Korean skin care focuses on nourishing, reducing inflammation, and hydrating the skin, while preserving its natural oils.

Korean skin care often features PHAs, which exfoliate the skin effectively without aggravating it.

Korean skin care prioritizes reducing inflammation and promoting hydration over drying out skin.

Korean skin care often includes unique ingredients like snail mucin, allantoin, and bee propolis.

Korean skin care combines the latest science with centuries-proven ingredients.

Korean skin care products are often under $25.

Korean skincare products are prominent in the UAE market for their unique ingredients.

Korean beauty product sales have seen a 60% growth.

Korean cosmetics' focus on skin care and use of unique ingredients like Hartlev leaves and snail extract contribute to their popularity.

TikTok and the Korean pop culture boom have contributed to the popularity of Korean beauty products.

Korean skincare products often combine natural ingredients like ginseng and rice water with scientifically-backed staples like retinol and hyaluronic acid.

COSRX and some other Korean skincare brands undergo clinical testing for safety and efficacy.

Dermatologists and scientists play a significant role in developing and marketing skincare products by reviewing and determining their effectiveness.

The global K-beauty market was worth USD8.3 billion in 2021 and is expected to reach USD18.32 billion by 2030, growing at a 9.2% CAGR.

Korean skin care brands use social media, like TikTok, to boost global popularity.

The hashtag #kbeauty has 9.5 billion views on TikTok.

In Korea, healthy and moisturized skin is the beauty standard.

Korea has one of the strictest and safest cosmetics production standards.

Korean skincare trends often use fermented ingredients, which are four times more potent.

Korean cosmetics are known for using natural ingredients and avoiding harmful substances.

Korean manufacturers focus on creating products that promote skin health as the key to beauty.

Korean skin care focuses on nourishing, reducing inflammation, and hydrating the skin, while preserving its natural oils.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Korean skin care often features PHAs, which exfoliate the skin effectively without aggravating it.

Korean skin care prioritizes reducing inflammation and promoting hydration over drying out skin.

Korean skin care often includes unique ingredients like snail mucin, allantoin, and bee propolis.

Korean skin care combines the latest science with centuries-proven ingredients.

Korean skin care products are often under $25.

Korean skincare products are prominent in the UAE market for their unique ingredients.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
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Korean beauty product sales have seen a 60% growth.

Korean cosmetics' focus on skin care and use of unique ingredients like Hartlev leaves and snail extract contribute to their popularity.

TikTok and the Korean pop culture boom have contributed to the popularity of Korean beauty products.

Korean skincare products often combine natural ingredients like ginseng and rice water with scientifically-backed staples like retinol and hyaluronic acid.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

COSRX and some other Korean skincare brands undergo clinical testing for safety and efficacy.

Dermatologists and scientists play a significant role in developing and marketing skincare products by reviewing and determining their effectiveness.

Title:

Content: NEW YORK, Nov. 12, 2021 /PRNewswire-PRWeb/ -- New consumer-oriented retail platform, eDermatology, launches today as a destination for savvy beauty shoppers to compare skincare products and get trusted expert advice on demand. It is a place to get simple, honest advice on products, ingredients, studies, and skin science and to shop dermatologist-approved skincare that you would normally find only in the doctor's office. Founded by Dr. Ani Oganesyan and a team of dermatologists and scientists, the mission is to make it simpler and more straightforward for consumers to choose clinical grade skincare formulas, especially amidst the noise and mixed messages from all over the industry.

eDermatology reviews thousands of product briefings, ingredients, and clinical studies every year so when it gives a product its seal of approval, it's because it does what it promises. Dermatologists and scientists review each product and use their expertise, scientific background and knowledge of skin and ingredients to weed through what works and what doesn't, what matters and what's made up – so consumers don't have to. If shoppers can't find the answers they are looking for on eDermatology.com, the team has created, "Ask the eDerms" where shoppers can submit specific questions about products or their skincare needs and obtain personalized responses from the eDermatology team of doctors.

"When our patients, friends and family ask us for recommendations, we don't take it lightly. Before we are prepared to offer honest advice, our team not only tests the products but also uses our scientific background, knowledge of dermatology and the skin, facts about ingredients, clinical studies and other research to help us make sense of what truly delivers benefits and does what it says. Now, we are bringing that same testing and vetting process to eDermatology so we can share it with everyone to help make the best skincare decisions for their skin," says Dr. Ani Oganesyan, co-founder and President, eDermatology. Dr. Oganesyan graduated from UCLA and UCI with a PhD in Microbiology, Immunology & Molecular Genetics and has authored many research articles in top science and medical journals.

The eDermatology assortment includes popular skincare products as well as products only available through a dermatologist like CLn Skincare, Jan Marini, IS Clinical and Osmosis Beauty.

eDermatology.com launches November 15, 2021

Media Contact

Julia Labaton, RED PR, 646.528.3969, Julia@red-pr.com

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The global K-beauty market was worth USD8.3 billion in 2021 and is expected to reach USD18.32 billion by 2030, growing at a 9.2% CAGR.

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HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

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Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

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Korean skin care brands use social media, like TikTok, to boost global popularity.

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Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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In Korea, healthy and moisturized skin is the beauty standard.

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Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
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Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Korea has one of the strictest and safest cosmetics production standards.

Korean skincare trends often use fermented ingredients, which are four times more potent.

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Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Korean cosmetics are known for using natural ingredients and avoiding harmful substances.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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Korean manufacturers focus on creating products that promote skin health as the key to beauty.


Cats were mummified and buried in Egyptian tombs.

The ancient Egyptians mummified animals, including cats, due to their religious practices and association with gods.

In ancient Egyptian mythology, animals were considered sacred and often depicted in temple walls.

The cat was significant in ancient Egyptian mythology, particularly in Upper Egypt, indicating a connection to African countries.

In ancient Egyptian culture, cats were considered sacred and associated with the goddess Bastet.

A cat's death was considered a bad omen and its body was often mummified and buried with honors.

Ancient Egyptians believed cats warded off evil spirits and protected the home, with a cat's death signaling vulnerability to these spirits.

In ancient Egyptian culture, cat owners shaved their eyebrows as a sign of respect and grief when their cat died.

The goddess Bast was believed to transform into a black cat at night to protect humans and drive away evil spirits.

Black cats symbolized protection, associated with the goddess Bast.

Cats played a significant role in ancient Egyptian daily life, valued as guardians for controlling rodent populations.

In Egyptian mythology, Bastet is the goddess of cats, pregnancy, and childbirth.

Bastet evolved from a war goddess to a guardian of the family, symbolizing warmth and joy.

The worship of Bastet may have elevated the status of cats in ancient Egyptian daily life.

In ancient Egyptian society, cats were valued as protectors of the home and family.

Bast, depicted as a cat or a woman with a cat's head, symbolized well-being, joy, love, and fertility.

In ancient Egyptian mythology, cats were spiritually significant due to their association with the gods and protective role.

Cats were mummified and buried in Egyptian tombs.

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Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
Praise the ancient Egyptians.
American magazine publishes exciting study on Egyptian crocodile mummies
The American magazine "PLoS ONE" specialized in science and medicine published the results of a new study that included exciting details about the archaeological discovery recently announced in an Egyptian archaeological site and contained the mummies of 10 crocodiles mummified in a unique way praising the efforts of the ancient Egyptians in embalming.
The discovery of the ten mummies inside a tomb at the Dome of the Hawa near Aswan sheds more light on the mummification practices of ancient Egypt.
At first glance, some might think they ’ re looking at living crocodiles swimming in the mud, but they ’ re really just mummies of crocodiles that died about 2,500 years ago.
Crocodiles were preserved in a ritual likely dedicated to honoring Sobek, a fertility god who was worshiped in ancient Egypt and associated with Nile crocodiles.
Details of the exciting discovery were published in the scientific journal PLoS ONE on Wednesday, and it was an adult crocodile of two different species and not as it used to be when mummies of young or young crocodiles were found.
Archaeologists have previously found the remains of other mummified crocodiles, but most of them were young and were not as well as in the new discovery.
Pia de Cooper, an archaeologist at the Royal Belgian Institute of Natural Sciences and co-author of the study, said: "Most of the time we were dealing with the remains of broken parts, but seeing that we have 10 crocodiles in a grave is rare.
In 2018, researchers discovered seven small tombs under a Byzantine-era landfill.
The mummified crocodiles were found in a cemetery, sandwiched between a waste site and four human burials believed to date back to around 2100 BC.
Five of the mummified crocodiles contained only the heads of the animals, while the other five were of varying completeness.
Based on the shape of the skull and the arrangement of the bone plates or scales, the research team hypothesized that the majority of the crocodiles in the cemetery were Crocodylus and the remainder were Crocodylus niloticus.
Salima Ikram, a professor general of Egyptology at the American University in Cairo, who was not involved in the study, said the information provided insight into the nature of the ancient Egyptians' understanding of the distinct behaviors of these two species of crocodiles and how they dealt with them.
"While type 2 can devour you, type 1 is relatively safe and humans can swim with it in the same pool."
The head of the research team, Spanish Egyptologist Jimenez Serrano, said: “The discovery of these mummies offers us new insights into ancient Egyptian religion and how it treated these animals as sacrifices. ”
Crocodiles have played a prominent role in Egyptian culture for thousands of years, not only because of their association with ancient Egyptian gods, but also because they are a source of food and also because their fat is used as a medicine to treat body pain and baldness.
Stuffed animals, including ibis, cats, and baboons, are relatively common finds in Egyptian tombs.

The ancient Egyptians mummified animals, including cats, due to their religious practices and association with gods.

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Content: Home » Celebrating our fellow felines

Celebrating our fellow felines

by admin

Every August 8, animal lovers around the world come together to celebrate International Cat Day, a day dedicated to honoring and recognizing the presence and special role that cats have in our lives, this holiday has become an opportunity to highlight the importance of caring for and respecting our feline friends, as well as to raise awareness of the need to protect and preserve their well-being.

The role of the Cat in the History of Culture

Cats have played a significant role in various cultures and historical moments. From ancient Egypt, where they were considered symbols of divinity and associated with the goddess Bastet, to medieval Europe, where they were considered guardians of homes and farms due to their ability to keep rodent populations in check, cats have been around. present in human life in different ways.

In the Middle Ages, however, cats also faced hard times when they were linked with superstition and witchcraft, leading to persecution and slaughter. Fortunately, over time, the relationship between humans and cats has evolved towards a more harmonious and beneficial coexistence for both parties.

Education and care of cats

Photo: Pet City

Training a cat requires patience, understanding and knowledge. Here are some key tips to ensure your cat thrives happy and healthy.

Provide a suitable environment, make sure your home is safe and comfortable for your cat. Provide places for him to rest and hide, as well as toys and environmental enrichment to stimulate his mind.

Food and hydration, offers a balanced diet appropriate to the needs of your cat. It often provides fresh, clean water.

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Litter box, keep a clean and accessible litter box so your cat can eliminate. Clean the box regularly to avoid health problems and bad smells.

Health problems and bad odors. Socialization and Play Interact and play with your cat daily to keep him physically and mentally active. Play with toys and interaction with other animals can be beneficial

Veterinary Care Schedule regular visits to the vet to make sure your cat is up to date on vaccinations and health checks. This is essential to prevent and detect any medical problem in time.

Hygiene, brush your cat’s coat to keep it clean and reduce the formation of hairballs. Also, take care of their oral health by brushing their teeth or providing dental treats.

Respect and love, each cat has its own personality and needs. He respects his space and his quiet times, and show him love and affection according to his preferences.

fun facts about cats

Courtesy Week The sense of smell, although we don’t talk so much about their sense of smell as about their vision and hearing, cats have a highly developed sense of smell. They use their nose to explore and recognize the world around them. They are amazing, they are excellent jumpers and can jump up to six times their length in a single jump. This is partly due to the unique structure of their hind legs, which gives them great power and flexibility. Mysterious purr, cats are believed to purr not only when they are happy, but also when they are sick or injured. Purring could have healing properties and help in the regeneration of bones and tissues. Cats in space, the first cat to travel to space was named Felicette, also known as ‘Felix’. She was launched by the French Space Agency in 1963 and returned safely. Tail Communication Cats use their tails to communicate. A pricked tail usually indicates confidence and happiness, while a wagging tail could mean the cat is excited or agitated. Born hunters, domestic cats retain their hunting instincts. They can hunt insects, mice and other small animals, which is also a form of exercise and mental stimulation. Exceptional night vision, cats have cells in their eyes called rods, which allow them to see in low light conditions. Their night vision is up to six times better than that of humans.

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Title:

Content: Mohammed Abdul Samea (Sharjah)
The 21st Sharjah International Narrator Forum concluded at Expo Centre Sharjah, while the events continue at the headquarters of the Sharjah Heritage Institute, where the Eastern Region activities were launched yesterday, on 25 and 26 September in Khorfakkan City in the Khorfakkan Literary Council, Al Dhaid City in the University of Sharjah Al Dhaid Branch, Kalba in the University of Sharjah - Kalba Branch, and Dibba Al Husn Sports Club. Sessions, activities, workshops and programs will be completed by default until 30 September on the social media of the Sharjah Heritage Institute.
The popular imagination.
Researchers at the Sharjah International Narrator Festival yesterday read the image of the animal in Arab heritage narratives and children ’ s tales, and how this relates to the popular imagination and social belief, interested in investing this as a rich element of our Arab culture in different eras.
The seminar, which was part of a specialized focus of the 21st edition of the festival, was attended by Dr. Ahmed Bahey El Din Assassi, who talked about the animal image in ancient Egypt and the ancient Egyptians' interest in eternal life. He discussed the significance of animal symbols in the ancient Egyptian language and their connection with the prevailing doctrine that adopted animal sanctification, especially in the writing of this image on the walls of temples. in the context of numerous and varied comparisons.
Awareness Messages
For her part, Dr. Wafa Mizghani spoke about the image of animals in children ’ s stories in Tunisia, stressing the role of these stories in bringing happiness to children who find them a way to vent and express feelings and joy, as well as awareness messages and knowledge of the positives and negatives through telling stories on the animal ’ s tongues. Onamir, Maezza Mazouna, and the Hanash Boy, ” and other stories.
In her paper, the Egyptian expert Dr. Nahla Imam talked about the Upper Egypt region, looking at the belief of the cat who wears twins, as a dominant belief related to some beliefs of African countries, and said that the human nature is looking for a means of optimism and pessimism, so the animal found an important heritage element for his psychological projections.
She explained that the belief indicates that one of the twins wears his soul cat, and goes out to the village for many purposes, including searching for food, adventure and love of knowledge, pointing to the existence of this belief in Nubia and its extension to neighboring countries, such as Sudan.
Expressive values
Dr. Abdulrahman Alghanmi addressed the narrative heritage text “Hayy Ibn Yazqan ” by Ibn Tufayl, as one of the animal stories in the Arab heritage and the Islamic West in Morocco and Andalusia, stressing the specificity of this model and its importance in this field.
Finally, Dr. Khairuddin Shatra spoke about “Miniatures in Islamic Civilization: The Animal as a Model ”, as an artistic phenomenon in which Muslims have excelled, as one of the traditional Islamic arts, also pointing to the existence of this art in some Asian countries.
Shtura explained the features of the miniature of understanding the written text and carrying the exact expressive values, which helped to spread, because of the expressive image along with the writing, and said that this artistic model relied on the animal in the construction of its worlds, affecting many world literature, and therefore can only be understood in its heritage and cultural framework.

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Content: Pharaonic Monuments: "Secrets" Revealed by "Rare" Mummies of Egyptian Crocodiles
• Mohammed Hamida
• BBC - Cairo
The ancient Egyptian worshiped animals and placed them in the ranks of gods, making them various temples.
Thus, the calf "Apis", the cat "Bess", the jackal and the cobra are all signs and symbols of the ancient Egyptian, he resorted to them to give him strength and protect him from the treachery of nature at times.
Crocodiles represented prestige, strength, invincibility and even fertility, according to sources.
In the Qubat al-Hawa area on the west bank of the Nile in Aswan, some excavations were made in a rock tomb dedicated to major figures during the Middle Kingdom of the ancient Egyptian era, where crocodile mummies were found.
In the Middle Kingdom, crocodile worship spread to Egypt, where the country was in a period of great prosperity.
The central state consisted of the 11th to 13th dynasties, with Egypt as a state with influence in areas from the Syrian coast in the north to Nubia in the south.
But Egypt entered after the thirteenth dynasty in a huge stumbling block, was the prelude to the occupation of the Hyksos for decades, only by the hands of the king Saknin Ra and his sons Kams and Ahmos, where Ahmos completed the task of driving the Hyksos out of the country after the killing of his father and brother.
But the cult of the “alligator god ” did not disappear despite the age of decay that prevailed in the country; it existed even after the end of the dynastic era.
Ten crocodiles in the area of   the Dome of the Air
A team from the University of Chian, Spain, has worked in the Quba al-Hawa area since 2008 in rock tombs, and in 2019 the team revealed 10 crocodiles in good condition of embalming on the West Bank of the Nile.
Alejandro Jiménez, professor of Egyptology at the Spanish University of Jian and director of the excavation project at the Dome of the Hawa, told the BBC that although the linen wraps around these crocodiles had disappeared, the condition of the crocodiles is considered good, which is rare in this region.
Jimenez added that this gave scientists the opportunity to study crocodiles from this era diligently after we found them in good condition, studies were done in museums on the remains of crocodiles, but in our case we studied them in the cemetery.
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Why the crocodile?
The ancient Egyptian worshiped animals, especially those that he could not tame and humiliate for his domestic or foreign works, so he went to sanctify them and put them in the ranks of gods, according to scholars.
The "crocodile god" or what the ancient Egyptians called "Sobek", is an ancient Egyptian god associated with the Nile, and is depicted in the form of a man with the head of a crocodile, or directly in the form of a crocodile, and symbolizes in ancient Egyptian religion power and fertility, and was especially associated with the dangers posed by the Nile with its flood.
But references from some sources confirm that the nicknames given to the "Sobek" were representative of the violent and huge nature of the crocodile, he was called "the one who eats while sleeping", according to the Italian Egyptologist Ida Bresciani.
Sobek was the fertility god of the ancient Egyptians.
Alejandro says some of the crocodiles found in the area of   the Dome of the Hawa are up to three meters long, which raises the question of how to catch and deal with these huge animals.
Alejandro estimated that these animals were left in the sun for a long time, dehydrated and died before the embalming process where we found them.
The report, published in the scientific journal PLOS ONE, indicates that the crocodiles discovered were covered with a layer of bitumen, which is common in the later periods of ancient history.
The magazine says the roof of all the skulls of the Hawa Dome crocodiles is intact, and there are no traces that could be linked to the killing of animals.
She stressed that among the various methods mentioned to kill crocodiles, those that do not leave obvious traces.
Stones in the crocodile's belly.
The manager of the excavation project at the Dome of the Hawa says that the vital organs of the crocodiles were impressively present in the mummies, and that the stomach was not removed as usual when embalming, and it is likely that these crocodiles were buried in the sand and after a while they were covered with bitumen and embalmed as they are.
Alejandro confirms that a number of stones have been found inside the stomach of crocodiles, which is a common practice used by crocodiles to balance them inside the water.
He points out that he has discovered two types of crocodiles, the Nile crocodile and the West African crocodile of different lengths.
The crocodiles were roaming over Egypt with the flood of the Nile, a supernatural force of the ancient Egyptian who feared and was preparing for the great river.
Floods were destroying the habitats of animals living on the banks of the Nile and rats were rushing into the highlands and cobras were killing mice, so the Egyptians revered them and placed them on the crowns of kings.
The crocodile was also a creature too great to satisfy its appetite for a mouse, for example, so during the Nile flood it attacked cows and possibly people.
The Egyptians therefore placed him among the great gods associated with the flood of the Nile.
The Spanish scientist points out that the importance of detection comes from the fact that many of the studies carried out in the past years on crocodile mummies were about the remains of crocodiles that were in museums and not in cemeteries like this case, which gave us a lot of unique information.
Many museums around the world have Egyptian animal mummies and crocodiles among them.
The Egyptian Museum in Cairo has the largest collection of animal mummies, yet the crocodiles discovered are extremely rare in modern fossils.

Title:

Content: As before, cats were used to ward off evil spirits: try it yourself
Where did the idea that cats ward off evil spirits come from?
1: 39
Since ancient times, cats have been famous for their mystery and special abilities.
In the world of folklore and legends, they often act as protectors against evil spirits and evil forces.
In antiquity and the Middle Ages it was believed that cats have a special sacred gift that helps them protect their homes and their owners from unfavorable energies.
In Egyptian mythology, cats were considered sacred animals associated with the goddess Bastet.
They were depicted as defenders of the home, as well as patrons of the family.
In medieval Europe, cats were often associated with magic and witchcraft, leading to their persecution during the Inquisition.
However, among the peoples of Scandinavia and Great Britain, cats were often seen as a symbol of protection from evil spirits.
In Scandinavian mythology, cats were considered companions of warriors and guides of souls of the dead on Asgard.
They were also supposed to be able to see hidden worlds and predict the future.
In the English folklore tradition, the black cat was considered a symbol of good luck and protection from evil spirits.
In medieval England, it was even believed that the owners of black cats have a special charm and protection from misfortune.
In Scotland, it was believed that if a black cat visits a house, it brings good luck and well-being to the family.
Traditions and legends about the protective power of cats are preserved in the modern world.
Many people still consider their furry friends not only faithful companions, but also mystical guardians, able to scare away evil spirits and bring harmony to the house.
Author Ilya Panferov
Ilya Panferov — freelance correspondent of Pravda.Ru

Title:

Content: Cat Cold Knowledge ｜ 4 Mysterious Legends of Black Cats Are Black Cats a Symbol of Good Luck or Bad Luck?
Author: Wang Meow Planet
Published: Updated:
Black cats are a symbol of bad luck.
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Take a look at the mysterious legends of the four black cats!
▼ ▼ ▼ The Mysterious Legend of the Black Cat ▼ ▼
+ 13
Are black cats really cute?
The black cat looks very mysterious, in fact, super caring and loving, like to stay close to the slave.
A black cat is a tiger cat.
Tiger spotted is a characteristic of cats, not a breed, and can be called a tiger spotted cat with stripes and markings.
Look and see ~ Black cats are not necessarily all black, and some of their hair is brown in the sun!
Black cats are a symbol of auspiciousness in Japan!
Peach Blossom: Single women with black cats can make love smoother!
Black cats are the most powerful.
Black cats are different everywhere.
Taiwan: Unlucky
The older generation thought that the black cat with white feet would jump over the body and the body would rise.
China: Escape from Evil Town
The house is haunted, and black cats are invited to walk around the house to help ward off evil spirits.
Ancient Egypt: The Protector of the Black Cat
The ancient Egyptian goddess "Bast" is a cat's head, and at night will be transformed into a black cat to protect the human body and drive away the evil spirit.
Italy: Death is near.
Legend has it that if a black cat is seen lying on a patient ’ s bed, it means death is near.
Although there are many mysterious legends about black cats, they are actually very cute and close to people!
Further reading: The cat immediately meows after defecating is to invite the cat owner to enjoy it?
5 reasons behind it.
+ 16
[This article is reproduced with permission from Wang Meow Planet.]
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Title:

Content: The mummy of a pet: why and why did the ancient Egyptians do this?
1: 43
The Egyptians showed special respect for their pets, their love was so great that they wanted these animals to have eternal life.
After death, pets were mummified and went through a complex burial process.
In ancient Egyptian worldview, four-legged and feathered creatures were considered sacred, divine and influencing their destinies.
They occupied an honorable place in the pantheon, and the gods were often depicted with animal heads.
Mummification was an integral part of this religious practice, emphasizing the special status of these creatures in the eyes of the Egyptians.
The Egyptians mummified various animals, believing that their gods could take different forms.
For example, the goddess Bast, the daughter of Ra, was depicted as a cat or a woman with a cat ’ s head.
This goddess symbolized well-being, joy, love and fertility.
The Egyptians especially revered cats for their ability to exterminate rodents, which was critical for preserving grain stocks, then considered valuable as gold.
Cats have also earned the nickname “sunny eye ” due to their ability to see in the dark.
This property made them important symbols in Egyptian mythology.
Archaeological studies conducted at the ancient Egyptian necropolis of Qubbet el-Hawa have uncovered the burial of crocodiles, one of which has been preserved in the form of a practically whole mummy, providing a unique look at the ancient rites and veneration of animals in this culture.
Author Petr Deryabin
Petr Deryabin – journalist, correspondent of Pravda.Ru news service

In ancient Egyptian mythology, animals were considered sacred and often depicted in temple walls.

The cat was significant in ancient Egyptian mythology, particularly in Upper Egypt, indicating a connection to African countries.

In ancient Egyptian culture, cats were considered sacred and associated with the goddess Bastet.

Title:

Content: The cat becomes the goddess Baxter! 2 Meow to look: Are you also suffering?
Editorial Center / General Report
2022-09-02 13: 35: 40
In Egyptian mythology, Bastet is the goddess of the head of the cat, also known as the goddess of the cat, the goddess of pregnancy and childbirth, who was once a goddess of war, and slowly transformed into the guardian of the family, symbolizing the warmth and joy of the family.
And the Japanese master uses "simple one thing", so that their two black cats into the goddess Bastet, they look at each other high and low, as if to comfort each other: "It seems that you can not escape the master's claws ah ~".
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On the 1st, the Lord posted a message saying that he put a fruit net on his cat ’ s head to make it look noble and cute, and his wife laughed and said that he was like the Egyptian goddess Bastet. Soon after he ate the marrow and made another cat change, and two black cats forced to become goddesses, one standing on a higher cupboard, with the door as the center. They look down at each other, and they look at each other with a thousand words in their eyes.
Netizens reply "My cat also has imitation haha", "round eyes are so cute", "Sorry, I did the same thing to my parents' cat" XDD "," My dog has been played by my wife before, but it looks good (laughs) ".
(Editor: Li Huiting)
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A cat's death was considered a bad omen and its body was often mummified and buried with honors.

Ancient Egyptians believed cats warded off evil spirits and protected the home, with a cat's death signaling vulnerability to these spirits.

In ancient Egyptian culture, cat owners shaved their eyebrows as a sign of respect and grief when their cat died.

The goddess Bast was believed to transform into a black cat at night to protect humans and drive away evil spirits.

Black cats symbolized protection, associated with the goddess Bast.

Cats played a significant role in ancient Egyptian daily life, valued as guardians for controlling rodent populations.

In Egyptian mythology, Bastet is the goddess of cats, pregnancy, and childbirth.

Bastet evolved from a war goddess to a guardian of the family, symbolizing warmth and joy.

The worship of Bastet may have elevated the status of cats in ancient Egyptian daily life.

In ancient Egyptian society, cats were valued as protectors of the home and family.

Bast, depicted as a cat or a woman with a cat's head, symbolized well-being, joy, love, and fertility.

In ancient Egyptian mythology, cats were spiritually significant due to their association with the gods and protective role.