The global direct selling market is expected to reach $1,125.52 billion by 2027, growing at 11% annually.

Key players in the direct selling market include Herbalife, Amway, and Mary Kay Inc., using a multi-level marketing model.

Suntech and similar companies have estimated significant profits, such as $8 million in 2022, with 50,000 merchants and 15 million users.

Not all MLM companies have been successful, with some, like Luckin Coffee, failing to record a profit despite rapid expansion.

The COVID-19 pandemic has had a mixed impact on the MLM industry, with some companies seeing increased sales and others experiencing declines.

Nu Skin's sales force grew and its stock tripled in value from March 2020 to June 2021.

The pandemic has disrupted supply chains in the MLM industry.

Irrational thinking, social engineering, and manipulation contribute to the attractiveness of MLM companies to potential workers.

People with irrational thinking are more vulnerable to MLM schemes that use social engineering tactics.

Young women are often targeted by and attracted to MLM companies like LuLaRoe.

Most MLM joiners are motivated by factors like financial instability or a desire for supplemental income.

90-99% of MLM recruits lose money.

Women in poverty and those with limited financial literacy are vulnerable to MLMs that promise financial freedom.

Individuals with mental health issues, such as autism spectrum disorder, are vulnerable to both radicalization and MLM recruitment.

The pandemic has accelerated online commerce adoption worldwide, and the MLM industry has shifted its marketing strategies, using predictive analytics to mitigate supply chain issues.

Public recognition and growth opportunities can help MLM companies retain their workforce.

The global direct selling market is expected to reach $1,125.52 billion by 2027, growing at 11% annually.

Title:

Content:
Global Direct Selling Establishments Market On Trajectory Of Substantial Growth, Projected To Reach $1,125.52 Bn By 2027

(MENAFN- EIN Presswire)

Direct Selling Establishments Global Market Report 2023 : Market Size, Trends, And Global Forecast 2023-2032

The Business Research Company's Direct Selling Establishments Global Market Report 2023 – Market Size, Trends, And Global Forecast 2023-2032

The Global Market Report for Direct Selling Establishments by The Business Research Company, detailing market size, trends, and providing a global forecast for the years 2023 to 2032.” - The Business Research Company

LONDON, GREATER LONDON, UK, December 12, 2023 /EINPresswire / -- The global direct selling establishments market is positioned for remarkable expansion, characterized by a segmentation based on type, products, and price range.

Market Size and Growth Projection: The market size for global direct selling establishments is set to burgeon from $688.45 billion in 2022 to $763.85 billion in 2023, exhibiting a robust compound annual growth rate (CAGR) of 11%. Looking ahead, the market is anticipated to soar to $1,125.52 billion in 2027, sustaining a CAGR of 10.2%.

Driving Factors: The escalating demand for additional income avenues, particularly in developing and underdeveloped countries, stands out as a primary driver for the direct selling establishments market. The Associated Chambers of Commerce and Industry of India (Assocham) forecasts the Indian direct selling industry to reach $2,169 million by 2021, underscoring the growing significance of direct selling as a viable part-time income source. Promoting self-employment and financial independence, direct selling addresses the need for supplementary income opportunities, a trend expected to propel market growth.

Explore comprehensive insights into the global direct selling establishments market with a detailed sample report:

Major Players : Key players in the direct selling establishments market include Herbalife, Amway, Mary Kay Inc., Infinitus, Tupperware, Vorwerk, Natura, JoyMain, DXN, and Belcorp. These industry leaders play a pivotal role in shaping market dynamics through innovative approaches and product offerings.

Market Restraints: The surge in demand for online shopping poses a challenge to direct-selling establishments, as e-commerce platforms often entice consumers with discounts. To adapt, some direct selling platforms have shifted their business models to incorporate e-commerce channels, addressing the evolving market landscape. The competition from online portals and changing consumer preferences is influencing strategic shifts within the direct-selling industry.

Emerging Trend : Artificial Intelligence (AI): Artificial Intelligence (AI) is emerging as a transformative trend in the direct selling establishment market. AI applications are revolutionizing customer interactions, enabling personalized marketing strategies, and optimizing inventory management. Technologies like chatbots and AI-powered software, such as Ventaforce, are enhancing operational efficiency and customer service in the direct selling industry.

Regional Insights: In 2022, Asia-Pacific led the direct selling establishments market, with North America securing the second-largest position. The geographical coverage of the direct selling establishments analysis encompasses Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

Access the complete report for an in-depth analysis of the global direct selling establishments market:

Direct Selling Establishments Global Market Report 2023 from TBRC covers the following information:
.Market size date for the forecast period: Historical and Future
.Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
.Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Trends, opportunities, strategies and so much more.
The Direct Selling Establishments Global Market Report 2023 by The Business Research Company is the most comprehensive report that provides insights on direct selling establishments market size, direct selling establishments market drivers and direct selling establishments market trends, direct selling establishments market major players, direct selling establishments market competitors' revenues, market positioning, and market growth across geographies. The direct selling establishments market report helps you gain in-depth insights on opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.

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Key players in the direct selling market include Herbalife, Amway, and Mary Kay Inc., using a multi-level marketing model.

Suntech and similar companies have estimated significant profits, such as $8 million in 2022, with 50,000 merchants and 15 million users.

Title:

Content: SUIC, Midas's Partner Suntech Has Successfully Introduced Customized Products and Services To Its VIP Multiple Level Marketing Companies. Suntech Estimates To Quadruple Profits to $8 Million. SUIC Midas Will Partner With 20 Global PSP Partners in 2022 To

Autor: Accesswire
21.09.2021, 12:00  |   |   |

NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Sino United Worldwide Consolidated Ltd. (OTC PINK:SUIC) and Midas Touch's PSP partner in Taiwan, Suntech, has successfully introduced the four products and services to its existing VIP MLM customers. …

NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Sino United Worldwide Consolidated Ltd. (OTC PINK:SUIC) and Midas Touch's PSP partner in Taiwan, Suntech, has successfully introduced the four products and services to its existing VIP MLM customers. Suntech estimates To quadruple profits to $8 Million. SUIC Midas Touch will partner with 20 global PSP partners in 2022 to promote these products and services.

Suntech Taiwan is the largest Taiwan O2O Company, with over 50,000 Merchants and 15 Million users. Suntech Taiwan is going to lead these VIP MLM companies' enterprise-wide business transformation and design exclusive product and service packages. These MLM companies include: PM-International, Taiwan, which is a branch of PM-International AG, Luxembourg. It has more than 30 subsidiaries in more than 40 countries. It provides high-quality nutritious and fitness foods and beauty care products carried through its own brands. PM-International has been recognized as one the Top 100 Direct Sales companies worldwide and is currently ranked 10th in 2021; and the Tsingshan Group of Companies has ten major business groups with a global scope covering more than 30 countries around the world. The holding group has captured the focus of major international media. Among the accolades it has gathered over the decades, its biotechnology company has received high recognition and won, among others, the Taiwan Biotechnology Award, the Taiwan's No. 1 Brand Award, and the Taiwan Golden Quality Award.

"Thanks to the breakthrough innovations and products of SUIC, Midas Touch, Suntech is estimating an increase in net profits to four-fold, expected to reach $8 million on its $1 billion sales turnover. Midas Touch products and services provide instant, emergency funds for our partner merchants and customers. This has been a big success especially during this critical period of pandemic. We are set to increase customer lifetime value with our advanced DeFi business models and strategies," says Joa Chen, Suntech's General Manager.

SUIC Midas is now finalizing and identifying additional 20 PSP partners this year through 2022, with over two million merchants that will bring an aggregate sales turnover of $20 billion, generating $8 million profits for each of the PSP partners as a result. SUIC Midas Touch will fully support these 20 PSP's to earn a total of $160 million in net profits and achieve a total $20 billion in aggregate sales turnover.

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SUIC, Midas's Partner Suntech Has Successfully Introduced Customized Products and Services To Its VIP Multiple Level Marketing Companies. Suntech Estimates To Quadruple Profits to $8 Million. SUIC Midas Will Partner With 20 Global PSP Partners in 2022 To NEW YORK, NY / ACCESSWIRE / September 21, 2021 / Sino United Worldwide Consolidated Ltd. (OTC PINK:SUIC) and Midas Touch's PSP partner in Taiwan, Suntech, has successfully introduced the four products and services to its existing VIP MLM customers. …

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Not all MLM companies have been successful, with some, like Luckin Coffee, failing to record a profit despite rapid expansion.

Title:

Content: Too big to fail!
Post Date: November 25, 2021 18: 22
In the 1980s and 1990s, the older generation who have gone to the north to work hard, talking about the mainland market, always love to say this: "The mainland's population is only 1.2 billion, even if one person is given a mosquito, there are 1.2 billion, the market is so large, the prospects are good!" 」
The rapid development of the mainland economy in the past 30 years has made Hong Kong people who were brave enough to set up factories in the north and start a business as a cattle farmer. Over the years, they have made a lot of profits and generally have landed. However, the times have changed, and the people and scenery have changed, and the market of 1.2 billion people is indeed large.
Don ’ t think that only factory workers are familiar with the Mainland, and the industries of wealthier cities have long been transformed. How many Central elites in the financial sector and the legal profession went north almost every month, or even every week, before the epidemic, to serve the businessmen and celebrities in various provinces and cities, and the degree of familiarity of Central people with the state of the country is even higher than many legislators who “love the country and Hong Kong ”.
The financial industry that has dealt with mainland businessmen may have seen them and other different business models: Hong Kong people do business, usually from small to large, but the mainland people love to go the other way, prefer to borrow to raise funds, but also to maximize the business from the beginning, take market share and income sources, and slowly think about how to turn losses into profits. People 1 yuan also has 1.2 billion "dogma, as long as the market is large enough, accounting for enough, sooner or later will also make money.
Do you remember Luckin Coffee?
Known as the "Starbucks of China" at that time, in the very short time of its establishment, it has opened thousands of stores and expanded by means of promotion.
Their strategy is very simple, is to try to grab market share, hoping that when the competition is defeated, the winner will have a chance to eat.
However, the entrepreneur ’ s ideal may not be able to come true, and “strategic loss ” is just empty talk most of the time ----- fighting a price reduction war is equivalent to“ burning money ”, how much ammunition must be burned to reach Turning Point? Even if corporate planning is very popular with investors, save enough ammunition through the ABC round of financing, but wait until the turnaround time can be short. Still not landed, will investors continue to be willing to "pour money into the sea"? Just like Luckin, the money burned a little, but still not until the realization of the "1.2 billion people 1 person 1 yuan also 1.2 billion" vision, still did not succeed in recording a profit, it broke out a fraud scandal, and finally can only fade out of the market.
The sudden mention of Luckin, only because of the observation of the performance of mainland technology stocks in the past two weeks, it is felt that many technology stocks are still in the stage of "strategic losses", although it will not end like Luckin, but to achieve profitability, it seems that it is still far away.
Dramatic point said that the performance of technology stocks in this quarter is a bit like before the examination, and a bit like a turning point.
In the past two quarters and the past six months, there has been no epidemic as a pretext for poor performance, but it has encountered a regulatory storm, and a more stable economic environment and a more stringent regulatory environment have emerged at the same time.
Recently, many people said that "Hong Kong stocks are dead", perhaps the Chinese technology stocks have long been uninterested in war, but for the few old scattered people who still pay attention to the trend of science and technology companies, this quarter's performance is considered to be qualified technology stocks, only the larger e-commerce or online gaming stocks.
The growth of e-commerce stock earnings slowed down, but it is still called profit, any industry has done for a long time, even if the turnover rose, it is still difficult to escape the fate of gross profit decline, which is when the market began to saturate it will appear.
Just like the double 11 in the past, although the voice is not as strong as before, sales are still high.
If you believe that the trend of online shopping is irreversible, the outlook for e-commerce stocks is not too pessimistic, at least there is sustainable profitability, and the biggest enemy may just be the ever-changing, unpredictable regulatory laws.
The situation of online gaming stocks is roughly the same. Even if growth slows down, there has always been a profit, and the biggest unpredictable factor is still approval and supervision.
Video shares, the situation is very different, video shares revenue source is only two ---- user fees and advertising revenue, but this is a bit of a complementary relationship, to keep users, so that they upgrade to a higher level of users, you can collect more premium costs; at the same time, as long as the user, advertisers calculate the amount of content browsing, will naturally increase the advertising budget.
However, the mainland tightened the supervision of various industries, but did not intend to drag down the advertising revenue of video stocks.
The tutorial agency has always been a big advertiser, but the education industry was destroyed, and the advertising rice road was cut off; the advertising budget of medical beauty companies is also quite a lot, but it is also reduced to the target of supervision, and it is also imperative to reduce advertising expenditure.
Of course, limiting the playing time of minors is also a fatal blow to video stocks, in addition to online games often selling advertisements, many short video content is also a strategy to beat the machine, limiting the amount of browsing of related short films is bound to reduce, thus affecting the intention of merchants to put advertisements.
Perhaps some people say that buying high valuations of technology stocks, many times is also Buy A Dream, dream that it has a strong day, as long as it successfully recorded a profit, there is a chance to be revalued, then "revenge to the sun", but the problem is, some high market capitalization of science and technology enterprises that still do not make money, they are already the industry leaders, but have been in a loss for a short period of time, That is, there are many users, but still do not think of the way to turn users into profits, did not find a business model to make money.
Luckin mentioned above, some analysts have pointed out that when it sold more than 1 cup of coffee, it would lose more than 1 cent, which is obviously not the problem of market share, but the problem of profit model.
There is a beautiful picture (1357), but also a representative of the number of users but can not be realized, the mobile phone business is broken, the social business is not enough to grab, Turning Point is where? Who knows!
Video shares seem to be taking this old road, although there are more users, but there are too many competitors, it is more and more difficult to lock the user's eyes on the screen, advertising revenue continues to face challenges, still unable to find a profitable business model.
Yes, like Kuaishou (1024) and Station B (9626), the investment community gave them a very high valuation when they went public, and they bought the future growth potential; but when the loss situation did not improve for years, the “strategic loss ” this ugly cloth can not last long.
Ironically, even though the market capitalization of the two major video stocks has evaporated by more than half from high levels, it is still very large, but too Big does not mean that it can not fail. How much patience do investors have for them?
One day can not solve the problem of turning a large number of users into a profitable way, and it is difficult to get rid of the "Fail" label.
In the early stage of the listing, the number of technology stocks listed since the beginning of the year is still in the majority of retail investors who are still "on the boat".
"It is not important to take a boat, the most important thing is to have someone to accompany, and the big family will lose all together!" This is the true dialogue of a friend who entered the scene after the quick hand cut more than half, but the cruel reality is that the big family has not lost with you.
Don ’ t forget that when they entered the market with the ABC round of financing, the valuation was extremely low. After the company went public, the principal invested in the company has risen in geometric multiple, and there is a significant profit in selling at any time.
Frankly speaking, if there are no retail customers to "pick up" in the secondary market, how can large customers have leeks to harvest?
Lo Shih-yung
Other points of view

The COVID-19 pandemic has had a mixed impact on the MLM industry, with some companies seeing increased sales and others experiencing declines.

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Nu Skin’s Biggest Customer Base Is in China. Now It’s Accused of Spreading Covid.

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The Covid pandemic was good for the business of multilevel marketing firms like Nu Skin Enterprises, as furloughed workers tried to make ends meet by selling vitamins and skin creams from home. Salespeople swelled the bottom of Nu Skin’s marketing ranks, and its stock tripled in value from March 2020 to a June 2021 peak of $62, before sliding back to a recent $47.

Now Covid is a problem for the company in China, the nation where Nu Skin (ticker: NUS) gets its largest number of customers and more than 20% of its revenue. A...

Nu Skin's sales force grew and its stock tripled in value from March 2020 to June 2021.

The pandemic has disrupted supply chains in the MLM industry.

Title:

Content: There were 615 press releases posted in the last 24 hours and 185,573 in the last 365 days.

Ketones Market Size ($7,106.5Mn by 2028) Driven by Ketone Supplements (6.5% CAGR) Impact of Coronavirus Outbreak and Global Analysis & Forecast by TheInsightPartners.com

The ketones market size to reach $7,106.5 million by 2028 from $4,286.5 million in 2020 to grow at a CAGR of 6.5% from 2021 to 2028.

/EIN News/ -- New York, Nov. 25, 2021 (GLOBE NEWSWIRE) -- According to our new research study on Ketones Market Size, Share, Revenue, Growth, Trends, Forecast to 2028 - COVID-19 Impact and Global Analysis By Form (Solid and Liquid) and Application (Food & Beverage, Dietary Supplements, Personal Care & Cosmetics, and Others)with COVID-19 Impact and Global Analysis available at https://www.theinsightpartners.com/covid-analysis-sample/TIPRE00008148

Report Coverage Details
Market Size Value in US$ 4,286.5 million in 2020
Market Size Value by US$ 7,106.5 million by 2028
Growth Rate CAGR of 6.5% from 2021 to 2028
Forecast Period 2021-2028
Base Year 2021
No. of Pages 130
No. Tables 56
No. of Charts & Figures 67
Historical Data Available Yes
Segments Covered Form, and Application
Regional Scope North America; Europe; Asia Pacific; Latin America; MEA
Country Scope US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report Coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Ketones Market: Competition Landscape and Key Developments
A few key players operating in the ketones market are Compound Solutions Inc., Aurochemicals, Taj Pharmaceuticals Chemicals, Orchid Chemical Supplies Ltd, Hunan NutraMax Inc., HEALTH SOURCES NUTRITION CO., LTD., Advanced Biotech, Eastman Chemical Company, Royal Dutch Shell plc. and SABIC. Major market players are adopting strategies, such as mergers and acquisitions, to expand geographical presence and consumer base globally.

Ketones are defined as the organic chemical compound that contains functional carbonyl group. Acetone, methyl ethyl ketone, methyl isobutyl ketone, and diisobutyl ketone are among the important ketones that are commonly used for chemical and industrial applications. These ketones are widely used as industrial solvents and chemical intermediates in various end use industries. Ketones are also used in dietary supplements. Such ketones are known as exogenous ketones. Exogenous ketones commonly consist of ketone salts also known as Beta-hydroxybutyrate or BHB and ketone esters. The global ketones market is expected to grow significantly in the coming years owing to rising popularity of ketone supplements. Ketone supplements help in weight reduction process, cognitive improvement, athletic performance enhancement etc. Rising demand for ketone supplements such as pills, capsules and protein powders, etc. owing the increasing adoption of keto products with growing awareness for the same is potentially driving the market’s growth.

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In 2020, North America held the significant revenue share of the global ketones market. The rising prevalence of obesity in North America is expected to boost the adoption of ketone supplements and ketone-based food items for weight loss. In the food and beverage industry, a growing consumer focus on improving their nutrition habits has become a significant trend. Because of the ongoing COVID-19 pandemic, a growing number of people are choosing healthier foods. The ketones market is expected to be driven by a significant obese population in the region, as well as demand for low-carb and high-protein dietary items and supplements made with natural components. Another key factor expected to boost the growth of the ketone market in the region is the rise in the usage of ketone supplements among athletes and sportspersons. Ketone supplements are highly preferred by majority of the people in North America as a pre-workout in a fasted condition to speed up the usage of fat storage and avoid "keto flu" after a clean transition to the keto diet. Moreover, ketones are being widely used in energy drinks, meal replacements, morning beverages, coffee creamers, and endurance formulae.

Ketone supplements are a part of weight-loss medication that encourages human body to derive energy by burning body fats instead of carbohydrates, mainly triggered by the unavailability of the later for catabolism. Exogenous ketones are included in KETO diet supplements and can help in losing weight faster, gain energy, and enhance mental clarity. Exogenous ketone supplements benefit consumers by facilitating athletic performance improvement, efficient weight reduction, cancer prevention, cognitive improvement, and anti-inflammatory characteristics and skin health enhancement. Exogenous ketone supplements are of three types: ketone salts, ketone esters, and medium chain triglycerides (MCTs). These supplements are available in the form of pills, tablets, and powders. Ketone-based supplements, such as ketone salts, are added to RTD shakes, shake powders, and energy drinks. These supplements also prevent the KETO flu, which is generally caused by following ketogenic diet. This factor is also driving the popularity of ketone supplements among the fitness and sports enthusiast. Thus, the increasing popularity of ketone supplements is significantly driving the growth of ketones market.

Download Sample PDF Brochure of Ketones Market Size and Growth Research Report at https://www.theinsightpartners.com/sample/TIPRE00008148/

Ketones Market: Segment Overview
Based on form, the ketones market is bifurcated into solid and liquid. The liquid segment accounted for a larger market share in 2020 and the solid segment is expected to register a higher CAGR in the market during the forecast period. Liquid ketones are used as solvents and catalysts for manufacturing multiple products such as coatings, adhesives, printing inks, chemical intermediaries, perfumes, lacquers, paint removers, lubricating agents, plastics and resins, among others. The most common liquid ketones include acetone, diisobutyl ketone, methyl ethyl ketone, and methyl isobutylene ketone, among others. Moreover, liquid ketones are known for their distinctive pleasant odor. The growing demand for liquid ketones from chemical manufacturers is primarily driving the market growth.

Based on application, the global ketones market is segmented into food and beverage, dietary supplements, personal care and cosmetics, and others. In 2020, the other application segment which comprises chemical and other industrial application accounted for highest market share and dietary supplements segment is expected to growth at the fastest CAGR from 2021 to 2028. Ketones are used as industrial solvents for manufacturing various products such as paints and coatings, automotive finishes, rubber, plastics and polymers, resins, paint removers, among others. Additionally, ketones are used as chemical intermediate, fractionating agent in the extraction of oils and fats, and sterilizing agent for medical equipment and tools. Thus, rising demand for ketones from various end use industries such as automotive, paints and coatings, pharmaceuticals, chemicals, personal care and cosmetics, among others is expected to propel the market growth over the forecast period.

Impact of COVID-19 Pandemic on Ketones Market:
The COVID-19 pandemic has drastically affected various industries in terms of sales and operations owing to extended lockdowns across different regions, restrictions imposed on international trades, shutdown of manufacturing units, travel bans, supply chain disintegration, shortage in the supply of raw materials, and many other factors. The food & beverage and chemical industry are among the significant sectors which suffered from severe disruptions such as supply chain breaks, shutdown of production plants, etc., because of this outbreak. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia-Pacific has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various products. All these factors affected the both the chemical and food & beverage industry in a negative manner. Ketones are often utilized as solvents, chemical intermediates and as catalyst in chemical industry. They have great demand from paints & coating, adhesives, printing inks and similar industries. Also, these are utilized in the electroplating industry as cold-cleaning solvents, vapor degreasing solvents, and laboratory chemicals.

Buy Premium Copy of Ketones Market Size, Share, Revenue, Strategic Insights and Forecasts 2021-2028 Research Report at https://www.theinsightpartners.com/buy/TIPRE00008148/

Ketones are also used in production of dietary supplements, protein shakes & powders and pharmaceuticals. Disruptions in terms of sourcing of raw materials from suppliers and temporarily closures of manufacturing bases due to indefinite lockdowns and temporary quarantines have impacted the growth of the market during the pandemic. However, as much as the pandemic have affected the supply chain operations, the pandemic has generated the need for healthy living among the consumers, due to which, the consumers have shifted their attention toward nutritional food products. Most of the consumers have shift their focus towards personal health and diet. Thus, the demand for weight-management products and ketone supplements have experienced a gain during the pandemic directly impacting the ketones market. Sales have been slow in the first quarter, as many stores have closed. However, businesses are gaining ground as previously imposed limitations are being eased across various locations. Moreover, the introduction of COVID-19 vaccines by governments of different countries has further eased out the situation leading to rise in business activities across the globe. Food & beverage processing industries are recovering their losses by opening their production units and starting the operations with half of the capacities. These factors are expected to propel the market growth over the forecast period.

Key Questions to Request for Ketones Market:

  • Can you list some of the major players operating in the global ketones market?
  • During the forecast period, which region is anticipated to account for the largest share of the global ketones market?
  • On the basis of form, why liquid segment accounted for the largest share in the global ketones market?
  • Which application segment led the global ketones market in 2020?
  • Which region is anticipated to hold the second largest share for the ketones market during the projection period?
  • What is the key driver for the growth of the global ketones market?

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Irrational thinking, social engineering, and manipulation contribute to the attractiveness of MLM companies to potential workers.

Title:

Content: Usually, speaking about the financial pyramid, it is understood the involvement of people in business, where the basis of income is the attraction of new participants with a financial contribution, said Roman Sidorchuk, Professor of the Department of Marketing at Plekhanov Russian University of Economics, to the correspondent of IA REGNUM.
Pyramid
“For this kind of participation, mainly“ recruited ” people with a “disturbing ” psyche, who are dominated by an irrational type of thinking.
Given the fact that in these circumstances, behind the proposals of the organizers there is always a deception in the involvement of the participant, it is impossible to talk about marketing, which is usually guided by certain ethical standards (for example, the ethical code ESOMAR, the European Community of market researchers and public opinion).
Here we should talk about the methods of social engineering, when the goal is not to meet the needs of the consumer, as in marketing, but the psychological manipulation of people in order to commit certain actions.
In this regard, the methods of this kind of manipulation will constantly change, adapting to the interests of the potential audience.
The use of computer games is a convenient format for manipulation.
Moreover, people who are often fixated on computer games experience depressive and restless states, and become more malleable to the external influence of the gaming community, ” the expert believes.
As reported IA REGNUM, in Russia there is a new type of financial pyramids, said the head of the Department of combating unfair practices of the Central Bank of the Russian Federation Valery Lyakh.
See also: Bank of Russia warned about the emergence of gaming financial pyramids

People with irrational thinking are more vulnerable to MLM schemes that use social engineering tactics.

Young women are often targeted by and attracted to MLM companies like LuLaRoe.

Title:

Content: Cult Classics

You need to watch the most compelling cult docuseries on Amazon Prime ASAP

“Oh my god, I’m in a cult”

What do you think of when you think of cults? Drinking kool-aid, singing hymns, maybe some weird mind control?

Well, while those elements certainly are present in several cults, some of the largest active cults are much more difficult to identify. In fact, you may not see them as cults at all. That’s what makes them so dangerous.

This 2021 four-part docuseries, now streaming on Amazon Prime, breaks down what looks like a fantastic opportunity for women and reveals the terrifying control that lies within, all wrapped in the guise of comfortable leggings.

LuLaRich follows the unstoppable rise and inevitable fall of clothing multi-level marketing company (and alleged pyramid scheme) LuLaRoe. Begun as a well-intentioned way for young women to start their own businesses, LuLaRoe quickly spiraled into a web of manipulation, nepotism, and shady legal practices.

Mormon couple Mark and Deanne Stidham founded LuLaRoe, and from the get-go, the pair established their family as unlike any others. When Deanne married Mark, she had seven children, four biological and three adopted from Romania. Mark had four children of his own. Together Mark and Deanne adopted three other children, bringing the total up to 14. (While having 14 kids is unusual enough, what is even odder is that two of their adopted children eventually married each other.)

When their startup company, which sold comfortable and loud-patterned clothes, took off in a major way, they wanted to support their family. So, they hired their children and relatives in high-powered positions.

Altogether, this is all a recipe for catastrophic growth. What makes LuLaRoe a likely pyramid scheme is how they made money not by selling goods but by recruiting others to be distributors. The company grew exponentially, and the executives weren’t able to keep up with the growth.

But what makes LuLaRoe a cult? Well, those involved are working to please and seek the approval of Mark and Deanne, even if that means selling breast milk to afford the startup package or getting a risky weight loss surgery at Deanne’s urging.

Sure, there’s no religious element to LuLaRoe (aside from the Stidhams’ Mormon teachings leaking into their business model), but that doesn’t mean they’re not a cult. Just one look at the loud, clashing patterns and huge parties run by Deanne’s nephew, and it’s clear this is a group that has complete financial control over its followers.

And that’s not all. LuLaRoe leaders urge everyone to make their social media page entirely about their business, promoting a lavish lifestyle to prove how successful they are. Every part of their life had to revolve around the company to make any profit. So, not only was LuLaRoe controlling its followers' financials, but they also had complete lifestyle control.

It’s clear Mark and Deanne didn’t set out to start a cult. They had only the best intentions, as their participation in LuLaRich underlines. But sometimes cults aren’t created; they just happen. And the worst impulses in the leaders’ personalities are brought out, whether that’s something deadly like a mass suicide or just profiting off a false idea of success.

Sure, LuLaRoe may not be your classic cult, but in a way, that’s what makes it even more insidious. Not many of us know someone who has packed up and moved to a reclusive commune, but people in multi-level marketing companies are everywhere. The line between a company and a cult seems to get blurrier by the day.

LuLaRich is now streaming on Amazon Prime.

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Most MLM joiners are motivated by factors like financial instability or a desire for supplemental income.

Title:

Content: [Street Industry Watch] In the Year of the Pandemic, many people joined the "marketing" to pull down the line, but nearly half of the revenue was used to pay "multi-level" commissions.
Photo Credit: Central News Agency
What we want you to know is
At the same time, the body product channel and product spokesperson can further bring the "offline", which is the start of expanding the business and crossing the threshold of receiving commissions.
But this threshold seems easy, but not everyone can climb, because whether it is old or new distributors, most of them only contribute to the commission of the supporting role......
In the summer of 2020, it is supposed to be the graduation season of college students and the time when social newcomers are pouring out of the cage, but I saw a youthful face at a few lively junctions in the business district of Banqiao, and started the work of “listing people ” for housing construction.
Single-handed advertising placard, carrying a backpack leaning against the road light pole, the other holding a thin, seemingly split reference book, on the hot sun, earning the card holder's hard hourly salary, and paving the way for future job hunting.
When a PT (Part Time, Part-time, Part-time, Part-time) job that was originally labeled as a middle-aged, second-degree employment face, there were many young faces, can not help but make people shiver in the heat of the day!
The virus has hit households and disrupted the job market, affecting youth employment.
We have to admit that the epidemic has disrupted the pace of new people entering society and seeking jobs. Although it is at a time when the virus has not really invaded the door, the job market has been chaotic.
According to the Ministry of Labor ’ s “Youth Employment Status ” report, there are about 280,000 college graduates in 2020, a decrease of 5.4% compared to 2019. This reflects not only the decrease in the number of children and the decrease in the number of college students, but also the explosion of life extension in 2020. If further deduction is further deducted, the number of people who can work (including military service) is a low of nearly 5 years (223,000), a decrease of 12% compared to 2019. And...
As of the end of January 2021, only 68.3%, about 152,000 people, of the post-secondary students who graduated in 2020 and are working people, joined the ranks of labor / agriculture / public insurance, which is not only a low point in the past five years, but also a decrease of 24% compared with the previous year.
In other words, there are many college graduates, after more than half a year of job search, still have not successfully entered the workplace; the pressure of job search and living economy, so that they have to make very choices in this extraordinary period.
The job market is cold, and marketing continues to expand its organization, becoming a potential employment option for new people in society.
In 2021, the virus officially "invaded the door" in May, before graduating from college in the new year.
The alert of the epidemic, so that this year's job market has a cold wind, but also the unemployment rate in July this year (4.53%), blowing up the same period of high in the past decade, recently graduated social fresh people, inevitably have to face the fear of graduation, namely unemployment.
However, there is a saying in the workplace: Despite the economic downturn, business jobs such as insurance and distribution are always recruiting.
If this is not true, we can try to turn off or turn on the query function of the above industries on the job search platform to achieve a full personal experience.
However, in 2020, the number of people registered for the personal insurance business survey (85,000) increased by 5% compared to the previous year, and the number of new entrants to the marketing business is also a million people.
This is the type of occupation that people need to earn life, some people are joining is no retreat, but some people are carrying a dream forward, but the dream is very rich, the reality is very bones, when we dream in the winter, do not forget to pragmatically understand the mode of operation of the industry.
Today, let ’ s talk about selling!
Most people's stereotypes of marketing remain in the "brainwashing" of marketing conferences, constantly inculcating that this is a "personal business," getting rid of being hired as social animals, and directly attacking the freedom of wealth, and in addition, trying to give individuals the self-esteem and ability to think independently, suggesting that "thinking for themselves, not having to discuss with others."
Perhaps, some people have experienced this process of marketing to pull members off the line, some people join, some people feel that it is a "cult", but making money, quality of life, and self-empowerment (Self-empowerment) these material and psychological skills, is indeed for most people have a certain hypnotic effect.
However, most of our understanding of marketing is just the “recruitment ” discourse, and we do not have a deep understanding of how it works.
Perhaps, when we understand the logic of the industry, we can better understand why the so-called brainwashing conference is a starting point for marketing recruitment.
Multi-level marketing requires multiple distributors as sales and marketing channels
According to the Fair Trade Commission ’ s “Multi-level Marketing Business Development Survey ”, nearly 3.5 million distributors (each“ individual ” who joined members or purchased goods is an independent distributor) of 314 marketing entities (such as Anli, Ruxin, etc.) in 2020 generated a turnover of 98 billion yuan, a slight increase of 5% over the previous year. In contrast to the population over 20 years of age (more than 19.4 million people), about one in six people join the ranks of distributors.
Since all distributors replace all types of retail channels, they not only have the function of the channel, but also have the function of marketing, that is, word-of-mouth marketing, so whether they emphasize themselves as retail (sales) orientation, product recommendation (head-pulling) orientation, or emphasis on membership, they are ultimately based on "people" and "organizational hierarchy".
And the product channel and marketing costs saved by the marketing business are converted into the commission of the distributor.
Therefore, when we contact distributors and ask them why they are involved in the marketing industry, they will almost unanimously reply, "The product is great!"
Distributors continue to pay for new members by pulling down the line, expanding the organization and expanding the commission
That being said, it ’ s one thing to see how great a product is in the domain of a distributor, and constantly adding new blood is the highest goal for continuous marketing, expanding the organization, and increasing revenue and commission revenue.
Similarly, according to the Fair Trade Association report, the number of new entrants to the market in 2020 is about 1 million, and for the past five years, the number of new entrants has remained at around 1 million each year.
And in 314 marketing businesses, 96% of the joining system is to take "conditional join", of which, the most important is "order goods" (62%), "pay a deposit or membership fee" (59%), so "conditional join" is not only contributing to the marketing business and the top level of the sales (the one who pulls you in), but also contributing to the level of the commission.
In contrast, if someone joins, someone exits. The number of MLM merchants who quit in 2020 is about 450,000, and the number of exits in each of the past five years has been around 400,000 to 500,000.
The main reason for exiting is “non-renewal of contract ” (83%), which means no longer operating, no longer consuming, and the product is no longer considered“ great ”.
However, in this process, there will always be new blood distributors who will contribute to the expansion of the organization and the commission generated after the consumption of the product.
Whether old or new distributors, most are only supporting players who contribute commissions
As has been mentioned, the distributor at the same time with the product channel and product marketing (endorsement) people, their own recognition of the product, use, and purchase, to become a new member of the body and teaching.
Of course, once you can further bring in new members, new distributors, or offline, it is the beginning of expanding your business and crossing the threshold of receiving commissions.
It seems that the threshold is easy, but not everyone can climb it.
According to a survey conducted by the Fair Trade Association, 222 of the 314 marketing businesses (about 70%), and more than 60% of its distributors will make stable orders to the company; however, only 27% of all marketing companies (about 960,000 people) receive commissions, and the average commission per person is 45,000 yuan.
Therefore, most distributors who order goods either maintain their status as distributors by buying products, or sincerely recognize and continue to use the products; and by bringing in new distributors, order sales, and achieve a commission threshold, and can earn a stable salary or even become rich in this industry, not only are rare, but also the successful cases seen in various conferences or education and training survivors. "The Beautiful Misunderstanding We Have".
It doesn ’ t matter if the product is worth the price
In addition to the threshold, this kind of personal marketing and sales channels, to achieve the "multi-level" (that is, constantly expanding the organization down the line) of the business of distribution, not only eat personal interpersonal skills, "multi-level" commission distribution will indirectly increase product prices.
According to a survey conducted by the fair society, the import cost of the pyramid scheme business accounts for only 28% of the turnover, but the commission accounts for 44% of the turnover, in other words, the real cost of selling a commodity of $100 is only $28, $44 is used as the commission of the pyramid scheme business, and the remaining $28 is the administrative expenses and profits of the pyramid scheme. Whether the essence of a product is value for money is one thing, the marketing business will compress its own profits, expand its commission expenditure, and recruit and expand the organization with a strategy of large is beautiful, so that we can find: there are so many people who have joined the ranks of marketing!
Marketing has always been a very special industry, in which a small number of people have been able to earn their fair share of commissions, and become the mainstay of business operations, but the vast majority of people are only a supporting part of this multi-level marketing structure, and by paying membership fees, buying and using products, they become a part of the source of commissions.
Back to the intention of writing this article, no matter how difficult the job search for new people in society during the epidemic, I hope that by understanding the operation mode of an industry, I can assess whether to use the marketing industry as the first job to enter the society.
Through the Fair Commission report, we have gained a profound understanding, no matter how many of these people successfully earn high commissions and create successful careers, this data is hinting at us: if this industry is the main occupation, not only requires a certain degree of interpersonal relationships and skills, there may be a period of social novices can not understand life or career experience.
Source: Ministry of Labor “Youth Employment Status ”, Fair Trading Commission“ Multi-level Marketing Business Development Survey ”
Extended reading
Editorial responsibility: Ding Zhaojiu
Editor ： Weng Shihang
Tags:

90-99% of MLM recruits lose money.

Title:

Content: 'Direct Selling' - Avon, Tupperware - Is Extinct

Nov. 18, 2022 11:25 AM ETHLF, MED, NTCO, NUS, PRI, TUP, USNA3 Comments
Robert FitzPatrick
394 Followers

Summary

  • Direct Selling became obsolete generations ago. So how is it that millions today get recruited for "income opportunity" in "direct selling" and billions are traded on "direct selling" stocks?
  • Avon and Tupperware are cited by "multi-level marketing," or MLM, promoters as "proof" that MLM, e.g., Amway, Herbalife, is "direct selling."
  • Usable data on actual income and churn rates of MLM "direct sellers," market saturation, and retail sales to actual customers are not provided.
  • In fact, Avon and Tupperware for years have been walking dinosaurs, still trying to do "person-to-person" sales to end-users with commodity products, while MLMs hype "unlimited" income.
  • The shrunken and devolved state of Avon and Tupperware today reveals that direct selling is extinct. MLM is not, and never was, direct selling.

It is generally accepted that "direct selling" was killed off generations ago by mass merchandising, big box stores, mail-order and then the internet, among other societal changes. The "Fuller Brush man" is long gone. No one's at home. No one wants or needs or has time for a "personal" salesperson. Everything's in stores or online. And, even when "direct selling" still lived, no one ever went into that tough line of work thinking they would get rich from it.

Yet, each year, millions are recruited, and pay thousands, for the "opportunity" to work as "direct sellers," with promises and expectations of "unlimited" income. The number involved today is many, many times greater than ever worked in that "extinct" field decades ago. Billions are being traded on Wall Street for shares of "direct selling" companies. How can this be?

In my book, Ponzinomics, the Untold Story of Multi-Level Marketing, I document the death of "direct selling" and the 1945 invention of "multi-level marketing," or MLM. I describe how "MLM" falsely assumed direct selling's revered old identity. I trace MLM from its Adam, a little California-based company called "Nutrilite," to today's "industry" led by Amway, Herbalife (HLF) down 64% YTD, Nuskin (NUS) down 31%, USANA Health Sciences (USNA) down 49%, Primerica, Inc. (PRI) down 13%, and Medifast (MED) down 45%. MLM's financial solicitations for consumers to become "direct sellers" have reached into – and led to losses for – virtually every household in America.

In the newly invented "MLM," the main source of revenue shifted from end-user customers to the salespeople themselves who are incentivized to "be their own customer" by buying their own products. Obviously, no one makes money purchasing their own inventory, but MLM offered a unique reason to do so – "unlimited" income potential.

No More Need to Knock on Doors

All MLM "direct sellers" can potentially gain "unlimited" income by recruiting an "endless" chain of other "direct sellers." No need to pound the pavement and get rudely rejected at front doors any more. Each "direct seller" on the chain has to meet a quota to "qualify" for future rewards from their recruits who, in turn, are their "own customers" and recruiters too, ad infinitum. The chain can grow without continuous personal effort. The qualifying quota can usually be met by just making a personal monthly purchase of inventory. "Commissions" on all these transactions, all the way down to the "last ones in," flow up the chain. In the MLM pay plan, most of the total commissions go to the top 1%. So, all new "direct sellers" try mightily to recruit (and buy) their way to those top ranks. Of course, only a tiny few can ever be at the top.

Some people argued this is a pyramid recruiting scheme, inherently unfair and deceptive, and a counterfeit of direct selling. In the design and the pay plan, bottom ranks – the vast majority – will inevitably lose. They said constantly adding salespeople in any area destroys profitable retail selling potential, if any exists to start with. They cited data on 90-99% loss rates and huge churn rates among new "recruits" and asked, where are the retail "customers"?

While offering no data on retail customers or salespeople losses or market saturation, MLM promoters offered "proof" that MLM is direct selling by pointing to two long-established and respected direct selling companies in their ranks, Avon and Tupperware (TUP). Both companies were members of the Direct Selling Association, DSA, and both were "direct selling" icons, Avon for its "ladies" and Tupperware for its "parties." To any pyramid scheme accusations, MLM promoters indignantly countered: "Are you calling Avon and Tupperware pyramid schemes?"

Walking Dinosaurs

The truth for both companies is very different from the MLM-spin. Avon and Tupperware used to have differentiated products and real consumer demand. Their salespeople made money from their own retail sales. But moving into the 21st Century, Avon and Tupperware became walking dinosaurs, vestiges of the extinct era of "direct selling." They were still trying to base their businesses on their historical brands and on person-to-person retail sales to real customers, as direct selling companies always used to do.

Despite MLM's citing Avon and Tupperware, and thereby bestowing legitimacy on the "MLM" members of the Direct Selling Association, deep differences between those icons of the old era and MLM burst into public view in 2013-14. The two companies publicly quit the Direct Selling Association, charging ethics violations and DSA-member connections to pyramid schemes.

Avon's Long Good-Bye

Avon had been a true direct seller for decades before MLM was invented. But as the door-to-door model faded, Avon began a long decline. In 2000, Avon began shifting its focus to "incentivizing" salespeople to recruit more salespeople and getting them to buy inventory, MLM-style. In 2009, during the Great Recession, Avon ran its most expensive ad in history, on television during the Super Bowl. The ad never mentioned any Avon products! It only solicited "salespeople." Still, global revenue dropped continuously over the next 10 years. Avon stock value fell from over $30 to just over $3.

Finally, Avon split off its faltering North American business and sold it to the Korean company, LG Household & Health Care. Avon claimed to have 250,000 sales representatives in North America. The remaining global business was later sold to the Brazilian MLM, Natura (NTCO) down 50% YTD, which also owns the retailer, Body Shop. Though Avon global was much larger, Avon shareholders traded 3 shares of Avon for just one in Natura.

The Korean-owned segment of Avon in North America is now classic MLM, selling the proverbial MLM "income opportunity" along with "health" supplements, make-up, jewelry, clothing, scented candles, even toothpaste.

On the Canadian Avon website, Avon promotes the "income opportunity," urging prospects in large bold black type: "Think big. Sell Avon part-time, full-time, you decide how much! It’s your business, your way!"

A disclosure (legally required in Canada, but not in the USA) appears midway down a long webpage in tiny, barely visible gray lettering: "The 2020 earnings of a typical Avon Leadership Representative was between $0 and $2,620 in commissions and bonuses." That's $0 to $50 a week, before subtracting all costs! And the "disclosure" does not break out how much of that tiny return comes from personal sales or the "downline."

Avon quietly rejoined the Direct Selling Association. The Brazilian company, Natura, which took over Avon's global business in 2020, has lost over 60% of its stock value in the last year.

Tupperware on the Brink

Tupperware was one of the first "party plan" companies, which are technically a small subset of MLM. They employ an "endless" recruiting chain, but are more rooted in retail sales transacted at "parties." Tupperware used to have a popular brand with innovative, differentiated products. But, as true direct selling began to disappear, Tupperware went into decline. It added MLM-type "health and beauty" commodities to bolster recruiting appeal but then deleted them. This year, it began also selling its products in Target department stores. Its kitchen-related goods are generally not distinct from other brands. A 10-months "Income disclosure" for Canada (not published in the USA) showed that half the "party planners" were classified "inactive," earning less than $30 for the period on average. 94% of the "active" ones reportedly received about $12 a week on average, before expenses.

In the last 5 years, the stock value of Tupperware has dropped over 90%. Its latest financials warned investors the company may violate loan agreements, setting off speculation Tupperware might declare bankruptcy.

The shrunken and devolved state of Avon and Tupperware, the most famous brand-icons of "direct selling," makes citing them as a defense of "multi-level marketing" as extinct as their old business model.

This article was written by

394 Followers
Robert L. FitzPatrick is the author of the new book, Ponzinomics, the Untold Story of Multi-Level Marketing (2020),the first comprehensive history and analysis of the "MLM" phenomenon, addressing its political influence, propaganda techniques and use of cult persuasion. FitzPatrick is an expert in examining and revealing deception and fraud in Ponzi schemes, pyramid schemes and bogus home-based businesses. He served as expert or consultant in more than 30 court cases involving pyramid schemes and multi-level marketing. He is co-author of False Profits (1997), an examination of the values and beliefs that support the delusions of pyramid schemes. He was featured on NBC Dateline, ABC World News, and CBS 60 Minutes, the documentary film, Betting on Zero and the podcast, The Dream.He has been quoted in many newspapers around the world, including the New York Times and Wall Street Journal. His booklet, Pyramid Nation, has been translated to Chinese and used by government regulators in writing China's first laws on pyramid schemes. His booklet, "The 10 Big Lies of Multi-Level Marketing", has been translated into four languages and posted on numerous websites. His White Paper, "The Main Street Bubble", which details the extensive influence-buying of the direct selling industry was featured in a CNBC Documentary, Selling the American Dream. In 2005, he delivered a seminar to in Colombo, Sri Lanka to central banking representatives from that country as well as India, Bangladesh, Bhutan, Maldives and Nepal. Robert FitzPatrick has developed informational resources for consumers, journalists, academics and regulators including a multi-media PowerPoint presentation and a statistical analysis of the losses suffered by participants in pyramid selling schemes. He also published a widely read booklet on the landmark federal case brought against the Amway Corporation. He is a expert network member of GLG Research, and Coleman Research Group, as well as other networks of experts who are referred to clients for consultation, speaking and report writing. In this capacity, he has provided expert consultation to financial many analysts who sought information about multi-level marketing companies and pyramid and Ponzi schemes. Robert FitzPatrick co-founded and serves as president of Pyramid Scheme Alert, the first international organization to expose and prevent pyramid scheme fraud. He personally responds to hundreds of consumer and news media inquiries each year. He has served as consultant and expert witness for Attorney General or State Attorney offices in four states, the US Dept. of Justice, and in numerous cases involving distributor fraud and pyramid schemes. Robert FitzPatrick is not an investor in multi-level marketing companies. He has never owned and never plans to own stocks of multi-level marketing companies. He has never been compensated based on any stock's performance. He does not offer investment advice and he is not an attorney.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: This article is for educational purposes only. It discusses fundamentals of the "direct selling" business model and the evolution of "multi-level marketing."

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Women in poverty and those with limited financial literacy are vulnerable to MLMs that promise financial freedom.

Title:

Content: Multi-level Marketing scheme "disguised as an advocacy organization" draws criticism

Here's another multi-level-marketing scheme to be aware of. It's called "Trades of Hope" and Hannah Alonzo describes it as an MLM scheme "disguised as an advocacy organization." Here's how the Trades of Hope website pitches the business to potential "partners" and "advocates" (that's what they call folks who join the MLM to sell merchandise and recruiting additional sellers for their downline):

"Create job opportunities for women leading their families out of poverty and human trafficking by shopping ethically made home decor!"

The company works with "Artisan partners" across the globe, who create the products that are then sold by folks who sign up for the MLM. Trades of Hope describes their relationship with the artisans:

We pay our Artisan partners 100% of their asking price (they set the price!) for a product order before you even see that product on our website! We are in a business partnership with them. Not a charity. Our Artisans receive 3 to 6 times what they would normally make in their region. The Fair Trade communities that are helping them get their product to market follow guidelines of checks and balances to give back, not just to the Artisan, but to their community as a whole as well. This includes things like wells, children's schools, education for adults, land, and developing homes. It is life changing. Fair Trade is about providing a living wage for those in extreme poverty and giving them a chance for a better life.

If the business just worked with artisans to sell their products to the public, I'd have no problem with it, and would actually see it as a positive thing. However, Trades of Hope doesn't simply support artisans—its business model is based on recruiting sellers who then recruit other sellers, which makes it a typical MLM. The recruitment page of the Trades of Hope website clearly states: "Enjoy The Rewards and The Partner Does All The Work!" The problem is, though, that very few people are actually "enjoying the rewards," as it's been shown time and again that 99% of people who participate in MLMs lose money.

Over on Reddit, in the terrific subreddit r/antiMLM ("Stop MLM schemes from draining your friends dry. Multi Level Marketing (MLM) schemes are a drain on our society. Its participants either build the pyramid taller or get squashed by it.") I found some interesting discussions of Trades of Hope. Here's some insight from a former member:

I escaped from them. It's basically an MLM. You don't need to keep product on hand, you have a personal seller website and you pressure people to host parties. Their schtick is that they sell items made by people in developing countries so they use a lot of guilt and religious crap to pressure people into buying the items. We were told to post things on Facebook like "help this family out of poverty one bracelet at a time" etc. I finally noped out after realizing that their method is stupid and sustainable development can be found in ways that don't require me to guilt my friends and family into having stupid online parties. As MLMs go, the buy in is $150 so people don't lose their houses over this. The website is $12 or $13 a month. So not like lularoe requiring $4000+ buy ins but it's def an MLM, there's a lot of pressure to recruit and maintain a downline.

If you want to learn more about Trades of Hope, Hannah Alonzo recently posted a terrific deep dive into the company. Her analysis includes a critique of the company's recruitment structure, as well as critical commentary on how the entire operation oozes with "White savior complex."

Individuals with mental health issues, such as autism spectrum disorder, are vulnerable to both radicalization and MLM recruitment.

Title:

Content: Skip to main content Skip to navigation

Up to 70% of people referred to Prevent may have mental health issues

Exclusive: increasing numbers of children also being radicalised by far-right groups, say police

Police and crime correspondent
Mon 9 Aug 2021 10.36 EDT

Up to seven in 10 people referred to the official scheme intended to stop people becoming terrorists may suffer from mental ill health or other vulnerabilities that could leave them prone to falling for propaganda from violent extremists.

Simon Cole, a chief constable and the police lead for Prevent, said such psychological problems were much more of a potential factor than first thought.

Three special hubs in London, the Midlands and the north-west are seeing people missed by other services, with the counter-terrorism scheme being the first state service to refer them for the help they may need, police say.

Cole also said increasing numbers of children were being radicalised by banned neo-Nazi groups, which deliberately try to recruit the young and vulnerable in their bedrooms in order to turn them into foot soldiers in a race war.

Counter-terrorism policing has been working for several years with health professionals to see how many people being referred to Prevent may have mental health issues or vulnerabilities such as autism spectrum disorder, alcohol abuse issues, drug problems or homelessness.

The three hubs were set up to deal with those with mental health issues but, as more people were assessed, adapted to deal with other vulnerabilities that could cause mental health distress.

Prevent is a voluntary scheme that has been dogged by controversy. It aims to identify people who may be at risk of committing terrorist crimes, and divert them. In 2016, Cole said 44% of the individuals involved had mental health or psychological problems – but the figure is now far higher.

Cole said about 70% of Prevent cases “now have some measure of concern within them that needs assessing via vulnerability support hub.

“If a person is vulnerable for whatever reason, they might find the sort of ideologies around radicalisation something that they feel gives them some measure of value.”

He added: “It could be that people who have vulnerabilities are seeking self-identification through being linked across to radicalisation. The vulnerability support hubs are an important part because what it ensures … is that appropriate support can be brought alongside people so that if there are mental health needs, they can be met.”

Cole said a significant proportion of those seen by Prevent had complex needs. “About 40% of those, there’s multiple factors. So that might be substance misuse or housing or other offending behaviours [such as violence]. You would have heard the independent terrorist reviewer talk a few weeks ago about autism specifically. So we have seen that the early thinking has been borne out as we’ve gone forward.”

Police are also increasingly worried about radicalisation of children, especially by the far right. In the last financial year, 21 children were arrested for terrorism, 15 of them on suspicion of involvement in extreme rightwing terrorism. In total, 13% of arrests for terrorism in the last financial year were of youths under 18, compared with 5% in the previous year. Young people under the age of 24 accounted for nearly 60% of extreme rightwing terror arrests, a rapid rise.

Cole said: “Certainly we’re seeing some young people being, in effect, groomed online, through things like gaming sites, and then being moved into the more private spaces of the web where that process is continuing. There is some deliberate targeting there.”

Although the scheme is accused by some of unfairly targeting Muslim communities, it is increasingly having to make parents in white communities aware of the dangers of radicalisation as the far-right threat grows. Prevent will also increase its focus on parents, such as its recent sponsorship tie-up with the parenting website Netmums.

The clinician in charge of the vulnerability support services, Dr Nicki Fowler, said support for violence was a symptom of a deeper problem. “When people get involved with extremism or any type of risky behaviour, it is usually their solution, not their problem.”

She said people could be lured by extremist narratives blaming problems on certain groups with the message: “Come and join our group, it’s not your fault, it’s their fault.”

Problems with housing, for example, may cause psychological distress or anxiety, which the hubs aim to work on. Fowler said mental health distress was one of many factors that affected the risk of believing in terrorist violence. “Most commonly it’s relevant as part of many factors.”

She added: “Sometimes it’s present and completely irrelevant.”

Prevent rarely escapes controversy, such as accusations of invading privacy or tarnishing communities, which it denies. Fowler said police did not have access to clinical notes or sensitive health information about individuals referred to the hubs.

Ch Supt Nik Adams, the national coordinator for Prevent, said police were not trawling for mental health information. Instead, once people are in Prevent, they are offered mental health treatment and support for their needs, which have often often gone undetected.

Adams said: “There is a rich pool of vulnerabilities and people out there who can be exploited. And our job is to identify those that are susceptible and vulnerable and to seek to intervene and offer them support in a way that keeps them and others safe.”

For Prevent, referrals over concerns about Islamist (24%) and extreme rightwing terrorist (22%) vulnerability are broadly level, but the single biggest group is mixed, unstable and unclear ideologies, at 51%.

“There are more people whose motivation isn’t as clear within the people referred into Prevent,” Cole said.

Generally, the level of police and MI5 operations investigating those suspected of actual involvement in terrorism runs at six Islamist investigations to every one extreme rightwing investigation.

In 2019 the assistant commissioner Neil Basu, until last month the head of counter-terrorism, said Prevent was the most important plank of Britain’s counter-terrorism strategy, but had been “badly handled” and had to become more transparent and community-led.

The pandemic has accelerated online commerce adoption worldwide, and the MLM industry has shifted its marketing strategies, using predictive analytics to mitigate supply chain issues.

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Content: Analytics and AI in 2022: Innovation in the era of COVID

This year's predictions focus less on analytics technology per se and more on its application to address pandemic-driven phenomena.

As we have reached the end of 2021, my inbox has become stuffed with the now customary batch of emails, from tech companies and their PR agencies, sharing management's thoughts on what next year will hold for us, in the world of data, analytics and AI. As ever, the annual exercise of compiling sage predictions about the upcoming year, from executives around the industry, was a big effort. In fact, once all the prediction emails were consolidated, a 50-page document resulted. As with any big data exercise, my goal was to aggregate the data into groupings I could organize it by, both to tame the volume of the data and because the groupings are themselves instructive.

This year, most of the predictions were not about particular technologies, like Hadoop, Kafka or Spark. And they weren't even about tech genre issues like the battle between data warehouses and data lakes. Instead, this year's predictions (for next year) focused on broader business or even societal issues, many of which stem from the world's collective experience of the Coronavirus/COVID-19 pandemic and the changes it has imposed.

Technology's in there, of course; for example, there was a lot of discussion of artificial intelligence (AI), low code/no code platforms and architectural approaches to analytics, like Data Fabric and Data Mesh. But issues pertaining to supply chain disruptions; labor shortages and the "great resignation;" and the interplay between customer experience management, personalization and data protection had huge presence as well.

Let's explore a grouped summary of the predictions.

Supply Chain

We all know the pandemic has had a knock-on effect of impacting global supply chains. For business, that has meant disruption and flux. Interestingly, many of our prediction participants saw this as a tech challenge. As unpredictable as supply chain issues might make things feel, many predictions were based on the premise that predictive analytics could mitigate the the difficulties, as long as the models themselves were carefully monitored for accuracy and drift.

"Many industrial companies...over the last two years...were forced to rely on AI and other digital technologies to solve urgent, real-world problems in supply chains and production" said Artem Kroupenev, VP of Strategy at Augury. Nick Elprin, CEO, Domino Data Lab, feels "the continued volatility of unpredictable business factors, from supply chains to extreme weather, will greatly accelerate the need for businesses to continuously monitor how well their models reflect the real and rapidly changing world of their customers."

Alok Ajmera, CEO of Prophix, opines "Businesses have seen their share of disruptions over the last year, and in 2022 they most likely will continue to deal with the impact of supply chain shortages, rising inflation, and increased cyber security threats...Cloud-based "if/then" scenario planning software tools [enable]...continuously reset forecasts...according to real time data insights to meet fluid market conditions."

Beware, though. Supply chain issues don't just impact material goods; they can impact the technology we tend to view as infinite and always available, too. With that in mind, Lenley Hensarling, chief strategy officer at Aerospike, said "Supply chain issues, both hardware and personnel, will continue with the cloud..as companies continue to migrate to the cloud in 2022, they'll be surprised to find hardware and personnel shortages that may force them to alter their plans."

You can't fire me, I quit

And speaking of the personnel shortages, many of our predictors had something to say about "the great resignation," 2021's apparent voluntary exodus of workers from their jobs. For example, Buno Pati, CEO of Infoworks says that we should "consider [the great resignation's] particular implications regarding scarce data engineering and data science talent, already in very high demand and commanding significant compensation." In other words, finding good data pros was bad before, and it's getting even worse. As to a solution, he predicts that "in the coming year, adoption of new automated approaches to data operations and orchestration will free this critical talent pool from the mundane and focus these valuable professionals on creating and delivering business value."

Momentive (formerly SurveyMonkey) CIO, Eric Johnson, agrees that automation can help address the shortage and work as a retention tool to keep existing employees happier: "in 2020, 31% of companies had at least one system automated. With the great resignation and demand for better quality jobs, automation will accelerate immensely to remove monotonous processes and ensure employees have high-quality work experiences with diverse and meaningful tasks." Speaking to that notion of quality, Johnson also says "The Great Resignation has shown that pay is no longer a main retention lever. Employees are instead eager to have the working environment they want and new challenges that keep them improving and learning as individuals and professionals."

There's an AI angle here too. Nick Curcuru, Vice President of Advisory Services at Privitar, says "analytics in HR has traditionally been about reporting. As organizations grapple with employee turnover amidst the 'Great Resignation,' they will increasingly look to predictive analytics to help save the day." Gleb Polyakov, co-founder and CEO of Nylas, says "Advancements in AI combined with the labor shortage and demand for rapid scale have forced companies to automate wherever possible." Polyakov doesn't predict a dystopian situation though, assuring us that "...even with continued AI-led innovation, humans will continue playing an essential role in true organizational impact, analysis, and growth."

Of fabric, and mesh

Beyond societal issues, architectural ones have been important this year too, especially those that can help companies leverage their analytics investments more successfully. Leading contenders here are the Data Mesh and Data Fabric approaches and many of this year's predictions focused on them.

To begin with, Steve Totman, Chief Strategy Officer at Privitar, believes that "Organizations are increasingly embracing data mesh and data fabric methodologies as the basis of their modern data stacks." Infoworks' Pati is right there with him and thinks that "2022 will see significant growth and interest in data fabric solutions as companies seek to leverage a common management layer to accelerate analytics migration to the cloud, ensure security and governance, quickly [and] deliver business value..." On behalf of the company, he states "we believe this technology will be broadly adopted over the next five years."

Totman and Pati are not alone. "'Data fabric' will be a popular buzzword." was one of five big predictions from Mark Van de Wiel, VP of Technology at HVR (now owned by Fivetran). And Ravi Shankar, SVP and CMO at Denodo, headlines his #1 predicted trend as "Data fabric becomes the foundation for the distributed enterprise," adding that "by enabling organizations to choose their preferred tools, these data fabrics will reduce time-to-delivery and make it a preferred data management approach in the coming year."

Haoyuan Li, founder and CEO of Alluxio, sees Data Fabric as more than popular...he views it as a solution to the new round of data silos: "with SaaS and managed services in the cloud creating data silos, improved governance and catalog with a data fabric spanning multiple services will come to the rescue in 2022." Komprise president Krishna Subramanian sees a similar silo-busting value proposition, stating that "IT and storage managers will choose data fabric architectures to unlock data from storage and enable data-centric vs storage centric management."

Sure seems there's a lot of hope riding on these architectures. I wonder what next year's experts will say about that.

No/Lo-Co

We've already mentioned automation as a partial antidote to the labor shortage, and many of our predicting personnel see low-code/no-code platforms -- in many ways, automation's partner -- as a huge force for efficiency and change in 2022.

Christine Spang, co-founder and CTO of Nylas, predicts, given the "Engineering Labor Shortage, Low-Code Development Takes Off," and expounds on that headline by saying "we'll see the adoption of low-code, no-code tools and applications accelerate in 2022 and beyond."

Venkat Thiruvengadam, the founder and CEO of DuploCloud, explains: "no-code/low code platforms enable non-technical business experts to create software in the domains they know best, without requiring coding knowledge. Experts who were previously locked out of a business idea because they lacked the coding expertise can now get started with minimal coding knowledge." He adds that "the DevOps skills shortage will only continue to grow, accelerating the need for no-code / low code solutions."

But Gil Hoffer, Co-Founder and CTO of Salto, addresses the flip side of that DevOps observation, believing that no- and low-code will acquire attributes of conventional software: "as no code and low code platforms and tools become more pervasive, methodologies and tools from the software development and DevOps worlds, such as automation, version control and declarative languages will be applied and added to these environments."

DevOps-hungry or not, Mendix CEO Tim Srock and his team think "low-code will move past app development" and feel it will grow to "include customer experience design and intelligent workflow automation." The Mendix gang also feels that "...companies will use low-code to automate tasks within workflows." And Ryan Welsh, Founder and CEO of Kyndi, thinks low- and no-code will move into the AI realm too, predicting that "Universal AI will be embedded in a suite of configurable business solutions that do not require coding."

But how long can low/no...go? Since the advent of CASE (computer-aided software engineering) in the 1980s, we've seen platforms that require minimal programming have huge appeal. We've also seen the pendulum swing back the other way, where code-first platforms, and the skill sets needed to drive them, migrate back into high demand.

Personalized, but not surveilled

From low-code, we move to what we might call "low-data." Dr. Jans Aasman, CEO of Franz Inc., characterized the new normal of personal data analytics: "in 2022 we will see new ways for users to regain control of their data." That's great, but it's yet another disruption, forcing companies to personalize experiences without access to as much personal data. Jennifer Krizanek, President, NA and CMO of Contentserv, describes the challenge: "2022 will witness businesses strategizing on how to personalize the customer experience without breaking GDPR laws or infringing on consumers' data privacy rights." She further opines that next year "will be the year in which businesses learn how to operate, market and personalize their offerings to consumers without tracking their every move."

But how can that be done? For openers, Denodo's Shankar says that "in 2022, organizations will leverage small data analytics to create hyper personalized experiences for their individual customers to understand customer sentiment around a specific product or service within a short time window." That makes sense, but the requirement still seems formidable.

AI, as it turns out, may be the key to doing more with less. "With machine learning, companies can optimize, automate, and personalize content and message delivery timing to increase engagement rates at the personal level" says Jason VandeBoom, CEO of ActiveCampaign. And that's not just a nice-to-have according to Mendix folks. Rather they see it as a must-have: "Hyper-personalization will become the norm: As the world becomes increasingly digital, customers will expect experiences that are tailored and can adapt to their needs and desires in the moment. To do that, applications need to take advantage of AI versus executing simple rules."

Vertical AI

AI isn't just for personalization though. In fact, the sense of the predictors' room is that vertical industries, from finance to healthcare, will benefit from AI in 2002. Ajmera at Prophix headlines one of his predictions as: "The Era of AI-Powered Corporate Finance Is Here." His analysis says "...as businesses emerge from the volatile pandemic period, expect to see CFOs finally taking the plunge into AI-powered finance technologies, kickstarting the next era of super-charged corporate finance." Franz's Aasman says "This 'Total AI' is swiftly becoming necessary to tackle enterprise scale applications of mission-critical processes like predicting equipment failure, optimizing healthcare treatment, and maximizing customer relationships."

Further along the healthcare road, Dave Wessinger, CEO and Co-Founder, PointClickCare, believes that "in 2022 we should expect to see more healthcare organizations capitalize on artificial intelligence (AI) to monitor patient behavior, overall creating a safer environment for patients and powering healthcare staff to provide more streamlined and better care." It's not just AI, either. Todd Gottula, President, Clarify Health, thinks analytics will come along for the ride: "Payers, providers, and life sciences companies will turn to on-demand analytics software that gives them instant access to a 360-degree view of the patient journey and a window into how medical care and social and behavioral determinants of health interconnect to influence outcomes."

Transformation can be fun

Virtually everything we've looked at so far pertains to digital transformation, even if only implicitly. But how well have such "DX" efforts gone this far? Not far enough, in the view of Contentserv's Krizanek, who "...believes in 2022, organizations will extend earlier digital transformation efforts but, in doing so, will be forced to rely on their ability to automate trusted data delivery."

To get there, AI comes to the rescue, again. Komprise's Subramanian believes "AI and machine learning in the cloud continue to deliver more capabilities for customers and are becoming core enablers of digital transformation." Subramanian believes it's less not only about AI though. Companies' jettisoning their proclivity to be data pack rats is another factor: "Zombie data or dead data will garner proper attention as enterprises aim to better segment, classify, organize, cleanse, manage and justify spending on storage, backup and DR. Data hoarding will come to an end as part of successful digital transformation initiatives."

SingleStore's Oliver Schabenberger thinks DX success is a data storage technology issue, and one that will be solved in a couple of years: "By 2024, data technology will have evolved to allow organizations to optimize for frictionless digital transformation rather than optimize for read/write of transactions or efficient scans of large datasets. Databases will be an active participant and orchestrator of decision support." Given the company's combination of row store and column store technology in one database, this vantage point makes sense.

Don't just innovate, operate

Overall, while they don't come right out and say it, our clairvoyants seem to see 2022 as a year of fit-and-finish, rather than one of raw innovation. We already have tons of great analytics and intelligence technology, and we have, for a few years now, understood their potential collective transformative power. What we have largely neglected, though, is achieving high rates of success in implementing these technologies and making them operational. With the economic and logistical impacts of the COVID pandemic, that's now moved from being suboptimal to being inexcusable.

Now we need to take stock of what we have, slow down on adding to it and ramp up on the discipline necessary to exploit it to its full potential. Our prognosticators think that will happen in 2022. My guess is it might take longer, but it's a good omen that people have apparently been pondering it so fully in the latter part of 2021.

Title:

Content:
CBK White Paper Series: Retail Marketing in the Digital Era

Professor Hao Shen, Department of Marketing, CUHK Business School

HONG KONG SAR – Media OutReach – 13 June 2023 – COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of the pandemic. Online commerce boomed as consumers flocked online to purchase a wide array of goods.

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Public recognition and growth opportunities can help MLM companies retain their workforce.

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Content:

A workplace deserves prominent employees with better responsibilities. However, it is a give-and-take process!

If you, as an employer, cannot provide a suitable and convincing atmosphere to your employees, they will not take responsibility for your working process. According to the survey by Mental Health America, 76% of health workers reported exhaustion and burnout during COVID-19. This led to mass job rejection, and some preferred to leave.

Poor workplace management is dangerous to the future of any industry. However, healthcare sectors are at greater risk. The healthcare sector is the most important industry in our society. It works on an emergency basis.

When it's about people’s safety, everything can be at stake! Here comes the importance of employee satisfaction!

What is employee engagement?

Well, it's a connection that employees feel with their workplace. The way we find the connection to our family, if we want to work responsibly, we need to think of the workplace as our own!

A clear link between employees and the workplace depends on culture and working process. An engaged employee can go beyond their common responsibilities to meet organizational goals. Their enthusiasm for the dedicated working process comes with employee engagement.

Whether you consider healthcare software solutions to ease the daily operations of your employees or enhance a flexible working environment for your employees, it will all relate to employee engagement.

Tips For Engaging Employees In A Healthcare Organization

Healthcare organizations require a team of committed and enthusiastic employees.

If the health workers lose hope in their organization, it can be dangerous for the patients as well. They might not get facilities timely while exposed to unfaithful treatment.

To provide quality care and services to patients, healthcare organizations must follow employee engagement tactics. However, engaging and retaining employees in the healthcare industry can be challenging without proper tactics to handle their concerns.

Here, we will try to discuss the engagement opportunities available in healthcare for the employees.

Invest In Your Leadership Team

A prior leadership development process is a stage set for all the employees in a healthcare organization to enhance their knowledge and understanding of the organization. The more an organization focuses on investing in creating a core leadership team, the more they will get benefits out of it.

These leaders can help train employees to curate their paths to the organization’s success. A proper leadership team may focus on the development opportunities for employees. So, they will get more attention to help enhance individual skills with a trainer.

Improve Internal Communication

Internal communication is an integral part of the healthcare organization. The whole organization will function properly only if internal communication goes on. A healthcare organization becomes fully functional when the team members perform together.

One man at work is not a solution for the healthcare sector. The more you focus on team collaboration, the better you will be able to handle the working pressure.

In a team, if an employee sees that there is bonding without any hard feelings, the employee will try to find their way inside the team. This can be a good sign to keep employees engaged in the work and stay emotionally active.

Internal communication is the only solution to help develop team bonding.

Recognise Achievements

Most employees do not experience rewards in their entire careers. This is a rare occasion only made for the best employees every year.

Well, this is just a formality from the HR team, but we are talking about random recognitions. Small achievements can lead to the proactiveness of the employees.

In the healthcare sector, employees are always in a hurry to work on emergencies. So, the workload is always high, which leads to burnout. Apart from other solutions, healthcare organizations can depend on the recognition process.

If you start recognizing your employees' small steps and allow them to celebrate their achievements, it will help them stay motivated and work harder. This is a prominent employee engagement tactic to help employees feel like they are special.

Provide Mental Health And Wellbeing Resources

Providing mental health and well-being resources to employees is essential for better engagement with the workplace. The healthcare sector is a high-pressure working environment, and we all know that! So, it can be emotionally draining for employees.

It's crucial to ensure that employees have access to mental health resources that can improve their work-life balance and reduce burnout. In this case, employers can provide counseling services, mental health days, and mindfulness programs to support employees' mental and emotional well-being.

If employers can show that mental and emotional health is a priority, it's possible for them to improve employee engagement in the healthcare industry.

Create Team-Building Opportunities

Team-building activities are great ways to enhance employee engagement in healthcare organizations. By creating opportunities for employees to work together in a non-work environment, you can help build trust, improve communication, and strengthen relationships among team members. Here are some tips to create team-building opportunities:

  • Plan regular team-building activities
  • Encourage cross-functional collaboration
  • Create a positive work environment
  • Promote open communication
  • Lead by example

Go for it!

Enable Flexibility

There is nothing more important than allowing flexibility in the workplace to help manage work-life balance.

Most employees lose their work-life balance in healthcare sectors. This is not a good sign for the industry. So, the employees need to show some tactics to handle this issue.

Well, they can easily find their work-life balance if given the flexibility of time and work responsibilities.

It is probably the best solution and a gift to share with the employees, which can play a big part in engaging them.

Provide Mentoring Opportunities

Mentorship comes with individual development opportunities. This is why mentorship programs are exposed to coaching and development from senior colleagues.

When you started your career as a trainee, you needed a trainer, but that was for a certain time. That does not mean you do not need mentorship for the rest of your profession. In many stages of your professional career, you will seek mentorship to deal with all the turmoil.

Well, mentorship helps boost employee morale and productivity. While we are not alone in this mess, we should try to organize mentorship programs often in your healthcare organization. It's all about creating strong interpersonal relationships within an organization.

It’s time to manage employees for healthcare organizations to boost efficiency in the workplace while promoting a healthy environment.