The essence of Korean skin care philosophy is to achieve 'glass skin' through a gentle approach with distinct ingredients, promoting healthy-looking and luminous skin standards.

Korean skin care philosophy emphasizes a gentle approach, utilizing ingredients such as PHAs for effective exfoliation without irritation, setting it apart from traditional Western skin care methods.

Korean skin care philosophy emphasizes hydration and soothing ingredients, differing from Western skin care's focus on stripping the skin. This approach prioritizes nourishing the skin, making it suitable for various skin types.

Korean skin care philosophy emphasizes moisturizing, reducing inflammation, and maintaining the skin barrier, using ingredients like ceramides, centella asiatica, and niacinamide.

Korean skin care philosophy emphasizes the use of natural and innovative ingredients, such as snail mucin and bee propolis, to achieve healthy and glowing skin.

Korean skin care brands are unique and appealing due to their focus on distinctive ingredients, such as snail mucin and fermented rice water, and their visually appealing packaging.

Korean skin care brands are unique and appealing due to their gentle approach and distinct ingredients, which differ from Western products.

Korean skin care brands are unique and appealing due to their use of special ingredients and technologies not found in Western products, such as snail mucin, allantoin, rice extract, and bee propolis, which provide moisturizing and skin-protecting benefits.

Korean skin care brands are unique due to their incorporation of traditional Korean medicine and natural ingredients, making them trustworthy and effective.

Korean skin care brands are unique and appealing due to their use of unique and effective ingredients.

r-Xing's partnership with RIMAN aims to enhance women's self-confidence and happiness by providing a comprehensive beauty and pleasure experience.

"The global K-beauty market is projected to reach USD18.32 billion by 2030, with a compound annual growth rate of 9.2% from 2022 to 2030."

"The global K-beauty market is projected to reach US $18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030."

"Traditional K-beauty routines are known for their multi-step approach, including trends such as 10-step skin care routines, sheet masks, and blemish patches."

"Traditional K-beauty routines are known for their multi-step process."

"Korean skin care has gained popularity due to its effective and trustworthy products, and its unique approach to skin care, which often involves a multi-step routine and the use of natural ingredients."

Korean beauty products are popular due to their unique ingredients, effective results, and social media presence, with brands like CosRx and Laneige becoming household names.

Korean beauty products have gained popularity due to their gentle approach, unique ingredients, and the concept of 'glass skin', which promotes healthy and luminous skin standards.

Korean beauty products are popular due to their gentle approach to skin care, featuring unique ingredients like PHAs, which provide effective exfoliation without irritating the skin.

Korean beauty products are popular due to their unique approach to skin care, which prioritizes hydration and nourishment over stripping the skin of its natural oils, making them suitable for people with sensitive or acne-prone skin.

Korean beauty products are popular due to their unique ingredients and technologies, such as snail mucin and bee propolis, which provide moisturizing and protective benefits to the skin.

"The demand for Korean skin care products is driven by their natural ingredients, responsible production process, and unique features, making them popular among women of different ages worldwide."

The demand for Korean skin care products is driven by a growing emphasis on skin health and the use of natural ingredients, as well as the desire to achieve a certain beauty standard.

"The demand for Korean skin care products is driven by their effectiveness, natural ingredients, and appealing packaging, as well as their popularity among influencers and in beauty magazines."

"The demand for skin care products is driven by a combination of factors, including self-care, marketing strategies, and the unique features of Korean skin care products, such as natural ingredients and patented formulas."

The demand for skin care products is driven by the increasing popularity of organic and natural ingredients, as well as the adoption of 'skinimalism', particularly among the younger generation who prioritize sustainable practices and avoid harsh chemicals.

Korean women approach their skin care routine by starting with a basic routine and gradually introducing additional products based on their skin concerns, emphasizing consistency and patience.

"Korean women likely approach their skin care routine by first identifying their skin type and then choosing products tailored to their specific skin concerns, such as acne, aging, or hydration."

Korean skin care products often feature polyhydroxy acids (PHAs) as a key ingredient, which provide gentle exfoliation without irritating the skin.

Korean skin care products commonly contain ingredients like ceramides, cica, and niacinamide, which contribute to their popularity, and the Korean government's investment in beauty brands may also play a role.

Korean skin care products often contain natural ingredients like ceramides, panthenol, and madecassoside, which are known for their soothing and moisturising properties.

Korean skin care products often include ingredients like ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Korean people prioritize skin protection and natural ingredients in cosmetics, making them a popular choice worldwide.

Korean cosmetics prioritize natural ingredients and avoid harmful substances, which contributes to their popularity worldwide.

Minimalist South Korean beauty brands may appeal to a light luxury or high-end aesthetic, emphasizing natural ingredients and comprehensive skincare routines.

"Korean beauty products containing PHAs (polyhydroxy acids) are in high demand, with brands like Dr. Jart+, Glow Recipe, and CosRx promoting their use."

"Korean beauty products containing ingredients like snail mucin, allantoin, rice extract, and bee propolis are in high demand due to their moisturizing, hydrating, and protective benefits."

Korean skin care and sun protection products are in highest demand, with skin care products contributing 61% to sales and sun protection products contributing 38%.

Korean beauty products in highest demand are those that promote a 'glass skin' appearance, such as serums, masks, and moisturizing extracts, and utilize techniques like double cleansing.

Korean skin care products, particularly those with natural ingredients and catering to various skin types and budgets, are in high demand.

The focus of K-beauty products like tissue masks is on promoting hydration and soothing ingredients, which is a primary focus in Korean skin care.

K-beauty products, including tissue masks, focus on skin care and utilize unique and effective ingredients, which contributes to their popularity.

K-beauty products like tissue masks focus on hydration, exfoliation, and nutrition to achieve a 'glass skin' appearance, which is a desirable skin care goal among Koreans.

K-beauty products, including tissue masks, focus on promoting healthy skin through the use of moisturizing components and effective skin care routines.

K-beauty products, including tissue masks, focus on addressing specific skin concerns like hydration, acne, and aging, offering a range of targeted solutions for different skin types.

Korean cosmetic production standards are distinguished by their emphasis on using natural raw materials to reduce skin stimulation, making them generally considered safe.

"The Korean cosmetic production standard is distinguished by certifications like K-Beauty, which ensures products meet certain safety and quality standards."

Korean skin care brands like ILLIYOON and COSRX prioritize dermatological testing, safety, efficacy, and the use of minimal, scientifically-backed ingredients, which might distinguish their production standards.

The Korean cosmetics experience center offers a free hands-on experience with excellent cosmetics from Korean SMEs, providing consumers with an opportunity to test and learn about various products.

Cosmetic Chemist Ramón Pagán endorses Korean skin care for its focus on hydration and soothing ingredients, differing from Western skin care's often astringent approach.

Experts such as Dr. Kim and Pagán endorse Korean skin care for its adaptability and use of traditional Korean medicine ingredients.

An expert, Pagán, endorses Korean skin care for its fun and inventive approach, simplicity, and affordability, but the text does not provide a comprehensive list of experts who endorse Korean skin care.

The essence of Korean skin care philosophy is to achieve 'glass skin' through a gentle approach with distinct ingredients, promoting healthy-looking and luminous skin standards.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
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Korean skin care philosophy emphasizes a gentle approach, utilizing ingredients such as PHAs for effective exfoliation without irritation, setting it apart from traditional Western skin care methods.

Korean skin care philosophy emphasizes hydration and soothing ingredients, differing from Western skin care's focus on stripping the skin. This approach prioritizes nourishing the skin, making it suitable for various skin types.

Korean skin care philosophy emphasizes moisturizing, reducing inflammation, and maintaining the skin barrier, using ingredients like ceramides, centella asiatica, and niacinamide.

Korean skin care philosophy emphasizes the use of natural and innovative ingredients, such as snail mucin and bee propolis, to achieve healthy and glowing skin.

Korean skin care brands are unique and appealing due to their focus on distinctive ingredients, such as snail mucin and fermented rice water, and their visually appealing packaging.

Korean skin care brands are unique and appealing due to their gentle approach and distinct ingredients, which differ from Western products.

Korean skin care brands are unique and appealing due to their use of special ingredients and technologies not found in Western products, such as snail mucin, allantoin, rice extract, and bee propolis, which provide moisturizing and skin-protecting benefits.

Korean skin care brands are unique due to their incorporation of traditional Korean medicine and natural ingredients, making them trustworthy and effective.

Korean skin care brands are unique and appealing due to their use of unique and effective ingredients.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

r-Xing's partnership with RIMAN aims to enhance women's self-confidence and happiness by providing a comprehensive beauty and pleasure experience.

Title:

Content: Taiwan Korea Business Strategy Alliance leads women to love themselves from the outside.
Journalist Kim Wu Yung / General Report
The brand r-Xing, the leader of Taiwan 's two sex market, integrates diversified marketing resources with the strategic alliance of Korean RIMAN to promote women' s external care products combined with internal products, leading women to love themselves from the outside to the inside, and create a comprehensive light luxury women 's fashion aesthetics.
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RIMAN Group, the first brand of Korean luxury maintenance, entered Taiwan in 2023, becoming a new force in the Taiwan skincare market and setting off a new Korean aesthetic!
With a total of 17 patented ingredients and 33 awards in Korea, Liman ’ s skin care brand “INCELLDERM ” believes that the natural force is the best nourishment of human vitality, and is loved and trusted by consumers.
Fang Yurou, co-founder and strategist of r-Xing, the leader of the two sex market in Taiwan under the Kelsa Group, is optimistic about the women's maintenance market because of the respect and love for women. "We know that women are the core of the market and the pillars of society, and they deserve the best care products to love themselves."
Fang Yu-rou also found that Lehman quickly won the trust of Taiwanese consumers with its three major advantages, excellent product strength, friendly price and market proximity.
Fang Yu-rou stressed that A-sex has always been committed to enhancing women 's self-confidence and happiness, emphasizing professionalism, trust and companionship. With the emphasis of modern women on self-care, she deeply understands the dual needs of women for external beauty and internal health.
In order to lead more women to know how to love themselves from the outside to the inside, to bring more women a full range of beauty and pleasure experience, Taiwan r-Xing decided to join the potential of Taiwan Lehman SkyTeam, based on more than 30 years of beauty technology, plus professional aesthetic education courses, integration of diversified resources, combined with short video marketing, through KOL and KOC influencer experience sharing, closer to consumers. Distance, jointly promote women 's external care products combined with women' s internal intimate products, invested in Taiwan Leiman SkyTeam and r-Xing Ah sex strategic alliance, to enhance women 's self-confidence and happiness from the outside to the inside love themselves.
Fang Yu-rou emphasized that Taiwan r-Xing ’ s integration of diversified marketing resources and investment in RIMAN is a major breakthrough in the field of women ’ s care. And...
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"The global K-beauty market is projected to reach USD18.32 billion by 2030, with a compound annual growth rate of 9.2% from 2022 to 2030."

Title:

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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"The global K-beauty market is projected to reach US $18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030."

Title:

Content: Financials
2023-06-27 15: 43: 29
News ｜ A.S. Watson Partners with Amorepacific to Introduce More K-Beauty Products
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A.S. Watson Group said it signed an agreement with Amorepacific Group, South Korea ’ s largest beauty company, to further strengthen the cooperation between the two companies to bring more trendy K-Beauty products to Asian customers, including masks, BB creams, serum and daily skin care products.
Double digit increase in sales
A.S. Watson Group (Asia and Europe) Chief Executive Officer Ni Wenling said that in the past 12 months, sales of A.S. Watson K-Beauty products have recorded double-digit growth.
Through the extensive O + O (offline and online) platform in Asia and Europe, we believe that this collaboration with Amorepacific Group will enable customers to experience more high-quality beauty products inspired by Korean culture.
She added that as customers become more concerned about environmental protection and demand for products continues to increase, she will join Amorepacific in introducing more sustainable products to reduce the impact on the environment.
In addition, Amorepacific President Lee Sang-mo said that as the two industry leaders, by working together, they can play a greater synergy and effectively meet the diversified needs of customers in skin care and beauty.
Annual compound growth rate will reach 9.2%
According to the recent report, the global K-Beauty product market reached US $8.3 billion in 2021 and is expected to increase to US $18.32 billion in 2030, with a CAGR of 9.2% (20222030), which shows the huge potential of the K-Beauty product market.
Watsons operates 12 retail brands in 28 markets with a total of 16,100 stores. Its core customers are mainly young women who love trendy beauty products.
Currently, A.S. Watson offers Asian customers Amorepacific ’ s hair brands RYO Lui and Mise-En-Scene, among which Mise-En-Scene has recorded a compound annual growth of up to 30% since 2019.
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"Traditional K-beauty routines are known for their multi-step approach, including trends such as 10-step skin care routines, sheet masks, and blemish patches."

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

Further Reading

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"Traditional K-beauty routines are known for their multi-step process."

"Korean skin care has gained popularity due to its effective and trustworthy products, and its unique approach to skin care, which often involves a multi-step routine and the use of natural ingredients."

Korean beauty products are popular due to their unique ingredients, effective results, and social media presence, with brands like CosRx and Laneige becoming household names.

Korean beauty products have gained popularity due to their gentle approach, unique ingredients, and the concept of 'glass skin', which promotes healthy and luminous skin standards.

Korean beauty products are popular due to their gentle approach to skin care, featuring unique ingredients like PHAs, which provide effective exfoliation without irritating the skin.

Korean beauty products are popular due to their unique approach to skin care, which prioritizes hydration and nourishment over stripping the skin of its natural oils, making them suitable for people with sensitive or acne-prone skin.

Korean beauty products are popular due to their unique ingredients and technologies, such as snail mucin and bee propolis, which provide moisturizing and protective benefits to the skin.

"The demand for Korean skin care products is driven by their natural ingredients, responsible production process, and unique features, making them popular among women of different ages worldwide."

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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The demand for Korean skin care products is driven by a growing emphasis on skin health and the use of natural ingredients, as well as the desire to achieve a certain beauty standard.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

"The demand for Korean skin care products is driven by their effectiveness, natural ingredients, and appealing packaging, as well as their popularity among influencers and in beauty magazines."

"The demand for skin care products is driven by a combination of factors, including self-care, marketing strategies, and the unique features of Korean skin care products, such as natural ingredients and patented formulas."

The demand for skin care products is driven by the increasing popularity of organic and natural ingredients, as well as the adoption of 'skinimalism', particularly among the younger generation who prioritize sustainable practices and avoid harsh chemicals.

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Content: Follow Us:

The changing face of the skincare industry in India

By Marie Kapetanakis
New Delhi, Nov 6 (IANSlife) Perhaps no other situation highlighted the significance of self-care more than the pandemic, and skincare forms a significant part of self/personal care. Amidst the pandemic, consumers, finding themselves confined to their homes, have had plenty of time to dedicate to caring for their skin. Theyve been finding new skincare routines and painstakingly looking for products that are best suited to their skin type and concerns because, as we know it, theres no one-size-fits-all in skincare.

Today, consumers are significantly more aware of not their skin type and what products work best for them and address their concerns but also what they put on their skin. They assert their right to define beauty according to their own standards and only choose products that go by these standards.

With changing consumer preferences and behaviour, there is no doubt that the skincare industry in India has evolved immensely in recent years. With increased consumer awareness, easy access to various products, and a multichannel approach available, today's consumers are certainly not prepared to settle for less, furthering the constant change in the country's skincare market. That said, let's have a look at how the skincare industry is evolving.

Organic products are becoming the go-to solution

The word Organic has become a criterion of sorts when consumers choose skincare products. Besides, with the informed younger generation becoming interested in practising sustainable practices, organic skincare products void of harsh chemicals that can damage our skin and overall health have become increasingly popular. So, in a nod to India's renowned heritage, the skincare industry is leaving no stone unturned to ensure that their ingredients are natural even if they need to be sourced painstakingly. With these ingredients, brands then formulate organic, chemical-free skincare and hair care products to provide natural protection and care to customers' skin.

Adoption of ‘skinimalism'

The COVID-19 pandemic taught us a lesson that less is a lot more. And the lockdown and work from home culture arose the focus on being comfortable in your own skin, paving the doors to a new trend known as 'skinimalism.' That means focusing on the essentials and using only the products that will assist you in achieving your healthy skin goal. So today, the skincare industry is focusing on developing clean-beauty-driven skincare solutions that do not contain a host of ingredients but rather a major composition of one ingredient.

The rise of online shopping

The pandemic undoubtedly forced consumers to change their purchasing habits. They are now accustomed to this modern convenience, as it offers them a wide range of options, appealing selling factors, and global accessibility, all from the comfort of their home. And the ensuing lockdowns advanced the online aspects of the industry in all areas. So, seizing the opportunity, India's online beauty industry has exploded. E-commerce has become indispensable for today's beauty customers since it facilitates the availability and accessibility of different brands.

Growing demand for customized products

As touched upon earlier, there is no such thing as a one-size-fits-all answer when it comes to skincare. Therefore, in order to care for your skin, you must first understand what it necessitates. But finding the appropriate product that works for you is a considerable challenge. As a result, personalized skincare products are emphasized, which provide benefits and allow customers to express themselves. Globally, personalized skincare products and services have expanded at a rate of 300 percent per year for the past two years, and experts are predicting a triple-digit rise in the next three years. This alone should be enough to explain why personalized skincare products are revolutionizing the skincare industry.

The organic and natural items will almost certainly gain in popularity as consumers' interest in safe products has altered as they've better understood their skin's necessities and preferences. So in order to stay up with the ever-changing needs of customers and to boost the beauty, wellness, and personal care industry, the new-age brands are focused on developing organic, harsh chemical-free, and cruelty-free skincare, haircare, and cosmetic goods, thereby driving the change in the skincare industry further.

(Marie Kapetanakis is the Founder and CEO of Kosmea)

--IANS
mariekapetanakis/tb/

Korean women approach their skin care routine by starting with a basic routine and gradually introducing additional products based on their skin concerns, emphasizing consistency and patience.

"Korean women likely approach their skin care routine by first identifying their skin type and then choosing products tailored to their specific skin concerns, such as acne, aging, or hydration."

Korean skin care products often feature polyhydroxy acids (PHAs) as a key ingredient, which provide gentle exfoliation without irritating the skin.

Korean skin care products commonly contain ingredients like ceramides, cica, and niacinamide, which contribute to their popularity, and the Korean government's investment in beauty brands may also play a role.

Korean skin care products often contain natural ingredients like ceramides, panthenol, and madecassoside, which are known for their soothing and moisturising properties.

Korean skin care products often include ingredients like ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Korean people prioritize skin protection and natural ingredients in cosmetics, making them a popular choice worldwide.

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Korea Cosmetics Experience Center
# Korea Vientiane l 2021-10-01
Vientiane, South Korea
Director （ PD ） ： Jin Bo
Moderator (MC): Minami Mori (Professor, Hirasawa University)
Guest: Sung Joon-soo (Head of Education and Publicity Group, Korea Cosmetics Industry Research Institute)
The heart of beauty is for everyone.
Speaking of Korea, most women will think of Korean cosmetics.
During the epidemic, the first Korean cosmetics publicity center opened in Myeongdong, Seoul.
This program has asked the person in charge of Song Zhenxiu to introduce the relevant situation for everyone.
Nan: Hello! Would you please say hello to our listeners?
Song: Hello everyone.
I am Song Jung-soo of the Korean Cosmetics Industry Research Institute, and I am mainly responsible for publicity and training work.
Now my main business is running the first K-beauty experience hall in Korea.
We are delighted to have the opportunity to introduce our Cosmetics Experience Hall on KBS Radio Korea International.
Nan: Your Chinese is so good, how did you end up with China?
Song: When I was very young, a friend made me a Chinese food in Northeast China. As a result, I suddenly became fascinated with the magic of Chinese food, so I began to learn Chinese, and completed a master's degree in Chinese universities.
Nan: Congratulations on the grand opening of Korea Cosmetics Experience Hall, please tell us what kind of experience hall this is?
Song: Our K-beauty Cosmetics Experience Hall is the first Korean cosmetics publicity hall jointly operated by the Korean Ministry of Health and Welfare and the Korean Cosmetics Industry Research Institute.
Domestic foreigners and ordinary consumers can freely use and experience the excellent cosmetics of Korean SMEs here for free.
Nan: What is the background to opening such an experience hall?
Song: The market share of the Korean cosmetics industry currently occupies the eighth place in the world, and exports account for the fourth place, but cosmetics exports are mainly played by large enterprises, in fact, among the cosmetics of Korean small and medium-sized enterprises, there are also very many excellent products.
It is just that the public is not very familiar with them, so we planned such a project, hoping that Korean small and medium-sized cosmetics can also go to the world.
Nan: How did consumers react to the experience?
Song: Our experience hall is located in Myeongdong, in the center of Seoul, and you can see not only the famous Myeongdong church, but also the landmark Namsan of Seoul.
Because the background is very beautiful, many people can not help but pull out their mobile phones to constantly take photos.
Therefore, our experience hall can be said to be a collection of experience and leisure in one place, every day at noon and after work will be visited by many office workers.
Nan: Korean cosmetics are popular all over the world, especially in Asia. Why do you think this is?
Song: The reasons are very diverse. First of all, Koreans pay special attention to skin protection, starting from infancy to use skin care products suitable for their skin care, and then they must use sunscreen every day in adolescence to prevent UV damage to the skin.
In addition, Korean cosmetics production attaches great importance to raw materials, try to use natural affinity of raw materials, reduce the stimulation of the skin, so it is generally considered that Korean cosmetics are very safe.
Third, it should be the impact of the Korean wave craze, such as Korean opera and Korean singers and other entertainers should be said to be not small. (Photo from the guest)
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Korean cosmetics prioritize natural ingredients and avoid harmful substances, which contributes to their popularity worldwide.

Minimalist South Korean beauty brands may appeal to a light luxury or high-end aesthetic, emphasizing natural ingredients and comprehensive skincare routines.

"Korean beauty products containing PHAs (polyhydroxy acids) are in high demand, with brands like Dr. Jart+, Glow Recipe, and CosRx promoting their use."

"Korean beauty products containing ingredients like snail mucin, allantoin, rice extract, and bee propolis are in high demand due to their moisturizing, hydrating, and protective benefits."

Korean skin care and sun protection products are in highest demand, with skin care products contributing 61% to sales and sun protection products contributing 38%.

Korean beauty products in highest demand are those that promote a 'glass skin' appearance, such as serums, masks, and moisturizing extracts, and utilize techniques like double cleansing.

Korean skin care products, particularly those with natural ingredients and catering to various skin types and budgets, are in high demand.

The focus of K-beauty products like tissue masks is on promoting hydration and soothing ingredients, which is a primary focus in Korean skin care.

K-beauty products, including tissue masks, focus on skin care and utilize unique and effective ingredients, which contributes to their popularity.

K-beauty products like tissue masks focus on hydration, exfoliation, and nutrition to achieve a 'glass skin' appearance, which is a desirable skin care goal among Koreans.

K-beauty products, including tissue masks, focus on promoting healthy skin through the use of moisturizing components and effective skin care routines.

K-beauty products, including tissue masks, focus on addressing specific skin concerns like hydration, acne, and aging, offering a range of targeted solutions for different skin types.

Korean cosmetic production standards are distinguished by their emphasis on using natural raw materials to reduce skin stimulation, making them generally considered safe.

"The Korean cosmetic production standard is distinguished by certifications like K-Beauty, which ensures products meet certain safety and quality standards."

Korean skin care brands like ILLIYOON and COSRX prioritize dermatological testing, safety, efficacy, and the use of minimal, scientifically-backed ingredients, which might distinguish their production standards.

The Korean cosmetics experience center offers a free hands-on experience with excellent cosmetics from Korean SMEs, providing consumers with an opportunity to test and learn about various products.

Cosmetic Chemist Ramón Pagán endorses Korean skin care for its focus on hydration and soothing ingredients, differing from Western skin care's often astringent approach.

Experts such as Dr. Kim and Pagán endorse Korean skin care for its adaptability and use of traditional Korean medicine ingredients.

An expert, Pagán, endorses Korean skin care for its fun and inventive approach, simplicity, and affordability, but the text does not provide a comprehensive list of experts who endorse Korean skin care.