The document mentions the need for state involvement in literary periodicals in the Far East, implying that the Russian government is being discussed.

The document discusses China's use of the salami-slicing technique to encroach on neighboring countries' land, strengthening its position and military facilities, particularly in Tibet, as a strategy to outmanoeuvre India.

The document discusses the Chinese government's actions along the Nepal-China border, specifically the encroachment upon Nepal's Humla district.

The document mentions China's government in the context of its territorial ambitions, indicating that China is one of the countries whose government is discussed.

The document discusses the Russian-African summit and the competition between major powers over influence in Africa, with a focus on Russia's government.

Globalization is seen as a threat to the Arabic language as it can lead to linguistic dependence and the loss of identity.

Globalization is viewed as a threat to the Arabic language, and efforts are being made to protect it.

Third World countries face a real problem in addressing cultural identity loss due to the dominance of powerful states and the influence of globalization, leading to the rejection of their mother tongue and the loss of cultural identity.

Third World countries face a real problem in addressing cultural identity loss, as seen in the example of Lebanese people abroad who show shame about their Lebanese nationality and enthusiasm for their other nationalities.

In Taiwan, politicians often use Chinese instead of their native language, as seen in the mayoral candidates' speeches.

In Taiwan, politicians often use Chinese in public instead of their native language, despite government support for local languages.

Politicians in Taiwan often use Chinese instead of their native language to communicate with people of other ethnic groups, which negatively impacts the development of local languages.

The proposed legislation in Hong Kong focuses on national security, with the government proposing a new National Security Ordinance.

The proposed legislation in Hong Kong is focused on national security, aiming to prevent, deter, and punish acts and activities that endanger national security.

"The proposed legislation in Hong Kong is focused on national security, aiming to improve the legal system and enforcement mechanism for safeguarding national security, which may be seen as an example of government intervention in a related field to linguistic regulation."

Arabic is considered the identity of its speakers due to its role in preserving Islamic teachings, Arab heritage, and Islamic civilization.

The central and local governments in Taiwan are responsible for supporting local languages through policies and funding.

The central and local governments in Taiwan are responsible for supporting local languages, and they should carefully consider how to manage local languages in the future.

The document mentions the need for state involvement in literary periodicals in the Far East, implying that the Russian government is being discussed.

Title:

Content: "Makhina of the Russian language and literature in the Far East should be dragged not only by ascetics"
The difficult situation with literary periodicals in the Far East requires the active involvement of the state - both in the face of federal structures and the authorities of specific regions of the Far Eastern Federal District.
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The document discusses China's use of the salami-slicing technique to encroach on neighboring countries' land, strengthening its position and military facilities, particularly in Tibet, as a strategy to outmanoeuvre India.

Title:

Content: Chinese President Xi Jinping (Photo Credit - Reuters)

Himalayan nations face territorial threat from Beijing using 'salami-slicing technique'

ANI | Updated: Nov 01, 2021 10:49 IST

Beijing [China] November 1 (ANI): China has been effectively using the salami-slicing technique to not only strengthen its position along the frontiers but also gradually cut-off piece by piece the other nation's land as Beijing encroached Bhutanese land and Nepal's Humla territory in line with such thoughts.
China has also strengthened its military facilities in Tibet while the region is also witnessing an upgrade of military infrastructure, including heliports and missile bases.
Reinforcing the Tibetan borderland is China's long-running attempt to outmanoeuvre India. In this context, China has either surreptitiously occupied vantage points along the borderline or has staked claim to the areas considered strategically important, IFFRAS informed.
Beijing's claim over Bhutanese land and encroachment upon Nepal's Humla is also a part of the same strategy from the Chinese Communist Party (CCP).
Beijing first nibbles like a silkworm and later swallow the targeted land when the other country is unaware.

In an attempt to show its presence, China has put up fences and wires Nepal's territory in Humla district, informed a report by a study panel formed by the Nepalese Ministry of Home Affairs.
Citing Ministry of Home Affairs, Kathmandu Post reported that a host of issues has been identified along the Nepal-China border in Humla.
The report has made a dozen recommendations, identifying the problems along the Nepal-China border in Humla, from border pillar numbers 4 to 13, the publication said.
According to the report, since the 1963 Boundary Protocol has marked the area from pillar number 5 (2) to the middle of the Kit Khola as the boundary between the two countries, the territory belongs to Nepal.
Meanwhile, China's bordering nations are feeling the heat as Beijing's greed to usurp and covet territory of another country seems to be never-ending, IFFRAS informed. (ANI)

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The document discusses the Chinese government's actions along the Nepal-China border, specifically the encroachment upon Nepal's Humla district.

The document mentions China's government in the context of its territorial ambitions, indicating that China is one of the countries whose government is discussed.

The document discusses the Russian-African summit and the competition between major powers over influence in Africa, with a focus on Russia's government.

Title:

Content: The Russia-Africa Summit is a new episode in the international conflict over the region
The competition between the world ’ s major powers over the extension of influence and domination over the African continent in various forms dates back decades, but the recent Russian-African summit came as an indication that the next stage will witness the intensification of this competition.
The Russian-African summit, hosted by the Russian city of Strasbourg in the past few days, came as a new episode in the file of international conflict on the African continent, after decades of global disregard for the continent's suffering from crises.
It seems that the transformations in the global economy and the effects of climate change on the wealth and resources of the major countries have prompted them to seek new resources and wealth in new areas of the world, especially Africa, whose countries enjoy treasures and riches that have not yet been discovered.
Over the past few years, the kiss of the major countries has turned towards Africa, and countries such as China, Russia and America have sought to attract African countries to walk in their orbit, and lavish them with grants and aid to covet the wealth, resources and material and human potential of these countries.
The Chinese influence
Digitally, China is the largest trading partner for many African countries, where the volume of Chinese trade with the African continent in 2021 amounted to about 261 billion dollars, compared to 64 billion dollars the volume of US trade with Africa, and Beijing was able to translate these economic investments into diplomatic influence represented by the convening of a China-Africa summit every three years, in addition to African voting support for Chinese positions in many international forums.
American warning.
Washington, for its part, concluded 2022 with the US-Africa Summit, the second of its kind after the one organized eight years ago in 2014 under the presidency of Barack Obama.
During the summit, the US Secretary of Defense warned African leaders that the influence of China and Russia on the continent could be destabilizing, and the summit also saw the announcement of $55 billion in US aid to African countries.
The US-Russian competition on the African continent continued with the entry of the new year 2023, and in mid-January, US Treasury Secretary Janet Yellen visited Senegal, South Africa and Zambia, following the visit of Russian Foreign Minister Sergei Lavrov to South Africa.
According to observers, there is fierce competition between the major powers to extend influence and dominance over the African continent in various forms, considering that the Russian-African summit is a clear indication that the next phase will witness the intensification of the Russian-Chinese-American competition to attract African countries.
Russians and Africa
The deputy head of the Iraqi Center for African Studies, Dr. Farida al-Bindari, said that the participation of 49 countries out of 54 in the Russian-African summit, in the presence of 17 heads of state, as well as more than 25 heads of government, confirms the African desire and determination to deal with the Russian side.
“We have seen many industrial summits between Africa, Russia and China, paving the way for a balanced relationship between the Western and Eastern camps in international relations, pushing for the development of economic relations to high degrees between Russia and the African continent, to ensure the protection of the developing world from US hegemony, ” she said.
The researcher believes that "the near future will witness large trade exchanges between Russia and many African countries in local currencies, which raises the terms of trade and investments in the region, and is reflected at all levels and serves African countries, especially in light of Moscow's role in the BRICS and Shanghai."
Putin also announced that the network of Russian embassies and trade missions in Africa will be expanded soon.
She stressed that "the summit gives a strong boost to the volume of trade exchange between Russia and African countries, as well as opening the way for Russian investments within the base of" win-win ", contrary to the Western policy, which robbed the continent of its resources for decades and left African countries indebted, poor and full of conflicts."
Mutual benefit
According to Farida, “Africa has benefited from the Russian rapprochement, the most prominent of which was Russia ’ s exemption of the African continent from its debts, estimated at $20 billion, as well as in the field of technology transfer, especially infrastructure technology represented by roads, bridges and dams, ” pointing out that“ the Russian Federal Air Transport Agency and the Transport Agency signed an agreement with the Central African Civil Aviation Authority on July 27, 2023. ” In addition to the existence of cooperation between Russia and African countries in the field of modern agricultural irrigation, and the security field, "stressing that" the summit was very important for the countries of Africa, and also for Russia because Africa is the external outlet of international sanctions. "
The researcher believes that "the Russian-African summit was very important for Russia as it is for Africa, and therefore insisted on holding it despite the circumstances of the war in Ukraine and international sanctions, in order to send messages to the West that Russia is still active in international politics and strongly."
“Although the geopolitical context is different from what it was in 2019 at the time of the first summit, Russia ’ s strategy in Africa has not changed, and its broad outline is to exploit the power vacuum left by the West at a low cost and a different policy from the West. ”
Regional coveted
For his part, the researcher on African affairs, Mahmoud Manna, believes that "the conflict on the African continent is not limited to the major powers only."
He explained to our agency, "There are regional powers such as Turkey, Iran and some Arab countries competing for the presence within African countries," pointing out that "everyone wants to exist and control Africa because of the great resources it has, as well as the quality and richness of these resources as well."
Between the past and the present.
The researcher pointed out that the African continent has always been in the mind of the European colonizer in general, pointing out that "the beginning of interest in Africa was in the stage of geographical disclosure, specifically by Spain, France and England, which are empires seeking to discover areas of wealth in the world."
According to Manna, "the period from the 15th to the 19th century saw the sharing of the great empires of the African countries.
France, on the one hand, was interested in the Sahel region of West Africa, and Britain focused on the regions of Central and East Africa, while Italy had only a small presence in the Horn of Africa, "pointing out that" the Berlin conference in the nineteenth century was a witness to the division of these colonies to exploit the resources of African countries. "
“What is happening now is similar to what happened in the 19th century, but now competition is courting Africans differently, ” he said.
He pointed out that "China, for example, provided during the China-Africa summit 40 billion dollars in financial assistance to the countries of the continent," pointing out that "Beijing adopts an economic and trade strategy that enabled it to expand in the continent significantly, and there is a military base in Djibouti since 2017."
"America is aware of the extent of Chinese influence in Africa and seeks to besiege it, so it hosted the US-Africa summit at the end of 2022," he said.
Russia, in turn, is strengthening its presence and seeking closer ties with Africans and hosted the Russia-Africa summit a few days ago.
As for France, the researcher confirms that "there is a decline of French influence in the Sahel countries, especially Mali, Burkina Faso and currently Niger," considering that "the sight of Russian flags in the capital Niamey is the best evidence of this."
The researcher believes that "the new leaders in Africa have orientations based on the realization of the interests of African countries with the major countries, whether Russia, America or China," noting that "the inevitable result of this rapprochement between Africans and the major countries is a shift towards the end of dependence on the colonial origin completely."
(jh)
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Globalization is seen as a threat to the Arabic language as it can lead to linguistic dependence and the loss of identity.

Title:

Content: Sociologists agree that there is a close relationship between language and identity, with language being the preeminent and most important identifier.
They consider that the most serious threat to the identity and culture of nations is linguistic and cultural appropriation by another party.
Language and identity are two sides of the same thing.
Language is not just words and words, but a vessel that contains the emotional components, beliefs and peculiarities of any society.
Hence, it is clear why every society is proud of its language, because language is the main way of protecting and fortifying identity so that it does not assimilate into another identity.
The history of the nations is a good witness, for example, the Arabic language has preserved the teachings of the Islamic religion, the Arab heritage and manuscripts and all the sciences, arts and literature provided by the Islamic civilization.
The Japanese refused and resisted any domination of their language, knowing that it would preserve their identity, as did the Koreans.
The goal of the powerful states, through the soft style of globalization, is to establish a state of linguistic, scientific and intellectual dependence to obliterate identity and block any path that may lead to creativity and development.
Ibn Khaldun in his introduction pointed out that the defeated is fond of the tradition of the majority, and this is what we see in some societies of a dangerous drift in the rejection of the mother tongue, and even ridicule it sometimes and link urbanization and development and call to keep pace with the times by speaking another language.
It is true that the learning of languages, whatever they may be, is desirable, provided that this does not lead to the alienation and obliteration of the identity symbol.
Experts believe that the pillars of identity are three: religion, culture and society, and that language is the official spokesman of identity and a means through which the world recognizes the power of states and the cohesion of their members and society.
There is no competition between nations except for language.
The language, interest in it and its rooting in various scientific, health, technical and other fields have a great role in the rooting of citizenship and the consolidation of belonging.
Protecting the Arabic language in our societies from the fierce attacks of globalization is a religious and secular duty, especially as it is a powerful and great language that has influenced many other languages.
The culture, strength and cohesion of nations are diminished when their people abandon their mother tongue and allow others to compete with it because language is the actual vessel of identity, and giving it the attention it deserves is what will push any country or nation to excellence and creativity.

Globalization is viewed as a threat to the Arabic language, and efforts are being made to protect it.

Third World countries face a real problem in addressing cultural identity loss due to the dominance of powerful states and the influence of globalization, leading to the rejection of their mother tongue and the loss of cultural identity.

Third World countries face a real problem in addressing cultural identity loss, as seen in the example of Lebanese people abroad who show shame about their Lebanese nationality and enthusiasm for their other nationalities.

Title:

Content: Thursday 19 Safar 1444 AH - 15 September 2022 |
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While we are looking for the best ways to secure the best presidential elections and form the best government, it appears that “other type ” groups may be involved in governance and decision-making, perhaps very soon.
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Elizabeth Allen, Under Secretary of State for Diplomacy and Public Affairs, sent clear signals about the shape of future U.S. policies in the region, pointing to the importance of civil society and youth in Middle Eastern countries, and that interstate relations are shaped not only by governments, but also by people and individuals.
Allen spoke of investing in officials and community leaders to find solutions to problems, as it is not just governments that come up with solutions, but young people and civil society leaders in the region.
Allen also stressed that access to information is an essential component of democratic societies, and that a free press is essential in the face of attempts by China and Russia to increase their influence in the region.
"New Dictatorships"
We may be in the stage of American preparation for the stages of governing some of the “rulers ’ projects ” in our region, who are forming“ new dictatorships ” and who are leaving themselves vast distances with Washington, as they approach Moscow and Beijing more and more, not because they want to shape a more just world, but because they are looking for those who deal with them with interests and business, without any discussion of human rights and democracy in their countries.
There is nothing better than investing in people, youth groups, opinion leaders, and civil society, as a permanent dagger in the side of those who want decades of rule, unchecked, and relying on the many funds they provide for their people, in the way that “take and shut up, and do not make us hear your voices demanding freedom, justice, and human rights. ”
Corruption.
But that policy has its risks in countries like Lebanon, where corruption is rampant everywhere, and even among civil society, NGOs, and youth.
What we have seen clearly (a lot of corruption) in the period after the explosion of the port of Beirut, as we do not know until now what happened to the many funds and aid that entered the country after August 4, 2020, and placed in the hands of these organizations and associations, without determining their fate accurately, and according to clear rules.
What if this corruption were to enter the government and be added more and more to the corruption that already exists in the Lebanese government?
Risks?
A political source pointed out that “the West and abroad have been investing in Lebanon, in it, and in unofficial Lebanese components for a long time.
But what was secret in the past has become more public today, especially after the Beirut Port explosion. ”
He warned in an interview with Akhbar Al-Youm that “this may weaken the affiliation of the Lebanese state and the Lebanese identity, and strengthen the tendency to emigrate from the country, and turn it into a space for annual visits, where the Lebanese can enjoy good hospitality in the restaurants and hotels of his country, without any serious consideration to benefit from foreign investment in it (Lebanon) and its people, in favor of building the state in Lebanon. ”
The inclusion of NGOs in governance may reinforce these risks, because it may strengthen the tendency to revolutionize everything, governments, even national identity, and belonging to the homeland, especially if the country is short of opportunities and the realization of the dreams of the youth. ”
Abroad.
The source lamented that “a good number of Lebanese abroad show their shame about Lebanon and their enthusiasm for their other nationalities, to the extent that some of them completely drop Lebanon from their words when they identify themselves.
This is reinforced by their saying that no one in the country asks about a man in it, or about his life or death, or even about expatriates.
This is a great lack of principles and patriotism, even though the starting points of their words are already inside Lebanon. ”
As for the future effects of investment policies on peoples and youth, at the level of the region in general, he said: “The strongest and richest country in the world loses its value if it does not invest its money, wealth and military power outside its borders.
But the easiest space for investment policies to translate into youth and civil society is in the most vulnerable countries, and those that succumb more easily, where the weakness of governments and all local institutions makes people kneel and seek protection from the outside. ”
“Everyone noticed how, despite the ideological unity that exists between refugees from our region and its richest countries, Europe is a major destination for asylum from our countries.
Although these behaviors are intended and funded by some leaders and rulers in the Middle East because they have the benefit of changing the face of the West in a long term, this would not have happened without the feeling that the fugitive from our region will find his dignity and value in European countries that respect human rights more than the wealthiest countries in the Middle East.
This also achieves the old plan, emptying the countries of our region of their people, as a kind of investment in those peoples, but abroad. ”

In Taiwan, politicians often use Chinese instead of their native language, as seen in the mayoral candidates' speeches.

Title:

Content: After the election, he was the only one who spoke the language.
* What a hon.
This election for mayor is over.
If you listen carefully to the speeches of the elected / lost candidates for the mayor of the county, in the speeches of the candidates of the six parties, the only Taiwanese language is the mayor of New Taipei City, Hou Youyi (Hakka and indigenous languages, of course, not to mention).
Other candidates, including the mayoral candidate in the southern part of both parties, spoke in “very pure ” Chinese.
For most Taiwanese, this phenomenon seems to be very natural, but if you think carefully, you will find that it is a very paradoxical phenomenon: if you observe the situation before the election, many mayoral candidates (especially in the south or DPP counties and cities) are still mainly Taiwanese.
This means that the main constituency of these candidates is the Taiwanese-speaking community (should this be the case in the Hakka / Aboriginal scene?).
But these candidates' speeches after the election were all changed to Mandarin.
What is the reason for this? If the establishment uses the local language to promote the main supporters and encourage them to come out and vote, then who are the people who are trying to promote the election / defeat speech in Chinese? Those who do not support them?
Over the years, the support and achievements of the central and local governments for local languages in terms of “policies and funding ” are obvious to all.
However, at the same time, most of the people on the table still use Chinese in public, rather than their own native language.
This phenomenon has caused a special phenomenon of local languages in recent years: in some specific areas, due to the support of the government, the local language has good development; but in the larger area, because these leaders take the lead in not using their own native language (and then use false reasons to convince themselves that it is to respect people of other ethnic groups), resulting in the language use habits of many people to transfer to Chinese.
This phenomenon is not conducive to the development of local languages.
Just as parents give money to their children, but they do not lead by example, so the effect of discipline is naturally limited.
Language has many meanings, and naturally involves the movement of votes.
Central and local governments should give careful consideration to how local languages are managed in the future.
(The author is Associate Professor, Department of Taiwanese Language and Literature, National Taiwan University of Education)
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In Taiwan, politicians often use Chinese in public instead of their native language, despite government support for local languages.

Politicians in Taiwan often use Chinese instead of their native language to communicate with people of other ethnic groups, which negatively impacts the development of local languages.

The proposed legislation in Hong Kong focuses on national security, with the government proposing a new National Security Ordinance.

Title:

Content: 【 Printing 】
【 Page 1 Page 2 】
Tang Ping-keung: Consultation Document covers five major types of crimes and new offences
Related LINKS http: / / www.CRNTT.com 2024-01-31 00: 46: 58
Secretary for Security, Mr Tang Ping-keung (photo by Lu Wenyu, China Review Agency)
Hong Kong, January 31 (Reporter Lu Wenyu) The Chief Executive of the Hong Kong Special Administrative Region (SAR), Li Jiachao, presided over a press conference on "Maintaining National Security: Public Consultation on the Legislation of Article 23 of the Basic Law" at the Government Secretariat on the morning of the 30th.
Speaking at a press conference, the Secretary for Security, Mr Tang Ping-keung, said that the Government had proposed a new National Security Ordinance with nine chapters in the consultation document.
Chapters I and II of the Consultation Document outline the constitutional responsibility of the HKSAR to safeguard national security, the national security risks faced by the HKSAR and the need for legislation, and explain the principles of legislation, considerations and research methods, Tang said.
Sections 3 to 7 cover the five major categories of acts and activities endangering national security. Most of the recommendations are to improve the existing legislation.
In addition, the Government also proposes to introduce new offences in accordance with the actual situation and needs of the Hong Kong Special Administrative Region to effectively prevent, deter and punish various acts and activities that endanger national security.
Mr Tang pointed out that Chapter 8 of the Consultation Document recommended the establishment of appropriate extraterritorial effects for some of the above offences, taking full account of the principles and international practices of international law, the extraterritorial effects of offences under the National Security Law of Hong Kong, the provisions of the existing laws of the Hong Kong Special Administrative Region and the existing practices of other countries.
Chapter 9 puts forward some "shortcomings" and shortcomings revealed by the experience of handling national security cases, such as in complex national security cases, the police need to complete the search and decide whether to prosecute (arrested persons), inviting everyone to submit opinions on this, in order to improve the legal system and enforcement mechanism for safeguarding national security.
Tang Ping-keung said that the SAR Government has taken into account relevant foreign laws, existing laws applicable to the HKSAR, and the actual situation of the HKSAR into consideration.
In this legislative exercise, the SAR Government will make appropriate reference to the national security laws of other countries, but it will not transpose all foreign laws into the legal system of the HKSAR.
On the contrary, we will consider adopting measures that are necessary, effective and proportionate to Hong Kong, even if they do not exist in foreign countries.
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The proposed legislation in Hong Kong is focused on national security, aiming to prevent, deter, and punish acts and activities that endanger national security.

"The proposed legislation in Hong Kong is focused on national security, aiming to improve the legal system and enforcement mechanism for safeguarding national security, which may be seen as an example of government intervention in a related field to linguistic regulation."

Arabic is considered the identity of its speakers due to its role in preserving Islamic teachings, Arab heritage, and Islamic civilization.

The central and local governments in Taiwan are responsible for supporting local languages through policies and funding.

The central and local governments in Taiwan are responsible for supporting local languages, and they should carefully consider how to manage local languages in the future.


The essence of Korean skin care philosophy is centered around achieving 'glass skin' through a holistic approach, emphasizing natural components, innovative ingredients, and a multi-step routine to promote healthy and luminous skin.

Korean skin care brands are unique and appealing due to their focus on natural ingredients, eco-friendly packaging, and effective results, which has led to their popularity worldwide.

Korean skin care products promise visible results, renewed confidence, whitening, and brightening, which can be achieved through the use of key ingredients such as hyaluronic acid, niacinamide, and tea tree oil.

r-Xing and RIMAN's partnership aims to promote women's self-love, confidence, and happiness by integrating external and internal care products.

"The global K-beauty market is expected to reach USD18.32 billion by 2030, indicating significant growth potential in the industry."

Traditional K-beauty routines are known for their multi-step approach, with the ten-step K-beauty regime being a well-known example, emphasizing patience, dedication, and self-care in achieving healthy and glowing skin.

Korean beauty products are popular due to their unique ingredients and focus on skin care, which has led to their effectiveness and trustworthiness in the beauty industry.

"The demand for skin care products is driven by the desire for organic and natural ingredients, a key aspect of Korean skin care philosophy, which features excellent ingredients like ceramides, centella asiatica, and niacinamide."

Korean women approach skin care with individualized routines, using products tailored to their specific skin types and concerns, such as acne, aging, or hydration.

Korean skin care products often feature polyhydroxy acids (PHAs), ceramides, and centella asiatica, with PHAs being particularly popular for their gentle exfoliating properties.

Korean skin care and sun protection products are in highest demand, contributing significantly to sales.

The essence of Korean skin care philosophy is centered around achieving 'glass skin' through a holistic approach, emphasizing natural components, innovative ingredients, and a multi-step routine to promote healthy and luminous skin.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skin care brands are unique and appealing due to their focus on natural ingredients, eco-friendly packaging, and effective results, which has led to their popularity worldwide.

Korean skin care products promise visible results, renewed confidence, whitening, and brightening, which can be achieved through the use of key ingredients such as hyaluronic acid, niacinamide, and tea tree oil.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

r-Xing and RIMAN's partnership aims to promote women's self-love, confidence, and happiness by integrating external and internal care products.

Title:

Content: Taiwan Korea Business Strategy Alliance leads women to love themselves from the outside.
Journalist Kim Wu Yung / General Report
The brand r-Xing, the leader of Taiwan 's two sex market, integrates diversified marketing resources with the strategic alliance of Korean RIMAN to promote women' s external care products combined with internal products, leading women to love themselves from the outside to the inside, and create a comprehensive light luxury women 's fashion aesthetics.
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RIMAN Group, the first brand of Korean luxury maintenance, entered Taiwan in 2023, becoming a new force in the Taiwan skincare market and setting off a new Korean aesthetic!
With a total of 17 patented ingredients and 33 awards in Korea, Liman ’ s skin care brand “INCELLDERM ” believes that the natural force is the best nourishment of human vitality, and is loved and trusted by consumers.
Fang Yurou, co-founder and strategist of r-Xing, the leader of the two sex market in Taiwan under the Kelsa Group, is optimistic about the women's maintenance market because of the respect and love for women. "We know that women are the core of the market and the pillars of society, and they deserve the best care products to love themselves."
Fang Yu-rou also found that Lehman quickly won the trust of Taiwanese consumers with its three major advantages, excellent product strength, friendly price and market proximity.
Fang Yu-rou stressed that A-sex has always been committed to enhancing women 's self-confidence and happiness, emphasizing professionalism, trust and companionship. With the emphasis of modern women on self-care, she deeply understands the dual needs of women for external beauty and internal health.
In order to lead more women to know how to love themselves from the outside to the inside, to bring more women a full range of beauty and pleasure experience, Taiwan r-Xing decided to join the potential of Taiwan Lehman SkyTeam, based on more than 30 years of beauty technology, plus professional aesthetic education courses, integration of diversified resources, combined with short video marketing, through KOL and KOC influencer experience sharing, closer to consumers. Distance, jointly promote women 's external care products combined with women' s internal intimate products, invested in Taiwan Leiman SkyTeam and r-Xing Ah sex strategic alliance, to enhance women 's self-confidence and happiness from the outside to the inside love themselves.
Fang Yu-rou emphasized that Taiwan r-Xing ’ s integration of diversified marketing resources and investment in RIMAN is a major breakthrough in the field of women ’ s care. And...
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"The global K-beauty market is expected to reach USD18.32 billion by 2030, indicating significant growth potential in the industry."

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Content: Just in:
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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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Traditional K-beauty routines are known for their multi-step approach, with the ten-step K-beauty regime being a well-known example, emphasizing patience, dedication, and self-care in achieving healthy and glowing skin.

Korean beauty products are popular due to their unique ingredients and focus on skin care, which has led to their effectiveness and trustworthiness in the beauty industry.

"The demand for skin care products is driven by the desire for organic and natural ingredients, a key aspect of Korean skin care philosophy, which features excellent ingredients like ceramides, centella asiatica, and niacinamide."

Korean women approach skin care with individualized routines, using products tailored to their specific skin types and concerns, such as acne, aging, or hydration.

Korean skin care products often feature polyhydroxy acids (PHAs), ceramides, and centella asiatica, with PHAs being particularly popular for their gentle exfoliating properties.

Korean skin care and sun protection products are in highest demand, contributing significantly to sales.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
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