Russia bans foreign words on public signs, requiring Russian equivalents.

Russia requires all public information to be in Russian only.

Advertising must have identical Russian and foreign language content.

State TV/radio must broadcast in Russian or regional languages.

Russia amends law to ban foreign loanwords, including measurement units.

Parliamentary committees draft dictionaries of prohibited foreign words and Russian synonyms.

Russian equivalents for measurement units proposed.

New dictionaries of prohibited words published for public awareness and education.

Schools will teach new Russian measurement units from next academic year.

Private/business communication may still use foreign terms; enforcement optional.

Initiative aims to replace all foreign words in Russian.

52% of Nizhny Novgorod residents support law banning Englishisms.

27% oppose, 21% undecided on law banning Englishisms.

Supporters say law protects language and ensures clarity.

Opponents say funding should prioritize other areas.

Draft law to protect Russian language from excessive foreign words.

Draft proposes monitoring compliance with Russian literary language norms.

Draft prohibits foreign words unless no Russian equivalent exists.

Italy drafts bill to prohibit foreign terms in official communications.

Bill imposes fines up to €100,000.

Russia bans foreign words on public signs, requiring Russian equivalents.

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Russia wants to ban the use of anglicisms in the media, trade and advertising
MP Yampolskaya: it is necessary to prohibit the use of anglicisms in the media and trade
Deputies have developed a bill that wants to limit the use of foreign words in public space, including in advertising, trade, when performing work or providing services to consumers, in the media and urban planning activities.
About this “Parliamentary newspaper ” said the author of the document, the Chairman of the State Duma Committee on culture Elena Yampolskaya.
According to her, this initiative is aimed at protecting the native language.
According to the new draft law, information in public places, including signs, signs, external surfaces, information plates and signs can be placed only in the state language.
In addition, in Russian, consumers will have to be informed about the class or type of goods, its additional consumer properties and characteristics, the conditions of availability of the organization, promotions and not only.
“It should become impossible to use such inscriptions as, for example, coffee, fresh, sale, shop, open, and the like on signs and showcases, ” explained Yampolskaya.
Selling texts in advertising in Russian and in other languages must be identical in content, as well as equivalent in placement and technical design.
The exception will be brand names, trademarks and service marks.
In addition, the new rules may affect television and radio.
Information programs on public and state television channels and radio and coverage of the activities of state power will be conducted only in Russian, the languages of the republics and other languages   of the peoples who live in the Russian regions.
“The fight against excessive Anglomania, excessive Latinization of the environment is part of the fight against bad taste.
Dependence on Anglicisms, the willingness to serve “Ing ” endings in a foreign language looks plebeian, ” Yampolskaya said.
Sergei Kabyshev, Chairman of the State Duma Committee on Science and Higher Education, previously said that Russia wants to adjust the foundations of state policy in the field of education and clarify the principle of the humanistic nature of education on the basis of Russian spiritual and moral values, and not “foreign patterns and borrowings. ”
Earlier, the most popular Anglicisms in Russia were named.
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Title:

Content: In the state Duma introduced a bill to ban anglicisms on advertising signs
The State Duma introduced a bill that obliges to use Russian-language names on advertising signs, in information about the product and the name of residential complexes.
The initiator was a group of nine deputies from the party “United Russia ”, said in the electronic database of the Parliament.
"Bringing to the attention of consumers information about the class or type of goods, its additional consumer properties...
promotions, discounts, sales and benefits, the commercial designation used should be carried out in Russian, ” the explanatory note to the project says.
The purpose of the initiative, as stated in the document, was the “protection of the Russian language ” from Anglicisms in the public space.
As examples of words that can be banned on the signs, the deputies called “coffee ”,“ sale ”, “open ” and others.
Texts in advertising, which are written in the languages of the peoples of Russia or foreign, offer to duplicate in the state Russian.
The content of the translation must be identical to the original message.
Obligation to use Russian-language words is offered in the names of commercial objects, residential complexes and districts.
It is expected that the project will enter into force from 2025.
In August, the Ministry of Transport abolished the mandatory duplication of information in English on diagrams and signs in the subway.
The decision was explained by complaints of citizens, “the socio-political situation in the country ” and increased“ information load on passengers ”.
In more detail, in the text "b" "Language will bring to the exit."
Petr Buzlaev
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Russia requires all public information to be in Russian only.

Advertising must have identical Russian and foreign language content.

State TV/radio must broadcast in Russian or regional languages.

Russia amends law to ban foreign loanwords, including measurement units.

Title:

Content: In the list of prohibited borrowed words were “meter ” and“ liter ”
23.02.2023, 17: 33, Misc
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After the adoption of amendments to the law “On the state language ”, the relevant committees of the state Duma are developing dictionaries that will contain banned words and their domestic synonyms.
In the future, these lists will be combined and published for public information.
One of these dictionaries mentions the words "meter" (borrowing from ancient Greek), "liter" (borrowing from French, Latin), "volt" (the name for the Italian physicist) and many other units of measurement.
But if the distance measures can be replaced by the most appropriate Old Russian (“versta ”,“ arshin ”, “elbow ”) without changing the value (for example,“ kilometer ” can be replaced by “versta ”, and“ centimeter ” by “vershok ”), then in other cases everything is much more complicated – especially if we talk about rare and composite units of measurement, for example,“ picofarad ” or “tera“ electronvolt. "
One way or another, the authorities set the task of “import substitution ” for all foreign words, which means that starting from the new academic year, classes in schools and universities will be held using new units of measurement.
Their use in private and business correspondence, as well as in oral conversations and thoughts is not yet necessary.
Unreliable source: IA “Panorama ”
View commentsNo comments
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Parliamentary committees draft dictionaries of prohibited foreign words and Russian synonyms.

Russian equivalents for measurement units proposed.

New dictionaries of prohibited words published for public awareness and education.

Schools will teach new Russian measurement units from next academic year.

Private/business communication may still use foreign terms; enforcement optional.

Initiative aims to replace all foreign words in Russian.

52% of Nizhny Novgorod residents support law banning Englishisms.

Title:

Content: SuperJob: 52% of Nizhny Novgorod residents supported the bill on combating Anglicisms
More than half of Nizhny Novgorod residents (52%) expressed support for the bill introduced in the State Duma of the Russian Federation on combating anglicisms and foreign words that are used in signs, texts, names of goods, residential areas and complexes.
This is reported by the service for job search SuperJob on the basis of its own research conducted among the economically active population of Nizhny Novgorod.
This bill was opposed by 27% of respondents, another 21% found it difficult to answer.
Supporters of the legislative initials argued their position that "it is necessary to protect the Russian language" and that "in our country everything should be clear for us."
Opponents of the bill said that “there is no point in changing the names of existing ones. ”
He also noted that now “clearly there are areas where funding is much more needed, and if the extra money remains, you can do signage ”.
Supporters of the initiative are more among Nizhny Novgorod citizens over 45 years old (80%).
Non-English-speaking respondents support the bill more often than those who speak it fluently (65% vs 48%, respectively).
Andrey Repin
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27% oppose, 21% undecided on law banning Englishisms.

Supporters say law protects language and ensures clarity.

Opponents say funding should prioritize other areas.

Draft law to protect Russian language from excessive foreign words.

Title:

Content: city news Yelets, news Yelets, Yelets news, Yelets newspaper, Red banner
Better than any passport.
0 0
The Russian government has submitted to the state Duma a bill to protect the Russian language from excessive use of foreign words.
The document implies control over the observance by officials and citizens of the norms of the Russian literary language and the inadmissibility of the use of foreign words, with the exception of those that do not have common analogues in the Russian language.
"Wet feet"
by "toptalische"
Fighters for the purity of the native language waited, because the discussion about it among linguists, writers, scientists goes on constantly, then quiet, then flaring up with renewed vigor.
The initiative of the Government of Russia, which decided to wedge itself into the disputes of professionals, is quite understandable and understandable.
Today, when the United States and the entire Western world are in a rush to destroy, eradicate, wipe out all Russian, the frequent use of Anglicisms in everyday life is at least unpatriotic.
In fairness, it should be noted that borrowing from other languages is a constant process.
Lenin also proposed "to declare war on the use of foreign words unnecessarily", and the intricacies of relations and mutual accusations of Slavophiles and Westerners entered the textbooks, as well as the textbook proposals to replace other people's "galoshes" with their "wet feet", and "sidewalks" - with "toptalisches".
In the 1940s, a new wave: the struggle against cosmopolitanism suggested “for everything Russian against foreign ”, including in the language.
A printer is a printer?
Meanwhile, all – both supporters and opponents – agree that there are concepts in their native language that came after the phenomena, realities created in other countries, and therefore the words denoting them, well, not ours, but they can not do without them.
A striking example is the computer, IT technologies and everything related to them.
The word “printer ” cannot be replaced by a Russian translation from English, since“ printer ” does not mean a device for printing, but a person engaged in this process.
By the way, this phenomenon is not new: even under Peter I, who “cut through the window to Europe ”, dozens of Dutch and German words for technologies and mechanisms poured into Russia.
And in opera, many terms are borrowed from Italian and have long been part of the Russian language.
And we calmly use such words as “federation ”,“ sphere ”, “national ”,“ commission ” and many others that came from foreign languages, but are firmly entrenched in our own.
How to be
in one bow
Meanwhile, one cannot but agree with the authors of the bill: recently, the speech of deputies of different ranks, officials, political and economic experts, heads of federal and regional, and sometimes local authorities is simply replete with foreign words that have simple and understandable analogues in their native language.
And if we are almost reconciled with merchandisers (commodity scientists in our own way), then what do you think of the expression from the fashion world “in one bow ”?
The well-known vegetable has nothing to do with it: in English look - look, therefore, in Russian it is an image, appearance, look, etc. In texts related to business, "marketplace" (literally from the English place of trade), as well as "startup" (start, start, take the first steps) or "webinar" (training video conference live).
In the field of education, they like to talk about “bullying prevention ”: this word means ridicule, bullying of children at school by peers.
Increasingly, “campus ” sounds, while the translation from Latin is a familiar campus for many of us, or“ coach ” instead of the usual “coach ”,“ mentor ”.
Abilympics
with WorldSkills
I will also swing at my favorite “quest ” recently: again with the English“ game, search ”.
I do not like the sequestered budget, because it is “cut ”, but transparent is more to my liking, because it is“ open ”, “transparent ”.
And who will prove to me that “exchange of practices ” is better than the usual“ exchange of experience ”?
Or for days on TV reported about the participation of Russians in the championship "Abilympics".
You will break the language by pronouncing, although this is only a competition in professional skills among the disabled, in another way they are also called the “Olympics of opportunities ”.
From the same series, the widely distributed “WorldSkills ” (WorldSkills) is also a competition, but students studying a particular profession.
We have such competitions took place in the times of the USSR, then they were safely forgotten, and now they are back again, only in a Western manner.
And here is another illustrative example: the all-Russian social project “Agrofoodsharing ”.
We divide abracadabra into parts: agro - of course, something related to agriculture.
In English, food – food, share – share.
As a result, we get a movement of agricultural producers who want to share with other people the surplus of their crops.
The idea, of course, is good, right, but why break the language?
And finally from the sore: "solving cases." Brilliant!
In English, the word “case ” has two meanings: a briefcase, a suitcase and the second – circumstances.
Therefore, in Russian literally "the decision of circumstances" or, as the know-it-all Internet interprets, "the study of the situation and the choice of a suitable solution."
They will leave themselves
on your own?
Most likely, the desire to cleanse the language by introducing a law at the state level is an attempt to distance oneself from the West, its influence, to isolate oneself from someone else ’ s and alien mentality, lifestyle and dubious values.
However, it is not very clear what it will look like in practice: will there be lists of prohibited words and expressions or just recommendations, and addressed to high-ranking officials and other “persons in the TV ” – after all, it is with their filing that all sorts of newfangled borrowings from foreign languages often go“ to people ”.
However, a few decades ago, our teachers at the Yelets Pedagogical Institute hammered us, students, that the language is a self-cleaning system, and all harmful, fake after a while will simply disappear.
It has always been so, and I want to believe it will be so.
KSTATI:
I assume that all borrowings are from our haste, eternal saving of time even on pronunciation and writing of words.
We usually write in sms a short, indifferent “OK ”.
While in the native language for this almost a dozen words: “good ”,“ okay ”, “agree ”,“ give ”, “let ”,“ good ”, etc. No wonder there is a catch phrase: “Speech is better than any passport ”...
Tatyana SHCHERBATYKH
VRF News

Draft proposes monitoring compliance with Russian literary language norms.

Draft prohibits foreign words unless no Russian equivalent exists.

Italy drafts bill to prohibit foreign terms in official communications.

Title:

Content: Italian govt drafts bill that seeks to ban English language

RomeEdited By: C KrishnasaiUpdated: Apr 01, 2023, 03:15 PM IST

Calling for the Italian language to be protected and nurtured, the draft bill claims that English “demeans and mortifies” Italians, and called on all public and private bodies to use the “language of Dante” to promote their goods and services, reports Reuters news agency. Photograph:(Reuters)

Story highlights

The bill, which has been drafted by lawmakers of the nationalist Brothers of Italy party, aims to promote Italian language and imposes a fine of up to 100,000 euros ($108,750) if found violating the rule

Italian Prime Minister Giorgia Meloni’s party has proposed legislation that seeks to prohibit public and private bodies in the country from using foreign terms, especially English, in official communications.

The bill, which has been drafted by lawmakers of the nationalist Brothers of Italy party, aims to promote Italian language and imposes a fine of up to 100,000 euros ($108,750) if found violating the rule.

In order to become a law, the bill has to be approved by both houses of parliament. But there was no indication of when this might happen.

“It is not just a matter of fashion, as fashions pass, but Anglomania (has) repercussions for society as a whole,” said the text of the draft bill.

Calling for the Italian language to be protected and nurtured, the draft bill claims that English “demeans and mortifies” Italians, and called on all public and private bodies to use the “language of Dante” to promote their goods and services, reports Reuters news agency.

The draft also specifies that all job related applications, including names and acronyms, should be spelt out in Italian, with foreign words allowed only if they are impossible to translate.

The bill said the widespread use of English in Europe was “even more negative and paradoxical” given that Britain had quit the European Union.

The draft bill comes at a time when the incumbent far-right government takes measures to what it calls preserving the local culture.

Recently, it banned the use of laboratory-produced food to safeguard the country’s agri-food heritage.

When the Brothers of Italy party took office last October, it added the English term “Made in Italy” to the name of the industry minister, while Meloni occasionally drops foreign words into her speeches.

(With inputs from agencies)

WATCH WION LIVE HERE

Bill imposes fines up to €100,000.


Russia bans foreign words on public signs, requiring Russian equivalents.

Russia requires all public information to be in Russian only.

Advertising must have identical Russian and foreign language content.

State TV/radio must broadcast in Russian or regional languages.

Russia amends law to ban foreign loanwords, including measurement units.

Parliamentary committees draft dictionaries of prohibited foreign words and Russian synonyms.

Russian equivalents for measurement units proposed.

New dictionaries of prohibited words published for public awareness and education.

Schools will teach new Russian measurement units from next academic year.

Private/business communication may still use foreign terms; enforcement optional.

Initiative aims to replace all foreign words in Russian.

52% of Nizhny Novgorod residents support law banning Englishisms.

27% oppose, 21% undecided on law banning Englishisms.

Supporters say law protects language and ensures clarity.

Opponents say funding should prioritize other areas.

Draft law to protect Russian language from excessive foreign words.

Draft proposes monitoring compliance with Russian literary language norms.

Draft prohibits foreign words unless no Russian equivalent exists.

Italy drafts bill to prohibit foreign terms in official communications.

Bill imposes fines up to €100,000.

Russia bans foreign words on public signs, requiring Russian equivalents.

Title:

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Russia wants to ban the use of anglicisms in the media, trade and advertising
MP Yampolskaya: it is necessary to prohibit the use of anglicisms in the media and trade
Deputies have developed a bill that wants to limit the use of foreign words in public space, including in advertising, trade, when performing work or providing services to consumers, in the media and urban planning activities.
About this “Parliamentary newspaper ” said the author of the document, the Chairman of the State Duma Committee on culture Elena Yampolskaya.
According to her, this initiative is aimed at protecting the native language.
According to the new draft law, information in public places, including signs, signs, external surfaces, information plates and signs can be placed only in the state language.
In addition, in Russian, consumers will have to be informed about the class or type of goods, its additional consumer properties and characteristics, the conditions of availability of the organization, promotions and not only.
“It should become impossible to use such inscriptions as, for example, coffee, fresh, sale, shop, open, and the like on signs and showcases, ” explained Yampolskaya.
Selling texts in advertising in Russian and in other languages must be identical in content, as well as equivalent in placement and technical design.
The exception will be brand names, trademarks and service marks.
In addition, the new rules may affect television and radio.
Information programs on public and state television channels and radio and coverage of the activities of state power will be conducted only in Russian, the languages of the republics and other languages   of the peoples who live in the Russian regions.
“The fight against excessive Anglomania, excessive Latinization of the environment is part of the fight against bad taste.
Dependence on Anglicisms, the willingness to serve “Ing ” endings in a foreign language looks plebeian, ” Yampolskaya said.
Sergei Kabyshev, Chairman of the State Duma Committee on Science and Higher Education, previously said that Russia wants to adjust the foundations of state policy in the field of education and clarify the principle of the humanistic nature of education on the basis of Russian spiritual and moral values, and not “foreign patterns and borrowings. ”
Earlier, the most popular Anglicisms in Russia were named.
Downloading

Title:

Content: In the state Duma introduced a bill to ban anglicisms on advertising signs
The State Duma introduced a bill that obliges to use Russian-language names on advertising signs, in information about the product and the name of residential complexes.
The initiator was a group of nine deputies from the party “United Russia ”, said in the electronic database of the Parliament.
"Bringing to the attention of consumers information about the class or type of goods, its additional consumer properties...
promotions, discounts, sales and benefits, the commercial designation used should be carried out in Russian, ” the explanatory note to the project says.
The purpose of the initiative, as stated in the document, was the “protection of the Russian language ” from Anglicisms in the public space.
As examples of words that can be banned on the signs, the deputies called “coffee ”,“ sale ”, “open ” and others.
Texts in advertising, which are written in the languages of the peoples of Russia or foreign, offer to duplicate in the state Russian.
The content of the translation must be identical to the original message.
Obligation to use Russian-language words is offered in the names of commercial objects, residential complexes and districts.
It is expected that the project will enter into force from 2025.
In August, the Ministry of Transport abolished the mandatory duplication of information in English on diagrams and signs in the subway.
The decision was explained by complaints of citizens, “the socio-political situation in the country ” and increased“ information load on passengers ”.
In more detail, in the text "b" "Language will bring to the exit."
Petr Buzlaev
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Russia requires all public information to be in Russian only.

Advertising must have identical Russian and foreign language content.

State TV/radio must broadcast in Russian or regional languages.

Russia amends law to ban foreign loanwords, including measurement units.

Title:

Content: In the list of prohibited borrowed words were “meter ” and“ liter ”
23.02.2023, 17: 33, Misc
Subscribe to Telegram channel
Subscribe to Google News
Support at Patreon
After the adoption of amendments to the law “On the state language ”, the relevant committees of the state Duma are developing dictionaries that will contain banned words and their domestic synonyms.
In the future, these lists will be combined and published for public information.
One of these dictionaries mentions the words "meter" (borrowing from ancient Greek), "liter" (borrowing from French, Latin), "volt" (the name for the Italian physicist) and many other units of measurement.
But if the distance measures can be replaced by the most appropriate Old Russian (“versta ”,“ arshin ”, “elbow ”) without changing the value (for example,“ kilometer ” can be replaced by “versta ”, and“ centimeter ” by “vershok ”), then in other cases everything is much more complicated – especially if we talk about rare and composite units of measurement, for example,“ picofarad ” or “tera“ electronvolt. "
One way or another, the authorities set the task of “import substitution ” for all foreign words, which means that starting from the new academic year, classes in schools and universities will be held using new units of measurement.
Their use in private and business correspondence, as well as in oral conversations and thoughts is not yet necessary.
Unreliable source: IA “Panorama ”
View commentsNo comments
READ ALSO
22.08.22 / How to clean the skin of the face with semolina: no acne and black spots
27.01.23 / The cheapest way to rent an apartment in Southeast Asia
15.05.21 / During the anti-terrorist operation “Alpha ” detained the kidnapper of the recipe of syrkov B.Yu. Aleksandrov
Afghan army is running away and US military equipment falls into the hands of the Taliban at an alarming rate
17.07.22 / Drivers in Colombo, Sri Lanka, stand in kilometer queues for fuel
09.01.23 / Where Russians most often rested for the New Year holidays
16.01.22 / “Bastards, haters, freaks ”: the choreographer of the team Tutberidze attacked the offenders Shcherbakova
17.12.22 / 25% more tourists are ready to come to Moscow for the New Year holidays than in 2019 - they are not allowed to go abroad
29.10.22 / With the beginning of the invasion of Ukraine, the long road of East Germans to the West was sharply cut off
22.01.23 / Basic, with checkered prints and bright colors: maxi-coat will decorate any image in cold weather
Privacy Policy - GDPR
Site map →
For information cooperation, advertising and publication of ads, write to the address: [email protected]
Support the project:
UMoney- 410011013132383
WebMoney – Z399334682366, E296477880853, X100503068090
18 + © 2002-2022 RYBINSKonLine: All you wanted to know...

Parliamentary committees draft dictionaries of prohibited foreign words and Russian synonyms.

Russian equivalents for measurement units proposed.

New dictionaries of prohibited words published for public awareness and education.

Schools will teach new Russian measurement units from next academic year.

Private/business communication may still use foreign terms; enforcement optional.

Initiative aims to replace all foreign words in Russian.

52% of Nizhny Novgorod residents support law banning Englishisms.

Title:

Content: SuperJob: 52% of Nizhny Novgorod residents supported the bill on combating Anglicisms
More than half of Nizhny Novgorod residents (52%) expressed support for the bill introduced in the State Duma of the Russian Federation on combating anglicisms and foreign words that are used in signs, texts, names of goods, residential areas and complexes.
This is reported by the service for job search SuperJob on the basis of its own research conducted among the economically active population of Nizhny Novgorod.
This bill was opposed by 27% of respondents, another 21% found it difficult to answer.
Supporters of the legislative initials argued their position that "it is necessary to protect the Russian language" and that "in our country everything should be clear for us."
Opponents of the bill said that “there is no point in changing the names of existing ones. ”
He also noted that now “clearly there are areas where funding is much more needed, and if the extra money remains, you can do signage ”.
Supporters of the initiative are more among Nizhny Novgorod citizens over 45 years old (80%).
Non-English-speaking respondents support the bill more often than those who speak it fluently (65% vs 48%, respectively).
Andrey Repin
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27% oppose, 21% undecided on law banning Englishisms.

Supporters say law protects language and ensures clarity.

Opponents say funding should prioritize other areas.

Draft law to protect Russian language from excessive foreign words.

Title:

Content: city news Yelets, news Yelets, Yelets news, Yelets newspaper, Red banner
Better than any passport.
0 0
The Russian government has submitted to the state Duma a bill to protect the Russian language from excessive use of foreign words.
The document implies control over the observance by officials and citizens of the norms of the Russian literary language and the inadmissibility of the use of foreign words, with the exception of those that do not have common analogues in the Russian language.
"Wet feet"
by "toptalische"
Fighters for the purity of the native language waited, because the discussion about it among linguists, writers, scientists goes on constantly, then quiet, then flaring up with renewed vigor.
The initiative of the Government of Russia, which decided to wedge itself into the disputes of professionals, is quite understandable and understandable.
Today, when the United States and the entire Western world are in a rush to destroy, eradicate, wipe out all Russian, the frequent use of Anglicisms in everyday life is at least unpatriotic.
In fairness, it should be noted that borrowing from other languages is a constant process.
Lenin also proposed "to declare war on the use of foreign words unnecessarily", and the intricacies of relations and mutual accusations of Slavophiles and Westerners entered the textbooks, as well as the textbook proposals to replace other people's "galoshes" with their "wet feet", and "sidewalks" - with "toptalisches".
In the 1940s, a new wave: the struggle against cosmopolitanism suggested “for everything Russian against foreign ”, including in the language.
A printer is a printer?
Meanwhile, all – both supporters and opponents – agree that there are concepts in their native language that came after the phenomena, realities created in other countries, and therefore the words denoting them, well, not ours, but they can not do without them.
A striking example is the computer, IT technologies and everything related to them.
The word “printer ” cannot be replaced by a Russian translation from English, since“ printer ” does not mean a device for printing, but a person engaged in this process.
By the way, this phenomenon is not new: even under Peter I, who “cut through the window to Europe ”, dozens of Dutch and German words for technologies and mechanisms poured into Russia.
And in opera, many terms are borrowed from Italian and have long been part of the Russian language.
And we calmly use such words as “federation ”,“ sphere ”, “national ”,“ commission ” and many others that came from foreign languages, but are firmly entrenched in our own.
How to be
in one bow
Meanwhile, one cannot but agree with the authors of the bill: recently, the speech of deputies of different ranks, officials, political and economic experts, heads of federal and regional, and sometimes local authorities is simply replete with foreign words that have simple and understandable analogues in their native language.
And if we are almost reconciled with merchandisers (commodity scientists in our own way), then what do you think of the expression from the fashion world “in one bow ”?
The well-known vegetable has nothing to do with it: in English look - look, therefore, in Russian it is an image, appearance, look, etc. In texts related to business, "marketplace" (literally from the English place of trade), as well as "startup" (start, start, take the first steps) or "webinar" (training video conference live).
In the field of education, they like to talk about “bullying prevention ”: this word means ridicule, bullying of children at school by peers.
Increasingly, “campus ” sounds, while the translation from Latin is a familiar campus for many of us, or“ coach ” instead of the usual “coach ”,“ mentor ”.
Abilympics
with WorldSkills
I will also swing at my favorite “quest ” recently: again with the English“ game, search ”.
I do not like the sequestered budget, because it is “cut ”, but transparent is more to my liking, because it is“ open ”, “transparent ”.
And who will prove to me that “exchange of practices ” is better than the usual“ exchange of experience ”?
Or for days on TV reported about the participation of Russians in the championship "Abilympics".
You will break the language by pronouncing, although this is only a competition in professional skills among the disabled, in another way they are also called the “Olympics of opportunities ”.
From the same series, the widely distributed “WorldSkills ” (WorldSkills) is also a competition, but students studying a particular profession.
We have such competitions took place in the times of the USSR, then they were safely forgotten, and now they are back again, only in a Western manner.
And here is another illustrative example: the all-Russian social project “Agrofoodsharing ”.
We divide abracadabra into parts: agro - of course, something related to agriculture.
In English, food – food, share – share.
As a result, we get a movement of agricultural producers who want to share with other people the surplus of their crops.
The idea, of course, is good, right, but why break the language?
And finally from the sore: "solving cases." Brilliant!
In English, the word “case ” has two meanings: a briefcase, a suitcase and the second – circumstances.
Therefore, in Russian literally "the decision of circumstances" or, as the know-it-all Internet interprets, "the study of the situation and the choice of a suitable solution."
They will leave themselves
on your own?
Most likely, the desire to cleanse the language by introducing a law at the state level is an attempt to distance oneself from the West, its influence, to isolate oneself from someone else ’ s and alien mentality, lifestyle and dubious values.
However, it is not very clear what it will look like in practice: will there be lists of prohibited words and expressions or just recommendations, and addressed to high-ranking officials and other “persons in the TV ” – after all, it is with their filing that all sorts of newfangled borrowings from foreign languages often go“ to people ”.
However, a few decades ago, our teachers at the Yelets Pedagogical Institute hammered us, students, that the language is a self-cleaning system, and all harmful, fake after a while will simply disappear.
It has always been so, and I want to believe it will be so.
KSTATI:
I assume that all borrowings are from our haste, eternal saving of time even on pronunciation and writing of words.
We usually write in sms a short, indifferent “OK ”.
While in the native language for this almost a dozen words: “good ”,“ okay ”, “agree ”,“ give ”, “let ”,“ good ”, etc. No wonder there is a catch phrase: “Speech is better than any passport ”...
Tatyana SHCHERBATYKH
VRF News

Draft proposes monitoring compliance with Russian literary language norms.

Draft prohibits foreign words unless no Russian equivalent exists.

Italy drafts bill to prohibit foreign terms in official communications.

Title:

Content: Italian govt drafts bill that seeks to ban English language

RomeEdited By: C KrishnasaiUpdated: Apr 01, 2023, 03:15 PM IST

Calling for the Italian language to be protected and nurtured, the draft bill claims that English “demeans and mortifies” Italians, and called on all public and private bodies to use the “language of Dante” to promote their goods and services, reports Reuters news agency. Photograph:(Reuters)

Story highlights

The bill, which has been drafted by lawmakers of the nationalist Brothers of Italy party, aims to promote Italian language and imposes a fine of up to 100,000 euros ($108,750) if found violating the rule

Italian Prime Minister Giorgia Meloni’s party has proposed legislation that seeks to prohibit public and private bodies in the country from using foreign terms, especially English, in official communications.

The bill, which has been drafted by lawmakers of the nationalist Brothers of Italy party, aims to promote Italian language and imposes a fine of up to 100,000 euros ($108,750) if found violating the rule.

In order to become a law, the bill has to be approved by both houses of parliament. But there was no indication of when this might happen.

“It is not just a matter of fashion, as fashions pass, but Anglomania (has) repercussions for society as a whole,” said the text of the draft bill.

Calling for the Italian language to be protected and nurtured, the draft bill claims that English “demeans and mortifies” Italians, and called on all public and private bodies to use the “language of Dante” to promote their goods and services, reports Reuters news agency.

The draft also specifies that all job related applications, including names and acronyms, should be spelt out in Italian, with foreign words allowed only if they are impossible to translate.

The bill said the widespread use of English in Europe was “even more negative and paradoxical” given that Britain had quit the European Union.

The draft bill comes at a time when the incumbent far-right government takes measures to what it calls preserving the local culture.

Recently, it banned the use of laboratory-produced food to safeguard the country’s agri-food heritage.

When the Brothers of Italy party took office last October, it added the English term “Made in Italy” to the name of the industry minister, while Meloni occasionally drops foreign words into her speeches.

(With inputs from agencies)

WATCH WION LIVE HERE

Bill imposes fines up to €100,000.


K‑beauty emerged in U.S. around 2012 with BB cream, sheet masks, 10‑step routines, blemish patches.

"Skintellectual" age group values efficacy and affordable price, driving resurgence.

TikTok #kbeauty hashtag has 9.5b views; viral trends like “Korean glass skin” grew 134% YoY.

Cosrx Advanced Snail 96 Mucin Power Essence sold 15m bottles, Amazon top-selling after TikTok virality.

Influencer‑led crazes (Innisfree UV Defense, Beauty of Joseon Sun) drove sales and North American growth.

Amorepacific’s North America push rebranded Sulwhasoo, driving 105% growth and 27% overseas revenue rise.

Global K‑beauty revenue was USD 8.3B in 2021, projected to reach USD 18.32B by 2030.

K‑beauty emphasis on multi‑step routines and innovative textures differentiates from traditional Western skincare.

Fermented ingredients like red rice, lactic, glycolic acid are four times more potent.

Korean brands emphasize eco‑friendly, high‑efficacy formulas, appealing to sustainable beauty consumers.

Korean beauty emphasizes 'glass skin' – smooth, dewy, luminous complexion.

Philosophy centers on prevention, hydration, consistent gentle care for radiant skin.

International boom driven by demand for effective, affordable, gentle products and social media buzz.

Marketing uses influencer collaborations, colorful packaging, trial sizes, certifications, sustainability messaging.

Core philosophy gentle, barrier‑supporting care: hydration, anti‑inflammation, maintenance.

Formulas favor lower concentrations of actives, use gentler exfoliants like PHAs.

Traditional Korean medicine informs many products, herbal extracts like ginseng, green tea.

Rapid international growth fueled by social‑media marketing, influencer collaborations, viral challenges.

Brands maintain relevance through affordable pricing (most cleansers, serums, creams under $25).

Korean pop culture (dramas, music) significantly boosts international interest.

K‑beauty emerged in U.S. around 2012 with BB cream, sheet masks, 10‑step routines, blemish patches.

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

Further Reading

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"Skintellectual" age group values efficacy and affordable price, driving resurgence.

TikTok #kbeauty hashtag has 9.5b views; viral trends like “Korean glass skin” grew 134% YoY.

Cosrx Advanced Snail 96 Mucin Power Essence sold 15m bottles, Amazon top-selling after TikTok virality.

Influencer‑led crazes (Innisfree UV Defense, Beauty of Joseon Sun) drove sales and North American growth.

Amorepacific’s North America push rebranded Sulwhasoo, driving 105% growth and 27% overseas revenue rise.

Global K‑beauty revenue was USD 8.3B in 2021, projected to reach USD 18.32B by 2030.

Title:

Content: Just in:
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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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K‑beauty emphasis on multi‑step routines and innovative textures differentiates from traditional Western skincare.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Fermented ingredients like red rice, lactic, glycolic acid are four times more potent.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean brands emphasize eco‑friendly, high‑efficacy formulas, appealing to sustainable beauty consumers.

Korean beauty emphasizes 'glass skin' – smooth, dewy, luminous complexion.

Philosophy centers on prevention, hydration, consistent gentle care for radiant skin.

International boom driven by demand for effective, affordable, gentle products and social media buzz.

Marketing uses influencer collaborations, colorful packaging, trial sizes, certifications, sustainability messaging.

Core philosophy gentle, barrier‑supporting care: hydration, anti‑inflammation, maintenance.

Formulas favor lower concentrations of actives, use gentler exfoliants like PHAs.

Traditional Korean medicine informs many products, herbal extracts like ginseng, green tea.

Rapid international growth fueled by social‑media marketing, influencer collaborations, viral challenges.

Brands maintain relevance through affordable pricing (most cleansers, serums, creams under $25).

Korean pop culture (dramas, music) significantly boosts international interest.

Title:

Content: Go to the menu Go to the original
Go Top
Korea Cosmetics Experience Center
# Korea Vientiane l 2021-10-01
Vientiane, South Korea
Director （ PD ） ： Jin Bo
Moderator (MC): Minami Mori (Professor, Hirasawa University)
Guest: Sung Joon-soo (Head of Education and Publicity Group, Korea Cosmetics Industry Research Institute)
The heart of beauty is for everyone.
Speaking of Korea, most women will think of Korean cosmetics.
During the epidemic, the first Korean cosmetics publicity center opened in Myeongdong, Seoul.
This program has asked the person in charge of Song Zhenxiu to introduce the relevant situation for everyone.
Nan: Hello! Would you please say hello to our listeners?
Song: Hello everyone.
I am Song Jung-soo of the Korean Cosmetics Industry Research Institute, and I am mainly responsible for publicity and training work.
Now my main business is running the first K-beauty experience hall in Korea.
We are delighted to have the opportunity to introduce our Cosmetics Experience Hall on KBS Radio Korea International.
Nan: Your Chinese is so good, how did you end up with China?
Song: When I was very young, a friend made me a Chinese food in Northeast China. As a result, I suddenly became fascinated with the magic of Chinese food, so I began to learn Chinese, and completed a master's degree in Chinese universities.
Nan: Congratulations on the grand opening of Korea Cosmetics Experience Hall, please tell us what kind of experience hall this is?
Song: Our K-beauty Cosmetics Experience Hall is the first Korean cosmetics publicity hall jointly operated by the Korean Ministry of Health and Welfare and the Korean Cosmetics Industry Research Institute.
Domestic foreigners and ordinary consumers can freely use and experience the excellent cosmetics of Korean SMEs here for free.
Nan: What is the background to opening such an experience hall?
Song: The market share of the Korean cosmetics industry currently occupies the eighth place in the world, and exports account for the fourth place, but cosmetics exports are mainly played by large enterprises, in fact, among the cosmetics of Korean small and medium-sized enterprises, there are also very many excellent products.
It is just that the public is not very familiar with them, so we planned such a project, hoping that Korean small and medium-sized cosmetics can also go to the world.
Nan: How did consumers react to the experience?
Song: Our experience hall is located in Myeongdong, in the center of Seoul, and you can see not only the famous Myeongdong church, but also the landmark Namsan of Seoul.
Because the background is very beautiful, many people can not help but pull out their mobile phones to constantly take photos.
Therefore, our experience hall can be said to be a collection of experience and leisure in one place, every day at noon and after work will be visited by many office workers.
Nan: Korean cosmetics are popular all over the world, especially in Asia. Why do you think this is?
Song: The reasons are very diverse. First of all, Koreans pay special attention to skin protection, starting from infancy to use skin care products suitable for their skin care, and then they must use sunscreen every day in adolescence to prevent UV damage to the skin.
In addition, Korean cosmetics production attaches great importance to raw materials, try to use natural affinity of raw materials, reduce the stimulation of the skin, so it is generally considered that Korean cosmetics are very safe.
Third, it should be the impact of the Korean wave craze, such as Korean opera and Korean singers and other entertainers should be said to be not small. (Photo from the guest)
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