Korean skin care has become a global phenomenon in recent decades, with the market generating $8.3 billion in revenue in 2021 and projected to reach $18.32 billion by 2030 at a 9.2% CAGR.

South Korea ranks eighth in global cosmetics market share and fourth in cosmetics exports, underscoring the category’s entrenched international presence.

TikTok has driven a resurgence of K-beauty with 9.5 billion views on #kbeauty, a 134% year-over-year surge in “glass skin,” and double-digit U.S. sales growth for viral brands like Laneige and Innisfree.

Demand is broad-based, including a 60% sales increase for Korean skincare in markets like the UAE and sustained global interest in trends such as double cleansing and multipurpose products.

Partnerships with major retailers have accelerated expansion, with A.S. Watson introducing Amorepacific’s brands across 28 markets and reporting double-digit growth for K-beauty in 12 months.

K-beauty growth has also been supported by increasing exports and steady industry expansion, including a 16.1% export rise in 2020 to US $7.6 billion and an approximate 9% compound growth rate.

In China, Korean beauty giants leverage e-commerce and trade fairs like the China International Import Expo to localize and meet market demand, bolstering K-beauty’s regional footprint.

At its core, Korean skin care emphasizes prevention, hydration, and steady, gentle care to achieve a luminous “glass skin” complexion through innovative ingredients and traditional rituals.

The approach prioritizes skin barrier health, soothing actives like PHAs, ceramides, and niacinamide, and year-round sun protection to minimize irritation and environmental damage.

Routines are multi-stage and personalized, often starting early with diligent sunscreen use and integrating diet and “inner beauty” as part of a holistic philosophy.

Skin protection from infancy and reliance on natural raw materials to reduce irritation are long-standing tenets of Korean cosmetics culture.

Traditional Korean medicine (hanbang) influences ingredient choices such as ginseng and green tea, blending heritage with modern skin science.

While multi-step routines remain emblematic, newer trends like skip-care and waterless beauty are streamlining routines without abandoning the hydration-first ethos.

Korean skin care differentiates itself from Western approaches by favoring gentle, barrier-supportive formulas over harsher regimens centered on strong retinoids or exfoliating acids.

Distinctive features include unique ingredients like snail mucin and bee propolis, fermented actives for improved potency, and widespread use of double cleansing and dewy “glass skin” aesthetics. [3][6].

Many products are priced under $25 and often positioned as gender-neutral, enhancing accessibility and broadening appeal. [3].

Earth-friendly practices such as minimal packaging, biodegradable materials, and waterless formats further distinguish K-beauty’s innovation ethos.

The international boom reflects a mix of product innovation, gentle and effective formulations, affordability, and the cultural pull of K-dramas and K-pop amplified by social media. [7].

Government policy has played a structural role through regulation, export promotion, and support for SMEs, with oversight by the Ministry of Food and Drug Safety and the Ministry of Health and Welfare. [33][2].

Global retail partnerships have extended reach, including A.S. Watson’s K-Beauty expansion and the launch of K-Beauty Land offering over 8,000 products. [4].

Brand credibility is strengthened by certifications and testing, with examples including EWG-verified lines, dermatologically tested ranges for sensitive skin, and clinically evaluated products from COSRX.

Korean authorities also coordinate with platforms like AliExpress and Temu to rapidly remove problematic products and uphold consumer safety standards.

Marketing strategies sustaining relevance include influencer and celebrity partnerships, such as collaborations with high-profile ambassadors that drive awareness and aspiration. [15][16].

Digital marketing on TikTok has been pivotal in reviving interest and catalyzing sales for hero products and brands.

Product formats tailored to “un-tact beauty,” like hygienic moisturizing sticks, match consumer needs for convenience and zero-contact application.

Participation in global expos like CIIE allows Korean companies to present innovations, grasp local preferences, and speed consumer-centric product development.

Retail and brand growth metrics reflect traction, with examples such as Mise-En-Scène’s 30% annual growth since 2019, Hello Bubble’s 90% annual growth, and COSRX’s 80% compound annual growth rate. [5][13].

Sustainability-forward moves, including government-enabled refill stores and eco-focused brand positioning, reinforce long-term consumer alignment. [35].

There is scientific support for several hallmark K-beauty ingredients, though comprehensive long-term clinical trials on whole product lines remain limited.

Ginseng extract has been reported to reduce inflammatory factors, promote collagen, improve 24-hour elasticity, and ginseng peptide has shown improvements against irritation-induced aging, with clinical data also noting wrinkle roughness reductions in an eye cream. [18].

Snail mucin provides hydration and barrier support, contains glycolic and hyaluronic acids, promotes collagen and renewal, and has human evidence accelerating wound healing and aiding various skin conditions. [19].

Centella asiatica has anti-inflammatory and antioxidant properties, niacinamide reduces sebum and supports a clearer complexion, vitamin C helps with pigmentation and photoprotection, and hyaluronic acid locks in moisture.

PHAs provide effective yet gentler exfoliation, ceramides reinforce the skin barrier, and rice extract has been associated with plumper, hydrated skin.

Some novel actives like PDRN show early promise but require more human cosmetic trials and longer-term studies to fully establish efficacy and safety.

Brands like COSRX report clinical evaluation and safety testing, reflecting an industry trend toward evidence-informed development.

Safety and regulation frameworks are robust, though not flawless, with international standards guiding ingredient limits, labeling, and product oversight.

The Ministry of Food and Drug Safety oversees cosmetics safety and quality, and Korea’s government actively promotes export competitiveness.

Regulators and platforms cooperate to remove unsafe products quickly, although investigations have found some toners exceeding EU limits for allergenic fragrances and containing high alcohol content or incomplete labeling. [25].

Compliance with EU and FDA rules is required for market access, and labeling laws mandate accurate disclosure of ingredients and allergens.

K-beauty’s sustained global popularity arises from its prevention-first philosophy, innovative yet gentle ingredients, affordability, and savvy digital and retail strategies underpinned by supportive policy and regulation. [1][3][4][12].

While many hero ingredients have scientific support, the field still lacks comprehensive long-term clinical trials on complete routines, so efficacy assessments often rely on ingredient-level evidence and brand-led testing. [22][20].

Overall, K-beauty’s blend of skin-health focus, evolving routines, and effective global marketing continues to drive international demand and influence beauty standards worldwide. [3][6].

Korean skin care has become a global phenomenon in recent decades, with the market generating $8.3 billion in revenue in 2021 and projected to reach $18.32 billion by 2030 at a 9.2% CAGR.

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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South Korea ranks eighth in global cosmetics market share and fourth in cosmetics exports, underscoring the category’s entrenched international presence.

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Korea Cosmetics Experience Center
# Korea Vientiane l 2021-10-01
Vientiane, South Korea
Director （ PD ） ： Jin Bo
Moderator (MC): Minami Mori (Professor, Hirasawa University)
Guest: Sung Joon-soo (Head of Education and Publicity Group, Korea Cosmetics Industry Research Institute)
The heart of beauty is for everyone.
Speaking of Korea, most women will think of Korean cosmetics.
During the epidemic, the first Korean cosmetics publicity center opened in Myeongdong, Seoul.
This program has asked the person in charge of Song Zhenxiu to introduce the relevant situation for everyone.
Nan: Hello! Would you please say hello to our listeners?
Song: Hello everyone.
I am Song Jung-soo of the Korean Cosmetics Industry Research Institute, and I am mainly responsible for publicity and training work.
Now my main business is running the first K-beauty experience hall in Korea.
We are delighted to have the opportunity to introduce our Cosmetics Experience Hall on KBS Radio Korea International.
Nan: Your Chinese is so good, how did you end up with China?
Song: When I was very young, a friend made me a Chinese food in Northeast China. As a result, I suddenly became fascinated with the magic of Chinese food, so I began to learn Chinese, and completed a master's degree in Chinese universities.
Nan: Congratulations on the grand opening of Korea Cosmetics Experience Hall, please tell us what kind of experience hall this is?
Song: Our K-beauty Cosmetics Experience Hall is the first Korean cosmetics publicity hall jointly operated by the Korean Ministry of Health and Welfare and the Korean Cosmetics Industry Research Institute.
Domestic foreigners and ordinary consumers can freely use and experience the excellent cosmetics of Korean SMEs here for free.
Nan: What is the background to opening such an experience hall?
Song: The market share of the Korean cosmetics industry currently occupies the eighth place in the world, and exports account for the fourth place, but cosmetics exports are mainly played by large enterprises, in fact, among the cosmetics of Korean small and medium-sized enterprises, there are also very many excellent products.
It is just that the public is not very familiar with them, so we planned such a project, hoping that Korean small and medium-sized cosmetics can also go to the world.
Nan: How did consumers react to the experience?
Song: Our experience hall is located in Myeongdong, in the center of Seoul, and you can see not only the famous Myeongdong church, but also the landmark Namsan of Seoul.
Because the background is very beautiful, many people can not help but pull out their mobile phones to constantly take photos.
Therefore, our experience hall can be said to be a collection of experience and leisure in one place, every day at noon and after work will be visited by many office workers.
Nan: Korean cosmetics are popular all over the world, especially in Asia. Why do you think this is?
Song: The reasons are very diverse. First of all, Koreans pay special attention to skin protection, starting from infancy to use skin care products suitable for their skin care, and then they must use sunscreen every day in adolescence to prevent UV damage to the skin.
In addition, Korean cosmetics production attaches great importance to raw materials, try to use natural affinity of raw materials, reduce the stimulation of the skin, so it is generally considered that Korean cosmetics are very safe.
Third, it should be the impact of the Korean wave craze, such as Korean opera and Korean singers and other entertainers should be said to be not small. (Photo from the guest)
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TikTok has driven a resurgence of K-beauty with 9.5 billion views on #kbeauty, a 134% year-over-year surge in “glass skin,” and double-digit U.S. sales growth for viral brands like Laneige and Innisfree.

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Demand is broad-based, including a 60% sales increase for Korean skincare in markets like the UAE and sustained global interest in trends such as double cleansing and multipurpose products.

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Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
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Partnerships with major retailers have accelerated expansion, with A.S. Watson introducing Amorepacific’s brands across 28 markets and reporting double-digit growth for K-beauty in 12 months.

K-beauty growth has also been supported by increasing exports and steady industry expansion, including a 16.1% export rise in 2020 to US $7.6 billion and an approximate 9% compound growth rate.

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Content: A.S. Watson launches K-Beauty Land O + O strategy to help Korean cosmetics brand break into Asia
Hot Talk 23: 21 2021 / 10 / 21
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A.S. Watson launches K-Beauty Land O + O strategy to help Korean cosmetics brand break into Asia
In the past, Changhwa (00001) ’ s Watsons cooperated with a number of Korean beauty brands to use O + O (offline and online) strategies to help brands interact with their target customers in the Asian market and expand their business. In order to meet consumers ’ desire for Korean beauty products, Watsons launched K-Beauty Land, offline and online. The store offers over 8,000 Korean beauty products to satisfy the people ’ s desire not to fly.
A.S. Watson said that it has established a successful partnership with Korean beauty brands Mise En Scène and COSRX in the Asian market and will introduce Hello Bubble, a product of Mise En Scène, to be sold in Hong Kong.
Korean beauty brand COSRX was launched exclusively in Singapore, Malaysia, Thailand and the Philippines in 2017, with a compound annual growth rate of more than 80%, while hair brand Mise En Scène has recorded a compound annual growth rate of 90% since its launch. The product was first launched in 2018 at Watsons Taiwan and will be available exclusively in Singapore, Malaysia and Thailand in 2020. Sold in Hong Kong.
According to the latest research, Korea ’ s cosmetics exports increased by 16.1% year-on-year in 2020, and the total value of exports reached nearly US $7.6 billion.
Meanwhile, the size of the Korean beauty products market will grow at a compound annual growth rate of 9% from 2021 to 2027.
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Editor: Tseng Lok Sze
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In China, Korean beauty giants leverage e-commerce and trade fairs like the China International Import Expo to localize and meet market demand, bolstering K-beauty’s regional footprint.

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Content: People 's Network > > International
Korean beauty giants: the Expo allows us to more accurately grasp the current consumer trends
November 5, 2021 18: 28 | Source: Xinhua Network
Small number
Xinhua News Agency, SEOUL, Nov. 5 (Reporter Lu Rui Zhou Siyu) “The 4th China International Import Expo provides a platform for enterprises from all over the world to display new products, which helps the company to more accurately grasp the current consumer trends and market demand. ”
"We look forward to continuing to bring new brands and better product experiences to Chinese consumers by participating in this CIIE, bringing overseas trendy new products, beauty technology and digital experiences to the Chinese market," Wen Huimin said.
This is the fourth consecutive year that Amorepacific has participated in the Expo.
Deep rooted in the Chinese market for nearly 30 years, Amorepacific has continuously established and developed a digital operation strategy in China thanks to China ’ s mature and developed e-commerce platform and supporting facilities.
As an important stop in promoting overseas business, China is now the group's largest overseas market.
Wen Huimin said that this year the company's exhibition theme revolves around "casting a beautiful world", with a total of 9 brands and more than 600 products participating.
"CIIE provides a valuable opportunity for industry exchanges, and we hope to take this opportunity to accelerate consumer-centric products and technological innovation, accelerate the digital layout in China, and bring more rich and diversified choices to Chinese consumers," Wen Huimin said.
(Edited by: Cui Shige, Yang Mu)
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At its core, Korean skin care emphasizes prevention, hydration, and steady, gentle care to achieve a luminous “glass skin” complexion through innovative ingredients and traditional rituals.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

The approach prioritizes skin barrier health, soothing actives like PHAs, ceramides, and niacinamide, and year-round sun protection to minimize irritation and environmental damage.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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Routines are multi-stage and personalized, often starting early with diligent sunscreen use and integrating diet and “inner beauty” as part of a holistic philosophy.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
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Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Skin protection from infancy and reliance on natural raw materials to reduce irritation are long-standing tenets of Korean cosmetics culture.

Traditional Korean medicine (hanbang) influences ingredient choices such as ginseng and green tea, blending heritage with modern skin science.

While multi-step routines remain emblematic, newer trends like skip-care and waterless beauty are streamlining routines without abandoning the hydration-first ethos.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean skin care differentiates itself from Western approaches by favoring gentle, barrier-supportive formulas over harsher regimens centered on strong retinoids or exfoliating acids.

Distinctive features include unique ingredients like snail mucin and bee propolis, fermented actives for improved potency, and widespread use of double cleansing and dewy “glass skin” aesthetics. [3][6].

Many products are priced under $25 and often positioned as gender-neutral, enhancing accessibility and broadening appeal. [3].

Earth-friendly practices such as minimal packaging, biodegradable materials, and waterless formats further distinguish K-beauty’s innovation ethos.

The international boom reflects a mix of product innovation, gentle and effective formulations, affordability, and the cultural pull of K-dramas and K-pop amplified by social media. [7].

Government policy has played a structural role through regulation, export promotion, and support for SMEs, with oversight by the Ministry of Food and Drug Safety and the Ministry of Health and Welfare. [33][2].

Title:

Content: People 's Network > > International
South Korean government supports small and medium-sized cosmetics companies to expand overseas
November 29, 2022 15: 48 | Source: People's Daily Online - International Channel
Small number
The second official of the Korean Ministry of Health and Welfare, Park Min-soo, addressed the “2022 K-Beauty Brand Show ”.
Photo by Ma Fei, People's Daily Online
People's Network Seoul, November 29 (Reporter Ma Fei) "2022 K-Beauty Brand Show" was held in Seoul on the 25th.
Hosted by the Korean Ministry of Health and Welfare, the Korean Cosmetics Industry Research Institute, and the Beauty Play Experience Hall, the event aims to improve the global competitiveness of Korean small and medium-sized cosmetics companies.
The second official of the Korean Ministry of Health and Welfare, Park Min-soo, President of Korea Cosmetics Industry Research Institute, Lee Jae-lan, Director of Korea Cosmetics Industry Research Institute, Song Jeong-soo, Director of Beauty Play Experience Center, Park Jung-lu, Vice President of Seoul Tourism Association, and beauty brands and market experts attended the event.
The brand show is centered on Korean small and medium-sized cosmetics companies, with a total of 13 brand experience areas to promote Korean small and medium-sized enterprises such as hair care, skin care and beauty through various introductions and experience activities.
The event also offers a variety of programs such as makeup, hairstyle trend shows, and customized cosmetic experiences.
In order to help improve the visibility of small and medium-sized cosmetics companies in South Korea, Beauty Play, the Korean cosmetics experience publicity center, is planning a number of activities, the "2022 K-Beauty brand show" is one of them.
In the future, Beauty Play Experience Hall will provide various support for small and medium-sized cosmetics companies, including organizing brand flash events and shopping live broadcasts.
Lee Jae-lan, president of Korea Cosmetics Industry Research Institute, said, “In the future, we will continue to explore the best beauty companies in Korea, and at the same time, we will formulate plans for domestic small and medium-sized cosmetics companies to expand overseas and provide various support to enhance the global brand image of Korean cosmetics. ”
(Edited by: Gao Ge, Yang Mu)
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Global retail partnerships have extended reach, including A.S. Watson’s K-Beauty expansion and the launch of K-Beauty Land offering over 8,000 products. [4].

Title:

Content: 【 Korean Beauty 】 Korean Beauty Products Popular with Local Customers A.S. Watson Partners with Two Korean Brands
Commercial 17: 26 2021 / 10 / 21
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Yuan Yi-feng, exclusive brand director of A.S. Watson International, said that even during the epidemic, the company observed that Korean beauty products continued to be sought after by customers.
Although citizens were unable to travel to South Korea during the epidemic, local beauty products were still sought after by Hong Kong consumers.
A.S. Watson has established successful partnerships with Korean beauty brands Mise En Scène and COSRX in the Asian market. The company also launched K-Beauty Land, which sells Korean beauty products.
LOG-ON Harbour City store area over 6.600 square feet 5 areas covering beauty, home, camping, fitness and epidemic prevention products (multiple photos)
Yuan Yi-feng, exclusive brand director of A.S. Watson International, said that even during the epidemic, the company observed that Korean beauty products continued to be sought after by customers.
To meet growing demand, A.S. Watson has partnered with several Korean beauty brands to provide more options for beauty lovers across Asia while nurturing emerging brands and helping them grow their business. Mise En Scène and COSRX are two successful examples of how A.S. Watson has helped Korean beauty brands enter new markets and build strong market positions.
As for the company ’ s O + O strategy, it effectively helps brands to engage and connect with their target customers in the Asian market at any time.
Hair brand Mise En Scène ’ s Hello Bubble product has recorded a 90% compound annual growth rate since its launch, while sales rose more than 1,000% after its Hello Bubble x Black Pink event at Watsons in Thailand, becoming the # 1 hair dye on the market.
Another Korean beauty brand, COSRX, has also achieved impressive results in an exclusive partnership with Watsons.
Launched exclusively in Singapore, Malaysia, Thailand and the Philippines in 2017, the brand recorded a compound annual growth rate of more than 80%.
In addition to working with different Korean beauty brands, Watsons also launched K-Beauty Land. According to Yuan, the demand for Korean beauty products is growing, but due to the epidemic, customers are unable to travel to Korea to purchase the latest beauty products.
That ’ s why we launched K-Beauty Land, which offers more than 8,000 Korean beauty products in both offline and online stores, making Watsons the go-to shopping platform for all Korean beauty lovers.
Is online marketing difficult to replace the store?
Estee Lauder: The physical store is still very important
【 McDonald ’ s 】 MIRROR and MIRROR Launch “New Flavor McFried Chicken ”
Reporter: Liao Suk-ying
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Brand credibility is strengthened by certifications and testing, with examples including EWG-verified lines, dermatologically tested ranges for sensitive skin, and clinically evaluated products from COSRX.

Korean authorities also coordinate with platforms like AliExpress and Temu to rapidly remove problematic products and uphold consumer safety standards.

Title:

Content: 【 Printing 】
Korean Anti-Monopoly Agency Signs Product Safety Agreements with Two Major Chinese E-Commerce Companies
Related LINKS http: / / www.CRNT.com 2024-05-13 20: 56: 08
HONG KONG, May 13 (Xinhua) -- China's cross-border e-commerce platform AliExpress and Temu signed an independent product quality and safety agreement with South Korea's antitrust agency, Fair Trading Commission, on May 13 to strengthen product safety supervision and management, and promised to make greater efforts to protect consumer safety and health.
Ray Zhang, Head of Global AliExpress Korea, and Whaleco Korea LLC, co-founder of Temu ’ s parent company, Pinduo, attended the signing ceremony on the same day.
The main contents of the agreement include stepping up product safety supervision and quickly cutting off the circulation of problematic products.
After the signing ceremony, the two companies issued a press release stressing that they will actively cooperate with the Korean regulatory authorities to improve the safety of their platform products.
Zhang Rui said that in order to protect the rights of consumers more effectively, the company will maintain cooperation with the Korean regulatory authorities and strive to meet the Korean standards.
Sun said that the company adheres to the core value of “consumer first ” and is ready to cooperate with the Korean regulatory authorities to ensure consumer safety and sustainable growth of the platform.
Since entering Korea in 2018, Global AliExpress has continuously increased its permanent staff in Korea, not only selling seafood products, but also opening a Korean merchandise store "K-venue". Temu entered the Korean market in July last year, and has not yet arranged a permanent staff to focus on the nautical business.
As of last month, the number of users of AliExpress and Temu in Korea fell 3.2% and 0.7%, respectively.
The analysis believes that this is mainly due to the frequent occurrence of quality problems such as the products sold by the two platforms that have been detected with harmful substances.
The government is investigating whether the two companies violated the protection of personal information, consumer disputes, and other issues due to the sharp increase in complaints from Korean consumers about the products of the two platforms.
However, the domestic industry believes that the wide variety of Chinese products may be difficult to completely cut off the circulation of safety products.
【 Printing 】

Marketing strategies sustaining relevance include influencer and celebrity partnerships, such as collaborations with high-profile ambassadors that drive awareness and aspiration. [15][16].

Title:

Content: 3 popular Korean stars rely on "1 belief" to reach the peak! Get rid of the worldly framework and live their own beauty
Author: Zi Ting Xia
Published: Updated:
Merz Aesthetics ® has invited three South Korean artists, Lee Min-ho, Kim Ho-na and Chun Chao-min, as brand ambassadors. Today, the three ambassadors attended the launch of Ultherapy ®, the flagship brand, to reveal the uniqueness of their skin, show their individuality, self-confidence and beauty, and echo the brand philosophy: “See My Skin, Lift My Way ” therapy ® non-invasive technology Zero incision, zero trauma, and tailor-made for your personal lifting treatment.
Photographer: Xia Tzu Ting
Merz Aesthetics ® has invited three popular South Korean artists, Lee Min Ho Ho, Kim Ho Na and Chun Soo Min as brand ambassadors (Ultherapy ® Official)
KIM HONA: Confidence is a ready posture!
The 44-year-old Kim Ho-Na not only has the title of “Queen of Watching ”, but has also been promoted to wife and mother in recent years. Her secret to showing 40 + mature and beautiful postures is Ultherapy ®, which always pays attention to skin problems at any age. When she comes into contact with Ultherapy ®, her skin becomes better and within a short period of time. When you see the obvious effect.
For her, inner beauty is an important part, first to observe their inner beauty, in order to understand their own preferences.
Khina: Confidence is a ready pose! (Ultherapy ® Official)
Beauty is to know your own preferences and to look closely at your own heart.
Kim Ho-na
Chun Chao-min: Beauty is Love
Chun Chao-min, an actor, won high popularity after competing in the variety show Running Man.
From time to time, she shared plain photos on her personal social platform, but it turned out that she sometimes felt that she was not beautiful or confident.
For her, beauty is an abstract thing, love is eternal, and love can make people shine.
Beauty is love! (photo by Xia Tzu Ting)
My skin is sensitive, but Ultherapy ® helps me to improve my skin quality and become firmer and more active, and once a year without a recovery period, giving me peace of mind with immediate and lasting results.
Chun Chao-min
She blasted herself as a personal user of Ultherapy ® at the launch and was honored to be a spokesperson for the Asia Pacific region.
Ultherapy ® has been used in person for 5 years, the skin becomes delicate and tight, and the inner confidence is improved. She pushed the treatment with her own trial. Compared with other treatments, Ultherapy ® is safe and effective.
In addition to her inner beauty, she has recently begun to pay attention to her diet and choose healthy and clean foods. Drinking green tea helps to reduce swelling and at the same time, taking a half-body bath helps to promote blood circulation.
MR. RICHARD: Everyone has a unique beauty.
In recent years, medical beauty is no longer unique to women, and many men are increasingly paying attention to daily skin care and maintenance.
Lee Min-ho is the only man among the three spokesmen. This year, he has shed his old image and is fearless of being stereotyped by his characters, and has the courage to pursue his own unique beauty.
The society has the problem of appearance anxiety, Li Min-ho bluntly said that there is no need to pay attention to the social definition of appearance standards, must jump out of the social framework, everyone has unique, as long as you find personal uniqueness, learn self-love, you can find their own self-confidence.
Li Min-ho: Everyone has a unique beauty (photo by Xia Zi-ting)
Everyone has a unique inner beauty, no need to deliberately modify, this is the real beauty.
Lee Min-ho
To learn to love oneself is to know one's lover, to discover one's own charm, to discover one's own advantages.
Lee Min-ho
Beauty is defined by itself!
Merz Aesthetics ® has been actively promoting positive thinking for many years, allowing people to re-understand themselves and be brave enough to jump out of the public aesthetic framework to pursue the most authentic and beautiful self.
Merz Aesthetics ® has been actively promoting positive thinking for many years, allowing people to re-discover themselves and embrace themselves outside the popular aesthetic framework. (Ultherapy ® Official)
This year, Merz Aesthetics ® conducted a report, “Finding the Truth About Beauty and Confidence, ” to understand the public ’ s perception of beauty, self-worth, and aesthetic treatments.
The report found that many people believe that the “perfect ” photos on social platforms are filled with an unreal aesthetic atmosphere. Among them, 73% of the respondents worry that letting others see photos without“ P ” will create a negative impression on themselves, and the respondents said that it will take 20 minutes for “P ” to be uploaded to social platforms.
93% of respondents believe that medical treatment can improve their self-confidence.
Merz Aesthetics ® has been committed to promoting the pursuit of the most authentic and beautiful self, asking everyone to get rid of the universal aesthetic framework and live confidently by themselves.
Ultherapy ® contour lift keeps young and beautiful
As you age, your skin will lose its youthful firmness, and wrinkles, fine lines and crow marks will gradually appear around your eyes, mouth and face. If you want to stay in the best shape as the 3 brand ambassadors, try Ultherapy ® non-invasive treatment.
The treatment uses the patented DeepSEETM real-time image to effectively customize the personalized targeted solution, first for the user to evaluate the bottom of the muscle, then the 65 ° C optimal focus ultrasound heat energy, deep into the bottom of the muscle 4.5 mm, stimulate lifting, tension and collagen growth, thus tightening the facial contour, reduce fine lines and wrinkles, to achieve the ideal lifting effect.
One treatment to restore the elasticity of the skin and restore the original beauty!
For more information, please visit: www.ultherapy.com.hk
If you want to stay in top shape like the 3 brand ambassadors, you should try Ultherapy ® non-invasive treatment! (photo by Xia Ziting)
About Merz Aesthetics ®
Merz Aesthetics ® has a long history of focusing on the medical beauty business for many years, and has been committed to making the world a better place to help people live their most beautiful side. Products and services such as injection, instrumentation, and skin care products are clinically proven to be safe and reliable for the individual needs of different people.
For more information, please visit: https: / / www.merzaesthetics.com.hk /

Digital marketing on TikTok has been pivotal in reviving interest and catalyzing sales for hero products and brands.

Product formats tailored to “un-tact beauty,” like hygienic moisturizing sticks, match consumer needs for convenience and zero-contact application.

Title:

Content: What is the magic of the popular Korean drama "Fairy Wand"?
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Korean dramas have always been a powerful driver of beauty trends, and this time it is the moisturizing stick that has frequently appeared in recent Korean dramas.
One in the hand, it is claimed that it can replenish the skin at any time, smooth the fine lines, and can also do local makeup to brighten up, which is called a universal rod or a fairy rod by the media.
If you have a Korean drama recently, you must have seen such a picture: the heroine does not apply lipstick before going out for a date, but takes out a palm-sized "beauty stick", smeared back and forth on the forehead, cheeks, lips, and even neck, and then confidently go to the appointment.
This is the popular moisturizing stick in the Korean beauty industry.
Korean drama has always been a powerful driver of beauty trends, implantable advertising into the plot, the audience knows but is still curious.
From the early BB cream cushion foundation to lipstick, as long as it is used by the heroine, it can cause concern.
The popular drama "You From the Stars" and "Descendants of the Sun", etc., is such a point of stone into gold, with the same kind of beauty products.
This time, the moisturizer is popular, and it is out of Korean drama, through social media and international star effect, to attract more attention.
Not only have beauty bloggers demonstrated on TikTok, but American singers Doja Cat and Ava Max ’ s music videos have also featured moisturizers.
One in hand, it is claimed that it can moisturize the skin anytime, anywhere, smooth fine lines and slow down dryness.
The biggest advantage is that it can be used after wearing makeup.
General makeup powder may make the already dry skin appear rough, moisturizing and smoothing fine lines to help restore the smooth feeling of the skin.
In addition, the moisturizer can also do local makeup brightening, such as cheekbones or forehead.
There are many advantages, it is no wonder that it is called a universal stick or a fairy stick by the media.
The moisturizing stick is not a moisturizing liquid or spray, but a lipstick like texture and packaging, a twist to turn out the paste.
Easy to use, no need to apply skin care products by hand, reduce contact with bacteria, in Korea is known as "un-tact beauty" (zero contact) beauty concept, in the epidemic under the more hygienic skin care and beauty practices.
Korean Moisturizing Bar Brand
It is known that its ingredients contain collagen and fermented schisandra, radish seeds and other extracts, which help to reduce wrinkles and pores and improve moisture.
Actress Kingsilver had earlier used this moisturizer in "The King: The Eternal Monarch", which had begun to attract the attention of the audience and was also known as "Kingsilver moisturizer".
In the recent drama "Unusual Lawyer Yu Ying-chun", the female supporting actress Choi Su-yeon (River Yun-kyung) also took out a cylindrical cosmetics before going to the appointment, and put makeup on her forehead, face, neck and lips.
Korean beauty brands such as Mediheal and Banila Co, which are on the cutting edge of beauty trends, have launched their own moisturizing sticks.
su: m37 ° The latest Secret Multi Balm ($46) contains exclusive patented cedar alcohol and fermented essential oil for moisturizing and firming skin.
In addition to the face and neck, it can also be applied to dry skin areas of the elbow or ankle.
When the reporter tried it, he smeared it back and forth on the cheeks and neck, feeling comfortable, and the neck lines looked diluted.
Usually there is occasionally dry skin at the nose and corners of the mouth, the previous practice is to carry a small bottle of moisturizing cream to apply, but this time to try the moisturizing stick, feel better, will not leave a white trace like a cream.
The texture of the moisturizing stick is like wax, and it becomes a soft texture with grease after being coated on the skin, which is quickly absorbed by the skin and not sticky.
Available at su: m37 ° beauty counter or on tangs.com.
Other similar moisturizers
The concept of such a beauty "magic wand" is not entirely new, and other beauty brands have also launched.
Tatcha The Serum Stick ($79) and Supergoop! ’ s Glow Stick ($40), also sold at Sephora Beauty Shop, are similar moisturizers.
The former contains 80% squalene and Japanese lemon balm, which is strong in moisturizing force, does not block pores, helps to lighten the traces of fine lines, and keeps makeup fresh and adds luster.
The latter, launched in 2017, is a sunscreen and brightening cream, whether it is to go to the beach or attend a banquet to brighten the cheekbones or collarbone, you can use it.
If you can't mend sunscreen for a long time, this one is very convenient, you can help fight ultraviolet rays at any time, and you don't have to worry about making makeup.
The Body Shop also added a universal moisturizer ($33) to the tea tree range earlier this year, mainly made from tea tree oil produced under Fair Trade Kenya in Africa. It feels cool and comfortable when applied, especially on hot days, to help cool down the heat.
★ Use moisturizer stick stickers
1, before makeup, because the moisturizing stick paste texture like wax, contains oil, it is recommended that skin care ingredients are absorbed by the skin before use.
2, if it is to moisturize the skin, it is recommended to wipe the face with oil absorption paper or tissue, and then use a moisturizer to apply, the effect is better.
3, if it is not a large area on the face or neck back and forth, you can also press the required part and push back.
LIKE Our official website for more information

Participation in global expos like CIIE allows Korean companies to present innovations, grasp local preferences, and speed consumer-centric product development.

Retail and brand growth metrics reflect traction, with examples such as Mise-En-Scène’s 30% annual growth since 2019, Hello Bubble’s 90% annual growth, and COSRX’s 80% compound annual growth rate. [5][13].

Sustainability-forward moves, including government-enabled refill stores and eco-focused brand positioning, reinforce long-term consumer alignment. [35].

Title:

Content: Vegan Skincare ｜ The first lip balm selected by 5 Korean niche organic skincare brands is this
Author: WIW - Women in Work
Published: Updated:
In recent years, this trend of environmental protection, vegan and animal-free experiments has also hit Asia. In Korea, which has always mastered the Asian maintenance trend, natural organic care products have become popular in recent years. These natural brands are widely discussed among Korean girls.
To create flawless skin, you need to pay attention to diet, of course, many have to choose natural and harmless skin care products! Recommended 5 Korean niche organic skin care brands (click to enlarge read) ▼ ▼ ▼ ▼
+ 28
One Thing
The brand insists on using Korean organic plant extracts, and each lotion launched has only one ingredient, and the pure ingredients allow the skin to get more targeted care.
Each of these plant ingredients will give the skin a different nourishment, and everyone can mix and use according to their own skin.
Because each product has no compound components, only one organic and natural ingredient, it can also be used with other One Thing products.
Melixir
Melixir is a brand focused on vegan ingredients and environmentally friendly packaging, and without any animal testing, all products are PETA certified for global animal protection, plus natural ingredients, even for pregnant women and sensitive skin.
One of the brand's most popular lip balm, once voted the first easy-to-use lip balm by Korean girls, it can also do its part for the earth while protecting the skin.
Abib Cosmetic
The brand name Abib means “cereal ”, which describes the product ’ s adherence to the use of natural, pure extraction ingredients.
There are not too many varieties, but each one is extremely popular, using only pure ingredients, excluding all ingredients that may make the skin affordable, everyone can definitely use peace of mind.
One of the most popular is the “Chewing Gum Mask ”, which contains no harmful ingredients, and is very attentive, which completely fits the skin and tightly locks the care ingredients.
Related articles: Inventory 12 types of pores, moisturizing, oil control, skin care products Kick off oil fields, acne, acne (click to enlarge to read) ▼ ▼ ▼ ▼
+ 39
Round Lab
Although Round Lab is less well-known in Chinese areas, it has long had a reputation among Korean girls. Its star product, 1025 Dokdo Cosmetics, uses the deep ocean water of 1,500 meters below sea level in Wuling Island, South Korea, which is rich in various mineral ingredients, which can maintain the balance of water and oil in the skin.
Other skincare products also adhere to the use of Korean natural ingredients, the product is mild and also has the effect of calming the skin.
THE LAB by blanc doux
THE LAB blanc doux is the only skin care brand in the market with a patent for small molecule hyaluronic acid products, and has been ranked first in the sales volume of cosmetics on the Korean search engine NAVER.
Its products do not contain any fragrances and preservatives, and are certified by PETA without animal testing, and are certified by EWG green, which is natural and safe.
Its pure white packaging design is simple and elegant, and it is loved at a glance, and its name is actually both external and internal.
Related article ： Skincare ｜ 7 Moisturizing Sprays Powerful Makeup Remover Wearing Masks to Soothe Dry Skin (Click to enlarge) ▼ ▼ ▼ ▼ ▼
+ 25
This article is reproduced under the license of "WIW - Women in Work".
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There is scientific support for several hallmark K-beauty ingredients, though comprehensive long-term clinical trials on whole product lines remain limited.

Title:

Content: What Is A Salmon Sperm Facial? The Dark Side To The Beauty Trend

People are having DNA derived from salmon sperm injected into their faces to make them look younger

By

5 Minutes Read

Salmon sperm facials made the news last year after Jennifer Aniston told the Wall Street Journal she had tried one. Now the anti-ageing treatment is tipped to become a big beauty trend of 2024.

Injecting sperm into your face sounds gross – though it isn’t actually sperm that’s used. But the bigger problem is the industry behind the trend: salmon farming and fishing.

Here we delve into the dark side of the salmon sperm facial and the problem with using animal products in cosmetics.

What is a salmon sperm facial?

The “sperm” in the facials is actually DNA derived from the sperm of salmon. It’s technical name is Polydeoxyribonucleotide, or PDRN, which is how the ingredient may be labelled on cosmetics products. PDRN refers to several bioactive molecules derived from purified and sterilized DNA taken from salmon sperm.

A treatment involves having PDRN injected into your face using a small needle. It is supposed to stimulate collagen production and help cell renewal. Several sessions are recommended across several months to see results. PDRN is also found in some luxury skincare products like lotions and supplements. The fad originated in South Korea, the home of skincare regimes that have become a global phenomenon known as K-beauty.

There is some research showing that PDRN can help wounds to heal, discovered through animal experimentation. But there have been few human trials to test it’s efficacy for cosmetic or medical purposes.

Where does the sperm come from?

According to Metro, the salmon-derived ingredient in the treatment is a by-product of seafood production. “[R]ather than it being tossed away when wild Alaskan salmon is prepared, instead the beauty industry snaps it up.”

It’s not clear whether the PDRN used by beauty companies comes exclusively from wild Alaskan salmon, or whether some is obtained from farmed salmon. Either way, both industries are deeply problematic, and the use of their by-products by the beauty industry is not as harmless as it sounds.

Taking fishes from the wild

Populations of wild Atlantic Salmon are declining globally, with some communities in crisis. For example, in UK rivers – a breeding ground for the species – populations hit a record low in 2022.

This is despite efforts to conserve Atlantic salmon numbers through fishing exclusion zones being established since the 1980s. The global decline is likely due to illegal and unregulated fishing activity, according to one study. Dammed rivers, warming waters due to the climate crisis, and sea lice proliferating at salmon farms attaching to wild fishes may also impacting the health of wild salmon populations.

Salmon farming

Farming salmon is supposed to help alleviate pressure on wild populations. Most of the salmon sold in supermarkets in the UK come from Scottish farms. Indeed, globally more fishes killed for food now come from farms than from the wild. This makes it seem more likely that the PDRN in cosmetics is currently, or will in future be, derived from farmed salmon (though we don’t know its origins for sure).

Salmon farming has many negative impacts on the fishes and the marine environment. Undercover investigations have shown how farmed salmon suffer from predation, sea lice infestations, and disease outbreaks. Mortality rates on farms have also been rising due to warming waters – a problem only set to get worse in future.

The sea lice infestations on farms are bleeding into wild salmon who swim past the pens of their captive kin. In Scotland, there are plans to establish protection zones for wild salmon to keep them safe from the sea lice outbreaks on farms.

Pollution including waste and pesticides from farms has been rising and wreaking havoc on surrounding ecosystems.

By-products aren’t harmless

Using by-products from the meat, fishing, and farmed fish industries – known as rendering – does not simply reduce waste from those industries. It financially supports them by adding value to their products.

Slaughtering animals for food produces a lot of waste, such as blood, bones, skin or scales, hoofs, intestines, and fish swim bladders. Treating and disposing of it in an environmentally safe way is expensive, which is why animal industries would rather sell it. Development in technology are increasingly enabling them to extract materials from waste and monetize it.

The value that rendering adds to animal industries can lead to the products derived from waste becoming a driver of destructive practices.

For example, bovine collagen, used like PDNR as an anti-ageing treatment, has become extremely popular. In 2023, an investigation by several news organizations uncovered links between collagen supply chains and Amazon deforestation. The booming collagen industry means that, along with leather, collagen makes up an increasing portion of the profit made from cows raised in the Amazon who are killed for beef.

Marine collagen, derived from the skin of fishes, is also becoming popular. It could potentially provide a new revenue stream for seafood companies. Collagen, salmon sperm, and other fish waste products that can be rendered could thus become more of a reason in themselves for slaughtering fishes.

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Ginseng extract has been reported to reduce inflammatory factors, promote collagen, improve 24-hour elasticity, and ginseng peptide has shown improvements against irritation-induced aging, with clinical data also noting wrinkle roughness reductions in an eye cream. [18].

Snail mucin provides hydration and barrier support, contains glycolic and hyaluronic acids, promotes collagen and renewal, and has human evidence accelerating wound healing and aiding various skin conditions. [19].

Title:

Content: Special Report
Key Colleges
Is there any basis for "snail mucus", the beauty holy product that creeps into the human face, to care for the skin?
TNL + 2023 / 01 / 15,
Commentary
Xiao Fanru
Xiao Fanru
Hsiao Fan-ju, an ordinary and freedom-loving woman, is willing to take on challenges and changes. She graduated from the Department of Health & Society of Taiwan Grand Duke in 2015, and obtained her degree from the Graduate Institute of Health Policy Management at National Taiwan University in 2017.
He was a civil servant of the Centers for Disease Control and Prevention, Integration Project Manager of a software company, and is currently a Compliance Engineer of an electronics company.
What we want you to know is
As early as the ancient Greek era, snails were used in medical treatment.
At the time, people believed that snails had a sacred strength. It is no surprise that history has evolved so far that we can see a wide variety of snail mucus skincare products on the market.
So, what are the benefits of snail mucus in terms of skin care? Let ’ s take a look at what scientific studies can answer.
"Mirror, mirror, who is the most beautiful woman in the world?" This is the classic line of the fairy tale "Snow White", the bad queen who wants to stay young and beautiful.
In fact, regardless of gender, in order to make youth and beauty permanent, people have always had a high enthusiasm and interest in skin care products that can “lighten fine lines ”,“ smooth skin wrinkles ” or “delay aging ”.
Under this thinking, in recent years, "snail mucus" as an ingredient in the skin care products began to become popular.
Yes, as you can see, snails (and snail mucus) not only get on the table, get into the medical room, and even now quietly "climb" into the human face, becoming a beauty saint.
History of Snail Mucus
When it comes to snails, they have long played an important role in human history.
As early as the ancient Greek era, snails were used in medical treatment.
At that time, people thought that snails had holy strength, otherwise how could they crawl on a rugged plane with a soft body and not be injured? So from the Greek era, Hippocrates, the founder of Western medicine, began to use snail mucus to parasite the antigen cavity; the Roman Celse returned the snail. Then add water to the mixture, and then add water to the mixture.
1).
However, at this stage, people only know that snails have the magical effect of being able to repair themselves, and it is speculated that the cause may be related to snail mucus, but there is still not much scientific evidence that snails can repair human skin.
Fast forward 1,000 years, thousands of miles from ancient Greece, in Chile, a snail farming company specializing in selling snails to French restaurants, snail farmers inadvertently found that their hand skin became smoother and finer after taking care of the snails, and seemed to heal faster if the hand was injured and less likely to leave scars (ref. 2).
This incident caught the attention of the owners of the aquaculture company and led to the creation of the world ’ s first snail slix-based care brand (ref.
3).
This incident also aroused the curiosity of Spanish oncologist Dr. Rafael Abad.
In 1960, he tried to irradiate snails and further observe how snails react in this particular condition.
As the study progressed, he found that under the pressure of radiation, the snails secrete different mucus from the previous snails, and this type of mucus accelerates the healing response of the snails' wounds.
Moreover, when Dr. Raphael applied snail secretions to the wounds of radiation burns in human subjects, the wounds would have a similar healing effect (ref.
4).
As more research began, in 1996, Dr. Raphael filed a patent claiming that snail mucus could be successfully used to treat radioactive dermatitis, burns (including radiation, chemical and thermal burns), accelerate wound healing, and prevent UV radiation from causing skin cancer.
In addition, he suggested in his report that snail mucus helps treat wrinkles and stretch marks (ref.
5).
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Centella asiatica has anti-inflammatory and antioxidant properties, niacinamide reduces sebum and supports a clearer complexion, vitamin C helps with pigmentation and photoprotection, and hyaluronic acid locks in moisture.

Title:

Content: Shopping

The Best Korean Serums For Oily Skin

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Elite Daily/Amazon

If you’re a K-beauty fanatic and you’ve got oily skin, you’re in luck: There are plenty of amazing Korean serums out there that target clogged pores, excess shine, breakouts, and other concerns that are commonly associated with oily skin. More specifically, the best Korean serums for oily skin contain lightweight moisturizers like hyaluronic acid and squalane (because yes, oily skin still needs hydration), as well as ingredients like niacinamide and green tea leaf extract, which are thought to help regulate excess oil production. You also don't have to worry about any $100-plus price tags, as Korean skin care products are generally quite affordable (none of the products featured here cost more than $25).

What To Consider When Shopping For A Serum For Oily Skin

As previously touched upon, you’ll want a serum that offers grease-free hydration via ingredients like hyaluronic acid (or sodium hyaluronate), squalane, panthenol, and vitamin E. Centella asiatica extract, which is beloved for its soothing and moisturizing properties, is commonly found in Korean serums, and it’s a beneficial ingredient for most skin types. Beyond that, you’ll want to choose a serum based on your more specific skin concerns: for example, if you have congested or breakout-prone skin, you probably want a serum that contains a pore-clearing ingredient like willow bark extract or rice sake. If you have sensitive skin, you’ll want to double up on the soothing ingredients. And if your main goal is a more even-looking complexion, consider a serum that contains a brightening antioxidant like vitamin C.

How To Apply Your Serum

You can use a serum in the morning and/or at night (though if you're using a vitamin C serum, your skin will reap the most benefits by using it in the morning layered under your sunscreen). When you apply your serum will depend on the other steps in your skin care routine, but generally, it should go on after cleansing and toning, but before heavier products like moisturizer and sunscreen. Typically, serums will come with a dropper dispenser, so all you need is a few drops, which you can then gently pat onto your face and neck.

Other Tips For Oily Skin

The causes of oily skin can range from hormonal imbalances to genetics to something as simple as the weather. In addition to incorporating a targeted serum into your skin care routine, there are several other steps you can take to help keep your oily skin balanced:

  • Cleanse regularly, and thoroughly remove makeup at the end of the day.
  • Use lightweight, oil-free, noncomedogenic moisturizers (like gel creams).
  • Opt for mattifying makeup products, or use a mineral-based setting powder over your makeup.
  • Keep oil blotting sheets on hand to dab away excess oil throughout the day.
  • Try a topical retinoid at night, which can help unclog your pores by speeding up skin cell turnover.

Shop The Best Korean Serums For Oily Skin

In a hurry? Here are the best Korean serums for oily skin:

  1. Best Serum For Oily, Dehydrated Skin: COSRX Advanced Snail 96 Mucin Power Essence
  2. Best Serum For Oily, Acne-Prone Skin: I Dew Care Juicy Kitten Purifying Power-Green Serum
  3. Best Pore-Minimizing Serum For Oily Skin: Skinfood Peach Sake Pore Serum
  4. Best Calming Serum For Oily Skin: BePlain Cicaful Ampoule
  5. Best Vitamin C Serum For Oily Skin: Skin & Lab Vitamin C Brightening Serum

1. Best Serum For Oily, Dehydrated Skin

Just because you have oily skin, doesn't mean you can skip out on moisturizing (in fact, if your skin is dehydrated, it can actually start producing more oil). If you think your oily skin is also dehydrated (or if it’s dry in some parts), consider COSRX’s best-selling Advanced Snail 96 Mucin Power Essence, a lightweight serum that’s rich in snail mucin, which is a popular ingredient used in Korean skin care. Naturally full of hyaluronic acid, copper peptides, glycolic acid, collagen, and elastin, snail mucin is believed to have hydrating, repairing, and collagen-boosting benefits. (And if you're concerned about the snails, COSRX says they’re cruelty-free, as they collect the mucin from the snails rather than forcing it from them.) In here, panthenol (aka vitamin B5) and arginine further help with replenishing moisture, while allantoin works to soothe dryness and irritation. Technically, this is an essence — kind of like a serum/toner hybrid — so it has an extremely light texture and layers beautifully under other products. It’s also one of the most popular Korean beauty products on Amazon, with over 9,000 five-star ratings and counting.

Relevant review: "I have oily skin, and this stuff is incredible. Cuts down on oil production, very light but super moisturizing, and it soaks in well. The texture is exactly what you imagine snail mucin feels like, but it's not unpleasant or overly sticky."

Active Ingredients: Snail Mucin, Hyaluronic Acid, Allantoin, Panthenol, Arginine Size: 3.38 oz. Cruelty-Free: Yes

2. Best Serum For Oily, Acne-Prone Skin

To help treat the breakouts that often go hand in hand with oily skin, you'll typically see a beta-hydroxy acid, like salicylic acid, included in a serum. I Dew Care's serum uses willow bark extract instead, which is touted as a less-irritating BHA that has anti-inflammatory properties. You'll also find niacinamide at the top of the ingredients list, which has been shown to reduce sebum excretion rates, in addition to promoting an overall clearer complexion. To soothe and nourish inflamed skin, the serum includes a blend of antioxidant-rich ingredients like chlorella vulgaris extract (a type of algae), kale leaf extract, spirulina extract, and centella asiatica extract.

Relevant Review: "I feel like this product actually balanced my skin and made it more clear from small blemishes. Within a week, I noticed more even skin tone, and it seems to be fine with sensitive skin."

Active Ingredients: Niacinamide, Willow Bark Extract, Chlorella Vulgaris Extract, Kale Leaf Extract, Spirulina Extract Size: 1 oz. Cruelty-Free: Yes

3. Best Pore-Minimizing Serum For Oily Skin

This serum makes a great substitute for a pore-minimizing makeup primer that also packs in plenty of good-for-skin benefits. Skinfood’s Peach Sake Pore Serum helps to reduce the look of enlarged pores and slow down the production of oil thanks to a combination of peach fruit extract, silica, and rice sake. Licorice root extract offers antibacterial and anti-inflammatory benefits for anyone who might be prone to acne, and centella asiatica extract works to soothe skin and improve its overall texture.

Relevant Review: "Hands down, this is the best pore-minimizing primer I have ever used. It instantly eliminates the shine and shrinks your pores."

Active Ingredients: Silica, Peach Fruit Extract, Rice Ferment Filtrate (Sake), Centella Asiatica Extract, Licorice Root Extract, Vitamin E Size: 1.5 oz. Cruelty-Free: No

4. Best Calming Serum For Oily Skin

Whether your oily skin also happens to be sensitive, or the excess oil has led to acne-induced irritation, this BePlain Cicaful Ampoule, which is made of 84% centella asiatica extract, may be a valuable addition to your routine. The plant-derived ingredient is rich in nutrients and believed to have anti-inflammatory and antioxidant properties. The active compounds in the plant are proven to effectively treat wounds, which is why centella asiatica has become so popular for helping to soothe irritated skin. In this serum, chamomile flower extract provides further calming benefits, while hyaluronic acid attracts and locks in moisture.

Relevant Review: "I have been using this ampoule for a while and [I'm] currently on my fifth bottle. It's very lightweight and does not leave a sticky residue. I have super oily skin, so it definitely helps that the texture is very light."

Active Ingredients: Centella Asiatica Extract, Hyaluronic Acid, Chamomile Flower Extract Size: 1 oz. Cruelty-Free: Yes

5. Best Vitamin C Serum For Oily Skin

For a serum that helps with fading unwanted hyperpigmentation and preventing sun damage (something that can ultimately lead to more hyperpigmentation), you'll want a vitamin C serum. Skin & Lab’s Vitamin C Brightening Serum uses a synthetic form of vitamin C that’s not only less irritating, but also makes the formula more stable (vitamin C is notoriously very reactive and can lose its antioxidant benefits when exposed to heat, light, and air). Also included in the formula are niacinamide to help regulate oil production, hyaluronic acid to provide lightweight hydration, and collagen and peptides to promote firmer, more moisturized skin.

Relevant Review: "It is not irritating to my sensitive, oily/combo skin, and works great when paired with other products like glycolic acid cleansers and toners, as it helps with brightening your face and giving it a very healthy, even skin-toned kind of glow."

Active Ingredients: Niacinamide, Vitamin C, Vitamin E, Panthenol, Chlorella Vulgaris Extract, Hyaluronic Acid, Hydrolyzed Collagen, Peptides Size: 1 oz. Cruelty-Free: Yes

About The Author:

Marissa DeSantis has worked as a beauty writer for nearly 10 years. Her pieces can be found across print and digital publications like Bustle, Evening Standard, Teen Vogue, and InStyle.

Studies referenced:

Oily Skin: A review of Treatment Options, by Dawnielle C. Endly, DO and Richard A. Miller, DO; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5605215/

Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract, by A. Ratz-Łyko, J. Arct, and K. Pytkowska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4852572/#:~:text=Centella%20asiatica%20extract%20is%20a,hydration%20and%20epidermal%20barrier%20function.

Centella asiatica in cosmetology, by Wieslawa Bylka, Paulina Znajdek-Awizen, Elzbieta Studzinska-Sroka, and Malgorzata Brzezinska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3834700/

PHAs provide effective yet gentler exfoliation, ceramides reinforce the skin barrier, and rice extract has been associated with plumper, hydrated skin.

Some novel actives like PDRN show early promise but require more human cosmetic trials and longer-term studies to fully establish efficacy and safety.

Brands like COSRX report clinical evaluation and safety testing, reflecting an industry trend toward evidence-informed development.

Safety and regulation frameworks are robust, though not flawless, with international standards guiding ingredient limits, labeling, and product oversight.

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Content:
The Importance Of Cosmetic Ingredient Safety: Decoding Labeling Terms And Packaging Solutions With Wholesale Glass Jars

(MENAFN- Evertise Digital) Ensuring the safety of cosmetic products and understanding the ingredients used in them has become increasingly significant in today's beauty industry. As consumers become more aware of the potential risks associated with certain substances, it is crucial to learn about cosmetic ingredient safety and decipher labeling terms to make informed choices about the products they use. This article will delve into the significance of ingredient safety in cosmetics, provide insights into common labeling terms, and highlight the role of wholesale glass jars as a reliable packaging solution that safeguards the integrity and safety of cosmetic products.

Assessing Ingredient Safety: Protecting Your Skin and Health

The safety of cosmetic ingredients is paramount in protecting our skin and overall well-being. Many cosmetic products contain variingredients, such as preservatives, fragrances, and colorants, that may have potential adverse effects on certain individuals. Understanding ingredient safety can help identify potential allergens and sensitizers, allowing consumers to avoid products that may cause skin irritations or other undesirable reactions.

Decoding Labeling Terms: Understanding What Goes into Your Cosmetics

The labeling of cosmetic products serves a vital purpose in informing consumers about the ingredients used. However, deciphering the abundance of terms and claims on product labels can be overwhelming. Familiarizing oneself with common labeling terms such as“organic,”“natural,”“hypoallergenic,” and“cruelty-free” empowers consumers to navigate through their options and make informed decisions based on their preferences and needs.

Wholesale Glass Jars: Ensuring Product Safety and Quality

Packaging also plays a crucial role in maintaining the safety and quality of cosmetic products. Wholesale glass jars have become a preferred packaging solution due to their ability to preserve formulas and protect against harmful external elements. By opting for cosmetic glass jars wholesale , consumers can benefit from a non-reactive, airtight environment that keeps the product free from contamination, ensuring its efficacy and prolonging its shelf life. This provides an assurance that each purchase is a safe and reliable cosmetic product.

Regulatory Guidelines: Upholding Standards for Consumer Safety

Regulatory bodies play a significant role in ensuring the safety of cosmetic ingredients and the accuracy of product labeling. Organizations such as the U.S. Food and Drug Administration (FDA) and the European Union (EU) have established guidelines that regulate the use of certain ingredients and require manufacturers to label their products accurately. Staying informed about these regulations allows consumers to have confidence in the products they choose and reinforces the importance of cosmetic ingredient safety.

Making Informed Choices: Prioritizing Safety and Personal Preferences

In the pursuit of safe cosmetics, education and research are key. By familiarizing oneself with the potential risks associated with certain ingredients, staying updated on recommendations from consumer safety organizations, and understanding labeling terms, consumers can make conscidecisions that align with their values and prioritize their health. Taking into account personal preferences, such as vegan, cruelty-free, or environmentally friendly options, further narrows down choices and allows individuals to select cosmetics that meet their individual needs.

Conclusion

In an era where ingredient safety and transparency have become indispensable, consumers now have access to the information necessary to make informed choices about their cosmetic products. Understanding cosmetic ingredient safety, decoding labeling terms, and recognizing the significance of reliable packaging solutions like wholesale glass jars are essential steps in ensuring the safety, efficacy, and quality of the cosmetics they use. Empowering oneself with the knowledge to embrace ingredient safety leads to confidence in making educated choices in purchasing cosmetics. By prioritizing ingredient safety and understanding labeling terms, consumers can take control of their beauty routines and enjoy products that not only enhance their appearance but also protect their well-being.

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The Ministry of Food and Drug Safety oversees cosmetics safety and quality, and Korea’s government actively promotes export competitiveness.

Title:

Content: worth $8 billion.
Korea fourth in the world in cosmetics exports
The First France
Ahmed Farraj
2: 03 PM, Saturday, 8 Jul 23
South Korea ’ s cosmetics exports were worth more than 10 trillion won (about $8 billion) for the second year in a row in 2022, according to Yonhap.
South Korea became the fourth-largest exporter of cosmetics, after France, the United States and Germany, compared to its third place in 2020 and 2021, falling one place but still the highest in Asia.
The Ministry of Food and Drug Safety said South Korea made 10 trillion and 275.1 billion won in cosmetic exports last year.
The value fell 2.2 percent from 2021, but exceeded 10 trillion won for the second year in a row.
The ministry said the decline in the country's cosmetics exports was mainly due to the economic contraction caused by the spread of the novel coronavirus in China, South Korea's largest importer of cosmetics, the tightening of regulations on cosmetics by the Chinese government, and the preference for domestic products in China.
Cosmetics exports to China fell 26 percent year-on-year last year.
However, cosmetics exports to Vietnam, Taiwan, Thailand and the Philippines rose by 23.4%, 21.1%, 13.2% and 44.4% respectively.
The number of countries importing South Korean cosmetics rose from 153 in 2021 to 163 in 2022.
Exports of cosmetics to developed countries such as France and Canada, and the Central Asian region such as Kyrgyzstan also rose year-on-year, the ministry said.

Regulators and platforms cooperate to remove unsafe products quickly, although investigations have found some toners exceeding EU limits for allergenic fragrances and containing high alcohol content or incomplete labeling. [25].

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Content: Consumer Council tested 25 toner 9 samples with allergenic spices 1 sample with 34% alcohol
August 15, 2023 10: 00
Eastern Network Television
More News Clips
The Consumer Council tested 25 toner products on the market and found 9 samples of allergenic spices. (photo by Wong Chung-min)
Morning and evening skincare is a habit of many people who love beauty. The Consumer Council tested 25 toner products on the market and found that 9 samples detected 1 to 4 kinds of allergenic spices, and the detection amount exceeded the maximum limit required by the European Union. 10 samples detected alcohol (ethanol), 1 sample detected 34% alcohol, which may accelerate the loss of skin moisture, dry skin, and even increase the risk of allergies. And...
The Consumer Council urges manufacturers to avoid or minimize allergenic ingredients and to clearly label the ingredients.
Consumers should not over-clean or use toning water to avoid losing the original oil protection of the skin, increasing the risk of allergies.
The 25 samples in this test are priced between HK $69 and HK $470, and the capacity is from 100 ml to 250 ml, that is, from $0.35 to $3.92 per ml, with a price difference of more than 10 times.
The Consumer Council made reference to the European Union Cosmetics Regulation and the Mainland Cosmetics Safety Technical Specification to test the content of harmful substances commonly found in toner, including allergens and preservatives, and also to test the pH and alcohol content of samples.
The 13 samples were found to have no allergenic spices and preservatives that are sensitive or have a chance to affect the reproductive system.
More than 30% of the samples are sensitive to fragrances in excess of the EU ’ s free labeling limit Many skin care products, including toners, add fragrances to enhance the product ’ s aroma, but also increase the potential allergenic crisis.
Overseas studies have pointed out that about 1 adult will be allergic to spices and appear temporary redness, itching and skin irritation, and even cause contact allergic reactions such as red spots and skin swelling.
The EU Cosmetics Regulation sets the requirements for 26 common allergenic fragrances, four of which are banned substances.
No banned allergens were detected in all samples in this test, but 9 samples detected a total of 6 allergens that were restricted in use, including linalool (6 types, detection amount from 0.0014% to 0.035%), citronel (3 types, detection amount from 0.0011% to 0.0055%), vanillin (4 types, detection amount from 0.0014% to 0.0084%). Limonene (3 types, the detection amount is 0.0025% to 0.015%), benzyl alcohol (1 type, the detection amount is 0.025%) and benzyl benzoate (1 type, the detection amount is 0.0015%), all the detection amount exceeds the upper limit of the EU standard (0.001%), and the allergenic ingredient needs to be labeled.
In terms of the types of allergens detected, “Origins ” (sample 25) detected four allergens at the same time,“ Collagen by Watsons ” (sample 17) and “Bobbi Brown ” (sample 19) detected three allergens, and“ MUJI ” (sample 21) and “innisfree ” (sample 22) detected two allergens each.
3 samples were not labeled as containing allergens on the packaging. Consumers who are allergic to these substances may misuse the products without their knowledge. The situation is not ideal. The relevant product information and test results have been submitted to the Customs and Excise Department for follow-up.
Alcohol (ethanol) is added to many toner products. In this test, 40% of samples (10 models) have detected ethanol, and the detection amount is from 0.0061% to 34%.
Three of the samples had higher ethanol content. The high alcohol content of “Origins ” (sample 25),“ Aēsop ” (sample 23) and “KOSÉSEKKISEI ” (sample 24) were found to be 14.0% and 16.0% respectively, which may not be suitable for people with dry and sensitive skin.
The labelling information of the test samples still needs to be improved. 6 of the 25 samples were not marked with detailed ingredient information in Chinese or English, including “AHC ” (sample 11),“ Hada Labo ” (sample 12), “freeplus ” (sample 13),“ Curél ” (sample 15), “SOFINA ” (sample 18) and“ ÉKOS ” SEKKISEI "(sample 24), the consumer may not know the main active ingredient or whether it contains allergens, and the label information is extremely unsatisfactory.
Each of the four samples did not show the method of use and / or did not show any expiry date information, the situation was not satisfactory, and the Consumer Council urged the relevant manufacturers to improve it.
The pH of normal healthy skin is about 4.7 to 5.8, which is slightly acidic, and the acidic skin is mainly to protect the body from bacterial attacks or other foreign substances.
Test results showed that the pH value of all samples ranged from 3.6 to 6.8, of which 5 samples were neutral, and the remaining 20 samples were acidic. The pH value of 2 samples (10 and 25) was less than 4.
SOFINA ’ s suppliers say that the addition of an appropriate amount of “ethanol ” to the product can improve the stability and anti-corrosion effect of the product, and at the same time, it can give the skin a light feeling and improve the feeling of stickiness.
The “KOSÉSEKKISEI ” supplier refers to the ethanol used in the product to adjust the texture of the product. The ingredients have long been widely used in cosmetics and have been proven to be safe.

Compliance with EU and FDA rules is required for market access, and labeling laws mandate accurate disclosure of ingredients and allergens.

K-beauty’s sustained global popularity arises from its prevention-first philosophy, innovative yet gentle ingredients, affordability, and savvy digital and retail strategies underpinned by supportive policy and regulation. [1][3][4][12].

While many hero ingredients have scientific support, the field still lacks comprehensive long-term clinical trials on complete routines, so efficacy assessments often rely on ingredient-level evidence and brand-led testing. [22][20].

Overall, K-beauty’s blend of skin-health focus, evolving routines, and effective global marketing continues to drive international demand and influence beauty standards worldwide. [3][6].