The popularity of Korean skin care has been on the rise globally over the recent decades, with its unique philosophy and features setting it apart from traditional Western skin care.

Korean skin care is known for its gentle and effective approach, focusing on promoting healthy and hydrated skin, rather than just treating specific skin concerns.

The Korean approach to skin care is centered around the concept of "glass skin," which refers to skin that is smooth, luminous, and flawless.

This philosophy is reflected in the use of ingredients such as snail mucin, bee propolis, and ginseng, which are commonly found in Korean skin care products.

The use of fermented ingredients is also a key feature of Korean skin care, with products such as fermented rice water and fermented plant extracts being popular for their antioxidant and anti-inflammatory properties.

In addition to its unique ingredients, Korean skin care is also known for its emphasis on skin care routines and rituals, such as the popular "10-step" skin care routine.

This routine involves a series of steps, including cleansing, toning, and moisturizing, which are designed to work together to achieve healthy and balanced skin.

The international boom of Korean skin care can be attributed to a combination of factors, including the rise of social media and the increasing popularity of Korean culture.

Platforms such as TikTok have played a significant role in promoting Korean skin care, with many users sharing their favorite products and routines with their followers.

The hashtag #kbeauty has gained over 9.5 billion views on TikTok, with many users seeking out Korean skin care products and advice.

Korean skin care brands have also been successful in marketing their products to a global audience, with many brands using social media and influencer marketing to reach new customers.

According to Julien Bouzitat, US brand general manager for Laneige and Innisfree, the brand has seen double-digit sales growth in the US, thanks in part to its popularity on TikTok.

The brand has also been successful in partnering with influencers and celebrities, such as Sydney Sweeney, to promote its products.

Other Korean skin care brands, such as Cosrx and Beauty of Joseon, have also seen significant growth and popularity, with their products being featured in many social media posts and reviews.

The popularity of Korean skin care has also been driven by its affordability and accessibility, with many products being priced lower than traditional Western skin care products.

According to Retika Jain, Head of Beauty at Noon, Korean beauty products are seeing huge customer demand, especially in the skincare and makeup categories.

The demand for Korean skin care products is expected to continue to grow, with the global market projected to reach $11.4 billion by 2026.

In the UAE, Korean skin care products have become increasingly popular, with many retailers reporting significant growth in sales.

According to Shiraz Khan, Chief Operating Officer of Aster GCC Retail, the company saw a 60% growth in sales of Korean beauty products in the first quarter of the year.

The popularity of Korean skin care has also been driven by its unique and effective ingredients, such as snail mucin and bee propolis, which are not commonly found in traditional Western skin care products.

The use of natural and herbal ingredients in Korean skin care products has also been a major draw for many consumers, who are seeking out more natural and sustainable beauty options.

Overall, the popularity of Korean skin care can be attributed to its unique philosophy, effective ingredients, and affordable prices, as well as its successful marketing and social media strategies.

As the global demand for Korean skin care continues to grow, it is likely that we will see even more innovative and effective products from Korean skin care brands in the future.

With its emphasis on healthy and hydrated skin, Korean skin care is likely to remain a popular and influential force in the beauty industry for years to come.

The popularity of Korean skin care has been on the rise globally over the recent decades, with its unique philosophy and features setting it apart from traditional Western skin care.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean skin care is known for its gentle and effective approach, focusing on promoting healthy and hydrated skin, rather than just treating specific skin concerns.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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The Korean approach to skin care is centered around the concept of "glass skin," which refers to skin that is smooth, luminous, and flawless.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

This philosophy is reflected in the use of ingredients such as snail mucin, bee propolis, and ginseng, which are commonly found in Korean skin care products.

The use of fermented ingredients is also a key feature of Korean skin care, with products such as fermented rice water and fermented plant extracts being popular for their antioxidant and anti-inflammatory properties.

In addition to its unique ingredients, Korean skin care is also known for its emphasis on skin care routines and rituals, such as the popular "10-step" skin care routine.

This routine involves a series of steps, including cleansing, toning, and moisturizing, which are designed to work together to achieve healthy and balanced skin.

The international boom of Korean skin care can be attributed to a combination of factors, including the rise of social media and the increasing popularity of Korean culture.

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Platforms such as TikTok have played a significant role in promoting Korean skin care, with many users sharing their favorite products and routines with their followers.

The hashtag #kbeauty has gained over 9.5 billion views on TikTok, with many users seeking out Korean skin care products and advice.

Korean skin care brands have also been successful in marketing their products to a global audience, with many brands using social media and influencer marketing to reach new customers.

According to Julien Bouzitat, US brand general manager for Laneige and Innisfree, the brand has seen double-digit sales growth in the US, thanks in part to its popularity on TikTok.

The brand has also been successful in partnering with influencers and celebrities, such as Sydney Sweeney, to promote its products.

Other Korean skin care brands, such as Cosrx and Beauty of Joseon, have also seen significant growth and popularity, with their products being featured in many social media posts and reviews.

The popularity of Korean skin care has also been driven by its affordability and accessibility, with many products being priced lower than traditional Western skin care products.

According to Retika Jain, Head of Beauty at Noon, Korean beauty products are seeing huge customer demand, especially in the skincare and makeup categories.

The demand for Korean skin care products is expected to continue to grow, with the global market projected to reach $11.4 billion by 2026.

In the UAE, Korean skin care products have become increasingly popular, with many retailers reporting significant growth in sales.

According to Shiraz Khan, Chief Operating Officer of Aster GCC Retail, the company saw a 60% growth in sales of Korean beauty products in the first quarter of the year.

The popularity of Korean skin care has also been driven by its unique and effective ingredients, such as snail mucin and bee propolis, which are not commonly found in traditional Western skin care products.

The use of natural and herbal ingredients in Korean skin care products has also been a major draw for many consumers, who are seeking out more natural and sustainable beauty options.

Overall, the popularity of Korean skin care can be attributed to its unique philosophy, effective ingredients, and affordable prices, as well as its successful marketing and social media strategies.

As the global demand for Korean skin care continues to grow, it is likely that we will see even more innovative and effective products from Korean skin care brands in the future.

With its emphasis on healthy and hydrated skin, Korean skin care is likely to remain a popular and influential force in the beauty industry for years to come.


The term "Luddite" originated in the early 19th century in England, referring to a group of workers who destroyed machinery in cotton and woolen mills, believing it threatened their jobs.

In the 21st century, the term "Luddite" is still used to describe individuals who are opposed to new technology or ways of working.

According to Brian Merchant, author of "Blood in the Machine", the Luddite revolt was a labor struggle, not an anti-technology movement, and people today are still struggling with the same issues.

The main reason for opposing new technologies is the fear of job loss and the exploitation of workers, as seen in the example of the Luddite movement.

Additionally, the rapid development of technology can lead to the displacement of workers, as seen in the example of the British textile industry in the 19th century.

Some people may also be opposed to new technologies due to concerns about privacy, security, and the potential for technological advancements to exacerbate social inequalities.

However, it is also important to note that technology can bring many benefits, such as increased efficiency and productivity, and can also create new job opportunities.

As Mark P. McDonald notes, technology is part of our agency, and it can encourage contribution, not consumption, and bring meaning to our lives.

Ultimately, the key to navigating the challenges of new technologies is to ensure that they are developed and implemented in a way that benefits all members of society, rather than just a privileged few.

The term "Luddite" originated in the early 19th century in England, referring to a group of workers who destroyed machinery in cotton and woolen mills, believing it threatened their jobs.

Title:

Content: The new is the old well forgotten.
Where in the Network there was a fashionable insult to the opponents of AI
In the Internet discourse, deep in the study of sarcastic comments of anonymous persons, you can find the term "Luddite".
This label is often referred to as people who dare to express the slightest inclination to inhibit the constant development of artificial intelligence (AI).
Related video
Interestingly, such prominent figures as Elon Musk, Stephen Hawking and Bill Gates have been awarded the Luddite Award, which is recognition of their cautionary position regarding the potential dangers associated with artificial intelligence.
During the ceremony, Robert D. Atkinson, the organizer of the award, noted: “Unfortunately, luminaries such as Elon Musk and Stephen Hawking have contributed to the feverish refraction of hands about the impending apocalypse of artificial intelligence, ” writes IFLScience.
In Focus.Technology appeared its own Telegram-channel.
Subscribe not to miss the latest and exciting news from the world of science!
Atkinson also explained: "Do we consider any of them personally Luddites?
No, of course not.
They are pioneers of science and technology.
But they and others have done a disservice to the public — and undoubtedly have helped and comforted the increasingly common neo-Luddist impulse in modern society — by demonizing AI in the popular imagination.
But how did the term come about?
Its roots can be traced back to the early 1800s in England.
Before the industrial revolution, skilled craftsmen who knew a lot about textile production made clothes using their own machines and specialized tools.
However, a situation arose when new technologies and methods of mass production appeared, as a result of which artisans were unable to compete.
The result was a movement whose purpose was the destruction of the textile industry and the destruction of new machines.
Although there is some truth to this story, it does not reflect the whole essence of the Luddite movement.
Their actions were not driven solely by a reaction to new technologies; rather, they were a response to the profound transformations taking place in their professional activities.
While it is true that they often attacked a knitting machine known as a stocking frame, as well as other mechanized fixtures, their main concern was the labor practices associated with these machines.
Kevin Binfield, editor of the Luddite and Compassionate Works, explained their motives: "They simply wanted machines to produce high-quality goods, and that these machines employed workers who had been trained and received fair wages.
It was their only concern. ”
The nickname "Luddites" comes from the nickname "Ned Ludd", an apocryphal figure who allegedly sabotaged a textile factory in 1779, although historical evidence suggests that this man was most likely a fictional one.
In a 2007 paper, researcher David Linton explained: “Some say that a young man, possibly with cognitive impairment, named Ned Ludd once misunderstood an order and accidentally broke his frame machine.
Others argue that this was done deliberately, in a fit of anger.
Whatever the motive, it seems to have become a joke phrase that whenever the machine breaks, for whatever reason, you can say something like, "Ludd must have been here."
From this construction, it is a short step to the ironic application of the name Ludd to vandalism for political purposes. "
Between 1811 and 1816, the Luddite movement held sporadic and somewhat unorganized protests, characterized by the destruction of cars and the burning of factories.
In response, the mill owners resorted to extreme measures, using deadly force against the Luddites.
In April 1812, there was a grim turning point in Huddersfield, where at least four people died at the hands of the mill owners.
In retaliation, the Luddites killed the owner of the mill, William Horsfall, who boldly declared his intention to "smear himself with Luddite blood to the saddles."
Horsfall was shot while sitting on his horse.
Faced with these uprisings, the government immediately sent thousands of soldiers to quell the protests.
Moreover, they adopted a law according to which the breakdown of cars was subject to the death penalty or sending to colonies.
Subsequently, the movement dissipated, but the stable expression "Luddite" could not accurately convey the ideals and goals of the Luddites.
Previously, Focus wrote about the first IPSO in the history of mankind.
It turns out that it was invented in Babylon and it concerns the Flood.

In the 21st century, the term "Luddite" is still used to describe individuals who are opposed to new technology or ways of working.

Title:

Content: Brian Merchant, author: “Luddites are more dangerous to the rich than Robin Hood”

The Luddites have been a great historical resource. Any showy enemy of anything that looked like technological progress has been called a Luddite. Today with generative artificial intelligence and its critics, the word has been revived. The author and journalist Brian Merchant (Iowa City, USA, 1983) saw it coming and has written a book that reviews the Luddite revolt in England at the beginning of the 19th century and its similarities with current technologies: Blood in the Machine (Blood in the Machine, currently without a planned edition in Spanish) thus explores the origins of the current revolt against big technology.

Although the book has appeared in the midst of the AI hype, Merchant began his research a decade ago: “Uber was growing and it was beginning to be seen that it was having a hard impact on taxi drivers, I heard the term Luddite from the pro-Uber sector and wrote an article titled You don't understand anything about Luddites”. Now in his book he remembers that the Luddite revolt was a labor struggle, not anti-technology, at a time when unions were prohibited. In a conversation with EL PAÍS from his residence in Los Angeles, Merchant clarifies the historical impact of the Luddites and the possible similar struggles that are being played today in Silicon Valley.

1. The Luddites were not against progress

The labor revolt over the loss of rights was more important than the destruction of textile machines: “The biggest mistake about the Luddites is to say that they were against technology and progress,” says Merchant. “They were against certain technologies because they recognized the way in which they were going to be used in their context against them as workers. It was a labor movement, against poverty, not anti-technology. The British Government began to mold them in this way almost immediately, it was keen to mock the Luddites and present the argument that they were against progress. It is very similar to how today people in positions of power in technology companies accuse those who complain about poor working conditions. It's the same story for 200 years.”

The book quotes a phrase from historian Eric Hobsbawm that explains this stage: “It was collective bargaining through riots.” According to Merchant, this tactic in a workers' struggle was very powerful for two reasons: “First, it was symbolic because everyone understood that what they were destroying was not just a machine. It was also the specific machine used to transfer wealth from the workers to the employer. Second, it was useful because they destroyed the equipment that businessmen needed.”

2. Why Robin Hood is better accepted than Ned Ludd

Ned Ludd was a legendary character. No one knows for sure if he existed. It was the legend of a teenager who would have broken the first machines at the beginning of the Industrial Revolution. In 1811, rebellious workers used his legendary name to sign letters and further scare: “Ludd probably never existed. But the incarnation of it would become a mascot, an organizational tool, a wink: a powerful 19th-century meme,” Merchant writes.

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Ludd lived near Nottingham (United Kingdom), like another legendary figure who has been better treated by history. There must be a reason, says Merchant: “The Luddites organized a popular and powerful rebellion. People wrote popular songs about them. They were like Robin Hood. But it is interesting that Robin Hood has endured as a positive light, while the Luddites have not. He suggests that the myth of Ned Ludd is in some ways more dangerous to the elites and the wealthy than that of Robin Hood, which is a little more nebulous and open. The Luddites say: go ahead and break the machines of your oppression. Robin Hood says: steal from the rich and give to the poor. “I think that’s a little more tolerable.”

3. How are they similar to today's problems?

The background of the book is that the history of the Luddites is similar to what happens today in Silicon Valley, where a small group of corporations dominate new technologies. “The way technologies are developed has basically not changed. You have a handful of people with access to enough capital or political influence to be able to build a factory and use automation technologies. “Back then, the most aggressive owners didn’t ask anyone how to find a way to make this a win-win.”

Merchant has received criticism for equating the great businessmen of 19th century England with 21st century America. But there are details that he does not see that far away: “The technology development process is in some ways even more undemocratic today than then. There is this immense pool of capital available to Silicon Valley innovators through venture capital. Uber wasn't profitable for 10 years, but they had access to that capital. Did anyone really like that? Did it work for workers and delivery people? Nothing mattered, they just had more money and moved on.”

See also  Just the mystery

According to Brian Merchant, author of "Blood in the Machine", the Luddite revolt was a labor struggle, not an anti-technology movement, and people today are still struggling with the same issues.

The main reason for opposing new technologies is the fear of job loss and the exploitation of workers, as seen in the example of the Luddite movement.

Additionally, the rapid development of technology can lead to the displacement of workers, as seen in the example of the British textile industry in the 19th century.

Title:

Content: Does AI make the arts poorer?
The real difference between the rich and the poor is the human mind.
▲ Since we have AI tools, we can do things quickly and well with a simple prompt, and the cost is low. (Illustration / Reuters)
2nd / Podcaster
I had a friend who had been unemployed for a while and asked me if I had a job for him to do, such as simple things like keeping an account and sorting out documents.
I said, if you asked me two years earlier, there must be, but unfortunately not now.
In the past, those chores took time, since the AI tool, as long as the simple prompt can be completed, the monthly fee is only a few hundred yuan, two or three hundred hourly wage students may not do so well.
He listened to me, didn ’ t believe it, and was curious to ask me how I use AI now.
In fact, the application is too broad and too complicated. To make him understand it as soon as possible, I cite my entire workflow as an example.
For example, when writing an article, in the stage of collecting materials, AI helps me to make notes of books / meetings / lectures / courses with speech, and the content is accurate and the grammar is strict. It can also be converted into various forms of charts, different lengths and various articles.
At the writing stage, I will discuss with AI what different topics can be cut into perspective, such as this article I want to know how AI is changing our society, ask it to help me summarize the main views on the Internet, and I will continue to ask for some details, and also ask it to grab the latest data for me.
Next, before po comes to the community, ask it to help me modify the typos and punctuation, the correction only takes a few seconds, and the text creation is basically completed.
I asked my friend, do you think you can do better, faster and cheaper than AI?
▲ AI can help users to take notes with voice, and the content of speech to text is accurate and the grammar is strict. It can also be converted into various forms of charts, different lengths and various articles.
(Chart / CFP)
Next, the image creation.
Now many devices, including WebCam and Monocular, the camera can lock the portrait to move in small amplitude, and even deliberately create a natural hand shake, self-portrait images are becoming more and more dependent on others.
Before the oral video, mainly rely on improvisation or reading, the former plays subtitles until the hand is broken, the latter has to get a reader to adjust the speed, now AI recognition subtitles are very common, the reader also evolved into the script will follow my words run (used readers will know how convenient this is), greatly speeding up the efficiency of recording videos.
It is also a technology derived from AI speech recognition: AI editing. Although it is not completely free from manual work, the editor is now editing by reading the text, without the need to listen with ears, which saves a lot of effort.
Music and images can be generated by AI, saving a lot of time to find materials and reducing the risk of copyright infringement.
As for the job that my friends are looking for, such as document processing and answering e-mail, I just write a SOP file to feed the robot, and it can do it flawlessly, and there is no need to rest for 24 hours.
It doesn ’ t matter if what is said above is not understood, in simple terms, I used to find two or three more people to deal with the process of chores, and it was replaced by AI, and AI did well and fast.
After all, it was all simple work.
▲ Document processing, e-mail and other things, as long as you write a SOP file to feed the robot, it can do flawless, and 24 hours without rest.
(Chart / CFP)
My friend is angry after hearing it.
I said, but I still need someone to help me, because I ’ m saving a lot of time now, have more capacity, and have the opportunity to make more money.
Do you do business sponsorship? Do you write creative scripts that are popular with young people? Do you have experience in IP marketing?
He was frustrated and said that he would not be those, as if he could only be eliminated.
Then he complained to me, saying that Taiwan's industry is serious, only the technology industry can make money, and other people live in deep water.
In fact, every technological innovation is like this, the British textile industry in the 19th century industrialization, a group of textile workers are also very angry at their loss of work, in the factory to destroy the loom.
These people are called Luddites. Now Luddites have become synonymous with opposition to technological progress. Most people also know that Luddites are marginal beings who will eventually die.
But it is obviously not accurate to attribute the fierce competition to the struggle for literature. In the example above, I am also a writer, but my property has leapt with the industrial revolution.
The difference is that I did two things: the first is the investment trend, and the second is that I treat AI as extremely cheap capital and use it to make money.
But I have taken advantage of resources, like I do not mix badly, will mix better, and mixed badly, will only mix worse.
Times change too fast, now this environment can not guarantee that you listen carefully to the classroom to teach those textbooks out of the society to eat, talent needs a flexible brain, as well as a variety of information judgment, to keep up with the pace of faster and faster technological development.
Then it is true that some people can not do, some people from the past to the present, all want to do the simplest job, they either can not find a job, or they have to get a lower salary than the robot.
▲ In the era of rapid technological changes, the advantages of language have been greatly weakened.
(Image from Google Translate)
In fact, education must be reformed as soon as possible, we need new departments, abolish some old departments, and now it seems like the pure language department of the college is really harming students, ensuring that they graduate and lose their jobs. (This sentence is easy to be misunderstood, it seems that I am belittling a particular department, I am not necessary.) And...
In my experience as a minor in Japanese at university, although I can also study culture and history, the advantages of language have been greatly weakened, and the teaching syllabus must be adjusted.)
The gap between the rich and the poor is inevitable, and policies can only try to avoid too many poor people, otherwise there will be social unrest.
Put on the beautiful idea of science fiction, before the civil unrest of mankind, I hope that robots will take care of our food like mothers.
Can you think about it? – I love this post.
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Some people may also be opposed to new technologies due to concerns about privacy, security, and the potential for technological advancements to exacerbate social inequalities.

Title:

Content: Blog post

We cannot buy tomorrow — using stories to understand technology change

By Mark P. McDonald | December 03, 2021 | 0 Comments

tech NO logyPersonal ObservationHuman AbilityFuture of High TechDigital Society

The dynamic and accelerating rate of change, disruption, societal concerns, etc can make it difficult to see what it all means, the direction we are heading in.  Speculative fiction is one of the ways that people try to make sense out of what can appear to be senseless.  Gartner instituted a special project called “Stories from Planet B“.  The goal was to use stories and other artifacts to help stakeholders envision preferred and plausible futures in a way that is transformative, inspiring and disrupting.

Here is my story, you can find the others at “Stories from Planet B” on Gartner.com

Enjoy

Mark

YOU CANNOT BUY TOMORROW

Tara sat down, rubbing her leg to work out a cramp she had picked up on the walk from her house. She had delayed this to the last minute. “Can’t turn ten ‘till you talk to the old men,” her brother reminded her.

Tara cleared her throat. “Question: What was it like at the start?“

Response: Project 2207, Darius Senna, aged 105, recalling the founding of Pantos.

The front of the room darkened. “Tara. The name means star,” came a man’s voice from the darkness.

“Dad says it’s also a lubricant that has gone bad, ‘Tar — ahh!’”  The room got even darker.

“We call ourselves Pantos. The fifth wave of Planet B colonists, B5, like the vitamin,” the man’s voice continued.

Darius Senna walked out of the darkness. He was wearing a blue collarless shirt rolled up at the sleeves, dark pants and brown boots. Tara noticed his rough hands, and his face, lined from UV rays. A bench appeared. He sat down.

“We were not the first. The first were the explorers. They discovered Planet B, determined it could support life, and summoned us to our new home. Then came ships, filled with those who could afford to leave Earth behind.”

Senna leaned back. Tara noticed the old style comms implant on his wrist. “Six centuries ago, the English sent ships carrying goldsmiths, jewelers, governors and soldiers to Jamestown. They sought to civilize their ‘new world.’ Likewise, the first ships to Planet B carried engineers bankers, officials — the cream of a curdled civilization.”

Looking out the window, Darius continued: “Those first ships were technological marvels. Gossamer solar sails, filled with technology and terraforming equipment. They landed in the northern hemisphere of Planet B. When their technology failed, they starved, just like the colonists at Jamestown.”

He paused and looked at Tara. “After three more waves, some of them are still around, eating from waste regenerators, asking their tech why it doesn’t work. We don’t see them much. We think about them even less.” Darius leaned forward, clasping his hands, just like Tara’s father did when making a point. “We Pantos understand — the physical world feeds the digital world. When the physical does not work, the digital does not matter.”

“Old Earth technology changed in the early 21st century. It turned inward. It became obsessed with experience, entertainment and consumption.” His face hardened. “Before then, technology had made people’s lives better. Then society went digital, and consumption mattered more.”

Darius unclasped his hands. “Data replaced reason. People focused on themselves. Technology meant looking down at a screen, not up at the world around them. People thought it was wonderful. Screens made them feel better.”

He leaned back. Tara noticed the scar down the inside of his left arm. No one had scars anymore, not since the invention of Dermaplast. Darius saw her staring and, almost under his breath, said: “With their narrow datasets, myopic algorithms and self-centered beliefs, they couldn’t see what was really coming. And they never did.”

“I had just turned twenty-seven,” Darius said. He paused, lost in a memory.

He resumed, “We Pantos are not Luddites. We are some of the finest innovators and engineers humanity has ever known. Old Earth technologies were advanced, but consumptive. They were great for solving little problems. Distributing products instantaneously, keeping their users’ attention, showing each other how successful they were.”

“But when the big problems came, technology could not handle it. The heat, the drought, the pandemics, the inequalities, the authoritarian states. This was the world as it really was, not how it appeared online. Their technologies spent what resources they had, but could not create more. When their inherited wealth dried up, it all fell apart.”

“You know why we Pantos tell each other, ‘You can’t buy …”

“… Tomorrow,” Tara finished. She heard that at least ten times a month.

“Right,” Darius replied. “We say that when it’s time to get to work.”

“The ‘northerners’ brought Earth’s ethos of control and exploitation. Digital entertainment, not physical engagement. They binged on culture as they starved and froze to death. If you go up north you can see the graves of trillionaires, and screens looping videos demonstrating their importance.” Darius went silent.

Tara waited, unsure of what to do next. “If we are not the first, then when did we get here?”

Darius looked Tara directly in the face. “We came in the last wave. We came on outdated ships driven by ions. The ships were cannibalized once we landed on the southern hemisphere, far from the first four failures.”

He smiled, “The first waves came to Planet B in space limos. Pantos came in space beaters.”

“Pantos went to work. Our technology fits our hands, not our eyes. We built our homes, rather than having them printed. Building them ourselves proved we were here to stay. Doing things yourself teaches you the true costs and benefits of your actions.”

He paused for a moment, and said: “Tara, remember to feed the Briax when you get home.”

She knew. Doing builds ownership and responsibility; consuming builds nothing but your waistline.

Darius resumed: “Technology is part of our agency. Planet B sustains life, but we are building a world to ensure our minds stay broad; we think before we act. We make mistakes, like we did at Junction.”

He rubbed the inside of his left arm.

“Failure is acceptable when we learn from it. Unacceptable when it is a cost of doing business, or called an externality.”

“We stay strong, acknowledging challenges and celebrating progress. Technology encourages contribution, not consumption. Contribution brings meaning. Meaning motivates innovation and improvement. If it does not work for all of us, then it does not work well enough for any of us. We have much work to do. You know…”

“You can’t buy tomorrow,” Tara repeated, reflexively.

The room brightened. Senna was gone, as was the bench. A woman’s voice spoke up. “Congratulations, Tara. Welcome to your next decade.”

Tara stood up. As she was leaving, she thought she heard the woman say: “Another turning ten. A blessing.”

“Yes,” came Senna’s reply. “Old enough to understand, and young enough to care.”

However, it is also important to note that technology can bring many benefits, such as increased efficiency and productivity, and can also create new job opportunities.

As Mark P. McDonald notes, technology is part of our agency, and it can encourage contribution, not consumption, and bring meaning to our lives.

Ultimately, the key to navigating the challenges of new technologies is to ensure that they are developed and implemented in a way that benefits all members of society, rather than just a privileged few.