The essence of Korean skin care lies in its focus on prevention, hydration, and achieving a luminous complexion through consistent and gentle care.

This approach often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals, such as the use of fermented ingredients, snail mucin, and herbal medicine.

This contrasts with many Western skin-care trends that focus on corrective measures using harsher ingredients like retinol and exfoliating acids.

Korean products often use gentler alternatives like polyhydroxy acids (PHAs), which exfoliate without irritating the skin.

Additionally, Korean skin care is known for its affordability, making it accessible to a wide audience.

The Korean government has actively invested in its beauty brands, helping them develop and expand globally.

The rise of social media platforms like TikTok has also played a crucial role in popularizing Korean skin care, with trends like "glass skin" gaining significant traction.

Marketing strategies for Korean skin care include leveraging the appeal of unique and natural ingredients, as well as creating visually appealing packaging that attracts consumers.

Brands often highlight the efficacy and innovation of their products, appealing to a "skintellectual" audience that values product performance over gimmicks.

The affordability and versatility of Korean skin care products further enhance their appeal, catering to diverse skin types and concerns.

The essence of Korean skin care lies in its focus on prevention, hydration, and achieving a luminous complexion through consistent and gentle care.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

This approach often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals, such as the use of fermented ingredients, snail mucin, and herbal medicine.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
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Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
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Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
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This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

This contrasts with many Western skin-care trends that focus on corrective measures using harsher ingredients like retinol and exfoliating acids.

Korean products often use gentler alternatives like polyhydroxy acids (PHAs), which exfoliate without irritating the skin.

Additionally, Korean skin care is known for its affordability, making it accessible to a wide audience.

The Korean government has actively invested in its beauty brands, helping them develop and expand globally.

The rise of social media platforms like TikTok has also played a crucial role in popularizing Korean skin care, with trends like "glass skin" gaining significant traction.

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

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Marketing strategies for Korean skin care include leveraging the appeal of unique and natural ingredients, as well as creating visually appealing packaging that attracts consumers.

Brands often highlight the efficacy and innovation of their products, appealing to a "skintellectual" audience that values product performance over gimmicks.

The affordability and versatility of Korean skin care products further enhance their appeal, catering to diverse skin types and concerns.


A review of 17 studies involving over 4,000 participants found that exercise programs, including Tai Chi, significantly reduced fall-related injuries and curbed falls leading to fractures and serious injuries.

Tai Chi was specifically used in two of these studies, highlighting its role in enhancing balance and functional training.

Balance training, a key component of Tai Chi, is crucial in preventing falls, as it helps improve gait, strength, and the ability to perform daily activities.

Additionally, Tai Chi has been associated with cognitive benefits, as a study showed that cognitively enhanced Tai Chi improved global cognition scores and dual-task performance in older adults with mild cognitive impairment.

Overall, Tai Chi is a proven method worth trying for fall prevention and improving physical stability in older adults, offering both physical and cognitive benefits.

A review of 17 studies involving over 4,000 participants found that exercise programs, including Tai Chi, significantly reduced fall-related injuries and curbed falls leading to fractures and serious injuries.

Title:

Content: Exercise programs meant to prevent falls in seniors may also help prevent injuries caused by falls, according to a new review.

Fall-related injuries are common among seniors and a major cause of long-term pain and disability. They also increase the risk of having to go to a nursing home and have a high economic cost.

The new findings, published online Oct. 29 in the journal bmj.com, suggest that "reducing the risk of falling and improving protective responses during a fall may be an important and feasible means of preventing fractures and other serious injuries in the elderly," the study authors wrote in a journal news release.

Well-designed exercise programs can prevent falls in seniors living at home, but there is a lack of evidence on whether such programs can help prevent fall-related injuries, said French researchers Fabienne El-Khoury and colleagues.

In this review, they analyzed 17 studies that looked at whether fall-prevention exercises lowered seniors' risk of fractures and other injuries caused by falls. More than 4,000 participants were involved in all.

Tai Chi was the exercise in two of the studies, but most of them used gait, balance, strength and functional training, which involves workouts that help people do normal daily activities.

Most of the programs reduced fall-related injuries and appeared to significantly curb falls that lead to fractures, serious injuries and medical care.

Balance training was emphasized in all of the exercises that were effective in preventing falls, the researchers noted.

More information

The U.S. National Institute on Aging has more about older adults and falls.

Latest videos

How doesTai Chi help prevent falls for older people?

It improves the balance of older people.

What are some of the benefits of practicing Tai Chi regularly?

What benefits does Tai Chi haves for healthy aging?

It helps to improve factors linked to a longer life like balance, mobility, and stability.

What did studies show about Tai Chi's health benefit?

It improves the balance of older people.

It limits the danger of falls among the elderly.

What do orthopedic specialists say about the benefits of learning Tai Chi?

Excercises like the horse stance in Tai Chi that can help prevent falls.

Why did the Chinese Center for Disease Control and Prevention advised elderly people to practice Tai Chi?

Because it can prevent falls that may result in fracture.

Tai Chi was specifically used in two of these studies, highlighting its role in enhancing balance and functional training.

How does Tai Chi enhance balance and body coordination?

It incorporates a lot of weight shifting and deliberate walking into its routines.

How does Tai Chi help people with Parkinson's disease?

It can effectively improve the movement symptoms that may cause falls of elderly patients.

How doesTai Chi help prevent falls for older people?

It improves the balance of older people.

What are some of the benefits of practicing Tai Chi regularly?

What benefits does Tai Chi haves for healthy aging?

It helps to improve factors linked to a longer life like balance, mobility, and stability.

What did studies show about Tai Chi's health benefit?

It improves the balance of older people.

It limits the danger of falls among the elderly.

What do orthopedic specialists say about the benefits of learning Tai Chi?

Excercises like the horse stance in Tai Chi that can help prevent falls.

What study was included in trials combining excercise with a cognitive compoent?

Cognitively enhanced tai chi in older adults at risk for dementia.

Why did the Chinese Center for Disease Control and Prevention advised elderly people to practice Tai Chi?

Because it can prevent falls that may result in fracture.

Balance training, a key component of Tai Chi, is crucial in preventing falls, as it helps improve gait, strength, and the ability to perform daily activities.

How does Tai Chi help people with Parkinson's disease?

It can effectively improve the movement symptoms that may cause falls of elderly patients.

How doesTai Chi help prevent falls for older people?

It improves the balance of older people.

What are some of the benefits of practicing Tai Chi regularly?

What benefits does Tai Chi haves for healthy aging?

It helps to improve factors linked to a longer life like balance, mobility, and stability.

What did studies show about Tai Chi's health benefit?

It improves the balance of older people.

It limits the danger of falls among the elderly.

What do orthopedic specialists say about the benefits of learning Tai Chi?

Excercises like the horse stance in Tai Chi that can help prevent falls.

Why did the Chinese Center for Disease Control and Prevention advised elderly people to practice Tai Chi?

Because it can prevent falls that may result in fracture.

Additionally, Tai Chi has been associated with cognitive benefits, as a study showed that cognitively enhanced Tai Chi improved global cognition scores and dual-task performance in older adults with mild cognitive impairment.

Title:

Content: Lifestyle Interventions and Cognitive Decline in Alzheimer's and Dementia

— "Without any change, the number of Americans with Alzheimer's disease could more than double"

MedpageToday

Cognitive decline in Alzheimer's and other dementias may be delayed for some at-risk older adults, recent clinical trials have suggested.

The ACHIEVE study, for example, reported that hearing aids cut the rate of cognitive decline by 48% over 3 years in older adults who had a high risk of dementia. And in a randomized controlled trial of people with mild cognitive impairment or self-reported memory concerns, cognitively enhanced tai-chi led to improved global cognition scores.

"Currently, two-thirds of Americans have at least one major risk factor for dementia," said Heather Snyder, PhD, of the Alzheimer's Association in Chicago.

"The need for effective risk reduction strategies to help all communities grows larger by the day," Snyder stated. "Without any change, the number of Americans with Alzheimer's disease could more than double by mid-century."

In 2015, the FINGER study in Finland was the first randomized controlled trial to show it was possible to delay cognitive decline using a multidomain lifestyle intervention.

In the U.S., the POINTER study is evaluating multiple ways to protect cognition in 2,000 at-risk older adults. "Recruiting for the clinical trial was successfully completed in March 2023," Snyder said. "The study is expected to begin reporting results in summer 2025."

"U.S. POINTER community-based teams recruited nearly 30% of participants from communities that are traditionally underrepresented in research, including racially and ethnically minoritized individuals and those from rural areas," she added.

New Clinical Trial Data

About 40% of dementia cases may be prevented or delayed by modifying 12 risk factors, according to a 2020 report from the Lancet Commission on dementia prevention, intervention, and care.

In the past year, several trials have shown that lifestyle interventions -- notably ones involving physical exercise or hearing aids -- could delay dementia onset. Two trials have combined exercise with a cognitive component, including a study of cognitively enhanced tai chi in older adults at risk for dementia, published in the Annals of Internal Medicine.

"Research has shown that both physical and mental activity may attenuate age-related declines in cognitive function and dual task activities, but combined physical and mental challenges may be more effective than either alone," said study co-author Peter Harmer, PhD, MPH, of the Oregon Research Institute in Eugene.

Cognitively enhanced tai chi was designed to synergistically stimulate neuroplasticity, Harmer noted. The regimen included an emphasis on performing properly despite an interfering mental or motor task, following instructions that required recalling names and detailed steps, and distinguishing correct from miscued instructions.

The study randomized older adults with mild cognitive impairment or self-reported memory concerns to stretching, standard tai chi, or cognitively enhanced tai chi for 1 hour semi-weekly for 24 weeks. The cognitively enhanced tai chi group outperformed other groups on improvements in both global cognition scores and dual-task performance while walking, with effects persisting at 48 weeks.

The SYNERGIC trial, published in JAMA Network Open, took a different approach to combining physical exercise and cognitive training. SYNERGIC randomized older adults with mild cognitive impairment to physical exercise with or without cognitive training and vitamin D supplementation for 20 weeks.

Overall, those who received aerobic-resistance exercises with sequential computerized cognitive training had improved cognition, but some results were inconsistent.

The multidomain intervention effect was larger than the improvement from exercise alone, reported Manuel Montero-Odasso, MD, PhD, of the Parkwood Institute in London, Ontario, and co-authors, and vitamin D supplementation showed no significant benefit. In several arms of the trial, cognitive improvements diminished slightly at 12 months, but did not revert to baseline levels.

Another intervention that showed promise was the use of hearing aids. Hearing loss is treatable in later life, which makes it an important public health target to reduce the risk of cognitive decline and dementia, noted Frank Lin, MD, PhD, of Johns Hopkins University in Baltimore, and colleagues who reported the findings of the ACHIEVE trial in The Lancet.

ACHIEVE assigned participants to one of two interventions -- either hearing aids or a health education program. Both groups received follow-up visits every 6 months, and cognitive tests were conducted every year for 3 years.

The trial's main analysis showed no difference in the rate of change in cognitive functioning between the hearing aid group and the education group. In a pre-specified analysis of participants with high risk for future dementia, however, cognitive decline was reduced over 3 years in those assigned to wear hearing aids compared with those who received health education.

Policies to Help Reduce Cognitive Decline

Research about Alzheimer's and dementia risk factors is evolving, and Lancet Commission researcher Gill Livingston, MD, of the University College London in England, is optimistic that policymakers will continue to use new insights to help reduce global cognitive decline.

Since 2020, several countries have taken steps to address modifiable risk factors, Livingston noted. "U.S. policy has changed, and many countries and the World Health Organization have issued new policy documents," she said.

In the U.S., the 2023 update to the National Alzheimer's Project Act included new risk reduction strategies, Livingston pointed out. The CDC also extended its Healthy Brain Initiative program with state and local health officials.

An updated Lancet Commission report about dementia is under review and should be published this year, Livingston said.

Disclosures

Snyder had no conflicts of interest.

Harmer reported no conflicts of interest.

Livingston had no conflicts of interest.

What has a study that includes the cognitively enhanced Tai Chi found out?

The cognitively enhanced Tai Chi group outperformed other groups on improvements in dual-task performance while walking.

The cognitively enhanced Tai Chi group outperformed other groups on improvements in global cognition scores.

What health advantages have been linked to regular practice of Tai Chi?

What study was included in trials combining excercise with a cognitive compoent?

Cognitively enhanced tai chi in older adults at risk for dementia.

Overall, Tai Chi is a proven method worth trying for fall prevention and improving physical stability in older adults, offering both physical and cognitive benefits.

How doesTai Chi help prevent falls for older people?

It improves the balance of older people.

What are some of the benefits of practicing Tai Chi regularly?

What benefits does Tai Chi haves for healthy aging?

It helps to improve factors linked to a longer life like balance, mobility, and stability.

What did studies show about Tai Chi's health benefit?

It improves the balance of older people.

It limits the danger of falls among the elderly.

What do orthopedic specialists say about the benefits of learning Tai Chi?

Excercises like the horse stance in Tai Chi that can help prevent falls.

What study was included in trials combining excercise with a cognitive compoent?

Cognitively enhanced tai chi in older adults at risk for dementia.

Why did the Chinese Center for Disease Control and Prevention advised elderly people to practice Tai Chi?

Because it can prevent falls that may result in fracture.

How doesTai Chi help prevent falls for older people?

It improves the balance of older people.

What are some of the benefits of practicing Tai Chi regularly?

What benefits does Tai Chi haves for healthy aging?

It helps to improve factors linked to a longer life like balance, mobility, and stability.

What did studies show about Tai Chi's health benefit?

It improves the balance of older people.

It limits the danger of falls among the elderly.

What do orthopedic specialists say about the benefits of learning Tai Chi?

Excercises like the horse stance in Tai Chi that can help prevent falls.

What study was included in trials combining excercise with a cognitive compoent?

Cognitively enhanced tai chi in older adults at risk for dementia.

Why did the Chinese Center for Disease Control and Prevention advised elderly people to practice Tai Chi?

Because it can prevent falls that may result in fracture.


**Nutrition**: Biohackers often follow specific diets such as the ketogenic diet, which is low in carbohydrates and high in fats, to manage weight and improve metabolic health.

Intermittent fasting is another common practice, believed to activate autophagy, a process that helps in cell rejuvenation.

Some biohackers also focus on reducing inflammation and optimizing gut health by eliminating gluten and dairy from their diets.

**Physical Activity**: Extreme forms of exercise, including the use of katsu bands and inversion chairs, are employed to enhance muscle growth and stimulate the vagus nerve, which regulates organ functions.

Cold-water therapy, such as ice baths, is used to reduce inflammation and improve mental well-being.

**Supplement Intake**: Supplements like collagen, MCT oil, and creatine are popular among biohackers for their potential benefits in muscle growth, cognitive function, and overall health.

Spermidine supplements are also used for their purported immune-boosting and anti-aging effects.

**Medical Screenings**: Regular health screenings and check-ups are emphasized to identify potential health issues early and allow for timely interventions.

Some biohackers also use advanced health wearables to monitor physiological metrics like heart rate variability and sleep patterns.

**Mental Health Practices**: Techniques such as neurofeedback therapy are used to address mental health issues like anxiety and OCD by retraining the brain's electrical activity.

Mindfulness and stress management practices are also integral to maintaining mental well-being.

Some methods, like neurofeedback therapy, are still considered experimental and lack extensive clinical validation.

However, certain aspects, such as the benefits of regular exercise and balanced nutrition, are well-supported by scientific research.

**Nutrition**: Biohackers often follow specific diets such as the ketogenic diet, which is low in carbohydrates and high in fats, to manage weight and improve metabolic health.

Title:

Content: I’m 58 but have a biological age of 21 – this is how I did it

After eight rounds of failed fertility treatments and a rheumatoid arthritis diagnosis, Leslie Kenny changed her lifestyle with the aim of reducing inflammation – the results, she says, were dramatic

Leslie Kenny was 39 and had endured eight rounds of failed fertility treatments, including IVF using a donor egg, when her doctor delivered even more bad news: the pain she’d been feeling in her wrists and fingers was rheumatoid arthritis (RA), and her blood tests showed signs of the disabling autoimmune condition lupus.

“The doctor prescribed me immunosuppressants and said, ‘You have five good years left’,” Kenny says. “I don’t know what that meant but I took it as ‘that’s all you’ve got’ – that this was the end. I was crushed.”

Lupus is an autoimmune condition in which the immune system attacks the body’s own tissues and causes inflammation that can cause permanent damage to the skin, joints, heart, lungs, kidneys and even the brain. There is no known cure, although it may relapse and remit. RA, another autoimmune condition, affects the joints leading to inflammation and thickening in the joints, which causes pain and reduced mobility. Again, there are treatments available, but it cannot be cured.

That bombshell diagnosis came in 2004. Today, Kenny is 58 and a slim, healthy woman with boundless energy. Her arthritis and lupus – a diagnosis she now questions – have gone into remission. But more than that, she appears to have beat the ageing process: recent blood tests show her biological age is just 21.

She took the “GlycanAge” blood test while attending a conference on longevity in the US. It is offered by a London-based bioinformatics company and measures levels of inflammation in your body. The results are based on determining the process of ageing as an accumulation of damage to your body over time by over-activation of the immune system, leading to inflammation of the tissues and cells. The result generates an estimated “biological age” depending on the average level of inflammation observed in the body at various points during a normal lifespan.

“Inflammation is the thing that I have been paying attention to for the last 19 years, so I suppose it’s not a surprise,” Kenny says.

Kenny is likely one of only a handful of people who could achieve such results. She is one of a breed of ‘biohacking’ devotees who swear by putting cutting-edge research into cell rejuvenation into practice in their own lives to keep their bodies and minds young, and to fight off the common causes of ageing, including inflammation, high blood sugar and cardiovascular degeneration.

The most well known of these biohackers is Bryan Johnson, the American multi-millionaire entrepreneur and venture capitalist. At 46, he spends $2m (£1.5m) a year on treatments and techniques – including restricting calories, taking large amounts of daily supplements, a strict sleep schedule that involves early nights and very early mornings, and blood transfusions – in an attempt to stop the ageing process.

He claims to have reversed his heart age by five years and has the lung capacity of an 18-year-old. Of his particular quest, Kenny reflects: “That very British saying ‘horses for courses’ comes to mind… but he is biohacking for immortality, whereas I prefer to think of myself as ‘bioharmonising’ for a healthy lifespan.”

Kenny is the co-founder of a not-for-profit group, the Oxford Longevity Project, whose aim is to get the latest groundbreaking ideas and research findings on anti-ageing and longevity to the widest possible audience – and she’s testing them out on her own body.

She set up the organisation with Oxford biologist Professor Denis Noble; Dr Paul Ch’en, a GP with a special interest in the ageing process; and academic and multiple marathon runner Sir Christopher Ball. Kenny brings lived experience as a patient who has seen her own health transformed by putting the latest academic findings into practice.

It was the shock of such a devastating diagnosis at such a young age that prompted Kenny to start doing her own research into autoimmune conditions and inflammation. It encouraged her to turn away from the pharmaceutical answers given by her doctors and find a new approach.

“I did try immunosuppressants and I really hated them. You had to jab yourself in the tummy. There are lots of bruises and it hurts. I just felt I shouldn’t be doing this,” she explains. “I have more of an Asian philosophical orientation, of the idea of bringing the body into balance rather than ‘let’s squash this symptom’. What I wanted to do was bring the body back into harmony.”

Back in 2004 the internet was still in its relative infancy, but patient groups had already started forming to share information on common health conditions. Kenny searched for anything she could find about the link between autoimmune disorders and inflammation in the body. She found there were common causes of inflammation including poor diet, lack of sleep, stress and undiagnosed allergies.

Kenny quit her job (she was, at the time, running a matchmaking agency) to reduce stress and improve sleep, and then overhauled her diet. Allergy testing found she was reacting to wheat and dairy, so she cut both out, and also reduced her sugar intake.

“At the time the idea that sugar was bad for you was kind of a new thing, but I removed sugar from my diet as much as I could and then took lots of foods that were anti-inflammatory,” she says. This involved a largely plant-based diet, also including oily fish such as salmon, lots of extra virgin olive oil and plant milks. She followed guidance from Dr Barry Sears, whose bestselling book The Zone Anti-Inflammatory Diet, had been recently released.

Then, after much discussion with autoimmune sufferers in the US, Kenny took a very radical – and expensive – step: online patient networks in the US were recommending intravenous immunoglobulin, a treatment that resets the immune system by replacing antibodies in your blood but was not recommended on the NHS. Kenny underwent two eight-hour blood transfusions at a hospital in Denver, Colorado in the United States, costing £24,000 and funded by health insurance provided by her then-husband’s employer. It is offered as a treatment for some conditions on the NHS, but not for lupus or RA.

Six months later her blood results had been reversed. The three readings her doctor was monitoring – C Reactive Protein, cytokines and TNFalpha, all of which measure inflammation and the function of the immune system – had reduced rapidly. Her doctor reported that her lupus appeared to be in full remission and she was free of disease and in control of her arthritis symptoms.

Kenny’s rapid success at improving her health kicked off a passion for self-management of illness and ageing that has defined her last two decades. “I really feel that patients need to have a chance of a fair fight,” she says, adding that not everyone can afford expensive blood infusions, but there are many things we can all do cheaply to improve our health.

Living in Oxford and surrounded by academics, Kenny began discussing her results with local friends and neighbours, including Lachlan MacKinnon, who was working on commercialising biotechnology for the Oxford Science Enterprise. He introduced her to Prof Katja Simon and Dr Ghada Alsaleh, who were both working at the Kennedy Institute for Rheumatology at Oxford University at the time, who had discovered something quite surprising – spermidine. “He [Lachlan] said, ‘It’s a terrible name, but it’s really interesting because it seems to be helping with the immune system’.”

In mice, spermidine – a polyamine found in high levels in plants such as mushrooms and fermented foods – was able to boost antibody levels in elderly subjects, keeping the immune system strong, and activate the process of autophagy: a natural cell rejuvenation process that usually happens during periods of fasting.

You may have heard the word recently due to Rishi Sunak’s commitment to a 48-hour fast every week. Consuming spermidine is believed to make the same cellular process happen, but without the inconvenience of starvation. Studies are ongoing but the first published papers also show the same effect in humans as mice.

Kenny has been taking a spermidine supplement ever since, and now promotes these findings alongside other new research through the Oxford Longevity Project.

Kenny also follows a ketogenic diet, very low in carbohydrate and higher in protein, which some academic research shows can help to preventing and treat diabetes, controlling blood sugar spikes and reducing inflammation.

Kenny’s daily routine also includes supplements of collagen, antioxidant-rich raw cacao, and glutathione, which helps repair tissues. She takes HRT to manage her body’s transition through the menopause and says the progesterone helps with restful sleep.

Two days a week she fasts for 16 hours, but she admits “I’m not slavish about it”. More important is the foods you do eat. “The Japanese drink and smoke like chimneys but they only lose four years of life to this, but in the UK we lose 10. It’s because they’re microdosing every day with green tea, they’re eating natto, which is full of spermidine; they’re eating fish full of Omega 3, and lots of fermented foods.”

Kenny walks her dog for at least 30 minutes a day and has an active life. She uses katsu bands, a product from Japan similar to a blood pressure cuff, which pulls the blood into one limb for 30 seconds then when it releases “the blood hits the pituitary gland and says ‘I’ve been lifting heavy weights’, and sends hormones to repair the body,” she explains.

She also uses an inversion chair – a small stool that makes doing a headstand easy for anyone, whatever their age – that trains the core and stimulates the vagus nerve, responsible for the regulation of organ functions such as digestion, heart rate and respiratory rate.

The efforts of figures like Kenny are being watched by experts. Vasa Curcin, professor of health informatics at King’s College London, says the “exciting work” going on among the global community of biohackers is “a huge opportunity to raise awareness and identify challenges for novel therapies and lifestyle tech interventions”.

But he adds: “We need to start considering pragmatic methods that would allow for these efforts to stop being just anecdotal evidence and start contributing to larger knowledge bases to support scientifically rigorous validation studies.”

So what is Kenny’s advice to the rest of us? “The most important thing is to get started and just do one thing. Whether that’s diet or putting a weight by the kettle and doing a bicep curl while you boil it. Just ask yourself to do it once a week, and the next week do it twice a week. Do it slowly and then it becomes a habit.”

Most Read By Subscribers

Intermittent fasting is another common practice, believed to activate autophagy, a process that helps in cell rejuvenation.

Some biohackers also focus on reducing inflammation and optimizing gut health by eliminating gluten and dairy from their diets.

**Physical Activity**: Extreme forms of exercise, including the use of katsu bands and inversion chairs, are employed to enhance muscle growth and stimulate the vagus nerve, which regulates organ functions.

Cold-water therapy, such as ice baths, is used to reduce inflammation and improve mental well-being.

Title:

Content: TV legend Davinia Taylor has revealed how well she is feeling after undertaking a new lifestyle that involves biohacking.

Biohacking occurs when someone changes their nutrition and lifestyle in order to make themselves healthier. Each person who biohacks does so in a different way whether it’s cutting out alcohol, taking supplements, or engaging in anti-ageing procedures.

Davinia – who starred in Hollyoaks – has explained that her biohacking involves cold-water therapy and removing inflammatory foods from her diet.

As a result of her new lifestyle, which also includes the use of saunas and supplements, Davinia has said that she now feels healthier than she ever has before.

Speaking to Hello! Davinia said that she entered a difficult period of poor mental health after the death of her mother when she was 35.

She added: “Boredom drove me to drink and then to eat unhealthily. I don’t want to go into my 50s feeling bored, so I had to find another way to get the dopamine I crave.”

On the techniques she uses for her biohacking, Davinia reveals that one of her routine acts is taking supplements from a company she founded. Known as WillPowders which contain collagen, protein, bone broth, and MCT (a healthy form of saturated fat) they have become an essential part of her routine.

Davinia explained: “If I don’t have my morning keto creamer and collagen, I’m going to end up binging on croissants or brownies. It’s how I’m wired after my 1980s upbringing.”

This isn’t the first time Davinia has spoken about biohacking. Earlier this year she told the Evening Standard that it wasn’t a case of taking big measures to improve one’s health.

She said: “There's so much doom and gloom… There's so much doom and gloom…There are so many little hacks you can do just to make yourself feel mentally better.”

Davinia highlighted the benefits of cold-water therapy, a method she said can be cheap to access: “The water’s freezing in this country two-thirds of the time. And on the few months a year when it’s not, just go to the supermarket, buy some ice bags and empty them into the bath.”

**Supplement Intake**: Supplements like collagen, MCT oil, and creatine are popular among biohackers for their potential benefits in muscle growth, cognitive function, and overall health.

Title:

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Biohacking & Toxic Masculinity: How Women Dismantled The Boys Club

Author: Medical reviewer:
Beauty & Health Editor
By Jamie Schneider
Beauty & Health Editor
Jamie Schneider is the Beauty Editor at mindbodygreen. She has a B.A. in Organizational Studies and English from the University of Michigan, and her work has appeared in Coveteur, The Chill Times, and Wyld Skincare.
Medical review by
Bindiya Gandhi, M.D.
Physician
Dr. Bindiya Gandhi is an American Board Family Medicine–certified physician who completed her family medicine training at Georgia Regents University/Medical College of Georgia.
Image by Sonja Lekovic / Stocksy
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Take a quick search for “biohacker” on TikTok (a tag with over 137 million views), and you’ll discover a slew of men discussing their muscle gains, testosterone levels, and cold plunge routines. You’ll see some women on the page, but the space is undoubtedly dominated by male energy. And think of the outspoken biohackers you may listen to on podcasts—chances are most of them are men, too.

This gendered approach to biohacking, while pervasive, is simply misguided. But now, women are asserting their authority in health optimization, and we expect their emphasis to soar in the year ahead.

Meet the experts

Molly Maloof. M.D.

Molly Maloof. M.D. provides health optimization and personalized medicine to high-achieving entrepreneurs, investors, and technology executives. Since 2012, she has worked as an advisor or consultant to more than 50 companies in the digital health, consumer health, and biotechnology industries. Her company, Adamo Bioscience, is working on sexual health optimization.

Gabrielle Lyon, D.O.

Gabrielle Lyon, D.O. is a board-certified family physician leading a disruption in modern medicine that focuses on the largest organ in the body: skeletal muscle. With a background that includes a combined research and clinical fellowship in geriatrics and nutritional sciences at Washington University and undergraduate training in nutritional sciences at the University of Illinois, she is a subject-matter expert on protein for health, performance, aging, and disease prevention.

Stacy Salvi

Stacy Salvi is the vice president of product and strategy at the medical device company Movano Health—the creator of the Evie Ring, the first medical-grade health wearable designed for women.

Mona Vand, PharmD

Mona Vand, PharmD studied pharmacy at Massachusetts College of Pharmacy and Health Sciences before developing her platform that shares holistic wellness advice.

Why biohacking isn’t just for “bros”

“Women are the original biohackers,” declares family physician, Molly Maloof, M.D. “Our hormones change throughout our lives, and this requires us to adapt accordingly.” Our biology means that women often need to constantly edit their health routines and experiment with lifestyle habits as time goes on. Isn’t that the very definition of biohacking?

Let's back up: Here at mindbodygreen, we think of “biohacking” as the practice of making lifestyle tweaks to optimize health and promote longevity. Not shortcuts—contrary to popular belief—but low-lift, everyday habits that complement and enhance an existing well-being routine. Think: optimizing your exercise regimen using tools and techniques (the “biohacks”) to enhance muscle growth. It’s essentially all about advancing health with “do it yourself” biology—a topic that can pique anyone’s interest, regardless of gender.

“[Women] have a most complex physiological lifecycle that requires us to track and manage fertility, pregnancy, breastfeeding, sexuality, perimenopause, and menopause. So we should be looking at biohacking as a path to even greater health and owning the opportunity to improve our lives,” says Maloof.

Yet many women feel intimidated to enter the biohacking scene as it exists today, turned off by the male-dominated energy in the room.

Women are the original biohackers

Molly Maloof, M.D

“Biohacking has always grabbed my attention, and I want to learn, but it sometimes makes me really stressed out, because I go into this state of perfectionism where I have to do all the things,” says doctor of pharmacy and wellness practitioner Mona Vand, PharmD. “The few biohackers that I followed were all males… it just doesn't really resonate with my energy.”

This male energy is not only frustrating but can potentially harm women’s health in the long run. After all, building muscle, prioritizing protein, and keeping an eye on various health metrics are crucial for longevity—in some cases, these proactive measures can save lives. When women don’t get involved, it can totally impact their well-being.

“Physical strength is nonnegotiable,” says functional medicine doctor Gabrielle Lyon, D.O. “I've been a physician since 2006, and I've never heard someone say, ‘I regret being physically strong.’” And the muscle-building space impacts more than just physiological changes, she says. “You optimize fertility, you make healthier babies, you help the epigenetics of your child,” Lyon adds. “You age better, your skin is better, you're less likely to fall and break a hip… There's nothing that doesn't get better the stronger you are.”

So let’s be clear: Dismantling the biohacking boy’s club is not just about helping women feel included; there are real health implications at stake here.

Why the biohacker space actually really needs a dose of feminine energy

I’d be remiss not to mention how biohacking culture can easily become synonymous with hustle culture (some experts don’t even like to use the term, as it implies you can achieve optimal health with quick fixes). But as more women enter the biohacking space, we expect it to become more intuitive and less about hitting every single benchmark. From there, we predict women will focus more on sustainable changes long-term instead of a gazillion quick hacks.

“I used to think it was a flex to do a million things at the same time and habit stack,” Vand recounts. “I now carve out time for doing things that have no efficiency to them, that are strictly for joy or rest and relaxation, versus benefiting my longevity or health. It can be a little bit obsessive when you get into this thought pattern, and I just don't resonate with it.”

This doesn’t mean biohacking will become “softer” as it embraces feminine energy. But there’s an opportunity here for women to introduce some much-needed flexibility into a space that has long felt needlessly rigid.

How the biohacker game is changing — and where it’s headed next

Thanks to a growing awareness that healthcare protocols should not be gendered, more women are now starting to pay attention to markers of performance like lean muscle, hormetic stressors, VO2 max, HRV, zone 2 training, etc. “Cold plunging, saunas, and harder, more physical activities are not just for the boys anymore,” adds Lyon—and we expect an even bigger shift to come in 2024.

“I think it’s super exciting to see biohacking become more mainstream and more women joining the conversation,” adds Maloof. She praises apps like Wild.AI, for women who aim to make lifestyle adjustments based on their menstrual cycle, and Zero, for women who want to dabble in time-restricted eating, both of which have helped to herald the shift.

Other existing health optimization companies are now inviting women into the conversation by introducing specific features informed by their unique physiology. WHOOP, for example, is currently working on upgrades to their popular health-tracking band: “We did a study recently where we learned a lot about how a woman's body changes during pregnancy and how her heart rate variability (HRV) will evolve. It'll decrease, and then about seven weeks before she gives birth, it will increase sharply,” explains Will Ahmed, WHOOP founder and CEO, on the mindbodygreen podcast

If a woman didn’t know that this was supposed to happen, she might look at this stark increase with a critical (or anxious) eye. “We've been able to take population-level data on pregnant women and now have a feature in the app, where a woman can see how her body is evolving alongside what other pregnant women are experiencing,” he adds.

Similarly, creatine supplements—from the ingredients to the packaging—are no longer marketed toward dudes looking to bulk up, and we are certainly here for it. After all, muscle mass is a predictor of longevity and healthspan, so supplements that promote it can help all of us “hack” our health in a big way.

And as Lyon notes, women have lower endogenous creatine stores compared to men (meaning, they have less available). And the amino acid has been associated with significantly increased muscle mass1 in both men and women, without increasing the risk of adverse outcomes2, like weight gain. “Most of the women in my practice will go on creatine, and they find anecdotally that it really improves both anaerobic and aerobic exercise performance,” Lyon shares.

Not to mention the supplement’s brain health perks: Taking creatine has been shown to benefit both working memory and processing speed3 as well as cognitive longevity4. “It is above and beyond simply sport performance,” adds Lyon, who has certainly seen an uptick in women curious about creatine.

As women feel intimidated (or even restricted) by biohacking spaces, some experts have taken it upon themselves to create new ones that center the feminine. For example, neuropsychophysiologist Kayla Osterhoff, MPH, offers a Women's Biohacking Mini Course, consisting of lifestyle routines and tips aligned with female physiology.

Osterhoff also recently presented at the 2023 Dragonfly Live Conference—among other female biohackers—to discuss the latest advancements in women's well-being and the “health revolution” that’s sweeping the mainstream. This conference aims to gather the “who's-who” in the health space to discuss cutting-edge strategies and innovations that optimize well-being—by having women biohackers at the forefront of the conversation, we can expect them to hit the main stage in a broader sense.

Or take the brand new Evie Ring, the first medical-grade health wearable designed for women, created by medical device company Movano Health. The technology ties hormonal information to a woman’s sleep, activity, and heart health data (among other metrics).

For instance, “If we notice a more restless night of sleep in the luteal phase, we'll point it out and also give some strategies for how somebody may attack their day, despite having not gotten as good of a night of sleep,” says Stacy Salvi, vice president of product and strategy at Movano Health. Similarly, “We know that there are cardiovascular implications when your estrogen drops, so they would want to keep a better look on the function of their heart,” she adds. “This would be something that they would be able to do from our app.”

Even the design itself was made with women in mind: The ring features an open band meant to accommodate how women’s fingers change in size throughout the day, so it can stay comfortable.

To avoid needless stress, Evie also limits the amount of goals you can set on the app. “You can only set three at a time, because we do not want to overwhelm [users] with a bunch of different things,” says Salvi. “I mean, I'm an overachiever. I probably would set every single goal and then fail at them.” And heaven knows we don’t need yet another way for busy, overwhelmed women to feel like they’re failing in a society with unsurmountable standards.

Forecasting the future

A woman walks up to the weight rack in 2024. She sees the usual suspects—bros pounding protein shakes and grunting through their bicep curls—but now she also sees a fair amount of women on the scene. They’ve got creatine supplements! Fitness trackers! Kettlebells! (And no, they aren’t pink.)

Granted, we still have a ways to go before women feel totally embraced by the biohacking space (we’d first have to close the centuries-long gender gap in science and medicine), but it’s clear that the arena is becoming way less of a boy’s club. “And the world is ready, my friend,” says Lyon. “The world is absolutely ready for this.”

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Spermidine supplements are also used for their purported immune-boosting and anti-aging effects.

**Medical Screenings**: Regular health screenings and check-ups are emphasized to identify potential health issues early and allow for timely interventions.

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Content: Home Spotlight Promoting good health and holistic protection for overall well-being

Promoting good health and holistic protection for overall well-being

Good health is essential for living a fulfilling and satisfying life. According to the World Health Organization (WHO), health is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.”

Prioritizing health and well-being has far-reaching positive effects that extend beyond individual lives. In fact, Investing in health not only benefits individuals but also has significant economic benefits. In a report, McKinsey & Company mentioned that improving global health could boost global gross domestic product (GDP) by $12 trillion by 2040.

Retchel Go, an international alternative medicine practitioner and director of Cocolife, said that maintaining good health and preventing diseases requires a holistic approach.

“Regular exercise strengthens the body, improves cardiovascular health, and enhances mood. Balanced nutrition, like quality water, fruits, vegetables, carbohydrates, protein, sugar, etc., supplemented with functional food supplements, provides essential nutrients for bodily functions and supports overall well-being,” Mr. Go said. “Sufficient sleep allows for proper rest and rejuvenation, vital for cognitive function and immune health. Effective stress management techniques, such as mindfulness or relaxation exercises, mitigate the harmful effects of chronic stress on physical and mental health.”

Mr. Go also emphasized the importance of avoiding harmful habits like smoking and excessive alcohol consumption, as these practices protect against various diseases, ensuring longevity and vitality.

One of the foundational elements that the Cocolife director highlights is health awareness. He advocates for widespread information drives and interactive discussions focused on health and well-being.

“By empowering individuals with knowledge and resources, we can create a culture of proactive health management and significantly reduce the burden of preventable diseases,” Mr. Go said.

In addition, regular health screenings and check-ups said that these evaluations are important to identify potential health issues before they become serious, allowing for timely interventions.

He added, “As I often emphasize, individuals are the doctors of themselves, entrusted with the freedom to prioritize their well-being. Through regular screenings and preventive health care, individuals can make informed decisions about their lifestyle and health, promoting longevity and vitality.”

Likewise, medical insurance plays a crucial role in disease prevention and wellness promotion, according to Edward Robin Gonzales, chief agency officer at Cocolife.

“Through various medical insurance products in the market, people are made aware of the benefits it can provide,” Mr. Gonzales explained.

Furthermore, health insurance plans often include provisions for preventive care services. These services may range from routine health screenings to vaccinations and wellness programs.

“Products are designed to protect a person’s health and prevent the root causes of illnesses,” the Cocolife executive asserted.

One of the significant challenges people face in accessing healthcare is the escalating cost of medical services, including doctor’s fees, hospitalizations, and medications. Moreover, according to Mr. Gonzales, misconceptions about health insurance often deter individuals from exploring preventive care options. Many believe that insurance plans are rigid and expensive, covering only a limited set of conditions.

Cocolife recognizes this barrier and addresses it by continuously developing affordable medical insurance products. Specifically, the Cocolife ARUGA plan challenges these misconceptions by offering customizable options that fit various budgets.

Cocolife ARUGA plan is a life and health insurance plan that is specifically designed to safeguard individuals and families from the uncertainties of health challenges. The plan offers more comprehensive health coverage compared to traditional insurance plans. It goes beyond the usual lists of specific illnesses by providing results-oriented coverage for a wide range of health conditions. This means individuals can have peace of mind knowing they are protected against various health issues, offering comprehensive coverage that goes beyond what is expected.

“For only P147 a day, ARUGA can provide a medical insurance benefit of up to P1,000,000 for major health issues like confinement in an Intensive Care Unit (ICU), advanced cognitive impairment, permanent need for a wheelchair, permanent loss of use of two limbs, sight, hearing, and speech. It also provides up to P200,000 coverage upon diagnosis of early-stage critical illness,” he explained.

In addition, the insurance plan is the guaranteed cash benefit, which is equivalent to 100% of the plan’s face amount in the event of life impact, major loss, or specific illness conditions.

In the event of the policyholder’s passing, Cocolife ARUGA gives a death benefit that provides life insurance protection equal to the plan’s face amount, ensuring the financial security of beneficiaries during unforeseen circumstances, thus lessening the burden on loved ones during difficult times.

The ARUGA plan also offers a ‘return of premium’ where the policyholder will receive 100% of the total basic premiums paid if they outlive the policy, as long as no major health condition benefit has been paid.

Mr. Gonzales stressed the importance of consulting with a financial advisor to tailor insurance products based on specific needs and affordability. By enlisting the expertise of financial advisors, individuals can gain clarity on product features and understand how they stand to benefit from them.

“I would strongly suggest individuals consult a financial advisor to provide clients sound decisions on what products to buy based on needs and affordability. They can guide clients through the product features and how clients will benefit from it,” said Mr. Gonzales.

Cocolife, the biggest Filipino-owned stock life insurance company and the first ISO-certified Filipino insurance company, has a rich history of providing comprehensive insurance products and services to the people.

“With our enhanced product development efforts, we [have been aiming] to launch more products and services that are responsive to the changing landscape and consumer needs,” said Cocolife President and CEO Atty. Jose Martin A. Loon.

Safeguard your health while improving it with Cocolife ARUGA. Learn more about this plan by going to https://www.cocolife.com/products/individual-insurance/.

Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.

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Some biohackers also use advanced health wearables to monitor physiological metrics like heart rate variability and sleep patterns.

**Mental Health Practices**: Techniques such as neurofeedback therapy are used to address mental health issues like anxiety and OCD by retraining the brain's electrical activity.

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Content: NewsLocal NewsSummit County

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'It saved my life,' ADHD, trauma, OCD patients turn to neurofeedback therapy

Posted at 8:18 AM, Apr 05, 2024
and last updated 2024-04-05 08:18:12-04

CUYAHOGA FALLS, Ohio — Cracking the code to wellness is now costing Americans $1.8 trillion annually.

For the average American, that breaks down to more than $5,300 per year.

Those numbers come from the Global Wellness Summit's 2024 trends report.

The report also shows that the global wellness economy, which generated $5.6 trillion in 2022, will continue to surge and reach $8.5 trillion within the next three years.

A driver of those staggering stats is ‘biohacking,’ which is the term for do-it-yourself biology.

It has generated 951 million views on TikTok and over on Google, there's been a 900% increase in searches for ‘biohacking.’

"The way that i like to describe it is using what we know about biology to help us become better versions of ourselves," said Britney Cirillo with Alternative Therapeutics.

‘Biohacking’ can be anything from using a smartwatch to track our heart rate to jumping in an ice bath and neuro-feedback therapy.

The idea behind neuro-feedback therapy is that we can essentially re-train our brain to tackle mental health issues like depression, anxiety, trauma, and OCD, which Emily Dean suffered from for about a decade.

"Was pretty afraid to even leave my house alone. At my worst, I was unable to care for my physical health," said Dean.

Dean ultimately needed to check into the hospital as her mental health declined.

After being discharged, she discovered neurofeedback therapy.

"It completely changed my life," said Dean.

Dean said the sessions at Alternative Therapeutics in Cuyahoga Falls provided relief that medications and traditional therapies could not.

"We're not your average counseling practice," said Cirillo.

Cirillo uses neurofeedback therapy to balance electrical activity in a patient's brain, regulating delta, theta, alpha, and beta levels.

"If any of those brainwaves are being overproduced or underproduced, that will correlate with symptoms that the client is experiencing," said Cirillo.

The goal is to essentially retrain the brain using operant conditioning, a learning process in which voluntary behaviors are rewarded.

"We tell the brain to do a certain thing when it does that certain thing, they're rewarded instantly by that video game that they're playing," Cirillo.

I was so interested in how it works that Cirillo gave me a taste of a typical session.

My goal was to keep the flames of a fire burning bright and the sound of the crackling strong while playing a game on a tablet.

Cirillo was checking to make sure my brain was in an ideal zone.

I only sat there with the tablet for a short time, but a typical therapy session lasts about 20 minutes.

"And so, with more and more practice, the brain starts to recognize what it's supposed to do and it reinforces that pathway, strengthens it to the point that that's their new normal," said Cirillo.

Despite gaining popularity during this ‘biohacking craze,’ neurofeedback therapy is still considered experimental.

"I think it's an interesting phenomenon," said Dr. Robert Lufkin with the USC School of Medicine.

Lufkin said regulating the brain could give people better outcomes when it comes to their mental health.

"I think in my opinion, this can have beneficial effects on an individual," said Lufkin.

Lufkin said regardless of what form of ‘biohacking’ people choose, it's shifting the balance of the doctor-patient relationship.

"It's certainly exploding in recent years, and I think it reflects the fact that all of us as, as patients are taking control of our own health," said Lufkin.

Dean is beyond grateful she gained control.

"Neurofeedback therapy and Alternative Therapeutics saved my life," said Dean.

After completing 20 sessions five years ago, Dean has been able to maintain her progress with a few booster sessions, along with some tools to help her navigate the world.

A world that, for years, Dean navigated with crippling fear.

"Before neurofeedback I was afraid to go to the grocery store alone. Last year, I went to California alone. That is something that I never thought would be possible for me," said Dean.

With insurance companies still considering neurofeedback therapy experimental it is not covered.

However, Cirillo said many of her clients have success when they submit for out of network reimbursement.

On average, people will need about 20 sessions to get the end results they're looking for.

Mindfulness and stress management practices are also integral to maintaining mental well-being.

Some methods, like neurofeedback therapy, are still considered experimental and lack extensive clinical validation.

However, certain aspects, such as the benefits of regular exercise and balanced nutrition, are well-supported by scientific research.