for limited edition toys by connecting collectors and showcasing their collections.

TikTok's algorithm favors Labubu's content due to its high engagement through likes, comments, and interactive elements.

Labubu's virality on TikTok stems from its authentic and relatable content, as well as users' creative showcases.

The target audience for Labubu includes young people born after 1995 who like handmade toys and trendy items, with Generation Z being the main consumer group.

The collectible plush toy market is expected to reach $382.8 million by 2031, growing at a 5.2% CAGR, with China's collection toy market growing 35% annually.

Adults are driving the Squishmallows market, with 58% of parents buying them for themselves, contributing to sales growth during the pandemic.

The target audience for Labubu and similar plush toys is active on social media, particularly TikTok, and influencer marketing can increase brand credibility and drive downloads.

The Labubu phenomenon, created by Kasing Lung and marketed by Pop Mart, has gained significant global popularity.

Title:

Content: UNIQLO hidden code discount 100 yuan!
"7 Spots" Must Buy: Space Warrior Poker
Journalist Wong Yun-wen / General Report
2022-04-29 11: 22: 33
And to the spring and summer season, the people began to buy short-sleeved clothes, almost become the national brand of UNIQLO, any concessions are attracting attention, kicked some netizens dig out the "hidden code", in the App spend thousands of dollars now discount 100 yuan, "NOWnews Today News" also collated 7 recent activities highlights, want to buy new clothes to stir up.
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UNIQLO, which used to send discount coupons almost every month in the past, has apparently issued less than 100% discount coupons this year. Some netizens share "hidden codes" and enter "UQSPEK" before May 31 to get 100% discount, but it can not be used in stores, and is limited to UNIQLO online.
The money-saving version of netizens praised: "This year's discount coupon has been waiting for a long time", "steel bullets and space have a few good looks, just bought the spell", "yesterday just bought QQ".
UNIQLO officially launched the “Beautiful Woman ’ s Day ” today, with a minimum of 6.6% off on more than 400 items, including the first limited women ’ s BRATOP and UV CUT function items. The three joint UTs of Steel Bullet, FINAL FANTASY and Bubble Mart also appeared, and“ NOWnews Today News ” compiled 7 recent highlights.
Highlights 1: 4 / 29 to 5 / 5 First round only
The first limited price of “Women ’ s AIRism BRATOP Tank Vest ” is reduced from 790 yuan to 590 yuan. The“ Women ’ s AIRism Cotton Beauty Anti-UV Hooded Jacket ” can be worn for 1 piece of 3. It has three ways to wear the micro-tie, relax the tie, and zip up the pull rope to change the tie. The first limited price is from 990 yuan. $790; boys' summer must-have T-shirts dropped to $290.
Highlights 2: 5 / 6 to 5 / 12 2nd bullet
* Women 's bra without steel ring 790 yuan, during the first time 590 yuan.
* Men ’ s linen blended fabric shorts $790 for the first time at $590.
* Children 's AIRism cotton tank vest 190 yuan, members limited to 149 yuan.
Bright Point 3: The Steel Bullet UT is Back
The hot steel bomb joint name UT today (29) strong return, a collection of classic steel bomb works of all ages, this time to add the latest "Mobile Warrior Steel: Shining Kazakhstan" movie design.
Figure 4: FINAL FANTASY UT
FINAL FANTASY is celebrating its 35th anniversary. This time, we teamed up with UT to create a joint name with the most classic titles, scenes and plots from 1 to 16 generations of each game. The 16th generation game was delayed due to the epidemic.
Bright Point 5: POP MART UT Gift Box
Fashion toy brand POP MART led the doll blind box culture, this time with the little Elf character LABUBU as the main design element, the simultaneous launch of women 's and children' s clothing, at designated stores a single purchase of 2000 yuan and containing 2 pieces of bubble matt t-shirt, plus a UT bubble matt limited toy gift box (including blind box), delivery.
Highlights 6: 4 / 29 Start of Beautiful Women ’ s Day
• From 4 / 29 to 5 / 1, 5 / 6 to 5 / 8, spending over NT $2000 will get a double pack.
* From 5 / 2 to 5 / 5, you can get a bottle of Lion King Nano Super Concentrated Laundry Essence for every NT $2000 purchase in the online store.
• 4 / 29 to 5 / 12 members spend NT $1,000 or more, draw Dyson hair dryer, Apple Watch.
From now until 5 / 12, free shipping for online stores over 1000 yuan.
4 / 29 to 5 / 12 Free parking for 2 hours on the day of the invoice.
Highlights 7: Opening of Taichung Port Store 5 / 6
* Men 's and women' s SMART 9 pants NT $990, China Hong Kong store NT $790.
* U AIRism Cotton Round Neck T-Shirt NT $590 ， Hong Kong and China Shop NT $390
* Unlimited amount of Kobayashi pancakes from 5 / 6 to 5 / 8 to Hong Kong and China stores.
From 5 / 6 to 5 / 19, pick up at a Hong Kong and China store.
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Which designers does Pop Mart collaborate with?

Labubu's popularity stems from its unique design and effective marketing, including collaborations and limited edition releases.

Pop Mart's partnerships, including with UNIQLO, have boosted Labubu's popularity and sales.

Labubu products have become a trendy play doll among young customers and celebrities like Rihanna.

Title:

Content: Alert
Come to Taiwan to know!
Internet Red Exposure to the first experience of Beijie 's "6 Scenes"
The Green Camp is on the road to corruption, Chao Shao-kang's acid car is full of people like Tsai Lai Hsiao and the two of them.
He bought the New North "this place" to make a profit of 14.62 million yuan, and revealed the real market situation
Shuangbei ’ s first LOPIA supermarket opened in China and the world on February 1
LOPIA, a supermarket popular with housewives in Japan and famous for its meat products, will open on February 1 on the B1 floor. It is also LOPIA ’ s first store in Shuangbei.
Mia C 'bon is the main customer of the Global Shopping Center. In order to meet the rich variety and differentiation of supermarket products, LOPIA will open 130 square meters, providing delicatessen, bento, sushi, meat, Japanese groceries, etc., to meet the customers have more choices of food and delicatessen.
LOPIA ’ s locations, such as LaLaport in Taichung or JC PARK in Taoyuan, have a high rating of 4.6 or more in Google reviews, and consumers have praised the “delicatessen area is rich in varieties, sushi, sashimi, and freshly baked pizza. ”
In addition, the Global Mall Zhonghe store also welcomed the "POP MART" New North exclusive flash game. From now until February 29, the flash store is designed with aquarium as the theme, and launched hundreds of different theme series of dolls, in addition to Molly, DIMOO, LABUBU, PUCKY and SKULLPANDA and other popular characters. It also launched a variety of theme items such as Minions, Cherry Balls, and Disney to meet the collection preferences of young customers for trendy play dolls.
Global Mall Flash Supermarket
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What are the traits of collectible toy consumers?

The company has a complete industrial chain and contracts with designers, increasing its revenue.

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Content: There were 566 press releases posted in the last 24 hours and 183,975 in the last 365 days.
Bubble Mart opens shop in Hong Kong, bringing trendy toys to convey the beauty
Bubble Mart opens in Hong Kong
Bubble Mart opens in Hong Kong
Bubble Mart, the global trendy culture and entertainment company, recently announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, so that more Hong Kong fans feel the infinite charm of trendy play.
HONG KONG, CHINA, December 3, 2021 / EINPresswire.com / -- Bubble Mart (9992.HK), the world ’ s leading pop culture entertainment company, has announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, respectively.
It is reported that Bubble Mart ’ s first Hong Kong store has opened in Harbour City on November 13.
On the opening day, the designer of Bubble Mart ’ s head IP-Molly, Kenny Wong, as a well-known local pop artist in Hong Kong, specially designed the blue Molly image glass steel inspired by Star Ferry pier for the Hong Kong Harbour City store, which is placed in the center of the store, giving the store a special meaning.
Kenny Wong, a contract artist with Bubble Mart, founder of Kennyswork and the father of Molly, said, “I am delighted that Bubble Mart has brought Molly to the world, allowing more people to learn about the artist ’ s toys through Molly and other pop-up IPs.
"I am
Bubble Mart founder and CEO Wang Ning said, “Five years ago, when I first met Kenny Wong and Molly in his studio in Hong Kong, I decided to get the exclusive license of Molly.
We want more people to get to know Molly through Bubble Mart as the ‘ Treasure Girl ’.
Molly also became Bubble Mart's first pop-up IP.
Today, Bubble Mart family has more IP image, hope through our pop-up shop, let more people feel the charm of pop-up play, enjoy the beauty that Bubble Mart brings to everyone.
"I am
Founded in 2010, Bubble Mart is committed to the deep cultivation and development of five fields around the world: artist mining, IP incubation operation, consumer touch, pop play culture promotion, and related industry investment.
Through the brand culture of "creating trends and transmitting beauty", it has built a comprehensive operation platform covering the entire industrial chain of trendy toys, which has set off a wave of play in China.
It was successfully listed in Hong Kong in December 2020.
As of September 30, 2021, Bubble Mart's global offline stores have exceeded 250, with more than 1,687 robot stores, covering 103 cities in China, and being stationed in 23 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, Singapore, etc., and the global layout is constantly expanding.
Today, POP MART forms a brand advantage with designers, retail channels and industry chains as its fulcrum.
POP MART has signed contracts with well-known fashion designers such as Kenny, Pucky, Kasing Lung, etc., and launched a number of popular fashion IP products, including Molly, PUCKY, The Monsters and other fans, which have gathered a strong and high-quality fan group.
At the same time, POP MART also launched a joint product with world-renowned brands and world-class artists, including Keith Haring, to create a classic IP image that young consumers love today.
With the continuous expansion of the territory, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trend toy exhibitions, allowing designers to focus more on their works and promote the vigorous development of the fashion industry.
In addition to the Harbour City store, Bubble Mart Hong Kong 2 will open on 4 December at K11 Art Mall, located at shopping malls B233B and B231B.
On the opening day, the draw will be held for Bubble Mart ’ s high-end line limited product, the MEGA Collection SPACE MOLLY.
The event will be held from 14: 00 to 16: 00 on the 11th.
Chen Xiaoning
Bubble Mart
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Collectible toys, like limited edition plush toys, are driving market demand as adults seek unique items and preserve childhood hobbies.

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Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
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14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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What does the collectible toys concept emphasize/

Collector demand for limited edition plush toys like Labubu is driven by surprise, enthusiasm, and satisfaction.

Title:

Content: The core consumer population will exceed 100 million people to release the new generation of personality demand
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Source: New Beijing News
Blind box, hand, mecha, more and more "toys" are no longer the exclusive of children, become the hobby of adults, they will these "hot play" as treasures, and some will even invest considerable funds to buy.
For example, the blind box, with the "own power" to promote the quality of China's collection toy market leap.
In the heart of "tide play enthusiasts", "tide play" brings not only sensory satisfaction, but also spiritual "healing".
Data show that by 2025, the core consumer population of the "collection toys" industry to which Chaoplay belongs will exceed 100 million people.
Among these people, epochal leadership, avant-garde personality, and attention to spiritual needs are the biggest characteristics.
The story of the "hot play enthusiast"
In a casual shopping, Xiao Chen saw a bubble Mart store on the side of the road.
In 2018, there are not many such blind box stores.
After entering the store, it is now one of the top three Bubble Mart IP "Rabbu" image "hit" her, and then her love for "Rabbu" was unstoppable.
Xiao Chen is an 80, in her opinion, now loves the blind box and hand do, is to make up for the lack of once.
When I was young, I wanted to buy toys, I could only ask my parents for money, and I could only save money when I was in college.
After work, Xiao Chen has more disposable income, so it is no longer difficult for her to spend 69 yuan to smoke a blind box, or spend hundreds of yuan to buy a manual.
Today, there are more than 300 blind boxes purchased in the morning.
I had the same experience with the small morning, and 90 days later.
He is accompanied by the daily, beautiful and growing up generation, after having a certain economic foundation, began to chase the animation IP that was loved in the year, Gundam, Marvel handmade in his home put a whole wall.
He said he enjoyed the process of putting his hands together in person, which also satisfied his love of anime images.
In fact, including these blind boxes, handmade, fashion toys, assembled blocks, deformation, assembled models, mecha, some plush toys, etc., belong to the category of "collection toys". The concept of "collection toys" was born overseas, usually refers to toys that can be used to collect and collect, and its meaning is beyond itself, often can awaken the memory of players, and generate emotional resonance with players. Lifestyle.
Since "into the pit" (refers to the focus on a certain thing), Xiao Chen has invested four or five thousand yuan in tide play, especially in the blind box, and Tianchi's investment is probably in this range.
According to Xiao Chen, she bought the blind box basically chose the "Rab cloth" series, and the largest expenditure is also used in the "Rab cloth" series.
The original price of 1999 yuan of handmade she did not grab the first time, can only spend 6000 yuan from other channels to buy one, but she believes it is worth it, "Rabbu" has brought her spiritual "healing".
Among the Gaoda Handicraft purchased by Tianchi, the most expensive one is the "Disintegration of Cattle", which cost 16,000 yuan.
Xiao Chen and Tianchi both believe that the purchase of trendy play, more out of their own feelings, spiritual considerations, although some styles have skyrocketed in price, but will not sell. "I sometimes fantasize that they will sneak out of the storage box when I am not at home, and they quickly return to the storage box when I put the key in the lock."
"Morning and Morning" is a pseudonym.
IP Expression
China Toy and Baby Products Association Brand Licensing Professional Committee released the "2021 China Brand Licensing Industry Development White Paper" shows that IP active in China's licensing market in 2020, the main countries are China (32.6%), the United States (30.5%), Europe (10.2%) and Japan (9.8%).
China's domestic licensing industry has developed rapidly, and in 2020, the number of authorized IP in mainland China exceeded that of the United States for the first time.
Emotional needs
46.78% of consumers believe that the sense of surprise is an important reason for buying a blind box. 38.95% of consumers believe that buying a blind box is because of their favorite label. 21.64% of consumers believe that buying a blind box is because of fun with friends and relatives.
As for sending people and trading investment, most consumers believe that this is not their main motivation to buy the blind box, only 1.47% of consumers see second-hand trading as a purchase motivation.
Rational consumption
In the past year, consumers who spent less than 1,000 yuan on buying blind boxes accounted for 31.11%, and consumers who spent less than 5,000 yuan on buying blind boxes accounted for 64.03%.
In 2020, the domestic collection toy industry entered the outbreak period.
The report predicts that in 2025, the scale of China's collection toy market will exceed 150 billion yuan, and the overall market growth rate is as high as 35%.
The male-dominated IP group will contribute the largest increment, and high-order collectible toys such as mecha deformation, dolls, superalloys will contribute the main increment.
It is expected that in 2022, the market size of tide play will reach 47.8 billion yuan.
Generation Z is the main consumer group in the Boomers industry.
According to the report data of Jingdong supermarket, in 2021, the proportion of consumers aged 25-45 years old who bought fashion toys in Jingdong supermarket was more than 75%.
In addition, the post-95 generation showed strong purchasing power, the group accounted for more than 40% of the total, and the turnover of the generation of Z to buy blind box products increased by 580% year-on-year.
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Content: The man bought 100 Dragon Ball Dolls to spend all his living expenses!
Psychologist: It ’ s smaller here.
▲ Some wife complained that her husband bought seven Dragon Ball dolls, and the living expenses were gone. (Graphic / Dazhi / Associated Press)
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Last year, a wife gave away her husband ’ s treasured Gojira doll, which almost caused a marriage crisis. Later, a husband bought hundreds of Dragon Ball dolls through the “Gojira incident ”, and even the living expenses were not enough, but claimed that it would increase in value in the future, and a dispute broke out between the two sides.
In this regard, there are psychologists to analyze the real meaning behind the act of buying a doll.
This celebrity wife complained that her husband bought a doll every month, resulting in 10,000 yuan of living expenses not enough, but also with her to borrow money, and can not read, arguing that after adding value, the pension will have landed, but she did not think so, thinking that her husband will buy again, even the down payment of the house can not be saved.
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Counseling psychologist Lin Shui-fen mentioned in the program "News Digging Wow" that the behavior of a man collecting dolls is not so easy to adjust, because the process of collecting dolls, much like falling in love, is a very passionate process, "he and the doll, there is a state of enthusiasm and satisfaction", so many people collect a complete set of dolls, each one must have, and 100% loyalty is very committed. A lot of emotion.
▲ Psychologists analyze the behavior of people who like to buy dolls. (Photo / from News Digging Wow! YouTube)
Lin Shu-fen pointed out that the husband's loyalty to his wife is not so high, because there are many psychological states, and in the process of playing with the doll, he will feel happy and happy, and his wife may also quarrel, of course he will choose the doll.
If the husband and wife get into such a dispute, she will help the wife to understand that the reason why the husband likes the doll so much, will not be angry at the sight of the doll, and the two sides will slowly discuss the problem of the house and the child.
Finally, Lin reminds his wives that people who usually collect dolls will have a smaller mental age, "because the process of collecting them is also a little degraded," and if they marry someone who likes dolls, they may have to be prepared mentally, and the other person may not think about the future.
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Consumers mainly buy blind boxes for what purpose?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Consumers mainly buy blind boxes for what purpose?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

The scarcity of limited edition plush toys, like Labubu, contributes to their appeal.

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KFC doesn't cook chicken well?
Blind box marketing upsurge
KFC ’ s DIMOO co-branded blind box set off a marketing feast. A “cute ” whirlwind caused by buying a package to send a blind box, involving scalpers, food forwarders and resellers in a carnival.
Limits are cruel, but this doesn ’ t stop players from chanting “Let ’ s go eat chicken ”.
KFC China recently launched a joint blind box with DIMOO.
This little boy with a cloud on his head, Dimo, is one of Bubble Mart ’ s top five most popular head IPs.
Simply purchase a designated package worth 99 yuan (RMB, the same below, about 15.6 US dollars) to get a blind box.
If you want to launch a collection of seven image dolls, you need to buy at least seven sets of "Bubble Matt Barrels", but only if you are lucky enough that seven even smoked can not be repeated at all.
The $99 designated package includes three Pepsi Snacks, a small fries, an old Beijing chicken roll, a spicy hamburger, five golden chicken nuggets and two Portuguese egg tarts.
"Ice & Snow", "Good Night Chips", "Sweet Corn", "Just Coke", "Burger Full", "Captain Flying", "Hidden Ace Fried Chicken" dolls, they beckon to you with cute image, not to mention this package is limited to a total of 263,880 copies in China, the probability of buying hidden money is 1 / 72.
Limited Sold Out Unreplenished
Securities Daily visited KFC stores and found that a store only allocated 36 sets, that is, 36 dolls, and only sold in stores in first- and second-tier cities.
A KFC sales staff in Haidian, Beijing, said that all the quota was sold out half an hour after the event was launched, and "there will be no more replenishment". The clerk of the Hangzhou Tianshui store also said, "Believe me, there will be no more before the New Year."
Although the package previously announced that 263,880 copies were sold nationwide, there are not a few netizens who "can't get" and "can't get".
Beijing Youth Daily received complaints from netizens that this is hunger marketing, and KFC's official micro-blog also appeared to question the complaints of employees selling blind boxes into cattle.
Netizens are dissatisfied that the official did not say clearly which stores have blind box information to let people run for nothing.
Some people say that it is not easy to order a meal in the small program, rushed to the store only to find that all the cattle were bought out, and they have to return their own meals in anger.
Chen Yu who snatched the doll is relatively lucky, he revealed to the AI Finance Bureau that he prepared a memorandum in advance and fixed the alarm clock before he placed the order.
In order to improve the success rate, he deliberately chose a remote KFC store to squat in advance.
On the day of the sale, he found that there were a lot of cattle at the scene, which basically ran to the bottom of their pockets. Chen also got his own DIMOO doll because the clerk intentionally skipped him to sell the baby.
$10,000 for 106 packages.
On the social platform, a blogger sunk out a "chicken bill", spent 10,000 yuan, and bought 106 sets of meals at a time.
Netizens are concerned about how he handles so much food, and he said that the family buckets will be used as employee benefits to employees of the company to eat.
What should I do if I can ’ t finish eating so many chickens? A service called “food substitute ” is launched.
"Professional food help you gather a complete set of bubble marts", "24 years without eating a full meal, guaranteed not to waste a bit", "blind box to you, heat to me" slogans make food become a stable business.
The service is divided into three situations: one is that the two parties each bear a certain set price, the proportion is determined by the two parties in consultation, and the other is that the buyer pays the full set price, takes away the doll, and gives all the meals to the substitute; and some buyers, because the activity has not yet covered their own city, simply spend money to find a substitute.
What do you want to smoke? Take the electronic scale.
How to smoke the blind box you want? Qianjiang Evening News said that someone listed a strategy on the small red book: smoking DIMOO can bring an electronic scale, Coke 78 grams, potato chips 95 grams, aircraft 93 grams, Hamburg 100 grams, corn 90 grams, sundae 92 grams, hidden funds 97 grams.
According to this standard, whichever baby you want can be drawn.
Some of the younger brothers who bought errands were also entrusted with the task of carrying an electronic scale to a weight-blind box.
In order to get a favorite style, and fans take the blind box to the subway station, ask the security staff to scan the X-ray to see the shape of the doll.
If you don ’ t like it, take the box back to the KFC store and ask the clerk to change it.
If you don't use high-tech methods, you can only return to the most "artisan" rules: shaking the box, looking at the hand, and weighing the center of gravity.
Due to the different centers of gravity and accessories of different dolls, there is a different sound when shaking.
According to these metaphysics, the master will distinguish the one he wants from the blind box.
If you buy it and sell it, you make a profit.
Spend so much money to buy the whole family barrel, in the end is not worth it? Chen Huo explained that a DIMOO blind box on the market sells at least 69 yuan, and the joint name sells at 89 yuan, and it is very cost-effective to buy a doll and eat a set of family barrels.
What's more, dolls put on idle fish sales, generally sold to more than 100 yuan, is basically "buy to earn".
In the field of casual fish platform query, there are a large number of series of blind boxes on the platform, a set of prices ranging from 600 yuan to 800 yuan, according to the heat, but also separate pricing, KFC joint name DIMOO doll regular price is also 70 yuan, scarce hidden money has been fried to 800 yuan a, compared with the market 69 yuan DIMOO doll price, soared nearly 12 times, It is also 8 times higher than the price of the whole family barrel.
But the senior doll player Xiao Cai told the New Beijing News shell financial, according to the second-hand blind box market quotation, the joint doll popular model is about 90 yuan, the general price is about 50 yuan.
However, because this wave of circulation is not low, after the heat, the joint name will be reduced to the level of the ordinary blind box.
Little Tsai says, "Senior baby-friends can see that this joint venture is mainly about commemorative significance and following the trend, and there are a lot of people who make fun of it."
Have a blind box for a day.
Zhang Wen is also a blind box suitor, for her, the blind box is the seasoning in her life, see the beautiful little doll, a day of bad mood will disappear.
She bought the Bubble Matte collection, bought glass shelving cabinets at home, and designed backgrounds and scenes for the dolls.
Mention Bubble Matt, Zhang Wen's mentality is particularly complicated, "on the one hand, I know that a lot of their marketing behavior is in the circle of fans' money; on the other hand, I think that these dolls are too cute, I still want to have".
Zhang Wen, while hating, appeared at the KFC store at 10: 00 on January 4 and took away three sets of meals.
Master traffic codes to attract young people
As the representative of Western-style fast food, KFC is the most important brand of Baisheng China.
This is not the first time that KFC has “worked ” in the Chinese market.
Since entering the Chinese market, KFC has continuously launched Chinese flavored foods, such as snail powder, skewers, buns, and congee, and mooncake green troughs and milk tea. At the end of 2021, KFC and Wenheyou jointly launched Lobster Burger and Lobster tenderloaf.
Without doing a good job of chicken, KFC has long begun "net red marketing".
As a joint blind box, KFC has mastered the current "traffic password".
AI Financial News Agency reported that before DIMOO, KFC also co-branded toy brands such as hellokitty and Pokémon, and launched a joint package with the popular mobile game “Original God ” in 2021, and then made a long queue in front of the store.
From two-dimensional games to tide play, KFC enjoys following in the footsteps of young people.
In addition, it also played the "crazy four literature" game.
Take the KFC Crazy Thursday promotion with the nonsense stories told by netizens.
As early as three years ago, Zhong Fanghua, vice president of the planning and sharing service department of Baisheng China, stressed that content marketing is more and more important than ten years ago, because of the change in the nature of consumers, the brand is facing after 90, 95, these consumers belong to different circles, and the content of interest has completed the transformation from passive acceptance to active search, mining and even co-creation.
KFC's many joint activities down, and many consumers are disappointed.
In the earlier KFC joint name "original god" activities, many famous fans questioned KFC false propaganda, cutting leeks, "the activity name lasted so many days, but half a day meal sold out", "we ran all the way to stay in the hotel, until the theme shop, the event was notified has been temporarily canceled, the official micro did not inform in advance."
This joint event with Bubble Mart, such as the "cattle rush", "sell blind box" of various doubts, but also caused many netizens to complain.
A brokerage analyst said: "Most of the established food and beverage brands, including KFC, have been hit by the middle-aged brands of the new consumer era, and although there is no new force to shake up the status of western fast food such as KFC and McDonald's, the latter is also actively exploring youth."
KFC Beijing Subway Station
The last one.
Huawei "encounter 2 winter" Ren Zhengfei letter to alma mater exposure: spring will soon come
The next one.
Hong Kong New Year ’ s Eve Race
Extended reading
Super-popular
More >

Social media platforms like TikTok have fueled the desire for limited edition toys by connecting collectors and showcasing their collections.

TikTok's algorithm favors Labubu's content due to its high engagement through likes, comments, and interactive elements.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

Labubu's virality on TikTok stems from its authentic and relatable content, as well as users' creative showcases.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

The target audience for Labubu includes young people born after 1995 who like handmade toys and trendy items, with Generation Z being the main consumer group.

Title:

Content: People 's Daily Online > > Economy and Technology
Imitation and wave elimination consumption to accelerate the transformation to personalized and diversified consumption -
Satisfying Segmentation Demand to Stimulate Consumption Potential (Consumption Window · Focus on New Trends in Consumption Upgrading ①)
Lin Liliao, Jiang Wenjing
January 19, 2022 05: 25 | Source: People's Daily - People's Daily
Small number
The children's consumer market is speeding up the segmentation, and the new consumption mode of sharing children's toy cars is popular in many cities.
The picture shows recently in Chongqing Rongchuangmao shopping center, consumers in the scanning code access to shared baby carriages.
People's Vision
The central economic work conference put forward the strategy of expanding domestic demand and enhancing the endogenous driving force for development.
Promoting consumption is an important part of expanding domestic demand, which is of great significance to accelerating the construction of a new development pattern.
Nowadays, with the steady increase of residents' income and the gradual change of consumption concept, people are more interested in personalized, diversified and characteristic products and services.
How to adapt to the trend of consumption upgrading and continue to increase high-quality supply is an important topic to promote consumption.
Recently, the reporter approached some enterprises and consumers, deeply observed the new characteristics and trends of the current consumer market, and further explored new methods and new paths to promote sustained consumption growth.
— — Editor
Core reading
At present, the consumer market is running steadily and rising, the trend of consumption upgrading is obvious, and consumers of different ages, different regions and different preferences are showing increasingly diversified and subdivided consumption demands.
It is necessary to more accurately meet the consumption needs of different consumer groups and promote the sustained recovery of consumption.
Consumption demand is more subdivided
Some consumer groups have a more obvious role in driving consumption.
"Small to melons, fruits and vegetables, big to household appliances, I basically buy online, a lot of shopping software I will use," said Yan Ling, a resident of Fengxin Street, Xiangqiao District, Chaozhou City, Guangdong Province, just retired. "Not only is the consumption mode changed, but more importantly, the consumption concept has changed."
Nowadays, many retirees pay more attention to the pursuit of quality of life.
"They are willing to contact new consumption channels and reduce the economic burden," said Cai Liuyang, a doctoral student in the Department of Psychology at Tsinghua University.
In addition to the retired elderly, there are new parents, small town youth, consumer groups are more subdivided.
With the transformation of imitation and draining consumption to personalized and diversified consumption, the role of these consumer groups in driving consumption is more obvious.
"I like to collect some anime characters by hand (collectible character model toys)," said Lin Yu, a 22-year-old resident of Nanshan District, Shenzhen City, Guangdong Province.
According to the data released by Tmall, hand-made, trendy shoes, e-sports, photography, etc., are the hot hobbies among young people after 95.
"After buying milk powder, diapers, also to pick a popular color of lipstick."
Fan Lanlan, a resident of Harbin City in Heilongjiang, took advantage of the e-commerce platform "New Year's Day" to buy a lot of things.
The "China Internet Infant Generation Research Report 2020" released by iResearch shows that after 90 and 95, they have become the mainstream users of mother and child platform, accounting for more than 65%.
In addition to the purchase of food and clothing, daily chemical supplies and other physical goods, novice parents for young children games, professional early education and other services consumption is also growing demand.
Luo Huaiyan of the Makan Group in Guihua Township, Jinsha County, Bijie City, Guizhou Province, is a typical small-town youth, she has to take 40 yuan a month to buy audio sharing platform Himalayan audiobooks, and the cumulative listening time has reached 3183 hours.
A media survey shows that young people in small towns are not only interested in cost-effective goods, but also willing to invest in self-improvement learning, of which 73% have participated in skills training courses, and 43% have actively purchased paid courses.
"Self-heating small hot pot, single electric rice cooker..." This is the shopping list of Zhang Xiaoyu, a 24-year-old resident of Qiongshan District in Haikou City, Hainan Province.
One-person food, single custom tour, half dishes and so on have become fashion, catering, small home appliances and many other industries are aiming at young single groups with huge potential, and constantly launching new products and services.
Market supply accelerates innovation
Small, customized goods and services prospects are promising
"Two days ago, I asked the old master to order a handmade tea, as a birthday gift to my mother." A new media operation company in Taiyuan City, Shanxi Province, Qi Qi love niche products, for her, an industrial assembly line production of popular tea can not express their special feelings for the mother, "or hand-customized products can achieve some of their own design ideas, but also more texture, charm."
At present, the trend of consumption upgrading in China is becoming more and more obvious.
In the past, with a single gender, age, income and other indicators of the consumer population classification method has been difficult to accurately reflect the needs of consumers, small-scale, customized consumption came into being, relevant enterprises should aim at changes in demand, and constantly improve supply capacity.
"In the general supermarket, there are several shelves of baby food, but there are often only one or two layers of old food, and there are very few types."
Soybean powder, aged milk powder... in my opinion are the same. "This year, 65 years old Shanghai Jing'an District resident Yang Cheng Zhi wants to buy himself some snacks, but can not find a suitable product in the supermarket.
Experts suggest that with the deepening of China's aging population, special food research and development should be carried out for the elderly groups, focusing on providing the nutrients needed by the elderly, such as dietary fiber, calcium, antioxidants and so on.
In addition, the variety should be as diverse as possible, the taste should also be more abundant, some snacks such as seaweed, nuts, preserves, dried meat, etc., can be specially developed for the elderly group.
"Next to the children's playground, the hotel has a hot spring, this parent-child hotel is very suitable for taking children to relax for two days."
But a room of 1,400 yuan a night, a bit expensive, the price doubled during the Spring Festival, even more can not afford to spend, "said Zhang Li, a resident of Beijing's Chaoyang District.
"There are hundreds of yuan of parent-child hotels, but most of them have no parent-child entertainment facilities, often just a small tent in the room." Zhang Li family has two children, travel and play basically to book a parent-child hotel, "although there are more parent-child hotels in the past two years, but there are still few high-quality parent-child hotels suitable for mass consumption."
In recent years, with the adjustment of fertility policy, the market potential of cost-effective parent-child hotels is huge.
Experts suggested that the design of parent-child hotels should fully consider the characteristics of children's activity and curiosity, pay attention to improving safety and security in hardware facilities, and pay attention to introducing more child-friendly entertainment activities in software services, so as to form a more perfect parent-child integrated service system.
Supply and demand should be more accurate.
Focus on consumer demand segmentation to carry out supply-side structural reform
The trend of consumption differentiation is obvious, but the business opportunities of market segmentation are not easy to grasp.
The mass production and standardized production of traditional manufacturing industries, and the popularization and flow services of traditional service industries are difficult to meet the increasingly personalized and diversified needs of consumers.
"At present, consumption upgrading is the mainstream, and consumption segmentation is the norm.
What needs the people have for products and services, the supply side must find a way to meet.
For enterprises, it is key to recognize the trend and seize the opportunity, "said Guan Qingyou, president of the Institute of Finance.
The user ’ s “image ” should be more accurate.
Consumption data doesn ’ t have the power to make, but it knows what to make.
Whether it is a global well-known brand, or the majority of small and medium-sized enterprises should have user thinking, Internet thinking, in order to produce products and services that meet the trend of consumption upgrading and consumption segmentation.
Zhao Ping, vice president of the China Council for the Promotion of International Trade Research Institute, suggested that enterprises should focus on the use of consumer big data to segment the market, starting from the dimensions of purchase frequency and consumption habits, more accurately describe the characteristics of consumer behavior, and more accurately outline the "portrait" of consumers, so as to better grasp the market demand.
Product features should be more adequate.
During the "Double 11" shopping festival in 2021, Midea's smart small appliances won the favor of young consumers in the whole network sales, of which the sales contributed after 00 reached 290 million yuan.
The person in charge of electrical appliances of the United States said: "Smart multi-head induction cooker, hand-washing intelligent wall breaking machine and so on are all products we developed after understanding the needs of young users."
Zhao Ping believes that enterprises should improve the satisfaction of consumer demand through precision research and development, lean production and precision marketing, not only to be good at using big data to analyze the market, but also to optimize the supply chain, improve the response speed, and seize market opportunities through timely research and development, production and marketing.
Service efficiency should be higher.
Taking the domestic service industry as an example, some consumers not only need regular door-to-door cleaning services, but also put forward higher requirements for the comfort of personal living space.
In order to meet the needs of this market segment, professional domestic service models such as finishing, nursing, and butler have emerged.
To better meet these subdivision needs, it is inseparable from the improvement of industry management and organizational efficiency.
Experts suggest that the service industry should achieve accurate docking of supply and demand through cloud computing and big data technologies, optimize internal management processes, and effectively improve business and management efficiency.
The new needs of consumers are new requirements for the industry.
At present, personalized and diversified consumption has become an important trend, and enterprises in relevant industries must sink their hearts, keenly and accurately grasp the characteristics of subdivided demand, carry out supply-side structural reform, promote their own development, and better meet the people's growing needs for a better life.
People 's Daily (January 19, 2022)
(Edited by: Yuan Bo, Niu Yong)
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What are the traits of collectible toy consumers?

What are the traits of collectible toy consumers?

The collectible plush toy market is expected to reach $382.8 million by 2031, growing at a 5.2% CAGR, with China's collection toy market growing 35% annually.

Title:

Content: Microwaveable Stuffed Animal Toys Market Size, Share and Growth Analysis for 2022-2031

Wilmington, United States, 2024-Mar-01 — /EPR Network/ — In an era marked by a growing consciousness towards sustainability and holistic well-being, the global market for microwaveable stuffed animal toys is witnessing a surge in demand. Valued at US$ 230.2 million in 2021, this market is projected to grow steadily, reaching a value of US$ 382.8 million by 2031, with a compound annual growth rate (CAGR) of 5.2%.

https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=84834

Key Players and Market Developments

Key players operating in the global microwaveable stuffed animal toys market are Aroma Home, Nelly Packs, Warm Buddy, Wild Baby, Thermal-Aid, Keeping Kalm, Intelex Group Holding Warmies, Sootheze Therapy Products, Cozy Time Ltd., and Sonoma Lavender Company.

Market Dynamics:

The paradigm shift towards eco-friendly and natural materials is a significant driver propelling the microwaveable stuffed animal toys market forward. In response to consumer preferences, companies are increasingly focusing on research and development to offer products that not only provide comfort but also align with sustainability goals. These toys, often filled with natural ingredients such as millet grains and dried lavender, emit soothing aromas, aiding in stress reduction and relaxation.

However, despite the growing demand, the market faces challenges such as the availability of substitutes like conventional heating pads and safety concerns associated with overheating. Instances of microwaveable toys catching fire underscore the importance of stringent safety measures and continuous innovation in product development.

Market Segmentation:

Microwaveable stuffed animal toys come in various shapes and sizes, with dogs and bears emerging as the most popular choices among consumers. These toys not only provide comfort but also serve as transitional objects, helping children manage emotions and cope with stress. Moreover, the inclusion of lavender essential oils in some products enhances their calming effects, making them particularly beneficial for anxiety relief.

In terms of filling material, the market is segmented into natural and synthetic options. While synthetic materials currently dominate the market, the demand for natural filling materials is on the rise, driven by increasing consumer awareness of sustainability issues.

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Regional Outlook:

Europe and North America emerge as key regions driving the growth of the microwaveable stuffed animal toys market. In Europe, countries like the U.K., Germany, and France exhibit high consumer spending on toys, bolstered by the presence of top manufacturers and robust awareness about the product. Similarly, North America, particularly the U.S., boasts a significant market size, with consumers showing a strong affinity towards microwaveable stuffed animal toys.

About Us Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.

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Title:

Content: Health · Life
The average annual growth rate of the market is more than 35%.
Collect toys fire up
Our reporter Wang Wenzheng
March 22, 2022 08: 34 Source: People 's Daily Overseas Edition
Blind box, hand work, assembled blocks, assembled models, dolls, plush toys... In recent years, toys based on the "popular IP + assembled blocks" model have been popular with consumers.
Various kinds of beautiful toys with blind box products are in the ascendant, "collection toys" this sub-category is becoming the new darling of the toy market.
Recently, Yi Guan Analysis released the "2021 China Collection Toys Industry Market Insights Analysis" (hereinafter referred to as the "Analysis") shows that with the rapid growth of Chinese residents' income, the collection toys market led by IP (intellectual property rights) and more focused on product design and platform channel operation has entered the outbreak stage.
In recent years, China's collection toy market has maintained an average annual growth rate of more than 35%.
It is estimated that by 2025, this market size will exceed 150 billion yuan.
Toys are not exclusive to children.
Adult consumers choose and buy toys, more concerned about its collection value and personality release; adults enjoy the fun of toys, they are interested in its decoration function and DIY (DIY) fun. "Beijing girl Liu Zhen said she is a blind box" heavy lover ", has been" into the pit "for more than 3 years, and even installed a high transparent cabinet at home for the collection.
In Shenzhen white-collar Zhou Zi Wen ’ s house, the assembled building blocks recreate scenes from popular movies and TV dramas. “This is the cafe in the TV series Friends, this is the Hogwarts Academy in the movie Harry Potter … ” Zhou Zi Wen loved the“ baby ” in his study display case.
"Gundam, Ultraman, Marvel Super Heroes and other genuine IP toys, I can 't afford to buy when I was a child, now I have my own income, of course, to pay for my dream."
"Analysis" believes that the trend following the consumer group with blind box consumption as the main feature has led to the collection of toys, and gradually upgraded to the IP master consumer group.
Data show that the core consumer group of collectible toys in China has exceeded 30 million people, mainly concentrated in first- and second-tier cities, and is expected to exceed 100 million people in 2025.
Among them, the ratio of male and female users is nearly 4: 6.
With the growth of age, the categories of consumer purchases of collectible toys are more diversified and consumption power is stronger.
At the same time, the current per capita annual consumption of domestic collection of toys is about 2200 yuan, hand-operated, blind box, assembled blocks and other types of products are most popular with consumers.
After the blind box, what will be the next "tuyere" for collectible toys?
It is predicted that with the trend of consumer groups to follow the consumption upgrade, the sales growth rate of blind box collection toys will slow down; at the same time, with the demand of male consumers as the main IP consumer group, this group will contribute the largest increase to the collection of toys market, the corresponding market size is expected to exceed 525 billion yuan.
High-end collectible toys such as mecha and dolls may become the next growth point in the market.
It is understood that the popular IP of film and television, games and animation in the United States and Japan is still in the dominant position in the domestic collection toy market.
In the future, can China IP become the protagonist on the stage of collectible toys?
"Analysis" believes that China's film, game, animation and other markets accounted for more than 15% of the world; in 2021, the global mobile game revenue ranking, Chinese products ranked in the top three.
In terms of IP preferences, consumers ’ enthusiasm for traditional Chinese cultural IP collection toys is continuing to rise.
As China's cultural industry moves toward all-round prosperity, the "national tide" is expected to emerge in the field of collectible toys.
(Editor: Sun Hongli, Yang Di)
Related News

Adults are driving the Squishmallows market, with 58% of parents buying them for themselves, contributing to sales growth during the pandemic.

Title:

Content: Simplemost

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Squishmallows are more popular than ever, thanks to adults

Posted at 5:30 AM, Jul 28, 2023
and last updated 2023-07-27 16:52:57-04

The products and services mentioned below were selected independent of sales and advertising. However, Simplemost may receive a small commission from the purchase of any products or services through an affiliate link to the retailer's website.

Do you have a collection of Squishmallows? I’m guilty — my set is small, but growing. I successfully denied myself the Funko Pop trend and I only buy a couple (OK, maybe four) Lego sets a year, but I just can’t resist these adorable plushes, especially when I’m traveling and see them at a gas station, or when I happen to be at Five Below and I have a sweet 17-year-old girl with me who really, really wants one.

I have also been known to fall under their spell at comic book conventions, and to grab the ones in blind bags or mystery boxes off grocery store shelves just because I can’t tell which character/food item/animal is in there. Don’t you want to know which one it is, too? Yes, I’ve fallen for the hype. But they’re so cute!

Check out the San Diego Comic-Con exclusives, which were being sold earlier this month and are seen here on Twitter:

It turns out, though, that I’m just one of thousands of fans — and I’m in the good company of many adults just like me.

MORE: ‘Barbie’ fans are driving up the price of an obscure Allan doll

The Squishmallows Craze, In a Nutshell

First designed by Sunny Cho from Kellytoy and released in 2017, the first Squishmallows were hard to get, but a larger company called Jazwares acquired the company in 2019 and was able to increase production. They blew up during the COVID-19 pandemic and became a viral TikTok sensation, with 73 million toys sold by March 2021 (the last number made public that year had Squashmallow sales at 100 million).

“Even though the craze was coming before the pandemic, it certainly hit a fever pitch in the past year, and this craving for comfort is a big part of it,” Kelly Deen, senior vice president of marketing at Jazwares, the parent company of Kellytoy, told The New York Times that year.

So what’s the appeal, exactly?

“There’s a real comfort in squishing them,” toy expert and consultant Chris Byrne said to The Washington Post, noting that parents told him that the toys calmed their children during an anxious, unprecedented time.

It doesn’t hurt that the toys are reasonably priced. They come in sizes that range from 2 inches to 24 inches, and you can get them for under $5 (the 3.5-inch) or $34.99 for the 24-inch ones (although some older Squishmallows are commanding premium prices on eBay and elsewhere).

Squishmallows has also teamed with franchises like “Star Wars,” Sonic the Hedgehog, Hello Kitty and Pokemon for limited edition toys, as seen below.

By Christmas 2022, Squishmallows had become the most popular toy in 41% of U.S. states, according to blogger and toy expert Hassan Alnassir at Premium Joy. It had also won The Toy Foundation’s Toy of the Year Award and its People’s Choice award, along with a number of other accolades.

“On top of the joy a toy can offer, Squishmallows is a powerful example of the emotional benefits children and adults can gain through play,” Pamela Mastrota, executive director of The Toy Foundation, explained about the win. “Whether you are 8 years old or 80 years old, everyone can benefit from a cuddly hug from a Squishmallow these days.”

But the biggest indicator that Squishmallows were becoming a force to be reckoned with was Jazwares’ acquisition by Berkshire Hathaway, Warren Buffett’s holding company. In 2022, it bought out Alleghany Corp, the insurance-based parent company of Jazwares.

Adults Are Driving the Squishmallows Market

Although you might think these friendly-looking plushes are perfect for the child in your life — and Forbes reports that Gen Z is driving a lot of the demand — adults also get addicted to Squishmallows.

It turns out I (and many other parents) are also part of a related trend — “kidulting.” A 2021 Toy Association survey of parents found that 58% of parents who’d bought toys had done so for themselves. Meanwhile, The NDP Group reports that people over the age of 12 buying toys helped toy sales grow 37% during the first two years of the pandemic.

“The idea of having something that was nurturing, cozy, cuddly, it was affordable and accessible. Instant gratification,” Jazwares president Laura Zebersky told CNBC. “We really touch on all walks and areas. So it’s been really interesting to see that it’s not just kids, it’s adults. Our demographic is very wide and broad and it’s very unusual in our business to have that.”

Even celebrities got in on the act, with Kim Kardashian and Lady Gaga posting images of the plushes (Lady Gaga even called them her “real friends.”) Some notable people were blasted for sharing their Squishmallows on social media, though, since doing so might artificially drive up demand a la the Beanie Baby bubble back in the ’90s.

Nick, a 27-year-old man from Bel-Air, Maryland, who owns 400 Squishmallows and says he’s probably spent $2,000 on them, calls his love of the toys an addiction.

“It’s similar to the feeling of winning at a slot machine,” he told The Post. “I try to ride that high because if the high goes away too quick … I’m at the store again two hours later looking for another one.”

In this Twitter thread, 24-year-old Athena Scalzi claims she moved half her collection into her local church because she was running out of room at her home. She knows all their names, too.

Of course, there are Squishmallows communities out there (check for your local Facebook group) with thousands of members, so if you’re one of the “kidults” who are ready to stimulate the economy Squishmallow-style, you may wish to join up. It doesn’t look like the hype around them is ending anytime soon — especially with those McDonald’s Happy Meals featuring 24 Squishmallows to collect on the horizon.

Ready to Get One of Your Own?

Whether you’re an adult or a child, you might appreiate the inexpensive cuddliness of a Squishmallow. Here are a few you might like.

One of the reasons Squishmallows are so appealing is that they don’t just come in animal form — they’re also foods. This one, a 14-inch Janna the Strawberry Jam plush, is $19.99 at Target.

Here’s another 14-inch, Dottie the Pink and Blue Tie-Dye Sea Slug, and she’s available at Amazon for 19.99.

Squishmallows is dropping a Harry Potter line! You can preorder now to get plushes like this 10-inch Hufflepuff Badger when it’s released on Oct. 15.

Of course, the small ones are great too, and you can fit more of them in your workbag. I’ve never done that, I swear. Here’s a Mystery Box of 5-inch Squishmallows from Walmart for $39.95. You don’t know what you’ll get, but that’s all part of the fun.

This story originally appeared on Simplemost. Check out Simplemost for additional stories.

The target audience for Labubu and similar plush toys is active on social media, particularly TikTok, and influencer marketing can increase brand credibility and drive downloads.

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Understand your target audience
Knowing the target users of your app is the foundation of any successful promotion.
It ’ s not enough to have a great app; more effort is needed. You need to communicate its value to the right people.
Start by creating a clear user role, along with a detailed description of the ideal user.
These roles should include demographic details such as age, gender, and location, as well as psychological information such as interests, goals, and pain points.
After defining your target audience, consider the channels they often use.
Are they active on social media? If so, which platforms? Do they read specific blogs, forums or online publications? Engagement from these channels should be prioritized in your promotions.
Also, analyze the language and images that resonate with your audience. Your app ’ s messaging should use their language to make connections and cultivate trust.
Investigate your competitors, learn their strategies, and look for gaps you can take advantage of.
What features do they not offer that your app can offer? How can your app stand out in a crowded market? Use these insights to refine your value proposition and ensure it ’ s fully aligned with your audience ’ s needs and desires.
Keep in mind that promoting your app is not a one-off event, but an ongoing process of evolving with your audience.
As you accumulate data on user behavior and preferences, you can tailor your promotional strategies accordingly.
This is where platforms like AppMaster show strength.
By enabling rapid development and deployment of application enhancements, AppMaster enables developers to respond quickly to user feedback, ensuring alignment with the changing trends and needs of their target audience.
Leverage App Store Optimization (ASO)
App Store Optimization (ASO) is the SEO of the app world; it ’ s an important strategy to increase the visibility of apps in the crowded App StoreGoogle Play market.
Similar to how keywords make websites more discoverable on search engines, ASO uses a variety of strategies to ensure your app appears in more searches, appears in popular charts, and gets more downloads.
In order to make effective use of ASO, it is important to understand its key components.
These include optimizing the app ’ s title, using keywords in descriptions, designing attractive icons, and generating positive reviews and ratings.
Optimize application titles and descriptions
The title of your app should not only be compelling, but also inject strategic keywords that potential users might be searching for.
However, keyword stacking does more harm than good – relevance and clarity remain crucial.
The description of your application is your opportunity to explain the functionality of your application clearly and convincingly.
Here, keywords should also integrate smoothly and naturally.
Design attractive icons and screenshots
Visual effects play a crucial role in ASO.
The icon of your app is usually the first thing that potential users notice.
Make sure it is visually appealing and reflects the purpose of your app. Screenshots and videos should show the most impressive aspects of the app and help tell the story of what users can expect.
These visuals help improve discoverability and can dramatically increase conversion rates.
Generate positive reviews and ratings
Reviews and ratings affect the ranking of applications and the trust of users.
Encouraging satisfied users to leave positive feedback is an ASO strategy that doesn ’ t just look good, it directly impacts the success of your application.
Proactively solicit feedback, ask users to rate your app after a satisfying experience, and address negative reviews in a timely manner to improve your rating over time.
Tracking the right indicators
Understanding the data is key to perfecting the ASO strategy.
Monitor how changes affect your app ’ s performance in the store. Tracking metrics like keyword rankings, conversion rates, and download speeds can give you actionable insights to further optimize your app ’ s ASO.
While a strong ASO requires constant effort and adjustment, it is also a powerful tool in the application marketing toolkit.
Platforms with no-code solutions like AppMaster can be invaluable, allowing application developers to focus more on marketing strategies, including ASOs, by simplifying other parts of the application development process.
As the market evolves, so should your ASO strategy.
Stay up to date with the latest trends and tools to keep your app in sight and in mind for your target users.
Engage in social media marketing
With the ubiquity of social media in consumers ’ daily lives, harnessing the potential of these platforms is key to app promotion.
A tactical approach to social media marketing not only increases the app ’ s visibility, but also helps build a community around it.
There are several aspects to consider when diving into social media marketing to ensure the success of your app.
First, determine which social media platforms your target audience visits most often.
Whether it ’ s Instagram, Twitter, Facebook, LinkedIn, or any other network, your presence needs to be aligned with where potential users spend their time.
Once the platform has been chosen, creating a consistent release schedule is critical to keeping audiences engaged without them feeling overwhelmed.
Content on social media is king, so focus on creating high-quality and diverse content.
This can include promotional videos, behind-the-scenes tidbits, user testimonials, feature highlights, and more.
Don ’ t forget to incorporate elements of storytelling and connect with the audience on an emotional level.
Visual content, such as infographics and short videos, typically has a higher level of engagement due to its ease of digestion and sharing.
Direct interaction with followers is another important strategy.
Timely responses to reviews and messages, interactive voting, and regular updates about new features or promotions can build rapport and a sense of community among users.
Holding giveaways or contests directly on social media platforms can also expand your reach and encourage participation.
Labels are essential for extending your visibility beyond your current followers.
Research popular hashtags within the app domain and include them in your posts.
This approach can significantly increase the chances that users interested in your application domain will discover your content.
In addition, the use of social media advertising can bring targeted visibility.
Platforms like Facebook and Instagram offer sophisticated targeting options that allow you to deliver information to specific, relevant audiences based on demographics, interests, behaviors, and more.
Finally, measure the impact of social media efforts by tracking metrics such as engagement rates, follower growth, social media site traffic, and app installs attributed to social media channels.
Analytics tools offered by social networks or third-party services can help you gain these insights.
Incorporating social media marketing into your app promotion strategy can pay off handsomely.
However, this is an evolving field that requires you to stay up to date with the latest trends and platform updates.
By interacting effectively and creatively with your audience on social media, you can take your app to new heights of recognition and success.
For those looking to take application development and promotion to the next level, platforms like AppMaster can create powerful applications with a no-code approach.
Integrating social media features with apps developed on AppMaster simplifies connecting with audiences on different platforms to boost your promotions without the need for a lot of technical back-end work.
Integrate into content marketing
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that drives profitable customer action.
This is one of the most effective ways to promote a program because it helps you build trust with potential users, introduce them to your application, and interact with them continuously.
One of the cornerstones of a good app content marketing strategy is blogging.
Well-maintained blogs not only improve your website ’ s search engine optimization and bring more organic traffic, but also help your audience understand the benefits and features of the app.
Topics range from industry insights and how-to guides for solving problems with applications, to success stories and updates about application functionality.
Maintaining a content calendar is essential to ensure that you publish content regularly and keep up with industry trends that resonate with your audience.
Video is another effective content marketing tool.
Research has shown that viewers are more likely to remember information received via video than text.
Creating high-quality video content that shows how your application works, its benefits, and real-life use cases can be more effective in engaging potential users than static images or text alone.
Infographics are another effective way to visually represent information about an application in a format that is easy to understand and easy to share.
They are useful for illustrating data points, user statistics, or how your application fits into a larger workflow or ecosystem.
User-generated content is a goldmine of content marketing.
Encouraging current users to share their experiences helps create a more authentic, trust-building narrative around your app.
Whether through comments, recommendations, or social media posts, user-generated content can be a compelling part of your promotional strategy.
In your content library, email marketing should not be underestimated.
A strategic email marketing campaign can make your app a top concern for those interested, perhaps by subscribing to a newsletter or downloading related resources.
A key component of all content marketing efforts is a strong call to action (CTA).
Whether you ’ re guiding customers to download apps, signing up for a free trial, signing up for a webinar, or just learning more, your content should always push readers to take the next step.
Finally, leveraging a platform like AppMaster simplifies the application development process and allows you to focus more on making compelling content, which may be the difference between a great app and a great app.
With its no-code solution, you can go from concept to launch apps more efficiently, ensuring that when you introduce your amazing app to your audience, it ’ s not just a concept, it ’ s a reality they can download and use.
Working with influential people
Influencer marketing has become one of the most effective ways to promote a variety of products and services, including mobile and web applications.
By working with influencers (individuals with a large following and credibility within a particular niche or industry), you can engage an active audience, build brand awareness and drive app installs.
When planning influencer collaborations, you should consider several steps to maximize the impact of promotions.
First, identify potential influencers that align with your app ’ s target audience and values.
Research their content, coverage, engagement rates, and audience demographics to make sure they fit.
Keep in mind that relevance often trumps influence, so smaller, niche influencers can sometimes achieve better results than influencers who have large followings but are less engaged.
Once you have identified the right influencer, submit a personalized proposal outlining the benefits of working with your app.
Highlight any unique features or selling points that are particularly appealing to the audience.
Explain clearly why your app is relevant to them and how it adds value.
Also, be prepared to negotiate mutually beneficial terms, such as the type of content they will create, release schedules, and compensation.
The types of content you might ask influencers to create could include sponsored posts and stories on social media platforms, video reviews, tutorials, and even live content that interacts directly with the app.
Creative freedom is often the key to authentic promotion, so while you should provide guidelines and the information you need, allow influencers to blend in their own style and tone in order to make a real connection with their audience.
Also, consider leveraging influencers for campaign promotions who can use your app in a relevant environment or for special occasions.
This will create a sensation for your application and provide a real environment for its use.
Influencers can also participate in the beta testing phase, providing valuable feedback and generating expectations before the official release.
When working with influencers, a certain level of supervision must be maintained to ensure that promotions are conducted effectively and in compliance with any relevant advertising regulations.
This includes requiring explicit disclosure of sponsorship information in all posts and adherence to platform-specific promotional content guidelines.
Finally, measure the success of influencer collaboration by tracking metrics like app installs, engagement rates, and return on investment (ROI).
This data will help you refine your future strategy and determine which influencer partnerships are best for your app promotion.
A no-code platform space like AppMaster, where working with technology influencers can demonstrate how easy it is to build applications using such platforms, effectively showcases its capabilities and benefits to potential adopters considering creating their own applications without extensive technical knowledge.
If executed properly, impactful marketing can be a powerful driver of your app ’ s growth.
It involves leveraging trust, expanding influence, and connecting with users in a personalized and trusted way.
Take advantage of paid advertising
Getting into paid advertising can be an important milestone in your app marketing journey.
While organic strategies are critical, paid advertising offers a direct and often faster way to increase visibility and drive downloads.
Let ’ s dive into the key methods of paid advertising and how to maximize the return on investment in advertising campaigns.
Set clear goals and budget
The success of paid advertising is rooted in clear goals.
Are you aiming to increase downloads, encourage in-app purchases, or increase brand awareness?
Each goal requires a different approach to advertising targeting, creative design, and budget allocation.
Once goals have been set, setting a budget becomes critical.
Consider cost per installation (CPI) or cost per operation (CPA) benchmarks within the application category and platform, and allocate funds wisely.
Choosing the right platform
Knowing where your target audience ’ s time is spent is key to choosing the right paid advertising platform.
Popular options include:
• Search Ads: Platforms like Google Ads and Apple Search Ads allow you to place your app at the top of the app store search results, attracting the attention of users who are actively looking for an app.
• Social Media Advertising: Ads on social media platforms (Facebook, Instagram, Twitter, LinkedIn) can be highly targeted based on demographics, interests, and behaviors.
Display and video ads: These ads can appear on websites and service networks (such as Google Display Network or YouTube), offering a wide range of reach and formats to engage audiences.
Create compelling advertising ideas
Your advertising ideas are at the heart of your activity.
Effective advertising not only attracts attention, but also meets the platform ’ s guidelines and user expectations.
Whether it ’ s an image, a carousel, or a video, your idea should quickly convey the app ’ s unique value proposition and include a clear call to action (CTA).
A / B testing different versions helps determine which visuals and messages resonate most with the audience.
Positioning and personalization
To ensure that your ad spend generates the highest possible return, strong targeting is non-negotiable.
Use data and analytics to define ideal user profiles and target these segments with personalized messaging.
Geolocation, interest-based targeting, and redirection campaigns can attract users who have previously interacted with your app or website, resulting in higher conversion rates.
Measure and optimize marketing activities
Without measurement, you are sailing blindly.
Use analytics tools to track the effectiveness of your ads in real time.
Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, CPI, and post-installation user engagement provide insight into the effectiveness of marketing campaigns.
Optimizing marketing campaigns based on this data — whether it ’ s adjusting ad copy, adjusting bids, or shifting focus to better performing platforms — is critical to sustained success.
Platforms such as AppMaster can play an important role in helping with the complex tasks of activity tracking and optimization. With features integrated with analytics tools, AppMaster simplifies the process for application developers and provides valuable data for strategic decisions.
Maintaining compliance and privacy standards
In an era of heightened privacy awareness, compliance with laws and regulations and platform policies is mandatory.
GDPR, CCPA and other privacy laws affect how you collect and use data for advertising purposes.
Ensure your marketing campaigns meet these criteria to maintain user trust and avoid penalties.
Explore redirection and remarketing
The redirection is to get the user back.
It involves showing ads to individuals who have previously downloaded your app or visited your landing page but have not yet made a purchase or have become inactive.
Remarketing emails can also reengage past users with personalized content and offers.
Paid advertising for app promotion requires a strategic approach, continuous optimization, and an understanding of the platforms and tools available to you.
If executed correctly, it can take your application to new heights, making it an important fixture in user devices and their daily lives.
Implementation of the referral plan
Referral programs are an effective tool for application promotion that capitalizes on the natural tendency of users to share valuable things with their peers.
The core idea behind the referral program is simple: incentivize existing users to bring in new users by offering them some rewards (such as in-app currency, premium features, and even real-world rewards).
To effectively implement a recommendation plan for your app, consider the following steps:
Define clearly defined goals: Start by setting clear goals for what you want the referral program to achieve.
Whether it ’ s increasing your user base, increasing engagement, or driving in-app purchases, setting specific goals will help you measure the success of your plan.
Choose attractive incentives: The rewards for recommending new users should be attractive enough to motivate current users to take action.
Balancing the value of rewards and your costs - it should be sustainable for your business model.
• Make recommendations simple: The recommendation process should be as simple as possible.
If users can recommend others with just a few clicks, they are more likely to recommend others.
Integrate social media sharing options and other tools to facilitate rapid sharing directly from the app.
Promote your referral program: Use your existing channels (such as social media, email newsletters, and in-app notifications) to inform users about the referral program.
Visible and well-communicated plans are more likely to be used.
• Track your results: Implement tracking mechanisms to monitor referrals, registrations, and reward exchanges.
This data is critical to understanding the effectiveness of the program and making adjustments as needed.
• Get feedback and optimizations: Collect user feedback on the referral program on a regular basis and be prepared to make changes.
This could mean tweaking rewards, perfecting the sharing process, or addressing any bugs that hinder engagement.
Ensure compliance: Ensure that your referral program complies with all applicable laws and guidelines regarding advertising, privacy and anti-spam regulations.
Keep in mind that, if done right, referral programs can harness the power of word-of-mouth marketing.
This form of promotion is very effective because it stems from trust between friends or colleagues.
For example, platforms with no-code functionality like AppMaster are valuable for effectively integrating such recommendation systems into your applications without the need for extensive coding knowledge.
This allows you to focus on the creative and strategic aspects of your plan, rather than getting stuck in a technical implementation dilemma.
Track and analyze performance indicators
In order to determine whether a promotion is successful, it is critical to use specific metrics to measure the performance of your app.
These metrics will give you insight into user behavior, activity effectiveness, and areas for improvement.
Without tracking these, you won ’ t be able to optimize your promotional strategy or accurately measure your app ’ s growth.
Basic application performance indicators
Here are some basic indicators you should pay attention to:
App downloads: The total number of downloads is a basic indicator of app coverage, but it is necessary to dig deeper.
Look at downloads over a period of time to spot trends and measure the impact of specific marketing campaigns.
User engagement: Measure how active users are on your app.
Indicators such as daily active users (DAU) and monthly active users (MAU), session duration and frequency of use provide a comprehensive picture.
Retention rate: Indicates the percentage of users who return to the application after the first visit.
High retention often means a valuable and sticky application experience.
• Conversion rate: The number of users completing the required actions, such as purchasing or signing up for a subscription.
This metric helps assess the effectiveness of the user experience and channels within the app.
Cost per acquisition (CPA): The cost of acquiring new users.
Tracking the cost per conversion across different channels is key to determining which promotional methods are cost-effective.
Average revenue per user (ARPU): ARPU is essential for calculating the lifetime value of your users and guiding your monetization strategy.
Use of analytical tools
There are a range of analytical tools available to help effectively track these indicators.
Platforms like Google Analytics for mobile, Firebase, Mixpanel and more can integrate seamlessly with your app to provide real-time data and insights.
For users of no-code platforms like AppMaster, you can leverage built-in analytics to instantly track user interactions and performance metrics, simplifying the process for non-technical users.
Interpretation of data
Collecting data is only half the success.
The real challenge is explaining what the data means for your application.
Will users be lost at some point? Is there a spike in downloads after the recent marketing campaign?
By analyzing patterns in your data, you can begin to understand which strategies resonate with your audience and which areas need to be improved.
Testing & Optimization
Data-driven decision making leads to testing and optimization.
For example, A / B testing of different application functions, marketing messages, or user processes can lead to significant improvements.
Depending on your analysis, it may be necessary to allocate more budget to the channel with the lowest cost per conversion or increase efforts to increase retention rates.
Reports and actionable insights
Create regular reports to communicate the performance of the application campaign to stakeholders.
These reports should not only provide data, but also actionable insights.
Keep in mind that the goal is continuous improvement and every data point may provide an opportunity for optimization.
Strict tracking and analysis of performance indicators is an integral part of the application promotion iteration process.
It enables you to make informed decisions and helps turn promotions into continuous improvement and growth cycles.
When you leverage these insights, your app not only has a better chance of reaching your target audience, but it can also provide the value of engaging them in the long term.
Establishment of press kits and media access
Developing effective news packages and building relationships with media organizations can transform your app promotion efforts.
A press kit, often referred to as a media kit, gives journalists and bloggers everything they need to know about your app.
Its main purpose is to make writing your application as simple and attractive as possible.
Here's how to make a compelling press kit:
• App Logo and Brand Material: Provides high-resolution images of the app logo and any brand assets that represent the app ’ s visual identity.
• Application Description: Prepare a short and engaging application description, as well as a longer, more detailed version outlining the main features and benefits.
Screenshots and videos: Includes vivid screenshots of the app ’ s runtime, as well as professional and engaging promotional videos that showcase the app ’ s user experience.
Founder ’ s stories and team profiles: Share the stories behind your journey and the app.
Highlight the expertise and enthusiasm of team members as it adds personal style and reliability.
• Contact information: Ensure clear, direct contact information for media inquiries.
You want journalists to be able to easily reach out to you when they decide to cover your story.
• Press releases and news: includes any press releases you have issued in the past, as well as news articles or other media appearances to build credibility.
• User testimonials and reviews: Positive feedback can support the quality and acceptance of your application.
If possible, also include prestigious honors or awards.
Once you have the news materials ready, you can contact the media.
While larger media may seem attractive, don ’ t overlook smaller blogs and niche publications – they usually have dedicated followers that can get direct access to your target market.
Personalize your campaign and clearly explain why your app is relevant to your audience.
Make sure your communication is concise, informative, and includes call-to-action phrases, such as inviting them to review your app or conduct interviews.
Examples of such exposure through media campaigns can be seen on platforms such as AppMaster.
When the unique no-code platform enters the technology realm, gaining attention through technology news sites, application development blogs, and industry-specific forums can significantly increase visibility and user interest.
Additionally, having a story that resonates with an audience (perhaps detailing how AppMaster supports entrepreneurs with little coding experience) positions your app as a solution to a common problem, and that ’ s the type of story the media might be eager to cover.
Keep in mind that the process of building media relationships is ongoing.
Even if you don ’ t get coverage immediately, keeping communication channels open for future updates or releases can ensure valuable opportunities.
With persistent and well-crafted press kits, the media can be a powerful ally in your app promotion strategy.
Explore cross-promotion opportunities
Cross-promotion is a collaborative strategy in which two or more companies promote each other ’ s products to their respective audiences.
This strategy leverages the collaborative spirit of different brands or developers to expand coverage and user acquisition by pooling resources.
By unleashing the potential of a shared audience, apps can achieve higher visibility and user growth without the high price tag of independent marketing campaigns.
Let ’ s dive deeper into how app developers and marketers can effectively take advantage of cross-promotion opportunities:
Find the right partner
Finding the right partner is the first and most critical step in a successful cross-promotion campaign.
Look for apps with similar target populations but not direct competitors.
For example, a fitness tracking app might work with a health food delivery service.
Both are aimed at health-conscious individuals, but they offer complementary services rather than competing products.
Implementation of cross-promotion techniques
There are several ways to implement cross-promotion:
• In-app advertising: Exchange ad locations within each other ’ s apps.
This can include banner ads, interstitial ads, or native promotions.
• Social media yelling: Use social media channels to share and promote each other ’ s content.
This can often reach a wide audience quickly and effectively.
Email Marketing Exchange: Introduce each other ’ s applications in a newsletter.
Mention or recommendation can go a long way, especially from a trusted source.
• Bundles: Create bundles that provide users with the benefits of using both services.
This may be advantageous during launches, special promotions or seasonal events.
Develop a reciprocal promotion plan
Make sure your cross-promotion is mutually beneficial and beneficial to all parties involved.
Develop a balanced proposal that defines deliverables, timelines and expected outcomes.
Communicate openly with your partners to coordinate your marketing efforts and maximize the impact of cross-promotion.
Coordinate releases and updates
You can combine new feature releases or app updates with cross-promotion efforts.
Synchronize announcements or important updates to make a bigger splash and attract common attention to both products.
Measuring success
As with any marketing effort, tracking the performance of cross-promotions is critical.
Use analytics tools to monitor app installation, user engagement, and conversion rates.
Adjusting strategies based on these insights can improve future activity outcomes.
For example, platforms like AppMaster can quickly develop and implement new features that keep your application evolving and attractive for continuous cross-promotion.
AppMasterno-code features can also make the adaptation of collaborative enterprises more efficient and effective, complementing cross-promotion strategies with rapid updates or customizations required for collaborative activities.
Cross-promotion opportunities offer endless possibilities for application growth.
Through strategic partnerships and collaborative marketing efforts, applications can leverage new user bases, foster community building, and increase their market share through cost-effective approaches.
Embrace this collaborative trend and take your app to new heights in terms of user acquisition and brand awareness.
Regular updates and continuous improvement
For app developers and entrepreneurs, the launch of an app is just the beginning of a journey that requires constant attention and refinement to meet changing technology needs and user expectations.
The commitment to regular updates and the philosophy of continuous improvement are at the heart of the longevity and success of the app.
This approach not only keeps your application relevant and competitive, but also serves as an effective promotional tool.
Regular updates to your application can include various enhancements, from minor bug fixes and performance improvements to adding new features or content.
Updating your app shows users that you are actively engaged in its development and committed to providing them with the best experience.
In addition, it gives you a great opportunity to re-engage with active users and alert previous users about your app, which can lead to repeated visits and reinstalls.
Implement user feedback
A valuable aspect of regular updates is the inclusion of user feedback.
Users are happy when their input is recognized and action taken, and making changes based on their suggestions can significantly improve user satisfaction.
By nurturing a community around your app and interacting with users on a regular basis, you can create a loyal user base that makes them feel valued and listened to.
This loyalty is often shared through positive reviews and word-of-mouth recommendations that enhance your promotions.
Utilization function announcement
New feature releases are a great way to popularize programs.
You can generate buzz around your app by announcing upcoming features ahead of time and using these updates as a core part of your marketing campaign.
This can not only rekindle the interest of existing users, but also attract new users who are attracted to the new features of the application.
Improve application performance and security
In the digital realm, security issues and high performance requirements are critical.
Regular updates allow developers to patch any security holes, ensuring the security of user data.
In addition, optimizing performance can prevent your applications from becoming obsolete due to slow running or incompatibility with new devices or operating systems.
Users quickly abandon applications that fail to maintain certain performance standards or are vulnerable to security vulnerabilities, and regular updates help mitigate these risks.
Maintain compatibility
The mobile technology environment is one of the rapidly evolving environments, with new devices and operating systems being introduced frequently.
Ensuring that your applications are compatible with the latest technologies is critical to retaining and expanding your user base.
This compatibility is also important for your promotional efforts as it opens up new markets and potential audiences using the latest gadgets.
Enhanced discoverability
Platforms such as Google Play and App Store often showcase recently updated apps.
By regularly updating your app, you can increase your chances of being recommended, resulting in a surge in visibility and downloads.
Frequent updates can also improve your app ’ s search ranking in the app store (called ASO).
In addition, platforms like AppMaster enable rapid generation and deployment of applications, providing an ideal foundation for iterative development and continuous delivery.
Frequent updates supported by such platforms confirm to your user base that your application is dynamic and in line with the latest technology trends.
Utilization analysis
For continuous improvement to be effective, it is essential to use an iterative approach guided by user data and analytics.
Regularly checking how users interact with your application helps determine which areas need enhancements or which features are most popular.
Analytics can guide decisions for future updates, ensure that development efforts are user-centric, and effectively increase engagement and retention.
Conclusion
The spirit of regular updates and continuous improvement isn ’ t just about fixing bugs or patching bugs; they grow with your users, adapt to new technologies, and constantly seek to enhance the user experience.
This commitment to development is an invaluable promotional tool that demonstrates reliability, dedication to quality and responsiveness to user needs.
This strategy allows users to return more visits and helps to promote your app to potential new users.
In an environment where the application market is highly competitive, developers cannot stand still.
Utilizing regular updates for app promotion embodies a proactive stance to ensure your app ’ s continued success and prominence in the digital space.
Why is knowing your target audience important for app promotion?
Knowing your target audience is critical to app promotion as it allows you to tailor your marketing efforts to the specific preferences, needs, and behaviors of potential users.
It helps to create more effective and targeted advertising campaigns.
How to use social media effectively?
Social media can be used for app promotion, expanding impact through regular updates to engage with audiences, share engaging content, run ads, leverage hashtags, and work with social media influencers.
What are the benefits of working with influencers on app promotion?
Working with influencers can reach a larger and more engaged audience, increase brand credibility and drive downloads, as influencers can influence the views of followers and encourage them to try your app.
Why is the Referral Program effective?
The referral program incentivizes existing users to recommend the app to their contacts in exchange for a reward.
This can lead to organic growth, as people tend to trust the recommendations of friends and family.
How can press kits and media campaigns benefit application promotion?
Well-designed news kits and media campaigns can attract the attention of journalists and bloggers, resulting in media comments and features about the app, which significantly increases the app ’ s visibility and credibility.
How do regular updates and continuous improvements affect app promotion?
Regular updates demonstrate a commitment to quality and user satisfaction, which can improve app ratings and encourage user retention.
Constantly improving your app based on user feedback can also keep your user base engaged.
What is App Store Optimization (ASO) and how does it help with app promotion?
ASO is the process of optimizing a mobile app to rank it higher in the search results of the app store.
Properly implementing ASO can improve visibility, making your app more discoverable by potential users, resulting in more downloads.
What kind of content is effective for promoting through content marketing?
Effective content for app promotion includes blog posts, how-to guides, user testimonials, infographics, and videos that provide value to the audience and highlight the benefits and features of the app.
What types of paid ads can be used for app promotion?
Paid advertising options for app promotion include search ads in app stores, display ads on social media platforms, video ads on streaming services, and PPC campaigns on search engines.
What metrics should I track to analyze my app ’ s effectiveness?
Important metrics to track include app downloads, user engagement, retention, conversion rates, cost per acquisition, and revenue.
Monitoring these can help you understand the effectiveness of your promotional strategies.
What are cross-promotion opportunities and how do they help with app promotion?
Cross-promotion involves working with other app developers or brands to promote each other ’ s apps.
This can help reach new audiences and share user bases for mutual benefit.
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