Korean skin care emphasizes intrinsic care and natural products to achieve healthy, flawless skin.

The Korean cosmetics industry ranks eighth globally and its exports rank fourth, making it a significant international player.

Korean skin care emphasizes gentle, effective products made with natural materials and prioritizes skin protection from infancy.

Korean skin care uniquely utilizes fermented ingredients, four times more potent than non-fermented ones, distinguishing it from Western skin care.

Korean skin care routines often involve a multi-stage system using natural ingredients and avoiding harmful substances.

The "glass skin" trend, originating in Korea, aims for a smooth complexion and has grown 134 percent year-over-year on social media platforms like TikTok.

Korean skin care brands are expected to reach $18.32 billion by 2030, growing at a 9.2% compound annual rate from 2022 to 2030.

Korea is the world's third-largest cosmetics exporter, with its skin care market projected to reach $11.4 billion by 2026.

Korean skin care products are known for being affordable, typically priced under $25.

TikTok and hashtags like #kbeauty have fueled the global popularity of Korean skin care, garnering 9.5 billion views.

Korean skin care trends like skip-care and skin flooding are gaining global influence for their effective and convenient solutions.

Korean skin care philosophy emphasizes skin health over external beauty, contributing to its global popularity.

Korean skin care brands like Laneige and Innisfree are known for their natural ingredients and effective products.

Korean beauty brands have expanded their reach to over 16,100 stores worldwide through partnerships with international retailers like A.S. Watson.

Korean skin care brands remain popular by incorporating the latest science and traditional ingredients into their products.

Korean skin care products often feature traditional Korean medicine ingredients, like snail mucin, allantoin, and bee propolis.

PHAs, ceramides, centella asiatica, and niacinamide are popular in Korean skin care for gentle exfoliation and skin barrier health.

Year-round sun protection is a trend in Korean skin care, with many products featuring blue light protection SPFs.

Fermented ingredients are used in Korean skincare for their potency, often in skip-care routines.

The Korean skincare routine is being simplified into shorter routines like double moisturizing and double SPF application.

Korean skin care products are generally affordable, priced under $25, contributing to their international popularity.

Korea's cosmetics exports are expected to reach $11.4 billion by 2026, driven by government investment in beauty brands.

Korean skin care emphasizes healthy, moisturized, and luminous skin.

Korean skin care products often use fermented ingredients, which can be four times more potent than non-fermented ones.

Korean skin care prioritizes health and radiance through gentle methods and timely rehydration.

Korean dermatologists recommend gentle skin care routines using products like foam cleanser and LED care.

The "0 stimulation maintenance method" is a key Korean skin care philosophy that maintains fine skin through gentle treatment.

Korean cosmetics are made from natural ingredients, avoiding harmful substances and focusing on customer health and skin problem solutions.

Korean skin care's international boom is due to its effectiveness, affordability, and unique approach, driven by social media and influencer marketing.

Korean skin care brands use marketing strategies like trial sizes and competitive pricing to stay popular.

Amazon Prime Day offers up to 50% off K-beauty products.

K-beauty brands, including Cosrx, Innisfree, Amorepacific, and Sulwhasoo, offer discounted products on Prime Day.

Korean skin care products are popular due to their affordability, accessibility, and effective results.

Korean skin care products often feature traditional Korean medicine, like Hanbang ingredients.

Buying from reliable sources is recommended to avoid side effects from unknown products.

Korean skin care products have gained worldwide popularity, but their long-term effects and industry concerns should be considered.

Korean skin care routines typically involve a multi-step approach that includes various products like cleansers, exfoliants, toners, essences, masks, eye creams, moisturizers, and sunscreen.

Korean skin care emphasizes individualized care with gentle, non-irritating products tailored to specific skin types and concerns.

The Korean beauty industry prioritizes strict safety standards and healthy, moisturized skin, with sunscreen as a daily care staple.

Korean skin care products have gained popularity worldwide, driven by unique ingredients like snail extract and hyaluronic acid, with sales doubling at Watson in 2024.

Korean brands offer a range of products with key ingredients like niacinamide and hyaluronic acid, and certifications ensuring safety and quality.

Korean skin care products are often affordable, priced under $25, and offer similar results to more expensive brands.

Korean skin care is unique and effective due to features like fermented ingredients, which are four times more potent than non-fermented ones.

Korean skin care emphasizes prevention, hydration, and gentle methods to achieve a luminous complexion.

Korean dermatologists recommend gentle skin care routines using products like foam cleanser and LED care.

The "0 stimulation maintenance method" is a key Korean skin care philosophy that maintains fine skin through gentle treatment.

Korean cosmetics are made from natural ingredients, avoiding harmful substances and focusing on customer health and skin problem solutions.

Korean skin care's international boom is due to its effectiveness, affordability, and unique approach, fueled by social media and influencer marketing.

Korean skin care brands use marketing strategies like trial sizes and competitive pricing to stay popular.

Korean skin care philosophy focuses on achieving healthy and radiant skin through a combination of outer and inner beauty practices.

Korean skin care brands promote global skin health by emphasizing gentle, hydrating, and soothing ingredients.

A.S. Watson's partnership with Amorepacific exemplifies Korean skin care brands' strategy to stay relevant by introducing eco-friendly clean beauty products.

Korean skin care products are globally lauded for their creative ingredients and science-backed formulas.

The Korean government's investment in beauty brands has contributed to the growth of the Korean skin care industry.

Korean skin care is distinct from Western skin care due to its emphasis on skin barrier health and use of traditional ingredients like ginseng and green tea.

Korean skin care routines are shifting towards simplicity and effectiveness.

Korean skin care's popularity has also been driven by

Korean skin care emphasizes intrinsic care and natural products to achieve healthy, flawless skin.

Title:

Content: Korean girl latest beautiful 3 ideas!
Intrinsic care is also key.
Journalist Li Wei / Taipei Photo / All Female Stars IG
In recent years, Korean has become a leading fashion representative in the beauty industry, and it is a fashion trend respected by young people. What are the latest trends in Korean girls? Summarize three ways of thinking about beauty and easily counterattack their peers.
# Regular Wet Compress + Cushion Maintenance
In recent years, Korean makeup can be found that more and more attention is being paid to the ultimate nude makeup and light touch. In addition to the good foundation of the skin, it is more important that the foundation of the skin is good, and the foundation is thin.
# Intrinsic care and adjustment
In fact, the most important thing is internal conditioning, and no matter how much you smear on the outside, it is not as bad as staying up late and eating, so many Korean girls will always practice exercise and fitness, help the body to detoxify and healthy, but also supplement all kinds of nutrients needed by the body, strengthen conditioning and care, diet control is light, and achieve all-round perfection.
# Mindset is energizing
In fact, the state of the heart is also the key to affecting the external state, has been maintained in a negative energy state for a long time, the body will also follow the illness, from many Korean girl group lyrics can be found, focusing on women's self-strength, self-confidence out of the personal attitude of consciousness, encouraging girls to have the sun from the heart.
► Love in the most difficult to serve the three constellations!
TOP 1 All kinds of cleanliness and perfectionism make people super stressed
► Vizi officially confirmed it! Close all retail channels in May: it has been used for many years
It ’ s hard to tell the truth about the three stars!
The top 1 exit is to make people believe that it is true, that it is a "master of lies".
Key words:
Care, Beauty
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The Korean cosmetics industry ranks eighth globally and its exports rank fourth, making it a significant international player.

Title:

Content: Go to the menu Go to the original
Go Top
Korea Cosmetics Experience Center
# Korea Vientiane l 2021-10-01
Vientiane, South Korea
Director （ PD ） ： Jin Bo
Moderator (MC): Minami Mori (Professor, Hirasawa University)
Guest: Sung Joon-soo (Head of Education and Publicity Group, Korea Cosmetics Industry Research Institute)
The heart of beauty is for everyone.
Speaking of Korea, most women will think of Korean cosmetics.
During the epidemic, the first Korean cosmetics publicity center opened in Myeongdong, Seoul.
This program has asked the person in charge of Song Zhenxiu to introduce the relevant situation for everyone.
Nan: Hello! Would you please say hello to our listeners?
Song: Hello everyone.
I am Song Jung-soo of the Korean Cosmetics Industry Research Institute, and I am mainly responsible for publicity and training work.
Now my main business is running the first K-beauty experience hall in Korea.
We are delighted to have the opportunity to introduce our Cosmetics Experience Hall on KBS Radio Korea International.
Nan: Your Chinese is so good, how did you end up with China?
Song: When I was very young, a friend made me a Chinese food in Northeast China. As a result, I suddenly became fascinated with the magic of Chinese food, so I began to learn Chinese, and completed a master's degree in Chinese universities.
Nan: Congratulations on the grand opening of Korea Cosmetics Experience Hall, please tell us what kind of experience hall this is?
Song: Our K-beauty Cosmetics Experience Hall is the first Korean cosmetics publicity hall jointly operated by the Korean Ministry of Health and Welfare and the Korean Cosmetics Industry Research Institute.
Domestic foreigners and ordinary consumers can freely use and experience the excellent cosmetics of Korean SMEs here for free.
Nan: What is the background to opening such an experience hall?
Song: The market share of the Korean cosmetics industry currently occupies the eighth place in the world, and exports account for the fourth place, but cosmetics exports are mainly played by large enterprises, in fact, among the cosmetics of Korean small and medium-sized enterprises, there are also very many excellent products.
It is just that the public is not very familiar with them, so we planned such a project, hoping that Korean small and medium-sized cosmetics can also go to the world.
Nan: How did consumers react to the experience?
Song: Our experience hall is located in Myeongdong, in the center of Seoul, and you can see not only the famous Myeongdong church, but also the landmark Namsan of Seoul.
Because the background is very beautiful, many people can not help but pull out their mobile phones to constantly take photos.
Therefore, our experience hall can be said to be a collection of experience and leisure in one place, every day at noon and after work will be visited by many office workers.
Nan: Korean cosmetics are popular all over the world, especially in Asia. Why do you think this is?
Song: The reasons are very diverse. First of all, Koreans pay special attention to skin protection, starting from infancy to use skin care products suitable for their skin care, and then they must use sunscreen every day in adolescence to prevent UV damage to the skin.
In addition, Korean cosmetics production attaches great importance to raw materials, try to use natural affinity of raw materials, reduce the stimulation of the skin, so it is generally considered that Korean cosmetics are very safe.
Third, it should be the impact of the Korean wave craze, such as Korean opera and Korean singers and other entertainers should be said to be not small. (Photo from the guest)
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Korean skin care emphasizes gentle, effective products made with natural materials and prioritizes skin protection from infancy.

Korean skin care uniquely utilizes fermented ingredients, four times more potent than non-fermented ones, distinguishing it from Western skin care.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean skin care routines often involve a multi-stage system using natural ingredients and avoiding harmful substances.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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The "glass skin" trend, originating in Korea, aims for a smooth complexion and has grown 134 percent year-over-year on social media platforms like TikTok.

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Korean skin care brands are expected to reach $18.32 billion by 2030, growing at a 9.2% compound annual rate from 2022 to 2030.

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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Korea is the world's third-largest cosmetics exporter, with its skin care market projected to reach $11.4 billion by 2026.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skin care products are known for being affordable, typically priced under $25.

TikTok and hashtags like #kbeauty have fueled the global popularity of Korean skin care, garnering 9.5 billion views.

Korean skin care trends like skip-care and skin flooding are gaining global influence for their effective and convenient solutions.

Korean skin care philosophy emphasizes skin health over external beauty, contributing to its global popularity.

Korean skin care brands like Laneige and Innisfree are known for their natural ingredients and effective products.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Korean beauty brands have expanded their reach to over 16,100 stores worldwide through partnerships with international retailers like A.S. Watson.

Korean skin care brands remain popular by incorporating the latest science and traditional ingredients into their products.

Korean skin care products often feature traditional Korean medicine ingredients, like snail mucin, allantoin, and bee propolis.

PHAs, ceramides, centella asiatica, and niacinamide are popular in Korean skin care for gentle exfoliation and skin barrier health.

Year-round sun protection is a trend in Korean skin care, with many products featuring blue light protection SPFs.

Fermented ingredients are used in Korean skincare for their potency, often in skip-care routines.

The Korean skincare routine is being simplified into shorter routines like double moisturizing and double SPF application.

Korean skin care products are generally affordable, priced under $25, contributing to their international popularity.

Korea's cosmetics exports are expected to reach $11.4 billion by 2026, driven by government investment in beauty brands.

Korean skin care emphasizes healthy, moisturized, and luminous skin.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
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Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Korean skin care products often use fermented ingredients, which can be four times more potent than non-fermented ones.

Korean skin care prioritizes health and radiance through gentle methods and timely rehydration.

Title:

Content: Dermatologist teaches Han Niu to do the "0 Stimulation Maintenance Method" 4 steps to develop smooth skin
▲ South Korean dermatology commonly used "0 stimulation maintenance method", can help to develop fine skin.
(Photo by IG @ haeny _ gram, @ aoihamada)
Journalist Chang Yu-jung / Taipei Coverage / Photographs of Little Red Books @ Dr. Meili Lee
Do you envy Korean girls who have fine skin like a baby?
South Korean dermatologist Lee Ye-en revealed that one of the beauty secrets of South Korean girls is “don ’ t touch skin ”, to treat the skin gently! She said that both hands inadvertently contact with the skin, such as chin support, chin rubbing or improper skin care practices, can lead to various skin problems, so South Korean Dermatology Institute Line has a commonly used“ 0 stimulation ” skin management method. There are 4 tips to repair and learn together.
# Foam wash face
Li Yien reminds that when washing your face, do not directly rub the cleanser on your face foam, and do not soak and rub your face for a long time, which is easy to cause a burden on the skin.
She also recommends foam cleanser, which can be directly squeezed out of rich foam, hands can not touch the skin, in the thick part of the pores gently press, not more than 60 seconds, do not forget to wash your hands before washing.
Rinse gently with warm water for more than 20 times, thoroughly wash the foam, especially the hair line, behind the ear, neck and other parts, to be carefully cleaned.
After washing, you can use a disposable towel to gently press down the water.
# Timely rehydration
After washing the face for more than 10 seconds, the moisture of the skin will quickly disappear, so take care of the skin in time.
For some people who are used to wiping lotion will pat and feel better absorption, Li Yien said that pat on the face will bring a burden to the skin, especially acne and sensitive muscles. It is recommended that the form of spray is used to directly help the skin replenish water, and the general moisturizing spray is OK.
If the skin is more fragile, it is recommended to use the "jojoba spray" made of 100 ml of physiological salt water + 3 ml of jojoba oil. When the skin is dry, spray it at any time or use it for wet application. This amount will be used in about 5 days. Don 't forget to put the spray on the sink.
# Moisturize and lock water
It is recommended to apply multiple times of thin and superimposed creams compared to applying a lot of creams at once.
With the fingertip of the appropriate amount of cream, gently press and apply the whole face, and finally rub the palm of the hand and gently press the face to absorb. If it is a large dry muscle, it can be applied 2 to 3 times.
# Repair Barrier
In Korean hospital line repair care, the general end of the project is LED care, compared with other care equipment, LED can do not touch the skin and no irritation, because the use of visible light area light, so will not cause a burden on the skin.
And this kind of equipment, home version and the power used in the yard line is not much different, so many Koreans are often used at home, which is very convenient.
You can adjust the blue, green and red light according to your skin needs, or combine them to focus on care, such as regenerative care with red light, calm the skin with green light, and skin barrier management with blue light.
But be careful not to use it for too long, do it for 15 minutes at a time.
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Korean dermatologists recommend gentle skin care routines using products like foam cleanser and LED care.

The "0 stimulation maintenance method" is a key Korean skin care philosophy that maintains fine skin through gentle treatment.

Korean cosmetics are made from natural ingredients, avoiding harmful substances and focusing on customer health and skin problem solutions.

Korean skin care's international boom is due to its effectiveness, affordability, and unique approach, driven by social media and influencer marketing.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

Korean skin care brands use marketing strategies like trial sizes and competitive pricing to stay popular.

Amazon Prime Day offers up to 50% off K-beauty products.

Title:

Content: Chok-Chok Skin

44 Best Amazon Prime Day 2023 Korean Beauty Deals for the Dewy Skin of Your Dreams

The most popular K-beauty brands, including Cosrx, Innisfree, and Peripera, are deeply discounted during the 48-hour event — so you can achieve radiant, healthier skin no matter what your budget is.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

The Amazon Prime Day beauty deals are abundant but you simply can't overlook all of the Korean skin-care and makeup deals ready to land in your shopping cart. There's something for everyone, whether that's a new cleanser, essence, or lip tint. And the best part? All of the below Amazon Prime Day Korean beauty deals include discounts of up to 50 percent off.

K-beauty products are known to be pretty affordable — Cosrx and Innisfree, we see you — but we won't complain if there's an extra discount to sweeten the deal. On top of that, some of the more luxurious brands like Amorepacific and Sulwhasoo are also partaking in the annual savings event. No matter what price point, all of these innovative, effective, and gentle products will contribute to a skin-care routine that'll plump and brighten your complexion for an undeniable glow.

Keep reading for a curated list of our favorite Amazon Prime Day Korean beauty deals across skin care, makeup, and even hair care. Add to cart and enjoy!

Our Top Picks

  1. Best TikTok hit: Cosrx Snail Mucin 96% Power Repairing Essence, $25 $13
  2. Best sunscreen steal: Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36, $16 $11
  3. Best lip treatment: Laneige Lip Sleeping Mask, $24 $17
  4. Best Korean lip tint: Peripera Ink the Velvet Lip Tint, $10 $6
  5. Most nourishing hair oil: British M Annatto Hair Oil, $67 $47
  6. Iconic cleansing balm: Banila Co. Clean It Zero, $27 $16
  7. Radiance-boosting serum: Sulwhasoo First Care Activating Serum, $89 $62
  8. Best skin-care device: Medicube Age-R Ussera Deep Shot, $399 $311

Best Amazon Prime Day 2023 Korean Skin-Care Deals

Korean skin care has always been that girl. Whether you now consider double-cleansing as a staple in your routine or swear by hydrating, cast-free Korean sunscreens, there's so much to thank K-beauty for — and Amazon Prime Day is one of the best ways to restock on your faves (and maybe discover a few new-to-you brands). Shop our faves, which include the TikTok-viral Laneige Lip Sleeping Mask and hyperpigmentation-targeting Cosrx Snail Mucin 96% Power Repairing Essence, as well as one of the best no-cast chemical sunscreens around, Innisfree UV Defense SPF 36.

Cosrx Snail Mucin 96% Power Repairing Essence

Laneige Lip Sleeping Mask

Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36

Ma:nyo Pure Cleansing Oil

Cosrx Acne Pimple Master Patch (96-Count)

Sulwhasoo First Care Activating Serum

Goodal's vitamin C serum is the top seller in its category in Korea, and at $14, it's a real steal. If your main concern is hydration, you'll want to turn to Innisfree's Classic Intensive Hydrating Serum or Laneige's Cream Skin Toner & Moisturizer, which is fortified with ceramides and peptides to deeply nourish your barrier. Skin1004 is another K-beauty brand gaining a lot of attention, especially for its airy, quick-absorbing Hyalu-Cica Water-Fit Skin Serum, and of course, we can't forget about the viral Kahi Wrinkle Balm, which is perfect for soothing dry spots anywhere, anytime.

Goodal Green Tangerine Vitamin C Dark Spot Serum

Laneige Cream Skin Toner & Moisturizer

Innisfree Intensive Hydrating Serum with Green Tea Seed

Missha Time Revolution The First Treatment Essence RX

Skin1004 Hyalu-Cica Water-Fit Sun Serum SPF 50+ PA++++

Kahi Wrinkle Bounce Multi Balm

Neogen Bio-Peel Gauze Peeling Wine

Haruharu Wonder Black Rice Hyaluronic Toner

Beauty of Joseon Glow Serum

Banila Clean It Zero Original Cleansing Balm (180 ml)

Amorepacific Treatment Enzyme Peel Cleansing Powder

Saturday Skin Yuzu Vitamin C Sleep Mask

Neogen Day-Light Protection Airy Sunscreen SPF 50 (2-Pack)

Yadah Cleansing Balm

Medicube Age-R Ussera Deep Shot

Cosrx Advanced Snail 92 All in One Cream

Primera Alpine Berry Watery Soothing Gel Cream

Etude House Sunprise Mild Airy Finish Sun Milk SPF 50+

Tirtir Rosemary One Cream

Abib Heartleaf Essence

Best Amazon Prime Day 2023 Korean Makeup Deals

Lip tints are basically the pinnacle of Korean makeup (hello, Peripera) but there are tons more that the market has to offer. For example, Neogen's mascaras are ideal for people with short lashes; Cologram's glittery liquid shadows and Rom&nd's eye shadow palettes look like they came straight from a K-pop idol's playbook; and famed makeup artist Jung Sael Mool's eponymous brand makes some of the best cushion foundations (if only the shade ranges were more inclusive, but here's to hoping that's somewhere down the line). Best of all, it's all quite affordable, so you won't feel guilty about the 10 tints you'll about to drop into your cart.

Peripera Ink the Velvet Lip Tint

Peripera Ink Airy Velvet Lip Tint

Dasique Shadow Palette

Amuse Dew Tint

Jung Sael Mool Essential Skin Nuder Cushion Foundation

Neogen Extra Volumecurl Metal Mascara

A'pieu Juicy Pang Jelly Powder Blusher

Hera Sensual Nude Balm

Rom&nd Better Than Palette Light and Glitter Garden

Colorgram Milk Bling Shadow

Touch in Sol No Pore Blem Primer 2-Pack

Hince True Dimension Radiance Balm

Best Amazon Prime Day 2023 Korean Hair-Care Deals

Korean hair care — at least what's available stateside — is a smaller category but there are still tons of nourishing treatments, shampoos, and masks that your hair will love and deeply benefit from. Take British M's Annatto Hair Oil for example, which instantly moisturizes and softens hair, while protecting it from heat-styling damage. Scalp care is of utmost importance and A'Pieu's Raspberry Hair Vinegar is an easy way to maintain and treat buildup, exfoliate dead skin cells, and soothe redness.

British M Annatto Hair Oil

Elizavecca CER-100 Collagen Coating Hair Muscle Treatment Rinse

A'Pieu Raspberry Hair Vinegar Scalp Rinse

Too Cool For School Egg Remedy Hair Oil

British M Kombucha Mask

TonyMoly Haeyo Mayo Hair Nutrition Pack

So, there you have it. Take advantage of the best Amazon Prime Day Korean beauty deals until midnight PT on July 12 and keep checking back with Allure's coverage as we update all of our stories throughout the sale.

Looking for more Amazon Prime Day deals to shop? Read on:

Now, watch K-pop stars try their hand at things they've never done before:

Follow Sarah Han on Instagram and Twitter, or subscribe to Allure's newsletter for daily beauty stories delivered right to your inbox.

K-beauty brands, including Cosrx, Innisfree, Amorepacific, and Sulwhasoo, offer discounted products on Prime Day.

Korean skin care products are popular due to their affordability, accessibility, and effective results.

Korean skin care products often feature traditional Korean medicine, like Hanbang ingredients.

Buying from reliable sources is recommended to avoid side effects from unknown products.

Title:

Content: Miscellaneous
Saudi Food and Drug Authority warns of side effects of cosmetic products
SAUDI ARABIA – The Saudi Food and Drug Authority (FDA) has warned that side effects of cosmetic products may cause health problems such as skin irritation, eye irritation or allergies.
The Saudi health ministry said there were no studies on the long-term health effects of most cosmetics.
The Food and Drug Administration in Saudi Arabia posted on Twitter some of the most common symptoms, including: skin burns, redness, shortness of breath, hair loss, and itching.
She explained that it is important to follow the following steps to avoid the occurrence of side effects: store products in an appropriate place according to the manufacturer ’ s instructions, do not mix products with each other or add any chemicals to them, do not share products with others to avoid transmission of infection, check the shelf life of products before use, use products according to the manufacturer ’ s instructions, avoid the use of unknown products, and buy products from reliable sources.
Source: RT
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The post Saudi Food and Drug Authority warns of side effects of cosmetic products first appeared on Libyan newspaper Al-Marsad.
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Korean skin care products have gained worldwide popularity, but their long-term effects and industry concerns should be considered.

Title:

Content: Zvezda
Psychology
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What can lead to excessive skin care: we deal with the expert
Autumn is considered the best season for beauty treatments.
But this does not mean that it is time to get all the creams and hard peels from the shelves at once, otherwise you can overdo it with care and harm the skin.
The phenomenon of skin care is a new concept of the XXI century.
This is not a disease or a medical term, but a characteristic skin condition that appears from the abuse of care products and various procedures.
Photo: WMJ.ruWMJ.ru
Alena Milichkina is an expert on the quality of the chain of stores "Rainbow Smile"
Video of the day
4 reasons for the appearance of the phenomenon of alimentary skin
Previously, the problem of excessive care did not exist, and the lack of nutrition or hydration of the skin concerned women much more.
What contributed to the emergence of a new syndrome?
1 Multi-stage Korean care system
The trends of the multi-stage Korean care system have also borne fruit.
The “porcelain ” faces of the girls are really impressive.
But the Asian type of skin in density differs from the European one and involves the use of more concentrated means.
Not every care system is universal, and what fits one skin can hurt another.
Therefore, multi-stage care with powerful means first gives a noticeable stunning effect, and then leads to the very phenomenon of alimentary skin.
2 Highly concentrated products
In the range of non-professional cosmetics appeared highly concentrated products that can be bought in ordinary stores.
But according to the rules, they need to be applied in doses and not regularly, but in courses.
Some active components have a cumulative effect, and their excess leads to imbalance in skin processes.
But the manufacturer ’ s recommendations are not followed by everyone and use concentrated funds on an ongoing basis.
3 Anti-aging cosmetics
Young girls sometimes decide to take the aging of the skin under their strict control and begin to use anti-aging cosmetics without the need.
The slowdown in collagen production begins at the age of 25, and before this age, the processes in the skin are already debugged, and it copes on its own.
There is no need to stimulate collagen synthesis, and an anti-aging cream in 20 years is simply not needed.
Prevention of signs of aging of the skin can result in its thinning and overdrying.
4 The desire to get everything at once
In the age of technological development, people learned Photoshop and beauty filters.
Women see on the screens of their smartphones the perfect faces of bloggers and celebrities without a single flaw and wonder: “What needs to be done and how much to pay for it to look the same? ”
In pursuit of non-existent ideals, the cosmetic shelf is replenished with new means.
I want to spread all the best at once, so that the effect is fast and noticeable.
How the Skin Reacts to Excessive Care
Characteristic changes for alerted skin: it becomes loose, dull, porous, dry and prone to inflammation.
Immediately after cleansing, there is a feeling of discomfort.
The skin can begin to shine strongly, even the dry type.
At the same time, peeling may be seen in certain areas.
From excessive cleansing, the main function of the skin is violated - protective.
The skin becomes thinner and becomes susceptible to infections, irritations and allergic reactions.
Consequences relevant: small pimples, dryness, redness and hyperpigmentation.
The problem of dehydrated skin is much more common, but even with hydration you can overdo it.
When we apply a moisturizer to the surface, the skin absorbs as much as it needs.
Anything that has not been absorbed creates a greasy base that becomes an excellent breeding ground for bacteria.
As a result, pustular rashes, clogged pores and greasy shine are formed on the face.
The balance is disturbed, and from excessive moisture, the skin can either dry hard, or vice versa, begin to produce too much fat.
How to avoid overeating?
Basic care products include cleansing, moisturizing and a targeted remedy to solve a specific problem: sun protection, getting rid of wrinkles, grease or inflammation.
The cleaning process includes:
• hydrophilic oil or micellar water to remove cosmetics
• gel or foam for washing
• tonic or lotion without alcohol to return the skin to a comfortable pH level
It is not necessary to add cleansing masks, scrubs or acid peels to this process every day, because the increased deprivation of the skin of the surface layer violates the water-lipid mantle.
Irrational layering is not required in further skin care.
In the minimum basic care include a moisturizer, Sanskrit on days of active sun or cream with antioxidants.
You need to apply a moisturizer twice a day, and evening moisturizing of oily skin can be completely missed.
Doing this more often is simply not necessary.
Of course, the care can include essences, serums, hydrolates or highly concentrated products.
But they can not be used on a permanent basis and must necessarily take into account the peculiarity of the compositions.
For example, cream with retinol or anti-age agents are recommended to use courses.
And some compositions are poorly combined with each other, which is why multilayer care can worsen the condition of the skin.
With face masks, too, you need to be careful.
The concentration of active ingredients in tissue masks is higher than in the cream, and acid or clay masks are quite dry.
So that the skin does not overload and has time to update, do not apply masks daily and follow the recommendations of the manufacturer.
The main negative consequence of excessive care is that the skin loses the ability to live independently and can not defend itself.
It is very important to choose the right care so that it supports and enhances the protective function of the skin, and not suppresses it.

Korean skin care routines typically involve a multi-step approach that includes various products like cleansers, exfoliants, toners, essences, masks, eye creams, moisturizers, and sunscreen.

Title:

Content: 10-Step Korean Skin Regimen That Shook the Beauty World

Producer:  Riya Ashok

An oil cleanser is used in the first phase of this 10-step Korean skin care routine to get rid of grime and makeup.

You may get rid of dirt, grime, sweat, and oil-based pollutants by double cleaning your face.

Exfoliation entails clearing your skin of dead skin cells.

A toner is intended to clean up any lingering dirt on your face and restore the pH balance of your skin.

An essence has lots of moisturising components and accelerates cell turnover.

Sheet masks are drenched in a serum that is loaded with healthy vitamins and minerals, deeply moisturizing, and leaves your skin feeling soft and supple.

Eye-creams are designed specifically to target your under-eyes and prevent wrinkles, dark circles, and bags.

Use a mild moisturiser with a lotion basis if you have oily skin. Use a heavy cream-based moisturiser on dry skin to keep it from becoming irritated.

It is advised to use a broad-spectrum sunscreen to protect your skin from UVA and UVB rays.

Korean skin care emphasizes individualized care with gentle, non-irritating products tailored to specific skin types and concerns.

The Korean beauty industry prioritizes strict safety standards and healthy, moisturized skin, with sunscreen as a daily care staple.

Korean skin care products have gained popularity worldwide, driven by unique ingredients like snail extract and hyaluronic acid, with sales doubling at Watson in 2024.

Korean brands offer a range of products with key ingredients like niacinamide and hyaluronic acid, and certifications ensuring safety and quality.

Korean skin care products are often affordable, priced under $25, and offer similar results to more expensive brands.

Korean skin care is unique and effective due to features like fermented ingredients, which are four times more potent than non-fermented ones.

Korean skin care emphasizes prevention, hydration, and gentle methods to achieve a luminous complexion.

Korean dermatologists recommend gentle skin care routines using products like foam cleanser and LED care.

The "0 stimulation maintenance method" is a key Korean skin care philosophy that maintains fine skin through gentle treatment.

Korean cosmetics are made from natural ingredients, avoiding harmful substances and focusing on customer health and skin problem solutions.

Korean skin care's international boom is due to its effectiveness, affordability, and unique approach, fueled by social media and influencer marketing.

Korean skin care brands use marketing strategies like trial sizes and competitive pricing to stay popular.

Korean skin care philosophy focuses on achieving healthy and radiant skin through a combination of outer and inner beauty practices.

Korean skin care brands promote global skin health by emphasizing gentle, hydrating, and soothing ingredients.

A.S. Watson's partnership with Amorepacific exemplifies Korean skin care brands' strategy to stay relevant by introducing eco-friendly clean beauty products.

Korean skin care products are globally lauded for their creative ingredients and science-backed formulas.

The Korean government's investment in beauty brands has contributed to the growth of the Korean skin care industry.

Korean skin care is distinct from Western skin care due to its emphasis on skin barrier health and use of traditional ingredients like ginseng and green tea.

Korean skin care routines are shifting towards simplicity and effectiveness.

Korean skin care's popularity has also been driven by

Korean skin care's popularity has also been driven by

Korean skin care's popularity has also been driven by