Labubu is a core POP MART character, featured in UT gift box collaborations.

The series is globally popular for its classic smile, refined colors, and hidden models.

In Taiwan, a 100-piece LABUBU Diver Lift Card sold out in under 30 minutes, showing scarcity-driven demand.

POP MART draws new patrons with LABUBU-themed afternoon tea and seasonal playgrounds.

Baby-schema cuteness and human-like traits fuel Labubu’s emotional appeal and comfort under pressure.

Its core audience is urban women aged 20–39, drawn to plush designs.

Distinct design and limited runs build perceived value and scarcity, driving collecting.

Kidult culture and stress relief normalize adult designer-toy buys and support premium pricing.

The Labubu Constellation Series hit top-five sales after launch, showing strong traction.

Labubu symbolizes friendship and exchange and is linked with icons like China’s giant panda.

In Thailand, Labubu got a grand airport welcome and the title “Magic Thailand Experience Officer,” underscoring cultural impact.

Limited-time drops heighten urgency and exclusivity, driving rapid sellouts and traffic.

Revenue rose 78.66% year-on-year to 4.491 billion yuan, with own-IP revenue up 1.64x to 2.587 billion yuan.

Overall income grew 35%–40% year-on-year, and overseas income rose 120%–125%.

In 2020, total sales volume rose tenfold, powered by mystery boxes.

POP MART now operates over 1,937 stores worldwide.

A Rosman deal in Russia is expected to lift revenue 15%, with Labubu at 1,899–2,499 rubles.

Designer IPs like Labubu boosted financials and shareholder value, significantly increasing the founder’s wealth.

On TikTok, authenticity, creativity, engagement, and interactive short-form content drive virality and help Labubu resonate with young users.

TikTok’s vast user base and creator partnerships make it a potent channel for collectible IP discovery.

TikTok Shop and affiliates pay commissions and bonuses to creators to promote products, aiding POP MART’s IPs.

Labubu is a core POP MART character, featured in UT gift box collaborations.

Title:

Content: UNIQLO hidden code discount 100 yuan!
"7 Spots" Must Buy: Space Warrior Poker
Journalist Wong Yun-wen / General Report
2022-04-29 11: 22: 33
And to the spring and summer season, the people began to buy short-sleeved clothes, almost become the national brand of UNIQLO, any concessions are attracting attention, kicked some netizens dig out the "hidden code", in the App spend thousands of dollars now discount 100 yuan, "NOWnews Today News" also collated 7 recent activities highlights, want to buy new clothes to stir up.
This is an advertisement, please continue reading.
UNIQLO, which used to send discount coupons almost every month in the past, has apparently issued less than 100% discount coupons this year. Some netizens share "hidden codes" and enter "UQSPEK" before May 31 to get 100% discount, but it can not be used in stores, and is limited to UNIQLO online.
The money-saving version of netizens praised: "This year's discount coupon has been waiting for a long time", "steel bullets and space have a few good looks, just bought the spell", "yesterday just bought QQ".
UNIQLO officially launched the “Beautiful Woman ’ s Day ” today, with a minimum of 6.6% off on more than 400 items, including the first limited women ’ s BRATOP and UV CUT function items. The three joint UTs of Steel Bullet, FINAL FANTASY and Bubble Mart also appeared, and“ NOWnews Today News ” compiled 7 recent highlights.
Highlights 1: 4 / 29 to 5 / 5 First round only
The first limited price of “Women ’ s AIRism BRATOP Tank Vest ” is reduced from 790 yuan to 590 yuan. The“ Women ’ s AIRism Cotton Beauty Anti-UV Hooded Jacket ” can be worn for 1 piece of 3. It has three ways to wear the micro-tie, relax the tie, and zip up the pull rope to change the tie. The first limited price is from 990 yuan. $790; boys' summer must-have T-shirts dropped to $290.
Highlights 2: 5 / 6 to 5 / 12 2nd bullet
* Women 's bra without steel ring 790 yuan, during the first time 590 yuan.
* Men ’ s linen blended fabric shorts $790 for the first time at $590.
* Children 's AIRism cotton tank vest 190 yuan, members limited to 149 yuan.
Bright Point 3: The Steel Bullet UT is Back
The hot steel bomb joint name UT today (29) strong return, a collection of classic steel bomb works of all ages, this time to add the latest "Mobile Warrior Steel: Shining Kazakhstan" movie design.
Figure 4: FINAL FANTASY UT
FINAL FANTASY is celebrating its 35th anniversary. This time, we teamed up with UT to create a joint name with the most classic titles, scenes and plots from 1 to 16 generations of each game. The 16th generation game was delayed due to the epidemic.
Bright Point 5: POP MART UT Gift Box
Fashion toy brand POP MART led the doll blind box culture, this time with the little Elf character LABUBU as the main design element, the simultaneous launch of women 's and children' s clothing, at designated stores a single purchase of 2000 yuan and containing 2 pieces of bubble matt t-shirt, plus a UT bubble matt limited toy gift box (including blind box), delivery.
Highlights 6: 4 / 29 Start of Beautiful Women ’ s Day
• From 4 / 29 to 5 / 1, 5 / 6 to 5 / 8, spending over NT $2000 will get a double pack.
* From 5 / 2 to 5 / 5, you can get a bottle of Lion King Nano Super Concentrated Laundry Essence for every NT $2000 purchase in the online store.
• 4 / 29 to 5 / 12 members spend NT $1,000 or more, draw Dyson hair dryer, Apple Watch.
From now until 5 / 12, free shipping for online stores over 1000 yuan.
4 / 29 to 5 / 12 Free parking for 2 hours on the day of the invoice.
Highlights 7: Opening of Taichung Port Store 5 / 6
* Men 's and women' s SMART 9 pants NT $990, China Hong Kong store NT $790.
* U AIRism Cotton Round Neck T-Shirt NT $590 ， Hong Kong and China Shop NT $390
* Unlimited amount of Kobayashi pancakes from 5 / 6 to 5 / 8 to Hong Kong and China stores.
From 5 / 6 to 5 / 19, pick up at a Hong Kong and China store.
This is an advertisement, please continue reading.

The series is globally popular for its classic smile, refined colors, and hidden models.

Title:

Content: Bubble Mart Blind Box Collect Hot! 5 Most Popular Plus Hidden Models Instant Hand Knife
Intern reporter Liu Yuzhen / Comprehensive report
POP MART 's blind box trend swept the global market. According to Tmall' s statistics as of 2022, nearly 200,000 consumers are willing to spend about NT $100,000 on the purchase of blind boxes. And...
DIMOO is not allowed to sleep tonight.
In September, the DIMOO Tonight No Sleep series, designed by artist AYAN, tells DIMOO came to an ancient castle in the lake, there are many special stories in the castle, waiting for him to explore, there are shadow sailors, mummies, unicorns and many other strange and cute characters, the whole series of 12 + 1 hidden funds, a single draw 330 yuan.
▲ DIMOO tonight no sleep series hidden: the cannibal flower on the stone statue.
(Photo / POP MART official website, same below)
Hirono mime series
Everyone ’ s state of mind is like a huge maze, joy, anger and sadness are hidden in it, and we are often lost in it, each character in this series is implicitly a state, aimless “drifter ”, foolish“ fool ” and evil thinking “devil ” 13, and the hidden money has been speculated on the Internet has reached a high price of 3996 yuan.
The Hirono series.
The Hirono silent series: Silence.
SKULLPANDA Weekday Wonderland Collection
The SKULLPANDA weekday wonderland series, which was released in Taiwan on June 1 this year, is still on the official website for four months. This series takes you to explore who you are. It ’ s a real “you ” moment.
SKULLPANDA Weekday Wonderland Collection Hidden Edition: Myself.
LABUBU Constellation Series
What are you? Almost everyone is proud of their horoscope. When the Rabbu constellation series was released in August, it immediately hit the top five of the sales. Now it is out of the list, but the cute shape is still in many people 's collection list, by Rabbu' s classic smile, with exquisite color matching, so that each feature is very bright, like Gemini is using black and white to express the Gemini. The horse body of Sagittarius uses colorful colors to depict a cheerful, adventurous personality.
▲ Raab constellation series.
▲ Labu constellation series hidden model: super star COWAWA.
Disney ’ s 100th Anniversary – Mickey ’ s Curious Infinity Series
Disney 's charm is infinite, the 100th anniversary and Bubble Mart launched the blind box, this series is really super cute, a lot of Mickey transformed into different shapes, each one is so loved, including painter, Halloween Cosply, Prince, etc., snowman and lemon juice style is also super special, now has sold out, want to collect friends to find other safe channels to buy it.
Curious Unbounded Mickey Blind Box.
Disney ’ s 100th anniversary Mickey Curiosity Unbounded series hidden model: Wooden Mickey.
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In Taiwan, a 100-piece LABUBU Diver Lift Card sold out in under 30 minutes, showing scarcity-driven demand.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

POP MART draws new patrons with LABUBU-themed afternoon tea and seasonal playgrounds.

Title:

Content: The Peninsula Partners with POP MART to Launch a Limited LABUBU Afternoon Tea

By That's Shanghai, December 1, 2022

0 0

The Peninsula Shanghai is partnering with leading art toy company POP MART to launch The Peninsula Shanghai x POP MART LABUBU Festive Afternoon Tea. Celebrating the launch of the “LABUBU Let’s Christmas” range of art toys, the themed afternoon tea will enhance the festive mood of The Lobby this Christmas.

Following the success of The Lobby’s themed afternoon tea experiences, the upcoming Peninsula Shanghai x POP MART partnership is an exciting new concept to attract new patrons and younger generations to The Peninsula Shanghai.

The Lobby is set to be a seasonal playground for POP MART fans and LABUBU enthusiasts. Two 1.7-meters LABABU sculptures and a whimsical miniature Christmas village donned with LABUBU characters along with The Peninsula Shanghai’s traditions will occupy the entrance of The Lobby to greet guests of all ages.

The Afternoon Tea menu will feature a delectable range of exclusive delights such as Magic Hat Chocolate and Pistachio, Music Star Cinnamon Cookie, and Bûche de Noël. In addition, all afternoon tea sets will include LABUBU festive characters, available only for a limited time.

The Peninsula Shanghai has always endeavored to support and promote new and exciting collaborations with cultural or artistic curators at home and abroad. Partnering with POP MART, whose mission is ‘to light up passion and bring joy,’ is one such initiative of The Peninsula Shanghai to bring joy to all guests during the festive season.

The Peninsula Shanghai x POP MART Limited LABUBU Afternoon Tea will be available from November 25 to December 26 at The Lobby from 2 to 6pm daily. The menu will be priced at RMB688* for one guest or RMB1,288* for two guests.

*All prices are subject to a 16.6% surcharge

See a listing for The Peninsula Shanghai.

About The Peninsula Shanghai

Located on the historic riverside Bund, The Peninsula Shanghai pays homage to Shanghai in the 1920s and 1930s. The Peninsula Shanghai features 235 comfortable guest rooms and suites commanding city and garden views, three restaurants – Yi Long Court for fine Cantonese dining, Sir Elly’s serving modern European cuisine, and The Lobby offering The Peninsula’s famed Afternoon Tea – plus the maritime-themed Compass Bar and nightly dancing at the timeless Salon de Ning. In addition to the hotel, the complex is comprised of The Peninsula Residences and a shopping arcade featuring luxury brands. The Peninsula Shanghai offers guests a suite of rejuvenating massage and wellness therapies at The Peninsula Spa. The Peninsula Shanghai also offers two deluxe city touring options: an exquisitely appointed Azimut 47 private yacht for breakfast or sunset cruises on the Huangpu River, and bespoke cars provide chauffeured guided tours and shopping trips in Shanghai.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. Projects under development include The Peninsula London and The Peninsula Istanbul. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

[All images courtesy of The Peninsula Shanghai]

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Baby-schema cuteness and human-like traits fuel Labubu’s emotional appeal and comfort under pressure.

Title:

Content: Health · Life
Psychologist tells you the secret of Lina Belle's "ring powder"
Yang Jianlan
March 21, 2022 08: 56 Source: Science and Technology Daily
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
“Lena Belle is my Internet daughter ”“ Another day of being dazzled by Disney ’ s top female stars ” … You may not be a fan of Lena Belle, or even have not been to Disney, but you must have heard its name, brushed relevant reports, or seen its short videos, used its expression package.
Last year, Shanghai Disney launched a fox doll named Lina Belle, did not expect it once it came out and swept the whole network.
This makes onlookers wonder: a doll created without animation support, out of thin air, why can be so popular? Today let us use psychology to find out.
Appearance and appearance are very pleasing.
One of the points of Lingna Belle's "circle of powder" is its "budding" shape.
Pink skin, round eyes, long eyelashes, smiling mouth, wearing a flower on her head … Lena Belle ’ s image gives a sense of innocence, loveliness, and romance.
Many fans said that the sight of Lina Belle was particularly happy, the pressure was instantly released, and the heart was healed.
So why do cute images make people happy?
Austrian zoologist Conrad Lorenz has found that babies can trigger strong positive reactions from human individuals, such as spontaneous smiles and desire for hugs.
In addition to babies, Conrad Lorenz also found through animal studies that animals with large foreheads, short noses and large eyes, such as cats, dogs, pandas, etc., are also easy to stimulate the human urge to give them hugs.
To this end, Conrad Lorenz proposed a hypothesis called "baby schema": Baby-like things such as cute faces, crying and touch can inspire adults to love and care. "Baby schema" has evolutionary significance, and cute babies can arouse people's desire for protection, which is conducive to the survival of the baby and the continuation of the entire human race.
Lena Belle's image is very in line with the "baby pattern", it is powdery, soft, and makes people want to be close to it.
Lena Belle's other "ring powder" point, is its human set.
Whether it is Disney or the entertainment circle, the establishment is a "circle of powder" sharp weapon.
Because there are distinct people, fans can see their own shadow in the idol and find a sense of belonging.
Disney is positioning the people of Lina Belle as a curious, adventurous little fox, which is good at making friends, full of vitality and freedom.
What makes fans crazy is the three-dimensional multi-faceted character that Lina Belle presents in the process of interacting with tourists - sometimes shameful and cute, sometimes lively and happy, in addition, it also loves and hates clearly, and protests against male tourists who do not respect it.
Why would such a person please?
Let's look at a set of data.
The Baidu search index shows that the target population of Lina Belle is concentrated in the age group of 20 to 39, of which nearly 70% are women.
From the geographical distribution of the population, the top three cities are: Shanghai, Guangdong and Beijing.
It can be seen that women in first-tier cities are the main fan groups of Lina Belle.
The common characteristics of such groups are that they are stressed, financially independent, love beauty, and women ’ s consciousness is awakened. Lina Belle ’ s carefree, full of vitality, and simple and lovely personality is exactly what these women yearn for, and it shows the state they want, “living ” the way they want to live.
Hit the emotional pain points of people today.
Interestingly, there are a lot of "mommy powder" and "sister powder" among the fans of Lina Belle, who call it "daughter" and "sister".
From such a love term, it can be seen that the fans projected the love of the mother to the child and the love of the sister to the sister on Lena Belle.
Projection refers to the phenomenon that individuals transfer their own characteristics to others according to their needs and subjective direction of emotions.
Psychoanalytic schools of psychology have found that projecting this psychological mechanism allows people to establish emotional connections between people.
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
Lena Belle also brought attachment gratification to such fans.
Attachment, proposed by the British psychoanalyst John Bowlby, refers to the tendency of individuals to form strong emotional bonds with others of special significance, which can provide the individual with security and comfort.
The concept of attachment was proposed by John Bowlby based on the results of experiments with rhesus monkeys.
In the rhesus monkey experiment, American psychologist Harold and colleagues carried out an experiment called "surrogate parenting", they separated the newborn monkey from the mother and replaced the monkey mother with two fake monkeys.
One false monkey is made of wire and tied to a feeding bottle; the other false monkey is made of flannelette and has no feeding bottle on it.
The experiment found that in addition to the occasional need to drink milk, the monkey will run to the "wire mother" there, the rest of the time it stays with the "flannelette mother".
John Bowlby called the baby monkey's craving for a "flannelette monkey" attachment, arguing that attachment is an animal's instinctive need.
Attachment is also a human instinct, and everyone needs attachment.
Attachment can relieve loneliness, anxiety and other emotions, can bring comfort. Lina Belle 's furry shape meets the needs of female fans for attachment.
At the root, Lina Belle can fire because it hits the emotional pain point of the moment: people ’ s thirst for happiness, comfort, and healing under high pressure life, people ’ s thirst for attachment in the context of the city ’ s increasingly lonely background, women ’ s desire to express themselves and delight themselves after awakening … There is no gratuitous love, whether the doll can become popular mainly depends on whether it stepped on the beat of the times.
No one knows how long Lena Belle will be red, but as long as humans still have emotional needs, even if Lena Belle has passed, there will be new dolls to fill this need.
(The author is a National Grade II Psychologist)
(Editor: Sun Hongli, Yang Di)

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What does the collectible toys concept emphasize/

Its core audience is urban women aged 20–39, drawn to plush designs.

Distinct design and limited runs build perceived value and scarcity, driving collecting.

Title:

Content: Design is inspired by everyday life.
Font Size:
Although the three Malaysian fashion designers who came to the new POP TOY SHOW international trend toy exhibition started late, they have their own original characters, which are from their daily life.
Bubble Mart and Action City held their first POP TOY SHOW in Singapore in September this year.
Hong Kong designer Kenny Wong brought his new Molly collection, and Chinese designer Ayan and her DIMOO collection also showed super popularity.
On the other side of the venue, Singapore ’ s fashion designers Zhou Zhihao (@ sapientoystudio), Fan Jintai (@ Tanavit23), Lin Zhiqiang (@ lesdoublewood), Yang Qiao (@ yang _ ovo) and Li Songfa (@ my _ spacecats) also showed their latest creations to the fans.
I also met three fashion designers from Malaysia and felt the boundless friendship between fashion designers and independent designers. The previous GK kit was finally commercialized. She invited her colleagues to collaborate, paint and even redesign Ooja to create a new life for the canned mushroom. The designers included Lao Siu-hsien from Malaysia (@ drawdelow). Lee Pei-shan (@ littlepoupees _ studio) and Ho Wen-yi (@ pandaeyes85).
Half of my daughter's bangs turned into a big-headed doll.
Personally, I like OliGal by Lee Pei-shan.
The adorable dolls are her creations inspired by her daughter.
She said that when her daughter was five years old, one day she took a pair of scissors and cut half of the bangs, showing a cute appearance, which made her brilliant.
Li Pei-shan's works are full of hand-made sense, limited production, all hand-painted, full of sincerity.
A question only knew that she was originally doing woolen felt handicrafts debut, tide play design from the epidemic period, she was pregnant with a second child only started.
Earlier, Lee Pei-shan was an animator, and some New Year mascots on Malaysian cable television station Astro, such as Happy Dragon Dragon, Monkey Lord and the Turned Chicken, were her hands.
Li Pei-shan has been working full-time in craftsmanship and fashion for five years now.
After creating OliGal, Li Pei-shan also transformed her younger son into a big-headed doll, Luca Boy, but Luca Boy's hair was expressed with wool felt, combining her two main interests.
As for her husband, she became "Pippi Meow", a small white cat.
With more and more characters, Lee plans to create picture books that allow characters to create stories.
Independent designers must run exhibitions and stalls everywhere, Li Pei-shan is grateful for her husband's support, and every time she travels, her husband will take her children at home.
The Singapore exhibition, Lee Pei-shan's works sold out, very popular.
Anger exhales a cow.
If it is said that the fate of the Malaysian fashion designer and Singapore, the story of Lo Siu-hsien is quite representative.
Graduated from the hotel management department, Lo Siu-hsien worked in the hotel industry in Singapore, thinking that this was an iron rice bowl, until the outbreak of the epidemic and affected all walks of life, he realized that life is unpredictable, and resolutely resigned to return to Kuala Lumpur, and wholeheartedly devoted to the tide of his love of design, after all, life is only once.
"The epidemic has given me a chance, and I will not let myself regret it."
Hotels are closed, anything happens, then I want to do what I want to do.
Lou is half way home and has no artistic background at all.
During his life in Singapore, he visited the toy exhibition and was attracted by the unique and expensive tide play, which has since entered the pit.
He befriended Tek, another Malaysian fashion designer who had lived in Singapore, and slowly created his own character.
Now the representative role of Lao Zhaoxian is a cow - at first glance, it is a cow, but as long as the head of the cow is lifted up, the bottom is a piece of cow shit, and the tail is also a shape that is more than the middle finger.
"Working in the hotel service industry in Singapore, we have a lot of customers," he said.
Once I received a complaint phone call, I covered the phone and couldn't help shouting 'bullshit', casually drawing cow shit and middle finger on the paper.
Unexpectedly, a vent of anger became a creative inspiration - who said Singapore is impossible to create?
The excitement is coming out!
In addition to his creative work, Lo also actively introduced Malaysia ’ s trendy games, and created an IG account @ mytoyhoard to introduce the dynamics of the Malaysian trendy games community.
The combination of grass and mud horse and cloud is natural.
Interestingly, the three Malaysian designers I met this time were all engaged in fashion design during the epidemic.
Ho Wen-yi, from Juluan, started making handmade dolls in 2005 and created them full-time about seven years ago, running the creative market in Malaysia.
During the epidemic, the market was closed, the manual workers lost their source of income, and He Wenyi looked for a way out and learned the design and production of Chaoplay from scratch.
His work, Kumo, is a grassy muddy horse with cloud-like bangs.
Kumo is the pronunciation of Japanese cloud.
He Wenyi likes clouds, he feels that grass and mud horses also look like clouds, so he combines the two.
Invested in the tide play design, He Wenyi found that the output has decreased.
Once upon a time, making a doll might be able to complete a work in a month, but the tide of play from design to production, it takes half a year to complete a work.
He admitted that the average Malaysian consumer does not know how to collect the works of independent designers, and most people see them, but they often retreat because of the price.
"Now my clients are mostly Taiwanese. Many of them are collectors. After identifying with one of your works, he will continue to collect your next creations."
Mr Lo also believes that the Malaysian pop market is extremely small.
In May this year, Bubble Mart entered Malaysia, opened its first store in Kuala Lumpur, and the blind box craze swept through, but Lou Zhaoxian pointed out that many people do not know that these blind box craze designers such as Kenny Wong were originally independent production, slowly operated, slowly honed, and slowly supported by people in their own community, only to have today's popularity, and to have mass production prices of friendly goods.
In the world of trendy play, although it is difficult to start, the designer still moves forward and does not regret it.
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Kidult culture and stress relief normalize adult designer-toy buys and support premium pricing.

Title:

Content: Besides children, who else is worth letting Lego, Mattel and other toy giants rush into the market?
Due to economic headwinds, "kidults" over the age of 12 have become a major contributor to supporting the toy industry.
According to market research firm NPD Group, although "old children" contribute only 1 / 4 of the annual sales of the US toy industry, worth about 9 billion US dollars (about NT $280 billion), in the past year, sales rose as much as 60%, all from their bags, becoming the biggest growth driver.
Higher price, but also more willing to pay
Adult Customer Assist Revenue Surges
The epidemic has boosted the housing economy and boosted the performance of the toy industry, although the downturn caused overall sales in the United States to decline by 3% in the first three quarters of 2022 compared with the same period in the previous year.
But even with inflation, childlike consumers are still paying for more expensive toys, pushing up revenue by 3%.
Jamie Cygielman, general manager of Mattel ’ s doll brand American Girl, points to the advantages of adulthood. Unlike children who need parental consent, “adult consumers always have a way to get what they want and are willing to pay more. ”
In fact, this trend of kidulting goes back 10 years.
When Star Wars, Marvel and other superhero movies and manga culture soared into the mainstream, manufacturers now have a deeper grasp of the secret of expanding the battlefield of the old and the young.
First of all, sell old!
The toy is based on old memories, and the new design assists, so that adults are more willing to pay for it.
Razor, which started producing children ’ s scooters 20 years ago, realized that its previous buyers had grown up and launched the Razor Icon, an adult version of the scooter, this year.
By targeting adult customers, the design is electrified, not only faster, the price is closer to $600, more than 10 times more than the general children ’ s version.
Taking Lego, which returned to the world ’ s No. 1 toy manufacturer in 2021, as an example, the Australian Lego analysis blog Jay ’ s Brick statistics found that in the past 10 years, the LEGO Ideas designs selected by adult fans have not only become more refined and larger, but also become more and more powerful. And...
Launched in 2020, the International Space Station is the last LEGO Ideas design with fewer than 1,000 parts in total.
It is also because the assembly is more precise and complicated, so that LEGO has the capital to raise the price, and the long-term price trend is moving.
Second, help relieve the pressure! If you want to relax with toys, it is not enough to sell nostalgia - instead of storing dolls and dolls in the cupboard for a long time, adults are more active and tend to unpack and play with toys.
In fact, LEGO targeted the adult audience, one is to sell nostalgia, the other is to promote the benefits of mental health.
It has partnered with Abbie Headon, a self-help specialist at the University of Wales Press in the UK, to teach adult customers how to get rid of external stress by focusing on building blocks and training mindfulness.
The Wall Street Journal explained that adults are increasingly seeking toy relief during the pandemic. Between mid-2021 and mid-2022, adults over the age of 18 bought their own toys, which accounted for 14% of the industry ’ s sales in the United States, more than 50% higher than in 2019.
The Build-A-Bear Workshop, which allows buyers to make their own stuffed dolls, has created an adult e-commerce site, Bear Cave, in order to focus on the elderly.
Functions are not just toys!
Cross-border art, fashion into life
Third, promote diversity! With the purchase of parents, the function of toys is no longer limited to play, but more artistic and refined.
For example, the toy company Basic Fun!
Add "Installation Art" to Lite-Brite, a brilliant puzzle game from the 1980s.
Now, this is not only a board that can use a lighting stick to change the pattern at any time, but also can be hung on the wall and incarnate a large LED color painting.
For example, American girls and fashion brand LoveShackFancy launched a joint flower dress, the function is upgraded from just for appreciation to wear - in addition to the 45 cm high doll body, and even launched a life-size clothing, so that customers actually wear it!
An adult dress costs $385, almost 16 times the price of a doll. While expensive, it attracts fans of parenthood and can ’ t wait to share childhood memories with their children.
“Adults play to survive the epidemic; hopefully it ’ s sticky behavior, ” said Cristina Liquori, head of marketing at Lego America.
Today, more than just relief, toys are becoming an indispensable necessity in all areas of life for old and young children.
# Toys # Lego # Adults # Children

What are the traits of collectible toy consumers?

The Labubu Constellation Series hit top-five sales after launch, showing strong traction.

Labubu symbolizes friendship and exchange and is linked with icons like China’s giant panda.

Title:

Content: People 's Network > > International
“Love · Fubao Collection ” Award Ceremony Held at Seoul Chinese Cultural Center
August 28, 2023 10: 19 | Source: People's Network - International Channel
Small number
Award winning work of this event.
Photo courtesy of Seoul Chinese Cultural Center
People ’ s Network Seoul, August 28 (Reporter Ma Fei) The award ceremony of the “Ai Fu Bao Collection of Works ” jointly sponsored by the Seoul Chinese Cultural Center, the China Tourism Office in Seoul and the Sichuan Provincial Department of Culture and Tourism was held at the Seoul Chinese Cultural Center on the 25th.
The event was attended by Chinese Ambassador to South Korea Xing Haiming, Vice President of Samsung Products Zheng Byung-seok, Director of Aipao Park Zoo Zheng Dong-hee, Giant Panda Breeder Kang Che-yuan, Director of the Advertising Department of Central Daily News, Park Chung-cheol, President of the South Korean Artists Sports Association, and Wang Jun-lin.
On the day of the event, the first floor hall of the Seoul Chinese Cultural Center exhibited some excellent paintings and photographic submissions, as well as the cute panda figures and guests at the scene to take photos, and Fubao fans from all over South Korea went to the scene to punch.
The giant panda is a national treasure of China and a cultural symbol of China.
In the past few years, the "treasure family" of the park has brought happiness to the people of China and South Korea, and the lovely "treasure" has grown up in the common "love" of the young people of the two countries, which is a testimony to the hearts and friendship of the two peoples.
It is believed that "Fu Bao" and his family, as ambassadors and crystallization of friendship between China and South Korea, will thrive in love with many Chinese and South Korean "fans" and make new contributions to the friendship between China and South Korea for generations.
He said that the giant panda is a symbol of friendship and cultural exchange between China and South Korea and brings a lot of happiness to the people of the two countries. "Fu Bao" is the first giant panda born by Korean giant panda couples "Le Bao" and "Ai Bao".
The “Love · Fu Bao Work Collection ” event lasted for half a month, and received positive contributions from giant panda fans from all over Korea. Through expert review and public voting, three prizes were selected, six prizes were awarded, six prizes were awarded, and six prizes were awarded.
After the award ceremony, Dr. Jiang Zheyuan, "Grandpa Giant Panda" of Aibao Paradise, gave a wonderful speech to the audience.
Through vivid cases and personal experiences, he shared with the audience the breeding and protection work of the giant panda, and also introduced interesting things about getting along with the animals, and called on everyone to pay attention to the protection cause of the giant panda and work together to create a better living environment for them.
With the theme of "Protect the Giant Panda with Love", the "Love · Fubao" cultural and creative solicitation campaign has three sections: "Love · Fubao Painting Competition", "Love · Fubao Image Competition" and "Love · Fubao Propaganda Song Competition".
The winning works and some of the outstanding works will be exhibited on the media platform of the China Cultural Center in Seoul.
(Editor: Cui Yue, Yang Mu)
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In Thailand, Labubu got a grand airport welcome and the title “Magic Thailand Experience Officer,” underscoring cultural impact.

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Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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What did Labubu receive in Thailand that no other trendy IP receive?

Limited-time drops heighten urgency and exclusivity, driving rapid sellouts and traffic.

Revenue rose 78.66% year-on-year to 4.491 billion yuan, with own-IP revenue up 1.64x to 2.587 billion yuan.

Title:

Content: Ming Pao APP
Newspaper Content
Bubble Mart's closing interest rate increased by only 2%, and profit slowed sharply in the second half of the year.
[Ming Pao News] “Blind Box Stock ” Bubble Mart (9992) announced last year ’ s annual results at noon yesterday, with a net profit of 854 million yuan (RMB, the same below), an increase of 63.2% year-on-year, which is lower than market expectations.
Non-IFRS adjusted net profit rose 69.62% to $1,002 million last year.
However, the Group's profit growth in the second half of the year was significantly narrowed compared to the first half. With the final dividend of $0.1524, it increased by only 2% year-on-year, and the company's stock price was at most more than 10% in the afternoon, and the market closed down by more than 6%.
The Group 's revenue rose 78.66% year-on-year to $4.491 billion, with retail sales continuing to dominate, up 67% year-on-year to $1.673 billion; robot store revenue rose 42.9% to $470 million; and online revenue increased 97.42% to $1.879 billion thanks to brand influence, increased membership, and sales growth and new channel expansion. The flagship store in Beijing has increased by 2.96 times.
Expansion of new channel sales online revenue increased by 97%
The company's brand products revenue increased by 86.2% to 3.978 billion yuan last year, accounting for 88.6% of the total revenue.
According to IP (intellectual property rights), its own IP revenue was 2.587 billion yuan, up 1.64 times year-on-year; exclusive IP revenue rose 8.2% to 771 million yuan; non-exclusive IP reached 621 million yuan, up 39.6%.
However, it is worth noting that Bubble Mart ’ s performance in the second half of last year seems to have fallen sharply, with a 37.8% increase in the second half of the year compared with a 1.4-fold increase in adjusted net profit in the first half of the year.
The number of days to turn multiplied the second half of the delivery speed or slow down
In addition, the Group ’ s inventory cost and the number of turnaround days also increased sharply in the second half of the year, with inventories at $789 million at the end of last year, an increase of 1.5 times and 2.5 times respectively over the first half of last year and the end of 2020.

Overall income grew 35%–40% year-on-year, and overseas income rose 120%–125%.

Title:

Content: Ming Pao APP
Real Time Financial News
Bubble Mart Third Quarter Earnings Up 40%
Blind Box Stock Bubble Mart (9992) announced that in the third quarter of 2023, the overall income increased by 35% -40% year-on-year, of which the mainland income increased by 25% -30% year-on-year, and the Hong Kong, Macao, Taiwan and overseas income increased by 120% -125% year-on-year.
In terms of revenue by channel, among the mainland channels revenue in the third quarter of 2023, retail stores increased by 35% -40% year-on-year; robot stores increased by 45% -50% year-on-year; Bubble Mart pull-out machines decreased by 10% -15% year-on-year; e-commerce platforms and other online platforms increased by 20% -25% year-on-year. Decrease of 20% -25%; and wholesale and other channels increased by 50% -55% year-on-year.
Bubble Mart saw $23.05 in the morning market, then fell back and temporarily rose 1.78% to $22.85.

In 2020, total sales volume rose tenfold, powered by mystery boxes.

Title:

Content: Controversy Erupts On Unboxing Mystery Boxes, Regulator Imposes Ban On Sale

Chinese toy industry has been caught in a controversy for selling dangerous products to children through mystery boxes. Following the criticism from a cross sections of the society, Chinese regulator recently imposed a ban specifically on the sale of mystery boxes to children below eight and made mandatory to get parents’ consent for older children. Several questions have been raised over the sale of mystery boxes by animal rights activists Animal rights activists, several toy makers compromise baby animal rights. Mystery boxes, a toy box that contained one figure from a large selection that is not visible until it is open, gained popularity overseas as well as in the Chinese domestic market in 2020. The online exports surged more than 400 percent in 2020 compared to 2019.

Among them Pop Mart had seen the sharpest growth in 2020.. According to Tmall Global, the company alone accounted for more than 35 percent of overseas sales of mystery boxes, and in 2020 its total sales volume had increased more than tenfold. Its most popular item was the Molly doll, a little girl figurine created by a Hong Kong artist, and a toy box was usually priced at 9.1 US dollars, according to global times.
The mystery boxes became successful due to its commercialization of intellectual properties (IPs), which enabled the consumer to buy IP products at a much lower price than traditional designer toys. As always, China’s mystery boxes was caught in a controversy. Shopping sites in China have been accused of animal cruelty for allegedly shipping “mystery boxes” to customers containing live puppies and kittens. Local reports indicated that many animals suffered significant harm in transit. CNN revealed a horrific practice of animal cruelty in China in which it was found that animals became victims of a shopping craze “mystery boxes”.

The CNN report revealed the dark side of mystery boxes as live animals were found in these harmless looking boxes. The news report revealed that these boxes were sold in person or on online platforms and then shipped by couriers with a hope to lure customers with the promise of a live animal or even a pedigree cat or dog. Chengdu Love Home Animal Rescue Center shared on Weibo in May 2021 claiming that it had found 160 crates containing cats and dogs in the back of a delivery truck in Chengdu. A video from the incident showed distressed animals tightly packed together in small crates, apparently lacking any food or water.

The rescue centre said that it had rescued “hundreds” of very frightened young puppies and kittens, many of which appeared to be struggling to breathe. They said that they disinfected, cleaned and fed them, before sending many to animal hospitals for treatment. According to CBS news, volunteers said that the crates were disguised as regular deliveries, due to be shipped to cities across the country. Shipping live animals in this way is illegal in China. According to the rescue organization, many of these animals end up abandoned if customers are unhappy with their boxes. Many Weibo users had condemned not only the retail sites, but also logistics companies and law enforcement for allowing the issue to continue without consequences. Users said the boxes are both animal cruelty and a public health threat. Many called on the government to introduce stronger legislation to protect animals.

Embarrassed by the criticism on social media platforms which can be accessed from any part of the world, China’s market regulator recently issued guidelines on regulating business practices for mystery boxes, strengthening compliance management of the fast-growing yet thinly regulated market. According to these guidelines, mystery box vendors are banned from selling items to minors under the age of eight without the consent of guardians.

China’s Mystery boxed industry

The mystery boxes toy industry in China is worth an estimated 10 billion US dollars. The industry is growing rapidly, and it is expected to continue to grow in the coming years. Experts said that China faced criticism following the ban because the country has a large population of young children. The ban is an attempt to protect children from the potential dangers of mystery boxes, such as the risk of receiving counterfeit or dangerous products.

Mystery box industry in China

China was selling mystery boxes in other countries, but the ban on the sale of mystery boxes to children under the age of 8 only applies to China. However, the ban is likely to have a ripple effect on the global mystery boxes market. The Chinese market is a major driver of the global mystery boxes market. The ban is likely to lead to a decrease in the demand for mystery boxes from China, which could have a knock-on effect on the demand for mystery boxes in other countries.

Here are some of the dangers of mystery boxes

Counterfeit products: Mystery boxes often contain counterfeit products, which can be dangerous or harmful.

Dangerous products: Mystery boxes can also contain dangerous products, such as sharp objects or small parts that could be a choking hazard.

Unrealistic expectations: Mystery boxes can create unrealistic expectations in children, who may believe that they will always receive valuable or rare items.

Financial risks: Mystery boxes can be expensive, and children may spend more money than they can afford on them. (geo-politik.eu)

Which products are increasingly viewed as treasures by collectors?

POP MART now operates over 1,937 stores worldwide.

Title:

Content: There were 566 press releases posted in the last 24 hours and 183,975 in the last 365 days.
Bubble Mart opens shop in Hong Kong, bringing trendy toys to convey the beauty
Bubble Mart opens in Hong Kong
Bubble Mart opens in Hong Kong
Bubble Mart, the global trendy culture and entertainment company, recently announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, so that more Hong Kong fans feel the infinite charm of trendy play.
HONG KONG, CHINA, December 3, 2021 / EINPresswire.com / -- Bubble Mart (9992.HK), the world ’ s leading pop culture entertainment company, has announced the opening of two stores in Hong Kong, located in Harbour City and K11 Art Mall, respectively.
It is reported that Bubble Mart ’ s first Hong Kong store has opened in Harbour City on November 13.
On the opening day, the designer of Bubble Mart ’ s head IP-Molly, Kenny Wong, as a well-known local pop artist in Hong Kong, specially designed the blue Molly image glass steel inspired by Star Ferry pier for the Hong Kong Harbour City store, which is placed in the center of the store, giving the store a special meaning.
Kenny Wong, a contract artist with Bubble Mart, founder of Kennyswork and the father of Molly, said, “I am delighted that Bubble Mart has brought Molly to the world, allowing more people to learn about the artist ’ s toys through Molly and other pop-up IPs.
"I am
Bubble Mart founder and CEO Wang Ning said, “Five years ago, when I first met Kenny Wong and Molly in his studio in Hong Kong, I decided to get the exclusive license of Molly.
We want more people to get to know Molly through Bubble Mart as the ‘ Treasure Girl ’.
Molly also became Bubble Mart's first pop-up IP.
Today, Bubble Mart family has more IP image, hope through our pop-up shop, let more people feel the charm of pop-up play, enjoy the beauty that Bubble Mart brings to everyone.
"I am
Founded in 2010, Bubble Mart is committed to the deep cultivation and development of five fields around the world: artist mining, IP incubation operation, consumer touch, pop play culture promotion, and related industry investment.
Through the brand culture of "creating trends and transmitting beauty", it has built a comprehensive operation platform covering the entire industrial chain of trendy toys, which has set off a wave of play in China.
It was successfully listed in Hong Kong in December 2020.
As of September 30, 2021, Bubble Mart's global offline stores have exceeded 250, with more than 1,687 robot stores, covering 103 cities in China, and being stationed in 23 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, Singapore, etc., and the global layout is constantly expanding.
Today, POP MART forms a brand advantage with designers, retail channels and industry chains as its fulcrum.
POP MART has signed contracts with well-known fashion designers such as Kenny, Pucky, Kasing Lung, etc., and launched a number of popular fashion IP products, including Molly, PUCKY, The Monsters and other fans, which have gathered a strong and high-quality fan group.
At the same time, POP MART also launched a joint product with world-renowned brands and world-class artists, including Keith Haring, to create a classic IP image that young consumers love today.
With the continuous expansion of the territory, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trend toy exhibitions, allowing designers to focus more on their works and promote the vigorous development of the fashion industry.
In addition to the Harbour City store, Bubble Mart Hong Kong 2 will open on 4 December at K11 Art Mall, located at shopping malls B233B and B231B.
On the opening day, the draw will be held for Bubble Mart ’ s high-end line limited product, the MEGA Collection SPACE MOLLY.
The event will be held from 14: 00 to 16: 00 on the 11th.
Chen Xiaoning
Bubble Mart
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A Rosman deal in Russia is expected to lift revenue 15%, with Labubu at 1,899–2,499 rubles.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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Designer IPs like Labubu boosted financials and shareholder value, significantly increasing the founder’s wealth.

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Content: Top Page | English | Simplified Chinese | Traditional Chinese | 한국어 | Japanese
ACN Newswire offers a full range of services.
For companies and organizations that want to disclose and disseminate information to the media, industry, and financial markets, we can arrange real-time press releases for you.
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Thursday, 4 April 2024, 08: 19 HKT / SGT
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Legendary Superstar (6683.HK) Announces First Annual Report: IP Business Surges 82.9% to Broaden Circuit Layout “Digital ” Content Creation
Source: LiveReport Date: 4 / 3 / 2024
HONG KONG, 4 April 2024 - (ACN Newswire) - Since its listing, Superstar Legend (6683.HK), a company focused on IP creation and operation and new retail, has achieved a strong share price performance, further improving its liquidity after entering Hong Kong Stock Connect.
Recently, the company announced its 2023 annual results, revenue recorded double-digit growth, IP business soared.
First, revenue increased by 25% year-on-year, IP creation and operation business continued to soar
On 27 March 2024, Superstar Legend Group Limited (hereinafter referred to as “Superstar Legend ”) announced its results for the year 2023.
The report shows that thanks to the strong influence of star IP matrices such as Zhou Jielun ’ s secondary image of “Zhou Classmate ” and Liu Yan Hong, the overall revenue of the company has increased significantly, from 344 million yuan in 2022 to 430 million yuan in 2023, an increase of 25% year-on-year.
Among them, the IP creation and operation business was about 190 million RMB, an increase of 82.9% year-on-year.
Gross profit was approximately RMB 276 million, an increase of 24%; adjusted net profit (net of listing expenses and share-based compensation expenses) was $74.4 million.
At the business level, Fest Legend is divided into two major business segments, namely New Retail Business and IP Creation and Operations Business.
According to the latest reporting period, the revenue of the new retail business and the IP creation and operation (hereinafter referred to as "IP business") were about 240 million yuan and 190 million yuan respectively, accounting for about 55.74% and 44.26% respectively, and the business proportion is relatively close.
1) New Retail Business
Looking at the revenue trend of the two businesses in the past five years, the new retail business grew explosively to RMB365 million in 2020, an increase of 351.97% over the previous year. This is mainly due to the significant increase in sales driven by the broadcast of "Journey 1" in 2020. It is affected to a large extent.
However, it should be noted that the revenue of the new retail business in 2023 is about 240 million yuan, and the business sector has begun to show signs of stabilization and recovery.
In addition to the broadcast of "Journey 2" in November 2023, the broadcast period spans to February 2024, and the related topics of the program have exceeded 600 million views on Weibo, and the whole network has gained 392 hot searches, and the fast hand of the whole station has exceeded 2.52 billion. and promotional purposes, thereby increasing product sales, it is expected that the new retail business of Star Legend will have a relatively good revenue growth in 2024.
Source of data: Company financial report
In addition, according to the statistics of Zuozhi Consulting, according to GMV, Mokang Coffee ranked first in the Chinese bullet-proof beverage market for four consecutive years from 2020 to 2023, and its sales and sales in 2023 were twice and more than four times that of the second market participant.
Fresh Momo Matcha Powder has become the first product in the market share of Douyin Natural Powder Circuit in 2023, with sales volume and sales more than eight times and five times that of the second place, respectively.
It is reported that in January 2024, the brand also obtained the "Jiangsu Province High-Famous Trademark" certification, showing its market awareness and competitiveness.
2) IP Business
IP business has become the second pillar of the company in recent years. In 2023, business revenue of RMB 190 million, an increase of 82.9% year-on-year. This is mainly due to the licensing fees and advertising revenue generated by the broadcast of “Journey 2 ” on Zhejiang Satellite TV, Netflix and other online platforms. In the first half of the year, growth is expected.
Image Source: 2023 Annual Report
Other factors driving the growth of Superstar Legend ’ s revenue include revenue of 11.3 million yuan from China Mobile ’ s collaboration with Jay Chou and sales commissions of 22.1 million yuan from live streaming of third-party products on Superstar ’ s TikTok account.
In addition to the existing IP business, the financial report said that Star Legend is continuing to digitize through IP licensing to maximize its business value.
In terms of metaverse / AI content creation, Superstar Legend, China Mobile and Hollywood special effects teams jointly created “Zhou Yun ” and the first metaverse pilot,“ Dimensional Expansion ” for Jay Chou in 2023, announcing that IP licensing expansion has officially entered the digital world.
In addition, Star Legend has also invested in the development of a series of artificial intelligence systems to assist AI content creation, including AI speech generation system, AI generated music, AI digital live broadcast system, WeChat dialogue robot, etc. These technologies can be applied to e-commerce platforms in addition to IP content creation, providing users with a more intelligent and personalized shopping experience, thereby improving service efficiency and user experience.
On the other hand, Fest ’ s IP licensing business has further expanded in the wireless communications sector.
Industry analysts, the annual output of video ringtones has exceeded 10 billion, and the number of mobile media users with video ringtones as the core has exceeded 400 million, and the communication channels are played 700 million times a day, and the development space is huge.
At present, the superstar legend has entered into a cooperation with Mi Gu Music, signed into the subscription media business "subscription number", launched a series of video ringtones featuring its star IP, and plans to create a unique video ringtone, mining tens of billions of business opportunities, to achieve revenue diversification.
Looking ahead to 2024, Superstar Legend has invested in and planned for many online and offline events and performances, bringing growth opportunities to its star IP management and media content creation. For example, Superstar has confirmed that it will invest in Jay Chou ’ s “Carnival ” World Tour 2024 Changsha Station, Fuzhou Station and Hangzhou Station, as well as Yuan Universe Concert, and will continue to create“ Fitness Carnival ” for Liu and Wang Vivi.
In terms of variety shows, the music talk show "Happy Come Happy" for Yu Chengqing is expected to be broadcast in the first half of 2024.
In terms of business share in the past five years, the IP business has increased from only 7% in 2019 to 44.26% so far, reflecting the rapid growth of the IP business in the past few years, and the company has gradually moved from a single new retail to a diversified IP-driven new retail integrated company.
In terms of the overall business structure, Superstar Legend ’ s business is highly resilient to the cyclical nature of industry risk.
Image Source: The Legend of Superstars
Gross margin remained high, adjusted net profit excluding government subsidies increased by 6.81%
In 2023, Superstar Legend ’ s gross profit was about 276 million RMB, an increase of 24% year-on-year, almost in sync with revenue growth, and the gross profit margin remained at a high level of more than 64%.
Adjusted net profit (after deducting listing expenses and share-based compensation expenses) was approximately RMB74.4 million, a slight decrease of 3.6% year-on-year.
From the cost point of view, the company's sales and marketing expenses and general and administrative expenses are the main operating costs of the company, and after deducting listing expenses and share-based compensation expenses, the two operating costs of Fest Legend are about 186 million yuan, an increase of 49.65% year-on-year, and the overall operating costs have increased significantly.
In terms of breakdown, the growth in operating costs is mainly due to advertising and marketing expenses and employee benefits expenses in sales and marketing expenses. It should be noted that the increase in employee expenses is due to the increase in operators of online and e-commerce platforms, which is the front cost of expanding e-commerce channels, so the growth is more reasonable.
In addition to the compression of Fest ’ s net profit due to higher operating costs, there was actually another revenue decrease of RMB12.281 million, which caused the company to slightly decrease its adjusted net profit from the previous year.
However, according to past financial reports, this income in 2022 was mainly a subsidy given by the government to the company during the epidemic period, and this subsidy decreased after it entered the opening stage in 2023, which indirectly led to a decline in net profit.
Excluding this non-recurring income, the company's adjusted net profit for 2022 is about RMB60.702 million, and the adjusted net profit for 2023 is about RMB64.836 million, an increase of 6.81% year-on-year.
3. The stock price of Star Legend increased by 1.2 times, and the Hong Kong Stock Connect channel bought heavily.
Based on the company ’ s innovative business model of “Star IP + New Retail ”, Star Legend is favored by investors and the company ’ s stock price continues to be strong.
In terms of market performance, Superstar Legend ’ s share price has risen from HK $4.25 to HK $9.56 since its listing on July 13, 2023, a cumulative increase of 124.94%.
Compared with the other five companies listed in the same period, the Star Legend accumulated the second largest increase.
Source: LiveReport
On March 4, 2024, Star Legend was officially incorporated into the Hong Kong Stock Connect.
After entering the Hong Kong Stock Connect, mainland investors can also buy, and the liquidity of the company is further improved.
According to LiveReport big data, as of March 28, 2024, Superstar Legend's cumulative stock price rose by 12.60% after it was included in the Hong Kong Stock Connect, which is a remarkable increase.
Among the companies that were included in the Hong Kong Stock Connect, Superstar Legend rose in the top five.
More importantly, the company ’ s liquidity has also been significantly improved.
The data shows that the average daily turnover of the company increased from HK $8.32 million before it was included in the Hong Kong Stock Connect to HK $16.47 million after it was included, an increase of 98% year-on-year, and the turnover increased significantly.
According to LiveReport broker data, as of March 28, Fest Legend has obtained two Hong Kong Stock Connect seats to buy a total of 3.7495 million shares, of which 3.3640 million shares are held by CIC Information, and 385,500 shares are held by Profit Services, and the Hong Kong Stock Connect channel shares account for 3.66% of the actual outstanding shares.
Overall, with the southbound capital blessing, Superstar Legend has established a broader investor base, and its development potential is expected to be noticed by more market participants.
Image Source: LiveReport
Topic Press release summary
Sector Finance, Business
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From the Asia Corporate News Network
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On TikTok, authenticity, creativity, engagement, and interactive short-form content drive virality and help Labubu resonate with young users.

Title:

Content: Columns
Three ways to promote a brand among teenagers
Columns
Marina Tokunova
Head of ORM Ingate
Irina Pecherskaya
Are the target audience of your business teenagers?
Marina Tokunova, head of ORM department of Ingate agency, which develops advertising strategies, analytics, SERM, SMM, spoke about the specifics of promoting a brand or product among them.
Three ways to promote a brand among teenagers
In pursuit of trends, the agency today can not ignore the interests of such a serious audience as teenagers.
Many businesses maintain their accounts in social networks such as VKontakte, Facebook, Instagram, TikTok, where Generation Z is constantly sitting, and in order to bring customers and leads, specialists always keep their finger on the pulse of the attention of the youth audience with the help of analytics, advertising, communications and personal experience.
Teenagers today practically live on the Internet, and the main area of their virtual habitat, of course, is social networks, especially those that specialize in visual content, because the thinking of today ’ s young man is largely figurative.
Therefore, they need advertising as well.
Today, teenagers are a serious client audience.
If earlier their expenses consisted mainly of deferred pocket money, today each of their viewing of a video clip on a video hosting is converted into a real ruble.
They set new models of consumption, buy goods, based on the opinion of modern bloggers, tictockers and streamers, in whose field there are very serious investments from all spheres and segments of business.
To miss such a tidbit today is practically to be out of the modern market!
Consider further strategies for promoting business on popular youth platforms, among which it is beneficial for brands to look for teenage customers.
After all, it is not enough just to launch advertising among the audience, it is necessary to create a competent digital strategy for promotion on each separate platform.
Promotion through TikTok
Most of the users of this application are teenagers and young men of Generation Z (those who were born abroad in 1995).
They are constantly sitting on the Internet, almost not imagining their everyday life without it.
This audience spends their finances on the products of their favorite brands and will continue to do so.
TikTok is a predominantly youth social network specializing in video content.
The video format is small music videos.
The platform service borrowed the highlights of Snapchat (masks), Instagram (stories) and other platforms with vertical videos.
On average, TikTok users visit the app at least eight times daily, spending about 45 minutes there.
According to data, this platform overtakes YouTube, not far behind Instagram.
If you still have not decided whether to advertise in TikTok, then we will talk about its advantages, and you will learn how to quickly find potential customers.
More than 800 million people have registered on this platform, and half of them post content on the network every day.
The number of users visiting the site every month in Russia is more than 10 million, and those who visit it every day are about two million.
The age of most users of this social network varies from 16 to 24 years, so TikTok today is a very promising platform for promoting products among young people.
There are several options for business development in TikTok:
1.
You order advertising of your brand or product from the social network itself.
2.
Advertise with popular bloggers.
3.
You promote the brand channel yourself.
Advertising directly on the site
The largest format of advertising on this platform is a hashtag challenge, long in six days.
This package contains:
1.
Announcement on the main page of the application with an integrated clickable link leading to the challenge in the application or on the site.
2.
Placement of the challenge in a separate block of the “Search ” section.
3.
The company ’ s hashtag challenge web page, where videos taken by people are placed and the number of views of videos with the challenge is shown.
4.
Landing page is a page for brand promotion in the context of the competition.
5.
Verified brand account where you can place a clickable link.
6.
Music track for hashtag challenge (subscribers will be able to choose your track in the audio library to create their clip).
7.
Advertising with 3.5 million views.
For example, as part of their challenge # orelilireshka, the frontmen of the program "Eagle and Tails" staged a video contest.
In it, users had to place a branded sticker of the program for a chance to visit one of the programs on the Friday TV channel.
This promotion option brought the hashtag to the top, allowing it to gain more than 33 million views.
Another example is the contest from Yandex.Food.
The company distributed the hashtag # yaeda, in which subscribers recorded how original they would be able to deal with food.
This challenge has gained more than 280.5 million views.
The results of challenges are all the more successful, the more the music track for which the clip is shot will appeal to the target audience, as well as from the design of the brand ’ s landing page inside the application.
Integrating Bloggers with TikTok
Another successful option for promoting the brand in TikTok is the native integration of your product from a popular blogger of this social network under a branded jingle (branded music track).
Under this track will shoot video bloggers who will be involved in advertising.
Advertising will be the more successful the “viral ” the jingle will be, this will help to increase the involvement of people and consolidate positive associations with the brand.
A good way to integrate is to ask the tictoker to demonstrate the difference between a branded product and a fake, thus promoting your brand.
The appeal of clips is always added by interactive elements from the application: specially created branded masks, lenses and stickers.
Masks are well suited for cosmetics stores, beauty salons, etc.
The generation of zoomers love to try on a new hairstyle, lipstick or makeup directly online.
Maintaining your own brand channel
Some tips for brand promotion in TikTok:
1.
The more creatives, the better!
This is how the algorithms for promotion in the application through the recommendation system are arranged.
2.
Order advertising integrations of your brand or product from popular ticklers.
3.
Confirm your account.
This service is provided when launching a six-day hashtag challenge or when ordering advertising in media from 300 thousand rubles.
4.
Link your YouTube and Instagram pages to your profile to attract audiences from there.
There are several popular formats of advertising in media:
1) Brand Takeover – usually a five-second clip, animation or image.
Such advertising is displayed immediately when the application is launched, it leads either to the brand ’ s web page or to a competition inside TikTok.
Such advertising is paid for by CPM type (for 1,000 impressions).
2) Infeed native video - clip from 5 to 15 seconds, reflected in the recommendations of users.
It can display the brand on the landing page in the application itself or on the website page on the Internet.
Within this format, targeting is available for:
• gender;
• age;
• location;
• type of Internet connection (3G, 4G, Wi-Fi);
• Smartphone OS;
• the cost of the device;
• Interests.
Excellent "shoots" advertising with photos of famous bloggers - subscribers in TikTok recognize and love their colleagues.
And, of course, the more attractive the image in the ad or preview, the higher the CTR.
In the fall of 2019, TikTok located its office in Moscow and joined the Yandex advertising network.
This means that the company expects to gain a foothold in the Russian market.
Promotion through influencers
What business is better to promote through bloggers
If we talk about promotion in blogs, then the first associations arise with Instagram.
But in reality, advertising goes well in other social networks: Facebook, YouTube, VKontakte, Odnoklassniki, Telegram, Twitch, etc.
The way to promote a brand through bloggers is well suited to owners of offline stores, cafes, restaurants, beauty salons and those who sell:
• home-made goods;
• products from the field of fashion (clothes, accessories, shoes);
• goods for children;
• consumer goods (FMCG);
• books.
Companies from the field of B2B services are also very profitable to advertise with bloggers, but the nuances are contained in Central Asia - these are business owners, directors, their deputies, LPR, etc.
If you want to promote B2B services through influencers, order advertising from information businessmen, experts in the necessary field, business consultants who are media people.
How to know if a blogger is right for you
What you need to pay attention to in the first place:
• Number of views.
By the number of views on the video, you can analyze the real account coverage;
• the ratio of standard posts and advertising.
If there is a lot of advertising on the influencer ’ s channel, then there is no question of any native integration.
Subscribers perceive such posts biased and ignore them, and this can be fraught with building a negative attitude towards the company.
All is well in moderation;
• Geography.
If the product you are promoting is tied by location, then this parameter will be the most important of all.
You need to take into account not the region of residence of the blogger himself, but his subscribers - your potential customers.
Information about the location of subscribers can be found from the influencer himself or viewed through special exchanges.
• Number of subscribers.
More doesn't always mean better.
It is more profitable to stay with 10-15 microbloggers than to invest in advertising with celebrities, because the chance of a positive response and loyalty to advertising from a narrow circle of bloggers is much higher.
And top bloggers often have such a situation that subscribers get used to advertising and do not pay attention to it.
• Activity of subscribers.
If there are a lot of similar, meaningless comments in the latest blog posts, you will immediately understand that bots left them.
For good advertising, we are interested in real people.
• cheat subscribers.
You should always look at the ratio of comments and subscribers in the influencer.
If a person has no more than 2% of comments to the number of subscribers to the video, then it looks suspicious.
This percentage should be at least five.
Promotion through streamers
Within the framework of the online conference on industry digital marketing for FMCG held on April 20, Maxim Petrunin, Director of Development at Streamer-Alliance, shared his expert opinion and analytics on why streams are cool for promoting a brand or a specific product.
With the advent of online streaming platforms such as Twitch and YouTube Gaming, a new generation of influencer streamers has emerged.
Advantages of streaming services
Streamers differ from video bloggers in that they broadcast all their content live and actively interact with viewers.
In fact, these are the same influencers of generations Z and U.
Their contact with the audience is much closer than that of the bloggers from TikTok thanks to interactive mechanics on the broadcasts and constant contact with their viewers live.
So, the potential ability to advertise the product to the user is also much higher.
For each segment of Internet users, you can allocate the main platform of presence.
For gamers, this platform is undoubtedly Twitch.
It is here that the vast majority of influencers of the gaming industry are located, the most important events of the sphere take place and the most popular content is produced.
Today, more than 24 million active users are registered on the platform.
The main features of Twitch are interactivity and high viewing depth (more than 20 minutes).
The audience of this streaming platform actively follows trends in the field of technology and gadgets.
This means that the owners of these businesses can safely order their advertising here.
Promotion via Twitch
Of the 66 million gamers in Russia, almost half (28 million) make in-game purchases, that is, they are people who are ready to invest money.
The average player spend per year is $64.
This amount just fits into the FMCG format.
In addition to directly home streams of games on the platform, competitions in eSports are held - at the moment it is a strongly developing industry with a huge number of investors and potential for sales.
Investing in gaming
Top streamers Twitch launched a series of streams # CHILLGAMING - the first project in the CIS, where viewers could control streamers live.
With the help of a special interactive widget, the audience could vote for the following events that took place on the stream.
You could vote only by leaving your personal data – you could do it without leaving Twitch.
On the example of an advertising campaign in two popular streamers:
• the total number of views of the streams of one campaign amounted to almost 24 million;
• transitions to the promo-site — more than 33 thousand;
• Collected contacts — more than 24 thousand.
The same “Yandex.Food ” in addition to TikTok invested in Twitch.
They conducted an interactive campaign with the audience of the broadcast in real time - a series of streams on the channels of the top 20 streamers in support of the new exclusive combo from Subway on the Yandex site.
The mechanics of the project involved the preparation of the Saba by a streamer from a special set of products: the streamer had to have time to prepare the Saba while the courier delivers his order.
During the broadcast, promotional codes and free subs were distributed to subscribers on a special team.
The campaign involved 15 streamers, which together collected 4.8 million views.
Promo codes can also be used to measure the effectiveness of advertising.
Burger King announced their offers through popular streamers, and out of 4.5 million views, the conversion amounted to more than seven thousand orders.
How to reach the maximum
If your business specializes in teenagers, then you just need to delve into modern trends, be present at fashionable youth venues.
Even if you specialize in products from the category of FMCG, do not forget that teenagers are also their active consumers.
Business promotion in TikTok:
• order advertising in the application itself;
• Natively place your products with popular bloggers;
• Promote the channel of your brand.
Promotion through influencers
Bloggers are trending today.
Opinion leaders influence the decisions of teenagers to buy those or goods.
Promotion through streaming services
Even closer contact with the audience keep streamers, in real time arrange constant interactive with subscribers.
And you can always ask for help from the digital integrator Ingate, and your business will quickly be in the top.
Cover photo: oneinchpunch / shutterstock.com
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which social platforms does Gen Z tend to prefer?

TikTok’s vast user base and creator partnerships make it a potent channel for collectible IP discovery.

Title:

Content: How do TikTok’s engagement metrics compare with other platforms?

Facebook Instagram News TikTok YouTube

How do TikTok’s engagement metrics compare with other platforms?

TikTok, the popular short-form video app, has taken the world storm with its addictive content and viral challenges. With over 2 billion downloads worldwide, it has become a major player in the social media landscape. But how does TikTok’s engagement metrics compare with other platforms like Instagram, Facebook, and YouTube? Let’s take a closer look.

Engagement Metrics Defined: Engagement metrics refer to the various ways users interact with content on a social media platform. These metrics include likes, comments, shares, views, and followers.

TikTok’s Unique Engagement: TikTok’s engagement metrics are unique in their own way. The platform’s algorithm is designed to promote content based on user preferences, making it easier for videos to go viral. This has led to a high level of engagement, with users spending an average of 52 minutes per day on the app. TikTok’s short-form videos also encourage quick and easy interactions, resulting in a high number of likes, comments, and shares.

Comparing TikTok to Instagram: While Instagram is known for its visually appealing photos and videos, TikTok has surpassed it in terms of engagement. According to recent studies, TikTok’s average engagement rate is 29%, while Instagram’s is only 4.7%. This means that TikTok users are more likely to interact with content liking, commenting, or sharing compared to Instagram users.

Comparing TikTok to Facebook: Facebook, the largest social media platform, has a lower engagement rate compared to TikTok. On average, Facebook’s engagement rate is around 0.16%, significantly lower than TikTok’s 29%. This can be attributed to the different types of content and user behavior on each platform.

Comparing TikTok to YouTube: YouTube, the leading video-sharing platform, has a higher engagement rate compared to TikTok. However, TikTok’s engagement metrics are catching up quickly. While YouTube’s average engagement rate is around 4.5%, TikTok’s rapid growth and increasing popularity suggest that it may soon rival YouTube in terms of engagement.

FAQ:

Q: What is an engagement metric?
A: Engagement metrics refer to the various ways users interact with content on a social media platform, such as likes, comments, shares, views, and followers.

Q: How does TikTok’s engagement compare to Instagram?
A: TikTok has a significantly higher engagement rate compared to Instagram, with an average engagement rate of 29% compared to Instagram’s 4.7%.

Q: How does TikTok’s engagement compare to Facebook?
A: TikTok’s engagement rate is much higher than Facebook’s, with an average engagement rate of 29% compared to Facebook’s 0.16%.

Q: How does TikTok’s engagement compare to YouTube?
A: While YouTube currently has a higher engagement rate than TikTok, TikTok’s rapid growth and increasing popularity suggest that it may soon rival YouTube in terms of engagement.

In conclusion, TikTok’s engagement metrics outshine other platforms like Instagram and Facebook. With its unique algorithm and addictive short-form videos, TikTok has managed to capture the attention and engagement of millions of users worldwide. As the platform continues to grow, it will be interesting to see how it competes with YouTube and other social media giants in terms of engagement.

TikTok Shop and affiliates pay commissions and bonuses to creators to promote products, aiding POP MART’s IPs.

Title:

Content: Jump to

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HOMEPAGE

TikTok is quietly rolling out affiliate commissions for US creators in its shopping program

This story is available exclusively to Insider subscribers. Become an Insider and start reading now.

  • TikTok is in the early stages of testing an affiliate program for US creators via its Shop product.
  • Creators earn a commission for promoting products through videos, livestreams, and their profiles.
  • Rates are set by sellers, with one offering a 20% commission on sales.

TikTok is beginning to pay US creators a commission for promoting products on its app through its new TikTok Shop program, a company spokesperson confirmed to Insider.

Creators in the affiliate program can post videos or livestreams that feature items for sale, such as a neck massager or frying pan, in exchange for a commission on the sales they drive. Affiliate marketing is a common revenue driver for influencers, who typically can earn commissions between 1% and 20% from sales.

For instance, in one TikTok video, content creator Max Milton highlighted a $29 notebook from retail brand Revolve, which was an early participant in TikTok Shop's US rollout. Affiliate-enabled TikTok posts are labeled "eligible for commission," similar to TikTok's "paid partnership" tag that appears at the bottom of promotional videos.

Creators can also link to products in a separate "showcase" tab on their TikTok accounts. Milton's followers can click on an individual product, such as a $25.10 Teckin LED light strip, to make a purchase via the TikTok Shop user interface.

Other influencers are also experimenting with TikTok's test of affiliate and other shopping tools. In one example, Jess Val Ortiz, a creator with 9.4 million TikTok followers, partnered with Revolve in March to promote a live-shopping stream that showcased the brand's "affordable" outfits, according to a video Ortiz posted on March 24 — it includes an "eligible for commission" label and links to a Revolve product.

Maddy Jewell, a creator with 51,000 TikTok followers, also tagged Revolve products as "eligible for commission" in a March video post and promoted a similar live-shopping event.

"TikTok Shop has been in testing since early November and while it's still early in the testing phase and we're continuing to invite brands and merchants to test and learn from our community, we can confirm the TikTok affiliate program is part of this test," the TikTok spokesperson told Insider.

Revolve declined to comment on its involvement in TikTok's shopping tests.

TikTok's push into in-app affiliate marketing for creators comes at a pivotal moment for the social-entertainment company as it races to replicate the social-shopping success of its Chinese sister app Douyin.

Social commerce has been a major source of revenue for Douyin, making TikTok Shop a high priority for parent company ByteDance. TikTok has been testing its Shop features in other countries like Indonesia and the UK for months.

TikTok's rollout of certain Shop features, such as live commerce, was messy in the UK and Europe, according to a June investigation by the Financial Times. The company may be looking to learn from some of its earlier hiccups as it introduces TikTok Shop to US users.

Creators could help bolster shopping on TikTok

Social shopping has been slow to catch on in the US, with some large tech companies coming up short in their pushes to replicate the success of Asia's massive social e-commerce marketplace.

Meta-owned Instagram, for instance, has scaled back some of its shopping efforts including its own native affiliate program for creators and live shopping.

But most big tech companies aren't giving up on the social-shopping dream yet. YouTube recently began testing an affiliate program for its TikTok-like feature Shorts, for example.

TikTok is offering various incentives to promote TikTok Shop in the US.

Many of the products currently available in storefronts on TikTok Shop in the US are offered at discounted rates, for example. Users can also apply coupons to lower prices, such as a 30% new customer coupon that Insider viewed in a Shop storefront. TikTok is fully or partially subsidizing these discounts as it seeks to promote its TikTok Shop program, two sellers in the marketplace told Insider.

Commission incentives for influencers to promote TikTok Shop items may also help the feature gain traction in the US.

Some brands, like the drain-protector maker TubShroom, are setting commission rates as high as 20% to attract creators, according to Solyman Najimi, president of Juka Innovations Corporation, which owns TubShroom and operates out of Farmingdale, New York.

Commission rates for creators in the program are chosen by sellers and negotiated with creators directly, the TikTok spokesperson told Insider.

Juka Innovations has yet to enlist any influencers to push its products on TikTok. Other sellers are also in the early stages of experimenting with TikTok Shop's affiliate program, but have said there aren't many influencers using it yet.

"There aren't that many people in the mix that are either affiliates who have jumped on board, or brands like me who have made themselves available for influencers," said Raffi Arslanian, owner of the high-end candle brand Thompson Ferrier, which has a physical store located on 5th Avenue in New York. "I've signed up for it, but it's still in the so early stages."

Still, Arslanian and Najimi are both bullish on TikTok Shop as a tool that could help boost sales and expand their customer bases.

"Everyone's trying to get in on this shop-via-video," Najimi said. "I don't know how much success they've all had, but TikTok seems like it has the best shot of really going anywhere. They do make it super easy, and their audience is just massive."

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