The document discusses language protection laws in Russia, but does not mention specific laws regulating borrowings from English, highlighting the need for clear criteria to distinguish foreign words.

The document discusses the Russian government in the context of U.S. actions that may force Russia to default on its debt.

The document discusses the Russian government's borrowing and debt repayment, and how the U.S. government's action affects it.

The document discusses how governments' reputations for paying back money can affect their ability to borrow, and Russia is mentioned as a country that may not be as concerned about this.

The document discusses the Russian government's priorities and actions, specifically in relation to debt default and war.

The document discusses Russia's government and its financial situation, including its reliance on oil revenue.

Russia has taken measures to protect its language from excessive borrowings, implying an effort to prevent cultural identity loss.

"Russia has implemented a law to reduce the use of foreign words and anglicisms in official documents and public speeches, aiming to preserve the Russian language and cultural identity."

Russia has taken measures to restrict the use of foreign words in the Russian language, aiming to protect its linguistic and cultural identity, and other countries like France and China have also taken similar steps.

Russia has taken measures to protect its language from excessive foreign influence by proposing amendments to the Federal Law "On the State Language of the Russian Federation", which includes creating normative dictionaries that limit the use of borrowed words.

Russia has taken measures to prevent cultural identity loss through language by adopting a bill that clarifies the procedure for using foreign words at the state level.

Russia is taking measures to preserve its state language by limiting the use of foreign words, especially in business names, to protect the language from excessive borrowings.

Russia is trying to preserve its state language by protecting it from excessive borrowings, particularly from English.

"Russia has signed a law to preserve its state language by reducing the use of foreign words and anglicisms."

Russia is trying to preserve its state language by introducing a law to protect it from foreign influence, particularly from English borrowings.

"Russia is attempting to preserve its state language, with efforts to maintain its culture and prevent its abolition."

The document discusses language protection laws in Russia, but does not mention specific laws regulating borrowings from English, highlighting the need for clear criteria to distinguish foreign words.

Title:

Content: The ban on foreign borrowings in the Russian language - what should be feared - RIA Novosti Crimea, 16.02.2023
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The ban on foreign borrowings in the Russian language – what should be feared
Philologists: in the fight against foreign borrowings in the language, it is important to prevent excesses
© Fotolia / daria rizaDictionary of the Russian language.
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SIMFEROPOL, Feb 16 – RIA Novosti Crimea, Alexey Goncharov.
The main risk of the law adopted by the State Duma on the restriction of the use of foreign words is the excesses that can be allowed in the struggle for the purity of the Russian language.
This opinion was expressed by the interviewed website RIA Novosti Crimea and radio "Sputnik in Crimea" experts.
Chancellery is no less an enemy
On Thursday, the State Duma in the second and third reading adopted amendments to the federal law "On the state language of the Russian Federation".
The law, in particular, prohibits the use of foreign words at the state level, with the exception of those that do not have common Russian-language analogues.
Deputies also approved a list of areas where Russian is mandatory for use.
These include information for consumers of goods, works and services, as well as the education sector, state and municipal information systems.
Doctor of Philological Sciences, Professor of the Institute of Philology of the Crimean Federal University.
Vernadsky Vladimir Orekhov believes this law is correct and necessary, since the Russian language needs protection.
However, the main problem is how this document will work in practice.
"Indeed, there can be excesses, and on the part of officials, who in many cases are themselves a source of stupid borrowing.
It is this category that often distorts the Russian language with stationery and borrowings, inventing some new formulas.
To make a beautiful project or report, you need to call the old with new words, preferably foreign, and, passing the old for new, somehow raise your prestige.
And then it already diverges, ” the expert explained in comments to RIA Novosti Crimea.
Orekhov also does not believe that young people are the main source of borrowing in the language.
According to him, youth slang is changing so quickly that such loanwords rarely take root for a long time.
At the same time, what is recorded in official documents, already, as they say in a well-known saying, "you can not cut down with an axe."
Down with the Chancellery: Officials Were Requested to Speak Human > >
“Most of the borrowings that this law is designed to save us from are in official documents of different levels.
This also applies to the capital institutions, but to a greater extent provincial.
This is a kind of fashion – to show your knowledge using incomprehensible foreign words.
How to deal with it, I have no recipe.
On the other hand, this law in itself can change this fashion in the administrative environment.
In this case, he by the very fact of his existence will correct the situation, ” the philologist suggested.
Russia will support the creation of an organization to promote the Russian language – Putin
According to Orekhov, the mechanisms that will be able to effectively implement the norms of this law should be developed through a wide public discussion, with the involvement of school teachers, university teachers, cultural figures and all those who are involved in the development of the Russian language.
Define clear criteria
Director of the Crimean Republican Institute of Postgraduate Pedagogical Education, Doctor of Philology, Professor Alexander Rudyakov is also sure that the law adopted by the State Duma and the protection of the Russian language in general is a good thing.
But the question arises: where is the criterion that distinguishes foreign words from non-foreign ones.
After all, in our language there are many Russian words that are originally borrowed from other languages.
"My wife is a German, we often argue with her.
She believes that the word "barrier" is a German word.
And I, a simple Russian, I am convinced that this is a Russian word.
Therefore, it is important that there are clear criteria for all this.
That's what we're talking about.
The law is excellent, but it is important how it will be applied and what criteria will be there, ” the expert said on the radio “Sputnik in Crimea ”.
Another important fact to pay special attention to is professional universal terminology, said Rudyakov.
“In many branches of knowledge, say, in the banking sector, there are words that are, in principle, international.
It is probably not very smart to isolate yourself from the terminology that is inherent in this area.
Another thing is not to drag it into our public vocabulary.
This is also very important to understand and comply with, ” explained the philologist.
"Adapt and switch to Russian": how the schools of Kherson region work > >
At the same time, the professor agreed that today in a number of areas, including administrative and media, there is an excessive use of foreign words, which can be easily and simply replaced by Russian-language analogues.
"When you hear 'communicate', 'collaboration' - the hand reaches for the gun.
Somewhere I read the information that a "Children's Collaboration House" was built in Vladivostok.
That's what's scary, you know.
These are obvious excesses, ” said the doctor of science.
Rudyakov, who is also a member of the Council on the Russian language under the President of Russia, assured that he will raise questions regarding the new law at the next meeting of the organization on March 2.
Read also on RIA Novosti Crimea:
Quoting the classics: how and why great writers quarreled
Than English-language words interfere in advertising – the opinion of senators from the Crimea
Russia will support the creation of an organization to promote the Russian language – Putin
Leave the “barn ” and“ dog ” alone: a linguist about the law on the protection of language
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The document discusses the Russian government in the context of U.S. actions that may force Russia to default on its debt.

Title:

Content: Democracy Dies in Darkness
Monkey Cage
Analysis

Will Russia really care if U.S. actions make it default on its debt?

The U.S. Treasury’s recent actions will force Russia to choose between using its scarce dollars for debt repayment or facing a sovereign default.

On Tuesday, the U.S. Treasury tightened the financial pressure on Vladimir Putin by prohibiting U.S. financial institutions from facilitating dollar-denominated debt payments to investors. Simply put, it made it much harder for Russia to pay its bondholders, raising the risk that Russia will default on its sovereign debt. Usually, governments that default on their debts face serious consequences. However, it is possible that Russia may be less worried about this action than other governments would be. Here’s what you need to know.

Russia might still be able to pay its debts — but it would be very hard

Russia, like other countries, borrows money by selling bonds. The bondholders provide it with money now in exchange for the promise to pay it back at a set date, paying interest along the way. The new U.S. government action doesn’t make it absolutely impossible for Russia to pay back its bondholders, but it makes it much harder. The idea is to force Russia to choose between using its scarce dollars for debt repayment (rather than other purposes), or facing the consequences of a sovereign default.

The U.S. decision means that if Russia wants to pay its bondholders, it will have to use dollars that are held outside U.S. institutions. Even that may be hard. Foreign banks may worry about the risk of U.S. financial sanctions and decide that the legal and reputational risks of helping Russia are too high for them to want any involvement.

Condemning Putin will make it harder to end the conflict with Russia

Governments can pay big costs for defaulting on their debts

Why should Russia care about avoiding default? Like most other governments, it borrows money to finance expenditures and smooth spending across economic booms and busts. While governments can borrow from commercial banks, from other governments (including China) or from multilateral financial institutions (like the World Bank), many governments borrow by issuing sovereign bonds. When, as was true for the last decade, there is a lot of money sloshing around in global capital markets looking for returns, bond-based borrowing becomes even more widespread.

Some investors prefer that governments borrow in a foreign currency — especially the dollar — to reduce their own risk. Lending in dollars means that investors don’t have to worry that their assets’ value will fluctuate along with the value of the borrower’s currency. Equally, this means that the borrowing government needs to generate foreign exchange to repay its debts. While foreign-denominated bond borrowing has become less common in recent years, it nonetheless offers some benefits to governments, like lower interest rates or longer bond terms.

Bondholders want to get their money back. Since there is no international bankruptcy court, investors seek additional reassurances against default. This means that a government’s reputation for paying back money is an important asset. Governments with a good reputation can borrow more easily and cheaply. That helps explain why governments often try to avoid default — they want to be able to borrow easily in the future. They also may not want to displease politically powerful banks and businesses within their own country who will suffer too from a default, since investors will be less willing to lend to them, driving up the cost of credit throughout the economy and imposing harm on debtors and borrowers.

Check out all TMC's analysis of the Russia-Ukraine conflict at our new topic guide: Russia and its neighbors

Russia may be less likely to worry about this than other countries

However, Vladimir Putin is less likely to worry about this than the U.S. government might think. Defaulting on debt might be politically damaging, but losing a war would be politically catastrophic, endangering the survival of Putin’s regime. It would be unsurprising if Putin uses his scarce dollars to prosecute the war rather than to pay off bondholders. Furthermore, the key Russian banks and businesses that might protest are state-owned or owned by Putin’s close allies, meaning they are less likely to complain. A debt default would hurt Russian households and small businesses, but they don’t have much opportunity to make their voice heard.

Furthermore, Russia is probably less worried about its future ability to borrow than other countries might be. Countries that have high debt burdens need to think about refinancing their debt, which motivates some (but not all) governments to prioritize debt repayment.

But Russia’s debt burden is low. It was estimated at less than 20 percent of its GDP before the invasion. This very modest level of debt reveals that Russia’s government relies more heavily on other sources of finance — especially its oil revenue — to keep itself going. Global oil prices have gone up — in part thanks to the war — providing Putin’s government with a different source of revenue. This is likely to grow even though some traders are refusing to buy Russian oil, unless European countries introduce sanctions. More generally, Russia currently exports more than it imports, meaning that foreigners are paying Russia more than Russia is paying them. This leaves Russia with sufficient funds — even without the bond market.

Finally, Russia doesn’t face the risk of default on all of its debts. Interest and principal bond payments on two bond series were due on April 4; Russia has 30 days to make these payments before officially being in default. These bonds require repayment in dollars. But some of Russia’s other government bonds contain a contract provision allowing Russia to repay in “alternative currencies,” including (in some cases) rubles. These somewhat unusual provisions mean that the worry of default may be even less meaningful to Russia’s government.

This is not to say that additional financial sanctions, including further U.S. restrictions against Russian banks announced this week, will not further pressure Putin. But the bond market route is probably not an effective lever.

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Layna Mosley is professor of politics and international affairs in the School of Public and International Affairs and the department of politics at Princeton University. Follow her on Twitter.

The document discusses the Russian government's borrowing and debt repayment, and how the U.S. government's action affects it.

The document discusses how governments' reputations for paying back money can affect their ability to borrow, and Russia is mentioned as a country that may not be as concerned about this.

The document discusses the Russian government's priorities and actions, specifically in relation to debt default and war.

The document discusses Russia's government and its financial situation, including its reliance on oil revenue.

Russia has taken measures to protect its language from excessive borrowings, implying an effort to prevent cultural identity loss.

Title:

Content: In Russia, they are determined to protect the language from excessive saturation with borrowings
The Russian language is one of the most popular in Eurasia, and attempts to abolish our culture have failed.
© Video: TRK "Zvezda" © Photo: TRK "Zvezda"
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Store, Department, Home and other foreign words in the names of shops, cafes and restaurants in Krasnodar soon will not be.
The Cuban capital decided to abandon all foreign names.
The Cuban authorities obliged entrepreneurs to translate business into Russian.
“A sign in a foreign language or using transliteration or a sign in Russian has a big difference.
In part of the fact that 100% of our population can read, understand the sign in Russian.
And many, by ignorance and age, do not even understand what is written on these signs, ” said the chief architect of Krasnodar Artem Salamatin.
So far, the business has been given time until September 1.
But many entrepreneurs are ready to change now.
“Everything will be in Russian.
We will translate the site into Russian.
We'll change everything.
With pleasure, ” entrepreneur Hovhannes Hovhannisyan shared.
Words borrowed from foreign languages became an integral part of Russian many centuries ago.
Massive in our speech, they appeared in different iconic historical periods.
For example, the Mongol invasion.
And after the Patriotic War of 1812 - there were a lot of gallicisms, that is, French words.
Now in conversations predominate borrowing from English.
“We began to use foreign words very actively in areas where such activity had not been observed before.
First of all, it is the public sphere.
Social sphere.
Where actually came a lot of foreign words ”, – said the Chairman of the Association of teachers of literature and Russian language Lyudmila Dudova.
Russia is now determined to protect the language from excessive saturation with borrowings.
President Vladimir Putin recently signed a law “on mandatory observance of the norms of the modern Russian language when using it as a state language. ”
What specific rules are we talking about?
It's not clear yet.
They are compiled by a special government commission.
“The normative dictionary of the Russian language will be a single consistent comprehensive publication, which will be formed on the basis of dictionaries of the Russian language.
Interpretive, spelling, ” explained Deputy Minister of Education of the Russian Federation Tatiana Vasilyeva.
Thus, foreign words should disappear as much as possible from all official documents.
In addition, officials should not use anglicisms and other borrowings during public speeches and generally avoid them in their speech.
“There are so many wonderful and beautiful words in the Russian language.
But why then instead of the word mentor we say coach.
Well, it doesn't sound.
It seems to me that we need to get rid of such words that are imposed, ” said Lyudmila Skakovskaya, Deputy Chairman of the Federation Council Committee on Science, Education and Culture.
This law, according to officials, should protect the Russian language from attacks from abroad, where they have long been trying to abolish all Russian.
But now these sentiments have intensified even more.
The Kiev regime has long declared war on our culture and heritage.
Throughout the country, the monument to Alexander Sergeyevich Pushkin is being demolished, because it is he who is considered the creator of the modern literary Russian language.
And it was the language issue that became one of the main reasons for the bloody confrontation in the East of Ukraine in 2014.
Residents of Donbass then did not agree with the nationalists, they did not refuse the Russian language.
“They use the term underdogs.
All these years, when the Maidan happened, they etched Russian in the Donbass, for them it is a symbol of communication.
The Russian world is hysterical.
What connects the Russian world?
The Russian language, ” said political scientist Yuri Svetov.
The fact that our language and culture need protection is also said by the leaders of other neighboring states.
During the autumn meeting of the heads of the CIS countries in Astana, the President of Kazakhstan Kassym-Jomart Tokayev called on his colleagues to create an organization for the protection of the Russian language.
“Our idea is to create an international organization in the image and likeness of the UN.
Using the positive experience of Francophonie.
The headquarters of which is located in Paris, ” said President of the Republic of Kazakhstan Kassym-Jomart Tokayev.
Rossotrudnichestvo recently conducted its own study abroad, which showed that openly Russophobic sentiments are present only among politicians.
But ordinary people continue to willingly learn our language and culture.
According to the United Nations, Russian is spoken by 258 million people worldwide.
It is one of the most popular in Eurasia, and attempts to abolish our culture have failed.
Abroad, Dostoevsky, Pushkin and other Russian classics are also read.
Expert opinion and analytics
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"Russia has implemented a law to reduce the use of foreign words and anglicisms in official documents and public speeches, aiming to preserve the Russian language and cultural identity."

Russia has taken measures to restrict the use of foreign words in the Russian language, aiming to protect its linguistic and cultural identity, and other countries like France and China have also taken similar steps.

Russia has taken measures to protect its language from excessive foreign influence by proposing amendments to the Federal Law "On the State Language of the Russian Federation", which includes creating normative dictionaries that limit the use of borrowed words.

Title:

Content: There should be no excesses: a sociologist about the law on the protection of language - RIA Novosti Crimea, 29.10.2022
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There should be no excesses: a sociologist about the law on the protection of language
Political scientist Kiselyova appreciated the bill on the protection of the Russian language
Read in
SIMFEROPOL, 29 oct - RIA Novosti Crimea.
The emergence of a law in the Russian Federation on the protection of the Russian language from excessive borrowing is appropriate, but there should be no excesses in this matter.
This opinion on the air of the radio "Sputnik in Crimea" expressed the head of the Crimean branch of the Foundation for the development of civil society, sociologist Natalia Kiseleva.
Crimean teachers spoke out against the language repression of young people > >
Earlier, a draft law on amendments to the Federal Law "On the State Language of the Russian Federation" appeared in the system of ensuring legislative activity.
The amendments provide for the protection of the Russian language from the excessive influence of borrowed words.
In particular, we propose the emergence of normative dictionaries that fix the norms of the modern Russian literary language, where foreign words cannot be entered, with the exception of those that have no analogues in the Russian language.
Leave the “barn ” and“ dog ” alone: a linguist about the law on the protection of language
“I am a supporter of this bill.
I think it should be adopted a long time ago, because we really see an unjustified dominance of foreign words.
At the same time, I, of course, do not propose to abandon all borrowed words - many of them have long and firmly entered the Russian language and became part of it, "Kiseleva said.
The sociologist emphasizes that it is impossible to introduce language restrictions in colloquial speech, especially among young people, and this is not the case in the new bill.
At the same time, in her opinion, the official use of the language should be regulated:
In the Crimea proposed to introduce fines for foreign words in advertising > >
“It ’ s about officials, the media.
For example, the latest fashionable foreign word "hub" - representatives of government agencies use it everywhere, although there is a great word in the Russian language "node": transport hub, interchange and so on, "- gives an example of a guest ether.
Dictionary for the replacement of anglicisms needs improvement – opinion
In addition, according to Kiseleva, it is appropriate not only to regulate the use of the Russian language in the official sphere, but also to simplify the language of regulatory documents so that the ordinary citizen can understand legal norms, which now often require interpretation by lawyers.
Earlier, Andrei Kibrik, a researcher at the Institute of Linguistics of the Russian Academy of Sciences, commented on the relevant bill, expressed the opinion that the artificial regulation of any language, including the Russian language, is a vain and even harmful idea, since borrowing is part of a natural process that cannot be stopped or reversed.
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Russia has taken measures to prevent cultural identity loss through language by adopting a bill that clarifies the procedure for using foreign words at the state level.

Title:

Content: Communists are asking for clarity
The Deputy of the Moscow City Duma proposes to simplify the language of laws
The Deputy of the Moscow city Duma Elena Yanchuk (CPRF) this week will submit a bill, which proposes to simplify the language of the capital ’ s regulations.
Modern laws, in her opinion, are overloaded with complex turnovers, highly specialized terms and bureaucratic jargon.
This does not allow people whose lives are regulated by these norms to fully understand them and influence the change in their content, Ms. Yanchuk believes.
United Russia says that developments in this direction are already underway, in particular, in the field of replacing foreign analogues of Russian words.
The bill proposes to supplement Article 11 of the law “On legal acts of the city of Moscow ” with a norm on the simplification of their language: the presentation should be“ simple and understandable ”, which means that when writing they should avoid “clerisms, professional jargons, borrowed words and complex syntactic constructions ”.
In the explanatory note, Elena Yanchuk refers to the scientific monograph of 2018 of the Research Institute of Problems of the State Language of St. Petersburg University, which notes that the language of legislative acts is understood by “no more than five percent of the country ’ s residents ”.
According to the MP, the complexity of the presentation of laws “leads to misunderstanding between the government and society ”, and the correction of the situation will contribute to the“ development of civil society ” and “the implementation of fundamental constitutional principles. ”
In particular, Ms. Yanchuk notes that according to the law on legal acts, residents of the capital “are subjects of lawmaking ”, but it is“ difficult without a deep understanding ” of the laws, which makes it necessary to state them “in a simple and understandable language. ”
The Communist also recalls the experience of other countries: in particular, New Zealand, which adopted a similar law last fall, and the United States, which enshrined similar rules in 2010.
To prove the necessity of changing the language of laws, Elena Yanchuk researched several regulations of Moscow with the help of linguists.
They pointed to the accumulation of involved turnover and the frequent use of highly specialized and foreign language terms (for example, “sequestration of expenses ” and“ listing of securities ”).
Ms. Yanchuk emphasizes that her initiative does not imply the introduction of any restrictions for ordinary people and concerns only the unjustified use of foreign words.
“The bill does not set the task of inventing or selecting Russian synonyms for all words borrowed from other languages, of which there are many in our language, ” the explanatory note says.
It should be noted that on December 13, the State Duma adopted in the first reading a bill clarifying the procedure for the use of foreign words at the state level.
The document proposes to oblige officials to observe the “norms of the Russian literary language ”, comparing them and permissible foreign words with reference books to be developed by the government.
Proposals to cleanse the language of laws from unnecessary clerisms are periodically expressed, since this is dictated by the need for an unambiguous understanding of the meaning of the document, the head of the Moscow City Duma Commission on Legislation Alexander Semennikov (United Russia) told Kommersant.
There are developments in this direction, the deputy noted, citing the above-mentioned law “On the state language ” as an example.
“In addition, there is judicial and law enforcement practice of interpretation of terms and verbal blocks, — said Mr. Semennikov. — It is clear that in one day it is impossible to change, because there is a huge array of already adopted laws, set out in a certain style and lexical uniformity.
Simultaneously go from the language, conditionally, "War and Peace" to the syllable of the fairy tale about Alyonushka and brother Ivanushka is unreal. "
However, the bill has not yet been submitted to the city Duma, and to look at what is written and how it is written, “it will be interesting, ” the deputy added.
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Russia is taking measures to preserve its state language by limiting the use of foreign words, especially in business names, to protect the language from excessive borrowings.

Russia is trying to preserve its state language by protecting it from excessive borrowings, particularly from English.

"Russia has signed a law to preserve its state language by reducing the use of foreign words and anglicisms."

Russia is trying to preserve its state language by introducing a law to protect it from foreign influence, particularly from English borrowings.

"Russia is attempting to preserve its state language, with efforts to maintain its culture and prevent its abolition."


The essence of Korean skin care philosophy is centered around achieving 'glass skin' through a holistic approach, incorporating natural and innovative ingredients, and emphasizing a multi-step routine to promote healthy, luminous, and young-looking skin.

Korean skin care brands are unique and appealing due to their gentle approach, distinct ingredients, and features such as esthetic appeal, eco-friendly packaging, no animal testing, and natural organic ingredients.

Korean skin care products promise visible results, renewed confidence, whitening, and brightening, which can be achieved through the use of key ingredients such as hyaluronic acid, niacinamide, and tea tree oil.

The projected value of the cosmetics market by 2030 is USD 406.78 billion.

"Traditional K-beauty routines, such as the ten-step K-beauty regime, are known for their multi-step approach and emphasis on thorough and consistent skincare, incorporating various products and ingredients to address different skin concerns and needs."

Korean beauty products are popular due to their unique ingredients and focus on skin care, which has led to their establishment as effective and trustworthy in the beauty industry, further fueled by social media platforms like TikTok.

"The demand for skin care products is driven by the desire for organic and natural ingredients, which is a key aspect of Korean skin care philosophy."

Korean women approach their skin care routine with individualized care, carefully selecting products and creating a multi-stage program tailored to their specific skin type and needs.

Korean skin care products often feature polyhydroxy acids (PHAs), ceramides, and centella asiatica, with PHAs being particularly popular for their gentle exfoliating properties.

Korean skin care and sun protection products are in highest demand, contributing significantly to sales.

The essence of Korean skin care philosophy is centered around achieving 'glass skin' through a holistic approach, incorporating natural and innovative ingredients, and emphasizing a multi-step routine to promote healthy, luminous, and young-looking skin.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skin care brands are unique and appealing due to their gentle approach, distinct ingredients, and features such as esthetic appeal, eco-friendly packaging, no animal testing, and natural organic ingredients.

Korean skin care products promise visible results, renewed confidence, whitening, and brightening, which can be achieved through the use of key ingredients such as hyaluronic acid, niacinamide, and tea tree oil.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

The projected value of the cosmetics market by 2030 is USD 406.78 billion.

Title:

Content:
Cosmetics  Market To USD 406.78 Billion By 2030, Analysis By Exactitude Consultancy

(MENAFN- Ameliorate Digital Consultancy) Exactitude Consultancy Press Release: Cosmetics Market

Advances in technology have led to the development of new and improved cosmetic formulations.

Cosmetics that can more effectively penetrate the skin's surface have been made using nanotechnology. As a result, active ingredients with nanoscale sizes have been developed, resulting in enhanced delivery of antioxidants, nutrients, and other advantageous compounds. The process of encapsulation entails packing active components into tiny capsules. This technology guarantees controlled release, enhances formulation stability, and helps shield delicate ingredients from deterioration. Encapsulating vitamins, peptides, and other bioactive substances is a common application for it. Cosmetic formulations that support a healthy skin microbiome are being developed as our understanding of the skin microbiome advances. Improved skin health is a result of products that preserve or replenish the beneficial microorganisms on the skin's surface. Cosmetic items can now be made to order and customized thanks to 3D printing technology. This includes 3D-printed skin for cosmetic product testing, printed makeup, and skincare patches. Thanks to this technology, formulations can be precisely customized to meet each person's needs. Before making a purchase, customers can virtually try on cosmetic products thanks to the integration of AR technology. This lessens the need for in-person product testing while also improving the online shopping experience.

Explore 136 market data Tables spread through nearly 98 Pages and in-depth analysis on Cannabis Oil Market Analysis by Type (Organic, Conventional), Category (Mass Product, Premium Product, Professional Product), Product (Skincare, Haircare, Makeup, Fragrances) and Region, Global Trends and forecast from 2023 to 2030′′ with Table of Content.

The cosmetics market is highly competitive, with numerous brands vying for consumer attention.

Companies frequently compete to launch cutting-edge goods, recipes, and technological advancements. A brand can differentiate itself and draw in customers by offering something novel and captivating to the market. Having strong branding and marketing strategies is essential for being noticed in the cosmetics industry. To build a solid brand image and establish a connection with customers, brands extensively invest in social media campaigns, influencer partnerships, and advertising. With so many products on the market, brands concentrate on differentiating their offerings to meet the varied needs of their customers. This covers differences in product positioning, packaging, formulations, and shades. Celebrity endorsements are a common strategy used by cosmetics brands to improve their reputation and expand their market reach. Celebrities are frequently linked to particular products, which enhances credibility and brand recognition.

Customization of beauty products based on individual preferences, skin types, and tones is gaining popularity.

Companies are letting consumers select particular components for their formulations according to their preferences, concerns, and skin type. This method serves people with specific skincare requirements. Customization also applies to color cosmetics, where businesses give clients the means to select the ideal shade of lipstick, concealer, foundation, and other cosmetics. AI-powered virtual try-on tools are one example of technology that can improve this experience. Businesses are developing skincare lines of goods that complement individual regimens. This could entail providing a selection of products that consumers can combine or separate to suit their individual needs or preferences. Custom fragrances are becoming more and more popular because they let customers design their own signature smells by choosing particular notes and concentrations. Brands allow consumers to create their own custom fragrances using online resources or in-store experiences.

North America will have a substantial market share for Cosmetics market.

Growing consumer awareness of and desire for natural and organic products is one of the main factors driving the North American cosmetics market. Clean and sustainable beauty products are becoming more and more popular as consumers look for beauty and personal care products with less chemical additives. Numerous cosmetic brands have responded to this trend by reformulating their products and introducing eco-friendly packaging, which reflects a broader shift in consumer choices towards more environmentally conscious products. Technological advancements have a significant impact on the North American cosmetics market, in addition to the emphasis on natural products. The area has seen a rise in the use of technology in cosmetics, with products like smart skincare devices and augmented reality (AR) beauty apps becoming more popular.

Key Market Segments: Cosmetics Market

Cosmetics Market by Type 2020-2030, (USD Billion) (Thousand Units)

  • Organic
  • Conventional

Cosmetics Market by Category 2020-2030, (USD Billion) (Thousand Units)

  • Mass Product
  • Premium Product
  • Professional Product

Cosmetics Market by Product 2020-2030, (USD Billion) (Thousand Units)

  • Skincare
  • Haircare
  • Makeup
  • Fragrances

Cosmetics Market by Region 2020-2030, (USD Billion) (Thousand Units)

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East and Africa

Important Countries in All Regions Are Covered .

The post Cosmetics market to USD 406.78 Billion by 2030, Analysis By Exactitude Consultancy appeared first on Exactitude Consultancy .

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"Traditional K-beauty routines, such as the ten-step K-beauty regime, are known for their multi-step approach and emphasis on thorough and consistent skincare, incorporating various products and ingredients to address different skin concerns and needs."

Korean beauty products are popular due to their unique ingredients and focus on skin care, which has led to their establishment as effective and trustworthy in the beauty industry, further fueled by social media platforms like TikTok.

"The demand for skin care products is driven by the desire for organic and natural ingredients, which is a key aspect of Korean skin care philosophy."

Korean women approach their skin care routine with individualized care, carefully selecting products and creating a multi-stage program tailored to their specific skin type and needs.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
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in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Korean skin care products often feature polyhydroxy acids (PHAs), ceramides, and centella asiatica, with PHAs being particularly popular for their gentle exfoliating properties.

Korean skin care and sun protection products are in highest demand, contributing significantly to sales.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
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