K‑Beauty sales were $8.3B in 2021, projected $18.32B by 2030; Korea’s skin‑care market may hit $11.4B by 2026.

Korean skin care centers on prevention, hydration, and a resilient skin barrier.

Care is individualized for skin needs and sensitivities.

Formulas favor natural ingredients and strict safety, often avoiding parabens and silicones.

Daily SPF is standard in Korean routines.

K‑Beauty prefers gentle methods over harsh actives (retinoids, strong acids) to maintain skin health.

Double cleansing is common in Korean routines.

Ingredients blend traditional Hanbang with modern cosmetic science.

K‑Beauty popularized skip‑care, waterless beauty, skin flooding, double moisturizing, and double SPF application.

Most products cost under $25.

TikTok fueled resurgence: #kbeauty has 9.5B views; “glass skin” went viral.

Brands partnered with global retailers like A.S. Watson, saw double‑digit growth, and launched “K‑Beauty Land” despite pandemic disruptions.

Leading companies use AI for skin analysis and personalized products.

Vegan, eco‑friendly lines tap demand for transparency and sustainability.

Some ingredients and devices have evidence, but more long‑term studies are needed.

Snail mucin provides antioxidants, hyaluronic acid, and peptides that aid moisturization, acne, fine lines, and hyperpigmentation.

Fermented ingredients boost absorption and potency, aiding moisturization and reducing inflammation.

Some tested products contained perfume allergens or free formaldehyde, raising safety concerns.

Over‑layering, incompatible ingredients, and over‑cleansing can disrupt the skin barrier.

Routines now favor fewer steps and multipurpose products, especially for sensitive skin.

Popularity endures via prevention‑first philosophy, innovative formulas, competitive pricing, cultural influence, and effective marketing.

K‑Beauty is a long‑term global beauty driver, supported by core strengths and government‑backed innovation.

K‑Beauty sales were $8.3B in 2021, projected $18.32B by 2030; Korea’s skin‑care market may hit $11.4B by 2026.

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skin care centers on prevention, hydration, and a resilient skin barrier.

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Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Care is individualized for skin needs and sensitivities.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Formulas favor natural ingredients and strict safety, often avoiding parabens and silicones.

Title:

Content: Go to the menu Go to the original
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Korea Cosmetics Experience Center
# Korea Vientiane l 2021-10-01
Vientiane, South Korea
Director （ PD ） ： Jin Bo
Moderator (MC): Minami Mori (Professor, Hirasawa University)
Guest: Sung Joon-soo (Head of Education and Publicity Group, Korea Cosmetics Industry Research Institute)
The heart of beauty is for everyone.
Speaking of Korea, most women will think of Korean cosmetics.
During the epidemic, the first Korean cosmetics publicity center opened in Myeongdong, Seoul.
This program has asked the person in charge of Song Zhenxiu to introduce the relevant situation for everyone.
Nan: Hello! Would you please say hello to our listeners?
Song: Hello everyone.
I am Song Jung-soo of the Korean Cosmetics Industry Research Institute, and I am mainly responsible for publicity and training work.
Now my main business is running the first K-beauty experience hall in Korea.
We are delighted to have the opportunity to introduce our Cosmetics Experience Hall on KBS Radio Korea International.
Nan: Your Chinese is so good, how did you end up with China?
Song: When I was very young, a friend made me a Chinese food in Northeast China. As a result, I suddenly became fascinated with the magic of Chinese food, so I began to learn Chinese, and completed a master's degree in Chinese universities.
Nan: Congratulations on the grand opening of Korea Cosmetics Experience Hall, please tell us what kind of experience hall this is?
Song: Our K-beauty Cosmetics Experience Hall is the first Korean cosmetics publicity hall jointly operated by the Korean Ministry of Health and Welfare and the Korean Cosmetics Industry Research Institute.
Domestic foreigners and ordinary consumers can freely use and experience the excellent cosmetics of Korean SMEs here for free.
Nan: What is the background to opening such an experience hall?
Song: The market share of the Korean cosmetics industry currently occupies the eighth place in the world, and exports account for the fourth place, but cosmetics exports are mainly played by large enterprises, in fact, among the cosmetics of Korean small and medium-sized enterprises, there are also very many excellent products.
It is just that the public is not very familiar with them, so we planned such a project, hoping that Korean small and medium-sized cosmetics can also go to the world.
Nan: How did consumers react to the experience?
Song: Our experience hall is located in Myeongdong, in the center of Seoul, and you can see not only the famous Myeongdong church, but also the landmark Namsan of Seoul.
Because the background is very beautiful, many people can not help but pull out their mobile phones to constantly take photos.
Therefore, our experience hall can be said to be a collection of experience and leisure in one place, every day at noon and after work will be visited by many office workers.
Nan: Korean cosmetics are popular all over the world, especially in Asia. Why do you think this is?
Song: The reasons are very diverse. First of all, Koreans pay special attention to skin protection, starting from infancy to use skin care products suitable for their skin care, and then they must use sunscreen every day in adolescence to prevent UV damage to the skin.
In addition, Korean cosmetics production attaches great importance to raw materials, try to use natural affinity of raw materials, reduce the stimulation of the skin, so it is generally considered that Korean cosmetics are very safe.
Third, it should be the impact of the Korean wave craze, such as Korean opera and Korean singers and other entertainers should be said to be not small. (Photo from the guest)
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Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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Daily SPF is standard in Korean routines.

Title:

Content: Beauty secrets from Asian women that will allow you to look at 20 at 40 years old
Women from Asian countries are distinguished by the beauty and youth of the skin, a beautiful body and good health.
Looking at the model Aishwarya Rai, actress Lucy Liu, model Lin Chilin, politician Sheikh Moza, who in their 45-50 years look at a maximum of 25, you involuntarily wonder: who and how much they paid to look great all their lives?
In fact, everything is much more prosaic.
Just Asian know how to take care of themselves and gladly share their secrets with girls from other countries.
Unlike European women, who prefer not to prevent age-related changes, but to deal with existing problems, residents of Asian countries from early childhood learn careful self-care to preserve the natural freshness and beauty of the face.
Even after 50 years, they are distinguished by an ideal, like porcelain skin, a minimum of wrinkles, a slender body and luxurious hair.
Apart from genetic predisposition, proper nutrition and reasonable use of cosmetics, the natural attractiveness of Asian women is due to the correct and multi-stage care process, which is a real ritual for them.
1.
Multistage cleaning
In order for the skin to be beautiful and healthy, you need to observe several stages of cleansing.
/ Photo: vplate.ru
Imagine a situation: you come home after school or work and start cleaning your skin.
How many stages in the process?
One, two, three?
Or do you just rinse off with micellar water and think that ’ s enough?
If so, this is your first and most important mistake.
Asians believe that the body is given to them for temporary use, so they treat it very carefully.
They do not suffer from acne, acne and other problems with the dermis at least because they pay to clean the skin for at least 1 hour.
First, the girls use a cleansing gel, the main purpose of which is to remove makeup and the surface layer of pollution.
Next is a soap foam, which deeply cleanses all layers of the dermis.
After that, Asians carry out a deep massage of the skin with the help of peelings.
The next step is toning with lotion, after which serum is applied.
The final stage is a night cream for the face and the area around the eyes.
And in order to look beautiful, fresh and rested in the morning, Japanese women apply nightly indelible masks before going to bed.
These products level the tone of the face, make the skin tender and elastic, even if you slept only a few hours.
2.
Natural cosmetics
The composition of cosmetics should include only natural ingredients. / Photo: glamour.ru
World famous Japanese model Masako Mizatuni, who this year will be no less, and 51 years old (at the same time she looks like a young girl) claims that skin care takes her 5 hours a day!
Of course, Russian girls who devote all their time to family and work will say that they cannot afford to spend so much time on masks and other caring procedures.
But no one forces you to arrange a daily spa at home.
But a multi-stage cleaning system should be used.
Also, buy only natural cosmetics.
For example, Asian manufacturers create their cosmetics based on herbs and plant extracts.
For oriental beauties, it is important that cosmetic products not only lack artificial components, but also that the products are from the same line.
In this case, all the ingredients will reinforce each other ’ s actions.
3.
Washing system 424
The numbers 424 indicate the time that you need to spend on grooming procedures. / Photo: cosmeoke.ru
When we see the 424 numbers in various articles on beauty and health, the first thing that comes to mind is the spyware code.
In fact, this is just a designation of the time in minutes that Asians spend on grooming procedures.
• 4 minutes to clean the skin with hydrophilic oil.
This tool helps to eliminate fat-soluble contaminants.
Even the best makeup will be removed.
• 2 minutes to clean the dermis with a soft foam.
Due to its water-based and foaming structure, the product washes off all residues of hydrophilic soap.
• 4 minutes - alternately rinsing with warm and cold water, facial massage.
4.
The fight against the sun
Face cream with SPF protection. / Photo: zagoraem.online
While Russian girls try as best as possible to sunbathe and spend several hours on the beach under the scorching sun, for Asian women such actions are prohibited.
Oriental beauties know that the sun is the main cause of premature aging of the skin, so they try to hide their face and body from it.
No resident of Korea, Japan or China will leave the house without a cream with SPF protection.
It is designed to protect their delicate skin from harmful sunlight.
5.
Minimum make-up
Asians apply a minimum of makeup. / PHOTO: womans.ws
Given the excellent skin condition of Asian women, it is not surprising that they apply a minimum of makeup to the face.
Japanese, Korean, Thai women believe that the less cosmetics used, the better.
Decorative products are perceived as a supplement and are designed to emphasize natural beauty or mask minor flaws.
Oriental beauties know that any make-up heavily clogs the pores and leads to the appearance of camedones, eels and other, not very pleasant consequences.
6.
Proper nutrition
Proper nutrition is an important component in the struggle for beautiful skin. / Photo: beritagar.id
Many people have heard Hippocrates say, “We are what we eat. ”
And these words can not even try to challenge, because the food we eat directly depends on our appearance and state of mind.
Asian cuisine is distinguished by healthy cooking methods, as well as their high nutritional value.
Oriental beauties eat exclusively freshly cooked meat, vegetables and other products.
There is no such thing as fast food in Japan, China and other Asian countries, and local semi-finished products are prepared only from high-quality products.
It is a healthy diet that helps local girls achieve radiance and beauty of the skin from the inside.
In addition, there is a real cult of tea in Asian countries.
And according to the results of many studies, in the varieties of tea that are bred in Asia, there are a number of substances that prevent premature aging.
Maybe this is the main secret of the youth of Asians?
7.
Absence of bad habits
Most Asian women do not smoke or drink alcohol. / Photo: allencarr.ru
Drinking alcohol in public places? Smoking?
It ’ s not about Asian women.
Compared to residents of European countries, oriental beauties lead a more correct and healthy lifestyle.
They have almost no bad habits, which positively affects the beauty of the skin.
8.
Stress is a battle!
Calm and balance - the main advantages of oriental beauties. / Photo: facetofeet.com
Asian girls are 100% sure that even if you eat right, take care of yourself, play sports, but at the same time constantly nervous, then there will be no question of any beautiful skin.
Stress is the enemy of youth and beauty.
Therefore, Asians advise everyone to worry less about trifles, in any situation to keep themselves in hand and find harmony with themselves.
Here is the main lesson from oriental beauties, which we must definitely learn.
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K‑Beauty prefers gentle methods over harsh actives (retinoids, strong acids) to maintain skin health.

Double cleansing is common in Korean routines.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

Ingredients blend traditional Hanbang with modern cosmetic science.

K‑Beauty popularized skip‑care, waterless beauty, skin flooding, double moisturizing, and double SPF application.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Most products cost under $25.

TikTok fueled resurgence: #kbeauty has 9.5B views; “glass skin” went viral.

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Brands partnered with global retailers like A.S. Watson, saw double‑digit growth, and launched “K‑Beauty Land” despite pandemic disruptions.

Title:

Content: Financials
2023-06-27 15: 43: 29
News ｜ A.S. Watson Partners with Amorepacific to Introduce More K-Beauty Products
Share:
A.S. Watson Group said it signed an agreement with Amorepacific Group, South Korea ’ s largest beauty company, to further strengthen the cooperation between the two companies to bring more trendy K-Beauty products to Asian customers, including masks, BB creams, serum and daily skin care products.
Double digit increase in sales
A.S. Watson Group (Asia and Europe) Chief Executive Officer Ni Wenling said that in the past 12 months, sales of A.S. Watson K-Beauty products have recorded double-digit growth.
Through the extensive O + O (offline and online) platform in Asia and Europe, we believe that this collaboration with Amorepacific Group will enable customers to experience more high-quality beauty products inspired by Korean culture.
She added that as customers become more concerned about environmental protection and demand for products continues to increase, she will join Amorepacific in introducing more sustainable products to reduce the impact on the environment.
In addition, Amorepacific President Lee Sang-mo said that as the two industry leaders, by working together, they can play a greater synergy and effectively meet the diversified needs of customers in skin care and beauty.
Annual compound growth rate will reach 9.2%
According to the recent report, the global K-Beauty product market reached US $8.3 billion in 2021 and is expected to increase to US $18.32 billion in 2030, with a CAGR of 9.2% (20222030), which shows the huge potential of the K-Beauty product market.
Watsons operates 12 retail brands in 28 markets with a total of 16,100 stores. Its core customers are mainly young women who love trendy beauty products.
Currently, A.S. Watson offers Asian customers Amorepacific ’ s hair brands RYO Lui and Mise-En-Scene, among which Mise-En-Scene has recorded a compound annual growth of up to 30% since 2019.
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Content: 【 Korean Beauty 】 Korean Beauty Products Popular with Local Customers A.S. Watson Partners with Two Korean Brands
Commercial 17: 26 2021 / 10 / 21
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Yuan Yi-feng, exclusive brand director of A.S. Watson International, said that even during the epidemic, the company observed that Korean beauty products continued to be sought after by customers.
Although citizens were unable to travel to South Korea during the epidemic, local beauty products were still sought after by Hong Kong consumers.
A.S. Watson has established successful partnerships with Korean beauty brands Mise En Scène and COSRX in the Asian market. The company also launched K-Beauty Land, which sells Korean beauty products.
LOG-ON Harbour City store area over 6.600 square feet 5 areas covering beauty, home, camping, fitness and epidemic prevention products (multiple photos)
Yuan Yi-feng, exclusive brand director of A.S. Watson International, said that even during the epidemic, the company observed that Korean beauty products continued to be sought after by customers.
To meet growing demand, A.S. Watson has partnered with several Korean beauty brands to provide more options for beauty lovers across Asia while nurturing emerging brands and helping them grow their business. Mise En Scène and COSRX are two successful examples of how A.S. Watson has helped Korean beauty brands enter new markets and build strong market positions.
As for the company ’ s O + O strategy, it effectively helps brands to engage and connect with their target customers in the Asian market at any time.
Hair brand Mise En Scène ’ s Hello Bubble product has recorded a 90% compound annual growth rate since its launch, while sales rose more than 1,000% after its Hello Bubble x Black Pink event at Watsons in Thailand, becoming the # 1 hair dye on the market.
Another Korean beauty brand, COSRX, has also achieved impressive results in an exclusive partnership with Watsons.
Launched exclusively in Singapore, Malaysia, Thailand and the Philippines in 2017, the brand recorded a compound annual growth rate of more than 80%.
In addition to working with different Korean beauty brands, Watsons also launched K-Beauty Land. According to Yuan, the demand for Korean beauty products is growing, but due to the epidemic, customers are unable to travel to Korea to purchase the latest beauty products.
That ’ s why we launched K-Beauty Land, which offers more than 8,000 Korean beauty products in both offline and online stores, making Watsons the go-to shopping platform for all Korean beauty lovers.
Is online marketing difficult to replace the store?
Estee Lauder: The physical store is still very important
【 McDonald ’ s 】 MIRROR and MIRROR Launch “New Flavor McFried Chicken ”
Reporter: Liao Suk-ying
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Leading companies use AI for skin analysis and personalized products.

Title:

Content: Instant Hot Spot
Korean cosmetics brand AI analyzes skin quality to customize the foundation lipstick for customers (13: 28)
Korean cosmetics brand AmorePacific launched artificial intelligence (AI) beauty laboratory, using AI to analyze the skin quality of customers, and then mixing products by robots, blending the right foundation for customers and recommending the most suitable color for lipstick.
Kwon, a 32-year-old customer, said that everyone has a different skin color and usually chooses the most common color.
However, after she obtained the AI analysis report, she learned more data about her skin color and saw the effects before and after use, which she thought was a good experience.
The robot blends the foundation based on the data to create the skin tone that works best for her.
AmorePacific says it uses AI to select the right product for its customers from 205 foundations and 366 lipsticks.
In January this year, Business Research Company said that with the increase of customized beauty recommendations, skin analysis and diagnosis, and virtual makeup artists, the size of the beauty market using AI is expected to climb from US $3.27 billion (about HK $25.5 billion) in 2023 to US $8.1 billion (about HK $63.2 billion) in 2028. Reuters)
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Vegan, eco‑friendly lines tap demand for transparency and sustainability.

Title:

Content: Global Personal Care Appliance Market is estimated to reach USD 25.22 Billion by 2024 and is anticipated to grow with a CAGR of 3.70% from 2022 to 2024: Bonafide Research

Self care & grooming among young demographics is driving the demand for personal care appliances like hair dryers, electric shavers, hair straighteners, curling irons, and electric toothbrushes | Bath bomb, epilator, UV nail dryer, nail art tools, skin tightening tools, anti-aging devices, acne treatment devices, facial steaming devices, bath salts, foot spa.

Vadodara, INDIA

Clifton, New Jersey, May 12, 2023 (GLOBE NEWSWIRE) -- The increasing popularity of at-home grooming and self-care routines, as well as the rising demand for eco-friendly and sustainable products, are expected to be major drivers of growth in this industry. Technological advancements have led to the development of more efficient, effective, and innovative personal care appliances. The growth of e-commerce has made it easier for consumers to purchase personal care appliances, which has led to increased demand for these products. However, price sensitivity, competition, and regulatory compliance are the major restraining factors for personal care appliances.

Key Takeaways:

  • Demand for men’s grooming appliances is increasing at a CAGR of 6.83% due to an increased focus on style and overall look.
  • Consumers around the world prefer to shop for their personal care appliances at supermarkets or hypermarkets, which accounts for 60.26% of the market.
  • Lithium-ion battery-powered personal care appliances will drive the future demand for wireless personal care appliances at 7.14%.
  • Electric toothbrushes are expected to capture 15% of total personal care appliances by 2027.
  • The Asia-Pacific region is expected to be the fastest-growing market for personal care appliances at a CAGR of 6.19% during 2022–27.

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Personal care appliances are increasingly integrating with technology, such as Bluetooth connectivity, app control, and voice recognition. Consumers are seeking out eco-friendly options made from renewable materials, recyclable packaging, and products that use less energy or water. The customization of personal care appliances that are designed for specific hair or skin types is becoming more common. Personal care appliances are becoming more convenient and portable, with cordless options and travel-sized products. Products that promote relaxation, stress relief, and overall well-being, like massage tools, aromatherapy diffusers, and light therapy devices, are gaining popularity.

Hair care is dominating the market currently, having the highest market share in the personal care appliance market. With the innovation and awareness of hygiene, the market for oral care in the forecasted period has the highest CAGR in the market. The recent trend towards straight hair as a beauty standard has increased the demand for hair straighteners. They have become more affordable, making them accessible to a wider range of consumers. New technologies, such as ceramic plates and ionization, are more effective at straightening hair without causing damage. They can also be used to create curls, waves, or other styles, which makes them a versatile styling tool. Both hair clippers and hair trimmers are popular, but lately, hair trimmer demand is growing due to the increasing men's grooming industry. Additionally, convenience, affordability, and versatility will further aid future sales of hair trimmers.

Electric toothbrush demand is increasing due to growing awareness about dental hygiene, an increasing prevalence of oral health problems, technological advancements leading to improved products, and consumers investing in premium oral care products. Electric toothbrushes offer several advantages over manual toothbrushes, such as better plaque removal, easier handling, and a more thorough cleaning experience, which has led to their growing popularity. The latest trends in electric toothbrushes are smart toothbrushes, UV sanitization, wireless charging, and customizable brushing modes. These toothbrushes connect to a mobile app or other smart devices via Bluetooth or Wi-Fi and provide real-time feedback on brushing habits. Advanced electric toothbrushes offer multiple brushing modes, such as deep cleaning, gum care, sensitive teeth, and whitening.

Other types of personal care appliances suitable for hair care, skincare, and personal care are growing rapidly at a CAGR of 7.40% over the forecast period. The demand for hair stylers such as curling irons and hot air brushes is growing rapidly as consumers are looking for salon-like results at home. Epilators are gaining popularity as an alternative to traditional hair removals methods such as waxing and shaving. Oral irrigators, or water flosses, are becoming popular as an effective way to clean teeth and maintain oral hygiene. Personal nail care devices like electronic nail files, UV nail dryers, electric nail polish removers, special pads to remove nail polish, nail strengthening and conditioning devices, nail art tools, and nail art printers are becoming popular. Personal skincare devices like facial cleansing brushes, facial steaming devices, acne treatment devices, anti-aging devices, and skin tightening devices are a growing category within the personal care appliance industry. With increasing awareness about skincare and beauty, the demand for personal skin care devices is expected to continue to grow in the coming years. Personal bath and spa devices provide users with a spa-like experience in the comfort of their own homes, like bath bombs, bath salts, foot spas, and massage devices. Massage devices, such as handheld massagers, are designed to provide targeted relief for sore muscles and promote relaxation.

The adoption of lithium-ion batteries has made battery-operated personal care appliances highly energy-dense, which allows for longer battery life as well as faster charging times. Another trend is the use of rechargeable batteries in personal care appliances, which reduces the need for disposable batteries and makes the appliances more environmentally friendly. Some personal care appliances also use smart batteries that can communicate with the appliance and provide information on the battery's charge level and remaining lifespan.

“The demand for men's personal care appliances is increasing globally as men are now becoming inclined to use electric shavers, trimmers, and grooming kits” says, Mr. Dhwipal Shah, from Bonafide Research. This trend has been driven by factors such as changing cultural norms, increasing awareness of personal hygiene, and the rise of social media and influencer marketing. Body groomers, nose and ear hair trimmers, electric toothbrushes, facial cleansing brushes, and hair stylers are becoming popular personal care appliances among men. Some of the global brands in men's personal care appliances are Philips, Panasonic, Braun, Remington, Wahl, Gillette, Norelco, Conair, Andis, and Dyson.

For a detailed TOC: https://www.bonafideresearch.com/product/221119251/global-personal-care-appliances-market

Supermarkets and hypermarkets are indeed popular retail channels for personal care appliances, as they offer a wide range of products and brands under one roof, making it convenient for consumers to compare and choose from different options. However, personal care appliances are also sold through other retail channels such as online marketplaces, specialty stores, department stores, and drugstores. Online marketplaces have become increasingly popular due to the ease of shopping from home and the availability of a wider selection of products. Additionally, specialty stores and department stores may offer a more premium selection of personal care appliances with higher-end features and designs.

To access the complete report: https://www.bonafideresearch.com/product/221119251/global-personal-care-appliances-market

The North American personal care appliances market is driven by the growing demand for advanced and high-quality grooming products. Consumers are increasingly willing to spend more on premium grooming products that offer better results and are more convenient to use. This trend is especially true for men's grooming products, where there has been a surge in demand for high-end razors, trimmers, and other grooming appliances. The hair care appliances market in North America is the largest of all the regions with a 41.43% share.

Electric toothbrushes are indeed more popular in Europe as compared to other regions of the world, thereby accounting for a 15% share. This is mainly due to the large-scale presence of P&G in Germany & UK. Plaque removal has been shown to be more effective and simple with powered toothbrushes. Hair removal devices are becoming more popular, particularly as a result of increased demand for electric shavers and a switch from manual to electric shavers and trimmers.

Self-care has become a new trend among the younger generation in the Asia-Pacific region along with a growing corporate culture that is expected to contribute revenues at a CAGR of 6.19% over the forecast period. The growing trend of permanent hair straightening and curling is expected to scale up the sales of hair care appliances in the Asia-Pacific region. Furthermore, the introduction of sophisticated products such as keratin-based hairdryers and straighteners to reduce hair damage is likely to intensify market demand. Lucrative discounts, convenient payment methods, easy returns, and the availability of a myriad range of unique and affordable products have contributed to increasing sales.

One of the main drivers of the South American hair care appliances market is consumers' rising concern for their appearance.  Due to the countries' strong desire for natural hair styling products, Brazil is recognized to have the largest market. The industry is also being driven by a rising desire for foreign brands among working men and women in the region who need high-end styling products.

Increasing disposable income has led to an increase in spending on personal care devices, and the rising prevalence of skin and hair problems in the Middle East and Africa market for personal care appliances. Saudi Arabia is expected to constitute a key share of the market during the projected period due to increasing consumer trust in online transactions and the expansion of brick-and-mortar retailers into the online sphere by adopting a multi-channel approach. However, South Africa is anticipated to expand at a rapid pace during the forecast period owing to increased awareness of hair styling products in the middle and upper economic classes. Various hair removals solutions, such as ready-to-use wax strips and electronic devices, are gaining traction among consumers. Further, the increasing population of working women is fueling the demand for epilators. The increasing popularity of metrosexual culture is prompting companies to launch products that are suitable for men. There has been an increase in consumer preference for toothpaste brands such as Meswak and Sensodyne in the region.

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Considered in the Report

  •   Geography: Global
  •   Historic Year: 2016
  •   Base year: 2021
  •   Estimated year: 2022
  •   Forecast year: 2027
Market Segmentation Details
By Product Type
  • Hair Care
  • Hair Removal
  • Oral
  • Other
By Personal Care
  • Wired
  • Wireless
By Gender
  • Men
  • Women
  • Unisex
By Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
  • Others
By Region
By Country
Company profiles
  • Andis Company
  • Colgate Palmolive Company
  • Conair Corporation
  • Dyson
  • Groupe SEB
  • Havells India Ltd.
  • Helen of Troy Limited
  • Homedics Inc.
  • HTC Hair Clipper
  • Johnson & Johnson
  • Koninklijke Philips N.V.
  • Lion Corporation
  • Nova Group
  • Omron Healthcare
  • Panasonic Corporation
  • Procter & Gamble Company
  • Spectrum Brands
  • Tescom Co. Limited
  • Unilever PLC
  • Wahl Clipper Corporation
  • Waterpik Technologies
Other Market Details
  • Key Drivers & Key Challenges,
  • Market Trends and Developments,
  • Strategic Recommendations

To buy the research report: https://www.bonafideresearch.com/buy-now/221119251

Related Reports:

The Global Skin Care Market is valued at USD 178.21 Billion in 2022, which is anticipated to grow at a CAGR of 6.22% to be valued at over USD 254 Billion by 2028. The Asia-Pacific region is expected to be the dominant market for skin care products due to its huge population, growing skin conditions among the young populace, and increased awareness of skin routines. The South American skincare market is expected to grow at a higher rate of 6.18% during 2023–28. North America is a mature market with established skin care industry players, but it continues to grow with innovation and R&D activities. Germany and France are important skin care markets in Europe, with brands like Nivea, L'Oreal Paris, Caudalie, and Frei Oel, among others. While there has been growth in the skincare industry in the MEA region, it is true that demand may be comparatively lower compared to other regions.

The Global Men’s Grooming Market is valued at USD 61.17 Billion in 2022 and is anticipated to grow at a CAGR of 6.09% to be worth USD 86.65 Billion by 2028. The North American men's grooming industry has witnessed a surge in product innovation, with companies introducing a wide range of specialized products designed for men's unique needs. This includes products like beard oils, facial cleansers, moisturizers, anti-aging creams, and grooming tools. Europe is home to many renowned men's grooming brands with a rich heritage in personal care, like Bulldog Skincare, NIVEA Men, Acqua di Parma, and MÜHLE. The K-beauty phenomenon has extended to men's grooming as well, with brands like Innisfree, Etude House, and Laneige launching dedicated men's lines. Domestic and international brands like Himalaya Herbals, Beardo, and The Man Company have gained popularity in the Indian market. The Asia-Pacific region's diverse consumer base, growing middle class, and increasing focus on personal grooming contribute to the attractiveness of the market.

The Global Perfume Market was valued at USD 44.40 Billion in 2021 and is projected to grow at a CAGR of 4.58% during 2022–27. Europe is widely recognized as a leader in the perfume industry with a deep-rooted history in perfumery. France, particularly the city of Grasse, is often referred to as the perfume capital of the world. Iconic names like Chanel, Dior, Guerlain, and Hermès have shaped the European industry. North America is known for its celebrity and designer fragrance markets. There has been a rise in niche and artisanal perfume brands that offer unique, handcrafted fragrances. The Asia-Pacific perfume industry has significant potential and opportunity to evolve at 6.75% over the forecast period. South America has a rich cultural heritage and diverse natural resources that contribute to the region's prominence in the perfume industry. While the perfume industry in the MEA region continues to grow, the attar market maintains a strong presence, particularly among local consumers. Attar holds great cultural and religious significance in the Middle East. It is often associated with traditional practices, rituals, and special occasions.

The Global Deodorant Market was valued at USD 21.10 Billion in 2021 and it is anticipated to grow with a CAGR of more than 4.94% from 2022 to 2027. As the people are started taking care of their personal hygiene and grooming more and more, the demand for cosmetics is also rising. So with the rise of disposable income of people, the rise of deodorant market is also seen. The deodorant market is been bifurcated into spray, roll on, gel, stick, creams, wipes and others in the product type segment of perfume market. Lighter scents, such as deodorants and body mists, are popular among the young population. As a result, the deodorant market expanded. As young consumers are attracted toward natural products, which provide an excellent opportunity for companies to innovate products using natural ingredients, mainly to increase their market share. Emerging markets, such as India, have a high concentration of young people and are expected to provide potential growth opportunities for businesses. The deodorant market in North America is primarily being driven by the healthy living trend. Additionally, smelling pleasant is an indication of good manners and hygiene. With increasingly hectic lifestyles, Europeans are looking for convenient solutions that allow them to save time and make their lives easier.  Further, the increasing consumer focus on the hydration benefits, antibacterial properties, and whitening/brightening features associated with deodorants from consumers in Asia Pacific is projected to increase the demand for boost additives over the projected period. South America and Middle East & Africa regions are projected to witness steady growth rate.

The Global Hair Care Market was valued at USD 87.67 billion in 2022 and is anticipated to grow at 5.79% CAGR by 2023–28. As the world becomes more diverse, there is a growing demand for hair care products that cater to different hair types and textures. This trend is driving the development of hair care products that are specifically formulated for different ethnicities and hair types. Furthermore, consumers are increasingly looking for hair care products that target specific concerns such as dryness, frizz, and split ends. This trend is driving the development of hair care products that provide targeted solutions for common hair problems. The Asia-Pacific region dominated the global hair care market, owing to the growing inclination of consumers towards hair and scalp care concerns, coupled with new brands tapping into the market in the region. In North America, the hair care industry is characterized by the presence of established multinational corporations as well as smaller, specialized players who offer a diverse range of innovative and customized hair care solutions. However, the increasing demand for product innovations, particularly in terms of ingredients used, is driving the growth of the European hair care products and styling tools market followed by South America and Middle East & Africa.

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Bonafide Research is the fastest growing global market research and consulting company, providing syndicated research reports, customized research reports, and consulting services to a range of verticals. They have been closely working with a wide client base ranging from Fortune 1000 companies to small and medium enterprises, helping them track the constantly changing market scenario. Bonafide has continuously made efforts to evolve and enhance the report quality with each passing day. Bonafide Research has a strong base of analysts and consultants from assorted areas of expertise who track the latest economic, demographic, trade, and market data globally and help clients make informed business decisions. They periodically update their market research studies to ensure that their clients get the most recent, relevant, actionable, and valuable information for strategy development and to extract tangible results.

Title:

Content: Vegan Skincare ｜ The first lip balm selected by 5 Korean niche organic skincare brands is this
Author: WIW - Women in Work
Published: Updated:
In recent years, this trend of environmental protection, vegan and animal-free experiments has also hit Asia. In Korea, which has always mastered the Asian maintenance trend, natural organic care products have become popular in recent years. These natural brands are widely discussed among Korean girls.
To create flawless skin, you need to pay attention to diet, of course, many have to choose natural and harmless skin care products! Recommended 5 Korean niche organic skin care brands (click to enlarge read) ▼ ▼ ▼ ▼
+ 28
One Thing
The brand insists on using Korean organic plant extracts, and each lotion launched has only one ingredient, and the pure ingredients allow the skin to get more targeted care.
Each of these plant ingredients will give the skin a different nourishment, and everyone can mix and use according to their own skin.
Because each product has no compound components, only one organic and natural ingredient, it can also be used with other One Thing products.
Melixir
Melixir is a brand focused on vegan ingredients and environmentally friendly packaging, and without any animal testing, all products are PETA certified for global animal protection, plus natural ingredients, even for pregnant women and sensitive skin.
One of the brand's most popular lip balm, once voted the first easy-to-use lip balm by Korean girls, it can also do its part for the earth while protecting the skin.
Abib Cosmetic
The brand name Abib means “cereal ”, which describes the product ’ s adherence to the use of natural, pure extraction ingredients.
There are not too many varieties, but each one is extremely popular, using only pure ingredients, excluding all ingredients that may make the skin affordable, everyone can definitely use peace of mind.
One of the most popular is the “Chewing Gum Mask ”, which contains no harmful ingredients, and is very attentive, which completely fits the skin and tightly locks the care ingredients.
Related articles: Inventory 12 types of pores, moisturizing, oil control, skin care products Kick off oil fields, acne, acne (click to enlarge to read) ▼ ▼ ▼ ▼
+ 39
Round Lab
Although Round Lab is less well-known in Chinese areas, it has long had a reputation among Korean girls. Its star product, 1025 Dokdo Cosmetics, uses the deep ocean water of 1,500 meters below sea level in Wuling Island, South Korea, which is rich in various mineral ingredients, which can maintain the balance of water and oil in the skin.
Other skincare products also adhere to the use of Korean natural ingredients, the product is mild and also has the effect of calming the skin.
THE LAB by blanc doux
THE LAB blanc doux is the only skin care brand in the market with a patent for small molecule hyaluronic acid products, and has been ranked first in the sales volume of cosmetics on the Korean search engine NAVER.
Its products do not contain any fragrances and preservatives, and are certified by PETA without animal testing, and are certified by EWG green, which is natural and safe.
Its pure white packaging design is simple and elegant, and it is loved at a glance, and its name is actually both external and internal.
Related article ： Skincare ｜ 7 Moisturizing Sprays Powerful Makeup Remover Wearing Masks to Soothe Dry Skin (Click to enlarge) ▼ ▼ ▼ ▼ ▼
+ 25
This article is reproduced under the license of "WIW - Women in Work".
).
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Some ingredients and devices have evidence, but more long‑term studies are needed.

Snail mucin provides antioxidants, hyaluronic acid, and peptides that aid moisturization, acne, fine lines, and hyperpigmentation.

Title:

Content: Saturday 10 November 1445 AH - 18 May 2024 |
Programs
Watch our latest episodes online
Strange and controversial techniques.
Snail massage for skin care
The world of beauty goes beyond the ordinary in a constant quest for renewal and innovation, and in this context strange and controversial techniques, such as snail massage, emerge as a unique means of skin care.
“This report is an attempt to understand and explore the ‘ snail face ’ phenomenon, and to investigate its benefits and risks, in order to provide a comprehensive insight into this strange trend in the beauty world. ”
Covering your face with snails may seem like a nightmare, but influencers are now doing it voluntarily, in a controversial skincare trend called “snail face. ”
Although you might think that this definitely involves buying snails from one of the exotic pet stores, many beauty buffs instead head to their gardens and surrounding forests to get a couple of these creatures, then allow them to suck and slide on their faces in hopes of getting a nice glow in the end.
Beauty creator, Blenkaria Kohl, was among those who tried it, as she moved to TikTok to share her experience.
She told her 731,000 followers: “I ’ ve done snail facials at home, got snails from my garden, picked out what I wanted, cleaned and fed them so they ’ re happy.
I put it on my face, and just to disclaim responsibility, a few years ago I did it and the stains spread on my face, but when I did it again now, the results were amazing. ”
“Snail mucus has a very high content of antioxidants that can help promote healthy collagen production, soothe inflammation, and is also rich in hyaluronic acid, which is a skin moisturizer. ”
Nancy Wickford, a skincare specialist at Hello Skin, told The Mirror: “While the hype around snail creams and masks may seem like a trend, many experts and dermatologists agree that it shows promising results for some skin issues when used in high quality on snail skin care products. ”
“I don ’ t recommend putting garden snails on the face, because garden snails can carry parasites and bacteria that can lead to infection or transmit disease if they come into contact with dry skin.
Snail mucus may also contain substances, contaminants or pesticide residues from the garden that can irritate or damage your skin. ”
Snail myosin, found in snail mucus, is an amazing key ingredient for many existing beauty and skin care products, largely due to exfoliated alpha hydroxy acid and glycolic acid, as well as antimicrobial peptides that help fight acne-causing bacteria.
The copper peptides in them are also indicated to be necessary to reduce fine lines, scars and hyperpigmentation, although Wickford claims that this needs further research.
“The snail mucus used in some skin care products comes from snails that are specially bred for this purpose in sterile and controlled environments.
The use of random snails from an outdoor garden raises hygiene and safety concerns. ”
Helen Bell, a health expert at the UK Care Guide, confirmed this, explaining: “Only snails that are bred in controlled environments should be used, which significantly reduces these risks.
However, even in such circumstances, the cleanliness of snails and the environment must be carefully maintained to prevent unintended health risks. ”
Source:
• Erm News

Fermented ingredients boost absorption and potency, aiding moisturization and reducing inflammation.

Title:

Content: Fashion for fermented cosmetics: what is its peculiarity and why it is worth trying the product
16.05.2022, 22: 08, Miscellaneous
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In recent years, fermented foods have gained popularity, the benefits of which include benefits for the intestine.
Now a similar niche is becoming more noticeable in the production of skin care products.
Fermented cosmetics is one of the latest and most striking trends in this industry.
But how much does this product deserve attention?
Product Features
In food production, we are talking about the use of live bacteria, probiotics.
They just have to have a beneficial effect on the health of the intestine, restoring the necessary balance of substances.
With regard to skin care products, the situation is slightly different, but the principles and mechanisms of beneficial effects are approximately similar.
Fermented cosmetics at the production stage goes through the fermentation process, which is worth telling in more detail.
Production aspects
This is the process of breaking down certain components into smaller structures at the molecular level.
This task is performed by microorganisms, which allows you to saturate the target product with useful substances in a more concentrated form.
The skin will be easier to absorb such ingredients, which will increase their effectiveness.
But that's not all.
The fermentation process can contribute to the development of beneficial bacteria, which also benefits the microbiome of the skin.
Long standing technology
In fact, fermented cosmetics - the product is not new.
The use of beneficial bacteria and probiotics for the same skin care products has been practiced before in Japan and Korea.
Another thing is that the consumer could use such products, simply not knowing about the technology of fermentation.
However, the current level of technology for the production of such products has grown markedly and involves the use of a wider set of fermented ingredients.
Among them is green tea, which is saturated with antioxidants and vitamins.
Thanks to fermentation, the strength of the nutrient components increases.
That is, fermented cosmetics may well be useful if used correctly in each case.
For example, knowing exactly what the beneficial effects of exposure are required by a particular skin.
Maybe it will moisturize, increase tone or relieve inflammation?
There are also special means for exfoliating and stimulating the process of cell renewal.
They are based on glycolic acid, which is obtained from fruits and plants.
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Some tested products contained perfume allergens or free formaldehyde, raising safety concerns.

Title:

Content: News of Hong Kong
Only 4 of 15 anti-wrinkle eye creams are more effective
[News] Beauty lovers will use eye cream to smooth wrinkles, to eliminate the age mark, but the Consumer Council recently tested 15 anti-wrinkle eye cream, found that there is no such instinct to completely remove wrinkles, only 4 to improve the effect of deep wrinkles.
At the same time, the Consumer Council also detected free formaldehyde or perfume allergens in 6 samples in the test. Among the samples with the best anti-wrinkle effect, the total amount of perfume allergens was highest, but the product label did not have a list of ingredients.
People with sensitive eye skin are reminded that if eye cream contains allergens such as preservatives and fragrances, it is more likely to trigger skin allergic reactions.
There are 8 allergenic fragrances.
The Consumer Council invited more than 220 women aged 40 to 55 to conduct a one-month half-face study, using the sample once in the eye area on one side and not applying any skin care products on the other side, and comparing the average skin surface roughness and the highest depth of skin roughness. 3 samples have good anti-wrinkle and moisturizing effects at the same time, and only two of the 10 samples with higher prices have a relatively ideal anti-wrinkle and moisturizing effect.
In terms of average roughness, the average value of the obtained value decreased by 2.6% to 13.33%, reflecting the improvement in the roughness of the skin surface at the eye and belly of the test user, and the skin became smoother. The highest price was the “The history of Whoo ” Eye Cream, which sold for $780, and the lowest was the most expensive,“ Snow Ginseng ” which sold for $1,060. "Eye Care".
In terms of improving deeper wrinkles, the calculated Rz values of all 14 samples decreased, with an average reduction ranging from 1.89% to 14.56%.
Four of the samples showed significant decreases in wrinkle parameters such as Ra and Rz, both by more than 10%. The “The history of Whoo ” sample was also the best; the“ Snowflake Show ” performed less well.
Overall, the wrinkle removal effect of 80% of the samples (12 models) was moderate or slightly above the medium level.
However, of the 15 types of eye cream, 0.015% (equivalent to 150ppm) of free formaldehyde was detected in the "OLAY Lifting Eye Cream", which is believed to be derived from preservatives that may release formaldehyde in the sample, which may cause sensitivities; 5 types of perfume allergens were detected, ranging from 0.0018% to 0.2403% in total, and up to 8 sensitivities were detected in the "The history of Whoo" Spice.
However, there is no list of ingredients on the label of the sample. Consumers cannot read the label to know that it contains allergens, which may increase the risk of skin allergies due to the use of the product.
The Chief Executive of the Consumer Council, Ms Wong Fung-sam, said that free formaldehyde can cause skin irritation. Sensitive reactions may cause skin swelling, redness, itchiness, and "granules". When scratching, it may cause bleeding and pus.
She also mentioned that among the 87 related complaints over the past three years, more were related to the quality of the goods and suspected counterfeit goods, and called on manufacturers to review the product formulations.
The “history of Whoo ” producer said it had reported the results to its South Korean headquarters.
“OLAY ” manufacturer refers to the content of the substances or ingredients detected in this case in accordance with the laws or safety requirements of the Mainland and the European Union.
The manufacturer of Snowflake Show also mentioned that a third-party laboratory study in South Korea commissioned in 2021 was very effective when 31 trial users used the product.
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Over‑layering, incompatible ingredients, and over‑cleansing can disrupt the skin barrier.

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What can lead to excessive skin care: we deal with the expert
Autumn is considered the best season for beauty treatments.
But this does not mean that it is time to get all the creams and hard peels from the shelves at once, otherwise you can overdo it with care and harm the skin.
The phenomenon of skin care is a new concept of the XXI century.
This is not a disease or a medical term, but a characteristic skin condition that appears from the abuse of care products and various procedures.
Photo: WMJ.ruWMJ.ru
Alena Milichkina is an expert on the quality of the chain of stores "Rainbow Smile"
Video of the day
4 reasons for the appearance of the phenomenon of alimentary skin
Previously, the problem of excessive care did not exist, and the lack of nutrition or hydration of the skin concerned women much more.
What contributed to the emergence of a new syndrome?
1 Multi-stage Korean care system
The trends of the multi-stage Korean care system have also borne fruit.
The “porcelain ” faces of the girls are really impressive.
But the Asian type of skin in density differs from the European one and involves the use of more concentrated means.
Not every care system is universal, and what fits one skin can hurt another.
Therefore, multi-stage care with powerful means first gives a noticeable stunning effect, and then leads to the very phenomenon of alimentary skin.
2 Highly concentrated products
In the range of non-professional cosmetics appeared highly concentrated products that can be bought in ordinary stores.
But according to the rules, they need to be applied in doses and not regularly, but in courses.
Some active components have a cumulative effect, and their excess leads to imbalance in skin processes.
But the manufacturer ’ s recommendations are not followed by everyone and use concentrated funds on an ongoing basis.
3 Anti-aging cosmetics
Young girls sometimes decide to take the aging of the skin under their strict control and begin to use anti-aging cosmetics without the need.
The slowdown in collagen production begins at the age of 25, and before this age, the processes in the skin are already debugged, and it copes on its own.
There is no need to stimulate collagen synthesis, and an anti-aging cream in 20 years is simply not needed.
Prevention of signs of aging of the skin can result in its thinning and overdrying.
4 The desire to get everything at once
In the age of technological development, people learned Photoshop and beauty filters.
Women see on the screens of their smartphones the perfect faces of bloggers and celebrities without a single flaw and wonder: “What needs to be done and how much to pay for it to look the same? ”
In pursuit of non-existent ideals, the cosmetic shelf is replenished with new means.
I want to spread all the best at once, so that the effect is fast and noticeable.
How the Skin Reacts to Excessive Care
Characteristic changes for alerted skin: it becomes loose, dull, porous, dry and prone to inflammation.
Immediately after cleansing, there is a feeling of discomfort.
The skin can begin to shine strongly, even the dry type.
At the same time, peeling may be seen in certain areas.
From excessive cleansing, the main function of the skin is violated - protective.
The skin becomes thinner and becomes susceptible to infections, irritations and allergic reactions.
Consequences relevant: small pimples, dryness, redness and hyperpigmentation.
The problem of dehydrated skin is much more common, but even with hydration you can overdo it.
When we apply a moisturizer to the surface, the skin absorbs as much as it needs.
Anything that has not been absorbed creates a greasy base that becomes an excellent breeding ground for bacteria.
As a result, pustular rashes, clogged pores and greasy shine are formed on the face.
The balance is disturbed, and from excessive moisture, the skin can either dry hard, or vice versa, begin to produce too much fat.
How to avoid overeating?
Basic care products include cleansing, moisturizing and a targeted remedy to solve a specific problem: sun protection, getting rid of wrinkles, grease or inflammation.
The cleaning process includes:
• hydrophilic oil or micellar water to remove cosmetics
• gel or foam for washing
• tonic or lotion without alcohol to return the skin to a comfortable pH level
It is not necessary to add cleansing masks, scrubs or acid peels to this process every day, because the increased deprivation of the skin of the surface layer violates the water-lipid mantle.
Irrational layering is not required in further skin care.
In the minimum basic care include a moisturizer, Sanskrit on days of active sun or cream with antioxidants.
You need to apply a moisturizer twice a day, and evening moisturizing of oily skin can be completely missed.
Doing this more often is simply not necessary.
Of course, the care can include essences, serums, hydrolates or highly concentrated products.
But they can not be used on a permanent basis and must necessarily take into account the peculiarity of the compositions.
For example, cream with retinol or anti-age agents are recommended to use courses.
And some compositions are poorly combined with each other, which is why multilayer care can worsen the condition of the skin.
With face masks, too, you need to be careful.
The concentration of active ingredients in tissue masks is higher than in the cream, and acid or clay masks are quite dry.
So that the skin does not overload and has time to update, do not apply masks daily and follow the recommendations of the manufacturer.
The main negative consequence of excessive care is that the skin loses the ability to live independently and can not defend itself.
It is very important to choose the right care so that it supports and enhances the protective function of the skin, and not suppresses it.

Routines now favor fewer steps and multipurpose products, especially for sensitive skin.

Popularity endures via prevention‑first philosophy, innovative formulas, competitive pricing, cultural influence, and effective marketing.

K‑Beauty is a long‑term global beauty driver, supported by core strengths and government‑backed innovation.