The treatment involved Ayurvedic medicines and personalized yoga programs, showing significant improvement in patients.

The herb is known for reducing anxiety and stress, and improving muscle strength.

This growth is driven by lifestyle changes and the rising incidence of chronic diseases.

**Institutions and Research Centers**:
   - The All India Institute of Ayurveda in Delhi is a key institution involved in research and collaboration with international bodies to explore the efficacy of Ayurvedic treatments.

- The European Academy for Ayurveda in Birstein, Germany, hosts annual symposiums to discuss advancements in Ayurveda, including its role in integrative oncology and other health strategies.

These products are based on rare international herbs and highlight the integration of traditional knowledge with modern needs.

- The tragic case of a UK woman who died from liver failure after taking Ayurvedic supplements underscores the need for regulation and careful integration of traditional practices with modern medicine.

The treatment involved Ayurvedic medicines and personalized yoga programs, showing significant improvement in patients.

Title:

Content: Home » News » education-career » Yoga, Ayurveda Could be Effective in Treating High-Risk Covid-19 Cases, Claims IIT-Delhi Research

Yoga, Ayurveda Could be Effective in Treating High-Risk Covid-19 Cases, Claims IIT-Delhi Research

By: Education and Careers Desk

News18.com

Last Updated: September 13, 2022, 16:36 IST

New Delhi, India

The researchers claimed that that high-risk COVID-19 patients undergo severe anxiety, which may further deteriorate their condition (File Photo)

IIT Delhi researchers suggest that in addition to the treatment for COVID-19, Yoga and Ayurveda maybe instrumental in relieving such patients from anxiety and aid in speedy post-treatment recovery

Advertisement

Yoga and Ayurveda maybe effective in the treatment of high-risk cases of COVID-19, suggests a research study by IIT Delhi on successful treatment of 30 high-risk COVID-19 patients. This study was conducted by a team of researchers at IIT Delhi and Dev Sanskriti Vishwavidyalaya, Haridwar.

The researchers claimed that that high-risk COVID-19 patients undergo severe anxiety, which may further deteriorate their condition. They further suggest that in addition to the treatment for COVID-19, Yoga and Ayurveda maybe instrumental in relieving such patients from anxiety and aid in speedy post-treatment recovery.

Also read| IIT Delhi Launches App to Prevent Bengaluru Floods Like Situation, to Predict Waterlogging

The findings of the study have appeared in the Indian Journal of Traditional Knowledge. The research team consists of Dr Sumitra A Bentur, Private practitioner, Greater Noida (West), Uttar Pradesh, Dr Alka Mishra, Dev Sanskriti Vishwavidyalaya, Haridwar, Uttarakhand; Dr Yogish Kumar, Advait Clinic, Delhi, Dr Sonika Thakral, IIT Delhi, Sanjiv, IIT Delhi and Shaheed Sukhdev College of Business Studies, University of Delhi, Prof Rahul Garg, IIT Delhi.

RELATED NEWS

As per the institute, the patients were prescribed Ayurvedic medicines through telemedicine, and administered a personalized therapeutic yoga programme using video conferencing. Almost all the patients were classified as high-risk owing to one or more of co-morbidities such as diabetes mellitus, hypertension, chronic kidney disease, coronary artery disease (which are known to lead to severe outcomes in cases of COVID-19), and/or age above 60, said IIT Delhi.

“The treatment given to the patients was personalized (in accordance with the classical texts) and took account of each patient’s medical history and the symptoms presented, which made it more effective as compared to a fixed standardized treatment plan," said the IIT.

The treatment included ayurvedic medicines, daily yoga-sessions including deep relaxation techniques, pranayama and basic asanas and some lifestyle modifications. Based on the administered treatment, the cases were categorized into YAS (Yoga-Ayurveda based treatment, with possibly allopathic supplements: 4 patients), YASP (Yoga-Ayurveda based treatment, with possibly allopathic supplements and paracetamol: 6 patients), YAM (Yoga-Ayurveda based treatment, and Modern Western Medicine (MWM), that is, allopathy as adjunct: 6 patients), MYA (first tried MWM, later switched to Yoga-Ayurveda: 14 patients). added the institute.

The patients, most of whom presented with many symptoms prior to the yoga and Ayurveda treatment, were followed-up telephonically regularly until recovery. More than half of symptomatic patients started improving within 5 days (90 per cent within 9 days), more than 60 per cent reported at least 90 per cent recovery within 10 days, added IIT Delhi.

Six patients with oxygen saturation (SpO2) below 95 per cent, benefited through Makarasana and Shithilasana; none progressed to composite endpoints (consisting of admission to Intensive Care Unit, invasive ventilation or death). Considering that approximately 19.3 per cent of the patients with these comorbidities progress to composite end points, the p-value was found to be 7.21 x 10−3.

“The study also demonstrates an urgent need to scientifically examine the Traditional Indian Knowledge systems at the top academic institutions. A timely and suitably designed randomized controlled trial evaluating the efficacy of Ayurveda and Yoga based personalized integrative treatment for COVID-19 would have equipped the people with much more credible and dependable information about their use in managing COVID-19" said Prof Rahul Garg, IIT Delhi, who conceptualized the project.

“Most patients reported that the therapy had a profound impact on their recovery process, with many experiencing improvements with respect to their comorbidities too. By the end of the treatment, several patients had decided to adopt Yoga in their lifestyle, and several turned to the Ayurveda doctors in the team for management/treatment of their comorbidities", said Dr Sonika Thakral who coordinated with the patients for routine follow-up.

“On the whole, the belief of the patients in the efficacy of these traditional systems of medicine was extremely enhanced," said Dr Alka Mishra who administered Ayurveda treatment to some patients. “We are observing an increasing trend towards ancient systems of medicine", said Dr Yogesh Kumar who also administered Ayurveda treatment to some patients.

“The said interventions are believed to have collectively accelerated the recovery process by checking anxiety, instilling peace of mind and enhancing the overall well-being of the patients," said Dr Sumitra A Bentur, private practitioner, who designed the Yoga intervention and conducted Yoga sessions for some of the patients.

Read all the Latest Education News and Breaking News here

Follow us on

About the Author

Education and Careers DeskA team of reporters, writers and editors brings you news, analyses and informati...Read More

first published: September 13, 2022, 16:30 IST
last updated: September 13, 2022, 16:36 IST

What does traditional Indian medicine generally treat?

It addresses the physical aspects of health conditions.

What mental health problems does traditional Indian medicine treat?

Support the management of symptoms related to mental health.

What treatment did Former Kenyan President's daughter Rosemary Odinga get that helped her regain eyesight?

Traditional Indian medicine Ayurvedic treatment.

The herb is known for reducing anxiety and stress, and improving muscle strength.

Title:

Content: Tuesday 10 August 2021 1:10 pm

Long Covid cure? Researchers to trial traditional Indian herb treatment

The London School of Hygiene & Tropical Medicine will work with the All India Institute of Ayurveda to determine whether a traditional Indian herb can help people recover from long Covid.

Ashwagandha, commonly known as Indian winter cherry, is traditionally used in the Indian Ayurvedic system of medicine to boost energy, reduce stress and strengthen the immune system.

Experts said recent trials had proven the herb’s efficacy in reducing anxiety, stress, improving muscle strength and reducing fatigue symptoms in patients with chronic diseases.

Long Covid patients can suffer from cognitive dysfunction, poor mental health, extreme fatigue and muscle weakness.

It is estimated these symptoms affect 10 to 20 per cent of Covid survivors and can last for one to three months or longer in many cases.

The study, funded by the Ministry of Ayush of the Government of India, will include a double-blind clinical trial involving 2,000 people living in the UK with long Covid.

Half of the trial participants will take 500mg Ashwagandha tablets twice a day for three months, while the other half will be given a placebo.

Researchers will randomly select participants to have a monthly follow-up of self-reported quality of life, impairment to activities of daily living, mental and physical health symptoms, supplement use and adverse events.

The study is expected to last for over a year.

“Ashwagandha has been shown to reduce symptoms of other conditions that are similar to those of long Covid, so we are hopeful that it will be an effective way to combat the condition,” said Sanjay Kinra, professor in clinical epidemiology at the London School of Hygiene & Tropical Medicine.

The research is also supported by the UK’s All-Party Parliamentary Group on Indian Traditional Sciences and the Traditional Complementary and Integrative Medicine Unit at the World Health Organisation (WHO).

Research is the only way to ensure appropriate integration of traditional medicine knowledge into mainstream medical practice,” said technical officer at WHO Geneva, Geetha Krishnan, who helped to facilitate the research project.

Share

In what areas have the medical uses of traditional Indian medicine been studied?

What mental health problems does traditional Indian medicine treat?

Support the management of symptoms related to mental health.

This growth is driven by lifestyle changes and the rising incidence of chronic diseases.

Title:

Content: Herbal Medicine Market Size to Reach USD 371.45 Billion by 2030 | Exclusive Report by Fortune Business Insights™

Key Companies in Herbal Medicine Market are Cultivator Natural Products Pvt. Ltd. (India), 21ST Century HealthCare, Inc. (U.S.), Herbalife Nutrition (U.S.), ZeinPharma Germany GmbH (Germany), Blackmores Limited (Australia), Himalaya Global Holdings Ltd. (India), Nutraceutical Corporation (U.S.), Emami Limited (India), Nature's Answer, LLC. (U.S.), Patanjali Ayurved Limited (India), and more players profiled.

Pune INDIA

Pune, India, Nov. 28, 2023 (GLOBE NEWSWIRE) -- The global herbal medicine market size was valued at USD 201.06 billion in 2022 and is expected to be worth USD 216.40 billion in 2023. The market is projected to reach USD 371.45 billion by 2030, recording a CAGR of 8.02% during the forecast period.

Herbal medicines are made from natural ingredients to treat a wide range of diseases and improve an individual’s immunity level. Since there has been a drastic change in people’s lifestyle, the incidence of cardiovascular diseases and chronic stress are on the rise. These factors are expected to boost the adoption of herbal medicines as they claim to have no side-effects, unlike the conventional ones.

Get a Free Sample PDF Brochure:

https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/herbal-medicine-market-106320

Leading Players Featured in the Research Report:

Companies leading Herbal Medicine Market are Cultivator Natural Products Pvt. Ltd. (India), 21ST Century HealthCare, Inc. (U.S.), Herbalife Nutrition (U.S.), ZeinPharma Germany GmbH (Germany), Blackmores Limited (Australia), Himalaya Global Holdings Ltd. (India), Nutraceutical Corporation (U.S.), Emami Limited (India), Nature's Answer, LLC. (U.S.), Patanjali Ayurved Limited (India)

Report Scope & Segmentation:

Report Attributes Details
Forecast Period 2023-2030
Forecast CAGR 8.02%
2030 Value Projection USD 371.45 Billion
Herbal Medicine Market Size in 2022 USD 201.06 Billion
Historical Data 2019-2021
No. of Pages 208
Report Coverage Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends
Segments Covered
  • By Application
  • By Form
  • By Region
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Herbal Medicine Market Growth Drivers Growing Adoption of Herbal Ingredients in Cosmetic Products to Boost Market Growth

Browse Summary of this Research Report:

https://www.fortunebusinessinsights.com/herbal-medicine-market-106320

COVID-19 Impact:

Growing Health Concerns During Pandemic Boosted Product Demand

The healthcare and pharma industries experienced long and short-term effects of the pandemic as there were several delays in R&D and manufacturing activities to produce effective medicines for the infection. This situation made people more concerned about their health and wellbeing, which boosted the consumption of dietary supplements and immunity boosters that were made from natural ingredients. This accelerated the market’s progress.

Segmentation:

Growing Usage of Herbal Ingredients in Nutraceuticals and Pharma Products to Boost Market Progress

In terms of application, the market is divided into pharmaceutical & nutraceutical, food & beverages, and personal care & beauty products. The pharmaceutical & nutraceutical segment holds the largest herbal medicine market share as herbal ingredients are increasingly used in dietary supplements and medicines to enhance their performance.

Rising Availability of Herbal Medicines in Tablet & Capsule Form to Augment Market Development

Based on form, the market is segmented into powder, liquid & gel, and tablets & capsules. The tablets & capsules segment is expected to capture the leading market share as herbal medicines are produced in the form of tablets and capsules to ease their access to patients.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The research report offers an in-depth analysis of the market and highlights key aspects, such as leading types, companies, and top product forms. It also provides valuable insights into the market segments and trends, while covering key industry developments. Besides the aforementioned factors, the report encompasses many factors that have contributed to the market's growth in recent years.

Ask for Customization:

https://www.fortunebusinessinsights.com/enquiry/ask-for-customization/herbal-medicine-market-106320

Drivers and Restraints:

Growing Adoption of Herbal Ingredients in Cosmetic Products to Boost Market Growth

Exporters of herbal ingredients in the developing countries are viewing the cosmetics industry as a viable medium to help them expand their operations overseas. A growing number of cosmetics manufacturing companies are incorporating natural ingredients to cater to the robust demand for cosmetics that are good for the face, skin, and body. They are replacing synthetic chemicals with herbal ingredients to boost their product’s performance and expand their customer base.

However, stringent guidelines with respect to using herbal ingredients as raw materials may hinder the herbal medicine market growth.

Regional Insights:

Europe Market to Expand Due to Growing Product Usage in Cosmetics Sector

Europe is expected to lead the global herbal medicine market as the region has a vast cosmetics sector. This can present lucrative opportunities for emerging companies that develop and supply herbal ingredient-based products. Many cosmetic companies across the region are witnessing a strong rise in the demand for personal care & beauty products that are made from natural ingredients. This factor will spur the regional market growth.

North America will also grow at a significant pace as customers across the region are becoming more conscious about their health and wellbeing, which has increased the consumption of dietary supplements.

Competitive Landscape:

Key Companies to Use Various Strategies to Boost Their Product Sales

Some of the major companies in the market include ZeinPharma Germany GmbH, Cultivator Natural Products Pvt. Ltd., Blackmores Limited, Herbalife Nutrition, and many others. They are implementing various strategies, such as partnerships and new product launches to increase their product sales and expand their presence in the global market.

Speak to Analyst:

https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/herbal-medicine-market-106320

Major Table of Content:

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Trends
  • Key Insights
    • Overview on the Parent Market
    • Supply Chain Analysis
    • Industry SWOT Analysis
    • Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
    • Market Analysis and Insights (in Relation with COVID-19)
      • Impact of COVID-19 on the Market
      • Supply Chain Challenges due to the Pandemic
      • Potential Opportunities Due to COVID-19
  • Global Herbal Medicine Market Analysis, Insights and Forecast, 2019-2030
    • Key Findings / Summary
    • Market Size Estimates and Forecast
      • By Form (Value)
        • Powder
        • Liquid & Gel
        • Tablets & Capsules
      • By Application (Value)
        • Pharmaceutical & Nutraceutical
        • Food & Beverages
        • Personal Care & Beauty Products
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa
  • North America Herbal Medicine Market Analysis, Insights and Forecast, 2019-2030
    • Key Findings / Summary
    • Market Size Estimates and Forecast
      • By Form (Value)
        • Powder
        • Liquid & Gel
        • Tablets & Capsules
        • Others
      • By Application (Value)
        • Pharmaceutical & Nutraceutical
        • Food & Beverages
        • Personal Care & Beauty Products
      • By Country (Value)
        • U.S.
          • By Application (Value)
            • Pharmaceutical & Nutraceutical
            • Food & Beverages
            • Personal Care & Beauty Products
        • Canada
          • By Application (Value)
            • Pharmaceutical & Nutraceutical
            • Food & Beverages
            • Personal Care & Beauty Products
        • Mexico
          • By Application (Value)
            • Pharmaceutical & Nutraceutical
            • Food & Beverages
            • Personal Care & Beauty Products

To Be Continued…!

Inquire Before Buying:

https://www.fortunebusinessinsights.com/enquiry/queries/herbal-medicine-market-106320

Key Industry Development:

December 2022 – Dabur expanded its Ayurvedic medicines portfolio by introducing Ratnaprash Sugar-Free and Aampachak Kkadha. The former is said to be good for health and provides strength and stamina, whereas the latter strengthens the digestive system and contains herbs, such as shunthi, bhumiamla, harad, pippali, and others.

Read Related Insights:

By 2028, Dietary Supplements Market to Achieve USD 128.64 Billion | Exclusive Research Report by Fortune Business Insights™

Nutraceuticals Market to Hit USD 658.11 Billion by 2028 | With 9.3% of CAGR

About Us:

Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them to address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in.

Contact Us:

Fortune Business Insights™ Pvt. Ltd.

9th Floor, Icon Tower,

Baner - Mahalunge Road,

Baner, Pune-411045, Maharashtra, India.

Phone:

US: +1 424 253 0390

UK: +44 2071 939123

APAC: +91 744 740 1245

Email:sales@fortunebusinessinsights.com

Fortune Business Insights™

Linkedin |Twitter |Blogs

Attachment

**Institutions and Research Centers**:
   - The All India Institute of Ayurveda in Delhi is a key institution involved in research and collaboration with international bodies to explore the efficacy of Ayurvedic treatments.

Title:

Content: Home » In dialogue with great Ayurveda personalities / expert meeting at the 25th International Ayurveda Symposium in Birstein

In dialogue with great Ayurveda personalities / expert meeting at the 25th International Ayurveda Symposium in Birstein

by admin

Birstein – The International Ayurveda Symposium in Birstein (Hessen) is an annual highlight that every Ayurveda doctor, therapist and consultant should have on their agenda. From September 15th to 17th, 2023, doctors and professors of international renown will come together at the “European Academy for Ayurveda” to share their wealth of experience, this year for the 25th time in a row. Information at: www.ayurveda-symposium.org

The anniversary conference is filled with over 40 specialist lectures, workshops and panel discussions and stands for Ayurveda competence throughout Europe. Only here do the participants exchange ideas directly with the great personalities of Ayurveda and experience practical knowledge that is not found in any textbook.

For the 25th anniversary, the International Ayurveda Symposium takes up one of the major health issues of our time: strategies for the treatment and prevention of cancer. Research Director Vaidya P. Rammanohar (Amrita Center for Advanced Research in Ayurveda, Coimbatore) reports on how Ayurveda in integrative oncology can fill global unmet needs in cancer treatment. Prof. Dr. Tanuja Nesari, Director General of the Indian umbrella organization “All India Institute of Ayurveda” in Delhi, addresses phytotherapeutic approaches: Her lecture shows how traditional Ayurvedic medicinal herbs are used in complementary cancer therapy.

Ayurvedic therapists will appreciate the numerous workshops to supplement their practical skills. The focus here is on physical therapies, for example Kalari therapies from southern India or the combination of Ayurveda with osteopathic and chiropractic techniques. In addition, Hans H. Rhyner MD, pioneer of Ayurveda medicine in Europe, will pass on his very personal diagnostic methods from 40 years of practice to the next generation.

See also  Covid, the CDM unanimously launches dl with mandatory vaccine over 50

The focus on “Panchamabhuta – healing dimensions of the five elements” examines the influence of ether, air, fire, water and earth on our health. In particular, the connection to the five senses is the focus here, for example with the contribution of Dr. Mihir Hajarnavis (Tilak Ayurveda College, Pune) on the Indian tradition of eating with your hands, or treating hearing loss with oil baths (Karana Purana) by Prof. Sanjeev Sharma, Director of the National Institute of Ayurveda at the University of Jaipur.

The program is framed by the special flair on the campus of the European Academy for Ayurveda. Indian robes set accents in the stylish rooms, the lecturers give confidential insights into their careers at the fireplace evening – and scents from the Ayurveda gourmet kitchen float above everything, which brings the “five elements” closer to the participants in a culinary way.

In 2023, the symposium will only take place live and on site.
The opening event on Friday is open to all interested parties free of charge and will also honor the 30th anniversary of the academy with a ceremony. The alumni meeting with Gurukul is also free. SN Gupta, Vice-Chancellor Maganbhai Adenwala Mahagujarat University (Nadiad), will give professional and personal inspiration to former and current students at the “European Academy of Ayurveda”.

Date: September 15-17, 2023
Weekend ticket: €320 (€275 for alumni, students and DÄGAM/VEAT members)
Program and registration: www.ayurveda-symposium.org

About the European Academy for Ayurveda
Since 1993, the academy has followed its vision of bringing people into contact with traditional medicine from India. The founders Mark and Kerstin Rosenberg have created a place in Birstein where participants can learn and experience Ayurveda in all its facets: A modern educational facility has been created around a historic forester’s lodge in Vogelsberg (Hesse), with locations in Austria and Switzerland as well as a digital eAcademy. Close cooperation with Indian universities and institutions connect the academy with the source of Ayurvedic knowledge and ensure the quality of the educational offerings, as well as certification according to ISO 9001. A lively Ayurveda spa center borders directly on the campus. In this way, teaching and applied therapy go hand in hand – unique in Europe.

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy

- The European Academy for Ayurveda in Birstein, Germany, hosts annual symposiums to discuss advancements in Ayurveda, including its role in integrative oncology and other health strategies.

What is the traditional Indian medical system called?

These products are based on rare international herbs and highlight the integration of traditional knowledge with modern needs.

Title:

Content: HealthRoots launches two flagship herbal products made from rare herbs sourced internationally

New Delhi India, November 1 HealthRoots, a leader in bringing rare international herbs in the Indian market, has launched its two flagship herbal products to prevent headaches, increase endurance, and reduce tiredness and stress.

PTI | New Delhi | Updated: 01-11-2022 16:34 IST | Created: 01-11-2022 16:34 IST
  • Country:
  • India

New Delhi (India), November 1: HealthRoots, a leader in bringing rare international herbs in the Indian market, has launched its two flagship herbal products to prevent headaches, increase endurance, and reduce tiredness and stress. The company stated that Migoherb, a highly purified version of the herb Butterburr, has been launched to prevent headaches, and the Siberian Plant Rhodiola herb 'Redrive Am' has been launched to prevent headaches, increase endurance, and reduce tiredness and stress. When environmental pollution is at its peak and medical science is rapidly growing, innovation and care are hand-in-hand. Necessities give rise to inventions, and crises give rise to opportunities, as happened with the Doctor who founded HealthRoots. ''I am a doctor by profession and also a patient of frequent severe migraine headaches,'' Healthroots' founder Dr.Singla explained. ''Extreme migraines were frustrating since there seemed to be no way to stop them. One day, though, an American physician suggested trying herbal medicine in an effort to put an end to these migraines. I took the prescribed medications with some trepidation, but they actually helped me get control of the migraine. Talking about it with my other close friends and family reinforced my interest in the natural realm. Consequently, a group of field experts conceptualised and brought the brand to life.'' Team Healthroots' incredible successes have been made possible by their persistent efforts and resolve to deliver the greatest outcomes while preserving environmental harmony. They thoroughly inspect each and every ingredient to ensure that a user receives everything required to solve their issue at prices that are competitive with those of competing drugs. They hope to treat many additional illnesses using Ayurvedic remedies eventually. Healthroots now offers a drug called Redrive Am, which is derived from the Rhodiola plant, at a time when stress is a major contributing reason to a variety of health problems. Their primary focus is on the treatment of conditions like migraine headaches, rheumatoid arthritis, diabetes, and irritable bowel syndrome. Over the course of many years, the medical professionals at Healthroots have dedicated countless hours to learning everything they can about the efficacy of herbs in treating a wide range of chronic diseases. Several books were reviewed as part of their investigation into the best herbal formulas in use around the world and how to bring them to India.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Give Feedback

- The tragic case of a UK woman who died from liver failure after taking Ayurvedic supplements underscores the need for regulation and careful integration of traditional practices with modern medicine.

Title:

Content: HOMEPAGE

A 37-year-old woman took herbal supplements to treat her arthritis. Within weeks, she died of liver failure.

  • A 37-year-old in the UK died after taking herbal supplements, according to a coroner report.
  • The coroner said an Ayurvedic practitioner prescribed the woman herbal supplements to treat her arthritis.
  • Doctors are calling for greater regulation of supplement use.

A 37-year-old died due to complications of taking too many herbal supplements, a coroner determined.

Seema Haribhai died from liver failure after taking herbal supplements to treat her arthritis, according to the coroner's report reviewed by Insider. The coroner, Mary Hassell, did not state which supplements she believed caused the liver failure.

The court heard that Haribhai, who lived in London, England, had concerns about "conventional medication" and turned to an Ayurvedic practitioner. Ayurveda is a traditional medical system practiced in South Asia for 5,000 years that touts healing through diet and lifestyle changes.

The Ayurvedic practitioner gave Haribhai an unspecified amount of supplements. Within a few weeks of ingesting the supplements, she developed liver failure.

Haribhai went back to the Ayurvedic practitioner with yellow skin, a sign of liver disease, after taking the supplements, the court heard. According to the coroner's report, the Ayurvedic practitioner neither told her to stop taking the supplements nor encouraged her to go to a hospital.

"All medicines can cause harm, even those that are herbal based," Hassell said.

Top Ayurvedic doctors from India told Insider the country's most reputable schools require eight to 10 years after high school studying the practice, plus several years of apprenticeship. Practitioners from these schools use Ayurvedic teachings to supplement modern medicine, and encourage their patients to take medicine prescribed by allopathic doctors.

There is no standardization in practice, however, which can lead to variation in schooling and treatment. The Ayurvedic doctor who treated Haribhai had a five-year degree and one year apprenticeship.

A rise in supplement use

Global sales of supplements increased after the onset of the COVID-19 pandemic. In the UK, vitamin sales increased by 63% between March 2020 and 2021, according to a paper in the peer-reviewed journal Public Health.

Both the UK and US do not closely regulate alternative medicine practitioners or herbal supplement use. Doctors who have witnessed a rise in health problems from supplement use have called for greater oversight.

Hassell said she encourages the UK to better regulate Ayurvedic teachings and herbal treatments. Inaction may cause more deaths stemming, the coroner warned.

Sign up for notifications from Insider! Stay up to date with what you want to know.
Subscribe to push notifications

Keep reading

herbal supplements Alternative Medicine Supplements


The Elgin Marbles, also known as the Parthenon Sculptures, were removed from the Parthenon in Athens by Lord Elgin in the early 19th century and are currently housed in the British Museum.

Greece has long demanded their return, arguing that they were stolen and are integral to their cultural heritage.

The UK maintains that they were legally acquired under the laws of the time.

Efforts for resolution have included proposals for cultural exchanges, where Greece would loan other treasures to the British Museum in exchange for the Marbles' return.

However, UK law currently prevents the permanent return of the Marbles.

Recent discussions have considered loan agreements, allowing the Marbles to be displayed in Greece temporarily, but these have not yet resulted in a permanent solution.

The controversy remains a significant cultural and diplomatic issue, with ongoing debates about the legal and ethical aspects of cultural property and heritage.

The Elgin Marbles, also known as the Parthenon Sculptures, were removed from the Parthenon in Athens by Lord Elgin in the early 19th century and are currently housed in the British Museum.

Title:

Content: Skip to main content Skip to navigation

Greek prime minister tries to broker deal for return of Parthenon marbles

Kyriakos Mitsotakis offers to loan Greek treasures to British Museum if ‘stolen’ sculptures are returned to Acropolis

The Greek prime minister has demanded that the 2,500-year-old Parthenon marbles, which he accuses Britain of stealing, be returned to Greece, and even offered to loan some of his country’s treasures to the British Museum in an attempt to broker a deal.

Kyriakos Mitsotakis told the Daily Telegraph that the sculptures, also known as the Elgin marbles, belong in the Acropolis Museum in Athens.

However, Boris Johnson has previously ruled out returning them on the grounds that they were acquired legally.

Mitsotakis said: “Our position is very clear. The marbles were stolen in the 19th century; they belong in the Acropolis Museum and we need to discuss this issue in earnest.

“I am sure that if there was a willingness on the part of the government to move we could find an arrangement with the British Museum in terms of us sending abroad cultural treasures on loan, which have never left the country.”

The marbles were removed from the Acropolis more than 200 years ago by Lord Elgin in circumstances that have spurred one of the world’s most famous cultural rows and have long been the subject of dispute.

Mitsotakis said he would raise the issue with Johnson when the two meet next week for talks that could shape future relations between the two countries.

“Refusing to discuss the topic seems to me, given the context of everything that has been happening in terms of the return of cultural treasures, to be rather an anachronistic approach,” he added.

“It would be a fantastic statement by what Boris calls Global Britain if they were to move on this and look at it through a completely different lens.”

But Johnson dismissed the appeal for their return to Greece earlier this year, telling the Greek newspaper Ta Nea: “I understand the strong feelings of the Greek people – and indeed prime minister Mitsotakis – on the issue.

“But the UK government has a firm, longstanding position on the sculptures, which is that they were legally acquired by Lord Elgin under the appropriate laws of the time and have been legally owned by the British Museum’s trustees since their acquisition.”

Greece has long called for the reunification of the sculptures, displayed in museums across Europe but mostly in London, and says it is integral to understanding the artworks in the context of the Acropolis.

Title:

Content: Beyond Politics
Check out all the latest trending news and stories from across the globe and the Internet! Lifestyle, cultural stories, social media hits, latest science and technology news, photos, videos, and much more!

Looted Ancient Relics Return to Greek Soil After Lengthy Legal Tussle

© AFP 2023 / LOUISA GOULIAMAKIThis photograph taken in Athens on February 8, 2022 shows a rainbow appearing over the Ancient Acropolis.
Subscribe
Greece's recent recovery of ancient artefacts comes against the protracted legal ownership tug-of-war between the UK’s British Museum and the Greek government regarding the fate of the "Elgin Marbles" - Parthenon carvings, which were removed from the Acropolis over 200 years ago.
A batch of ancient artefacts spanning historical periods from the Neolithic to Byzantine era are being repatriated to Greece after a 17-year-long legal battle, Greek Culture Minister Lina Mendoni announced on Friday.
The 351 antiquities in question include a white stone Neolithic-era statuette dating to the 4th millennium BC, an Early Cycladic figurine from between 3200 and 2700 BC, a bronze statue of Alexander the Great from the second half of the 2nd century AD.
Without going into any specific details, Mendoni hailed the joint efforts by Culture Ministry officials, the legal department of the Ministry of Foreign Affairs, the country’s judiciary, and archaeologists to wrest the vast collection from the company of a UK antiquities dealer - Robin Symes Limited - which is undergoing liquidation at the moment.
Symes is said to have put together the collection with the help of a sweeping network of illegal traders.
The current repatriation comes after back in 2006 an investigation was launched into the company owned by the now-disgraced British antiquities' dealer. Acting in close cooperation, Italian and Swiss police in 2016 recovered archaeological artefacts, from Symes’ possession, found to have been stolen from Italy. Symes, once a famous London dealer in artefacts, was suspected of being in cahoots at the time with Italian tomb raiders. There has not been any clarification from Mendoni whether the batch of items coming home to Greece now is somehow linked to that discovery at the Geneva Freeport warehouse complex.
World
Removal of Greek Parthenon Marbles Likened to Stripping Salisbury of Stonehenge by UK's Stephen Fry
Greece has been on a crusade to return looted artefacts across the globe. The most high-profile artworks in this case are the Parthenon Sculptures. Originally part of the temple of the Parthenon at the Acropolis in Athens, they were removed by British diplomat Lord Elgin during the Turkish occupation in 1802. They were brought to Britain and are now on display in the British Museum in London. The UK has long argued that Elgin was given permission to take them by local Ottoman rulers. Greece has consistently demanded the return of the sculptures on display in the British Museum, claiming they are "the product of theft." The campaign to return the artworks continue. Meanwhile, at a reunification ceremony in Athens, three fragments of the Parthenon were brought to the Greek capital and its Acropolis Museum from the Vatican.
World
Vatican Returns Three Fragments of Parthenon to Greece
Newsfeed
0
To participate in the discussion
log in or register
loader
Chats
Заголовок открываемого материала

Greece has long demanded their return, arguing that they were stolen and are integral to their cultural heritage.

Title:

Content: ‘They were stolen’ Greek PM demands return of the Elgin Marbles ‘Don’t belong to British’

GREEK Prime Minister Kyriakos Mitsotakis joined Good Morning Britain on Tuesday morning to demand the return of the Elgin Marbles ahead of meeting with British Prime Minister Boris Johnson.

Link copied

Richard Madeley announces break from Good Morning Britain

Joining Good Morning Britain presenters Susanna Reid and Ed Balls, Kyriakos Mitsotakis spoke on a variety of topics surrounding the actions of Greek policies. When probed by Balls about the Elgin Marbles and how the Prime Minister should be thinking differently about them, Mitsotakis stated they were stolen from their origins, and they didn’t belong in British museums.

Greek PM demands for the Elgin Statues to be returned after saying they were stolen (Image: ITV/GETTY)

Balls introduced the topic and asked the PM: “Our Prime Minister likes his holidays so I’m thinking a Greek trip next year when you meet him.

“He also likes Greek history, I’m sure you’ll be discussing the Elgin marbles is there a chance in persuaded this classicist Prime Minister here in Britain to start thinking in a different way about the Elgin Marbles?”

Mitsotakis explained: “Well he should, he’s a lover of classical sculptures,” however Balls interrupted and asked him why they were here.

“They’re here because they were stolen by Lord Elgin!” Mitsotakis exclaimed to which Balls retaliated: “That’s debated, stolen or legal?”

“But at the end of the day this is not a legal argument, and I don’t like to talk about the return of the marbles.”

More to follow…

The UK maintains that they were legally acquired under the laws of the time.

Title:

Content: You are here
Home > News > Parthenon marbles are to remain in the British Museum

Parthenon marbles are to remain in the British Museum

The museum might yet arrange for the sculptures to be loaned. But Sunak stated that there are no plans to change the statute, which specifies that the museum can only dispose of pieces in its collection under certain circumstances.

British Prime Minister Rishi Sunak has ruled out amending a regulation that prevents the British Museum from permanently returning the Parthenon marbles to Greece.

Sunak confirmed that they have no intention of altering the existing regulations, which limit the museum’s ability to sell or dispose of pieces in its collection except under specific circumstances.

Sunak is unlikely to break with the stances of his two predecessors, who were both against any kind of loan of the marbles to Greece.

“The UK has cared for the Elgin Marbles for generations. Our galleries and museums are funded by taxpayers because they are a huge asset to this country,” Sunak told reporters on his plane as he flew to the United States on monday

“We share their treasures with the world, and the world comes to the UK to see them. The collection of the British Museum is protected by law, and we have no plans to change it.”

Since its independence in 1832, Greece has repeatedly demanded the return of the statues known as the Elgin Marbles, which were stolen from the Parthenon temple in Athens by British ambassador Lord Elgin in the early nineteenth century, while Greece was under Ottoman domination.

George Osborne, a former finance minister and the chair of the British Museum, has been collaborating with Greece to develop a new agreement that would enable the Parthenon sculptures to be displayed in both Athens and London. The Parthenon Project, which has received support from politicians across various parties in the UK, announced on Sunday that a long-term cultural partnership agreement could potentially facilitate the return of the British Museum’s Parthenon collection to Greece.

Top

Efforts for resolution have included proposals for cultural exchanges, where Greece would loan other treasures to the British Museum in exchange for the Marbles' return.

Title:

Content: Greek premier to meet Starmer and Sunak in renewed push to return Elgin marbles

Kyriakos Mitsotakis due to meet Rishi Sunak and Keir Starmer in London next week

Matt Mathers
Saturday 25 November 2023 23:43
Comments
Elgin Marbles: British Museum lends statue

Greek prime minister Kyriakos Mitsotakis is set to raise the issue of the Parthenon sculptures with the UK next week.

He is reportedly due to hold talks with Labour leader Keir Starmer on Monday and prime minister Rishi Sunak on Tuesday and will raise the subject with both.

The Financial Times reported that Mr Starmer was open to a potential loan deal that would see parts of the ancient sculptures returned. Labour declined to comment.

The 2,500-year-old sculptures, also known as the Eglin Marbles, were taken from Athens to Britain by agents of Thomas Bruce, the 7th Earl of Eglin, in the early 19th century and never returned. Greece says they were stolen, sparking a bitter and long-running dispute with the UK.

Housed in their own dedicated room, the sculptures of Olympian gods and goddesses, centaurs and warriors are among the greatest at the British Museum.

A 1963 Act of Parliament stops the British Museum from permanently handing them back.

George Osborne, the museum’s chair and the former Conservative Party MP and chancellor, has backed a loan deal.

“I hope we’ll find a way to partner with Greece so that a portion of the Marbles spend part of their time in Athens . . . and we see more of their treasures in return,” he wrote in The Spectator last week. Mr Osborne conceded that “we may well not succeed” but that it was “surely worth the effort”.

The proposed deal, which Mr Osborne and Mr Mitsotakis have held secret talks over, would allow the sculptures to return to Athens in exchange for Greek treasures being displayed in London.

Many of the artworks in question are in storage in museum vaults and have never before been seen.

Mr Mitsotakis, who has said it is his “passion” to get the sculptures back, is scheduled to meet both party leaders next week. He intends to raise the issue in both meetings, a person close to him told the FT.

Mr Sunak is said to be not opposed to the idea of a loan deal but sceptical that the sculptures would ever be returned if they were loaned to Greece, according to the paper.

No 10 has been contacted for comment.

A UK government spokesperson told the FT: “The UK has cared for the Elgin Marbles for generations.

“Our galleries and museums are funded by taxpayers because they are a huge asset to this country. “

We share their treasures with the world, and the world comes to the UK to see them. The collection of the British Museum is protected by law, and we have no plans to change it.”

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

However, UK law currently prevents the permanent return of the Marbles.

Recent discussions have considered loan agreements, allowing the Marbles to be displayed in Greece temporarily, but these have not yet resulted in a permanent solution.

The controversy remains a significant cultural and diplomatic issue, with ongoing debates about the legal and ethical aspects of cultural property and heritage.

Title:

Content: Pressure grows on other restitution cases ahead of first Benin bronze return - Museums Association

Pressure grows on other restitution cases ahead of first Benin bronze return

Several breakthroughs this year have put long-running disputes under the microscope
Geraldine Kendall Adams
Share

Later this month the University of Cambridge will become the first institution in the UK to officially repatriate a Benin bronze to Nigeria.

Delegates from the country's Benin City, where the sculptures were looted by British forces in the punitive expedition of 1897, will be present for a handover ceremony at Jesus College on 27 October, where they will receive a bronze cockerel that was acquired by the university in 1905.

The milestone is the latest in a year of significant breakthroughs in the dispute over the sculptures; in March, the Ethnological Museum in Berlin's Humboldt Forum announced that it would enter talks with Nigeria to fully repatriate its Benin bronze holdings, and shortly after the University of Aberdeen said it would unconditionally return a Benin sculpture from its collections.

With the issue of restitution under the spotlight like never before, pressure has grown on UK institutions to resolve other long-running disputes over objects acquired in the colonial era.

Last month, a Unesco committee issued a resolution urging the UK Government to revisit its stance on the Parthenon Marbles, which have been the subject of a longstanding repatriation claim by the Greek government. Unesco's International Committee for Promoting the Return of Cultural Property criticised the conditions in which the sculptures are held at the British Museum.

Following the committee session, Greece’s culture minister Lina Mendoni said: “Together with the recommendation that was issued – referring to the poor conditions of exposure that the sculptures are kept in at the British Museum – Greece also achieved a decision from the Intergovernmental Committee that pertains specifically to the return of the Parthenon sculptures.”

Advertisement

She added: “The committee urgently calls on the United Kingdom to review its position and enter into a discussion with Greece, recognising that the issue is of an intergovernmental nature – in contrast to claims from the British side that it is a matter for the British Museum – and mainly that Greece has a valid and legal claim to demand the return of the sculptures to their place of birth.”

Museums Journal understands that the resolution was met with anger at the Department for Digital, Culture, Media and Sport (DCMS), where relations with Unesco have been strained by the international heritage body's decision earlier this year to strip Liverpool’s waterfront of world heritage status, as well as its criticism of the planned Stonehenge tunnel.

A statement from the DCMS said: “We disagree with the committee’s decision adopted in the closing minutes of the session and are raising issues relating to fact and procedure with Unesco. Our position is clear – the Parthenon Sculptures were acquired legally in accordance with the law at the time. The British Museum operates independently of the government and free from political interference. All decisions relating to collections are taken by the museum's trustees.”

British Museum trustees have also made clear that they believe Unesco involvement “isn't the best way forward”. A statement from the institution said: “The British Museum has a long history of collaboration with Unesco and admires and supports its work. The trustees of the British Museum have a legal and moral responsibility to preserve and maintain all the collections in their care and to make them accessible to world audiences.

“The trustees want to strengthen existing good relations with colleagues and institutions in Greece, and to explore collaborative ventures directly between institutions, not on a government-to-government basis. This is why we believe that working in partnership across the world represents the best way forward. Museums holding Greek works, whether in Greece, the UK or elsewhere in the world, are naturally united to show the importance of the legacy of ancient Greece. The British Museum is committed to playing its full part in sharing the value of that legacy.”

Campaigners have also called on the British Museum to return a collection of sacred altar tablets – which have never been displayed or studied due to their sanctity – to the Ethiopian Orthodox Church. The items were taken during the British military assault on Maqdala in 1868.

Advertisement

A letter to British Museum trustees this month, signed by high-profile figures including writer Lemn Sissay and former archbishop of Canterbury George Carey, said: “We believe that today the British Museum has a unique opportunity to build a lasting and meaningful bridge of friendship between Britain and Ethiopia by handing the tabots back to the Ethiopian Orthodox Church.”

The museum’s longstanding position is that the British Museum Act of 1963 legally prevents it from restituting objects, but a new legal opinion, which was sought by campaigners, claims that the tabots could be lawfully returned under a provision in the act allowing for the disposal of objects “unfit to be retained” that can be disposed “without detriment to the interests of students”.

The British Museum is also facing questions about its Benin bronze holdings. A group of contemporary Nigerian artists made headlines worldwide last month when they offered to exchange the historic sculptures for their own works.

“We never stopped making the bronzes even after those ones were stolen,” Osarobo Zeickner-Okoro, a founding member of the Ahiamwen Guild, told Reuters news agency at the time. “I think we make them even better now.”

The British Museum says it is engaged in “sustained and open dialogues” with Nigeria concerning the Benin collections. It is part of the Benin Dialogue Group assisting with the development of the new Edo Museum of West African Art in Benin City, and is also involved in an archaeology project in the city. The British Museum has committed to long-term loans but has not changed its stance on restitution.

Regarding its Maqdala collections, the institution says: “Discussions with Ethiopian partners concerning the Maqdala collections are continuing and the museum is actively invested in these.”

Some heritage professionals have hit back at simplistic media coverage of the issue. In a letter to the Guardian this week, Mike Pitts, editor of British Archaeology magazine, wrote: “The futures of museum collections and public statues are often portrayed by lobbyists and media as a fight between retainers and disposers. The real work is happening behind the scenes: people building new communities on the back of new engagements and research.”

Conference 2021: Brave New World

How can museums change lives in a post-pandemic world? Our inspiring conference programme will explore the ideas and vision we need to not only survive, but to thrive in the future. Online places start from just £45, or attend in person for as little as £190.

Join us in Liverpool this November

Discover

Advertisement

Title:

Content: Opinion

Bring them home

At the end of August, it was reported that around 2,000 artefacts, including gold jewellery and gems, had been stolen from the British Museum over a long period of time.

Chairman of the trustees, George Osborne acknowledged that the museum’s reputation has suffered as a result of its mishandling of the thefts, which sparked outrage after it was revealed that most of the stolen antiquities may never be recovered due to the museum’s poor record keeping, raising questions about security and leadership.

For decades, the British Museum has argued that the Parthenon Marbles should not be returned to Greece since the country lacks a suitable location for their display.

The Acropolis Museum, on the other hand, has solidified its place among the world’s top ten best museums and is the go-to museum in Athens where one can readily understand why Greece is considered the cradle of Western civilization. So, why not return the Parthenon marbles to their rightful home, and how did they end up in the British Museum in the first place?

In the early 1800s, when British aristocrat Lord Elgin sailed home from Greece, he also shipped to England some of the greatest treasures of antiquity, which included a collection of Greek statues and carved frieze panels that once decorated the Parthenon in Athens.

The so-called Elgin Marbles were later sold to the British government with the approval of the Ottomans who ruled Greece at the time and became the most storied artefacts in the British Museum’s collection. They also became the subject of perhaps the world’s most notorious cultural dispute.

The British maintain that the marbles were legally acquired and they belong in a universal museum alongside other artefacts, excluding the 2,000 that were now reportedly stolen. The Greeks, on the other hand, view them as looted treasures that form the cornerstone of their national heritage.

For decades, the issue of the Parthenon Marbles has been on the agenda of the Unesco Intergovernmental Committee for Promoting the Return of Cultural Property (ICPRCP). In fact, it was Melina Mercouri, the Greek Minister of Culture at the time, who raised the matter of their return during the 1982 Unesco World Conference.

Although the forum ruled in favour of the cause, stating that restitution of works illegally removed from their countries of origin is a fundamental principle of people-to-people cultural relations, Mercouri’s British counterpart responded that the UK Government “could not intervene in the affairs of a private establishment like the British Museum.”

While efforts are underway to retrieve the stolen antiquities, the British Museum’s collections may never be recovered because the museum’s records only identify the collection as a whole and fail to list the individual pieces.

This is not the first time the museum’s image as a safe keeper of global treasures has been called into doubt. The poor condition of the British Museum’s western block has been recorded numerous times. Images of water leaking into the Parthenon gallery were broadcast on Greek television in 2018, resulting from a cracked glass ceiling pane. Although the glass was replaced with new fixings and no sculptures were destroyed, a leaking roof in 2021 resulted in water seeping through, once again, delaying the reopening of the Greek galleries following the pandemic.

The British Museum claimed that none of the statues had been damaged and the issue was addressed. However, for Greece, these events demonstrate that the British Museum is failing to care for the Parthenon Marbles, reinforcing the country’s legitimate claim that the sculptures be permanently returned to Athens.

Earlier this year, the British Museum moved closer to a landmark agreement with Athens that could result in the return of the marbles. Although existing legislation makes it illegal to give away treasures, Osborne is reportedly seeking to repatriate the Parthenon Marbles as part of a cultural exchange that would see other Greek antiques displayed at the British Museum. Over half of the British people support their repatriation to Greece.

Hundreds of statues from the Archaic and Classical periods can be found at the ultramodern Acropolis Museum. The top level is the museum’s showcase, which provides a visual link to the Acropolis and allows visitors to view both the monument and its sculptures. The majority of the Parthenon Marbles will be displayed there upon their anticipated return.

The Parthenon Sculptures were made in Greece by Greeks to honour the glory of Greece. They represent millions of people’s cultural identities. Greece is their true home. It is where they belong.

Related Posts

Armenia is making a mistake

Gwynne Dyer

Our View: Disy must stay in opposition

CM: Our View

Questionable performances of Cyprus banks

Les Manison

Jack Straw has very little credence

CM Reader's View

Technical Committees show two sides on the island can work together

CM Guest Columnist

No-one should care what Jack Straw has to say

CM Reader's View


Global avocado consumption has significantly increased, driven by rising demand in markets like the United States, where avocados have become a staple due to their health benefits and versatility.

This surge in demand has led to economic benefits for producing countries, such as Mexico, which has seen a substantial increase in economic output and GDP due to avocado exports.

In regions like California, farmers face challenges due to climate change and rising water costs, which affect avocado production.

In Kenya, sustainable farming practices are emphasized to mitigate environmental impacts, such as preserving water catchment areas and using green technology-based systems.

In Kenya, agribusinesses like Kakuzi support smallholder farmers by providing access to international markets and making significant payouts to local communities.

However, in Australia, market oversupply has led to economic difficulties for small farmers, forcing them to let produce rot due to low profitability.

Global avocado consumption has significantly increased, driven by rising demand in markets like the United States, where avocados have become a staple due to their health benefits and versatility.

Title:

Content: Avocados From Mexico® Celebrates 10 Years of Goodness

Published: Oct. 20, 2023 at 7:30 AM CDT|Updated: 1 hour ago

The leading avocado brand in the U.S. shares its 10 biggest impacts from a decade of innovation in the produce industry

DALLAS, Oct. 20, 2023 /PRNewswire/ -- From making the U.S. the world's leader in avocado consumption, to creating an avocado brand in a brandless category and debuting the first-ever commercial about a fruit during the Big Game: Avocados From Mexico® has paved a fresh path in the produce marketing industry.

Avocados From Mexico, the #1 selling brand of avocados in the U.S., has spent ten years building a brand that is: always good, always good for you1, fun and delicious. With bold marketing that drives demand, strategic partnerships with CPG brands and a robust seasonal strategy all year, Avocados From Mexico has become known as a disruptive, world-class marketer and innovation powerhouse.

This October marks the 10th anniversary of Avocados From Mexico. While attending the International Fresh Produce Association (IFPA) trade show this week, Avocados From Mexico is celebrating this milestone, and the strategy that has defined the past decade of growth. The brand released its top 10 impacts since becoming a brand, along with an infographic that shares exactly what the brand has been cooking up for a decade and the results of some truly delicious innovations.

"This anniversary is a major milestone for Avocados From Mexico," said Avocados From Mexico President and CEO, Alvaro Luque. "We are celebrating 10 years of goodness, 10 years of growth, 10 years of driving demand for avocados in the U.S., 10 years of relentless passion for innovation, strong performance and fun. I'm so proud of all we have done, and I truly can't wait to see what we can accomplish next."

The fruits of the brand's decade of labor include:

  • Avocados From Mexico is the preferred brand of avocados in the U.S. The brand nearly tripled brand preference, reaching more than 50%.2
  • In 2015, the brand became the first produce brand to advertise during the Big Game, highlighting the synergy between avocados and football season.
  • In 2020, the brand was named one of the 100 Best Workplaces for Innovators by FastCompany, and in 2021, was #1 in FastCompany's Most Innovative Companies in the world in the branding category.
  • The brand also more than doubled the U.S. avocado market; now eight out of 10 avocados in the U.S. come from Mexico.3
  • The brand created a win-win story between two countries. The U.S. economic output of imported avocados from Mexico has increased more than 500% and its U.S. GDP is up five times to more than $6.1B annually.4
  • Avocados From Mexico reinvented shopper marketing, achieving growth in household penetration by six million new households and 19% growth in purchase frequency.
  • The brand avo-educated U.S. foodservice operators and retailer partners through Avocado University, the 1st and only certified avocado education program.
  • Avocados From Mexico also freshened up menus with avocados, seeing 20% growth in foodservice market share and in menu penetration.5

"In ten years, Avocados From Mexico has become the top-selling, most recognized avocado brand in the U.S. and the most innovative company in produce marketing. I would like to thank our employees, growers, packers, importers and partners, who have laid the groundwork for our success and have built the path for the bright future ahead of us," said Luque.

For 10 years, Avocados From Mexico has built a platform on goodness. Goodness for consumers, by bringing more high-quality, nutritious avocados to their tables at home and in restaurants. Goodness for the retailers, by supporting them with innovative marketing and growing the market. Goodness for the environment by embedding sustainable practices into the avocado industry, and goodness with fun times. The brand is always good, for everyone the brand touches, for the first 10 years, and the next.

To learn more about Avocados From Mexico, visit https://avocadosfrommexico.com, Facebook (facebook.com/avocadosfrommexico), Instagram (@avocadosfrommexico) or Twitter (@AvosFromMexico).

About Avocados From Mexico
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage Avocados From Mexico, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. Avocados From Mexico is headquartered in Irving, Texas.

Sources

  1. Fresh avocados are a heart-healthy fruit. They provide naturally good fats and nearly 20 vitamins and minerals. Source: https://avocadosfrommexico.com/avocado-nutrition/
  2. Hall & Partners Brand Tracking
  3. Hass Avocado Board Volume Data
  4. Texas A&M: The Economic Benefits of U.S. Avocado Imports from Mexico, 2022 Update
  5. Technomic: Volumetric Study, Dec 2022

View original content to download multimedia:

SOURCE Avocados From Mexico

The above press release was provided courtesy of PRNewswire. The views, opinions and statements in the press release are not endorsed by Gray Media Group nor do they necessarily state or reflect those of Gray Media Group, Inc.

How has avocado consumption changed in recent years?

What are the countries and regions that import avocados?

This surge in demand has led to economic benefits for producing countries, such as Mexico, which has seen a substantial increase in economic output and GDP due to avocado exports.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

In regions like California, farmers face challenges due to climate change and rising water costs, which affect avocado production.

Title:

Content: SAN DIEGO — San Diego County is producing fewer avocados, according to its annual crop report. Farmers are having to deal with climate change issues and rising costs.

“It’s been pretty much a ride, but there’s been highs and lows,” Ben Holtz, owner of California Avocados Direct, told FOX 5 Friday.

Ben Holtz is a fourth-generation avocado farmer at the business. On 100 acres of land, the company has thousands of trees growing 19 different kinds of avocados.

But recent heat waves are making farming harder.

“Once you get over 100, they are really stressing; 108, they are tremendously stressing,” Holtz said, showing an avocado that has been sunburned. “They burn and all these little tender new growth leaves, they just shrivel and torch up. It’s like somebody took a blowtorch and a flame right to them.”

“There’s a period where after a heat spell, you got seven days until you get to hear the rain happen,” Holtz continued. “And the rain is where all the little tender fruit that the tree wants to release will start dropping on the ground.”

It has been a loss of thousands of dollars for them.

“Sometimes it’s 10% of what the tree is holding, it can be very significant,” Holtz said. “It’s a hard thing to swallow but you have to work with the highs and lows.”

Burnet Wohlford, owner of Heritage Ranch, has three farms: two in Escondido and one in Valley Center. He has hundreds of acres between the properties, growing avocadoes, grapefruit, dragon fruit, lemons and limes. He says he lost more than 60% of his avocados in 2021 due to the heat.

“We need to make the business climate a lot easier to do business here in California,” he told FOX 5.

Wohlford is also a board member of the San Diego County Farm Bureau. The report released by the county showed avocado value generated $82.8 million in 2021, down from $152.9 million in 2020.

Production also decreased, with trees producing two tons an acre in 2021, but four tons in 2020.

“I think what needs to be done is a lot more work up in Sacremento to help secure our water,” Wohlford continued. “We need to build more reservoirs actually catching the rainwater.”

Farmers said that water rates are going up and the quality is saltier.

“Unlike other industries, there’s no discount for buying more. It’s the same price for the first gallon and it is for the 10 millionth gallon,” he said. “If you want to stay in business for the longevity, got to keep doing what you’re doing if you want to survive.”

For farmers like Holtz, that means getting avocado trees that are more modern and are tested to adapt to the changing environment.

“Since we can’t change the water, now we are trying to change the tree,” Holtz said. “So, we are going to make the tree deal with water we have.”

In Kenya, sustainable farming practices are emphasized to mitigate environmental impacts, such as preserving water catchment areas and using green technology-based systems.

Title:

Content: Sustainable farming holds the key to economic prosperity

Agriculture holds the key to economic transformation for Kenya and the East African region. However, the challenge lies in practising sustainable agriculture to unlock its true value from food production to agro-processing.

As the United Nations Climate Change Conference (COP27) takes place in Sharm El Sheikh, Egypt, as a region and human race, we have many challenges ahead.

Some, are brought on by climate change, population pressure and political or financial instability within our economic and geopolitical space. Still, as a country and region, we have many unique advantages including political goodwill which, if used wisely, will allow us to build a robust agricultural economy.

Let me start by dealing with a favourite topic of mine, irrigation and water security. At Kakuzi, we have 19 dams which collect rainfall - allowing us to use the water for irrigation during dry season.

The critical part of our water security is not just the dam but the catchment itself.

If we don’t preserve the water catchment fields, our dams won’t fill with water, or they could silt up. In short, sustainable and secure irrigation requires that we sacrifice something, in this case, acres and acres of land, which act as water catchment areas.

These fields are preserved with natural habitat and managed to avoid soil erosion, bush clearance or overgrazing. In these fields, we must overcome the temptation to dig up the land and plant crops.

The next key challenge for agriculture after water is energy and not just the cost but also availability. In Kenya, our key export crop of tea requires energy to turn it from lush green leaves to dry tea; bear in mind that 4.5 kilos of green leaf converts to 1 kilo of black tea as the rest is water.  As we encourage farmers to grow more green tea leaves, we must also consider how to dry leaves.

-Chris Flowers is the Kakuzi Managing Director.

In every tea-growing country, the energy for drying tea is a significant issue, whether it’s coal in India, gas in Bangladesh or fuel wood for us in East and Central Africa. Engineers have calculated the energy required, and it’s staggering. We must find sustainable solutions for this, as it’s not an easy or quick fix.

We all know the impact of energy prices on fertiliser, which is just another reason why we need to minimise our use wherever we can. Composting and mulching at Kakuzi to improve soil health and enhance soil fertility is a crucial component of our agricultural practices. Given that only 10 per cent of a macadamia nut is the edible kernel, a lot of biomass is available for conversion to energy or compost.

Teaching farmers sustainable agricultural techniques and when to apply different nutrients and in what quantities is part of what we do. Our online avocado academy ‘Kakuzi Avocademy’ is designed as an e-learning portal for farmers. Through the e-learning platform, we strive to advance shared prosperity values allowing smallholder farmers to learn and make the best crop husbandry decisions.

For many years now, I have been saying that we must explain how farmers can sell their fruit for the best value before we can tell them to plant an avocado tree.

Unfortunately, the fact is that the supply-demand equation for a perishable product such as avocados is a reality. Produce a product with limited marketability in a period of oversupply at your peril. This is precisely what happened in the avocado market earlier this year.

An oversupply of fruit in Europe through large Peruvian shipments and late European and North African production meant minimal marketing options for Kenyan smallholder fruit.

As I mentioned above, discerning customers choosing to eat a superfood such as macadamia or avocado want to know what they are eating and how it was produced. This is not because good Kenyan fruit is of substandard quality but simply because a lot of fruit from the country doesn’t have traceability credentials. If we as producers cannot demonstrate these traceability credentials, then high-value markets are limited and becoming more so.

We should also avoid the trap of thinking that emerging markets in the far east are less stringent than our traditional European markets. Sending substandard fruit to an emerging market can only depress demand, not enhance it.

Further up in the Rift Valley in the tea fields of Nandi and beyond, agricultural interest, mainly crop diversification, is also rising. The number of people seeking advice on avocado and macadamia potential in the region predominantly known for tea is growing.

Undoubtedly, this is the best time to get on the agribusiness side of things. As the name suggests, agribusiness means agricultural production for consumption and sale to raise much-needed financial resources. Like any other business, Agri-preneurs must carefully consider profit and loss fundamentals.

Considering profit and loss means engaging the investing community in the agricultural space to appreciate the role of credit access, mechanisation, technology and human resource management for efficiency.

Having been on the agricultural front my entire life, I can attest to this field-based industry’s value and potential to power rapid economic transformation. Kakuzi is an example of a leading agribusiness firm involved in commercial agricultural endeavours, including livestock rearing and agroforestry beyond our renowned avocado and macadamia production.

In Kenya, the Bottom-Up Economic Transformation Agenda 2022 - 2027 rightly notes that the agricultural sector has the highest growth multiplier effect on other economic sectors due to strong backward and forward linkages. There can be no denying that agriculture is our most globally competitive sector but getting it right is complex. Patience, long-term thinking and getting the fundamentals of sustainability, quality and traceability correct is the key.

Sometimes numbers tell the value of an agricultural enterprise better. For example, last year, notwithstanding the challenges of an “OFF” year cycle, Kakuzi PLC exported  Sh94 million worth of HASS avocados for our smallholder farmers. The previous ON-year cycle had seen us ship HASS Avocado cartons worth Sh152. 2 million for smallholder farmers.

In this venture geared at supporting smallholder farmers access quality international markets, we made payouts amounting to more than Sh31.4 million for the smallholder farmers from Kakuzi’s local community in Murang’a, Kirinyaga, Nyeri, Meru and Trans-Nzoia counties.

This is but one of the proof points that agribusiness is a viable economic avenue that can empower our farmers if we do it correctly.

However, we must remain alive to the vagaries of climate change as a risk factor to agricultural production and work towards building resilience.

Chris Flowers is the Kakuzi Managing Director.

By Maarten Brouwer Nov. 08, 2022
Opinion
Netherlands partnership with Kenya will improve access to healthcare
By Josphat Muriuki Nov. 06, 2022
Opinion
Local pension sector can be key boost to climate investing
Opinion
Immigration reforms needed to spur talent mobility
By Dennis Kabaara Oct. 31, 2022
Opinion
Premium Advice to Ruto: Get public finance management working. Simple

Title:

Content: Columnists

Let’s aim at powering Kenya to top of global superfoods exports table

The global trade agenda is changing quickly from where product and price dominated the conversation to where a company’s values and purpose are intertwined and a big part of the decision to buy products.

In the international market, Kenya now takes its place as the largest avocado exporter in Africa.

Imports of Hass avocado into Europe alone last year were approximately 728,000 tonnes, and Kenyan exports accounted for 40,000 tonnes, about five percent.

But what’s our competitive advantage with other producing countries and why should consumers favour our products over others?

The world is demanding that businesses demonstrate values and purpose aligned to more than just products to climate action, sustainability, and quality agricultural practices and that we are good corporate citizens.

Despite the agricultural business complexities, we have many Kenyan companies doing the right thing and doing it well.

We need to publicise this well, whether we are the private sector, public sector, academia, or national branding agents.

This is how to explain what sets us apart. As superfood producers, we should not plant our crops in sensitive ecosystems and don’t abstract irrigation water from fragile water sources.

Firms need to invest heavily in irrigation and green technology-based systems to mitigate the worst impacts of drought.

Countries such as Israel, Australia, and the United Kingdom have done it.

Companies can build dams and fill them through natural runoff.

Still, superfood production is much more multi-dimensional than just water; it is also about being able to answer the call for climate action, amongst other vital topics.

In Kenya, we have a conducive environment to competitively and sustainably grow superfoods, including fruits and nuts such as Avocados, Macadamia, and blueberries, among others.

The superfoods bid may sound ambitious, but the journey of a thousand miles begins with a step.

Still, we must be committed to undertaking this in a manner that enshrines the commitment to quality, sustainability and traceability.

What strategies can make global avocado trade more ethical?

What strategies can make global avocado trade more ethical?

In Kenya, agribusinesses like Kakuzi support smallholder farmers by providing access to international markets and making significant payouts to local communities.

What are the positive effects of the global demand for avocados on the countries and regions that produce and export them?

However, in Australia, market oversupply has led to economic difficulties for small farmers, forcing them to let produce rot due to low profitability.

Title:

Content: Skip to main content
ABC Rural

Avocado oversupply drives prices through the floor, forces farmers to let fruit rot

By Meg Bolton
Posted , updated
Help keep family & friends informed by sharing this article
abc.net.au/news/avocado-oversupply-forces-farmers-to-let-fruit-rot/100529294

A pair of Sunshine Coast farmers say they have no choice but to watch their avocados die on trees as Australian growers battle with a market oversupply.

Production has doubled in the past decade as farmers cash in on the nation's appetite for the fruit, leading to smaller growers being priced out of the market.

Wolvi farmers Julie and Tony Pratt have had to make some difficult decisions after making a profit of just 4 cents per avocado on a recent delivery to a major Queensland market.

They say letting their produce rot is now the most economical decision.

"We know you shouldn't do it, [but] we don't have a choice," Mr Pratt said.

The couple bought their 1,000-tree property four years ago and were anticipating 2021 to be their strongest season.

It has been their worst.

"One dollar an avocado [in the supermarket means] all farms are losing money -- doesn't matter whether you're a small family farm or a corporate farm," Mr Pratt said.

"What really hurts is when you see that fruit not coming from Australia.

"It makes it pretty hard to get up the next morning and start up irrigation pumps to prepare for the next crop."

The season would usually end in September in the Gympie region, but the Pratts still have fruit on trees after taking a risk and waiting to see whether supermarket prices would rise.

The gamble did not pay off.

"Because of the sheer volume on the market, there's close to half a million trays a week coming onto the market from various parts of Australia," Mr Pratt said.

Money not growing on trees

Avocados Australia chief executive John Tyas said more trees coupled with a good growing conditions had significantly increased market supply.

"This year we're seeing a massive increase in production with a lot of young plantings coming online," he said.

Last year the nation's growers produced almost 90,000 tonnes, but Mr Tyas said 120,000 tonnes would be produced in the next year.

Industry representative Hort Innovation launched an advertising campaign in June to increase demand for the rapidly growing supply.

Marketing manager Matthew Dwyer said oversupply was the industry's biggest challenge.

"What we want to do is ensure that consumers know the value of the product," he said.

He said the advertisement was a success -- after four months, research showed two out of three consumers were more likely to buy avocados.

Call for locals to support their own

The Pratts turned to selling their crop on social media for the first time to survive the season.

They also had family members manning roadside stalls, which Mr Pratt never imagined they would have to do.

"We just need to shift more volume and it's a lot more work," he said.

But with production increasing at a rapid rate, Mr Pratt said there was no light at the end of the tunnel.

"If you look at a lot of these big farms, whether that's in North Queensland, Central Queensland -- these are guys that have planted thousands of trees," he said.

"It's the first year that those farms are getting any yield from those first few plantings.

Mrs Pratt urged consumers to buy locally grown fruit.

"We have to share our stories for them to understand that they need to put their money where their mouth is and go, 'Right I'm spending, I'm making the choice to spend at my local fruit and veggie shop','" she said.

Posted , updated

What crises have happened on the global avocado market in the recent years?

prices falling sharply
oversupply of avocados in Australia