On the night of August 30, 2018, astronauts aboard the International Space Station (ISS) detected an air leak, which was later traced to a hole in the Soyuz MS-09 spacecraft.

The air leak was initially identified when a pressure drop was recorded aboard the station, prompting the crew to investigate the source of the issue.

Subsequent investigations revealed that the hole was located in the household compartment of the Soyuz MS-09 spacecraft, a section that did not threaten the crew's return to Earth.

The cracks in the Soyuz MS-09 spacecraft were initially thought to have been caused by a miniature meteorite impact.

However, further analysis determined that the cracks were the result of a manufacturing defect on Earth, where the area had been sealed with glue that later dried out and failed during the spacecraft's orbital flight.

In a separate incident in August 2020, another air leak was detected on the ISS, this time in the Russian Zvezda module, which serves as the station's living quarters.

The Zvezda module's air leak was traced to tiny cracks in its middle chamber, which were discovered in October 2020.

The cracks in the Zvezda module were found in the area where the crew had temporarily settled during the investigation of the leak.

The aging infrastructure of the ISS, which was built in 1998, has been cited as a contributing factor to the technical issues, including the appearance of new cracks as recently as 2021.

The Russian space agency Roscosmos has acknowledged that the station's age necessitates significant repair and maintenance work, which occupies a substantial portion of the crew's time.

To address the air leak in the Zvezda module, astronauts initially used temporary measures, such as isolating the crew in the module and closing the hatch in the affected area to ensure the rest of the station remained unaffected.

Russian cosmonaut Anatoly Ivanishin employed an innovative method to locate the air leak by using a tea bag and observing the movement of tea leaves toward the source of the leak.

Once the location of the leak was identified, the crew initially taped the crack and later sealed it using a drill and sealant after receiving permission from ground control.

In March 2021, astronauts successfully repaired the cracks in the Zvezda module, ensuring the station's continued functionality.

The pressure inside the ISS drops by approximately 0.4 mm Hg due to air leakage, a loss that is compensated by pumping oxygen and nitrogen and transporting these gases from Earth.

Despite the air leakage, Roscosmos has stated that the situation posed no risk to the crew or the orbital outpost.

The rate of air escaping from the Zvezda module was observed to double under certain circumstances, increasing from about one pound of air lost per day to two pounds.

NASA reported that the air leak in the Zvezda module began to increase about a week before the launch and docking of a Progress spacecraft.

A special committee was formed by the Russian space agency to investigate the cause of the air leak incidents on the ISS.

NASA explicitly excluded the involvement of its astronauts in the appearance of the hole in the Soyuz MS-09 spacecraft in 2018.

The General Director of Roscosmos, Dmitry Rogozin, reported that the commission of the rocket and space corporation Energia ruled out the possibility of industrial defects causing the damage to the Soyuz MS-09 spacecraft.

The ISS's aging structure has led to recurring technical issues, highlighting the need for ongoing maintenance and repair efforts to sustain its operations.

On the night of August 30, 2018, astronauts aboard the International Space Station (ISS) detected an air leak, which was later traced to a hole in the Soyuz MS-09 spacecraft.

Title:

Content: NASA has excluded the involvement of its astronauts in the hole in the “Union ”
American astronauts are not involved in the appearance of a hole in the household compartment docked to the ISS “Soyuz MS-09 ” in 2018.
This was stated by the assistant head of NASA for manned flights Katie Leeds, commenting on the publication of TASS, in which, with reference to the source, it is reported about the likely drilling of a hole in the ship by astronaut Serina Augnon-Chancellor.
"NASA crew members carry out their missions professionally and honestly.
I support Serina and her professional behavior, and I don't find this accusation credible, "Leaders said.
On the eve of TASS published an anonymous interview with an unnamed top manager of “Roscosmos ”, in which the Agency interlocutor said that Aunyon-Chancellor, being the only woman in the crew, experienced“ acute psychological crisis ”.
The source of the publication explained that, wanting to speed up its return to Earth in connection with the emergency situation, the American drilled a hole that threatened to depressurize the station.
As one of the confirmations of his version, the Agency interlocutor indicated that NASA astronauts refused to pass the test on the “lie detector ”.
According to the source, the hole was drilled in zero gravity.
The crew discovered an air leak on the International Space Station (ISS) on the night of August 30, 2018, which was caused by a hole in the Soyuz MS-09 spacecraft.
It was located in the household compartment, not in the lander, so it did not threaten the return of the crew to Earth.
General Director of Roscosmos Dmitry Rogozin reported that the commission of the rocket and space Corporation (RSC) Energia ruled out the version of damage to the skin of the Soyuz MS-09 spacecraft as a result of industrial defects.
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The air leak was initially identified when a pressure drop was recorded aboard the station, prompting the crew to investigate the source of the issue.

Title:

Content: How did a bag of tea help astronauts save $150 billion?
How did a bag of tea help astronauts save $150 billion?
A few years ago, a torn bag helped save the ISS
The International Space Station was built in 1998 for $150 billion.
Every year, another 3-4 billion dollars are spent to maintain its operability, but the design is already very old and needs repair more and more often.
For example, in August 2020, a pressure drop was recorded aboard the space station, which is a sign of an air leak.
All astronauts and cosmonauts on board were isolated in the Russian Zvezda module.
After some time, it was found out that the air-permeable crack was in the module in which the entire crew temporarily settled.
One of the Russian cosmonauts was able to quickly find the place of leakage with the help of a usual tea bag.
Oxygen on the ISS
According to the India Times, the space station loses about 250 grams of oxygen every day and this is normal - it is difficult to achieve complete tightness.
In the event of an acute shortage of oxygen, it is delivered by cargo ships, but is most often produced directly at the station.
In the second case, members of the ISS use electrolysis - an electric current is passed through the water, as a result of which oxygen appears.
To do this, on board there is a life support system ECLSS, which not only monitors the operation of the station, but also provides people with access to water, protects against fires and so on.
ECLSS technical director Robyn Carrasquillo once praised Russia for using a way to extract moisture from the air, even in the old Salyut and Mir spacecraft.
ECLSS system
Oxygen leakage to the ISS
In August 2020, the space station began to lose about a kilogram of air per day.
The situation was serious, but the lives of the ISS crew were not threatened.
Astronauts from different countries temporarily began to live in the Russian module “Zvezda ” and for four days searched for a leak in other parts of the station.
The search did not give any results, so it became clear that the gap is in the Zvezda module launched more than 20 years ago.
The leak could have occurred for various reasons, for example, due to the collision of the ISS with space debris, which is a lot in near-Earth space.
Also, it was not excluded that seals simply peeled off from the walls of the station, which just do not allow oxygen to leak.
ISS module "Zvezda"
Search for the place of oxygen leakage
An unusual way to find the leak was found by cosmonaut Anatoly Ivanishin.
He installed several cameras in the module and opened the tea bag.
After some time, the ISS members noticed that the tea leaves began to move slowly towards one of the metal walls of the module.
After studying the trajectory of the leaves, the space crew quickly found the crack formed on the ISS.
First, they taped this place with tape, and then got permission to use a drill and sealant.
It is known that thanks to the trick with a package of tea, the astronauts managed to save about 150 billion dollars.
Russian cosmonaut Anatoly Ivanishin
The International Space Station is aging and will one day become completely unusable – that ’ s a fact.
New cracks were discovered even in 2021.
Especially there are many of them in the Russian module “Zarya ”, which was launched into space in 1998 and today is the oldest part of the station.
More recently, Vladimir Solovyov, General Designer of the Energia Rocket and Space Corporation, announced his concerns about the safety of the station.
It is especially frightening that the station is planned to be used even after 2025.
In theory, the use of the old station could cause a terrible disaster.
ISS module "Zarya"
Finally, I note that to replace the old module "Dawn" it was planned to send the module "Science".
But it became an independent module and docked to the ISS in July 2021.
The docking was far from perfect - the module deployed the station at 45 degrees.
19 october 2021 /
• 0
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When will he return to Earth?
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This is the first such mission in 44 years, and if all goes well, China will become the third country to do so.
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What will it look like?
The International Space Station was launched into orbit around our planet in 1998.
Initially, it was planned that it will work for 20 years, but subsequently the period of its use was extended.
According to the opinion
On the ISS found a place of air leakage.
What's next?
Inside the International Space Station live astronauts from different countries and they all need oxygen.
The air necessary for the life of the crew is produced by special equipment, but
Space debris nearly damaged the ISS.
How did it all work out?
Humanity began to actively explore space with the help of complex technology around the middle of the 20th century.
First, hundreds were launched into Earth orbit every year, and then thousands began to be launched.
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the brain, like the heart, is one of the main organs of the human body.
It consists of many areas, each of which has certain tasks.
Take the brain for example, this
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Subsequent investigations revealed that the hole was located in the household compartment of the Soyuz MS-09 spacecraft, a section that did not threaten the crew's return to Earth.

The cracks in the Soyuz MS-09 spacecraft were initially thought to have been caused by a miniature meteorite impact.

Title:

Content: Soyuz manufacturing defect causes air leak at International Space Station
Kazakhstan News Agency / Astana / September 3 - According to the Russian satellite network reported on the 3rd, Russian rocket space sources said that the manufacturing defect is the cause of the "Soyuz MS-09" spacecraft leak.
There was an air leak on the International Space Station on August 30.
The astronauts examined all the compartments and found tiny cracks in the Soyuz MS-09 spacecraft.
It is located in the living module, not in the return module, so it will not affect the return of the spacecraft to Earth.
It was previously thought that the fissure was the result of a miniature meteorite hitting the spacecraft.
The next night, Russian cosmonauts used special sealant to fill the hole.
The source said: "The cause of the crack in the inner shell of the living module has been identified and it has appeared on Earth.
The person responsible for the fault was identified. "
According to another source, the crew likely sealed the leak with special glue after realizing the mistake, so it was not detected during the pre-launch check and the spacecraft ’ s first two months of orbital flight.
"However, the glue later dried out and was squeezed out, revealing cracks," he said.
The Russian space agency said a special committee would investigate and determine the cause of the accident.
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However, further analysis determined that the cracks were the result of a manufacturing defect on Earth, where the area had been sealed with glue that later dried out and failed during the spacecraft's orbital flight.

In a separate incident in August 2020, another air leak was detected on the ISS, this time in the Russian Zvezda module, which serves as the station's living quarters.

The Zvezda module's air leak was traced to tiny cracks in its middle chamber, which were discovered in October 2020.

Title:

Content: Astronauts discover cracks in another module of the International Space Station
Space
International Space Station
Copy Link https: / / en.rt.com / r64g
Vladimir Solovyov, chief designer at Energia, announced that astronauts have discovered new blind cracks in the Zaria module, the first and oldest module of the International Space Station.
Solovyov, in an interview with the Russian news agency Novosti, pointed out that the astronauts, during their examination of the units of the Russian sector on the International Space Station, discovered the presence of blind cracks in the old unit "Zaria".
According to him, this does not appeal to him, because the discovery of holes in the former Zvezda unit, indicates that the cracks discovered in the Zaria unit over time will inevitably expand.
In September 2019, astronauts detected a slight air leak from the International Space Station, in October 2020 they discovered cracks in the middle chamber of the Russian Zvezda unit, and in March 2021 they were able to repair them.
In January 2021, Solovyov announced that due to air leakage, the pressure inside the ISS drops by 0.4 mm Hg, which is compensated by pumping oxygen and nitrogen as well as transporting them from Earth.
Source: Novosti
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The cracks in the Zvezda module were found in the area where the crew had temporarily settled during the investigation of the leak.

The aging infrastructure of the ISS, which was built in 1998, has been cited as a contributing factor to the technical issues, including the appearance of new cracks as recently as 2021.

The Russian space agency Roscosmos has acknowledged that the station's age necessitates significant repair and maintenance work, which occupies a substantial portion of the crew's time.

Title:

Content: 29 Feb, 2024 11:18

Russia comments on space station leak

A NASA official had previously reported that air loss from the Zvezda module had doubled

Air leaking from a segment of the International Space Station (ISS) poses no risk to its crew or the orbital outpost, the Russian space agency Roscosmos has said.

A NASA official had previously reported that the rate at which air was escaping from the satellite's Russian Zvezda module under certain circumstances had doubled. The situation is under control and being constantly monitored, the Roscosmos told Interfax on Wednesday, when asked about remarks by NASA’s ISS program manager, Joel Montalbano,.

”The aging of the station’s structure and the growing need for repair and maintenance work on board require a significant portion of the crew’s time,” Roscosmos said.

Montalbano mentioned the issue during this week’s briefing on the upcoming SpaceX Crew-8 mission, which is scheduled for launch on Friday.

”There is an area in the aft end of the International Space Station. [There is] a small leak. We’ve seen this leak increase about a week before the recent Progress launch and docking,” he said, referring to a Russian automatic supply freighter.

The volume of lost air has increased to about two pounds a day, compared to a pound a day previously, Montalbano said.

”The hatch is closed in that area. It’s not an impact on Crew-8, but I didn’t want anyone to be surprised, if they hear about that later,” he explained.

The use of the module for retrieving the Progress shipment didn’t pose any issues in terms of the leak, he said. The next opening of the hatch is expected in April. While it’s closed, the rest of the station is “solid.”

Technical issues at the ISS are being reported on a regular basis. Roscosmos has said the age of the station is a key reason why it is developing plans for a new purely Russian-manned orbital structure as an alternative to participating in the international project.

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To address the air leak in the Zvezda module, astronauts initially used temporary measures, such as isolating the crew in the module and closing the hatch in the affected area to ensure the rest of the station remained unaffected.

Russian cosmonaut Anatoly Ivanishin employed an innovative method to locate the air leak by using a tea bag and observing the movement of tea leaves toward the source of the leak.

Once the location of the leak was identified, the crew initially taped the crack and later sealed it using a drill and sealant after receiving permission from ground control.

In March 2021, astronauts successfully repaired the cracks in the Zvezda module, ensuring the station's continued functionality.

The pressure inside the ISS drops by approximately 0.4 mm Hg due to air leakage, a loss that is compensated by pumping oxygen and nitrogen and transporting these gases from Earth.

Despite the air leakage, Roscosmos has stated that the situation posed no risk to the crew or the orbital outpost.

The rate of air escaping from the Zvezda module was observed to double under certain circumstances, increasing from about one pound of air lost per day to two pounds.

NASA reported that the air leak in the Zvezda module began to increase about a week before the launch and docking of a Progress spacecraft.

A special committee was formed by the Russian space agency to investigate the cause of the air leak incidents on the ISS.

NASA explicitly excluded the involvement of its astronauts in the appearance of the hole in the Soyuz MS-09 spacecraft in 2018.

The General Director of Roscosmos, Dmitry Rogozin, reported that the commission of the rocket and space corporation Energia ruled out the possibility of industrial defects causing the damage to the Soyuz MS-09 spacecraft.

The ISS's aging structure has led to recurring technical issues, highlighting the need for ongoing maintenance and repair efforts to sustain its operations.


The traditional direct selling model, once epitomized by companies like Avon and Tupperware, has become increasingly obsolete due to societal shifts such as the rise of mass merchandising, big box stores, mail-order services, and the internet.

Avon and Tupperware, once iconic brands in the direct selling industry, have faced significant declines, with their struggles symbolizing the challenges of adapting to modern market conditions.

In an attempt to remain competitive, Avon transitioned to an MLM-style model that incentivized salespeople to recruit others and purchase inventory, but this shift resulted in a decade-long decline in global revenue.

Avon eventually sold its North American business to LG Household & Health Care and its global operations to Brazilian MLM Natura, which itself has seen over 60% of its stock value erode in the past year.

Similarly, Tupperware, originally known for its 'party plan' sales strategy, has experienced a stock value drop of over 90% in the last five years and is now facing speculation about potential bankruptcy.

Other prominent MLM companies, including Amway, Herbalife, Nuskin, USANA Health Sciences, Primerica, and Medifast, have also suffered significant declines in stock value in recent years.

The MLM revenue model has increasingly shifted focus from end-user customers to salespeople themselves, who are incentivized to purchase products and recruit others, raising ethical concerns about the industry’s practices.

Ethical controversies have further tarnished the reputation of MLMs, with companies like Avon and Tupperware publicly quitting the Direct Selling Association due to violations and alleged connections to pyramid schemes.

The decline of traditional direct selling and the struggles of MLM companies underscore the challenges of maintaining relevance in a rapidly evolving market landscape.

The traditional direct selling model, once epitomized by companies like Avon and Tupperware, has become increasingly obsolete due to societal shifts such as the rise of mass merchandising, big box stores, mail-order services, and the internet.

Title:

Content: 'Direct Selling' - Avon, Tupperware - Is Extinct

Nov. 18, 2022 11:25 AM ETHLF, MED, NTCO, NUS, PRI, TUP, USNA3 Comments
Robert FitzPatrick
394 Followers

Summary

  • Direct Selling became obsolete generations ago. So how is it that millions today get recruited for "income opportunity" in "direct selling" and billions are traded on "direct selling" stocks?
  • Avon and Tupperware are cited by "multi-level marketing," or MLM, promoters as "proof" that MLM, e.g., Amway, Herbalife, is "direct selling."
  • Usable data on actual income and churn rates of MLM "direct sellers," market saturation, and retail sales to actual customers are not provided.
  • In fact, Avon and Tupperware for years have been walking dinosaurs, still trying to do "person-to-person" sales to end-users with commodity products, while MLMs hype "unlimited" income.
  • The shrunken and devolved state of Avon and Tupperware today reveals that direct selling is extinct. MLM is not, and never was, direct selling.

It is generally accepted that "direct selling" was killed off generations ago by mass merchandising, big box stores, mail-order and then the internet, among other societal changes. The "Fuller Brush man" is long gone. No one's at home. No one wants or needs or has time for a "personal" salesperson. Everything's in stores or online. And, even when "direct selling" still lived, no one ever went into that tough line of work thinking they would get rich from it.

Yet, each year, millions are recruited, and pay thousands, for the "opportunity" to work as "direct sellers," with promises and expectations of "unlimited" income. The number involved today is many, many times greater than ever worked in that "extinct" field decades ago. Billions are being traded on Wall Street for shares of "direct selling" companies. How can this be?

In my book, Ponzinomics, the Untold Story of Multi-Level Marketing, I document the death of "direct selling" and the 1945 invention of "multi-level marketing," or MLM. I describe how "MLM" falsely assumed direct selling's revered old identity. I trace MLM from its Adam, a little California-based company called "Nutrilite," to today's "industry" led by Amway, Herbalife (HLF) down 64% YTD, Nuskin (NUS) down 31%, USANA Health Sciences (USNA) down 49%, Primerica, Inc. (PRI) down 13%, and Medifast (MED) down 45%. MLM's financial solicitations for consumers to become "direct sellers" have reached into – and led to losses for – virtually every household in America.

In the newly invented "MLM," the main source of revenue shifted from end-user customers to the salespeople themselves who are incentivized to "be their own customer" by buying their own products. Obviously, no one makes money purchasing their own inventory, but MLM offered a unique reason to do so – "unlimited" income potential.

No More Need to Knock on Doors

All MLM "direct sellers" can potentially gain "unlimited" income by recruiting an "endless" chain of other "direct sellers." No need to pound the pavement and get rudely rejected at front doors any more. Each "direct seller" on the chain has to meet a quota to "qualify" for future rewards from their recruits who, in turn, are their "own customers" and recruiters too, ad infinitum. The chain can grow without continuous personal effort. The qualifying quota can usually be met by just making a personal monthly purchase of inventory. "Commissions" on all these transactions, all the way down to the "last ones in," flow up the chain. In the MLM pay plan, most of the total commissions go to the top 1%. So, all new "direct sellers" try mightily to recruit (and buy) their way to those top ranks. Of course, only a tiny few can ever be at the top.

Some people argued this is a pyramid recruiting scheme, inherently unfair and deceptive, and a counterfeit of direct selling. In the design and the pay plan, bottom ranks – the vast majority – will inevitably lose. They said constantly adding salespeople in any area destroys profitable retail selling potential, if any exists to start with. They cited data on 90-99% loss rates and huge churn rates among new "recruits" and asked, where are the retail "customers"?

While offering no data on retail customers or salespeople losses or market saturation, MLM promoters offered "proof" that MLM is direct selling by pointing to two long-established and respected direct selling companies in their ranks, Avon and Tupperware (TUP). Both companies were members of the Direct Selling Association, DSA, and both were "direct selling" icons, Avon for its "ladies" and Tupperware for its "parties." To any pyramid scheme accusations, MLM promoters indignantly countered: "Are you calling Avon and Tupperware pyramid schemes?"

Walking Dinosaurs

The truth for both companies is very different from the MLM-spin. Avon and Tupperware used to have differentiated products and real consumer demand. Their salespeople made money from their own retail sales. But moving into the 21st Century, Avon and Tupperware became walking dinosaurs, vestiges of the extinct era of "direct selling." They were still trying to base their businesses on their historical brands and on person-to-person retail sales to real customers, as direct selling companies always used to do.

Despite MLM's citing Avon and Tupperware, and thereby bestowing legitimacy on the "MLM" members of the Direct Selling Association, deep differences between those icons of the old era and MLM burst into public view in 2013-14. The two companies publicly quit the Direct Selling Association, charging ethics violations and DSA-member connections to pyramid schemes.

Avon's Long Good-Bye

Avon had been a true direct seller for decades before MLM was invented. But as the door-to-door model faded, Avon began a long decline. In 2000, Avon began shifting its focus to "incentivizing" salespeople to recruit more salespeople and getting them to buy inventory, MLM-style. In 2009, during the Great Recession, Avon ran its most expensive ad in history, on television during the Super Bowl. The ad never mentioned any Avon products! It only solicited "salespeople." Still, global revenue dropped continuously over the next 10 years. Avon stock value fell from over $30 to just over $3.

Finally, Avon split off its faltering North American business and sold it to the Korean company, LG Household & Health Care. Avon claimed to have 250,000 sales representatives in North America. The remaining global business was later sold to the Brazilian MLM, Natura (NTCO) down 50% YTD, which also owns the retailer, Body Shop. Though Avon global was much larger, Avon shareholders traded 3 shares of Avon for just one in Natura.

The Korean-owned segment of Avon in North America is now classic MLM, selling the proverbial MLM "income opportunity" along with "health" supplements, make-up, jewelry, clothing, scented candles, even toothpaste.

On the Canadian Avon website, Avon promotes the "income opportunity," urging prospects in large bold black type: "Think big. Sell Avon part-time, full-time, you decide how much! It’s your business, your way!"

A disclosure (legally required in Canada, but not in the USA) appears midway down a long webpage in tiny, barely visible gray lettering: "The 2020 earnings of a typical Avon Leadership Representative was between $0 and $2,620 in commissions and bonuses." That's $0 to $50 a week, before subtracting all costs! And the "disclosure" does not break out how much of that tiny return comes from personal sales or the "downline."

Avon quietly rejoined the Direct Selling Association. The Brazilian company, Natura, which took over Avon's global business in 2020, has lost over 60% of its stock value in the last year.

Tupperware on the Brink

Tupperware was one of the first "party plan" companies, which are technically a small subset of MLM. They employ an "endless" recruiting chain, but are more rooted in retail sales transacted at "parties." Tupperware used to have a popular brand with innovative, differentiated products. But, as true direct selling began to disappear, Tupperware went into decline. It added MLM-type "health and beauty" commodities to bolster recruiting appeal but then deleted them. This year, it began also selling its products in Target department stores. Its kitchen-related goods are generally not distinct from other brands. A 10-months "Income disclosure" for Canada (not published in the USA) showed that half the "party planners" were classified "inactive," earning less than $30 for the period on average. 94% of the "active" ones reportedly received about $12 a week on average, before expenses.

In the last 5 years, the stock value of Tupperware has dropped over 90%. Its latest financials warned investors the company may violate loan agreements, setting off speculation Tupperware might declare bankruptcy.

The shrunken and devolved state of Avon and Tupperware, the most famous brand-icons of "direct selling," makes citing them as a defense of "multi-level marketing" as extinct as their old business model.

This article was written by

394 Followers
Robert L. FitzPatrick is the author of the new book, Ponzinomics, the Untold Story of Multi-Level Marketing (2020),the first comprehensive history and analysis of the "MLM" phenomenon, addressing its political influence, propaganda techniques and use of cult persuasion. FitzPatrick is an expert in examining and revealing deception and fraud in Ponzi schemes, pyramid schemes and bogus home-based businesses. He served as expert or consultant in more than 30 court cases involving pyramid schemes and multi-level marketing. He is co-author of False Profits (1997), an examination of the values and beliefs that support the delusions of pyramid schemes. He was featured on NBC Dateline, ABC World News, and CBS 60 Minutes, the documentary film, Betting on Zero and the podcast, The Dream.He has been quoted in many newspapers around the world, including the New York Times and Wall Street Journal. His booklet, Pyramid Nation, has been translated to Chinese and used by government regulators in writing China's first laws on pyramid schemes. His booklet, "The 10 Big Lies of Multi-Level Marketing", has been translated into four languages and posted on numerous websites. His White Paper, "The Main Street Bubble", which details the extensive influence-buying of the direct selling industry was featured in a CNBC Documentary, Selling the American Dream. In 2005, he delivered a seminar to in Colombo, Sri Lanka to central banking representatives from that country as well as India, Bangladesh, Bhutan, Maldives and Nepal. Robert FitzPatrick has developed informational resources for consumers, journalists, academics and regulators including a multi-media PowerPoint presentation and a statistical analysis of the losses suffered by participants in pyramid selling schemes. He also published a widely read booklet on the landmark federal case brought against the Amway Corporation. He is a expert network member of GLG Research, and Coleman Research Group, as well as other networks of experts who are referred to clients for consultation, speaking and report writing. In this capacity, he has provided expert consultation to financial many analysts who sought information about multi-level marketing companies and pyramid and Ponzi schemes. Robert FitzPatrick co-founded and serves as president of Pyramid Scheme Alert, the first international organization to expose and prevent pyramid scheme fraud. He personally responds to hundreds of consumer and news media inquiries each year. He has served as consultant and expert witness for Attorney General or State Attorney offices in four states, the US Dept. of Justice, and in numerous cases involving distributor fraud and pyramid schemes. Robert FitzPatrick is not an investor in multi-level marketing companies. He has never owned and never plans to own stocks of multi-level marketing companies. He has never been compensated based on any stock's performance. He does not offer investment advice and he is not an attorney.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: This article is for educational purposes only. It discusses fundamentals of the "direct selling" business model and the evolution of "multi-level marketing."

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Avon and Tupperware, once iconic brands in the direct selling industry, have faced significant declines, with their struggles symbolizing the challenges of adapting to modern market conditions.

In an attempt to remain competitive, Avon transitioned to an MLM-style model that incentivized salespeople to recruit others and purchase inventory, but this shift resulted in a decade-long decline in global revenue.

Avon eventually sold its North American business to LG Household & Health Care and its global operations to Brazilian MLM Natura, which itself has seen over 60% of its stock value erode in the past year.

Similarly, Tupperware, originally known for its 'party plan' sales strategy, has experienced a stock value drop of over 90% in the last five years and is now facing speculation about potential bankruptcy.

Other prominent MLM companies, including Amway, Herbalife, Nuskin, USANA Health Sciences, Primerica, and Medifast, have also suffered significant declines in stock value in recent years.

The MLM revenue model has increasingly shifted focus from end-user customers to salespeople themselves, who are incentivized to purchase products and recruit others, raising ethical concerns about the industry’s practices.

Ethical controversies have further tarnished the reputation of MLMs, with companies like Avon and Tupperware publicly quitting the Direct Selling Association due to violations and alleged connections to pyramid schemes.

The decline of traditional direct selling and the struggles of MLM companies underscore the challenges of maintaining relevance in a rapidly evolving market landscape.


The traditional direct selling model, which once thrived in earlier generations, has become increasingly obsolete due to societal shifts such as the rise of mass merchandising, big box stores, mail-order catalogs, and the advent of the internet.

Iconic direct selling companies like Avon and Tupperware, which were once household names, have experienced significant declines in recent years, leading to their characterization as 'walking dinosaurs' of the industry.

The decline of Avon and Tupperware underscores the broader challenges faced by traditional direct selling companies as they struggle to adapt to modern market conditions and consumer preferences.

In an attempt to remain competitive, Avon transitioned to an MLM-style model by incentivizing its salespeople to recruit others and purchase inventory, a shift that ultimately resulted in a continuous drop in its global revenue over the past decade.

This shift in the MLM revenue model, where salespeople themselves became the primary customers through inventory purchases and recruitment incentives, marked a significant departure from the traditional focus on end-user customers.

Avon eventually sold its North American business to LG Household & Health Care and its global operations to Brazilian MLM company Natura, which has since seen its stock value plummet by over 60% in the past year.

Similarly, Tupperware, which originally operated under a 'party plan' direct selling model, has faced a dramatic decline, with its stock value dropping by over 90% in the last five years and growing speculation about potential bankruptcy.

The struggles of Avon and Tupperware are mirrored by other MLM companies such as Amway, Herbalife, Nuskin, USANA Health Sciences, Primerica, and Medifast, all of which have experienced significant stock value declines in recent years.

Ethical concerns have further tarnished the reputation of MLM companies, with critics pointing out that Avon and Tupperware, often cited as examples of direct selling, publicly quit the Direct Selling Association due to ethics violations and alleged connections to pyramid schemes.

The traditional direct selling model, which once thrived in earlier generations, has become increasingly obsolete due to societal shifts such as the rise of mass merchandising, big box stores, mail-order catalogs, and the advent of the internet.

Title:

Content: 'Direct Selling' - Avon, Tupperware - Is Extinct

Nov. 18, 2022 11:25 AM ETHLF, MED, NTCO, NUS, PRI, TUP, USNA3 Comments
Robert FitzPatrick
394 Followers

Summary

  • Direct Selling became obsolete generations ago. So how is it that millions today get recruited for "income opportunity" in "direct selling" and billions are traded on "direct selling" stocks?
  • Avon and Tupperware are cited by "multi-level marketing," or MLM, promoters as "proof" that MLM, e.g., Amway, Herbalife, is "direct selling."
  • Usable data on actual income and churn rates of MLM "direct sellers," market saturation, and retail sales to actual customers are not provided.
  • In fact, Avon and Tupperware for years have been walking dinosaurs, still trying to do "person-to-person" sales to end-users with commodity products, while MLMs hype "unlimited" income.
  • The shrunken and devolved state of Avon and Tupperware today reveals that direct selling is extinct. MLM is not, and never was, direct selling.

It is generally accepted that "direct selling" was killed off generations ago by mass merchandising, big box stores, mail-order and then the internet, among other societal changes. The "Fuller Brush man" is long gone. No one's at home. No one wants or needs or has time for a "personal" salesperson. Everything's in stores or online. And, even when "direct selling" still lived, no one ever went into that tough line of work thinking they would get rich from it.

Yet, each year, millions are recruited, and pay thousands, for the "opportunity" to work as "direct sellers," with promises and expectations of "unlimited" income. The number involved today is many, many times greater than ever worked in that "extinct" field decades ago. Billions are being traded on Wall Street for shares of "direct selling" companies. How can this be?

In my book, Ponzinomics, the Untold Story of Multi-Level Marketing, I document the death of "direct selling" and the 1945 invention of "multi-level marketing," or MLM. I describe how "MLM" falsely assumed direct selling's revered old identity. I trace MLM from its Adam, a little California-based company called "Nutrilite," to today's "industry" led by Amway, Herbalife (HLF) down 64% YTD, Nuskin (NUS) down 31%, USANA Health Sciences (USNA) down 49%, Primerica, Inc. (PRI) down 13%, and Medifast (MED) down 45%. MLM's financial solicitations for consumers to become "direct sellers" have reached into – and led to losses for – virtually every household in America.

In the newly invented "MLM," the main source of revenue shifted from end-user customers to the salespeople themselves who are incentivized to "be their own customer" by buying their own products. Obviously, no one makes money purchasing their own inventory, but MLM offered a unique reason to do so – "unlimited" income potential.

No More Need to Knock on Doors

All MLM "direct sellers" can potentially gain "unlimited" income by recruiting an "endless" chain of other "direct sellers." No need to pound the pavement and get rudely rejected at front doors any more. Each "direct seller" on the chain has to meet a quota to "qualify" for future rewards from their recruits who, in turn, are their "own customers" and recruiters too, ad infinitum. The chain can grow without continuous personal effort. The qualifying quota can usually be met by just making a personal monthly purchase of inventory. "Commissions" on all these transactions, all the way down to the "last ones in," flow up the chain. In the MLM pay plan, most of the total commissions go to the top 1%. So, all new "direct sellers" try mightily to recruit (and buy) their way to those top ranks. Of course, only a tiny few can ever be at the top.

Some people argued this is a pyramid recruiting scheme, inherently unfair and deceptive, and a counterfeit of direct selling. In the design and the pay plan, bottom ranks – the vast majority – will inevitably lose. They said constantly adding salespeople in any area destroys profitable retail selling potential, if any exists to start with. They cited data on 90-99% loss rates and huge churn rates among new "recruits" and asked, where are the retail "customers"?

While offering no data on retail customers or salespeople losses or market saturation, MLM promoters offered "proof" that MLM is direct selling by pointing to two long-established and respected direct selling companies in their ranks, Avon and Tupperware (TUP). Both companies were members of the Direct Selling Association, DSA, and both were "direct selling" icons, Avon for its "ladies" and Tupperware for its "parties." To any pyramid scheme accusations, MLM promoters indignantly countered: "Are you calling Avon and Tupperware pyramid schemes?"

Walking Dinosaurs

The truth for both companies is very different from the MLM-spin. Avon and Tupperware used to have differentiated products and real consumer demand. Their salespeople made money from their own retail sales. But moving into the 21st Century, Avon and Tupperware became walking dinosaurs, vestiges of the extinct era of "direct selling." They were still trying to base their businesses on their historical brands and on person-to-person retail sales to real customers, as direct selling companies always used to do.

Despite MLM's citing Avon and Tupperware, and thereby bestowing legitimacy on the "MLM" members of the Direct Selling Association, deep differences between those icons of the old era and MLM burst into public view in 2013-14. The two companies publicly quit the Direct Selling Association, charging ethics violations and DSA-member connections to pyramid schemes.

Avon's Long Good-Bye

Avon had been a true direct seller for decades before MLM was invented. But as the door-to-door model faded, Avon began a long decline. In 2000, Avon began shifting its focus to "incentivizing" salespeople to recruit more salespeople and getting them to buy inventory, MLM-style. In 2009, during the Great Recession, Avon ran its most expensive ad in history, on television during the Super Bowl. The ad never mentioned any Avon products! It only solicited "salespeople." Still, global revenue dropped continuously over the next 10 years. Avon stock value fell from over $30 to just over $3.

Finally, Avon split off its faltering North American business and sold it to the Korean company, LG Household & Health Care. Avon claimed to have 250,000 sales representatives in North America. The remaining global business was later sold to the Brazilian MLM, Natura (NTCO) down 50% YTD, which also owns the retailer, Body Shop. Though Avon global was much larger, Avon shareholders traded 3 shares of Avon for just one in Natura.

The Korean-owned segment of Avon in North America is now classic MLM, selling the proverbial MLM "income opportunity" along with "health" supplements, make-up, jewelry, clothing, scented candles, even toothpaste.

On the Canadian Avon website, Avon promotes the "income opportunity," urging prospects in large bold black type: "Think big. Sell Avon part-time, full-time, you decide how much! It’s your business, your way!"

A disclosure (legally required in Canada, but not in the USA) appears midway down a long webpage in tiny, barely visible gray lettering: "The 2020 earnings of a typical Avon Leadership Representative was between $0 and $2,620 in commissions and bonuses." That's $0 to $50 a week, before subtracting all costs! And the "disclosure" does not break out how much of that tiny return comes from personal sales or the "downline."

Avon quietly rejoined the Direct Selling Association. The Brazilian company, Natura, which took over Avon's global business in 2020, has lost over 60% of its stock value in the last year.

Tupperware on the Brink

Tupperware was one of the first "party plan" companies, which are technically a small subset of MLM. They employ an "endless" recruiting chain, but are more rooted in retail sales transacted at "parties." Tupperware used to have a popular brand with innovative, differentiated products. But, as true direct selling began to disappear, Tupperware went into decline. It added MLM-type "health and beauty" commodities to bolster recruiting appeal but then deleted them. This year, it began also selling its products in Target department stores. Its kitchen-related goods are generally not distinct from other brands. A 10-months "Income disclosure" for Canada (not published in the USA) showed that half the "party planners" were classified "inactive," earning less than $30 for the period on average. 94% of the "active" ones reportedly received about $12 a week on average, before expenses.

In the last 5 years, the stock value of Tupperware has dropped over 90%. Its latest financials warned investors the company may violate loan agreements, setting off speculation Tupperware might declare bankruptcy.

The shrunken and devolved state of Avon and Tupperware, the most famous brand-icons of "direct selling," makes citing them as a defense of "multi-level marketing" as extinct as their old business model.

This article was written by

394 Followers
Robert L. FitzPatrick is the author of the new book, Ponzinomics, the Untold Story of Multi-Level Marketing (2020),the first comprehensive history and analysis of the "MLM" phenomenon, addressing its political influence, propaganda techniques and use of cult persuasion. FitzPatrick is an expert in examining and revealing deception and fraud in Ponzi schemes, pyramid schemes and bogus home-based businesses. He served as expert or consultant in more than 30 court cases involving pyramid schemes and multi-level marketing. He is co-author of False Profits (1997), an examination of the values and beliefs that support the delusions of pyramid schemes. He was featured on NBC Dateline, ABC World News, and CBS 60 Minutes, the documentary film, Betting on Zero and the podcast, The Dream.He has been quoted in many newspapers around the world, including the New York Times and Wall Street Journal. His booklet, Pyramid Nation, has been translated to Chinese and used by government regulators in writing China's first laws on pyramid schemes. His booklet, "The 10 Big Lies of Multi-Level Marketing", has been translated into four languages and posted on numerous websites. His White Paper, "The Main Street Bubble", which details the extensive influence-buying of the direct selling industry was featured in a CNBC Documentary, Selling the American Dream. In 2005, he delivered a seminar to in Colombo, Sri Lanka to central banking representatives from that country as well as India, Bangladesh, Bhutan, Maldives and Nepal. Robert FitzPatrick has developed informational resources for consumers, journalists, academics and regulators including a multi-media PowerPoint presentation and a statistical analysis of the losses suffered by participants in pyramid selling schemes. He also published a widely read booklet on the landmark federal case brought against the Amway Corporation. He is a expert network member of GLG Research, and Coleman Research Group, as well as other networks of experts who are referred to clients for consultation, speaking and report writing. In this capacity, he has provided expert consultation to financial many analysts who sought information about multi-level marketing companies and pyramid and Ponzi schemes. Robert FitzPatrick co-founded and serves as president of Pyramid Scheme Alert, the first international organization to expose and prevent pyramid scheme fraud. He personally responds to hundreds of consumer and news media inquiries each year. He has served as consultant and expert witness for Attorney General or State Attorney offices in four states, the US Dept. of Justice, and in numerous cases involving distributor fraud and pyramid schemes. Robert FitzPatrick is not an investor in multi-level marketing companies. He has never owned and never plans to own stocks of multi-level marketing companies. He has never been compensated based on any stock's performance. He does not offer investment advice and he is not an attorney.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: This article is for educational purposes only. It discusses fundamentals of the "direct selling" business model and the evolution of "multi-level marketing."

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Iconic direct selling companies like Avon and Tupperware, which were once household names, have experienced significant declines in recent years, leading to their characterization as 'walking dinosaurs' of the industry.

The decline of Avon and Tupperware underscores the broader challenges faced by traditional direct selling companies as they struggle to adapt to modern market conditions and consumer preferences.

In an attempt to remain competitive, Avon transitioned to an MLM-style model by incentivizing its salespeople to recruit others and purchase inventory, a shift that ultimately resulted in a continuous drop in its global revenue over the past decade.

This shift in the MLM revenue model, where salespeople themselves became the primary customers through inventory purchases and recruitment incentives, marked a significant departure from the traditional focus on end-user customers.

Avon eventually sold its North American business to LG Household & Health Care and its global operations to Brazilian MLM company Natura, which has since seen its stock value plummet by over 60% in the past year.

Similarly, Tupperware, which originally operated under a 'party plan' direct selling model, has faced a dramatic decline, with its stock value dropping by over 90% in the last five years and growing speculation about potential bankruptcy.

The struggles of Avon and Tupperware are mirrored by other MLM companies such as Amway, Herbalife, Nuskin, USANA Health Sciences, Primerica, and Medifast, all of which have experienced significant stock value declines in recent years.

Ethical concerns have further tarnished the reputation of MLM companies, with critics pointing out that Avon and Tupperware, often cited as examples of direct selling, publicly quit the Direct Selling Association due to ethics violations and alleged connections to pyramid schemes.


Lionel Messi, born in Rosario, Argentina, in 1987, overcame significant challenges, including a growth hormone deficiency diagnosed at age 11, to pursue his dream of becoming a professional footballer.

With the support of his family and his grandmother Celia, who recognized his talent early on, Messi joined Barcelona's youth academy, La Masia, at the age of 13, where he refined his extraordinary skills.

Messi is celebrated for his exceptional dribbling, agility, and goal-scoring precision, which allow him to outmaneuver defenders and create scoring opportunities for himself and his teammates.

His perseverance and ability to adapt to defensive strategies have made him a dominant force in football for over 15 years.

Messi's career achievements are unparalleled, including a record eight Ballon d’Or awards and over 826 goals in official matches, making him one of the most decorated players in history.

He has led Barcelona to 10 La Liga titles and four UEFA Champions League victories, while also guiding Argentina to a Copa America win and a historic World Cup triumph in 2022.

Messi's rivalry with Cristiano Ronaldo has shaped modern football, with Messi surpassing Ronaldo in goals, assists, and overall efficiency by the age of 36.

Despite his individual accolades, Messi values team championships the most, emphasizing the importance of collective success over personal glory.

His dedication to continuous improvement, even after achieving legendary status, reflects his belief in hard work and a growth mindset.

Messi's influence extends beyond the pitch, inspiring millions worldwide and carrying the hopes of his nation with grace and humility.

As a father and a role model, Messi’s journey demonstrates that passion, perseverance, and dedication can overcome any obstacle, making him an inspiring figure for aspiring athletes.

Lionel Messi, born in Rosario, Argentina, in 1987, overcame significant challenges, including a growth hormone deficiency diagnosed at age 11, to pursue his dream of becoming a professional footballer.

Title:

Content: How Lionel Messi was destined to be short, and he became an Olympic champion
The support of loved ones is not just worth a lot, it solves almost everything in this life.
Lionel Messi is the greatest player of modern football.
He is distinguished by perseverance and a brilliant ability to win, overcoming the defensive structures of his rivals.
A footballer has many individual awards and achievements, but the athlete considers the most important victories to be the championship of his team.
Messi's Childhood and Youth
Lionel Messi was born in Rosario, Argentina on June 24, 1987.
The footballer grew up in a large family with older brothers Matthias and Rodrigo, as well as sister Maria Sol.
It was a simple family, in which Father Jorge Horacio worked in a metallurgical plant, and mother Celia Maria worked in the service sector.
His upbringing, according to Lionel Messi, he owes most of all to his grandmother Celia.
It was she who brought him to the amateur football club “Grandoli ” when he was five years old.
The coach saw a great talent in the baby and the grandmother convinced his parents to take it seriously and help Lionel for his happy future.
A footballer will remember this all his life and will devote more than one goal to his beloved grandmother.
However, without the support of his parents, he could also forget about football forever as a teenager.
At the age of 11, he was diagnosed with a disease in which there is not enough growth hormone and stops the development of the body.
At that time, Messi was already playing for Newell ’ s Old Boys.
Parents were forced to raise $900 a month in their family budget to treat their son.
As a result, they managed to normalize the condition of the heir, who was able to grow to 170 centimeters with a weight of 72 kilograms.
The father and mother of Lionel Messi believed in his son as a football player definitively and irrevocably and allowed him to leave school with a 7-year education.
After all, it was at this time that he was invited to the football club “Barcelona ” in Europe.
The beginning of the career path, Barcelona
Lionel Messi began his career at Barcelona in 2000, moving to Spain.
Already in the first match of the youth team, the footballer was able to score 4 goals, immediately showing what he is worth.
In 2003, he moved to professional football.
Messi ’ s best performance was in 2012, when he scored 50 goals in La Liga matches.
In the 2011-2012 season, the athlete recorded 86 goals in 66 matches.
Thus, he surpassed German striker Gerd Müller with his 40-year record.
At the same time, Lionel Messi was officially recognized as the first footballer in the world, who was awarded four FIFA Golden Balls.
Already at this time, the striker began to earn 20 million euros per game.
In 2017, Lionel Messi “Barcelona ” extends the contract until 2021, and the player continues to collect“ Golden balls ”.
In 2019, he receives this next award, and FIFA also gives him the award The Best.
A year later, the coronavirus pandemic began in the world, which negatively affected the club Barcelona in this period of time.
Football players were reduced by 70% and obliged to make contributions to pay salaries to ordinary employees.
However, this path was passed, and after the completion of the quarantine, Barcelona immediately prevailed over Mallorca with a score of 5: 2.
However, the club ’ s subsequent results were rather mediocre, which played a role in Messi ’ s decision to move to another club.
In addition, he was dissatisfied with the dismissal of coach Ernesto Valverde, with whom he was very close.
Just so to leave the club Messi failed, he began to demand 700 million euros of compensation.
The footballer was not satisfied with this, and he tried to boycott the work of the club, without going to training and ignoring the mandatory tests for coronavirus.
This struggle for freedom ended with the loss of Lionel Messi, who was forced to continue playing for Barcelona.
However, the game without a desire to fight did not lead to anything good.
In January 2021, in the game for the Spanish Super Cup, the striker received his first red card for a blow to the head of an athlete from the opposing team.
And in the 1 / 8 of the Champions League, Messi ’ s team completely dropped out of the tournament, which has not happened for 14 years.
In the summer of the same year, it became known that Lionel Messi is no longer a member of the Barcelona team.
Contract with PSG
In August, the forward flew to Paris and signed a contract with the best French club PSG until 2023.
The agreement stated that it is possible to extend until 2024.
Messi was assigned the number 30 and the rights of a free agent.
Already in November, Messi proved to everyone that he is still worth a lot, having received the seventh Ballon d ’ Or.
Lionel Messi in the national team of Argentina
In 2018, Messi played as part of the Argentine national team at the 2018 Olympics and received the title of Olympic champion.
In general, the participation of Lionel Messi in the national team of his home country can not be overestimated.
As part of international competitions, he brought 68 goals in 136 matches.
And in 2010, he became the captain of the team, receiving the title of the youngest captain in the history of Argentine football.
In 2016, the forward announced the end of his sports career due to a failed penalty with 11 meters in the game with the national team of Chile.
Nevertheless, 2 years later Messi arrived in Russia for the World Cup, where he was able to get to the 1 / 8 finals with the national team of Argentina, but in the next game with the French was defeated.
After this failure for a long time accompanied the captain of the national team of Argentina.
In the spring of 2019, the team entered the 1 ⁄ 4 Copa America – the result is not bad.
But Messi himself journalists literally crucified with caustic comments about his game in this period.
On the one hand, the athlete admitted that his personal results could have been better.
But, on the other hand, he harshly criticized the coverage of the fields on which he had to play, as well as refereeing during the match with the Brazilian national team.
The international sports community could not pass by Messi ’ s scandalous comments, and he was suspended from participating in world tournaments for three months.
He was also fined $50,000 for insulting a judge.
Later, Lionel Messi took his mind and in 2021 helped the Argentine team to win the Copa América.
And in 2022, at the fifth World Cup in Qatar, Lionel Messi was recognized as the best player of the world Cup, while the Argentine team came to victory at the world Cup for the first time since 1986.
Lionel Messi is currently
In the summer of 2023, Messi ’ s fans were informed that he had decided to leave the French club PSG.
The footballer was talking about a possible contract with the club “Al-Hilal ” from Saudi Arabia, who promised to pay the striker about a billion euros in a couple of years.
Barcelona did not give up, trying to persuade Messi to return to them.
However, the Argentine decided to join the American club “Inter Miami ”, who signed with him a contract for 20.4 million dollars a year.
The athlete himself commented on his choice by the fact that he had long wanted to escape from Europe, where he was constantly in the center of attention and devote more time to loved ones.
In October 2023, Messi was awarded his eighth Golden Ball, he became the first player in the history of the American team to receive this award.
In the same year, Lionel Messi magazine Time named the athlete of the year.
And in the first month of 2024 at FIFA he was recognized as the best player of the year.
He won this title for the third time in his career, overtaking Cristiano Ronaldo and Robert Lewandowski.
Lionel Messi's Personal Life
Lionel Messi can not boast of stormy and loud novels in his life, because his main love has always been football.
At the age of 19, he dated Argentinian Macarena Lemos, the relationship with which could not last long because of the constant sports of the star.
It is also known that Messi could not resist the charms of another beautiful Argentinian model of Playboy magazine Luisiana Salazar.
However, this love affair did not last long because of football.
Only his childhood friend Antonella Rocuzzo could understand and accept Lionel Messi completely, which the shift in the boyfriend ’ s sports did not scare a drop, because her brothers played with him in childhood and adolescence on the same field.
They grew up in the same city, knew each other literally from a diaper and easily forgave small offenses.
Therefore, it is not surprising that it was with her that the striker decided to link his life forever.
In November 2012, the couple had a son Thiago, three years later the second heir Mateo was born.
And three years later, Lionel Messi was ripe to take his common-law wife under the crown.
The wedding was celebrated in his native Rosario with chic and secret from the general public.
At the same time, the Argentines invited about 250 guests to the celebration, including world-famous show business and sports stars.
Already in the spring of 2018, Messi and his wife had a third boy named Ciro.
At the moment, the Messi family lives in a luxurious mansion in Florida, which the football player bought for $10 million.
The house has an area of   about 1 thousand square meters. m, stands on the coastline, has its own marine pier.
There is also a private fitness room and a swimming pool in the cottage.
If you notice an inaccuracy in the text, please report it to tele @ teleprogramma.pro.
Read also

With the support of his family and his grandmother Celia, who recognized his talent early on, Messi joined Barcelona's youth academy, La Masia, at the age of 13, where he refined his extraordinary skills.

Title:

Content: What Was Lionel Messi Known For?

News

What Was Lionel Messi Known For?

Lionel Messi, the Argentine football superstar, is widely regarded as one of the greatest players in the history of the sport. Known for his exceptional skills, agility, and goal-scoring ability, Messi has left an indelible mark on the world of football. From his early days at FC Barcelona to his international success with the Argentine national team, Messi’s career has been nothing short of extraordinary.

Early Career and Rise to Prominence
Born on June 24, 1987, in Rosario, Argentina, Messi showed immense talent from a young age. He joined the Barcelona youth academy, La Masia, at the age of 13, where he honed his skills and developed his unique playing style. Messi made his first-team debut for Barcelona in 2004, at the age of 17, and quickly became a key player for the club.

Playing Style and Skills
Messi is known for his exceptional dribbling ability, close ball control, and lightning-fast speed. His low center of gravity allows him to change direction quickly, leaving defenders in his wake. His vision and passing accuracy are also remarkable, enabling him to create scoring opportunities for his teammates. However, it is his goal-scoring prowess that truly sets him apart. Messi has an incredible ability to find the back of the net, often with stunning precision and creativity.

Records and Achievements
Throughout his career, Messi has shattered numerous records and achieved countless milestones. He has won numerous individual awards, including the prestigious FIFA Ballon d’Or, which he has claimed a record-breaking seven times. Messi has also led Barcelona to numerous domestic and international titles, including ten La Liga titles and four UEFA Champions League titles.

FAQ

Q: What is Messi’s playing position?
A: Messi primarily plays as a forward or attacking midfielder, but his versatility allows him to excel in various positions on the field.

Q: Has Messi ever won the FIFA World Cup?
A: Despite his immense success at the club level, Messi has yet to win the FIFA World Cup with the Argentine national team. However, he has led Argentina to the finals in 2014 and has won several other international tournaments, including the Copa America.

Q: How many goals has Messi scored in his career?
A: As of 2021, Messi has scored over 700 goals in official matches for both club and country.

In conclusion, Lionel Messi is known for his exceptional skills, agility, and goal-scoring ability. His playing style, records, and achievements have solidified his status as one of the greatest footballers of all time. Whether it is his mesmerizing dribbles or his ability to find the back of the net, Messi’s impact on the sport will be remembered for generations to come.

Messi is celebrated for his exceptional dribbling, agility, and goal-scoring precision, which allow him to outmaneuver defenders and create scoring opportunities for himself and his teammates.

His perseverance and ability to adapt to defensive strategies have made him a dominant force in football for over 15 years.

Messi's career achievements are unparalleled, including a record eight Ballon d’Or awards and over 826 goals in official matches, making him one of the most decorated players in history.

Title:

Content: "I don't see those things like that" - When Cristiano Ronaldo made surprise comment on rivalry with Lionel Messi

Cristiano Ronaldo recently discussed his long-time rivalry with Lionel Messi, revealing that the duo were not friends.

Both players have seen their rivalry in Spain shape their lives and drive them to new heights never seen before in football. Currently, they have the most Ballons d'Or awards, racking up a combined 13 in well over a decade.

However, they have since stopped playing in European football. Both Ronaldo and Messi have entered a new chapter in their careers by signing with Al-Nassr in Saudi Arabia and Inter Miami in the USA, respectively.

Speaking about their competition at a press conference in September 2023, Ronaldo notably stated (via GOAL):

"If you like Cristiano, you don't have to hate Messi. The two changed the history of football and are respected. Rivalry? I don't see those things like that, we shared the stage for 15 years. I'm not saying we are friends but we respect each other."

Lionel Messi spent the bulk of his career at Barcelona, before moving to France to play for Paris Saint-Germain. He played for only two clubs in Europe, before opting for a move stateside.

Cristiano Ronaldo was more of a journeyman, playing for Sporting, before moving to Manchester United, Real Madrid, and finally Juventus. He returned to England for a short stint with the Red Devils before moving to the Middle East.

Cristiano Ronaldo ranks lower than Lionel Messi in Daily Mail's Top 50 Footballers of all time

Recently, The Daily Mail (via SportBible) released its list of the 50 greatest football players of all time, with Lionel Messi at the top and Cristiano Ronaldo far below, in 10th place.

This list declares the legendary Argentine to be the greatest player ever. In 1052 games so far, he has scored 826 goals, 363 assists, and won eight Ballon d'Or trophies. UEFA Men's Player of the Year, Copa America Best Player, and FIFA World Cup Golden Balls are among the other trophies in his trophy case.

His Portuguese counterpart, on the other hand, has won five Ballon d'Or trophies. In 1213 games till now, he has scored 879 goals and provided 249 assists. Among his honors are the European Golden Shoes, the Champions League top scorer titles, the UEFA Men's Player of the Year Award, and the FIFA Puskas award.

After Messi, other legends included Pele, Diego Maradona, Johann Cryuff, Zinedine Zidane, Alfredo Di Stefano, Ronaldo Nazario, Garrincha, and Zico, all before Ronaldo.

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He has led Barcelona to 10 La Liga titles and four UEFA Champions League victories, while also guiding Argentina to a Copa America win and a historic World Cup triumph in 2022.

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The growth mindset...
How Messi trained his mind to become the "best in history"
© AFP 2022 / KIRILL KUDRYAVTSEV Lionel Messi
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Argentine football legend Lionel Messi ’ s victory at the World Cup in Qatar is seen as the most important step in his career and strengthens his position with most fans as one of the greatest players in history, or even the best of them all.
Leo Messi, 35, has a full list of football titles, both at the team level including the local, continental and international championships, and at the team level including the Copa America, the Finalissima Cup and finally the most prestigious and expensive tournament, the World Cup.
World Cup 2022
An exciting scene repeated in the World Cup of Qatar, his heroes Maradona and Messi
And, of course, at the individual level, there are several records engraved in his name, in addition to the awards, including "Balloon Dor" or the best player in the world award granted by the magazine "France Football" annually, and Messi received 7 times as the most crowned player.
But Messi ’ s distinction by the international press and the public with the nickname “GOAT ” or“ Goat ”, which means “Greatest Player of All Time ”, was never the goal of the Argentine star, but his focus was on something much simpler.
Messi told France Football magazine last year: “To be the best or not, it doesn ’ t change anything for me.
I never tried to be that. ”
Instead of dreaming of football stardom as a child, Leo focused on achieving smaller goals, completing one after another before moving on to the next goal.
I fought for my dreams.
At first, you were supposed to be a professional player, then I tried to outdo myself and achieve new goals every year.
Lionel Messi
The Argentine football star
This approach is familiar, reminiscent of psychologist Carol Dweck ’ s theory of a “growth mindset, ” which posits that talent is only a starting point.
Dweck wrote in her 2015 study “Growth ”:
“In a growth mindset, people believe that their core abilities can be developed through dedication and hard work. ”
© AFP 2022 This set of file images shows then-Argentine Paris Barcelona striker Lionel Messi reacting while winning the Ballon d'Or (top, left to right)
This set of file images shows then-Argentine Paris Barcelona striker Lionel Messi reacting while winning the Ballon d'Or (top, left to right)
There are non-sporting champions and success story holders who have formed their own version of a “growth mindset, ” such as billionaire Mark Cuban and Hollywood star Will Smith.
Studies show that students who acquired a “growth mindset ” by teachers, were able to improve their test scores more than their peers over time.
Of course, Messi has always been a talented athlete, even as a small child and a growth hormone deficient person at the age of 11, but he constantly insists that a strong work ethic was the key to his continued success.
Messi breaks a world record outside of football
Leo spends long days training to keep improving on the pitch.
Although he has long been recognized as a world star and a historical legend, it took him nearly 16 years and five World Cups to finally get the prize he had always dreamed of.
Messi made a huge income during his 18-year career.
He is the best paid athlete in the world for 2022, making almost $130 million this year, according to Forbes.
That includes a basic salary of about $75 million from his club, Paris Saint-Germain, and $55 million from other off-field income.
In other words, being the best is also very profitable.
© AFP 2022 / FRANCK FIFELionel Messi raises the World Cup at Lusail Stadium in Doha, Qatar
Lionel Messi lifts World Cup at Lusail Stadium in Doha, Qatar
In his interview with France Football, Messi stressed that being among the game ’ s greats at all was never his original goal, but rather the result of working hard to amplify innate talent over many years.
"For me, just being able to be among the best players in the world is more than enough.
It ’ s something I didn ’ t dare imagine or dream about. ”
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Messi's rivalry with Cristiano Ronaldo has shaped modern football, with Messi surpassing Ronaldo in goals, assists, and overall efficiency by the age of 36.

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Content: Lionel Messi turns 36 today (June 24th).

Happy birthday to possibly the greatest player to have ever played the game.

The Argentine is still going strong - although will continue to do so outside of Europe with Inter Miami.

Who is better: Lionel Messi or Cristiano Ronaldo?

Throughout his legendary career, Messi has always been compared to the equally legendary Cristiano Ronaldo.

Who is the GOAT? Who has scored the most goals? Who has the most assists? Who has won the most trophies? Who has won the most Ballons d'Or?

The comparison is only natural. After all, these two freaks of nature are playing in the same era - and were direct rivals at Barcelona and Real Madrid.

But comparing stats is always a little unfair on Messi.

Why? Because Ronaldo is more than two years older than Messi. How is it fair to compare goals scored and achievements gained when Ronaldo has had two extra seasons in his career?

Therefore, the only fair way to compare statistics is by creating a level playing field.

And that's exactly what we've done.

Messi's 36th birthday is the perfect opportunity for us to do that.

We headed to MessivsRonaldo to compare the stats between the two players on their 36th birthday - and there's a clear winner.

Lionel Messi vs Cristiano Ronaldo on their 36th birthday

Messi is the clear winner

So, despite playing 15 fewer games than Ronaldo - and fewer minutes - Messi has scored 45 more goals. He's also registered 132 more assists during that time.

It means that Messi's goals per game, minutes per goal and minutes per goal/assist betters Ronaldo.

Messi has also scored one more hat-trick than Ronaldo.

When it comes to the types of goals scored, Ronaldo has 134 penalties to his name compared to Messi's 108. But Messi has scored five more free-kick (62 to 57).

Messi is also the king when it comes to goals from outside of the penalty area with 89. Ronaldo has 56 from 12 yards or more. Messi has also scored more from inside the box.

Unsurprisingly, Messi dominates with his left foot while Ronaldo dominates with his right foot.

And there's no competition when it comes to the heading department with Ronaldo scoring 130, compared to Messi's 26.

We're not entirely sure what 'other body part' means but Messi has three, compared to Ronaldo's two.

Surely that settles it. Messi clearly dominates Ronaldo when it comes to stats at their 36th birthday.

And that's before we even talk about trophies, Ballons d'Or and the World Cup...

Ronaldo had 36 trophies at the age of 36, while Messi has 38 to his name.

Messi's seven Ballons d'Or also beats the five Ronaldo had on his 36th birthday.

Despite his individual accolades, Messi values team championships the most, emphasizing the importance of collective success over personal glory.

His dedication to continuous improvement, even after achieving legendary status, reflects his belief in hard work and a growth mindset.

Messi's influence extends beyond the pitch, inspiring millions worldwide and carrying the hopes of his nation with grace and humility.

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Content: Are Roger Federer and Lionel Messi Similar? Rafael Nadal Ridicules Comparisons

Atharva Upasani
|Published September 18, 2023

In an old interview via the Rafael Nadal Fans page on YouTube, tennis great Rafael Nadal was asked about the comparisons between his rival, Roger Federer and soccer superstar, Lionel Messi. Nadal rubbished them categorically with an answer which sounds good objectively, but polarised opinion in the sports world. It also must have perhaps come from a place of Rafael Nadal preferring Cristiano Ronaldo over Lionel Messi.

The comparisons have gained significance again recently after Federer took to TIME Magazine to pen a heartfelt tribute to Leo Messi. Federer’s words, laden with praise, resonated with sports enthusiasts across the globe. In his tribute, Federer highlighted the profound impact Messi has had on soccer given the huge burden of expectations on his shoulder each time he enters the pitch.

Rafael Nadal on not believing in Federer-Messi comparisons

Rafael Nadal and Cristiano Ronaldo have often been considered similar in the sense of their relentlessness and ability to dig deep in adversity even if it means not looking great while doing it. Their graft and hard work is evident and visible. On the other hand, Roger Federer and Lionel Messi are often compared for their elegance and effortless ease, making their sports look way more easier to play than they actually are.

But Rafael Nadal was quick to brush off any such suggestions in an interview with Marca. He was quoted as saying –

“There is no comparison possible. They are two completely different sports and the characteristics of Messi are not those of Federer nor those of Cristiano are mine.

In fact, this year, Rafael Nadal had reiterated that he still prefers Cristiano Ronaldo over Lionel Messi. His views angered Lionel Messi fans, who in turn called Roger Federer better than him.

Roger Federer pays touching tribute to Lionel Messi

In his touching tribute to the Argentine soccer superstar, Roger Federer, who knows a thing or two about winning, acknowledged his longevity and consistency. Messi has been dominating world soccer for well over 15 years now and has multiple Ballon D’or trophies to show for it. Federer hailed Messi’s ability to carry the hopes of an entire nation on his shoulder for so many years and still deliver clutch performances.

“What stands out to me about Messi, 35, is his consistent greatness over so many years. This is so difficult to achieve, and then maintain. My career has just come to an end and I have now realize how much weight we athletes carry. For a football player like Messi, that weight likely feels more massive, as he represents both a world-renowned club and a very passionate country.”

Federer also touched upon Argentina’s World Cup victory, describing it as a magnificent moment in sports history, witnessed by millions as jubilant fans took to the streets of Buenos Aires to celebrate. The Swiss legend then reminisced about his own sources of inspiration from Argentine soccer, citing Diego Maradona and Gabriel Batistuta as his childhood favorites. Now, he believes that Messi can inspire future generations, much as Maradona and Batistuta had inspired him.

“Argentina’s World Cup victory was magnificent. Millions of fans’ taking to the streets of Buenos Aires to celebrate was an amazing moment in sports, witnessed around the world. Growing up, Diego Maradona and Gabriel Batistuta were my favorite Argentine players. I was lucky enough to meet both of them. Now Messi can inspire future generations. I can only hope we get to see his unique creativity and artistry for a little bit longer. You may miss something incredible from the man of the moment. Thank you, Leo.”

Currently, Lionel Messi is plying his trade in Major League Soccer (MLS) with Inter Miami, a move that garnered significant attention and shifted the soccer landscape in America to greater heights.

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About the author

Atharva Upasani

A creative story teller with attention to detail and experience of working in sports industry, Atharva has over 3 years of experience in content writing. Being a Rafael Nadal fan himself, Atharva has included Rafas' work ethic and winning mentality in various aspects of his life. Atharva has completed his masters in sports journalism from Sheffield Hallam University and has expertise in tennis as well as other sports.

Read more from Atharva Upasani

As a father and a role model, Messi’s journey demonstrates that passion, perseverance, and dedication can overcome any obstacle, making him an inspiring figure for aspiring athletes.

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Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
Messi offers valuable advice to football players around the world.
Get to know her.
The most famous Argentine football legend Lionel Messi talked about his dreams and ambitions and also gave many tips to footballers to give their best.
Messi said during his meeting with the "Big Time Podcast" program presented by the media Amr Adib channel "MBC": "Football affected my family life because it was always a priority, of course, except for my family was the most important thing and the most important thing first because I love playing football and enjoyed it from a young age."
"It was my dream to become a professional player, I have always lived for the ball and made it the focus of my life, the most important thing is to always be 100% present to perform and give my best in training and games.
Lionel Messi said: "Whatever he wants to be Messi, with sacrifice and physical and mental efforts, it is important for everyone to never give in to their dreams and always do their best to achieve them, certainly during the march there are many obstacles and it is not always easy to reach the dream but they must not stop.