Syrian glassblowing dates back over two thousand years to the Phoenicians.

The craft is being revived in Syria using recycled glass and high-temperature ovens.

Syrian glassblowing was listed by UNESCO as an Intangible Cultural Heritage in Need of Urgent Safeguarding in 2023.

Syrian glassblowing has been passed down through generations, yielding decorative items in various shapes and colors.

Artisans create glass products like vases and plates using recycled glass and traditional methods.

UNESCO aims to preserve traditional skills from extinction.

Syrian glassblowing's listing as Intangible Cultural Heritage in Need of Urgent Safeguarding recognizes its cultural importance and the need to protect it from modernization and erosion.

Syria has developed a national strategy to preserve its intangible cultural heritage.

The country has signed cooperation statements with nations like China to preserve its cultural heritage.

UNESCO has accredited the Syrian Secretariat and the Syrian Trust for Development to preserve heritage and supervise intangible cultural heritage nominations.

Syrian traditional crafts, like glassblowing, have declined 50% due to economic conditions.

High production costs and increased income taxes are contributing to the decline of traditional crafts.

Low demand is forcing craftsmen to switch professions, threatening the traditional glassblowing craft.

Thousands of craftsmen have migrated abroad, exacerbating the decline of traditional crafts.

Lack of support and unequal competition are affecting traditional Damascus crafts like glassblowing.

High raw material and energy prices are contributing to the decline of traditional glassblowing.

The migration of brokers and traders has reduced Syria's export of traditional crafts like glassblowing.

No initiatives support traditional glassblowing artisans in Damascus.

Syrian glassblowing dates back over two thousand years to the Phoenicians.

Title:

Content: Art of glassblowing returns again in Aleppo countryside liberated from terrorism

The town of Urem Al-Kubra in Aleppo province in northern Syria has historically been famous for its skilled glassblowing craftsmen. The war considerably affected this traditional craft inherited from our ancestors, but after the liberation of the city from terrorism, some artisans have brought it back to life. The artisan, Yassin Arab learned the glassblowing craft from his father when he was a child, and after the town was liberated from terrorism, he returned to his small facility, where he worked to restore it and start working again. Arab does not hide his enormous passion for the craft of glassblowing and his belief in the need to preserve this ancient Syrian heritage. Regarding the working mechanism, the artisan explained to SANA that he uses recycled glass, melts it again in the oven at high temperature, and then chooses a specific shape for its manufacture, whether hookah bottles, vases, plates, small jugs, fish houses for decoration, decorated cups and antiques of different sizes. After that, t he piece is blown, rotated and processed by the artisan until it takes its final shape using white and brown colors, and once the manufacturing of the product is finished, it is decorated and colored to give it the required aesthetics. For his part, Hussein Najjar noted that he learned the craft of blowing glass manually since he was young and has been working in this field for 40 years. He added that he is able to make any shape or glass container, using his imagination, and considered that the art of glassblowing is one of the types of plastic arts. Traditional glassblowing is a profession that dates back more than two thousand years (since the time of the Phoenicians) and was included in December 2023 by UNESCO on the list of intangible cultural heritage of humanity that needs urgent preservation. Source: Syrian Arab News Agency

The craft is being revived in Syria using recycled glass and high-temperature ovens.

Syrian glassblowing was listed by UNESCO as an Intangible Cultural Heritage in Need of Urgent Safeguarding in 2023.

Syrian glassblowing has been passed down through generations, yielding decorative items in various shapes and colors.

Artisans create glass products like vases and plates using recycled glass and traditional methods.

UNESCO aims to preserve traditional skills from extinction.

Title:

Content: UNESCO considers Arab and international nominations for inscription on the Intangible Heritage List
UNESCO is considering new nominations from several countries to inscribe intangible cultural arts on the World Heritage List at the 17th meeting of the UNESCO Committee, which opened Monday in Rabat.
The list includes 56 files, four of which require urgent measures to protect them from extinction, such as the porcelain art of the Cham nationality in Vietnam, according to the organization.
It also includes several nominations from Arab countries such as the Algerian Rai music, the Tunisian Harissa hot sauce, the Omani dagger and the heritage sites of the “Journey of the Holy Family ” in Egypt.
Iran and Syria have submitted a joint dossier on “the art of making and playing sticks. ”
The files that are accepted will be announced from Tuesday to Saturday, at UNESCO ’ s Twitter account.
To avoid creating any confusion, the organization emphasizes that the goal is primarily to celebrate and preserve traditions, practices and skills from extinction.
She explained, for example, that the fact that a baguette is an intangible world heritage does not mean that the baguette itself is the object of preservation, “but rather the traditional skills and culture surrounding its manufacture. ”
The same is true of Cuban rum, which will be celebrated for its manufacture and not for the drink itself.
The list includes cultural elements from around the world such as Azerbaijani / Turkish tea traditions and techniques of distilling selvowitz from peach alcohol in Serbia.
UNESCO Deputy Director-General for Culture Ernesto Otton told AFP that “this is a living heritage represented by the communities concerned with its preservation, as opposed to the material heritage, ” and can be found in more than one country.
The organization has already registered cultural arts of this kind, such as the famous couscous dish in the Maghreb, after the joint nomination of Algeria, Mauritania, Morocco and Tunisia in 2020.
Morocco ’ s ambassador to UNESCO, Samir Dahar, who is chairing the session, said in a press statement on Monday that “we would have hoped to present a joint file on the art of Algerian opinion, which is also present in Morocco, ” had it not been for the diplomatic break between the two countries.
“We hope from God that we will present common files when conditions improve one day, ” he said, stressing that the philosophy of the UN Convention for the Safeguarding of the Intangible Heritage is“ to bring people and cultures closer together. ”
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Syrian glassblowing's listing as Intangible Cultural Heritage in Need of Urgent Safeguarding recognizes its cultural importance and the need to protect it from modernization and erosion.

Syria has developed a national strategy to preserve its intangible cultural heritage.

Title:

Content: A year of hard work to document and preserve the Syrian tangible and intangible heritage locally and internationally
Damascus-Sana
The Syrian heritage, both tangible and intangible, forms an important pillar within the World Heritage system, and is a key factor in strengthening the cultural identity of the Syrian people, building the present and protecting the future.
During 2022, the Ministry of Culture and its concerned institutions, in particular the Directorate General of Antiquities and Museums and the Directorate of Intangible Cultural Heritage, focused on organizing a series of events and seminars and signing a series of agreements related to the importance and mechanisms of preserving this heritage in its various components.
Among the most important Syrian activities and works related to tangible and intangible heritage during 2022 are:
During the year, Syria held several discussions on the loan of Syrian artifacts damaged during the terrorist war on Syria for restoration and display in the Sultanate of Oman, and signed a joint statement on cooperation to preserve cultural heritage with the People ’ s Republic of China.
Syria participated in the International Forum of the Convention for the Protection of the World Cultural and Natural Heritage in the Russian city of Kazan, and the Scientific Conference on Archaeology in the Hungarian capital, and participated in a virtual lecture within the international conference on the protection of the Syrian cultural heritage after the war.
– The archaeological missions returned to excavations in 2022, including the joint Syrian-Italian archaeological mission, which began its work for the first season at the archaeological site of Amrit, and the discovery of a funerary burial and some archaeological finds and discoveries dating back to the Roman era in Amrit by the joint excavation team between the Directorate General of Antiquities and Museums and the Department of Tartus Antiquities.
– The national expertise of the Directorate General of Antiquities worked to expand the work to discover the entire rare archaeological mosaic painting in the city of Rastan, which dates back to the Roman era, and reached a length of 20 meters and a width of 6 meters.
– Completion of the restoration work of the Arc de Triomphe in the ancient city of Palmyra, which was destroyed by terrorist organizations in 2015, and the second phase of the restoration project began with the signing of a memorandum of understanding between the Directorate of Antiquities, the Syrian Secretariat and the Institute of the History of Material Culture of the Russian Academy of Sciences in the Russian Federation.
– Holding a workshop “Restoring Syrian Heritage and Reviving Local Communities ” at Expo 2020 Dubai, in which local, Arab and international bodies specialized in antiquities participated.
– In the National Museum in Damascus and in tribute to the lives and sacrifices of about 27 martyrs who rose during the terrorist war on Syria in defense of the Syrian cultural heritage, an exhibition of recovered archaeological treasures 3 entitled (Salute to the martyrs of the General Directorate of Antiquities and Museums) was opened within the days of Syrian culture.
– The opening of a painting exhibition entitled “Restoration of Syrian Heritage by Theo Vitit ’ s Vision ” at the National Museum in Damascus, which is a painting of restoration and excavation works in Syrian archaeological sites, painted by the Dutch artist and archaeologist Theo Vitit in 2018 and 2021, and was presented in the Netherlands to introduce the Western community to what happened to the Syrian cultural heritage.
In Damascus Castle, the first national screening of the film Siriacus Section, directed by Olivier Bourgeois, was launched in 2022 in cooperation between the Ministry of Culture, the Directorate General of Antiquities and Museums, and the Syrian Trust for Development. The film, which won more than 17 international awards, talks about the solidarity of a small group of archaeologists and museum curators with the escalation of the terrorist war on Aleppo in 2015. The National Museum of Aleppo.
The Directorate of Antiquities, in cooperation with the European Center for Byzantine and Post-Byzantine Monuments and the Department of Antiquities at the University of Damascus, organized a digital exhibition on historical mosaics in Syria, entitled “Syria is still the source of arts ”.
– The beginning of the year witnessed the return of five Syrian destructive artifacts to the National Museum in Damascus at the initiative of the management of the Naboo Museum in Beirut, and the pieces are various funerary destructive statues from the collections of the Naboo Museum previously purchased from European auction houses.
The second leg of the Syrian Antiquities Exhibition, entitled “The Wonderful Syria ”, was opened in Chengdu, Sichuan Province, southwest China, which lasted until May. During this period, special scientific seminars and cultural events were held in connection with the exhibition, in which the Department of Antiquities and Museums participated with 195 important artifacts and collections of Syrian museums.
In 2022, the Directorate of Intangible Cultural Heritage has been active in most governorates, focusing on monitoring, studying and documenting the national intangible heritage and preparing the necessary plans to search for, study and inventory the elements of this heritage and include them in the national register, in cooperation with governmental and non-governmental institutions, local communities and international organizations.
The Directorate of Heritage organized a workshop on Syrian intangible cultural heritage at Al-Assad National Library, in preparation for the development of a national strategy for intangible cultural heritage in Syria.
– The project (Windows 5) was organized, whose musical evenings varied between documentation and promotion of Syrian heritage songs, and many heritage festivals were held in the provinces.
– The project of documenting the elements of the Syrian intangible heritage in ancient Homs, implemented by the Ministry of Culture in cooperation with the Syrian Secretariat and civil society, was launched in 2022 to preserve the elements of this heritage, and work continued on the project of documenting the elements of the intangible heritage in Tartus province.
Within the framework of the implementation of the plan to preserve the element of the theater of shadow imagination Karkouz and Aiwaz after registration on the list of urgent conservation of the world humanitarian heritage at UNESCO, the Syrian Secretariat for Development continued the third professional training after Damascus and Suwayda, for youth cadres in the city of Aleppo.
The Syrian Secretariat for Development has developed the “Living Heritage ” program with the local community in Aleppo governorate, the main axes for the preservation of the Aleppo cod, which was registered on the Representative List of Human Heritage at UNESCO by the end of 2021 with the participation of a group of governmental and civil authorities, artists, musicians, researchers and interested in the Arab, musical and art of cod.
At the international level:
Syria has been elected vice-president of the ninth session of the General Assembly of the States Parties to the 2003 UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage of Humanity for a two-year term 2022-2024.
Syria participated in the UNESCO World Conference on Cultural Policies and Sustainable Development, Mondiacult 2022, in Mexico.
– In 2022, a scientific research by the son of the city of Aleppo, Antoine Makdis, related to how to recover from the effects of war through independent cultural production based on intangible cultural heritage won the first place in the competition of the Foundation of Santgrata, specialized in the Italian cultural economy.
– An integrated archaeological project in the Baal Shemin Temple in Palmyra has been shortlisted for the third cycle of ICCROM Sharjah Award for the Conservation and Protection of Cultural Heritage in the Arab Region 2020-2022.
Rasha Mahfoudh and Mays Al-Ani
Follow SANA news on Telegram https: / / t.me / SyrianArabNewsAgency

The country has signed cooperation statements with nations like China to preserve its cultural heritage.

UNESCO has accredited the Syrian Secretariat and the Syrian Trust for Development to preserve heritage and supervise intangible cultural heritage nominations.

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Content: Successfully registered!
Please go through the link provided in the body of the e-mail message
after their efforts to preserve heritage and identity.
Syrian Trust for Development is a UNESCO accredited organization for another four years
© AP Photo / Jacques BrinonUNESCO
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The United Nations Educational, Scientific and Cultural Organization (UNESCO) has renewed the accreditation of the Syrian Secretariat for Development as a non-governmental organization to play a consultative role for the next four years, for its efforts in preserving heritage and identity and developing and supporting communities bearing it.
In a statement posted on its Facebook page, the secretariat stressed that this role was "over many years of honest work, real experience and wide awareness of responsibility towards society, its culture and history."
The Secretariat also pointed out that its presence as an accredited consultative body in UNESCO, which contributed to the refinement of its work with Syrian communities to preserve and revive cultural heritage and supervise the preparation of nomination files for intangible cultural heritage elements to be registered on the lists of human heritage in the Organization.
Syrian Trust for Development Wins the Status of International Arbitrator in UNESCO
The Secretariat ’ s accumulated experience in the cultural field contributed to its candidacy for the Arab States Group in the UNESCO Evaluation Body, which consists of six non-governmental organizations and six experts in the field of intangible heritage, to evaluate the files nominated by Member States.
It is noteworthy that the Syrian Secretariat for Development plays its role as an accredited expert in the field of preservation and promotion of intangible cultural heritage, in addition to working on the revival and rehabilitation of archaeological sites and tangible archaeological heritage, where the Secretariat explained in its statement that it plays its role directly in seven governorates: Damascus, Rif Dimashq, Aleppo, Homs, Hama, Tartus, Sweida, and Latakia.: In Hasakah, Daraa, Raqqa, Deir ez-Zor and Idlib.
The Aleppo Cats...
A timeless musical tale and the memory of an ancient city
It is noteworthy that the Syrian Trust for Development, a Syrian non-governmental organization, was first accredited to UNESCO in 2012, and renewed in 2017, and recently in 2021, where it preceded its role in registering the Aleppo cod on the Representative List of Human Heritage at UNESCO.
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Syrian traditional crafts, like glassblowing, have declined 50% due to economic conditions.

Title:

Content: What is the reality of traditional and traditional professions in Syria?
DAMASCUS – The traditional professions and crafts in Syria were not immune to the repercussions of the war. In light of the difficult economic and security conditions that the country has been witnessing for more than a decade, these professions are suffering from an unprecedented decline related to production and market conditions, which makes them today threatened with extinction.
The head of the Union of Craftsmen in the province of Latakia Jihad Pro, in a recent statement to the local newspaper Al-Watan, the decline of the production of handicrafts and handicrafts of various kinds by 50% within the province, considering the high costs of production inputs and increased income taxes as direct reasons for this decline.
Bassam Qalaji, head of the artisanal association for confectionery in Damascus, told the local newspaper Global last month that more than half of the confectionery craftsmen had stopped producing and switched to other professions due to low demand and insufficient profits.
Successive statements reveal the reality of Syrian traditional and traditional crafts, which are suffering under the weight of the economic decline that the country is suffering from.
This situation has prompted thousands of craftsmen to close their workshops and shops and switch to other jobs, or migrate and move their work abroad, amid the real threat of the disappearance of many traditional traditional traditional professions and handicrafts, which constitute vital sectors of the economic sector in the country and an integral part of its cultural identity.
What are the main reasons for this decline?
How does it affect the economic life of the country?
Lack of support and unequal competition
Anton, a 42-year-old Damascene craftsman and former owner of a mosaic workshop in rural Damascus, says his struggle for years to keep his workshop open, producing and selling enough to pay its workers has been futile.
He adds in an interview with Al Jazeera Net: "I tried hard to maintain the workshop and its workers for as long as possible, but the constant high prices of wood (local and imported) in an inappropriate manner, the long interruption of electricity (16-18 hours a day), and the low demand for mosaic in the domestic and foreign market, all factors forced me to lay off workers, and later to close the workshop after months, during which I received only two orders."
In addition to these factors, Anton attributed the low demand for "original" mosaics and other handicrafts and heritage artifacts (copperware, damask, antika, textiles) to:
The reality of the market at the moment in the absence of tourists.
• The decline of external demand for the commodity as a result of the interruption of trade relations with foreign markets.
• Migration of brokers and traders and thus reduced export.
• Unequal competition.
With heritage products becoming “more than luxury ” for Syrians suffering from poor purchasing power (average monthly salaries of about $20), and the lack of support for craftsmen and awareness of the importance and authenticity of these products by trade unions and government agencies, Syria ’ s craftsmen face major challenges to continue their craft.
Although there are no accurate figures on the number of craftsmen who have been driven by working conditions to emigrate outside the country, the head of the Damascus Craftsmen ’ s Union, Ali Qarmashti, revealed in an interview with the local news website Click News last year that the percentage of Damascene craftsmen migrating has become very high, especially among young people.
Repellent economic and social policies
In addition to the direct economic factors that led to the decline of traditional crafts during the past few years, represented by the high prices of raw materials, the poor reality of services, and the decline of the sale and purchase movement, there were indirect factors that affected these crafts.
Syrian economist Younis Karim believes that the artisan crisis began in 2008 after being subjected to great pressures due to the change of the general economic orientation in the country.
He said in an interview with Al Jazeera Net: "Since 2008, the authorities have put their hands on the spread of these industries due to the importance of their geographical location, and work to change their features in favor of wealthy investors, or provide them as donations to countries that Damascus seeks to establish bilateral relations with."
According to the expert, the reality of the work of traditional crafts after 2011 became more complex and difficult with "the continued adoption of economic and social policies by the regime that restrict the owners of these crafts, exclude them from support, take their places of deployment, in addition to the cessation of exhibitions and the difficulty of participating in external events because of the political positions of the regime.
Karim explains that the family and social disintegration suffered by Syrians as a result of large-scale migration during the last decade was an added reason for the decline of these crafts, which “relied on inheritance between generations of the same family as a tradition followed by Syrian craftsmen long ago. ”
Kilo to Piece and Pieces
It seems that some traditional crafts and crafts are in the same trench with traditional crafts in their war against extinction, where the owners of many traditional crafts are no less original than those of heritage, especially the confectioners from the high costs of raw materials in production, high costs of energy stands, and successive losses due to the reluctance of citizens to buy expensive Arabic sweets.
Suhaib, 55, owner of a sweets shop in the Jazmatiya area of Damascus, told Al Jazeera Net: "Days pass without selling a total of a kilo of various items, and two years ago the stagnation of goods in the shop became a familiar phenomenon to us, and had it not been for the holiday seasons, and some occasions and weddings held here and there, we would have closed long ago."
Al-Halwani Al-Damascene adds in an interview with Al-Jazeera Net: "Our profits, and the profits of most of the shops of Halwanis in Damascus, have decreased by a large percentage since the beginning of the economic crisis in the country."
Al-Halwani pointed out that the price of a kilo of some varieties of Arabic sweets has exceeded 400 thousand pounds recently, adding: "Which is not able for Syrians to buy, so we have become selling methods in which we rely on small quantities, so we sell baklava, crystal, shaped, asian, brominated and other items in ounces, grain (piece) and two grains to keep the sales movement, and do not stop customers from our shop."
As for the reasons why sweets in Damascus stopped working and many of them emigrated outside the country, Al-Halwani said: “Many reasons start from the large annual taxes that are inconsistent with high operating costs and low profits, in addition to the high prices of commercial electricity and fuel needed to operate shops and laboratories, the huge increase in the prices of raw materials, the high wages of workers, and the reluctance of customers to buy these sweets except on occasions. ”
High prices
Prices of food, nuts and other components of Arabic sweets have risen by varying rates recently, as the price of a kilo of animal margarine reached 150 thousand pounds ($equivalent to about 2511 pounds), while the price of a kilo of pistachio love rose to 300 thousand, and the price of a kilo of walnuts to 120 thousand.
The prices of popular sweets such as Al-Barazek and Al-Ma ’ amoul in Damascus markets, by the holy month of Ramadan, were between 100 and 130 thousand pounds per kilo, while the prices of medium and luxury sweets such as “Al-Belouria ”,“ Al-Mashkeel ”, “Kool and Shakour ”,“ Aish Al-Bulbul ” and “Baklava ” ranged between 250 and 500 thousand per kilo, which is equivalent to the salary of a Syrian employee in the public sector.
The head of the artisanal association for confectionery industry, Bassam Qalaji, attributed this rise in confectionery prices to the government lifting subsidies on oil derivatives, which led to a direct increase in costs by 150%, pointing out that raising the price of electricity by 5 times will lead to an increase in the price of about 650 products.
Qalaji said in a statement to the local newspaper Al-Watan last month that the largest number of confectionery craftsmen emigrated, and their first destination was Algeria followed by Germany.
In March last year, the head of the artisanal association for the confectionery industry revealed that 70% of the workshops of the confectionery industry were closed due to the economic crisis and the low demand for sweets and refreshments.
A severe blow to the economy
This gradual disappearance of traditional crafts is a painful blow to the Syrian economy, says economist Younis Karim, “For decades these crafts have been the largest incubator of Syrian labor, and their contribution to the economy before 2011 ranged from 40 to 50%. ”
This is what Matanios Habib, a researcher and former Syrian oil minister, said in a research paper entitled “The private sector in Syria ” (2005), when he pointed out that the private industrial sector in Syria tended to invest in crafts for fear of nationalization policies, whether during the era of Syrian-Egyptian unity (1958-1961) or after the revolution of March 8 (1967).
Karim stresses that the crisis of workers in traditional crafts, such as confectioners and others, dates back to before 2011, specifically to the period between 2007 and 2009, when there was “an attempt by the regime to pressure the owners of traditional crafts and crafts by forcing them to pay taxes, and to keep them away from city centers in favor of large investors. ”
Younis Karim believes that the gradual demise of these crafts will have negative effects on the Syrian economy because of their role in "providing job opportunities beyond those provided by large laboratories and their excellence in ease of operation and achievement, and the ability to spread.
Source: The Island

High production costs and increased income taxes are contributing to the decline of traditional crafts.

Low demand is forcing craftsmen to switch professions, threatening the traditional glassblowing craft.

Thousands of craftsmen have migrated abroad, exacerbating the decline of traditional crafts.

Lack of support and unequal competition are affecting traditional Damascus crafts like glassblowing.

High raw material and energy prices are contributing to the decline of traditional glassblowing.

The migration of brokers and traders has reduced Syria's export of traditional crafts like glassblowing.

No initiatives support traditional glassblowing artisans in Damascus.


Labubu, a brand of collectible plush toy monster elves, has gained significant popularity, with fans and celebrities like Rihanna seeking them out.

The brand's success can be attributed to its unique features, such as cute shapes and color matching, which appeal to consumers.

Limited availability of certain Labubu products creates a sense of exclusivity and urgency around the brand.

Labubu's popularity has caused long queues and quick sellouts at Pop Mart stores, often in under 30 minutes.

The company's pop-up stores and limited gifts have created excitement and anticipation around the brand.

The brand's popularity on TikTok is due to its use of influencers and unconventional content, which boosts sales and followers.

Authenticity is key to TikTok virality, as seen in Labubu's success on the platform.

The TikTok algorithm prioritizes high engagement content, making interactive posts essential for brands like Labubu.

Labubu's global popularity is partly due to its incorporation of traditional Chinese elements.

The brand's growth has been driven by social media, especially in Asia where visual media is more popular.

The brand's collaboration with Western brands and bold global approaches have aided its success.

Pop Mart's global revenue has surged, greatly increasing its founder's wealth.

Labubu brand revenue has increased Pop Mart's revenue by 15%.

The release of new Labubu series has helped maintain consumer interest and drive sales.

Nearly 200,000 consumers have spent NT$100,000 on Labubu blind boxes, indicating a dedicated fan base.

Labubu has partnered with Rosman for exclusive distribution of its figures in Russia.

Russia's Labubu market was valued at 20 billion rubles in 2022.

Rosman aims to capture 5% of Russia's collectible toys market with Labubu.

Labubu's payback period is estimated to be around 2-3 years, indicating significant long-term revenue.

Labubu, a brand of collectible plush toy monster elves, has gained significant popularity, with fans and celebrities like Rihanna seeking them out.

Title:

Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Which products are increasingly viewed as treasures by collectors?

The brand's success can be attributed to its unique features, such as cute shapes and color matching, which appeal to consumers.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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Limited availability of certain Labubu products creates a sense of exclusivity and urgency around the brand.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Labubu's popularity has caused long queues and quick sellouts at Pop Mart stores, often in under 30 minutes.

The company's pop-up stores and limited gifts have created excitement and anticipation around the brand.

Consumers mainly buy blind boxes for what purpose?

The brand's popularity on TikTok is due to its use of influencers and unconventional content, which boosts sales and followers.

Title:

Content: A influencer has undergone various operations to resemble a Barbie, but the results make her look more like a doll Bratz.

With the arrival of social networks and an estimated average permanence of 2 hours and 25 minutes by users worldwide (Digital 2021), influencers became important opinion leaders thanks to their high numbers of followers that They allow companies to be used to carry out influencer marketing strategies, position their products, improve their sales and increase their number of followers.

These internet personalities tend to upload content of relevance and interest to their various specific audiences, which visit their networks because they create content that nourishes their day-to-day life on their favorite topics; however, in social networks there are some others influencers that are best known for performing some unusual actions, where they attract the attention of users by doing some challenges, present themselves in uncomfortable situations or even some others that are performed modifications bodily, making them stand out from society.

Barbie is a brand of dolls manufactured by Mattel, which occupies the fifth place in the ranking of Statista about the most valuable toy brands around the world with 378 million dollars; Having a presence in the market for more than 50 years, this has become an iconic figure globally, whose details of the dolls do not go unnoticed due to their stereotype of beauty.

This has led to a influencer from Bulgaria undergoes different and numerous operations to look as much as possible to one of these dolls, since she even mentions in her TikTok account that it is a Barbie Bulgarian; However, her appearance seems to be more aimed at a doll of Bratz, another line of dolls that has some characteristic attributes that manage to differentiate its brand from Barbie, among them, its prominent lips.

@ andrea_ivanova972New Instagram: andrea88476 ## world ## famous ## girl ## biggest ## lips ## silicone ## implants ## bulgarian ##Barbie ##big ##lips ##world ##have♬ Down On Me – Jeremih

This influencer is gaining relevance in social network users, whose publications show a difference of opinions about the “aesthetic” reasons for which said procedures were performed, since some emphasize the beauty of their lips, while others wonder why someone would perform such an action.

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Despite this and the influencer’s efforts to want to be a Barbie, the aesthetics of her operations seem to be more aimed at being a Bratz brand doll.

In order to generate a high volume of followers on social networks, influencers choose to carry out some actions that attract the attention of users, taking them out of the daily life that they usually see in daily “conventional” publications. However, in order to do this, they can sometimes take some actions that put their health at risk, or even where they affect third parties.

An example of this we had a couple of weeks ago when an influencer wanted to record a video again in a restaurant that offered a buffet, but the owner of the restaurant found it necessary to deny him access, since when he went it represented high losses in their records, this is because the influencer chooses to create “mukbang” content, where live video is recorded and broadcast while consuming high amounts of food and at the same time interacting with their followers.

Despite the fact that different content manages to capture the attention of users, influencers can put their health at risk, as well as affect third parties in their growth process.

Related Notes:

Authenticity is key to TikTok virality, as seen in Labubu's success on the platform.

Title:

Content: Unleashing Brand Power: Understanding the Secrets of TikTok Virality

News TikTok

In the dynamic world of social media, TikTok has emerged as a powerful platform for brands to connect with their audience. The quest for TikTok virality was a focal point of discussion at a recent event hosted Glossy, where beauty and wellness leaders gathered to share their insights.

TikTok, known for its short-form videos and catchy challenges, has become a breeding ground for viral content. Brands are increasingly seeking to harness the power of TikTok to reach a wider audience and boost their visibility. Achieving TikTok virality, however, is no simple feat.

To unleash brand power on TikTok, it is crucial to understand the secrets of virality. While there is no one-size-fits-all formula, certain elements tend to resonate with TikTok users. Authenticity and relatability are key. By showcasing genuine experiences and capturing the essence of everyday life, brands can connect with users on a deeper level.

Moreover, creativity plays a pivotal role in TikTok success. Brands that think outside the box and surprise their audience with fresh ideas are more likely to gain traction. Whether it’s through unique storytelling, unexpected visual effects, or innovative use of music, creativity is the driving force behind viral TikToks.

It’s essential for brands to stay ahead of the curve and tap into the latest trends on TikTok. By keeping a close eye on popular challenges and emerging memes, brands can align their content with what is currently resonating with the TikTok community. However, simply following trends is not enough; brands must infuse their own unique flair to stand out from the crowd.

Lastly, understanding the TikTok algorithm is crucial for achieving virality. The platform’s algorithm is designed to prioritize content that generates high engagement. By optimizing video titles, descriptions, and hashtags, brands can increase their chances of appearing in users’ feeds and trending on the For You page.

In conclusion, the pursuit of TikTok virality presents both challenges and opportunities for brands. By embracing authenticity, creativity, and staying attuned to the platform’s trends and algorithm, brands can unlock the full potential of TikTok and captivate a vast audience.

FAQs

What is TikTok?

TikTok is a popular social media platform known for its short-form videos and creative content.

How can brands achieve TikTok virality?

Brands can achieve TikTok virality embracing authenticity, creativity, staying attuned to the platform’s trends, and optimizing their content for the TikTok algorithm.

Why is authenticity important on TikTok?

Authenticity is important on TikTok as it allows brands to connect with users on a deeper level and establish a genuine rapport.

What role does creativity play in TikTok success?

Creativity plays a pivotal role in TikTok success as it helps brands to stand out from the crowd and capture the attention of users.

How does the TikTok algorithm work?

The TikTok algorithm prioritizes content that generates high engagement, so optimizing video titles, descriptions, and hashtags can increase the chances of a brand’s content being seen more users.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What aspects of the person on the screen makes someone inclined to buy products?

The TikTok algorithm prioritizes high engagement content, making interactive posts essential for brands like Labubu.

Labubu's global popularity is partly due to its incorporation of traditional Chinese elements.

Title:

Content: Chinese brands becoming bigger hits abroad

China Daily
A true indication of a country's economy is the number of home-grown international brands and the level to which they have made inroads into global markets. China is no different.
China Daily

Many would argue that a true indication of a country's economy is the number of home-grown international brands and the level to which they have made inroads into global markets. China and the Chinese economy are no different.

It is, therefore, encouraging to see an increasing number of Chinese companies, across an increasingly diverse array of industrial sectors, reaching beyond a recognizable level of international brand development. This became all the more evident when both Brand Finance and BrandZ, reputable international brand valuation organizations, put a record number of Chinese brands in their world top 100 list.

The new Chinese entrants to the top 100 most valuable global brands are Shein (clothing and accessories) and Nongfu Spring (bottled water). In fact, Shein was the highest ranked newcomer in BrandZ's June 2023 global rankings — 70th with a valuation of $24 billion.

But it is perhaps the consumer technology sector where Chinese brands are really going global — notable companies being TikTok, Tencent, Huawei, Taobao and Haier. For example, Brand Finance ranks TikTok seventh, WeChat 34th, Tencent 43rd, Huawei 55th and Taobao 96th in its list of 100 most valuable global brands for 2024.

It is clear therefore that Chinese brands can rise internationally and compete with the most well known and successful global brands across categories. For example, Chinese sports/fashion brands Anta and Li-Ning have both become international brands and compete against global giants such as Nike and Adidas.

But how can Chinese brands continue their global rise and in which sectors should we expect more internationally successful Chinese brands?

The global popularity of Chinese social media platforms and apps, such as TikTok, WeChat and Weibo, will surely play a big role in the continued growth of Chinese brands. Global brand development and brand management have for quite some time been dominated by an emotional narrative that attaches a brand to the country's roots, which resonates with consumers. It is with this in mind that the Chinese brands should incorporate into their brand-building exercise strategies to infuse traditional Chinese elements and symbols in their products.

This association with Chinese history and culture will not only work well with Chinese consumers, particularly the youth, it will also strike a chord with global consumers. Recent media coverage around the world of the Chinese Lunar New Year celebrations proves that Chinese history, culture and heritage are enjoyed and respected by people far and wide.

But importantly, the international ascent of more and more Chinese brands will also require careful collaboration with established Western brands. Hence, the plethora of collaborations between established Western fashion brands and Chinese fashion designers and their brands. Chinese fashion designers Angel Chen and Chen Peng both have collaborated with major Western brands, including H&M, Prada and Nike, in recent years.

Such cooperation between rising Chinese brands and their more established Western counterparts will help build a robust global supply chain that also underpins continued success across countries and regions. But perhaps most crucial of all factors in the continued global growth of Chinese brands is the input and influence of the younger generation, particularly those born in the mid-1990s. It is this group, which is most digital savvy and open-minded, that perhaps holds the key to boosting the confidence and creativity of designers to develop and maintain global brands.

Encouragingly, the younger Chinese generation is also consuming Chinese heritage. If it feeds itself into the design and development of Chinese brands, then international success is far more likely to follow, and soon.

Once again, it depends on the fashion industry and young, globally successful, Chinese fashion designers, many of whom have adopted such a bold and yet creative approach to their work and exhibited a determination to produce results to achieve global leadership.

For example, Yuan Qiqi's design was recently selected by US singer/songwriter Beyonce Knowles as the cover of her latest album, Renaissance. Examples such as this show the speed with which Chinese elements can go global.

Careful recruitment and development of the younger generation is, therefore, pivotal to the continued rise of global brands from China. It is the digitally savvy who value Chinese heritage that can best promote Chinese brands on the international stage, as Chinese fashion designers are playing a leading role in this endeavor.

Special Reports

Top

The brand's growth has been driven by social media, especially in Asia where visual media is more popular.

Title:

Content: Why does Snow Muscle Extract in China and Paris Royale in the UK?
Editor's note: Can operating sound change consumer behavior?
In the past, online marketing focused on visual design, but with the maturity of 5G and the popularity of Bluetooth headphones, consumers pay more attention to sensory stimuli outside of vision, especially “sound ”, because this is the only one of the five senses that cannot be automatically turned off.
How visual and sound effects should be combined to enhance the purchase needs of customers.
The following is excerpted from the new book "Sensory Operations Behind the Scenes of Popular Websites: When a sound appears in the video, you jump from wanting to read the product introduction?
How to integrate vision, hearing, and lines? The director of TBS Radio Media Research Institute in Japan will help you analyze. "
From an international perspective, cultural differences in sight and hearing must be taken into account when thinking about naming.
Depending on the country ’ s cultural background, some languages are visually dominant, while others are audible.
Simply put, the alphabet culture is based on sound, and the Chinese character culture is based on vision, which depends on the writing system.
Some countries in Asia are written in Chinese characters, in these countries when selling goods, in visual presentation, consumers will be easier to remember the brand name; for English consumers, the pronunciation that matches the brand image can help them understand and remember.
Studies have shown that Chinese consumers are more sensitive to visual factors such as fonts, while British consumers are more responsive to auditory factors such as the voice of a broadcaster.
Japanese skincare brand Snow Muscle is one.
Even if you can ’ t understand the pronunciation of “SEKKISEI ”, when you see the words of snow essence in the store, you immediately think of the soft skin like snow.
The company name comes from the founder's name for hair dye "Aureole", Aureole meaning halo, which successfully led Westerners to think of smooth and smooth hair.
As mentioned above, there is a culture where sound is the main source of people ’ s impressions, and there is also a culture where vision is the main source, and this difference also affects people ’ s way of life.
Sound related media is popular in Europe and the United States, but in Japan and Asia it is centered on visual media.
This may explain why radio is so popular in the United States, but audiobooks are not as popular in Japan as they are in Europe and the United States.
(This article is excerpted from Horiuchi Shinosuke, Yoshioka Naoki, "Sensory operation behind the scenes of popular websites: A certain sound in the video appears, and you want to skip it and see the product introduction.")
How to integrate vision, hearing, and lines? The director of TBS Radio Media Research Institute in Japan will help you analyze.
It is largely cultural).
Extended reading
Influence of influencers
The secret that the market has become a Red Sea Japanese sushi bar, but it is far ahead.
What do you like?
You know the algorithm better than you do.

The brand's collaboration with Western brands and bold global approaches have aided its success.

Pop Mart's global revenue has surged, greatly increasing its founder's wealth.

Labubu brand revenue has increased Pop Mart's revenue by 15%.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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The release of new Labubu series has helped maintain consumer interest and drive sales.

Nearly 200,000 consumers have spent NT$100,000 on Labubu blind boxes, indicating a dedicated fan base.

How many consumers has Pop Mart's blind box craze attracted?

Which products are increasingly viewed as treasures by collectors?

Labubu has partnered with Rosman for exclusive distribution of its figures in Russia.

Russia's Labubu market was valued at 20 billion rubles in 2022.

Rosman aims to capture 5% of Russia's collectible toys market with Labubu.

Labubu's payback period is estimated to be around 2-3 years, indicating significant long-term revenue.