The Russian government submitted a bill to the State Duma intended to protect the Russian language from excessive use of foreign words.

The proposed Russian bill would control observance of literary-language norms by officials and citizens and forbid foreign words when there are common Russian equivalents.

The Russian article notes exceptions for foreign terms that do not have common analogues in Russian.

The Russian coverage also states that it is unclear how the law would operate in practice, for example whether it would use prohibited-word lists or only provide recommendations.

The same Russian article frames the legislative initiative as partly motivated by a desire to distance Russian culture from Western influence and to express patriotism.

In China, the State Language Commission called for targeted measures to curb irregular use of language and the casual mixing of Chinese and English.

The Chinese document describes plans to strengthen language education in primary and secondary schools and to promote Putonghua and standardized written language as part of those measures.

The Chinese source links language policy to national competitiveness, cultural preservation, and information capability.

In Taiwan, the document reports that central and local governments provide policy support and funding for local languages but many public leaders still use Mandarin in official speeches, which can limit the practical effects of language promotion.

By contrast, the Japanese language has incorporated a large number of English words, and the document presents this borrowing as linked to technological and cultural influence from Europe and America.

The same article uses Hong Kong as an example where English remains important for maintaining international financial and trade functions, and thus English proficiency is actively valued.

Across the supplied documents, the clearest formal legal proposal to regulate borrowings is the Russian bill, while China emphasizes education and targeted policy measures to reduce casual mixing with English and other materials describe acceptance or promotion of borrowings in Japan and Hong Kong.

Conclusion: In these documents, only Russia is shown proposing a law to restrict foreign borrowings; China is pursuing targeted measures and education rather than a clearly defined law in the provided text; other locales illustrate acceptance or promotion of English borrowings.

The Russian government submitted a bill to the State Duma intended to protect the Russian language from excessive use of foreign words.

Title:

Content: city news Yelets, news Yelets, Yelets news, Yelets newspaper, Red banner
Better than any passport.
0 0
The Russian government has submitted to the state Duma a bill to protect the Russian language from excessive use of foreign words.
The document implies control over the observance by officials and citizens of the norms of the Russian literary language and the inadmissibility of the use of foreign words, with the exception of those that do not have common analogues in the Russian language.
"Wet feet"
by "toptalische"
Fighters for the purity of the native language waited, because the discussion about it among linguists, writers, scientists goes on constantly, then quiet, then flaring up with renewed vigor.
The initiative of the Government of Russia, which decided to wedge itself into the disputes of professionals, is quite understandable and understandable.
Today, when the United States and the entire Western world are in a rush to destroy, eradicate, wipe out all Russian, the frequent use of Anglicisms in everyday life is at least unpatriotic.
In fairness, it should be noted that borrowing from other languages is a constant process.
Lenin also proposed "to declare war on the use of foreign words unnecessarily", and the intricacies of relations and mutual accusations of Slavophiles and Westerners entered the textbooks, as well as the textbook proposals to replace other people's "galoshes" with their "wet feet", and "sidewalks" - with "toptalisches".
In the 1940s, a new wave: the struggle against cosmopolitanism suggested “for everything Russian against foreign ”, including in the language.
A printer is a printer?
Meanwhile, all – both supporters and opponents – agree that there are concepts in their native language that came after the phenomena, realities created in other countries, and therefore the words denoting them, well, not ours, but they can not do without them.
A striking example is the computer, IT technologies and everything related to them.
The word “printer ” cannot be replaced by a Russian translation from English, since“ printer ” does not mean a device for printing, but a person engaged in this process.
By the way, this phenomenon is not new: even under Peter I, who “cut through the window to Europe ”, dozens of Dutch and German words for technologies and mechanisms poured into Russia.
And in opera, many terms are borrowed from Italian and have long been part of the Russian language.
And we calmly use such words as “federation ”,“ sphere ”, “national ”,“ commission ” and many others that came from foreign languages, but are firmly entrenched in our own.
How to be
in one bow
Meanwhile, one cannot but agree with the authors of the bill: recently, the speech of deputies of different ranks, officials, political and economic experts, heads of federal and regional, and sometimes local authorities is simply replete with foreign words that have simple and understandable analogues in their native language.
And if we are almost reconciled with merchandisers (commodity scientists in our own way), then what do you think of the expression from the fashion world “in one bow ”?
The well-known vegetable has nothing to do with it: in English look - look, therefore, in Russian it is an image, appearance, look, etc. In texts related to business, "marketplace" (literally from the English place of trade), as well as "startup" (start, start, take the first steps) or "webinar" (training video conference live).
In the field of education, they like to talk about “bullying prevention ”: this word means ridicule, bullying of children at school by peers.
Increasingly, “campus ” sounds, while the translation from Latin is a familiar campus for many of us, or“ coach ” instead of the usual “coach ”,“ mentor ”.
Abilympics
with WorldSkills
I will also swing at my favorite “quest ” recently: again with the English“ game, search ”.
I do not like the sequestered budget, because it is “cut ”, but transparent is more to my liking, because it is“ open ”, “transparent ”.
And who will prove to me that “exchange of practices ” is better than the usual“ exchange of experience ”?
Or for days on TV reported about the participation of Russians in the championship "Abilympics".
You will break the language by pronouncing, although this is only a competition in professional skills among the disabled, in another way they are also called the “Olympics of opportunities ”.
From the same series, the widely distributed “WorldSkills ” (WorldSkills) is also a competition, but students studying a particular profession.
We have such competitions took place in the times of the USSR, then they were safely forgotten, and now they are back again, only in a Western manner.
And here is another illustrative example: the all-Russian social project “Agrofoodsharing ”.
We divide abracadabra into parts: agro - of course, something related to agriculture.
In English, food – food, share – share.
As a result, we get a movement of agricultural producers who want to share with other people the surplus of their crops.
The idea, of course, is good, right, but why break the language?
And finally from the sore: "solving cases." Brilliant!
In English, the word “case ” has two meanings: a briefcase, a suitcase and the second – circumstances.
Therefore, in Russian literally "the decision of circumstances" or, as the know-it-all Internet interprets, "the study of the situation and the choice of a suitable solution."
They will leave themselves
on your own?
Most likely, the desire to cleanse the language by introducing a law at the state level is an attempt to distance oneself from the West, its influence, to isolate oneself from someone else ’ s and alien mentality, lifestyle and dubious values.
However, it is not very clear what it will look like in practice: will there be lists of prohibited words and expressions or just recommendations, and addressed to high-ranking officials and other “persons in the TV ” – after all, it is with their filing that all sorts of newfangled borrowings from foreign languages often go“ to people ”.
However, a few decades ago, our teachers at the Yelets Pedagogical Institute hammered us, students, that the language is a self-cleaning system, and all harmful, fake after a while will simply disappear.
It has always been so, and I want to believe it will be so.
KSTATI:
I assume that all borrowings are from our haste, eternal saving of time even on pronunciation and writing of words.
We usually write in sms a short, indifferent “OK ”.
While in the native language for this almost a dozen words: “good ”,“ okay ”, “agree ”,“ give ”, “let ”,“ good ”, etc. No wonder there is a catch phrase: “Speech is better than any passport ”...
Tatyana SHCHERBATYKH
VRF News

The proposed Russian bill would control observance of literary-language norms by officials and citizens and forbid foreign words when there are common Russian equivalents.

The Russian article notes exceptions for foreign terms that do not have common analogues in Russian.

The Russian coverage also states that it is unclear how the law would operate in practice, for example whether it would use prohibited-word lists or only provide recommendations.

The same Russian article frames the legislative initiative as partly motivated by a desire to distance Russian culture from Western influence and to express patriotism.

In China, the State Language Commission called for targeted measures to curb irregular use of language and the casual mixing of Chinese and English.

Title:

Content: People 's Network > > Education
“Learning languages is essential to learning everything. ”
— — Individual language literacy relationship National language capacity building
January 23, 2022 08: 34 | Source: Guangming Daily
Small number
Original title: "Learning Chinese is the root of everything"
Language and culture have always been the "soul" of a nation and a nation, and the symbol of a nation and a nation's civilization.
Language is the carrier and foundation of culture.
China is a country with an ancient civilization, and it has both a glorious and mysterious ancient culture, as well as a modern culture in which various ethnic groups are interwoven and intermingled with each other.
Both the ancient culture and the modern culture of our country are mainly recorded and passed on in Chinese, which fully shows the unparalleled charm of Chinese.
As for the function of language, people often say, "language is the most important communication tool of mankind, language is the material shell of thinking, language is the main carrier of recording and inheriting human culture."
The importance of language, from the individual level, has become an important condition for survival and development.
At present, the assessment of the recruitment unit for the candidate mostly depends on his language literacy and language ability, including mother tongue and foreign language, spoken and written language.
"If mathematics is the foundation of learning natural science, then language is the foundation of this foundation," said former UN Secretary-General Kofi Annan. "Young people in the 21st century must master at least three languages, so that they can adapt to the needs of the times."
Language is becoming increasingly important at the national level.
The formulation and implementation of a correct language policy will ensure harmonious coexistence among all ethnic groups and promote economic, cultural, scientific and technological exchanges and development among all ethnic groups and regions.
Speaking civilized words and being civilized people will help build a harmonious language life and build a harmonious social life.
At present, in the information age of big data, cloud computing, the Internet and the Internet of Everything, the national language ability is directly proportional to the ability to acquire information in various fields such as national defense, economy, science and technology, and the ability to reserve, utilize and protect information resources, and international competitiveness.
The relationship between language and economy is more and more close, and language has become an important economic resource.
The language industry can directly generate considerable output for the country.
The "China Language Service Industry Development Report 2020" shows that in 2019, the total output value of language services in China was 38.4 billion yuan, and although the output value of language services in 2020 will decline due to the impact of the epidemic, the report is expected to reach more than 36.6 billion yuan.
One of the measures taken in this national battle against poverty is to promote Putonghua in rural areas and the common language and script in ethnic areas, which has played a positive role in alleviating poverty and revitalizing rural areas.
From the perspective of promoting international exchanges and cooperation, language also plays a positive role. The construction of the "Belt and Road" requires language to pave the way and build bridges, and language intercommunication is the foundation of the "five links".
The facts over the past eight years show that language and language teaching have played a very good bridging role and communication role in the construction of the "Belt and Road", because language has emotional feelings, and "building a community with a shared future for mankind" needs language to pave the way.
In any foreign language teaching, including international Chinese education, teachers teach a certain language, students learn a certain language, and at the same time, they are actually engaged in emotional exchanges, as well as cultural and value communication.
To achieve exchanges and mutual understanding among countries through language and language education is exactly what is needed to build a community of shared future for mankind.
Language is so important to the individual, the country, and the world, so each of us must respect the language of the motherland, maintain the healthy development of the language of the motherland, must pay attention to improving their language literacy, improve their language ability, which is the basis for building the national language ability.
However, we regret to see that at present, everyone in ordinary speech and writing, in the paper media and video media, affected by the network language, do not pay attention to language expression, do not pay attention to language cultivation, language problems can be seen everywhere.
In addition to the use of words and sentences are not standardized, casual use of Internet words, Chinese and English inclusions, and manipulation of idioms are also common, and some young people also use this to show their "ability".
Idioms are known as a bright pearl of Chinese culture.
But now some idioms are abused by the "homophone", completely ignoring the damage to the motherland's language and culture, and the damage to the health of the motherland's language.
With regard to the use of language, the State Language Commission, on the basis of a comprehensive and in-depth investigation and understanding of the current use of language and characters, it is necessary to formulate targeted measures to effectively curb and eliminate the phenomenon of irregular or even arbitrary use of language and characters, and to positively guide the people to continuously improve their language literacy and language skills.
More importantly, it is necessary to strengthen language education in primary and secondary schools, especially in the written language.
Only by mastering the written language can students receive high-quality education, including history and culture education, science and technology education, and ideological and moral education.
Language literacy and language ability mainly refer to the literacy and ability of the written language, and all kinds of language and writing problems currently appear in the written language.
Therefore, in primary and secondary schools, students should be guided to respect the language and characters of the motherland, and develop the habit of standardizing the use of the national language and characters in their essays and assignments from an early age.
At present, some students only focus on learning foreign languages, and do not pay attention to the improvement of language literacy and language ability.
Learning a foreign language is not bad, you can open a new way of life, open more windows of understanding the world.
However, it should be noted that the practice of foreign language teaching shows that without deep language skills, the improvement of foreign language ability and foreign language proficiency will be limited.
The only way to improve language literacy and language ability is to read more, read good books, and write diligently, and some famous passages need to be recited in moderation.
This is a useful experience that the ancients left us to cultivate children's language literacy and ability.
Reading plays a vital role in children's continuous improvement of language ability, thinking ability, continuous improvement of cultural literacy, and inheritance of Chinese culture.
Reading can also let people, especially children, gain wisdom from traditional culture and foreign culture, open the door to a rich and colorful world, and provide us with spiritual nourishment.
So our forefathers and predecessors have always stressed the importance of reading. The Song Dynasty Ouyang Xiu warned us that "standing up for learning is first, and learning is based on reading." Su Dongpo Yun: "There is a poetic spirit in the abdomen." Li Kuchen, a famous Chinese painter, also told us: "Birds want to fly first, flutter their wings, and people want to go to study first."
Reading is related to the spiritual temperament of the individual, and the language literacy of the whole people is more related to the spiritual outlook of the nation and the country.
Everyone should standardize the use of the national common language, and strive to improve their own language literacy.
(Author: Lu Juming, Professor, Department of Chinese Language Studies, Peking University)
(Editor: Bo Chen Di, Song Meiqi)
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The Chinese document describes plans to strengthen language education in primary and secondary schools and to promote Putonghua and standardized written language as part of those measures.

The Chinese source links language policy to national competitiveness, cultural preservation, and information capability.

In Taiwan, the document reports that central and local governments provide policy support and funding for local languages but many public leaders still use Mandarin in official speeches, which can limit the practical effects of language promotion.

Title:

Content: After the election, he was the only one who spoke the language.
* What a hon.
This election for mayor is over.
If you listen carefully to the speeches of the elected / lost candidates for the mayor of the county, in the speeches of the candidates of the six parties, the only Taiwanese language is the mayor of New Taipei City, Hou Youyi (Hakka and indigenous languages, of course, not to mention).
Other candidates, including the mayoral candidate in the southern part of both parties, spoke in “very pure ” Chinese.
For most Taiwanese, this phenomenon seems to be very natural, but if you think carefully, you will find that it is a very paradoxical phenomenon: if you observe the situation before the election, many mayoral candidates (especially in the south or DPP counties and cities) are still mainly Taiwanese.
This means that the main constituency of these candidates is the Taiwanese-speaking community (should this be the case in the Hakka / Aboriginal scene?).
But these candidates' speeches after the election were all changed to Mandarin.
What is the reason for this? If the establishment uses the local language to promote the main supporters and encourage them to come out and vote, then who are the people who are trying to promote the election / defeat speech in Chinese? Those who do not support them?
Over the years, the support and achievements of the central and local governments for local languages in terms of “policies and funding ” are obvious to all.
However, at the same time, most of the people on the table still use Chinese in public, rather than their own native language.
This phenomenon has caused a special phenomenon of local languages in recent years: in some specific areas, due to the support of the government, the local language has good development; but in the larger area, because these leaders take the lead in not using their own native language (and then use false reasons to convince themselves that it is to respect people of other ethnic groups), resulting in the language use habits of many people to transfer to Chinese.
This phenomenon is not conducive to the development of local languages.
Just as parents give money to their children, but they do not lead by example, so the effect of discipline is naturally limited.
Language has many meanings, and naturally involves the movement of votes.
Central and local governments should give careful consideration to how local languages are managed in the future.
(The author is Associate Professor, Department of Taiwanese Language and Literature, National Taiwan University of Education)
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By contrast, the Japanese language has incorporated a large number of English words, and the document presents this borrowing as linked to technological and cultural influence from Europe and America.

Title:

Content: City News
01 / 11 / 2022 19: 59
See the world less – Zhang Shaowei, Goat and Western for Chinese use
"Wei less see the world" at home last weekend to watch the live broadcast of the table tennis World Cup match, Chinese team name Ma Long and Wang Chu Chin
The 22-year-old Wang Chu-chin is in the ascendant stage of his game and is almost invincible all over the world, so he won three straight in the first round.
You can win one more game and you can win.
But the 34-year-old Ma Long is not only experienced, but also stubborn, one point to go back.
After three consecutive rounds, he showed amazing determination and toughness.
In the final victory, Wang Chu Chin was able to win the horse dragon in the downwind.
This is the end of this super high level game.
In the stadium in Xinxiang, Henan, many Malong and Wang Chu Chin fans kept cheering on their idols, and there was a scene that impressed me.
Deep: "Ma Long, come on" voice, there are a few fans in the stands holding up Ma Long's poster and only GOAT four capital English characters
Mother's Speech.
Although it is difficult to tell how many people in the audience know the meaning of these four letters, holding up this sign shows that
Taiwanese fans are familiar with the "globalization operation" and are used in foreign countries.
"The Best of All Time" is the title.
"GOAT" stands for "Grete of AllThieme", which means "the best athlete of all time."
Some people call it the "greatest player", often used to describe basketball, football, table tennis and other superstars, are fans.
Loved words.
Who is the real GOAT and why? Related discussions and controversies often transcend national boundaries, such as Michael Jordan
Michael Jordan, Kobi Bayern
Bryant and Lebron James
LeBron James) Which of the three is NBA ’ s GOAT? Fans have been fighting for a long time, but it ’ s still uncertain.
Arguments.
Ma Long is the captain of the current men ’ s national team, not only won the championship of all major international competitions, but also created the table tennis team.
Various world records in history, such as unbeaten 56 international matches from 2011 to 2012; unbeaten in 2015.
Men 's Singles Champion of the World Table Tennis Championships, World Cup and ITTF Tour Finals in the year; first for two consecutive years
Men's singles gold medal winners and holds the most Olympic gold medals (five medals).
Marlon is called GOAT not only because of his superb game skills, but also because he has a psychological quality beyond ordinary people.
"Ultimate Self-Discipline".
Yu Ziyang, a teammate of Malone's national team, said to reporters, "He is very demanding of himself, such as
If one thing is to be done, all the other factors that will interfere with it will be completely restrained and abandoned. "
He also said that Malone is good.
If he leaves at ten in the morning, he goes to practice at eight, and has an hour or two at noon.
Practice for a while; if you can't practice the technique, practice the body, the bag is always loaded with a racket, and you can't leave the body.
Such diligence and perseverance make Marlon.
After their peers have retired, they are still able to compete on the field and compete in seven games with teammates 12 years younger than themselves.
He was with Wang Chu-chin.
It is a perfect match, and it is worthy of the title of GOAT.
* Learn foreign languages for Chinese use *
The GOAT slogan on the World Cup site reflects the cultural penetration, and the cultures of different countries are interacting with each other.
Limiting exchanges will only make you lag behind the times.
The best way to learn about a foreign culture is to learn to represent it
The language.
The news media often report that mainland China is increasingly belittling the status of foreign language teaching and proficiency exams in some areas of English.
It's going down.
This is obviously a bad trend, because learning a foreign language can increase the understanding of foreign countries and contribute to the development and security of China.
It helps in at least two ways.
On the one hand, there are more people who can understand foreign languages, and more people can communicate with foreign countries, promote friendship, and promote China's economy.
Development and scientific and technological progress.
On the other hand, when the other party appears unfriendly or even anti-China signs, China ’ s policymakers can rely on language.
It is a one-sided letter that is not reported by the media that clearly captures the attitude of the other government and changes in public opinion.
Confused and false, reduce the possibility of wrong judgment of the situation, and make the necessary preparations in time.
Therefore, the government should encourage young people.
Learn foreign languages, learn foreign languages well, and increase official and private soft power with an open attitude.
Japan has been very successful in this regard.
Today ’ s Japanese has incorporated a large number of English words, which has prompted Japanese to learn advanced technology from European and American countries.
Influence Japanese lifestyle and work attitude, but also add color to Japanese culture.
Can't we just use it like this?
* Hong Kong examples can still be used *
In fact, it is also necessary for Hong Kong to attach importance to the status of English, not only because English is one of the official languages, but also to enable the next generation to maintain their own
Hong Kong has a traditional advantage in English, and because Hong Kong faces a complicated international environment, it is necessary to maintain Hong Kong's international financial center and trade.
Ecentricity requires effective communication with people all over the world.
The Financial Secretary, the Secretary for Justice and other senior officials of the Hong Kong Special Administrative Region have recently stressed that
Working hard to tell the story of Hong Kong, and mastering English can do more with less, as demonstrated by a speech 30 years ago.
In November 1992, when I was working as a political reporter in Hong Kong, the interviewer asked me to go to the Mandarin Oriental Hotel with a colleague.
The main speaker at the dinner was the Democratic Alliance for the Betterment of Hong Kong (DAB) founding party chairman Tsang Yok-sing.
At that time, the DAB was only a few months old, especially in Hong Kong.
Expatriates want to know the positioning of the organization and the future direction of development, TSANG Yucheng used this opportunity to introduce the DAB in detail in English.
The concept, positioning, structure, composition and basic direction of the future.
He was thorough, precise, and brief in his answers.
Pip.
The participants were more satisfied, and he also achieved the established goal: to tell the story of the Democratic Alliance for the Betterment of Hong Kong (DAB).
This was an early priority for the DAB.
To the DAB and TSANG Yi-chung's English is a prerequisite for success.
Hong Kong ’ s renowned current affairs commentator and former journalist based in the United States, Cheung Siu-wai
* Signed and / or unsigned articles published by Economic Times, the relevant content is the author ’ s personal opinion and does not represent the endorsement of Economic Times.
Its role is to provide a platform for free speech.
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The same article uses Hong Kong as an example where English remains important for maintaining international financial and trade functions, and thus English proficiency is actively valued.

Across the supplied documents, the clearest formal legal proposal to regulate borrowings is the Russian bill, while China emphasizes education and targeted policy measures to reduce casual mixing with English and other materials describe acceptance or promotion of borrowings in Japan and Hong Kong.

Conclusion: In these documents, only Russia is shown proposing a law to restrict foreign borrowings; China is pursuing targeted measures and education rather than a clearly defined law in the provided text; other locales illustrate acceptance or promotion of English borrowings.


Korean skin care emphasizes prevention, hydration, soothing ingredients, and maintaining the skin barrier rather than aggressive corrective treatments.

The 'glass skin' ideal — a dewy, luminous complexion — helped popularize Korean routines globally.

Routines were traditionally multistage but have recently shifted toward simpler three- or four-step regimens.

Korean products commonly feature gentler actives such as PHAs and ingredients like ceramides, centella (cica), niacinamide, snail mucin, rice extract, and propolis.

Compared with many Western products that emphasize retinoids and stronger exfoliants, Korean formulas often prioritize hydration and reducing inflammation.

Brands combine traditional 'hanbang' herbal remedies with modern science, fermentation, and new uses of proven actives.

The South Korean government and trade bodies have supported cosmetics development, and Korean cosmetics became a leading global export with a market projected to reach $11.4 billion by 2026.

The international boom has been driven by social media virality, influencer content, and the wider global popularity of Korean pop culture.

Affordability and perceived value, with many staples sold for under $25 and formulas offering proven actives in gentler doses, widened K‑beauty's appeal.

Retailers report strong sales growth internationally; some UAE retailers saw sales increases and Watson reported sales doubling for Korean beauty.

Marketing strategies include attractive 'shelfie' packaging, influencer-driven trends, positioning as affordable luxury, and highlighting heritage ingredients and sun protection.

Experts and user communities note that K‑beauty's gentler, maintenance-focused approach can be less irritating for sensitive, dry, or acne-prone skin than aggressive Western regimens.

Korean skin care emphasizes prevention, hydration, soothing ingredients, and maintaining the skin barrier rather than aggressive corrective treatments.

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
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@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
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Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
Advertisement
Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
Advertisement
Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
Advertisement
This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Skin Care

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The 'glass skin' ideal — a dewy, luminous complexion — helped popularize Korean routines globally.

Routines were traditionally multistage but have recently shifted toward simpler three- or four-step regimens.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
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Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Korean products commonly feature gentler actives such as PHAs and ingredients like ceramides, centella (cica), niacinamide, snail mucin, rice extract, and propolis.

Compared with many Western products that emphasize retinoids and stronger exfoliants, Korean formulas often prioritize hydration and reducing inflammation.

Brands combine traditional 'hanbang' herbal remedies with modern science, fermentation, and new uses of proven actives.

The South Korean government and trade bodies have supported cosmetics development, and Korean cosmetics became a leading global export with a market projected to reach $11.4 billion by 2026.

The international boom has been driven by social media virality, influencer content, and the wider global popularity of Korean pop culture.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

Affordability and perceived value, with many staples sold for under $25 and formulas offering proven actives in gentler doses, widened K‑beauty's appeal.

Retailers report strong sales growth internationally; some UAE retailers saw sales increases and Watson reported sales doubling for Korean beauty.

Marketing strategies include attractive 'shelfie' packaging, influencer-driven trends, positioning as affordable luxury, and highlighting heritage ingredients and sun protection.

Experts and user communities note that K‑beauty's gentler, maintenance-focused approach can be less irritating for sensitive, dry, or acne-prone skin than aggressive Western regimens.


Korean skin care has achieved sustained global popularity in recent decades and remains highly visible on social media and in international retail channels.

The core philosophy emphasizes prevention, nourishment, hydration, and maintaining the skin barrier rather than aggressive corrective treatments.

Korean products and routines tend to be gentler than many Western approaches, prioritizing soothing and hydrating ingredients to avoid irritation.

Popular Korean ingredients explicitly mentioned in the context include PHAs, ceramides, centella asiatica (cica), niacinamide, snail mucin, allantoin, rice extract, bee propolis, hyaluronic acid, and ginseng.

K‑beauty popularized multistage routines such as the 10‑step regimen but routines have also trended toward simpler three‑ or four‑step rituals focused on gentle cleansing, a serum/essence, moisturizer and sunscreen.

Sun protection and double cleansing are commonly emphasized as standard parts of Korean routines.

Many brands combine modern formulation science with traditional 'hanbang' herbal ingredients and century‑old remedies in product storytelling.

Industry support has helped expansion, with mentions of government investment and assistance from organizations such as the Korea International Trade Association (KITA) to help Korean cosmetics enter foreign markets.

South Korea is described as a major cosmetics exporter, and the Korean skin‑care market was projected in the context to reach $11.4 billion by 2026.

Affordability, distinctive packaging, and perceived efficacy have helped K‑beauty reach wide audiences, with many basic cleansers, serums and creams noted as commonly retailing under $25.

Global pop‑culture and social media trends, including K‑pop/K‑drama influence and viral TikTok and influencer posts, are cited as major drivers of international demand.

Retailers and e‑commerce platforms reported strong growth in Korean beauty sales, including examples of doubled sales and expanded brand assortments in major chains and online marketplaces.

Marketing strategies used by brands include influencer and viral social‑media campaigns, product novelty and storytelling about unique or traditional ingredients, competitive pricing, and partnerships with local retailers and e‑commerce vendors.

Some sources also emphasize claims of naturalness and strict safety standards in Korean production, including avoidance of ingredients such as parabens and silicones in certain product lines.

Conclusion: Based on the provided context, Korean skin care's global popularity stems from a combination of a genuinely different, hydration‑focused product philosophy, ingredient and formulation innovation, industry and trade support, affordability and attractive packaging, and powerful social‑media and retail marketing, so its success is not solely the result of clever marketing.

Korean skin care has achieved sustained global popularity in recent decades and remains highly visible on social media and in international retail channels.

Title:

Content: Prestigious position for Korean skincare products in the UAE
Korean skincare products sweep the UAE market
Unique and effective ingredients in the product range drive demand in the UAE and around the world
Retailers in the UAE are seeing a dramatic increase in the sale of Korean beauty products recently.
Along with the wave of popularity of South Korean drama, movies and music, the country ’ s skincare products have also gained prominence.
Shiraz Khan, Chief Operating Officer of Aster GCC Retail, said: “We have observed a significant increase in demand for Korean beauty products, both globally and within the UAE.
At myAster, we saw significant growth of 60 per cent in the first quarter of the year, with skin care and sun protection products being the most sought after, contributing 61 per cent and 38 per cent respectively to our sales. ”
Other retailers have confirmed the growing demand for them.
Jonathan Watts, General Manager of AS Watson, said: “Korean skincare has become a treasure trove in the beauty industry globally and the Middle East is no exception. We have seen a significant rise in Watson this year, with sales doubling so far in 2024, compared to last year. ”
According to e-commerce company Noon, they have taken several steps to meet the growing demand.
Retika Jain, Head of Beauty at Noon, said: “Korean beauty products are seeing huge customer demand from Noon, especially in the skincare and makeup categories, and to meet this growing demand, Noon has partnered with local and Korean vendors to offer original Korean beauty products at very competitive prices, and deliver them quickly. ”
Reasons for fame
There are several reasons for the rise in popularity of Korean beauty products according to experts.
Jonathan Watts said: “Consumers highly value the focus on skin care within Korean cosmetics, as well as the unique and effective ingredients found in the product range.
Ingredients such as Hartlev leaves and snail extract, although unconventional, are effective and gentle on the skin. ”
He said there were other factors that made the skincare package so popular among the younger generation.
He added: “The majority of Korean beauty product brands are not harsh on the skin, and are in line with the growing consumer preference for ethically sourced products.
The influence of TikTok and the boom in Korean pop culture are also major contributors to the phenomenon we see with Korean beauty products. ”
Shiraz Khan
Shiraz said the unique preparation of the products also played an important role in increasing their popularity.
“Innovative formulas, high efficiency and a cultural wave driven by Korean beauty trends through social media and influencers are all factors that have helped their spread. Korean beauty products are known for their advanced skin care techniques and natural ingredients, which attract a wide population looking for effective and gentle skin care solutions, ” he said.
Glassy skin, dewy appearance
Jonathan said that “glass skin ” among Koreans is one of the most desirable things.
“This requires a careful skincare regimen that focuses on hydration, exfoliation and nutrition, areas where Korean beauty brands excel.
Products such as serums, masks, eye masks and extracts with moisturizing ingredients are essential for a vitreous skin appearance. ”
Regardless of the appearance of glassy skin, there are many other common Korean trends.
Retika Jane said: “In double cleansing, an oil cleanser is used, followed by a water cleanser to get clean skin. ”
“The trend of using makeup for both beauty and care has also increased.
Customers want to use clean, multi-purpose products that not only work as a lipstick or dye but also moisturize the skin, contain a sun protection factor (SPF) and provide comprehensive nutrition.
“The ‘ dew ’ look is one of the top trends this year, with a particular focus on glossy lips that look fuller. ”
Demand is expected to continue significantly in the near future.
Shiraz said: “We expect this trend to continue as consumers become increasingly aware of the benefits of Korean beauty products, their popularity is not just a fleeting fad but a testament to their quality and effectiveness in meeting different skin care needs. ”
Jonathan agreed: “Korean beauty is here to stay and is likely to become an integral part of everyone ’ s beauty routine in the future.
Watson currently owns more than 30 Korean beauty brands, and we are expected to launch 10 more this year. ”
Khaleej Times - Arabic Edition
www.khaleejtimes.com

Title:

Content: Is Korean Skin Care Really Superior? An Investigation

Photographed by Hayleigh Longman
With its shelfie-worthy packaging and a focus on intriguing ingredients like snail mucin and fermented rice water, Korean skincare has been the subject of Western fascination for years. Brands like CosRx, Innisfree, and Laneige have assumed viral social-media status, while Glow Recipe and Dr. Jart+ are now practically household names, thanks to TikTok.
Besides whipping up curiosity, Korean skin care has established a name for itself as one of the most effective and trustworthy categories in beauty. And ahead of winter, it's seeing a serious revival. In the past few weeks, searches for 'Korean skin-care routine', '10-step Korean skin care', and 'best Korean skin-care products' have made up Google's skin-care trends. While on TikTok, the hashtag #koreanskincare has seen a handful of new videos, each raking in millions of views.
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In October, a tweet and TikTok video posted by skin-care blogger @Mul_OVO went viral for showcasing the benefits of switching to Korean skin care. But is Korean skin care really better? Or have we simply got caught up in the hype?
Cosmetic Chemist and Licensed Aesthetician Esther Olu believes our obsession with K-skincare started with 'glass skin' — skin so dewy, it's almost reflective. Olu says that glass skin was the ideal and promoted "healthy-looking" and "luminous" skin standards. "Everyone wanted to have healthy skin," says Olu, "and Korean [skin care] has played a critical role in this mindset."

The Korean approach to skin care is a lot gentler and there is a distinct difference in ingredients lists compared to Western products, which can be harsh.

You could argue that the main intent of skin care everywhere is to promote healthy, happy skin. But there are some key differences. Many Western skin-care trends (such as skin cycling, peels, and rediscovering skin toners) tend to home in on ingredients such as retinol and exfoliating acids, for example glycolic, lactic, and salicylic acid. These are great when used properly and sensibly under the guidance of an expert but they can be notoriously irritating when overdone, as many of us tend to do.
Ask any dermatologist to pinpoint common skin gripes they regularly spot in clinic and they'll almost always reel off perioral dermatitis (a red rash that circles your mouth), burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, rashes) — all a result of overdoing it on harsh ingredients.
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Of course, Korean skin care does feature the aforementioned ingredients. They do work, after all. But the Korean approach seems to be a lot gentler and there is a distinct difference in ingredients lists, too, says Olu. PHAs (polyhydroxy acids) are a lot more popular in Korean skin care, for example. Take Dr. Jart+'s recently launched Pore Remedy range, in which PHAs are the star ingredient. Much like glycolic and salicylic acids, PHAs exfoliate the skin effectively, but what sets them apart from other exfoliators is their large molecule size. They exfoliate at surface level without going too deep and aggravating skin as other acids might. Glow Recipe and CosRx are just a few Korean brands championing them and subsequently promoting a kinder approach to the controversial exfoliation trend.
In fact, Korean skin care has been something of a savior for our irritated skin barriers of late. Much of Korean skin care shines a light on reducing inflammation rather than drying out skin. "Promoting hydration as well as soothing ingredients is a primary focus in Korean skin care," confirms Cosmetic Chemist Ramón Pagán. "This is a contrast to the products we tend to see in the west, which can be more astringent or irritating to the skin with higher percentages of active ingredients."
Pagán explains that thanks to skin-care marketing in the early '00s, the Western approach to skin care has been hooked on stripping skin: getting rid of the 'bad' stuff like excess oil and clogged pores. Conversely, Korean skin care is about nourishing the skin. Reddit's skin-care obsessives concur that Western skin care can be disagreeable, particularly for those with dry, sensitive, or acne-prone skin.
Advertisement
@hkjennylee #greenscreen and not to mention the dupe has bifida as the FIRST ingredient while the original has it as the SECOND… tea 🙈 #koreanskincare #kbeautyblogger #kbeauty #koreanskincareproducts #kbeautyskincare ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
Olu seconds this. "Western skin-care products tend to take a corrective approach," she tells R29. "Specifically, the formulas are dedicated to solving a skin-care concern, whether it is retinol, azelaic acid, or BHAs and AHAs," which are different kinds of exfoliating acids. "[Western skin care] is meant to help with anti-aging and things like redness," explains Olu, "while Korean skin care focuses more on maintenance and skin barrier health."
It's why you'll find excellent ingredients, like ceramides (very moisturizing and hold the skin barrier together), centella asiatica aka cica (a herb that decreases inflammation, redness, puffiness, and swelling) and niacinamide (vitamin B3, which keeps the skin barrier intact and reduces excess oil) in most Korean skin care. The color-correcting cream that recently went viral on TikTok? It includes cica — and of course it's Korean.

A reason why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands to better develop cosmetics.

Redditors also point out that Korean skin care includes 'special ingredients' and technologies that Western products don't. Snail mucin (excreted from snails) is a popular moisturizing ingredient among Korean brands, with influencers and experts extolling the virtues of products like CosRx Advanced Snail 96 Mucin Power Essence Gel. "This is a great barrier-protecting ingredient," Dr. Kemi Fabusiwa told R29 recently, "but it also gives your skin a great shine."
Then there's allantoin, popular in Korean skin care for locking moisture into the skin, as well as rice extract (said to increase hydration, making skin plump), and bee propolis, a natural substance produced by honey bees that has been proven to smooth skin and protect it from environmental factors, such as pollution.
Advertisement
Beyond the more skin-friendly and interesting approach to ingredients, it has been reported that Korean beauty and skin care is one of the country's biggest businesses and exports. As the world's third largest cosmetics exporter, South Korea's cosmetics exports outperformed home appliances, pharmaceuticals, and smartphones in 2020. Data also suggests that South Korea's skin-care market will reach $11.4 billion in value by 2026. Interestingly, one of the reasons why Korean skin care is so popular — and so good — is because the Korean government is said to have actively invested in its beauty brands in order to better develop cosmetics.
"When K-beauty was introduced to the Western market through popular channels and social media, a phenomenon was awakened, creating demand and opportunity for business," says Nina Vargas, a global business strategist for beauty, fashion, and wellness brands. "This allowed Korean cosmetics companies to obtain help from the Korea International Trade Association (KITA)." KITA is a nonprofit organization that helps small and medium enterprises enter markets abroad.
What's more, Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs, says that Korean skin care uses the latest science to understand exactly what our skin needs. "It utilizes ingredients in new ways, while remaining committed to formulating with centuries-proven ingredients and, for some brands [like Erborian, Sulwhasoo, and Beauty of Joseon], the powers of herbal medicine." Ginseng and green tea are super popular, for example.
Advertisement
Dr. Kim adds that our skin's needs change with the climate or environmental factors, like air quality, makeup trends, and hormones. Korean skin care has consistently switched things up in an effort to help us stay in balance. Pagán agrees that heritage surrounds Korean skin care. "Lots of brands use 'hanbang' ingredients, which are based around traditional Korean medicine," he says. "These are often herbal and naturally derived." Post-pandemic, when we're more interested than ever in keeping healthy, highlighting medicinal skin care makes Korean products appear trustworthy and effective, elevating them above others.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure. Year-round sun protection is also a big trend among Korean skin-care lovers, with a high factor, broad spectrum sunscreen said to be one of the most important products in a routine.
Another reason Korean skin care is regarded so highly is because the majority of it is affordable. Head to Reddit and you'll spot skin-care lovers swapping reviews of Innisfree, Tonymoly, and Etude House. The promise of soothed, hydrated skin is their main pull, but so are the relatively low prices, with most cleansers, serums, and creams coming in under $25.
Advertisement
Amid a cost of living crisis, it makes sense that we want to spend as little as possible on beauty products. When it comes to Korean skin care, though, tightening your purse strings doesn't mean compromising on quality. All the proven skin-care ingredients are there, from retinol to acids, just in gentler concentrations and sophisticated formulas. Some TikTokers even point out that Korean skincare often dupes brands and products that charge hundreds for very similar ingredients and results. "It doesn't matter if you spend $1 or $100. If it's K-Beauty, chances are it's great," thinks Vargas.
Over time, the 10-product routine has given way to routines with fewer steps. Excessive layering doesn't work for everyone, particularly if you have a strict budget or your skin is sensitive, reactive, or acne-prone. But Korean skin care is ever evolving and always adapting to consumer needs. Because of this, three- or four-step routines are now trending among Korean influencers. TikTokers are sharing their easy skin-care rituals, which always start with a gentle, hydrating cleanser followed by a serum, moisturizer, and sunscreen. This is a quick and effective routine that dermatologists and skin-care experts often recommend for skin types across the board.
Pagán believes that Korean skin care stays fun and inventive. "It's simple but impactful and you get luxury experiences at affordable prices. You don't see Western brands readily introducing staple Korean concepts, like fermented ingredients or snail secretion." Add to that the serious investment and spotlight on nourishing the skin (rather than getting rid of the 'nasty' stuff) and it's clear to see why Korean skin care is regarded so highly. But is it better? Essentially, the very best skin care is the skin care that works for you. If it happens to be Korean, that's great. But if it's something else entirely, why switch it up?
Advertisement
This story was originally published on Refinery29UK.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Skin Care

R29 Original Series

Advertisement

The core philosophy emphasizes prevention, nourishment, hydration, and maintaining the skin barrier rather than aggressive corrective treatments.

Korean products and routines tend to be gentler than many Western approaches, prioritizing soothing and hydrating ingredients to avoid irritation.

Popular Korean ingredients explicitly mentioned in the context include PHAs, ceramides, centella asiatica (cica), niacinamide, snail mucin, allantoin, rice extract, bee propolis, hyaluronic acid, and ginseng.

Title:

Content: What's Hot

The Best Korean Skin Care Product Brands For 2024

K-beauty products have slowly risen to trend, becoming bestsellers on almost all e-commerce platforms. So what is all the hype about? Let us break it down for you along with the best Korean skin care brands below.

Best Skin Care Product Brands Photo: Amazon

Korean people are renowned for their sought-after "glass skin" appearance. With a growing emphasis on skin health, many consumers are turning to the best Korean skincare products for its use of natural ingredients such as ginseng and rice water, along with reliable staples like retinol, niacinamide, hyaluronic acid and ceramides. From cleansers and moisturisers to face masks and serums, Korean skincare brands provide options for every budget and skin type.

Be it if you have oily, dry, sensitive, or combination skin, Korean brands offer a diverse range of products tailored to address specific issues like acne, aging, hyperpigmentation, and hydration. This versatility has made Korean skincare a favourite among beauty enthusiasts seeking effective solutions at various price points.

To simplify your search for the ideal skincare regimen, we've curated a list of some of the best Korean skincare products and brands below.

Whether you prioritise gentle formulations, anti-aging benefits, or hydration, these recommendations will help you discover a brand that aligns perfectly with your skincare needs and goals. Explore the world of Korean skincare and achieve radiant, healthy-looking skin with products trusted by millions worldwide.

How to choose the best Korean skincare products

  • Identify Your Skin Type: Determine whether your skin is oily, dry, combination, sensitive, or acne-prone. Korean skincare offers targeted products for each type.

  • Understand Your Skin Concerns: Whether it's acne, aging signs, hyperpigmentation, or dehydration, prioritise products designed to address your specific concerns.

  • Read Ingredient Lists: Look for key ingredients like hyaluronic acid for hydration, niacinamide for brightening, and tea tree oil for acne-prone skin. Avoid products with potentially irritating ingredients if you have sensitive skin.

  • Consider Product Texture: Choose textures that suit your preferences and needs—whether lightweight gels for oily skin or rich creams for dry skin.

  • Check for Certifications: Look for certifications like K-Beauty or EWG Verified, ensuring products meet certain safety and quality standards.

  • Trial Sizes and Patch Tests: Start with trial sizes or samples when possible to test compatibility with your skin. Conduct patch tests to avoid adverse reactions.

  • Create a Routine: Build a comprehensive skincare routine that includes cleansing, toning, treating (with serums or essences), moisturising, and sun protection, tailored to your skin's needs and concerns.

How we chose these brands for you

  • Effectiveness: Each brand was evaluated for the efficacy of its products in addressing various skin concerns such as acne, aging, hydration, and sensitivity.

  • Customer Reviews: Insights from real users helped gauge overall satisfaction, product performance, and consistency in delivering promised results.

  • Brand Reputation: We considered the reputation and trustworthiness of each brand within the skincare community, focusing on their commitment to innovation and customer satisfaction.

  • Value for Money: We assessed the pricing relative to the quality and benefits offered by each brand, ensuring you get the best value for your investment.

  • Ethical Standards: Brands that uphold ethical standards in sourcing ingredients, manufacturing processes, and sustainability practices were given preference.

Below is a comprehensive list of best Korean skin care brands

  1. Glow Recipe

Glow Recipe Photo: Amazon

Glow Recipe is a beloved Korean skincare brand known for its innovative and fruit-forward products. If you're wondering whether it's a good fit for your skin type, you're in luck—Glow Recipe caters to a variety of skin types, from dry and sensitive to oily and combination.

Their product range is extensive, featuring everything from cleansers and toners to serums, moisturisers, and masks. Popular items include the Watermelon Glow Sleeping Mask and the Banana Soufflé Moisture Cream. These products are formulated with gentle yet effective ingredients like watermelon, avocado, and hyaluronic acid, which are designed to nourish and hydrate the skin without irritation.

This brand has carved out a strong position in the market, often praised for its fun, colourful packaging and effective formulations. The brand enjoys a solid reputation, frequently highlighted in beauty magazines and loved by influencers.

Products from Glow Recipe worth the hype

2, ILLIYOON

ILLIYOON Photo: Amazon

ILLIYOON is a rising star in the Korean skincare scene, known for its focus on gentle yet effective formulations suitable for sensitive skin types. Their product range spans from basic skincare essentials to targeted treatments, making it a go-to brand for those seeking simplicity and effectiveness.

The brand emphasises natural ingredients known for their soothing and moisturising properties, such as ceramides, panthenol (provitamin B5), and madecassoside (derived from centella asiatica). These ingredients help strengthen the skin barrier, hydrate deeply, and calm irritation—ideal for sensitive and dry skin types.

While perhaps not as widely recognized as some major Korean beauty brands, ILLIYOON is dermatologically tested, ensuring safety and efficacy for various skin types, reflecting its commitment to quality and skin-friendly formulations. Feedback from users often highlights the brand’s ability to soothe sensitive skin, reduce redness, and provide long-lasting hydration.

Some of the best products from ILLIYOON range

3. COSRX

COSRX Photo: Amazon

Established in 2014, COSRX has quickly gained a strong reputation among skincare enthusiasts and professionals alike. Their products are often clinically evaluated and tested, ensuring safety and efficacy. They're particularly beneficial for acne-prone, oily, combination, and sensitive skin types, thanks to their gentle yet effective formulations.

They prioritise using minimal ingredients and focus on scientifically-backed actives that deliver results without unnecessary additives.

Their range includes essentials like cleansers, toners, exfoliants (like the popular BHA Blackhead Power Liquid), serums (such as the Advanced Snail 96 Mucin Power Essence), moisturisers, and acne treatments. COSRX products are formulated with key ingredients like snail mucin, Centella Asiatica, AHA/BHA acids, and propolis, targeting issues such as acne, aging, and uneven skin tone.

The brand's straightforward approach and affordable pricing make it a favourite among those looking for reliable skincare solutions backed by science.

Popular product from this fast forward rising brand

4. LANEIGE

LANEIGE Photo: Amazon

Users have continually praised LANEIGE for its ability to deliver noticeable improvements in skin hydration and texture. Since its inception it has built a solid reputation for combining scientific research with effective skincare solutions.

Their products feature ingredients like Water Science™ technology, which includes mineral water, hyaluronic acid, and proprietary blends like the Advanced Water Science™ technology found in their Water Bank line. Popular items include the Water Sleeping Mask, Lip Sleeping Mask, and the Cream Skin Refiner, all designed to provide intense hydration and nourishment.

Many appreciate the luxurious feel and effective results of their products, especially the overnight masks which leave skin feeling refreshed and rejuvenated.

LANEIGE's commitment to hydration and skincare innovation continues to resonate with customers worldwide, making it a trusted name in the world of Korean beauty.

Their prominent product lineup include

5. belif

belif Photo: Amazon

Belif is a Korean skincare brand that’s revered for its effective solutions, especially for hydration and maintaining a healthy skin barrier. If you're dealing with dryness, dullness, or sensitivity, this brand offers promising remedies.

They cater  to a wide range of skin types, particularly benefiting those with dry, combination, and sensitive skin. Their formulations are free from parabens, sulfates, and phthalates, appealing to users seeking clean skincare options.

Their lineup includes moisturisers (like the True Cream Aqua Bomb and Moisturizing Bomb), cleansers, serums, masks, and toners. Key ingredients such as comfrey leaf, oats, and calendula help soothe and nourish the skin, while maintaining a gentle approach suitable for sensitive skin types.

The brand continues to be praised for its innovative approach to skincare, making it a favourite among skincare enthusiasts looking for gentle yet powerful solutions.

Standout products include that are under $40

6, innisfree

innisfree Photo: Amazon

Innisfree has cemented its place as a staple in many skincare routines, known for its extensive range of products and dedicated retail outlets worldwide. They offer a diverse array of skincare items including cleansers, toners, essences, serums (such as the Green Tea Seed Serum), moisturizers, masks, and sunscreens.

Their products are formulated with natural ingredients sourced from Korea's pristine Jeju Island, like green tea, volcanic clay, and orchid extracts, catering to a wide spectrum of skin types. The brand is particularly favoured for its commitment to sustainability and eco-friendly practices, earning a positive reputation among environmentally conscious consumers.

Founded in 2000, Innisfree has grown into a globally recognized name in skincare, praised for its effective formulations rooted in natural ingredients. Reviews highlight Innisfree's ability to deliver noticeable results, from improved skin texture to enhanced hydration and a healthy glow.

Some staples you should include in your skincare routine

7. AESTURA

AESTURA Photo: Amazon

AESTURA has made a name for itself by focusing on products designed for sensitive and compromised skin. Their offerings cater to individuals who need gentle, soothing care, often including those with conditions like eczema or rosacea. The brand boasts a comprehensive range of products, including cleansers, toners, moisturisers, and specialised treatments.

This brand's products are formulated with dermatologically tested ingredients such as ceramides, hyaluronic acid, and Centella Asiatica, which help to strengthen the skin barrier, provide deep hydration, and soothe irritation.

Their key products, like the Atobarrier 365 Cream and the Theracne 365 Clear Deep Cleansing Foam, are highly regarded for their effectiveness and gentleness.

Feedback highlights the noticeable improvement in skin hydration and overall health, with many appreciating the brand's commitment to gentle yet effective skincare. If you're seeking reliable, dermatologist-approved skincare, AESTURA is definitely worth considering.

Products that may help you achieve that glass skin

AESTURA A-CICA365 Soft Calming Mask Pad

AESTURA A-CICA 365 Calming Cream with Blemish Calming Serum

Frequently Asked Questions (FAQs)

What makes Korean skincare different from Western skincare?

  • Korean skincare emphasises prevention, hydration, and achieving a luminous complexion through consistent and gentle care. It often incorporates innovative ingredients and practices rooted in traditional Korean beauty rituals.

How should I incorporate Korean skincare products into my routine?

  • Start with a basic routine of cleansing, toning, and moisturizing, then gradually introduce additional products like serums or masks based on your skin concerns. Consistency and patience are important as your skin adjusts to new products.

Are Korean skincare products suitable for men?

  • Yes, Korean skincare brands often offer gender-neutral or specifically formulated products for men. These products focus on hydration, anti-aging, and soothing properties, catering to the unique needs of male skin.

How long does it take to see results from Korean skincare products?

  • Results from Korean skincare products can vary depending on individual skin types and concerns. Generally, users may notice improvements in hydration and skin texture within a few weeks of consistent use.

What does one mean when they say Korean glass skin?

  • Korean glass skin refers to a skincare trend aimed at achieving a smooth, flawless complexion with a reflective, dewy finish. It involves meticulous hydration, exfoliation, and use of lightweight, hydrating products to enhance skin radiance.

Wrapping up

Korean skincare brands offer a pathway to discovering effective and innovative skincare solutions. With a focus on quality ingredients, gentle formulations, and a rich heritage of skincare wisdom, these brands cater to diverse skin types and concerns. By choosing from our carefully curated list of recommendations, you can tap into a world of skincare known for its commitment to hydration, radiance, and overall skin health. Whether you're seeking to address specific skincare issues or enhance your daily routine, Korean skincare offers a holistic approach that blends tradition with modern science, promising visible results and a renewed sense of confidence in your skin.

Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.

*The product prices mentioned in the article are subject to change

K‑beauty popularized multistage routines such as the 10‑step regimen but routines have also trended toward simpler three‑ or four‑step rituals focused on gentle cleansing, a serum/essence, moisturizer and sunscreen.

Title:

Content: According to overseas rules: what is the peculiarity of the Korean skin care system
Beauty expert Kim: Korean skin care is multistage
Photo, video: www.globallookpress.com / Erik Reis - IKOstudio; 5-tv.ru
Go to ZenFollow our news
in a convenient format
Koreans are very attentive to their appearance.
Korean beauties are famous all over the world for their extraordinary ability to maintain a stunning appearance until old age.
They carefully monitor themselves and try to take care of the skin of the face in order to remain young and beautiful as long as possible.
Butiologist Kim Bo Hyang told 5-tv.ru about the main secrets of beauty "in Korean", which will definitely provide the perfect tone and radiance.
At first, the expert noted that in Korea it is really considered beautiful when a person has healthy and moisturized skin.
That is why their facial care system is so special, and so much time is given to trying to look.
The “first secret ” is that Korean women carefully choose for themselves multi-stage individual care.
Each girl has its own skin type, its own “features ” and problem areas, for which certain cosmetics are necessary.
“Therefore, we carefully select each product and make an individual program, which consists of several stages, ” the specialist stressed.
The second rule of the Korean system is to take care of your skin, just like the skin of a baby, noted the beautiologist.
It is important to use not only effective products with active ingredients, but also those cosmetics that will not injure the protective barrier.
“The Korean standard for the production of cosmetics is one of the strictest and safest.
Therefore, Korean women choose cosmetics very picky, carefully.
That it was not only effective, but also careful for our skin, ” explained the interlocutor 5-tv.ru.
The “third secret ” is the mandatory use of sunscreens.
From about 20-25 years old, girls add special SPF creams to everyday care.
In the Korean "market" a huge number of different products that protect the skin from the sun - with different textures and filters.
Kim shared that great attention is paid to the beauty “inside ”.
Korean beauties in addition to the use of numerous cosmetics try to monitor their diet, avoiding harmful products.
“If you look at Korean cuisine, there are a lot of greens and vegetables.
And we always adhere to the fact that beauty is not only from the outside, but also from the inside, ” the expert concluded.
Previously, 5-tv.ru talked about the main mistakes in skin care.
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Sun protection and double cleansing are commonly emphasized as standard parts of Korean routines.

Many brands combine modern formulation science with traditional 'hanbang' herbal ingredients and century‑old remedies in product storytelling.

Industry support has helped expansion, with mentions of government investment and assistance from organizations such as the Korea International Trade Association (KITA) to help Korean cosmetics enter foreign markets.

South Korea is described as a major cosmetics exporter, and the Korean skin‑care market was projected in the context to reach $11.4 billion by 2026.

Affordability, distinctive packaging, and perceived efficacy have helped K‑beauty reach wide audiences, with many basic cleansers, serums and creams noted as commonly retailing under $25.

Global pop‑culture and social media trends, including K‑pop/K‑drama influence and viral TikTok and influencer posts, are cited as major drivers of international demand.

Retailers and e‑commerce platforms reported strong growth in Korean beauty sales, including examples of doubled sales and expanded brand assortments in major chains and online marketplaces.

Marketing strategies used by brands include influencer and viral social‑media campaigns, product novelty and storytelling about unique or traditional ingredients, competitive pricing, and partnerships with local retailers and e‑commerce vendors.

Some sources also emphasize claims of naturalness and strict safety standards in Korean production, including avoidance of ingredients such as parabens and silicones in certain product lines.

Title:

Content: Partners news
Why do women love Korean cosmetics so much?
30 March 2022 14: 37 [24]
Korean cosmetics https: / / aumishop.ru is known all over the world.
Its popularity is easy to explain.
The fact is that they are made from natural ingredients.
Koreans take a responsible approach to the production process.
There are no harmful substances in cosmetics.
No parabens or silicones can not be found, because, according to manufacturers, these substances have a negative effect on the condition of the skin.
The main advantages of Korean cosmetics
Korean cosmetics pay attention to the fair sex of different ages.
They buy Korean cosmetics all over the world.
Let ’ s try to figure out why Korean cosmetics are so popular.
The main advantages of cosmetics produced in Korea include:
1.
100% naturalness
And it really is.
It is made from natural components.
Manufacturers abandoned synthetic substitutes and proved to the world that natural cosmetics can work wonders.
All products contain only useful substances that in no way can harm the skin.
2.
Manufacturers focus on maintaining the health of their customers
Koreans are sensitive to their health.
They pay great attention to the skin.
Perhaps we all paid attention to the skin of the Koreans.
They have no flaws and the skin is radiant, fresh and glowing with health.
According to the manufacturers of Korean cosmetics, the skin is a decoration of the fair sex.
And if the skin is healthy, then there will be no need for any decorative means.
That is why in the line from the Korean manufacturer so many moisturizing components that help to cope with various skin problems.
With the help of properly selected means, you can get rid of acne, pigmentation and even reduce age-related changes.
3.
Multi-stage care system
Korean cosmetics has become a breakthrough in the field of cosmetology.
Thanks to innovative approaches in the production process, it was possible to achieve the right skin care.
Women have learned to take good care of themselves.
The multi-stage care system allows not only to completely clean the face, but also to tone it, as well as moisturize it.
If the skin is saturated, and it will be taken care of, then it will remain young and healthy for a long time.
4.
Cool design
Many people love cosmetics not only for the benefit, but also for the unusual design.
On sale you can find a huge number of unusual things that will become a real decoration of the bathroom.
Unusual and beautiful jars will be a great gift not only to yourself, but also to relatives.
* This article and images have been prepared and provided for posting by the organization.
Independent news agency "Nizhny Novgorod" is not responsible for the content of the article, financial, legal and other consequences of its publication.
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Conclusion: Based on the provided context, Korean skin care's global popularity stems from a combination of a genuinely different, hydration‑focused product philosophy, ingredient and formulation innovation, industry and trade support, affordability and attractive packaging, and powerful social‑media and retail marketing, so its success is not solely the result of clever marketing.