Limited-edition releases and scarcity have made Labubu highly sought after, fueling collector demand and brand buzz.

Distinctive character design, including Rabbu’s classic smile and color matching, helps specific variants become top sellers.

POP MART’s partnership and distribution of Labubu through its retail ecosystem, collaborations, and themed activations have significantly amplified the IP’s reach.

POP MART’s social announcements of limited drops and seasonal events create urgency and FOMO, galvanizing fans to purchase quickly.

Experiential campaigns such as the Peninsula Shanghai LABUBU afternoon tea generated additional buzz and attracted new patrons.

Blind-box mechanics drive repeated purchases and collecting behaviors, with reports of nearly 200,000 consumers spending NT$100,000 on blind boxes in related markets.

POP MART’s physical stores and pop-ups draw large crowds and deliver unique shopping experiences that boost Labubu’s visibility.

Demand intensity is evidenced by items like the LABUBU Diver Lift Card selling out in under 30 minutes.

Seasonal releases and multi-city pop-up shops, including Christmas campaigns, further broaden appeal and accelerate sales.

Official recognition in Thailand, where LABUBU was welcomed by the Minister of Tourism and named a “Magic Thailand Experience Officer,” expanded international awareness.

Overseas distribution has grown through partnerships such as Rosman’s $4 million Pop Mart contract targeting 5% of Russia’s collectible toy market.

POP MART’s social media use fosters community and exclusivity around Labubu, reinforcing the cycle of anticipation and quick sell-through.

TikTok’s algorithm, short-form UGC format, and trend-accelerating dynamics can explain how toys like Labubu go viral, even though platform-specific Labubu data is limited. [8][9][12][13].

The available documents note no specific evidence of Pop Mart’s TikTok campaigns for Labubu, but TikTok’s mechanics and user participation are consistent with rapid trend formation. [10][9][11].

TikTok’s scale and engagement, including an 8.8% rate for mega influencers, provide fertile ground for fan-made content that can propel collectible IPs.

While POP MART’s specific TikTok KPIs are not disclosed, common social KPIs include impressions, engagement, CTR, conversions, traffic, and ROI. [40][35].

Adult consumers seeking stress relief and mental health benefits are important drivers for collectible art toys like Labubu, a trend amplified during the epidemic. [4].

Designs inspired by everyday life make the characters relatable and endearing to fans.

Some reports cite the use of eco-friendly materials and natural ingredients such as millet grains as a driver of market growth in related toy segments.

POP MART has reported strong financial performance, including revenue up 78.66% year-on-year to 4.491 billion and online revenue up 97.42% to 1.879 billion.

Gross profit rose 109.4% year-on-year to 1,117 million with interim profit up 153.8%, and the stock rose 16% to 60.5 in one period.

Net profit increased 63.2% year-on-year to 854 million yuan and non-IFRS adjusted net profit rose 69.62% to 1,002 million.

Brand product revenue climbed 86.2% to 3.978 billion yuan, with own IP revenue up 1.64 times year-on-year to 2.587 billion yuan.

Another reporting period showed revenue up 33.1% year-on-year to 2.359 billion yuan, alongside gross profit growth and a continued expansion of offline stores and robot stores in mainland China.

The company’s market value has been reported at $25.6 billion amid strong trading activity.

POP MART’s limited-edition strategy and social media marketing around Labubu helped drive sales and revenue, contributing to the founder becoming significantly wealthier.

The documents provide no direct evidence on the impact of celebrity endorsements—such as Rihanna—on Labubu sales or Pop Mart revenue. [18][24][34].

However, external examples show celebrity endorsements can materially lift sales and brand value, as seen with Shraddha Kapoor’s Power Gummies, Jungkook’s Calvin Klein, Jisoo’s Dior, and Rihanna’s Fenty Beauty surges. [19][20][32].

Beyond TikTok specifics, brands commonly track engagement, follower growth, conversions, and audience expansion, and lean on user-generated content and personalization to amplify virality. [36].

POP MART’s multi-city carnivals, limited gifts-with-purchase, and social-announced restocks reinforced FOMO and repeat purchases within the fan community.

Cross-brand collaborations like the POP MART x UNIQLO UT gift box featuring LABUBU exemplify how partnerships fuel awareness and collectibility.

Regional retail momentum is evident in Taiwan, where the Tainan South store offers over 100 product types including LABUBU and restocks of popular items like the Diver Lift Card.

In sum, Labubu’s rise reflects the power of scarcity, distinctive design, blind-box collecting, immersive events, and social amplification across markets. [1][2][3].

TikTok’s dynamics likely accelerate fan content and discovery even though specific Labubu campaign details are not documented in the available sources. [8][9][10][11][14].

The IP’s momentum aligns with notable company revenue and profit growth, rapid sell-outs of key items, and expanding overseas distribution. [1][21][26][28].

While celebrity influence is often powerful, current sources do not confirm a direct link between specific celebrities and Labubu’s sales or Pop Mart’s financial outcomes. [18][24][34].

Limited-edition releases and scarcity have made Labubu highly sought after, fueling collector demand and brand buzz.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Distinctive character design, including Rabbu’s classic smile and color matching, helps specific variants become top sellers.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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POP MART’s partnership and distribution of Labubu through its retail ecosystem, collaborations, and themed activations have significantly amplified the IP’s reach.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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POP MART’s social announcements of limited drops and seasonal events create urgency and FOMO, galvanizing fans to purchase quickly.

Experiential campaigns such as the Peninsula Shanghai LABUBU afternoon tea generated additional buzz and attracted new patrons.

Blind-box mechanics drive repeated purchases and collecting behaviors, with reports of nearly 200,000 consumers spending NT$100,000 on blind boxes in related markets.

How many consumers has Pop Mart's blind box craze attracted?

Which products are increasingly viewed as treasures by collectors?

POP MART’s physical stores and pop-ups draw large crowds and deliver unique shopping experiences that boost Labubu’s visibility.

Demand intensity is evidenced by items like the LABUBU Diver Lift Card selling out in under 30 minutes.

Seasonal releases and multi-city pop-up shops, including Christmas campaigns, further broaden appeal and accelerate sales.

Official recognition in Thailand, where LABUBU was welcomed by the Minister of Tourism and named a “Magic Thailand Experience Officer,” expanded international awareness.

Title:

Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
【 Page 1, Page 2, Page 3, Page 4 】
【 Printing 】
Related News:

What did Labubu receive in Thailand that no other trendy IP receive?

Overseas distribution has grown through partnerships such as Rosman’s $4 million Pop Mart contract targeting 5% of Russia’s collectible toy market.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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POP MART’s social media use fosters community and exclusivity around Labubu, reinforcing the cycle of anticipation and quick sell-through.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

TikTok’s algorithm, short-form UGC format, and trend-accelerating dynamics can explain how toys like Labubu go viral, even though platform-specific Labubu data is limited. [8][9][12][13].

Title:

Content: How has TikTok influenced the speed at which trends emerge and fade?

News TikTok

How has TikTok influenced the speed at which trends emerge and fade?

TikTok, the popular social media platform known for its short-form videos, has revolutionized the way trends emerge and fade in today’s fast-paced digital world. With its vast user base and unique algorithm, TikTok has become a breeding ground for viral challenges, dances, and memes that spread like wildfire. This article explores the impact of TikTok on the speed at which trends emerge and fade, and how it has reshaped the landscape of online culture.

The Rise of TikTok

TikTok, launched in 2016, quickly gained popularity among young users for its addictive and easily shareable content. The platform allows users to create and upload short videos set to music, often featuring creative editing techniques and catchy choreography. Its algorithm, which curates content based on user preferences, has played a significant role in the rapid dissemination of trends.

The Speed of Trend Emergence

TikTok’s algorithmic recommendation system has accelerated the speed at which trends emerge. When a user engages with a particular video, the algorithm identifies similar content and presents it to the user, thus amplifying its reach. This process creates a snowball effect, rapidly spreading trends across the platform. As a result, what might have taken weeks or even months to gain traction on other social media platforms can now explode in popularity within days on TikTok.

The Transience of Trends

While TikTok has accelerated the emergence of trends, it has also contributed to their fleeting nature. The platform’s fast-paced nature and constant influx of new content mean that trends can quickly become oversaturated and lose their appeal. What was once the hottest trend can fade into obscurity within a matter of days, as users move on to the next viral sensation. This rapid turnover of trends has created a sense of urgency and FOMO (fear of missing out) among users, driving them to constantly stay up to date with the latest viral challenges.

FAQ

Q: What is an algorithm?
A: An algorithm is a set of rules or instructions followed a computer program to solve a problem or perform a specific task. In the context of TikTok, the algorithm determines which content is shown to users based on their preferences and engagement history.

Q: What is FOMO?
A: FOMO, an acronym for “fear of missing out,” refers to the anxiety or unease one feels when they believe they are missing out on exciting or interesting experiences, particularly in the context of social events or trends.

In conclusion, TikTok has significantly influenced the speed at which trends emerge and fade. Its algorithmic recommendation system has accelerated the spread of trends, while the platform’s fast-paced nature has contributed to their transience. As TikTok continues to shape online culture, it will be fascinating to observe how trends evolve and adapt in this ever-evolving digital landscape.

The available documents note no specific evidence of Pop Mart’s TikTok campaigns for Labubu, but TikTok’s mechanics and user participation are consistent with rapid trend formation. [10][9][11].

Title:

Content: Columns
Three ways to promote a brand among teenagers
Columns
Marina Tokunova
Head of ORM Ingate
Irina Pecherskaya
Are the target audience of your business teenagers?
Marina Tokunova, head of ORM department of Ingate agency, which develops advertising strategies, analytics, SERM, SMM, spoke about the specifics of promoting a brand or product among them.
Three ways to promote a brand among teenagers
In pursuit of trends, the agency today can not ignore the interests of such a serious audience as teenagers.
Many businesses maintain their accounts in social networks such as VKontakte, Facebook, Instagram, TikTok, where Generation Z is constantly sitting, and in order to bring customers and leads, specialists always keep their finger on the pulse of the attention of the youth audience with the help of analytics, advertising, communications and personal experience.
Teenagers today practically live on the Internet, and the main area of their virtual habitat, of course, is social networks, especially those that specialize in visual content, because the thinking of today ’ s young man is largely figurative.
Therefore, they need advertising as well.
Today, teenagers are a serious client audience.
If earlier their expenses consisted mainly of deferred pocket money, today each of their viewing of a video clip on a video hosting is converted into a real ruble.
They set new models of consumption, buy goods, based on the opinion of modern bloggers, tictockers and streamers, in whose field there are very serious investments from all spheres and segments of business.
To miss such a tidbit today is practically to be out of the modern market!
Consider further strategies for promoting business on popular youth platforms, among which it is beneficial for brands to look for teenage customers.
After all, it is not enough just to launch advertising among the audience, it is necessary to create a competent digital strategy for promotion on each separate platform.
Promotion through TikTok
Most of the users of this application are teenagers and young men of Generation Z (those who were born abroad in 1995).
They are constantly sitting on the Internet, almost not imagining their everyday life without it.
This audience spends their finances on the products of their favorite brands and will continue to do so.
TikTok is a predominantly youth social network specializing in video content.
The video format is small music videos.
The platform service borrowed the highlights of Snapchat (masks), Instagram (stories) and other platforms with vertical videos.
On average, TikTok users visit the app at least eight times daily, spending about 45 minutes there.
According to data, this platform overtakes YouTube, not far behind Instagram.
If you still have not decided whether to advertise in TikTok, then we will talk about its advantages, and you will learn how to quickly find potential customers.
More than 800 million people have registered on this platform, and half of them post content on the network every day.
The number of users visiting the site every month in Russia is more than 10 million, and those who visit it every day are about two million.
The age of most users of this social network varies from 16 to 24 years, so TikTok today is a very promising platform for promoting products among young people.
There are several options for business development in TikTok:
1.
You order advertising of your brand or product from the social network itself.
2.
Advertise with popular bloggers.
3.
You promote the brand channel yourself.
Advertising directly on the site
The largest format of advertising on this platform is a hashtag challenge, long in six days.
This package contains:
1.
Announcement on the main page of the application with an integrated clickable link leading to the challenge in the application or on the site.
2.
Placement of the challenge in a separate block of the “Search ” section.
3.
The company ’ s hashtag challenge web page, where videos taken by people are placed and the number of views of videos with the challenge is shown.
4.
Landing page is a page for brand promotion in the context of the competition.
5.
Verified brand account where you can place a clickable link.
6.
Music track for hashtag challenge (subscribers will be able to choose your track in the audio library to create their clip).
7.
Advertising with 3.5 million views.
For example, as part of their challenge # orelilireshka, the frontmen of the program "Eagle and Tails" staged a video contest.
In it, users had to place a branded sticker of the program for a chance to visit one of the programs on the Friday TV channel.
This promotion option brought the hashtag to the top, allowing it to gain more than 33 million views.
Another example is the contest from Yandex.Food.
The company distributed the hashtag # yaeda, in which subscribers recorded how original they would be able to deal with food.
This challenge has gained more than 280.5 million views.
The results of challenges are all the more successful, the more the music track for which the clip is shot will appeal to the target audience, as well as from the design of the brand ’ s landing page inside the application.
Integrating Bloggers with TikTok
Another successful option for promoting the brand in TikTok is the native integration of your product from a popular blogger of this social network under a branded jingle (branded music track).
Under this track will shoot video bloggers who will be involved in advertising.
Advertising will be the more successful the “viral ” the jingle will be, this will help to increase the involvement of people and consolidate positive associations with the brand.
A good way to integrate is to ask the tictoker to demonstrate the difference between a branded product and a fake, thus promoting your brand.
The appeal of clips is always added by interactive elements from the application: specially created branded masks, lenses and stickers.
Masks are well suited for cosmetics stores, beauty salons, etc.
The generation of zoomers love to try on a new hairstyle, lipstick or makeup directly online.
Maintaining your own brand channel
Some tips for brand promotion in TikTok:
1.
The more creatives, the better!
This is how the algorithms for promotion in the application through the recommendation system are arranged.
2.
Order advertising integrations of your brand or product from popular ticklers.
3.
Confirm your account.
This service is provided when launching a six-day hashtag challenge or when ordering advertising in media from 300 thousand rubles.
4.
Link your YouTube and Instagram pages to your profile to attract audiences from there.
There are several popular formats of advertising in media:
1) Brand Takeover – usually a five-second clip, animation or image.
Such advertising is displayed immediately when the application is launched, it leads either to the brand ’ s web page or to a competition inside TikTok.
Such advertising is paid for by CPM type (for 1,000 impressions).
2) Infeed native video - clip from 5 to 15 seconds, reflected in the recommendations of users.
It can display the brand on the landing page in the application itself or on the website page on the Internet.
Within this format, targeting is available for:
• gender;
• age;
• location;
• type of Internet connection (3G, 4G, Wi-Fi);
• Smartphone OS;
• the cost of the device;
• Interests.
Excellent "shoots" advertising with photos of famous bloggers - subscribers in TikTok recognize and love their colleagues.
And, of course, the more attractive the image in the ad or preview, the higher the CTR.
In the fall of 2019, TikTok located its office in Moscow and joined the Yandex advertising network.
This means that the company expects to gain a foothold in the Russian market.
Promotion through influencers
What business is better to promote through bloggers
If we talk about promotion in blogs, then the first associations arise with Instagram.
But in reality, advertising goes well in other social networks: Facebook, YouTube, VKontakte, Odnoklassniki, Telegram, Twitch, etc.
The way to promote a brand through bloggers is well suited to owners of offline stores, cafes, restaurants, beauty salons and those who sell:
• home-made goods;
• products from the field of fashion (clothes, accessories, shoes);
• goods for children;
• consumer goods (FMCG);
• books.
Companies from the field of B2B services are also very profitable to advertise with bloggers, but the nuances are contained in Central Asia - these are business owners, directors, their deputies, LPR, etc.
If you want to promote B2B services through influencers, order advertising from information businessmen, experts in the necessary field, business consultants who are media people.
How to know if a blogger is right for you
What you need to pay attention to in the first place:
• Number of views.
By the number of views on the video, you can analyze the real account coverage;
• the ratio of standard posts and advertising.
If there is a lot of advertising on the influencer ’ s channel, then there is no question of any native integration.
Subscribers perceive such posts biased and ignore them, and this can be fraught with building a negative attitude towards the company.
All is well in moderation;
• Geography.
If the product you are promoting is tied by location, then this parameter will be the most important of all.
You need to take into account not the region of residence of the blogger himself, but his subscribers - your potential customers.
Information about the location of subscribers can be found from the influencer himself or viewed through special exchanges.
• Number of subscribers.
More doesn't always mean better.
It is more profitable to stay with 10-15 microbloggers than to invest in advertising with celebrities, because the chance of a positive response and loyalty to advertising from a narrow circle of bloggers is much higher.
And top bloggers often have such a situation that subscribers get used to advertising and do not pay attention to it.
• Activity of subscribers.
If there are a lot of similar, meaningless comments in the latest blog posts, you will immediately understand that bots left them.
For good advertising, we are interested in real people.
• cheat subscribers.
You should always look at the ratio of comments and subscribers in the influencer.
If a person has no more than 2% of comments to the number of subscribers to the video, then it looks suspicious.
This percentage should be at least five.
Promotion through streamers
Within the framework of the online conference on industry digital marketing for FMCG held on April 20, Maxim Petrunin, Director of Development at Streamer-Alliance, shared his expert opinion and analytics on why streams are cool for promoting a brand or a specific product.
With the advent of online streaming platforms such as Twitch and YouTube Gaming, a new generation of influencer streamers has emerged.
Advantages of streaming services
Streamers differ from video bloggers in that they broadcast all their content live and actively interact with viewers.
In fact, these are the same influencers of generations Z and U.
Their contact with the audience is much closer than that of the bloggers from TikTok thanks to interactive mechanics on the broadcasts and constant contact with their viewers live.
So, the potential ability to advertise the product to the user is also much higher.
For each segment of Internet users, you can allocate the main platform of presence.
For gamers, this platform is undoubtedly Twitch.
It is here that the vast majority of influencers of the gaming industry are located, the most important events of the sphere take place and the most popular content is produced.
Today, more than 24 million active users are registered on the platform.
The main features of Twitch are interactivity and high viewing depth (more than 20 minutes).
The audience of this streaming platform actively follows trends in the field of technology and gadgets.
This means that the owners of these businesses can safely order their advertising here.
Promotion via Twitch
Of the 66 million gamers in Russia, almost half (28 million) make in-game purchases, that is, they are people who are ready to invest money.
The average player spend per year is $64.
This amount just fits into the FMCG format.
In addition to directly home streams of games on the platform, competitions in eSports are held - at the moment it is a strongly developing industry with a huge number of investors and potential for sales.
Investing in gaming
Top streamers Twitch launched a series of streams # CHILLGAMING - the first project in the CIS, where viewers could control streamers live.
With the help of a special interactive widget, the audience could vote for the following events that took place on the stream.
You could vote only by leaving your personal data – you could do it without leaving Twitch.
On the example of an advertising campaign in two popular streamers:
• the total number of views of the streams of one campaign amounted to almost 24 million;
• transitions to the promo-site — more than 33 thousand;
• Collected contacts — more than 24 thousand.
The same “Yandex.Food ” in addition to TikTok invested in Twitch.
They conducted an interactive campaign with the audience of the broadcast in real time - a series of streams on the channels of the top 20 streamers in support of the new exclusive combo from Subway on the Yandex site.
The mechanics of the project involved the preparation of the Saba by a streamer from a special set of products: the streamer had to have time to prepare the Saba while the courier delivers his order.
During the broadcast, promotional codes and free subs were distributed to subscribers on a special team.
The campaign involved 15 streamers, which together collected 4.8 million views.
Promo codes can also be used to measure the effectiveness of advertising.
Burger King announced their offers through popular streamers, and out of 4.5 million views, the conversion amounted to more than seven thousand orders.
How to reach the maximum
If your business specializes in teenagers, then you just need to delve into modern trends, be present at fashionable youth venues.
Even if you specialize in products from the category of FMCG, do not forget that teenagers are also their active consumers.
Business promotion in TikTok:
• order advertising in the application itself;
• Natively place your products with popular bloggers;
• Promote the channel of your brand.
Promotion through influencers
Bloggers are trending today.
Opinion leaders influence the decisions of teenagers to buy those or goods.
Promotion through streaming services
Even closer contact with the audience keep streamers, in real time arrange constant interactive with subscribers.
And you can always ask for help from the digital integrator Ingate, and your business will quickly be in the top.
Cover photo: oneinchpunch / shutterstock.com
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August 13, 2021

TikTok’s scale and engagement, including an 8.8% rate for mega influencers, provide fertile ground for fan-made content that can propel collectible IPs.

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Three Insider Tips To Make Your Brand Perform Better On TikTok And Other Short-Video Platforms

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TikTok has taken the social media industry by storm the past couple of years, attracting more than 1 billion users globally, building a vast new class of creator/influencers, transforming how music is discovered, and forcing competitors such as Meta’s Instagram and Alphabet’s YouTube to launch their own short-video platforms.

TikTok has gotten so big that it’s taken over from YouTube as lead sponsor of this week’s VidCon conference in Anaheim, Calif., the first in-person gathering of the social media industry’s biggest conference since 2019. As lead sponsor, TikTok is hosting a dozen panels through Saturday as well as today’s industry keynote speech.

Brands increasingly are venturing onto TikTok and its short-video competitors Instagram Reels and YouTube Shorts. And there are plenty of good reasons to do so, well beyond the generally lower production costs involved in making videos that are generally well under 1 minute in length.

Audience engagement rates for TikTok videos are far higher than on most competing social-video platforms, long or short, according to benchmarks compiled by CreatorIQ, which tracks and helps manage millions of influencer campaigns in dozens of countries for global consumer brands such as Disney, Nestlé, and Unilever.

For a “Mega” TikTok influencer, someone with more than 1 million followers, the CreatorIQ benchmark rate of “engagement” is 8.8%. CreatorIQ calculates TikTok engagement by adding likes, comments and shares, and dividing those by total views of a video. For brands, that means on average, they can expect as much as one in 12 viewers to interact in some notable way with a given TikTok video from a big influencer (some viewers will interact in more than one way).

Other platforms, which all use different ways for fans to interact with videos and creators, require different calculations for their CreatorIQ benchmarks, so it’s not an apples-to-apples comparison.

But just about all the other platforms generate far lower rates of their version of “engagement,” according to CreatorIQ, which generates the figures based on their direct access to all the platforms’ viewership data. Only “Nano” influencers on YouTube (between 1,000 and 10,000 followers) come close to TikTok’s level of viewer engagement for its biggest stars, at 8.5%.

Videos from YouTube Mega influencers, for comparison, will on average attract only a 2% engagement rate. Worth noting: YouTube has a mind-boggling 29,000 creators with at least 1 million subscribers each, according to Tubics.

But for brands venturing into TikTok, creating successful content and campaigns involves more than just making a shorter version of a video they might post on YouTube or Facebook.

I asked CreatorIQ Chief Business Development & Partnerships Officer Tim Sovay to detail three tips for brands to improve their TikTok (or YouTube Shorts or Instagram Reels) game. Here’s what he came back with:

1. Lean into creator partnerships while giving creators plenty of creative freedom - While brands are traditionally used to developing their own communities and content on social platforms, creator-developed content drives up to five times the completion rates and double the conversion rates on TikTok. Brands should focus on a creator-first strategy to get the most out of the platform.

2. Align on internal business outcomes of a campaign before launching on TikTok - It's important for brands to identify both the business-outcome goals of a given campaign and the strengths of the platform. TikTok is focused on developing a full-funnel attribution ecosystem, and has made great strides in its commerce offering between creators and brands, which can be seen in trends like ‘TikTok Made Me Buy It.’

3. Lean into challenges and viral trends - TikTok has a track record of turning products into viral sensations practically overnight. Brands need a nimble team and strong creator relationships to organically insert their messaging into these trends. American Eagle, Chipotle, and Caudalie are a few examples of brands that have really tapped into the power of viral trends and challenges on the platform.

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While POP MART’s specific TikTok KPIs are not disclosed, common social KPIs include impressions, engagement, CTR, conversions, traffic, and ROI. [40][35].

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Content: How To Measure the Effectiveness of a Digital Marketing Campaign

There’s a lot that goes into launching a successful campaign: creating ad content, securing a budget, and optimizing for the most clicks and conversions. One step that ties all of the above together is deciding how to measure the effectiveness of a digital marketing campaign.

There’s more to campaign success than monitoring sales. Social media audience growth, email list sign-ups, website traffic, consumer sentiment, digital presence, and brand awareness are all worthy outcomes of a marketing campaign. But sales alone won’t paint an accurate picture of your success.

Measuring your campaigns starts in the earliest stages of planning. Let’s look at how to measure a digital marketing campaign in a way that ties directly to your campaign goals.

Here's how to measure the success of a digital marketing campaign in 6 steps:

1. Set SMART Goals for the Campaign

Setting and achieving goals is a key part of any successful digital marketing campaign, yet many people struggle to do so effectively. One reason for this is because their goals aren’t focused enough.

The remedy: Set SMART goals. Smart goals are those that meet all of the following criteria:

  • They are specific.
  • They are measurable.
  • They are achievable.
  • They are relevant.
  • They are time-bound.

specific goal is one that is clearly defined and easy to understand. It answers the question, "What do I want to achieve?"

measurable goal is one that allows you to choose metrics or key performance indicators (KPIs) to track progress. For example, instead of saying you want to improve your marketing performance, you could say, “I want to get 100 new social media followers as a result of this campaign.”

Achievable goals take into account your ability and likelihood of bringing that goal to fruition. For example, spending $5 on Google Ads and expecting $5 million in sales is unrealistic. Take into account your resources and other factors to see what outcomes are within your reach.

Relevant goals tie back to your big picture. Ask yourself: Why are you setting this goal? What will achieving this goal do for your business or brand in the long run?

And finally, timely goals have a deadline. Instead of saying you want to increase your social media following, you could say, “I want to add 100 new followers in three days.”

Putting it all together, you might state your goals like this:

“This campaign will achieve [specific goal] by [deadline] because [reason why it’s relevant]. We believe this goal is achievable because [reasons why you can achieve these results]. We will evaluate our success by [metrics].”

Once you have your goals in mind, you can develop a sound strategy that directly relates to those goals.

2. Identify Your Target Audience

The audience you target can make or break whether you achieve your goals. If you don’t know who you’re speaking to in your campaign, your message will fail to resonate.

Think:

  • Who is this campaign for?
  • Why should they care?
  • On which channels are they most active? (e.g., TikTok, Facebook, YouTube, email, etc.)
  • What characteristics do they share? (e.g., age, gender, income, interests, values, etc.)
  • What is your audience’s current familiarity with your brand?
  • What makes them buy or convert?

Tip: These social media statistics will help you to determine the right channels. The right consumer insights will help you understand the characteristics of your digital audience. Check out our consumer insights tool to automate this process.

You can discover these nuances among your target audience with data-driven consumer insights. For example, Meltwater's consumer insights platform, Radarly, goes beyond basic social listening to get a more thorough understanding of your ideal customer.

3. Choose Digital Metrics That Reflect Your Goals

KPIs and metrics are a big part of SMART goals. They give you a way to track your progress and see whether your marketing campaigns met your expectations. And they do this through hard data — not hunches and guesswork.

But let’s be honest; there are tons of things you could measure. Marketers can fall down a rabbit hole of metrics and still not know whether their campaigns were successful.

Tip: Learn how to perform campaign measurement, How To Measure Email Campaign Performance, How To Measure The Success of Advertising Campaigns, How To Measure Brand Awareness, and How To Measure Social Media Campaign Success

So, how do you go about choosing the right marketing KPIs for digital campaign measurement?

Here are some helpful advertising metrics to give you a good starting point.

Website Traffic Metrics

An increase in website traffic can be a healthy sign of overall growth. But within the website traffic ecosystem, there are a number of metrics that marketers can look at for clearer signs of digital marketing success.

These include:

Traffic by Source

Where are your website visitors coming from? Are they clicking through from ads? Or social media? Or a backlink from a website you’ve partnered with in your campaign? Reviewing traffic sources can give you a good indication of whether your campaign is working.

Bounce Rate

Bounce rate is the percentage of people who leave your website after viewing just one page and taking no further action. This metric is a strong quality signal that shows whether you’re getting qualified, interested leads.

Also worth noting, bounce rate is different from exit rate. The exit rate shows the percentage of people who leave your website after viewing a particular page but have viewed or engaged with more than one page.

Page Views

Visitors who view more than one page during their session could indicate good lead quality. It helps you see whether others find value in your entire website or just a small part of it.

New vs Returning Visitors

Having mostly new visitors to your website could be a sign that not enough people cared about your content, product, or service to return. But a high number of returning visitors indicates the opposite — people are genuinely interested in what you do and keep coming back for more.

Conversion Rate

Conversion rate refers to the specific desired action a user takes on your website. The desired action could be anything from making a purchase to signing up for a newsletter. A high conversion rate is the goal of any good marketing campaign because it means that more people are taking the desired action.

You can use Google Analytics or other analysis tools to track your website conversion rates.

Session Duration

The session duration is the average time someone spends on your website. A high session duration indicates that people saw value in your content.

Social Media Campaign Metrics

If you’re using social media for any part of your marketing, you may want to include specific social media metrics to track success.

Tip: We have a dedicated blog explaining how to measure social media campaign success that goes deeper into this topic.

Depending on the channels you use, there may be channel-specific metrics to monitor. Some general examples include:

  • Social Media Follower Growth
    As more people discover your brand on social media, your audience count is likely to change. Get a before-and-after snapshot of your social followers to see how many more people became interested in your brand.
  • Social Reach
    Social reach shows you how far your posts have traveled. Use this metric to see how many people saw your content.
  • Impressions
    Impressions tell you the number of times your campaign was viewed. It does not take into account the number of people who saw it, as one person might make up several impressions.
  • Engagement
    Knowing the engagement of your social media posts give you an idea of how other people felt about it. Engagement metrics (sometimes called vanity metrics) include likes, shares, comments, Retweets, and clicks (if applicable).

Email Marketing Metrics

Email marketing brings a unique set of metrics to help you benchmark your marketing performance.

Some areas to pay attention to include:

  • Open Rates
    Email open rate is helpful when you’re building your email list and optimizing your strategy. This gives you an idea of whether people find your subject lines compelling and whether they’re interested in your brand or offer. It can also be a good sign that you’ve targeted the right audience.
  • Bounce Rates
    A little different than website bounce rates, an email bounce rate is the percentage of emails that are undeliverable. This could be due to a misspelling in the address or an address that is no longer valid. Checking your bounce rate gives you an opportunity to clean up your email addresses to improve your delivery rate.
  • Click-Through Rate (CTR)
    Once users open the email, the click-through rate shows the percentage of people who took action on your email. A click-through shows interest in your call to action.
    The higher the click-through rate, the more your CTAs are working for you. If your CTRs are lower than normal, you might want to change your CTA.

PPC Campaign Metrics

If you’re running a Google Adwords campaign, search engine marketing, or other PPC campaign, the above website metrics can prove beneficial.

In addition, the following metrics make a difference in how to measure the success of a digital marketing campaign.

  • Cost Per Click (CPC)
    In a PPC campaign, you pay only when someone clicks on your ad. This applies to Google Adwords as well as paid social media campaigns. The lower your CPC, the further your advertising budget will stretch.
  • Cost Per Lead (CPL)
    Not everyone who clicks your ad will become a lead. It's helpful to look specifically at how many clicks turn into leads and what they cost you.
  • Cost Per Conversion
    Many people might click your ad but not take any further action. That’s why your cost per conversion is always higher than your cost per click and cost per lead. Calculating these costs separately will give you an idea of how much you’re spending to earn each action.
  • Cost Per Acquisition (CPA)
    Unlike cost per conversion, cost per acquisition only applies when you have return customers. It can also refer to acquiring paying customers, whereas a conversion may or may not relate to revenue-based goals.
  • Campaign ROI and ROAS
    ROI and ROAS remain two of the most essential digital marketing KPIs. Whether you want to learn how to measure the success of a Google Adwords campaign, social media marketing, or email marketing, ROI helps to complete the picture.

4. Set Up Metrics Tracking

In addition to choosing the right KPIs, you also need to set up a way to track them. Google Analytics, other website analytics tools, and built-in social media analytics are great places to start.

Another option is to centralize your analytics in an all-in-one, third-party platform, like Meltwater. With digital marketing becoming more complex and campaigns taking an omnichannel approach, .

Gain real-time insight into your digital marketing strategy analytics, no matter the channel. See whether your campaigns are hitting the right KPIs and adjust them accordingly. Learn more about our social media analytics capabilities.

5. Analyze and Report on Your Results

Reporting on your performance can be a time-consuming process. But it's a necessary part of understanding your online advertising success.

Centralizing your analytics and digital marketing metrics gives you an additional advantage when compiling your insights into reports. With all of your insights in the same place, you can quickly and easily turn that data into thorough, informative reports.

Analyzing your campaign results gives you a better understanding of what worked and what didn’t. This helps you to make effective changes for future campaigns to earn better results.

6. Learn From Your Outcomes

Learning how to measure success of a digital marketing campaign includes one last step: making good use of your findings.

All the data you collect and things you measure aren’t helpful unless you apply them in future campaigns. Without this final step, your digital marketing metrics won’t live up to their full potential.

Real-time insights from Meltwater allow you to learn from your outcomes before your campaign ends. Instead of taking a reactive approach, you can continually optimize your campaigns to get the best possible outcomes.

Improving Your Digital Marketing Campaign Measurement with Meltwater

Want to know how to measure digital marketing campaigns with confidence? Meltwater has you covered.

Our consumer insights platform is a powerhouse for marketing measurement. Combining AI with human expertise, Meltwater delivers real-time insights into your audience and marketing efforts. Optimize your campaigns before you launch so you’ll target the right audience with impactful content. Then, keep tabs on your performance throughout the campaign to find opportunities to improve.

Simply fill out the following form and get a free tour today.

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Adult consumers seeking stress relief and mental health benefits are important drivers for collectible art toys like Labubu, a trend amplified during the epidemic. [4].

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Content: Design is inspired by everyday life.
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Although the three Malaysian fashion designers who came to the new POP TOY SHOW international trend toy exhibition started late, they have their own original characters, which are from their daily life.
Bubble Mart and Action City held their first POP TOY SHOW in Singapore in September this year.
Hong Kong designer Kenny Wong brought his new Molly collection, and Chinese designer Ayan and her DIMOO collection also showed super popularity.
On the other side of the venue, Singapore ’ s fashion designers Zhou Zhihao (@ sapientoystudio), Fan Jintai (@ Tanavit23), Lin Zhiqiang (@ lesdoublewood), Yang Qiao (@ yang _ ovo) and Li Songfa (@ my _ spacecats) also showed their latest creations to the fans.
I also met three fashion designers from Malaysia and felt the boundless friendship between fashion designers and independent designers. The previous GK kit was finally commercialized. She invited her colleagues to collaborate, paint and even redesign Ooja to create a new life for the canned mushroom. The designers included Lao Siu-hsien from Malaysia (@ drawdelow). Lee Pei-shan (@ littlepoupees _ studio) and Ho Wen-yi (@ pandaeyes85).
Half of my daughter's bangs turned into a big-headed doll.
Personally, I like OliGal by Lee Pei-shan.
The adorable dolls are her creations inspired by her daughter.
She said that when her daughter was five years old, one day she took a pair of scissors and cut half of the bangs, showing a cute appearance, which made her brilliant.
Li Pei-shan's works are full of hand-made sense, limited production, all hand-painted, full of sincerity.
A question only knew that she was originally doing woolen felt handicrafts debut, tide play design from the epidemic period, she was pregnant with a second child only started.
Earlier, Lee Pei-shan was an animator, and some New Year mascots on Malaysian cable television station Astro, such as Happy Dragon Dragon, Monkey Lord and the Turned Chicken, were her hands.
Li Pei-shan has been working full-time in craftsmanship and fashion for five years now.
After creating OliGal, Li Pei-shan also transformed her younger son into a big-headed doll, Luca Boy, but Luca Boy's hair was expressed with wool felt, combining her two main interests.
As for her husband, she became "Pippi Meow", a small white cat.
With more and more characters, Lee plans to create picture books that allow characters to create stories.
Independent designers must run exhibitions and stalls everywhere, Li Pei-shan is grateful for her husband's support, and every time she travels, her husband will take her children at home.
The Singapore exhibition, Lee Pei-shan's works sold out, very popular.
Anger exhales a cow.
If it is said that the fate of the Malaysian fashion designer and Singapore, the story of Lo Siu-hsien is quite representative.
Graduated from the hotel management department, Lo Siu-hsien worked in the hotel industry in Singapore, thinking that this was an iron rice bowl, until the outbreak of the epidemic and affected all walks of life, he realized that life is unpredictable, and resolutely resigned to return to Kuala Lumpur, and wholeheartedly devoted to the tide of his love of design, after all, life is only once.
"The epidemic has given me a chance, and I will not let myself regret it."
Hotels are closed, anything happens, then I want to do what I want to do.
Lou is half way home and has no artistic background at all.
During his life in Singapore, he visited the toy exhibition and was attracted by the unique and expensive tide play, which has since entered the pit.
He befriended Tek, another Malaysian fashion designer who had lived in Singapore, and slowly created his own character.
Now the representative role of Lao Zhaoxian is a cow - at first glance, it is a cow, but as long as the head of the cow is lifted up, the bottom is a piece of cow shit, and the tail is also a shape that is more than the middle finger.
"Working in the hotel service industry in Singapore, we have a lot of customers," he said.
Once I received a complaint phone call, I covered the phone and couldn't help shouting 'bullshit', casually drawing cow shit and middle finger on the paper.
Unexpectedly, a vent of anger became a creative inspiration - who said Singapore is impossible to create?
The excitement is coming out!
In addition to his creative work, Lo also actively introduced Malaysia ’ s trendy games, and created an IG account @ mytoyhoard to introduce the dynamics of the Malaysian trendy games community.
The combination of grass and mud horse and cloud is natural.
Interestingly, the three Malaysian designers I met this time were all engaged in fashion design during the epidemic.
Ho Wen-yi, from Juluan, started making handmade dolls in 2005 and created them full-time about seven years ago, running the creative market in Malaysia.
During the epidemic, the market was closed, the manual workers lost their source of income, and He Wenyi looked for a way out and learned the design and production of Chaoplay from scratch.
His work, Kumo, is a grassy muddy horse with cloud-like bangs.
Kumo is the pronunciation of Japanese cloud.
He Wenyi likes clouds, he feels that grass and mud horses also look like clouds, so he combines the two.
Invested in the tide play design, He Wenyi found that the output has decreased.
Once upon a time, making a doll might be able to complete a work in a month, but the tide of play from design to production, it takes half a year to complete a work.
He admitted that the average Malaysian consumer does not know how to collect the works of independent designers, and most people see them, but they often retreat because of the price.
"Now my clients are mostly Taiwanese. Many of them are collectors. After identifying with one of your works, he will continue to collect your next creations."
Mr Lo also believes that the Malaysian pop market is extremely small.
In May this year, Bubble Mart entered Malaysia, opened its first store in Kuala Lumpur, and the blind box craze swept through, but Lou Zhaoxian pointed out that many people do not know that these blind box craze designers such as Kenny Wong were originally independent production, slowly operated, slowly honed, and slowly supported by people in their own community, only to have today's popularity, and to have mass production prices of friendly goods.
In the world of trendy play, although it is difficult to start, the designer still moves forward and does not regret it.
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Besides sensory enjoyment, what do trendy toys provide enthusiasts?

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Which products are increasingly viewed as treasures by collectors?

Designs inspired by everyday life make the characters relatable and endearing to fans.

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

Some reports cite the use of eco-friendly materials and natural ingredients such as millet grains as a driver of market growth in related toy segments.

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Content: Microwaveable Stuffed Animal Toys Market Size, Share and Growth Analysis for 2022-2031

Wilmington, United States, 2024-Mar-01 — /EPR Network/ — In an era marked by a growing consciousness towards sustainability and holistic well-being, the global market for microwaveable stuffed animal toys is witnessing a surge in demand. Valued at US$ 230.2 million in 2021, this market is projected to grow steadily, reaching a value of US$ 382.8 million by 2031, with a compound annual growth rate (CAGR) of 5.2%.

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Key Players and Market Developments

Key players operating in the global microwaveable stuffed animal toys market are Aroma Home, Nelly Packs, Warm Buddy, Wild Baby, Thermal-Aid, Keeping Kalm, Intelex Group Holding Warmies, Sootheze Therapy Products, Cozy Time Ltd., and Sonoma Lavender Company.

Market Dynamics:

The paradigm shift towards eco-friendly and natural materials is a significant driver propelling the microwaveable stuffed animal toys market forward. In response to consumer preferences, companies are increasingly focusing on research and development to offer products that not only provide comfort but also align with sustainability goals. These toys, often filled with natural ingredients such as millet grains and dried lavender, emit soothing aromas, aiding in stress reduction and relaxation.

However, despite the growing demand, the market faces challenges such as the availability of substitutes like conventional heating pads and safety concerns associated with overheating. Instances of microwaveable toys catching fire underscore the importance of stringent safety measures and continuous innovation in product development.

Market Segmentation:

Microwaveable stuffed animal toys come in various shapes and sizes, with dogs and bears emerging as the most popular choices among consumers. These toys not only provide comfort but also serve as transitional objects, helping children manage emotions and cope with stress. Moreover, the inclusion of lavender essential oils in some products enhances their calming effects, making them particularly beneficial for anxiety relief.

In terms of filling material, the market is segmented into natural and synthetic options. While synthetic materials currently dominate the market, the demand for natural filling materials is on the rise, driven by increasing consumer awareness of sustainability issues.

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Regional Outlook:

Europe and North America emerge as key regions driving the growth of the microwaveable stuffed animal toys market. In Europe, countries like the U.K., Germany, and France exhibit high consumer spending on toys, bolstered by the presence of top manufacturers and robust awareness about the product. Similarly, North America, particularly the U.S., boasts a significant market size, with consumers showing a strong affinity towards microwaveable stuffed animal toys.

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POP MART has reported strong financial performance, including revenue up 78.66% year-on-year to 4.491 billion and online revenue up 97.42% to 1.879 billion.

Title:

Content: Ming Pao APP
Newspaper Content
Bubble Mart's closing interest rate increased by only 2%, and profit slowed sharply in the second half of the year.
[Ming Pao News] “Blind Box Stock ” Bubble Mart (9992) announced last year ’ s annual results at noon yesterday, with a net profit of 854 million yuan (RMB, the same below), an increase of 63.2% year-on-year, which is lower than market expectations.
Non-IFRS adjusted net profit rose 69.62% to $1,002 million last year.
However, the Group's profit growth in the second half of the year was significantly narrowed compared to the first half. With the final dividend of $0.1524, it increased by only 2% year-on-year, and the company's stock price was at most more than 10% in the afternoon, and the market closed down by more than 6%.
The Group 's revenue rose 78.66% year-on-year to $4.491 billion, with retail sales continuing to dominate, up 67% year-on-year to $1.673 billion; robot store revenue rose 42.9% to $470 million; and online revenue increased 97.42% to $1.879 billion thanks to brand influence, increased membership, and sales growth and new channel expansion. The flagship store in Beijing has increased by 2.96 times.
Expansion of new channel sales online revenue increased by 97%
The company's brand products revenue increased by 86.2% to 3.978 billion yuan last year, accounting for 88.6% of the total revenue.
According to IP (intellectual property rights), its own IP revenue was 2.587 billion yuan, up 1.64 times year-on-year; exclusive IP revenue rose 8.2% to 771 million yuan; non-exclusive IP reached 621 million yuan, up 39.6%.
However, it is worth noting that Bubble Mart ’ s performance in the second half of last year seems to have fallen sharply, with a 37.8% increase in the second half of the year compared with a 1.4-fold increase in adjusted net profit in the first half of the year.
The number of days to turn multiplied the second half of the delivery speed or slow down
In addition, the Group ’ s inventory cost and the number of turnaround days also increased sharply in the second half of the year, with inventories at $789 million at the end of last year, an increase of 1.5 times and 2.5 times respectively over the first half of last year and the end of 2020.

Gross profit rose 109.4% year-on-year to 1,117 million with interim profit up 153.8%, and the stock rose 16% to 60.5 in one period.

Title:

Content: Bubble Mart has risen 16%, interim profit surges 1.5 times year-on-year _ Hong Kong stock changes
Author: Liu Shaolan
Published: Updated:
Bubble Mart (9992) continued its upward trend in the morning, once high at $60.5, up 16%, and the latest $60, still up 15.05%, with a temporary turnover of $168 million.
Bubble Mart recently announced interim results, during the period shareholders should account for 359 million yuan (RMB, the same below), an increase of 153.8% year-on-year; basic earnings per share 26.04 points, an increase of 112.1% year-on-year, no dividend.
The Group reported revenue of $1,773 million, an increase of 116.8% year-on-year, and gross profit of $1,117 million, an increase of 109.4% year-on-year.
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Net profit increased 63.2% year-on-year to 854 million yuan and non-IFRS adjusted net profit rose 69.62% to 1,002 million.

Brand product revenue climbed 86.2% to 3.978 billion yuan, with own IP revenue up 1.64 times year-on-year to 2.587 billion yuan.

Another reporting period showed revenue up 33.1% year-on-year to 2.359 billion yuan, alongside gross profit growth and a continued expansion of offline stores and robot stores in mainland China.

Title:

Content: [Results │ Blind Box Stock] Bubble Mart has risen more than 10%, interim revenue rose 30%, net profit fell about 7%, no dividend
Stock Market 13: 11 2022 / 08 / 25
Share:
Share:
Bubble Mart ’ s medium-term revenue rose 30% but net profit was about 7% lower.
Bubble Mart (09992) announced its interim results for the period ended June, with revenue of 2.359 billion yuan (RMB, the same below), up 33.1% year-on-year.
Shareholders should account for a profit of 333 million yuan, down 7.2% year-on-year.
Adjusted net profit also fell 13.5% to $376 million.
Basic earnings per share were 24.18 cents.
No interim dividend, no dividend for the same period last year.
In the afternoon market, Bubble Mart surged 13.3% to HK $20.55, and is now trading at HK $19.56, up 7.8%.
Gross profit rose 22.7% year-on-year to $1.37 billion in the first half of the year, mainly due to an increase in revenue.
Gross profit margin decreased 4.9 percentage points year-on-year to 58.1%, mainly due to the decline in gross profit margin of independent products.
The decline in the gross profit margin of independent products is due to the increase in the price of raw materials, the increase in the processing cost of each process of the OEM factory, and the epidemic caused the company to do some promotional activities in the first half of the year.
China remains the largest source of revenue for Bubble Mart, accounting for 96.6% of its revenue in the first half of the year, with half of its revenue still coming from offline sources.
Hong Kong, Macao and Taiwan regions and overseas, the group's revenue in the first half of the year accounted for only 3.4%.
Self-owned products SKULLPANDA, Molly and Dimoo contribute nearly half of revenue
Bubble Mart said that in order to cope with the uncertainty of the epidemic, it has slowed down the opening plan of new offline stores and robot stores, and opened 23 new offline stores in the mainland in the first half of the year.
As of the end of June, the number of mainland stores increased by about 20 compared with the end of last year to 308.
In addition, the company opened 55 new robot stores in the mainland in the first half of the year, and the number of robot stores increased by 55 to 1916 compared with the end of last year.
During the period, Bubble Mart ’ s Hong Kong, Macau, Taiwan and overseas businesses shifted from being business-oriented (To B) to a direct-to-consumer (Direct-to-Customer) model.
As of the end of June, the number of stores in Hong Kong, Macao and Taiwan and overseas reached 24, including franchised stores.
The number of robot shops in Hong Kong, Macao and Taiwan and overseas reached 98 (including franchising), and the number of cross-border e-commerce platforms reached 11.
In the first half of the year, the company's independent product revenue accounted for 91.4% of the total revenue, and the independent product revenue rose 36.2% year-on-year to 2.156 billion yuan.
Among them, the self-owned products SKULLPANDA, Molly and Dimoo together contributed 49.4% of the revenue during the period.
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Foreign exchange expert Lu Churen breaks down the trend of US dollar and British pound "money", which is watching 【 ET Wealth Talk 】
Related articles:
[Results │ Retail Shares] Yongjia Group Earns 38% Less in Six Months Without Dividend High Fashion Retail Revenue Drops 26%
China Resources Pharmaceuticals earns 24% more in the medium term without paying interim interest
[Results ｜ Insurance] AIA sees 13% reduction in value of new business in the first half of the year. Interim dividend increased by 6% to HK $40.28 cents
Reporter: Yu Qianmin
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The company’s market value has been reported at $25.6 billion amid strong trading activity.

Title:

Content: Financials
2023-04-19 17: 26: 34
Corporate Data ｜ Bubble Mart Sales Up to 5% in First Quarter
Share:
Bubble Mart (9992) announced that overall revenue increased by 0% 5% year-on-year in the previous quarter, with mainland revenue down 5% 10%, and Hong Kong, Macao, Taiwan and overseas revenue up 160% 165%
Mainland Bubble Mart Luggage Machine Revenue Drops by Over 40%
As for mainland channel revenue, retail sales increased by 5% 10%, robot stores increased by 15% 20%, Bubble Mart box extractors decreased by 40% 45%, e-commerce platforms and other online platforms decreased by 5% 10%, with TikTok flagship stores up 305% 310%, Tmall flagship stores down 40% 45%, and wholesale and other channels up 5% 10%
Bubble Mart closed today at $18.74, losing $0.66, or 3.4%, with a turnover of $130 million and a market value of $25.6 billion.
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POP MART’s limited-edition strategy and social media marketing around Labubu helped drive sales and revenue, contributing to the founder becoming significantly wealthier.

The documents provide no direct evidence on the impact of celebrity endorsements—such as Rihanna—on Labubu sales or Pop Mart revenue. [18][24][34].

Title:

Content: Nars and Urban Decay are the top 10 most searched beauty brands
Author: Zhu Jiaxi
Published: Updated:
Cosmetics is the daily necessities of many girls. Cosmetics on the market are constantly innovating and changing, so that people can not try out all products, and rely on the promotion of all parties to select the styles they want to buy.
Brandefy, a platform dedicated to sharing affordable alternatives to popular beauty products, recently released its latest brand search ranking (calculated from July to mid-August 2022), which not only proves the popularity of major brands, but also reflects the recent beauty trends.
Charlotte Tilbury ’ s Pillow Talk collection has captured the hearts of many girls. (IG @ nancykwai)
Charlotte Tilbury has been at the top of Brandefy ’ s search rankings since last year. (IG @ charlottetilbury)
The more people love beauty brands, the higher the number of online searches. Meg Pyrde, founder of Brandefy, pointed out that since Charlotte Tilbury made the list in January last year, the search volume has more than doubled and half, and even after just half a year, it has become the number one, and the popularity has not decreased.
The brand has always received a lot of praise in terms of color and makeup, especially the Pillow Talk series, which conquers the hearts of many girls with a soft and feminine cream tone.
Rihanna ’ s brand, Fenty Beauty, generated 447 million sales last year. (IG @ badgalriri)
In recent years, many female stars have launched personal beauty brands, which have been popular with many fans, including the more successful brand Fenty Beauty, which was opened by music diva Rihanna.
According to the foreign media “toofab ”, Fenty Beauty ’ s turnover reached US $57 million (about HK $447 million) last year, which is quite impressive.
In addition to Rihanna's fame, the product has also received a lot of praise, including lip balm has been talked about by many people, so it is no surprise that it has reached No. 2 in this ranking.
Drunk Elephant is ranked # 3 by Brandefy in terms of search volume. (IG @ drunkelephant)
Whether it is makeup or skin care, many girls have begun to pay attention to nature to reduce the burden on their skin, and at the same time, it has also led to the ranking of brands that are mainly natural, such as Drunk Elephant, Tatcha and Tarte, ranking 3 to 5 respectively.
However, surprisingly, Urban Decay and Nars, which are also popular with girls, did not make the list, with searches for both brands dropping 44% and 23%, respectively, according to the data.
Brand search ranked 6 to 10 as follows:
2nd place: Superloop
Filed to: Glow Recipe
Episode 8: SkinCeuticals
Part 9: Benefits
10th place: Estée Lauder
In addition to beauty brands, Brandefy also counted the number of searches for product types, ranking first with “Vitamin C ” products, followed by depending on makeup powder and foundation.
As for the 4th to 6th place, it is colored moisturizing or sunscreen, creams and retinol, all of which are mainly moisturizing and peeling.
Mascara is the focus of eye makeup, ranking 7th, while cosmetic products such as foundation cream and shadow powder are ranked 8th and 9th respectively.
Perhaps many cosmetics include sunscreen ingredients, so the search volume for sunscreen fell 21% from last year, falling to No. 10.
Source: Brandefy WWD
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However, external examples show celebrity endorsements can materially lift sales and brand value, as seen with Shraddha Kapoor’s Power Gummies, Jungkook’s Calvin Klein, Jisoo’s Dior, and Rihanna’s Fenty Beauty surges. [19][20][32].

Title:

Content: Bethenny Frankel Slams Halftime Show—'Rihanna Puts Business First'

Bethenny Frankel has shared her thoughts on Rihanna's Super Bowl show, saying it was more of a business opportunity for the pop star than a display of her love for music.

The Real Housewives of New York alum, 52, said Rihanna saw the perfect opportunity to help her makeup and lingerie empire by doing the halftime show at Sunday's Super Bowl in Glendale, Arizona.

Rihanna was listed as a billionaire in 2017 by Forbes magazine, thanks mainly to her Fenty Beauty cosmetics company, Fenty Skin line and Savage X Fenty lingerie brand rather than her successful music career, which began in 2005.

During her performance, Rihanna even stopped to powder her nose with the Fenty Invismatte blotting powder. Searches for the product jumped 833 percent after the performance, according to brand performance website Launchmetrics.

Frankel took to Instagram to review Rihanna's show and said that not only had the Barbadian singer "won the Super Bowl" but her brand Fenty also "won."

Speaking in a video, Frankel mentioned a Rihanna show she had seen at the Barclays Center in Brooklyn, New York, as well as a concert she saw there by the singer Pink, a few years ago.

She said while "I love Rihanna," her 'vibe, songs and fashion,'" Frankel was "much less inspired by her than Pink as a performer."

Frankel said Pink was a passionate performer compared with Rihanna, but she also conceded her pregnancy may have had an impact on her Super Bowl performance.

"But Rihanna was also touching up her face with her makeup, and her whole entire makeup brand flew and paid for all these influencers to go to the Super Bowl, and they had their own Super Bowl," Frankel said.

She said that because headlining artists do not get paid to be at the Super Bowl, Rihanna may have negotiated a deal with the NFL to have private Fenty and Savage X Fenty boxes at the game for major influencers she invited to attend.

"Rihanna's big moneymaker in her life and career is Fenty. So she's touching herself up during the performance, and she's bringing the influencers there. They're gonna do hundreds of millions of dollars in sales as a result of that trip."

Frankel added: "So I think the Super Bowl overall was a win for Rihanna. Whether her performance was amazing or not, she won the Super Bowl."

Research by Launchmetrics backed up these claims, saying the mention of Fenty Beauty during the Super Bowl would have generated a total of $5.6 million in media impact value in the first 12 hours alone.

Rihanna also released a series of Super Bowl merchandise through her brands, including a clothing collaboration with the NFL and a clothing brand, Mitchell & Ness. The clothing ranged in price from $40 to $5,000 and included graphic T-shirts and sweaters.

Savage X Fenty released a limited-edition Game Day collection of clothing featuring jerseys, hoodies, sweatpants and beanies, among other items. In addition, Fenty Beauty released an exclusive range of "Game Day" makeup: lip glosses, lipsticks, football-shaped makeup sponges, mini gloss bomb key chains, undereye stickers and makeup bags.

Rihanna's performing comeback—it was her first live show in five years—was an opportunity for her to get a bump in music sales, thanks to the 118.7 million people who tuned in to watch her.

Previous performers have seen a rise in sales after performing at the Super Bowl, including Dr. Dre, who headlined the 2021 show and had a 183 percent increase in album sales and a 105 percent jump in streams, according to data from Luminate.

Besides speaking to the camera about Rihanna's performance, Frankel wrote a lengthy caption to her post.

She said: "I thought I would just 'throw it up throw it up' because Rihanna puts business first. That Super Bowl performance was good not great (and being pregnant cannot make that easy), but it was a SPECTACULAR Fenty Brand performance...that's where the big Super Bowl win was last night."

She went on: "Take all the money she has made making music and multiply that by a LOT for what FENTY is making. The rest is just a vehicle for that mega beauty brand success. She is one of the last few who will cash out that way as celebrity beauty brands are saturated. She crushed that FENTY Beauty performance...and even did a touch up of her face and a token touch (and sniff) of her vagina (which many of us could have done without)."

Newsweek reached out to Rihanna's representatives for comment.

Beyond TikTok specifics, brands commonly track engagement, follower growth, conversions, and audience expansion, and lean on user-generated content and personalization to amplify virality. [36].

Title:

Content: Social media marketing: Trends and best practices for 2023

As the digital landscape continues to evolve, social media marketing has witnessed a transformative journey, propelling businesses to new heights. In 2023, this ever-changing landscape presents an array of trends and best practices that savvy marketers must embrace to stay ahead of the curve.

Wednesday May 24, 2023,

5 min Read

The evolution of social media marketing in 2023 presents a landscape brimming with exciting possibilities.

With new technologies, shifting consumer behaviors, and emerging platforms, marketers must navigate these changes to maximise their reach and engagement.

Here are key trends shaping social media marketing in 2023 and the best practices.

Rise of Influencer Authenticity

Transparent Partnerships: Influencer marketing is shifting towards more transparent collaborations.

Genuine Storytelling: Influencers are moving away from overt product promotion and focusing on storytelling.

Long-term Partnerships: Brands are shifting towards long-term partnerships with influencers rather than one-off campaigns.

Emphasis on Engagement Metrics: Instead of solely relying on follower count, brands are placing greater importance on engagement metrics.

User-Generated Content (UGC)

By harnessing the power of user-generated content, brands can tap into the authenticity, engagement, and advocacy of their customers.

Authenticity and Trust: User-generated content (UGC) provides an authentic and trustworthy perspective on a brand or product. UGC also encourages active participation from the audience, leading to increased engagement levels.

Cost-Effective Content Creation: Leveraging UGC allows brands to tap into a vast pool of content without significant investments in production.

Embracing Video-first Approach

Videos have become a highly effective and captivating medium for capturing the audience's attention. Social media platforms prioritise video content, giving it higher visibility in users' feeds.

Investing in quality video content enables brands to connect with their audience on a deeper level and stand out in the competitive social media landscape.

Versatility and Creativity: Videos offer endless possibilities for creativity and storytelling. The versatility of video allows brands to connect with their audience on an emotional level.

Mobile-friendly and Shareable: With the rise of mobile usage, videos are easily consumed and shared on smartphones.

Enhanced Personalisation and AI-driven Marketing

Tailored Messaging: Enhanced personalisation allows brands to tailor their messaging to individual consumers, delivering content that is relevant and resonates with their specific interests, preferences, and behaviors.

Customer Segmentation: AI-driven marketing tools enable brands to segment their customer base more effectively. By analysing data and patterns, brands can identify distinct customer segments and create targeted campaigns for each group, increasing the likelihood of engagement and conversions.

Predictive Analytics: AI algorithms can analyse vast amounts of data to predict consumer behavior and preferences. Brands can leverage these insights to make informed decisions and optimise their marketing strategies, ensuring the right message is delivered to the right person at the right time.

Dynamic Content Generation: AI-powered tools can dynamically generate personalised content, such as product recommendations or email subject lines, based on individual consumer data. This level of personalization enhances the customer experience and drives higher engagement rates.

Chatbots and Virtual Assistants: AI-driven chatbots and virtual assistants can provide instant and personalised customer support. They can answer queries, offer recommendations, and provide relevant information, improving customer satisfaction and driving conversions.

Real-time Campaign Optimisation: AI algorithms can monitor and analyse campaign performance in real-time. Brands can make data-driven decisions and optimise their campaigns on the fly, adjusting targeting, messaging, and creative elements for better results.

Behavioral Retargeting: AI allows brands to retarget customers based on their previous interactions and behaviors. By showing personalized ads and content to users who have shown interest, brands can increase engagement and encourage repeat purchases.

Voice Search Optimisation: With the growing popularity of voice assistants, brands can leverage AI to optimise their content for voice search queries. By incorporating natural language processing and understanding, brands can ensure their content is discoverable and relevant in voice search results.

Augmented Reality Experiences

Augmented Reality (AR) experiences offer an innovative and interactive way for brands to engage with their audience.

By overlaying digital elements onto the real world, AR creates immersive and captivating experiences that blend the physical and digital realms.

Enhanced Engagement: AR experiences captivate and engage users by offering unique and interactive content. Whether it's trying on virtual products, exploring virtual environments, or playing AR games, users are actively involved, leading to increased brand interaction and memorable experiences.

Product Visualisation: AR allows customers to visualise products in their real-world context. Brands can showcase how their products look and fit in a customer's environment, providing a more accurate and realistic representation that enhances the purchase decision-making process.

Interactive Marketing Campaigns: Brands can leverage AR to create interactive marketing campaigns that encourage user participation. From AR scavenger hunts to AR filters and lenses on social media platforms, these campaigns generate buzz, encourage sharing, and boost brand awareness.

Virtual Try-On and Sampling: AR enables virtual try-on experiences, allowing users to visualize how products like clothing, accessories, or cosmetics will look on them before making a purchase. This technology enhances the online shopping experience, reduces the need for physical try-ons, and boosts customer confidence.

Brand Differentiation: By integrating AR experiences into their marketing strategies, brands can differentiate themselves from competitors and provide unique value to their customers. AR offers a cutting-edge, forward-thinking approach that showcases a brand's innovation and creativity.

Overall, AR experiences offer brands an opportunity to create immersive and interactive connections with their audience.

By leveraging this technology, brands can enhance engagement, boost brand awareness, facilitate product visualisation, and deliver memorable experiences that leave a lasting impact on their customers.

Edited by Affirunisa Kankudti

POP MART’s multi-city carnivals, limited gifts-with-purchase, and social-announced restocks reinforced FOMO and repeat purchases within the fan community.

Cross-brand collaborations like the POP MART x UNIQLO UT gift box featuring LABUBU exemplify how partnerships fuel awareness and collectibility.

Title:

Content: UNIQLO hidden code discount 100 yuan!
"7 Spots" Must Buy: Space Warrior Poker
Journalist Wong Yun-wen / General Report
2022-04-29 11: 22: 33
And to the spring and summer season, the people began to buy short-sleeved clothes, almost become the national brand of UNIQLO, any concessions are attracting attention, kicked some netizens dig out the "hidden code", in the App spend thousands of dollars now discount 100 yuan, "NOWnews Today News" also collated 7 recent activities highlights, want to buy new clothes to stir up.
This is an advertisement, please continue reading.
UNIQLO, which used to send discount coupons almost every month in the past, has apparently issued less than 100% discount coupons this year. Some netizens share "hidden codes" and enter "UQSPEK" before May 31 to get 100% discount, but it can not be used in stores, and is limited to UNIQLO online.
The money-saving version of netizens praised: "This year's discount coupon has been waiting for a long time", "steel bullets and space have a few good looks, just bought the spell", "yesterday just bought QQ".
UNIQLO officially launched the “Beautiful Woman ’ s Day ” today, with a minimum of 6.6% off on more than 400 items, including the first limited women ’ s BRATOP and UV CUT function items. The three joint UTs of Steel Bullet, FINAL FANTASY and Bubble Mart also appeared, and“ NOWnews Today News ” compiled 7 recent highlights.
Highlights 1: 4 / 29 to 5 / 5 First round only
The first limited price of “Women ’ s AIRism BRATOP Tank Vest ” is reduced from 790 yuan to 590 yuan. The“ Women ’ s AIRism Cotton Beauty Anti-UV Hooded Jacket ” can be worn for 1 piece of 3. It has three ways to wear the micro-tie, relax the tie, and zip up the pull rope to change the tie. The first limited price is from 990 yuan. $790; boys' summer must-have T-shirts dropped to $290.
Highlights 2: 5 / 6 to 5 / 12 2nd bullet
* Women 's bra without steel ring 790 yuan, during the first time 590 yuan.
* Men ’ s linen blended fabric shorts $790 for the first time at $590.
* Children 's AIRism cotton tank vest 190 yuan, members limited to 149 yuan.
Bright Point 3: The Steel Bullet UT is Back
The hot steel bomb joint name UT today (29) strong return, a collection of classic steel bomb works of all ages, this time to add the latest "Mobile Warrior Steel: Shining Kazakhstan" movie design.
Figure 4: FINAL FANTASY UT
FINAL FANTASY is celebrating its 35th anniversary. This time, we teamed up with UT to create a joint name with the most classic titles, scenes and plots from 1 to 16 generations of each game. The 16th generation game was delayed due to the epidemic.
Bright Point 5: POP MART UT Gift Box
Fashion toy brand POP MART led the doll blind box culture, this time with the little Elf character LABUBU as the main design element, the simultaneous launch of women 's and children' s clothing, at designated stores a single purchase of 2000 yuan and containing 2 pieces of bubble matt t-shirt, plus a UT bubble matt limited toy gift box (including blind box), delivery.
Highlights 6: 4 / 29 Start of Beautiful Women ’ s Day
• From 4 / 29 to 5 / 1, 5 / 6 to 5 / 8, spending over NT $2000 will get a double pack.
* From 5 / 2 to 5 / 5, you can get a bottle of Lion King Nano Super Concentrated Laundry Essence for every NT $2000 purchase in the online store.
• 4 / 29 to 5 / 12 members spend NT $1,000 or more, draw Dyson hair dryer, Apple Watch.
From now until 5 / 12, free shipping for online stores over 1000 yuan.
4 / 29 to 5 / 12 Free parking for 2 hours on the day of the invoice.
Highlights 7: Opening of Taichung Port Store 5 / 6
* Men 's and women' s SMART 9 pants NT $990, China Hong Kong store NT $790.
* U AIRism Cotton Round Neck T-Shirt NT $590 ， Hong Kong and China Shop NT $390
* Unlimited amount of Kobayashi pancakes from 5 / 6 to 5 / 8 to Hong Kong and China stores.
From 5 / 6 to 5 / 19, pick up at a Hong Kong and China store.
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Regional retail momentum is evident in Taiwan, where the Tainan South store offers over 100 product types including LABUBU and restocks of popular items like the Diver Lift Card.

In sum, Labubu’s rise reflects the power of scarcity, distinctive design, blind-box collecting, immersive events, and social amplification across markets. [1][2][3].

What Pop Mart marketing ploy features highly desirable hidden models?

Which products are increasingly viewed as treasures by collectors?

TikTok’s dynamics likely accelerate fan content and discovery even though specific Labubu campaign details are not documented in the available sources. [8][9][10][11][14].

The IP’s momentum aligns with notable company revenue and profit growth, rapid sell-outs of key items, and expanding overseas distribution. [1][21][26][28].

While celebrity influence is often powerful, current sources do not confirm a direct link between specific celebrities and Labubu’s sales or Pop Mart’s financial outcomes. [18][24][34].