The Labubu phenomenon has gained significant worldwide popularity, especially on TikTok.

Labubu plush toys are popular globally due to their cute shape and classic smile.

The limited release of Labubu has made it a highly sought-after collectible item.

Pop Mart uses blind boxes to manage Labubu supply and demand, creating excitement and surprise among consumers.

The company has released limited edition Labubu products, including the Constellation Series, which features cute shapes and has hit top five sales.

Social media has promoted Labubu, with Pop Mart announcing product availability and creating buzz around new releases.

TikTok has driven Labubu's popularity through influencer marketing, social media challenges, and user-generated content.

Labubu's popularity has significantly increased Pop Mart's revenue and its founder's wealth.

The company's mission has been achieved through the Labubu phenomenon, creating a sense of community and exclusivity among fans.

TikTok's influence may have contributed to Labubu figurines' significant popularity and potential sell-outs.

TikTok Shop allows brands to sell products, including collectible toys like Labubu, directly to users.

Influencer marketing can drive sales for viral toys like Labubu figurines.

Bubble Mart earnings rose 40% year-over-year, with mainland earnings up 20-25% and overseas earnings up 245-250%.

The company has seen 15-25% growth across various channels, including retail, robot stores, e-commerce, and wholesale.

Pop Mart's revenue growth is expected to increase by 15%.

The cute shape and funny body language of characters like Lina Belle have contributed to their popularity among young people.

Fans' creations have fueled sales and online discussions.

Social media platforms like TikTok promote toys and create viral sensations through influencer and celebrity endorsements.

The Labubu phenomenon has gained significant worldwide popularity, especially on TikTok.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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Back to the top.

Labubu plush toys are popular globally due to their cute shape and classic smile.

The limited release of Labubu has made it a highly sought-after collectible item.

Pop Mart uses blind boxes to manage Labubu supply and demand, creating excitement and surprise among consumers.

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

The company has released limited edition Labubu products, including the Constellation Series, which features cute shapes and has hit top five sales.

Social media has promoted Labubu, with Pop Mart announcing product availability and creating buzz around new releases.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

TikTok has driven Labubu's popularity through influencer marketing, social media challenges, and user-generated content.

Title:

Content: TikTok appears as a “counter-influence ” influencer to counter the trend of rampant marketing, endorsements and shopping promotion in the community
Photo Credit: Shutterstock
What we want you to know is
The key to the counter-influence is to reverse the various endorsements, marketing and group purchases that have been rampant in the community, so that users in the community do not have the desire to unnecessary waste and excessive consumption because they see the content of the relevant endorsements.
As a result, these reactionary videos that you see on YouTube or Tiktok often lead people to cheaper alternatives or discourage people from buying a particular type of product.
Written by Taylor Mei
With the rise of influencer culture in recent years, more and more products such as clothing, beauty and personal electronics are sold through these influential people in the community or online marketing.
However, in addition to those influencers who strongly promote to consumers or emphasize what is better to buy, there is now another category of influencers who do not take a positive route to promote purchases, but focus on the theme of "what you should not buy".
This kind of behavior is also known as “de-influencing. ”
Community Propaganda Stimulates Shopping
According to The Wall Street Journal, TikTok has become the most influential online sales platform in recent years, with popular items such as hip lift socks, lip fat and green juice powder.
Major brands are also investing a lot of money in social platforms, because companies know that any video that is popular on social platforms can make any product in the video sell out.
Meanwhile, the popular hashtag “# TikTokMadeMeBuyIt ” on TikTok has attracted 40 billion views.
“TikTok is like a vehicle that sends all consumers to the checkout area, ” says Krishna Subramanian, co-founder of Captiv8, an online marketing platform.
However, even with TikTok ’ s strong ability to stimulate consumption, factory-sponsored videos and product trial videos have filled the TikTok space in recent years, making it difficult for consumers to determine which items are worth paying for.
“Every time it says, ‘ You have to buy this! ’ or ‘ You ’ re going to love this, ’ ” said Karen Wu, a 25-year-old beauty blogger.
In the plethora of product recommendation videos, TikTok users have become difficult to judge the quality of products, and anti-impact videos have become popular.
Reverse operation against overconsumption
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Labubu's popularity has significantly increased Pop Mart's revenue and its founder's wealth.

Title:

Content: Financials
2024-04-22 17: 32: 25
Corporate Receipts ｜ Bubble Mart Earnings Up More Than 40% in First Quarter
Share:
Bubble Mart (9992) Announces 40% Year-over-Year Earnings Growth of 45%, with Mainland Earnings up 20% 25% and Hong Kong, Macau, Taiwan and Overseas Earnings up 245% 250%
In the Mainland, retail stores increased by 20% 25% in the first quarter; robot stores increased by 15% 20%; Bubble Mart Pumping Machines increased by 0% 5%; e-commerce platforms and other online platforms increased by 20% 25%, including Tianyin Flagship Store by 95% 100%, Tmall Flagship Store by 0% 5%; Wholesale and other channels by 50% 55%
Bubble Mart closed today at $33.45, up $1.95 or 6.2%
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The company's mission has been achieved through the Labubu phenomenon, creating a sense of community and exclusivity among fans.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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How do teenagers gain identity and intimacy?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

TikTok's influence may have contributed to Labubu figurines' significant popularity and potential sell-outs.

Which products are increasingly viewed as treasures by collectors?

TikTok Shop allows brands to sell products, including collectible toys like Labubu, directly to users.

Title:

Content: Shopping on Social: Insights from Dee Agarwal on e-Comm in Social Media

Dee Agarwal explores the booming trend of social commerce, its benefits for businesses, and key strategies like authenticity and community building, emphasizing it as a transformative force for growth and engagement.

The days of solely browsing aisles or mindlessly scrolling product pages are fading. Today's consumers crave an immersive, engaging shopping experience, and social media is spearheading this revolution. What were once platforms for connecting with friends are rapidly transforming into powerful e-commerce hubs, blurring the lines between entertainment and shopping sprees.

Dee Agarwal, an experienced C-suite executive, delves into the thriving world of social commerce, exploring its key trends, benefits, and practical tips for businesses looking to tap into this burgeoning market.

Why Social Shopping is Booming

Dee Agarwal notes that several factors are driving the surge in social commerce:

  • Discovery & Inspiration: Platforms like Instagram and TikTok act as treasure troves for discovering new products. Influencers, user-generated content (UGC), and targeted ads showcase products in an authentic, relatable way, igniting instant desire.
  • Seamless Experience: “Gone are the days of navigating clunky websites,” says Dee Agarwal. “Social shopping offers a frictionless buying journey, allowing users to purchase directly within the app without leaving their familiar social space.”
  • Community & Trust: Social media fosters a sense of community and trust. Recommendations from friends and influencers hold more weight than traditional advertising, influencing purchase decisions.
  • Mobile-First: Dee Agarwal notes that “with over 90% of social media accessed via mobile, social commerce aligns perfectly with modern, on-the-go lifestyles.”

Examples of Social Commerce in Action

The growth of commerce on social media isn’t relegated to one platform. A variety of social media channels, both new and legacy, are getting in the game with features that drive sales -- creating new opportunities for entrepreneurs and marketers. Dee Agarwal explores how different platforms are making their mark:

  • Instagram: Shoppable posts, Instagram Stories with product links, and influencer marketing reign supreme. Fashion and beauty brands like Fenty Beauty leverage these features to showcase products and drive sales.
  • TikTok: The platform now offers TikTok Shop, a new feature allowing brands to set up dedicated storefronts within the app. This provides a seamless shopping experience for users, who can discover products directly within the video feed and purchase them with just a few clicks. “Short-form, engaging videos with in-app purchase options are exploding,” says Dee Agarwal. “Brands like Gymshark partner with micro-influencers to create dynamic product demonstrations, leading to viral trends and instant purchases.
  • Facebook & Pinterest: Both platforms offer robust shop features with product catalogs and targeted advertising, which is ideal for established brands with diverse product lines.
  • Live Streaming: Platforms like YouTube and Twitch are embracing live shopping events, where influencers showcase products in real time and viewers can purchase directly during the stream.

Benefits for Businesses

Social media allows businesses to bring their products directly to customers in a new way that meets them where they already are. Dee Agarwal shares why companies should embrace social commerce:

  • Reach New Audiences: Dee Agarwal notes that “with billions of active users across diverse demographics, social media opens doors to untapped markets.”
  • Boost Brand Awareness: Engaging content builds brand recognition and loyalty, increasing organic reach and sales.
  • Enhanced Customer Engagement: Direct interaction with customers fosters trust and allows for real-time feedback, improving brand perception.
  • Targeted Advertising: “Leverage platform algorithms to reach highly specific audiences with personalized ads, maximizing marketing ROI,” says Dee Agarwal.
  • Data-Driven Decisions: Social media analytics provide valuable insights into customer preferences and behavior, informing product development and sales and marketing strategies.

Tips for Success in Social Commerce

While social media offers immense sales opportunities for savvy businesses, Dee Agarwal recommends keeping the following tips in mind when developing social media e-commerce strategies: :

  • Authenticity is Key: Focus on creating genuine content that resonates with your target audience,” says Dee Agarwal. “User-generated content and influencer partnerships can be powerful tools.”
  • Embrace Visual Storytelling: High-quality images, videos, and captivating narratives grab attention and drive engagement.
  • Utilize Shoppable Features: Integrate shoppable features offered by various platforms to make the buying process smooth and seamless.
  • Prioritize Mobile Optimization: Ensure your content and shopping experience are optimized for mobile devices, where most social media activity occurs.
  • Community Building: Foster a sense of community through interactive content, contests, and live sessions to build lasting relationships with customers and showcase product offerings.
  • Experiment & Analyze: Dee Agarwal says, “Stay up-to-date with trends, experiment with different formats, and track your results to continuously refine your social commerce strategy.”

Social commerce is no longer a trend; it's a growing force reshaping the e-commerce landscape. By understanding its potential, adapting your strategy, and embracing the unique features of each platform, businesses can unlock massive opportunities to reach new audiences, build brand loyalty, and drive significant revenue growth.

Contact Info:
Name: Andrew Mitchell
Email: Send Email
Organization: Cambridge Global
Phone: 404-955-7133
Website: https://deeagarwal.com/

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Influencer marketing can drive sales for viral toys like Labubu figurines.

Title:

Content: Year-end toy salesman in the United States is a net celebrity.
American toy manufacturers used to promote year-end sales, mostly TV commercials and popular programs as the main channels of publicity, but the epidemic caused children to be online for longer, this year's Christmas season toys can sell long red, depending on whether the manufacturers invite well-known Internet celebrities to endorse.
In 1952, Hasbro launched a new toy, Mr. Potato Head, which targeted children directly in television commercials.
Tickle Me Elmo, a Sesame Street doll made by toy maker Tyco Toys, became a Christmas bestseller in 1996 thanks to a marketing plan played by talk show host Rosie O ’ Donnell, who thought the O ’ Donnell talk show was the best way to reach young mothers.
Today, influencers active on social media such as TIkTok and YouTube, and videos they upload to these platforms, have become popular ways for toy makers to promote toys to children.
In 2020, due to the epidemic, the time spent by American children watching TIkTok and YouTube videos has soared, and toy manufacturers have also seen the charm of online celebrities, and their products have produced amazing sales results through their blessing, and the marketing budget originally invested in TV has suddenly turned to the Internet.
Bill Uzell, president and CEO of Canal Toys, said: “This year I spent zero on TV.
Last year I only hired influencers to promote, and this year, I don ’ t think I can go back. ”
Canal Toys not only relies on influencers to promote their own toys, but this year launched Studio Creator 2, which allows children who want to become influencers to create their own social media videos.
Toys maker Spin Master ’ s year-end holiday sales season this year is also the main influencer marketing strategy, inviting New York influencer WearCute, which has 12.6 million fans, to promote toys such as InkFluencer.
In addition, Claire Rosinkranz, a creative talent who has become popular in TikTok, has created and sang the theme song for the new Mermaid High fashion doll.
TikTok, a short video platform, announced in September that it has more than 1 billion monthly active users worldwide.
Teens ages 4 to 15 spend an average of 80 minutes a day on TikTok and 85 minutes on YouTube.

Bubble Mart earnings rose 40% year-over-year, with mainland earnings up 20-25% and overseas earnings up 245-250%.

The company has seen 15-25% growth across various channels, including retail, robot stores, e-commerce, and wholesale.

Pop Mart's revenue growth is expected to increase by 15%.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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The cute shape and funny body language of characters like Lina Belle have contributed to their popularity among young people.

Title:

Content: Why does Lena Belle, who has no story, make people "up and down"?
Font Size:
Source: Beijing Youth Daily
From "top" to "bottom", in just a few months, as the top of the social platform "Lina Belle", as a ride on a "roller coaster".
As Disney ’ s new IP image, the Lina Belle doll, played by the staff, will appear in Shanghai Disney Park every day to interact with the audience.
Because of the cute shape and funny body language, many people like this pink fox with a large furry tail and a sword drawn on the spot.
Some people commented that the essence of "Lina Belle" is a "traffic idol" with super power of fans - because it does not appear in any of the cartoons, nor representative works, but it can quickly win the love of young people.
phenomenon
Lina Belle "top" queue for two hours interactive 30 seconds
Young people are very "up" to Lena Belle.
("Top" is an Internet buzzword that refers to a moment of impulse; correspondingly, "bottom" refers to a spoilt mood.)
"At first, I just thought the little fox was cute, and it wasn't up yet."
Netizen Xiaoyun told the Beijing Youth Daily reporter, "Later in the circle of friends to see a variety of Lina Belle's expression package and video messages, the more you look, the more you feel like."
Offline, a large number of young netizens deliberately went to Disney, and worked hard to queue for 2 hours only to interact with Lina Belle for 30 seconds.
Lina Belle dolls sold at Disneyland were killed when they were put on the shelves.
A large number of netizens are willing to buy dolls for Lina Belkryptonite - from scalpers.
Netizen Yan told the Beiqing Daily reporter that she bought a genuine Disney Lingna Belle pendant on behalf of the Internet, and eventually sold it for 200 yuan. "Maybe because of the heat, it is a bit expensive".
On the e-commerce platform, more than 1,000 yuan, more than 2,000 yuan of Lina Beier genuine doll, there are hundreds of customers scrambling to pay; and on the second-hand trading website, a set of three Lina Beier doll was issued a high price of 5888 yuan. "Lina Beier has gradually become the standard to test whether my boyfriend or husband loves me - he is willing to buy a Lina Beier for me a large price, or a variety of channels. Wang Ningxin, a young scholar studying the consumption of popular culture and a doctor at King's College London, summed up the phenomenon of" Lina Belle ".
Online, once launched, Lina Belle has become a "traffic responsibility", the expression package has been widely disseminated, and the amount of relevant short videos has also been considerable.
Because Shanghai Disney is located in Chuansha Town, Pudong New Area, netizens have also given Lina Beier the nickname “Chuansha Daji ”. At the end of 2021, Lina Beier appeared on the cover of fashion magazines.
For the younger fan base, virtual idols mean dependability.
"This kind of virtual idol has become a 'daughter' in the hearts of some people, bringing an upward attitude to life," said Xian. "She will not only not collapse the house, but also be forever young and beautiful."
“Lina Belle is popular, and the logic of the traffic star is very similar, the platform traffic logic is directly linked to the business logic, so that Lina Belle step by step out of the circle. ”
Yin Yiyi, a young teacher at the School of Arts and Media of Beijing Normal University, who has a doctorate in communication and has been engaged in fan culture research for many years, told the Beijing Youth Daily in an exclusive interview.
"In terms of cultural consumption, Lina Belle and the flow of the Duffy family have a lot of influence, and they have no original work," Wang said. "Because there is no 'official work certification' story, so the character and cultural significance of the characters can be created twice by fans, such as everyone named Lina Belle Chuanshada, saying that Lina Belle is a woman."
These are not given to it by Disney, but created by fans twice.
People feel that they can influence the character of this idol, and they will have a higher degree of enthusiasm and participation.
Controversy
Frequently asked why Lena Belle can "break the circle"
Lina Bell series of products in September first triggered a rush, and then some people in the online high price sell-off caused doubts.
In this regard, Shanghai Disney has responded that Disney has never carried out hunger marketing, Lina Belle plush toys for conventional goods, and will continue to replenish in the later period, suggesting that consumers should be treated rationally.
Nevertheless, the story of Lina Belle soon entered the second stage: because of the large number of fans, Lina Belle's fan base soon became divided.
The first is the "fox doll powder" and "actor powder" controversy.
The focus of the debate is: "Do people prefer the skin of the doll, or do they prefer the person who plays inside?" This debate quickly diverged, and fans who like the image of Lina Belle are called "fox powder", and fans who like the inner players are called "liner powder".
And formed a chain of contempt: "Fox powder" can not see "liner powder" - "liner powder" believes that cute dolls are played by people and should be respected.
"Lena Belle's lovely, thanks to the staff."
Even the inner coasters love each other.
A technical flow netizen analysis, "At present, it is believed that (Lina Belle) may have at least three girls playing."
Or because of the height difference, resulting in the same doll pants worn on the body after the shape difference.
Distinguish by the pants: seven seven (seven points pants), 99 (nine points pants), pile (pile of pants)... The standard of division is also very simple, 77 is big graceful, 99 is clear and sweet, pile is lively and active. "Because of the different players, Lina Bel's personality characteristics are also different.
In this regard, the liner powder also has their own love, forming different favorite schools between each other, and disputes continue.
Until "Lena Belle down" and other words on the hot search, Lena Belle fan group, began to produce a more intense level of discussion, at the same time, this also let Lena Belle in a wider range of broken circles.
"Lina Belle down" incident, from some netizens think that Lina Belle treats different tourists differently - a girl who came to the group photo because she stood in the wrong position, Lina Belle "very angry", ran to a very far place in the photo, hands crossed in front of her chest, making people feel very proud; another girl in the queue for two hours, hope Lina Belle wagged her tail. The child pointed straight to the exit and made the action of stepping on "love"; and once she met the handsome guy, Lina Belle interacted and held hands, which was very excited - these videos were edited by netizens and released to major social platforms, causing hot discussion.
So, a new round of debate began - "Is Lena Belle a double standard?" "Seven, nine, heap, which 'liner' caused the current situation?" "Should people focus on the doll, or should they focus on the actor?"
Many people began to lament that Lena Belle was no longer cute, "I'm down."
In the view of netizen Rzx, Lina Belle 's arrogance is more in the "intentional" active atmosphere. "Of course, if it is personal problems of cast members, I hope that Disney will strengthen training and realize people' s fairy tale dreams, at least let the tourists feel worthy of this trip."
There are also relatively rational young people said that the biggest beneficiary behind the "top" and "bottom" craze may not be Lina Belle itself.
"It 's like a trend." Xiaoyun believes that it' s like a classmate who is passionate about opening a blind box, or a former Disney idol, Della Lou. Everyone 's enthusiasm is surging and fast, "after all, the wise people don' t fall in love, and everyone is chasing the trend." Xiran, Xiaoyun and Rzx are aliases)
Dialogue
The basis of guiding fans is to understand what the fans are doing first.
Beijing youth reporter interviewed Yin Yiyi, a young teacher at the School of Art and Media of Beijing Normal University, who has long been committed to fan culture research.
Virtual characters "materialize" to assume idol function
Beiqing Daily: Why can Lingna Belle have such a high degree of heat and powder ability?
Yin: I hope to look at this from the point of view of fan culture – when virtual characters are gradually materialized, humanized, and gradually assume some idol functions that real people assume, how this virtual idol establishes an emotional connection with fans is worth studying.
On the one hand, Lena Belle is really cute, and everyone likes it very normal.
On the other hand, in the matter of "traffic stars", Lina Belle's underlying logic and traffic stars are indeed similar.
Most of the traffic idols are not selling their masterpieces or business capabilities, but by selling human devices and certain imaginable traits to attract fans, which are often not within reach in real life.
Everyone on the Internet said that Lina Belle is cute, arrogant, warm heart, etc., which is because Lina Belle is packaged as a star with certain characteristics of personality - this is typical traffic star logic.
The fans are fighting for the right to speak.
Beiqing Daily: How to view the "doll powder" and "liner powder" controversy?
Yin Yiyi: This is a very important cultural question that comes with the dummy idol: Do you like the idol itself or the person who plays it?
Fans like idols because of specific traits. The “transitional object theory ” argues that a fan needs to find traits in the object he idolizes in order to communicate his spiritual needs with the real world — traits that fans find difficult to grasp in real life.
This is why everyone's discussion of Lina Belle is also like this: some people like the cute and hairy characteristics of the doll itself, some people like the vivacity and arrogance of the staff when they play Lina Belle... It is normal for these characteristics to appear in a person, but Lina Belle is just a doll idol with a strong performance. Causing controversy.
Including everyone's guess and stomping on the actor 77, 99, heap, is essentially due to the argument about the actor and the doll.
As for the phenomenon of becoming a flow, it is the flow logic and technical logic that are boosting.
Beiqing Daily: Lina Belle is just a virtual idol, but fans will still quarrel and stand for it.
Why does fan culture always come with all sorts of controversies?
Yin Yiyi: In the era of traffic, once the search is hot in the social network, the scope of idol visibility has increased – small fan circles have entered a wider public view.
At this point, fans will start competing for the right to dialogue.
Visibility can be understood as the extent to which it appears in the public eye.
Take Lina Belle for example, when there are various influencers, various opinion leaders, including emoji to discuss it, hot search...... Lina Belle from the circle of fans to the larger social platform, under the joint role of capital logic and platform technology, its visibility has increased.
After Lina Belle became popular, some people thought that the doll was cute, and some people thought that the actor inside was cute.
People with different views, hoping for more support, will start posting in large numbers.
It is not that "there is a circle of food that will quarrel", but when the idol has a wide range of visibility, the fans have a half-forced state: I want everyone to see the content that is better for my idol, so I must brush down the content that I do not want the public to see.
In fact, the quarrel between fans can be understood as everyone will fight for the right to speak in order to maintain the idol.
Anytime "hunting" fan group empathy fast
In the past, everyone liked a star, it would be very long love.
But these days, fans' feelings for idols will soon migrate.
What does that say?
Yin Yiyi: Although everyone is talking about "down" now, the debate is still going on.
This shows that the idol is still hot.
For young fans, especially many of the 00 later said that becoming a fan was their way of life; plus the speed with which idols were produced was also very fast.
So, young people may like this today, like that tomorrow, at any time in a "hunting" state.
This time it was Lina Belle, and after a while it became a new idol launched by Disney or Universal Studios.
"Idol - fan culture" is the way of life of the younger generation.
Nowadays, when many people talk about fans, they will preset a critical position.
I think we should first understand what fans are doing and understand what the underlying logic of "idol-fans" is.
After all, guidance is based on understanding.
In the development of today's virtual idol industry, there are two parallel trends: the virtualization of idol characteristics and the materialization of doll idols.
Lena Belle epitomizes this trend.
The players behind the doll, their experience, the role of fans in it, and the so-called "liner" and so on, may become new issues.
In the new fan economy environment, I believe many virtual characters are trying this exploration.
Trendstream Archives
Name: Lina Belle
Nickname: KawaSa Daji
Birthday: September 29
Facts: Hot search list "bully list"
Since "debut", Lina Belle in the Little Red Book has nearly 6 million notes, there are more than 36,000 related videos on the trembling sound, and the total amount of play has exceeded 1.6 billion times, and the micro-blog "Lina Belle" topic entries have been read as high as 560 million, has been discussed more than 3.808 million times.
Beiqing Daily reporter combed and found that as of the end of 2021, it has been on the micro-blog hot search list at least 26 times, including 11 times on the hot search list TOP10, 3 times to top the list, and the average length of the list is 5.7 hours.
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