Labubu, a mischievous elf-like character created by Hong Kong designer Kasing Lung, blends elements of humor and mischief inspired by childhood fascination with monsters and fairy tales, making it a unique collectible toy.

Its whimsical design, featuring playful expressions and vibrant color schemes, resonates with teenagers seeking individuality and emotional connection, aligning with broader trends in collectible toys.

Pop Mart has capitalized on Labubu’s appeal by employing blind box marketing strategies, which create excitement and anticipation through surprise-based purchases, driving consumer engagement and sales.

The exclusivity of Labubu figurines, such as limited-edition releases like the 'Diver Lift Card,' enhances their desirability, with collectors often queuing for hours to secure rare items.

Social media platforms like TikTok have played a pivotal role in amplifying Labubu’s popularity, with viral content showcasing its unique design and fostering a sense of community among fans.

TikTok trends, including hashtags like #TikTokMadeMeBuyIt, have encouraged impulsive purchases and elevated Labubu’s visibility among Gen Z consumers who value creativity and niche items.

Celebrity endorsements, such as Rihanna being spotted with Labubu, further boost its aspirational appeal, leveraging the star’s influence to create a ripple effect of desirability among fans.

Pop Mart’s global expansion, including partnerships in Russia and pop-up stores in East Asia, has solidified Labubu’s presence in international markets, contributing to the company’s financial success.

The collectible toy market, driven by nostalgia and emotional resonance, is projected to exceed 150 billion yuan in China by 2025, with Labubu fitting seamlessly into this trend.

Parents can understand that Labubu’s popularity reflects teenagers’ desire for items that combine unique design, emotional connection, and cultural relevance, amplified by social media and celebrity associations.

Labubu, a mischievous elf-like character created by Hong Kong designer Kasing Lung, blends elements of humor and mischief inspired by childhood fascination with monsters and fairy tales, making it a unique collectible toy.

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Bubble Mart Helps China and Thailand Trend Cultural Exchange
Related LINKS http: / / www.CRNT.com 2024-07-02 14: 42: 58
LABUBU made a major appearance in Bangkok, Thailand, and was awarded the title of “Magic Thailand Experience Officer ”. (Photo: China ASEAN Report)
Beijing, July 2 / According to the "China ASEAN Report" reported, "LABUBU, LABUBU, LABUBU..." July 1 afternoon, Bangkok Suvarnabhumi Airport crowd, wearing white LABUBU t-shirt Thai fans shouted enthusiastically, Bubble Mart star friend LABUBU took a lovely step forward. They interact with each other passionately.
LABUBU "The Essence" made a blockbuster appearance in Bangkok, Thailand, and the scene and treatment of LABUBU airport pickup is comparable to that of a red star.
Surprisingly, the Thai authorities held a grand welcome ceremony for LABUBU and awarded LABUBU the honorary title of “Amazing Thai Experience Officer ”.
Thailand ’ s Minister of Tourism and Sports, Themsa Pompani, Thailand ’ s National Tourism Authority, Thapani Khithaputhi, Counsellor, Press and Public Diplomacy Office, Embassy of the People ’ s Republic of China in the Kingdom of Thailand, Lieutenant-General Sahela Phiang, Director of Suvarnabhumi Airport, Chen Xiaoyun, Vice President of Puma International Group, and Qian Daizhe, Vice President of Where to Go Travel & Vacation Business Department, attended the welcoming ceremony.
This is also the first time that Thailand has officially given such a high-level title to a pop-up IP image, and it is understood that the new “Magic Thailand Experience Officer ” LABUBU will embark on a week-long“ Adventure Thailand ” tour to deeply experience the local culture and interact with fans at the opening of the Bubble Mart IP theme store.
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Related News:

Which designers does Pop Mart collaborate with?

Which products are increasingly viewed as treasures by collectors?

Its whimsical design, featuring playful expressions and vibrant color schemes, resonates with teenagers seeking individuality and emotional connection, aligning with broader trends in collectible toys.

Title:

Content: Health · Life
Psychologist tells you the secret of Lina Belle's "ring powder"
Yang Jianlan
March 21, 2022 08: 56 Source: Science and Technology Daily
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
“Lena Belle is my Internet daughter ”“ Another day of being dazzled by Disney ’ s top female stars ” … You may not be a fan of Lena Belle, or even have not been to Disney, but you must have heard its name, brushed relevant reports, or seen its short videos, used its expression package.
Last year, Shanghai Disney launched a fox doll named Lina Belle, did not expect it once it came out and swept the whole network.
This makes onlookers wonder: a doll created without animation support, out of thin air, why can be so popular? Today let us use psychology to find out.
Appearance and appearance are very pleasing.
One of the points of Lingna Belle's "circle of powder" is its "budding" shape.
Pink skin, round eyes, long eyelashes, smiling mouth, wearing a flower on her head … Lena Belle ’ s image gives a sense of innocence, loveliness, and romance.
Many fans said that the sight of Lina Belle was particularly happy, the pressure was instantly released, and the heart was healed.
So why do cute images make people happy?
Austrian zoologist Conrad Lorenz has found that babies can trigger strong positive reactions from human individuals, such as spontaneous smiles and desire for hugs.
In addition to babies, Conrad Lorenz also found through animal studies that animals with large foreheads, short noses and large eyes, such as cats, dogs, pandas, etc., are also easy to stimulate the human urge to give them hugs.
To this end, Conrad Lorenz proposed a hypothesis called "baby schema": Baby-like things such as cute faces, crying and touch can inspire adults to love and care. "Baby schema" has evolutionary significance, and cute babies can arouse people's desire for protection, which is conducive to the survival of the baby and the continuation of the entire human race.
Lena Belle's image is very in line with the "baby pattern", it is powdery, soft, and makes people want to be close to it.
Lena Belle's other "ring powder" point, is its human set.
Whether it is Disney or the entertainment circle, the establishment is a "circle of powder" sharp weapon.
Because there are distinct people, fans can see their own shadow in the idol and find a sense of belonging.
Disney is positioning the people of Lina Belle as a curious, adventurous little fox, which is good at making friends, full of vitality and freedom.
What makes fans crazy is the three-dimensional multi-faceted character that Lina Belle presents in the process of interacting with tourists - sometimes shameful and cute, sometimes lively and happy, in addition, it also loves and hates clearly, and protests against male tourists who do not respect it.
Why would such a person please?
Let's look at a set of data.
The Baidu search index shows that the target population of Lina Belle is concentrated in the age group of 20 to 39, of which nearly 70% are women.
From the geographical distribution of the population, the top three cities are: Shanghai, Guangdong and Beijing.
It can be seen that women in first-tier cities are the main fan groups of Lina Belle.
The common characteristics of such groups are that they are stressed, financially independent, love beauty, and women ’ s consciousness is awakened. Lina Belle ’ s carefree, full of vitality, and simple and lovely personality is exactly what these women yearn for, and it shows the state they want, “living ” the way they want to live.
Hit the emotional pain points of people today.
Interestingly, there are a lot of "mommy powder" and "sister powder" among the fans of Lina Belle, who call it "daughter" and "sister".
From such a love term, it can be seen that the fans projected the love of the mother to the child and the love of the sister to the sister on Lena Belle.
Projection refers to the phenomenon that individuals transfer their own characteristics to others according to their needs and subjective direction of emotions.
Psychoanalytic schools of psychology have found that projecting this psychological mechanism allows people to establish emotional connections between people.
Whether it is "mommy powder" or "brother-in-law powder", the love they project to Lena Belle is essentially the love of fans for themselves.
Elena Belle is the "inner child" who loves herself, who is full of childlike, happy, childhood self.
Lena Belle also brought attachment gratification to such fans.
Attachment, proposed by the British psychoanalyst John Bowlby, refers to the tendency of individuals to form strong emotional bonds with others of special significance, which can provide the individual with security and comfort.
The concept of attachment was proposed by John Bowlby based on the results of experiments with rhesus monkeys.
In the rhesus monkey experiment, American psychologist Harold and colleagues carried out an experiment called "surrogate parenting", they separated the newborn monkey from the mother and replaced the monkey mother with two fake monkeys.
One false monkey is made of wire and tied to a feeding bottle; the other false monkey is made of flannelette and has no feeding bottle on it.
The experiment found that in addition to the occasional need to drink milk, the monkey will run to the "wire mother" there, the rest of the time it stays with the "flannelette mother".
John Bowlby called the baby monkey's craving for a "flannelette monkey" attachment, arguing that attachment is an animal's instinctive need.
Attachment is also a human instinct, and everyone needs attachment.
Attachment can relieve loneliness, anxiety and other emotions, can bring comfort. Lina Belle 's furry shape meets the needs of female fans for attachment.
At the root, Lina Belle can fire because it hits the emotional pain point of the moment: people ’ s thirst for happiness, comfort, and healing under high pressure life, people ’ s thirst for attachment in the context of the city ’ s increasingly lonely background, women ’ s desire to express themselves and delight themselves after awakening … There is no gratuitous love, whether the doll can become popular mainly depends on whether it stepped on the beat of the times.
No one knows how long Lena Belle will be red, but as long as humans still have emotional needs, even if Lena Belle has passed, there will be new dolls to fill this need.
(The author is a National Grade II Psychologist)
(Editor: Sun Hongli, Yang Di)

What about the person on Tiktok persuades buyers to buy what they see in their feeds?

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Pop Mart has capitalized on Labubu’s appeal by employing blind box marketing strategies, which create excitement and anticipation through surprise-based purchases, driving consumer engagement and sales.

Title:

Content: Since its establishment in 2010, POP MART has expanded its range of super cute blind box toys to more than 22 countries. This year, it has officially announced the placement of flags in Xinyi District of Taipei, Xinguang Sanyue A11, which is expected to be tested on the 8th, and will open limited number of fans to get started.
Another trendy toy brand, TOYZEROPLUS, recently brought a summer healing partner to promote the new blind box “Farm Series ” of canned pig LuLu.
Bubble Mart breaks the traditional concept of "toys are for children to play" and infuses elements of art, design, fashion, painting, sculpture and other elements into exquisite and compact products. In addition, a special "blind box" sales model allows consumers to get a sense of random joy at the moment of opening the box, and thus creates an opportunity for the community to communicate with each other. For the event, the public can go to the official Facebook fan page to complete the registration form, successful registration will be entitled to the exclusive electronic admission ticket, you can enter the event on the day of the trial operation.
At that time, we will release an ultra-limited product, "Astronaut Molly Night Pearl", which can be purchased after spending more than 1999 yuan, and the price is 1820 yuan. On the day of trial operation (9 / 8), there will be a limited number of 50 pieces, and on the day of official opening (9 / 9), the number will be 149 pieces.
TOYZEROPLUS Push canned pig LuLu blind box "farm series" doll, including 6 regular models, 1 hidden version, watching cute pigs harvest crops, work in the farm, all kinds of fun activities make people smile.
New products will be available in limited quantities on TOYZEROPLUS official website and selected channels.
# Blind Box # TOYZEROPLUS # Hot Play # Head Pig # Bubble Matt

Consumers mainly buy blind boxes for what purpose?

What Pop Mart marketing ploy features highly desirable hidden models?

The exclusivity of Labubu figurines, such as limited-edition releases like the 'Diver Lift Card,' enhances their desirability, with collectors often queuing for hours to secure rare items.

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Content: POP MART, a trendy brand, opened in Tainan Nanfang Shopping Center today (2). The limited number of “LABUBU ” diver lift cards is limited to 100. Although they need to spend 999 yuan in the store before they can increase the price of 850 yuan, they are still queuing up again. They are sold in less than half an hour. In the store to buy upcoming Christmas limited items, as well as New Year gifts and other goods.
POP MART marketing director Yeh Qianyu said that since the brand ’ s debut in September this year, the first physical store in Taipei ’ s Xinguang Sanyue A11 has attracted all of Taiwan ’ s “baby friends ” to go to the pilgrimage to sweep goods, and there have been more netizens leaving messages on the official social platform since the opening, hoping to set up shop in other counties and cities.
With the Christmas season approaching, Bubble Mart opened a Christmas pop-up shop in five major cities. Among them, Tainan South Textile Store was officially opened today. More than 40 square meters of stores are located in the fashion square on the first floor of Hall A1 of Nan Textile Mall. "UBU diver lift card", attracting a large number of "baby friends" to buy.
POP MART Taiwan said that after the success of its first store in Taipei, it decided to open five pop-up stores at a time to create a five-city connected Christmas carnival belonging to POP MART in order to satisfy the “baby friends ” of other counties and cities.
As for the follow-up store plan, we are currently actively planning, and we will meet you at the ideal location in the future!
South Textile store covers an area of more than 40 square meters, which is larger than the existing Shin Kong Mitsukoshi A11 store. The overall store design is transparent and metal material as the main elements, combining the sense of the future and the industrial style, to create a dazzling look, which has become the latest hot spot on the first floor of South Textile Shopping Center A1.
This flash lasts for 32 days, from now until January 2 next year.
In order to provide consumers with the most complete selection of items, Tainan South Textile Store has completely transplanted the popular items of Shin Kong Mitsukoshi A11 store. It sells more than 100 types of products, including MOLLY, LABUBU, SKULLPANDA, DIMOO and PUCKY. Shop like a trendy boutique-style store and create a shopping paradise for “baby friends ”.
In order to celebrate the opening of the Tainan South Textile Store, Bubble Mart specially prepared for the southern "baby friend". In advance, it announced on the POP MART Taiwan fan page that the popular product "LABUBU Diver Lifting Card" will be back on the shelves. That is, it is added to the sale, it can be seen that the bubble charm is difficult to resist.
In addition, to celebrate the arrival of Christmas, Tainan Nan Textile Store will hold a “Christmas Gift ” event from now until December 16. There are four limited Christmas gifts, including“ LABUBU Christmas Jelly Sticks ” for every purchase, “SKULLPANDA Christmas Card ” for every purchase." Christmas gift bag "and" Christmas transparent hanging ball "for spending over $1299.
# LABUBU Diver Lift Card # NANTEX Mall # Limited # POPMART # Christmas

Which products are increasingly viewed as treasures by collectors?

Social media platforms like TikTok have played a pivotal role in amplifying Labubu’s popularity, with viral content showcasing its unique design and fostering a sense of community among fans.

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Content: 【 Viral Marketing 】 Experts warn enterprises to shake sound, small red book brand promotion must be cautious
Business 11: 00 2023 / 08 / 18
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Recently, a short video of mainland influencers and “Raw Coke ” in Japan became the topic of discussion, and Japanese department stores in Hong Kong were immediately introduced to the shelves, once again proving the influence of social media on the creation of trends.
Consumer trend research organization WGSN experts said that TikTok, small red book and other social media become a platform to drive trends, Gen Z in these platforms are not only followers of the trend, but also creators, if the brand wants to have the ability to create trends, it can not ignore the efforts in these platforms.
Taihe McDonald becomes LEED Zero Carbon Certified Restaurant to save 987,000 kilowatt-hours of electricity
In recent months, the media has frequently reported on the trends created by social media such as TikTok and Little Red Book. From “Carrying a McDonald ’ s Bags to Punching at McDonald ’ s Road ”,“ Carrying a Card in Fai Fu Street Soon ”, to “Taking a Photo in Hong Kong School Uniform ” and“ Drinking a Student Coke to Get a Bright Sense of Light ”, all kinds of trends brought by TikTok and Little Red Book. TikTok and Little Red Books are both popular among Gen Z, and they can quickly create trends and topics, which can be both a channel for marketing and a crisis, and must be used carefully, according to WGSN trendsetter Huang Jiajing.
According to Little Red Book data, as of April 2023, the number of Little Red Book users in Hong Kong has reached 1.13 million, with daily active users increasing by 50% year-on-year.
Since the customs clearance began in February and March this year, a large number of mainland tourists have used small red books and trembling to punch in Hong Kong, and even created special punching methods, which have caused many people to imitate.
Some merchants also smell the business opportunities behind, and more and more merchants are using Little Red Book to promote "Hong Kong Letter", even allowing bottled oolong tea to be almost bought out of the market.
Huang Jiajing believes that this phenomenon not only appears in mainland China, but also through TikTok is popular in foreign countries. TikTok ’ s characteristics make its influence “come and go quickly ”, which can viral create trendy topics, but also shorten the cycle of the trend. The heat will soon be overshadowed by new trends.
Huang Jiajing believes that with the emergence of TikTok and Little Red Book, it is not traditional brands or celebrities that create trends, but ordinary people.
Trendsetter fragmentation
She believes that these social platforms are “windows ” to the world, and cites Google data that 40% of Gen Z have listed TikTok and Instagram as the preferred search methods. Younger generations use these platforms to observe the world, and if brands are absent from these windows, it is difficult to promote brands to younger generations.
She also refers to the creation of popular is not the brand, but as the user of the Z generation itself, each user can shine hot, niche culture may also create a trend, and its influence is always better than the brand spend big money to sell advertising publicity.
Huang Jiajing pointed out that in the past, commercial promotion could not be separated from brands, trademarks, celebrity effects, etc., but today's trends often come from "ordinary people".
Many of the creators of TikTok or Little Red Books are not celebrity stars, and the taste and personality of these small users through social platforms can infect other small people who feel the same way.
These potential consumers are more willing to show their personality and taste and pay more premium, of which Nothing Phone is an example, their information on TikTok has received 182 million views, which is recognized by many small consumers who do not want to use traditional big brand phones.
Forty percent of Gen Z have identified TikTok and Instagram as their top search options, and younger generations use these platforms to see the world.
Brands should first understand their “brand DNA ”
However, if the brand is not careful enough to handle the promotion on TikTok or Little Red Book, it can easily be counterproductive.
Since the leading trend comes from the minority, if the brand uses the traditional, lack of tolerance for multiculturalism to promote, it is easy to provoke consumer antipathy, so Huang Jiajing believes that the brand must seriously think about the "DNA of the brand".
She cites the recent hot Barbie as an example, which is not emphasizing pink, but emphasizing the need to choose between femininity and seeking power, which makes Barbie resonate with female audiences who are struggling to find a balance between femininity and the pursuit of power.
Many people are attracted to certain lifestyles, not the product itself. For example, Apple products promote lifestyle, not the performance or value of the product itself.
Huang Jiajing said that brands should understand whether their positioning is niche or mainstream, whether it is to face consumers in a cultural or tangible way, and through the appropriate way to hype topics on social platforms.
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How do teenagers gain identity and intimacy?

TikTok trends, including hashtags like #TikTokMadeMeBuyIt, have encouraged impulsive purchases and elevated Labubu’s visibility among Gen Z consumers who value creativity and niche items.

Title:

Content: TikTok appears as a “counter-influence ” influencer to counter the trend of rampant marketing, endorsements and shopping promotion in the community
Photo Credit: Shutterstock
What we want you to know is
The key to the counter-influence is to reverse the various endorsements, marketing and group purchases that have been rampant in the community, so that users in the community do not have the desire to unnecessary waste and excessive consumption because they see the content of the relevant endorsements.
As a result, these reactionary videos that you see on YouTube or Tiktok often lead people to cheaper alternatives or discourage people from buying a particular type of product.
Written by Taylor Mei
With the rise of influencer culture in recent years, more and more products such as clothing, beauty and personal electronics are sold through these influential people in the community or online marketing.
However, in addition to those influencers who strongly promote to consumers or emphasize what is better to buy, there is now another category of influencers who do not take a positive route to promote purchases, but focus on the theme of "what you should not buy".
This kind of behavior is also known as “de-influencing. ”
Community Propaganda Stimulates Shopping
According to The Wall Street Journal, TikTok has become the most influential online sales platform in recent years, with popular items such as hip lift socks, lip fat and green juice powder.
Major brands are also investing a lot of money in social platforms, because companies know that any video that is popular on social platforms can make any product in the video sell out.
Meanwhile, the popular hashtag “# TikTokMadeMeBuyIt ” on TikTok has attracted 40 billion views.
“TikTok is like a vehicle that sends all consumers to the checkout area, ” says Krishna Subramanian, co-founder of Captiv8, an online marketing platform.
However, even with TikTok ’ s strong ability to stimulate consumption, factory-sponsored videos and product trial videos have filled the TikTok space in recent years, making it difficult for consumers to determine which items are worth paying for.
“Every time it says, ‘ You have to buy this! ’ or ‘ You ’ re going to love this, ’ ” said Karen Wu, a 25-year-old beauty blogger.
In the plethora of product recommendation videos, TikTok users have become difficult to judge the quality of products, and anti-impact videos have become popular.
Reverse operation against overconsumption
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which social platforms does Gen Z tend to prefer?

Celebrity endorsements, such as Rihanna being spotted with Labubu, further boost its aspirational appeal, leveraging the star’s influence to create a ripple effect of desirability among fans.

Title:

Content: De Beers, whose marketing strategy has always been low-key and has never hired a star spokesperson, recently announced that she has invited Zhao Liying, who has nearly 100 million fans, to help seize the Greater China market.
Zhao Liying is a successful social media operator. She has nearly 100 million fans on Weibo. She is the first female artist to break through 100 billion. Zhao Liying divorced two years ago, and her popularity has not only not decreased, but also let her focus on the development of her acting career. She won the Best Actress of the Shanghai Television Festival for the series.
“De Beers Where It Begins ” is the theme of the new De Beers advertising campaign, which refers to the discovery of nature ’ s rarest treasures, how to cut, polish, and inlay diamonds from the first discovery, and finally turn them into beautiful jewelry. And life experience, eventually become a bright and moving, full of confidence shining star.
"When I wear this beautiful piece, I feel strong and confident."
# Zhao Liying # Greater China # Fans # Jewelry # Marketing Strategy

Pop Mart’s global expansion, including partnerships in Russia and pop-up stores in East Asia, has solidified Labubu’s presence in international markets, contributing to the company’s financial success.

Title:

Content: Moscow, Polkovaya str. 3, office 120
© Sostav independent project branding agency Depot WPF
The use of published materials is available only when the source is indicated.
Website design - Liqium
18 +
14.11.2023 in 05: 40
Rosman will sell collectible toys for adults
The holding has signed a distribution contract with the Chinese Pop Mart
Rosman has signed an exclusive distribution contract with the Chinese company Pop Mart.
According to the agreements reached, the holding will sell in Russia collectible figures of toothed rabbits Labubu, aliens Dimoo and Molly dolls.
This is reported by “Vedomosti ” with reference to the owner and CEO of“ Rosman ” Mikhail Markotkin.
Pop Mart specializes in the production of toys for "kidalts" - these are adults who preserve children's hobbies and hobbies.
Toys in Russia are already sold on Wildberries and Ozon, the price of them varies from 1899 to 2499 rubles.
Negotiations are also underway with offline retail: the book network "Chitay-gorod", comic book stores "Chuk and Geek", cosmetic network "Golden Apple".
The volume of investments for the purchase of goods, distribution and marketing under the contract Markotkin estimated at $4 million, the payback period - "about 2-3 years."
The distribution contract will allow Rosman to increase revenue by 15%.
Rosman plans to occupy 5% of the market of collectible toys in Russia.
According to the top manager of Rosman, in 2022 this market amounted to about 20 billion rubles.
It presents the products of American Funko Pop (characters of Marvel and DC films, the Harry Potter franchise), Bandai Namco (Japan), McFarlane (USA), Hot Toys (China).
At the same time, Funko Pop in 2022 suspended the supply of its toys to Russia.
Recall that in the beginning of 2024 in Russia may begin an experiment on the labeling of toys.
The voluntary phase is planned to be carried out during the year.
Then the authorities will decide on the extent to which mandatory labeling of these products is necessary.
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The collectible toy market, driven by nostalgia and emotional resonance, is projected to exceed 150 billion yuan in China by 2025, with Labubu fitting seamlessly into this trend.

Title:

Content: Health · Life
The average annual growth rate of the market is more than 35%.
Collect toys fire up
Our reporter Wang Wenzheng
March 22, 2022 08: 34 Source: People 's Daily Overseas Edition
Blind box, hand work, assembled blocks, assembled models, dolls, plush toys... In recent years, toys based on the "popular IP + assembled blocks" model have been popular with consumers.
Various kinds of beautiful toys with blind box products are in the ascendant, "collection toys" this sub-category is becoming the new darling of the toy market.
Recently, Yi Guan Analysis released the "2021 China Collection Toys Industry Market Insights Analysis" (hereinafter referred to as the "Analysis") shows that with the rapid growth of Chinese residents' income, the collection toys market led by IP (intellectual property rights) and more focused on product design and platform channel operation has entered the outbreak stage.
In recent years, China's collection toy market has maintained an average annual growth rate of more than 35%.
It is estimated that by 2025, this market size will exceed 150 billion yuan.
Toys are not exclusive to children.
Adult consumers choose and buy toys, more concerned about its collection value and personality release; adults enjoy the fun of toys, they are interested in its decoration function and DIY (DIY) fun. "Beijing girl Liu Zhen said she is a blind box" heavy lover ", has been" into the pit "for more than 3 years, and even installed a high transparent cabinet at home for the collection.
In Shenzhen white-collar Zhou Zi Wen ’ s house, the assembled building blocks recreate scenes from popular movies and TV dramas. “This is the cafe in the TV series Friends, this is the Hogwarts Academy in the movie Harry Potter … ” Zhou Zi Wen loved the“ baby ” in his study display case.
"Gundam, Ultraman, Marvel Super Heroes and other genuine IP toys, I can 't afford to buy when I was a child, now I have my own income, of course, to pay for my dream."
"Analysis" believes that the trend following the consumer group with blind box consumption as the main feature has led to the collection of toys, and gradually upgraded to the IP master consumer group.
Data show that the core consumer group of collectible toys in China has exceeded 30 million people, mainly concentrated in first- and second-tier cities, and is expected to exceed 100 million people in 2025.
Among them, the ratio of male and female users is nearly 4: 6.
With the growth of age, the categories of consumer purchases of collectible toys are more diversified and consumption power is stronger.
At the same time, the current per capita annual consumption of domestic collection of toys is about 2200 yuan, hand-operated, blind box, assembled blocks and other types of products are most popular with consumers.
After the blind box, what will be the next "tuyere" for collectible toys?
It is predicted that with the trend of consumer groups to follow the consumption upgrade, the sales growth rate of blind box collection toys will slow down; at the same time, with the demand of male consumers as the main IP consumer group, this group will contribute the largest increase to the collection of toys market, the corresponding market size is expected to exceed 525 billion yuan.
High-end collectible toys such as mecha and dolls may become the next growth point in the market.
It is understood that the popular IP of film and television, games and animation in the United States and Japan is still in the dominant position in the domestic collection toy market.
In the future, can China IP become the protagonist on the stage of collectible toys?
"Analysis" believes that China's film, game, animation and other markets accounted for more than 15% of the world; in 2021, the global mobile game revenue ranking, Chinese products ranked in the top three.
In terms of IP preferences, consumers ’ enthusiasm for traditional Chinese cultural IP collection toys is continuing to rise.
As China's cultural industry moves toward all-round prosperity, the "national tide" is expected to emerge in the field of collectible toys.
(Editor: Sun Hongli, Yang Di)
Related News

What are the traits of collectible toy consumers?

What does the collectible toys concept emphasize/

Parents can understand that Labubu’s popularity reflects teenagers’ desire for items that combine unique design, emotional connection, and cultural relevance, amplified by social media and celebrity associations.

Title:

Content: Russian Federation
Moscow
+ 18 °
Society15 August 2022 4: 01
How to convince a teenager to learn when bloggers make millions while relaxing
Teachers and parents will be trained to cope with the main problems of difficult age
Teachers and parents will be trained to cope with the main problems of difficult age
Photo by Shutterstock
According to the Commissioner for the Rights of the Child under the President of the Russian Federation Maria Lvova-Belova, adolescents in Russia 9 million people (this group included children from 12 to 17 years old).
A huge force that cannot be missed.
A few years ago, 11-12-year-olds suddenly came out to protest rallies.
Completely unaware of where they climb, why and for what.
They called, and they went.
And it became obvious that if we do not closely deal with teenagers, other people will deal with them.
I don ’ t think we will like the result …
Work – even after lessons
This summer in St. Petersburg, the problems of difficult age were discussed at the forum “Teenagers 360 ” (360 is because the organizers expect to cover the child with a look from all sides).
Olga Sadykova, Senior Inspector for Special Assignments of the Main Directorate for Ensuring Public Order and Coordination of Interaction with Executive Authorities of the Ministry of Internal Affairs of the Russian Federation, voiced shocking facts.
Despite the fact that over the past 10 years, many measures have been taken to protect the interests of children, their protection (including from the negative impact of the Internet, etc.) and despite the fact that juvenile crime is decreasing, the number of illegal actions against children is growing.
- 60% of all crimes recorded last year were committed by family members.
Every fourth crime against the life and health of a child is completely their moms and dads.
In general, 70% of the victims, which is almost 80 thousand children, suffered from a circle of people close to them, - said Olga Sadykova.
But outright crime is not the only problem faced by teenagers.
Bulling (bullying) also has not gone anywhere since the time of the book and the movie “Stuffed ”.
Only now virtual bullying has been added to the usual, when the victim is persecuted in social networks – humiliated, discredited, blackmailed.
Mutual misunderstanding with parents, universal loneliness, anxiety of this age are also as old as the world, but have acquired modern specificity.
And there are unfulfilled teenage needs that we did not face in our time.
Seasonal employment, for example.
Why do we think teenagers need it?
And they say that they are ready not only in the vacation time to work, but also during their studies, allocating two or three hours a day for this, - quotes the example of Maria Lvova-Belova.
In general, it is clear that children of this difficult age need adult attention and protection - from criminals, child temptations, themselves.
For these purposes, the Commissioner for the Rights of the Child announced a new strategic direction of her activities - "Teenagers of Russia".
We talked with the organizer of the “Teenagers 360 ” forum, a member of the Expert Council of the Ministry of Education of the Russian Federation on guardianship and guardianship of minors, a member of the working group under the Government of the Russian Federation for the Decade of Childhood Armen Popov about how this will help to establish a dialogue with their own children:
- You have taken on a difficult task: to help someone who often does not ask for help, and generally not the fact that he is ready to accept it.
Well, just because the essence of a teenager is opposition to the generation of older people...
Teenagers have always been difficult.
It's not news.
Sometimes you even think, “Poor parents!
Who else should be protected from! ”
What kind of teenagers are they?
We all grew up on the film “Scarecrow ” – that ’ s where the images of teenagers are clearly shown.
They are ungrateful, depressed, often angry children.
Shackled or unable to express their feelings, do not trust their parents.
With a lot of problems.
We were like that!
I remember my teenage years...
I had a happy childhood and a painful adolescence associated with falling in love, with a lack of understanding of parents, with the choice of profession, with the severity of the upcoming exams.
For current generations, these problems have not gone away.
First of all, you need to help parents with how to cope with this age.
How to understand what is serious about the “whips ” that needs to be corrected.
And there is a lot in the wild behavior of adolescents that you just need to leave alone.
It'll just come back to normal.
“I would have been killed for that! ”
- How to figure out what to tolerate and what to fight with...
- Yes, as parents, we care about the child!
And often we make a stupid mistake when we remember ourselves at the age of 13: “My parents would kill me for this!
And because of their upbringing, I grew up to be a good person. ”
Mom and Dad ’ s methods don ’ t work anymore.
Teenagers are now growing up in a completely different paradigm.
They have a different formed consciousness, a picture of the world.
Obviously, this is a consequence of the use of devices, clip consciousness.
They are simply arranged differently.
Growing up in a very intelligent family, my mother threw a frying pan at me because I couldn ’ t read Crime and Punishment.
But that was 35 years ago.
And now no one expects this from a teenager, perhaps.
Everyone understands that for him to sit down on vacation and start reading such a long and difficult text, it is pointless to demand it.
As adults, we want to teach our children our values.
But what if we talk to them in different languages?
How to hear the child?
To learn how to talk to him in a different format than our parents talked to us - this is one of the tasks of the project that we are implementing with the support of the Ministry of Education in the framework of the national project "Education" - this is the portal "RosPodrost".
It is very important that this direction has become strategic for the Commissioner for Children ’ s Rights Maria Lvova-Belova, who raised this issue to the highest political level.
After all, from the point of view of public policy, what kind of teenagers have we talked about so far?
About gifted children.
And about the problem - for which the colony for juvenile delinquents cries.
95% of children are neither the first nor the second.
They're ordinary.
You need to know about their problems too.
- And what are the main problems of modern teenagers?
- There's a lot of them!
For a teenager, each of the problems is unsolvable, sick, acute.
The question is who can help them in this problem, who will be a significant adult for them, who can deal with this problem.
Ideally, it is a parent.
Our task is to teach fathers and mothers to be trusted people for the child.
But sometimes it is too late - in adolescence, trust is lost.
Then it could be a teacher, a coach, a tutor, a friend of the parents, a friend of the family.
A person who can explain important things to children in a language that is accessible to them will help solve some of the problems.
It is very important to have such a significant adult.
Within the framework of the portal “RosPoporos ” started a large sociological study – we want to understand what he is, a modern teenager.
His interests, fears, fears, desires, aspirations.
We have planned forums for parents and specialists of Teenage-360: at the end of August in Vladivostok, then in Novosibirsk, then the federal one in Moscow.
There we will talk about the results of the study.
I think this will help many people understand who we are dealing with, who our object of effort is, what problems it has.
Member of the Expert Council of the Ministry of Education of the Russian Federation on issues of guardianship and guardianship of minors Armen Popov
Photo: Personal archive
Which generation is more difficult?
- Compared to us, parents are much more shaken over the current teenagers...
But it ’ s harder for kids today than it is for us at their age!
There is a great disconnect between the children.
It is rare to have a company with teenagers.
They sit at home, playing in social networks with strangers.
Families often move, even within the city from district to district.
Schools are different.
Each new one is always stressful for the child.
How to be friends in such conditions?
You need to choose a future profession at the age of 12 to get into the class of the desired profile.
What if a child in the eighth grade realizes that he wants to do not do this, but another?
It is impossible to go to a class of another profile - another program...
Who and where to study?
Teenagers find it difficult to convince that education is a value.
You are studying at the institute, and life has already jumped forward, and what you were taught at the university has nothing to do with reality.
And bloggers in general, it would seem, for ordinary life under the camera millions earn.
What arguments do you need to make to convince your son or daughter that studying is important?!
To do this, you need to learn to talk to him in the same language...
Our key task is to create a community of specialists in working with adolescents.
- Where will you get them?
We have more and more age pedagogical teams, which often do not understand the problems of adolescents because of the generational difference...
There are such specialists.
In fact, there are a lot of enthusiasts, people who do this work.
But, oddly enough, it turned out to be completely unsystematic.
Including to combine experience, we created the site "RosPodros.ru".
There will be as advanced training courses for teachers, psychologists.
And their programs for parents, for those who understand that his knowledge and skills are not enough to cope with a teenager.
How do you ask to be heard?
- Advanced training is something on the official...
- Well, it's still a story for specialists.
We try to make it relevant for the child.
Now in development, for example, several class hours on interesting topics for high school students.
Let ’ s figure out how the class leaders talk to them about various important things.
One of them, for example, is how a teenager learns to communicate with adults in order to gain support.
A typical case: a teenager tells the teacher, “Why did you give me a D?!
Yes, I didn ’ t do your stupid homework, I ’ m not interested in your subject at all. ”
And then the scandal.
Do you want to achieve results or release your emotions?
If it's emotional, go ahead, but it won't work.
Two will not be fixed and one will be placed next to each other.
We will teach the teenager to understand his desires and goals.
And that if you want to get a result, you have to choose the right time, find arguments, use I-messages...
The most surprising thing for us is that there are specialists in working with adolescents, and often no one knows about them.
No request from the school.
The school is cooked in its cauldron, they somehow cope there themselves, with the teachers.
psychologists.
Specialists also cook in their boiler, in their clubs at the place of residence do something, they learn about them almost by accident.
You ask – well, the neighboring school, goes to you for advice?
"No, they answer...
We had other teenagers. ”
That's how?
Our task is to promote these specialists in teenage work, so that they are known about them, so that their practices are used in work.
- But it's all from above, so to speak.
Whether a teenager will want to take such help is a big question.
Is there anything that can interest children in the summer?
- An important story is the development of adolescent spaces.
We need some space where teenagers would like to come.
When I was a teenager, our teenage space was a basement.
And we were really cool in this basement, we had our own key, we came in, we talked...
But now the teenagers are not very into the basement.
They need something modern, bright and wherever they want to go.
And what?
They're being chased from playgrounds.
Where to go with a group of 13-14 year olds?
Maria Lvova-Belova has the idea of creating accessible social spaces for teenagers, where they could go – simply because there is nowhere else to go.
And it is wonderful if such an experience will be implemented in every city, even in every village.
They say that a whole system is already being created in the Novosibirsk region, there is a system of teenage centers.
If this is true, this experience should be disseminated and implemented in other regions.

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