**Summary: The Global Popularity and Unique Appeal of Korean Skin Care**

**1.

Philosophy & Approach:**
Korean skin care centers on prevention, daily maintenance, and long-term skin health rather than quick fixes or harsh treatments.

The focus is on layering lightweight, hydrating, and nourishing products, emphasizing a gentle approach—seen as a stark contrast to harsher "Western" methods.

The goal is radiant, healthy, "glass skin," which refers to a smooth, luminous, intensely hydrated complexion.

Product & Ingredient Innovation:**
K-beauty is known for a diverse range of products tailored for various skin types and needs—acne, aging, pigmentation, hydration, etc.—drawing on both traditional ingredients (ginseng, green tea, snail mucin, centella asiatica) and new actives (niacinamide, vitamin C, ceramides, hyaluronic acid).

Korean brands often pursue "waterless" formulas for more concentrated effects and longer product lifespan.

Gentler formulas with soothing botanicals have particularly helped users with sensitive and compromised skin barriers.

Product Variety & Routines:**
K-beauty popularizes multi-step routines (often 7–10 steps), featuring cleansing (oil and water-based), toning, essences, serums, ampoules, emulsions, moisturizers, masks, and SPF.

While the variety can be overwhelming, it allows high customization, addressing personal concerns with targeted solutions.

Emulsions and special treatments like sleeping masks are frequently highlighted.

Accessibility & Democratization:**
Unlike the "luxury" focus in other markets, in Korea, skin care is seen as a daily necessity.

Products are affordably priced, promoting the idea that self-care should be accessible to all genders and ages, not just a privileged few.

**5. International Boom & Social Trends:**
The global K-beauty surge rose alongside the Korean cultural wave (music, TV, film) in the 2010s.

Social media, especially TikTok, drove virality—products like Cosrx Snail Mucin Essence and Laneige Water Sleeping Mask have sold out after trending online.

Rapid sell-outs and user testimonials fuel further global demand.

Marketing & Brand Strategies:**
Korean brands invest heavily in research and innovation, supported by government initiatives, ensuring rapid product turnover and ongoing novelty.

Clever marketing highlights "innovative formulas," exclusive ingredients, and playful packaging.

Collaboration between Asian retail giants and K-beauty brands also expands market reach.

Criticism & Caution:**
While many products are effective, overlayering or improper use of actives can cause irritation; expert guidance and self-awareness are advised.

Ultimately, the core difference lies in gentler, science-backed care with a focus on hydration and skin barrier health.

**Conclusion:**
K-beauty's sustained popularity is rooted in its philosophy of gentle, preventative care; ingredient and product innovation; customizable routines; accessible pricing; and smart, socially-engaged marketing.

Whether it’s “better” depends on individual skin and needs, though its positive impact on global skin health approaches is widely recognized beyond mere hype.

**Summarized Report: Korean Skin Care – Features, Philosophy, Popularity, and Marketing**

**Essence of Korean Skin Care Philosophy:**
Korean skin care is rooted in a tradition that emphasizes gentle, consistent, and preventive care.

The philosophy is that well-moisturized, nourished, and protected skin retains youthfulness and health over time.

Each person’s skin type and problem areas are considered unique, so routines and products are customized for individual needs.

Preventative steps like daily sunscreen use ("the mandatory use of sunscreens") are pivotal, reflecting a deep respect for long-term skin health rather than short-term fixes.

**Unique Features of Korean Skin Care:**
- **Natural & Innovative Ingredients:** Korean products often feature natural components like rice, ginseng, yuzu, bamboo, and fermented ingredients.

These “beneficial and non-harmful substances” are crucial for their gentle but effective results.

The rise in “fermented cosmetics” is particularly notable, leveraging mild, skin-benefiting compounds.

- **Multi-step Routines:** Korean skin care is famous for multi-step regimes, often featuring ten or more stages (cleanser, exfoliant, toner, essence, ampoule, moisturizer, sunscreen, etc.

), offering targeted solutions for each stage in the skin’s needs.

- **Product Diversity & Novelty:** The range is vast, from fabric masks (sheet masks—a Korean innovation) to exfoliating agents and specially formulated creams, some employing advances like hydrogen infusion or tailored for specific demographics (women, men, and children).

- **Presentation & Aesthetics:** Attractive packaging and “unusual things” are a hallmark, making products as much a visual delight as a tactile one, “a real decoration of the bathroom."

**Reasons for International Boom:**
- **Globalization of Trends:** Domestic Korean beauty trends have found enthusiastic audiences worldwide, as seen in the rapid rise of K-beauty fans and the global spread of Korean skin care routines.

- **Visible Efficacy:** Koreans are known for their healthy, glowing skin, which helps promote the credibility of their beauty products abroad.

“Our anti-aging products…really work,” is backed by demand and visible results, not just marketing.

- **Certification & Safety:** Korean cosmetics tend to use certified, high-quality raw materials and focus on ingredient safety, which appeals to increasingly health-conscious consumers.

**Marketing Strategies:**
- **Targeted Customization:** Brands design products personalized to different ages, skin types, and even for men, women, and children.

- **Scientific Backing:** Many brands cooperate closely with researchers and scientists, and highlight the time and care (“up to 2 years to develop a recipe”) that goes into product development.

- **Community Engagement:** Companies value customer feedback and foster a sense of shared mission (“doing good deeds together”), building loyal consumer communities.

- **Aspirational Messaging:** Brands celebrate stories of success and reliability, associating their products with trustworthy people and positive social values.

**Conclusion: Hype or Worth?

**
While clever marketing and attractive packaging play roles, Korean skin care's lasting appeal is due to substantive differences: natural ingredients, scientific formulation, personalized preventive care, global adaptability, and proven results.

Its continued popularity worldwide stems from a blend of tradition and innovation, with a genuine focus on skin health rather than superficial fixes.

For many, the investment in multi-step routines offers tangible long-term benefits, not just hype.

**Summary: Korean Skincare’s Ongoing Global Appeal**

**Essence and Philosophy of Korean Skincare:**
- Korean skincare emphasizes prevention, maintenance, and gentle care over harsh treatments or quick fixes.

It focuses on achieving radiant, healthy skin through consistency and layering of lightweight, nourishing products.

- The philosophy values hydration, protection, and long-term skin health rather than just cosmetic masking of issues.

**Unique Features Compared to Western Skincare:**
- Korean products often use unique, effective ingredients such as snail mucin, centella asiatica, fermented extracts, and modern actives like vitamin C and hyaluronic acid.

- The “multi-step routine” (often 7-10 stages) breaks down skincare into targeted layers: double cleansing, toning, essence, serums, ampoules, moisturizer, and sunscreen, among others.

- There is a strong focus on gentle, lightweight textures suitable for layering, catering to a wide range of skin types, and seasons.

**Reasons for International Boom:**
- **Rapid Growth in Diverse Markets:** Retailers worldwide (e.g., Watsons in UAE) report doubling of Korean skincare sales in 2024.

- **Social Media Influence:** Platforms like TikTok help trends go viral (e.g., anti-aging routines for Gen Z), increasing brand exposure and demand.

- **Ingredient Innovation:** Use of unique and natural ingredients attracts consumers seeking new and effective solutions for common skin concerns.

- **Customization & Technology:** Brands leverage AI and customer feedback for personalized recommendations, enhancing user satisfaction and engagement.

- **Democratization of Beauty:** Korean skincare is accessible across price ranges and appeals to all genders and ages.

**Marketing Strategies of Korean Brands:**
- Frequent new launches with innovative or “exotic” ingredients (e.g., snail mucus, cica), keeping the market dynamic and always “buzzing.”
- Appealing packaging and competitive pricing, often in smaller packages to encourage trial and repeat purchases.

- Strong presence on social media, collaborating with influencers and responding directly to consumer feedback.

- Educational content promotes routine-building, not just product sales, increasing consumer trust.

- Emphasis on “glass skin” and “radiant glow”—aesthetic ideals reflected in global celebrity endorsements and user-generated online content.

- Use of awards and accolades (e.g., recognizing women in STEM) to build brand values beyond just beauty.

**Skepticism and Criticism:**
- Overwhelming variety and “gimmicky” ingredients or steps sometimes attract skepticism, with concerns about unnecessary spending and over-complication.

- Medical professionals warn against inappropriate use (e.g., anti-aging for teens), and stress product suitability for each skin age or type.

- Despite the hype, not all claims are equally evidence-backed; some trends are driven more by marketing than by robust scientific studies.

**Conclusion:**
The ongoing global popularity of Korean skincare stems from a blend of innovative, effective ingredients, multi-step customizable routines, clever and dynamic marketing, and strong digital presence.

Vegan and organic options are becoming more prominent.

**Summary: The Global Popularity and Unique Appeal of Korean Skin Care**

**1.

Title:

Content: What is an emulsion and how should it be added to skincare? Explore all the skin benefits of this Korean beauty trend

An emulsion in skincare refers to a lightweight, water-based moisturizer that typically contains a blend of water and oil components. It is a key step in many skincare routines, especially in Korean beauty regimens. They are designed to provide hydration, nourishment, and moisture to the skin without being overly heavy or greasy. They play a crucial role in maintaining skin balance, particularly for individuals with combination or oily skin.

Emulsions in skincare are celebrated for their versatility and compatibility with various skin types. Their formulation strikes a delicate balance, offering both water and oil elements to cater to the diverse needs of the skin.

This balance is particularly advantageous for individuals with combination skin, as these blends can simultaneously hydrate dry areas and control excess oil in others.

The lightweight nature of these blends makes them an essential component in Korean beauty routines, where layering multiple products is a common practice. This step allows users to customize their skincare regimen, addressing specific concerns without burdening the skin with heavy formulations.

How emulsions can be of benefit

They play a pivotal role in fostering a harmonious relationship between hydration and nourishment, contributing to a radiant and well-maintained complexion.

Here's how they work and how they should be added to a skincare routine:

Composition of emulsions:

  1. Water and Oil Blend: these blends contain a balance of water and oil components, usually stabilized by emulsifying agents. This composition makes them suitable for a wide range of skin types.
  2. Lightweight Texture: these blends are lighter than traditional creams and lotions, making them ideal for individuals who want hydration without a heavy feel on the skin.

How to use emulsions in a skincare routine:

  1. Cleansing: Start with a gentle cleanser to clean your face.
  2. Toner: Follow up with a toner to balance the skin's pH levels.
  3. Serum (if applicable): Apply any serums targeting specific skincare concerns.
  4. Emulsion: Apply the mixture as a lightweight moisturizer. Dispense an appropriate amount and gently spread it over your face and neck.
  5. Sunscreen (Daytime): In the morning, finish with a broad-spectrum sunscreen.
  6. Night Cream (Nighttime): In the evening, you may choose to follow the mixture with a slightly heavier night cream if your skin needs extra nourishment.

Skin benefits of emulsions in Korean beauty:

  1. Hydration: these blends provide a boost of hydration to the skin, helping to maintain moisture levels.
  2. Nourishment: The oil component in these blends delivers essential nutrients to the skin, promoting a healthy complexion.
  3. Lightweight Texture: Ideal for those who prefer a lightweight feel on the skin, making them suitable for daytime use.
  4. Sebum Control: these mixtures can help regulate excess sebum production, making them beneficial for individuals with oily or combination skin.
  5. Layering: In the multi-step Korean skincare routine, these mixtures serve as a versatile layer between serums and heavier creams.
  6. Preventing Transepidermal Water Loss (TEWL): The emollient properties of these blends help create a barrier on the skin, reducing water loss.
  7. Enhanced Absorption: Applying these blends before heavier creams or occlusive products can enhance the absorption of active ingredients.

It's important to note that skincare is highly individual, and what works for one person may not work for another. It's advisable to patch-test new products and observe how your skin responds.

Adjust the use of the mixture based on your skin's needs, climate, and personal preferences.

Quick Links

Edited by Prem Deshpande

Philosophy & Approach:**
Korean skin care centers on prevention, daily maintenance, and long-term skin health rather than quick fixes or harsh treatments.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

The focus is on layering lightweight, hydrating, and nourishing products, emphasizing a gentle approach—seen as a stark contrast to harsher "Western" methods.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
Advertisement
In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
Advertisement
Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
Advertisement
@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
Advertisement
Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
Advertisement
Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
Advertisement
Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
Advertisement
This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Skin Care

R29 Original Series

Advertisement

The goal is radiant, healthy, "glass skin," which refers to a smooth, luminous, intensely hydrated complexion.

Title:

Content: Shopping

The Best Korean Serums For Oily Skin

We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.

Elite Daily/Amazon

If you’re a K-beauty fanatic and you’ve got oily skin, you’re in luck: There are plenty of amazing Korean serums out there that target clogged pores, excess shine, breakouts, and other concerns that are commonly associated with oily skin. More specifically, the best Korean serums for oily skin contain lightweight moisturizers like hyaluronic acid and squalane (because yes, oily skin still needs hydration), as well as ingredients like niacinamide and green tea leaf extract, which are thought to help regulate excess oil production. You also don't have to worry about any $100-plus price tags, as Korean skin care products are generally quite affordable (none of the products featured here cost more than $25).

What To Consider When Shopping For A Serum For Oily Skin

As previously touched upon, you’ll want a serum that offers grease-free hydration via ingredients like hyaluronic acid (or sodium hyaluronate), squalane, panthenol, and vitamin E. Centella asiatica extract, which is beloved for its soothing and moisturizing properties, is commonly found in Korean serums, and it’s a beneficial ingredient for most skin types. Beyond that, you’ll want to choose a serum based on your more specific skin concerns: for example, if you have congested or breakout-prone skin, you probably want a serum that contains a pore-clearing ingredient like willow bark extract or rice sake. If you have sensitive skin, you’ll want to double up on the soothing ingredients. And if your main goal is a more even-looking complexion, consider a serum that contains a brightening antioxidant like vitamin C.

How To Apply Your Serum

You can use a serum in the morning and/or at night (though if you're using a vitamin C serum, your skin will reap the most benefits by using it in the morning layered under your sunscreen). When you apply your serum will depend on the other steps in your skin care routine, but generally, it should go on after cleansing and toning, but before heavier products like moisturizer and sunscreen. Typically, serums will come with a dropper dispenser, so all you need is a few drops, which you can then gently pat onto your face and neck.

Other Tips For Oily Skin

The causes of oily skin can range from hormonal imbalances to genetics to something as simple as the weather. In addition to incorporating a targeted serum into your skin care routine, there are several other steps you can take to help keep your oily skin balanced:

  • Cleanse regularly, and thoroughly remove makeup at the end of the day.
  • Use lightweight, oil-free, noncomedogenic moisturizers (like gel creams).
  • Opt for mattifying makeup products, or use a mineral-based setting powder over your makeup.
  • Keep oil blotting sheets on hand to dab away excess oil throughout the day.
  • Try a topical retinoid at night, which can help unclog your pores by speeding up skin cell turnover.

Shop The Best Korean Serums For Oily Skin

In a hurry? Here are the best Korean serums for oily skin:

  1. Best Serum For Oily, Dehydrated Skin: COSRX Advanced Snail 96 Mucin Power Essence
  2. Best Serum For Oily, Acne-Prone Skin: I Dew Care Juicy Kitten Purifying Power-Green Serum
  3. Best Pore-Minimizing Serum For Oily Skin: Skinfood Peach Sake Pore Serum
  4. Best Calming Serum For Oily Skin: BePlain Cicaful Ampoule
  5. Best Vitamin C Serum For Oily Skin: Skin & Lab Vitamin C Brightening Serum

1. Best Serum For Oily, Dehydrated Skin

Just because you have oily skin, doesn't mean you can skip out on moisturizing (in fact, if your skin is dehydrated, it can actually start producing more oil). If you think your oily skin is also dehydrated (or if it’s dry in some parts), consider COSRX’s best-selling Advanced Snail 96 Mucin Power Essence, a lightweight serum that’s rich in snail mucin, which is a popular ingredient used in Korean skin care. Naturally full of hyaluronic acid, copper peptides, glycolic acid, collagen, and elastin, snail mucin is believed to have hydrating, repairing, and collagen-boosting benefits. (And if you're concerned about the snails, COSRX says they’re cruelty-free, as they collect the mucin from the snails rather than forcing it from them.) In here, panthenol (aka vitamin B5) and arginine further help with replenishing moisture, while allantoin works to soothe dryness and irritation. Technically, this is an essence — kind of like a serum/toner hybrid — so it has an extremely light texture and layers beautifully under other products. It’s also one of the most popular Korean beauty products on Amazon, with over 9,000 five-star ratings and counting.

Relevant review: "I have oily skin, and this stuff is incredible. Cuts down on oil production, very light but super moisturizing, and it soaks in well. The texture is exactly what you imagine snail mucin feels like, but it's not unpleasant or overly sticky."

Active Ingredients: Snail Mucin, Hyaluronic Acid, Allantoin, Panthenol, Arginine Size: 3.38 oz. Cruelty-Free: Yes

2. Best Serum For Oily, Acne-Prone Skin

To help treat the breakouts that often go hand in hand with oily skin, you'll typically see a beta-hydroxy acid, like salicylic acid, included in a serum. I Dew Care's serum uses willow bark extract instead, which is touted as a less-irritating BHA that has anti-inflammatory properties. You'll also find niacinamide at the top of the ingredients list, which has been shown to reduce sebum excretion rates, in addition to promoting an overall clearer complexion. To soothe and nourish inflamed skin, the serum includes a blend of antioxidant-rich ingredients like chlorella vulgaris extract (a type of algae), kale leaf extract, spirulina extract, and centella asiatica extract.

Relevant Review: "I feel like this product actually balanced my skin and made it more clear from small blemishes. Within a week, I noticed more even skin tone, and it seems to be fine with sensitive skin."

Active Ingredients: Niacinamide, Willow Bark Extract, Chlorella Vulgaris Extract, Kale Leaf Extract, Spirulina Extract Size: 1 oz. Cruelty-Free: Yes

3. Best Pore-Minimizing Serum For Oily Skin

This serum makes a great substitute for a pore-minimizing makeup primer that also packs in plenty of good-for-skin benefits. Skinfood’s Peach Sake Pore Serum helps to reduce the look of enlarged pores and slow down the production of oil thanks to a combination of peach fruit extract, silica, and rice sake. Licorice root extract offers antibacterial and anti-inflammatory benefits for anyone who might be prone to acne, and centella asiatica extract works to soothe skin and improve its overall texture.

Relevant Review: "Hands down, this is the best pore-minimizing primer I have ever used. It instantly eliminates the shine and shrinks your pores."

Active Ingredients: Silica, Peach Fruit Extract, Rice Ferment Filtrate (Sake), Centella Asiatica Extract, Licorice Root Extract, Vitamin E Size: 1.5 oz. Cruelty-Free: No

4. Best Calming Serum For Oily Skin

Whether your oily skin also happens to be sensitive, or the excess oil has led to acne-induced irritation, this BePlain Cicaful Ampoule, which is made of 84% centella asiatica extract, may be a valuable addition to your routine. The plant-derived ingredient is rich in nutrients and believed to have anti-inflammatory and antioxidant properties. The active compounds in the plant are proven to effectively treat wounds, which is why centella asiatica has become so popular for helping to soothe irritated skin. In this serum, chamomile flower extract provides further calming benefits, while hyaluronic acid attracts and locks in moisture.

Relevant Review: "I have been using this ampoule for a while and [I'm] currently on my fifth bottle. It's very lightweight and does not leave a sticky residue. I have super oily skin, so it definitely helps that the texture is very light."

Active Ingredients: Centella Asiatica Extract, Hyaluronic Acid, Chamomile Flower Extract Size: 1 oz. Cruelty-Free: Yes

5. Best Vitamin C Serum For Oily Skin

For a serum that helps with fading unwanted hyperpigmentation and preventing sun damage (something that can ultimately lead to more hyperpigmentation), you'll want a vitamin C serum. Skin & Lab’s Vitamin C Brightening Serum uses a synthetic form of vitamin C that’s not only less irritating, but also makes the formula more stable (vitamin C is notoriously very reactive and can lose its antioxidant benefits when exposed to heat, light, and air). Also included in the formula are niacinamide to help regulate oil production, hyaluronic acid to provide lightweight hydration, and collagen and peptides to promote firmer, more moisturized skin.

Relevant Review: "It is not irritating to my sensitive, oily/combo skin, and works great when paired with other products like glycolic acid cleansers and toners, as it helps with brightening your face and giving it a very healthy, even skin-toned kind of glow."

Active Ingredients: Niacinamide, Vitamin C, Vitamin E, Panthenol, Chlorella Vulgaris Extract, Hyaluronic Acid, Hydrolyzed Collagen, Peptides Size: 1 oz. Cruelty-Free: Yes

About The Author:

Marissa DeSantis has worked as a beauty writer for nearly 10 years. Her pieces can be found across print and digital publications like Bustle, Evening Standard, Teen Vogue, and InStyle.

Studies referenced:

Oily Skin: A review of Treatment Options, by Dawnielle C. Endly, DO and Richard A. Miller, DO; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5605215/

Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract, by A. Ratz-Łyko, J. Arct, and K. Pytkowska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4852572/#:~:text=Centella%20asiatica%20extract%20is%20a,hydration%20and%20epidermal%20barrier%20function.

Centella asiatica in cosmetology, by Wieslawa Bylka, Paulina Znajdek-Awizen, Elzbieta Studzinska-Sroka, and Malgorzata Brzezinska; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3834700/

Title:

Content: default-output-block.skip-main

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in the category thanks to TikTok.
BoF PROFESSIONAL

Key insights

  • After K-beauty’s international spike in popularity more than a decade ago, it entered a period of decline at the start of the 2020s.
  • TikTok is leading a K-beauty resurgence. Laneige, Innisfree, Beauty of Joseon and Cosrx are among brands going viral on the platform.
  • K-beauty-inspired trends are also taking off. “Korean glass skin” saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30.

When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre.

The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, a K-beauty menu bar section and multiple K-beauty campaigns. But half a decade later, hype around the category had faded, according to Julien Bouzitat, US brand general manager for Laneige and sister brand Innisfree.

“The first time, it was very successful,” he said. “The second time, not as great … [Sephora’s] takeaway was that the first wave of K-beauty had gone away.”

The K-beauty craze emerged in the US around 2012 with the rise of BB cream, and spurred countless subsequent beauty trends such as sheet masks, 10-step skin care routines and blemish patches. In the mid- to late 2010s, K-beauty fervour was so high that imported labels like Laneige and Tony Moly quickly faced competition from major US brands launching copycat products as well as from new K-beauty-inspired startups like Glow Recipe, Then I Met You and Peach & Lily.

But as K-beauty went mainstream, brands’ use of the term as a selling point died down — until now. Korean brands have TikTok to thank. The hashtag #kbeauty has 9.5 billion views on TikTok. The term “Korean glass skin,” a K-beauty trend that was popular in 2017, saw 134 percent year-over-year growth on TikTok over a six-month period ending April 30, according to data science company Spate and market research firm Circana. Sales of products that help users achieve the Korean “glass skin” look have risen, too. The viral Cosrx Advanced Snail 96 Mucin Power Essence is now the number one best-selling beauty product on Amazon after taking off on TikTok. The brand said it has now sold 15 million bottles as of September.

While K-Beauty’s original heyday was driven in part by gimmick marketing and attention-grabbing packaging, its resurgence is due to a new “skintellectual” age group being drawn to product efficacy. Moreover, affordable price points are encouraging cost-conscious and dupe-obsessed shoppers to buy.

“There’s been a second generation which became more [focused on the] brand-building aspect of K-beauty and this Korean skincare expertise,” said Bouzitat.

The Wave Recedes

Since the 1990s, Hallyu — the “Korean wave” — has been growing outside South Korea’s borders, as the South Korean government encouraged international exports globally. The 2010s saw an influx of Korean culture and products, especially entertainment and beauty. US-based Sephora and Ulta Beauty stocked up on Korean beauty brands, while beauty conglomerates acquired them. In 2018, L’Oréal purchased K-beauty brand 3CE parent company Nanda, while the Estée Lauder Companies bought Dr. Jart+ in 2019.

“It took skin care to a whole other level. I don’t think it will ever be the same, thanks to the influence of K-beauty,” said Lindsay Ullman, co-founder of beauty consulting firm The View from 32 and a former merchandising executive at Sephora.

But its popularity kicked off an influx of K-beauty inspired brands stateside. Soko Glam and Peach & Lily both started as e-tailers selling imported K-beauty products before their founders, Charlotte Cho and Alicia Yoon, respectively, expanded with their own skin care brands. Quickly, legacy brands like Lancôme and Clinique began introducing their own versions of BB creams, sheet masks or cleansing oils.

Momentum slowed in the 2020s. Estée Lauder Companies reported in August that Dr. Jart+’s net sales declined during the 2023 fiscal year. In the US, Sephora stopped stocking at least 10 K-beauty brands that it sold in the late 2010s, including Too Cool for School, Neogen, Amorepacific and Son & Park, and no longer highlights its K-beauty section on its homepage. Amorepacific’s profits plunged by 28.5 percent in 2022. Even upstarts like Glow Recipe and Hero Cosmetics, that once traded on being K-beauty-inspired brands, stopped using the term in their marketing and communications.

An Influencer-Led Renaissance

It’s not the multi-step routine tutorials — which were the hallmark of 2010s K-beauty — driving the category’s comeback. Instead, it’s individual viral product crazes sparked by influencers and celebrities.

K-beauty sunscreens with formulas that don’t have a white cast, for example, have been a hit with influencers. Innisfree’s Daily UV Defense sunscreen, which went viral on TikTok, was explicitly cited as one of the top-selling products driving Amorepacific Group’s North America growth this year. Beauty of Joseon’s Relief Sun sunscreen has received 587 million views on TikTok, driven by influencers like Ava Lee, who is working on a collaboration with the brand planned for release in 2024. While the product is not yet approved by the FDA for sale in the US, customers have tried to find workarounds, ordering from cross-border websites or unverified Amazon sellers.

Meanwhile, Laneige is seeing double-digit sales growth in the US, said Bouzitat. The brand has been a hit on TikTok for the past two years thanks in part to its ASMR product videos and high-profile brand ambassador, “Euphoria” actress Sydney Sweeney. The efforts the brand has made on TikTok are part of a broader North America marketing push on the part of Amorepacific Group, which also launched a rebrand campaign for luxury brand Sulwhasoo this year. The company also returned to profitability in the second quarter of 2023, reporting that overseas revenue grew 27 percent, boosted by 105 percent growth in North America.

Unlike prestige predecessors, affordable K-beauty brands have become a draw for TikTok’s dupe-obsessed young shoppers. Beauty influencer Stephanie Valentine, known on TikTok as Glamzilla, prompted a sell out of Innisfree’s Dewy Glow Moisturizer when she offered it as a dupe for Tatcha’s Dewy Skin Cream Plumping & Hydrating Moisturizer. Within 48 hours, the item sold out at Sephora US and Canada as well as on the brand’s website.

“Innovation, no matter what category you’re talking about, clients are going to always be excited about that,” said Ullman. “Korean skin care is such an innovative player, so as long as they keep coming out with new formats, new textures, new ways to talk about skin care, there’s opportunity.”

Further Reading

In This Article

© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Welcome to Haul of Fame, a weekly roundup of the biggest beauty moments of the week, why they matter … and why some of them might not, even though they sure are gorgeous.

view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.

Product & Ingredient Innovation:**
K-beauty is known for a diverse range of products tailored for various skin types and needs—acne, aging, pigmentation, hydration, etc.—drawing on both traditional ingredients (ginseng, green tea, snail mucin, centella asiatica) and new actives (niacinamide, vitamin C, ceramides, hyaluronic acid).

Korean brands often pursue "waterless" formulas for more concentrated effects and longer product lifespan.

Title:

Content: Skincare Sunday

5 K-Beauty Trends To Amp Up Your Spring Skincare Routine

Rosdiana Ciaravolo

There’s a reason that so many of our favourite skincare trends (on TikTok and otherwise) hail from Korea, where they know a thing or two about how to create the juiciest skin. But what’s trending now? Vogue spoke to aesthetic doctor and K-beauty expert, Dr Christine Hall, to learn about the latest ingredients, routines and rituals coming from the place where it all begins – and how to work them into your skincare regimen with products currently available in the UK.

Fermented ingredients

We know how good fermented foods are for our guts, but our Korean counterparts know how good they are for their skin. “They ferment most of their ingredients – for example, red rice, lactic and glycolic acid, are all fermented byproducts,” she says. “Fermenting an ingredient makes it something like four times more potent than it would be in its normal state.”

Drunk Elephant Bouncy Brightfacial Mask

La Mer The Resurfacing Treatment

Purito Fermented Complex 94 Boosting Essence

HaruHaru Wonder Black Rice Bakuchiol Eye Cream

Skip-care

Even the Koreans are now shunning the 12-step skincare routine they made so popular. “There’s been a shift away from the very old school multi-step routine,” says Hall. “Skip-care is basically a fancy way of saying that you skip some of the steps. They do that by using products that house a combination of ingredients.” Step hybrid formulas, like Tatcha’s Vitamin C formula, combine different active ingredients (like vitamin C and fruit acids) in one formula. They work harder for the skin and save money and time – what’s not to love?

Tatcha Violet-C Brightening Serum

Byoma Hydrating Recovery Oil

Waterless beauty

“In Korea, there’s a real focus on products that don’t have much water in them – which is where the term ‘waterless beauty’ comes from. The idea is that you get way more than what you pay for because they last longer, due to the minimal water in the product,” says Hall. Look at many ingredients lists and you’ll notice “aqua” is often at the top, but the idea with waterless formulas is that, instead of being filled by water, they are packed with more efficacious ingredients and less filler. You’ll often find them in powder format or oils. For the latter reason alone, they’re not for every skin type, but Hall says this move has come from a more earth-friendly approach to beauty in South Korea.

Ethique The Perfector Nourishing Solid Face Cream

Chanel N°1 Red Camellia Powder-To-Foam Cleanser

CeraVe Hydrating Cleanser Bar

Keys Soulcare Be Luminous Exfoliator

Skin flooding

You may have heard about “skin flooding” on TikTok – the term has a cool 2.1 billion views on the platform. The idea really originated with that aforementioned multi-step Korean skincare regime, where layer upon layer of hydration (using different formulas in different textures) were applied to the skin to quench its thirst. To “skin flood” is a similar affair; it involves applying a number of different hydrating products, from serums to lightweight lotions to thicker moisturisers, to deeply moisturise and lock it all in. “Double moisturising is also a big trend for those who are time poor,” adds Hall.

Huxley Grab Water Essence

Beauty of Joseon Red Bean Water Gel

L'Oréal Paris Revitalift Filler Line Plumping Water Cream

Kiehl’s Ultra Pure High-Potency 1.5% Hyaluronic Acid Serum

Sisley Ecological Compound Advanced Formula

Ren Clean Skincare Perfect Canvas Smooth, Prep and Plump Essence

Double SPF

And if doubling up on your moisturiser isn’t enough, have you also tried applying your SPF twice? “There’s a real interest in blue light, so the Koreans are finding SPFs that concentrate on blue light, then using another SPF – one that has light-reflecting filters and so on – on top,” says Hall. “This second SPF often comes in the form of make-up, and they’ll wear that as their base instead of applying foundation.” All in the name of excellent sun protection.

Dr.Jart+ BB Premium Beauty Balm SPF50

Supergoop! Mineral Mattescreen 100% Mineral Sunscreen

Gentler formulas with soothing botanicals have particularly helped users with sensitive and compromised skin barriers.

Product Variety & Routines:**
K-beauty popularizes multi-step routines (often 7–10 steps), featuring cleansing (oil and water-based), toning, essences, serums, ampoules, emulsions, moisturizers, masks, and SPF.

While the variety can be overwhelming, it allows high customization, addressing personal concerns with targeted solutions.

Emulsions and special treatments like sleeping masks are frequently highlighted.

Title:

Content: Just in:
Cracks In Pakistan’s Ruling Coalition As PML-N And PPP Fight Openly // International Security Alliance seizes over $750 worth of drugs, arrests 597 suspects // ABB Invests USD $1 Million in New Digital Solutions and Training Centre in Singapore, Reinforcing City-state’s Strategic Importance as a Regional Hub // Prime Minister Narendra Modi Has Imparted New Dynamism To India-US Relations // Prime Minister Narendra Modi Focused On Indian Diaspora In A Big Way During US Visit // Karnataka BJP bickering over ‘adjustment politics’ with Cong // A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia // Telangana ex-minister among 35 BRS leaders joining Cong // India’s Top 20 Firms Earn 60 Percent Of The Corporates Cash Flow // Siddaramaiah says never seen a PM who tells lies // Raja discounts AAP stand as hindrance to opposition unity // Rajnath, Puri join campaign against Barack Obama // Prime Minister Narendra Modi’s Gala Performance At Press Meet In Washington // Sharjah Ruler directs housing assistance to segment of Sharjah citizens // Indian Consumers Are Robbed Of Cheaper Russian Oil Import Benefits // Andertoons by Mark Anderson for Tue, 27 Jun 2023 // Andhra Pradesh Is Set To Witness Three Cornered Contest In Coming Polls // United Opposition Will Be Christened As Patriotic Democratic Alliance // KCR’s 600-car convoy for two-day Maharashtra tour // UAE Ambassador attends Hungarian President’s meeting with Arab Ambassadors’ Council //
HomeAsian News by Media-OutreachA.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s daily skincare routines. A.S. Watson Group, the world’s largest international health and beauty retailer, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is excited about the agreement, “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe.”

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”

ADVERTISEMENT

Sangmok Lee, President of Amorepacific Group, said, “Through strengthening our partnership with A.S. Watson Group, we are poised to forge advantageous synergies between two industry leaders to effectively respond to the increasing diverse needs of customers in beauty care.”

Ngai continued, “We are also aware of the evolving needs of eco-conscious customers hence we will work together with Amorepacific to introduce clean beauty products that minimise environmental damage.”

Double-Digit Growth Opportunity in K-Beauty

According to recent report[1] , global K-beauty products market generated USD8.3 billion in revenue in 2021 and it is projected to reach USD18.32 billion by 2030, growing at a CAGR of 9.2% from 2022 to 2030. This highlights the significant potential for the K-beauty market.

With over 16,100 stores under 12 retail brands in 28 markets, A.S. Watson Group offers the trendiest K- beauty products to our customers, making it the go-to destination for K-beauty enthusiasts. Its core customers are predominantly young females who are seeking the latest and trendiest beauty products.

Currently, Watsons is offering Amorepacific’s haircare brands RYO and Mise-En-Scene, as well as beauty brands ETUDE and Innisfree to customers in Asia. Mise-En-Scene has been particularly well-received by customers and has been experiencing a compound sales growth of almost 30% since 2019.

More Beauty Brands Inspired by Korean Culture

As part of the strengthened partnership, A.S. Watson Group and Amorepacific Group will collaborate to introduce more derma and premium skincare brands to A.S. Watson’s customers in Asia and Europe, such as illiyoon and Aestura. This partnership aims to expand the reach of these brands and provide customers with even more innovative and effective skincare options.

[1] Source: K-Beauty Products Market Report by Straits Research (https://straitsresearch.com/report/k-beauty-products-market)

Hashtag: #ASWatson #Amerepacific

The issuer is solely responsible for the content of this announcement.

ADVERTISEMENT

Just in:
India’s Top 20 Firms Earn 60 Percent Of The Corporates Cash Flow // Shah advises Manipur CM to ‘work harder’ to end unrest // Cracks In Pakistan’s Ruling Coalition As PML-N And PPP Fight Openly // ABB Invests USD $1 Million in New Digital Solutions and Training Centre in Singapore, Reinforcing City-state’s Strategic Importance as a Regional Hub // United Opposition Will Be Christened As Patriotic Democratic Alliance // A.S. Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia // Solution to provide safe water to communities in need wins at 2023 SAFE STEPS D-Tech Awards // How to Get More Podcast Downloads // Saamana provokes calling Patna group ‘India’s Wagner Group’ // UAE President exchanges Eid Al Adha greetings with leaders of countries // Prime Minister Narendra Modi Has Imparted New Dynamism To India-US Relations // Andertoons by Mark Anderson for Tue, 27 Jun 2023 // Finture introduces cross-border financial solutions to enhance convenience of Hong Kong travelers and foreign domestic workers // Siddaramaiah says never seen a PM who tells lies // Andhra Pradesh Is Set To Witness Three Cornered Contest In Coming Polls // International Security Alliance seizes over $750 worth of drugs, arrests 597 suspects // Nexus & SPARKD: Combining Science, Innovation And Fitness // UAE economic growth to decline to 3.6%, says IMF // Prime Minister Narendra Modi Focused On Indian Diaspora In A Big Way During US Visit // KCR’s 600-car convoy for two-day Maharashtra tour //

Accessibility & Democratization:**
Unlike the "luxury" focus in other markets, in Korea, skin care is seen as a daily necessity.

Products are affordably priced, promoting the idea that self-care should be accessible to all genders and ages, not just a privileged few.

**5. International Boom & Social Trends:**
The global K-beauty surge rose alongside the Korean cultural wave (music, TV, film) in the 2010s.

Social media, especially TikTok, drove virality—products like Cosrx Snail Mucin Essence and Laneige Water Sleeping Mask have sold out after trending online.

Rapid sell-outs and user testimonials fuel further global demand.

Marketing & Brand Strategies:**
Korean brands invest heavily in research and innovation, supported by government initiatives, ensuring rapid product turnover and ongoing novelty.

Clever marketing highlights "innovative formulas," exclusive ingredients, and playful packaging.

Collaboration between Asian retail giants and K-beauty brands also expands market reach.

Title:

Content: 7 Best Korean skincare products for dull skin tone

The best Korean skincare products for dull skin brighten a lackluster and tired complexion, making way for skin that glows inside out. A dull complexion that often appears ashy and dry with a patchy and bumpy texture is a sign that the skin needs some extra attention. The good news is that one can rediscover naturally radiant skin with the right dull skin treatment.

Treating dull skin is something Korean skincare products know all too well. Focusing on skin health with products infused with refreshing brighteners like vitamin C, niacinamide, propolis, and hyaluronic acid, they make tired skin glow again.

One can say hello to a more radiant complexion with this roundup of the best Korean skincare products for dull skin.

7 Best Korean skincare products for dull skin tone

1. Sulwhasoo Concentrated Ginseng Renewing Water Ex

The skin-rejuvenating effects of ginseng make it a favorite ingredient infused in the best Korean skincare products for dull skin. Formulated with Sulwhasoo’s signature Ginsenomics with steamed ginseng water, it provides intense hydration and nutrition for dry skin.

Coupled with a lightweight gel-in-water formula, it quickly absorbs and induces hydration and firmness, giving one a Korean glass skin glow.

2. Goodal Green Tangerine Vita C Serum

Anyone looking for the best Korean skincare products to transform sad and dull skin into glowy skin can consider Goodal Green Tangerine Vita C Serum. Packed with 70% vitamin C from Jeju green tangerines, it delivers a potent brightening effect to minimize dark spots and blemishes for an even skin tone.

Adding to vitamin C are 5% niacinamide and rice bran extract, revitalizing the skin and leaving it soft and glowing. It is available on Amazon for $22.80.

3. Isntree Chestnut AHA 8% Clear Essence

Dull skin is very often caused by dead skin cell buildup. Enriched with 4% glycolic acid and 4% gentler lactic acid, the clear essence is designed for anyone desiring the best Korean skincare products for dull skin. The use of two kinds of AHAs gets rid of skin impurities and dead skin cells, exposing new, more radiant skin. All these AHAs act as humectants to keep the skin hydrated.

Combined with other skin-healing ingredients like Centella asiatica, hyaluronic acid, and panthenol, it helps with overall dullness. It is available on Soko Glam for $18.10.

4. Some By Mi Propolis B5 Serum

Formulated with a high concentration of propolis extract, anybody dealing with dull skin can take advantage of the brightening effects of the serum. Adding to propolis are vitamin B5 and ceramides, creating a trio that locks in moisture and fortifies the skin for a healthier complexion.

The serum’s honey-like, silky texture absorbs nicely into the skin, keeping it hydrated without being sticky. The best propolis product retails for $18.70 on Amazon.

5. I’m From Beet Energy Ampoule

Beetroot is rich in antioxidants, an incredible way to combat the signs of stress and transform even the dullest of skins. Made with 81.5% beetroot extract, the ampoule is packed with revitalizing properties to revive the skin’s glow. Meanwhile, adding niacinamide and squalane helps with hydration and brightening, ensuring the skin is smooth and supple.

With regular use, the ampoule reduces the look of fine lines and wrinkles, improving overall skin texture. Formulated for all skin types, Soko Glam sells the ampoule for $22.00.

6. Skin1004 Madagascar Centella Hyaluronic-Cica Blue Serum

Dull skin due to dehydration can get a transformation from the serum’s signature Hyaluronic-Cica formula. The five layers of hyaluronic acid and Centella asiatica work synergistically to give the skin the moisture it needs for long-lasting hydration.

Adding to them is ivy leaf extract, which helps energize dull skin, leaving you with a renewed complexion. It retails for $14 on the official website.

7. Ma:nyo Galactomy Essence Cream

Galactomyces extract is the star ingredient, giving the cream a potent skin-smoothing and revitalizing effect, leaving one with softer, more elastic skin. Adding to it is shea butter to moisturize and protect, niacinamide to help fade dark spots, and abalone enzyme to relieve tired skin.

Although it has a rich and creamy texture, it readily absorbs into the skin for improved hydration without leaving a tacky feeling. Designed for anybody desiring the best Korean skincare products for dull skin, it retails for $35 on the official website.

The lack of skin glow and plumpness may be because of dead skin cell buildup, dehydration, environmental pollutants, aging skin, or UV damage. But, more often, it’s caused by a combination of several of these problems.

Hence, the best Korean skincare products for dull skin, as we mentioned above, have a unique blend of ingredients to provide a multi-tasking skincare action: hydrating, moisturizing, brightening, and protection.

Quick Links

Edited by Tiasha

Criticism & Caution:**
While many products are effective, overlayering or improper use of actives can cause irritation; expert guidance and self-awareness are advised.

Ultimately, the core difference lies in gentler, science-backed care with a focus on hydration and skin barrier health.

**Conclusion:**
K-beauty's sustained popularity is rooted in its philosophy of gentle, preventative care; ingredient and product innovation; customizable routines; accessible pricing; and smart, socially-engaged marketing.

Whether it’s “better” depends on individual skin and needs, though its positive impact on global skin health approaches is widely recognized beyond mere hype.

**Summarized Report: Korean Skin Care – Features, Philosophy, Popularity, and Marketing**

**Essence of Korean Skin Care Philosophy:**
Korean skin care is rooted in a tradition that emphasizes gentle, consistent, and preventive care.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
Share:

The philosophy is that well-moisturized, nourished, and protected skin retains youthfulness and health over time.

Each person’s skin type and problem areas are considered unique, so routines and products are customized for individual needs.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
Latest news
5: 10 p.m.
4: 54 PM
4: 38 PM
4: 22 PM
4: 06 PM
3: 50 p.m.
They are reading now.

Preventative steps like daily sunscreen use ("the mandatory use of sunscreens") are pivotal, reflecting a deep respect for long-term skin health rather than short-term fixes.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
Latest news
5: 10 p.m.
4: 54 PM
4: 38 PM
4: 22 PM
4: 06 PM
3: 50 p.m.
They are reading now.

**Unique Features of Korean Skin Care:**
- **Natural & Innovative Ingredients:** Korean products often feature natural components like rice, ginseng, yuzu, bamboo, and fermented ingredients.

These “beneficial and non-harmful substances” are crucial for their gentle but effective results.

The rise in “fermented cosmetics” is particularly notable, leveraging mild, skin-benefiting compounds.

Title:

Content: Fashion for fermented cosmetics: what is its peculiarity and why it is worth trying the product
16.05.2022, 22: 08, Miscellaneous
Subscribe to Telegram channel
Subscribe to Google News
In recent years, fermented foods have gained popularity, the benefits of which include benefits for the intestine.
Now a similar niche is becoming more noticeable in the production of skin care products.
Fermented cosmetics is one of the latest and most striking trends in this industry.
But how much does this product deserve attention?
Product Features
In food production, we are talking about the use of live bacteria, probiotics.
They just have to have a beneficial effect on the health of the intestine, restoring the necessary balance of substances.
With regard to skin care products, the situation is slightly different, but the principles and mechanisms of beneficial effects are approximately similar.
Fermented cosmetics at the production stage goes through the fermentation process, which is worth telling in more detail.
Production aspects
This is the process of breaking down certain components into smaller structures at the molecular level.
This task is performed by microorganisms, which allows you to saturate the target product with useful substances in a more concentrated form.
The skin will be easier to absorb such ingredients, which will increase their effectiveness.
But that's not all.
The fermentation process can contribute to the development of beneficial bacteria, which also benefits the microbiome of the skin.
Long standing technology
In fact, fermented cosmetics - the product is not new.
The use of beneficial bacteria and probiotics for the same skin care products has been practiced before in Japan and Korea.
Another thing is that the consumer could use such products, simply not knowing about the technology of fermentation.
However, the current level of technology for the production of such products has grown markedly and involves the use of a wider set of fermented ingredients.
Among them is green tea, which is saturated with antioxidants and vitamins.
Thanks to fermentation, the strength of the nutrient components increases.
That is, fermented cosmetics may well be useful if used correctly in each case.
For example, knowing exactly what the beneficial effects of exposure are required by a particular skin.
Maybe it will moisturize, increase tone or relieve inflammation?
There are also special means for exfoliating and stimulating the process of cell renewal.
They are based on glycolic acid, which is obtained from fruits and plants.
View commentsNo comments
Privacy Policy - GDPR
Site map →
For information cooperation, advertising and publication of ads, write to the address: [email protected]
Support the project:
UMoney- 410011013132383
WebMoney – Z399334682366, E296477880853, X100503068090
18 + © 2002-2021 RYBINSKonLine: All you wanted to know...

- **Multi-step Routines:** Korean skin care is famous for multi-step regimes, often featuring ten or more stages (cleanser, exfoliant, toner, essence, ampoule, moisturizer, sunscreen, etc.

), offering targeted solutions for each stage in the skin’s needs.

- **Product Diversity & Novelty:** The range is vast, from fabric masks (sheet masks—a Korean innovation) to exfoliating agents and specially formulated creams, some employing advances like hydrogen infusion or tailored for specific demographics (women, men, and children).

Title:

Content: Bypass sheet
Advantages of fabric masks
"Kommersant-Style" tells about one of the most popular cosmetics and life hacks in its application.
Fabric masks are skin care products that have gained immense popularity in recent years.
They are convenient and multifunctional, give excellent skin care without involving in this process an excessive number of different products (hello, beauty minimalists) and therefore suitable for those of us who are always in a hurry.
Masks awaken, moisturize, relieve irritation, cleanse - and all this in 15-20 minutes.
The Koreans made a revolution in this matter, having come up with a new approach to the presentation of this product in general, known to them.
The fabric sheet, impregnated in active serum, they placed in a clear, bright and convenient package, thereby attracting the attention of an increasing number of followers.
K-beauty products are the lightest, easiest to use and focus more on moisturizing and nourishing the skin than on serious anti-aging care.
Their French and Japanese counterparts are more complex in composition and expensive analogues.
Whichever mask you choose, there are several rules to make it work to the maximum: store in the refrigerator, use them together with patches under the eyes, do a light massage after applying them.
The most advanced users practice a "double portion" and after one mask immediately make the second - so the effect of smooth, as if photoshopped skin is achieved.
Irina Kirienko
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...

- **Presentation & Aesthetics:** Attractive packaging and “unusual things” are a hallmark, making products as much a visual delight as a tactile one, “a real decoration of the bathroom."

**Reasons for International Boom:**
- **Globalization of Trends:** Domestic Korean beauty trends have found enthusiastic audiences worldwide, as seen in the rapid rise of K-beauty fans and the global spread of Korean skin care routines.

- **Visible Efficacy:** Koreans are known for their healthy, glowing skin, which helps promote the credibility of their beauty products abroad.

“Our anti-aging products…really work,” is backed by demand and visible results, not just marketing.

Title:

Content: Rostov-on-Don
+ 2 °
Health21 December 2022 12: 00
High-quality cosmetics of Russian production: the latest developments and opportunities for improvement
The main thing in the premium segment is not a big price, but high quality and responsibility
Natalya VESNINA
Photo by RICH LINE
Cosmetic brand RICH LINE for seven years in a row proves to the whole world that the premium segment is not a high price, but high quality and responsibility.
Modern man in the era of total diversity of proposals can be attracted only by quality.
This is what the creators of the exclusive cosmetics RICH LINE strive for.
The assortment of the company includes several full-fledged lines: a beauty line (care cosmetics, anti-aging products) and a wellness line (gels, ointments).
RICH LINE products are popular not only among Russian women, but also in a number of foreign countries.
It is also used by men and children.
In 2019, 2020 and 2022, Rich Line LLC received a quality star from the All-Russian rating of quality of goods and services.
The company was also awarded the honorary title of “The Best Enterprise of Russia ”.
More about the company and its cosmetic products was told by the founder of RICH LINE Ella Ziganshina - an experienced entrepreneur and mother of four daughters.
Photo by RICH LINE
– Ella Marseilevna, today the RICH LINE company is developing rapidly.
How did your success story begin?
– I have been working in the beauty industry for more than 20 years and am an expert in the field of cosmetics production.
Over the years, we have accumulated vast experience and knowledge necessary to launch a brand of new elite cosmetics.
Therefore, in 2016, my husband, my main colleague, and with the support of the team, founded RICH LINE – a brand of premium cosmetics of the new generation.
Photo by RICH LINE
Why do you think your products are so popular?
First of all, because it is effective!
Our anti-aging products for the face and body really work – this is evidenced by the constantly growing demand.
I use RICH LINE cosmetics myself and I am always happy to see its effect on myself.
Despite the large market, we have almost no competitors.
We are one of the few who work with the latest developments in Russia and support Russian scientists from Moscow, Novosibirsk and other cities.
To date, RICH LINE is a unique example of import substitution.
Our production is high-tech and expensive.
But, thanks to domestic scientific developments and components, our products are several times cheaper than similar imported brands.
RICH LINE produces high-quality premium cosmetics at a relatively low price.
Tell us more about the products.
– In production, we rely on advanced research, looking for exclusive formulas.
It takes about two years to develop a recipe.
For example, we use nanoparticles – peptides and low-molecular hyaluronic acid.
How does it work?
The cell is divided into nanometers, which penetrate the epidermis, dermis and give an effect.
All products consist of natural ingredients, using innovative technologies, do not contain parabens, harmonics, sulfates and other harmful substances, suitable for all skin types.
Photo by RICH LINE
The business card of the cosmetic line RICH LINE and the top product - "Royal Lifting Mask".
Our customers compare the product with surgical suspenders and injections.
Already after one application, they note the alignment of the contour of the face, and after a few months - visible rejuvenation.
Cosmetics are suitable for all ages.
The sooner a woman starts taking care of herself, the better for her health, so we work with an audience from 18 to 90 years old!
By the way, women of mature age are very fond of RICH LINE - it is much cheaper to buy high-quality cosmetics, which is enough for a long time than to clog shelves with useless jars.
But RICH LINE produces care products not only for women who traditionally strive for beauty and health, but also for children, as well as men who also begin to take care of themselves.
Glad we can help them with that.
– Feedback from grateful buyers is important.
What about clinical trials?
– All RICH LINE products are certified.
The research was carried out at the Novosibirsk National Research State University, the Vorozhtsov Novosibirsk Institute of Organic Chemistry of the Siberian Branch of the Russian Academy of Sciences, and the State Research Center for Dermatovenerology and Cosmetology of the Ministry of Health of the Russian Federation.
The products are also tested by the Eurasian Economic Union.
Declarations of quality conformity were received by the state accredited body “Perfumtest ”, of course, with all clinical trials.
– How can I buy RICH LINE products?
– We actively cooperate with beauty salons, medical and spa centers, cosmetologists, makeup artists.
The company is always glad to new partners!
Representative offices and stores of RICH LINE have been opened in 30 largest cities of Russia.
Through our online store www.rich-line.com, we ship cosmetics anywhere in the world.
We value and respect our customers.
RICH LINE brings people not only beauty and health, but also income from partnerships.
We invite everyone to cooperate!
Address:
Rostov-on-Don, st. Mechanizatorov, 8, of.
19
tel.: 8 (863) 227-80-48
e-mail: director @ rich-line.com
www.rich-line.com
Advertisement
LjN8KayKj

- **Certification & Safety:** Korean cosmetics tend to use certified, high-quality raw materials and focus on ingredient safety, which appeals to increasingly health-conscious consumers.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
Share:

**Marketing Strategies:**
- **Targeted Customization:** Brands design products personalized to different ages, skin types, and even for men, women, and children.

- **Scientific Backing:** Many brands cooperate closely with researchers and scientists, and highlight the time and care (“up to 2 years to develop a recipe”) that goes into product development.

- **Community Engagement:** Companies value customer feedback and foster a sense of shared mission (“doing good deeds together”), building loyal consumer communities.

- **Aspirational Messaging:** Brands celebrate stories of success and reliability, associating their products with trustworthy people and positive social values.

**Conclusion: Hype or Worth?

**
While clever marketing and attractive packaging play roles, Korean skin care's lasting appeal is due to substantive differences: natural ingredients, scientific formulation, personalized preventive care, global adaptability, and proven results.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
Share:

Its continued popularity worldwide stems from a blend of tradition and innovation, with a genuine focus on skin health rather than superficial fixes.

Title:

Content: Bypass sheet
Advantages of fabric masks
"Kommersant-Style" tells about one of the most popular cosmetics and life hacks in its application.
Fabric masks are skin care products that have gained immense popularity in recent years.
They are convenient and multifunctional, give excellent skin care without involving in this process an excessive number of different products (hello, beauty minimalists) and therefore suitable for those of us who are always in a hurry.
Masks awaken, moisturize, relieve irritation, cleanse - and all this in 15-20 minutes.
The Koreans made a revolution in this matter, having come up with a new approach to the presentation of this product in general, known to them.
The fabric sheet, impregnated in active serum, they placed in a clear, bright and convenient package, thereby attracting the attention of an increasing number of followers.
K-beauty products are the lightest, easiest to use and focus more on moisturizing and nourishing the skin than on serious anti-aging care.
Their French and Japanese counterparts are more complex in composition and expensive analogues.
Whichever mask you choose, there are several rules to make it work to the maximum: store in the refrigerator, use them together with patches under the eyes, do a light massage after applying them.
The most advanced users practice a "double portion" and after one mask immediately make the second - so the effect of smooth, as if photoshopped skin is achieved.
Irina Kirienko
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...
Download news...

For many, the investment in multi-step routines offers tangible long-term benefits, not just hype.

**Summary: Korean Skincare’s Ongoing Global Appeal**

**Essence and Philosophy of Korean Skincare:**
- Korean skincare emphasizes prevention, maintenance, and gentle care over harsh treatments or quick fixes.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

It focuses on achieving radiant, healthy skin through consistency and layering of lightweight, nourishing products.

Title:

Content: Saturday 10 November 1445 AH - 18 May 2024 |
Programs
Watch our latest episodes online
Strange and controversial techniques.
Snail massage for skin care
The world of beauty goes beyond the ordinary in a constant quest for renewal and innovation, and in this context strange and controversial techniques, such as snail massage, emerge as a unique means of skin care.
“This report is an attempt to understand and explore the ‘ snail face ’ phenomenon, and to investigate its benefits and risks, in order to provide a comprehensive insight into this strange trend in the beauty world. ”
Covering your face with snails may seem like a nightmare, but influencers are now doing it voluntarily, in a controversial skincare trend called “snail face. ”
Although you might think that this definitely involves buying snails from one of the exotic pet stores, many beauty buffs instead head to their gardens and surrounding forests to get a couple of these creatures, then allow them to suck and slide on their faces in hopes of getting a nice glow in the end.
Beauty creator, Blenkaria Kohl, was among those who tried it, as she moved to TikTok to share her experience.
She told her 731,000 followers: “I ’ ve done snail facials at home, got snails from my garden, picked out what I wanted, cleaned and fed them so they ’ re happy.
I put it on my face, and just to disclaim responsibility, a few years ago I did it and the stains spread on my face, but when I did it again now, the results were amazing. ”
“Snail mucus has a very high content of antioxidants that can help promote healthy collagen production, soothe inflammation, and is also rich in hyaluronic acid, which is a skin moisturizer. ”
Nancy Wickford, a skincare specialist at Hello Skin, told The Mirror: “While the hype around snail creams and masks may seem like a trend, many experts and dermatologists agree that it shows promising results for some skin issues when used in high quality on snail skin care products. ”
“I don ’ t recommend putting garden snails on the face, because garden snails can carry parasites and bacteria that can lead to infection or transmit disease if they come into contact with dry skin.
Snail mucus may also contain substances, contaminants or pesticide residues from the garden that can irritate or damage your skin. ”
Snail myosin, found in snail mucus, is an amazing key ingredient for many existing beauty and skin care products, largely due to exfoliated alpha hydroxy acid and glycolic acid, as well as antimicrobial peptides that help fight acne-causing bacteria.
The copper peptides in them are also indicated to be necessary to reduce fine lines, scars and hyperpigmentation, although Wickford claims that this needs further research.
“The snail mucus used in some skin care products comes from snails that are specially bred for this purpose in sterile and controlled environments.
The use of random snails from an outdoor garden raises hygiene and safety concerns. ”
Helen Bell, a health expert at the UK Care Guide, confirmed this, explaining: “Only snails that are bred in controlled environments should be used, which significantly reduces these risks.
However, even in such circumstances, the cleanliness of snails and the environment must be carefully maintained to prevent unintended health risks. ”
Source:
• Erm News

- The philosophy values hydration, protection, and long-term skin health rather than just cosmetic masking of issues.

Title:

Content: Beautiful Gate: Hand Care in the Time of Corona
Published 03 October 2021 - 02: 15
Beautiful Gate: Hand Care in the Time of Corona
Beautiful Gate: Hand care in the time of Corona Due to the difficult times we live in, our hands are subjected to disinfectants and sterilizers continuously, which leaves the skin scaly, dry and free of moisture.
So it is necessary to take care of our hands and treat them with specialized care so that they do not become deformed and cracked.
One of the easiest ways to care for your hands is to use a high-quality hand cream.
Hand cream is designed to care for dry skin and prevent skin from aging faster.
Before you go ahead and buy any hand cream, here ’ s a pretty special portal list to see if your hand cream has all the right items.
Beautiful Gate: Hand Care in the Time of Corona
Attention to detail
Don ’ t forget to read the label or ingredient sheet.
It is always advisable to look for vitamin C and hyaluronic acid – both of which help replenish skin ’ s hydration levels and enhance its elasticity.
Hyaluronic acid helps maintain moisture levels that lead to visibly smooth and elastic skin while vitamin C reduces skin sensitivity and spots and thus improves skin appearance and texture.
Treats infections
The use of many products can irritate the skin, therefore, it is wise to use a dermatologist ’ s recommended hand cream that deeply nourishes sensitive skin, while holding moisture to make the hands soft and supple.
Massaging your hands at least twice a day with an effective hand cream can help eliminate skin irritation and give you smooth, gorgeous skin.
Anti-Aging
As we age, our hands tend to lose fat and elasticity, which results in the skin losing its volume and this results in fragile skin that wrinkles easily.
The skin of the hands also has fewer sebaceous glands compared to the skin of the face, which leads to its rapid loss of moisture.
Therefore, it is important to use a dedicated hand cream for adequate care of our hands.
Budget-friendly
A good hand cream should not cause a budget glitch, especially if you ’ re going to be using it for a long time.
Most hand creams come in small packages, so choose the ointment that gives you the most benefit and at an attractive price.
Beautiful Gate: Hand Care in the Time of Corona
What can a good hand cream do?
A good hand cream can do wonders for your hands, while helping you relax and feel good about yourself.
You can apply hand cream 5-6 times a day, depending on your skin type and the work your hands do.
Conclusion:
For many women, skin care is limited to the face and body while treating the hands with a general moisturizer.
Our hands are subject to harsh chemicals, climatic conditions and other environmental factors, which makes it necessary to treat them with special care.
Hands also tend to dry out and feel faster when they are not taken care of.
Experts recommend using a hand cream that is full of powerful ingredients such as vitamin C and hyaluronic acid that provides a dual benefit of hydration, youth and smoothness as well.
Beautiful gate: only one minute for soft hands
Beautiful Gate: Natural Beeswax Cream
© 2000 - 2021 The Portal (www.albawaba.com)
Topics you might like.

**Unique Features Compared to Western Skincare:**
- Korean products often use unique, effective ingredients such as snail mucin, centella asiatica, fermented extracts, and modern actives like vitamin C and hyaluronic acid.

- The “multi-step routine” (often 7-10 stages) breaks down skincare into targeted layers: double cleansing, toning, essence, serums, ampoules, moisturizer, and sunscreen, among others.

Title:

Content: General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
General Supervision
Elham Aboul Fath
Editor-in-Chief
Thank you for your patience.
A beauty expert reveals a scrub for all skin types..
A video.
Dr. Dina Aboulsoud, beauty expert, said that Pinky Cream has succeeded in achieving a great breakthrough among women, because it suits all skin types, and its goal is to beautify the skin of women.
Dr. Dina Aboulsoud, during her meeting with the program "Travel and Tabla", broadcast on the satellite "Sada El Balad", and presented by chef "Tuta Murad": that Pinky cream does not harm women, and is licensed by the Egyptian Ministry of Health, and does not have any side effects.
The cosmetologist pointed out that Pinky cream helps to exfoliate the skin, especially dry skin, without any negative effects.
In another context, Dr. Dina Aboulsoud, said that Pinky cream is considered an anti-aging cream, noting that collagen is an essential and automatic protein that decreases after the age of 25 years, and sometimes decreases before this time when exposed to sunlight.
She added that when the problem of lack of collagen in the skin is not solved, wrinkles occur even for younger women.
Dr. Dina Aboulsoud, a beauty expert, pointed out that Pinky cream does not contain any chemicals and its price is suitable for all segments of society and is completely free of any side effects on the skin and treats skin pigmentation.

- There is a strong focus on gentle, lightweight textures suitable for layering, catering to a wide range of skin types, and seasons.

Title:

Content: How are artificial intelligence technologies developing the field of female aesthetics?
With artificial intelligence sweeping the world, beauty has become a plentiful share like other fields in which this technology has left its mark, and still is, where it has made a huge qualitative leap in the world of beauty and taken it to another level altogether.
Today, the markets are full of beauty brands that create smart devices, powered by artificial intelligence for skin care and makeup, and this technology is a more widespread and fast way to promote products and communicate with customers.
Beauty expert Alina Fattouni considers AI to be so “terrible ” that it gives beauty companies the ability to offer unique experiences such as experimenting with lotions by default and offering online skin analysis to their customers.
The power of AR technology and artificial intelligence for brands – in the field of beauty – lies in its ability to meet the needs of beauty, and the deep learning algorithms that drive AI-augmented reality beauty technology have helped brands to provide large-scale customization to their customers.
With these technologies, women can try products virtually, at the touch of a button, and get recommendations tailored to their specific needs.
Online Beauty Product Testing
According to Fattouni, “Who would have imagined that beauty products could be tested online? ”
“Augmented reality is being used by many beauty companies and apps to allow makeup testing before buying.
It is not necessary to visit a cosmetics or makeup store.
Instead, all you have to do is download apps and try makeup virtually at home. ”
Some cosmetic brands are increasing their sales by allowing would-be buyers to try their products using special filters that can test different shades of lipstick and eye shadow to choose the perfect grade for them.
According to Fatouni, intelligence technology is now able to detect skin problems in a matter of seconds, and help women understand the type of skin and determine the right product for them, through the results of a virtual analysis of the skin, enabling to quickly get a detailed analysis of the skin and determine how to treat it.
FOR MORE EFFECTIVE AND SKIN SAFETY PRODUCTS
Artificial intelligence not only plays an important role in developing, optimizing and effectively customizing skin care products, but also helps predict the effectiveness of different ingredients and formulas, allowing cosmetic companies to develop more effective, skin-safe products.
Speaking to Al Jazeera Net, Fattouni explains that AI consultants use machine learning algorithms to analyze a customer ’ s personal data and preferences, giving them the opportunity to get more information to improve recommendations.
For example, the client may ask about the skin type, hair texture, and makeup style of choice.
Smart Technologies then uses this information to recommend skin care products that suit their skin type, hair care products that address their hair problems, and makeup products that match their preferences.
Models for the use of artificial intelligence techniques
For its part, EasyWik.o offers the most important technologies in artificial intelligence in the field of cosmetics and skin care, and provides customers with effective solutions that suit their needs, the most important of which are:
Smart Mirror: It plays an important role in analyzing the skin accurately, taking into account several factors including skin type, age, lifestyle, and even genes.
Perfection Technology: called Perfect Corp, one of the first applications in beauty technology, starting with an augmented reality camera that enabled users to experience different colors of lipstick and eye shadow, and has now expanded to include the most challenging types of cosmetics such as blush and self-tanning.
• Glam Squad: A bespoke beauty service that uses artificial intelligence to match customers with the right beauty experts based on their needs and preferences, and book appointments online.
• Brighter: Also called “Glossier ”, AI is used to customize the right product recommendations for each customer according to their preferences.
Customer feedback is also used to improve beauty and skin care products.
Source: Al Jazeera + Websites

**Reasons for International Boom:**
- **Rapid Growth in Diverse Markets:** Retailers worldwide (e.g., Watsons in UAE) report doubling of Korean skincare sales in 2024.

- **Social Media Influence:** Platforms like TikTok help trends go viral (e.g., anti-aging routines for Gen Z), increasing brand exposure and demand.

Title:

Content: Generation Z fights the signs of aging before they appear on their faces.
Why? Why?
STYLE
Publish
7 minutes read
Dubai, United Arab Emirates (CNN) -- Influencer Emma Brooks never worried about aging until she was 20.
She said, “I ’ m starting to get scared.
I look different than I did two years ago.
What will I look like in five years?
Although the oldest is only 26 years old, Generation Z is worried about looking older.
Prevention, not correction, has come to epitomize the current reality, with girls opting for anti-aging makeup products, such as reducing fine lines and sun protection factor (SPF), and 70% of them using anti-aging serums daily, according to intelligence firm Circana.
Botox startup Peachy reports that Generation Z is the fastest growing group.
Earlier this year, in a dramatic example of this trend, a video on the TikTok app titled “Things I ’ ve been doing to slow down the aging process since I was 14 years old ” went viral.
Larissa Jensen, a beauty industry consultant at Serkana, said: “This generation follows a skincare routine that suits an older person.
Now, even when people in their twenties come to dermatologist and founder of the beauty brand Loretta Seraldo because of concerns like acne, most of them end up opening up the subject of aging.
Social Media Platforms
Thanks to Instagram, TikTok and Zoom, people spend more time watching their faces.
Online, they share routines aimed at “preventing aging, ” which include everything from using retinoids, vitamin C, and sunscreen, to putting duct tape on the face at night, and getting“ baby Botox ” in an effort to prevent lines from appearing in the first place.
Retail information platform Trendalytics said searches and social noise around Botox, dermal fillers and retinol increased 63 percent this year.
Rich Gersten, co-founder of True Beauty Ventures, believes that Generation Z ’ s early adoption of anti-aging cosmetics has created an opportunity for brands to tap into a historically unthought consumer.
Efficiency, quick results and cost are top priorities for the group, but much remains to be determined about how their preferences evolve as they grow.
Christina Nunez, co-founder of True Beauty Ventures, said: “It ’ s a bit of a contiguous generation.
On the one hand, they focus on body positivity, authenticity, and credibility, and on the other hand, they focus heavily on fighting aging. ”
"They use filters and focus on perfection," she said, adding that "there is positivity on the one hand and fear on the other."
Generation Z is more aware and knows more about skin care, the aging process, and environmental stressors than any previous generation.
With this, Generation Z gave a new anti-aging brand centered on wellness.
Diala Heikal, a dermatologist based in Paris, said Generation Z wanted to slow down the aging process, rather than correct problems later.
She added that the generalization of the age group of "pre-renewal", that is, measures based on prevention, represents the most significant change in cosmetic dermatology over the past two decades.
Meet the demand
Brands are manufacturing more products to meet the demand.
The volume of skin care or beauty products that indicate anti-aging has increased by 10 percent over the past two years, according to Trendalytics.
Sunscreen searches have more than tripled, and there are nearly three times as many sunscreen products on the market today as there were three years ago.
Z-generation-focused E.l.f Beauty debuted retinoid last year, and Bubble launched an eye cream in November.
Then came brands specifically designed for young skin, such as the Btwn skincare brand based on the idea that adolescent skin isn ’ t adult skin, as well as Indu, a teen skin and makeup brand produced by Feelunique for its founders Aaron Chatterley and Richard Chessel, with a list of banned harsh ingredients.
Generation Z also adopts injections because of their immediate results.
They consider Botox a more effective and less expensive alternative to fine line erasing products.
Paul Nassif, a facial plastic surgeon known for his appearance on E!
In the series "Botched", he saw a slight rise in the number of young people looking for peels, facial treatments, and sometimes a little laser.
Nassif pointed out that instead of bringing pictures of celebrities when they come for consultations, Generation Z members bring pictures of themselves, with the filter turned on.
Generation Z and Aging
It is impossible to avoid the impact of social media in any conversation about Generation Z and aging, with the hashtag # antiaging garnering 7.4 billion views on TikTok.
The old filter, which gave users a look into the future, went viral earlier this year, garnering 24.5 million shares, including from Kylie Jenner.
Solutions like “Frownies ” (a label you sleep on to smooth wrinkles), silicone anti-wrinkle pads from brands like“ Dermaclara ”, chin straps for jaw-lifting, face straps for “fox eyes ”, and radiofrequency devices like“ NuFace ” are everywhere.
Caroline Trigger, co-founder of Peachy, said Generation Z ’ s frankness in social media apps has helped drive demand for treatments.
When Generation Z children get the injections, they often film the process or share videos to give their testimony afterwards.
Education, primarily through social media, plays a big role in arousing interest in preventive ageing, with dermatologists (and high school students in their bedrooms) broadcasting skincare tips to audiences, Jensen said.
But this information does not necessarily have to be accurate.

- **Ingredient Innovation:** Use of unique and natural ingredients attracts consumers seeking new and effective solutions for common skin concerns.

- **Customization & Technology:** Brands leverage AI and customer feedback for personalized recommendations, enhancing user satisfaction and engagement.

- **Democratization of Beauty:** Korean skincare is accessible across price ranges and appeals to all genders and ages.

**Marketing Strategies of Korean Brands:**
- Frequent new launches with innovative or “exotic” ingredients (e.g., snail mucus, cica), keeping the market dynamic and always “buzzing.”
- Appealing packaging and competitive pricing, often in smaller packages to encourage trial and repeat purchases.

- Strong presence on social media, collaborating with influencers and responding directly to consumer feedback.

- Educational content promotes routine-building, not just product sales, increasing consumer trust.

- Emphasis on “glass skin” and “radiant glow”—aesthetic ideals reflected in global celebrity endorsements and user-generated online content.

- Use of awards and accolades (e.g., recognizing women in STEM) to build brand values beyond just beauty.

Title:

Content: Clé de Peau Beauté Announces Winner of ‘ Power of Radiance ’ Award for 2022
This award recognizes the efforts of women who have made outstanding contributions to educating girls and women in science, technology, engineering and mathematics (STEM) and improving their lives.
TOKYO, March 22, 2022 / PRNewswire / -- Clé de Peau Beauté, a luxury cosmetics and skincare brand, has announced the winner of the fourth Power of Radiance award, which was awarded to Amanda Semandjuntak of Jakarta, Indonesia, an exceptional woman who has given her life to empower girls in her community through science, technology, engineering and mathematics education. The Power of Radiance Awards are a key part of Clé de Peau Beauté ’ s long-term philanthropic commitment, which includes a multi-year partnership with UNICEF in 2019 to support the gender equality program.Through its Girls Empowerment and STEM Education programs, Clé de Peau Beauté seeks to empower girls and develop their skills to build a better future.
As the world continues to define the post-epidemic world through scientific and technological solutions, the unlimited potential of half the population, which includes girls and women, cannot be ignored.
However, girls in underserved areas in particular do not have access to science, technology, engineering and mathematics (STEM) education; as demand for information and communications technology (ICT) disciplines necessitates computer and software learning, the gender gap in these disciplines has increased due to women ’ s limited participation. Amanda decided to contribute to changing this situation by working to educate marginalized girls and women in Indonesia in science, technology, engineering and mathematics (STEM), so that they can have jobs in these important disciplines and contribute to their development.
According to UNICEF reports, the pandemic has exacerbated the current crisis in the education sector in Indonesia, and the unemployment rate among young women in Indonesia is around 15.62% 2.
As CEO and co-founder of Markoding, Amanda has taught more than 10,000 girls and women about technology, such as programming, UI / UX design, and product innovation and development, increasing the number of girls learning to code by 55% in a year. Speaking about the award, Muziko Hashimoto, Brand Manager at Clé de Peau Beauté, said: “As we are awarding the Power of Radiance Award for the fourth year, we are proud to be able to continue to make a positive difference in the education and empowerment of women and girls by honoring Ms. Amanda.“ Her work is an inspiration to all of us; her work and achievements perfectly exemplify our ambitions to make a difference in the world through positive and proactive action. ”
In November 2019, Markoding partnered with UNICEF Indonesia to implement the “Digital Innovation Challenge ” program to help girls acquire the practical, digital and entrepreneurial skills required in the 21st century (21).
“My mission is to empower marginalized girls and women in Indonesia so that they can solve problems using innovation and technology.By giving them 21st century skills such as critical thinking, creativity, communication, collaboration and empathy, we provide them with great potential to develop their skills and contribute to their efforts to make the world a better, fairer and safer place, ” said Amanda Semandjuntak.
As the recipient of the 2022 Power of Radiance Award, Ms. Amanda Semandjuntak will be awarded a grant that she can donate to the Digital Innovation Challenge to support girls ’ STEM education and employment.Clé de Peau Beauté ’ s education-supporting journey began with a desire to contribute to making the world a better place.Clé de Peau Beauté believes that everyone can make a positive difference if they The Power of Radiance Awards were launched to support the efforts of girls and women globally to enable them to make a positive difference in their lives and the lives of their families and communities.
1 UNICEF does not support any company, brand, product or service.
Study on skills for the future in Indonesia
About Amanda Semandjuntak
Amanda Semandjuntak is the CEO and co-founder of Markoding, a non-profit organization that aims to empower marginalized youth in Indonesia through innovation and technology.The organization has reached the finals of the MIT Solve Initiative competition and represented Indonesia at the Unicef – ASEAN conference in Singapore on “Youth Participation and Skills in the 21st Century ”. In 2019, Markoding became an executive partner of UNICEF in Indonesia and launched the Digital Innovation Challenge, to help girls and boys acquire the practical, digital and entrepreneurial skills needed in the 21st century, to enable them to find solutions to the challenges they could face in the future. The program expanded beyond Jakarta to Samarang, increasing the number of boys and girls enrolled to 5,256 participants (55% of them girls) from 126 schools in Indonesia.
About Clé de Peau Beauté
Clé de Peau Beauté is a subsidiary of Shiseido Limited, founded in 1982, a global luxury brand whose products represent the latest in the world of beauty and elegance.
The company ’ s name Clé de Peau Beauté is a French phrase meaning “the key to skin beauty ”. The brand aims to showcase women ’ s beauty by producing premium cosmetics and skin care using cutting-edge global technologies.
Thanks to its intelligent team, exquisite aesthetic sense and modern products that are both beautiful and dynamic, Clé de Peau Beauté has become a leader in the cosmetics industry.Clé de Peau Beauté products are currently available in 23 countries and regions around the world.
Website of Clé de Peau Beautéhttps: / / www.cledepeau-beaute.com / int / powerofradiance-2022.html
Official Instagram account of Clé de Peau Beauté: https: / / www.instagram.com / cledepeaubeaute /
First image link: https: / / mma.prnewswire.com / media / 1739705 / CPB _ 2022 _ PoR _ Amanda _ Portrait1 _ CMYK.jpg
Second image link: https: / / mma.prnewswire.com / media / 1739706 / CDP _ POR _ LOGO _ BLACK _ hires _ _ square _ _ 1.jpg
Third image link: https: / / mma.prnewswire.com / media / 1740205 / cpb _ logo _ set _ bold _ Logo.jpg
Related Posts

**Skepticism and Criticism:**
- Overwhelming variety and “gimmicky” ingredients or steps sometimes attract skepticism, with concerns about unnecessary spending and over-complication.

- Medical professionals warn against inappropriate use (e.g., anti-aging for teens), and stress product suitability for each skin age or type.

Title:

Content: Explanation of Getty Images
TikTok urges children to use anti-aging products
Younger generations are known to share their diverse skincare habits online, especially TikTok and Instagram, but it seems that the younger generation has become obsessed with trying to stop the effects of aging as well.
In several health reports, doctors have said TikTok poses a significant risk to children as young as 10, with skincare videos pressuring their parents to buy them expensive anti-aging products.
The trend has spread widely through TikTok recently, with many young girls behind the camera experimenting with cosmetics and anti-wrinkle and anti-aging creams for women in their 40s, experts say.
Why are children so obsessed with these products?
A psychologist told The Guardian: “We have seen an increase in the number of teenage girls using skincare products, using anti-aging products prematurely and increasingly appreciating beauty and youthful appearance. ”
“The reason for this is the ease of access to social media.
TikTok, in particular, has millions of videos dedicated to the topic, and we ’ re starting to see younger generations of influencers using it. ”
“Another factor is in-store experience, which gives teens and kids the ability to try out samples and products on shelves, which is a crucial factor in buying products. ”
@ tara.and.evy My 3yr olds morning skincare routineto combat cold weather dryness Products are from: @ byoma @ CeraVe @ GarnierUSA # fyp # morningroutine # skincare # morningskincare # childskincare # parenting # therhood # beauty ♬ original sound - Tara & Evy
The effect of anti-wrinkle on the skin of adolescents
Dermatologist Ross Perry said, “Some aspects of this are positive, but there are many other negative factors, for example, the increase in the number of people wearing sunscreen at a younger age is positive, as it prevents several serious skin diseases.
As for anti-aging products, doctors agreed that their use by young people may pose a risk to the skin, because they contain some heavy elements that may cause skin burns and chronic allergies.
Other doctors said there was no evidence to suggest anti-wrinkle creams were effective and a waste of money.
@ belkurtzcreative I ’ ve been asked to give my thoughts on Haven and Koti ’ s skincare routine a few times now.
I ’ m a huge advocate for young people learning how to take care of their skin.
Can we please give this mum a little bit of credit, these little girls are just having fun.
Both boys and girls should be encouraged to embrace self care, their future skin will be so grateful for the # garzacrew # youngskincare # skincareroutine ♬ A Day in My Life - Soft boy
Community pressure
Psychologists believe that what adolescents do is only social and cultural pressure on the identification of female identity, since young girls are subjected to pressures that force them to pay attention to their appearance and follow certain beauty standards, which affects the psyche clearly.
As a result, adolescent girls are forced to follow through and buy new things in order to modify their appearance.
In the end, doctors warned mothers and fathers not to allow their daughters to buy or use anti-aging products that are not appropriate for their age, and to try to talk to them about their multiple and serious harms and disadvantages.
Most Read
No stories found.
Erm News
www.eremnews.com

- Despite the hype, not all claims are equally evidence-backed; some trends are driven more by marketing than by robust scientific studies.

**Conclusion:**
The ongoing global popularity of Korean skincare stems from a blend of innovative, effective ingredients, multi-step customizable routines, clever and dynamic marketing, and strong digital presence.

Vegan and organic options are becoming more prominent.

Title:

Content: Japanese and Korean Beauty Makeup Recommendation ｜ The reporter revealed the one-day beauty procedure! Using this pen to create a charming eye
Author: Zhu Jiaxi
Published: Updated:
[Japan and Korea beauty 2024 / Beauty Unbox] It is definitely not easy to maintain your skin, and with the relationship of work, you should show people in the best condition every day.
Therefore, with the time, skin care and beauty steps continue to increase, "01 Girls" editorial department for everyone to open a day of beauty trip, in recent years love the Japanese and Korean makeup, but also share the daily love of Japanese and Korean goods, most of which are very popular products.
Japanese and Korean skincare products
Japanese and Korean beauty products ｜ Skin care articles (photo by Zhu Jiaxi)
Japanese and Korean beauty recommendations | Editorial Daily Skincare Step 1. Cleansing
It has been mentioned in different articles that the author used to clean and exfoliate the skin first when making makeup, so that the skin is more absorbed, and at the same time, improve the smoothness of the skin, so that the makeup is more comfortable.
Japanese and Korean Beauty ｜ Tatcha Cleansing Toner 150ml HK $520
Contains fruit extract AHAs, vitamin B3, wild rose and Artemisia japonica extract, which can even the skin tone while balancing the secretion of oil.
Japanese and Korean beauty recommendations | Editorial Daily Skincare Step 2. Moisturizing
After the makeup is maintained for a period of time, it is easy to be taken away a lot of water due to the air conditioning room or the fan blowing the face for a long time.
This will cause the proportion of water and oil in the skin to be unbalanced, and there is a problem of oil and makeup.
The use of lightweight moisturizing products, and the application of moisturizing cream, can form a water lock layer, reduce the problem of cosmetics due to drying, and absorb the moisture of the skin.
Japanese and Korean Beauty ｜ su: m37 ° Black Tea V Peptide Lifting Essence 50ml HK $720
After patting the toner, the essence is used when the skin is highly absorbent.
The new su: m37 ° serum contains 60 years of exclusive fermentation technology of black tea V peptide, combined with concentrated collagen, peptide and hyaluronic acid, effectively tightening pores, moisturizing and improving skin elasticity.
Japanese & Korean Beauty _ RMK Moisturizer 160ml HK $340
If your skin is dry on the day, you will usually apply a special moisturizing product. RMK moisturizer can target dull skin, inhibit the formation of melanin, and combine with ingredients such as Pear Enzyme Serum and Sage Serum.
Japanese and Korean Beauty ｜ clé de peau beauté 4D Eye Cream 15ml HK $2,100
Loved the eye cream recently!
Easy to absorb, it has a lifting effect after use, which makes the eyes look more beautiful. Contains 5x high concentration of LEMPUYANG extract, and adds citrus peel extract to help brighten the skin around the eyes and improve the signs of aging.
Japanese and Korean beauty recommendations | Editorial Daily Skincare Step 3. Daily care
After makeup removal every day, a lot of care will be performed. First, use toner to clean the residual makeup, and then choose different masks according to the needs of the skin to moisturize the skin.
In addition to the face, the lips are also prone to dry, so the lip film is applied before going to bed to make you feel comfortable while sleeping.
Japanese and Korean Makeup Recommendation ｜ MENOKIN 30 Seconds Free Bubble Cleansing Mask HK $220
After a day of cleansing, a mask is used to further cleanse and repair and moisturize the skin.
MENOKIN, a Korean skincare brand, has also launched a wash-free mask, which can squeeze out bubbles with a gentle press, and then turn into liquid and penetrate into the skin.
Using patented microbubble technology, the mask allows the essence to be brought into the skin for calming, anti-inflammatory and moisturizing effects.
ATORREGE AD + Moist & Calming Mask HK $330 / 5pcs
Especially suitable for changing seasons and sensitive seasons, the ATORREGE AD + Mask is formulated by a Japanese pharmacist and contains a high concentration of moisturizing and soothing ingredients, which can relieve sensitivity, quickly moisturize, anti-inflammatory, rejuvenate and skin.
The mask paper is also made of organic natural anti-allergy cotton to reduce the burden on the skin.
ATORREGE AD + Moist & Calming Mask
Japanese and Korean Beauty ｜ LANEIGE Moisturizing Lip Mask 20g
Apply lip balm or lip mask before going to bed to reduce the dryness of water loss during sleep.
Because the lack of water will not lick the lips, resulting in more lip lines and easy to become drier, so it will always moisturize the lips. LANEIGE lip film can protect the lips for a long time, feel moisturized, and have a slightly shiny, watery feeling.
Japanese and Korean beauty recommendations | Editor Daily Skincare Step 4.
In addition to applying skincare products, the body should also be healthy, so that no matter whether it is skin care or weight loss, it can be done with less effort.
In order to get more nutrients every day, you will prepare products to make yourself healthier.
Japanese and Korean Beauty ｜ HABA Whitening Beauty 50ml HK $330 / 10pcs
Contains 17% grape and Hokkaido blue indigo extract, combined with polyphenols, vitamin C and collagen peptide and other beauty ingredients, the taste is sour and sweet, easy to eat, continue to help maintain the skin.
Japanese and Korean beauty recommendation _ HABA Moisturizing Beauty (photo by Zhu Jiaxi)
Japanese and Korean Beauty ｜ HABA Gummies HK $110 / 30 Softgels
For women, iron is very important and can also add facial breath.
Gummies are grape-flavored, easy to eat, and centered on hemoglobin iron, which is easily absorbed by the stomach, along with vitamin C, which provides nutrients to the body. Vitamin B12 and folic acid also help to form red blood cells.
Japanese and Korean Cosmetics
Japanese and Korean beauty recommendations | Daily Makeup Step 1. Makeup
This spring and summer makeup keyword, I believe is the sense of transparency, using the slight gloss on the face to create a crystal clear feeling of beauty. Although the main focus is on thin, but in fact, there are many layers to be covered, such as sun protection, primer, foundation, concealer and powder, etc., everything can not be given up!
To create a flawless feeling of temperament.
OLENS MISTY 1 Day Contact Lens HK $138 / 10pcs
It can improve the brightness of your eyes, and at the same time, it has a slightly wider coloring diameter than the pupil, which makes it feel like a natural big eye.
Recently selected is the same model of NewJeans, the radian fits the eyes, and naturally does not boast, can be worn for a long time, still does not feel dry or uncomfortable, very easy to use.
Japanese and Korean Beauty ｜ OLENS MISTY 1 Day Contact Lens (photo by Chu Ka-hei)
Japanese & Korean Beauty ｜ ANESSA UV Emulsion SPF50 + PA + + + + 30ml HK $240
In the sunny summer, when you make up, you will first apply a layer of sunscreen to increase the effect of sun protection and reduce the formation of color spots.
This sunscreen cream is light and refreshing, and contains the revolutionary and original "Sun Dual CareTM" light filter technology, which can effectively block UVA and UVB, and filter the beneficial spectrum of sunlight into the skin energy, just like the beauty color treatment, the bottom, helps to reduce fine lines, improve skin elasticity, and restore the skin ’ s firmness and fullness.
Japanese and Korean Beauty ｜ ALBLANC Sunscreen SPF50 + PA + + + + HK $230
In addition to the face, the body also needs sun protection to reduce harmful light from the skin.
The new ABLANC sunscreen is rich in moisturizing ingredients such as Neem seed essence, Eucalyptus essence, Herbal Aloe essence, Ginseng essence and other moisturizing ingredients, plus the anti-stain active ingredient Chamomile ET, can repair the skin.
Its efficacy is also long-lasting, anti-sweat and waterproof, and the anti-friction force is strong enough to not fall off.
Japan & Korea Beauty ｜ su: m37 ° Vegan Mattress Foundation SPF50 + / PA + + + 13g + 13g (Refill) HK $380
Due to the frequent use of makeup, a lot of cosmetics will be used, so we must use some mild nature and less burden style to balance the skin state.
su: m37 ° is a vegan formula with 10 years of fermentation ingredients Tru-Active, combined with a light bonding polymer, which allows the foundation to closely fit the skin at body temperature, enhancing gloss and staying power.
Japanese and Korean Beauty ｜ su: m37 ° Vegan Mattress Foundation (photo by Zhu Jiaxi)
shu uemura unlimited concealer set HK $425
Personally, I like the color of shu uemura, which is very suitable for Asian people.
This palette is also very convenient, can cover the pouch, dark circles and acne marks, but also enhance the feeling of fullness, the effect is natural and harmonious, and the paste is also suitable for carrying, not afraid of dirty problems.
Japanese and Korean Beauty ｜ shu uemura unlimited Concealer & Toner Set (photo by Jiaxi Chu)
Japanese and Korean Beauty ｜ Tatcha Silky Cleansing Powder 20g HK $430
Makeup is important to maintain your makeup while avoiding makeup loss, especially in the fundus of the eye, where you usually press one layer more to reduce the loss of eyeliner and mascara. Tatcha Powder is enriched with Amino Acid-rich Silk Extract, combined with Japanese Pearl and Hadasei-3 patented Complex to increase makeup retention, resist blue light and block pollutants.
Japanese and Korean Beauty ｜ Tatcha Silky Cleansing Powder (photo by Chu Ka-hei)
Japanese and Korean beauty recommendations | Daily Makeup Step 2.
DEAR DAHLIA Shadow Stick # Mocha Brown HK $272 (SEPHORA)
It can also be used as an eyeshadow in the author.
DEAR DAHLIA Shading pen is a small pen, usually used near the eyes on the nose, which can enhance the depth of the eyes and show the appeal of mixed blood.
Japanese and Korean Beauty ｜ KATE Mini Face Makeup Cake # EX-1 HK $102
A very practical toning cake, brown tends to natural warmth, can be used in the cheeks and jawline position to shape the face of melon seeds, while pearl color is suitable for the trunk and nose, and can also be applied to apple muscles or eyebrow bones to add a sweet and lovely feeling.
Japanese and Korean Beauty ｜ KATE Makeup Cake # EX-1 (photo by Zhu Jiaxi)
Japanese and Korean beauty recommendations | Editorial Daily Makeup Step 3. Shade
AMUSE Lip & Cheek Healthy Balm # 05 HK $130 (SEPHORA)
Recently popular Korean cosmetics brands, including AMUSE, endorsed by Chang Yuan-ying, have a variety of fruit juice tones and a transparent effect, showing a cool and sweet “juice phase ”.
Available as a rouge and lipstick, this two-color layering enhances the lovely look.
AMUSE Lip & Cheek Healthy Balm # 05
Japanese and Korean Beauty ｜ KANEBO Lipstick HK $290
Recently, my colleagues love rose lipstick, which has a natural and elegant tone and a moisturizing feel.
Using Vibrancy Lasting technology, the lipstick pigment is wrapped in a glossy thick film for a long-lasting, anti-friction effect.
Japanese and Korean Beauty ｜ shu uemura Sword Eyebrow Pen HK $230
The most popular style of eyebrow painting, the core is soft and hard, and can be drawn according to the intensity of different depths, which is very easy to control, to create a clear eyebrow makeup.
It also has a multicolor option for different hair colors.
Japanese and Korean beauty makeup recommendation ｜ shu uemura sword eyebrow pencil (photo by Zhu Jiaxi)
Japanese and Korean beauty recommendations | Daily Makeup Step 4. Eye Makeup
With the popularity of Maillard and old money, makeup is becoming more and more natural, and you can use darker colors to enhance the three-dimensional feel of the outline.
Due to the warm tone of the skin, close colors can add a sense of harmony and radiate a friendly and charming charm.
Japanese and Korean Beauty ｜ SUQQU Eye Color Plate # 06
The latest Japanese brand that has come to Hong Kong to set up a counter is based on professionalism, and the brand products that the author has temporarily used have no experience.
This eyeshadow is easy to color, with a low hue and a flickering, charming pearlescent effect, full of texture.
I will first use the white on the top left to make the skin of the eye socket smooth, and then apply the coffee on the top right to create a gradient effect. The dark gray on the bottom of the eye will be swept up on the bottom right, and the bottom left tint will be added to enhance the flashing feeling.
Japanese and Korean Beauty ｜ SUQQU Eye Color Plate # 06 (photo by Zhu Jiaxi)
Japanese and Korean Beauty ｜ HEROINE MAKE Slimmer Eyeliner # 03
For many years, the highly-rated eye pencil has a soft and easy to control, suitable for new makeup users, and waterproof and oil-proof, and almost no makeup is removed during use all day.
Due to the high degree of makeup holding, it is recommended to apply more makeup remover cotton for a while when removing makeup, which will be easier to remove.
KOJI DOLLY WINK Ultra Slim Multi-effect Contrast Pen (Pink) HK $129
The brand founded by the Japanese model Yi Ruoyi, who loved to watch as a child, has enjoyed a good reputation for many years, and this limited contrast pen is a super juggling object!
The contrast pen is pink with pearlescent, the pen core is soft and soft, easy to control, so it can emphasize the natural cute feeling, enhance the charm of innocence, and visually expand the eye area, which has the effect of eye-catching.
In addition, the author will occasionally apply it on the edge of the lip hill to enhance the fullness of the lips.
KOJI DOLLY WINK Waterproof Mascara # Classic Black HK $109
Choosing mascara is a difficult task, not only to be easy to control, but also difficult to block and remove makeup, so that you can maintain a comfortable feeling. DOLLY WINK mascara contains a stretch polymer, which can stretch each eyelash for a slimmer effect without clumping.
Add 3 moisturizing beauty essence ingredients at the same time to enhance eyelash health.