The Middle East, traditionally known for its oil wealth, is undergoing a significant energy transition, with several countries investing heavily in solar energy.

The UAE, for instance, is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades, aiming to achieve net zero emissions by 2050.

Saudi Arabia, the Arab world's largest economy, has also announced new renewable energy projects, seeking to become carbon neutral by 2060.

The region's solar energy potential is among the highest in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco, and Egypt contributing to an average annual solar radiation exceeding 2,000.

The Middle East and North Africa region has raised its renewable energy capacity to 57 percent between 2022 and 2023, with countries like Kuwait, Saudi Arabia, Qatar, Egypt, the UAE, Jordan, and Algeria leading this transformation.

The renewable energy market in the Middle East is expected to grow by 13.43% annually from 2023 to 2028, with notable projects like the Benban solar park and the Gulf of Suez wind project in Egypt.

These efforts are not only driving the region's energy transition but also contributing to climate goals, with the Arab Clean Energy Initiative launched by the International Renewable Energy Agency (IRENA).

The energy transition in the Middle East is crucial for the region's economic diversification and climate goals, with governments preparing for a post-oil world.

Overall, the Middle East's energy transition is gaining momentum, driven by significant investments in solar energy and a growing focus on renewable energy.

The Middle East, traditionally known for its oil wealth, is undergoing a significant energy transition, with several countries investing heavily in solar energy.

Title:

Content: World Future Energy Summit to focus on providing ‘sustainability blueprint’

The three-day event will be held at the Abu Dhabi National Exhibition Centre from January 16 to January 18

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The 2023 World Future Energy Summit aims to provide a “crucial sustainability blueprint” amid a global focus on the energy transition and measures to boost investment in the renewables sector.

Energy industry leaders and policymakers from around the world will participate in the three-day event at the Abu Dhabi National Exhibition Centre from January 16 to January 18, organisers said on Wednesday.

The summit is the centrepiece of Abu Dhabi Sustainability Week, a global initiative championed by the UAE and Abu Dhabi's clean energy company Masdar to hasten sustainable development and advance economic, social, and environmental progress.

“This event has evolved just as the energy sector and our economies are transitioning,” said Suhail Al Mazrouei, Minister of Energy and Infrastructure.

“It has now morphed into the Middle East’s most important industry gathering, of which clean energy and infrastructure are key components.”

Countries in the Middle East such as the UAE, Saudi Arabia, Jordan, Oman and Egypt are boosting investment in the clean energy sector.

The UAE is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades as it aims to achieve net zero emissions by 2050.

It is building the world’s largest solar plant with a capacity of two gigawatts in Abu Dhabi's Al Dhafra region that is expected to be ready next year, as well as the Mohammed bin Rashid Solar Park in Dubai with a capacity of five gigawatts.

Saudi Arabia, the Arab world’s largest economy, also announced a number of new renewable energy projects as it seeks to become carbon neutral by 2060.

Egypt, the most populous country in the Arab world, aims to derive 42 per cent of its electricity mix from renewable sources by 2035. The North African country is hosting Cop27 next month.

“This newly transitioned event profile is in the right place at the right time, underlining a much-needed shift towards reaching our clean energy goals, as well as achieving sustainable governance and adopting consumption and [the] production of natural energy methods that ensure the quality of life for current and future generations,” Mr Al Mazrouei said.

Renewable energy investment continued to rise amid green transition efforts globally. Capital investments in renewables are set to surpass oil and gas spending for the first time in 2022 as high power prices prompt countries to further diversify their energy mix, according to a report by Rystad Energy.

Investment in renewable energy is set to hit $494bn in 2022, outstripping upstream oil and gas spending at $446bn for the year, the Oslo-based energy consultancy said this month.

In addition to the focus on energy, water, eco-waste, solar, smart cities, climate and the environment, next year's event will also preside over the launch of a dedicated hydrogen innovation centre as demand for the clean fuel picks up globally amid green transition efforts, organisers said.

The event takes place at a time when the UAE is preparing to host Cop28 next year.

Updated: October 19, 2022, 10:41 AM
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The UAE, for instance, is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades, aiming to achieve net zero emissions by 2050.

Saudi Arabia, the Arab world's largest economy, has also announced new renewable energy projects, seeking to become carbon neutral by 2060.

The region's solar energy potential is among the highest in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco, and Egypt contributing to an average annual solar radiation exceeding 2,000.

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Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
World Future Energy Summit.
Green finance and climate change lead day 2
The second day of the World Future Energy Summit (WFES), held at the Abu Dhabi National Exhibition Centre (ADNEC) in the UAE, kicked off today.
The summit is the premier annual forum for future energy and sustainability.
The day ’ s events focused on green finance, with Boris Johnson, the former Prime Minister of the United Kingdom, stressing the urgency of correcting climate change and thinking outside the box, and providing inspiring views on the obstacles to investing in renewable energy and ways to develop it during a session entitled “Financing Global Approaches to Low-Carbon Economies ”.
“It takes a lot of in-depth social studies, practical solutions and a lot of financial support – governments around the world spend a lot of money to defend themselves against other governments, but we don ’ t spend that much money to fight everyone ’ s first enemy, climate change.
He believes that finding practical solutions requires a serious approach to financing and establishing an assembly line for simple renewable energy projects, so that tangible results can be achieved as soon as possible, which is not possible without setting aside the side issues that usually concern us or we will not be able to solve the problem for another 10 years.
Ahmed Bahieldin, General Manager and Commercial Officer for Europe, Middle East and Africa (EMEA) at GE Vernova, an independent public company spin-off of GE ’ s energy, wind and electricity business, also joined the panel.
“Time is an important factor, especially as there is a lot of capital looking for projects in advanced markets, especially in the areas of renewable energy sources and new technologies, and regulatory reforms and the structuring of the revenue model give more room for growth.
The second day of the summit also saw the launch of the Solar Outlook 2024 report, officially released by the Middle East Solar Industry Association at the World Future Energy Summit.
The report highlights the growing contribution of solar energy to the MENA region ’ s ongoing energy transition from traditional fossil fuels to renewables, amid continued manufacturing boom, population and economic growth, as well as concerns about climate change and environmental sustainability.
Solar Energy
According to the report, the Middle East and North Africa (MENA) region today has one of the highest levels of solar energy potential in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco and Egypt contributing on average annual solar radiation exceeding 2,000 kilowatt-hours per square meter per year.
While the regional solar growth trajectory is expected to continue, the report reveals that it is still well below the levels required to replace the current fossil fuel contribution of 87%, with solar providing just over 2% of the current energy mix in the MENA region.
Denisa Vines, Secretary General of the Middle East Solar Industry Association, said: “The COP28 pledge to increase renewable energy capacity and double energy efficiency with the support of 124 countries has set ambitious targets to increase the deployment of renewable energy and energy efficiency measures by 2030, but we still face many challenges to achieve these goals, especially in the energy sector within the Gulf region. After 2030, a variety of technologies are expected to be market-ready, offering scalable solutions to decarbonize the energy sector, enabling a more effective role for renewables, energy efficiency and zero-emission technologies.
The broad pursuit of ambitious targets by 2030 is focused on public utility projects, which may overshadow the needs of the commercial and industrial sectors, and this underscores the importance of considering a balanced approach to energy deployment to ensure inclusive and sustainable development.
COP28 Pledges
Speaking at the Solar and Clean Energy Conference, Dr. Ralph Blumenthal, Head of Networks Programs Middle East at Siemens, praised the ongoing discussions on digitization and the great importance of integrating renewables into smart grids to help achieve the goals of the COP28 pledge.
Batteries are key if we want to triple renewables by 2030, and increase them nine-fold by 2050. Batteries are not only storage, they are essential to grid regulation and reduce disruptions that may occur during renewable energy generation. Today, around 1,500 GW of renewable energy has been installed globally and is ready for deployment, but cannot be integrated into networks. It operates 100% on renewable energy, but national grids have not yet been able to effectively integrate renewables on a large scale.
Constructive discussions and sessions on global energy issues and solutions will continue tomorrow with the Electric Mobility Forum, which will comprehensively examine the role of clean and independent transport in changing the future of city design, and what is needed to unlock the potential of investing in expanding electric mobility.

The Middle East and North Africa region has raised its renewable energy capacity to 57 percent between 2022 and 2023, with countries like Kuwait, Saudi Arabia, Qatar, Egypt, the UAE, Jordan, and Algeria leading this transformation.

Title:

Content: Oil Minister: KPC ’ s 2040 Strategy is Strong and Ambitious in Energy Transformation Issues
Deputy Prime Minister and Minister of Oil and Minister of State for Economic Affairs and Investment Dr. Saad Al-Barrak said on Tuesday that KPC ’ s 2040 strategy program is strong and ambitious in the issues of energy transformation and carbon emission reduction.
In a speech during a ministerial session at the 12th Arab Energy Conference in Doha entitled (Energy, Environment and Sustainable Development), Barrak said that the countries of the region are serious about the issue of renewable and clean energy, expressing his pride that Kuwait, Saudi Arabia, Qatar, Egypt, the UAE, Jordan and Algeria are leading this transformation.
Barrak, who is also chairman of Kuwait Petroleum Corporation (KPC), said Middle East and North Africa countries, although rich in oil and gas, had raised their renewable energy capacity to 57 percent between 2022 and 2023.
"There is an attack on the so-called reduction of dependence on oil as a source of energy," he said, expressing surprise at the insistence on depriving many people and countries, most of them developing countries, of being the source of the economy that can transport them over the next 30 years to a life of prosperity, security and stability.
At the same time, he pointed out that Africa today needs about $25 billion a year to invest in energy until 2030, explaining that large numbers of people in Africa and elsewhere do not have access to electricity.
He pointed out that what drives the climate issue are “values ” related to the safety of the human environment, well-being and decent living, saying:“ Let us give the people of this region in Asia and Africa an opportunity to advance their resources, which God has granted to be in a position where they can exercise well-being. ”
For his part, Bahraini Minister of Oil and Environment Dr. Mohammed bin Dinah said in a similar speech during the session that the energy transition is not to serve the Framework Convention on Climate Change but to serve the peoples of the countries in which we live.
He added that fuel is an essential part of the economies or incomes of some countries, noting that it must be conserved and consumed in a balanced manner in order to be committed to the environment in the region in terms of carbon quantities.
For his part, the Director General of the Arab Planning Institute, Dr. Abdullah Al-Shami, said during the session that there are many challenges in the subject of energy, including the steady growth in the issue of cities and the demand for housing, which consumes 29% of the energy exported from oil and gas.
He added that the oil-exporting countries, mostly in the Middle East, are suffering from several problems such as increasing the cost of oil production, in addition to the lack of oil technology, such as oil exploration and lack of foreign investment, noting that these countries depend heavily on their oil revenues and energy.
Omer Farouk, secretary-general of the Organization of African Petroleum Producers, called for the need to look at the energy problem in a holistic way, not just focusing on fossil fuels.
If emissions are causing a climate problem, we need to confront and address emissions released by industrialized countries rather than targeting fossil fuels.
It is noteworthy that the 12th Arab Energy Conference was launched yesterday in Doha under the slogan (Energy and Arab Cooperation) and lasts for two days.
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The renewable energy market in the Middle East is expected to grow by 13.43% annually from 2023 to 2028, with notable projects like the Benban solar park and the Gulf of Suez wind project in Egypt.

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Economy: Benban and the Gulf of Suez are among the largest renewable energy projects
Economic Middle East magazine, which specializes in economics and energy, said that the Benban solar park and the Gulf of Suez wind project in Egypt are considered among the largest renewable energy projects in the Middle East.
Renewable Energy Projects in the Middle East
The Middle East has long relied on oil and gas, not only for revenue but also for power generation, but in the past years, the region has positioned itself as a leader in the renewable energy sector, boasting numerous renewable energy projects.
From 2023 to 2028, Mordor Intelligence expects the renewable energy market in the Middle East to grow by 13.43% annually.
The Arab Clean Energy Initiative was launched by the International Renewable Energy Agency (IRENA), and during the Arab Economic and Social Development Summit of 2013, the League of Arab States adopted the initiative, with leaders pledging to increase renewable energy generation capacity in the region from 12 GW in 2013 to 80 GW by 2030.
Benban Solar Park
Located in Aswan, Egypt with a capacity of 1,800 megawatts, Benban Solar Park is valued at $4 billion and includes 41 solar power plants, one of the largest solar PV parks in the world, spanning 37 square kilometers and containing 7 million photovoltaic panels, this initiative is a component of Egypt ’ s Renewable Energy Feed Tariff (FiT) program, which was unveiled in September 2014.
Gulf of Suez Wind Power Project
In November last year, ACWA Power and the Sovereign Fund of Egypt (TSFE) signed a memorandum of understanding, and together they will invest in a 1100 MW wind power project in Jebel Zeit and the Gulf of Suez. The project is one of the largest onshore wind farms in the world, and aims to provide power to more than one million households and reduce annual CO2 emissions by 2.4 million tons.

These efforts are not only driving the region's energy transition but also contributing to climate goals, with the Arab Clean Energy Initiative launched by the International Renewable Energy Agency (IRENA).

The energy transition in the Middle East is crucial for the region's economic diversification and climate goals, with governments preparing for a post-oil world.

Title:

Content: The Middle East is on the cusp of an energy revolution.
In the midst of unprecedented climate change
The next morning – follow up:
The world is currently facing extreme weather extremes, from flash floods to heavy rainfall to record-high temperatures and wildfires, all pointing to a single source: climate change driven by carbon emissions in the air.
The Middle East is particularly affected by this situation as it produces and consumes a very large amount of carbon-emitting fossil fuels that in turn lead to climate change.
A UN report by a UN scientific panel described climate change as unprecedented, saying it was definitely people who were responsible for climate change.
He called for drastic cuts in emissions in order to keep global temperature below the limits set out in the 2015 Paris climate agreement.
According to the Intergovernmental Panel on Climate Change (IPCC), “The scope of recent changes in aspects of the climate system as a whole and the current state of many aspects of the climate system are unprecedented for centuries or several millennia. ”
"Based on the available evidence, they have high confidence that atmospheric carbon dioxide concentrations were higher in 2019 than at any point in at least two million years, and that since 1970, global surface temperature has risen faster than any other 50 years in at least the last two millennia."
234 experts from 66 countries wrote the report, the most comprehensive since 2013.
Many of the effects of climate change can no longer be avoided today.
John Alterman, vice president of the Center for Strategic and International Studies, director of the Middle East Program and director of the Brzezinski Chair for Global and Strategic Security, says no region in the world is more immersed in the consequences of global climate change than the Middle East.
The region accounts for 30% of global oil production and oil revenues are the locomotive of government revenues in the region, either because countries produce oil or because countries produce a workforce working in oil-exporting countries and send money home.
Because of oil revenues, Middle Eastern governments can and do employ large numbers of their own population.
As the world moves away from oil as a source of energy, the economies of the Middle East will change profoundly.
John Alterman adds in a report published by the Center for Strategic and International Studies that at the same time the Middle East is vulnerable to the consequences of climate change.
The region is already extremely water-poor, with the Middle East having 9 of the 10 most water-poor countries.
Drought pushes farmers away from their land and the region ’ s many coastal cities are threatened by sea-level rise, and rising summer temperatures increasingly combine with humidity to endanger human survival.
The Middle East is thus rooted on both sides of the issue of climate change.
As global consumption patterns change, the Middle East will change profoundly.
With climate change, the Middle East will also change profoundly.
He adds that developing countries' energy consumption rises sharply as incomes increase and are likely to rely on existing equipment and technology for longer.
While the rich can spend thousands on green products, for much of the world ’ s population oil and gas will remain affordable fuel.
But Middle Eastern governments may not be willing to cut their oil production.
A sustained drop in global consumption, however small, would put pressure on Gulf states to increase output in a bid to drive higher-cost producers out of the market and ensure they are not left with less valuable barrels in the ground when consumption falls further.
Governments across the Middle East have been preparing for a post-oil world for years but are still far from their goals, says John Alterman.
In the Gulf countries, years will be needed to move from the reality of high-productivity, low-wage workers supporting the efforts of low-productivity, high-wage workers.
The energy transition will be important for more than just the Middle East.
Energy security is the driver of much of China ’ s recent investment in the region.
If China decides that its energy security derives from mines in Africa and not from wells in the Middle East, we should expect a shift in Chinese interest and capital.
If there is a more permanent role for oil and gas in the global energy picture, there could be more competition between the United States and China for regional influence.
Finally, Western countries could move away from hydrocarbons for environmental reasons while China and the developing world remain devoted to them for economic reasons.
This could almost be reflected in America abandoning its future role in the Middle East, with China capturing much of this inaction.
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Overall, the Middle East's energy transition is gaining momentum, driven by significant investments in solar energy and a growing focus on renewable energy.


The Middle East, a region traditionally known for its oil wealth, is undergoing a significant transformation in its energy sector, with several countries investing heavily in solar energy as part of their energy transition strategies.

This shift towards renewable energy is driven by the need to reduce carbon emissions and achieve climate goals, while also diversifying their economies and reducing dependence on oil exports.

The United Arab Emirates (UAE), for example, is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades, with the aim of achieving net zero emissions by 2050.

As part of this effort, the UAE is building the world's largest solar plant with a capacity of two gigawatts in Abu Dhabi's Al Dhafra region, expected to be ready next year, as well as the Mohammed bin Rashid Solar Park in Dubai with a capacity of five gigawatts.

Saudi Arabia, the Arab world's largest economy, has also announced several new renewable energy projects, with the goal of becoming carbon neutral by 2060.

The region's energy transition is not only driven by environmental concerns, but also by economic considerations, as countries seek to reduce their reliance on oil exports and diversify their economies.

The growth of the renewable energy sector in the Middle East is expected to have a significant impact on the local economy, with the renewable energy market in the region expected to grow by 13.43% annually from 2023 to 2028.

This growth is driven by government incentives and investments in renewable energy projects, such as the Arab Clean Energy Initiative launched by the International Renewable Energy Agency (IRENA).

The Middle East and North Africa (MENA) region has one of the highest levels of solar energy potential in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco, and Egypt contributing on average annual solar radiation exceeding 2,000.

The region's solar capacity is expected to continue to grow, with several large-scale solar projects currently under development, including the Benban solar park and the Gulf of Suez wind project in Egypt.

These projects are not only important for reducing carbon emissions, but also for ensuring energy security and diversifying the region's energy mix.

The energy transition in the Middle East is also closely tied to global energy security, with China's recent investment in the region driven by its need for energy security.

The region's energy transition is expected to have a significant impact on the global energy landscape, with the potential for increased competition between the United States and China for regional influence.

Overall, the energy transition in the Middle East is a complex and multifaceted process, driven by a combination of environmental, economic, and geopolitical factors.

The region's governments are playing a crucial role in driving this transition, through investments in renewable energy projects and the implementation of policies and incentives to support the growth of the renewable energy sector.

As the region continues to transition towards a more diversified and sustainable energy mix, it is likely to have a significant impact on the local economy, the environment, and the global energy landscape.

The UAE's Minister of Energy and Infrastructure, Suhail Al Mazrouei, has emphasized the importance of the energy transition, stating that the region's energy sector is evolving and that clean energy and infrastructure are key components of this evolution.

The region's energy transition is also being driven by the need to reduce carbon emissions and achieve climate goals, with several countries in the region committing to reduce their greenhouse gas emissions and transition to a low-carbon economy.

Kuwait's Deputy Prime Minister and Minister of Oil, Dr. Saad Al-Barrak, has stated that the region's countries are serious about the issue of renewable and clean energy, and that Kuwait, Saudi Arabia, Qatar, Egypt, the UAE, Jordan, and Algeria are leading this transformation.

The region's energy transition is expected to require significant investment, with the UAE's investment in clean and renewable energy projects totaling Dh600 billion ($163.5bn) over the next three decades.

The growth of the renewable energy sector in the Middle East is also expected to create new job opportunities and drive economic growth, with the renewable energy market in the region expected to grow by 13.43% annually from 2023 to 2028.

Overall, the energy transition in the Middle East is a critical component of the region's economic and environmental sustainability, and is expected to have a significant impact on the local economy, the environment, and the global energy landscape.

The Middle East, a region traditionally known for its oil wealth, is undergoing a significant transformation in its energy sector, with several countries investing heavily in solar energy as part of their energy transition strategies.

Title:

Content: World Future Energy Summit to focus on providing ‘sustainability blueprint’

The three-day event will be held at the Abu Dhabi National Exhibition Centre from January 16 to January 18

Beta V.1.0 - Powered by automated translation

The 2023 World Future Energy Summit aims to provide a “crucial sustainability blueprint” amid a global focus on the energy transition and measures to boost investment in the renewables sector.

Energy industry leaders and policymakers from around the world will participate in the three-day event at the Abu Dhabi National Exhibition Centre from January 16 to January 18, organisers said on Wednesday.

The summit is the centrepiece of Abu Dhabi Sustainability Week, a global initiative championed by the UAE and Abu Dhabi's clean energy company Masdar to hasten sustainable development and advance economic, social, and environmental progress.

“This event has evolved just as the energy sector and our economies are transitioning,” said Suhail Al Mazrouei, Minister of Energy and Infrastructure.

“It has now morphed into the Middle East’s most important industry gathering, of which clean energy and infrastructure are key components.”

Countries in the Middle East such as the UAE, Saudi Arabia, Jordan, Oman and Egypt are boosting investment in the clean energy sector.

The UAE is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades as it aims to achieve net zero emissions by 2050.

It is building the world’s largest solar plant with a capacity of two gigawatts in Abu Dhabi's Al Dhafra region that is expected to be ready next year, as well as the Mohammed bin Rashid Solar Park in Dubai with a capacity of five gigawatts.

Saudi Arabia, the Arab world’s largest economy, also announced a number of new renewable energy projects as it seeks to become carbon neutral by 2060.

Egypt, the most populous country in the Arab world, aims to derive 42 per cent of its electricity mix from renewable sources by 2035. The North African country is hosting Cop27 next month.

“This newly transitioned event profile is in the right place at the right time, underlining a much-needed shift towards reaching our clean energy goals, as well as achieving sustainable governance and adopting consumption and [the] production of natural energy methods that ensure the quality of life for current and future generations,” Mr Al Mazrouei said.

Renewable energy investment continued to rise amid green transition efforts globally. Capital investments in renewables are set to surpass oil and gas spending for the first time in 2022 as high power prices prompt countries to further diversify their energy mix, according to a report by Rystad Energy.

Investment in renewable energy is set to hit $494bn in 2022, outstripping upstream oil and gas spending at $446bn for the year, the Oslo-based energy consultancy said this month.

In addition to the focus on energy, water, eco-waste, solar, smart cities, climate and the environment, next year's event will also preside over the launch of a dedicated hydrogen innovation centre as demand for the clean fuel picks up globally amid green transition efforts, organisers said.

The event takes place at a time when the UAE is preparing to host Cop28 next year.

Updated: October 19, 2022, 10:41 AM
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NEWSLETTERS
MORE FROM THE NATIONAL

This shift towards renewable energy is driven by the need to reduce carbon emissions and achieve climate goals, while also diversifying their economies and reducing dependence on oil exports.

The United Arab Emirates (UAE), for example, is investing Dh600 billion ($163.5bn) in clean and renewable energy projects over the next three decades, with the aim of achieving net zero emissions by 2050.

As part of this effort, the UAE is building the world's largest solar plant with a capacity of two gigawatts in Abu Dhabi's Al Dhafra region, expected to be ready next year, as well as the Mohammed bin Rashid Solar Park in Dubai with a capacity of five gigawatts.

Saudi Arabia, the Arab world's largest economy, has also announced several new renewable energy projects, with the goal of becoming carbon neutral by 2060.

The region's energy transition is not only driven by environmental concerns, but also by economic considerations, as countries seek to reduce their reliance on oil exports and diversify their economies.

Title:

Content: Monday 26th September 2022 Abu Dhabi UAE
Prayer times
Today 's Issue
Today 's Issue
United Arab Emirates
TRENDS Conference: Middle East Security and Climate Change Challenges
TRENDS Conference: Middle East Security and Climate Change Challenges
September 26, 2022 02: 56
Abu Dhabi (Union)
With the participation of Al-Ittihad newspaper and in cooperation with the Atlantic Council, TRENDS Research and Consulting Center is organizing its second annual conference, entitled “Sustainable Security in the Middle East: Challenges and Prospects of Climate Change ”, at the Council ’ s headquarters in Washington, DC, with the participation of four ministers and about 30 speakers from important political figures and experts from different countries of the world.
The conference aims to highlight climate change as a global crisis that requires new approaches and joint steps to address the consequences, while at the same time providing innovative solutions in all sectors in which climate diplomacy plays a pivotal role for a better future for the Middle East and the whole world.
This year ’ s conference will discuss climate action in the region, explore environmental challenges and opportunities, and showcase ambitious solutions.
The two-day sessions will also provide unique perspectives focusing on climate resilience, the transition to a low-emission economy, and collaboration to solve pressing challenges.
The conference aims to draw insights from experts and practitioners from within and outside the region to formulate recommendations for policymakers.
Keyword
Keynote addresses will be delivered by H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Cabinet Member and Minister of Tolerance; Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, Chief Executive Officer of the UAE Independent Climate Action Accelerators Project; H.E. Dr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology; UAE Special Envoy for Climate Change; H.E. Maryam Al Muhairi, Minister of Climate Change and David Livingstone, Senior Advisor to the US Presidential Special Envoy.
Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research and Consulting Center, said that the second annual TRENDS conference, which coincides with the Center ’ s celebrations of its eighth anniversary, with its participation of experts and thinkers, will certainly be an important opportunity to present ideas and perceptions that help support regional and international efforts to address the threat of global warming. In order to overcome them and achieve the desired goals, especially in the field of achieving sustainable environmental security, in the Middle East region.
Dr. Al-Ali stressed that TRENDS aims to organize its second annual conference “Sustainable Security in the Middle East: Challenges and Prospects of Climate Change ”, in cooperation with the Atlantic Council, to be a bridge of knowledge and academic communication linking the most important think tanks and studies at the regional and international levels. About 30 speakers were important political figures and experts from around the world.
Regional focus
Hamad Al Kaabi, Editor-in-Chief of the Union, stressed that the media is a key partner in raising awareness of the importance of addressing climate change, which is no longer a future threat but a daily challenge facing all the world ’ s population and all countries.
Al-Kaabi, who will present a paper at the conference on “The role of media in supporting green security initiatives, ” said that the region is now the focus of the world ’ s attention as it hosts Cop27 events in the Egyptian city of Sharm el-Sheikh from November 8 to 18, and the United Arab Emirates hosts Cop28 events in the city of « Expo Dubai » in November 2023.
It has become clear that climate change has become a file that requires regional cooperation, as well as concerted global efforts to curb climate change, protect sustainable development plans, and maintain the development and prosperity paths in the Middle East.
The conference will begin with an opening speech by H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Cabinet Member and Minister of Tolerance and Coexistence, while the keynote speech will be delivered by David Livingstone, Senior Advisor to the US Presidential Special Envoy for Climate Affairs.
Security and Climate Change
The first day will also feature a welcome speech by Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Center, and Mr. Jonathan Panikov, Director of the Scowcroft Middle East Security Initiative, Middle East Programs, Atlantic Council.
The first session of the conference will discuss the topic of national security, climate change and the Middle East: current challenges and future prospects, highlighting the perspective of climate change and national security in the region and their implications for the Middle East and the stability of the region, environmental changes and the effects of global warming on public health, the link between extreme natural phenomena and increased migration flows, and climate change as a geopolitical challenge: adaptation and resilient development.
The session will be moderated by Reina Nainan, Senior Non-Resident Researcher at the Adrian Arsht-Rockefeller Foundation Resilience Center, Atlantic Council, and the co-founder ’ s CEO, News3 Dow.
Scarcity of resources
The second session will address the impacts of resource scarcity and population growth in the Middle East.
The effects of the war in Ukraine are discussed in the Middle East's main agricultural imports, such as wheat.
As well as the challenges facing the region in terms of high demand for food and water, especially in light of the expected increase in the region ’ s population, future prospects and implications of population growth and drought on the infrastructure of food and water systems, the strategic importance of water and the growing concept of cross-border water conflict in the Middle East and North Africa, the impact of climate change on supply chains, regional food security strategies and the effects of the war in Ukraine.
The session will be moderated by Dr. Christian Alexander, Head of Strategic Studies at Trends.
Clean energy
The third session of the first day of the conference will begin in the afternoon US time with a keynote address by H.E. Dr. Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and UAE Special Envoy for Climate Change.
The session will then address energy industries, infrastructure and politics in the Middle East: opportunities and challenges of the transition to clean energy, and will discuss the transition to an energy system in which environmentally friendly technologies and the potential of sustainable clean energy sources play an increasingly important role.
In addition to the role of industrial partnerships in the transition to safe and low-carbon energy systems, the transformations of key high-energy industries in pursuit of sustainability objectives, the impact of increased regional gas supplies to Europe (in light of the Russian invasion of Ukraine) on the rapid transition to wind, solar and hydrogen, the challenges of energy transition in the Middle East and North Africa, and the impact of renewable energy generation on urban infrastructure, transportation systems and electricity grids.
The session will be moderated by Dan Murphy, CNBC's Middle East anchor and correspondent.
Climate Diplomacy
The second day of the second annual TRENDS conference in Washington will begin with an opening speech by Her Excellency Maryam Bint Mohammed Al Muhairi, UAE Minister of Climate Change and Environment, followed by the fourth session of the conference entitled between COP27 and COP28: Middle East Diplomatic Efforts to Address Climate Change.
The session will address the role of climate summits in facilitating the transition to a low-carbon economy and highlight the importance of geopolitical factors related to climate diplomacy, as well as new visions for building a sustainable environmental framework, assessing the commitments and commitments made at COP26, and climate diplomacy as a growing foreign policy challenge.
The title is divided into two themes: COP27 and COP28, which will be attended by Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, CEO of the UAE ’ s Independent Climate Action Accelerators Project.
It highlights the UAE ’ s hosting of this conference.
The session will be moderated by Awad Al Braiki, Head of Trends Global.
Green security initiatives
The fifth session of the conference is entitled “Multilateral Green Security Initiatives: The Beginning of a Green New Era Towards Collective Environmental Security in the Middle East ”.
It will discuss the importance of regional and collaborative efforts in operationalizing the Middle East ’ s green security initiatives, as well as ways to mitigate the challenges of environmental insecurity, and ways to enhance regional security and key infrastructure systems that accommodate different climatic conditions, through environmental measures and collective green initiatives.
The use of multilateral green security initiatives to improve the capacity of MENA countries to be global leaders in a resilient and inclusive post-carbon economy, the economic aspects of sustainable environmental security and the investments needed to achieve environmental security, and the role of the media in supporting Middle East green security initiatives.
The session will be moderated by Mohamed Al Mulla, Founder and Director of Diwan Al Mulla Network in the State of Kuwait.
The conference will conclude with recommendations and closing remarks, delivered by Somaya Hadrami, Vice President of Trends Global, and Mr. William Wechsler, Senior Director of the Rafik Hariri Center and Middle East Programs, Atlantic Council.
* Trends Research and Consulting Center is an independent research institution, established in 2014 in the Emirate of Abu Dhabi, United Arab Emirates, and is interested in looking to the future through many specialized research programs.
Trends has been able to build a strong network of relationships and partnerships with various international research centers and international governmental and non-governmental organizations and bodies, and benefit from international research and academic expertise to enhance its scientific and research role at the regional and global levels, by organizing scientific events that enrich the exchange of research experiences and expertise, and the production of various publications in various fields of human knowledge. *
All rights reserved to Al Ittihad Newspaper 2022 ©

The growth of the renewable energy sector in the Middle East is expected to have a significant impact on the local economy, with the renewable energy market in the region expected to grow by 13.43% annually from 2023 to 2028.

Title:

Content: Chairman of the Board of Directors and Editors
I'm sorry.
Mohamad Elbaz
Chairman of the Board of Directors and Editors
I'm sorry.
Mohamad Elbaz
Economy: Benban and the Gulf of Suez are among the largest renewable energy projects
Economic Middle East magazine, which specializes in economics and energy, said that the Benban solar park and the Gulf of Suez wind project in Egypt are considered among the largest renewable energy projects in the Middle East.
Renewable Energy Projects in the Middle East
The Middle East has long relied on oil and gas, not only for revenue but also for power generation, but in the past years, the region has positioned itself as a leader in the renewable energy sector, boasting numerous renewable energy projects.
From 2023 to 2028, Mordor Intelligence expects the renewable energy market in the Middle East to grow by 13.43% annually.
The Arab Clean Energy Initiative was launched by the International Renewable Energy Agency (IRENA), and during the Arab Economic and Social Development Summit of 2013, the League of Arab States adopted the initiative, with leaders pledging to increase renewable energy generation capacity in the region from 12 GW in 2013 to 80 GW by 2030.
Benban Solar Park
Located in Aswan, Egypt with a capacity of 1,800 megawatts, Benban Solar Park is valued at $4 billion and includes 41 solar power plants, one of the largest solar PV parks in the world, spanning 37 square kilometers and containing 7 million photovoltaic panels, this initiative is a component of Egypt ’ s Renewable Energy Feed Tariff (FiT) program, which was unveiled in September 2014.
Gulf of Suez Wind Power Project
In November last year, ACWA Power and the Sovereign Fund of Egypt (TSFE) signed a memorandum of understanding, and together they will invest in a 1100 MW wind power project in Jebel Zeit and the Gulf of Suez. The project is one of the largest onshore wind farms in the world, and aims to provide power to more than one million households and reduce annual CO2 emissions by 2.4 million tons.

This growth is driven by government incentives and investments in renewable energy projects, such as the Arab Clean Energy Initiative launched by the International Renewable Energy Agency (IRENA).

The Middle East and North Africa (MENA) region has one of the highest levels of solar energy potential in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco, and Egypt contributing on average annual solar radiation exceeding 2,000.

Title:

Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
World Future Energy Summit.
Green finance and climate change lead day 2
The second day of the World Future Energy Summit (WFES), held at the Abu Dhabi National Exhibition Centre (ADNEC) in the UAE, kicked off today.
The summit is the premier annual forum for future energy and sustainability.
The day ’ s events focused on green finance, with Boris Johnson, the former Prime Minister of the United Kingdom, stressing the urgency of correcting climate change and thinking outside the box, and providing inspiring views on the obstacles to investing in renewable energy and ways to develop it during a session entitled “Financing Global Approaches to Low-Carbon Economies ”.
“It takes a lot of in-depth social studies, practical solutions and a lot of financial support – governments around the world spend a lot of money to defend themselves against other governments, but we don ’ t spend that much money to fight everyone ’ s first enemy, climate change.
He believes that finding practical solutions requires a serious approach to financing and establishing an assembly line for simple renewable energy projects, so that tangible results can be achieved as soon as possible, which is not possible without setting aside the side issues that usually concern us or we will not be able to solve the problem for another 10 years.
Ahmed Bahieldin, General Manager and Commercial Officer for Europe, Middle East and Africa (EMEA) at GE Vernova, an independent public company spin-off of GE ’ s energy, wind and electricity business, also joined the panel.
“Time is an important factor, especially as there is a lot of capital looking for projects in advanced markets, especially in the areas of renewable energy sources and new technologies, and regulatory reforms and the structuring of the revenue model give more room for growth.
The second day of the summit also saw the launch of the Solar Outlook 2024 report, officially released by the Middle East Solar Industry Association at the World Future Energy Summit.
The report highlights the growing contribution of solar energy to the MENA region ’ s ongoing energy transition from traditional fossil fuels to renewables, amid continued manufacturing boom, population and economic growth, as well as concerns about climate change and environmental sustainability.
Solar Energy
According to the report, the Middle East and North Africa (MENA) region today has one of the highest levels of solar energy potential in the world, with countries such as Saudi Arabia, the United Arab Emirates, Morocco and Egypt contributing on average annual solar radiation exceeding 2,000 kilowatt-hours per square meter per year.
While the regional solar growth trajectory is expected to continue, the report reveals that it is still well below the levels required to replace the current fossil fuel contribution of 87%, with solar providing just over 2% of the current energy mix in the MENA region.
Denisa Vines, Secretary General of the Middle East Solar Industry Association, said: “The COP28 pledge to increase renewable energy capacity and double energy efficiency with the support of 124 countries has set ambitious targets to increase the deployment of renewable energy and energy efficiency measures by 2030, but we still face many challenges to achieve these goals, especially in the energy sector within the Gulf region. After 2030, a variety of technologies are expected to be market-ready, offering scalable solutions to decarbonize the energy sector, enabling a more effective role for renewables, energy efficiency and zero-emission technologies.
The broad pursuit of ambitious targets by 2030 is focused on public utility projects, which may overshadow the needs of the commercial and industrial sectors, and this underscores the importance of considering a balanced approach to energy deployment to ensure inclusive and sustainable development.
COP28 Pledges
Speaking at the Solar and Clean Energy Conference, Dr. Ralph Blumenthal, Head of Networks Programs Middle East at Siemens, praised the ongoing discussions on digitization and the great importance of integrating renewables into smart grids to help achieve the goals of the COP28 pledge.
Batteries are key if we want to triple renewables by 2030, and increase them nine-fold by 2050. Batteries are not only storage, they are essential to grid regulation and reduce disruptions that may occur during renewable energy generation. Today, around 1,500 GW of renewable energy has been installed globally and is ready for deployment, but cannot be integrated into networks. It operates 100% on renewable energy, but national grids have not yet been able to effectively integrate renewables on a large scale.
Constructive discussions and sessions on global energy issues and solutions will continue tomorrow with the Electric Mobility Forum, which will comprehensively examine the role of clean and independent transport in changing the future of city design, and what is needed to unlock the potential of investing in expanding electric mobility.

The region's solar capacity is expected to continue to grow, with several large-scale solar projects currently under development, including the Benban solar park and the Gulf of Suez wind project in Egypt.

These projects are not only important for reducing carbon emissions, but also for ensuring energy security and diversifying the region's energy mix.

Title:

Content: The Middle East is on the cusp of an energy revolution.
In the midst of unprecedented climate change
The next morning – follow up:
The world is currently facing extreme weather extremes, from flash floods to heavy rainfall to record-high temperatures and wildfires, all pointing to a single source: climate change driven by carbon emissions in the air.
The Middle East is particularly affected by this situation as it produces and consumes a very large amount of carbon-emitting fossil fuels that in turn lead to climate change.
A UN report by a UN scientific panel described climate change as unprecedented, saying it was definitely people who were responsible for climate change.
He called for drastic cuts in emissions in order to keep global temperature below the limits set out in the 2015 Paris climate agreement.
According to the Intergovernmental Panel on Climate Change (IPCC), “The scope of recent changes in aspects of the climate system as a whole and the current state of many aspects of the climate system are unprecedented for centuries or several millennia. ”
"Based on the available evidence, they have high confidence that atmospheric carbon dioxide concentrations were higher in 2019 than at any point in at least two million years, and that since 1970, global surface temperature has risen faster than any other 50 years in at least the last two millennia."
234 experts from 66 countries wrote the report, the most comprehensive since 2013.
Many of the effects of climate change can no longer be avoided today.
John Alterman, vice president of the Center for Strategic and International Studies, director of the Middle East Program and director of the Brzezinski Chair for Global and Strategic Security, says no region in the world is more immersed in the consequences of global climate change than the Middle East.
The region accounts for 30% of global oil production and oil revenues are the locomotive of government revenues in the region, either because countries produce oil or because countries produce a workforce working in oil-exporting countries and send money home.
Because of oil revenues, Middle Eastern governments can and do employ large numbers of their own population.
As the world moves away from oil as a source of energy, the economies of the Middle East will change profoundly.
John Alterman adds in a report published by the Center for Strategic and International Studies that at the same time the Middle East is vulnerable to the consequences of climate change.
The region is already extremely water-poor, with the Middle East having 9 of the 10 most water-poor countries.
Drought pushes farmers away from their land and the region ’ s many coastal cities are threatened by sea-level rise, and rising summer temperatures increasingly combine with humidity to endanger human survival.
The Middle East is thus rooted on both sides of the issue of climate change.
As global consumption patterns change, the Middle East will change profoundly.
With climate change, the Middle East will also change profoundly.
He adds that developing countries' energy consumption rises sharply as incomes increase and are likely to rely on existing equipment and technology for longer.
While the rich can spend thousands on green products, for much of the world ’ s population oil and gas will remain affordable fuel.
But Middle Eastern governments may not be willing to cut their oil production.
A sustained drop in global consumption, however small, would put pressure on Gulf states to increase output in a bid to drive higher-cost producers out of the market and ensure they are not left with less valuable barrels in the ground when consumption falls further.
Governments across the Middle East have been preparing for a post-oil world for years but are still far from their goals, says John Alterman.
In the Gulf countries, years will be needed to move from the reality of high-productivity, low-wage workers supporting the efforts of low-productivity, high-wage workers.
The energy transition will be important for more than just the Middle East.
Energy security is the driver of much of China ’ s recent investment in the region.
If China decides that its energy security derives from mines in Africa and not from wells in the Middle East, we should expect a shift in Chinese interest and capital.
If there is a more permanent role for oil and gas in the global energy picture, there could be more competition between the United States and China for regional influence.
Finally, Western countries could move away from hydrocarbons for environmental reasons while China and the developing world remain devoted to them for economic reasons.
This could almost be reflected in America abandoning its future role in the Middle East, with China capturing much of this inaction.
Related Articles

The energy transition in the Middle East is also closely tied to global energy security, with China's recent investment in the region driven by its need for energy security.

The region's energy transition is expected to have a significant impact on the global energy landscape, with the potential for increased competition between the United States and China for regional influence.

Overall, the energy transition in the Middle East is a complex and multifaceted process, driven by a combination of environmental, economic, and geopolitical factors.

The region's governments are playing a crucial role in driving this transition, through investments in renewable energy projects and the implementation of policies and incentives to support the growth of the renewable energy sector.

As the region continues to transition towards a more diversified and sustainable energy mix, it is likely to have a significant impact on the local economy, the environment, and the global energy landscape.

The UAE's Minister of Energy and Infrastructure, Suhail Al Mazrouei, has emphasized the importance of the energy transition, stating that the region's energy sector is evolving and that clean energy and infrastructure are key components of this evolution.

The region's energy transition is also being driven by the need to reduce carbon emissions and achieve climate goals, with several countries in the region committing to reduce their greenhouse gas emissions and transition to a low-carbon economy.

Title:

Content: Oil Minister: KPC ’ s 2040 Strategy is Strong and Ambitious in Energy Transformation Issues
Deputy Prime Minister and Minister of Oil and Minister of State for Economic Affairs and Investment Dr. Saad Al-Barrak said on Tuesday that KPC ’ s 2040 strategy program is strong and ambitious in the issues of energy transformation and carbon emission reduction.
In a speech during a ministerial session at the 12th Arab Energy Conference in Doha entitled (Energy, Environment and Sustainable Development), Barrak said that the countries of the region are serious about the issue of renewable and clean energy, expressing his pride that Kuwait, Saudi Arabia, Qatar, Egypt, the UAE, Jordan and Algeria are leading this transformation.
Barrak, who is also chairman of Kuwait Petroleum Corporation (KPC), said Middle East and North Africa countries, although rich in oil and gas, had raised their renewable energy capacity to 57 percent between 2022 and 2023.
"There is an attack on the so-called reduction of dependence on oil as a source of energy," he said, expressing surprise at the insistence on depriving many people and countries, most of them developing countries, of being the source of the economy that can transport them over the next 30 years to a life of prosperity, security and stability.
At the same time, he pointed out that Africa today needs about $25 billion a year to invest in energy until 2030, explaining that large numbers of people in Africa and elsewhere do not have access to electricity.
He pointed out that what drives the climate issue are “values ” related to the safety of the human environment, well-being and decent living, saying:“ Let us give the people of this region in Asia and Africa an opportunity to advance their resources, which God has granted to be in a position where they can exercise well-being. ”
For his part, Bahraini Minister of Oil and Environment Dr. Mohammed bin Dinah said in a similar speech during the session that the energy transition is not to serve the Framework Convention on Climate Change but to serve the peoples of the countries in which we live.
He added that fuel is an essential part of the economies or incomes of some countries, noting that it must be conserved and consumed in a balanced manner in order to be committed to the environment in the region in terms of carbon quantities.
For his part, the Director General of the Arab Planning Institute, Dr. Abdullah Al-Shami, said during the session that there are many challenges in the subject of energy, including the steady growth in the issue of cities and the demand for housing, which consumes 29% of the energy exported from oil and gas.
He added that the oil-exporting countries, mostly in the Middle East, are suffering from several problems such as increasing the cost of oil production, in addition to the lack of oil technology, such as oil exploration and lack of foreign investment, noting that these countries depend heavily on their oil revenues and energy.
Omer Farouk, secretary-general of the Organization of African Petroleum Producers, called for the need to look at the energy problem in a holistic way, not just focusing on fossil fuels.
If emissions are causing a climate problem, we need to confront and address emissions released by industrialized countries rather than targeting fossil fuels.
It is noteworthy that the 12th Arab Energy Conference was launched yesterday in Doha under the slogan (Energy and Arab Cooperation) and lasts for two days.
Source
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Kuwait's Deputy Prime Minister and Minister of Oil, Dr. Saad Al-Barrak, has stated that the region's countries are serious about the issue of renewable and clean energy, and that Kuwait, Saudi Arabia, Qatar, Egypt, the UAE, Jordan, and Algeria are leading this transformation.

The region's energy transition is expected to require significant investment, with the UAE's investment in clean and renewable energy projects totaling Dh600 billion ($163.5bn) over the next three decades.

The growth of the renewable energy sector in the Middle East is also expected to create new job opportunities and drive economic growth, with the renewable energy market in the region expected to grow by 13.43% annually from 2023 to 2028.

Overall, the energy transition in the Middle East is a critical component of the region's economic and environmental sustainability, and is expected to have a significant impact on the local economy, the environment, and the global energy landscape.


The Labubu phenomenon has taken the world by storm, with fans eagerly lining up to purchase these collectible plush toy monster elves, as seen in the crowds gathered at the Tainan Nanfang Shopping Center, where the limited edition "LABUBU" diver lift cards sold out in less than half an hour.

The character and brand of Labubu, created by Hong Kong designer Kasing Lung and marketed by Pop Mart, a Chinese toy company, has gained significant popularity globally, with the company's products being sold on online platforms such as Wildberries and Ozon, with prices ranging from 1899 to 2499 rubles.

The popularity of Labubu has also been fueled by its presence on social media platforms like TikTok, where users have created various challenges and trends featuring the character, similar to the "Won Da Mo" challenge, which became a viral sensation in 2022.

The surge in popularity of Labubu has led to a significant increase in revenue for Pop Mart, with the company's founder becoming substantially wealthier, as the brand continues to expand its reach globally, including a distribution contract with Rosman in Russia.

The character's appeal has also been recognized by authorities in Thailand, where Labubu was awarded the honorary title of "Amazing Thai Experience Officer" by the Minister of Tourism and Sports, and was given a grand welcome ceremony at the Suvarnabhumi Airport.

The Labubu phenomenon is a testament to the power of social media and online platforms in creating and amplifying trends, with the character's popularity showing no signs of slowing down, as it continues to inspire new content and challenges on platforms like TikTok.

The Labubu phenomenon has taken the world by storm, with fans eagerly lining up to purchase these collectible plush toy monster elves, as seen in the crowds gathered at the Tainan Nanfang Shopping Center, where the limited edition "LABUBU" diver lift cards sold out in less than half an hour.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

How do teenagers gain identity and intimacy?

Which products are increasingly viewed as treasures by collectors?

The character and brand of Labubu, created by Hong Kong designer Kasing Lung and marketed by Pop Mart, a Chinese toy company, has gained significant popularity globally, with the company's products being sold on online platforms such as Wildberries and Ozon, with prices ranging from 1899 to 2499 rubles.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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Which designers does Pop Mart collaborate with?

The popularity of Labubu has also been fueled by its presence on social media platforms like TikTok, where users have created various challenges and trends featuring the character, similar to the "Won Da Mo" challenge, which became a viral sensation in 2022.

Title:

Content: 7 social media challenges of the year [Pulse Picks 2022]

Our compilation of 2022’s finest social media challenges.

2022 has been another year of making memories on social media, following trends and hopping on the hottest challenges available. This year, we continued from where 2020’s #DontRushChallenge and 2021’s #SilhoutteChallenge stopped. Nigerian songs reigned supreme on TikTok both locally and globally, and that is reflected in the list below, where six of seven challenges were influenced by Afrobeat songs. Even the last is inspired by a Nigerian impression of a non-Nigerian song.

TikTok NG’s #PreciousChallenge was born from a caricature of Duncan Laurence and Fletcher’s 2020 song, “Arcade.”

After fast-rising TikToker, Bada Agnes, recreated the song in her famous, overdramatic Igbo accent, a producer named Precious, mixed and mastered the sound, and TikTokers gleefully hijacked it. It became the soundtrack to the #PreciousChallenge, which was essentially recreating relatable Nigerian moments of people taking an L in one form or the other.

One of the most distinguishable this year, The #KulosaChallenge and its variant, #KulosaDanceChallenge became a thing after Oxlade performed his song “Kulosa,” at COLORS Studios. The media company posted the video on YouTube, it somehow got on TikTok and the rest is a massive success story that Oxlade would undoubtedly be grateful for.

TikTokers adopted the song and recorded themselves recreating all of Oxlade’s moves in the COLORS Studios performance. Others chose to fit captivating dance routines into their own version of the challenge. All in all, it was a challenge well accepted on TikTok and of course transplanted to other social media channels where they were equally well received across the globe. Little wonder Oxlade emerged most Googled artiste in Nigeria, 2022.

‘Won Da Mo’ is a song off MAVIN’s 10th-year-anniversary album, “Chapter X.” The song features an ensemble cast of Rema, LadiPoe, Johnny Drille, Ayra Starr, Bayanni, Boy Spyce, Crayon and Magixx. So how did it become a viral social media trend of 2022?

Well, TikTokers fell in love with Rema’s verse on the song and decided to dramatise it in their own unique ways. Once it started, it caught on like an Australian wildfire.

Like others, this challenge is propped up by a [global] smash hit. This time, it’s Burna Boy’s outrageously successful song, Last Last. Although it is a recognised heartbreak track, the TikTok challenge that coopted it is more of a fashion, swag, and style concept, which sees people create epic transitions from basic to badass versions of themselves.

The challenge uses a refixed version of the original Burna song, one which has a suspenseful pause before the line: ‘I need igbo and shayo.’ That pause is what ushers in the cleaned-up version of the creator with a bad new look, enhanced of course, by a mouthful of actual [igbo] smoke.

Crayon’s song, ‘Ijo [Laba Laba]’ and the dance that accompanied it became a thing earlier in the year as TikTokers fell hard in love and went to town with the #IjoLabalabaChallenge. See for yourself

Another MAVINS song, another TikTok challenge. Ayra Star is the one giving us this time around, with her big tune, Rush, creating the #RushDanceChallenge which you may or may not have seen. No long talk, see below:

Kizz Daniel’s ‘Cough’ is one of the catchiest songs of this year and rightfully got the attention of TikTok where its specialized dance routine held people spellbound. It’s literally one of the happiest compilations of people enjoying life and living in the moment.

While we give a special shout-out to Johnny Drille’s #HowAreYouMyFriendChallenge, there’s no better way to round up our 2022 list of social media challenges than with Kizz Daniel’s syrupy song and the exciting dance challenge it gave us online and offline.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

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which social platforms does Gen Z tend to prefer?

The surge in popularity of Labubu has led to a significant increase in revenue for Pop Mart, with the company's founder becoming substantially wealthier, as the brand continues to expand its reach globally, including a distribution contract with Rosman in Russia.

The character's appeal has also been recognized by authorities in Thailand, where Labubu was awarded the honorary title of "Amazing Thai Experience Officer" by the Minister of Tourism and Sports, and was given a grand welcome ceremony at the Suvarnabhumi Airport.

Title:

Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Related News:

What did Labubu receive in Thailand that no other trendy IP receive?

The Labubu phenomenon is a testament to the power of social media and online platforms in creating and amplifying trends, with the character's popularity showing no signs of slowing down, as it continues to inspire new content and challenges on platforms like TikTok.

which social platforms does Gen Z tend to prefer?


The Labubu phenomenon has taken the world by storm, with the character and brand of collectible plush toy monster elves gaining significant popularity globally.

The brand, created by Hong Kong designer Kasing Lung and marketed by Pop Mart, a Chinese toy company, has led to a surge in global revenue for the company, with the company's founder becoming significantly wealthier.

The figurines have become viral sensations, particularly on platforms like TikTok, with fans lining up to purchase them and even celebrities being spotted with them.

The popularity of Labubu can be attributed to its unique design and the fact that it has become a cultural phenomenon, with fans eagerly awaiting new releases and limited editions.

In Taiwan, for example, the limited number of "LABUBU" diver lift cards was sold out in less than half an hour, with fans queuing up to purchase them.

The cards were limited to 100 and required a minimum spend of 999 yuan in the store before they could be purchased at a price of 850 yuan.

The popularity of Labubu has also led to the opening of pop-up shops and stores, with the Tainan South Textile Store in Taiwan being officially opened to cater to the demand for the figurines.

The store sells over 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO, and PUCKY, and has! become a shopping paradise for fans.

In Russia, the holding company Rosman has signed an exclusive distribution contract with Pop Mart to sell collectible figures of Labubu, as well as other characters like Dimoo and Molly.

The figures are already being sold on online platforms like Wildberries and Ozon, with prices ranging from 1899 to 2499 rubles.

The popularity of Labubu has also led to cultural exchange between China and Thailand, with the character being awarded the title of "Magic Thailand Experience Officer".

The character's arrival in Bangkok was met with enthusiasm, with fans wearing white Labubu t-shirts and interacting with the character passionately.

The Thai authorities even held a grand welcome ceremony for Labubu, with the Minister of Tourism and Sports, Themsa Pompani, and other dignitaries attending the event.

The character's popularity has also led to a week-long "Adventure Thailand" tour, where Labubu will deeply experience the local culture and interact with fans.

The Labubu phenomenon is a testament to the power of social media and the impact it can have on popular culture.

The character's popularity on TikTok, for example, can be attributed to the fact that users can create their own content using the character and share it with others.

The popularity of Labubu has also led to a surge in demand for collectible toys and figurines, with fans eager to get their hands on limited editions and rare releases.

The character's popularity is not limited to Taiwan or Thailand, but has become a global phenomenon, with fans from all over the world eager to get their hands on Labubu merchandise.

In conclusion, the Labubu phenomenon is a significant cultural and economic phenomenon that has taken the world by storm.

The character's unique design, limited editions, and popularity on social media have all contributed to its success, making it a must-have for fans and collectors alike.

As the popularity of Labubu continues to grow, it will be interesting to see how the character and brand evolve, and what new releases and limited editions will be made available to fans.

The Labubu phenomenon has taken the world by storm, with the character and brand of collectible plush toy monster elves gaining significant popularity globally.

Title:

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Yashraj Mukhate’s Shafiq Meme recreation turns into music goes viral on internet

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  • The popular Indian YouTuber Yashraj Mukhate used his music to recreate of the meme.
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Pakistan is known around the world for its viral memes, such as “Anday Wala Burger,” “Eye to Eye,” and Chand Nawab’s style of reporting. After social media grew and musical apps like Tiktok came out, Pakistanis made classic and funny memes that people all over the world liked. The “Shafiq Meme” got a lot of views and was used by a lot of well-known actors in Pakistan.

The popular Indian YouTuber Yashraj Mukhate used his music to make a new version of the meme, and it turned out to be a very funny video. He wrote “Badtameez Shafiq” as the caption for the video, and he also pinned the post, which fans love. Check out what he does for fun.

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Fans really like his remake and enjoy it a lot because of his style and music. He keeps lip-syncing “I Love You” while the girl says, “Shafiq, You had no right to say I Love You.” They loved the way he looked and acted while making the video. Fans in India also like the meme, and they are giving Yashraj a lot of praise. Fans in Pakistan said they had been waiting so long for this. People in Pakistan added their friends to a meme. Check out what people have said.

People reacting in the comment section hilariously;

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The brand, created by Hong Kong designer Kasing Lung and marketed by Pop Mart, a Chinese toy company, has led to a surge in global revenue for the company, with the company's founder becoming significantly wealthier.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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Which designers does Pop Mart collaborate with?

The figurines have become viral sensations, particularly on platforms like TikTok, with fans lining up to purchase them and even celebrities being spotted with them.

What are the traits of collectible toy consumers?

Which products are increasingly viewed as treasures by collectors?

which social platforms does Gen Z tend to prefer?

The popularity of Labubu can be attributed to its unique design and the fact that it has become a cultural phenomenon, with fans eagerly awaiting new releases and limited editions.

Title:

Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

How do teenagers gain identity and intimacy?

In Taiwan, for example, the limited number of "LABUBU" diver lift cards was sold out in less than half an hour, with fans queuing up to purchase them.

The cards were limited to 100 and required a minimum spend of 999 yuan in the store before they could be purchased at a price of 850 yuan.

The popularity of Labubu has also led to the opening of pop-up shops and stores, with the Tainan South Textile Store in Taiwan being officially opened to cater to the demand for the figurines.

Which products are increasingly viewed as treasures by collectors?

The store sells over 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO, and PUCKY, and has! become a shopping paradise for fans.

In Russia, the holding company Rosman has signed an exclusive distribution contract with Pop Mart to sell collectible figures of Labubu, as well as other characters like Dimoo and Molly.

Which products are increasingly viewed as treasures by collectors?

The figures are already being sold on online platforms like Wildberries and Ozon, with prices ranging from 1899 to 2499 rubles.

The popularity of Labubu has also led to cultural exchange between China and Thailand, with the character being awarded the title of "Magic Thailand Experience Officer".

Title:

Content: 【 Printing 】
【 Page 1, Page 2, Page 3, Page 4 】
Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
【 Page 1, Page 2, Page 3, Page 4 】
【 Printing 】
Related News:

What did Labubu receive in Thailand that no other trendy IP receive?

The character's arrival in Bangkok was met with enthusiasm, with fans wearing white Labubu t-shirts and interacting with the character passionately.

The Thai authorities even held a grand welcome ceremony for Labubu, with the Minister of Tourism and Sports, Themsa Pompani, and other dignitaries attending the event.

The character's popularity has also led to a week-long "Adventure Thailand" tour, where Labubu will deeply experience the local culture and interact with fans.

What did Labubu receive in Thailand that no other trendy IP receive?

The Labubu phenomenon is a testament to the power of social media and the impact it can have on popular culture.

Title:

Content: 7 social media challenges of the year [Pulse Picks 2022]

Our compilation of 2022’s finest social media challenges.

2022 has been another year of making memories on social media, following trends and hopping on the hottest challenges available. This year, we continued from where 2020’s #DontRushChallenge and 2021’s #SilhoutteChallenge stopped. Nigerian songs reigned supreme on TikTok both locally and globally, and that is reflected in the list below, where six of seven challenges were influenced by Afrobeat songs. Even the last is inspired by a Nigerian impression of a non-Nigerian song.

TikTok NG’s #PreciousChallenge was born from a caricature of Duncan Laurence and Fletcher’s 2020 song, “Arcade.”

After fast-rising TikToker, Bada Agnes, recreated the song in her famous, overdramatic Igbo accent, a producer named Precious, mixed and mastered the sound, and TikTokers gleefully hijacked it. It became the soundtrack to the #PreciousChallenge, which was essentially recreating relatable Nigerian moments of people taking an L in one form or the other.

One of the most distinguishable this year, The #KulosaChallenge and its variant, #KulosaDanceChallenge became a thing after Oxlade performed his song “Kulosa,” at COLORS Studios. The media company posted the video on YouTube, it somehow got on TikTok and the rest is a massive success story that Oxlade would undoubtedly be grateful for.

TikTokers adopted the song and recorded themselves recreating all of Oxlade’s moves in the COLORS Studios performance. Others chose to fit captivating dance routines into their own version of the challenge. All in all, it was a challenge well accepted on TikTok and of course transplanted to other social media channels where they were equally well received across the globe. Little wonder Oxlade emerged most Googled artiste in Nigeria, 2022.

‘Won Da Mo’ is a song off MAVIN’s 10th-year-anniversary album, “Chapter X.” The song features an ensemble cast of Rema, LadiPoe, Johnny Drille, Ayra Starr, Bayanni, Boy Spyce, Crayon and Magixx. So how did it become a viral social media trend of 2022?

Well, TikTokers fell in love with Rema’s verse on the song and decided to dramatise it in their own unique ways. Once it started, it caught on like an Australian wildfire.

Like others, this challenge is propped up by a [global] smash hit. This time, it’s Burna Boy’s outrageously successful song, Last Last. Although it is a recognised heartbreak track, the TikTok challenge that coopted it is more of a fashion, swag, and style concept, which sees people create epic transitions from basic to badass versions of themselves.

The challenge uses a refixed version of the original Burna song, one which has a suspenseful pause before the line: ‘I need igbo and shayo.’ That pause is what ushers in the cleaned-up version of the creator with a bad new look, enhanced of course, by a mouthful of actual [igbo] smoke.

Crayon’s song, ‘Ijo [Laba Laba]’ and the dance that accompanied it became a thing earlier in the year as TikTokers fell hard in love and went to town with the #IjoLabalabaChallenge. See for yourself

Another MAVINS song, another TikTok challenge. Ayra Star is the one giving us this time around, with her big tune, Rush, creating the #RushDanceChallenge which you may or may not have seen. No long talk, see below:

Kizz Daniel’s ‘Cough’ is one of the catchiest songs of this year and rightfully got the attention of TikTok where its specialized dance routine held people spellbound. It’s literally one of the happiest compilations of people enjoying life and living in the moment.

While we give a special shout-out to Johnny Drille’s #HowAreYouMyFriendChallenge, there’s no better way to round up our 2022 list of social media challenges than with Kizz Daniel’s syrupy song and the exciting dance challenge it gave us online and offline.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

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The character's popularity on TikTok, for example, can be attributed to the fact that users can create their own content using the character and share it with others.

The popularity of Labubu has also led to a surge in demand for collectible toys and figurines, with fans eager to get their hands on limited editions and rare releases.

Which products are increasingly viewed as treasures by collectors?

The character's popularity is not limited to Taiwan or Thailand, but has become a global phenomenon, with fans from all over the world eager to get their hands on Labubu merchandise.

In conclusion, the Labubu phenomenon is a significant cultural and economic phenomenon that has taken the world by storm.

The character's unique design, limited editions, and popularity on social media have all contributed to its success, making it a must-have for fans and collectors alike.

Which products are increasingly viewed as treasures by collectors?

As the popularity of Labubu continues to grow, it will be interesting to see how the character and brand evolve, and what new releases and limited editions will be made available to fans.