The core philosophy of Korean skin care revolves around prevention, hydration, and maintaining a healthy skin barrier, emphasizing gentle, multi-step routines tailored to individual skin types and concerns, which contrasts with the corrective approach of Western skin care that often relies on potent active ingredients to address specific issues like aging or acne.

Korean skin care routines prioritize layering hydration and using products with minimal filler, such as waterless formulas, to deeply moisturize and protect the skin, reflecting a holistic and preventative approach to beauty, unlike Western routines that often focus on stripping away impurities.

Unique ingredients such as snail mucin, fermented rice water, and Centella Asiatica are hallmarks of Korean skin care, designed to nourish and soothe the skin, while Western products often prioritize exfoliating acids and retinol, which can be harsher and more irritating when overused.

The multi-step routines in Korean skin care, including practices like double cleansing and layering hydration, are rooted in traditional Korean beauty rituals and supported by advanced scientific research to achieve the coveted 'glass skin' look.

Scientific evidence supports the effectiveness of Korean skin care products due to their focus on gentle formulations and innovative ingredients like snail mucin and PHAs, which promote hydration, reduce inflammation, and maintain skin barrier health without causing irritation.

Korean skin care brands often incorporate traditional herbal medicine, such as hanbang ingredients like ginseng and green tea, alongside advanced technologies to create products that are both scientifically backed and culturally rooted.

The Korean government has actively invested in the development of its beauty industry, enabling brands to utilize cutting-edge science and innovative formulations, which has contributed to their global reputation for quality and effectiveness.

The diversity of product types and ingredients in Korean skin care plays a significant role in its global appeal by offering tailored solutions for various skin types and concerns, such as acne, aging, and hydration, through innovative formulations featuring natural and unique ingredients.

Korean skin care brands emphasize multi-step routines and advanced techniques, such as double cleansing and layering hydration, which align with their philosophy of prevention and maintenance rather than correction, making their products attractive to consumers seeking comprehensive and customizable care.

The affordability of Korean skin care products, with many high-quality options available under $25, offers cost-effective solutions without compromising on results, making them accessible to a wide range of consumers.

Korean skin care brands have cultivated a distinct identity in the beauty market through strategic marketing, including viral social media campaigns and partnerships with influencers, while emphasizing affordability and accessibility to attract a global audience seeking effective and gentle skin care solutions.

Social media platforms like TikTok have played a pivotal role in the resurgence of Korean skin care, with hashtags such as #koreanskincare and #kbeauty amassing billions of views and driving viral trends like 'glass skin,' which emphasize luminous and healthy-looking skin standards.

Influencer culture has amplified the appeal of Korean skin care by showcasing unique products and ingredients, such as snail mucin and fermented rice water, which are often highlighted in viral posts and videos, creating curiosity and trust among global audiences.

Beauty blogging and online reviews have further fueled the international boom of Korean skin care by promoting affordable yet effective products, with influencers frequently recommending Korean brands as dupes for high-end Western products, thereby attracting cost-conscious consumers.

Collaborations between Korean beauty brands and international retailers, such as the partnership between Amorepacific and A.S. Watson Group, have facilitated the introduction of K-beauty products to new markets, combining innovative ingredients with science-backed formulas to meet diverse consumer needs.

The Korean government has actively supported small and medium-sized cosmetics companies in expanding overseas by organizing promotional events like the 'K-Beauty Brand Show' and providing resources for brand visibility, which has enhanced the global competitiveness of Korean skin care products.

The global popularity of Korean skin care is further fueled by the Korean Wave (Hallyu), which integrates entertainment, fashion, and beauty, leveraging the influence of K-pop and K-drama stars to promote beauty ideals such as 'glass skin,' while digital platforms like TikTok amplify trends and viral product success stories.

Korean dramas and films, which often highlight flawless skin and meticulous beauty routines, have contributed to the international fascination with Korean skin care, as viewers aspire to emulate the aesthetic ideals portrayed on screen.

The popularity of Korean entertainment, such as the Netflix series 'Squid Game' and the music of BTS, has sparked a global interest in Korean culture, including beauty practices, leading to increased demand for Korean skin care products and routines.

Korean skin care brands have adapted their products to international markets by emphasizing unique and effective ingredients such as snail mucin, rice extract, and bee propolis, which are gentle on the skin and align with global consumer preferences for innovative and natural formulations.

To cater to diverse markets, Korean brands have partnered with local retailers and launched initiatives like A.S. Watson's K-Beauty Land, which combines offline and online strategies to make over 8,000 Korean beauty products accessible across Asia, ensuring sustained growth and market penetration.

Korean skin care brands also emphasize sustainability by adopting eco-friendly practices such as refill shops, biodegradable packaging, and vegan-certified products, reflecting their commitment to environmental consciousness and appealing to eco-conscious consumers.

Ethical considerations in Korean skin care include the use of vegan and cruelty-free ingredients, as seen in brands like Melixir, which are PETA-certified and focus on environmentally friendly packaging, catering to eco-conscious consumers seeking clean beauty options.

The demand for sustainable and ethical beauty products in Asia is growing, with consumers increasingly favoring plant-based and fair-trade ingredients, prompting brands to focus on transparency and consumer education to build loyalty and align with evolving values.

Critics argue that Korean skin care's popularity is partly driven by over-commercialization and gimmicky marketing, with some brands relying on attention-grabbing packaging and viral trends rather than product efficacy.

Concerns have been raised about unrealistic beauty standards promoted by Korean skin care, such as the ideal of 'glass skin,' which emphasizes a flawless, dewy complexion and can create pressure for consumers to achieve unattainable results through multi-step routines and specialized products.

Additionally, some controversies surround the exploitation of celebrity endorsements and cultural phenomena like K-pop to market products, with accusations that certain studios and brands use the 'star effect' to inflate prices and capitalize on consumer aspirations without delivering proportional value.

Korean skin care brands maintain their competitive edge by continuously adapting to consumer needs, such as simplifying routines with multi-functional products and introducing sustainable innovations like waterless beauty formulas, which align with modern environmental and efficiency-focused trends.

The combination of affordability and widespread availability has allowed Korean skin care brands to capitalize on viral trends and influencer endorsements, such as TikTok-driven product popularity, which has further boosted their global appeal and sales.

The Korean government’s active investment in its beauty industry, combined with cultural exports like K-pop and Korean dramas, has bolstered the international appeal of Korean skin care, making it a significant global export and a symbol of South Korea’s innovative approach to beauty and wellness.

The core philosophy of Korean skin care revolves around prevention, hydration, and maintaining a healthy skin barrier, emphasizing gentle, multi-step routines tailored to individual skin types and concerns, which contrasts with the corrective approach of Western skin care that often relies on potent active ingredients to address specific issues like aging or acne.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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Korean skin care routines prioritize layering hydration and using products with minimal filler, such as waterless formulas, to deeply moisturize and protect the skin, reflecting a holistic and preventative approach to beauty, unlike Western routines that often focus on stripping away impurities.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Unique ingredients such as snail mucin, fermented rice water, and Centella Asiatica are hallmarks of Korean skin care, designed to nourish and soothe the skin, while Western products often prioritize exfoliating acids and retinol, which can be harsher and more irritating when overused.

The multi-step routines in Korean skin care, including practices like double cleansing and layering hydration, are rooted in traditional Korean beauty rituals and supported by advanced scientific research to achieve the coveted 'glass skin' look.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Scientific evidence supports the effectiveness of Korean skin care products due to their focus on gentle formulations and innovative ingredients like snail mucin and PHAs, which promote hydration, reduce inflammation, and maintain skin barrier health without causing irritation.

Korean skin care brands often incorporate traditional herbal medicine, such as hanbang ingredients like ginseng and green tea, alongside advanced technologies to create products that are both scientifically backed and culturally rooted.

The Korean government has actively invested in the development of its beauty industry, enabling brands to utilize cutting-edge science and innovative formulations, which has contributed to their global reputation for quality and effectiveness.

The diversity of product types and ingredients in Korean skin care plays a significant role in its global appeal by offering tailored solutions for various skin types and concerns, such as acne, aging, and hydration, through innovative formulations featuring natural and unique ingredients.

Korean skin care brands emphasize multi-step routines and advanced techniques, such as double cleansing and layering hydration, which align with their philosophy of prevention and maintenance rather than correction, making their products attractive to consumers seeking comprehensive and customizable care.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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The affordability of Korean skin care products, with many high-quality options available under $25, offers cost-effective solutions without compromising on results, making them accessible to a wide range of consumers.

Korean skin care brands have cultivated a distinct identity in the beauty market through strategic marketing, including viral social media campaigns and partnerships with influencers, while emphasizing affordability and accessibility to attract a global audience seeking effective and gentle skin care solutions.

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Social media platforms like TikTok have played a pivotal role in the resurgence of Korean skin care, with hashtags such as #koreanskincare and #kbeauty amassing billions of views and driving viral trends like 'glass skin,' which emphasize luminous and healthy-looking skin standards.

Influencer culture has amplified the appeal of Korean skin care by showcasing unique products and ingredients, such as snail mucin and fermented rice water, which are often highlighted in viral posts and videos, creating curiosity and trust among global audiences.

Beauty blogging and online reviews have further fueled the international boom of Korean skin care by promoting affordable yet effective products, with influencers frequently recommending Korean brands as dupes for high-end Western products, thereby attracting cost-conscious consumers.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

Collaborations between Korean beauty brands and international retailers, such as the partnership between Amorepacific and A.S. Watson Group, have facilitated the introduction of K-beauty products to new markets, combining innovative ingredients with science-backed formulas to meet diverse consumer needs.

Title:

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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The Korean government has actively supported small and medium-sized cosmetics companies in expanding overseas by organizing promotional events like the 'K-Beauty Brand Show' and providing resources for brand visibility, which has enhanced the global competitiveness of Korean skin care products.

Title:

Content: People 's Network > > International
South Korean government supports small and medium-sized cosmetics companies to expand overseas
November 29, 2022 15: 48 | Source: People's Daily Online - International Channel
Small number
The second official of the Korean Ministry of Health and Welfare, Park Min-soo, addressed the “2022 K-Beauty Brand Show ”.
Photo by Ma Fei, People's Daily Online
People's Network Seoul, November 29 (Reporter Ma Fei) "2022 K-Beauty Brand Show" was held in Seoul on the 25th.
Hosted by the Korean Ministry of Health and Welfare, the Korean Cosmetics Industry Research Institute, and the Beauty Play Experience Hall, the event aims to improve the global competitiveness of Korean small and medium-sized cosmetics companies.
The second official of the Korean Ministry of Health and Welfare, Park Min-soo, President of Korea Cosmetics Industry Research Institute, Lee Jae-lan, Director of Korea Cosmetics Industry Research Institute, Song Jeong-soo, Director of Beauty Play Experience Center, Park Jung-lu, Vice President of Seoul Tourism Association, and beauty brands and market experts attended the event.
The brand show is centered on Korean small and medium-sized cosmetics companies, with a total of 13 brand experience areas to promote Korean small and medium-sized enterprises such as hair care, skin care and beauty through various introductions and experience activities.
The event also offers a variety of programs such as makeup, hairstyle trend shows, and customized cosmetic experiences.
In order to help improve the visibility of small and medium-sized cosmetics companies in South Korea, Beauty Play, the Korean cosmetics experience publicity center, is planning a number of activities, the "2022 K-Beauty brand show" is one of them.
In the future, Beauty Play Experience Hall will provide various support for small and medium-sized cosmetics companies, including organizing brand flash events and shopping live broadcasts.
Lee Jae-lan, president of Korea Cosmetics Industry Research Institute, said, “In the future, we will continue to explore the best beauty companies in Korea, and at the same time, we will formulate plans for domestic small and medium-sized cosmetics companies to expand overseas and provide various support to enhance the global brand image of Korean cosmetics. ”
(Edited by: Gao Ge, Yang Mu)
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The global popularity of Korean skin care is further fueled by the Korean Wave (Hallyu), which integrates entertainment, fashion, and beauty, leveraging the influence of K-pop and K-drama stars to promote beauty ideals such as 'glass skin,' while digital platforms like TikTok amplify trends and viral product success stories.

Title:

Content: Supplement
Feature
Life & Style
Is the backside of Korea dependent on the electronics industry?
British Museum showcases South Korea's soft power
As early as 1888, the Victoria and Albert Museum in London established the “Korean Collection ” part as one of the permanent collections in East Asia, located in Room 45G. Although the space is not large, but with the Korean trend occupying the world, the museum recently held the first Korean theme exhibition Hallyu!
The korean wave is a good thing.
Many Asian countries also export soft power, but Korean pop culture is the only one gaining global popularity. This exhibition is revealing how the Korean wave can bring people together in time and space.
As a place of global cultural exchange, Hong Kong is sensitive to the cultural soft power of Asian countries.
From Japanese music and anime in the 1980s, to mainland dramas in the millennial era, to the rise of Thai BL dramas in recent years, Hong Kong has seen its geographical advantages as a gateway to the mainland market.
Of course, Hong Kong has also become an important export destination for Asian entertainment culture in the past, but it has not had the same far-reaching influence as other Asian countries.
In contrast, the influence of Korean entertainment culture in the past 20 years has continued to play.
Korea Entertainment Drives Luxury Consumer Market
According to Edouard Aubin, chief analyst of the luxury consumer market at Morgan Stanley, the country with the highest per capita consumption of premium brands is South Korea.
Earlier, CNN reprinted a article by French journalist Robert Williams for The Business of Fashion, Why K-pop rules fashion week, which also pointed out that Korean entertainment is driving the luxury consumer market.
It is a relatively rare phenomenon that South Korea can prevail in the international market in terms of supply and demand.
For example, Japan in the past and China in the present are driven by the consumption part, but there are few stars to promote global consumption, only in domestic goods.
Outside of South Korea, only the United States can control the global supply and demand market influence.
With the Korean English spelling Hallyu as the theme of the exhibition, you can see the popular PSY horse dance Gangnam Style online video.
From Rubble to Smartphones, starting with the Korean War in 1950, let the audience see how the Seoul Olympic Games put South Korea on the international stage, and fully developed network technology during the Asian financial crisis in 1997, and went to the forefront of the development of the global Internet industry.
Exhibits Film Scenes and Costumes
The next two parts are mainly entertainment, including Spotlighting K-drama and Cinema in the film and television section, and Sounding K-pop and Fandoms in music, and the last part is Making K-beauty and Fashion.
There are many unexpected exhibits in the exhibition, such as the film “Parasite ” and the TV series“ Squid Game ” related collections such as scenes and costumes.
In addition to the star costumes, there are also interactive K-pop Dance Challenge devices featuring Korean fan culture and Google Arts & Culture Lab.
But what I personally find most interesting about the exhibition is curator Rosalie Kim ’ s thematic sequence.
Electronic industry and entertainment culture are linked
There are many industrial producing countries in the world, but it is not known whether it is a coincidence or an accident, and most of the entertainment soft power exporters were once OEM manufacturers of electronic products.
And entertainment culture, whether it is the former radio and TV to the present computer and mobile phone, most of the need for electronic products to spread, the need for high-yield electronic products to support the fan market demand.
This can be seen in Japan, which peaked in the 1980s, or in China, which has peaked since 2000.
In Japan, popular culture was limited by the lack of Internet penetration, while in China, it was restricted by the policy of turning over the wall.
In contrast, South Korea is easy to break through, while the electronic industry and entertainment culture are linked, and at present, South Korea is still working on the fashion and beauty products industry.
If Korean entertainment stars can drive the international luxury consumer market, the next economic peak that can be promoted is likely to be the promotion of the national brand to the international luxury consumer market, bringing a new export market, just like the theme of the exhibition.
The development of this kind of industry is worthy of reference in different parts of the world.
■ Hallyu!
The Korean Wave
Exhibition Period: Now till 25 June
Address: V & A South Kensington, Cromwell Road, London, SW7 2RL
Website: vam.ac.uk / kwave
Written by Dawn Hung
Edited by: Chen Shu-an
Facebook @ Ming Pao Supplement
Copyright © 2019 Mingpao. All Rights Reserved.
Related Words: Fashion Seoul, South Korea, South Korea
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Korean dramas and films, which often highlight flawless skin and meticulous beauty routines, have contributed to the international fascination with Korean skin care, as viewers aspire to emulate the aesthetic ideals portrayed on screen.

Title:

Content: Explained: Rise of Korean content in India, from shows like Squid Game to K-Pop

The global success of Oscar-winning Parasite, along with the ensuing lockdown, has led to interest in Korean films, shows, music, culture, and language in India.

FP Staff October 07, 2021 15:14:03 IST

We love their soppy soaps and gentle romances, their thrillers and intense cinema, their music and increasingly, even their food. The ‘K’ way of life has middle and upper-class India in thrall, a ‘we love everything about South Korea’ movement led primarily by its small-screen entertainment industry that has found the unlikeliest loyalists here.

There is even a word for this South Korean cultural phenomenon – hallyu.

How did the Korean wave start?

  • In February 2020, Parasite director Bong Joon-ho urged viewers to overcome the "one-inch-tall barrier of subtitles" in his Oscar acceptance speech.
  • Less than two years later, almost as if India was listening to him, the hallyu wave has swept through the country with shows such as Crash Landing on You and Vincenzo, the music of boyband BTS, and also films.

(Also read on Firstpost -- Rise of K-Pop in India: Analysing why Korean pop music has surged in India during coronavirus pandemic)

The lockdown effect

  • The pandemic-led OTT boom brought with it hallyu 2.0 when many Indian watchers moved past their staple diet of American, Nordic, and Indian shows to discover K-dramas, a world removed from the ‘K’ Hindi dramas of not so long ago.
  • The viewing for K-dramas on Netflix in India increased more than 370 percent in 2020 over 2019, a spokesperson for the OTT platform said.

Still from Parasite

The rise of the K-Dramas
  • From the cerebral lawyer looking for quality entertainment to the elderly partaker of TV soaps, the shows have found fans aplenty.
  • A glance at Netflix's top-10 category shows the inroads Korean shows have made in India, with Lee Jung-jae and Park Hae-soo's Squid Game and Kim Seon-ho and Shin Min-a-starrer romantic drama Hometown Cha-Cha-Cha consistently featuring on the list.
  • Squid Game, a Hunger Games-like survival show inspired by Korean children's games, is on its way to becoming the biggest show in Netflix history, Ted Sarandos, co-CEO of Netflix, said this week.
  • Since it began working with Korean filmmakers and talents in 2016, the streamer has introduced over 80 original Korean shows and films to its members around the world, and subs the K-content in 30 languages, the spokesperson said.
  • Kingdom Season 2, It's Okay to Not Be Okay, and Crash Landing On You are among the series to have regularly featured in the Top 10 on Netflix in India.
  • Over 22 million households tuned in for the horror TV series Sweet Home.

A still from Sweet Home

  • This is why Hyun Bin and Son Ye‑jin of the super-popular Crash Landing on You, a soft romance without any rough edges between a North Korean officer and a South Korean heiress, and actors Song Joong-ki, Park Bo-gum, have become huge stars in India alongside others such as Song Hye-kyo and Bae Suzy.
  • K-drama lovers are also hooked on to Rakuten Viki, a streaming service that has over 15 million users globally, and has on its platform popular shows like True Beauty and Yumi's Cells.
  • "It's been an exciting time for us, especially as Rakuten Viki houses the largest K-drama collection across any streaming platform," Sarah Kim, SVP of Content Business & Regional GM (Asia), told Press Trust of India in a statement.
  • "We're finding that people are hungry for Asian content, particularly K-dramas, for its unique storytelling and plot twists, and because it offers a different production quality compared to American and Western content," she said.

Spike in popularity of the Korean language

  • Such is the love for all things South Korean that many fans have overcome the "subtitle barrier," and included Korean words such as "noona and oppa" (elder sister and brother), "namja-chingoo" (boyfriend), "yoja-chingoo" (girlfriend), and "sarang-hae" (I love you), and many other words and phrases in their daily vocabulary.
  • Globally, too, the language is making waves with the Oxford English Dictionary recently adding 26 Korean words, including K-drama, hallyu, and kimbap to the dictionary.
  • “We are all riding the crest of the Korean wave," BBC quoted Oxford English Dictionary as saying in a statement.
  • Closer home, the Korean Cultural Centre India has started three-month online Korean language classes, and the 1,200 slots get full within two to three minutes of opening for registration, said KCCI director Hwang Il-yong.
  • "Creating unique stories from the normal and familiar life stories can be the power of K-dramas, and this can be one of the main reasons why K-content is getting global popularity. Normal and ordinary people's stories can get universal acceptance without resistance or barriers," Hwang said.
  • To introduce Indians to the world of K-pop, KCCI also runs a K-pop contest pan India along with a K-pop academy.
  • Catering to the rising demand, the Jawaharlal Nehru University is also running a Korean language teacher training course as well as a regular subject in collaboration with the KCCI.

Hyun Bin in a still from Crash Landing On You

Impact of Korean wave on India

  • According to Young-Geul Choi, director of New Delhi's Korea Tourism Organization (KTO), the popularity of K-content exploded during the pandemic but the first K-wave emerged in the Northeast in 2000 when teenagers became fascinated with the Korean lifestyle.
  • "India is now one of the top countries in terms of numbers for streaming and watching K-Pop or K-drama content. We often receive consumer queries on our social networking sites asking about how to visit K-drama filming sites or K-pop exhibition spaces or where to buy official merchandise," he said.
  • With entertainment comes the culture, lifestyle, and fashion influence, which hallyu fans now want to adopt in their lives, Choi said.

Priyamani is a fan too!
  • The Family Man star Priyamani remembers how she made the transition from English, Turkish, and Belgian series to Korean shows.
  • She first chanced upon The Bride of Habaek sometime late last year.
  • She found the mystery and fantasy element "cute," but it was the smash hit series Descendants of the Sun, featuring Song Joong-ki and Song Hye-kyo, that sparked her "love affair" with K-dramas.
  • "I am a big Song Joong-ki fan. I don't have his posters and things like that on my wall but I just admire him. I immediately fell in love with him and the character he played. After Descendants of the Sun, I just kept watching and watching a lot of series. Touchwood, my love is still going strong.
  • What I found was these shows are very relatable. You can relate to the culture and tradition because they are also very family-oriented like us (Indians).
  • You can connect with these stories even if it is a fantasy or romance. The acting is also extremely real."
  • Priyamani believes that K-drama fans already have cities like Seoul, Busan, or Daegu on their travel bucket list.

A training manager in Guntur is swept away too!

  • A lot of people were already watching these dramas even before the pandemic, added Divya Jaladi, 37, a training manager in Guntur.
  • "The craze has been there for a long time now but the pandemic definitely gave it a push. People were bored. There was not much content on TV channels. K-dramas are a little bit different. There is a sort of guilty pleasure to them."
  • Aspirational storylines like rich man-meets-poor woman or plots set in a fantastical world also help. "You sometimes wish for yourself that something like that happens to me. It's very fantastic and generally doesn't happen (in real life). Also, you don't get to see some very good-looking people on the screen that often."

(With inputs from Press Trust of India)

Updated Date:

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The popularity of Korean entertainment, such as the Netflix series 'Squid Game' and the music of BTS, has sparked a global interest in Korean culture, including beauty practices, leading to increased demand for Korean skin care products and routines.

Title:

Content: "Squid Game" Updates Learning Fever! Korean "Change Fashion" Foreign Language App Members Surge 76%
The game of squid has sparked a global rush to learn Korean.
(Photo / Reuters)
Edited by Lou Ying / Translated
The original Korean series "Squid Game" launched by streaming TV platform Netflix has been widely praised, and the click-through rate has risen to the top of the global charts. The games and props in the series have become a popular topic, and countries have once again witnessed the strong soft power of Korean Stream.
With South Korea's recent success in various films and musical works, a global trend of learning Korean has been set off.
The online language learning service platform revealed that the number of people signing up to learn Korean has soared by 76% recently.
According to Reuters, South Korea, Asia ’ s fourth largest economy, has shown strong soft power from film, entertainment and beauty products, which has made the world famous. Among them, popular icon BTS (BTS) has repeatedly won the top of the global music list, and the films “Parasite ” and“ Minari ” have won Oscars. South Korea is once again a major entertainment power.
Among them, "Parasite" is a black comedy about the gap between rich and poor and inequality; "Land of Dreams" is a story of South Korean immigrant families struggling to survive in the United States.
Last week, the English Dictionary included 26 words from Korean origin, including “Hallyu ” (한국어, Hallyu),“ Hanbok ” (한국어, Hanbok), “Rice ” (OXFORD, Banchan),“ Usuru, Bulgogi ” (Usuru, bulgogi), “Purple Rice Roll ” (OXFORD). A word translated directly from Korean to English, such as" kimbap "," aegyo ", etc.
Among them, Korean Stream symbolizes the global success of Korean music, movies, TV dramas, fashion and food.
▲ King Sejong of the Joseon Dynasty promulgated the “Discipline of the People ” and gathered scholars to invent the Korean language, which has now become one of the solid soft power of promoting Korean culture.
A statue of Sejong in front of Seoul ’ s Guanghuamun Square.
(Photo / photo by Lo Yi-chang / tr.)
South Korean President Moon Jae-in also mentioned the above phenomenon at the Korean Literature Festival on October 9, saying that in addition to strengthening the transmission and promotion of knowledge among the people, the Korean language is more symbolic of the strong soft power of South Korea, and the Korean language is beginning to create connections in the hearts of people around the world.
Sam Dalsimer, a spokesman for Duolingo Inc, a foreign language learning application, revealed in an email that the number of people interested in learning Korean has increased rapidly with the popularity of Squid Games, because language and culture are intrinsically linked, and the development of popular culture and film media often drives the willingness and trend of foreign language learning.
Around 7.9 million active users around the world are currently learning Korean, the second fastest growing language after Hindi.
According to the Korea Foundation for International Cultural Exchange, about 77 million people speak Korean (52 million in South Korea and 25 million in North Korea).
▲ Students from all over the world participated in the online Korean speech contest hosted by Sejong College in South Korea on October 8.
(Photo / Reuters)
Sejong School, a government-led institution in South Korea, said it enrolled about 76,000 students in 82 countries last year, a miraculous increase compared with 740 students in three countries when it was first established in 2007.
According to Sun Hyun-woo, founder of Talk to Me in Korean, a popular online learning platform with 1.2 million registered members in 190 countries around the world, “There were thousands of people who wanted to learn Korean long before the Squid Games and Bulletproof Youth League, but they had to learn it alone. ”
According to Sun, learning Korean has become a global passion and has become a "cooler pastime".
► "Squid Game" global popularity Oxford dictionary added K-drama and more than 20 Korean English words
The game is crazy, too!
Foreign media selected the "7 famous scenes": human nature and emotional destruction
► The US campus is also crazy "squid game"! Police Hi playing wooden people college students collapse: to be late
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Korean skin care brands have adapted their products to international markets by emphasizing unique and effective ingredients such as snail mucin, rice extract, and bee propolis, which are gentle on the skin and align with global consumer preferences for innovative and natural formulations.

To cater to diverse markets, Korean brands have partnered with local retailers and launched initiatives like A.S. Watson's K-Beauty Land, which combines offline and online strategies to make over 8,000 Korean beauty products accessible across Asia, ensuring sustained growth and market penetration.

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Content: A.S. Watson launches K-Beauty Land O + O strategy to help Korean cosmetics brand break into Asia
Hot Talk 23: 21 2021 / 10 / 21
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A.S. Watson launches K-Beauty Land O + O strategy to help Korean cosmetics brand break into Asia
In the past, Changhwa (00001) ’ s Watsons cooperated with a number of Korean beauty brands to use O + O (offline and online) strategies to help brands interact with their target customers in the Asian market and expand their business. In order to meet consumers ’ desire for Korean beauty products, Watsons launched K-Beauty Land, offline and online. The store offers over 8,000 Korean beauty products to satisfy the people ’ s desire not to fly.
A.S. Watson said that it has established a successful partnership with Korean beauty brands Mise En Scène and COSRX in the Asian market and will introduce Hello Bubble, a product of Mise En Scène, to be sold in Hong Kong.
Korean beauty brand COSRX was launched exclusively in Singapore, Malaysia, Thailand and the Philippines in 2017, with a compound annual growth rate of more than 80%, while hair brand Mise En Scène has recorded a compound annual growth rate of 90% since its launch. The product was first launched in 2018 at Watsons Taiwan and will be available exclusively in Singapore, Malaysia and Thailand in 2020. Sold in Hong Kong.
According to the latest research, Korea ’ s cosmetics exports increased by 16.1% year-on-year in 2020, and the total value of exports reached nearly US $7.6 billion.
Meanwhile, the size of the Korean beauty products market will grow at a compound annual growth rate of 9% from 2021 to 2027.
Related Report: A.S. Watson Launches Over 1,600 Sustainable Products, Increases Sales of Some Sustainable Products by 300%
Watsons launches foodpanda mall to enjoy 30% off on orders over NT $180
Watsons supports SDGs to offset 2,250 tonnes of CO2
Editor: Tseng Lok Sze
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Korean skin care brands also emphasize sustainability by adopting eco-friendly practices such as refill shops, biodegradable packaging, and vegan-certified products, reflecting their commitment to environmental consciousness and appealing to eco-conscious consumers.

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Content: People 's Network > > International
South Korea 's rise of washing products refill shop
September 20, 2021 10: 07 | Source: Xinhua Network
Small number
Many washing products are beautifully packaged, and it is a pity to throw them when they are used up and not environmentally friendly.
To this end, some washing and care brands in South Korea launched product refill stores to sell washing and care products at relatively low prices, and customers can pour the goods into their own empty bottles.
According to the Korea Herald, the organic skincare brand "love dream" pioneered, launched in June last year in South Korea's first renewal store, selling products by gram.
South Korean beauty giant Amorepacific Group followed suit, opening its first refill shop in Gyeonggi-do in October last year, where it sells bath products such as shampoo in containers made of coconut shells.
LG Life Health opened a store in Gangnam-gu, Seoul this year, selling shampoo and body soap in reusable packaging.
A company spokesman said that as more and more consumers become more environmentally conscious, "the overall market trend changes."
In response to this change, we have opened two new stores. ”
As of September this year, there are 13 washing and care product renewal stores in South Korea.
According to South Korean media, the service is still in the early stages of development, but it has received government support.
The South Korean government this month removed the requirement that wash and care product refill stores must be serviced by professionals, meaning customers can pack themselves.
Industry insiders believe that this measure for the further development of the store to remove a major obstacle, reduce the access threshold, especially for small and micro entrepreneurs such as self-employed.
South Korea is expected to open at least seven more stores in the next two years.
However, some people have different views on the store.
Some people believe that allowing customers to renew themselves may have health risks.
Some people also pointed out that the current price of goods in renewal stores is only equivalent to 70 to 20% of the original goods, which is not enough to attract more customers to drive to physical stores to buy.
(Edited by: Su Yanxiang, Xu Xiangli)
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Ethical considerations in Korean skin care include the use of vegan and cruelty-free ingredients, as seen in brands like Melixir, which are PETA-certified and focus on environmentally friendly packaging, catering to eco-conscious consumers seeking clean beauty options.

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Content: Vegan Skincare ｜ The first lip balm selected by 5 Korean niche organic skincare brands is this
Author: WIW - Women in Work
Published: Updated:
In recent years, this trend of environmental protection, vegan and animal-free experiments has also hit Asia. In Korea, which has always mastered the Asian maintenance trend, natural organic care products have become popular in recent years. These natural brands are widely discussed among Korean girls.
To create flawless skin, you need to pay attention to diet, of course, many have to choose natural and harmless skin care products! Recommended 5 Korean niche organic skin care brands (click to enlarge read) ▼ ▼ ▼ ▼
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One Thing
The brand insists on using Korean organic plant extracts, and each lotion launched has only one ingredient, and the pure ingredients allow the skin to get more targeted care.
Each of these plant ingredients will give the skin a different nourishment, and everyone can mix and use according to their own skin.
Because each product has no compound components, only one organic and natural ingredient, it can also be used with other One Thing products.
Melixir
Melixir is a brand focused on vegan ingredients and environmentally friendly packaging, and without any animal testing, all products are PETA certified for global animal protection, plus natural ingredients, even for pregnant women and sensitive skin.
One of the brand's most popular lip balm, once voted the first easy-to-use lip balm by Korean girls, it can also do its part for the earth while protecting the skin.
Abib Cosmetic
The brand name Abib means “cereal ”, which describes the product ’ s adherence to the use of natural, pure extraction ingredients.
There are not too many varieties, but each one is extremely popular, using only pure ingredients, excluding all ingredients that may make the skin affordable, everyone can definitely use peace of mind.
One of the most popular is the “Chewing Gum Mask ”, which contains no harmful ingredients, and is very attentive, which completely fits the skin and tightly locks the care ingredients.
Related articles: Inventory 12 types of pores, moisturizing, oil control, skin care products Kick off oil fields, acne, acne (click to enlarge to read) ▼ ▼ ▼ ▼
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Round Lab
Although Round Lab is less well-known in Chinese areas, it has long had a reputation among Korean girls. Its star product, 1025 Dokdo Cosmetics, uses the deep ocean water of 1,500 meters below sea level in Wuling Island, South Korea, which is rich in various mineral ingredients, which can maintain the balance of water and oil in the skin.
Other skincare products also adhere to the use of Korean natural ingredients, the product is mild and also has the effect of calming the skin.
THE LAB by blanc doux
THE LAB blanc doux is the only skin care brand in the market with a patent for small molecule hyaluronic acid products, and has been ranked first in the sales volume of cosmetics on the Korean search engine NAVER.
Its products do not contain any fragrances and preservatives, and are certified by PETA without animal testing, and are certified by EWG green, which is natural and safe.
Its pure white packaging design is simple and elegant, and it is loved at a glance, and its name is actually both external and internal.
Related article ： Skincare ｜ 7 Moisturizing Sprays Powerful Makeup Remover Wearing Masks to Soothe Dry Skin (Click to enlarge) ▼ ▼ ▼ ▼ ▼
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The demand for sustainable and ethical beauty products in Asia is growing, with consumers increasingly favoring plant-based and fair-trade ingredients, prompting brands to focus on transparency and consumer education to build loyalty and align with evolving values.

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Content: There were 119 press releases posted in the last 24 hours and 461,770 in the last 365 days.

in-cosmetics Asia to spotlight key developments in APAC cosmetics market amid shift towards sustainable beauty

in-cosmetics Asia Formulation Lab

in-cosmetics Asia will return 7-9 November 2023 presenting a comprehensive agenda for brands to get ahead of the curve.

BANGKOK, THAILAND, October 16, 2023 /EINPresswire.com/ -- Over the last few years, the APAC cosmetics market has witnessed significant change. When it comes to skincare, an increasingly elderly population and consumer awareness continue to fuel the growth of anti-ageing products.

Trends such as ‘skinimalism’ (https://www.lifestyleasia.com/ind/beauty-grooming/skin/skinimalism-trend-is-the-easiest-beauty-trend-that-lazy-girls-will-love/) continue to rise in popularity, as consumers seek a streamlined cosmetic experience. In haircare and suncare, environmental conditions and rising temperatures are hiking product sales and rapidly piquing interest in ethical ingredients and formulations.

Unpacking the biggest topics, innovations, and challenges across skincare, haircare, suncare, and sustainable beauty, in-cosmetics Asia will return 7-9 November 2023 presenting a comprehensive agenda for brands to get ahead of the curve.

A sustainable future

Growing consumer awareness and purchasing power in Asia have created a powerful shift towards sustainable products. According to research from market research company Euromonitor International, 75% of survey respondents in the personal care space were planning on developing products with vegan, vegetarian and plant-based claims in 2022 (https://www.personalcareinsights.com/news/high-consumer-demand-for-plant-based-beauty-products-in-asia-pacific-research-indicates.html).

However, the demand for ethical cosmetics isn’t just shaping new products and services but also the way brands operate and communicate with their customers. Euromonitor has recommended that cosmetic brands focus on consumer education and transparency to effectively communicate and encourage brand loyalty.

This year’s attendees will enjoy a dedicated ‘Spotlight On’ product showcase, focused on Sustainable, Conscious Beauty. Key sessions in the Spotlight On theatre include ‘Voyage of sustainability: From the citrus flower, Dai-dai to Neona’, scheduled to be hosted by Yunfei Xu, Marketing Manager at Ingredi Biotech. This presentation will focus on the benefits of Ingredi's new product Neona, such as its fair-trade agricultural practices with local growers and the flexible work opportunities the brand has created for local females in rural areas.

Another key session scheduled for the Marketing Trends Theatre will be ‘Conscious consumerism and the pursuit of sustainable beauty’, by Euromonitor exploring how mindful consumerism has created a discernible shift in consumer shopping habits.

An education in skincare

Valued at USD$76.82 billion in 2021 (https://www.globaldata.com/store/report/apac-skincare-market-growth-analysis/#:~:text=The%20Asia%2DPacific%20skincare%20market,the%20Asia%2DPacific%20skincare%20sector.), the APAC skincare market is expected to see significant growth over the next five years. However, there are certain challenges which need to be overcome to maintain this trajectory. These include adhering to government regulations, consumer demand for sustainable packaging, as well as ethical products and formulations.

This year’s programme will highlight some of the key developments in the market, and how brands are taking on prominent challenges. Run by Asia Cosme Lab and held in the Marketing Trends and Regulations Theatre, a session on Skintone Management will dive into the evolution of the market, where inclusivity is being increasingly championed.

Driven by an increasingly elderly population, products with integrated anti-ageing properties are also growing in popularity. The programme will feature several technical seminars including ‘For younger and healthier skin — Bioactive brightening & tightening solutions’ run by Sylvia Liu, Product Manager, Bloomage Biotechnology, and ‘Velvety skin feel and wrinkle reduction with upcycled fermentation ingredient’ hosted by Kenji Oike, Chief Executive Officer, Vitamin C60 BioResearch Corporation.

Haircare development

The Asian haircare market currently sits at USD$33.04 billion, expected to hit USD$43.59 billion by 2028, according to Mordor Intelligence (https://www.mordorintelligence.com/industry-reports/asia-pacific-hair-care-market-industry). As such, a host of experts will take to the stage to discuss the current consumer trends driving the expansion of the haircare industry.

Highlights include a session in the Marketing Trends Theatre examining innovation in hair and scalp care, looking at the influence of skincare on the hair category with a focus on scalp-centric products and the rise of aromatherapeutic and ayurvedic plant ingredients. It will delve into evolving beauty standards and how these are driving hair trends and fostering innovation, as well as cross-regional differences and strategies for promoting long-term scalp and hair health.

Tanya Rajani, Senior Beauty & Personal Care Analyst at Mintel India, will lead a discussion on India’s hair oil secrets, analysing latest market trends and the role of hair oils in India from treatment to wellbeing.

The event will feature ‘Love is in the Hair’ a visual showcase profiling trendy ingredients that are presented in formulated prototypes – demonstrating how they can be used in finished products.

Innovation in suncare

In 2023, revenue in the APAC sun protection market hit USD$3.9 billion, with projections that the market will grow by 5.9% CAGR over the next five years (https://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/sun-protection/asia#revenue).

This year’s programme features several demonstrations on how to develop suncare products in the Formulation Lab. Kimberly Burch, Global Technical Applications Director - Personal Care at Elementis Specialties will be running ‘Dry touch mineral sunscreen, a cold processed minimalist sun protection formula’. Attendees will learn how to prepare a pure mineral sunscreen with only 10 ingredients.

Another key demonstration at the Formulation Lab, ‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ will be hosted by Haruna Sawaguchi, Formulation Development Group at Nikko Chemicals. The session will demonstrate how to develop a low-viscosity, milk-type and waterproof mineral sunscreen that uses only UV shields.

Sarah Gibson, Event Director for in-cosmetics Asia, commented: “Asia Pacific is the number one beauty market globally, and as a result, the eyes of the world are focused on the region and the innovation being generated there. The in-cosmetics Asia Education Programme will shine a light on this rapidly evolving market, focusing on the key trends, challenges and developments.

“Sustainability is currently one of the biggest trends we’re seeing in the region – with cosmetics brands altering their products, operations, and practices to meet the demands of a new generation of consumers. However, not so long ago, the topic would barely hit the corporate agenda, often serving as a tick box activity to be completed.

“Through a combination of technical seminars, product and ingredient showcases, and marketing trends sessions, the in-cosmetics Asia education programme will highlight the biggest innovations in sustainable and ethical beauty today. With pre-show visitor registration currently at a record high, there is confirmed demand for better understanding and education in the industry – which in-cosmetics Asia is here to provide.”

To find out more or to register to attend, visit https://www.in-cosmetics.com/asia/en-gb.html

Olivia Evans
Storm Communications
email us here

Critics argue that Korean skin care's popularity is partly driven by over-commercialization and gimmicky marketing, with some brands relying on attention-grabbing packaging and viral trends rather than product efficacy.

Concerns have been raised about unrealistic beauty standards promoted by Korean skin care, such as the ideal of 'glass skin,' which emphasizes a flawless, dewy complexion and can create pressure for consumers to achieve unattainable results through multi-step routines and specialized products.

Additionally, some controversies surround the exploitation of celebrity endorsements and cultural phenomena like K-pop to market products, with accusations that certain studios and brands use the 'star effect' to inflate prices and capitalize on consumer aspirations without delivering proportional value.

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Content: Life.
2023-11-13 18: 00: 00
BLACKPINK Makeup Artist: BLACKPINK _ BLACKPINK _ BLACKPINK _ BLACKPINK _ BLACKPINK _ BLACKPINK _ BLACKPINK _ BLACKPINK _ BLACKP
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Korea's popular Korean stars are numerous, because Korea's makeup and styling have their own style, so many people will yearn for the Korean star's styling team, hoping to dress themselves as a Korean idol.
Earlier, a mainland female influencer went to South Korea to make an appointment for the Korean girl group "Blackpink" makeup studio one month in advance, hoping that the other side would be able to make a girl group for herself. However, she was full of hope, and after spending only one makeup, she was extremely dissatisfied with three places. "Dog Bees".
A large number of netizens poured into the message, and many people accused these studios of undoubtedly using the star effect to "cheat money".
Mainland influencers book a month in advance BP makeup artist store full of Han Xing signature
There are people who love beauty, but sometimes feel that their makeup skills are not as good as people, and there is a chance that their skills are not exquisite enough to make their beautiful appearance fail to play the best, so some people will pay a lot of money to have a perfect makeup or stylist.
Earlier, when a mainland female influencer was traveling to South Korea, she asked a friend to book a makeup artist for the Korean girl group “Blackpink ” one month in advance, and she was bound to make a Jisoo look.
In her video, you can see that the makeup studio has many autographs of Han, including the signature records of Blackpink members Jisoo and Lisa.
She also said that the studio is very difficult to book, in addition to at least one month in advance, you have to pay a deposit of RMB 600 (about HK $643) when booking.
Makeup is mainly divided into 6 steps after makeup 3 major dissatisfaction
The makeup artist first takes her to the dressing room, and then the entire makeup is divided into 6 steps, including cleaning, moisturizing, moisturizing, foundation, pores and concealment.
In the film, it can be seen that the makeup artist ’ s makeup products and tools are very complete, and a large table is filled. Most of the cosmetics used are also large brands, including Chanel ’ s foundation, YSL ’ s lipstick, Dior ’ s eye shadow tray, and so on.
However, after completing the makeup, the net red has 3 major dissatisfaction with the makeup, directly pointing to the makeup artist's ability to not praise, after the makeup gives people the feeling of "not waking up", only because the eyes are reduced by half, the eyebrows are painted extremely uneven, and the corners of the eyes are cracked.
In addition, she angrily criticized the staff in the store for their poor attitude, only because when she took the phone to shoot the film, the other party asked in Korean, "Is she filming me?" This voice made her feel very angry, and even threatened "shoot you, shoot you", "The customer is God"!
Grief 3 thousand 7 tragic bee puppy netizen accused: using star effect to cheat money
The entire makeup experience and deposit cost a total of KRW 627,000 (about HK $3,700). Nexteer is extremely dissatisfied with the makeup, not only believes that it has failed to make itself, but also describes the feeling after makeup as “bee puppy ”, and advises everyone not to have too much fantasy about Korean makeup and modeling studios.
The video attracted a large number of netizens to respond, some netizens admitted that "the first time you see makeup to paint the eyes small, the face painted swollen", "you yourself painted 100 times better than this", and some netizens accused these so-called star studios of "using BP's nominal circle of money", "using the" Royal use "to cheat money.
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Korean skin care brands maintain their competitive edge by continuously adapting to consumer needs, such as simplifying routines with multi-functional products and introducing sustainable innovations like waterless beauty formulas, which align with modern environmental and efficiency-focused trends.

The combination of affordability and widespread availability has allowed Korean skin care brands to capitalize on viral trends and influencer endorsements, such as TikTok-driven product popularity, which has further boosted their global appeal and sales.

The Korean government’s active investment in its beauty industry, combined with cultural exports like K-pop and Korean dramas, has bolstered the international appeal of Korean skin care, making it a significant global export and a symbol of South Korea’s innovative approach to beauty and wellness.